Change breeds change & that’s why we’re forecasting a review here

Change breeds change & that’s why we’re forecasting a review here

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Steve's breakdown: Rent-A-Center is buying Merchants Preferred and we believe this move is going to...

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Retailer in brand review

Retailer in brand review

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Steve's breakdown: The lead story at Bed Bath & Beyond is they're "reviewing their brand...

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Brand president is toast, what about the agency?

Brand president is toast, what about the agency?

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Steve's breakdown: It's a good time to check in at Williams-Sonoma. The brand President leaves...

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As we forecasted, retailer went into review: Will there be another?

As we forecasted, retailer went into review: Will there be another?

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Steve's breakdown: Back in May we told y'all that the Gap/Old Navy split up would...

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White Knight Needed

White Knight Needed

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Steve's breakdown: Barnes & Noble has a new owner who's All In with retail book...

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Marijuana Marketing via #mycalvins

Marijuana Marketing via #mycalvins

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Steve's breakdown: Green Growth Brands is on the move with a new CMO from Victoria’s...

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Retailer with no agency just landed CMO: Agency Seems Next

Retailer with no agency just landed CMO: Agency Seems Next

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Steve's breakdown: The new CMO has extensive experience in brand positioning and development, CRM, and...

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Last gasp of breath at this retailer could your “Hail Mary” pitch

Last gasp of breath at this retailer could your “Hail Mary” pitch

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Steve's breakdown: With the CEO leaving and the entire industry clueless to what to happen...

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Retailer’s account sure to be reviewed by new owner

Retailer’s account sure to be reviewed by new owner

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Steve's breakdown: Barnes & Noble has a new owner and big changes are on the...

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More C-Level changes than you can shake a stick at: Retail Review Forecasted

More C-Level changes than you can shake a stick at: Retail Review Forecasted

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Steve's breakdown: GameStop has a new chief merchandising officer, CFO & COO. And don't forget...

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Clean slate for retailer should include new ad agency

Clean slate for retailer should include new ad agency

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Steve's breakdown: Charlotte Russe was a 500 store retailer that it went down to zero...

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Co-works retail brand about to explode: Wanna a name?

Co-works retail brand about to explode: Wanna a name?

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Steve's breakdown: This time were takin' bout Staples Studio and what's amazing about there spaces...

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Wellness retail brand about to explode: Wanna a name?

Wellness retail brand about to explode: Wanna a name?

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Steve's breakdown: We're talk'in bout HealthHub. Not a great name but I'm sure it tested...

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$5 million account soon to get $100 million

$5 million account soon to get $100 million

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Steve's breakdown: When retailers go public, they have to bump-up advertising because, well, they're retailers....

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Huge retailer you way have looked past

Huge retailer you way have looked past

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Steve's breakdown: Don't laugh but JCPenney could be a thing. The CEO is relatively new,...

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Checking in with the splitting retailers: Reviews Expected

Checking in with the splitting retailers: Reviews Expected

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Steve's breakdown: Analysts see the Gap/Old Navy split as a strategic move but it won't...

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Water sporting client with a new agency opening

Water sporting client with a new agency opening

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Steve's breakdown: West Marine is the largest specialty retailer of boating supplies and accessories, with...

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Rebranding an e-commerce business takes more than consultant lingo

Rebranding an e-commerce business takes more than consultant lingo

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Steve's breakdown: Nectar parent rebrands as Resident and unveils a new furniture line. First off,...

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Retailer takes 4 months to replace canned CEO: How about agency?

Retailer takes 4 months to replace canned CEO: How about agency?

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Steve's breakdown: Express taps former Macy’s exec as CEO and it was about time. Were...

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8 account company with new CMO

8 account company with new CMO

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Steve's breakdown: Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 6,300 ice...

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Retailer CEO shown the door: Will agency experience same fate

Retailer CEO shown the door: Will agency experience same fate

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Steve's breakdown: Bed Bath & Beyond announced Monday that CEO Steven Temares is stepping down,...

