Checking-in as CMO

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Digital Giant Still Looking for CMO

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$20 million account review prediction

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$5 million Casino Account to Transform Brand

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New Category to Bet On

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Casino Desperately Needs Communication Pros

Steve’s breakdown: Here’s the headline: MGM sues Vegas shooting victims. It’s not as bad as it looks because they are just trying to avoid being sued by 100 of families. They...

Raising the creative bar for 60 brands

Steve’s breakdown: Virgin is taking a second look at every brand under the company name. Brand director Lisa Thomas is the lead contact to discuss any creative projects. NEW YORK,...

Casino Opening Alert

Steve’s breakdown: First off, Trump’s Taj Mahal will open as the Hard Rock June 28th. Not sure RedSquare Agency is handling the account so you might want to check into...

Bookies Lose, You Win!

Steve’s breakdown: There are over 20 states that will probably start sports betting and you need to find the players before the competition does. These guys will be spending real...

It’s a Hostel World

Steve’s breakdown: HostelWorld just nabbed the head of retail at Expedia as their new CEO. We believe this development will not only bring an office to America but will require...

A Vegas Casino Group’s Cry for Help

Steve’s breakdown: Take a look at this ad in Departures magazine. Have you ever seen an advertiser look more desperate? They are actually giving themselves 6 Forbes Travel Guide Stars...

Alexa could be finding a new ad agency

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West Coast Casino opens up to New Marketing

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Major Hotel Portfolio in Review

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4 Regional RFPs in 1 post

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Mid-Western Lottery Account RFP: Move Fast

Steve’s breakdown: Contact Terry Brown over at the Iowa lottery offices at Fax: 515-281-3182 or tdbrown@ialottery.com because there’s a mandatory meeting tomorrow. Hopefully the weather will be bad. In which case...

Last Call Friday: 3 for the Road

Steve’s breakdown: Wynn Resorts has got a PR problem, Dixie Classic has an REF in Winston-Salem and the Federal Railroad Administration seeks internal communications support. Wynn shares tumble 10% after reports...

14 hotel brands just got a new CMO

Steve’s breakdown: Kellyn Smith Kenny comes from Uber, CapitalOne and MicroSoft so she know a thing or two about agency reviews. Just saying’. MCLEAN, VA: Hilton (NYSE: HLT) today announced the appointment...

Hotel Rebranding Continues in Blue States

Steve’s breakdown: Trump is losing another hotel and it’s going to continue in cities he got his ass kicked. This one is in my old neighborhood of SoHo, Manhattan and...

Casinos in Review

Steve’s breakdown: The main contact is Amy Bailey at 918-384-7922 or amy.bailey@cnent.com The RFP is due January 8th and you can see the RFP at this link. TULSA, OK: Cherokee Nation Entertainment, LLC,...

More Hotel Openings & Expansion: Get in on this trend

Steve’s breakdown: EDITION is the brand and with their partnership with Marriott, they are planning on a major expansion. And as you know, major expansions require major marketing. NEW YORK, NY: With seven...

Another Hotel Brand to Launch

Steve’s breakdown: This trend is not stopping anytime soon so jump in if you’re in the market. This time it’s Best Western and their BM Signature Collection. Try David T. Kong...

Launching 3 new Hotel Brands in 2018

Steve’s breakdown: The company is Hilton and the brands don’t all have names yet. This is the trend with the big hotel corporations so if this is your kind of...

Casino Empire Crowns New CMO

Steve’s breakdown: The new guy has lots of properties to take care of so take your pick and go all in! LAS VEGAS, NV: Caesars Entertainment Corporation (NASDAQ: CZR) announced...

Developing a new Luxury Hotel Brand

Steve’s breakdown: InterContinental is at it again with developing a new hotel brand. This time in the luxury space so if that’s your bag, now’s the time to get involved. Try Federico L....

A boatload of hotel brands just got a new CMO

Steve’s breakdown: Is it me or does this company have new marketing execs every other day? Well InterContinental Hotels has anther one. Read on  . . . ATLANTA, GA: IHG has...

$50 million Hotel Account Review

Steve’s breakdown: Ark Advisors is handling the review so make sure your credentials are up to date with them. DALLAS, TX: Travel booking site Hotels.com has launched a full review of...

Casino seeks marketing expertise

Steve’s breakdown: Lucky Eagle Casino is in the market for a new CMO and that means you have a chance to help with the search and nail an account.  OR Wait...

Creating a hotel brand out of three

Steve’s breakdown: Hotel brands Travel Keys, Squarebreak and Onefinestay are being grouped together under one brand to better serve their guests. The brand will be Onefinestay but who’s doing the work in...

Casino goes all in on new CMO

Steve’s breakdown: Suzanne Trout  is the new CMO and she’ll be working mostly on Player Development, International Marketing, Loyalty Marketing, Entertainment, Brand & Advertising and Public Relations. They spend about $5 million....

Hospitality Global Agency Search via Bay Area

Steve’s breakdown: AirBnB seems not to be too happy with the “Live There” campaign which is surprising. What do they want? It’ll take a phone call to find out. Try Global Marketing...

Relaunching an Island

Steve’s breakdown: Remember Atlantis, Paradise Island? I don’t know why they have to relaunch but they’re bringing in a new CMO to do just that. BTW, as far as I can...

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