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Steve's breakdown: WeWork takeover by SoftBank is going to change whatever ad agency relationships WeWork had so go make friends with SoftBank. NEW YORK, NY: WeWork co-founder Adam Neumann will...
Steve's breakdown: It's a long shot but worth a look SINGAPORE: The Prime Minister’s Office (PMO) has called for a creative review, to which 22 agencies were invited for the...
Steve's breakdown: LG is keeping tight lips about this review but the incumbent (Havas Media) has already said they are not going to defend. And as always, when the big...
Steve's breakdown: Airbnb on the lookout for a media partner. Not sure if an agency search consultant will be handling so to make sure, call all of them.~~~ As for...
Steve's breakdown: Here's the first line of the article below: "Getting Michelin stars is a goal for many chefs, but for some, it’s also a sign it’s time to move...
Steve's breakdown: Tourism Malaysia has called for its global creative and media pitch. You might want to check in with the New York office to see how the review is...
Steve's breakdown: This e-commerce company review comes with a newly appointed CMO for Singapore. So if you're itching to look into the Southeast Asia market, get involved. Alibaba is not...
https://www.youtube.com/watch?v=m-KkAk1u3rg Steve's breakdown: There's a bunch of PR problems at Huawei and losing their PR firm is the latest. Makes one wonder how all their other agency relationships are doing. Is there...
Steve's breakdown: So it seems people have not taken to the idea of a sex doll brothels. One opened up in Houston and it got raided. The article below about...
Steve's breakdown: Droga5 won the gaming division of Tencent last July bit was supposed to launch creative last December but it never happened and they don't even list Tencent as a client on their...
Steve's breakdown: So this one can be complicated if you pay too much attention to all the cooks in the kitchen of this brand so let's take from the USA...
https://www.youtube.com/watch?v=DsiUbHMw_Ho Steve's breakdown: That was the sub-headline in the Independent. Grey is the agency for Hong Kong Tourism Board and maybe it's time they talk to some more globally conscious agencies....
Steve's breakdown: . . . by throwing your hat into the ring for the Malaysia Airlines creative, social and media pitch. Here's CMO's email address: arved.muehlen@malaysiaairlines.com EL SEGUNDO, CA: Malaysia Airlines (MAB)...
Steve's breakdown: Singapore Airlines has called an integrated pitch for an agency or agencies to handle its strategy, brand and creative, media, content, website/app, and production duties. Submissions are due September...
Steve's breakdown: Cryptology Exchange has put its Global PR account in review and they are also looking for creative and media agencies for projects. Herbert Sim is the chief marketing officer. I know...
Steve's breakdown: We have the RFP. Email if you're interested. NEW YORK, NY: The New York office of the Taiwan Tourism Bureau is accepting proposals from agencies that can execute...
Steve's breakdown: This review for GSK’s Panadol (acetaminophen) includes creative duties, which are handled by Grey, and digital and PR, which are overseen by Havas and Edelman respectively. SINGAPORE: Pharmaceutical powerhouse GlaxoSmithKline has...
Steve's breakdown: If so, why not get crazy and call PepsiCo India and throw your hat into the 7UP or Quaker Oats pitch? At the very least, you'll be introducing...
Steve's breakdown: Walmart just bought Flipkart and we are very interested in what could be going on with the brand in our country. Definitely worth looking into because an introduction of this...
Steve's breakdown: It's face saving time at Korea Air and if I were the agency (HS Ad) that just got water thrown in my face, I might be bailing on...
Steve's breakdown: As y'all know, despite our occasional southern accent, we are a global newspaper as we'll prove again with the opening of our Bologna Italy News Bureau in September....
Steve's breakdown: ID Comms in the UK is handling this HSBC Global Media Pitch so make sure your credentials are up to date over there. As always with 9 figure...
Steve's breakdown: Interested firms should contact Yawen at yang_yawen@stb.gov.sg to receive the RFP document. The closing date is Feb. 19. NEW YORK, NY: Singapore Tourism Board—Americas is inviting PR firms to pitch its account. STBA...
https://www.youtube.com/watch?v=NqLoXH0359w Steve's breakdown: SoftBank has got to get serious with its PR in this country because they seem to be arrogantly ignoring the practice. TORRANCE, CA & TOKYO, Japan: Uber...
Steve's breakdown: Tourism Fiji is pitching its social media account just one month after beginning the hunt for a new PR and creative agency. LOS ANGELES, CA: The global pitch follows...
Steve's breakdown: So the $1000 Mate 10 Pro phone is in talks with AT&T to launch in the USA. They have a few other continents to hit first but we suspect...
Steve's breakdown: Fiji is looking for advertising & PR agencies. Being the AOR is not realistic but you might be able to get a slice of the pie. Sarah-Louise Robinson is...
Steve's breakdown: If you want to participate in this review you have to email this guy RIGHT NOW: yu-chen3@hnair.com. Proposal deadline is the 30th. Email us for the RFP. SEATTLE, WA...
Steve's breakdown: Paul John Whisky is the whiskey and the country it's coming from is India. Hence why I think they'll need help with the launch. The lead contact in the...
https://www.youtube.com/watch?v=Exg1-m0y8iM Steve's breakdown: What else is there to say except, Come And Get It! The first number we could find to the client was +63 2 459 5200 LOS ANGELES, CA...
