Huge PR review could spark ad review as well

To access this new business opportunity, please login or become a member

Steve's breakdown: When ever we see big PR review like Saleforce's, we always take a close look at their advertising agency relationships. Especially when they announce the PR review so...

BtoB lead that advertises on TV

To access this new business opportunity, please login or become a member

Steve's breakdown: We love BtoB companies who poach CMOs and advertise on TV cause you know marketing is going to be making big changes! So here you go. Headline: Intel...

Mobile marketing platform issues RFP

To access this new business opportunity, please login or become a member

Steve's breakdown: Sometimes ya gotta pitch a BtoB account and here's one in the marketing biz. Could be interesting. Contact is president and founder Stephen Gould at stevegould@nconnections.com or go...

High Flying Corporate Account is Born

To access this new business opportunity, please login or become a member

Steve's breakdown: United Technologies will acquire Raytheon to become the world's second-largest aerospace-and-defense company by sales behind Boeing Co. And since Boeing has had its fill of problems lately, you...

BtoB New CMO Report

To access this new business opportunity, please login or become a member

Steve's breakdown: Every once in a while we like to report on the new CMO landscape in the Business to Business universe. Here's 5. Braze Hires Former Bazaarvoice Executive as...

State hires CMO to attract tourists & businesses

To access this new business opportunity, please login or become a member

Steve's breakdown: Rhode Island Commerce Corporation has brought in an ex-Northwestern Mutual exec to lead marketing. Heather Evans is her name and we believe her email is HEvans@riedc.com PROVIDENCE, RI:...

Troubled Brand Needs a Super Bowl Moment!

To access this new business opportunity, please login or become a member

Steve's breakdown: There's probably no one who would argue that Boeing's brand is in some trouble. They even sent out a video message from the company's Chairman to the world....

$150 Million Tech BtoB Account w/ New CMO

To access this new business opportunity, please login or become a member

https://www.youtube.com/watch?v=PaN7zUzSMm4 Steve's breakdown: Symantec spends a ton on online advertising with CableTV and Radio rounding out the top three. As for the new CMO, Ms. Tomlin is a marketing executive with...

BtoB Lead in Virginia without agency

To access this new business opportunity, please login or become a member

Steve's breakdown: Software AG has a new CMO and CTO but what about an ad agency? BTW: Software AG helps organizations achieve their business objectives faster. The company's big data, integration and business...

Global architectural design firm seeks PR agency

To access this new business opportunity, please login or become a member

Steve's breakdown: Submissions are due by Dec. 17. Contact is Populous Americas marketing director Gina Leo Stingley, gina.stingley@populous.com Populous-PR-Agency-RFP KANSAS CITY, MO: Global architectural design firm Populous is looking for a...

Vacant Marketing Positions to look into

To access this new business opportunity, please login or become a member

Steve's breakdown: Here's a quick list of marketing positions you might want to check into. Maybe you know someone for a spot or maybe you're looking for an excuse to...

Money gets tight for PR account: In Review

To access this new business opportunity, please login or become a member

Steve's breakdown: This is a public relations review but methinks looking into Juniper's marketing at the same time will do more help than harm. Mr. Eric Andrews at eandrews@juniper.net is the...

Trucking account lead!

To access this new business opportunity, please login or become a member

Steve's breakdown: U.S. Press Enterprises might be more of a BtoB lead but it also includes recruitment if that's your thing. Give it a look. CHATTANOOGA, TN: U.S. Xpress Enterprises announced today the...

Job site company is turning up the heat on digital marketing

To access this new business opportunity, please login or become a member

Steve's breakdown: Michelle Marian is now the CMO responsible for digital marketing strategy, demand generation and branding for career sites: Dice, eFinancialCareers and ClearanceJobs. We suspect spending in those areas will grow as...

$40 million Phone Account Fines a Digital Ringer

To access this new business opportunity, please login or become a member

Steve's breakdown: We don't "do" much BtoB reporting but Vonage's new CMO, Rishi Dave, is coming from Dun & Bradstreet and has been named as a Top Digital Marketer by BtoB Magazine. So...

