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Steve’s breakdown: Launching in April (so get on your horse on this one) Quibi just raised another $750M and you know some of that is going towards advertising. CEO Meg Whitman and chairman Jeffrey Katzenberg are running the show so get your Hollywood sunglasses on and ride. LOS ANGELES, CA: This adds to the $1 […]
Steve’s breakdown: At least it’s not Bud buying another craft brew. Molson Coors is in the game and we think Atwater is going to go nuts over this deal. And that equals you giving them a hearty congrats with much praise. Believe, that shit works but the sooner the better. CHICAGO, IL & DETROIT, MI: […]
Steve’s breakdown: Everyone loves the in-house subway ads & pet campaign Casper Sleep has done but what’s to say, after their IPO, they won’t shop out the work. We think it’s a possibility so introduce the agency to the CMO, Jeff Brooks. NEW YORK, NY: Casper Sleep, the direct-to-consumer mattress brand known for its clever […]
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Steve’s breakdown: Roar Beverage Co. is shifting its marketing target from young athletes to millennial moms, officials said. HUNTINGTON, NY: Roar Beverage Co. has obtained a $5.6 million investment led by a Manhattan venture capital firm and is shifting its marketing focus from young athletes to millennial moms, officials said. The Huntington-based company, maker of an organic coconut water-infused drink, “is […]
Steve’s breakdown: Quote from Alkaline Water’s Chairman Aaron Keay about going public: We will continue to expand our product lines, increase the visibility of our brand, and grow our presence with existing and additional retailers. So if you love new product development and launching ad campaigns, this might be the beverage for you. SCOTTSDALE, AZ: The Alkaline […]
Steve’s breakdown: The Focus on Female Founders Program provides resources to help women entrepreneurs address untapped growth opportunities in the beverage alcohol space and adjacent categories. For starters, they’re hitting up Austin Cocktails. Check into it! VICTOR, NT: Constellation Brands, Inc., a leading beverage alcohol company, announced today that Constellation Brands Ventures (CBV), the company’s corporate venture […]
Steve’s breakdown: Chicken chain Bojangles’ is going private for $594M. If you’ve ever witnessed this sort of thing, you know the freedom the management will feel when it’s done. Expect lots of changes including an advertising review! It’s been a while since their last one . . . . CHARLOTTE, NC: Chicken-and-biscuits chain Bojangles’ announced Tuesday […]