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Steve's breakdown: We love Cars.com because they love fun creative but this lead if for agencies who know how to squeeze sales out of every part of the communication mix....
Steve's breakdown: These were too small for one post so less clicking for you. DAYTON, OH: Montgomery County (Ohio) is looking to hire a PR partner to stimulate economic development...
Steve's breakdown: Molson Coors might be cutting jobs and closing one of their headquarters but the move into coffee & tea beverages represents huge opportunities with brands like Bhakti Chai...
Steve's breakdown: Okay, here me out. I know W&K just won McDonald's but that was under their now fired CEO. Plus, we still don't know how McDonald's or KFC really...
Steve's breakdown: Corporations are the dumbest animals and that's why we love it because there's going to be a couple of beer brands going into review after MolsonCoors figures what...
Steve's breakdown: Boeing is just not getting it and even the media agency that placed the ads isn't getting it either. Initiative. It might be a tough cold call to...
Steve's breakdown: Deadline for questions has been extended to Oct. 25 and should be directed to procurement officer David Krause, david.krause@und.edu Northern Plains UAS Test Center Website Link University-of-North-Dakota-RFP Link GRAND...
Steve's breakdown: As likable as the "Jiggle" campaign is, it feels not inclusive enough. What if you're not a football or country music fan. I know lot's of people like...
Steve's breakdown: Two law firms merge and now they hire a CMO. She says she'll be living out of a suitcase so you'll have to be ready to be on...
Steve's breakdown: The chain of roughly 4,500 US franchises has worked with incumbent Pierson Grant for at least a decade but the PR account is up for grabs. MINNEAPOLIS, MN:...
Steve's breakdown: S.C. Johnson is getting serious about the beauty category with its purchase of Sun Bum and Oars + Alps. We expect advertising reviews to start as soon as the...
Steve's breakdown: This is getting nuts but I guess for the living agencies in Chicago, in this case, there's less competition. Read on . . . CHICAGO, IL: Less than...
Steve's breakdown: TD Ameritrade is going to be turning 50 in 2021 which makes it a perfect time to give them a call, tell them what a fan you are...
Steve's breakdown: The company that owns Pillsbury, Funfetti, Hungry Jack, White Lily, Jim Dandy and Martha White just bought Arrowhead Mills and SunSpire. Yes, the two new brands are very small accounts but...
Steve's breakdown: Charmin's "Bear" campaign flies right in the face of the company's clear-cutting parts of the Canadian boreal forest. P&G has made some recent videos about how responsible they...
Steve's breakdown: As always, we hate to see this sort of news but the fact is many clients will be left without an agency. There's a list below. CEDAR RAPIDS,...
Steve's breakdown: Proposals are due Nov. 8 and they go to Ivy McGowan-Castleberry at Ijm01@ccgov.net. Read on . . . GILLETTE, WY: The city of Gillette, which bills itself as...
Steve's breakdown: We saw the writing on the wall when Groupon brought in Grand Prix Titanium at Cannes winner, Craig Rowley from REI to be CMO. (See our prediction below)...
Steve's breakdown: Key line here: Discover is currently conducting a search for a new creative agency of record. And who can blame them. Those look-a-like ads we're getting really tired....
Steve's breakdown: "Walmart is in talks with a number of creative agencies outside of its current incumbent, Publicis, to take on a special assignment", a marketing initiative with the theme of...
Steve's breakdown: They are saying that Sam’s Club’s new offering is a likely healthcare disruptor and we don't think their present agency handling the retail part of the account will...
Steve's breakdown: Inspire Brands just bought Jimmy John’s and it's hard not to imagine some sort of advertising review. Jimmy John Liautaud is the founder so check with him. ATLANTA,...
Steve's breakdown: That's what we're taking about here: Digital marketing & e-commerce. So if you're about art and art collecting, this could be the dream account for you. SOUTHFIELD, MI: Park...
Steve's breakdown: So the 1st The Table at Crate location seemed to have done very well but expanding that x15 is going to take a lot more than excitement and...
Steve's breakdown: Questions should be directed to procurement manager John Tigert, jtigert@stlouisco.com, by September 19. Here the RFP: St-Louis-County-Dept-of-Parks-Recreation-RFP CLAYTON, MO: The St. Louis County Department of Parks and Recreation is...
Steve's breakdown: Well, MillerCoors is going to give their lower-calorie Miller64 another try. I'm not feelin' confident but maybe you have some ideas that'll get it over the finish line....
LE MARS, IA: Wells Enterprises, Inc. has signed a purchase agreement with Eden Creamery, LLC to acquire the Halo Top® brand. This purchase expands Wells’ current portfolio to five distinct...
Steve's breakdown: We like to remind y'all that banks merge all the time and they, almost always, rebrand. It's a great opportunity to get in the financial category and, like...
Steve's breakdown: GM. 1st Global CMO sine 2012. If you have a contact there, now's the best time to call for 7 years. The former McDonald’s CMO had been serving...
Steve's breakdown: As you guys know, we hate stories like this but the survivors must survive. Northlich has closed it's doors. Clients they had and you might want to look...
