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Steve’s breakdown: Back on June 16th we told you we thought the Whole Foods/Amazon merger news would spark a Whole Foods account review. Well, here we are and they’ve issued...
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Steve’s breakdown: Okay, Whole Foods spends around $7 million using mostly radio & digital and we don’t think they have an AOR. Amazon spends around $83 million using just about...
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Steve’s breakdown: We’ve been talking about Macy’s for a while but now their CMO is giving real hints to how to pitch the business. So listen up and make it...
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Steve’s breakdown: HomeSense is the brand and TJX Cos. is the company. The store has 110 locations in Canada but introducing it to Americans will take a new campaign. Karen Coppola is the CMO...
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