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Steve's breakdown: Just because a client sells the most luxurious toys and services does not mean their creative follows suit. Take these three beauties for instance. So pick up a...
Steve's breakdown: High-end bling company, Tiffany, is launching a men's jewelry collection. It's a brand new thing for the client and we're wondering who's handling the advertising cause "men" are...
Steve's breakdown: "Valérie Hermann Exiting Ralph Lauren" is the headline and everything she built is now up in the air. You have 'til September 30th to figure it out. NEW...
Steve's breakdown: With a 20% drop in sales, Maserati's new COO is sure to be taking a very close look at advertising considering his background at Nike. AUBURN HILLS, MI:...
Steve's breakdown: "Sotheby’s auction house is being taken private by group controlled by art collector Patrick Drahi" is the headline. If you think this guy, after 31 years, is going...
Steve's breakdown: In an interview with Boating Industry, Mercury Marine's CMO said the company’s efforts to move away from functional marketing messaging, i.e., features and specs, to storytelling is happening....
Steve's breakdown: The headline is: Mondomarine reveals new Classic line inspired by Ferrari and Lamborghini Gran Turismo. Luca Dini: "our target was an evolution, yes, but without distorting the original...
Steve's breakdown: There's no AOR over at Burberry but there is a new CMO. Rod Manley NEW YORK, NY & LONDON, UK: Burberry has appointed Rod Manley to the post of...
Steve's breakdown: This is a lead that was heard about on the street. There is no article about this media/social media review because it's confidential and ongoing. Might be worth...
Steve's breakdown: So this one can be complicated if you pay too much attention to all the cooks in the kitchen of this brand so let's take from the USA...
Steve's breakdown: Bankruptcy will be a thing of the past for the legendary guitar company on Nov. 1. That's right, Gibson will also have a new CEO, CMO, CFO & CPO....
Steve's breakdown: Christie’s Announces New CMO which, believe it or not, is a 10 figure account! We believe her email address is AWexler@christies.com NEW YORK, NY: Christie’s Auction House, one of the...
Steve's breakdown: CigarClub.com just hired an advertising savvy exec as CMO and we suspect she'll be taking this 2 year old onto the next level. That's going to take a savvy agency....
https://www.youtube.com/watch?v=l-COuzsEP9k Steve's breakdown: The featured video was done last fall. Someone probably liked it but we suspect the new CMO will have other feeling. See for yourself. OOOF! NEW YORK,...
Steve's breakdown: Introducing Grand Seiko Corp. of America. They will be selling watches in the $2200 to $60,000 range. No word on the agency of strap one on and get to...
Steve's breakdown: Versace? Yeah, they are going to change the name of Versace. Look, I'm not the king of fashion branding by any stretch of the imagination but Wha-WHAT? Are they kidding?...
Steve's breakdown: Former Rolls-Royce Motors Cars President is now VP of Marketing at Porsche. And not for nothin', their AOR is not having a great year and it may be a great...
https://www.youtube.com/watch?v=5AUAP8cHWd8 Steve's breakdown: Did you see what Stephen Colbert did last night to the Bijan brand? More specifically, their Wearable Art line. Go 5 minutes and 39 seconds in to the...
Steve's breakdown: Pirch, The high-end appliance retailer, is on the move and this new CEO could be the perfect reason to look into the account. Read on . . . SAN...
Steve's breakdown: After 108 years Chanel has opened its books. Is the company is felling a bit randy and anything could be next. Okay . . . How about getting rid...
https://www.youtube.com/watch?v=q11UD-6XT-8 Steve's breakdown: Goop hires its first Chief Marketing Officer from YNAP as it plots European expansion. Those two statements plus no agency means it's going to be a mess in...
Steve's breakdown: You can't get nicer than a diamond chain in Canada. Spence Diamonds has it all for the agency looking to break into new territory - "categorically" & regionally. VANCOUVER, Canada: North American...
Steve's breakdown: Here's an account from my Margoetes|Fertitta days. "Greatest client ever" was the word from the account team so put on your Agencys' Best and pucker-up. "Prospective agencies have...
Steve's breakdown: Here's one of those situations when the head of marketing talks, talks, talks about their plans but you don't know whether they have it all done or that...
https://www.youtube.com/watch?v=keE-EBO-B0I Steve's breakdown: Movado has a new Chief Digital Officer and a VP of Social Media. Who does their digital work? Nobody! So get your fashion portfolio out and charge!...
https://www.youtube.com/watch?v=tGuNdkyvfSc Steve's breakdown: There was last year's Lady Gaga Super Bowl spot and now this year's exit of a 30 year brand vet. These events and the slump in sales...
Steve's breakdown: Seems Ralph Lauren's move into digital has sparked a fire in the Luxury marketing marketplace. It's time to go back to every Lux brand you've pitched in the...
Steve's breakdown: Christopher Designs has brought in a CMO from the outside and we suspect he'll want to make his mark quickly. The work they are doing now seems all over the...
Steve's breakdown: All of these companies are worth looking into because, you know, retail has to advertise. Plus new CEOs tend to shake things up and they can do it...
Steve's breakdown: David Yurman is all about photography, digital and driving folks to their vacation locations. This new CMO is an obvious choice but her experience in sports partnerships is new. Could...
Steve's breakdown: Noblemen, an online store that offers high end men’s leather bags without the designer label prices, proudly announces today they will be launching a Kickstarter crowdfunding campaign for their...