Steve's breakdown: Fiji Airways is the client and the present agency is Iris but bringing in an ex-chairman of the Star Alliance Airline Management Board makes us believe that relationship will be tested....
Steve's breakdown: What? Hong Kong Airlines just brought on a marketing exec from Boeing. Granted, the guy has worked at a few PR firms but marketing? Methinks he'll need some help. HONG...
Steve's breakdown: HTC, the Taiwanese tech company, is looking for an ad agency to create a global campaign for the launch of a new smartphone next year. BTW: You won't be...
Steve's breakdown: Well no sh*t! Anyway, they have spent about $115 million on this issue since the turn of the century. Seems the guy to call is Nikolay Nikiforov, minister of communications. This review...
Steve's breakdown: If you haven't heard, the company that cracked the code of the iPhone for the FBI is Cellebrite, a division of Sun Corporation. The stock is up 40% and...
Steve's breakdown: As we all know, teenagers/young adults want nothing to do with having skin problems like plaque psoriasis. So we suspect they are going to pull all the stops...
Steve's breakdown: Participating agencies should be able to fulfil integrated through-the-line scope, comprising creative, PR, digital, media, social and events. Read on . . . SINGAPORE, Singapore: The Singapore Economic...
Steve's breakdown: 3 top execs have left in disgrace and don't think this whole incident won't trickle down to agencies - particularly PR agencies. TOKYO, Japan: Toshiba's chief executive resigned...
Steve's breakdown: A couple of days after the crash we posted the headline "The inevitable assignment: Rebranding Malaysia Airlines". We all knew there had to be time for healing before...
Steve's breakdown: This is a two phase pitch. A pre-qualification stage, followed by a full RFP exercise. Deadline for submission of pre-qualification documents is on the 27 April and shortlisted...
Steve's breakdown: The new brief does not only cover that of Etihad, but also its partner airlines, including Alitalia, airberlin and Air Serbia. KHALIFA CITY, UAE: Etihad Airways has called...
Steve's breakdown: This could be one of the hardest rebrands I've seen in a while. One of the coolest names needs to breathe new life without its core business: console...
Steve's breakdown: How many times have you said "oh don't worry about location, we can work for you from anywhere"? Well, Adidas + Singapore + Global-ish Social Media Pitch =...
Steve's breakdown: . . . and they're bringing their wallet. Plus. they have friends in the US like Accenture, CSS Corp and Dell. MUMBAI: India: Ramco Systems, a homegrown cloud-based...
Steve's breakdown: Countries in the review include the United States, Brazil and Latin America, Canada, China and Hong Kong, India, Japan, Korea, New Zealand, Malaysia, Singapore, the UK. LOS ANGELES,...
Steve's breakdown: Word on the street is 3 top execs are gone at Samsung Electronics and one of them is the global marketing director. This confirms what we suspected about...
https://www.youtube.com/watch?v=VwqKEG0i_Xk Steve's breakdown: Some facts/questions: The new owner is a smaller-sized Chinese insurance company named Anbang Insurance and they just got over their heads from a marketing perspective. According to AgencyCompile.com, People Ideas & Culture...
Steve's breakdown: I found out about the Oasis purchase of Pabst on The Colbert Report. Sad but these Russians are going to have a steep hill to clime trying to sell...
Steve's breakdown: We just have a few nuggets of info on the pitch. Seems they are having it in Hong Kong which makes sense because 54 of their 109 properties...
Steve's breakdown: According to Justin Cooper of The Brand Factory, Malaysia Airlines will have to rebrand. All we can add is getting started on a program like that might help the pain. EL...
https://www.youtube.com/watch?v=o2WKGJHWpTU Steve's breakdown: Asics is based in Japan but has an office in Irvine. And as far as we can see, there is no media agency of record in the...
Steve's breakdown: We're scooping the entire American press with this story!! We do this all the time. Anyway . . . Being a Cheil alum, I know they will not...
Steve's breakdown: I know how many of you want to be a Sony shop and love the mobile space. Well, here ya go. Speaking Japanese might help though. NEW YORK,...
Steve's breakdown: We've been watching these guys roll out review after review and we don't think they are done so stay tuned. Here are our past reports: They tried this PR...
Steve's breakdown: There are multiple pitches going on here; including for the United States. And remember kids, they speak English in Singapore. Read on. Source:
http://www.youtube.com/watch?v=b_XUUZC8N4U Steve's breakdown: We look at every account review worldwide because it gives you a global perspective. Plus it offers up clues to possible upcoming reviews. Check out their TV...
http://www.youtube.com/watch?v=o7TSoSZPzoE Steve's breakdown: This is the second global pitch Infiniti has called since we reported they hired a new VP of Marketing. Hopefully you looked in to it back then. HONG KONG,...
Steve's breakdown: This is two days in-a-row we've scooped the entire American press. Anyway, the big pitch hint in this article is they said “We want to be an exciting, provocative,...
Steve's breakdown: As you all know, the travel biz is a global one. Few play just within their neighborhood and that's why we're starting to cover travel leads from a...
Steve's breakdown: You'll have to click through to see the details. The Asian press is on to our cut and pasting! Source:
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