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Steve’s breakdown: Beyond Meat is the client and they are ripe for an agency pitch. Here’s some background: According to Beyond Meat, the company’s products are sold in more than 30,000 locations,...
Steve’s breakdown: Yeah, that’s right. Jet.com has deep pockets, and deal with Nike and is updating everything. We’re going to say that includes advertising. HOBOKEN, NJ: Walmart is updating its...
Steve’s breakdown: The brand is BODYARMOR and now it will have all the resources Coke can muster up. Right now they spend about $2 million but with the expanded market distribution, that...
Steve’s breakdown: The “lifecycle marketing efforts” for Boxed will be happening with the $111 million they just got in financing but as far as we can see, they have no agency. That’s...
Steve’s breakdown: DoorDash is making it happen and now with this next $250 million investment, we see an opportunity for them to hit their mark of 2,000 cities with real...
Steve’s breakdown: Elanco Animal Heath is going public and you know what that means: New Everything. Mr. Antoine C. Ezell View at aezell@elanco.com is the Vice President, Customer Value and Chief Marketing Officer...
Steve’s breakdown: New York cannabis company closes $119M funding round and you know an ad agency is not for behind. They have operations in 13 states across the U.S. and they...
Steve’s breakdown: Lyft has had a fickle past with ad agencies but maybe this latest round of cash might help them focus on a steady marketing partner relationship. Worth looking...
Steve’s breakdown: Gotham Greens is the client and expansion is the name of the game. To fulfill their goals, they are going to have to get the word out about...
Steve’s breakdown: Pipedrive, a CRM and sales tool, raises $50M to take on Salesforce and Microsoft. Timo Rein is the CEO and ex-salesman. Here’s something you might want to mention to Timo:...
Steve’s breakdown: We’re talking about SnackNation here and they just received $12 million in funding and if they were smart, they spend some of that on smart, measurable digital marketing....
Steve’s breakdown: Fred’s just sold certain assets of its EntrustRx unit to a subsidiary of CVS Health for $40 million. Now they have cash to get busy with real advertising, not...
Steve’s breakdown: Culture Trip has the money, the talent and the drive to make to make this company spread like wildflower but what about advertising. If they run it, they will come!...
Steve’s breakdown: Bamboo Sushi and QuickFish are part of the Sustainable Restaurant Group and we suspect this new investment could mean boarding their very green footprint. Or fin-print, as it were. Read on,...
Steve’s breakdown: Take a look at the featured video and tell me they are not going to create an ad campaign from scratch. In fact, that was an in-house agency...
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Steve’s breakdown: They are talking about increasing their ad spend to $2 billion because the ROI still is working. It’s a dream, you should be in on it so call...
Steve’s breakdown: Sun Basket was just delivered $42 million by investors so who’s going to do their advertising now that they have the cash? Amy Endemann at amy@sunbasket.com is Head of Marketing...
Steve’s breakdown: Footlocker is who “they” are because they just plunked down a sizable investment into Carbon38 which has a cult like following. Lisa Kraynak at lisa@carbon38.com is the Chief Marketing...
Steve’s Breakdown: At least they will once this Spotify IPO happens. So do the research and get ready to pounce on that account. Right now they have a no-name agency with...
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Steve’s breakdown: BARK is going public and this 30-second clip shows you what they are doing with advertising. Clearly, they will step it up a few notches and possibly hire...
Steve’s breakdown: Lots of cash is going to be thrown at PupBox via Petco so you might as well get in line for the account. It seems to be the future of...
Steve’s breakdown: University of Chicago’s Department of Economics not only got $125 million, it got a new name. But that’s not really as important as the fact they might be looking...
Steve’s breakdown: Here’s the headline: Fast-casual chain, Muscle Maker Grill, looks to raise $20 million as auditors warn about company’s health. Ironic – ain’t it? Anyway, they can’t fix the company without...
Steve’s breakdown: Hearst just bought Woman’s Health, Men’s Health, Prevention, Runner’s World, Organic Life & Bicycling magazines. We suspect they will be reviewing all marketing as new owners tend to do...
Steve’s breakdown: Magic Leap is the company and Rony Abovitz is the founder. And check it out, they are looking for a Marketing Director: Job Post. That has a bunch of clues about...
Steve’s breakdown: If you haven’t called Camping World yet, we have another reason to. They just purchased another company, Cooper’s RV Center. This is the 5th purchase by Camping World and...
Steve’s breakdown: HelloFresh is the company and they’re gunning for Blue Apron. As you can see from the featured video, their advertising is completely forgettable and generic for the category. Give’m a...
Steve’s breakdown: Tobacco firms to begin airing court-mandated, self-critical ads. No word on who’s doing the work for each company but tens-of-millions will be spent. Philip Morris, who makes Marlboro, is based...
Steve’s breakdown: Toys “R” Us just secured $3.1 billion in financing and they need to be extra smart about how they spend that cash. Got any ideas? Let’m know. WAYNE, NJ: In...
Steve’s breakdown: Melt Shop is going national and they are going to have to expand advertising and probably hire a shop to do the work. Spencer Rubin is the Founder and...
Steve’s breakdown: Angry Birds creator is going public and we suspect some of that $2 billion is going to go towards keeping the momentum going with new advertising. SANTA MONICA....
Steve’s breakdown: ASOS is the retailer and they just spent $40 million on US fulfillment and you know they have to make that investment work. Answer: Marketing! Again, having a...
Steve’s breakdown: Sugarfina just got a cash infusion and is planning on “to scale sales across web, mobile, retail, wholesale and more.” If that’s your bag, give them a ring at 855-784-2734. Rosie...
Steve’s breakdown: Cablevision and Optimum are two brands this company owns. Obviously they already have agencies but the $1.9 billion they just raised could be put to use for some...
Steve’s breakdown: That line was pulled right from the press release so what else do you need to know about Biena Foods except their number: (617) 202-5210 BOSTON, MA: Fledgling US...
Steve’s breakdown: Aldi has big growth plans but it’s not going to happen without better advertising. Check out the featured video. Oh Boy! BATAVIA, IL: A German discount grocer has...
Steve’s breakdown: Sirius XM just invested $480 million into Pandora. Hopefully they will be putting some of that into advertising. Worth a call. OAKLAND, CA: Beyond throwing Pandora a life...
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Steve’s breakdown: Chef’d just got $10 million from Campbell’s in addition to what Fresh Direct invested. You’d think some of that cash will be making its way over to the marketing...
Steve’s breakdown: The 28 brands are presented on this link. They are all partners with AccelFoods which helps companies share resources. Is advertising one? Good question because Danone is in...