Steve's breakdown: Ultra-Luxury brand are pairing up to offer one-time deals and we are sure these companies would love to hear your ideas for the next grand coupling. Make this...
https://www.youtube.com/watch?v=vQJVwYlLTEs Steve's breakdown: Douglas Elliman just bought Beverly Hills-based Teles Properties and they will be rebranding those 20 offices with 500 agents. Douglas Ellian does not use an agency-of-record so this might be a...
https://www.youtube.com/watch?v=u8TqDxbmoSA Steve's breakdown: Jimmy Choo is the brand and Michael Kors is the new owner. Their AOR is listed as AR New York but they haven't done work for them in years....
Steve's breakdown: Louis Vuitton has just launched a smart watch but who's handling advertising? They do not have an AOR and they have to get the word out! NEW YORK, NY:...
Steve's breakdown: Woodinville Whiskey Company is the distiller and it was purchased by one of the world's largest luxury brands. Expect Moët to move on marketing very soon. WOODINVILLE, WA: Another local distiller...
Steve's breakdown: The nation's largest specialty candy retailer may soon get even bigger with the acquisition of It’Sugar. And they have big plans for the brand so now's the time to make...
Steve's breakdown: Neiman Marcus has taken itself off the block and now they need to put itself back together again. I'm thinking a corporate campaign pitch would be in order. DALLAS,...
https://www.youtube.com/watch?v=tGuNdkyvfSc Steve's breakdown: What is Tiffany to do with Lady Gaga? Sales are down, the stock is down and shareholders are making noise. Maybe they didn't utilize her correctly. Maybe they shouldn't have used...
Steve's breakdown: Signet has had it's problems as you can see by our reporting below from February. Whether or not the CMO just bailed is not known but now they're...
Steve's breakdown: Check out what the ex-chief engineer is doing at his own company - Lucid Motors. He's got an uphill battle because Elon Musk is a media maniac. That's...
https://www.youtube.com/watch?v=N4wgUBcdyqY Steve's breakdown: Mazda wants their new CMO to lead the upscale climb of the brand and it's not going to be easy. I mean, here's an entire company that hasn't...
Steve's breakdown: 1863 is when Frye was born and now they have the partners & capital to go global. They haven't done any serious marketing in a while but this move...
Steve's breakdown: Remember Atlantis, Paradise Island? I don't know why they have to relaunch but they're bringing in a new CMO to do just that. BTW, as far as I can...
Steve's breakdown: We have a "consumer products" person walking into a hospitality job. You know they are gonna need a hand. Might as well be you're luxury-minded head doing the work. BTW:...
https://www.youtube.com/watch?v=vZRncaI6Lw8 Steve's breakdown: Luxury, luxury, luxury! That's what's going on at this account. The new guy came from Simon, the mall real estate company. Things aren't going so well in...
Steve's breakdown: A few months ago we told you guys to go after this company. (look it up) Now one of their brands has a President. The budgets aren't big...
https://www.youtube.com/watch?v=-wm_0NgXGXE Steve's breakdown: Even though Tiffany's aired their first Suer Bowl ad last night, we still think it's worth looking into this account; especially if reaction to the ad is lukewarm. Reed Krakow is...
https://www.youtube.com/watch?v=OEnMedl2_mk Steve's breakdown: Charlotte Blechman is that friend and we expect Tom Ford to give her a lot of rope. Maybe you can get in on that. NEW YORK, NY: The fashion...
Steve's breakdown: You might have heard. It's hitting the fan over at Macy's but sales at Macys.com were up double digits so we expect they will be investing heavily in digital. If that's in...
Steve's breakdown: This time it's JetSmarter and you should probably look into handling their advertising because this time it's got to work! Do you do Luxury - Travel - Clients that are billionaires?...
Steve's breakdown: This purchase includes the Château Lafite Rothschild brand among others. Worth looking into if Luxury & Wines are in your wheelhouse. Their contact info: 500 Mamaroneck Ave., Harrison, NY 10528 800-946-3110 info@PasternakWine.com HARRISON,...
Steve's breakdown: Okay, so Bain doesn't have the best well-known record with turn-arounds but maybe they'll do the right thing with this online pioneer and give it a marketing shot...
Steve's breakdown: Sergey Petrossov is the founder and Joaquin Avino is the SVP of Business Development. One of those guys should have the RFP. Here's the number: 954-315-0091 Become a member of Ratti...
Steve's breakdown: In case you didn't know, Luxury Retreats is the world's leading luxury vacation rental company, offering over 3,000 homes in 95 destinations. The new CMO is called a Chief...
https://www.youtube.com/watch?v=OAil92C7ous Steve's breakdown: Kering has an impressive group of subsidiaries which would be great to get on your new business target list. They include Alexander McQueen, Balenziaga, Bottega Veneta, Boucheron, Brioni, Christopher Kane, Fnac, Girard-Perregaux, Gucci, JeanRichard, McQ, Pomellato, Dodo, Qeelin, Saint Laurent Paris, Sergio...
Steve's breakdown: Quick hint, the Avenir strategy is likely to mirror the highly successful Denali nameplate of the automaker’s GMC truck brand which has enabled its pickups and SUVs to...
Steve's breakdown: The firm owns such iconic brands in the luxury space such as Cartier, Montblanc, Baume & Mercier and Piaget. Not sure who's handling the pitch so stay tuned....
Steve's breakdown: Who knows how these guys are on the up-and-up but come on, where talking diamonds. NEW YORK, NY: The Diamond Producers Association (DPA) has announced the appointment of...
Steve's breakdown: Lionhearted Capital gave a lot of clues regarding their new CMO's background that you can leverage in introductions. Might as well give it a whirl if luxury Real Estate is...
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