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Steve's breakdown: It's hitting the fan over at the General Mills review but with that comes opportunity for any agency...
Steve's breakdown: So Milwaukee Brewing has a new CEO and the founder taking on marketing. Do ya think this guys...
Steve's breakdown: "Edelman Helps Boeing Navigate PR Turbulence" and we called this one in March. See our reporting at the...
Steve's breakdown: To get an RFP from a consumer client like this doesn't happen often so don't miss out. Responses...
https://www.youtube.com/watch?v=iGVjwyCG0hw Steve's breakdown: We love new owners of retailers because you know they are going to review everything and judging...
Steve's breakdown: Last time Court TV was on the air, there was no competition. This time there's Law&Crime Network and...
Steve's breakdown: So Anthem Health just landed a new CMO. Will he get the client into VR like he famously...
Steve's breakdown: The thing about healthcare provider accounts is you can have as many as you want. Here's two jump...
https://www.youtube.com/watch?v=2Nlrqqf8TsM Steve's breakdown: Sears is the client and DieHard is the brand they plan on launching all kinds of products...
Steve's breakdown: Proposals are due by 1 p.m. (EST) on May 13 and here's the Ohio-Tuition-Trust-Authority-RFP Questions concerning the RFP should...
Steve's breakdown: Great Outdoors Group has a new CMO and is tasked to "lead the marketing engine overseeing omnichannel customer...
Steve's breakdown: We love it when a CMO becomes a CEO because they tend to be tasked to do something...
Steve's breakdown: "Put down the Chewy Chips Ahoy — a ‘solidified ingredient,' recall says, might break your sweet tooth" is...
Steve's breakdown: Hostess Brands, L.L.C. has announced plans to open a new corporate office in Chicago to serve as its...
https://www.youtube.com/watch?v=gLjrduBPCjI Steve's breakdown: Spam can now call itself "Natural". Think that's going to change the advertising? I'd say completely so...
Steve's breakdown: We got ourselves an ex-72andSunny exec at the helm of a salon account. His job is to "elevate...
Steve's breakdown: Bayer AG, who recently bought Monsanto which makes Roundup weedkiller, is having a hell of a time with...
Steve's breakdown: Missouri Division of Tourism is the client and questions may be send to buyer Jacqueline Satterlee at Jacqueline.Satterlee@oa.mo.gov....
Steve's breakdown: Herman Miller has put out the invitation for a new CMO. What we like about stories like this...
https://www.youtube.com/watch?v=TnOYrLoOYiA Steve's breakdown: Barton F. Graf has been doing a pretty good job with the crazy creative on Little Caesars...
https://www.youtube.com/watch?v=u9U60reTfDw Steve's breakdown: We're talking about Anheuser-Busch InBev Globally rebranding as Budweiser Brewing Group like they did in the UK...
Steve's breakdown: The Keebler Elves are moving to TicTac maker, Ferrero, which is probably a good thing because of all...
https://www.youtube.com/watch?v=PNA2I0kGW8g Steve's breakdown: Illinois Lottery seeks media agency to drive retail and iLottery sales but what's up with creative. Worth...
https://www.youtube.com/watch?v=z-hZS8bJ4Lc Steve's breakdown: The scope of the work includes search engine optimization, pay per click marketing, social media marketing, paid...
Steve's breakdown: Feast my pretties! Governor Of Alabama Seeks Media Relations and PR Agency The Office of the Governor of...
Steve's breakdown: There's probably no one who would argue that Boeing's brand is in some trouble. They even sent out...
https://www.youtube.com/watch?v=sWaeIBsXl1M Steve's breakdown: All we know is W+K is out as Secret deodorant's agency and the brand "is in review"....
Steve's breakdown: We love promoted CMOs cause they have something to prove now that they have the reins. Plus it...
Steve's breakdown: Mars is going to be investing in 6 companies in the United States via their Seeds of Change...
Steve's breakdown: Saugatuck Brewing & Gonzo’s BiggDogg Brewing are merging and we think they would make a great first beer...
https://www.youtube.com/watch?v=zflEQIU2CaI Steve's breakdown: Even with the launch of their bathing suites, Victoria's Secret just can't stop the sales declines. Now...
