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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
Steve’s breakdown: This e-commerce company review comes with a newly appointed CMO for Singapore. So if you’re itching to look into the Southeast Asia market, get involved. Alibaba is not a bad company to make friends with . . . SINGAPORE: Alibaba-backed Lazada is on the hunt for an agency to manage its media duties, […]
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Steve’s breakdown: Droga5 won the gaming division of Tencent last July bit was supposed to launch creative last December but it never happened and they don’t even list Tencent as a client on their website. So clearly they are open to use an American agency, mostly because they have to now, so go make friends as they launch QQ Music […]
Steve’s breakdown: So this one can be complicated if you pay too much attention to all the cooks in the kitchen of this brand so let’s take from the USA top. Here’s what I found out, literally, on the streets of Manhattan. Deal & DeLuca, the iconic New York gourmet food retailer is cleaning house at […]
Steve’s breakdown: That was the sub-headline in the Independent. Grey is the agency for Hong Kong Tourism Board and maybe it’s time they talk to some more globally conscious agencies. The US Director is Mr. William (Bill) B. Flora at bill.flora@hktb.com & (323) 938-7269 HONG KONG, China & LOS ANGELES, CA: The idea of a passport being […]
Steve’s breakdown: . . . by throwing your hat into the ring for the Malaysia Airlines creative, social and media pitch. Here’s CMO’s email address: arved.muehlen@malaysiaairlines.com EL SEGUNDO, CA: Malaysia Airlines (MAB) is launching a creative, social and media pitch. The appointment will be for a period of two years, with the option to extend for another, […]
Steve’s breakdown: Singapore Airlines has called an integrated pitch for an agency or agencies to handle its strategy, brand and creative, media, content, website/app, and production duties. Submissions are due September 5th. Here’s the RFP SINGAPORE & EL SEGUNDO, CA: According to a tender document, the winning agency(ies) will primarily support the brand’s HQ in Singapore, but […]
Steve’s breakdown: Cryptology Exchange has put its Global PR account in review and they are also looking for creative and media agencies for projects. Herbert Sim is the chief marketing officer. I know it’s overseas but it’s global and it’s a cryptocurrency account. Ya gotta try at least one. Right? SINGAPORE: Singapore-based cryptocurrency exchange platform, Cryptology Exchange is on […]
Steve’s breakdown: We have the RFP. Email if you’re interested. NEW YORK, NY: The New York office of the Taiwan Tourism Bureau is accepting proposals from agencies that can execute a PR program targeting the eastern U.S. market in a bid to boost outbound travel to Taiwan. Scope of the work includes creation of a […]
Steve’s breakdown: This review for GSK’s Panadol (acetaminophen) includes creative duties, which are handled by Grey, and digital and PR, which are overseen by Havas and Edelman respectively. SINGAPORE: Pharmaceutical powerhouse GlaxoSmithKline has called a global pitch for one agency to handle the creative, digital and public relations accounts for its Panadol brand, Mumbrella can reveal. The brand, […]
Steve’s breakdown: If so, why not get crazy and call PepsiCo India and throw your hat into the 7UP or Quaker Oats pitch? At the very least, you’ll be introducing the agency to another part of the world (that speaks English) that could use you as a resource without a pitch. Jump on it, kemosabe! […]
Steve’s breakdown: Walmart just bought Flipkart and we are very interested in what could be going on with the brand in our country. Definitely worth looking into because an introduction of this size to the American public is a lot of work. BENTONVILLE, AR: In the largest acquisition in its history, Walmart has agreed to acquire India’s […]
Steve’s breakdown: It’s face saving time at Korea Air and if I were the agency (HS Ad) that just got water thrown in my face, I might be bailing on the client to save our own face. It’s an $11 million account so worth looking into. Try Mr. Mathias Eichelberger at meichelberger@koreanair.com. He the General Manager […]
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Steve’s breakdown: ID Comms in the UK is handling this HSBC Global Media Pitch so make sure your credentials are up to date over there. As always with 9 figure media pitches, they can shake up other accounts around them so keep your eyes peeled. If you’re in an agency network, this is a good […]
Steve’s breakdown: Interested firms should contact Yawen at yang_yawen@stb.gov.sg to receive the RFP document. The closing date is Feb. 19. NEW YORK, NY: Singapore Tourism Board—Americas is inviting PR firms to pitch its account. STBA wants a firm to handle the account for 36 months from April to March 2021 (one year with an option to renew for two). It […]
Steve’s breakdown: SoftBank has got to get serious with its PR in this country because they seem to be arrogantly ignoring the practice. TORRANCE, CA & TOKYO, Japan: Uber and SoftBank have agreed to a long-awaited tender offer on Thursday, in a deal that would value Uber at $48 billion, an Uber spokesperson said. The […]
