New Owners = New Advertising

https://www.youtube.com/watch?v=iGVjwyCG0hw Steve's breakdown: We love new owners of retailers because you know they are going to review everything and judging...

Virtual Reality Insurance?

Steve's breakdown: So Anthem Health just landed a new CMO. Will he get the client into VR like he famously...

Digital Fishing Lead

Steve's breakdown: Great Outdoors Group has a new CMO and is tasked to "lead the marketing engine overseeing omnichannel customer...

Midwestern Tourism RFP

Steve's breakdown: Missouri Division of Tourism is the client  and questions may be send to buyer Jacqueline Satterlee at Jacqueline.Satterlee@oa.mo.gov....

Wishing on the biggest rebrand on the planet

https://www.youtube.com/watch?v=u9U60reTfDw Steve's breakdown: We're talking about Anheuser-Busch InBev Globally rebranding as Budweiser Brewing Group like they did in the UK...

Mid-West Lottery Seeks Agency

https://www.youtube.com/watch?v=PNA2I0kGW8g Steve's breakdown: Illinois Lottery seeks media agency to drive retail and iLottery sales but what's up with creative. Worth...

6 Regional Account Reviews

Steve's breakdown: Feast my pretties! Governor Of Alabama Seeks Media Relations and PR Agency The Office of the Governor of...

P&G Brand in Review

https://www.youtube.com/watch?v=sWaeIBsXl1M Steve's breakdown: All we know is W+K is out as Secret deodorant's agency and the brand "is in review"....

Mid-Western University Marketing RFP

https://www.youtube.com/watch?v=ykJ5Mse_KZQ Steve's breakdown: Here's the RFP: University-of-Wisconsin-Milwaukee. Proposals are due by 9:00 a.m. (CT) on March 26. Submission should be sent to uwmbids@uwm.edu,...

Four More University RPFs

Steve's breakdown: We saw most were none to pleased with our International Edition of DailyQ this morning so here's a...

New Menu Means New Marketing

Steve's breakdown: When a restaurant changes the menu, all the advertising they had is now obsolete. And judging by the...

Back From The Dead and Kickin

Steve's breakdown: The new Sears will comprise 223 Sears and 202 Kmart stores, along with prominent brands and operating businesses, including...

Great growth potential client gets CMO

https://www.youtube.com/watch?v=RePoVI440lc Steve's breakdown: This sounds like it's going to explode. (in a good way) Delivered freshly made, nutritious, ready-to-eat baby, toddler...

$8 Million State Tourism Ad Review

https://www.youtube.com/watch?v=VDVHjTJAOII Steve's breakdown: Do ya think the cluster-F that is Wunderman Thompson has anything to do with this? (rhetorical ....

YUGE Delivery Account In The Making!

Steve's breakdown: McDonald's delivery is blowing up but they are not there yet from a national advertising campaign standpoint. Here's...

Merging banks have a branding challenge

https://www.youtube.com/watch?v=GrV7BPgSj54 Steve's breakdown: Chemical Financial and TCF Financial are merging and they should probably create a new campaign to tell...

Beer brand review prediction

Steve's breakdown: MillerCoors hires Kraft Heinz brand leader as chief marketing officer and the plan is to move "quickly to get Coors...

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