Relaunching a kids brand will take a new agency

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Steve's breakdown: The Children’s Place is going to give Gymboree another go. Jane Elfers, is the President and Chief Executive Officer. SECAUCUS, NJ: The Children’s Place, Inc. (Nasdaq: PLCE), the largest pure-play children’s...

Golf Lead!

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Steve's breakdown: PGA TOUR Superstore is looking for a CMO so what a perfect time to introduce your 15ish handicap to this client! Below is the CMO job posting. ROSWELL,...

Here another way to get in the booze biz

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Steve's breakdown: If you've got retail experience, this 170 location liquor retailer might be the ticket into the spirits category. Here's the deal: BevMo! Names Former Marketing Executive at Amazon...

Two reasons to pitch this fashion retailer

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Steve's breakdown: The have a new Chief Marketing Officer and Chief Merchandising Officer. Plus they were smart enough to get out of the way of Limited Brands back in 2011....

This guy’s hunting for a CMO

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Steve's breakdown: Do ya think the non-members figured it out? Golden Bear & CMO = Golden Bear Physical Therapy? NAH! Anyway, they have about 20 locations in California and seem pretty...

Here’s one reason to contact this retailer

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Steve's breakdown: "Francesca’s swallows a ‘poison pill’" is the headline and we believe opens the door to a marketing discussion. Steven P. Lawrence is the CEO and Erik Lautier is...

Retailer in brand review

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Steve's breakdown: The lead story at Bed Bath & Beyond is they're "reviewing their brand portfolio". If that's not enough to get you on this client, I can't help ya....

White Knight Needed

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Steve's breakdown: Barnes & Noble has a new owner who's All In with retail book selling. They've put millions into the idea globally and this is the time to jump...

Marijuana Marketing via #mycalvins

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Steve's breakdown: Green Growth Brands is on the move with a new CMO from Victoria’s Secret and the purchase of Spring Oak Greenhouses. So if you're in the market for...

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