Southeast Asian Tourism Review

Steve's breakdown: Tourism Malaysia has called for its global creative and media pitch. You might want to check in with...

Global Airline Pitch with RFP

Steve's breakdown: Singapore Airlines has called an integrated pitch for an agency or agencies to handle its strategy, brand and creative,...

Winner-Takes-All Global Pain Relief Review

Steve's breakdown: This review for GSK’s Panadol (acetaminophen) includes creative duties, which are handled by Grey, and digital and PR, which are overseen...

Are you a PepsiCo agency?

Steve's breakdown: If so, why not get crazy and call PepsiCo India and throw your hat into the 7UP or...

Giant Retailer Coming to America?

Steve's breakdown: Walmart just bought Flipkart and we are very interested in what could be going on with the brand in our...

Southeast Asia Tourism RFP

Steve's breakdown: Interested firms should contact Yawen at yang_yawen@stb.gov.sg to receive the RFP document. The closing date is Feb. 19. NEW YORK, NY: Singapore Tourism...

New CMO boards International airline

Steve's breakdown: Fiji Airways is the client and the present agency is Iris but bringing in an ex-chairman of the Star Alliance Airline...

HTC mobile in global review

Steve's breakdown: HTC, the Taiwanese tech company, is looking for an ad agency to create a global campaign for the...

Global Media Review: Etihad Airways

Steve's breakdown: The new brief does not only cover that of Etihad, but also its partner airlines, including Alitalia, airberlin...

Remaking Sega

Steve's breakdown: This could be one of the hardest rebrands I've seen in a while. One of the coolest names...

Adidas Social Media Pitch

Steve's breakdown: How many times have you said "oh don't worry about location, we can work for you from anywhere"?...

Tourism Australia PR Review

Steve's breakdown: Countries in the review include the United States, Brazil and Latin America, Canada, China and Hong Kong, India,...

SOLD: THE Waldorf Astoria

https://www.youtube.com/watch?v=VwqKEG0i_Xk Steve's breakdown: Some facts/questions: The new owner is a smaller-sized Chinese insurance company named Anbang Insurance and they just got over their heads...

Global media review at Asics

https://www.youtube.com/watch?v=o2WKGJHWpTU Steve's breakdown: Asics is based in Japan but has an office in Irvine. And as far as we can...

Dateline Mumbai: VW Review

http://www.youtube.com/watch?v=b_XUUZC8N4U Steve's breakdown: We look at every account review worldwide because it gives you a global perspective. Plus it offers...

Infiniti’s Global Creative Review

http://www.youtube.com/watch?v=o7TSoSZPzoE Steve's breakdown: This is the second global pitch Infiniti has called since we reported they hired a new VP of...

LowCostTravelGroup lands new CMO

Steve's breakdown: As you all know, the travel biz is a global one. Few play just within their neighborhood and...

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