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Steve’s breakdown: Well, despite Trump screwing with the Peso, Jose Cuervo is moving forward with their IPO. The company said proceeds will be used to fund growth, as well as broaden its...
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Steve’s breakdown: Will the Trivago guy keep his job? Is he the tail wagging the dog? Dos Equis killed the “Most interesting man in the world”. Don’t think Trivago isn’t stupid enough to do...
Steve’s breakdown: Wynwood Brewing Company just got a truckload of cash to expand. Might as well take a look at advertising. Luis G. Brignoni is a co-founder of Wynwood – Andy Thomas is the CEO...
Steve’s breakdown: This time it’s JetSmarter and you should probably look into handling their advertising because this time it’s got to work! Do you do Luxury – Travel – Clients that are billionaires?...
Steve’s breakdown: And we suspect they are going to put big bucks behind KeVita (at least compared to what the brand was getting) GO health and wellness! VENTURE, CA: PepsiCo has bought US...
Steve’s breakdown: They are going to be bringing a boatload of cash with this thing and if you think they are not going to spend on advertising afterward, well, I...
Steve’s breakdown: They have a new owner who’s in the biz but not a company that’s used to marketing to consumers. Good time to jump in. ATCHISON, KS: MGP, a leading...
Steve’s breakdown: Okay, so Bain doesn’t have the best well-known record with turn-arounds but maybe they’ll do the right thing with this online pioneer and give it a marketing shot...
Steve’s breakdown: In today’s BtoB report we have a Tech IPO and a Former Android CMO moving to a new company. Both leads look very promising! IPO Preview: Blackline, A Tech...
Steve’s breakdown: And they expect to bring in a boatload of cash. Putting a little of that behind Titleist will probably make their shareholders happy. Might as well check into...
Steve’s breakdown: Volcan de mi Tierra just got a big shot in the arm by Moet so we expect them to pump up marketing. NEW YORK, NY: Moet Hennessy has entered the upscale...
Steve’s breakdown: David Mandell, the CEO, is not a beverage guy so if you also want to take this ride, have a boatload of booze experience. BARDSTOWN, KY: Bardstown Bourbon Co.,...
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Steve’s breakdown: Brooklyn Brewery just sold 25% of the business to Kirin and they are now looking to completely go national. Brooklyn has not been much of an ad agency type of...
Steve’s breakdown: Well, once this thing goes through, the decision process that has plagued agencies for years will get-all-normal. (we hope) Stay tuned . . . JERSEY CITY, NJ: Mexican alcoholic...
Steve’s breakdown: Silver Diner just got a silver platter of cash from private-equity firm Goode Partners who has investments with 20 other companies you might be interested in making a client. It’s an...
Steve’s breakdown: SpikedSeltzer now has some very deep pockets to expand the brand. Check into A-B’s Hign End division to get involved. NORWALK, CT: Anheuser-Busch InBev today announced it would acquire fast-growing...