Industry: Retail

Ratti Report forecasts another ad review: Petco

Steve’s breakdown: A few weeks ago we sent our membership to Petco. Why? Because we knew the advertising account was going into review if it wasn’t already. See this prediction below. Here’s the announcement Petco hired Droga5. SAN DEIGO, CA: Petco has sent its creative account to Accenture Interactive-owned Droga5, according to people close to […]

Optical retailer on the lookout for CMO

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Opioid Awareness PR RFP: Advertising?

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Forth & Fifth Clients Fire Agency

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This is how Not to revive a revered brand

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Environmentally Woke Brand Gets New CEO

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Another retailer to pitch after its sale

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Consultant on $400 Million Ad Review

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Car Charging Company (AKA Green) Lead

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1,400 new locations will need an ad push

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Digital Lead in New England #2

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Hey Look! Two New Retail Brands to Pitch

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All retailers will need new creative work: Start with this one

Steve’s breakdown: Obviously, most retail advertising looks completely weird now that the ads do not address masks and social distancing but Bed Bath & Beyond has a new CMO &  lead communications director so start with BB&B. We’re calling it UNION, NJ: Bed Bath & Beyond Inc. is turning to a lingerie executive to shore up […]

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