Steve’s breakdown: We’re going to bet this move will be taking Lowe’s into more inexpensive marketing tactics. Think digital and pitch digital.
MOORESVILLE, NC: Lowe’s Cos. on Monday morning named Jocelyn Wong as its new chief marketing officer, effective immediately. Wong succeeds Marci Grebstein, who Lowe’s said has left the company.
Wong most recent served as the home improvement retailer’s general merchandising manager for the seasonal business, Lowe’s said in a statement. Prior to