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Steve's breakdown: Of course we're talking about advertising budgets. Or even better, upgrading their ad agency, if they even have one. SAN FRANCISCO, CA: Autonomous delivery service Starship Technologies closed...
Steve's breakdown: Lingerie startup Lively snapped up by Wacoal for $85M. Michelle Cordeiro Grant is the Founder and CEO of Lively LYNDHUST, NJ: Japanese lingerie company Wacoal International on Wednesday...
Steve's breakdown: The Cheesecake Factory is acquiring Fox Restaurant Concepts and the remaining interest in North Italia. We suspect an ad review will follow. CALABASAS HILLS, CA & PHOENIX, AZ:...
Steve's breakdown: Kura Sushi USA is going public and everyone is loving it. Not just for the revolving sushi bar but for the cash they could make investing. So why...
Steve's breakdown: "As iHeartMedia goes public, CMO calls on brands to stop using audio the wrong way" is the quote but how is Gayle Troberman going to pull that of?...
Steve's breakdown: "Drake’s esports team 100 Thieves raises $35 million" is the headline and you know marketing has to be in the mix. But here's the real quote: 100 Thieves...
Steve's breakdown: Salesforce buys Tableau for $15.3 billion and what do you think is going to happen to the ad account? SEATLE, WA & SAN FRANCISCO, CA: Shares of cloud...
Steve's breakdown: With the deep pockets of Brown-Forman now jumping headfirst into the gin category, we expect them to put significant marketing dollars behind Fords Gin. Simon Ford is the...
Steve's breakdown: The Real Real consignment retailer is going for $100 million in IPO and we all know retailers gotta advertise. Do they have an agency, hard to say but...
Steve's breakdown: We love it when retailers go public because they can't help themselves from spend money on advertising! CERRITOS, CA: Online fashion retail giant Revolve Group has announced its plans...
Steve's breakdown: We've been talking about MOD Pizza since October and with this $160 million in financing, it may be the last chance to get in there and make your...
Steve's breakdown: Impossible Food just raked in $300 million in financing and you'd think they be interested in a big picture strategy going forward. Dr. Patrick Brown at patrick.brown@impossiblefoods.com...
Steve's breakdown: We Company, AKA We Work, has been getting tons of money via investors like SoftBank but now it's time to go public. Will all this pressure to make...
Steve's breakdown: Chewy is going public but the advertising has been in-house. Could this influx of cash move the account into your hands? Worth looking into. Greg Pearson at gpearson@chewy.com...
Steve's breakdown: I'm not really buying this "Go Beyond" campaign. I like that it is aspirational but maybe it's the execution that's falling short. Either way, the funding the company...
Steve's breakdown: Once Chuck E. Cheese merges with Leo Holdings Corp., they plan an IPO and that will, no doubt, spark a review of the restaurants advertising. It has to...
Steve's breakdown: Poised to Exit Bankruptcy, iHeartMedia Files for an IPO and with that, we expect a new agency to be brought on. The radio broadcaster is looking to return...
Steve's breakdown: Grocery Outlet is a decent sized client that will soon be starting a new life. Ya know what new lifes like? Knew relationships. Plus they have a lot...
Steve's breakdown: You all know about the Pinterest IPO but have you thought about what is will do to their marketing? People can get a little more susceptible to new...
Steve's breakdown: So Drinkworks just got a bit of a cash infusion to help folks buy their products online. We think they should take a little of that money and...
Steve's breakdown: Mars is going to be investing in 6 companies in the United States via their Seeds of Change accelerator. So this is more of a "keep your eyes...
Steve's breakdown: Victoria’s Secret’s competition keeps growing. ThirdLove, the online women’s bra and underwear brand known for its inclusive sizing and messaging has completed a $55 million fundraising round. SAN FRANCISCO,...
Steve's breakdown: Pinterest could use their IPO to spread to new markets like teenage boys for example. Just sayin' - let's get crazy! And what do you think about traditional...
https://www.youtube.com/watch?v=ZgcgFP9nGqY Steve's breakdown: We always love a juicy IPO but this one is iconic. Levi Strauss! Take a look . . . SAN FRANCISCO, CA: Levi Strauss & Co. began as...
Steve's breakdown: Sears has been saved but we suspect if they can find a cheaper way to advertise they would do it. Have any ideas, give'm a ring. Mr. Gerry...
Steve's breakdown: Here's the headline: Dirty Lemon parent company Iris Nova secures Coca-Cola funding. And not only that, there are 2 other brands at Iris to look into. Read on ....
Steve's breakdown: Giant Spoon & Carrot Creative work on Pinterest but will they survive this IPO in April? PALO ALTO, CA: Pinterest could go public in 2019. The picture sharing...
Steve's breakdown: Roar Beverage Co. is shifting its marketing target from young athletes to millennial moms, officials said. HUNTINGTON, NY: Roar Beverage Co. has obtained a $5.6 million investment led by a...
Steve's breakdown: Quote from Alkaline Water's Chairman Aaron Keay about going public: We will continue to expand our product lines, increase the visibility of our brand, and grow our presence with existing...
