Industry: Trade/Corp

BtoB Report: New CMOs Updated May 21st

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

Huge Merger = New Client

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

9 Potential Clients seek CMOs

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

American trucking client: What a concept

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

Global shipping client: What a concept

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

The Advertising Police Account

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

7 potential clients looking for CMOs

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

New CMOs in BtoB: Part 2

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

BtoB New CMO Report

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

Targeting capital markets sector: New CMO

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

Bringing back the CMO position by Storm

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

The Bluest Blue Chip Account Uproar

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

BtoB lead that advertises on TV

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

Mobile marketing platform issues RFP

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

High Flying Corporate Account is Born

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

BtoB New CMO Report

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

Troubled Brand Needs a Super Bowl Moment!

Steve’s breakdown: There’s probably no one who would argue that Boeing’s brand is in some trouble. They even sent out a video message from the company’s Chairman to the world. What might be the next move for Boeing is to go into full pitch mode to get great ideas OR try the big money moment. […]

$150 Million Tech BtoB Account w/ New CMO

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

BtoB Lead in Virginia without agency

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

Global architectural design firm seeks PR agency

Steve’s breakdown: Submissions are due by Dec. 17. Contact is Populous Americas marketing director Gina Leo Stingley, gina.stingley@populous.com Populous-PR-Agency-RFP KANSAS CITY, MO: Global architectural design firm Populous is looking for a PR agency that can help raise the company’s pro­file in the U.S. next year. The Kansas City, MO-based design firm, which is known primarily for […]

Vacant Marketing Positions to look into

Steve’s breakdown: Here’s a quick list of marketing positions you might want to check into. Maybe you know someone for a spot or maybe you’re looking for an excuse to call one of these companies. Job Vacancies Executive Director, Chief Marketing Officer Lenovo Chicago, IL Global Head (CMO) of Print Marketing HP Palo Alto, CA […]

Money gets tight for PR account: In Review

Steve’s breakdown: This is a public relations review but methinks looking into Juniper‘s marketing at the same time will do more help than harm. Mr. Eric Andrews at eandrews@juniper.net is the Vice President, Marketing Operations. SUNNYVALE, CA: Networking giant Juniper is reviewing its PR support, seven years after it hired Edelman to handle its global PR business. Individuals […]

Trucking account lead!

Steve’s breakdown: U.S. Press Enterprises might be more of a BtoB lead but it also includes recruitment if that’s your thing. Give it a look. CHATTANOOGA, TN: U.S. Xpress Enterprises announced today the promotion of Justin Harness from Sr. VP of Dedicated Operations to Chief Marketing Officer of U.S. Xpress, Inc. Harness began his career with U.S. Xpress […]

Job site company is turning up the heat on digital marketing

Steve’s breakdown: Michelle Marian is now the CMO responsible for digital marketing strategy, demand generation and branding for career sites: Dice, eFinancialCareers and ClearanceJobs. We suspect spending in those areas will grow as well as the company taking a second look at their present agency roster. NEW YORK, NY & DENVER, CO: DHI Group, Inc. (NYSE: DHX) announced today it […]

$40 million Phone Account Fines a Digital Ringer

Steve’s breakdown: We don’t “do” much BtoB reporting but Vonage’s new CMO, Rishi Dave, is coming from Dun & Bradstreet and has been named as a Top Digital Marketer by BtoB Magazine. So now you know what angle your pitch should be coming from. HOLMDEL, NJ: a business cloud communications leader, today announced it has appointed Rishi Dave as […]

$15 million tech client is forced to hire new CMO

Steve’s breakdown: HP is a blue-chip client that just lost its CMO to Facebook. Will the new guy what to make his mark on the company in a very public way? Most do so a call of congratulations is in order to start the conversation. PALO ALTO, CA: HP Inc. announced that Vikrant Batra will succeed […]

Cybersecurity company gets deep pockets

Steve’s breakdown: We don’t usually report on BtoB stories but this one sounds promising for a consumer centric agency. Plus now the have big money behind them so ad budgets could be desirable. Mr. Neville Letzerich is the CMO and he just joined the company in May. Here’s his email: nLetzerich@duosecurity.com ANN ARBOR, MI & […]

This week’s “feel good” account to pitch: Company Launches First Fake News Monitoring Service

Steve’s breakdown: I love this story. Capitalism strikes again to save the world from itself. William J. Comcowich is the founder and lead contact. STRATFORD, CT: Media monitoring and measurement company Glean.info has introduced the first news monitoring service designed to identify fake news content. Unlike traditional media monitoring and press clipping services, where clients aim […]

Client so wrapped up in selling, their brain can’t advertise

Steve’s breakdown: Two reasons to call these folks: 1) They’ll show you how to sell on Amazon . . . and who isn’t selling on Amazon – really? 2) They are so tied up in their own heads, they are not thinking straight in regards to real advertising. Get the new CMO on the right […]

$12 Million BtoB Lead Alert

Steve’s breakdown: When a company pays this much, you’ll be sure they will be changes-a-comin’. Either Darling Advertising or Y&R has the account. Click here for the latest creative. HOUSTON, TX: KKR & Co.’ will pay $8.3 billion to buy BMC Software, sources said — marking the buyout shop’s biggest acquisition in years. Henry Kravis’ […]

Type and press Enter to search