Cybersecurity company gets deep pockets

To access this new business opportunity, please login or become a member

Steve's breakdown: We don't usually report on BtoB stories but this one sounds promising for a consumer centric agency. Plus now the have big money behind them so ad budgets...

$12 Million BtoB Lead Alert

To access this new business opportunity, please login or become a member

Steve's breakdown: When a company pays this much, you'll be sure they will be changes-a-comin'. Either Darling Advertising or Y&R has the account. Click here for the latest creative. HOUSTON,...

Ad Software PR RFP

To access this new business opportunity, please login or become a member

Steve's breakdown: The client is DOmedia. Deadline for submitting proposals is Friday, June 8 by 4:00 PM. Contact is Cody Riebe, public relations and content specialist, 419/290-6451 or cody@domedia.com. COLUMBUS, OH:...

Six words: Grad Conn CMO Microsoft Raging Waters

To access this new business opportunity, please login or become a member

https://www.youtube.com/watch?v=k2dZDdeQgVI Steve's breakdown: That's not a typo, the new CMO at Sprinklr is Grad Conn. I think we should double check him diploma. Anyway, it's not a great time to be in...

117 year old brand finally hires CMO

To access this new business opportunity, please login or become a member

Steve's breakdown: Gulf Oil just filled a newly created position called Chief Marketing Officer. Wonder what the plan is . . . corporate brand work? To keep things straight, Gulf...

General Electric Division You Need to Pitch Right Now

To access this new business opportunity, please login or become a member

https://www.youtube.com/watch?time_continue=4&v=GcZHGonRF28 Steve's breakdown: One Word: Digital The priority at GE Digital is now on selling products for specific industrial applications, with less emphasis on all-purpose software for the wider industrial...

Be part of the kill at this home manufacturer

To access this new business opportunity, please login or become a member

Steve's breakdown: When a brand has almost 100% of top-of-mind share like Andersen Windows, you'd think they would go in for the kill. But these guys really haven't but maybe...

Conglomerate Could Use Some Fresh Eyes

To access this new business opportunity, please login or become a member

Steve's breakdown: "The biggest issue" at General Electric "seems to be a lingering preference for an insider perspective." If that doesn't say it's time to call GE, I can't help...

Exercise org gets serious with about marketing

To access this new business opportunity, please login or become a member

Steve's breakdown: American Council on Exercise has already refreshed the brand, created a new logo and streamlined web experience. Now it's time for advertising and as far as we can see, there is...

J&J just sold a $10 million account

To access this new business opportunity, please login or become a member

Steve's breakdown: Lifespan is the brand and their account has been as high as $35 million but we were a little conservative. Bryan Holmes at bholmes@its.jnj.com is the Group Marketing Director...

BtoB PR review from Great White North

To access this new business opportunity, please login or become a member

Steve's breakdown: This $2 billion Canadian paper company seeks PR help in the United States. You might want to try the office of François Olivier, President and Chief Executive Officer for...

Big Blue in Global Pitch

To access this new business opportunity, please login or become a member

Steve's breakdown: No, not that one. The real one. I.B.M. The RFP went out March 9th but they are looking for a lot of different services here. Give this article...

4 very regional RFP

To access this new business opportunity, please login or become a member

Town of Moultonborough Seeks Marketing Firm The Town of Moultonborough is seeking proposals from qualified firms who are interested to provide a multiyear marketing and advertising plan for the Town...

Navy • Real Estate • RFP

To access this new business opportunity, please login or become a member

Steve's breakdown: A copy of the RFP is available at infoPRRFP@bnydc.org. That kinda says it all . . . BROOKLYN, NY: The Brooklyn Navy Yard Development Corp. is looking for a...

Port Authority RFP: Which one is it?

To access this new business opportunity, please login or become a member

Steve's breakdown: Proposals are due to The Port Authority of New York & New Jersey by 2 p.m. EST on March 13. Any questions regarding this RFP should be sent no later...

Type and press Enter to search