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In case we missed some CMO moves

In case we missed some CMO moves

Steve’s breakdown: The entire industry is jumping—and in all the right directions. Over the past few months, several members of the marketing community have risen to elevated roles and taken on new ones in completely different arenas. We may not have caught all the moves, but below is a roundup from the past few months […]
1st CMO + new COO = Time to make a call

1st CMO + new COO = Time to make a call

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Change is in the Air at Fast Causal Chain

Change is in the Air at Fast Causal Chain

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Jewellery hires senior talents to drive new global marketing strategy

Jewellery hires senior talents to drive new global marketing strategy

Steve’s breakdown: “Pandora is ramping up its global marketing efforts with the hire of two new talents and an in-house promotion to lead the firm’s strategy” is the headline. Our question is about external advertising. It’s about time they took this seriously because gifts like this are incredibly important now-a-days. In order to offer more […]
This company never saw a good idea it didn’t like

This company never saw a good idea it didn’t like

Steve’s breakdown: That’s why we alway write about Coty Inc. when they make changes. This time it’s a lot Chess Piece moves at the top but they are always a good conversation starter to weasel some new concepts in front of them. In fact, the featured image is one of the concepts we pitched them […]
Two Words: Yum Brands

Two Words: Yum Brands

Steve’s breakdown: Just read the bolded type below. You’ll know what to do if you haven’t already. LOUISVILLE, KY: Yum Brands’ new CEO David Gibbs wasted no time in making a number of management changes at its key restaurant divisions Pizza Hut and Taco Bell. Among the changes, KFC president Kevin Hochman will add interim […]
You might think this retailer is dead but we still see a great potential client

You might think this retailer is dead but we still see a great potential client

Steve’s breakdown: JCP keeps getting up and we think the new team is a great target for an out-of-the-box pitch. I men look at all these new faces! PLANO, TX: J.C. Penney Company continues to remake its leadership team under the leadership of CEO Jill Soltau, naming six new VPs. The struggling retailer named Wendy […]
Digital Lead in Clean Food

Digital Lead in Clean Food

Steve’s breakdown: Seeking to grow its ecommerce business and accelerate digital marketing capabilities across its platforms, Panera Bread hired a seasoned leader from Under Armour who had managed ecommerce and retail stores and had responsibility for the end-to-end customer experience. Do you know an end-to-end experience model for restaurants? You do? Well then jump on […]
The folks born to sell weed got a CEO who so totally knows selling: Agency?

The folks born to sell weed got a CEO who so totally knows selling: Agency?

Steve’s breakdown: The “We’re Overstocked.com, Man!” guy is now the CEO of High Times. There’s no more iconic brand in the weed business and, if we had to, choose this company as the obvious choice to pursue. LOS ANGELES, CA: Hightimes Holding Corp., the owner of the most well-known brand in Cannabis, today announced the […]
Big Digital Lead in Retail

Big Digital Lead in Retail

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This will no longer do at this brand

This will no longer do at this brand

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Luxury Auto Sure to Review Advertising

Luxury Auto Sure to Review Advertising

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Huge retailer you way have looked past

Huge retailer you way have looked past

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Ever want a sports account?

Ever want a sports account?

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Two health care providers get new CMOs

Two health care providers get new CMOs

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Cosmetic Digital Lead!

Cosmetic Digital Lead!

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BtoB Lead in Virginia without agency

BtoB Lead in Virginia without agency

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Catch a pharma brand while management is In the Air

Catch a pharma brand while management is In the Air

Steve’s breakdown: Merck has over 100 brands and now they have new marketing management that just might have an ear available for your pitch. WHITEHOUSE STATION, NJ: Merck has named Frank Clyburn as chief commercial officer and Michael Nally as chief marketing officer. The appointments were made after head of the global human health unit, […]

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