Super Bowl RFP

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Steve's breakdown: "Miami Gardens Issues RFP For Branding and Advertising of Super Bowl 2020." It's...

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Mobile marketing platform issues RFP

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Steve's breakdown: Sometimes ya gotta pitch a BtoB account and here's one in the marketing...

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Next year there’ll be two more corporate clients to pitch

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Steve's breakdown: UTC names new Carrier, Otis CEOs in preparation of the 3 way split...

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High Flying Corporate Account is Born

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Steve's breakdown: United Technologies will acquire Raytheon to become the world's second-largest aerospace-and-defense company by...

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BtoB New CMO Report

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Steve's breakdown: Every once in a while we like to report on the new CMO...

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State hires CMO to attract tourists & businesses

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Steve's breakdown: Rhode Island Commerce Corporation has brought in an ex-Northwestern Mutual exec to lead...

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Tech Company’s New Global Headquarters & CMO: Agencies Next?

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Steve's breakdown: Way too much going on at Hitachi Vantara not to look into it....

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Like oil accounts w/ jingly guitar music commercials?

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Steve's breakdown: Yeah, Anadarko Petroleum Corporation is one of those and they're getting bought by...

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“Money in your mouth” client has new CMO: We suspect they can afford your fees

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Steve's breakdown: Recognize that guy in the middle. That's the JR Senator from Utah but...

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Agency is Out: apologies for not calling this one

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Steve's breakdown: The "mispronunciations" campaign for MailChimp almost seemed like a dare. We kept waiting...

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Troubled Brand Needs a Super Bowl Moment!

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Steve's breakdown: There's probably no one who would argue that Boeing's brand is in some...

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Big 4 Firm is going to need an agency to execute great advertising

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https://www.youtube.com/watch?v=p7ah1tEbhHs Steve's breakdown: PriceWaterhouseCoopers' new CMO let's it fly in this interview. He sounds like he...

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Advertising for AI brand needs to be updated to reflect new strategy

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https://www.youtube.com/watch?v=N2So4WfY0xk Steve's breakdown: Watson is now looking for mates to work with. He wants companies like Amazon, Microsoft...

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If there was ever a time to call this $100 million account . . .

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https://www.youtube.com/watch?v=GibfM0FYj_g Steve's breakdown: Yeah, I guess we all this one coming but now it's for...

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$150 Million Tech BtoB Account w/ New CMO

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https://www.youtube.com/watch?v=PaN7zUzSMm4 Steve's breakdown: Symantec spends a ton on online advertising with CableTV and Radio rounding...

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Do Influencer Relations? We got a tech review for you

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Steve's breakdown: The computer chip giant wants to bolster awareness of its role in supporting cutting-edge...

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BtoB Lead in Virginia without agency

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Steve's breakdown: Software AG has a new CMO and CTO but what about an ad agency? BTW: Software...

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Global architectural design firm seeks PR agency

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Steve's breakdown: Submissions are due by Dec. 17. Contact is Populous Americas marketing director Gina Leo...

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Vacant Marketing Positions to look into

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Steve's breakdown: Here's a quick list of marketing positions you might want to check into....

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Money gets tight for PR account: In Review

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Steve's breakdown: This is a public relations review but methinks looking into Juniper's marketing at the...

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Trucking account lead!

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Steve's breakdown: U.S. Press Enterprises might be more of a BtoB lead but it also includes recruitment...

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Job site company is turning up the heat on digital marketing

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Steve's breakdown: Michelle Marian is now the CMO responsible for digital marketing strategy, demand generation and branding...

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$40 million Phone Account Fines a Digital Ringer

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Steve's breakdown: We don't "do" much BtoB reporting but Vonage's new CMO, Rishi Dave, is coming...

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$15 million tech client is forced to hire new CMO

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Steve's breakdown: HP is a blue-chip client that just lost its CMO to Facebook. Will...

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Cybersecurity company gets deep pockets

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Steve's breakdown: We don't usually report on BtoB stories but this one sounds promising for...

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Agency relationships will break-up at this Bluechip client

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Steve's breakdown: Last month we told you about the firing of Intel's CMO which you...

