Two reasons to pitch this fashion retailer

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Steve's breakdown: The have a new Chief Marketing Officer and Chief Merchandising Officer. Plus they were smart enough to get out of the way of Limited Brands back in 2011....

This will no longer do at this brand

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Steve's breakdown: Playboy Magazine's transformation in the age of #MeToo and who knows how it will do but they really should do a little more than doing PR.What do you...

Luxury Auto Sure to Review Advertising

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Steve's breakdown: With a 20% drop in sales, Maserati's new COO is sure to be taking a very close look at advertising considering his background at Nike. AUBURN HILLS, MI:...

Huge retailer you way have looked past

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Steve's breakdown: Don't laugh but JCPenney could be a thing. The CEO is relatively new, as is the CFO and now there's a new Chief Customer Officer reporting directly to...

A jettisoned CMO may have left an opening

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Steve's breakdown: So there no more CMO job at Lyft which means the winds of change could still be blowing. Check it out with these two. Heather Freeland, formerly Facebook’s...

Ever want a sports account?

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Steve's breakdown: Here's your chance to introduce your agency and make the impression that can grow into a new client. CORAOPOLIS, PA: Dick's Sporting Goods announced two new members of...

Two health care providers get new CMOs

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Steve's breakdown: The thing about healthcare provider accounts is you can have as many as you want. Here's two jump starting their marketing departments with new CMOs. BTW, they both...

Cosmetic Digital Lead!

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Steve's breakdown: With all the changes in the top marketing & digital ranks, we see it hard not smell some doorbell opening opportunities at this 130+ year old company. NEW...

3 good reasons to pitch this $17 million retail client

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https://www.youtube.com/watch?v=VUMyaamGxgY Steve's breakdown: 1) Coming out of Chapter 11 2) New CEO 3) New CFO CONSHOHOCKEN, PA: David’s Bridal is saying “I do” to veteran executives of Frederick’s of Hollywood...

Launching a Production Company w/ Star Power

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Steve's breakdown: The start power comes from Barack & Michelle Obama and the new company heads are Priya Swaminathan and Tonia Davis. HOLLYWOOD, CA: The Obamas have started putting together the...

Dental care gets 1st CCO + new CMO, CBO = Lead

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https://www.youtube.com/watch?v=B5yARnawf1U Steve's breakdown: With over 200 SmileDirectClub shops in North America and all these new marketing folks, you gotta think their talking taking advertising out-of-house. Rapidly growing company announces appointments and promotions...

BtoB Lead in Virginia without agency

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Steve's breakdown: Software AG has a new CMO and CTO but what about an ad agency? BTW: Software AG helps organizations achieve their business objectives faster. The company's big data, integration and business...

Too much change at retailer not to sniff around

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Steve's breakdown: Taget had a great last quarter but that doesn't mean we shouldn't check out what's going on with all this top managements changes and look for account openings....

We’re calling this review before it happens

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https://www.youtube.com/watch?v=oBxoCFGcTRY Steve's breakdown: There was a 20% stock drop at Red Robin so they're bringing in a CFO from corporate to babysit the brand. (Okay, that was a little harsh...

Nike

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Steve's breakdown: Heidi O’Neill has been named president of Nike Direct and she has a boot-load of agencies working for her. Will she keep the status quo? Depends on how good...

Like Sunday Newspaper Hospital Advertising?

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Steve's breakdown: Mount Sinai selects chief marketing and communications officer and we're wondering what kind of big production TV campaign will be next. Maybe a call is in order. NEW...

P&G Exec gets in “The Drivers Seat”

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https://www.youtube.com/watch?v=Hcl1P0WzTAY Steve's breakdown: Hertz, Dollar and Thrifty just got a new senior director of external communications. Makes one wonder what other changes there will be . . . BTW: Remember this Clio...

Double Network Lead

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Steve's breakdown: Well, we finally know who the top creative at CBS is so now the ball is in your court to pitch the guy. David Nevins is his name...

A lot of brands just got new bosses to pitch

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Steve's breakdown: With all this movement going on post 21st Century Fox & The Disney Company merger, there's bound to be a brand or two that will be ripe for picking....

This cannabis client is ready to roll

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Steve's breakdown: Curaleaf has just brought on a former Nike store executive to head up store expansion. They goal is to hit highly populated states like Florida New York & New Jersey. That's...

Changing jeans position opens up 3 brands

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Steve's breakdown: Dockers, Denizen & Signature brands all have a new head marketing honcho. The former CMO of Levi's now runs all four so you might want to slip into you best...

$5 million Casino Account to Transform Brand

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Steve's breakdown: The headline is, San Manuel Looks To Transform Brand and Continue Growth with New COO And CMO. Sounds like a good time to introduce yourself. We believe their emails...

Major Moves in Marketing = Agency Change

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https://www.youtube.com/watch?v=DmGC9GcKlqA Steve's breakdown: The fact that Walmart brought in an outsider as their top marketing executive makes us believe an agency change is on the horizon. BENTONVILLE, AR & HOBOKEN,...

Great timing to check in with Pacific retailer

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Steve's breakdown: PSEB Group, a new operating company composed of Eddie Bauer and PacSun has just brought on a new President for PacSun in addition to a new marketing team. We...

Look who’s mascot should just die

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Steve's breakdown: Do a page search for the word "marketing" and you'll learn the new marketing team at YesWay are about to shake things up. And as you know, an...

752 stores will be hiring a new ad agency

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https://www.youtube.com/watch?v=NNM2G0Z8RpI Steve's breakdown: What do you think happens when a fashion retailer gets a new CEO, CMO & CFO? Yeah, that's right, a new ad agency,. WARRENDALE, PA: r21 Holdings,...

There are brands to pick-off at Kellogg’s

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Steve's breakdown: Kellogg has a new North American President and though we don't think any of Leo Burnett's clients will move, there are a number of brands worth testing out...

Famous Footwear Pres From Disney

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https://www.youtube.com/watch?v=xmTp_DnkAzY Steve's breakdown: Famous Footware spends $9 million let alone what they spend on Sam Edelman, Allen Edmonds, Franco Sarto, Vince, Via Spiga, George Brown Bilt, Diane von Furstenberg, Fergie...

Iconic Account is Finally Free to hear your Pitch

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https://www.youtube.com/watch?v=yNkCp5vjYzs Steve's breakdown: Campbell Soup was with BBDO since 1954 but has not yet replaced them. Now there's a new Soup President and we suspect it will be high on...

CEO abandons 4 brands you need to pitch

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Steve's breakdown: Campbell Soup's CEO is "Mmm Mmm Gone" for no apparent reason but we believe the company bit off more than it could chew when buying Snyder’s-Lance, the manufacturer of...

Which of These do you Fancy?

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Steve's breakdown: Diageo has a new CMO in Ed Pilkington and a new president of U.S. Spirits & Canada in Claudia Schubert. Which of the featured brands will be affected by the new leadership...

Urban Retailer is Ready for a new Commitment

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Steve's breakdown: Citi Trends has been with the same unknown agency forever. In fact, it's an old friend and pioneer Ratti Report member that has fallen on hard times. Now, I...

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