Southeast Asian Tourism Review

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Steve's breakdown: Tourism Malaysia has called for its global creative and media pitch. You might want to check in with the New York office to see how the review is...

Agency Bails on Client: Opens Doors All Over the Place

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https://www.youtube.com/watch?v=m-KkAk1u3rg Steve's breakdown: There's a bunch of PR problems at Huawei and losing their PR firm is the latest. Makes one wonder how all their other agency relationships are doing. Is there...

Fly into becoming International . . .

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Steve's breakdown: . . . by throwing your hat into the ring for the Malaysia Airlines creative, social and media pitch. Here's CMO's email address: arved.muehlen@malaysiaairlines.com EL SEGUNDO, CA: Malaysia Airlines (MAB)...

Global Airline Pitch with RFP

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Steve's breakdown: Singapore Airlines has called an integrated pitch for an agency or agencies to handle its strategy, brand and creative, media, content, website/app, and production duties. Submissions are due September...

Cryptology Exchange is looking for a few good agencies

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Steve's breakdown: Cryptology Exchange has put its Global PR account in review and they are also looking for creative and media agencies for projects. Herbert Sim is the chief marketing officer. I know...

PR Firm Needed to Promote Taiwan Tourism

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Steve's breakdown: We have the RFP. Email if you're interested. NEW YORK, NY: The New York office of the Taiwan Tourism Bureau is accepting proposals from agencies that can execute...

Winner-Takes-All Global Pain Relief Review

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Steve's breakdown: This review for GSK’s Panadol (acetaminophen) includes creative duties, which are handled by Grey, and digital and PR, which are overseen by Havas and Edelman respectively. SINGAPORE: Pharmaceutical powerhouse GlaxoSmithKline has...

Are you a PepsiCo agency?

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Steve's breakdown: If so, why not get crazy and call PepsiCo India and throw your hat into the 7UP or Quaker Oats pitch? At the very least, you'll be introducing...

Giant Retailer Coming to America?

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Steve's breakdown: Walmart just bought Flipkart and we are very interested in what could be going on with the brand in our country. Definitely worth looking into because an introduction of this...

Ad Reviews Abroad = American Account Opportunities

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Steve's breakdown: As y'all know, despite our occasional southern accent, we are a global newspaper as we'll prove again with the opening of our Bologna Italy News Bureau in September....

Southeast Asia Tourism RFP

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Steve's breakdown: Interested firms should contact Yawen at yang_yawen@stb.gov.sg to receive the RFP document. The closing date is Feb. 19. NEW YORK, NY: Singapore Tourism Board—Americas is inviting PR firms to pitch its account. STBA...

Japanese company needs to start thinking USA PR

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https://www.youtube.com/watch?v=NqLoXH0359w Steve's breakdown: SoftBank has got to get serious with its PR in this country because they seem to be arrogantly ignoring the practice. TORRANCE, CA & TOKYO, Japan: Uber...

Global destination social media account review

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Steve's breakdown: Tourism Fiji is pitching its social media account just one month after beginning the hunt for a new PR and creative agency. LOS ANGELES, CA: The global pitch follows...

Southeast Asia Tourism Global Account Review

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Steve's breakdown: Fiji is looking for advertising & PR agencies. Being the AOR is not realistic but you might be able to get a slice of the pie. Sarah-Louise Robinson is...

Hainan Airlines in Review: We have the RFP

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Steve's breakdown: If you want to participate in this review you have to email this guy RIGHT NOW: yu-chen3@hnair.com. Proposal deadline is the 30th. Email us for the RFP. SEATTLE, WA...

New CMO boards International airline

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Steve's breakdown: Fiji Airways is the client and the present agency is Iris but bringing in an ex-chairman of the Star Alliance Airline Management Board makes us believe that relationship will be tested....

Boeing exec thinks he can market Hong Kong Airlines

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Steve's breakdown: What? Hong Kong Airlines just brought on a marketing exec from Boeing. Granted, the guy has worked at a few PR firms but marketing? Methinks he'll need some help. HONG...

HTC mobile in global review

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Steve's breakdown: HTC, the Taiwanese tech company, is looking for an ad agency to create a global campaign for the launch of a new smartphone next year. BTW: You won't be...

Vladimir thinks his country has a PR problem in the west

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Steve's breakdown: Well no sh*t! Anyway, they have spent about $115 million on this issue since the turn of the century. Seems the guy to call is Nikolay Nikiforov, minister of communications. This review...

