Prime Minister’s Office invites 22 agencies for creative review

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Steve's breakdown: It's a long shot but worth a look SINGAPORE: The Prime Minister’s Office...

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Conglomerate with too many products throws the whole schmear in review

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Steve's breakdown: LG is keeping tight lips about this review but the incumbent (Havas Media)...

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Global media in review: What about digital & creative?

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Steve's breakdown: Airbnb on the lookout for a media partner. Not sure if an agency...

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The falling Michelin Star just needs some advertising TLC

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Steve's breakdown: Here's the first line of the article below: "Getting Michelin stars is a...

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Southeast Asian Tourism Review

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Steve's breakdown: Tourism Malaysia has called for its global creative and media pitch. You might...

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Southeast Asia media pitch for Alibaba-backed Lazada

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Steve's breakdown: This e-commerce company review comes with a newly appointed CMO for Singapore. So...

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Agency Bails on Client: Opens Doors All Over the Place

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https://www.youtube.com/watch?v=m-KkAk1u3rg Steve's breakdown: There's a bunch of PR problems at Huawei and losing their PR firm is...

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Coming to a sleazy town near you? A New Category to Pitch

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Steve's breakdown: So it seems people have not taken to the idea of a sex...

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Billion Dollar Penguin is coming to America & Needs Branding Love

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Steve's breakdown: Droga5 won the gaming division of Tencent last July bit was supposed to launch creative...

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This lead is: Exclusive • Global but American • Gourmet • Hot

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Steve's breakdown: So this one can be complicated if you pay too much attention to...

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Fly into becoming International . . .

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Steve's breakdown: . . . by throwing your hat into the ring for the Malaysia Airlines creative,...

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Global Airline Pitch with RFP

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Steve's breakdown: Singapore Airlines has called an integrated pitch for an agency or agencies to handle...

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Cryptology Exchange is looking for a few good agencies

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Steve's breakdown: Cryptology Exchange has put its Global PR account in review and they are also...

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PR Firm Needed to Promote Taiwan Tourism

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Steve's breakdown: We have the RFP. Email if you're interested. NEW YORK, NY: The New...

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Winner-Takes-All Global Pain Relief Review

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Steve's breakdown: This review for GSK’s Panadol (acetaminophen) includes creative duties, which are handled by Grey, and digital...

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Are you a PepsiCo agency?

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Steve's breakdown: If so, why not get crazy and call PepsiCo India and throw your...

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Giant Retailer Coming to America?

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Steve's breakdown: Walmart just bought Flipkart and we are very interested in what could be going on...

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NutRage + The new WaterGate = Airline Agency Might Bail on $11 Million Client

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Steve's breakdown: It's face saving time at Korea Air and if I were the agency...

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Ad Reviews Abroad = American Account Opportunities

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Steve's breakdown: As y'all know, despite our occasional southern accent, we are a global newspaper...

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Global Banking Review: Free lead with Registration

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Steve's breakdown: ID Comms in the UK is handling this HSBC Global Media Pitch so...

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Southeast Asia Tourism RFP

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Steve's breakdown: Interested firms should contact Yawen at yang_yawen@stb.gov.sg to receive the RFP document. The closing date is Feb....

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Japanese company needs to start thinking USA PR

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https://www.youtube.com/watch?v=NqLoXH0359w Steve's breakdown: SoftBank has got to get serious with its PR in this country...

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Global destination social media account review

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Steve's breakdown: Tourism Fiji is pitching its social media account just one month after beginning the...

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Steal this account: Luxury player in the phone biz

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Steve's breakdown: So the $1000 Mate 10 Pro phone is in talks with AT&T to launch...

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Southeast Asia Tourism Global Account Review

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Steve's breakdown: Fiji is looking for advertising & PR agencies. Being the AOR is not...

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Hainan Airlines in Review: We have the RFP

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Steve's breakdown: If you want to participate in this review you have to email this...

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New Whiskey is coming to America and we’re sure they’ll need help

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Steve's breakdown: Paul John Whisky is the whiskey and the country it's coming from is India....

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New CMO boards International airline

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Steve's breakdown: Fiji Airways is the client and the present agency is Iris but bringing in an...

