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Steve’s breakdown: HTC, the Taiwanese tech company, is looking for an ad agency to create a global campaign for the launch of a new smartphone next year. BTW: You won’t be...
Steve’s breakdown: Well no sh*t! Anyway, they have spent about $115 million on this issue since the turn of the century. Seems the guy to call is Nikolay Nikiforov, minister of communications. This review...
Steve’s breakdown: If you haven’t heard, the company that cracked the code of the iPhone for the FBI is Cellebrite, a division of Sun Corporation. The stock is up 40% and...
Steve’s breakdown: As we all know, teenagers/young adults want nothing to do with having skin problems like plaque psoriasis. So we suspect they are going to pull all the stops...
Steve’s breakdown: Participating agencies should be able to fulfil integrated through-the-line scope, comprising creative, PR, digital, media, social and events. Read on . . . SINGAPORE, Singapore: The Singapore Economic...
Toshiba Corp. CEO Hisao Tanaka bows during a press conference to announce his resignation at the company’s headquarters in Tokyo, Tuesday, July 21, 2015. Tanaka stepped down Tuesday to take...
Steve’s breakdown: A couple of days after the crash we posted the headline “The inevitable assignment: Rebranding Malaysia Airlines”. We all knew there had to be time for healing before...
Steve’s breakdown: This is a two phase pitch. A pre-qualification stage, followed by a full RFP exercise. Deadline for submission of pre-qualification documents is on the 27 April and shortlisted...
Steve’s breakdown: The new brief does not only cover that of Etihad, but also its partner airlines, including Alitalia, airberlin and Air Serbia. KHALIFA CITY, UAE: Etihad Airways has called...
Steve’s breakdown: This could be one of the hardest rebrands I’ve seen in a while. One of the coolest names needs to breathe new life without its core business: console...
Steve’s breakdown: How many times have you said “oh don’t worry about location, we can work for you from anywhere”? Well, Adidas + Singapore + Global-ish Social Media Pitch =...
Steve’s breakdown: . . . and they’re bringing their wallet. Plus. they have friends in the US like Accenture, CSS Corp and Dell. MUMBAI: India: Ramco Systems, a homegrown cloud-based...
Steve’s breakdown: Countries in the review include the United States, Brazil and Latin America, Canada, China and Hong Kong, India, Japan, Korea, New Zealand, Malaysia, Singapore, the UK. LOS ANGELES,...
Steve’s breakdown: Word on the street is 3 top execs are gone at Samsung Electronics and one of them is the global marketing director. This confirms what we suspected about...
Steve’s breakdown: Some facts/questions: The new owner is a smaller-sized Chinese insurance company named Anbang Insurance and they just got over their heads from a marketing perspective. According to AgencyCompile.com, People Ideas & Culture won...
Steve’s breakdown: I found out about the Oasis purchase of Pabst on The Colbert Report. Sad but these Russians are going to have a steep hill to clime trying to sell...
Steve’s breakdown: We just have a few nuggets of info on the pitch. Seems they are having it in Hong Kong which makes sense because 54 of their 109 properties...
Steve’s breakdown: According to Justin Cooper of The Brand Factory, Malaysia Airlines will have to rebrand. All we can add is getting started on a program like that might help the pain. EL...
Steve’s breakdown: Asics is based in Japan but has an office in Irvine. And as far as we can see, there is no media agency of record in the USA....
Steve’s breakdown: We’re scooping the entire American press with this story!! We do this all the time. Anyway . . . Being a Cheil alum, I know they will not...
Steve’s breakdown: I know how many of you want to be a Sony shop and love the mobile space. Well, here ya go. Speaking Japanese might help though. NEW YORK,...
Steve’s breakdown: We’ve been watching these guys roll out review after review and we don’t think they are done so stay tuned. Here are our past reports: They tried this PR...
Steve’s breakdown: There are multiple pitches going on here; including for the United States. And remember kids, they speak English in Singapore. Read on. Source:
Steve’s breakdown: We look at every account review worldwide because it gives you a global perspective. Plus it offers up clues to possible upcoming reviews. Check out their TV campaign...
Steve’s breakdown: This is the second global pitch Infiniti has called since we reported they hired a new VP of Marketing. Hopefully you looked in to it back then. HONG KONG, China: Nissan...
Steve’s breakdown: This is two days in-a-row we’ve scooped the entire American press. Anyway, the big pitch hint in this article is they said “We want to be an exciting, provocative,...
Steve’s breakdown: As you all know, the travel biz is a global one. Few play just within their neighborhood and that’s why we’re starting to cover travel leads from a...
Steve’s breakdown: You’ll have to click through to see the details. The Asian press is on to our cut and pasting! Source:
Steve’s breakdown: You have to go to the website to read more on this biscuit company opportunity. Sometimes news outlets don’t take kindly to the cut-and-paste. Source:
Steve’s breakdown: So yah, the new guy is in Hong Kong but he speaks English so who knows what will happen here in the US of A. HONG KONG, China:...
Steve’s breakdown: Folks are always asking us about business opportunities in China. Well here you go. SHANGHAI, China: French dairy giant Danone Group is sending out briefs to media agencies...
Steve’s breakdown: Though this site is based overseas, it wouldn’t be a bad idea to talk to them about expanding their marketing to American travelers. BENGALURU, India: Singapore-headquartered travel search...
Steve’s breakdown: On June 20th we reported “L’Oréal reviews $208m UK and Ireland media” and now today we have L’Oréal reviewing media in India. Take a look at how the media...
Steve’s breakdown: Last year some of our readers wanted more leads out of China. So we hired a Mandarin Chinese speaking reporter in San Fran to do it and them realized...
Steve’s breakdown: In 2009, WPP put one of its signature cluster you-know-whats on this account and it didn’t hold. Try this – one agency – one account. Maybe that’s the...