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Steve’s breakdown: So this one can be complicated if you pay too much attention to all the cooks in the kitchen of this brand so let’s take from the USA...
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Steve’s breakdown: Bankruptcy will be a thing of the past for the legendary guitar company on Nov. 1. That’s right, Gibson will also have a new CEO, CMO, CFO & CPO....
Steve’s breakdown: Hertz, Dollar and Thrifty just got a new senior director of external communications. Makes one wonder what other changes there will be . . . BTW: Remember this Clio award...
Steve’s breakdown: Well, we finally know who the top creative at CBS is so now the ball is in your court to pitch the guy. David Nevins is his name...
Steve’s breakdown: There are just too many changes going on at Zillow not to take a look at their 6+ year relationship with Deutsch. Read on . . . SEATTLE,...
Steve’s breakdown: We love it when marketing professionals take control of a substantially large ad account. This time it’s Bayer and Sebastian Guth and we believe, giving the present roster of...
Steve’s breakdown: With all this movement going on post 21st Century Fox & The Disney Company merger, there’s bound to be a brand or two that will be ripe for picking....
Steve’s breakdown: Curaleaf has just brought on a former Nike store executive to head up store expansion. They goal is to hit highly populated states like Florida New York & New Jersey. That’s...
Steve’s breakdown: Dockers, Denizen & Signature brands all have a new head marketing honcho. The former CMO of Levi’s now runs all four so you might want to slip into you best...
Steve’s breakdown: The headline is, San Manuel Looks To Transform Brand and Continue Growth with New COO And CMO. Sounds like a good time to introduce yourself. We believe their emails...
Steve’s breakdown: The fact that Walmart brought in an outsider as their top marketing executive makes us believe an agency change is on the horizon. BENTONVILLE, AR & HOBOKEN, NJ:...
Steve’s breakdown: PSEB Group, a new operating company composed of Eddie Bauer and PacSun has just brought on a new President for PacSun in addition to a new marketing team. We...
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Steve’s breakdown: The Mars Wrigley’s merger has hired it’s first President and we think it would be a good idea to sniff around the brand portfolio to see if anyone got...
Steve’s breakdown: Kellogg has a new North American President and though we don’t think any of Leo Burnett’s clients will move, there are a number of brands worth testing out...
Steve’s breakdown: . . . because the leadership at CVS Health is in place. Everything is new and nobody knows which ad agencies were be cut from the race. So...
Steve’s breakdown: The heads must be spinning over at Hulu so get in there to pitch the business while they’re still dizzy. Dan Phillips seems to be your man. SANTA MONICA,...
Steve’s breakdown: Famous Footware spends $9 million let alone what they spend on Sam Edelman, Allen Edmonds, Franco Sarto, Vince, Via Spiga, George Brown Bilt, Diane von Furstenberg, Fergie Footwear...
Steve’s breakdown: If you haven’t moved on a cannabis client yet, check out Empower Clinics. They operate a network of physician-staffed medical cannabis clinics and their new director is no stranger...
Steve’s breakdown: Campbell Soup was with BBDO since 1954 but has not yet replaced them. Now there’s a new Soup President and we suspect it will be high on his...
Steve’s breakdown: Lots of movement over at Brown-Forman and we suspect most of their brands, except for Jack Daniels, could be worth a look. Finlandia vodka comes to mind. LOUISVILLE, KY: American...
Steve’s breakdown: Campbell Soup’s CEO is “Mmm Mmm Gone” for no apparent reason but we believe the company bit off more than it could chew when buying Snyder’s-Lance, the manufacturer of...
Steve’s breakdown: We hope so because who ever is doing the work now, needs to move along. Just check out their YouTube Channel. YIKES! Anyway, during the past six months,...
Steve’s breakdown: Perform Group has 5 offices in the USA and now an ex-president of ESPN. We believe this global sports network is going to start up on some global marketing right...
Steve’s breakdown: Diageo has a new CMO in Ed Pilkington and a new president of U.S. Spirits & Canada in Claudia Schubert. Which of the featured brands will be affected by the new leadership...
Steve’s breakdown: Broken Shed Vodka has got a new CMO and EVP of Business Development on top of skyrocketing sales. Now the plan is to go National and that’s where you come...
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Steve’s breakdown: Culture Trip has the money, the talent and the drive to make to make this company spread like wildflower but what about advertising. If they run it, they will come!...
Steve’s breakdown: There’s a new COO at Reddit who wants to hit 1 billion users. Okay, clearly using their own platform to do so is not working so how about...
Steve’s breakdown: We’re talking about Rémy Martin and Mount Gay Rum in addition to the Americas division all have new leadership at Remy Cointreau. Probably a good time to cross check your rolodex...
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Steve’s breakdown: With a new CMO & COO, we suspect Cinemark‘s new team is going to want to make its mark right out of the gate. Look for lots of...
Steve’s breakdown: It’s a hiring combo we’ve never seen before. a new CMO and Chief Legal Officer have joined College Ave Student Loans and we think that they are now part of...
Steve’s breakdown: Ralph Lauren hires its 1st digital officer & names new online leaders. If that doesn’t scream digital lead, I’ll eat my red, white & blue yet still earth-toned wool...
Steve’s breakdown: Seasoned Leaders from Airbnb and Great Place to Work® Inc. have been appointed Chief Brand Officer and Chief People Officer, respectively at Eventbrite. You have only so long to complete...
Steve’s breakdown: Hyatt is dumping the CMP position and we don’t think they will stop there. They want someone and services to fully understand consumers’ needs and translating that across...
Steve’s breakdown: Nike doesn’t tend to mess much with there major agency partners but they do do the “project” thing. So this would be a good time to see if...
Steve’s breakdown: Brinker has a new chief digital officer. When you couple that with the comeback of the Baby Back jingle campaign, I think we see a major opportunity in the...