Call your holding company for Mondelez’s huge review
https://www.youtube.com/watch?v=bwk_ZM5zTRg Steve's breakdown: On January 21st our logged-in headline boldly read: Coors Light Review Prediction. We hope you made all...
Steve's breakdown: Garden Fresh Gourmet is getting let loose by Campbell's so line up your ducks for all the marketing changes that...
https://www.youtube.com/watch?v=ykJ5Mse_KZQ Steve's breakdown: Here's the RFP: University-of-Wisconsin-Milwaukee. Proposals are due by 9:00 a.m. (CT) on March 26. Submission should be sent to uwmbids@uwm.edu,...
Steve's breakdown: No matter how you slice it, Kraft Heinz blew it with all the cost cutting which included marketing. Time for...
Steve's breakdown: We saw most were none to pleased with our International Edition of DailyQ this morning so here's a...
Steve's breakdown: USA Gymnastics is fighting to retain its status as the national governing body for the sport after the Larry...
Steve's breakdown: 1The brands at Caleres include Vionic, Vince, Franco Sarto, Dr. Scholl’s Shoes, LifeStride, Via Spiga, Diane von Furstenberg, Blowfish Malibu,...
https://www.youtube.com/watch?v=7wt1ehbyF8s Steve's breakdown: American Greetings is an account I helped win when I was at J. Walter Thompson. That was a million...
Steve's breakdown: When a restaurant changes the menu, all the advertising they had is now obsolete. And judging by the...
Steve's breakdown: Who doesn't like a weed account? Peter Horvath is the contact. Check out their website. I gives you a...
Steve's breakdown: The new Sears will comprise 223 Sears and 202 Kmart stores, along with prominent brands and operating businesses, including...
https://www.youtube.com/watch?v=qfbDPfhbF00 Steve's breakdown: Kroger, the Second-largest retailer in the U.S. recently sent out RFIs. Mandy Rassi, Kroger’s head of brand building is the...
https://www.youtube.com/watch?v=RePoVI440lc Steve's breakdown: This sounds like it's going to explode. (in a good way) Delivered freshly made, nutritious, ready-to-eat baby, toddler...
Steve's breakdown: Most of you don't remember when 84 women died because of P&G's Rely brand tampons. I know it's been...
https://www.youtube.com/watch?v=VDVHjTJAOII Steve's breakdown: Do ya think the cluster-F that is Wunderman Thompson has anything to do with this? (rhetorical ....
https://www.youtube.com/watch?v=LkHvj_KEHBk Steve's breakdown: Bud Light's Corn Syrup spot was amazing and it pissed-off a lot of The Corn Lobby but...
Steve's breakdown: McDonald's delivery is blowing up but they are not there yet from a national advertising campaign standpoint. Here's...
Steve's breakdown: Simple. We have contacts throughout the industry who talk to us. And it happens more than you think...
Steve's breakdown: The Splash brand didn't have a good time of it in this cold weather as you can see by this...
https://www.youtube.com/watch?v=GrV7BPgSj54 Steve's breakdown: Chemical Financial and TCF Financial are merging and they should probably create a new campaign to tell...
Steve's breakdown: State-of-Arkansas-RFP Document Deadline for proposals is Feb. 15 at 2:00 p.m. (CT). Proposals should be sent to: Office of State...
Steve's breakdown: There's a new CEO at Caribou Coffee doing great things but the marketing has not budged. That's got...
Steve's breakdown: MillerCoors hires Kraft Heinz brand leader as chief marketing officer and the plan is to move "quickly to get Coors...
Steve's breakdown: Almost every brand at P&G has been reviewed or is getting reviewed. You probably read all about it...
https://www.youtube.com/watch?v=_I1yGj-l21s Steve's breakdown: We have another retailer with an empty chair in the CMO office and as we always say,...
Steve's breakdown: Sears has been saved but we suspect if they can find a cheaper way to advertise they would...
Steve's breakdown: "Target Restructures Communications & Marketing Amid PR Agency Review" is the headline. On January 11th we predicted an...
Steve's breakdown: . . . you need to tell the client because they are close to choosing an ad agency!...