New hardcore sales Global Brand President could shake agency roster

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Steve's breakdown: We don't usually see a sales guy taking a brand position so this...

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Luxury Auto Sure to Review Advertising

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Steve's breakdown: With a 20% drop in sales, Maserati's new COO is sure to be...

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67 location hotel has so many exec changes, it’s time to pounce

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Steve's breakdown: Once all the executive changes have settled over at Rosewood Hotel Group, you...

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More C-Level changes than you can shake a stick at: Retail Review Forecasted

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Steve's breakdown: GameStop has a new chief merchandising officer, CFO & COO. And don't forget...

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Huge retailer you way have looked past

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Steve's breakdown: Don't laugh but JCPenney could be a thing. The CEO is relatively new,...

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A jettisoned CMO may have left an opening

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Steve's breakdown: So there no more CMO job at Lyft which means the winds of...

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At least 5 of their brands are on your Fashion wish list

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Steve's breakdown: Can you say Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, Bass, ARROW, Speedo...

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Club Monaco & what makes us think a review could be next

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Steve's breakdown: Club Monaco has got some things going on that is putting off the...

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Ever want a sports account?

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Steve's breakdown: Here's your chance to introduce your agency and make the impression that can...

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Two health care providers get new CMOs

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Steve's breakdown: The thing about healthcare provider accounts is you can have as many as...

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Memo leaked detailing executive moves & teases upcoming initiative

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Steve's breakdown: T-Mobile always seems to have something going on. Here's the key line from this...

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Tail of the dog marketing strategy is opening for musical ad agency

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Steve's breakdown: The Music & Arts unit of Guitar Center has a new President and it...

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It keeps getting hotter to pitch this $15 million Mexican joint

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Steve's breakdown: Before we start, El Pollo Loco needs to get some decent food photography....

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Cosmetic Digital Lead!

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Steve's breakdown: With all the changes in the top marketing & digital ranks, we see...

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Looks like a struggling brand turnaround situation: You In?

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Steve's breakdown: We love turnaround stories in New Business cause they have to get it...

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3 good reasons to pitch this $17 million retail client

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https://www.youtube.com/watch?v=VUMyaamGxgY Steve's breakdown: 1) Coming out of Chapter 11 2) New CEO 3) New CFO...

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Launching a Production Company w/ Star Power

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Steve's breakdown: The start power comes from Barack & Michelle Obama and the new company...

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Dental care gets 1st CCO + new CMO, CBO = Lead

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https://www.youtube.com/watch?v=B5yARnawf1U Steve's breakdown: With over 200 SmileDirectClub shops in North America and all these new marketing folks,...

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BtoB Lead in Virginia without agency

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Steve's breakdown: Software AG has a new CMO and CTO but what about an ad agency? BTW: Software...

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Too much change at retailer not to sniff around

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Steve's breakdown: Taget had a great last quarter but that doesn't mean we shouldn't check...

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We’re calling this review before it happens

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https://www.youtube.com/watch?v=oBxoCFGcTRY Steve's breakdown: There was a 20% stock drop at Red Robin so they're bringing...

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Catch a pharma brand while management is In the Air

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Steve's breakdown: Merck has over 100 brands and now they have new marketing management that...

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Massive Marketing Management Moves Means Many Major Merchandising Moments

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Steve's breakdown: Mmmmm, yeah, I went for that one. Anywho, take a look at Clorox....

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Nike

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Steve's breakdown: Heidi O’Neill has been named president of Nike Direct and she has a boot-load...

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Like Sunday Newspaper Hospital Advertising?

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Steve's breakdown: Mount Sinai selects chief marketing and communications officer and we're wondering what kind...

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This lead is: Exclusive • Global but American • Gourmet • Hot

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Steve's breakdown: So this one can be complicated if you pay too much attention to...

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This Casual Dinning Client is Cruising for an Account Review

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Steve's breakdown: Houlihan’s didn't have a CMO but now they do plus a new CFO and new...

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If you know what this is, you know what I’m talking about

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Steve's breakdown: Bankruptcy will be a thing of the past for the legendary guitar company on...

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P&G Exec gets in “The Drivers Seat”

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https://www.youtube.com/watch?v=Hcl1P0WzTAY Steve's breakdown: Hertz, Dollar and Thrifty just got a new senior director of external communications. Makes...

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Double Network Lead

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Steve's breakdown: Well, we finally know who the top creative at CBS is so now...

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Real Estate Company Shake-up Could Include Agency review

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Steve's breakdown: There are just too many changes going on at Zillow not to take...

