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Steve’s breakdown: U.S. Press Enterprises might be more of a BtoB lead but it also includes recruitment if that’s your thing. Give it a look. CHATTANOOGA, TN: U.S. Xpress Enterprises announced today the...
Steve’s breakdown: Michelle Marian is now the CMO responsible for digital marketing strategy, demand generation and branding for career sites: Dice, eFinancialCareers and ClearanceJobs. We suspect spending in those areas will grow as...
Steve’s breakdown: We don’t “do” much BtoB reporting but Vonage’s new CMO, Rishi Dave, is coming from Dun & Bradstreet and has been named as a Top Digital Marketer by BtoB Magazine. So...
Steve’s breakdown: HP is a blue-chip client that just lost its CMO to Facebook. Will the new guy what to make his mark on the company in a very public...
Steve’s breakdown: We don’t usually report on BtoB stories but this one sounds promising for a consumer centric agency. Plus now the have big money behind them so ad budgets...
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Steve’s breakdown: Pipedrive, a CRM and sales tool, raises $50M to take on Salesforce and Microsoft. Timo Rein is the CEO and ex-salesman. Here’s something you might want to mention to Timo:...
Steve’s breakdown: I love this story. Capitalism strikes again to save the world from itself. William J. Comcowich is the founder and lead contact. STRATFORD, CT: Media monitoring and measurement company...
Steve’s breakdown: Two reasons to call these folks: 1) They’ll show you how to sell on Amazon . . . and who isn’t selling on Amazon – really? 2) They...
Steve’s breakdown: When a company pays this much, you’ll be sure they will be changes-a-comin’. Either Darling Advertising or Y&R has the account. Click here for the latest creative. HOUSTON,...
Steve’s breakdown: UPS just brought in a new CMO which is on top of another CMO they promoted last year. Couple that with the fact they haven’t had an agency...
Steve’s breakdown: The client is DOmedia. Deadline for submitting proposals is Friday, June 8 by 4:00 PM. Contact is Cody Riebe, public relations and content specialist, 419/290-6451 or cody@domedia.com. COLUMBUS, OH:...
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Steve’s breakdown: Looks like Cambridge Analytica will rise again as Emerdata. Can they pull off these brand acrobatics? Not sure so maybe you should be giving them a call. Here is what we...
Steve’s breakdown: That’s not a typo, the new CMO at Sprinklr is Grad Conn. I think we should double check him diploma. Anyway, it’s not a great time to be in the...
Steve’s breakdown: Gulf Oil just filled a newly created position called Chief Marketing Officer. Wonder what the plan is . . . corporate brand work? To keep things straight, Gulf...
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Steve’s breakdown: When a brand has almost 100% of top-of-mind share like Andersen Windows, you’d think they would go in for the kill. But these guys really haven’t but maybe...
Steve’s breakdown: Between Indeed and LinkedIn, premium services like TheLadders has to step up their efforts and hiring this marketing chief is a positive start. Now they should get rid...
Steve’s breakdown: “The biggest issue” at General Electric “seems to be a lingering preference for an insider perspective.” If that doesn’t say it’s time to call GE, I can’t help...
Steve’s breakdown: Federal-Mogul just got sold to Tenneco and the very old and tired agency relationship Federal has is ready for freshening. That’s your cue! Laura Soave at laura.soave@federalmogul.com is the SVP...
Steve’s breakdown: AggregrateIQ and CubeYou are the latest data analytics firms to get slapped by the Facebook over the elections. The great thing about all this new business wise is...
Steve’s breakdown: American Council on Exercise has already refreshed the brand, created a new logo and streamlined web experience. Now it’s time for advertising and as far as we can see, there is...
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Steve’s breakdown: Say what you want about Cambridge Analytica but they were just doing their job. Did you know one of their clients is Ogilvy? My point is they are...
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Steve’s breakdown: Proposals are due to The Port Authority of New York & New Jersey by 2 p.m. EST on March 13. Any questions regarding this RFP should be sent no later...
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Steve’s breakdown: Xerox is being taken over by Fuji and we believe there could be an advertising opportunity to go with this union. Xerox, “So Easy A Chimp Can Do It” is...
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Steve’s breakdown: A 30 year Coca-Cola vet just took over Staples as CEO. Will the heydays off Staples advertising be coming back with this new CEO? Will the days of...
Steve’s breakdown: CarAdvise markets its mobile care service to Auto Shops, Car Dealerships, Insurance companies and many more. Then those companies offer CarAdvise to their customers. It would be a great...
Steve’s breakdown: Just in case you like to keep a toe in the BtoB waters, we occasionally offer this report. Enjoy! Artificial Intelligence Leader Beyond Limits to Drive Growth with...
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Steve’s breakdown: If your part of an agency network, you should probably call headquarters to see if they’re in this MicroSoft review. They might need your help. SEATTLE, WA: Microsoft‘s...
Steve’s breakdown: Last night was spent at Monmouth University to hear 4 companies pitch their business to a room full of investors and we think there are some possible leads...
Steve’s breakdown: You guessed it. It’s Kelly Services and they haven’t done anything exciting in a while. Now’s your time to impress the new CMO and impress companies Worldwide with...
Steve’s breakdown: Cannes has said they are changing but is it really communicating this stuff. And, as you know, organizations like this don’t have the chops to do the job...
Steve’s breakdown: It’s a great time to contact CSX which is an $11 million account. Contact Hunter Harrison in his CEO office at 904-359-3100 before he hires the replacements. JACKSONVILLE, FL &...
Steve’s breakdown: Enough with the wellness stuff. Now we’re talking about an active network intelligence company with a new CMO that’s ready to kick-it into high-gear. Contact them with alliances@Sandvine.com FREMONT, CA: Sandvine,...
Steve’s breakdown: Sometimes just knowing about good news about a company is enough to get a meeting. It happened to me when I was a young-buck with Seagrams. This time...
Steve’s breakdown: It’s hitting the fan at GE and we’re pretty sure a few ad agency relationships will be changing hands. This one is going to take some research but...
Steve’s breakdown: Here’s this week’s batch of BtoB CMOs. Diebold Nixdorf Names Watson As Chief Marketing Officer NORTH CANTON, OH: Diebold Nixdorf (NYSE: DBD) today announced Devon R. Watson has been...
Steve’s breakdown: Office Depot’s purchase of CompuCom Systems will probably spark a review of how to marketing the company’s services. CompuCom Systems currently does not have an AOR. DALLAS, TX: Office Depot took a first...