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Steve’s breakdown: Pirch, The high-end appliance retailer, is on the move and this new CEO could be the perfect reason to look into the account. Read on . . . SAN...
Steve’s breakdown: HA! Here’s the catch on this one about Barnes & Noble. They don’t have an agency of record and maybe, just maybe, it’s time to get one. NEW...
Steve’s breakdown: The fact that Walmart brought in an outsider as their top marketing executive makes us believe an agency change is on the horizon. BENTONVILLE, AR & HOBOKEN, NJ:...
Steve’s breakdown: If Party City wants to do this right, they better have an amazing marketing plan. Just opening pop-up stores and expecting people to show up is no strategy....
Steve’s breakdown: No wonder Pier I is rebranding. Look at what they’re selling in the featured image. Make America Tacky Again. Anyway, this is a real thing and if you’re...
Steve’s breakdown: Coffee Bean & Tea has 1200 locations worldwide, 311 in the US and they are planning 100 more in NYC. Talk about needing a guerilla marketing campaign. NEW...
Steve’s breakdown: PSEB Group, a new operating company composed of Eddie Bauer and PacSun has just brought on a new President for PacSun in addition to a new marketing team. We...
Steve’s breakdown: After 108 years Chanel has opened its books. Is the company is felling a bit randy and anything could be next. Okay . . . How about getting rid...
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This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
Steve’s breakdown: Lots going on at Supervalu and all their supermarket brands like Cub Foods, Hornbacher’s, Shoppers and ex-brand Farm Fresh stores. These folks have been reOrging for over two years and there’s plenty...
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Steve’s breakdown: That’s what the new President of Eddie Bauer has on his plate who is really more of just an outdoors kinda guy. Couple that with the fact that...
Steve’s breakdown: Petco just picked up a HP exec as CEO. As you may know, HP is all over the map when it comes to ad agencies so we think...
Steve’s breakdown: It seems more and more companies are experimenting with brick and mortar whether coming from overseas or from over the web. Lug and Harrys of London are perfect examples worth looking...
Steve’s breakdown: ModCloth is starting a new chapter and having an ad agency to lean on maybe just what the company needs right now. Try Ms. Susan Gregg Koger at s.koger@modcloth.com....
Steve’s breakdown: Rent-A-Center has failed to find a buyer and the company is left very vulnerable. It also leaves their ad agency in the same position. If you can find ways to save...