Steve’s breakdown: Tourism Fiji is pitching its social media account just one month after beginning the hunt for a new PR and creative agency. LOS ANGELES, CA: The global pitch follows the company’s appointment of a new global social media manager Rush Pathak. “The organisation is going through a digital transformation by further developing our customer, […]
Steve’s breakdown: So the $1000 Mate 10 Pro phone is in talks with AT&T to launch in the USA. They have a few other continents to hit first but we suspect they’ll need some home-grown expertise there in the states. Get the team on it . . . SHENZHEN, China: The phone takes dazzling photos and […]
Steve’s breakdown: Fiji is looking for advertising & PR agencies. Being the AOR is not realistic but you might be able to get a slice of the pie. Sarah-Louise Robinson is the contact. Click here are all their offices and contact information. LOS ANGELES, CA & NAMAKA, NADI, Fiji: Tourism Fiji is pitching both its public relations […]
Steve’s breakdown: If you want to participate in this review you have to email this guy RIGHT NOW: yu-chen3@hnair.com. Proposal deadline is the 30th. Email us for the RFP. SEATTLE, WA & NEW YORK, NY: Chinese airline Hainan Airlines is seeking a US marketing partner to help elevate brand awareness and corporate identity internationally and throughout […]
Steve’s breakdown: Paul John Whisky is the whiskey and the country it’s coming from is India. Hence why I think they’ll need help with the launch. The lead contact in the USA can be reached at ajay@jdl.in and he speaks english. The name of the company is John Distilleries. GOA, India: Indian spirits producer John Distilleries has […]
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Steve’s breakdown: Fiji Airways is the client and the present agency is Iris but bringing in an ex-chairman of the Star Alliance Airline Management Board makes us believe that relationship will be tested. LOS ANGELES, CA: Fiji’s National Airline, Fiji Airways has announced the appointment of industry veteran, Marc Cavaliere, as Chief Marketing Officer. Mr. Cavaliere joins the […]
Steve’s breakdown: What? Hong Kong Airlines just brought on a marketing exec from Boeing. Granted, the guy has worked at a few PR firms but marketing? Methinks he’ll need some help. HONG KONG, China: Full-service airline Hong Kong Airlines announced the appointment of global branding expert Mr. George Liu as Chief Marketing Officer (CMO). Heading up Hong Kong Airlines’ […]
Steve’s breakdown: HTC, the Taiwanese tech company, is looking for an ad agency to create a global campaign for the launch of a new smartphone next year. BTW: You won’t be seeing this news in AdWeek, Ad Age or MediaPost. Reason #45 to be a Ratti-Report member at this link! SEATTLE, WA: The company is thought […]
Steve’s breakdown: Well no sh*t! Anyway, they have spent about $115 million on this issue since the turn of the century. Seems the guy to call is Nikolay Nikiforov, minister of communications. This review is real folks so if you need more info, read on. MOSCOW, Russia: The Russian government is set to spend big to try and improve […]
Steve’s breakdown: If you haven’t heard, the company that cracked the code of the iPhone for the FBI is Cellebrite, a division of Sun Corporation. The stock is up 40% and there’s no way they are ready to manage all this publicity. Their number is 201 848 8552. PARSIPPANY, NJ: The U.S. Federal Bureau of Investigation worked with […]
Steve’s breakdown: As we all know, teenagers/young adults want nothing to do with having skin problems like plaque psoriasis. So we suspect they are going to pull all the stops for the Sernivo Spray. HYDERABAD, India & PRINCETON, NJ: Dr. Reddy’s announced today that its US subsidiary, Promius PharmaTM, LLC, U.S., has received approval for […]
Steve’s breakdown: Participating agencies should be able to fulfil integrated through-the-line scope, comprising creative, PR, digital, media, social and events. Read on . . . SINGAPORE, Singapore: The Singapore Economic Development Board (EDB) is looking for agency partners to promote Singapore as an attractive business location and to advance its domestic marketing efforts. There are […]
Steve’s breakdown: 3 top execs have left in disgrace and don’t think this whole incident won’t trickle down to agencies – particularly PR agencies. TOKYO, Japan: Toshiba‘s chief executive resigned Tuesday to take responsibility for doctored books that inflated profits at the Japanese technology manufacturer by 152 billion yen ($1.2 billion) over several years. Toshiba […]
Steve’s breakdown: A couple of days after the crash we posted the headline “The inevitable assignment: Rebranding Malaysia Airlines”. We all knew there had to be time for healing before any calls should be made but a review had to happen. Side point: this sounds like a nasty pitch so approach with caution. SUBANG, Malaysia: […]
Steve’s breakdown: This is a two phase pitch. A pre-qualification stage, followed by a full RFP exercise. Deadline for submission of pre-qualification documents is on the 27 April and shortlisted agencies will be notified by 4 May 2015. SINGAPORE, & EL SEGUNDO, CA: Singapore Airlines (SIA) is on the hunt for a media agency to […]