Millions just got introduced to Cellebrite

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Steve's breakdown: If you haven't heard, the company that cracked the code of the iPhone for the FBI is Cellebrite, a division of Sun Corporation. The stock is up 40% and...

In Review: Singapore Economic Development Board

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Steve's breakdown: Participating agencies should be able to fulfil integrated through-the-line scope, comprising creative, PR, digital, media, social and events. Read on . . . SINGAPORE, Singapore: The Singapore Economic...

Toshiba CEO Resigns Over Cooked Books

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Steve's breakdown: 3 top execs have left in disgrace and don't think this whole incident won't trickle down to agencies - particularly PR agencies. TOKYO, Japan: Toshiba's chief executive resigned...

Reinventing Malaysia Airlines: Predicted 7/18/14

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Steve's breakdown: A couple of days after the crash we posted the headline "The inevitable assignment: Rebranding Malaysia Airlines". We all knew there had to be time for healing before...

Global Media Review: Singapore Airlines

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Steve's breakdown: This is a two phase pitch. A pre-qualification stage, followed by a full RFP exercise. Deadline for submission of pre-qualification documents is on the 27 April and shortlisted...

Global Media Review: Etihad Airways

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Steve's breakdown: The new brief does not only cover that of Etihad, but also its partner airlines, including Alitalia, airberlin and Air Serbia. KHALIFA CITY, UAE: Etihad Airways has called...

Remaking Sega

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Steve's breakdown: This could be one of the hardest rebrands I've seen in a while. One of the coolest names needs to breathe new life without its core business: console...

Adidas Social Media Pitch

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Steve's breakdown: How many times have you said "oh don't worry about location, we can work for you from anywhere"? Well, Adidas + Singapore + Global-ish Social Media Pitch =...

Ramco Systems is coming to America . . .

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Steve's breakdown: . . . and they're bringing their wallet. Plus. they have friends in the US like Accenture, CSS Corp and Dell. MUMBAI: India: Ramco Systems, a homegrown cloud-based...

Tourism Australia PR Review

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Steve's breakdown: Countries in the review include the United States, Brazil and Latin America, Canada, China and Hong Kong, India, Japan, Korea, New Zealand, Malaysia, Singapore, the UK. LOS ANGELES,...

Samsung Mobile is going of the hook

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Steve's breakdown: Word on the street is 3 top execs are gone at Samsung Electronics and one of them is the global marketing director. This confirms what we suspected about...

SOLD: THE Waldorf Astoria

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https://www.youtube.com/watch?v=VwqKEG0i_Xk Steve's breakdown: Some facts/questions: The new owner is a smaller-sized Chinese insurance company named Anbang Insurance and they just got over their heads from a marketing perspective. According to AgencyCompile.com, People Ideas & Culture...

Shangri-La calls global creative review

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Steve's breakdown: We just have a few nuggets of info on the pitch. Seems they are having it in Hong Kong which makes sense because 54 of their 109 properties...

Global media review at Asics

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https://www.youtube.com/watch?v=o2WKGJHWpTU Steve's breakdown: Asics is based in Japan but has an office in Irvine. And as far as we can see, there is no media agency of record in the...

Samsung’s global creative & media review

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Steve's breakdown: We're scooping the entire American press with this story!! We do this all the time. Anyway . . . Being a Cheil alum, I know they will not...

Sony Mobile going global in agency pitch

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Steve's breakdown: I know how many of you want to be a Sony shop and love the mobile space. Well, here ya go. Speaking Japanese might help though. NEW YORK,...

GlaxoSmithKline global PR review: Again

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Steve's breakdown: We've been watching these guys roll out review after review and we don't think they are done so stay tuned. Here are our past reports: They tried this PR...

Dateline Mumbai: VW Review

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http://www.youtube.com/watch?v=b_XUUZC8N4U Steve's breakdown: We look at every account review worldwide because it gives you a global perspective. Plus it offers up clues to possible upcoming reviews. Check out their TV...

Infiniti’s Global Creative Review

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http://www.youtube.com/watch?v=o7TSoSZPzoE Steve's breakdown: This is the second global pitch Infiniti has called since we reported they hired a new VP of Marketing. Hopefully you looked in to it back then. HONG KONG,...

Infiniti fires-up Global Social-Media pitch

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Steve's breakdown: This is two days in-a-row we've scooped the entire American press. Anyway, the big pitch hint in this article is they said “We want to be an exciting, provocative,...

LowCostTravelGroup lands new CMO

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Steve's breakdown: As you all know, the travel biz is a global one. Few play just within their neighborhood and that's why we're starting to cover travel leads from a...

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