Major Moves in Marketing = Agency Change

Steve’s breakdown: The fact that Walmart brought in an outsider as their top marketing executive makes us believe an agency change is on the horizon. BENTONVILLE, AR & HOBOKEN, NJ:...

Great timing to check in with Pacific retailer

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Look who’s mascot should just die

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752 stores will be hiring a new ad agency

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There are brands to pick-off at Kellogg’s

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New Ad Agency has to be next at “TV Company”

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Famous Footwear Pres From Disney

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Iconic Account is Finally Free to hear your Pitch

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CEO abandons 4 brands you need to pitch

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Cocaine & sports addict leaves ESPN for new network

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Which of These do you Fancy?

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Urban Retailer is Ready for a new Commitment

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This Guy Needs Traditional Advertising to Grow-Up

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Cognac, Rum and the Americas

Steve’s breakdown: We’re talking about Rémy Martin and Mount Gay Rum in addition to the Americas division all have new leadership at Remy Cointreau. Probably a good time to cross check your rolodex...

Four new CMOs at one client

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Planning on pitching the Puerto Rico account . . .

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Another huge eSports Lead

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Two Digital Retail Leads

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Alexa could be finding a new ad agency

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3 words: Digital • Watch • Luxury

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Pitch student load company with legal in the room

Steve’s breakdown: It’s a hiring combo we’ve never seen before. a new CMO and Chief Legal Officer have joined College Ave Student Loans and we think that they are now part of...

Digital Lead Alert at Apparel Giant

Steve’s breakdown: Ralph Lauren hires its 1st digital officer & names new online leaders. If that doesn’t scream digital lead, I’ll eat my red, white & blue yet still earth-toned wool...

Monster Digital Restaurant Lead

Steve’s breakdown: Brinker has a new chief digital officer. When you couple that with the comeback of the Baby Back jingle campaign, I think we see a major opportunity in the...

Pro Teams & Venues company has new CMO

Steve’s breakdown: The Brooklyn Nets and New York Islanders and the venues they play in will now be under a new marketing chief. Talk about a moving target! Things are always...

280 Store Fashion Chain taps 2 CMOs

Steve’s breakdown: Avenue Stores, the plus-size retailer, is switching it up with these 2 hires and we expect more change on the horizon. They do not have an AOR ROCHELLE PARK,...

This $100 million retail account will hire an agency

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Cali Restaurant Co Looks Ready to Pounce

Steve’s breakdown: Chris Simms is the CEO & John Williams is the new CMO and there’ also a new Chief People Officer. They are a little cagey regarding contact information so try...

New marketing leads at outdoor performance brand

Steve’s breakdown: This is the perfect time to introduce the agency to Wolverine World Wide and get yourself in the shoe business. The new CMO can be reached at strick.walker@wwwinc.com ROCKFORD, MI: Merrell,...

CMO turn to Pres at Salon & Spa

Steve’s breakdown: The Red Door by Elizabeth Arden is the client and now that marketing will be running the show, it’s a perfect to to make the introductions. NEW YORK, NY: The...

Six Spirit Brands to get Marketing Makeover

Steve’s breakdown: The brands include Angel’s Envy, St. Germain, Banks Rum, Santa Teresa, Fecundo Rum Collection, and Lebon. All of which are with Bacardi and now have a new President based...

Unified Comm company gearing up marketing blitz

Steve’s breakdown: 8×8 just brought on 3 marketing execs from HP, IBM and OneOnline and with a $4 million budget we expect them to hit the ground running. Their number...

Diamond account lead

Steve’s breakdown: Blue Nile has a new CMO, CPO (P for Product) & CSO (S for Strategy). There seems to be too many chiefs in this world but anyway, it sounds like...

Too much exec moment not to look at juice company

Steve’s breakdown: Ocean Spray Cranberries has a new Chief Growth Offier in Bobby Chacko (bchacko@oceanspray.com) and a new Chief Customer Officer in Daniel Crocker for starters. LAKEVILLE-MIDDLEBORO, MA: Bobby Chacko has been named senior...

30 year P&G Exec Joins the Car Biz

Steve’s breakdown: We’ve got a P&Ger coming to Hertz as the CMO. Hard to say what she will do but I bet it’ll be different! Check into it. ESTRO, FL:...

New CMO at Big Bev

Steve’s breakdown: Andrew Springate is the new SVP and CMO. Additionally, Dr. Pepper Snapple Group is getting a new EVP of human resources and a new SVP and GM of the Coca-Cola Affiliated Sales Organization. Brands...

New CMO & CRO in eSports world

Steve’s breakdown: ESL is the company and it’s totally worth while to give these guys a hearty “congrats” and find out what the plan is. NEW YORK, NY & LOS...

Account review prediction in the Restaurant biz

Steves breakdown: They are talking about reinvigorating the company’s creative campaigns with their new CMO and COO. Contact CKE as soon as possible. CARPINTERIA, CA: Carl’s Jr. and Hardee’s parent company CKE...

3 fashion e-tailers get pitchable

Steve’s breakdown: Walmart just bought Bonobos and is putting its founder in charge of it and ShoeBuy & ModCloth. That’s a big job and your expertise would help. Andy Dunn is the...

Retail digital lead

Steve’s breakdown: A new CIO from Belk and a new CDO from Dick’s Sporting Goods = get on the phone with your digital ass and introduce yourself. WESTBOROUGH, MA: BJ’s Wholesale...

New COO & CMO reaching for younger customers

Steve’s breakdown: A new COO & CMO might be the spark they need to get out of their dead-end relationship they have with their agency. Their task is to increase “brand passion...

Western Supermarket beefs-up Digital

Steve’s breakdown: Albertans has a new Group VP of IT digital & marketing/merchandising and a Group VP of digital product management. These guys have a ton of e-commerce experience so we suspect they will...

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