Fly into becoming International . . .

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Global Airline Pitch with RFP

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PR Firm Needed to Promote Taiwan Tourism

Steve’s breakdown: We have the RFP. Email if you’re interested. NEW YORK, NY: The New York office of the Taiwan Tourism Bureau is accepting proposals from agencies that can execute...

Winner-Takes-All Global Pain Relief Review

Steve’s breakdown: This review for GSK’s Panadol (acetaminophen) includes creative duties, which are handled by Grey, and digital and PR, which are overseen by Havas and Edelman respectively. SINGAPORE: Pharmaceutical powerhouse GlaxoSmithKline has...

Are you a PepsiCo agency?

Steve’s breakdown: If so, why not get crazy and call PepsiCo India and throw your hat into the 7UP or Quaker Oats pitch? At the very least, you’ll be introducing...

Giant Retailer Coming to America?

Steve’s breakdown: Walmart just bought Flipkart and we are very interested in what could be going on with the brand in our country. Definitely worth looking into because an introduction of this...

Ad Reviews Abroad = American Account Opportunities

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Southeast Asia Tourism RFP

Steve’s breakdown: Interested firms should contact Yawen at yang_yawen@stb.gov.sg to receive the RFP document. The closing date is Feb. 19. NEW YORK, NY: Singapore Tourism Board—Americas is inviting PR firms to pitch its account. STBA...

Japanese company needs to start thinking USA PR

Steve’s breakdown: SoftBank has got to get serious with its PR in this country because they seem to be arrogantly ignoring the practice. TORRANCE, CA & TOKYO, Japan: Uber and...

Global destination social media account review

Steve’s breakdown: Tourism Fiji is pitching its social media account just one month after beginning the hunt for a new PR and creative agency. LOS ANGELES, CA: The global pitch follows...

Southeast Asia Tourism Global Account Review

Steve’s breakdown: Fiji is looking for advertising & PR agencies. Being the AOR is not realistic but you might be able to get a slice of the pie. Sarah-Louise Robinson is...

Hainan Airlines in Review: We have the RFP

Steve’s breakdown: If you want to participate in this review you have to email this guy RIGHT NOW: yu-chen3@hnair.com. Proposal deadline is the 30th. Email us for the RFP. SEATTLE, WA...

New CMO boards International airline

Steve’s breakdown: Fiji Airways is the client and the present agency is Iris but bringing in an ex-chairman of the Star Alliance Airline Management Board makes us believe that relationship will be tested....

Boeing exec thinks he can market Hong Kong Airlines

Steve’s breakdown: What? Hong Kong Airlines just brought on a marketing exec from Boeing. Granted, the guy has worked at a few PR firms but marketing? Methinks he’ll need some help. HONG...

HTC mobile in global review

Steve’s breakdown: HTC, the Taiwanese tech company, is looking for an ad agency to create a global campaign for the launch of a new smartphone next year. BTW: You won’t be...

Vladimir thinks his country has a PR problem in the west

Steve’s breakdown: Well no sh*t! Anyway, they have spent about $115 million on this issue since the turn of the century. Seems the guy to call is Nikolay Nikiforov, minister of communications. This review...

Millions just got introduced to Cellebrite

Steve’s breakdown: If you haven’t heard, the company that cracked the code of the iPhone for the FBI is Cellebrite, a division of Sun Corporation. The stock is up 40% and...

In Review: Singapore Economic Development Board

Steve’s breakdown: Participating agencies should be able to fulfil integrated through-the-line scope, comprising creative, PR, digital, media, social and events. Read on . . . SINGAPORE, Singapore: The Singapore Economic...

Toshiba CEO Resigns Over Cooked Books

Toshiba Corp. CEO Hisao Tanaka bows during a press conference to announce his resignation at the company’s headquarters in Tokyo, Tuesday, July 21, 2015. Tanaka stepped down Tuesday to take...

Reinventing Malaysia Airlines: Predicted 7/18/14

Steve’s breakdown: A couple of days after the crash we posted the headline “The inevitable assignment: Rebranding Malaysia Airlines”. We all knew there had to be time for healing before...

Global Media Review: Singapore Airlines

Steve’s breakdown: This is a two phase pitch. A pre-qualification stage, followed by a full RFP exercise. Deadline for submission of pre-qualification documents is on the 27 April and shortlisted...

Global Media Review: Etihad Airways

Steve’s breakdown: The new brief does not only cover that of Etihad, but also its partner airlines, including Alitalia, airberlin and Air Serbia. KHALIFA CITY, UAE: Etihad Airways has called...

