Industry: Retail

Another retailer to pitch after its sale

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Consultant on $400 Million Ad Review

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Car Charging Company (AKA Green) Lead

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1,400 new locations will need an ad push

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Digital Lead in New England #2

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Hey Look! Two New Retail Brands to Pitch

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Who said a pandemic couldn’t jump start an agency review here or there?

Steve’s breakdown: Walgreens Boots Alliance is seeking global marcomms agency support. The review is part of a broader digital transformation at the company. (whatever that means) I guess the main thing here is if your agency is part of one of the giant networks, give headquarters a call to see how you can participate. And […]

Opening/Relaunching Month is upon us for Retail: Ready to pounce?

Steve’s breakdown: It’s coming folks, the opening, or should we say, the relaunching of retail nationwide. The story below is about Simon Malls opening in 10 states. Now is not the time to be timid or you’ll get your lunch eaten, so it’s time to pounce. Get on the horn of every retailer you have, […]

7 potential clients looking for CMOs

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Retailer CEO is out: Time to get in!

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Home Goods Lead

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A client like this couldn’t not be fun!

Steve’s breakdown: We’re talking about Lazydays RV, the RV authority. Okay, the tagline could use some help but come on, an RV client? Tom Peterson is the new contact. TAMPA, FL: Lazydays, The RV Authority, announces that Tom Peterson has joined the Company as its Chief Marketing Officer (CMO). Mr. Peterson joins Lazydays from Youfit Health Clubs, where […]

CMO bailing on retailer could be opening for pitching agency

Steve’s breakdown: This ex-client of mine while she was at Verizon, seems to be taking a hike from Office Depot. (she bailed back then too) So now we think there’s an opportunity for a retail savvy agency. Read on . . . BOCA RATON, FL: Office Depot Inc is on the hunt for a new marketing […]

Stock pandering new fashion CEO could be an opening for an agency

Steve’s breakdown: The new Gap CEO said “I’m committed to fully realizing the potential of our portfolio and the advantage of our scale, with a focus on strengthening the love that our millions of customers have for our brands. To do that, we must better prioritize initiatives and capabilities that will improve execution and drive […]

We’re a far cry from “You’ve Got Mail”

Steve’s breakdown: Remember “You’ve got Mail“ with Tom Hanks and Meg Ryan where Fox Books (AKA Barnes & Noble) put the little indie book store out of business? Well, now B&N wants to be an Indie Book Seller. Ain’t that a kick in the head? Anyway, it’s going take a kick to their advertising (and […]

700 store client is ready for change: Boots CEO

Steve’s breakdown: Rue21 is ready for change and as we said in the fall “rue21 needs to chill out & wait for the cavalry, which should be coming directly: That’s You“. And now with this news, it apparently also includes a new CEO. So now would be a perfect time to do a little research […]

Urban Retailer may need to think more marketing than trends

Steve’s breakdown: This press release from Citi Trends reads like it came out of the 70s but we believe there’s great potential for the company but you’re going to have to take a close look. Many of their strategies are more about the Trends Than the Marketing. They could probably do a better job. SAVANNA, […]

Old Navy, as forecasted, went into review

Steve’s breakdown: Last month we made sure all our members knew we thought either The Gap or Old Navy would go in review. And now it’s just been announced Martin has won Old Navy. (Our forecast is at the bottom of the page) Gotta keep an eye on our Account review predictions!! OR BECOME A […]

Ad Review Forecast: Fashion Retailer

Steve’s breakdown: Now that Forever 21 has a new owner you can bet they will not be using any former ad agency partners so get shopping and write that pitch. Jamie Salter, founder, chairman, and CEO of ABG looks to be the contact. LOS ANGESE, CA: It’s a new day, hopefully, for Forever 21. The sale of […]

Largest Liquor Chain in Review

Steve’s breakdown: This doesn’t happen too often so if you want to enter the Canadian market, this is probably the funnest client to do it with! Proposals are due March 5th and it would probably help to have a Canadian on staff. Just sayin’ . . . HALIFAX, NOVA SCOTIA, Canada: This Request for Standing […]

Five Retail Brands have a new CMO: One’s gotta be available

Steve’s breakdown: Plus they just hired a media agency so creative’s gotta be next. No? HOUSTON, TX: Tailored Brands, Inc. today announced the appointment of Carolyn Pollock as Chief Marketing Officer. She will report to Chief Customer Officer Carrie Ask and will oversee marketing for all of the Company’s retail brands, including Men’s Wearhouse, Jos. […]

You might think this retailer is dead but we still see a great potential client

Steve’s breakdown: JCP keeps getting up and we think the new team is a great target for an out-of-the-box pitch. I men look at all these new faces! PLANO, TX: J.C. Penney Company continues to remake its leadership team under the leadership of CEO Jill Soltau, naming six new VPs. The struggling retailer named Wendy […]

Hail Mary Campaign Needed at Retailer

Steve’s breakdown: Forever21 was the darling of retail but now they had to sell themselves but no matter how you slice it, they are going to have to do advertising! Authentic Brands is the target and they have tons of other brands so an intro would be good no matter what happens. LOS ANGELES, CA: […]

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