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This week’s “feel good” account to pitch: Company Launches First Fake News Monitoring Service

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Steve's breakdown: I love this story. Capitalism strikes again to save the world from itself. William...

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Client so wrapped up in selling, their brain can’t advertise

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Steve's breakdown: Two reasons to call these folks: 1) They'll show you how to sell...

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$12 Million BtoB Lead Alert

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Steve's breakdown: When a company pays this much, you'll be sure they will be changes-a-comin'....

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Iconic logistics company is due for an agency change

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https://www.youtube.com/watch?v=JTzYNXWZHCU Steve's breakdown: UPS just brought in a new CMO which is on top of...

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Ad Software PR RFP

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Steve's breakdown: The client is DOmedia. Deadline for submitting proposals is Friday, June 8 by 4:00...

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Account Review Prediction: mcgarrybowen will lose $100m bluechip client in shuffle

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Steve's breakdown: Intel just fired their CMO who started in 2014. No one knows why they...

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Ruin the world, change the brand: It’s happening here

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Steve's breakdown: Looks like Cambridge Analytica will rise again as Emerdata. Can they pull off these brand acrobatics?...

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Six words: Grad Conn CMO Microsoft Raging Waters

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https://www.youtube.com/watch?v=k2dZDdeQgVI Steve's breakdown: That's not a typo, the new CMO at Sprinklr is Grad Conn. I...

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117 year old brand finally hires CMO

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Steve's breakdown: Gulf Oil just filled a newly created position called Chief Marketing Officer. Wonder...

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General Electric Division You Need to Pitch Right Now

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https://www.youtube.com/watch?time_continue=4&v=GcZHGonRF28 Steve's breakdown: One Word: Digital The priority at GE Digital is now on selling...

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Be part of the kill at this home manufacturer

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Steve's breakdown: When a brand has almost 100% of top-of-mind share like Andersen Windows, you'd...

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Jumping in the Job Game with 2 Feet & a Marketing Chief

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Steve's breakdown: Between Indeed and LinkedIn, premium services like TheLadders has to step up their...

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Conglomerate Could Use Some Fresh Eyes

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Steve's breakdown: "The biggest issue" at General Electric "seems to be a lingering preference for...

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This $2 Million Auto Account could open the door to the entire industry

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https://www.youtube.com/watch?v=ULDRGRuNXP8 Steve's breakdown: Federal-Mogul just got sold to Tenneco and the very old and tired agency relationship...

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Exercise org gets serious with about marketing

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Steve's breakdown: American Council on Exercise has already refreshed the brand, created a new logo and streamlined web...

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J&J just sold a $10 million account

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Steve's breakdown: Lifespan is the brand and their account has been as high as $35...

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BtoB PR review from Great White North

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Steve's breakdown: This $2 billion Canadian paper company seeks PR help in the United States....

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Desperately needed: some good old fashion corporate TV advertising

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Steve's breakdown: Say what you want about Cambridge Analytica but they were just doing their...

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Big Blue in Global Pitch

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Steve's breakdown: No, not that one. The real one. I.B.M. The RFP went out March...

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4 very regional RFP

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Town of Moultonborough Seeks Marketing Firm The Town of Moultonborough is seeking proposals from qualified...

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Navy • Real Estate • RFP

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Steve's breakdown: A copy of the RFP is available at infoPRRFP@bnydc.org. That kinda says it all...

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Remember these two? NOW the company is looking for new Marketing

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Steve's breakdown: What took PriceWaterhouseCoopers so long to decide to get a new CMO? I...

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Port Authority RFP: Which one is it?

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Steve's breakdown: Proposals are due to The Port Authority of New York & New Jersey by 2...

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Cloud Client’s advertising is about to require a grown-up agency

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Steve's breakdown: Twilio just stole Salesforce's major mouthpiece and they are not going to let that...

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Ad Review Watch: Iconic Brand with new Owner

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https://www.youtube.com/watch?v=IKGq_w56RnQ Steve's breakdown: Xerox is being taken over by Fuji and we believe there could be an...

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Is “The Most Wonderful Time” Coming back to this box store?

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https://www.youtube.com/watch?v=fwcYbo7pjto Steve's breakdown: A 30 year Coca-Cola vet just took over Staples as CEO. Will...

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