News: New people of interest

12 booze brands have new leaders

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Another reason to pitch this luxury car

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Bike Lead

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We smell a drivers recruitment ad review

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Too much leadership movement not to check in with these guys

Steve’s breakdown: Mike Dwyer ([email protected]) will serve as president of Goodyear’s North America Consumer business and Renee Radabaugh (Renee [email protected]) will take his place as VP of the North America Consumer Channels and Categories teams. AKRON, OH: The Goodyear Tire & Rubber Company named Mike Dwyer president of Goodyear’s North America Consumer business, effective immediately. […]

BtoB Auto Lead

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Retailer with new CEO + CBO = Opportunity

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So many new people = Agencies on Notice

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In case we missed some CMO moves

Steve’s breakdown: The entire industry is jumping—and in all the right directions. Over the past few months, several members of the marketing community have risen to elevated roles and taken on new ones in completely different arenas. We may not have caught all the moves, but below is a roundup from the past few months […]

Fashion brand is going direct to consumer with multiple promotions

Steve’s breakdown: Levi Strauss & Co. is “capitalizing on the opportunities created by the global pandemic, which has accelerated changes in consumer behavior and the competitive landscape”. That one quote is the reason we’re talking about Levi’s. See the bolded names below. The featured spot’s message, which ran 2 years ago, works for me today. […]

Pizza Chain’s new C-Suite to turn up the ad heat

Steve’s breakdown: So there’s been a lot of movement in the C-Suite at Blaze Fast-Fire’d Pizza including hiring a new CMO. With all this change, this might a be a great time to introduce the agency. Keep in mind, the CEO used to be the CFO so there’s that (yuck) Last years’ LeBron AKA “Ron” […]

Marketing Pro Takes Over of North American Car Company

Steve’s breakdown: Kjell Gruner becomes Head of Porsche North America. The previous Head of Marketing at Porsche seems to be big on movie creative. Maybe that will be taken to the next level! BTW: This was translated from German so, you know, “Farfanoogin”. EASTON, PA: The personnel change in sales at the Volkswagen brand has […]

9 brand cannabis company has new CMO: New Creative seems imminent

Steve’s breakdown: The nine brands can be seen at this link and they include extracts, remedies, beverages & confections. The new CMO worked at Young & Rubicam so she’s no stranger to the new business pitch scene. SANTA ROSA, CA: Manufacturing company CannaCraft appointed two new executives to its team: Chief Marketing Officer Angela Pih and Vice President […]

Marketing exec takes the tiller at beverage company: Changes Expected

Steve’s breakdown: You know we love when a marketing pro takes the lead at a company like Jones Soda. Not only do we expect changes at the comapny, we expect positive changes so jump on board! SEATTLE, WA: Jones Soda Co., the original craft soda known for its unconventional flavors and user-designed label artwork, has […]

1st CMO + new COO = Time to make a call

Steve’s breakdown: Just Salad looks to be getting ready for a marketing push with these two hires. Might as well introduce the agency before they make any real marketing decisions. NEW YORK, NY: Just Salad today announced two executive appointments: Andy Rooks as the brand’s first chief marketing officer, and Apolinar Chavez as the new chief […]

Change is in the Air at Fast Causal Chain

Steve’s breakdown: Between Chicken Salad Chick‘s new CMO, CDO & COO and the fact we couldn’t a TV spot that was less than 5 years old, we believe a new campaign is just around the corner. Pitch One! AUBURN, AL: Chicken Salad Chick, the nation’s only southern inspired, fast casual chicken salad restaurant concept, announced today […]

Ever pitch a non-car car account to win a car account?

Steve’s breakdown: Think about brands like OnStar, ACDelco and GM Genuine Parts. They all have a new boss that’s above the GM CMO! Sometimes to get a car account, you have to win a non-car car account. DETROIT, MI: General Motors is elevating the current head of Cadillac to a companywide sales, service and marketing […]

New marketing leadership at consumer health company signal big change

Steve’s breakdown: Too many big changes not to warn Bayer’s present advertising agency of record. Might as well introduce your agency while they are on their heels. WHIPPANY, NJ: Bayer Consumer Health announced on Tuesday it has added new responsibilities to two of its top executives. The appointments were made to help strengthen the Whippany-based company’s position […]

So much hitting the fan a new agency would be welcome

Steve’s breakdown: Rent the Runway is in so much trouble that an agency pitch would be a breathe of fresh air. I’ve done it a bunch of times and at the very least, you get their problems off their minds. NEW YORK, NY: Rent the Runway‘s chief technology officer, Josh Builder, will leave at the […]

Jewellery hires senior talents to drive new global marketing strategy

Steve’s breakdown: “Pandora is ramping up its global marketing efforts with the hire of two new talents and an in-house promotion to lead the firm’s strategy” is the headline. Our question is about external advertising. It’s about time they took this seriously because gifts like this are incredibly important now-a-days. In order to offer more […]

This company never saw a good idea it didn’t like

Steve’s breakdown: That’s why we alway write about Coty Inc. when they make changes. This time it’s a lot Chess Piece moves at the top but they are always a good conversation starter to weasel some new concepts in front of them. In fact, the featured image is one of the concepts we pitched them […]

Two Words: Yum Brands

Steve’s breakdown: Just read the bolded type below. You’ll know what to do if you haven’t already. LOUISVILLE, KY: Yum Brands’ new CEO David Gibbs wasted no time in making a number of management changes at its key restaurant divisions Pizza Hut and Taco Bell. Among the changes, KFC president Kevin Hochman will add interim […]

You might think this retailer is dead but we still see a great potential client

Steve’s breakdown: JCP keeps getting up and we think the new team is a great target for an out-of-the-box pitch. I men look at all these new faces! PLANO, TX: J.C. Penney Company continues to remake its leadership team under the leadership of CEO Jill Soltau, naming six new VPs. The struggling retailer named Wendy […]

Digital Lead in Clean Food

Steve’s breakdown: Seeking to grow its ecommerce business and accelerate digital marketing capabilities across its platforms, Panera Bread hired a seasoned leader from Under Armour who had managed ecommerce and retail stores and had responsibility for the end-to-end customer experience. Do you know an end-to-end experience model for restaurants? You do? Well then jump on […]

The folks born to sell weed got a CEO who so totally knows selling: Agency?

Steve’s breakdown: The “We’re Overstocked.com, Man!” guy is now the CEO of High Times. There’s no more iconic brand in the weed business and, if we had to, choose this company as the obvious choice to pursue. LOS ANGELES, CA: Hightimes Holding Corp., the owner of the most well-known brand in Cannabis, today announced the […]

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