“Cruiseline” seeks CMO

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Steve's breakdown: American Queen Steamboat Company is the client and if you can find their next CMO, you just might have another client on your hands. NEW ALBANY, IN: The...

Space Jet?

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Steve's breakdown: They are rebranding Mitsubishi Aircraft Corporation Space Jet. Yeah, sink your teeth into that one! Jeff Dronen seems to be a spokes-person over their while Gord Preston is...

Deutsche Bank, Southwest & Anti-Gun Groups

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Steve's breakdown: I believe the line is "when life gives you lemons, make lemonade". Sometimes headlines make you think, I can help these folks if I only knew a little bit...

Land a 5 year plan with hovering client

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Steve's breakdown: Blade Urban Air Mobility has a five year plan with Bell Helicopter so if you play your cards right and get in close with both companies, you might...

Troubled Brand Needs a Super Bowl Moment!

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Steve's breakdown: There's probably no one who would argue that Boeing's brand is in some trouble. They even sent out a video message from the company's Chairman to the world....

As we predicted: Travel Brand goes into Review

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https://www.youtube.com/watch?v=3yfKPl8TTHM Steve's breakdown: Just last week we told y'all about this and we hope you made the right moves swiftly! NEWTON, MA: TripAdvisor is reviewing its global media planning and...

Airline Accounts + Government Shutdown = Opportunity

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Steve's breakdown: Airlines are keeping a stiff-upper-lip regarding the shut-down but that's all for the shareholders. What's happening in their conference rooms is probably another story. The fact is every...

There needs to be a plan when this happens

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Steve's breakdown: It happened again and the agencies of Royal Caribbean are sitting on their hands. Why isn't there a protocol for agencies when people get sick. It's worth thinking about and...

Train Line Lead with a brand You’ve Always Wanted

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Steve's breakdown: Virgin Trains USA is rebranding Brightline railroad in Florida and expanding north and west. Who's doing the advertising? This story comes to us from Curbed Atlanta ATLANTA, GA: For...

Trucking account lead!

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Steve's breakdown: U.S. Press Enterprises might be more of a BtoB lead but it also includes recruitment if that's your thing. Give it a look. CHATTANOOGA, TN: U.S. Xpress Enterprises announced today the...

P&G Exec gets in “The Drivers Seat”

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https://www.youtube.com/watch?v=Hcl1P0WzTAY Steve's breakdown: Hertz, Dollar and Thrifty just got a new senior director of external communications. Makes one wonder what other changes there will be . . . BTW: Remember this Clio...

Find the CMO, Win the Account

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Steve's breakdown: Hornblower cruises are fishing for  new CMO and if you can hook them up, you'll have a new client. It's that simple. SAN FRANCISCO, CA: Do you share Hornblower's passion...

Bus company’s PR RFP

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Steve's breakdown: The contact point is PRProposals@coachusa.com and responses are due to September 28th. Email us for the RFP. ELIZABETH, NJ: Megabus.com is looking for a PR firm to handle a two-year $500K...

Fly into becoming International . . .

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Steve's breakdown: . . . by throwing your hat into the ring for the Malaysia Airlines creative, social and media pitch. Here's CMO's email address: arved.muehlen@malaysiaairlines.com EL SEGUNDO, CA: Malaysia Airlines (MAB)...

Global Airline Pitch with RFP

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Steve's breakdown: Singapore Airlines has called an integrated pitch for an agency or agencies to handle its strategy, brand and creative, media, content, website/app, and production duties. Submissions are due September...

Airline Seeks Cheaper Agency

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https://www.youtube.com/watch?v=V2SnXpqR0kU Steve's breakdown: It's hitting the fan at JetBlue and if you can do it cheaper than their present agency, you just might have an airline on your client roster....

Another reason to pitch Lyft

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Steve's breakdown: Last week we told you about the funding Lyft received now we have another reason to call a Lyft. They just bought Motivate. The company that runs Citi Bike's in...

Raising the creative bar for 60 brands

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Steve's breakdown: Virgin is taking a second look at every brand under the company name. Brand director Lisa Thomas is the lead contact to discuss any creative projects. NEW YORK,...

Airline Nightmares and NB

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We hate to talk about accidents and airlines but every time they happen, a newly hired ad agency or PR firm follows. Every Time! Malaysia Airlines is a good example....

Global Airline in Review

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Steve's breakdown: Cathay-Pacific is conducting its first major agency pitch in 25 years after a request for information was sent to dozens of agencies last week. If you did not get...

USA Exclusive: Rental Company Looking at Global Review

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https://vimeo.com/99183702 Steve's breakdown: Avis is reviewing their Euro ad account but WAIT, there's more. They are "also looking at consolidating the business globally". So which is it? Doesn't matter because...

Port Authority RFP: Which one is it?

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Steve's breakdown: Proposals are due to The Port Authority of New York & New Jersey by 2 p.m. EST on March 13. Any questions regarding this RFP should be sent no later...

Florida Turnpike advertising RFP

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Steve's breakdown: The response due date is 2/26/18 and the RFP can be seen at this link or you can email us for the document. OCOEE, FL: Sealed Invitation to...

Founder gets back his airline

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Steve's breakdown: A guy with an ego like his will love to hear from ad agencies from the States. Are you kidding? I guarantee you'll get at least a conference...

Last Call Friday: 3 for the Road

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Steve's breakdown: Wynn Resorts has got a PR problem, Dixie Classic has an REF in Winston-Salem and the Federal Railroad Administration seeks internal communications support. Wynn shares tumble 10% after reports...

New North American Airline Account is Born

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Steve's breakdown: Delta and WestJet are creating a new company. Think Molson/Coors back in the days. New account needs a new agency! ATLANTA, GA & CALGARY, Canada: Delta Air Lines...

Two Words: Flying Cars

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https://www.youtube.com/watch?time_continue=21&v=nuFSh7N0Nhw Steve's breakdown: NASA is working with Uber on its flying taxi project but who's handling communications? If I were you, I'd say "me". Uber partnered with NASA on it...

Cruise Line Marketing has new Captain

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Steve's breakdown: Regent Seven Seas Cruises, which is part of Norwegian Cruise Line, just brought one-of-their-own on board as CMO. We suspect she'll be checking into advertising considering the brand has made...

Global PR review for Global Airline

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Steve's breakdown: You're going to have to move fast for this British Airways PR review. The budget is $1.3 million. Try John Lampl at (646) 321-7809. He's the Vice President of Corporate...

International airport puts PR account in review

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Steve's breakdown: The Heathrow Airport contacts for this review seem to be Nigel Milton, director of comms and Josephine Roberts, head of media. Phone +44 844 335 1801. LONDON, UK: Heathrow Airport has...

Help make flight shopping not about price

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Steve's breakdown: Have you heard of Routehappy? Well you will once the new CMO steps into action. Maybe you should be by her side? NEW YORK, NY: Airline content platform Routehappy...

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