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Steve's breakdown: Well, the name for one but this 400+ location convenience store chain seeks new marketing leadership. In fact, we've got the job description below and you know what...
Steve's breakdown: 38 Lord & Taylor stores are now owned by Le Tote and there are going to be some big changes going on at the stores, in addition to...
Steve's breakdown: Who know what kind of client an employee owned Food4Less would be but make, no mistake, they'll be making some changes and advertising could be on the top...
Steve's breakdown: They have done a couple of of funny ads but it's never felt like they've reached their goal. Jeremy Tucker is the CMO. See what he thinks. HAMPTON,...
Steve's breakdown: The featured ad for The Gap was hailed in AdWeek and it might sell some hoodies but with their CEO just up and leaving, we're not sure their...
Steve's breakdown: We think there are a lot of clients like David's Bridal you all should be going after because they need some magic. David just got some cash so...
Steve's breakdown: Dressbarn is going to slowly disappear this year but come back as an online store. Ascena Retail Group Inc. is the new owner so where to start. The...
Steve's breakdown: Authentic Brands had bought Barneys and no one's sure what's next but there's no way nothing's going to happen so keep your eyes peeled. BTW: Other brands they...
Steve's breakdown: I'm just sayin'. Here's a guy who's sold medicine and Barbies. Giving him a ring would be a favor for the brand. FREMONT, CA: Jos. A. Bank has...
Steve's breakdown: Talk about a conversation starter! You got to give it to Dick’s Sporting Goods' CEO, Ed Stack. He's making waves so maybe it's time check in with their...
Steve's breakdown: There's 3 other stories we've done about rue21 below for context. YIKES! Now they have a new chief merchandising officer & SVP of Stores. Sound the agency bugle...
Steve's breakdown: The Children’s Place is going to give Gymboree another go. Jane Elfers, is the President and Chief Executive Officer. SECAUCUS, NJ: The Children’s Place, Inc. (Nasdaq: PLCE), the largest pure-play children’s...
Steve's breakdown: PGA TOUR Superstore is looking for a CMO so what a perfect time to introduce your 15ish handicap to this client! Below is the CMO job posting. ROSWELL,...
Steve's breakdown: Sephora US is promoting six of its executives into newly created roles with the goal of engaging its customers. All the changes will be effective October 14 so...
Steve's breakdown: You guys know we love it when advertisers post CMO job descriptions. As the headline says, they are like pitch blue prints. Really! Try it sometime - maybe...
Steve's breakdown: This is a deep dive into retailers who could go bankrupt in the next year so read on and do the research. Then pick your prey to pitch!...
Steve's breakdown: So VSP Global bought Visionworks (700 stores) and will be reviewing “business integration opportunities” in the coming months. If you can't see that account review coming, you need...
Steve's breakdown: "Walmart is in talks with a number of creative agencies outside of its current incumbent, Publicis, to take on a special assignment", a marketing initiative with the theme of...
Steve's breakdown: Some might think Amazon can do no wrong but retail is another animal and takes retail brains to make it happen. Maybe your agency has those brains. For...
Steve's breakdown: Alex Lee is acquiring W. Lee Flowers and neither really do a lot of advertising but that could change now with the power of two. Brian George is...
Steve's breakdown: We love when exCMOs become new CEOs at major advertisers. That's what we have her. Donigan served as EVP and chief marketing officer at Premera Blue Cross back...
Steve's breakdown: Stage Stores is nixing department stores and going all-in on off-price stores via Gordmans. Drooling yet? Read on for details Get more info at this link HOUSTON, TX:...
Steve's breakdown: "Old Navy to almost double the size of store fleet" is the headline. You gonna just let that go buy without getting some ideas in there? The deal...
Steve's breakdown: Forever 21 denies it is filing for bankruptcy but that doesn't mean they ain't going down so it's time for that Hail Mary pitch. Go get'em ladies!! LOS...
GRAPEVINE, TX: GameStop, the Grapevine, Texas-based retail chain that peddles hardcopy video games out of more than 5,700 stores worldwide, says it will shutter 180 to 200 “under-performing” locations globally...
Steve's breakdown: Every once in a while a reporter just tells it like it is. This time it's Kaarin Vembar talking smack about Kate Spade & J. Crew. It seems...
Steve's breakdown: The new owners Lord & Taylor will most certainly look into to all marketing including agency relationships so get in line at the counter. Le Tote is the...
Steve's breakdown: "The new U.S. CMO will be Walmart’s fourth in four years (or possibly fifth, including interim chief marketer Francis)." That's not the best thing to hear about a...
Steve's breakdown: If you've got retail experience, this 170 location liquor retailer might be the ticket into the spirits category. Here's the deal: BevMo! Names Former Marketing Executive at Amazon...
Steve's breakdown: There still may be tome to launch this brand so make a move today. SAN FRANCISCO, CA: Banana Republic announced the launch of Style Passport, an online subscription...
