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Steve’s breakdown: Say what you want about Cambridge Analytica but they were just doing their job. Did you know one of their clients is Ogilvy? My point is they are...
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Steve’s breakdown: Proposals are due to The Port Authority of New York & New Jersey by 2 p.m. EST on March 13. Any questions regarding this RFP should be sent no later...
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Steve’s breakdown: Xerox is being taken over by Fuji and we believe there could be an advertising opportunity to go with this union. Xerox, “So Easy A Chimp Can Do It” is...
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Steve’s breakdown: A 30 year Coca-Cola vet just took over Staples as CEO. Will the heydays off Staples advertising be coming back with this new CEO? Will the days of...
Steve’s breakdown: CarAdvise markets its mobile care service to Auto Shops, Car Dealerships, Insurance companies and many more. Then those companies offer CarAdvise to their customers. It would be a great...
Steve’s breakdown: Just in case you like to keep a toe in the BtoB waters, we occasionally offer this report. Enjoy! Artificial Intelligence Leader Beyond Limits to Drive Growth with...
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Steve’s breakdown: If your part of an agency network, you should probably call headquarters to see if they’re in this MicroSoft review. They might need your help. SEATTLE, WA: Microsoft‘s...
Steve’s breakdown: Last night was spent at Monmouth University to hear 4 companies pitch their business to a room full of investors and we think there are some possible leads...
Steve’s breakdown: You guessed it. It’s Kelly Services and they haven’t done anything exciting in a while. Now’s your time to impress the new CMO and impress companies Worldwide with...
Steve’s breakdown: Cannes has said they are changing but is it really communicating this stuff. And, as you know, organizations like this don’t have the chops to do the job...
Steve’s breakdown: It’s a great time to contact CSX which is an $11 million account. Contact Hunter Harrison in his CEO office at 904-359-3100 before he hires the replacements. JACKSONVILLE, FL &...
Steve’s breakdown: Enough with the wellness stuff. Now we’re talking about an active network intelligence company with a new CMO that’s ready to kick-it into high-gear. Contact them with alliances@Sandvine.com FREMONT, CA: Sandvine,...
Steve’s breakdown: Sometimes just knowing about good news about a company is enough to get a meeting. It happened to me when I was a young-buck with Seagrams. This time...
Steve’s breakdown: It’s hitting the fan at GE and we’re pretty sure a few ad agency relationships will be changing hands. This one is going to take some research but...
Steve’s breakdown: Here’s this week’s batch of BtoB CMOs. Diebold Nixdorf Names Watson As Chief Marketing Officer NORTH CANTON, OH: Diebold Nixdorf (NYSE: DBD) today announced Devon R. Watson has been...
Steve’s breakdown: Office Depot’s purchase of CompuCom Systems will probably spark a review of how to marketing the company’s services. CompuCom Systems currently does not have an AOR. DALLAS, TX: Office Depot took a first...
Steve’s breakdown: Here’s a fresh batch for y’all who delve into the BtoB. Cedexis Names Anshu Agarwal Chief Marketing Officer PORTLAND, OR: Cedexis, the leader in crowd-optimized application and content delivery...
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Steve’s breakdown: We know most of you don’t “do” BtoB but we don’t think it should be ignored so here’s a batch of 3 companies with new CMOs. Sungard Availability...
Steve’s breakdown: This RFP is for “Earned Media for Two High Profile Events and Launch of Global Initiative in September” held at the UN General Assembly. Contact us for the...
Steve’s breakdown: DuPont & Dow Chemical are now DowDuPont. Not sure how they are handling it because, frankly, this merger freaks me out and they’ll probably need to manage that situation. WILMINGTON,...
Steve’s breakdown: Bookable has a great idea and we think consumers would be a great target that they are totally missing. SEATTLE, WA: With rising home prices breaking records throughout the...
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Steve’s breakdown: We hate to see this sort of thing but it’s our job to report these types of stories. So . . . Faction Media & Factory Design Labs ad agencies in Denver...
Steve’s breakdown: What’s the deal with bringing in a consumer marketing guy into a BtoB position. Methinks we smell change in the air. (At least in marketing) Unify is the company and...
Steve’s breakdown: We have Equifax, nClouds and FPX all with new CMOs. Check into it. • Equifax Appoints Laura Wilbanks as Chief Marketing Officer ATLANTA, GA: Equifax Inc. (NYSE: EFX) today...
Steve’s breakdown: Verizon Business Markets has a new CMO and a recent interview gives you a road map of how to pitch the guy. Read on . . . . BASKING...
Steve’s breakdown: GE Ventures is the division looking and as we always say, find a new CMO – find a new client. The job description is below. MENLO PARK, CA: GE...
Steve’s breakdown: Watson has a new partner in Micheal Mendenhall as CMO. He has over a decade of marketing experience at Disney. If that doesn’t sounds like a marketing shift...
Steve’s breakdown: We have a Data Center company, a TV business and a Strategy Execution firm with new CMOs. Park Place Appoints Jennifer Deutsch as Chief Marketing Officer CLEVELAND, OH: Park Place...
Zscaler Appoints Howard Ting as Chief Marketing Officer SAN JOSE, CA: Zscaler, Inc., the leading cloud security company, today announced the appointment of Howard Ting as its new chief marketing...
Steve’s breakdown: We got cool/heating, telehealth, cybersecurity & a damage appraiser. Have at it! Phononic Expands Executive Team with Appointment of Mick Wilcox as Chief Marketing Officer DURHAM, NC: Phononic, the company...
Steve’s breakdown: The brand is Sears Home & Business Franchises and they include Carpet & Tile Cleaning, Air Duct Cleaning, Garage Solutions, Maid Services and Handyman Services. It’s kind of a small business...
Steve’s breakdown: Staples‘ new CMO was “global chief marketing and sales officer at the human capital firm Mercer where she helped grow revenue through branding, demand generation and data-driven digital experiences that...
Steve’s breakdown: We have four for ya today. They tend to come in bunches. ReliaQuest Appoints Kathleen Finato as Chief Marketing Officer TAMPA, Fla., May 23, 2017 /PRNewswire/ — ReliaQuest,...
Steve’s breakdown: Happy Friday. For our last post of the week we have a ByoB report. See if any of these spark your week end. CallidusCloud Appoints Andres Botero as...
Steve’s breakdown: Lowe’s has bought up Maintenance Supply Headquarters and Central Wholesalers to get into the professional-customer market. They’re gonna need and new marketing plan for that business and they don’t have anyone doing the...
Steve’s breakdown: Home Franchise Concepts franchises home businesses under the Budget Blinds, Concrete Craft & Tailored Living brands. The new CMO is tasked, among other things, awareness. That sounds like a fun...