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Steve’s breakdown: Campbell Soup Company‘s snack accounts could be up for grabs cause they have a new President in Valerie Oswalt. Brands in this portfolio include Goldfish, Milano, Pepperidge Farm, Snyder’s of Hanover, Lance, Kettle Brand, Cape Cod, Snack Factory Pretzel Crisps and Late July, among others. So pick a snack or two, congratulate their new president, […]
Steve’s breakdown: That’s why we alway write about Coty Inc. when they make changes. This time it’s a lot Chess Piece moves at the top but they are always a good conversation starter to weasel some new concepts in front of them. In fact, the featured image is one of the concepts we pitched them […]
Steve’s breakdown: Just read the bolded type below. You’ll know what to do if you haven’t already. LOUISVILLE, KY: Yum Brands’ new CEO David Gibbs wasted no time in making a number of management changes at its key restaurant divisions Pizza Hut and Taco Bell. Among the changes, KFC president Kevin Hochman will add interim […]
Steve’s breakdown: JCP keeps getting up and we think the new team is a great target for an out-of-the-box pitch. I men look at all these new faces! PLANO, TX: J.C. Penney Company continues to remake its leadership team under the leadership of CEO Jill Soltau, naming six new VPs. The struggling retailer named Wendy […]
Steve’s breakdown: Seeking to grow its ecommerce business and accelerate digital marketing capabilities across its platforms, Panera Bread hired a seasoned leader from Under Armour who had managed ecommerce and retail stores and had responsibility for the end-to-end customer experience. Do you know an end-to-end experience model for restaurants? You do? Well then jump on […]
Steve’s breakdown: This is a great ad for Tim Horton but is they stand a chance to really break into the USA, their Global Leadership Team needs to get in the head of Americans. Maybe they need an American agency. THE UPDATE: TORONTO, Canada: Tim Hortons says it has appointed Hope Bagozzi as its new chief marketing […]
Steve’s breakdown: The “We’re Overstocked.com, Man!” guy is now the CEO of High Times. There’s no more iconic brand in the weed business and, if we had to, choose this company as the obvious choice to pursue. LOS ANGELES, CA: Hightimes Holding Corp., the owner of the most well-known brand in Cannabis, today announced the […]
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Steve’s breakdown: Merck has over 100 brands and now they have new marketing management that just might have an ear available for your pitch. WHITEHOUSE STATION, NJ: Merck has named Frank Clyburn as chief commercial officer and Michael Nally as chief marketing officer. The appointments were made after head of the global human health unit, […]
Steve’s breakdown: Mmmmm, yeah, I went for that one. Anywho, take a look at Clorox. There are too many changes going on over there not to disrupt at least one or two accounts. OAKLAND, CA: Clorox Co. is getting a new chief marketing officer effective Jan. 7 – Stacey Grier, 55, who joined the company […]
Steve’s breakdown: Heidi O’Neill has been named president of Nike Direct and she has a boot-load of agencies working for her. Will she keep the status quo? Depends on how good your pitch is . . . BEAVERTON, OR: Nike has promoted a company veteran to oversee all of the brand’s digital initiatives. Heidi O’Neill has […]
Steve’s breakdown: Mount Sinai selects chief marketing and communications officer and we’re wondering what kind of big production TV campaign will be next. Maybe a call is in order. NEW YORK, NY: Mount Sinai Health System appointed David A. Feinberg senior vice president and chief marketing and communications officer. Here are four things to know: […]