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Steve's breakdown: When ever we see big PR review like Saleforce's, we always take a close look at their advertising agency relationships. Especially when they announce the PR review so...
Steve's breakdown: We love BtoB companies who poach CMOs and advertise on TV cause you know marketing is going to be making big changes! So here you go. Headline: Intel...
NEW YORK, NY: It could just be a better job offer, but WeWork’s top communications executive, Jennifer Skyler, has announced to her contacts that she is leaving the co-working giant...
Steve's breakdown: "ICE Prison Contractor Accuses Edelman of Bowing to Political Pressure in Resigning" is the headline but there is now an account, whether you agree with its existence or...
Steve's breakdown: Sometimes ya gotta pitch a BtoB account and here's one in the marketing biz. Could be interesting. Contact is president and founder Stephen Gould at stevegould@nconnections.com or go...
Steve's breakdown: Salesforce buys Tableau for $15.3 billion and what do you think is going to happen to the ad account? SEATLE, WA & SAN FRANCISCO, CA: Shares of cloud...
Steve's breakdown: UTC names new Carrier, Otis CEOs in preparation of the 3 way split that's happening next year. Time to make friends. Carrier spends around $6 million. Otis is...
Steve's breakdown: United Technologies will acquire Raytheon to become the world's second-largest aerospace-and-defense company by sales behind Boeing Co. And since Boeing has had its fill of problems lately, you...
Steve's breakdown: Every once in a while we like to report on the new CMO landscape in the Business to Business universe. Here's 5. Braze Hires Former Bazaarvoice Executive as...
Steve's breakdown: Rhode Island Commerce Corporation has brought in an ex-Northwestern Mutual exec to lead marketing. Heather Evans is her name and we believe her email is HEvans@riedc.com PROVIDENCE, RI:...
Steve's breakdown: We Company, AKA We Work, has been getting tons of money via investors like SoftBank but now it's time to go public. Will all this pressure to make...
Steve's breakdown: Here's a perfect example of a "hopefully" truly great product that can save the world using borrowed creative to do its bidding. It's not right. I mean, come...
Steve's breakdown: Way too much going on at Hitachi Vantara not to look into it. Jonathan Martin is the CMO and we believe his email will be: Jonathan.Martin@hitachivantara.com SANTA CLARA,...
Steve's breakdown: Yeah, Anadarko Petroleum Corporation is one of those and they're getting bought by Chevron. No doubt they will have to create a whole new campaign telling whole world...
Steve's breakdown: Recognize that guy in the middle. That's the JR Senator from Utah but you might know him better as Romney. His former employer has a new CMO and...
Steve's breakdown: The "mispronunciations" campaign for MailChimp almost seemed like a dare. We kept waiting to see if it was going to move to something but who knows what happened....
Steve's breakdown: There's probably no one who would argue that Boeing's brand is in some trouble. They even sent out a video message from the company's Chairman to the world....
https://www.youtube.com/watch?v=p7ah1tEbhHs Steve's breakdown: PriceWaterhouseCoopers' new CMO let's it fly in this interview. He sounds like he thinks he's running an ad agency. Good luck with that Matt. Which brings us to...
https://www.youtube.com/watch?v=N2So4WfY0xk Steve's breakdown: Watson is now looking for mates to work with. He wants companies like Amazon, Microsoft and Google Clouds and as you can know, this is completely not the way things...
https://www.youtube.com/watch?v=GibfM0FYj_g Steve's breakdown: Yeah, I guess we all this one coming but now it's for real. Intel has dismantled their in-house agency unfortunately called Agency Inside. Time for you to...
https://www.youtube.com/watch?v=PaN7zUzSMm4 Steve's breakdown: Symantec spends a ton on online advertising with CableTV and Radio rounding out the top three. As for the new CMO, Ms. Tomlin is a marketing executive with...
Steve's breakdown: The computer chip giant wants to bolster awareness of its role in supporting cutting-edge technology such as AI. SANTA CLARA, CA: Intel, which already has an extensive list of...
Steve's breakdown: Software AG has a new CMO and CTO but what about an ad agency? BTW: Software AG helps organizations achieve their business objectives faster. The company's big data, integration and business...
Steve's breakdown: Submissions are due by Dec. 17. Contact is Populous Americas marketing director Gina Leo Stingley, gina.stingley@populous.com Populous-PR-Agency-RFP KANSAS CITY, MO: Global architectural design firm Populous is looking for a...
Steve's breakdown: Here's a quick list of marketing positions you might want to check into. Maybe you know someone for a spot or maybe you're looking for an excuse to...
Steve's breakdown: This is a public relations review but methinks looking into Juniper's marketing at the same time will do more help than harm. Mr. Eric Andrews at eandrews@juniper.net is the...
https://www.youtube.com/watch?v=8YdWGFrP7Eg Steve's breakdown: I can't believe BDO, an assurance, tax and financial advisory company, is still running the "People Who Know, Know BDO". First of all, the campaign is so lazy...
Steve's breakdown: U.S. Press Enterprises might be more of a BtoB lead but it also includes recruitment if that's your thing. Give it a look. CHATTANOOGA, TN: U.S. Xpress Enterprises announced today the...
Steve's breakdown: Michelle Marian is now the CMO responsible for digital marketing strategy, demand generation and branding for career sites: Dice, eFinancialCareers and ClearanceJobs. We suspect spending in those areas will grow as...
Steve's breakdown: We don't "do" much BtoB reporting but Vonage's new CMO, Rishi Dave, is coming from Dun & Bradstreet and has been named as a Top Digital Marketer by BtoB Magazine. So...
