Pro Teams & Venues company has new CMO

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership:...

280 Store Fashion Chain taps 2 CMOs

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership:...

Cali Restaurant Co Looks Ready to Pounce

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership:...

New marketing leads at outdoor performance brand

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership:...

CMO turn to Pres at Salon & Spa

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership:...

Six Spirit Brands to get Marketing Makeover

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership:...

Unified Comm company gearing up marketing blitz

Steve’s breakdown: 8×8 just brought on 3 marketing execs from HP, IBM and OneOnline and with a $4 million budget we expect them to hit the ground running. Their number...

Diamond account lead

Steve’s breakdown: Blue Nile has a new CMO, CPO (P for Product) & CSO (S for Strategy). There seems to be too many chiefs in this world but anyway, it sounds like...

Too much exec moment not to look at juice company

Steve’s breakdown: Ocean Spray Cranberries has a new Chief Growth Offier in Bobby Chacko (bchacko@oceanspray.com) and a new Chief Customer Officer in Daniel Crocker for starters. LAKEVILLE-MIDDLEBORO, MA: Bobby Chacko has been named senior...

30 year P&G Exec Joins the Car Biz

Steve’s breakdown: We’ve got a P&Ger coming to Hertz as the CMO. Hard to say what she will do but I bet it’ll be different! Check into it. ESTRO, FL:...

New CMO at Big Bev

Steve’s breakdown: Andrew Springate is the new SVP and CMO. Additionally, Dr. Pepper Snapple Group is getting a new EVP of human resources and a new SVP and GM of the Coca-Cola Affiliated Sales Organization. Brands...

New CMO & CRO in eSports world

Steve’s breakdown: ESL is the company and it’s totally worth while to give these guys a hearty “congrats” and find out what the plan is. NEW YORK, NY & LOS...

Account review prediction in the Restaurant biz

Steves breakdown: They are talking about reinvigorating the company’s creative campaigns with their new CMO and COO. Contact CKE as soon as possible. CARPINTERIA, CA: Carl’s Jr. and Hardee’s parent company CKE...

3 fashion e-tailers get pitchable

Steve’s breakdown: Walmart just bought Bonobos and is putting its founder in charge of it and ShoeBuy & ModCloth. That’s a big job and your expertise would help. Andy Dunn is the...

Retail digital lead

Steve’s breakdown: A new CIO from Belk and a new CDO from Dick’s Sporting Goods = get on the phone with your digital ass and introduce yourself. WESTBOROUGH, MA: BJ’s Wholesale...

New COO & CMO reaching for younger customers

Steve’s breakdown: A new COO & CMO might be the spark they need to get out of their dead-end relationship they have with their agency. Their task is to increase “brand passion...

Western Supermarket beefs-up Digital

Steve’s breakdown: Albertans has a new Group VP of IT digital & marketing/merchandising and a Group VP of digital product management. These guys have a ton of e-commerce experience so we suspect they will...

Say What? says the late RH Macy

Steve’s breakdown: So Restoration Hardware is now RH. Can they do that? Has Macy’s been alerted? Will there be fisticuffs on 34th Street? Anyway, they now have a 23 year vet...

Backfield in motion over at PA retailer

Steve’s breakdown: The Dick’s Sporting Goods Marketing Chief is now President. And you know what she did the last time she changed jobs? She had an agency review!! CORAOPOLIS, PA: DICK’S Sporting...

Really? Art.com

Steve’s breakdown: Whether you agree with the idea or not, there’s a huge market out there for this kinda stuff and these folks look to be the ones going for...

Times are changing at Citizen Watch

Steve’s breakdown: There’s a brandy-new Chief Digital Officer in addition to their president being named president of Bulova Corporation too. Looks like movement at the top so what’s next? NEW YORK, NY: Furthering...

Del Frisco’s Grille has a brand President

Steve’s breakdown: A few months ago we told you guys to go after this company. (look it up) Now one of their brands has a President. The budgets aren’t big...

Another Chief Growth Officer at Hershey

Steve’s breakdown: This hire is about “growth strategy” and not so much on execution so if that’s in your toolbox, maybe it’s time to think about Hershey. HERSHEY, PA: Hershey has named...

Hotel Giant Promotes CMO & Appoints CIO

Steve’s breakdown: The new Wyndham CMO, Barry Goldstein, is a digital guy so expect marketing to take a turn toward Big D. In addition to all hotels “Wyndham”, their brands...

Health tech merger with new CMO, CFO, CSO +

Steve’s HoooWeee, there’s a lot going on at Change Healthcare. The big thing, as far as you’re concerned, is the new branding and, yet to be determined, messaging. Sounds like...

Things are lining up over at Ralph Lauren

SONY DSC Steve’s breakdown: The new CMO is an ex-Bartle Bogle Hegarty guy which makes us think they might move creative to an ad agency. Worth checking into it when...

Papa brings on Panera’s CDO

Steve’s breakdown: Papa John’s had to jump through a few legal hoops to get this guy on so we suspect that wasn’t done to not make changes. Look into all things digital...

Changing of the guard at Autodesk

Steve’s breakdown: With a new CMO, CPO and a new CEO on the way, there’s plenty of opportunity for you to make a good impression. BTW: Autodesk, Inc. is the world...

It’s hitting the fan over at Ralph Lauren

Steve’s breakdown: So that new CEO sooo didn’t work out and he’ll be gone by May 1st. The good news for you is the “Way Forward Plan” is still in...

Ford brings in Chief Brand Officer

Steve’s breakdown: If you look at all the press about this guy it all boils down to this: Global Digital (think Mobility) Communications. If that’s your bag, give Musa a...

Type and press Enter to search