Steve's breakdown: High-end bling company, Tiffany, is launching a men's jewelry collection. It's a brand new thing for the client and we're wondering who's handling the advertising cause "men" are...
Steve's breakdown: We love it when CMOs become CEOs. And that's what's happening at Rite Aid. Heyward Donigan is her name. As far as creative, they have been pushing flu...
Steve's breakdown: The have a new Chief Marketing Officer and Chief Merchandising Officer. Plus they were smart enough to get out of the way of Limited Brands back in 2011....
Steve's breakdown: A past client of mine, The Vitamin Shoppe, is getting a new owner and you know that means a hard look at advertising is next. Sharon Leite, CEO...
Steve's breakdown: These guys have bigger marketing plans than just changing up the top of the marketing department. Agency roster is clearly next. And not for nothin', their line"Good on...
Steve's breakdown: Do ya think the non-members figured it out? Golden Bear & CMO = Golden Bear Physical Therapy? NAH! Anyway, they have about 20 locations in California and seem pretty...
Steve's breakdown: Jiffy Lube is going to be turning 50 in 2021 which makes it a perfect time to give them a call, tell them what a fan you are...
Steve's breakdown: Equinox and SoulCycle are the clients and it's todays' Trump fundraiser that's getting people to boycott the companies and they include a bunch of celebrities. Juicy stuff and...
Steve's breakdown: The guy on the right is O.U.T. Or the way Fox Business put it: Victoria’s Secret parent company CMO resigns amid image issues, declines in sales, Epstein scandal....
Steve's breakdown: Well, Barneys New York has taken the dive but not without a little help from their friends. This gives us hope that the company could be a client....
Steve's breakdown: "Francesca’s swallows a ‘poison pill’" is the headline and we believe opens the door to a marketing discussion. Steven P. Lawrence is the CEO and Erik Lautier is...
Steve's breakdown: The Container Store Custom Closets is the brand and CEO Melissa Reiff is the contact. You know they want to here what you think . . . COPPELL,...
Steve's breakdown: Sometimes we tell our members twice they need to look for an agency review. Both of the post we published were in our "Account Review Prediction" category which...
Steve's breakdown: The new Pres at Pier 1 has got to pull a few rabbits out of his hat and maybe you're just the agency to do the pulling! FORT...
Steve's breakdown: With a new CEO, chief field operations and chief supply chain officer, these folks are only inches away from hiring a new AOR. Check out this ad and...
Steve's breakdown: Tru Kids is bringing back Toys "R" Us but with a different business model. No word of their advertising yet but we do know they are partnering with...
Steve's breakdown: Now that Chico’s FAS has its CEO, it might be the right time to help turn this company around. BTW: Chico’s and White House Black Market brands have...
Steve's breakdown: Rent-A-Center is buying Merchants Preferred and we believe this move is going to transform how Rent-A-Center thinks about marketing. Read the highlighted quotes from the CEO below. PLANO,...
Steve's breakdown: The lead story at Bed Bath & Beyond is they're "reviewing their brand portfolio". If that's not enough to get you on this client, I can't help ya....
Steve's breakdown: It's a good time to check in at Williams-Sonoma. The brand President leaves in August and other brands in the corporation are leading the pack. Ryan Ross will...
Steve's breakdown: Back in May we told y'all that the Gap/Old Navy split up would create an account review. (See post at the bottom) Well, here we are and The...
Steve's breakdown: Barnes & Noble has a new owner who's All In with retail book selling. They've put millions into the idea globally and this is the time to jump...
Steve's breakdown: Green Growth Brands is on the move with a new CMO from Victoria’s Secret and the purchase of Spring Oak Greenhouses. So if you're in the market for...
Steve's breakdown: The new CMO has extensive experience in brand positioning and development, CRM, and loyalty as well as mobile and digital marketing. I guess that's what you'll be pitching...
Steve's breakdown: With the CEO leaving and the entire industry clueless to what to happen at Lord & Taylor, this could bve a great time to pitch that "Hail Mary"...
Steve's breakdown: Barnes & Noble has a new owner and big changes are on the horizon so absolutely look into their advertising activities. This account will be changing hands. Ms....
Steve's breakdown: GameStop has a new chief merchandising officer, CFO & COO. And don't forget their new CEO we reported on back in March. (see below) All this has got...
Steve's breakdown: Charlotte Russe was a 500 store retailer that it went down to zero and is now resurrecting up to 100. Our guess is the new owners will not...
Steve's breakdown: This time were takin' bout Staples Studio and what's amazing about there spaces is there's access to a podcasting studio, unlimited black and white printing for starters. We...
Steve's breakdown: We're talk'in bout HealthHub. Not a great name but I'm sure it tested well. (eye roll) CVS to opening 1,500 of them and you know they are going...
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