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Steve’s breakdown: The fact that Walmart brought in an outsider as their top marketing executive makes us believe an agency change is on the horizon. BENTONVILLE, AR & HOBOKEN, NJ:...
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This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
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Steve’s breakdown: We’re talking about Rémy Martin and Mount Gay Rum in addition to the Americas division all have new leadership at Remy Cointreau. Probably a good time to cross check your rolodex...
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Steve’s breakdown: With a new CMO & COO, we suspect Cinemark‘s new team is going to want to make its mark right out of the gate. Look for lots of...
Steve’s breakdown: It’s a hiring combo we’ve never seen before. a new CMO and Chief Legal Officer have joined College Ave Student Loans and we think that they are now part of...
Steve’s breakdown: Ralph Lauren hires its 1st digital officer & names new online leaders. If that doesn’t scream digital lead, I’ll eat my red, white & blue yet still earth-toned wool...
Steve’s breakdown: Seasoned Leaders from Airbnb and Great Place to Work® Inc. have been appointed Chief Brand Officer and Chief People Officer, respectively at Eventbrite. You have only so long to complete...
Steve’s breakdown: Hyatt is dumping the CMP position and we don’t think they will stop there. They want someone and services to fully understand consumers’ needs and translating that across...
Steve’s breakdown: Nike doesn’t tend to mess much with there major agency partners but they do do the “project” thing. So this would be a good time to see if...
Steve’s breakdown: Brinker has a new chief digital officer. When you couple that with the comeback of the Baby Back jingle campaign, I think we see a major opportunity in the...
Steve’s breakdown: The Brooklyn Nets and New York Islanders and the venues they play in will now be under a new marketing chief. Talk about a moving target! Things are always...
Steve’s breakdown: Avenue Stores, the plus-size retailer, is switching it up with these 2 hires and we expect more change on the horizon. They do not have an AOR ROCHELLE PARK,...
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Steve’s breakdown: Chris Simms is the CEO & John Williams is the new CMO and there’ also a new Chief People Officer. They are a little cagey regarding contact information so try...
Steve’s breakdown: This is the perfect time to introduce the agency to Wolverine World Wide and get yourself in the shoe business. The new CMO can be reached at strick.walker@wwwinc.com ROCKFORD, MI: Merrell,...
Steve’s breakdown: The Red Door by Elizabeth Arden is the client and now that marketing will be running the show, it’s a perfect to to make the introductions. NEW YORK, NY: The...
Steve’s breakdown: The brands include Angel’s Envy, St. Germain, Banks Rum, Santa Teresa, Fecundo Rum Collection, and Lebon. All of which are with Bacardi and now have a new President based...
Steve’s breakdown: 8×8 just brought on 3 marketing execs from HP, IBM and OneOnline and with a $4 million budget we expect them to hit the ground running. Their number...
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Steve’s breakdown: Blue Nile has a new CMO, CPO (P for Product) & CSO (S for Strategy). There seems to be too many chiefs in this world but anyway, it sounds like...
Steve’s breakdown: Ocean Spray Cranberries has a new Chief Growth Offier in Bobby Chacko (bchacko@oceanspray.com) and a new Chief Customer Officer in Daniel Crocker for starters. LAKEVILLE-MIDDLEBORO, MA: Bobby Chacko has been named senior...
Steve’s breakdown: We’ve got a P&Ger coming to Hertz as the CMO. Hard to say what she will do but I bet it’ll be different! Check into it. ESTRO, FL:...
Steve’s breakdown: What’s the deal with bringing in a consumer marketing guy into a BtoB position. Methinks we smell change in the air. (At least in marketing) Unify is the company and...
Steve’s breakdown: Andrew Springate is the new SVP and CMO. Additionally, Dr. Pepper Snapple Group is getting a new EVP of human resources and a new SVP and GM of the Coca-Cola Affiliated Sales Organization. Brands...
Steve’s breakdown: ESL is the company and it’s totally worth while to give these guys a hearty “congrats” and find out what the plan is. NEW YORK, NY & LOS...
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Steves breakdown: They are talking about reinvigorating the company’s creative campaigns with their new CMO and COO. Contact CKE as soon as possible. CARPINTERIA, CA: Carl’s Jr. and Hardee’s parent company CKE...
Steve’s breakdown: Walmart just bought Bonobos and is putting its founder in charge of it and ShoeBuy & ModCloth. That’s a big job and your expertise would help. Andy Dunn is the...
Steve’s breakdown: Sonic has a new CMO, VP of National Marketing, VP of Digital Strategies and is looking for a Chief Brand Officer. Gee, do ya think somethings up? Time...
Steve’s breakdown: A new CIO from Belk and a new CDO from Dick’s Sporting Goods = get on the phone with your digital ass and introduce yourself. WESTBOROUGH, MA: BJ’s Wholesale...