Ring Us Today 212 658 1796
Steve's breakdown: "Old Navy to almost double the size of store fleet" is the headline. You gonna just let that go buy without getting some ideas in there? The deal...
Steve's breakdown: Forever 21 denies it is filing for bankruptcy but that doesn't mean they ain't going down so it's time for that Hail Mary pitch. Go get'em ladies!! LOS...
GRAPEVINE, TX: GameStop, the Grapevine, Texas-based retail chain that peddles hardcopy video games out of more than 5,700 stores worldwide, says it will shutter 180 to 200 “under-performing” locations globally...
Steve's breakdown: Every once in a while a reporter just tells it like it is. This time it's Kaarin Vembar talking smack about Kate Spade & J. Crew. It seems...
Steve's breakdown: The new owners Lord & Taylor will most certainly look into to all marketing including agency relationships so get in line at the counter. Le Tote is the...
Steve's breakdown: "The new U.S. CMO will be Walmart’s fourth in four years (or possibly fifth, including interim chief marketer Francis)." That's not the best thing to hear about a...
Steve's breakdown: If you've got retail experience, this 170 location liquor retailer might be the ticket into the spirits category. Here's the deal: BevMo! Names Former Marketing Executive at Amazon...
Steve's breakdown: There still may be tome to launch this brand so make a move today. SAN FRANCISCO, CA: Banana Republic announced the launch of Style Passport, an online subscription...
Steve's breakdown: High-end bling company, Tiffany, is launching a men's jewelry collection. It's a brand new thing for the client and we're wondering who's handling the advertising cause "men" are...
Steve's breakdown: We love it when CMOs become CEOs. And that's what's happening at Rite Aid. Heyward Donigan is her name. As far as creative, they have been pushing flu...
Steve's breakdown: The have a new Chief Marketing Officer and Chief Merchandising Officer. Plus they were smart enough to get out of the way of Limited Brands back in 2011....
Steve's breakdown: A past client of mine, The Vitamin Shoppe, is getting a new owner and you know that means a hard look at advertising is next. Sharon Leite, CEO...
Steve's breakdown: These guys have bigger marketing plans than just changing up the top of the marketing department. Agency roster is clearly next. And not for nothin', their line"Good on...
Steve's breakdown: Do ya think the non-members figured it out? Golden Bear & CMO = Golden Bear Physical Therapy? NAH! Anyway, they have about 20 locations in California and seem pretty...
Steve's breakdown: Jiffy Lube is going to be turning 50 in 2021 which makes it a perfect time to give them a call, tell them what a fan you are...
Steve's breakdown: Equinox and SoulCycle are the clients and it's todays' Trump fundraiser that's getting people to boycott the companies and they include a bunch of celebrities. Juicy stuff and...
Steve's breakdown: The guy on the right is O.U.T. Or the way Fox Business put it: Victoria’s Secret parent company CMO resigns amid image issues, declines in sales, Epstein scandal....
Steve's breakdown: Well, Barneys New York has taken the dive but not without a little help from their friends. This gives us hope that the company could be a client....
Steve's breakdown: "Francesca’s swallows a ‘poison pill’" is the headline and we believe opens the door to a marketing discussion. Steven P. Lawrence is the CEO and Erik Lautier is...
Steve's breakdown: The Container Store Custom Closets is the brand and CEO Melissa Reiff is the contact. You know they want to here what you think . . . COPPELL,...
Steve's breakdown: Sometimes we tell our members twice they need to look for an agency review. Both of the post we published were in our "Account Review Prediction" category which...
Steve's breakdown: The new Pres at Pier 1 has got to pull a few rabbits out of his hat and maybe you're just the agency to do the pulling! FORT...
Steve's breakdown: With a new CEO, chief field operations and chief supply chain officer, these folks are only inches away from hiring a new AOR. Check out this ad and...
Steve's breakdown: Tru Kids is bringing back Toys "R" Us but with a different business model. No word of their advertising yet but we do know they are partnering with...
Steve's breakdown: Now that Chico’s FAS has its CEO, it might be the right time to help turn this company around. BTW: Chico’s and White House Black Market brands have...
Steve's breakdown: Rent-A-Center is buying Merchants Preferred and we believe this move is going to transform how Rent-A-Center thinks about marketing. Read the highlighted quotes from the CEO below. PLANO,...
Steve's breakdown: The lead story at Bed Bath & Beyond is they're "reviewing their brand portfolio". If that's not enough to get you on this client, I can't help ya....
Steve's breakdown: It's a good time to check in at Williams-Sonoma. The brand President leaves in August and other brands in the corporation are leading the pack. Ryan Ross will...
Steve's breakdown: Back in May we told y'all that the Gap/Old Navy split up would create an account review. (See post at the bottom) Well, here we are and The...
Steve's breakdown: Barnes & Noble has a new owner who's All In with retail book selling. They've put millions into the idea globally and this is the time to jump...
