New Retail CEO may need some Tween & Teen Help

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Steve's breakdown: Having Party City, Sears & Office Max on a CEO's resume does not...

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Up for a stable financial client?

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Steve's breakdown: Winning a new client? Great! Winning a client with a smooth-sailing process of...

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Luxury Auto Sure to Review Advertising

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Steve's breakdown: With a 20% drop in sales, Maserati's new COO is sure to be...

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Oprah Winfrey brand launch

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Steve's breakdown: Not sure you want to get involved with Kraft Heinz right now with...

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“Cruiseline” seeks CMO

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Steve's breakdown: American Queen Steamboat Company is the client and if you can find their...

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State Tourism RFP

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Steve's breakdown: The client is Wisconsin Dept. of Tourism and responses are due: July 11,...

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Marijuana Marketing via #mycalvins

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Steve's breakdown: Green Growth Brands is on the move with a new CMO from Victoria’s...

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Fortnite’s burger joint new CMO

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Steve's breakdown: Keeping Fortnite Fresh won Wendy's the Grand Prix Cannes Lion in the Social...

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What do these two things have in common?

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Steve's breakdown: Hint, a child is not a thing. That's right, Plastic! There's probably plastic...

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Retailer with no agency just landed CMO: Agency Seems Next

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Steve's breakdown: The new CMO has extensive experience in brand positioning and development, CRM, and...

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Last gasp of breath at this retailer could your “Hail Mary” pitch

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Steve's breakdown: With the CEO leaving and the entire industry clueless to what to happen...

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County Marketing Review

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Steve's breakdown: Proposals are due July 3, 2019 to nfrost@isabellacounty.org MOUNT PLEASANT, MI: Isabella County...

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Plant-based nuggets need an agency mouthpiece

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Steve's breakdown: Tyson Foods is unveiling plant-based nuggets as it moves into meat alternatives but...

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Cannabis/CBD brand is on a fast track but where’s the agency

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Steve's breakdown: We think we have a hot one here and if you're looking to...

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Help find a CMO for this Hard Cider producer = Win a client

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Steve's breakdown: Having the CMO job description of a potential client is like having a...

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We found the angle to get you this boat account

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Steve's breakdown: In an interview with Boating Industry, Mercury Marine's CMO said the company’s efforts...

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We don’t think this spokes person is going to keep her job

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Steve's breakdown: I like the Tiffany Haddish's work but I don't think it's breaking any...

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1st CMO at brand you probably bought Memorial Day

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Steve's breakdown: The brand is Tyson and if you know a thing-or-two about the meat...

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BtoB New CMO Report

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Steve's breakdown: Every once in a while we like to report on the new CMO...

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MI County Issues Veterans Affairs Marketing RFP

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Steve's breakdown: Deadline for Isabella County proposals is 2:00 p.m. (EST) on July 3, 2019....

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Ruby chocolate is coming to America

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Steve's breakdown: Bas Smit, Barry Callebaut’s global vice president of marketing, explained: the only chocolate...

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Retailer takes 4 months to replace canned CEO: How about agency?

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Steve's breakdown: Express taps former Macy’s exec as CEO and it was about time. Were...

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One more reason to call this 50 brand company

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Steve's breakdown: Clabber Girl is the new purchase for B&G and it's just one more...

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Do ya think there’s a crack in this review to slip through?

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Steve's breakdown: It's hitting the fan over at the General Mills review but with that...

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Brewing Co. founder demoted to Marketing Chief

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Steve's breakdown: So Milwaukee Brewing has a new CEO and the founder taking on marketing....

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Just as forecasted, Boeing went in review: Will they need another?

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Steve's breakdown: "Edelman Helps Boeing Navigate PR Turbulence" and we called this one in March....

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Golf Destination Tees Up RFP For Creative & Brand Awareness

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Steve's breakdown: To get an RFP from a consumer client like this doesn't happen often...

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New Owners = New Advertising

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Steve's breakdown: We love new owners of retailers because you know they are going to...

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New competition may require relaunched network to hire agency

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Steve's breakdown: Last time Court TV was on the air, there was no competition. This...

