Mountainside Addiction Treatment is seeking a PR agency. The center is nationally recognized for the effectiveness of its drug and alcohol addiction treatment programs, and their Integrative Care Model provides a comprehensive set of treatment and care offerings coordinated by a multidisciplinary treatment team to best fit the unique needs and interests of
Steve’s breakdown: We’s got two PR account reviews and one website development review. Check it out!
Steve’s breakdown: The company is Gett Inc and the plan is to spend big time to take New York City. They’re strategy is to own the night. Maybe you should call for a car right now?
NEW YORK, NY & TEL AVIV, Israel: Gett Inc., a taxi-ordering application that competes with Uber Technologies Inc., raised $300 million in a strategic investment from German carmaker Volkswagen AG to fund its growth in Europe and New York
Steve’s breakdown: We ask because the client is getting sued over using a George Clooney doppelganger in its advertising. This might not be in your wheelhouse but I had to share.
JERUSALEM, Israel: A George Clooney doppelganger is brewing up tensions between two coffee companies in Israel.
Nespresso is suing the Israeli Espresso Club for using an actor with a striking resemblance to the Hollywood star in one of its ads. Clooney is the
LOUISVILLE, KY: Representatives of 10 municipal power providers met for the first time Thursday as the new Kentucky Municipal Energy Agency, an entity they are banking on can provide lower cost electricity to residents and businesses than Kentucky Utilities has for decades.
Guided by a team of
Steve’s breakdown: A short FYI about the client: GENBAND is a global leader in real time communications software solutions for service providers, enterprises, independent software vendors, systems integrators and developers in over 80 countries.
Patrick Joggerst, former vice president of global sales for Maryland-based BroadSoft has taken the post, reporting to
Steve’s breakdown: Coming from Revlon & Coke, we may be seeing a little more excitement from Lego beyond Batman video games. (Not that those aren’t totally cool) She starts January 1st so hold your calls.
You could try sending something over to Revlon congratulating her.
Steve’s breakdown: Zecuity was FDA approved last January but the company, NuPathe, got greedy, went public and lost 66% of its value. So Teva picks up a steal and now with its deep pocket, will properly market this product. At least you’d think that’s the plan so give’m a call.
Steve’s breakdown: When an American client does a review that will include American ad agencies, even if the account is halfway around the globe, new biz folks should take notice. Here’s a perfect example.
BURBANK, CA: The Walt Disney Company has called a review of its Europe, the Middle East and Africa media planning and buying account, currently held by Carat. The pitch is part of a strategic review of Disney’s media agencies and is in
RIYADH, Saudi Arabia: Saudi-based dairy company Al Safi Danone has called a pitch for its creative advertising account in Iraq as part of a bid to bolster its operational presence in the country.
The pitch for the Al Safi and Activia portfolio will take place in Erbil, northern Iraq, at the end of the month and will
DUBAI: Emirates has introduced its version of a new private jet service with an Airbus A319. The fast-growing airline issued this statement:
Emirates has announced the launch of its luxury private jet service. Customers seeking unsurpassed luxury in travel can book a tailor-made experience on Emirates Executive, the ultra-spacious Airbus 319 aircraft, and enjoy new technology
Steve’s breakdown: Qatar Airways is reviewing its UK PR work amid moves to drive up its international profile which could mean more reviews in the future.
LONDON, UK: The state-owned flag carrier of Qatar has launched a review of its relationship with retained agency The Brighter Group.
It is understood to be in closed talks with a small number of agencies, including the incumbent, following an initial selection process handled by the airline’s London office.
Steve’s breakdown: They have invited agency networks so if you’re part one of those, it’s time to call headquarters.
DUBAI, UAE: Emirates has called a review of its global media and planning account for the first time since 2008.
An RFP is understood to have been sent out to the big holding groups, including Publicis, WPP and Omnicom, with a fourth network also believed to be involved in the global review. The business is
Steve’s breakdown: The government of Qatar is understood to have begun a major international agency hunt to position the country as a global sporting power. The competitive pitch is being overseen by the Qatar Olympic Committee.
DOHA, Qatar: Last week representatives from a number of large network agencies flew to Doha for early-stage discussions about a brief to promote the country’s sporting infrastructure, as it builds up to hosting the 2022 FIFA World Cup.
CAMBRIDGE, MA: Zipcar, Inc. , the world’s leading car sharing network, today announced that Brian Harrington has joined its management team as executive vice president/chief marketing officer to lead the company’s global marketing efforts. Based in Zipcar’s Cambridge, Mass. office, Harrington will
Steve’s breakdown: Back in February of 2011 we published an op-ed piece headlined with “The USA, Al Jazeera and New Business“. Back then we talked about the opportunities of marketing to Muslims the same way this country markets to Latinos. This move brings that reality even closer but we’ve adjusted our thinking. Don’t just see this as an opportunity to advertise to Muslims; include all middle-eastern Americans.
NEW YORK, NY: Al Jazeera Media
Steve’s breakdown: For those who don’t know, The ADFF aims to encourage and foster the growth of filmmaking in the Arab world by showcasing movies from the region alongside standout productions from prominent international filmmakers.
ABU DHABI, UAE: Abu Dhabi Film Festival has called a pitch for both its advertising and media accounts.
The annual celebration of film, which pitches both accounts every year, worked with ad agency JWT for last year’s festival. In the
JOHANNESBURG, South Africa & DUBAI, UAE: Virgin DGroup and FRiENDi GROUP have announced the signing of a strategic partnership agreement for the Middle East and Africa.
Virgin, a leading international investor and one of the world’s most recognized and respected brands, is the majority
Steve’s breakdown: This is kind of a big deal. They haven’t reviewed this market in over ten years and I suspect some big changes are coming; maybe even in northern Africa.
DUBAI, UAE: McDonald’s has called a review of its public relations account in the Gulf.
The incumbent on the business is MS&L, which has held the account since it moved from Weber Shandwick in 2010 without a pitch. The shift in public relations
DUBAI, UAE: Nestlé has called a review of its regional media buying and planning account.
The review is understood to be statutory and in the early stages, with MediaCom the incumbent on the business. Nestlé Middle East declined to comment on the review, stating only that it could not discuss the matter until the completion of the
Steve’s breakdown: We’ve got a couple of hot potatoes here and no one is talking. On the other hand, it’s a giant account. Just take a look at the featured video where Leslie Stahl of 60 minutes gets a tour of the command center of the company.
DHAHAN, Saudi Arabia: Saudi Aramco, one of the world’s largest exporters of crude oil and Saudi Arabia’s national oil conglomerate, is in the midst of at least