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Steve's breakdown: There's 3 other stories we've done about rue21 below for context. YIKES! Now they have a new chief merchandising officer & SVP of Stores. Sound the agency bugle...
Steve's breakdown: As likable as the "Jiggle" campaign is, it feels not inclusive enough. What if you're not a football or country music fan. I know lot's of people like...
Steve's breakdown: Things are happening at Tropical Smoothie Cafe and it looks like a great time to introduce the agency to the new guys. ATLANTA, GA: Tropical Smoothie Cafe, LLC, the...
Steve's breakdown: Sephora US is promoting six of its executives into newly created roles with the goal of engaging its customers. All the changes will be effective October 14 so...
Steve's breakdown: There's basically a brand new marketing team at Subway and you don't have to have a crystal ball to see an advertising review coming down the pike. MILFORD,...
Steve's breakdown: The have a new Chief Marketing Officer and Chief Merchandising Officer. Plus they were smart enough to get out of the way of Limited Brands back in 2011....
Steve's breakdown: Playboy Magazine's transformation in the age of #MeToo and who knows how it will do but they really should do a little more than doing PR.What do you...
Steve's breakdown: The new marketing team and some of the companies Ticketmaster uses to help sell tickets are listed in this article. We've bolded them below. Plus there's lots of quotes...
Steve's breakdown: The new Pres at Pier 1 has got to pull a few rabbits out of his hat and maybe you're just the agency to do the pulling! FORT...
Steve's breakdown: With a new CEO, chief field operations and chief supply chain officer, these folks are only inches away from hiring a new AOR. Check out this ad and...
Steve's breakdown: We don't usually see a sales guy taking a brand position so this could be a rare opportunity for you to showcase your actual sales results with other...
Steve's breakdown: With a 20% drop in sales, Maserati's new COO is sure to be taking a very close look at advertising considering his background at Nike. AUBURN HILLS, MI:...
Steve's breakdown: Once all the executive changes have settled over at Rosewood Hotel Group, you might want to give'm a ring if you're into operating in 23 countries. Their email...
Steve's breakdown: GameStop has a new chief merchandising officer, CFO & COO. And don't forget their new CEO we reported on back in March. (see below) All this has got...
Steve's breakdown: Don't laugh but JCPenney could be a thing. The CEO is relatively new, as is the CFO and now there's a new Chief Customer Officer reporting directly to...
Steve's breakdown: So there no more CMO job at Lyft which means the winds of change could still be blowing. Check it out with these two. Heather Freeland, formerly Facebook’s...
Steve's breakdown: Can you say Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, Bass, ARROW, Speedo or Eagle? I knew you could and now they all have their own president who's...
Steve's breakdown: Club Monaco has got some things going on that is putting off the scent of a coming ad review. 1) They are seeking a VP of Marketing (job...
Steve's breakdown: Here's your chance to introduce your agency and make the impression that can grow into a new client. CORAOPOLIS, PA: Dick's Sporting Goods announced two new members of...
Steve's breakdown: The thing about healthcare provider accounts is you can have as many as you want. Here's two jump starting their marketing departments with new CMOs. BTW, they both...
Steve's breakdown: T-Mobile always seems to have something going on. Here's the key line from this leaked memo: Nick Drake will be "building a team from the ground up that will...
Steve's breakdown: The Music & Arts unit of Guitar Center has a new President and it looks as if they will be leaning on him to lift the entire company. Those...
Steve's breakdown: Before we start, El Pollo Loco needs to get some decent food photography. I mean, check out their Instagram. Ay, ay, ay! Anyway, they now have a new...
Steve's breakdown: With all the changes in the top marketing & digital ranks, we see it hard not smell some doorbell opening opportunities at this 130+ year old company. NEW...
Steve's breakdown: We love turnaround stories in New Business cause they have to get it right and yet, probably, also have to take some risks. Karen McKibbin is the new...
https://www.youtube.com/watch?v=VUMyaamGxgY Steve's breakdown: 1) Coming out of Chapter 11 2) New CEO 3) New CFO CONSHOHOCKEN, PA: David’s Bridal is saying “I do” to veteran executives of Frederick’s of Hollywood...
Steve's breakdown: The start power comes from Barack & Michelle Obama and the new company heads are Priya Swaminathan and Tonia Davis. HOLLYWOOD, CA: The Obamas have started putting together the...
https://www.youtube.com/watch?v=B5yARnawf1U Steve's breakdown: With over 200 SmileDirectClub shops in North America and all these new marketing folks, you gotta think their talking taking advertising out-of-house. Rapidly growing company announces appointments and promotions...
Steve's breakdown: Software AG has a new CMO and CTO but what about an ad agency? BTW: Software AG helps organizations achieve their business objectives faster. The company's big data, integration and business...
Steve's breakdown: Taget had a great last quarter but that doesn't mean we shouldn't check out what's going on with all this top managements changes and look for account openings....
https://www.youtube.com/watch?v=oBxoCFGcTRY Steve's breakdown: There was a 20% stock drop at Red Robin so they're bringing in a CFO from corporate to babysit the brand. (Okay, that was a little harsh...
