Industry: Luxury

2 New Lux CMOs

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Another reason to pitch this luxury car

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Boat Account with no Creative Chops

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Yacht Cruises Lead

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Luxury Brand’s New CEO

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New CEO/Hirer & Chief at Fashion House

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Digital Dimond Lead

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Ultra-premium wine lead

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Luxury Car Creative Review

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Tiffany’s listened & is launching a new campaign

Steve’s breakdown: Last month we wrote: Tiffany & Co. Desperately Needs a New Campaign (See entire post at the bottom) We guess they were listening because Beyoncé & Jay-Z are now staring in a new campaign. Who Knew? We guess we did! The lesson here is to keep an eye on our Account Review Predictions. […]

The Space Lead

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Luxury Brand Desperately Needs a New Campaign

View this post on Instagram A post shared by Tiffany & Co. (@tiffanyandco) Steve’s breakdown: How was there no one in the room at Tiffany & Co. that didn’t see this disaster coming? This is why they should hire an agency and a few are already circling this client like MUH-TAY-ZIK / HOF-FER & Fancy […]

Does Luxury Fitness Fit On Your Roster?

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Luxury Club Worth Checking Into

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Resurrecting a Luxury Legend

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Charity Campaign Backfires

Steve’s breakdown: Jewelry chain Alex and Ani allegedly failed to give charity cash to ASPCA. AKA: American Society for the Prevention of Cruelty to Animals It going to take some work to fix the brand reputation and maybe your just a the agency to make it all better. CRANSTON, RI: Where’s the doggone cash? The […]

The fight of Luxury is over & we see an opening

Steve’s breakdown: The merger is back on and we believe the new business opportunity here is Tiffany & Co. I know what your thinking, all they do to create advertising is photograph their jewelry but we think LVMH will push the brand a bit, at least in the beginning. Digital communications will also be explored […]

Luxury Lead We’ve Been Waiting For

Steve’s breakdown: “LVMH to win EU antitrust approval for Tiffany deal” is the headline and it’s your cue to get in there. There creative has been historically all about photography so you might want to keep it there. Here’s the marketing team. NEW YORK, NY & BRUSSELS, Belgium: French luxury goods group LVMH is set […]

Luxury Line to Launch: Longtime coming so Jump

Steve’s breakdown: This pandemic has postponed a lot of luxury launches but here’s one that’s finally going forward. No idea who’s doing the image/creative work so you might as well check in. Or maybe LinkedIn . . . NEW YORK, NY: Luxury high jeweler Wilfredo Rosado is expanding his brand with the launch of W. Rosado, a fine […]

New CEO & CMO: Is an agency switch in the air?

Steve’s breakdown: Fresh Market just appointed Kevin Miller CMO. The 30-year industry veteran has been tapped to evolve & develop brand and will report to the newly appointed CEO. Sounds like there’s an advertising plan-a-brewing! GREENSBORO, NC: The Fresh Market has appointed Kevin Miller as its new chief marketing officer, effective immediately. Miller, a 30-year […]

The son of the founder is out at fashion brand: Are the ad chains off?

Steve’s breakdown: Diesel’s new appointment bulks up the company’s expertise in luxury fashion and sets Stefano Rosso, the son of Diesel founder Renzo Rosso, free to be the founder and CEO of D-Cave. Is this freedom going to happen to their advertising too? One would think that might be one of the reasons for the switch. […]

Lux Brand is Celebrating their 100th Anniversary in 2021: Pitch a few ideas

Steve’s breakdown: Most brands don’t miss celebrating their 100th and Gucci won’t miss theirs no matter what happens so you might as well present some ideas! Here are some details about their digital work from wiki. FLORENCE, Italy & NEW YORK, NY: From 2016, Gucci‘s Internet presence has grown with more people searching for the […]

Luxury auto maker is taking a new direction & the 2nd piece is in place: You the 3rd?

Steve’s breakdown: The first piece was the new CEO & now Genesis Motors has a new CMO and she says “I have created a project repertoire heavily grounded in the creative community, speaking out through music, film, art and social media/digital media. Social media marketing is often confused with social media posting. I create large […]

Love Luxury Manhattan Fashion?

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Luxury Auto Sure to Review Advertising

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Italian yacht account anyone?

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Lux Brand with new CMO worth a look

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