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Virtual Reality Insurance?

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Steve's breakdown: So Anthem Health just landed a new CMO. Will he get the client...

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Two health care providers get new CMOs

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Steve's breakdown: The thing about healthcare provider accounts is you can have as many as...

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$2.2 Mid-Western College Savings Plan RFP

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Steve's breakdown: Proposals are due by 1 p.m. (EST) on May 13 and here's the Ohio-Tuition-Trust-Authority-RFP...

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Digital Fishing Lead

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Steve's breakdown: Great Outdoors Group has a new CMO and is tasked to "lead the...

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Multiple Food Brands will be getting a good “look over”

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Steve's breakdown: We love it when a CMO becomes a CEO because they tend to...

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Talk about a conversation starter . . .

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Steve's breakdown: "Put down the Chewy Chips Ahoy — a ‘solidified ingredient,' recall says, might...

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New Home & CMO is invitation to pitch

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Steve's breakdown: Hostess Brands, L.L.C. has announced plans to open a new corporate office in...

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Ad guy takes the CMO chair at salon client

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Steve's breakdown: We got ourselves an ex-72andSunny exec at the helm of a salon account....

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Best-selling gardening product with $17 million ad budget has BIG image problem

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Steve's breakdown: Bayer AG, who recently bought Monsanto which makes Roundup weedkiller, is having a...

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Midwestern Tourism RFP

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Steve's breakdown: Missouri Division of Tourism is the client  and questions may be send to...

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This furniture company’s CMO job post is half the pitch

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Steve's breakdown: Herman Miller has put out the invitation for a new CMO. What we...

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Is it time to really get crazy with this pizza

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Steve's breakdown: Barton F. Graf has been doing a pretty good job with the crazy...

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Wishing on the biggest rebrand on the planet

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Steve's breakdown: We're talking about Anheuser-Busch InBev Globally rebranding as Budweiser Brewing Group like they...

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Is Leo Burnett out after 50+ years?

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Steve's breakdown: The Keebler Elves are moving to TicTac maker, Ferrero, which is probably a...

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Mid-West Lottery Seeks Agency

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Steve's breakdown: Illinois Lottery seeks media agency to drive retail and iLottery sales but what's...

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An Ohio University Calls Online Marketing Review

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Steve's breakdown: The scope of the work includes search engine optimization, pay per click marketing,...

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6 Regional Account Reviews

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Steve's breakdown: Feast my pretties! Governor Of Alabama Seeks Media Relations and PR Agency The...

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Troubled Brand Needs a Super Bowl Moment!

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Steve's breakdown: There's probably no one who would argue that Boeing's brand is in some...

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P&G Brand in Review

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Steve's breakdown: All we know is W+K is out as Secret deodorant's agency and the...

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$3 million grocer account w/ eager new CMO

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Steve's breakdown: We love promoted CMOs cause they have something to prove now that they...

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Two Michigan Breweries Make One Sweet Client

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Steve's breakdown: Saugatuck Brewing & Gonzo’s BiggDogg Brewing are merging and we think they would...

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Sexy Isn’t Selling Anymore: Can you fix this iconic brand?

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https://www.youtube.com/watch?v=zflEQIU2CaI Steve's breakdown: Even with the launch of their bathing suites, Victoria's Secret just can't...

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Call your holding company for this huge review

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Call your holding company for Mondelez’s huge review

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As we predicted: Big Beer Brand goes into Review

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Steve's breakdown: On January 21st our logged-in headline boldly read: Coors Light Review Prediction. We...

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Food brand is back on its own and whomever the agency was will be replaced

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Steve's breakdown: Garden Fresh Gourmet is getting let loose by Campbell's so line up your ducks for...

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Mid-Western University Marketing RFP

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https://www.youtube.com/watch?v=ykJ5Mse_KZQ Steve's breakdown: Here's the RFP: University-of-Wisconsin-Milwaukee. Proposals are due by 9:00 a.m. (CT) on March 26....

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Everybody says they ignored the brands: Time to pitch!

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Steve's breakdown: No matter how you slice it, Kraft Heinz blew it with all the cost cutting...

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