Region: Asia

Rum Ad Account Prediction

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Dealing with its Chinese-ness

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Global creative beer review

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Scotch Whiskey on The Loose

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Japanese Whiskey is Coming to America

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Global Internet Awareness Campaign Review

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Country review out of DC

Steve’s breakdown: This review is for PR targeted at “stakeholders”. We couldn’t find the person in charge but here’s some contact info: Tel: +1-202-537-3100 Emergency Tel (after hours): +1-202-537-3100 Ext […]

Global Creative Agency Review

Steve’s breakdown: Infiniti is in review and Dentsu Aegis Network, Cheil Worldwide, WPP, Omnicom, Publicis and MDC Partners are all participating. If you are part of any of those networks, […]

Take Two: Asian County Issues Another PR Bid

Steve’s breakdown: It’s pretty sad in these times of shirking markets that Hong Kong had no takers for their account to promote the country as a secure place to live, […]

Asian Global Reputation Review post Covid

Steve’s breakdown: “Relaunch Hong Kong” is the project name, not the campaign name. That’s up to you to decide after you win the account. But it might not be easy. […]

Hong Kong’s RFP to ‘Inspire Confidence’

Steve’s breakdown: This is a tough one. Democracy vs. New Client. Okay, maybe it’s not but it’s our job to report this stuff. At the very least, it would be […]

Southeast Asian Tourism Review

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Southeast Asia media pitch for Alibaba-backed Lazada

Steve’s breakdown: This e-commerce company review comes with a newly appointed CMO for Singapore. So if you’re itching to look into the Southeast Asia market, get involved. Alibaba is not […]

Global Airline Pitch with RFP

Steve’s breakdown: Singapore Airlines has called an integrated pitch for an agency or agencies to handle its strategy, brand and creative, media, content, website/app, and production duties. Submissions are due September […]

Cryptology Exchange is looking for a few good agencies

Steve’s breakdown: Cryptology Exchange has put its Global PR account in review and they are also looking for creative and media agencies for projects. Herbert Sim is the chief marketing officer. I know […]

PR Firm Needed to Promote Taiwan Tourism

Steve’s breakdown: We have the RFP. Email if you’re interested. NEW YORK, NY: The New York office of the Taiwan Tourism Bureau is accepting proposals from agencies that can execute […]

Winner-Takes-All Global Pain Relief Review

Steve’s breakdown: This review for GSK’s Panadol (acetaminophen) includes creative duties, which are handled by Grey, and digital and PR, which are overseen by Havas and Edelman respectively. SINGAPORE: Pharmaceutical powerhouse GlaxoSmithKline has […]

Are you a PepsiCo agency?

Steve’s breakdown: If so, why not get crazy and call PepsiCo India and throw your hat into the 7UP or Quaker Oats pitch? At the very least, you’ll be introducing […]

Giant Retailer Coming to America?

Steve’s breakdown: Walmart just bought Flipkart and we are very interested in what could be going on with the brand in our country. Definitely worth looking into because an introduction of this […]

Southeast Asia Tourism RFP

Steve’s breakdown: Interested firms should contact Yawen at [email protected] to receive the RFP document. The closing date is Feb. 19. NEW YORK, NY: Singapore Tourism Board—Americas is inviting PR firms to pitch its account. STBA […]

Japanese company needs to start thinking USA PR

Steve’s breakdown: SoftBank has got to get serious with its PR in this country because they seem to be arrogantly ignoring the practice. TORRANCE, CA & TOKYO, Japan: Uber and […]

Global destination social media account review

Steve’s breakdown: Tourism Fiji is pitching its social media account just one month after beginning the hunt for a new PR and creative agency. LOS ANGELES, CA: The global pitch follows […]

Southeast Asia Tourism Global Account Review

Steve’s breakdown: Fiji is looking for advertising & PR agencies. Being the AOR is not realistic but you might be able to get a slice of the pie. Sarah-Louise Robinson is […]

New CMO boards International airline

Steve’s breakdown: Fiji Airways is the client and the present agency is Iris but bringing in an ex-chairman of the Star Alliance Airline Management Board makes us believe that relationship will be tested. […]

Boeing exec thinks he can market Hong Kong Airlines

Steve’s breakdown: What? Hong Kong Airlines just brought on a marketing exec from Boeing. Granted, the guy has worked at a few PR firms but marketing? Methinks he’ll need some help. HONG […]

HTC mobile in global review

Steve’s breakdown: HTC, the Taiwanese tech company, is looking for an ad agency to create a global campaign for the launch of a new smartphone next year. BTW: You won’t be […]

Vladimir thinks his country has a PR problem in the west

Steve’s breakdown: Well no sh*t! Anyway, they have spent about $115 million on this issue since the turn of the century. Seems the guy to call is Nikolay Nikiforov, minister of communications. This review […]

Millions just got introduced to Cellebrite

Steve’s breakdown: If you haven’t heard, the company that cracked the code of the iPhone for the FBI is Cellebrite, a division of Sun Corporation. The stock is up 40% and […]

In Review: Singapore Economic Development Board

Steve’s breakdown: Participating agencies should be able to fulfil integrated through-the-line scope, comprising creative, PR, digital, media, social and events. Read on . . . SINGAPORE, Singapore: The Singapore Economic […]

Toshiba CEO Resigns Over Cooked Books

Steve’s breakdown: 3 top execs have left in disgrace and don’t think this whole incident won’t trickle down to agencies – particularly PR agencies. TOKYO, Japan: Toshiba‘s chief executive resigned […]

Reinventing Malaysia Airlines: Predicted 7/18/14

Steve’s breakdown: A couple of days after the crash we posted the headline “The inevitable assignment: Rebranding Malaysia Airlines”. We all knew there had to be time for healing before […]

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