Lux Brand with new CMO worth a look

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Zales, Jared, Kay & Sterling Jewelers in Review

Steve’s breakdown: This is a lead that was heard about on the street. There is no article about this media/social media review because it’s confidential and ongoing. Might be worth...

You can’t get more luxury than this

Steve’s breakdown: Christie’s Announces New CMO which, believe it or not, is a 10 figure account! We believe her email address is AWexler@christies.com NEW YORK, NY: Christie’s Auction House, one of the...

Into a Cigar Account?

Steve’s breakdown: CigarClub.com just hired an advertising savvy exec as CMO and we suspect she’ll be taking this 2 year old onto the next level. That’s going to take a savvy agency....

Just another reason to pitch this client: Yikes!

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This name change seems totally ego driven

Steve’s breakdown: Versace? Yeah, they are going to change the name of Versace. Look, I’m not the king of fashion branding by any stretch of the imagination but Wha-WHAT? Are they kidding?...

Luxury Auto Lead

Steve’s breakdown: Former Rolls-Royce Motors Cars President is now VP of Marketing at Porsche. And not for nothin’, their AOR is not having a great year and it may be a great...

Another WPP client slips on a whole new look

Steve’s breakdown: After 108 years Chanel has opened its books. Is the company is felling a bit randy and anything could be next. Okay . . . How about getting rid...

Nice & Quiet Lux Lead

Steve’s breakdown: You can’t get nicer than a diamond chain in Canada. Spence Diamonds has it all for the agency looking to break into new territory – “categorically” & regionally. VANCOUVER, Canada: North American...

Reviewing Global Lux Brand

Steve’s breakdown: Here’s an account from my Margoetes|Fertitta days. “Greatest client ever” was the word from the account team so put on your Agencys’ Best and pucker-up. “Prospective agencies have...

3 words: Digital • Watch • Luxury

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This Luxury Brand is Hot for New Creative

Steve’s breakdown: There was last year’s Lady Gaga Super Bowl spot and now this year’s exit of a 30 year brand vet. These events and the slump in sales makes...

Time to repitch every Lux brand you’ve met

Steve’s breakdown: Seems Ralph Lauren’s move into digital has sparked a fire in the Luxury marketing marketplace. It’s time to go back to every Lux brand you’ve pitched in the...

Sports marketing lead: Luxury jewelry designer/retailer

Steve’s breakdown: David Yurman is all about photography, digital and driving folks to their vacation locations. This new CMO is an obvious choice but her experience in sports partnerships is new. Could...

Luxury shoemaker gets some deep pockets

Steve’s breakdown: Jimmy Choo is the brand and Michael Kors is the new owner. Their AOR is listed as AR New York but they haven’t done work for them in years. Worth...

Luxury Watch Account Just hanging Out There

Steve’s breakdown: Louis Vuitton has just launched a smart watch but who’s handling advertising? They do not have an AOR and they have to get the word out! NEW YORK, NY:...

Whiskey brand makes good: Account review prediction

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Candy brand gets deep pockets

Steve’s breakdown: The nation’s largest specialty candy retailer may soon get even bigger with the acquisition of It’Sugar. And they have big plans for the brand so now’s the time to make...

$25 million retail account decides to go it a lone

Steve’s breakdown: Neiman Marcus has taken itself off the block and now they need to put itself back together again. I’m thinking a corporate campaign pitch would be in order. DALLAS,...

Zooming Upscale with new CMO

Steve’s breakdown: Mazda wants their new CMO to lead the upscale climb of the brand and it’s not going to be easy. I mean, here’s an entire company that hasn’t really...

Relaunching an Island

Steve’s breakdown: Remember Atlantis, Paradise Island? I don’t know why they have to relaunch but they’re bringing in a new CMO to do just that. BTW, as far as I can...

Sotheby’s International Realty’s new CMO

Steve’s breakdown: Luxury, luxury, luxury! That’s what’s going on at this account. The new guy came from Simon, the mall real estate company. Things aren’t going so well in that...

Del Frisco’s Grille has a brand President

Steve’s breakdown: A few months ago we told you guys to go after this company. (look it up) Now one of their brands has a President. The budgets aren’t big...

Tiffany’s fires CEO

Steve’s breakdown: Even though Tiffany’s aired their first Suer Bowl ad last night, we still think it’s worth looking into this account; especially if reaction to the ad is lukewarm. Reed Krakow is the...

Tom Ford taps old friend as CMO

Steve’s breakdown: Charlotte Blechman is that friend and we expect Tom Ford to give her a lot of rope. Maybe you can get in on that. NEW YORK, NY: The fashion designer...

Time to call on Macys.com

Steve’s breakdown: You might have heard. It’s hitting the fan over at Macy’s but sales at Macys.com were up double digits so we expect they will be investing heavily in digital. If that’s in...

Esprit du Vin to acquire Pasternak Import wines

Steve’s breakdown: This purchase includes the Château Lafite Rothschild brand among others. Worth looking into if Luxury & Wines are in your wheelhouse. Their contact info: 500 Mamaroneck Ave., Harrison, NY 10528  800-946-3110  info@PasternakWine.com HARRISON,...

Kering bring’s in 1st CMO

Steve’s breakdown: Kering has an impressive group of subsidiaries which would be great to get on your new business target list. They include Alexander McQueen, Balenziaga, Bottega Veneta, Boucheron, Brioni, Christopher Kane, Fnac, Girard-Perregaux, Gucci, JeanRichard, McQ, Pomellato, Dodo, Qeelin, Saint Laurent Paris, Sergio Rossi, Stella...

Buick introduces luxury nameplate Avenir

Steve’s breakdown: Quick hint, the Avenir strategy is likely to mirror the highly successful Denali nameplate of the automaker’s GMC truck brand which has enabled its pickups and SUVs to...

Richemont’s $400 media up for grabs

Steve’s breakdown: The firm owns such iconic brands in the luxury space such as Cartier, Montblanc, Baume & Mercier and Piaget. Not sure who’s handling the pitch so stay tuned....

Diamond Producers Association dig up new CMO

Steve’s breakdown: Who knows how these guys are on the up-and-up but come on, where talking diamonds. NEW YORK, NY: The Diamond Producers Association (DPA) has announced the appointment of...

You might want to check in on RAPP clients

Steve’s breakdown: With all the law suits getting filed with agency RAPP, one has to think their clients might be getting uncomfortable. I would. Here’s a list of their clients and...

Jet Blue’s luxury Mint service aiming higher

Steve’s breakdown: Jet Blue is going to blow-out “Mint”, their luxury transcontinental service after not winning its bid for Virgin Atlantic. And as far as we know, Mint does not have...

There’s a new CMO on board Celebrity Cruises

Steve’s breakdown: I’m in love with the new “Marco Polo” ad from our friends at Venables, Bell & Partners who was hired in September so I don’t think the new guy will be...

World Diamond Council vs. Blood Diamonds

Steve’s breakdown: Search for PR firm comes as World Diamond Council aims to improve global reputation amid continued concern over ‘blood diamonds’. NEW YORK, NY: The global diamond industry has...

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