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Steve’s breakdown: There was last year’s Lady Gaga Super Bowl spot and now this year’s exit of a 30 year brand vet. These events and the slump in sales makes...
Steve’s breakdown: Seems Ralph Lauren’s move into digital has sparked a fire in the Luxury marketing marketplace. It’s time to go back to every Lux brand you’ve pitched in the...
Steve’s breakdown: Christopher Designs has brought in a CMO from the outside and we suspect he’ll want to make his mark quickly. The work they are doing now seems all over the...
Steve’s breakdown: All of these companies are worth looking into because, you know, retail has to advertise. Plus new CEOs tend to shake things up and they can do it...
Steve’s breakdown: David Yurman is all about photography, digital and driving folks to their vacation locations. This new CMO is an obvious choice but her experience in sports partnerships is new. Could...
Steve’s breakdown: Noblemen, an online store that offers high end men’s leather bags without the designer label prices, proudly announces today they will be launching a Kickstarter crowdfunding campaign for their...
Steve’s breakdown: Ultra-Luxury brand are pairing up to offer one-time deals and we are sure these companies would love to hear your ideas for the next grand coupling. Make this...
Steve’s breakdown: Douglas Elliman just bought Beverly Hills-based Teles Properties and they will be rebranding those 20 offices with 500 agents. Douglas Ellian does not use an agency-of-record so this might be a good...
Steve’s breakdown: Jimmy Choo is the brand and Michael Kors is the new owner. Their AOR is listed as AR New York but they haven’t done work for them in years. Worth...
Steve’s breakdown: Louis Vuitton has just launched a smart watch but who’s handling advertising? They do not have an AOR and they have to get the word out! NEW YORK, NY:...
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Steve’s breakdown: The nation’s largest specialty candy retailer may soon get even bigger with the acquisition of It’Sugar. And they have big plans for the brand so now’s the time to make...
Steve’s breakdown: Neiman Marcus has taken itself off the block and now they need to put itself back together again. I’m thinking a corporate campaign pitch would be in order. DALLAS,...
Steve’s breakdown: What is Tiffany to do with Lady Gaga? Sales are down, the stock is down and shareholders are making noise. Maybe they didn’t utilize her correctly. Maybe they shouldn’t have used her...
Steve’s breakdown: Signet has had it’s problems as you can see by our reporting below from February. Whether or not the CMO just bailed is not known but now they’re...
Steve’s breakdown: Check out what the ex-chief engineer is doing at his own company – Lucid Motors. He’s got an uphill battle because Elon Musk is a media maniac. That’s...
Steve’s breakdown: Mazda wants their new CMO to lead the upscale climb of the brand and it’s not going to be easy. I mean, here’s an entire company that hasn’t really...
Steve’s breakdown: 1863 is when Frye was born and now they have the partners & capital to go global. They haven’t done any serious marketing in a while but this move...
Steve’s breakdown: Remember Atlantis, Paradise Island? I don’t know why they have to relaunch but they’re bringing in a new CMO to do just that. BTW, as far as I can...
Steve’s breakdown: We have a “consumer products” person walking into a hospitality job. You know they are gonna need a hand. Might as well be you’re luxury-minded head doing the work. BTW:...
Steve’s breakdown: Luxury, luxury, luxury! That’s what’s going on at this account. The new guy came from Simon, the mall real estate company. Things aren’t going so well in that...
Steve’s breakdown: A few months ago we told you guys to go after this company. (look it up) Now one of their brands has a President. The budgets aren’t big...
Steve’s breakdown: Even though Tiffany’s aired their first Suer Bowl ad last night, we still think it’s worth looking into this account; especially if reaction to the ad is lukewarm. Reed Krakow is the...
Steve’s breakdown: Charlotte Blechman is that friend and we expect Tom Ford to give her a lot of rope. Maybe you can get in on that. NEW YORK, NY: The fashion designer...
Steve’s breakdown: You might have heard. It’s hitting the fan over at Macy’s but sales at Macys.com were up double digits so we expect they will be investing heavily in digital. If that’s in...
Steve’s breakdown: This time it’s JetSmarter and you should probably look into handling their advertising because this time it’s got to work! Do you do Luxury – Travel – Clients that are billionaires?...
Steve’s breakdown: This purchase includes the Château Lafite Rothschild brand among others. Worth looking into if Luxury & Wines are in your wheelhouse. Their contact info: 500 Mamaroneck Ave., Harrison, NY 10528 800-946-3110 info@PasternakWine.com HARRISON,...
Steve’s breakdown: Okay, so Bain doesn’t have the best well-known record with turn-arounds but maybe they’ll do the right thing with this online pioneer and give it a marketing shot...
Steve’s breakdown: Sergey Petrossov is the founder and Joaquin Avino is the SVP of Business Development. One of those guys should have the RFP. Here’s the number: 954-315-0091 Become a member of Ratti...
Steve’s breakdown: In case you didn’t know, Luxury Retreats is the world’s leading luxury vacation rental company, offering over 3,000 homes in 95 destinations. The new CMO is called a Chief...
Steve’s breakdown: Kering has an impressive group of subsidiaries which would be great to get on your new business target list. They include Alexander McQueen, Balenziaga, Bottega Veneta, Boucheron, Brioni, Christopher Kane, Fnac, Girard-Perregaux, Gucci, JeanRichard, McQ, Pomellato, Dodo, Qeelin, Saint Laurent Paris, Sergio Rossi, Stella...
Steve’s breakdown: Quick hint, the Avenir strategy is likely to mirror the highly successful Denali nameplate of the automaker’s GMC truck brand which has enabled its pickups and SUVs to...
Steve’s breakdown: The firm owns such iconic brands in the luxury space such as Cartier, Montblanc, Baume & Mercier and Piaget. Not sure who’s handling the pitch so stay tuned....
Steve’s breakdown: Who knows how these guys are on the up-and-up but come on, where talking diamonds. NEW YORK, NY: The Diamond Producers Association (DPA) has announced the appointment of...
Steve’s breakdown: Lionhearted Capital gave a lot of clues regarding their new CMO’s background that you can leverage in introductions. Might as well give it a whirl if luxury Real Estate is...
Steve’s breakdown: With all the law suits getting filed with agency RAPP, one has to think their clients might be getting uncomfortable. I would. Here’s a list of their clients and...
Steve’s breakdown: Another Cruise story for ya! Jeremy Reitman is the new guy who was most recently CEO of HelloWorld.com.au. That should give you a good idea where he’s going to direct...
Steve’s breakdown: Jet Blue is going to blow-out “Mint”, their luxury transcontinental service after not winning its bid for Virgin Atlantic. And as far as we know, Mint does not have...
Steve’s breakdown: I’m in love with the new “Marco Polo” ad from our friends at Venables, Bell & Partners who was hired in September so I don’t think the new guy will be...
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Steve’s breakdown: Search for PR firm comes as World Diamond Council aims to improve global reputation amid continued concern over ‘blood diamonds’. NEW YORK, NY: The global diamond industry has...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
Steve’s breakdown: Many of you want a global brand but something manageable. Well, here is the perfect account. The new guy is Robert Christiano and he can be reached at rchristiano@bulova.com....
Steve’s breakdown: These 3 companies are shooting for the big guys and they are going to need smart marketing. (which neither of them have) Help take the next sleeping giant to the...
Steve’s breakdown: So Pepper the robot goes on sale in Japan this weekend. And depending on whether it starts running over pets or not, it’ll go one sale elsewhere. If I were...
Steve’s breakdown: Never mind that the name NetJets sounds like a kid’s toy plane website . . . The CEO is out and the execs that quit over the past...
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