Here another way to get in the booze biz

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Steve's breakdown: If you've got retail experience, this 170 location liquor retailer might be the ticket into the spirits category. Here's the deal: BevMo! Names Former Marketing Executive at Amazon...

Two reasons to pitch this fashion retailer

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Steve's breakdown: The have a new Chief Marketing Officer and Chief Merchandising Officer. Plus they were smart enough to get out of the way of Limited Brands back in 2011....

This guy’s hunting for a CMO

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Steve's breakdown: Do ya think the non-members figured it out? Golden Bear & CMO = Golden Bear Physical Therapy? NAH! Anyway, they have about 20 locations in California and seem pretty...

Here’s one reason to contact this retailer

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Steve's breakdown: "Francesca’s swallows a ‘poison pill’" is the headline and we believe opens the door to a marketing discussion. Steven P. Lawrence is the CEO and Erik Lautier is...

Retailer in brand review

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Steve's breakdown: The lead story at Bed Bath & Beyond is they're "reviewing their brand portfolio". If that's not enough to get you on this client, I can't help ya....

White Knight Needed

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Steve's breakdown: Barnes & Noble has a new owner who's All In with retail book selling. They've put millions into the idea globally and this is the time to jump...

Marijuana Marketing via #mycalvins

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Steve's breakdown: Green Growth Brands is on the move with a new CMO from Victoria’s Secret and the purchase of Spring Oak Greenhouses. So if you're in the market for...

$5 million account soon to get $100 million

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Steve's breakdown: When retailers go public, they have to bump-up advertising because, well, they're retailers. They may want to look into an agency with more punch. Oh yeah, the client...

Huge retailer you way have looked past

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Steve's breakdown: Don't laugh but JCPenney could be a thing. The CEO is relatively new, as is the CFO and now there's a new Chief Customer Officer reporting directly to...

Water sporting client with a new agency opening

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Steve's breakdown: West Marine is the largest specialty retailer of boating supplies and accessories, with over 300 stores located in 38 states, Puerto Rico and Canada and no agency is...

8 account company with new CMO

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Steve's breakdown: Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 6,300 ice cream shoppes, bakeries, restaurants, and cafés in 54 foreign countries and U.S. territories under the...

New Owners = New Advertising

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Steve's breakdown: We love new owners of retailers because you know they are going to review everything and judging by their featured video on YouTube, above, one can conclude they...

8 retailers get C-suite shakeup: Advertising?

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Steve's breakdown: The old guard is out at Ascena Retail Group and the plan is to turn the 8 brand retailer around. With 4,500+ stores, that gotta include advertising. MAHWAH, NJ: There...

Ever want a sports account?

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Steve's breakdown: Here's your chance to introduce your agency and make the impression that can grow into a new client. CORAOPOLIS, PA: Dick's Sporting Goods announced two new members of...

Look who’s making a comeback: Pitch Expected

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Steve's breakdown: Tru Kids Brands will bring back Toys ‘R’ Us for the holidays with downsized stores. There's been no word on who will be handling advertising so you might...

Digital Fishing Lead

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Steve's breakdown: Great Outdoors Group has a new CMO and is tasked to "lead the marketing engine overseeing omnichannel customer engagement, digital, paid and social media, promotions, events, sponsorships, partnerships...

Agencyless fitness club needs new location ads

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Steve's breakdown: VASA Fitness appoints Mindi Bridges CMO to "help usher in the next stage of VASA’s rapid growth" which includes opening 19 clubs this year. That's going to take...

Ad guy takes the CMO chair at salon client

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Steve's breakdown: We got ourselves an ex-72andSunny exec at the helm of a salon account. His job is to "elevate the visibility of our franchise and company-owned salons as we...

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