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Steve’s breakdown: The fact that Walmart brought in an outsider as their top marketing executive makes us believe an agency change is on the horizon. BENTONVILLE, AR & HOBOKEN, NJ:...
Steve’s breakdown: PSEB Group, a new operating company composed of Eddie Bauer and PacSun has just brought on a new President for PacSun in addition to a new marketing team. We...
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Steve’s breakdown: The Mars Wrigley’s merger has hired it’s first President and we think it would be a good idea to sniff around the brand portfolio to see if anyone got...
Steve’s breakdown: Kellogg has a new North American President and though we don’t think any of Leo Burnett’s clients will move, there are a number of brands worth testing out...
Steve’s breakdown: . . . because the leadership at CVS Health is in place. Everything is new and nobody knows which ad agencies were be cut from the race. So...
Steve’s breakdown: The heads must be spinning over at Hulu so get in there to pitch the business while they’re still dizzy. Dan Phillips seems to be your man. SANTA MONICA,...
Steve’s breakdown: Famous Footware spends $9 million let alone what they spend on Sam Edelman, Allen Edmonds, Franco Sarto, Vince, Via Spiga, George Brown Bilt, Diane von Furstenberg, Fergie Footwear...
Steve’s breakdown: If you haven’t moved on a cannabis client yet, check out Empower Clinics. They operate a network of physician-staffed medical cannabis clinics and their new director is no stranger...
Steve’s breakdown: Campbell Soup was with BBDO since 1954 but has not yet replaced them. Now there’s a new Soup President and we suspect it will be high on his...
Steve’s breakdown: Lots of movement over at Brown-Forman and we suspect most of their brands, except for Jack Daniels, could be worth a look. Finlandia vodka comes to mind. LOUISVILLE, KY: American...
Steve’s breakdown: Campbell Soup’s CEO is “Mmm Mmm Gone” for no apparent reason but we believe the company bit off more than it could chew when buying Snyder’s-Lance, the manufacturer of...
Steve’s breakdown: We hope so because who ever is doing the work now, needs to move along. Just check out their YouTube Channel. YIKES! Anyway, during the past six months,...
Steve’s breakdown: Perform Group has 5 offices in the USA and now an ex-president of ESPN. We believe this global sports network is going to start up on some global marketing right...
Steve’s breakdown: Diageo has a new CMO in Ed Pilkington and a new president of U.S. Spirits & Canada in Claudia Schubert. Which of the featured brands will be affected by the new leadership...
Steve’s breakdown: Broken Shed Vodka has got a new CMO and EVP of Business Development on top of skyrocketing sales. Now the plan is to go National and that’s where you come...
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Steve’s breakdown: Culture Trip has the money, the talent and the drive to make to make this company spread like wildflower but what about advertising. If they run it, they will come!...
Steve’s breakdown: There’s a new COO at Reddit who wants to hit 1 billion users. Okay, clearly using their own platform to do so is not working so how about...
Steve’s breakdown: We’re talking about Rémy Martin and Mount Gay Rum in addition to the Americas division all have new leadership at Remy Cointreau. Probably a good time to cross check your rolodex...
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Steve’s breakdown: With a new CMO & COO, we suspect Cinemark‘s new team is going to want to make its mark right out of the gate. Look for lots of...
Steve’s breakdown: It’s a hiring combo we’ve never seen before. a new CMO and Chief Legal Officer have joined College Ave Student Loans and we think that they are now part of...
Steve’s breakdown: Ralph Lauren hires its 1st digital officer & names new online leaders. If that doesn’t scream digital lead, I’ll eat my red, white & blue yet still earth-toned wool...
Steve’s breakdown: Seasoned Leaders from Airbnb and Great Place to Work® Inc. have been appointed Chief Brand Officer and Chief People Officer, respectively at Eventbrite. You have only so long to complete...
Steve’s breakdown: Hyatt is dumping the CMP position and we don’t think they will stop there. They want someone and services to fully understand consumers’ needs and translating that across...
Steve’s breakdown: Nike doesn’t tend to mess much with there major agency partners but they do do the “project” thing. So this would be a good time to see if...
Steve’s breakdown: Brinker has a new chief digital officer. When you couple that with the comeback of the Baby Back jingle campaign, I think we see a major opportunity in the...
Steve’s breakdown: The Brooklyn Nets and New York Islanders and the venues they play in will now be under a new marketing chief. Talk about a moving target! Things are always...
Steve’s breakdown: Avenue Stores, the plus-size retailer, is switching it up with these 2 hires and we expect more change on the horizon. They do not have an AOR ROCHELLE PARK,...
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Steve’s breakdown: Chris Simms is the CEO & John Williams is the new CMO and there’ also a new Chief People Officer. They are a little cagey regarding contact information so try...
Steve’s breakdown: This is the perfect time to introduce the agency to Wolverine World Wide and get yourself in the shoe business. The new CMO can be reached at strick.walker@wwwinc.com ROCKFORD, MI: Merrell,...