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Steve’s breakdown: There’s probably no one who would argue that Boeing’s brand is in some trouble. They even sent out a video message from the company’s Chairman to the world. What might be the next move for Boeing is to go into full pitch mode to get great ideas OR try the big money moment. […]
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Steve’s breakdown: Submissions are due by Dec. 17. Contact is Populous Americas marketing director Gina Leo Stingley, gina.stingley@populous.com Populous-PR-Agency-RFP KANSAS CITY, MO: Global architectural design firm Populous is looking for a PR agency that can help raise the company’s profile in the U.S. next year. The Kansas City, MO-based design firm, which is known primarily for […]
Steve’s breakdown: Here’s a quick list of marketing positions you might want to check into. Maybe you know someone for a spot or maybe you’re looking for an excuse to call one of these companies. Job Vacancies Executive Director, Chief Marketing Officer Lenovo Chicago, IL Global Head (CMO) of Print Marketing HP Palo Alto, CA […]
Steve’s breakdown: This is a public relations review but methinks looking into Juniper‘s marketing at the same time will do more help than harm. Mr. Eric Andrews at eandrews@juniper.net is the Vice President, Marketing Operations. SUNNYVALE, CA: Networking giant Juniper is reviewing its PR support, seven years after it hired Edelman to handle its global PR business. Individuals […]
Steve’s breakdown: I can’t believe BDO, an assurance, tax and financial advisory company, is still running the “People Who Know, Know BDO”. First of all, the campaign is so lazy it looks like a ripoff of the TSO campaign of the ’90s. (see below) Secondly, nobody knows. Do you know about BDO? Sounds like BBDO doesn’t […]
Steve’s breakdown: U.S. Press Enterprises might be more of a BtoB lead but it also includes recruitment if that’s your thing. Give it a look. CHATTANOOGA, TN: U.S. Xpress Enterprises announced today the promotion of Justin Harness from Sr. VP of Dedicated Operations to Chief Marketing Officer of U.S. Xpress, Inc. Harness began his career with U.S. Xpress […]
Steve’s breakdown: Michelle Marian is now the CMO responsible for digital marketing strategy, demand generation and branding for career sites: Dice, eFinancialCareers and ClearanceJobs. We suspect spending in those areas will grow as well as the company taking a second look at their present agency roster. NEW YORK, NY & DENVER, CO: DHI Group, Inc. (NYSE: DHX) announced today it […]
Steve’s breakdown: We don’t “do” much BtoB reporting but Vonage’s new CMO, Rishi Dave, is coming from Dun & Bradstreet and has been named as a Top Digital Marketer by BtoB Magazine. So now you know what angle your pitch should be coming from. HOLMDEL, NJ: a business cloud communications leader, today announced it has appointed Rishi Dave as […]
Steve’s breakdown: HP is a blue-chip client that just lost its CMO to Facebook. Will the new guy what to make his mark on the company in a very public way? Most do so a call of congratulations is in order to start the conversation. PALO ALTO, CA: HP Inc. announced that Vikrant Batra will succeed […]
Steve’s breakdown: We don’t usually report on BtoB stories but this one sounds promising for a consumer centric agency. Plus now the have big money behind them so ad budgets could be desirable. Mr. Neville Letzerich is the CMO and he just joined the company in May. Here’s his email: nLetzerich@duosecurity.com ANN ARBOR, MI & […]
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Steve’s breakdown: Pipedrive, a CRM and sales tool, raises $50M to take on Salesforce and Microsoft. Timo Rein is the CEO and ex-salesman. Here’s something you might want to mention to Timo: The very first line of copy in the very first video on their YouTube channel is incorrect. Holy Crap! (most people are not interested in […]
Steve’s breakdown: I love this story. Capitalism strikes again to save the world from itself. William J. Comcowich is the founder and lead contact. STRATFORD, CT: Media monitoring and measurement company Glean.info has introduced the first news monitoring service designed to identify fake news content. Unlike traditional media monitoring and press clipping services, where clients aim […]
Steve’s breakdown: Two reasons to call these folks: 1) They’ll show you how to sell on Amazon . . . and who isn’t selling on Amazon – really? 2) They are so tied up in their own heads, they are not thinking straight in regards to real advertising. Get the new CMO on the right […]
