Workforce solutions Lead Alert

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Pulling the thorn from the Lion

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Active network intelligence activates new CMO

Steve’s breakdown: Enough with the wellness stuff. Now we’re talking about an active network intelligence company with a new CMO that’s ready to kick-it into high-gear. Contact them with alliances@Sandvine.com FREMONT, CA: Sandvine,...

Want to look into the window business?

Steve’s breakdown: Sometimes just knowing about good news about a company is enough to get a meeting. It happened to me when I was a young-buck with Seagrams. This time...

3 new CMOs at BtoB clients

Steve’s breakdown: Here’s this week’s batch of BtoB CMOs. Diebold Nixdorf Names Watson As Chief Marketing Officer NORTH CANTON, OH: Diebold Nixdorf (NYSE: DBD) today announced Devon R. Watson has been...

$1 billion acquisitions = new biz lead without an AOR

Steve’s breakdown: Office Depot’s purchase of CompuCom Systems will probably spark a review of how to marketing the company’s services. CompuCom Systems currently does not have an AOR. DALLAS, TX:  Office Depot took a first...

BtoB new CMO Report

Steve’s breakdown: Here’s a fresh batch for y’all who delve into the BtoB. Cedexis Names Anshu Agarwal Chief Marketing Officer PORTLAND, OR: Cedexis, the leader in crowd-optimized application and content delivery...

Cleaning house could include ad agencies

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BtoB New CMO Report

Steve’s breakdown: We know most of you don’t “do” BtoB but we don’t think it should be ignored so here’s a batch of 3 companies with new CMOs. Sungard Availability...

Biotech Company Issues Media Engagement RFP

Steve’s breakdown: This RFP is for “Earned Media for Two High Profile Events and Launch of Global Initiative in September” held at the UN General Assembly. Contact us for the...

Making homes out of Boxes: New CMO & COO

Steve’s breakdown: Bookable has a great idea and we think consumers would be a great target that they are totally missing. SEATTLE, WA: With rising home prices breaking records throughout the...

Review prediction in Credit Scoring

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BtoB new CMO report

Steve’s breakdown: We have Equifax, nClouds and FPX all with new CMOs. Check into it. • Equifax Appoints Laura Wilbanks as Chief Marketing Officer ATLANTA, GA: Equifax Inc. (NYSE:  EFX) today...

IBM has a new CMO but not that one

Steve’s breakdown: Watson has a new partner in Micheal Mendenhall as CMO. He has over a decade of marketing experience at Disney. If that doesn’t sounds like a marketing shift...

BtoB New CMO report

Steve’s breakdown: We have a Data Center company, a TV business and a Strategy Execution firm with new CMOs. Park Place Appoints Jennifer Deutsch as Chief Marketing Officer CLEVELAND, OH: Park Place...

Two New CMOs at tech companies

Zscaler Appoints Howard Ting as Chief Marketing Officer SAN JOSE, CA: Zscaler, Inc., the leading cloud security company, today announced the appointment of Howard Ting as its new chief marketing...

BtoB Report of 4 new CMOs

Steve’s breakdown: We got cool/heating, telehealth, cybersecurity & a damage appraiser. Have at it! Phononic Expands Executive Team with Appointment of Mick Wilcox as Chief Marketing Officer DURHAM, NC: Phononic, the company...

A Sears brand seeks CMO

Steve’s breakdown: The brand is Sears Home & Business Franchises and they include Carpet & Tile Cleaning, Air Duct Cleaning, Garage Solutions, Maid Services and Handyman Services. It’s kind of a small business...

Retailer looks to be heading towards BtoB with new CMO

Steve’s breakdown: Staples‘ new CMO was “global chief marketing and sales officer at the human capital firm Mercer where she helped grow revenue through branding, demand generation and data-driven digital experiences that...

BtoB new CMO report

Steve’s breakdown: We have four for ya today. They tend to come in bunches. ReliaQuest Appoints Kathleen Finato as Chief Marketing Officer TAMPA, Fla., May 23, 2017 /PRNewswire/ — ReliaQuest,...

BtoB new CMO report

Steve’s breakdown: Happy Friday. For our last post of the week we have a ByoB report. See if any of these spark your week end. CallidusCloud Appoints Andres Botero as...

Buy a couple of wholesalers and Boom! You need a new campaign

Steve’s breakdown: Lowe’s has bought up Maintenance Supply Headquarters and Central Wholesalers to get into the professional-customer market. They’re gonna need and new marketing plan for that business and they don’t have anyone doing the...

Blinds, Concrete & Closets just found a CMO

Steve’s breakdown: Home Franchise Concepts franchises home businesses under the Budget Blinds, Concrete Craft & Tailored Living brands. The new CMO is tasked, among other things, awareness. That sounds like a fun...

@Infosys to open 4 hubs in #UnitedStates

Steve’s breakdown: This is the global tech outsourcing giant and, as far as I can see, they have no realistic marketing plan to make this happen here in the states. Read...

Servicing financial services company lands CMO in NY

Steve’s breakdown: The pitch for Broadridge Financial Solutions, I believe, would be BtoB corporate/global digital & social media marketing. Specific enough for ya? And if you win the account, their clients...

4 BtoB Leads in 1 post

Steve’s breakdown: Gotta fill that BtoB new business pipeline too. Hopefully one of these tingle you taste. Karen Dayan Appointed Chief Marketing Officer of Trusona SAN FRANCISCO, CA: Trusona, the leader in simply...

One Word: Toshiba

Steve’s breakdown: Lots of people are writing Toshiba off but I don’t think the Foxcom deal is going to fall apart (thankfully) and a new white knight will come forward. Then,...

The Biggest Truck Deal

Steve’s breakdown: Swift & Knight transportation will soon be one company and you know they’ll have to get the word out big time! The good news is they are both...

Experian in Global Creative & Media Review

Steve’s breakdown: Experian, the global data company, is reviewing its advertising and media accounts, putting Bartle Bogle Hegarty London and PHD on alert. Their US offices are in Costa Mesa, CA....

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