8 account company with new CMO

Steve's breakdown: Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 6,300 ice cream shoppes, bakeries, restaurants, and...

New Owners = New Advertising

https://www.youtube.com/watch?v=iGVjwyCG0hw Steve's breakdown: We love new owners of retailers because you know they are going to review everything and judging...

Ever want a sports account?

Steve's breakdown: Here's your chance to introduce your agency and make the impression that can grow into a new client....

Digital Fishing Lead

Steve's breakdown: Great Outdoors Group has a new CMO and is tasked to "lead the marketing engine overseeing omnichannel customer...

Big Digital Lead out of Retail

https://www.youtube.com/watch?v=t5RUh8HB2b8 Steve's breakdown: This is a huge deal so if you ever wanted to sink your teeth into a huge...

A Goodwill Client in Review

Steve's breakdown: Goodwill's communications budget is $1.8M which incudes fee, media and production. Deadline to respond to the RFP is March...

Jeweler is Expected to Review Advertising

https://www.youtube.com/watch?v=ZPEPWJkgmHM Steve's breakdown: 2 things: 1) The headline reads: New Pandora CEO seeks to drive turnaround through new marketing 2)...

Toy Company will require Ad Agency

Steve's breakdown: Toys "R" Us is coming back as Tru Kids and here's the management: Richard Barry is CEO, Matthew Finigan,...

For a start-up, this one’s huge

Steve's breakdown: CVS Health has unveiled its new health-focused concept store that's designed to help the pharmacy chain become more of...

Back From The Dead and Kickin

Steve's breakdown: The new Sears will comprise 223 Sears and 202 Kmart stores, along with prominent brands and operating businesses, including...

Lube Lead in North Carolina

https://www.youtube.com/watch?v=gsRB-o6MFIc Steve's breakdown: When chains merge, there rebranding with to be done. In fact, we believe they will join a...

Used car retailer in Review

https://www.youtube.com/watch?v=b-Mtlgxdlv8 Steve's breakdown: Look like this review has already started so if you have a contact over at CarMax, get...

Trouble in paradise with retailer & agency?

https://www.youtube.com/watch?v=FL5dmrUFQSU Steve's breakdown: The headline is: JC Penny cycles through another CMO.Current chief marketer Marci Grebstein will depart Feb. 3. Add...

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