3 Words: American Kennel Club

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Who Really Has This Account?

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Pitching Three Retail Brands with One CMO

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Nice & Quiet Lux Lead

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700 Location Gym ready for New Roads

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Cannabis Client seeks Marketing Sobriety

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A Word About Anniversarys

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Urban Retailer is Ready for a new Commitment

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Digital Retail Opportunity

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250 stores saved but now they need a mouthpiece

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200% growth in 2 years: That’s a wave to catch

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3 Fast Growing Franchise Brands Get CMO

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Blowing out retail brand with marketing investment

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Rebirth of a retail icon in wake of Toy-R-Us demise

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Global Fashion Company with new CMO

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Relaunching a Golf Brand

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Two Digital Retail Leads

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Discount retailer has a million dollars

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UK Furniture Company Reviewing USA Account

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Gap to fill at major retailer

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Tricky rebranding has to happen at massive retailer

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Let the account review games begin

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5 convenience store brands w/out ad agency

Steve’s breakdown: Have you ever been to a Turkey Hill, Loaf ‘N Jug, Kwik Shop, Tom Thumb or Quik Stop? Well, all those brands have a new owner in UK based...

Who’s the next agency getting into this bed?

Steve’s breakdown: So Mattress Firm just hired new agencies last year but this new CEO after the question by South African conglomerate Steinhoff International  has this account up in the air again. Well,...

Digital Lead Alert at Apparel Giant

Steve’s breakdown: Ralph Lauren hires its 1st digital officer & names new online leaders. If that doesn’t scream digital lead, I’ll eat my red, white & blue yet still earth-toned wool...

Krasdale Foods Looks for PR Boost

Steve’s breakdown: I actually know the son who heads-up the marketing division of Krasdale. He’s a bit of a pompous-ass but what-are-ya-going-to-do? Contact Bridget Maloney at BridgetM@alphamarketing.com for details. WHITE PAINS,...

One in a Lifetime chance for famous footwear biz

Steve’s breakdown: Famous Footwear had hired Kirk Palmer Associates to assist in the search for their next President. Help find this President and you might find yourself with a beautiful client, with a...

Sam has a fixable PR Problem

Steve’s breakdown: The way Sam’s Club closed those 63 stores did not sit well with a lot of people. Including the 10,000 folks who will be losing their jobs. Why...

Wave Catching Client Could Change Creative Council

Steve’s breakdown: Billabong, which was bought by Quiksilver, actually spends more than Quiksilver, Roxy, and DC Shoes brands combined. And now that they have new American owners, there might be some changes...

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