Creating a hotel brand out of three

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Casino goes all in on new CMO

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Hospitality Global Agency Search via Bay Area

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Relaunching an Island

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Hotel Giant Promotes CMO & Appoints CIO

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New CMO at Caesars Entertainment

Steve’s breakdown: The new guy used to be the Chief Analytics Officer and oversaw a staff of 175 providing analytical support to all areas of operations including Data Logistics/Business Intelligence, Marketing Analytics, Finance/Capital...

Sharon McCarthy moves into Aegis Living as CMO

Steve’s breakdown: The new CMO has experience with brands such as Kraft Foods, Taco Bell, Picture People and The Discovery Channel. It’s a weird background for the position so maybe a...

Boyne Resorts checks-in new CMO

Steve’s breakdown: These guys run 12 resorts that are all different so this company needs a lot of production work done. Totally worth time to investigate. BOYNE FALLS, MI: Boyne...

Trump Taj Mahal closes but Revel to reopen as TEN

Steve’s breakdown: Atlantic City is always changing lately but this is the opportunity of the moment. Robert Landings is the CEO of TEN and is the main contact. ATLANTIC CITY: The team responsible...

HotelTonight checks in new CMO

Steve’s breakdown: So a StubHub guy is taking over marketing at HotelTonight. Let’s make sure he’s not ripping us off and just does great advertising. I love this service. SAN FRANCISCO,...

Creative & Media in Review: Loews Hotels

Steve’s breakdown: Avidan Strategies is handling the pitch so make sure your credentials are up to date over there. NEW YORK, NY: Loews Hotels is on the hunt for a new...

Relaunching Revel Atlantic City Casino

Steve’s breakdown: Glenn Straub is the owner but it looks like he’ll be bringing in another company to run the casino. Introduce yourself before decisions get made. ATLANTIC CITY, NJ: At a recent...

New Marketing SVP, COO & CFO is reason to call

Steve’s breakdown: With this many new department heads, the whole company has to be feeling winds of change. I wouldn’t want to be the agency Catch New York. NEW YORK, NY:...

Four Seasons marketing exec comes to Auberge Resorts as CMO

Steve’s breakdown: Michael Minchin comes with 30 years experience including 11 years with Four Seasons. The head office number is 415.380.3460. Say hi! MILL VALLEY, CA: Auberge Resorts Collection, owner and operator of boutique...

Elite Island Resorts’ CMO: Kari Tarnowski

Steve’s breakdown: This group clearly does not do get social media. The are using it but like a “bear with furniture”. So give Kari and congratulations call and hint that you...

Lots of new folks board Windstar Cruises

Steve’s breakdown: Windstar Cruises just brought in 6 new executives and when we see this kind of movement, it’s time to check around. Here are the positions filled: Director of public relations...

Miraval resorts books new CMO

Steve’s breakdown: Miraval resorts don’t spend a lot but they so produce a healthy amount of “content” and we suspect the new guy is going to expand that along with the each new...

Tropicana Entertainment bets on finding a new CMO

Steve’s breakdown: Tropicana Entertainment has 8 properties in the US and Aruba. Checkout the the job description below to craft your pitch to this client without a AOR or CMO. ATLANTIC CITY,...

Arizona Lottery advertising account in review

Steve’s breakdown: The RFP can be seen  at this link: Arizona Bids are due April 1st and there’s a pre-Offer Conference: March 23, 2016 @ 9:00 AM @ State Procurement Office,...

Introducing Jack Casinos

Steve’s breakdown: Rock Gaming is rebranding 4 casinos under the new Jack name. It looks cool but they are still fishing for what “Jack” is. That’s your cue. 3 of the properties...

In review: Sheraton and Westin hotels

Steve’s breakdown: Avidan Strategies is handling the review so make sure your crews are up to date over there. Here’s their number: 646.595.8606 STAMFORD, CT: Starwood Hotels & Resorts has put out...

Adding 20 restaurants to the Boyd Gaming empire

Steve’s breakdown: Boyd Gaming has 17 casino brands and now they are adding 20 restaurants to those casinos. When a company “freshens-up” like that, there’s change in the air. It...

Omni Hotels & Resorts’ new CMO

Steve’s breakdown: The new guys responsibilities include revenue management, global sales, e-commerce, customer loyalty, reservations and call center, branding, advertising, communications, web and digital marketing and market research. There’s your...

DraftKing’s drafting new CMO

Steve’s breakdown: Considering all the legal rigamarole in this category, one wonders if you want to get in the middle of it. On the other hand, they did spend over...

Minnesota State Lottery Seeking Marketing Company

Steve’s breakdown: Happy New Year Y’all. One last account review before we blow out 2015. ROSEVILLE, MN: The Minnesota State Lottery invests approximately $7,500,000 annually to drive awareness, favorability, and...

Roost Apartment Hotel to take on Airbnb

Steve’s breakdown: We love it when the new comer enters to take on the giant. That’s what’s happening with Roost Apartment Hotel. Give them a hand! PHILADELPHIA, PA: “Living like a...

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