Steve's breakdown: The Focus on Female Founders Program provides resources to help women entrepreneurs address untapped growth opportunities in the beverage alcohol space and adjacent categories. For starters, they're hitting up Austin...
https://www.youtube.com/watch?v=4ywfq3RZxCs Steve's breakdown: Chicken chain Bojangles' is going private for $594M. If you've ever witnessed this sort of thing, you know the freedom the management will feel when it's done. Expect...
Steve's breakdown: Baffin is the brand and Canada Goose just gave them some deep pockets to sell those boots. They do not have an AOR so branch out to the Great White...
Steve's breakdown: Same-day delivery company Deliv raised $40 million in its latest funding round so now their a big-boy company. "Pitch Please" MENLO, PARK, CA: Deliv Inc, an Uber-like startup that...
Steve's breakdown: Beyond Meat is the client and they are ripe for an agency pitch. Here's some background: According to Beyond Meat, the company's products are sold in more than 30,000 locations,...
Steve's breakdown: Yeah, that's right. Jet.com has deep pockets, and deal with Nike and is updating everything. We're going to say that includes advertising. HOBOKEN, NJ: Walmart is updating its...
https://www.youtube.com/watch?time_continue=8&v=qZ9mSohcd6w Steve's breakdown: The brand is BODYARMOR and now it will have all the resources Coke can muster up. Right now they spend about $2 million but with the expanded market distribution,...
Steve's breakdown: The "lifecycle marketing efforts" for Boxed will be happening with the $111 million they just got in financing but as far as we can see, they have no agency. That's...
Steve's breakdown: DoorDash is making it happen and now with this next $250 million investment, we see an opportunity for them to hit their mark of 2,000 cities with real...
Steve's breakdown: Elanco Animal Heath is going public and you know what that means: New Everything. Mr. Antoine C. Ezell View at aezell@elanco.com is the Vice President, Customer Value and Chief Marketing Officer...
Steve's breakdown: New York cannabis company closes $119M funding round and you know an ad agency is not for behind. They have operations in 13 states across the U.S. and they...
Steve's breakdown: Lyft has had a fickle past with ad agencies but maybe this latest round of cash might help them focus on a steady marketing partner relationship. Worth looking...
Steve's breakdown: Gotham Greens is the client and expansion is the name of the game. To fulfill their goals, they are going to have to get the word out about...
https://www.youtube.com/watch?v=Df_LG5LsGeE Steve's breakdown: Pipedrive, a CRM and sales tool, raises $50M to take on Salesforce and Microsoft. Timo Rein is the CEO and ex-salesman. Here's something you might want to mention to...
Steve's breakdown: We're talking about SnackNation here and they just received $12 million in funding and if they were smart, they spend some of that on smart, measurable digital marketing....
Steve's breakdown: Fred's just sold certain assets of its EntrustRx unit to a subsidiary of CVS Health for $40 million. Now they have cash to get busy with real advertising, not...
Steve's breakdown: Culture Trip has the money, the talent and the drive to make to make this company spread like wildflower but what about advertising. If they run it, they will come!...
Steve's breakdown: Bamboo Sushi and QuickFish are part of the Sustainable Restaurant Group and we suspect this new investment could mean boarding their very green footprint. Or fin-print, as it were. Read on,...
https://www.youtube.com/watch?v=0hgohETcGeY Steve's breakdown: Take a look at the featured video and tell me they are not going to create an ad campaign from scratch. In fact, that was an in-house...
https://www.youtube.com/watch?v=TK7qGRi9HPY Steve's breakdown: Besides the entire system going down on Halloween, I love my Ring.com doorbell and having Amazon buying the company changes everything in their marketing department. And not...
Steve's breakdown: So Spotify is going public (without a IPO) and they expect $1 billion in investments. We expect a very small portion of some of that cash to go...
Steve's breakdown: Growth has got to include marketing and Three Floyds Brewing has got to come through or let down the entire community. That's some good motivation to hire a grown-up ad...
https://www.youtube.com/watch?time_continue=76&v=aqOWj0SJin8 Steve's breakdown: VidCon and Viacom are joining forces and we expect Viacom to spend big-time this spring. It's not like VidCon doesn't know how to get the word out about their events but...
Steve's breakdown: Tyson Ventures is in the chicken coop over at Tovala and you can bet the company is going to start crowing with some major ad dollars. As far as we...
Steve's breakdown: They are talking about increasing their ad spend to $2 billion because the ROI still is working. It's a dream, you should be in on it so call...
Steve's breakdown: Sun Basket was just delivered $42 million by investors so who's going to do their advertising now that they have the cash? Amy Endemann at amy@sunbasket.com is Head of Marketing...
Steve's breakdown: Footlocker is who "they" are because they just plunked down a sizable investment into Carbon38 which has a cult like following. Lisa Kraynak at lisa@carbon38.com is the Chief Marketing...
Steve's Breakdown: At least they will once this Spotify IPO happens. So do the research and get ready to pounce on that account. Right now they have a no-name agency with...
Steve's breakdown: SkinnyPop just got some very deep pockets for advertising with Hershey's purchase of the parent company, Amplify Snacks. Expect them the review their marketing strategy in the coming months....
Steve's breakdown: BARK is going public and this 30-second clip shows you what they are doing with advertising. Clearly, they will step it up a few notches and possibly hire...
Steve's breakdown: Lots of cash is going to be thrown at PupBox via Petco so you might as well get in line for the account. It seems to be the future of...
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