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Pharmaceuticals business now has a Marketing Minded Pres to Pitch

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https://www.youtube.com/watch?v=g63obrrYCIw Steve's breakdown: We love it when marketing professionals take control of a substantially large...

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A lot of brands just got new bosses to pitch

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Steve's breakdown: With all this movement going on post 21st Century Fox & The Disney Company...

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This cannabis client is ready to roll

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Steve's breakdown: Curaleaf has just brought on a former Nike store executive to head up store expansion....

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Changing jeans position opens up 3 brands

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Steve's breakdown: Dockers, Denizen & Signature brands all have a new head marketing honcho. The former CMO...

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$5 million Casino Account to Transform Brand

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Steve's breakdown: The headline is, San Manuel Looks To Transform Brand and Continue Growth with New...

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Major Moves in Marketing = Agency Change

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https://www.youtube.com/watch?v=DmGC9GcKlqA Steve's breakdown: The fact that Walmart brought in an outsider as their top marketing...

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Great timing to check in with Pacific retailer

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Steve's breakdown: PSEB Group, a new operating company composed of Eddie Bauer and PacSun has just...

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Look who’s mascot should just die

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Steve's breakdown: Do a page search for the word "marketing" and you'll learn the new...

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752 stores will be hiring a new ad agency

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https://www.youtube.com/watch?v=NNM2G0Z8RpI Steve's breakdown: What do you think happens when a fashion retailer gets a new...

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With merger almost complete, time to check for orphaned brands

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Steve's breakdown: The Mars Wrigley’s merger has hired it's first President and we think it would...

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There are brands to pick-off at Kellogg’s

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Steve's breakdown: Kellogg has a new North American President and though we don't think any...

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The post merger team is finally set so it’s time to start your engines

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Steve's breakdown: . . . because the leadership at CVS Health is in place. Everything...

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New Ad Agency has to be next at “TV Company”

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Steve's breakdown: The heads must be spinning over at Hulu so get in there to...

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Famous Footwear Pres From Disney

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https://www.youtube.com/watch?v=xmTp_DnkAzY Steve's breakdown: Famous Footware spends $9 million let alone what they spend on Sam...

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Cannabis clinic company checks-in Diageo/P&G executive

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Steve's breakdown: If you haven't moved on a cannabis client yet, check out Empower Clinics. They...

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Iconic Account is Finally Free to hear your Pitch

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https://www.youtube.com/watch?v=yNkCp5vjYzs Steve's breakdown: Campbell Soup was with BBDO since 1954 but has not yet replaced...

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Brown Liquor Shake-Up Could Spill an Ad Account or Two

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Steve's breakdown: Lots of movement over at Brown-Forman and we suspect most of their brands, except for...

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CEO abandons 4 brands you need to pitch

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Steve's breakdown: Campbell Soup's CEO is "Mmm Mmm Gone" for no apparent reason but we...

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Women’s Retailer Slips on New CEO & CMO: Is a new agency next?

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Steve's breakdown: We hope so because who ever is doing the work now, needs to...

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Cocaine & sports addict leaves ESPN for new network

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Steve's breakdown: Perform Group has 5 offices in the USA and now an ex-president of ESPN. We...

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Which of These do you Fancy?

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Steve's breakdown: Diageo has a new CMO in Ed Pilkington and a new president of U.S. Spirits & Canada...

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Going Big with New Zealand Vodka needs Big Advertising

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Steve's breakdown: Broken Shed Vodka has got a new CMO and EVP of Business Development on top...

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Urban Retailer is Ready for a new Commitment

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Steve's breakdown: Citi Trends has been with the same unknown agency forever. In fact, it's an...

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This Guy Needs Traditional Advertising to Grow-Up

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Steve's breakdown: There's a new COO at Reddit who wants to hit 1 billion users....

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Cognac, Rum and the Americas

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https://www.youtube.com/watch?v=row90P6Q210 Steve's breakdown: We're talking about Rémy Martin and Mount Gay Rum in addition to the Americas...

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Four new CMOs at one client

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https://www.youtube.com/watch?time_continue=55&v=X1lmojTdwso Steve's breakdown: With all this new investment in marketing at Mondelēz, it seems highly...

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Momentum is momentum: this retailer should hire a real agency to keep it going

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Steve's breakdown: Lowe's CEO Robert Niblick announced he was going to retire and shares jumped...

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Planning on pitching the Puerto Rico account . . .

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Steve's breakdown: . . . there's a lot that they have to get through. This...

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