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Steve’s breakdown: Roar Beverage Co. is shifting its marketing target from young athletes to millennial moms, officials said. HUNTINGTON, NY: Roar Beverage Co. has obtained a $5.6 million investment led by a Manhattan venture capital firm and is shifting its marketing focus from young athletes to millennial moms, officials said. The Huntington-based company, maker of an organic coconut water-infused drink, “is […]
Steve’s breakdown: Quote from Alkaline Water’s Chairman Aaron Keay about going public: We will continue to expand our product lines, increase the visibility of our brand, and grow our presence with existing and additional retailers. So if you love new product development and launching ad campaigns, this might be the beverage for you. SCOTTSDALE, AZ: The Alkaline […]
Steve’s breakdown: The Focus on Female Founders Program provides resources to help women entrepreneurs address untapped growth opportunities in the beverage alcohol space and adjacent categories. For starters, they’re hitting up Austin Cocktails. Check into it! VICTOR, NT: Constellation Brands, Inc., a leading beverage alcohol company, announced today that Constellation Brands Ventures (CBV), the company’s corporate venture […]
Steve’s breakdown: Chicken chain Bojangles’ is going private for $594M. If you’ve ever witnessed this sort of thing, you know the freedom the management will feel when it’s done. Expect lots of changes including an advertising review! It’s been a while since their last one . . . . CHARLOTTE, NC: Chicken-and-biscuits chain Bojangles’ announced Tuesday […]
Steve’s breakdown: Baffin is the brand and Canada Goose just gave them some deep pockets to sell those boots. They do not have an AOR so branch out to the Great White North! STONEY CREEK, Ontario, Canada: Canada Goose Holdings is spreading its wings. The high-flying premium outerwear company has made its first foray into footwear, acquiring […]
Steve’s breakdown: Same-day delivery company Deliv raised $40 million in its latest funding round so now their a big-boy company. “Pitch Please” MENLO, PARK, CA: Deliv Inc, an Uber-like startup that uses a fleet of contract drivers to pick up online orders from stores and malls for a fee, said it has raised $40 million in […]
Steve’s breakdown: Beyond Meat is the client and they are ripe for an agency pitch. Here’s some background: According to Beyond Meat, the company’s products are sold in more than 30,000 locations, including Yankee Stadium, TGI Fridays, White Castle and Harvard University. Retailers such as Safeway, Whole Foods, Kroger, Target, Publix and Sprouts also carry their products. […]
Steve’s breakdown: Yeah, that’s right. Jet.com has deep pockets, and deal with Nike and is updating everything. We’re going to say that includes advertising. HOBOKEN, NJ: Walmart is updating its Jet.com site with faster delivery, new merchandise offerings, more personalization and other enhancements as its looks to strengthen its defenses against Amazon. The online retailer […]
Steve’s breakdown: The brand is BODYARMOR and now it will have all the resources Coke can muster up. Right now they spend about $2 million but with the expanded market distribution, that number will surely double. Plus, Coke will probably get involved with agency relationships. And if you win the account, you’ll get to work with Kobe Bryant […]
Steve’s breakdown: The “lifecycle marketing efforts” for Boxed will be happening with the $111 million they just got in financing but as far as we can see, they have no agency. That’s your cue. EDISON, NJ: Boxed has gotten a new infusion of cash. The online retailer, which sells discounted groceries and everyday essentials in bulk-form only, […]
Steve’s breakdown: DoorDash is making it happen and now with this next $250 million investment, we see an opportunity for them to hit their mark of 2,000 cities with real advertising. Who’s up to the challenge? SAN FRANCISCO, CA: Meal delivery service DoorDash Inc raised $250 million in a new round of funding co-led by […]
Steve’s breakdown: Elanco Animal Heath is going public and you know what that means: New Everything. Mr. Antoine C. Ezell View at aezell@elanco.com is the Vice President, Customer Value and Chief Marketing Officer GREENFIELD, IN: Eli Lilly plans to take a minority stake of its Elanco Animal Heath unit public, the pharmaceutical company said Tuesday. Elanco’s portfolio includes […]
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Steve’s breakdown: Lyft has had a fickle past with ad agencies but maybe this latest round of cash might help them focus on a steady marketing partner relationship. Worth looking into. Melissa Waters at melissa@lyft.com is the marketing chief. SAN FRANCISCO, CA: Lyft has completed a $600 million funding round, the company said Wednesday. The new […]
Steve’s breakdown: Gotham Greens is the client and expansion is the name of the game. To fulfill their goals, they are going to have to get the word out about their produce beyond an Intragram account. That’s your cue . . . BROOKLYN, NY: New York City-based urban farming startup Gotham Greens on Wednesday announced […]
Steve’s breakdown: Pipedrive, a CRM and sales tool, raises $50M to take on Salesforce and Microsoft. Timo Rein is the CEO and ex-salesman. Here’s something you might want to mention to Timo: The very first line of copy in the very first video on their YouTube channel is incorrect. Holy Crap! (most people are not interested in […]
Steve’s breakdown: We’re talking about SnackNation here and they just received $12 million in funding and if they were smart, they spend some of that on smart, measurable digital marketing. Wouldn’t you say. CULVER CITY, CA: SnackNation, a US-based healthy snack delivery service, has raised US$12m in Series B funding. The tech-enabled firm said it […]
Steve’s breakdown: Fred’s just sold certain assets of its EntrustRx unit to a subsidiary of CVS Health for $40 million. Now they have cash to get busy with real advertising, not just the circlers which get done in-house. MEMPHIS, TN: One week after Memphis-based discounter Fred’s announced that it was looking to sell its specialty pharmacy […]
Steve’s breakdown: Culture Trip has the money, the talent and the drive to make to make this company spread like wildflower but what about advertising. If they run it, they will come! LONDON, UK 7 NEW YORK, NY: Culture Trip, a regionally focused travel and cultural content portal, has raised a chunky $80 million in a series […]
Steve’s breakdown: Bamboo Sushi and QuickFish are part of the Sustainable Restaurant Group and we suspect this new investment could mean boarding their very green footprint. Or fin-print, as it were. Read on, it’s a very inspiring story you might want to get in on. BOSTON, MA: Bain Capital Double Impact, a mission-oriented private-equity fund, has led a […]
Steve’s breakdown: Take a look at the featured video and tell me they are not going to create an ad campaign from scratch. In fact, that was an in-house agency doing the old campaign so no real incumbent. NEW YORK, NY: Oscar Health, a New York-based technology-driven health insurance firm, has closed a $165 million […]