Steve's breakdown: Green Growth Brands is on the move with a new CMO from Victoria’s Secret and the purchase of Spring Oak Greenhouses. So if you're in the market for...
Steve's breakdown: The new CMO has extensive experience in brand positioning and development, CRM, and loyalty as well as mobile and digital marketing. I guess that's what you'll be pitching...
Steve's breakdown: With the CEO leaving and the entire industry clueless to what to happen at Lord & Taylor, this could bve a great time to pitch that "Hail Mary"...
Steve's breakdown: Barnes & Noble has a new owner and big changes are on the horizon so absolutely look into their advertising activities. This account will be changing hands. Ms....
Steve's breakdown: GameStop has a new chief merchandising officer, CFO & COO. And don't forget their new CEO we reported on back in March. (see below) All this has got...
Steve's breakdown: Charlotte Russe was a 500 store retailer that it went down to zero and is now resurrecting up to 100. Our guess is the new owners will not...
Steve's breakdown: This time were takin' bout Staples Studio and what's amazing about there spaces is there's access to a podcasting studio, unlimited black and white printing for starters. We...
Steve's breakdown: We're talk'in bout HealthHub. Not a great name but I'm sure it tested well. (eye roll) CVS to opening 1,500 of them and you know they are going...
Steve's breakdown: The Real Real consignment retailer is going for $100 million in IPO and we all know retailers gotta advertise. Do they have an agency, hard to say but...
Steve's breakdown: When retailers go public, they have to bump-up advertising because, well, they're retailers. They may want to look into an agency with more punch. Oh yeah, the client...
Steve's breakdown: Don't laugh but JCPenney could be a thing. The CEO is relatively new, as is the CFO and now there's a new Chief Customer Officer reporting directly to...
Steve's breakdown: Analysts see the Gap/Old Navy split as a strategic move but it won't come without challenges as supplier relationships and inventory management shift, not to mention advertising. We're...
Steve's breakdown: West Marine is the largest specialty retailer of boating supplies and accessories, with over 300 stores located in 38 states, Puerto Rico and Canada and no agency is...
Steve's breakdown: Nectar parent rebrands as Resident and unveils a new furniture line. First off, the new name and logo suck. So there's that . . . Secondly, launching into...
Steve's breakdown: Express taps former Macy’s exec as CEO and it was about time. Were they looking for something completely different? Probably. Were they sick and tired of the old...
Steve's breakdown: Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 6,300 ice cream shoppes, bakeries, restaurants, and cafés in 54 foreign countries and U.S. territories under the...
Steve's breakdown: Bed Bath & Beyond announced Monday that CEO Steven Temares is stepping down, “effectively immediately". This could prove to be a great thing new business wise because now...
Steve's breakdown: A digitally native retailer owned by Walmart is expanding in brick-and-mortar but we don't think they should be using the same marketing strategy for both. Am I Right?...
Steve's breakdown: We love new owners of retailers because you know they are going to review everything and judging by their featured video on YouTube, above, one can conclude they...
Steve's breakdown: Club Monaco has got some things going on that is putting off the scent of a coming ad review. 1) They are seeking a VP of Marketing (job...
Steve's breakdown: "Involuntary" is the word they are using to describe the abrupt resignation of Chico's FAS's CEO. Man this company has been going Though It! We've been writing about...
Steve's breakdown: The old guard is out at Ascena Retail Group and the plan is to turn the 8 brand retailer around. With 4,500+ stores, that gotta include advertising. MAHWAH, NJ: There...
Steve's breakdown: Here's your chance to introduce your agency and make the impression that can grow into a new client. CORAOPOLIS, PA: Dick's Sporting Goods announced two new members of...
Steve's breakdown: Bed Bath & Beyond is damaged but not beyond repair and fixing advertising could be the step in the right direction. They are going to have to do...
Steve's breakdown: Tru Kids Brands will bring back Toys ‘R’ Us for the holidays with downsized stores. There's been no word on who will be handling advertising so you might...
Steve's breakdown: Apollo Global Management will be buying Smart & Final in $1.1 billion deal and believe me, an agency review will happen one way or another. It always does...
Steve's breakdown: Great Outdoors Group has a new CMO and is tasked to "lead the marketing engine overseeing omnichannel customer engagement, digital, paid and social media, promotions, events, sponsorships, partnerships...
Steve's breakdown: Fred’s has hired Malfitano Advisors, SB360 Capital Partners and PJ Solomon to make their turnaround happen. Maybe they should add an ad agency to that list. Joseph Anto...
Steve's breakdown: VASA Fitness appoints Mindi Bridges CMO to "help usher in the next stage of VASA’s rapid growth" which includes opening 19 clubs this year. That's going to take...
Steve's breakdown: We got ourselves an ex-72andSunny exec at the helm of a salon account. His job is to "elevate the visibility of our franchise and company-owned salons as we...
© 2019 New Business Bureau LLC. All Rights Reserved