Super Bowl RFP

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Steve's breakdown: "Miami Gardens Issues RFP For Branding and Advertising of Super Bowl 2020." It's...

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Southern City’s RFP for reputation enhancement and crisis communications

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Steve's breakdown: This one is pretty straight forward. Proposals are due by July 17.  Send...

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Sports bar chain with new owners will be looking at agency relationships

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Steve's breakdown: Nord Bay Capital and TriArtisan Capital Advisors are the new owners of the...

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Southern state has 3 RFPs out there for you

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Steve's breakdown: Some times they just come in batches. Virginia Department of Motor Vehicles: Due...

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Mobile marketing platform issues RFP

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Steve's breakdown: Sometimes ya gotta pitch a BtoB account and here's one in the marketing...

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Sangria lunch could open door to treasure trove of brands

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Steve's breakdown: Here's a perfect example when a "Hearty Congratulations" to the client might make...

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Multiple Booze Brands go into Review: RFP

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Steve's breakdown: AAR Partners is handling for Brown-Forman the review so make sure your credentials...

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A lead that could make you famous

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Steve's breakdown: The headline is: Taylor Swift, Scooter Braun clash: Justin Bieber, Demi Lovato, Braun's...

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$1 million Family Care Account

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Steve's breakdown: With 200 clinics in 25 states, American Family Care is the nation's leading...

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Bouncing ball of a CMO lands on new client: Hit him up before he bounces

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Steve's breakdown: The new CMO of Checkers & Rally's has worked at 9 restaurant chains...

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Southern County Schools Issue Marketing RFP

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Steve's breakdown: So you know, the Fulton County School System has a boatload of schools...

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EXCLUSIVE: Two Resort Account in Review: RFP & AgencyMatchGame

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Steve's breakdown: Our friends at Ponte Vedra Beach Resorts have asked us to help them...

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Request for Proposal

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Steve's breakdown: Go to page 30 to get to the meat of the RFP which...

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Deli Hires 1st Chief Marketing Officer

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Steve's breakdown: An ex-Coca-Cola, Pillsbury, General Mills and Unilever executive walks into a deli. Boom!...

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Southern State Issues Tourism RFP

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Steve's breakdown: Questions are due by June 10 and the deadline for proposals is 4...

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Now’s the time to get into law & we have the targets

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Steve's breakdown: Boies Schiller Flexner, Lowenstein Sandler, McGlinchey Stafford are the law firms who just...

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18,000 Student University Seeks CMO

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Steve's breakdown: The school is University of North Carolina at Chapel Hill and if you're...

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As we predicted Wrangler went into review: Another coming?

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Steve's breakdown: That's right, we got another one right but the real question is whether...

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We love new CMOs from agencies that can’t handle the biz

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Steve's breakdown: My favorite casual dinning joint, Ruby Tuesday, just hired a CMO from ad...

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BtoB New CMO Report

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Steve's breakdown: Every once in a while we like to report on the new CMO...

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Florida city tourism RFP

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Steve's breakdown: Deadline for quotations is 2:00 p.m. (EST) on August 22 for the “America’s...

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8 account company with new CMO

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Steve's breakdown: Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 6,300 ice...

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13 hospital account with entertainment marketing leader

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Steve's breakdown: Not for profit Novant Health has brought in an entertainment marketing leader so we're...

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$25 million retailer abruptly shows the CEO the door

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Steve's breakdown: "Involuntary" is the word they are using to describe the abrupt resignation of...

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The winds of change are sweeping this auto account

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Steve's breakdown: There will be new leadership at Audi and considering the 21% fall in...

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Tennessee Whiskey you need to represent!

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Steve's breakdown: Constellation Brands buys majority stake in Nelson’s Green Brier Distillery and we smell...

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New CMO, CPO, CFO & GM: New agency next?

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Steve's breakdown: Web.com is restructuring and an ad review is not a far fetched idea,...

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African American News Channel to Launch

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Steve's breakdown: Black News Channel will launch this fall with former Congressman J.C. Watts Jr....

