Industry: Trade/Corp

BtoB New CMOs Report: Updated

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Two Country PR Review at Software Giant

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BtoB Report: New CMOs Updated May 21st

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Huge Merger = New Client

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9 Potential Clients seek CMOs

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American trucking client: What a concept

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Global shipping client: What a concept

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The Advertising Police Account

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7 potential clients looking for CMOs

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New CMOs in BtoB: Part 2

Steve’s breakdown: Gotta go where the leads are and the BtoB sector is not slowing down. At least there are so many BtoB companies, the supply never ends. MTBC Appoints Mike Cuesta CMO and Wesley Stolp EVP SOMERSET, NJ: MTBC, Inc., a leading provider of cloud-based healthcare IT solutions and services, today announced the addition […]

Bluest Blue Chip Could Be Shuffling Ad Agency Pie

Steve’s breakdown: “Will IBM’s New CEO Shake Up the Company or Simply Shuffle the Pieces?” is the headline from ClouldWars.co. We think there’s something to that statement. Check out their article in search of an opening. You know there is one . . . ARMONK, NY: As career-lifer Arvind Krishna takes control of 109-year-old IBM, […]

BtoB New CMO Report

Steve’s breakdown: Every once in a while we like to keep you all up on CMO movement with BtoB clients. Here’s Monday’s batch . . . Securitygate.io Announces New Chief Marketing Officer and Plans for Expanding Across Texas SecurityGate.io, an integrated risk management platform for critical infrastructure, and the leader in automating cyber security risk assessments […]

Bluechip corporate accounts always lift an agency roster

Steve’s breakdown: Lockheed Martin is the kind of corporate account any agency should have and this one has a new CEO. So if anybody has a military or defense background at your agency, leverage that with the Congratulatory email your going to send the new CEO. Then you may want to give Robert S. Rangel […]

Targeting capital markets sector: New CMO

Steve’s breakdown: Kathy Schneider will have global responsibility for First Derivatives’ marketing strategy, including brand, demand generation and communications. In this role, she will drive the company’s global go-to-market approach and brand strategy to support First Derivatives’ growth ambitions. Know what any of this means, cause I don’t, then you’re half way there. Give her […]

Outsider becomes CEO: We’re hoping she’ll take care of advertising

Steve’s breakdown: United Parcel Service hasn’t had a good campaign in a while. Remember “What can brown do for you?” YIKES! Now they have spots that are all over the place strategically speaking. Hopefully this spring will bring with it a breathe of fresh air in advertising. SANDY SPRINGS, GA: United Parcel Service Inc. said […]

New CMO: Hemp & CBD-infused nutritional, sports, body care & spirits products

Steve’s breakdown: Cures & Botanical Distribution has a new CMO who was at HeyGoToMarketing.com where they say, and I quote: Not Hitting Your Local SEO/PPC Marketing Goals? We are Marketing Experts at Driving & Turning Traffic into Conversions with a Focus on Building Customer Loyalty & Retention! YIKES! Maybe he can use some real marketing […]

Small business APP could big business client for you

Steve’s breakdown: Ex-Buzzfeed, Nike, Paramount, and Activision marketing leader, Orlando Baeza, joins Kajabi as CMO to continue serving more business owners around the world. Their marketing right now is pretty “ClickFunnelly” and we think they could do better IRVINE, CA: Kajabi, a leading all-in-one online business platform, announced that Orlando Baeza has joined its leadership […]

Bringing back the CMO position by Storm

Steve’s breakdown: Sorry for the pun but it’s almost 5 and I’m at the BrandWeek conference and my writing feels like a slow moving front through my brain. Dammit, I did it again! Anyway, AccuWeather got rid of the CMO position and brought it back. (Just like Coca-Cola did) Anyway, what a perfect time to […]

The Bluest Blue Chip Account Uproar

Steve’s breakdown: IBM’s Ginni Rometty Steps Down As CEO Causing Major Executive Reshuffle is the headline and there will be a line at the account. ARMONK, NY: IBM CEO Ginni Rometty announced that she will resign from her role, and be replaced by the company’s current Senior Vice President for Cloud and Cognitive Software. The […]