Steve’s breakdown: The new brief does not only cover that of Etihad, but also its partner airlines, including Alitalia, airberlin and Air Serbia. KHALIFA CITY, UAE: Etihad Airways has called a review of its global media planning and buying account. The Abu Dhabi-based airline is consolidating its media business, with the new brief to not […]
Steve’s breakdown: This could be one of the hardest rebrands I’ve seen in a while. One of the coolest names needs to breathe new life without its core business: console video games. They are going to need help!! SAN FRANCISCO, CA & TOKYO, Japan: Sega Sammy Holdings, the parent company that now controls one-time video […]
Steve’s breakdown: How many times have you said “oh don’t worry about location, we can work for you from anywhere”? Well, Adidas + Singapore + Global-ish Social Media Pitch = You Contact info at this link=> adidas SINGAPORE: Sports brand adidas has launched a social media pitch. In a brief seen by The Ratti Report, […]
Steve’s breakdown: . . . and they’re bringing their wallet. Plus. they have friends in the US like Accenture, CSS Corp and Dell. MUMBAI: India: Ramco Systems, a homegrown cloud-based software products company, is taking its human resources offerings to the US and bulking up spending on sales and marketing to compete with firms such […]
Steve’s breakdown: Countries in the review include the United States, Brazil and Latin America, Canada, China and Hong Kong, India, Japan, Korea, New Zealand, Malaysia, Singapore, the UK. LOS ANGELES, CA: Tourism Australia has called a PR pitch as it seeks a series of agencies to provide specialist PR support to its in-market teams in […]
Steve’s breakdown: Word on the street is 3 top execs are gone at Samsung Electronics and one of them is the global marketing director. This confirms what we suspected about this account being on shaky ground last month when we reported Samsung Restructures U.S. Marketing Team. RIDGEFIELD PARK, NJ & SEOUL, Korea: Three deputies of […]
Steve’s breakdown: Some facts/questions: The new owner is a smaller-sized Chinese insurance company named Anbang Insurance and they just got over their heads from a marketing perspective. According to AgencyCompile.com, People Ideas & Culture won the Waldorf Astoria ad account in 2012. They did the “Unforgettable Stories” campaign shown in the featured video. There are 27 Waldorf Astoria branded hotels worldwide […]
Steve’s breakdown: I found out about the Oasis purchase of Pabst on The Colbert Report. Sad but these Russians are going to have a steep hill to clime trying to sell classic American beers to the world. They will need help – Trust me! MILWAUKEE, WI & MOSCOW, Russia: How much Pabst Blue Ribbon does $700 […]
Steve’s breakdown: We just have a few nuggets of info on the pitch. Seems they are having it in Hong Kong which makes sense because 54 of their 109 properties are in China. Here’s what we have: HONG KONG, China: Shangri-La Hotels & Resorts has confirmed that it is in the process of reviewing its global creative agencies […]
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Steve’s breakdown: Asics is based in Japan but has an office in Irvine. And as far as we can see, there is no media agency of record in the USA. IRVINE, CA: Asics, the Japanese sportswear brand, has called a global review of its media planning and buying account, held by Manning Gottlieb OMD in […]
Steve’s breakdown: We’re scooping the entire American press with this story!! We do this all the time. Anyway . . . Being a Cheil alum, I know they will not be losing any work. CHI & Partners and Leo Burnett are another story. RIDGEFIELD PARK, NJ & SUWON, South Korea: The Korean electronics company has notified […]
Steve’s breakdown: I know how many of you want to be a Sony shop and love the mobile space. Well, here ya go. Speaking Japanese might help though. NEW YORK, NY & TOKYO, Japan: The global creative account for Sony mobile is set to be pitched directly by the agency, which is seeking an “ambitious” […]
Steve’s breakdown: We’ve been watching these guys roll out review after review and we don’t think they are done so stay tuned. Here are our past reports: They tried this PR review back in July. There was the media review last Feb. And this all started in August 2011 when we reported about the new CMO. HONG KONG: […]
Steve’s breakdown: There are multiple pitches going on here; including for the United States. And remember kids, they speak English in Singapore. Read on. Source:
Steve’s breakdown: We look at every account review worldwide because it gives you a global perspective. Plus it offers up clues to possible upcoming reviews. Check out their TV campaign in our post. MUMBAI, India: European auto giant Volkswagen has initiated a creative review process. The process has begun and is underway in Mumbai. Industry […]
Steve’s breakdown: This is the second global pitch Infiniti has called since we reported they hired a new VP of Marketing. Hopefully you looked in to it back then. HONG KONG, China: Nissan is reviewing global creative responsibilities for its luxury Infiniti brand, an Infiniti representative has confirmed. Worldwide media spending on the brand was not immediately available. […]