Remaking Sega

Steve’s breakdown: This could be one of the hardest rebrands I’ve seen in a while. One of the coolest names needs to breathe new life without its core business: console...

Adidas Social Media Pitch

Steve’s breakdown: How many times have you said “oh don’t worry about location, we can work for you from anywhere”? Well, Adidas + Singapore + Global-ish Social Media Pitch =...

Ramco Systems is coming to America . . .

Steve’s breakdown: . . . and they’re bringing their wallet. Plus. they have friends in the US like Accenture, CSS Corp and Dell. MUMBAI: India: Ramco Systems, a homegrown cloud-based...

Tourism Australia PR Review

Steve’s breakdown: Countries in the review include the United States, Brazil and Latin America, Canada, China and Hong Kong, India, Japan, Korea, New Zealand, Malaysia, Singapore, the UK. LOS ANGELES,...

Samsung Mobile is going of the hook

Steve’s breakdown: Word on the street is 3 top execs are gone at Samsung Electronics and one of them is the global marketing director. This confirms what we suspected about...

SOLD: THE Waldorf Astoria

Steve’s breakdown: Some facts/questions: The new owner is a smaller-sized Chinese insurance company named Anbang Insurance and they just got over their heads from a marketing perspective. According to AgencyCompile.com, People Ideas & Culture won...

Shangri-La calls global creative review

Steve’s breakdown: We just have a few nuggets of info on the pitch. Seems they are having it in Hong Kong which makes sense because 54 of their 109 properties...

Global media review at Asics

Steve’s breakdown: Asics is based in Japan but has an office in Irvine. And as far as we can see, there is no media agency of record in the USA....

Samsung’s global creative & media review

Steve’s breakdown: We’re scooping the entire American press with this story!! We do this all the time. Anyway . . . Being a Cheil alum, I know they will not...

Sony Mobile going global in agency pitch

Steve’s breakdown: I know how many of you want to be a Sony shop and love the mobile space. Well, here ya go. Speaking Japanese might help though. NEW YORK,...

GlaxoSmithKline global PR review: Again

Steve’s breakdown: We’ve been watching these guys roll out review after review and we don’t think they are done so stay tuned. Here are our past reports: They tried this PR...

Dateline Mumbai: VW Review

Steve’s breakdown: We look at every account review worldwide because it gives you a global perspective. Plus it offers up clues to possible upcoming reviews. Check out their TV campaign...

Infiniti’s Global Creative Review

Steve’s breakdown: This is the second global pitch Infiniti has called since we reported they hired a new VP of Marketing. Hopefully you looked in to it back then. HONG KONG, China: Nissan...

Infiniti fires-up Global Social-Media pitch

Steve’s breakdown: This is two days in-a-row we’ve scooped the entire American press. Anyway, the big pitch hint in this article is they said “We want to be an exciting, provocative,...

LowCostTravelGroup lands new CMO

Steve’s breakdown: As you all know, the travel biz is a global one. Few play just within their neighborhood and that’s why we’re starting to cover travel leads from a...

Infiniti has a new VP of Marketing

Steve’s breakdown: So yah, the new guy is in Hong Kong but he speaks English so who knows what will happen here in the US of A. HONG KONG, China:...

Danone Group in search of media agency for China

Steve’s breakdown: Folks are always asking us about business opportunities in China. Well here you go. SHANGHAI, China: French dairy giant Danone Group is sending out briefs to media agencies...

Travel site Wego.com searches for media agency

Steve’s breakdown: Though this site is based overseas, it wouldn’t be a bad idea to talk to them about expanding their marketing to American travelers. BENGALURU, India: Singapore-headquartered travel search...

L’Oréal in second media review in two weeks

Steve’s breakdown: On June 20th we reported “L’Oréal reviews $208m UK and Ireland media” and now today we have L’Oréal reviewing media in India. Take a look at how the media...

Fiat Media Up For Grabs in China

Steve’s breakdown: Last year some of our readers wanted more leads out of China. So we hired a Mandarin Chinese speaking reporter in San Fran to do it and them realized...

Global pitch for LG PR

Steve’s breakdown: In 2009, WPP put one of its signature cluster you-know-whats on this account and it didn’t hold. Try this – one agency – one account. Maybe that’s the...

Sony Mobile calls PR pitch for Southeast Asia, Oceania

Steve’s breakdown: We like to report on international account reviews because it gives our members a global view. Hopefully some shops take the plunge and start pitching globally. SINGAPORE: Sony Mobile Communications...

Some smell a media switch at Kraft

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