Steve’s breakdown: When a company pays this much, you’ll be sure they will be changes-a-comin’. Either Darling Advertising or Y&R has the account. Click here for the latest creative. HOUSTON, TX: KKR & Co.’ will pay $8.3 billion to buy BMC Software, sources said — marking the buyout shop’s biggest acquisition in years. Henry Kravis’ […]
Steve’s breakdown: UPS just brought in a new CMO which is on top of another CMO they promoted last year. Couple that with the fact they haven’t had an agency review in almost ten years and this account could get interesting real soon. ATLANTA, GA: UPS (NYSE: UPS) today appointed Kevin Warren to the position of Chief […]
Steve’s breakdown: The client is DOmedia. Deadline for submitting proposals is Friday, June 8 by 4:00 PM. Contact is Cody Riebe, public relations and content specialist, 419/290-6451 or cody@domedia.com. COLUMBUS, OH: Software company DOmedia is seeking an agency partner to serve as a go-to provider for a series of PR services-related projects. The Columbus, OH-based company […]
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Steve’s breakdown: Looks like Cambridge Analytica will rise again as Emerdata. Can they pull off these brand acrobatics? Not sure so maybe you should be giving them a call. Here is what we have in contacts (I think it’s hilarious they use .org): Mr. Darren Bolding at darren.bolding@cambridgeanalytica.org is the CTO Mr. Kyle G. Smith at kyle.smith@cambridgeanalytica.org is […]
Steve’s breakdown: That’s not a typo, the new CMO at Sprinklr is Grad Conn. I think we should double check him diploma. Anyway, it’s not a great time to be in the consumer information mining business which could be a great reason this guy could use some help navigating these waters. NEW YORK, NY: Sprinklr, the world’s leading […]
Steve’s breakdown: Gulf Oil just filled a newly created position called Chief Marketing Officer. Wonder what the plan is . . . corporate brand work? To keep things straight, Gulf is a subsidiary of Cumberland Farms which is the retail side of the business. WELLESLEY HILLS, MA: Gulf Oil today announced that Sue Haydenhas joined the company as […]
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Steve’s breakdown: When a brand has almost 100% of top-of-mind share like Andersen Windows, you’d think they would go in for the kill. But these guys really haven’t but maybe the dark-side will be strong with this one! The new CMO certainly understands the concept being from Star Bucks. BAYPORT, MN: Andersen Corporation has appointed Annie Zipfel senior […]
Steve’s breakdown: Between Indeed and LinkedIn, premium services like TheLadders has to step up their efforts and hiring this marketing chief is a positive start. Now they should get rid of that ad agency that’s been hanging around for 8 years (Stein) and really start anew! NEW YORK, NY: Ladders, Inc., today announced the appointment of […]
Steve’s breakdown: “The biggest issue” at General Electric “seems to be a lingering preference for an insider perspective.” If that doesn’t say it’s time to call GE, I can’t help ya. There are over 30 agencies working somewhere on this company’s business and it’s clearly time for change! Pick a division and go. http://www.geappliances.com/ http://www.geautomation.com/ […]
Steve’s breakdown: Federal-Mogul just got sold to Tenneco and the very old and tired agency relationship Federal has is ready for freshening. That’s your cue! Laura Soave at laura.soave@federalmogul.com is the SVP & CMO. SOTUTHFIELD, MI: Activist investor Carl Icahn said on Tuesday he was selling auto parts maker Federal-Mogul to Tenneco in a $5.4 billion deal […]
Steve’s breakdown: AggregrateIQ and CubeYou are the latest data analytics firms to get slapped by the Facebook over the elections. The great thing about all this new business wise is traditional marketing and PR are the only things that can help these companies. If they use their own methods, that will defeat the purpose of […]
Steve’s breakdown: American Council on Exercise has already refreshed the brand, created a new logo and streamlined web experience. Now it’s time for advertising and as far as we can see, there is no agency of record. SAN DIEGO, CA: The American Council on Exercise (ACE), a global certifier of health coaches and exercise professionals, has announced the […]
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Steve’s breakdown: Say what you want about Cambridge Analytica but they were just doing their job. Did you know one of their clients is Ogilvy? My point is they are trying to keep their head above water during this whole thing and we believe some good old fashion corporate TV advertising will help. Right now […]
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