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Launching brick-and-mortar is an entirely new business AKA potential client

Launching brick-and-mortar is an entirely new business AKA potential client

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Steve's breakdown: A digitally native retailer owned by Walmart is expanding in brick-and-mortar but we...

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New Owners = New Advertising

New Owners = New Advertising

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Steve's breakdown: We love new owners of retailers because you know they are going to...

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Club Monaco & what makes us think a review could be next

Club Monaco & what makes us think a review could be next

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Steve's breakdown: Club Monaco has got some things going on that is putting off the...

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$25 million retailer abruptly shows the CEO the door

$25 million retailer abruptly shows the CEO the door

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Steve's breakdown: "Involuntary" is the word they are using to describe the abrupt resignation of...

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8 retailers get C-suite shakeup: Advertising?

8 retailers get C-suite shakeup: Advertising?

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Steve's breakdown: The old guard is out at Ascena Retail Group and the plan is to...

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Ever want a sports account?

Ever want a sports account?

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Steve's breakdown: Here's your chance to introduce your agency and make the impression that can...

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Look who’s making a comeback: Pitch Expected

Look who’s making a comeback: Pitch Expected

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Steve's breakdown: Tru Kids Brands will bring back Toys ‘R’ Us for the holidays with...

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One $3 million reason with 12 more in tow to pitch

One $3 million reason with 12 more in tow to pitch

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Steve's breakdown: Apollo Global Management will be buying Smart & Final in $1.1 billion deal...

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Digital Fishing Lead

Digital Fishing Lead

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Steve's breakdown: Great Outdoors Group has a new CMO and is tasked to "lead the...

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Retailer on a hiring tear for turnaround: Ad Agency Next? janto@fredsinc.com

Retailer on a hiring tear for turnaround: Ad Agency Next? janto@fredsinc.com

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Steve's breakdown: Fred’s has hired Malfitano Advisors, SB360 Capital Partners and PJ Solomon to make...

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Agencyless fitness club needs new location ads

Agencyless fitness club needs new location ads

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Steve's breakdown: VASA Fitness appoints Mindi Bridges CMO to "help usher in the next stage...

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Ad guy takes the CMO chair at salon client

Ad guy takes the CMO chair at salon client

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Steve's breakdown: We got ourselves an ex-72andSunny exec at the helm of a salon account....

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Tail of the dog marketing strategy is opening for musical ad agency

Tail of the dog marketing strategy is opening for musical ad agency

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Steve's breakdown: The Music & Arts unit of Guitar Center has a new President and it...

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Sporting Goods Chain w/out CEO or CFO: Time for the agency mice to play

Sporting Goods Chain w/out CEO or CFO: Time for the agency mice to play

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Steve's breakdown: Ya gotta love a client with no grown-ups around. It also brings up...

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Supermarket CEO abruptly bails: Will the agency now be asked to bail?

Supermarket CEO abruptly bails: Will the agency now be asked to bail?

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Steve's breakdown: Something is spooking people over at Lidl. Is it the pressure of all...

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Investors look to ax CEO & entire board: Agency hides under kitchen table

Investors look to ax CEO & entire board: Agency hides under kitchen table

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Steve's breakdown: It's flying off the handle at Bed Bath & Frickin' Beyond! No one...

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Santa’s pissed but it won’t help yearlong sales: More Ads Will

Santa’s pissed but it won’t help yearlong sales: More Ads Will

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Steve's breakdown: We have to admit this Christmas spot is pretty good but they'll have...

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Rebirth of the store you love but never bought anything from!

Rebirth of the store you love but never bought anything from!

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Steve's breakdown: Brookstone will stay alive online and in airports but they can't take it...

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This is our 3rd warning to call this client

This is our 3rd warning to call this client

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Steve's breakdown: Before we start, J. Crew needs to rethink their model body-type in advertising. These...

