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This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
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Steve’s breakdown: Bamboo Sushi and QuickFish are part of the Sustainable Restaurant Group and we suspect this new investment could mean boarding their very green footprint. Or fin-print, as it were. Read on,...
Steve’s breakdown: Take a look at the featured video and tell me they are not going to create an ad campaign from scratch. In fact, that was an in-house agency...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
Steve’s breakdown: They are talking about increasing their ad spend to $2 billion because the ROI still is working. It’s a dream, you should be in on it so call...
Steve’s breakdown: Sun Basket was just delivered $42 million by investors so who’s going to do their advertising now that they have the cash? Amy Endemann at amy@sunbasket.com is Head of Marketing...
Steve’s breakdown: Footlocker is who “they” are because they just plunked down a sizable investment into Carbon38 which has a cult like following. Lisa Kraynak at lisa@carbon38.com is the Chief Marketing...
Steve’s Breakdown: At least they will once this Spotify IPO happens. So do the research and get ready to pounce on that account. Right now they have a no-name agency with...
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Steve’s breakdown: BARK is going public and this 30-second clip shows you what they are doing with advertising. Clearly, they will step it up a few notches and possibly hire...
Steve’s breakdown: Lots of cash is going to be thrown at PupBox via Petco so you might as well get in line for the account. It seems to be the future of...
Steve’s breakdown: University of Chicago’s Department of Economics not only got $125 million, it got a new name. But that’s not really as important as the fact they might be looking...
Steve’s breakdown: Here’s the headline: Fast-casual chain, Muscle Maker Grill, looks to raise $20 million as auditors warn about company’s health. Ironic – ain’t it? Anyway, they can’t fix the company without...
Steve’s breakdown: Hearst just bought Woman’s Health, Men’s Health, Prevention, Runner’s World, Organic Life & Bicycling magazines. We suspect they will be reviewing all marketing as new owners tend to do...
Steve’s breakdown: Magic Leap is the company and Rony Abovitz is the founder. And check it out, they are looking for a Marketing Director: Job Post. That has a bunch of clues about...
Steve’s breakdown: If you haven’t called Camping World yet, we have another reason to. They just purchased another company, Cooper’s RV Center. This is the 5th purchase by Camping World and...
Steve’s breakdown: HelloFresh is the company and they’re gunning for Blue Apron. As you can see from the featured video, their advertising is completely forgettable and generic for the category. Give’m a...
Steve’s breakdown: Tobacco firms to begin airing court-mandated, self-critical ads. No word on who’s doing the work for each company but tens-of-millions will be spent. Philip Morris, who makes Marlboro, is based...
Steve’s breakdown: Toys “R” Us just secured $3.1 billion in financing and they need to be extra smart about how they spend that cash. Got any ideas? Let’m know. WAYNE, NJ: In...
Steve’s breakdown: Melt Shop is going national and they are going to have to expand advertising and probably hire a shop to do the work. Spencer Rubin is the Founder and...
Steve’s breakdown: Angry Birds creator is going public and we suspect some of that $2 billion is going to go towards keeping the momentum going with new advertising. SANTA MONICA....
Steve’s breakdown: ASOS is the retailer and they just spent $40 million on US fulfillment and you know they have to make that investment work. Answer: Marketing! Again, having a...
Steve’s breakdown: Sugarfina just got a cash infusion and is planning on “to scale sales across web, mobile, retail, wholesale and more.” If that’s your bag, give them a ring at 855-784-2734. Rosie...
Steve’s breakdown: Cablevision and Optimum are two brands this company owns. Obviously they already have agencies but the $1.9 billion they just raised could be put to use for some...
Steve’s breakdown: That line was pulled right from the press release so what else do you need to know about Biena Foods except their number: (617) 202-5210 BOSTON, MA: Fledgling US...
Steve’s breakdown: Aldi has big growth plans but it’s not going to happen without better advertising. Check out the featured video. Oh Boy! BATAVIA, IL: A German discount grocer has...
Steve’s breakdown: Sirius XM just invested $480 million into Pandora. Hopefully they will be putting some of that into advertising. Worth a call. OAKLAND, CA: Beyond throwing Pandora a life...
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Steve’s breakdown: Chef’d just got $10 million from Campbell’s in addition to what Fresh Direct invested. You’d think some of that cash will be making its way over to the marketing...
Steve’s breakdown: The 28 brands are presented on this link. They are all partners with AccelFoods which helps companies share resources. Is advertising one? Good question because Danone is in...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
Steve’s breakdown: Hilariously, there’s a meal replacement company named Soylent and they just got another round of funding. This time for $50 million to take them to retail. I know...
Steve’s breakdown: It’s not all in advertising but Weis Markets has to get the word out regarding the new locations and renovations. And checkout their creative. It could be for...
Steve’s breakdown: Here’s a line from this story you might like. “In the coming quarters, Dr Pepper Snapple is planning “heavy marketing investment” to increase awareness and drive trial of...
Steve’s breakdown: 1863 is when Frye was born and now they have the partners & capital to go global. They haven’t done any serious marketing in a while but this move...
Steve’s breakdown: Speaking Spanish will be a big plus in this account review. Responses to the RFP are due May 5th. Check out the documents at this link: IBRD Oh, and...
Steve’s breakdown: Lots of brands now live at JAB Holding and that now includes Panera Bread. Panera has been doing very well with messaging but who knows what a new...
Steve’s breakdown: After they fire-up their manufacturing, they are going to have to keep the big sales coming. That kind of constant demand just doesn’t happen. They’ll need some help!...
Steve’s breakdown: Moosejaw has a new owner and are thinking bigger. The first place you could start, if your interested, is their video content. Wow – they’ve got problems. MADISON...
Steve’s breakdown: Judging by their social media, it’s clear J.Jill does not use an ad agency. Couple that with this IPO and it’s time to charge! QUINCY, MA: J.Jill Group is...
Steve’s breakdown: These two have been doing the “dance” for 9 years and it was bound to happen. Look for Kroger to really blow this brand out! Everybody loves them...
Steve’s breakdown: Digital Cosmetics, Cosmetic Digital? Either way that’s where L’Oréal is going to go even heavier. Lubomira Rochet is the CDO and the main contact for this lead. Related:...
Steve’s breakdown: That’s some cool cash that will partly be going to grassroots campaigns for the brand as they plan to triple store count by the end of 2019. If you think...
Steve’s breakdown: The affiliate is NBV Investments and the brands involved include Smooth Ambler Contradiction Bourbon, Old Scout Single Barrel Bourbon and other high-end spirits. Considering what’s going on in the whiskey...
Steve’s breakdown: Well, despite Trump screwing with the Peso, Jose Cuervo is moving forward with their IPO. The company said proceeds will be used to fund growth, as well as broaden its...