Steve's breakdown: HP is a blue-chip client that just lost its CMO to Facebook. Will the new guy what to make his mark on the company in a very public...
Steve's breakdown: We don't usually report on BtoB stories but this one sounds promising for a consumer centric agency. Plus now the have big money behind them so ad budgets...
Steve's breakdown: Last month we told you about the firing of Intel's CMO which you can see below. Now the CEO is gone because of a relationship with an employee. Will...
https://www.youtube.com/watch?v=Df_LG5LsGeE Steve's breakdown: Pipedrive, a CRM and sales tool, raises $50M to take on Salesforce and Microsoft. Timo Rein is the CEO and ex-salesman. Here's something you might want to mention to...
Steve's breakdown: I love this story. Capitalism strikes again to save the world from itself. William J. Comcowich is the founder and lead contact. STRATFORD, CT: Media monitoring and measurement company...
Steve's breakdown: Two reasons to call these folks: 1) They'll show you how to sell on Amazon . . . and who isn't selling on Amazon - really? 2) They...
Steve's breakdown: When a company pays this much, you'll be sure they will be changes-a-comin'. Either Darling Advertising or Y&R has the account. Click here for the latest creative. HOUSTON,...
https://www.youtube.com/watch?v=JTzYNXWZHCU Steve's breakdown: UPS just brought in a new CMO which is on top of another CMO they promoted last year. Couple that with the fact they haven't had an...
Steve's breakdown: The client is DOmedia. Deadline for submitting proposals is Friday, June 8 by 4:00 PM. Contact is Cody Riebe, public relations and content specialist, 419/290-6451 or cody@domedia.com. COLUMBUS, OH:...
Steve's breakdown: Intel just fired their CMO who started in 2014. No one knows why they let him go but we suspect the agency he hired in 2014 will be not...
Steve's breakdown: Looks like Cambridge Analytica will rise again as Emerdata. Can they pull off these brand acrobatics? Not sure so maybe you should be giving them a call. Here is what we...
https://www.youtube.com/watch?v=k2dZDdeQgVI Steve's breakdown: That's not a typo, the new CMO at Sprinklr is Grad Conn. I think we should double check him diploma. Anyway, it's not a great time to be in...
Steve's breakdown: Gulf Oil just filled a newly created position called Chief Marketing Officer. Wonder what the plan is . . . corporate brand work? To keep things straight, Gulf...
https://www.youtube.com/watch?time_continue=4&v=GcZHGonRF28 Steve's breakdown: One Word: Digital The priority at GE Digital is now on selling products for specific industrial applications, with less emphasis on all-purpose software for the wider industrial...
Steve's breakdown: When a brand has almost 100% of top-of-mind share like Andersen Windows, you'd think they would go in for the kill. But these guys really haven't but maybe...
Steve's breakdown: Between Indeed and LinkedIn, premium services like TheLadders has to step up their efforts and hiring this marketing chief is a positive start. Now they should get rid...
Steve's breakdown: "The biggest issue" at General Electric "seems to be a lingering preference for an insider perspective." If that doesn't say it's time to call GE, I can't help...
https://www.youtube.com/watch?v=ULDRGRuNXP8 Steve's breakdown: Federal-Mogul just got sold to Tenneco and the very old and tired agency relationship Federal has is ready for freshening. That's your cue! Laura Soave at laura.soave@federalmogul.com is the...
Steve's breakdown: AggregrateIQ and CubeYou are the latest data analytics firms to get slapped by the Facebook over the elections. The great thing about all this new business wise is...
Steve's breakdown: American Council on Exercise has already refreshed the brand, created a new logo and streamlined web experience. Now it's time for advertising and as far as we can see, there is...
Steve's breakdown: Lifespan is the brand and their account has been as high as $35 million but we were a little conservative. Bryan Holmes at bholmes@its.jnj.com is the Group Marketing Director...
Steve's breakdown: This $2 billion Canadian paper company seeks PR help in the United States. You might want to try the office of François Olivier, President and Chief Executive Officer for...
Steve's breakdown: Say what you want about Cambridge Analytica but they were just doing their job. Did you know one of their clients is Ogilvy? My point is they are...
Steve's breakdown: No, not that one. The real one. I.B.M. The RFP went out March 9th but they are looking for a lot of different services here. Give this article...
Town of Moultonborough Seeks Marketing Firm The Town of Moultonborough is seeking proposals from qualified firms who are interested to provide a multiyear marketing and advertising plan for the Town...
Steve's breakdown: A copy of the RFP is available at infoPRRFP@bnydc.org. That kinda says it all . . . BROOKLYN, NY: The Brooklyn Navy Yard Development Corp. is looking for a...
Steve's breakdown: What took PriceWaterhouseCoopers so long to decide to get a new CMO? I mean, considering the fiasco of the Oscars last year, this search should have started long ago....
https://www.youtube.com/watch?time_continue=76&v=aqOWj0SJin8 Steve's breakdown: VidCon and Viacom are joining forces and we expect Viacom to spend big-time this spring. It's not like VidCon doesn't know how to get the word out about their events but...
Steve's breakdown: Proposals are due to The Port Authority of New York & New Jersey by 2 p.m. EST on March 13. Any questions regarding this RFP should be sent no later...
Steve's breakdown: Twilio just stole Salesforce's major mouthpiece and they are not going to let that go to waist. Expect a complete overhaul of marketing including an agency review. SAN FRANCISCO,...
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