Industry: Hotel/Casino

Sports Fans Lead with new CMO

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6 Reviews to start your quarter

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Hotel Group has a new CMO to pitch

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We have another hotel group to pitch

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Mid-Western Lotto in Review

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What’s wrong with this picture?

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Online Casino is Launching with a new CMO

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A NY State Casino Marketing Review

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$72 Million Lotto Ad Review

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Las Vegas casino to be rebranded: Agency?

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Southwestern State Lotto Review

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$10 Million Lotto Ad Review

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New England Inn & Resort Lead

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Luxury Club Worth Checking Into

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Deal in sports betting + broadcasting = A lot of creative work up in the air

Steve’s breakdown: Sinclair is doing a ten year deal with Bally’s and they is going to need a ton of creative work done. So if you’r in the broadcasting game, jump in!! Phil Juliano is the EVP & CMO at Bally’s Corp. COCKEYSVILLE, MD & LINCOLN, RI: Sinclair Broadcast Group is making a major sports […]

As we forecasted last month: Airbnb hires new agency

Steve’s breakdown: When we heard Airbnb was going public, we knew there was more to it than that. They were going to need a kind of relaunch. (especially with Covid still around) That’s why we instructed all of you to get on the horn to them last month. (see below) Clearly Droga5 did. SAN FRANCISCO, […]

$7.5 million State Lottery Advertising Review

Steve’s breakdown: All the documents you need for the Minnesota State Lottery ad review are at this link. The time line is below. Pam Mogensen at [email protected] is the main contact. And not for nothin’, this “The Lighthouse Mouse” movie is awesome so the bar is set pretty high! ROSEVILLE, MN: Event Date RFP Issued […]

As if we didn’t know this was going to happen

Steve’s breakdown: The Motel 6 account went into review (as we predicted – see article below) and has now been won by Barkley. Maybe you should check in on all the other clients that left Richards Group if you haven’e already. CARROLLTON, TX: Motel 6 has filled its agency of record vacancy with Kansas City independent […]

Two Clients Fire Ad Agency: Insiders question what’s next for agency

Steve’s breakdown: Seems it’s hitting the fan over at Richards Group so you might want to sniff around a few more of their clients beyond Motel 6 & Home Depot like Duke’s mayonnaise, the Salvation Army & Hobby Lobby. BTW: Last month, Roth Ryan Hayes said it was handling the Home Depot media review for […]

We got a casino on the loose

Steve’s breakdown: Bally’s Atlantic City Hotel & Casino is the brand that will also launch a sports-betting division. All this via Soo Kim, the 45 year old hedge-fund investor. He’s making waves in the industry so you might as well ride them. ATLANTIC CITY, NJ: The new owner of Bally’s Atlantic City Hotel & Casino […]

$8.5 Lotto Ad Review

Steve’s breakdown: Gotta love those lottos! If you already have a lotto account and it’s going well, then pitch this one too! If you don’t have a lotto account, then what the heck are you doing reading this? Read the RFP! —–> Wisconsin Lotto RFP MADISON, WI:

It’s a Great time to pitch this Casino

Steve’s breakdown: Frankly, it’s a great time to pitch any casino because all their creative has to be updated to include SAFTY. But Mohegan Sun should be on the top of that list because it has a new CMO! Kim Noto is that CMO and she’s been with the casino since graduating; 13 years & […]

Lotto Account Review in the South

Steve’s breakdown: The quoted section below just came in from the lead contact over at West Virginia Lotto. [email protected] The lucky thing is the pre-bid meeting will not be held. CHARLESTON, WV: “All the information can be found at www.wvoasis.gov scroll and click on VSS (vendor self-service) and click on the “public access” button.  Then […]

After a full blown PR Review is an Ad Review Next?

Steve’s breakdown: Hyatt not only did a global PR review, it was a consolidation. Will the same fate happen over in the marketing department? It’s alway worth looking into because change begets change. CHICAGO, IL: Hyatt Hotels has named Zeno Group as its new global PR agency of record following a project relationship that started […]

New Native American Casino Chief Executive

Steve’s breakdown: We’re talking about the Kewadin Casinos with 4 casinos, 4 hotels, 4 restaurants. This is a huge deal that now they can finally move forward and I’m sure a new marketing strategy, along with operations, is in the works. Jump in before any major decisions are made. SAULT STE. MARIE, MI: Sault Tribe […]

CMO-less Accounts could be an Interesting Route to Take

Steve’s breakdown: Hilton’s CMO Is Leaving the Company a Day After Layoffs Announced is the headline but what we find even more interesting is that Hilton joins Marriott as hospitality brands without a CMO. What does a client do with no one at the marketing helm? Can a retainer-based agency relationship fill the void? We think […]

Casino’s new CEO has nothing better to do than hear your pitch

Steve’s breakdown: Let’s face it, some folks are still working but aren’t open. What better time to entertain them with your pitch. We give you MGM Resorts . . . PARADISE, NV: MGM Resorts International has named COO and President Bill Hornbuckle as acting CEO and president, replacing outgoing chairman and CEO Jim Murren. After […]

Airbnb for marijuana tourism? Yeah, that’s a new market

Steve’s breakdown: Bud & Breakfast lists about 20 different Illinois apartments and houses where guests can light up during their stay. And that’s just the beginning. Check it out! DENVER, CO: Book ‘em if you got ‘em? A Colorado-based firm that’s like a quasi Airbnb for marijuana tourism has begun to do business in Illinois. […]

Luxury Hotel Brand in Review

Steve’s breakdown: Deadline for proposals is Friday, February 14. Proposals should be sent to corporate director of marketing Jackie Schwartz, [email protected] RFP Docs: 1Hotel HOLLYWOOD HILLS, CA: Luxury hotel company 1 Hotels is seeking proposals from full-service communications agencies that can develop and execute a comprehensive PR plan. 1 Hotels is looking for an agency with […]

Colorado Casino’s Advertising RFP

Steve’s breakdown: What needs to be said except proposals are due January 30th to Brenda Grajeda at [email protected] You might want to email her today to say hi and maybe ask a few “fun” questions . . . Sky-Ute-RFP-Document 2020 IGNACIO, CO: Sky Ute Casino Resort is a Native American casino near Ignacio, Colorado on […]

Casino Reinvestment Development Authority RFP

Steve’s breakdown: Proposals are due February 5, 2020. The question period is done but we think you can see those and the answers by emailing [email protected] Good Luck! RFP: 2020-RFP-ADVERTISING-AGENCY ATLANTIC CITY, NJ: The Casino Reinvestment Development Authority seeks to put together a strategic marketing and advertising plan to reestablish a presence for Atlantic City […]

Casino issues advertising RFP

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Hotel Chain CMO Bails

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