Steve's breakdown: Merck has over 100 brands and now they have new marketing management that just might have an ear available for your pitch. WHITEHOUSE STATION, NJ: Merck has named...
Steve's breakdown: Mmmmm, yeah, I went for that one. Anywho, take a look at Clorox. There are too many changes going on over there not to disrupt at least one...
Steve's breakdown: Heidi O’Neill has been named president of Nike Direct and she has a boot-load of agencies working for her. Will she keep the status quo? Depends on how good...
Steve's breakdown: Mount Sinai selects chief marketing and communications officer and we're wondering what kind of big production TV campaign will be next. Maybe a call is in order. NEW...
Steve's breakdown: So this one can be complicated if you pay too much attention to all the cooks in the kitchen of this brand so let's take from the USA...
Steve's breakdown: Houlihan’s didn't have a CMO but now they do plus a new CFO and new SVP of Operations. Time to jump in the frying pan! LEAWOOD, KS: Houlihan’s Restaurants Inc....
Steve's breakdown: Bankruptcy will be a thing of the past for the legendary guitar company on Nov. 1. That's right, Gibson will also have a new CEO, CMO, CFO & CPO....
https://www.youtube.com/watch?v=Hcl1P0WzTAY Steve's breakdown: Hertz, Dollar and Thrifty just got a new senior director of external communications. Makes one wonder what other changes there will be . . . BTW: Remember this Clio...
Steve's breakdown: Well, we finally know who the top creative at CBS is so now the ball is in your court to pitch the guy. David Nevins is his name...
Steve's breakdown: There are just too many changes going on at Zillow not to take a look at their 6+ year relationship with Deutsch. Read on . . . SEATTLE,...
https://www.youtube.com/watch?v=g63obrrYCIw Steve's breakdown: We love it when marketing professionals take control of a substantially large ad account. This time it's Bayer and Sebastian Guth and we believe, giving the present roster...
Steve's breakdown: With all this movement going on post 21st Century Fox & The Disney Company merger, there's bound to be a brand or two that will be ripe for picking....
Steve's breakdown: Curaleaf has just brought on a former Nike store executive to head up store expansion. They goal is to hit highly populated states like Florida New York & New Jersey. That's...
Steve's breakdown: Dockers, Denizen & Signature brands all have a new head marketing honcho. The former CMO of Levi's now runs all four so you might want to slip into you best...
Steve's breakdown: The headline is, San Manuel Looks To Transform Brand and Continue Growth with New COO And CMO. Sounds like a good time to introduce yourself. We believe their emails...
https://www.youtube.com/watch?v=DmGC9GcKlqA Steve's breakdown: The fact that Walmart brought in an outsider as their top marketing executive makes us believe an agency change is on the horizon. BENTONVILLE, AR & HOBOKEN,...
Steve's breakdown: PSEB Group, a new operating company composed of Eddie Bauer and PacSun has just brought on a new President for PacSun in addition to a new marketing team. We...
Steve's breakdown: Do a page search for the word "marketing" and you'll learn the new marketing team at YesWay are about to shake things up. And as you know, an...
https://www.youtube.com/watch?v=NNM2G0Z8RpI Steve's breakdown: What do you think happens when a fashion retailer gets a new CEO, CMO & CFO? Yeah, that's right, a new ad agency,. WARRENDALE, PA: r21 Holdings,...
Steve's breakdown: The Mars Wrigley’s merger has hired it's first President and we think it would be a good idea to sniff around the brand portfolio to see if anyone got...
Steve's breakdown: Kellogg has a new North American President and though we don't think any of Leo Burnett's clients will move, there are a number of brands worth testing out...
Steve's breakdown: . . . because the leadership at CVS Health is in place. Everything is new and nobody knows which ad agencies were be cut from the race. So...
Steve's breakdown: The heads must be spinning over at Hulu so get in there to pitch the business while they're still dizzy. Dan Phillips seems to be your man. SANTA MONICA,...
https://www.youtube.com/watch?v=xmTp_DnkAzY Steve's breakdown: Famous Footware spends $9 million let alone what they spend on Sam Edelman, Allen Edmonds, Franco Sarto, Vince, Via Spiga, George Brown Bilt, Diane von Furstenberg, Fergie...
Steve's breakdown: If you haven't moved on a cannabis client yet, check out Empower Clinics. They operate a network of physician-staffed medical cannabis clinics and their new director is no stranger...
https://www.youtube.com/watch?v=yNkCp5vjYzs Steve's breakdown: Campbell Soup was with BBDO since 1954 but has not yet replaced them. Now there's a new Soup President and we suspect it will be high on...
Steve's breakdown: Lots of movement over at Brown-Forman and we suspect most of their brands, except for Jack Daniels, could be worth a look. Finlandia vodka comes to mind. LOUISVILLE, KY: American...
Steve's breakdown: Campbell Soup's CEO is "Mmm Mmm Gone" for no apparent reason but we believe the company bit off more than it could chew when buying Snyder’s-Lance, the manufacturer of...
Steve's breakdown: We hope so because who ever is doing the work now, needs to move along. Just check out their YouTube Channel. YIKES! Anyway, during the past six months,...
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