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Steve’s breakdown: Gotta go where the leads are and the BtoB sector is not slowing down. At least there are so many BtoB companies, the supply never ends. MTBC Appoints Mike Cuesta CMO and Wesley Stolp EVP SOMERSET, NJ: MTBC, Inc., a leading provider of cloud-based healthcare IT solutions and services, today announced the addition […]
Steve’s breakdown: “Will IBM’s New CEO Shake Up the Company or Simply Shuffle the Pieces?” is the headline from ClouldWars.co. We think there’s something to that statement. Check out their article in search of an opening. You know there is one . . . ARMONK, NY: As career-lifer Arvind Krishna takes control of 109-year-old IBM, […]
Steve’s breakdown: Every once in a while we like to keep you all up on CMO movement with BtoB clients. Here’s Monday’s batch . . . Securitygate.io Announces New Chief Marketing Officer and Plans for Expanding Across Texas SecurityGate.io, an integrated risk management platform for critical infrastructure, and the leader in automating cyber security risk assessments […]
Steve’s breakdown: Lockheed Martin is the kind of corporate account any agency should have and this one has a new CEO. So if anybody has a military or defense background at your agency, leverage that with the Congratulatory email your going to send the new CEO. Then you may want to give Robert S. Rangel […]
Steve’s breakdown: Kathy Schneider will have global responsibility for First Derivatives’ marketing strategy, including brand, demand generation and communications. In this role, she will drive the company’s global go-to-market approach and brand strategy to support First Derivatives’ growth ambitions. Know what any of this means, cause I don’t, then you’re half way there. Give her […]
Steve’s breakdown: United Parcel Service hasn’t had a good campaign in a while. Remember “What can brown do for you?” YIKES! Now they have spots that are all over the place strategically speaking. Hopefully this spring will bring with it a breathe of fresh air in advertising. SANDY SPRINGS, GA: United Parcel Service Inc. said […]
Steve’s breakdown: Cures & Botanical Distribution has a new CMO who was at HeyGoToMarketing.com where they say, and I quote: Not Hitting Your Local SEO/PPC Marketing Goals? We are Marketing Experts at Driving & Turning Traffic into Conversions with a Focus on Building Customer Loyalty & Retention! YIKES! Maybe he can use some real marketing […]
Steve’s breakdown: Ex-Buzzfeed, Nike, Paramount, and Activision marketing leader, Orlando Baeza, joins Kajabi as CMO to continue serving more business owners around the world. Their marketing right now is pretty “ClickFunnelly” and we think they could do better IRVINE, CA: Kajabi, a leading all-in-one online business platform, announced that Orlando Baeza has joined its leadership […]
Steve’s breakdown: Sorry for the pun but it’s almost 5 and I’m at the BrandWeek conference and my writing feels like a slow moving front through my brain. Dammit, I did it again! Anyway, AccuWeather got rid of the CMO position and brought it back. (Just like Coca-Cola did) Anyway, what a perfect time to […]
Steve’s breakdown: IBM’s Ginni Rometty Steps Down As CEO Causing Major Executive Reshuffle is the headline and there will be a line at the account. ARMONK, NY: IBM CEO Ginni Rometty announced that she will resign from her role, and be replaced by the company’s current Senior Vice President for Cloud and Cognitive Software. The […]
Steve’s breakdown: Sometimes you need a client that helps you sleep at night and you can tell the kids about. We think Rainmaker is that kind of client. They just got a new CEO in Michael Skinner at a time that momentum is on their side. Might as well help push that along! Their number […]
Steve’s breakdown: So Curate is looking for a CMO and maybe you have the perfect match for this BtoB client that services hundreds of wedding and event companies with their platform. It could be a totally speed dating situation once you win Curate . . . The CMO description post is below ST. LOUIS, MO: The […]
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