$15 million tech client is forced to hire new CMO

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Cybersecurity company gets deep pockets

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$12 Million BtoB Lead Alert

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Iconic logistics company is due for an agency change

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Ad Software PR RFP

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Six words: Grad Conn CMO Microsoft Raging Waters

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117 year old brand finally hires CMO

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Be part of the kill at this home manufacturer

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Conglomerate Could Use Some Fresh Eyes

Steve’s breakdown: “The biggest issue” at General Electric “seems to be a lingering preference for an insider perspective.” If that doesn’t say it’s time to call GE, I can’t help...

Exercise org gets serious with about marketing

Steve’s breakdown: American Council on Exercise has already refreshed the brand, created a new logo and streamlined web experience. Now it’s time for advertising and as far as we can see, there is...

J&J just sold a $10 million account

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BtoB PR review from Great White North

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Big Blue in Global Pitch

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4 very regional RFP

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Navy • Real Estate • RFP

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Port Authority RFP: Which one is it?

Steve’s breakdown: Proposals are due to The Port Authority of New York & New Jersey by 2 p.m. EST on March 13. Any questions regarding this RFP should be sent no later...

Ad Review Watch: Iconic Brand with new Owner

Steve’s breakdown: Xerox is being taken over by Fuji and we believe there could be an advertising opportunity to go with this union. Xerox, “So Easy A Chimp Can Do It” is...

New CMO BtoB Report

Steve’s breakdown: Just in case you like to keep a toe in the BtoB waters, we occasionally offer this report. Enjoy! Artificial Intelligence Leader Beyond Limits to Drive Growth with...

Iconic home electronics brand will change agencies

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$1.5 Billion Review

Steve’s breakdown: If your part of an agency network, you should probably call headquarters to see if they’re in this MicroSoft review. They might need your help. SEATTLE, WA: Microsoft‘s...

Workforce solutions Lead Alert

Steve’s breakdown: You guessed it. It’s Kelly Services and they haven’t done anything exciting in a while. Now’s your time to impress the new CMO and impress companies Worldwide with...

Pulling the thorn from the Lion

Steve’s breakdown: Cannes has said they are changing but is it really communicating this stuff. And, as you know, organizations like this don’t have the chops to do the job...

Active network intelligence activates new CMO

Steve’s breakdown: Enough with the wellness stuff. Now we’re talking about an active network intelligence company with a new CMO that’s ready to kick-it into high-gear. Contact them with alliances@Sandvine.com FREMONT, CA: Sandvine,...

Want to look into the window business?

Steve’s breakdown: Sometimes just knowing about good news about a company is enough to get a meeting. It happened to me when I was a young-buck with Seagrams. This time...

3 new CMOs at BtoB clients

Steve’s breakdown: Here’s this week’s batch of BtoB CMOs. Diebold Nixdorf Names Watson As Chief Marketing Officer NORTH CANTON, OH: Diebold Nixdorf (NYSE: DBD) today announced Devon R. Watson has been...

$1 billion acquisitions = new biz lead without an AOR

Steve’s breakdown: Office Depot’s purchase of CompuCom Systems will probably spark a review of how to marketing the company’s services. CompuCom Systems currently does not have an AOR. DALLAS, TX:  Office Depot took a first...

BtoB new CMO Report

Steve’s breakdown: Here’s a fresh batch for y’all who delve into the BtoB. Cedexis Names Anshu Agarwal Chief Marketing Officer PORTLAND, OR: Cedexis, the leader in crowd-optimized application and content delivery...

Cleaning house could include ad agencies

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BtoB New CMO Report

Steve’s breakdown: We know most of you don’t “do” BtoB but we don’t think it should be ignored so here’s a batch of 3 companies with new CMOs. Sungard Availability...

Biotech Company Issues Media Engagement RFP

Steve’s breakdown: This RFP is for “Earned Media for Two High Profile Events and Launch of Global Initiative in September” held at the UN General Assembly. Contact us for the...

Making homes out of Boxes: New CMO & COO

Steve’s breakdown: Bookable has a great idea and we think consumers would be a great target that they are totally missing. SEATTLE, WA: With rising home prices breaking records throughout the...

Review prediction in Credit Scoring

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BtoB new CMO report

Steve’s breakdown: We have Equifax, nClouds and FPX all with new CMOs. Check into it. • Equifax Appoints Laura Wilbanks as Chief Marketing Officer ATLANTA, GA: Equifax Inc. (NYSE:  EFX) today...

IBM has a new CMO but not that one

Steve’s breakdown: Watson has a new partner in Micheal Mendenhall as CMO. He has over a decade of marketing experience at Disney. If that doesn’t sounds like a marketing shift...

BtoB New CMO report

Steve’s breakdown: We have a Data Center company, a TV business and a Strategy Execution firm with new CMOs. Park Place Appoints Jennifer Deutsch as Chief Marketing Officer CLEVELAND, OH: Park Place...

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