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This massive housecleaning will include dumping their ad agency

This massive housecleaning will include dumping their ad agency

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Steve's breakdown: Rite Aid's $20 million account will most likely shrink but also change hands....

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Discount retailer’s evolving growth may need evolving advertising

Discount retailer’s evolving growth may need evolving advertising

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Steve's breakdown: They are getting aggressive over at Ross Stores and it makes us wonder...

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Retailer has big growth plans but can they handle the ad pressure in-house?

Retailer has big growth plans but can they handle the ad pressure in-house?

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Steve's breakdown: Ask Deborah Yeh at deborah.yeh@sephora.com who's the Senior Vice President of Marketing and...

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$3 million grocer account w/ eager new CMO

$3 million grocer account w/ eager new CMO

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Steve's breakdown: We love promoted CMOs cause they have something to prove now that they...

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Looks like a struggling brand turnaround situation: You In?

Looks like a struggling brand turnaround situation: You In?

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Steve's breakdown: We love turnaround stories in New Business cause they have to get it...

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Intimate retailer is in grown mode so they’ll need advertising to keep up

Intimate retailer is in grown mode so they’ll need advertising to keep up

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Steve's breakdown: With American Eagle opening up to 75 Aerie stores and the brand almost...

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Health drink company Brings On New CMO To Support Rapid Growth & Rebrand

Health drink company Brings On New CMO To Support Rapid Growth & Rebrand

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https://www.youtube.com/watch?v=tAhyTOh0KQk Steve's breakdown: "Rebrand" means redoing advertising to us so get on line with Rebecca Miller...

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Sexy Isn’t Selling Anymore: Can you fix this iconic brand?

Sexy Isn’t Selling Anymore: Can you fix this iconic brand?

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https://www.youtube.com/watch?v=zflEQIU2CaI Steve's breakdown: Even with the launch of their bathing suites, Victoria's Secret just can't...

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3 good reasons to pitch this $17 million retail client

3 good reasons to pitch this $17 million retail client

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https://www.youtube.com/watch?v=VUMyaamGxgY Steve's breakdown: 1) Coming out of Chapter 11 2) New CEO 3) New CFO...

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Big Digital Lead out of Retail

Big Digital Lead out of Retail

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https://www.youtube.com/watch?v=t5RUh8HB2b8 Steve's breakdown: This is a huge deal so if you ever wanted to sink...

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Look who’s going to need an agency for their retail launch

Look who’s going to need an agency for their retail launch

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Steve's breakdown: Amazon is taking over so you might as well get in on the...

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Two Brands You Always Wanted are Now Up for Grabs

Two Brands You Always Wanted are Now Up for Grabs

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Steve's breakdown: The Gap is changing it's name and spinning off Old Navy. No one...

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A Goodwill Client in Review

A Goodwill Client in Review

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Steve's breakdown: Goodwill's communications budget is $1.8M which incudes fee, media and production. Deadline to respond...

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William Hill reviews UK media as betting faces new ad demands

William Hill reviews UK media as betting faces new ad demands

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Steve's breakdown: William Hill is already in New Jersey so why not see what's going...

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M&S reviews UK advertising as it shakes up roster to reflect internal restructure

M&S reviews UK advertising as it shakes up roster to reflect internal restructure

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https://www.youtube.com/watch?v=KfaSxIkLslE Steve's breakdown: These guys always do the best Christmas stuff so you know they...

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There’s way too many Shoe Brands not to checkout this opportunity

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Steve's breakdown: 1The brands at Caleres include Vionic, Vince, Franco Sarto, Dr. Scholl’s Shoes, LifeStride, Via Spiga,...

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Retailer’s Disgraced CEO Departure may Spark Ad Review

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https://www.youtube.com/watch?v=lMsxrJeJ8lU Steve's breakdown: REI and Venables, Bell & Partners won a boatload of awards in 2016...

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