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Steve’s breakdown: Merck has over 100 brands and now they have new marketing management that just might have an ear available for your pitch. WHITEHOUSE STATION, NJ: Merck has named Frank Clyburn as chief commercial officer and Michael Nally as chief marketing officer. The appointments were made after head of the global human health unit, […]
Steve’s breakdown: Mmmmm, yeah, I went for that one. Anywho, take a look at Clorox. There are too many changes going on over there not to disrupt at least one or two accounts. OAKLAND, CA: Clorox Co. is getting a new chief marketing officer effective Jan. 7 – Stacey Grier, 55, who joined the company […]
Steve’s breakdown: Heidi O’Neill has been named president of Nike Direct and she has a boot-load of agencies working for her. Will she keep the status quo? Depends on how good your pitch is . . . BEAVERTON, OR: Nike has promoted a company veteran to oversee all of the brand’s digital initiatives. Heidi O’Neill has […]
Steve’s breakdown: Mount Sinai selects chief marketing and communications officer and we’re wondering what kind of big production TV campaign will be next. Maybe a call is in order. NEW YORK, NY: Mount Sinai Health System appointed David A. Feinberg senior vice president and chief marketing and communications officer. Here are four things to know: […]
Steve’s breakdown: So this one can be complicated if you pay too much attention to all the cooks in the kitchen of this brand so let’s take from the USA top. Here’s what I found out, literally, on the streets of Manhattan. Deal & DeLuca, the iconic New York gourmet food retailer is cleaning house at […]
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Steve’s breakdown: Bankruptcy will be a thing of the past for the legendary guitar company on Nov. 1. That’s right, Gibson will also have a new CEO, CMO, CFO & CPO. So, if you know how to play, it’s time to step up to the mic and call these boys!! NASHVILLE, TN: Gibson Brands has announced […]
Steve’s breakdown: Hertz, Dollar and Thrifty just got a new senior director of external communications. Makes one wonder what other changes there will be . . . BTW: Remember this Clio award winning ad: “Let Hertz put you in the Drivers Seat” ESTERO, FL: Tressie Rose, one of the top corporate communications managers at Procter & Gamble […]
Steve’s breakdown: Well, we finally know who the top creative at CBS is so now the ball is in your court to pitch the guy. David Nevins is his name and he used to to be CEO of Showtime so you might want to sniff around over there too. NEW YORK, NY: CBS Corp.’s president […]
Steve’s breakdown: There are just too many changes going on at Zillow not to take a look at their 6+ year relationship with Deutsch. Read on . . . SEATTLE, WA: Zillow Group, Inc. (Nasdaq: Z;Nasdaq: ZG), which houses a portfolio of the largest and most vibrant real estate and home-related brands on mobile and web, […]
Steve’s breakdown: We love it when marketing professionals take control of a substantially large ad account. This time it’s Bayer and Sebastian Guth and we believe, giving the present roster of ad agencies on their roster, there are probably going to be some upgrades. WHIPPANY, NJ: Bayer today announced the appointment of Sebastian Guth as President of […]
Steve’s breakdown: With all this movement going on post 21st Century Fox & The Disney Company merger, there’s bound to be a brand or two that will be ripe for picking. BURBANK, CA: 21st Century Fox president Peter Rice will become chairman of Walt Disney Television and co-chair of Disney Media Networks after 21st Century Fox […]
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Steve’s breakdown: Dockers, Denizen & Signature brands all have a new head marketing honcho. The former CMO of Levi’s now runs all four so you might want to slip into you best denims and see what the plan is . . . SAN FRANCISCO, CA: Levi Strauss & Co. has named new leaders across two new divisions, […]
Steve’s breakdown: The headline is, San Manuel Looks To Transform Brand and Continue Growth with New COO And CMO. Sounds like a good time to introduce yourself. We believe their emails are parceo@sanmanuel.com & etanenbaum@goldennugget.com respectively. HIGHLAND, CA: San Manuel Casino today announced the appointment of Peter Arceo to Chief Operating Officer and the hire of Rikki Tanenbaum […]
Steve’s breakdown: The fact that Walmart brought in an outsider as their top marketing executive makes us believe an agency change is on the horizon. BENTONVILLE, AR & HOBOKEN, NJ: Walmart has named a new U.S. chief customer officer and a new chief marketing officer, both women recruited from the outside, in a major departure […]
Steve’s breakdown: PSEB Group, a new operating company composed of Eddie Bauer and PacSun has just brought on a new President for PacSun in addition to a new marketing team. We think all the ducks are lined up for an advertising review to take place very soon. ANAHEIM, CA: Pacific Sunwear of California (PacSun) has named […]
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