14 hotel brands just got a new CMO

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Hotel Rebranding Continues in Blue States

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Casinos in Review

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Another Hotel Brand to Launch

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Launching 3 new Hotel Brands in 2018

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Casino Empire Crowns New CMO

Steve’s breakdown: The new guy has lots of properties to take care of so take your pick and go all in! LAS VEGAS, NV: Caesars Entertainment Corporation (NASDAQ: CZR) announced...

Developing a new Luxury Hotel Brand

Steve’s breakdown: InterContinental is at it again with developing a new hotel brand. This time in the luxury space so if that’s your bag, now’s the time to get involved. Try Federico L....

Another account review Ratti predicted: Marriott

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A boatload of hotel brands just got a new CMO

Steve’s breakdown: Is it me or does this company have new marketing execs every other day? Well InterContinental Hotels has anther one. Read on  . . . ATLANTA, GA: IHG has...

$50 million Hotel Account Review

Steve’s breakdown: Ark Advisors is handling the review so make sure your credentials are up to date with them. DALLAS, TX: Travel booking site Hotels.com has launched a full review of...

Casino seeks marketing expertise

Steve’s breakdown: Lucky Eagle Casino is in the market for a new CMO and that means you have a chance to help with the search and nail an account.  OR Wait...

Creating a hotel brand out of three

Steve’s breakdown: Hotel brands Travel Keys, Squarebreak and Onefinestay are being grouped together under one brand to better serve their guests. The brand will be Onefinestay but who’s doing the work in...

Casino goes all in on new CMO

Steve’s breakdown: Suzanne Trout  is the new CMO and she’ll be working mostly on Player Development, International Marketing, Loyalty Marketing, Entertainment, Brand & Advertising and Public Relations. They spend about $5 million....

Hospitality Global Agency Search via Bay Area

Steve’s breakdown: AirBnB seems not to be too happy with the “Live There” campaign which is surprising. What do they want? It’ll take a phone call to find out. Try Global Marketing...

Relaunching an Island

Steve’s breakdown: Remember Atlantis, Paradise Island? I don’t know why they have to relaunch but they’re bringing in a new CMO to do just that. BTW, as far as I can...

Hotel Giant Promotes CMO & Appoints CIO

Steve’s breakdown: The new Wyndham CMO, Barry Goldstein, is a digital guy so expect marketing to take a turn toward Big D. In addition to all hotels “Wyndham”, their brands...

New CMO at Caesars Entertainment

Steve’s breakdown: The new guy used to be the Chief Analytics Officer and oversaw a staff of 175 providing analytical support to all areas of operations including Data Logistics/Business Intelligence, Marketing Analytics, Finance/Capital...

Sharon McCarthy moves into Aegis Living as CMO

Steve’s breakdown: The new CMO has experience with brands such as Kraft Foods, Taco Bell, Picture People and The Discovery Channel. It’s a weird background for the position so maybe a...

Boyne Resorts checks-in new CMO

Steve’s breakdown: These guys run 12 resorts that are all different so this company needs a lot of production work done. Totally worth time to investigate. BOYNE FALLS, MI: Boyne...

Trump Taj Mahal closes but Revel to reopen as TEN

Steve’s breakdown: Atlantic City is always changing lately but this is the opportunity of the moment. Robert Landings is the CEO of TEN and is the main contact. ATLANTIC CITY: The team responsible...

HotelTonight checks in new CMO

Steve’s breakdown: So a StubHub guy is taking over marketing at HotelTonight. Let’s make sure he’s not ripping us off and just does great advertising. I love this service. SAN FRANCISCO,...

Creative & Media in Review: Loews Hotels

Steve’s breakdown: Avidan Strategies is handling the pitch so make sure your credentials are up to date over there. NEW YORK, NY: Loews Hotels is on the hunt for a new...

Relaunching Revel Atlantic City Casino

Steve’s breakdown: Glenn Straub is the owner but it looks like he’ll be bringing in another company to run the casino. Introduce yourself before decisions get made. ATLANTIC CITY, NJ: At a recent...

New Marketing SVP, COO & CFO is reason to call

Steve’s breakdown: With this many new department heads, the whole company has to be feeling winds of change. I wouldn’t want to be the agency Catch New York. NEW YORK, NY:...

Four Seasons marketing exec comes to Auberge Resorts as CMO

Steve’s breakdown: Michael Minchin comes with 30 years experience including 11 years with Four Seasons. The head office number is 415.380.3460. Say hi! MILL VALLEY, CA: Auberge Resorts Collection, owner and operator of boutique...

Elite Island Resorts’ CMO: Kari Tarnowski

Steve’s breakdown: This group clearly does not do get social media. The are using it but like a “bear with furniture”. So give Kari and congratulations call and hint that you...

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