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Steve’s breakdown: Joanne Davis Consulting is managing the review so make sure your credentials are up to date even if you’re not pitching the business. It makes them feel important and...
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Steve’s breakdown: Have you ever been to a Turkey Hill, Loaf ‘N Jug, Kwik Shop, Tom Thumb or Quik Stop? Well, all those brands have a new owner in UK based...
Steve’s breakdown: With a new CMO & COO, we suspect Cinemark‘s new team is going to want to make its mark right out of the gate. Look for lots of...
Steve’s breakdown: So Mattress Firm just hired new agencies last year but this new CEO after the question by South African conglomerate Steinhoff International has this account up in the air again. Well,...
Steve’s breakdown: Bon-Ton has used the same agency forever and this turnaround effort could be the last straw to try to hire a new shop. MILWAUKEE, WI: The Bon-Ton Stores...
Steve’s breakdown: A 30 year Coca-Cola vet just took over Staples as CEO. Will the heydays off Staples advertising be coming back with this new CEO? Will the days of...
Steve’s breakdown: Ralph Lauren hires its 1st digital officer & names new online leaders. If that doesn’t scream digital lead, I’ll eat my red, white & blue yet still earth-toned wool...
Steve’s breakdown: Shipt is the company and the deep pockets is Target. They are going to have to get the word out and there’s no word on who’s doing the advertising for...
Steve’s breakdown: I actually know the son who heads-up the marketing division of Krasdale. He’s a bit of a pompous-ass but what-are-ya-going-to-do? Contact Bridget Maloney at BridgetM@alphamarketing.com for details. WHITE PAINS,...
Steve’s breakdown: Famous Footwear had hired Kirk Palmer Associates to assist in the search for their next President. Help find this President and you might find yourself with a beautiful client, with a...
Steve’s breakdown: PGA Tour Superstore is moving full-speed ahead with its experiential store concept and we expect their marketing budget to double. But are they just going to hand that to...
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Steve’s breakdown: A tier two & three market challenge is what we have here with MoviePass. Their new CMO has to figure out how to get folks to sign-up where...
Steve’s breakdown: Digital marketing is what’s needed at Instacart and Unata now that they are joining forces and it looks as if they are doing thing in-house. There’s another reason to say...
Steve’s breakdown: The way Sam’s Club closed those 63 stores did not sit well with a lot of people. Including the 10,000 folks who will be losing their jobs. Why...
Steve’s breakdown: Billabong, which was bought by Quiksilver, actually spends more than Quiksilver, Roxy, and DC Shoes brands combined. And now that they have new American owners, there might be some changes...
Steve’s breakdown: Destination Maternity has named a new interim CEO—its second since September. If that’s not a scream for help, we don’t know what is. They do not have an AOR...