Midwest City Parks & Recreation Seeks Marketing, Branding Agency

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Steve's breakdown: Questions should be directed to procurement manager John Tigert, jtigert@stlouisco.com, by September 19. Here the RFP:  St-Louis-County-Dept-of-Parks-Recreation-RFP CLAYTON, MO: The St. Louis County Department of Parks and Recreation is...

Ice Cream Company on the move with 5 brands to pitch

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LE MARS, IA: Wells Enterprises, Inc. has signed a purchase agreement with Eden Creamery, LLC to acquire the Halo Top® brand. This purchase expands Wells’ current portfolio to five distinct...

Merging banks are always a good lead

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Steve's breakdown: We like to remind y'all that banks merge all the time and they, almost always, rebrand. It's a great opportunity to get in the financial category and, like...

All agencies are on call at giant advertiser

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Steve's breakdown: GM. 1st Global CMO sine 2012. If you have a contact there, now's the best time to call for 7 years. The former McDonald’s CMO had been serving...

Agency closes & the vultures swoop in

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Steve's breakdown: As you guys know, we hate stories like this but the survivors must survive. Northlich has closed it's doors. Clients they had and you might want to look...

3 RFPs due on September 4th

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Steve's breakdown: Since it's the slow time of year, why not dig your teeth into an RFP. Here's Three: Appalachian State University Arkansas State University-Jonesboro Orange County Transportation Authority I...

Clean Air RFP in Mid-Western State

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Steve's breakdown: Responses of no more than 20 pages are due Sept. 6 CMAQ-Air-Quality-Marketing-RFP OMAHA, NE: The Omaha-Council Bluffs Metropolitan Area Planning Agency wants to hire a PR firm to...

Two reasons to pitch this fashion retailer

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Steve's breakdown: The have a new Chief Marketing Officer and Chief Merchandising Officer. Plus they were smart enough to get out of the way of Limited Brands back in 2011....

Bunch of snacks will need new agencies!

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Steve's breakdown: Here are the brands that will be changing hands and probably ad agencies: Keebler, Mother's, Famous Amos, Murray's, Little Brownie Bakers and Stretch Island. Clearly Keebler is where...

Not in the restaurant biz: Check into these guys

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Steve's breakdown: With 35 locations, these guys would make a great first restaurant client. And judging by their YouTube channel, they could use the help. COUNTRYSIDE, IL: Cooper's Hawk Winery...

Midwestern State issues RFP for advertising & marketing

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Steve's breakdown: The state is Michigan and proposals are due July 26th. LANSING, MI: The Contractor will provide professional, strategic marketing, branding, communications, and media-placement services to assist the MWC...

Up for a stable financial client?

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Steve's breakdown: Winning a new client? Great! Winning a client with a smooth-sailing process of getting paid big bucks? Priceless! The new CMO at Principal Financial  had the same title...

Luxury Auto Sure to Review Advertising

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Steve's breakdown: With a 20% drop in sales, Maserati's new COO is sure to be taking a very close look at advertising considering his background at Nike. AUBURN HILLS, MI:...

Oprah Winfrey brand launch

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Steve's breakdown: Not sure you want to get involved with Kraft Heinz right now with all the complaining about their 120/day payment fiasko mixed into their agency review but this...

“Cruiseline” seeks CMO

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Steve's breakdown: American Queen Steamboat Company is the client and if you can find their next CMO, you just might have another client on your hands. NEW ALBANY, IN: The...

State Tourism RFP

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Steve's breakdown: The client is Wisconsin Dept. of Tourism and responses are due: July 11, 2019, by 2:00 p.m. CT Click here for the RFP. MADISON, WI: The Wisconsin Dept. of...

Marijuana Marketing via #mycalvins

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Steve's breakdown: Green Growth Brands is on the move with a new CMO from Victoria’s Secret and the purchase of Spring Oak Greenhouses. So if you're in the market for...

Fortnite’s burger joint new CMO

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Steve's breakdown: Keeping Fortnite Fresh won Wendy's the Grand Prix Cannes Lion in the Social & Influencer category this week but now that the lead guy is now CMO, will...

What do these two things have in common?

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Steve's breakdown: Hint, a child is not a thing. That's right, Plastic! There's probably plastic traces in that water and plastic pieces in the Ragu pasta sauce. What's Mizkan America...

County Marketing Review

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Steve's breakdown: Proposals are due July 3, 2019 to nfrost@isabellacounty.org MOUNT PLEASANT, MI: Isabella County is soliciting proposals for marketing services. Ideally, the marketing services will bring awareness to the...

Plant-based nuggets need an agency mouthpiece

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Steve's breakdown: Tyson Foods is unveiling plant-based nuggets as it moves into meat alternatives but who's doing the advertising? Worth a call! SPRINGDALE, AR: The nation’s biggest meat producer is...

We found the angle to get you this boat account

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Steve's breakdown: In an interview with Boating Industry, Mercury Marine's CMO said the company’s efforts to move away from functional marketing messaging, i.e., features and specs, to storytelling is happening....

1st CMO at brand you probably bought Memorial Day

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Steve's breakdown: The brand is Tyson and if you know a thing-or-two about the meat business, it's going nuts with organic, free-range, outdoor raised & non-meat products. That's a lot...

BtoB New CMO Report

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Steve's breakdown: Every once in a while we like to report on the new CMO landscape in the Business to Business universe. Here's 5. Braze Hires Former Bazaarvoice Executive as...

MI County Issues Veterans Affairs Marketing RFP

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Steve's breakdown: Deadline for Isabella County proposals is 2:00 p.m. (EST) on July 3, 2019. Here's the RFP: Isabella-County-VA-Marketing-RFP Isabella County, Michigan is soliciting proposals from agencies that can conduct...

Ruby chocolate is coming to America

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Steve's breakdown: Bas Smit, Barry Callebaut’s global vice president of marketing, explained: the only chocolate that fills the human need for hedonistic indulgence. That's pone hell of a brand promise....

One more reason to call this 50 brand company

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Steve's breakdown: Clabber Girl is the new purchase for B&G and it's just one more reason to make friends with thenparent company. A hearty "congrats" is a good start. TERRE...

Brewing Co. founder demoted to Marketing Chief

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Steve's breakdown: So Milwaukee Brewing has a new CEO and the founder taking on marketing. Do ya think this guys going to review everything the marketing department has done. I...

New Owners = New Advertising

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Steve's breakdown: We love new owners of retailers because you know they are going to review everything and judging by their featured video on YouTube, above, one can conclude they...

Virtual Reality Insurance?

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Steve's breakdown: So Anthem Health just landed a new CMO. Will he get the client into VR like he famously did with Whirlpool that made him a Adweek Brand Genius...

Two health care providers get new CMOs

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Steve's breakdown: The thing about healthcare provider accounts is you can have as many as you want. Here's two jump starting their marketing departments with new CMOs. BTW, they both...

$2.2 Mid-Western College Savings Plan RFP

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Steve's breakdown: Proposals are due by 1 p.m. (EST) on May 13 and here's the Ohio-Tuition-Trust-Authority-RFP Questions concerning the RFP should be directed to the State Procurement web portal, https://www.ohio.gov/procure, accessing the...

Digital Fishing Lead

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Steve's breakdown: Great Outdoors Group has a new CMO and is tasked to "lead the marketing engine overseeing omnichannel customer engagement, digital, paid and social media, promotions, events, sponsorships, partnerships...

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