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Pseudo-agency gets fired & sued for not delivering & over charging

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Steve's breakdown: Accenture (ex-accounting firm) is never going to fool us because, well, they're not...

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1st CMO at $2 million healthcare client is ready for your call

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Steve's breakdown: Atrium Health has just named its first chief marketing officer and you know...

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Ad agency gets sued for unjustified billings: Something’s got to give!

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Steve's breakdown: National Rifle Association has filled a lawsuit against Ackerman McQueen for refusing to...

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Retailer on a hiring tear for turnaround: Ad Agency Next? janto@fredsinc.com

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Steve's breakdown: Fred’s has hired Malfitano Advisors, SB360 Capital Partners and PJ Solomon to make...

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Launching online lingerie brand needs ad agency

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Steve's breakdown: Chico's is launching an online lingerie brand targeting millennials and we don't see...

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Sporting Goods Chain w/out CEO or CFO: Time for the agency mice to play

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Steve's breakdown: Ya gotta love a client with no grown-ups around. It also brings up...

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QSR takes the last step before account review

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Steve's breakdown: And so it continues. Bojangles’ ever transitioning company but it's got to be...

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Client & agency get sideswiped by exiting CMO

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Steve's breakdown: But it's not a bad thing for Krispy Kreme Doughnuts. In fact, I...

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Literary RFP

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Steve's breakdown: Deadline for proposals is 12:00pm (EST) on April 15. All questions should be...

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Agency is Out: apologies for not calling this one

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Steve's breakdown: The "mispronunciations" campaign for MailChimp almost seemed like a dare. We kept waiting...

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Anti-Smoking Group Airs Social Marketing RFP

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Steve's breakdown: Proposals are due by 11:59 p.m. on April 17th to Virginia’s online procurement...

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The falling Michelin Star just needs some advertising TLC

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Steve's breakdown: Here's the first line of the article below: "Getting Michelin stars is a...

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6 Regional Account Reviews

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Steve's breakdown: Feast my pretties! Governor Of Alabama Seeks Media Relations and PR Agency The...

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Reminder we forecast ad reviews: This time it was Grey Goose Vodka

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Steve's breakdown: Here's our prediction from this winter: https://ratti-report.com/industry-boozebeerwine/vodka-brand-gets-new-marketing-chief/ The story below is the announcement...

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Historic Virginia Tourism in Review

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Steve's breakdown: Deadline to submit proposals to Shenandoah County Tourism & Economic Development is 4...

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Look who’s looking for an Agency

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Steve's breakdown: Tire manufacturer Michelin is putting its PR AOR account in North America up...

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Now we’re really calling it: QSR Review Imminent

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Steve's breakdown: First Bojangles’ got a new owner. (See bottom article) Now they're on a...

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Changing of the guard at airline with 10 agency relationships

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https://www.youtube.com/watch?v=7R4uOZdtygs Steve's breakdown: Delta is the client and they're due for an AOR review. Read...

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Environmental Agency Issues RFP

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Steve's breakdown: Deadline for proposals is March 20 at 3 p.m. Questions should be forwarded to...

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Restaurant to which gears to competitive advertising

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Steve's breakdown: Church’s Chicken hires TGI Fridays and Burger King veteran as its new CMO. Brian Gies will...

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3 Regional RFPs

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The State of Nevada Purchasing Division on behalf of the Nevada Department of Motor Vehicles...

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Naval Account in Review

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Steve's breakdown: Here's another rare account to be pitching. Deadline to respond to the RFP is...

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$9 million Baby Loving Client .Org

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Steve's breakdown: The March of Dimes is on the move again with the hiring of its...

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A Goodwill Client in Review

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Steve's breakdown: Goodwill's communications budget is $1.8M which incudes fee, media and production. Deadline to respond...

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NFL team name T-Mobile VP as team’s first CMO

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Steve's breakdown: We love 1st CMOs cause they have to pounce on great opportunities. Are...

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$12 million Restaurant client has to “Straighten-up & Fry Light” advertising

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https://www.youtube.com/watch?v=gZKhTstnOFo Steve's breakdown: Generic seafood advertising is not going to cut it when Long John...

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