BtoB Lead in Virginia without agency

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Too much change at retailer not to sniff around

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We’re calling this review before it happens

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Nike

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Like Sunday Newspaper Hospital Advertising?

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P&G Exec gets in “The Drivers Seat”

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Double Network Lead

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A lot of brands just got new bosses to pitch

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This cannabis client is ready to roll

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Changing jeans position opens up 3 brands

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$5 million Casino Account to Transform Brand

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Major Moves in Marketing = Agency Change

Steve’s breakdown: The fact that Walmart brought in an outsider as their top marketing executive makes us believe an agency change is on the horizon. BENTONVILLE, AR & HOBOKEN, NJ:...

Great timing to check in with Pacific retailer

Steve’s breakdown: PSEB Group, a new operating company composed of Eddie Bauer and PacSun has just brought on a new President for PacSun in addition to a new marketing team. We...

Look who’s mascot should just die

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752 stores will be hiring a new ad agency

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There are brands to pick-off at Kellogg’s

Steve’s breakdown: Kellogg has a new North American President and though we don’t think any of Leo Burnett’s clients will move, there are a number of brands worth testing out...

Famous Footwear Pres From Disney

Steve’s breakdown: Famous Footware spends $9 million let alone what they spend on Sam Edelman, Allen Edmonds, Franco Sarto, Vince, Via Spiga, George Brown Bilt, Diane von Furstenberg, Fergie Footwear...

Cannabis clinic company checks-in Diageo/P&G executive

Steve’s breakdown: If you haven’t moved on a cannabis client yet, check out Empower Clinics. They operate a network of physician-staffed medical cannabis clinics and their new director is no stranger...

CEO abandons 4 brands you need to pitch

Steve’s breakdown: Campbell Soup’s CEO is “Mmm Mmm Gone” for no apparent reason but we believe the company bit off more than it could chew when buying Snyder’s-Lance, the manufacturer of...

Which of These do you Fancy?

Steve’s breakdown: Diageo has a new CMO in Ed Pilkington and a new president of U.S. Spirits & Canada in Claudia Schubert. Which of the featured brands will be affected by the new leadership...

Urban Retailer is Ready for a new Commitment

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Cognac, Rum and the Americas

Steve’s breakdown: We’re talking about Rémy Martin and Mount Gay Rum in addition to the Americas division all have new leadership at Remy Cointreau. Probably a good time to cross check your rolodex...

Four new CMOs at one client

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Another huge eSports Lead

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Two Digital Retail Leads

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Alexa could be finding a new ad agency

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3 words: Digital • Watch • Luxury

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Pitch student load company with legal in the room

Steve’s breakdown: It’s a hiring combo we’ve never seen before. a new CMO and Chief Legal Officer have joined College Ave Student Loans and we think that they are now part of...

Digital Lead Alert at Apparel Giant

Steve’s breakdown: Ralph Lauren hires its 1st digital officer & names new online leaders. If that doesn’t scream digital lead, I’ll eat my red, white & blue yet still earth-toned wool...

Monster Digital Restaurant Lead

Steve’s breakdown: Brinker has a new chief digital officer. When you couple that with the comeback of the Baby Back jingle campaign, I think we see a major opportunity in the...

Pro Teams & Venues company has new CMO

Steve’s breakdown: The Brooklyn Nets and New York Islanders and the venues they play in will now be under a new marketing chief. Talk about a moving target! Things are always...

280 Store Fashion Chain taps 2 CMOs

Steve’s breakdown: Avenue Stores, the plus-size retailer, is switching it up with these 2 hires and we expect more change on the horizon. They do not have an AOR ROCHELLE PARK,...

Cali Restaurant Co Looks Ready to Pounce

Steve’s breakdown: Chris Simms is the CEO & John Williams is the new CMO and there’ also a new Chief People Officer. They are a little cagey regarding contact information so try...

New marketing leads at outdoor performance brand

Steve’s breakdown: This is the perfect time to introduce the agency to Wolverine World Wide and get yourself in the shoe business. The new CMO can be reached at strick.walker@wwwinc.com ROCKFORD, MI: Merrell,...

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