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Steve’s breakdown: The fact that Walmart brought in an outsider as their top marketing executive makes us believe an agency change is on the horizon. BENTONVILLE, AR & HOBOKEN, NJ:...
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Steve’s breakdown: In late April we reported twice that we smelled an agency review coming to H&R Block. We hope you were listening and, at least, got into the pitch....
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This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
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Steve’s breakdown: CNA just created the position of Chief Marketing Officer and their first victim is ex-AIG exec Jennifer Livingstone. We suspect she’ll have a some leeway to try new...
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Steve’s breakdown: Hey guys, this lead comes from my personal network and is confidential and not in any of the trades. By the way, you can be part of my...
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Steve’s breakdown: There are two jobs up for grabs at Manifest – Eastern & Central regions. The Eastern job post is below. NEW YORK, NY: VP, Business Development (Eastern Region) Manifest...
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Steve’s breakdown: re:group has a $100,000+ new business job opening. Most of the job description is below. To apply, go to this link. ANN ARBOR, MI: POSITION OBJECTIVES: Strategically grow...
Updated breakdown: Seems all of 2018’s H&R Block ads have disappeared from the digital universe. That’s right, we posted one of those ads on Wednesday and now it’s gone along...
Steve’s breakdown: A client I worked on while at J. Walter Thompson in the ’80s could be leaving WPP. In fact, Ford has been with JWT For-Freaking-Ever!! (plus before “forever”...
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Steve’s breakdown: An ex-Tyson Foods and Hillshire Farms exec has taken over Hostess Brands and we sense he’ll be out of his element. Add that to the fact that C. Dean...
Steve’s breakdown: Here’s how I tweeted this news yesterday: @ProcterGamble pilots new #advertising agency model in search for creativity. This is a ridiculous idea! @WeAreSaatchi, @InterpublicIPG, @greygroupamea, @WPP, @MMCtweets & @Omnicom...
Steve’s breakdown: Joanne Davis Consulting is managing the review so make sure your credentials are up to date even if you’re not pitching the business. It makes them feel important and...
Steve’s breakdown: Bon-Ton was just scooped-up by Washington Prime Group and Namdar Realty Group, essentially saving 250 stores. Will the new owners get on with the advertising at hand? We hope so...
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Steve’s breakdown: Two things. They have a new CMO & just look at the featured video. Go ahead, I’ll wait. Now, what do you think you’re going to do? ANKENY,...
Steve’s breakdown: Federal-Mogul just got sold to Tenneco and the very old and tired agency relationship Federal has is ready for freshening. That’s your cue! Laura Soave at laura.soave@federalmogul.com is the SVP...
Steve’s breakdown: Pantene, Head & Shoulders, Herbal Essences and whatever other haircare they have over at P&G is up for grabs. About $260 Million Worth. There’s probably no way to get into this...
Steve’s breakdown: The largest privately held sliced lunchmeat brand in the country just bought Wellshire Farms and we see stars in their eyes of hiring an ad agency to announce the marriage. David Van...
Steve’s breakdown: Below is the job description/posting for the CMO position at Brunswick but it has been taken down from the corporate website. We suspect they filled the job so it’s...
Steve’s breakdown: Now with the labor lawsuit behind them, Houlihan’s now looks ready to spread it’s wings without shame. Arnold Worldwide had the account but I don’t think anything has been done in...
Steve’s breakdown: We’ve got RFPs from Ohio Wine, Business Finland, Dallas Police, University of Washington & State of Washington. Go get’ed! Ohio Grape Industry Seeks Public Relations Firm Purpose: This...