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Boeing exec thinks he can market Hong Kong Airlines

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Steve's breakdown: What? Hong Kong Airlines just brought on a marketing exec from Boeing. Granted, the guy...

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HTC mobile in global review

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Steve's breakdown: HTC, the Taiwanese tech company, is looking for an ad agency to create...

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Vladimir thinks his country has a PR problem in the west

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Steve's breakdown: Well no sh*t! Anyway, they have spent about $115 million on this issue since the turn...

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Millions just got introduced to Cellebrite

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Steve's breakdown: If you haven't heard, the company that cracked the code of the iPhone...

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Promius Pharma snags FDA approval on Sernivo Spray

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Steve's breakdown: As we all know, teenagers/young adults want nothing to do with having skin...

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In Review: Singapore Economic Development Board

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Steve's breakdown: Participating agencies should be able to fulfil integrated through-the-line scope, comprising creative, PR,...

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Toshiba CEO Resigns Over Cooked Books

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Steve's breakdown: 3 top execs have left in disgrace and don't think this whole incident...

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Reinventing Malaysia Airlines: Predicted 7/18/14

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Steve's breakdown: A couple of days after the crash we posted the headline "The inevitable...

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Global Media Review: Singapore Airlines

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Steve's breakdown: This is a two phase pitch. A pre-qualification stage, followed by a full...

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Global Media Review: Etihad Airways

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Steve's breakdown: The new brief does not only cover that of Etihad, but also its...

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Remaking Sega

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Steve's breakdown: This could be one of the hardest rebrands I've seen in a while....

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Adidas Social Media Pitch

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Steve's breakdown: How many times have you said "oh don't worry about location, we can...

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Ramco Systems is coming to America . . .

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Steve's breakdown: . . . and they're bringing their wallet. Plus. they have friends in...

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Tourism Australia PR Review

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Steve's breakdown: Countries in the review include the United States, Brazil and Latin America, Canada,...

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Samsung Mobile is going of the hook

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Steve's breakdown: Word on the street is 3 top execs are gone at Samsung Electronics...

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SOLD: THE Waldorf Astoria

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https://www.youtube.com/watch?v=VwqKEG0i_Xk Steve's breakdown: Some facts/questions: The new owner is a smaller-sized Chinese insurance company named Anbang Insurance and they...

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Shangri-La calls global creative review

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Steve's breakdown: We just have a few nuggets of info on the pitch. Seems they...

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The inevitable assignment: Rebranding Malaysia Airlines

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Steve's breakdown: According to Justin Cooper of The Brand Factory, Malaysia Airlines will have to rebrand. All we...

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Global media review at Asics

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https://www.youtube.com/watch?v=o2WKGJHWpTU Steve's breakdown: Asics is based in Japan but has an office in Irvine. And...

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Samsung’s global creative & media review

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Steve's breakdown: We're scooping the entire American press with this story!! We do this all...

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Sony Mobile going global in agency pitch

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Steve's breakdown: I know how many of you want to be a Sony shop and...

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GlaxoSmithKline global PR review: Again

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Steve's breakdown: We've been watching these guys roll out review after review and we don't...

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Singapore Economic Dev in PR Review for the USA

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Steve's breakdown: There are multiple pitches going on here; including for the United States. And...

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Dateline Mumbai: VW Review

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http://www.youtube.com/watch?v=b_XUUZC8N4U Steve's breakdown: We look at every account review worldwide because it gives you a...

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Infiniti’s Global Creative Review

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http://www.youtube.com/watch?v=o7TSoSZPzoE Steve's breakdown: This is the second global pitch Infiniti has called since we reported they...

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Infiniti fires-up Global Social-Media pitch

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Steve's breakdown: This is two days in-a-row we've scooped the entire American press. Anyway, the...

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LowCostTravelGroup lands new CMO

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Steve's breakdown: As you all know, the travel biz is a global one. Few play...

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Singapore’s National Heritage Board calls media pitch

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Steve's breakdown: You'll have to click through to see the details. The Asian press is...

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Mondelēz calls creative pitch in Southeast Asia

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Steve's breakdown: You have to go to the website to read more on this biscuit...

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