Love Luxury Manhattan Fashion?

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Steve's breakdown: "Valérie Hermann Exiting Ralph Lauren" is the headline and everything she built is now up in the air. You have 'til September 30th to figure it out. NEW...

Luxury Auto Sure to Review Advertising

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Steve's breakdown: With a 20% drop in sales, Maserati's new COO is sure to be taking a very close look at advertising considering his background at Nike. AUBURN HILLS, MI:...

We found the angle to get you this boat account

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Steve's breakdown: In an interview with Boating Industry, Mercury Marine's CMO said the company’s efforts to move away from functional marketing messaging, i.e., features and specs, to storytelling is happening....

Italian yacht account anyone?

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Steve's breakdown: The headline is: Mondomarine reveals new Classic line inspired by Ferrari and Lamborghini Gran Turismo. Luca Dini: "our target was an evolution, yes, but without distorting the original...

Lux Brand with new CMO worth a look

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Steve's breakdown: There's no AOR over at Burberry but there is a new CMO. Rod Manley NEW YORK, NY & LONDON, UK: Burberry has appointed Rod Manley to the post of...

Zales, Jared, Kay & Sterling Jewelers in Review

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Steve's breakdown: This is a lead that was heard about on the street. There is no article about this media/social media review because it's confidential and ongoing. Might be worth...

You can’t get more luxury than this

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Steve's breakdown: Christie’s Announces New CMO which, believe it or not, is a 10 figure account! We believe her email address is AWexler@christies.com NEW YORK, NY: Christie’s Auction House, one of the...

Into a Cigar Account?

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Steve's breakdown: CigarClub.com just hired an advertising savvy exec as CMO and we suspect she'll be taking this 2 year old onto the next level. That's going to take a savvy agency....

Just another reason to pitch this client: Yikes!

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https://www.youtube.com/watch?v=l-COuzsEP9k Steve's breakdown: The featured video was done last fall. Someone probably liked it but we suspect the new CMO will have other feeling. See for yourself. OOOF! NEW YORK,...

This name change seems totally ego driven

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Steve's breakdown: Versace? Yeah, they are going to change the name of Versace. Look, I'm not the king of fashion branding by any stretch of the imagination but Wha-WHAT? Are they kidding?...

Luxury Auto Lead

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Steve's breakdown: Former Rolls-Royce Motors Cars President is now VP of Marketing at Porsche. And not for nothin', their AOR is not having a great year and it may be a great...

Another WPP client slips on a whole new look

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Steve's breakdown: After 108 years Chanel has opened its books. Is the company is felling a bit randy and anything could be next. Okay . . . How about getting rid...

There’s a new CMO & it should have been Stephen Colbert

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https://www.youtube.com/watch?v=q11UD-6XT-8 Steve's breakdown: Goop hires its first Chief Marketing Officer from YNAP as it plots European expansion. Those two statements plus no agency means it's going to be a mess in...

Nice & Quiet Lux Lead

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Steve's breakdown: You can't get nicer than a diamond chain in Canada. Spence Diamonds has it all for the agency looking to break into new territory - "categorically" & regionally. VANCOUVER, Canada: North American...

Reviewing Global Lux Brand

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Steve's breakdown: Here's an account from my Margoetes|Fertitta days. "Greatest client ever" was the word from the account team so put on your Agencys' Best and pucker-up. "Prospective agencies have...

3 words: Digital • Watch • Luxury

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https://www.youtube.com/watch?v=keE-EBO-B0I Steve's breakdown: Movado has a new Chief Digital Officer and a VP of Social Media. Who does their digital work? Nobody! So get your fashion portfolio out and charge!...

This Luxury Brand is Hot for New Creative

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https://www.youtube.com/watch?v=tGuNdkyvfSc Steve's breakdown: There was last year's Lady Gaga Super Bowl spot and now this year's exit of a 30 year brand vet. These events and the slump in sales...

Time to repitch every Lux brand you’ve met

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Steve's breakdown: Seems Ralph Lauren's move into digital has sparked a fire in the Luxury marketing marketplace. It's time to go back to every Lux brand you've pitched in the...

Sports marketing lead: Luxury jewelry designer/retailer

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Steve's breakdown: David Yurman is all about photography, digital and driving folks to their vacation locations. This new CMO is an obvious choice but her experience in sports partnerships is new. Could...

Introducing an iconic Real Estate brand to Beverly Hills and beyond

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https://www.youtube.com/watch?v=vQJVwYlLTEs Steve's breakdown: Douglas Elliman just bought Beverly Hills-based Teles Properties and they will be rebranding those 20 offices with 500 agents. Douglas Ellian does not use an agency-of-record so this might be a...

Luxury shoemaker gets some deep pockets

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https://www.youtube.com/watch?v=u8TqDxbmoSA Steve's breakdown: Jimmy Choo is the brand and Michael Kors is the new owner. Their AOR is listed as AR New York but they haven't done work for them in years....

Luxury Watch Account Just hanging Out There

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Steve's breakdown: Louis Vuitton has just launched a smart watch but who's handling advertising? They do not have an AOR and they have to get the word out! NEW YORK, NY:...

Whiskey brand makes good: Account review prediction

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Steve's breakdown: Woodinville Whiskey Company is the distiller and it was purchased by one of the world's largest luxury brands. Expect Moët to move on marketing very soon. WOODINVILLE, WA: Another local distiller...

Candy brand gets deep pockets

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Steve's breakdown: The nation's largest specialty candy retailer may soon get even bigger with the acquisition of It’Sugar. And they have big plans for the brand so now's the time to make...

Zooming Upscale with new CMO

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https://www.youtube.com/watch?v=N4wgUBcdyqY Steve's breakdown: Mazda wants their new CMO to lead the upscale climb of the brand and it's not going to be easy. I mean, here's an entire company that hasn't...

Relaunching an Island

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Steve's breakdown: Remember Atlantis, Paradise Island? I don't know why they have to relaunch but they're bringing in a new CMO to do just that. BTW, as far as I can...

Sotheby’s International Realty’s new CMO

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https://www.youtube.com/watch?v=vZRncaI6Lw8 Steve's breakdown: Luxury, luxury, luxury! That's what's going on at this account. The new guy came from Simon, the mall real estate company. Things aren't going so well in...

Tiffany’s fires CEO

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https://www.youtube.com/watch?v=-wm_0NgXGXE Steve's breakdown: Even though Tiffany's aired their first Suer Bowl ad last night, we still think it's worth looking into this account; especially if reaction to the ad is lukewarm. Reed Krakow is...

Tom Ford taps old friend as CMO

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https://www.youtube.com/watch?v=OEnMedl2_mk Steve's breakdown: Charlotte Blechman is that friend and we expect Tom Ford to give her a lot of rope. Maybe you can get in on that. NEW YORK, NY: The fashion...

Time to call on Macys.com

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Steve's breakdown: You might have heard. It's hitting the fan over at Macy's but sales at Macys.com were up double digits so we expect they will be investing heavily in digital. If that's in...

Esprit du Vin to acquire Pasternak Import wines

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Steve's breakdown: This purchase includes the Château Lafite Rothschild brand among others. Worth looking into if Luxury & Wines are in your wheelhouse. Their contact info: 500 Mamaroneck Ave., Harrison, NY 10528  800-946-3110  info@PasternakWine.com HARRISON,...

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