Luxury Retailer snags Home Depot Marketing Exec

This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...

Another WPP client slips on a whole new look

This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...

Nice & Quiet Lux Lead

This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...

Reviewing Global Lux Brand

This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...

3 words: Digital • Watch • Luxury

This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...

This Luxury Brand is Hot for New Creative

Steve’s breakdown: There was last year’s Lady Gaga Super Bowl spot and now this year’s exit of a 30 year brand vet. These events and the slump in sales makes...

Time to repitch every Lux brand you’ve met

Steve’s breakdown: Seems Ralph Lauren’s move into digital has sparked a fire in the Luxury marketing marketplace. It’s time to go back to every Lux brand you’ve pitched in the...

Sports marketing lead: Luxury jewelry designer/retailer

Steve’s breakdown: David Yurman is all about photography, digital and driving folks to their vacation locations. This new CMO is an obvious choice but her experience in sports partnerships is new. Could...

Luxury shoemaker gets some deep pockets

Steve’s breakdown: Jimmy Choo is the brand and Michael Kors is the new owner. Their AOR is listed as AR New York but they haven’t done work for them in years. Worth...

Luxury Watch Account Just hanging Out There

Steve’s breakdown: Louis Vuitton has just launched a smart watch but who’s handling advertising? They do not have an AOR and they have to get the word out! NEW YORK, NY:...

Whiskey brand makes good: Account review prediction

This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...

Candy brand gets deep pockets

Steve’s breakdown: The nation’s largest specialty candy retailer may soon get even bigger with the acquisition of It’Sugar. And they have big plans for the brand so now’s the time to make...

$25 million retail account decides to go it a lone

Steve’s breakdown: Neiman Marcus has taken itself off the block and now they need to put itself back together again. I’m thinking a corporate campaign pitch would be in order. DALLAS,...

Zooming Upscale with new CMO

Steve’s breakdown: Mazda wants their new CMO to lead the upscale climb of the brand and it’s not going to be easy. I mean, here’s an entire company that hasn’t really...

Relaunching an Island

Steve’s breakdown: Remember Atlantis, Paradise Island? I don’t know why they have to relaunch but they’re bringing in a new CMO to do just that. BTW, as far as I can...

Sotheby’s International Realty’s new CMO

Steve’s breakdown: Luxury, luxury, luxury! That’s what’s going on at this account. The new guy came from Simon, the mall real estate company. Things aren’t going so well in that...

Del Frisco’s Grille has a brand President

Steve’s breakdown: A few months ago we told you guys to go after this company. (look it up) Now one of their brands has a President. The budgets aren’t big...

Tiffany’s fires CEO

Steve’s breakdown: Even though Tiffany’s aired their first Suer Bowl ad last night, we still think it’s worth looking into this account; especially if reaction to the ad is lukewarm. Reed Krakow is the...

Tom Ford taps old friend as CMO

Steve’s breakdown: Charlotte Blechman is that friend and we expect Tom Ford to give her a lot of rope. Maybe you can get in on that. NEW YORK, NY: The fashion designer...

Time to call on Macys.com

Steve’s breakdown: You might have heard. It’s hitting the fan over at Macy’s but sales at Macys.com were up double digits so we expect they will be investing heavily in digital. If that’s in...

Esprit du Vin to acquire Pasternak Import wines

Steve’s breakdown: This purchase includes the Château Lafite Rothschild brand among others. Worth looking into if Luxury & Wines are in your wheelhouse. Their contact info: 500 Mamaroneck Ave., Harrison, NY 10528  800-946-3110  info@PasternakWine.com HARRISON,...

Kering bring’s in 1st CMO

Steve’s breakdown: Kering has an impressive group of subsidiaries which would be great to get on your new business target list. They include Alexander McQueen, Balenziaga, Bottega Veneta, Boucheron, Brioni, Christopher Kane, Fnac, Girard-Perregaux, Gucci, JeanRichard, McQ, Pomellato, Dodo, Qeelin, Saint Laurent Paris, Sergio Rossi, Stella...

Buick introduces luxury nameplate Avenir

Steve’s breakdown: Quick hint, the Avenir strategy is likely to mirror the highly successful Denali nameplate of the automaker’s GMC truck brand which has enabled its pickups and SUVs to...

Richemont’s $400 media up for grabs

Steve’s breakdown: The firm owns such iconic brands in the luxury space such as Cartier, Montblanc, Baume & Mercier and Piaget. Not sure who’s handling the pitch so stay tuned....

Diamond Producers Association dig up new CMO

Steve’s breakdown: Who knows how these guys are on the up-and-up but come on, where talking diamonds. NEW YORK, NY: The Diamond Producers Association (DPA) has announced the appointment of...

You might want to check in on RAPP clients

Steve’s breakdown: With all the law suits getting filed with agency RAPP, one has to think their clients might be getting uncomfortable. I would. Here’s a list of their clients and...

Jet Blue’s luxury Mint service aiming higher

Steve’s breakdown: Jet Blue is going to blow-out “Mint”, their luxury transcontinental service after not winning its bid for Virgin Atlantic. And as far as we know, Mint does not have...

There’s a new CMO on board Celebrity Cruises

Steve’s breakdown: I’m in love with the new “Marco Polo” ad from our friends at Venables, Bell & Partners who was hired in September so I don’t think the new guy will be...

World Diamond Council vs. Blood Diamonds

Steve’s breakdown: Search for PR firm comes as World Diamond Council aims to improve global reputation amid continued concern over ‘blood diamonds’. NEW YORK, NY: The global diamond industry has...

Even move shuffling at the top over at eBay

This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...

Watching Bulova’s new EVP of Global Marketing

Steve’s breakdown: Many of you want a global brand but something manageable. Well, here is the perfect account. The new guy is Robert Christiano and he can be reached at rchristiano@bulova.com....

The Rookies: Helix Sleep, Casper & Leesa Sleep

Steve’s breakdown: These 3 companies are  shooting for the big guys and they are going to need smart marketing. (which neither of them have) Help take the next sleeping giant to the...

The Robot you should get in front of

Steve’s breakdown: So Pepper the robot goes on sale in Japan this weekend. And depending on whether it starts running over pets or not, it’ll go one sale elsewhere. If I were...

The Boys are back in town at NetJets

Steve’s breakdown: Never mind that the name NetJets sounds like a kid’s toy plane website . . . The CEO is out and the execs that quit over the past...

There’s an unlikely team growing at Sotheby’s

This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...

Artic Cat buys Motorfist: Sounds Dangerous

Steve’s breakdown: The people who make the machines and the folks who make the gear you wear on the machines are one. I’m sure they are thinking about some universal...

Jewelry manufacturing slips on new CMO

Steve’s breakdown: This looks to be a BtoB opportunity so go in with that strategy. As for the company, they are Frederick Goldman, one of the largest privately held jewelry...

BlackJet’s new CMO comes aboard

Steve’s breakdown: So some agencies say they are about marketing luxury. Well it’s time to prove it to the new CMO of BlackJet. 800-916-JETS WEST PALM BEACH, FL: BlackJet, the...

Type and press Enter to search