Steve's breakdown: Since it's the slow time of year, why not dig your teeth into an RFP. Here's Three: Appalachian State University Arkansas State University-Jonesboro Orange County Transportation Authority I...
Steve's breakdown: "The new U.S. CMO will be Walmart’s fourth in four years (or possibly fifth, including interim chief marketer Francis)." That's not the best thing to hear about a...
Steve's breakdown: Responses of no more than 20 pages are due Sept. 6 CMAQ-Air-Quality-Marketing-RFP OMAHA, NE: The Omaha-Council Bluffs Metropolitan Area Planning Agency wants to hire a PR firm to...
Steve's breakdown: The have a new Chief Marketing Officer and Chief Merchandising Officer. Plus they were smart enough to get out of the way of Limited Brands back in 2011....
Steve's breakdown: . . . finding their next CMO. nough said. Here's the job description. GRAND RAPIDS, MI: The Company Mike Stevens and Dave Engbers both had steady jobs when...
Steve's breakdown: UnitedHealth Care is looking for the person who would the client. Maybe you have someone in mind. The job description (AKA a pitch blueprint) is below. MINNETONKA, MN:...
Steve's breakdown: "Cannabis brand to open 50 stores in 11 states" is the headline and we don't see how they expect to keep those stores open without advertising. Charlie Bachtell...
Steve’s breakdown: Rust-Oleum is going to be turning 100 in 2021 which makes it a perfect time to give them a call, tell them what a fan you are of...
Steve's breakdown: The big pitching hints from the CEO of Kraft Heinz are: But first, remember, if you're a small shop, ya gotta act like consultants with knowledge and ideas...
Steve's breakdown: Anheuser-Busch InBev acquires Platform Beer Co. and the owners couldn't be happier. And you know what happy brewers are? Happy pitchees . . . Oh, and the group:...
Steve's breakdown: I'm a bit confused by this move. Check out this headline: Domino's nabs ex-McDonald's Emily Somers as first CMO despite consultancy plans. She's literally planning on opening up...
Steve's breakdown: U.S. Soccer hired lobbyists to counter women’s team’s fight For Equal Pay is the headline but if you want to help the World Cup Champs, who's the client?...
Steve's breakdown: Here are the brands that will be changing hands and probably ad agencies: Keebler, Mother's, Famous Amos, Murray's, Little Brownie Bakers and Stretch Island. Clearly Keebler is where...
Steve's breakdown: It's finally going to happen. Sprint + T-Mobile. What are they going to do with the brands? How are they going to merge marketing departments? What we do...
Steve's breakdown: We know most of you don't "do" PR but most of you do "do" social media and that's where the opportunity may lie with this review that's so...
Steve's breakdown: "Blame the agency and fire'm" is what was probably said over at Tyson. And if that's the case, why not be first in line to get this account...
Steve's breakdown: With 35 locations, these guys would make a great first restaurant client. And judging by their YouTube channel, they could use the help. COUNTRYSIDE, IL: Cooper's Hawk Winery...
Steve's breakdown: With the Majestic Star Casino getting a massive makeover as a Hard Rock Cafe Casino, it might be a good time to check out the entire casino division....
Steve's breakdown: The state is Michigan and proposals are due July 26th. LANSING, MI: The Contractor will provide professional, strategic marketing, branding, communications, and media-placement services to assist the MWC...
Steve's breakdown: Having Party City, Sears & Office Max on a CEO's resume does not sound like they have a clue about what girls want. So if you know teen...
Steve's breakdown: The American Bar Association. Need we say more. If ya love'em, pitch'em. If not, just walk away whistling. The CMO job post is below. CHICAGO, IL: The ABA...
Steve's breakdown: Winning a new client? Great! Winning a client with a smooth-sailing process of getting paid big bucks? Priceless! The new CMO at Principal Financial had the same title...
Steve's breakdown: With a 20% drop in sales, Maserati's new COO is sure to be taking a very close look at advertising considering his background at Nike. AUBURN HILLS, MI:...
Steve's breakdown: Not sure you want to get involved with Kraft Heinz right now with all the complaining about their 120/day payment fiasko mixed into their agency review but this...
Steve's breakdown: American Queen Steamboat Company is the client and if you can find their next CMO, you just might have another client on your hands. NEW ALBANY, IN: The...
Steve's breakdown: The client is Wisconsin Dept. of Tourism and responses are due: July 11, 2019, by 2:00 p.m. CT Click here for the RFP. MADISON, WI: The Wisconsin Dept. of...
Steve's breakdown: Green Growth Brands is on the move with a new CMO from Victoria’s Secret and the purchase of Spring Oak Greenhouses. So if you're in the market for...
Steve's breakdown: Keeping Fortnite Fresh won Wendy's the Grand Prix Cannes Lion in the Social & Influencer category this week but now that the lead guy is now CMO, will...
Steve's breakdown: Hint, a child is not a thing. That's right, Plastic! There's probably plastic traces in that water and plastic pieces in the Ragu pasta sauce. What's Mizkan America...
Steve's breakdown: The new CMO has extensive experience in brand positioning and development, CRM, and loyalty as well as mobile and digital marketing. I guess that's what you'll be pitching...
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