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Steve's breakdown: "Miami Gardens Issues RFP For Branding and Advertising of Super Bowl 2020." It's...
Steve's breakdown: Sometimes ya gotta pitch a BtoB account and here's one in the marketing...
Steve's breakdown: Salesforce buys Tableau for $15.3 billion and what do you think is going...
Steve's breakdown: UTC names new Carrier, Otis CEOs in preparation of the 3 way split...
Steve's breakdown: United Technologies will acquire Raytheon to become the world's second-largest aerospace-and-defense company by...
Steve's breakdown: Every once in a while we like to report on the new CMO...
Steve's breakdown: Rhode Island Commerce Corporation has brought in an ex-Northwestern Mutual exec to lead...
Steve's breakdown: We Company, AKA We Work, has been getting tons of money via investors...
Steve's breakdown: Here's a perfect example of a "hopefully" truly great product that can save...
Steve's breakdown: Way too much going on at Hitachi Vantara not to look into it....
Steve's breakdown: Yeah, Anadarko Petroleum Corporation is one of those and they're getting bought by...
Steve's breakdown: Recognize that guy in the middle. That's the JR Senator from Utah but...
Steve's breakdown: The "mispronunciations" campaign for MailChimp almost seemed like a dare. We kept waiting...
Steve's breakdown: There's probably no one who would argue that Boeing's brand is in some...
https://www.youtube.com/watch?v=p7ah1tEbhHs Steve's breakdown: PriceWaterhouseCoopers' new CMO let's it fly in this interview. He sounds like he...
https://www.youtube.com/watch?v=N2So4WfY0xk Steve's breakdown: Watson is now looking for mates to work with. He wants companies like Amazon, Microsoft...
https://www.youtube.com/watch?v=GibfM0FYj_g Steve's breakdown: Yeah, I guess we all this one coming but now it's for...
https://www.youtube.com/watch?v=PaN7zUzSMm4 Steve's breakdown: Symantec spends a ton on online advertising with CableTV and Radio rounding...
Steve's breakdown: The computer chip giant wants to bolster awareness of its role in supporting cutting-edge...
Steve's breakdown: Software AG has a new CMO and CTO but what about an ad agency? BTW: Software...
Steve's breakdown: Submissions are due by Dec. 17. Contact is Populous Americas marketing director Gina Leo...
Steve's breakdown: Here's a quick list of marketing positions you might want to check into....
Steve's breakdown: This is a public relations review but methinks looking into Juniper's marketing at the...
https://www.youtube.com/watch?v=8YdWGFrP7Eg Steve's breakdown: I can't believe BDO, an assurance, tax and financial advisory company, is still...
Steve's breakdown: U.S. Press Enterprises might be more of a BtoB lead but it also includes recruitment...
Steve's breakdown: Michelle Marian is now the CMO responsible for digital marketing strategy, demand generation and branding...
Steve's breakdown: We don't "do" much BtoB reporting but Vonage's new CMO, Rishi Dave, is coming...
Steve's breakdown: HP is a blue-chip client that just lost its CMO to Facebook. Will...
Steve's breakdown: We don't usually report on BtoB stories but this one sounds promising for...
Steve's breakdown: Last month we told you about the firing of Intel's CMO which you...
https://www.youtube.com/watch?v=Df_LG5LsGeE Steve's breakdown: Pipedrive, a CRM and sales tool, raises $50M to take on Salesforce and...
Steve's breakdown: I love this story. Capitalism strikes again to save the world from itself. William...
Steve's breakdown: Two reasons to call these folks: 1) They'll show you how to sell...
Steve's breakdown: When a company pays this much, you'll be sure they will be changes-a-comin'....
https://www.youtube.com/watch?v=JTzYNXWZHCU Steve's breakdown: UPS just brought in a new CMO which is on top of...
Steve's breakdown: The client is DOmedia. Deadline for submitting proposals is Friday, June 8 by 4:00...
Steve's breakdown: Intel just fired their CMO who started in 2014. No one knows why they...
Steve's breakdown: Looks like Cambridge Analytica will rise again as Emerdata. Can they pull off these brand acrobatics?...
https://www.youtube.com/watch?v=k2dZDdeQgVI Steve's breakdown: That's not a typo, the new CMO at Sprinklr is Grad Conn. I...
Steve's breakdown: Gulf Oil just filled a newly created position called Chief Marketing Officer. Wonder...
https://www.youtube.com/watch?time_continue=4&v=GcZHGonRF28 Steve's breakdown: One Word: Digital The priority at GE Digital is now on selling...
Steve's breakdown: When a brand has almost 100% of top-of-mind share like Andersen Windows, you'd...
Steve's breakdown: Between Indeed and LinkedIn, premium services like TheLadders has to step up their...
Steve's breakdown: "The biggest issue" at General Electric "seems to be a lingering preference for...
https://www.youtube.com/watch?v=ULDRGRuNXP8 Steve's breakdown: Federal-Mogul just got sold to Tenneco and the very old and tired agency relationship...
Steve's breakdown: AggregrateIQ and CubeYou are the latest data analytics firms to get slapped by...
Steve's breakdown: American Council on Exercise has already refreshed the brand, created a new logo and streamlined web...
Steve's breakdown: Lifespan is the brand and their account has been as high as $35...
Steve's breakdown: This $2 billion Canadian paper company seeks PR help in the United States....
Steve's breakdown: Say what you want about Cambridge Analytica but they were just doing their...
Steve's breakdown: No, not that one. The real one. I.B.M. The RFP went out March...
Town of Moultonborough Seeks Marketing Firm The Town of Moultonborough is seeking proposals from qualified...
Steve's breakdown: A copy of the RFP is available at infoPRRFP@bnydc.org. That kinda says it all...
Steve's breakdown: What took PriceWaterhouseCoopers so long to decide to get a new CMO? I...
https://www.youtube.com/watch?time_continue=76&v=aqOWj0SJin8 Steve's breakdown: VidCon and Viacom are joining forces and we expect Viacom to spend big-time this spring. It's...
Steve's breakdown: Proposals are due to The Port Authority of New York & New Jersey by 2...
Steve's breakdown: Twilio just stole Salesforce's major mouthpiece and they are not going to let that...
https://www.youtube.com/watch?v=IKGq_w56RnQ Steve's breakdown: Xerox is being taken over by Fuji and we believe there could be an...
Steve's breakdown: A) There's a PR pitch happening at Salesforce right now. (See article below)...
https://www.youtube.com/watch?v=fwcYbo7pjto Steve's breakdown: A 30 year Coca-Cola vet just took over Staples as CEO. Will...
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