Want to do “Good” around the world? Here’s your lead

Steve’s breakdown: Sometimes you need a client that helps you sleep at night and you can tell the kids about. We think Rainmaker is that kind of client. They just got a new CEO in Michael Skinner at a time that momentum is on their side. Might as well help push that along! Their number […]

BtoB client could open door to hundreds of smaller BtoC clients

Steve’s breakdown: So Curate is looking for a CMO and maybe you have the perfect match for this BtoB client that services hundreds of wedding and event companies with their platform. It could be a totally speed dating situation once you win Curate . . . The CMO description post is below ST. LOUIS, MO: The […]

BtoB lead that advertises on TV

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Mobile marketing platform issues RFP

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High Flying Corporate Account is Born

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BtoB New CMO Report

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Troubled Brand Needs a Super Bowl Moment!

Steve’s breakdown: There’s probably no one who would argue that Boeing’s brand is in some trouble. They even sent out a video message from the company’s Chairman to the world. What might be the next move for Boeing is to go into full pitch mode to get great ideas OR try the big money moment. […]

$150 Million Tech BtoB Account w/ New CMO

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BtoB Lead in Virginia without agency

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Global architectural design firm seeks PR agency

Steve’s breakdown: Submissions are due by Dec. 17. Contact is Populous Americas marketing director Gina Leo Stingley, [email protected] Populous-PR-Agency-RFP KANSAS CITY, MO: Global architectural design firm Populous is looking for a PR agency that can help raise the company’s pro­file in the U.S. next year. The Kansas City, MO-based design firm, which is known primarily for […]

Vacant Marketing Positions to look into

Steve’s breakdown: Here’s a quick list of marketing positions you might want to check into. Maybe you know someone for a spot or maybe you’re looking for an excuse to call one of these companies. Job Vacancies Executive Director, Chief Marketing Officer Lenovo Chicago, IL Global Head (CMO) of Print Marketing HP Palo Alto, CA […]

Money gets tight for PR account: In Review

Steve’s breakdown: This is a public relations review but methinks looking into Juniper‘s marketing at the same time will do more help than harm. Mr. Eric Andrews at [email protected] is the Vice President, Marketing Operations. SUNNYVALE, CA: Networking giant Juniper is reviewing its PR support, seven years after it hired Edelman to handle its global PR business. Individuals […]

Trucking account lead!

Steve’s breakdown: U.S. Press Enterprises might be more of a BtoB lead but it also includes recruitment if that’s your thing. Give it a look. CHATTANOOGA, TN: U.S. Xpress Enterprises announced today the promotion of Justin Harness from Sr. VP of Dedicated Operations to Chief Marketing Officer of U.S. Xpress, Inc. Harness began his career with U.S. Xpress […]

Job site company is turning up the heat on digital marketing

Steve’s breakdown: Michelle Marian is now the CMO responsible for digital marketing strategy, demand generation and branding for career sites: Dice, eFinancialCareers and ClearanceJobs. We suspect spending in those areas will grow as well as the company taking a second look at their present agency roster. NEW YORK, NY & DENVER, CO: DHI Group, Inc. (NYSE: DHX) announced today it […]

$40 million Phone Account Fines a Digital Ringer

Steve’s breakdown: We don’t “do” much BtoB reporting but Vonage’s new CMO, Rishi Dave, is coming from Dun & Bradstreet and has been named as a Top Digital Marketer by BtoB Magazine. So now you know what angle your pitch should be coming from. HOLMDEL, NJ: a business cloud communications leader, today announced it has appointed Rishi Dave as […]

$15 million tech client is forced to hire new CMO

Steve’s breakdown: HP is a blue-chip client that just lost its CMO to Facebook. Will the new guy what to make his mark on the company in a very public way? Most do so a call of congratulations is in order to start the conversation. PALO ALTO, CA: HP Inc. announced that Vikrant Batra will succeed […]

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