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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: Mike Dwyer ([email protected]) will serve as president of Goodyear’s North America Consumer business and Renee Radabaugh (Renee [email protected]) will take his place as VP of the North America Consumer Channels and Categories teams. AKRON, OH: The Goodyear Tire & Rubber Company named Mike Dwyer president of Goodyear’s North America Consumer business, effective immediately. […]
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Steve’s breakdown: The entire industry is jumping—and in all the right directions. Over the past few months, several members of the marketing community have risen to elevated roles and taken on new ones in completely different arenas. We may not have caught all the moves, but below is a roundup from the past few months […]
Steve’s breakdown: Levi Strauss & Co. is “capitalizing on the opportunities created by the global pandemic, which has accelerated changes in consumer behavior and the competitive landscape”. That one quote is the reason we’re talking about Levi’s. See the bolded names below. The featured spot’s message, which ran 2 years ago, works for me today. […]
Steve’s breakdown: So there’s been a lot of movement in the C-Suite at Blaze Fast-Fire’d Pizza including hiring a new CMO. With all this change, this might a be a great time to introduce the agency. Keep in mind, the CEO used to be the CFO so there’s that (yuck) Last years’ LeBron AKA “Ron” […]
Steve’s breakdown: Kjell Gruner becomes Head of Porsche North America. The previous Head of Marketing at Porsche seems to be big on movie creative. Maybe that will be taken to the next level! BTW: This was translated from German so, you know, “Farfanoogin”. EASTON, PA: The personnel change in sales at the Volkswagen brand has […]
Steve’s breakdown: The nine brands can be seen at this link and they include extracts, remedies, beverages & confections. The new CMO worked at Young & Rubicam so she’s no stranger to the new business pitch scene. SANTA ROSA, CA: Manufacturing company CannaCraft appointed two new executives to its team: Chief Marketing Officer Angela Pih and Vice President […]
Steve’s breakdown: You know we love when a marketing pro takes the lead at a company like Jones Soda. Not only do we expect changes at the comapny, we expect positive changes so jump on board! SEATTLE, WA: Jones Soda Co., the original craft soda known for its unconventional flavors and user-designed label artwork, has […]
Steve’s breakdown: Just Salad looks to be getting ready for a marketing push with these two hires. Might as well introduce the agency before they make any real marketing decisions. NEW YORK, NY: Just Salad today announced two executive appointments: Andy Rooks as the brand’s first chief marketing officer, and Apolinar Chavez as the new chief […]
Steve’s breakdown: Between Chicken Salad Chick‘s new CMO, CDO & COO and the fact we couldn’t a TV spot that was less than 5 years old, we believe a new campaign is just around the corner. Pitch One! AUBURN, AL: Chicken Salad Chick, the nation’s only southern inspired, fast casual chicken salad restaurant concept, announced today […]
Steve’s breakdown: Think about brands like OnStar, ACDelco and GM Genuine Parts. They all have a new boss that’s above the GM CMO! Sometimes to get a car account, you have to win a non-car car account. DETROIT, MI: General Motors is elevating the current head of Cadillac to a companywide sales, service and marketing […]
Steve’s breakdown: Too many big changes not to warn Bayer’s present advertising agency of record. Might as well introduce your agency while they are on their heels. WHIPPANY, NJ: Bayer Consumer Health announced on Tuesday it has added new responsibilities to two of its top executives. The appointments were made to help strengthen the Whippany-based company’s position […]
Steve’s breakdown: Rent the Runway is in so much trouble that an agency pitch would be a breathe of fresh air. I’ve done it a bunch of times and at the very least, you get their problems off their minds. NEW YORK, NY: Rent the Runway‘s chief technology officer, Josh Builder, will leave at the […]
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Steve’s breakdown: “Pandora is ramping up its global marketing efforts with the hire of two new talents and an in-house promotion to lead the firm’s strategy” is the headline. Our question is about external advertising. It’s about time they took this seriously because gifts like this are incredibly important now-a-days. In order to offer more […]
Steve’s breakdown: Campbell Soup Company‘s snack accounts could be up for grabs cause they have a new President in Valerie Oswalt. Brands in this portfolio include Goldfish, Milano, Pepperidge Farm, Snyder’s of Hanover, Lance, Kettle Brand, Cape Cod, Snack Factory Pretzel Crisps and Late July, among others. So pick a snack or two, congratulate their new president, […]
Steve’s breakdown: That’s why we alway write about Coty Inc. when they make changes. This time it’s a lot Chess Piece moves at the top but they are always a good conversation starter to weasel some new concepts in front of them. In fact, the featured image is one of the concepts we pitched them […]
Steve’s breakdown: Just read the bolded type below. You’ll know what to do if you haven’t already. LOUISVILLE, KY: Yum Brands’ new CEO David Gibbs wasted no time in making a number of management changes at its key restaurant divisions Pizza Hut and Taco Bell. Among the changes, KFC president Kevin Hochman will add interim […]
Steve’s breakdown: JCP keeps getting up and we think the new team is a great target for an out-of-the-box pitch. I men look at all these new faces! PLANO, TX: J.C. Penney Company continues to remake its leadership team under the leadership of CEO Jill Soltau, naming six new VPs. The struggling retailer named Wendy […]
Steve’s breakdown: Seeking to grow its ecommerce business and accelerate digital marketing capabilities across its platforms, Panera Bread hired a seasoned leader from Under Armour who had managed ecommerce and retail stores and had responsibility for the end-to-end customer experience. Do you know an end-to-end experience model for restaurants? You do? Well then jump on […]
Steve’s breakdown: This is a great ad for Tim Horton but is they stand a chance to really break into the USA, their Global Leadership Team needs to get in the head of Americans. Maybe they need an American agency. THE UPDATE: TORONTO, Canada: Tim Hortons says it has appointed Hope Bagozzi as its new chief marketing […]
Steve’s breakdown: The “We’re Overstocked.com, Man!” guy is now the CEO of High Times. There’s no more iconic brand in the weed business and, if we had to, choose this company as the obvious choice to pursue. LOS ANGELES, CA: Hightimes Holding Corp., the owner of the most well-known brand in Cannabis, today announced the […]