Luxury Hotel Brand in Review

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Colorado Casino’s Advertising RFP

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Casino issues advertising RFP

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Hotel Chain CMO Bails

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Four Casino Lead

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Five casino client with new CMO

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Look who’s going after AirBnB

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Mid-West Lottery Seeks Agency

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William Hill reviews UK media as betting faces new ad demands

Steve’s breakdown: William Hill is already in New Jersey so why not see what’s going on in the UK with this pitch. LONDON, UK: Bookmaker William Hill Plc is set to review its UK media planning and buying advertising account, as the betting industry faces-up to a new marketing landscape forthcoming in 2019. UK marketing news […]

North East Lotto Account Review

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Casino Co has new CMO, Pres & CCO after quiet a ridiculous year

Steve’s breakdown: It’s been hitting the fan over at Wynn for some time (See our post from this spring at the bottom of the page) but it seems they are trying to get their marketing house in order. That makes it a great time to take a run at the account. BTW: They have no […]

Say Congratulations! to these 12 Top Marketing Executives

Steve’s breakdown: We love it when we get a chance to give a hearty “congratulations” to someone who could give us a hearty account. So here’s a list you can start on today via the ANA. Association of National Advertisers (ANA) Names Board of Directors During its annual conference, ANA revealed a list of top […]

12 Casinos have a new owner & will probably hire new agencies

Steve’s breakdown: We’re almost certain Penn National Gaming will be taking a look at all of Pinnacle Entertainment’s advertising. We’re thinking this because the two company’s advertising methods were very different. GRANVILLE, PA & LAS VEGAS, NV: Pennsylvania-based Penn National Gaming‘s $2.8 billion acquisition of Pinnacle Entertainment is officially done, officials said this week. The deal expands […]

Membership based hospitality client w/ no agency to finally get serious

Steve’s breakdown: Here’s the new CMO’s job: “focus on lifetime value and data driven marketing decisions will position the company to efficiently grow new customer generation, increase customer engagement levels and improve guest satisfactions rates.” Sound like a Direct Lead . . . LAS VEAGAS, NV: Diamond Resorts announced today that Jeffrey Solomon has joined […]

Checking-in as CMO

Steve’s breakdown: That didn’t take long after we reported on the empty CMO seat but now Airbnb has Vinayak Hegde on the case. He’s from Groupon and we suspect he’ll want to shake things up a bit. Will Wieden & Kennedy hold on to the account even though their entire agency is probably still freaking out about […]

Digital Giant Still Looking for CMO

Steve’s breakdown: If you were able to check-in a CMO at Airbnb, things would be differant from then on • W+K or not. Worth checking out your professional network . . . SAN FRANCISCO, CA: The chief marketing officer seat is still vacant at Airbnb as its former top marketers Jonathan Mildenhall and Alexandra Dimiziani ready the […]

$20 million account review prediction

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2 Hotel Brands are in Review via Search Consultant

Steve’s breakdown: A couple of weeks ago, Comfort Inn and Quality Inn said they “will soon issue an RFP for its creative business” via Select Resources International. It has not been confirmed whether the RFP has been issued yet or that the review is already closed but it’s always a good idea to make sure your credentials […]

$5 million Casino Account to Transform Brand

Steve’s breakdown: The headline is, San Manuel Looks To Transform Brand and Continue Growth with New COO And CMO. Sounds like a good time to introduce yourself. We believe their emails are parceo@sanmanuel.com & etanenbaum@goldennugget.com respectively. HIGHLAND, CA: San Manuel Casino today announced the appointment of Peter Arceo to Chief Operating Officer and the hire of Rikki Tanenbaum […]

New Category to Bet On

Steve’s breakdown: Sports betting is still new to most of us but it’s here and there’s money to be made. The new CMO of William Hill U.S. is from MSG and knows her way around Madison Avenue. Should be an interesting call. LAS VEAGAS, NV: William Hill U.S., the leading sportsbook operator, today announced the appointment of […]

Casino Desperately Needs Communication Pros

Steve’s breakdown: Here’s the headline: MGM sues Vegas shooting victims. It’s not as bad as it looks because they are just trying to avoid being sued by 100 of families. They are not trying to take their money but who allowed this kind of headline to get out? Who’s in charge here? A company called The […]

Raising the creative bar for 60 brands

Steve’s breakdown: Virgin is taking a second look at every brand under the company name. Brand director Lisa Thomas is the lead contact to discuss any creative projects. NEW YORK, NY & LONDON, UK: Virgin is embarking on a group-wide review of its advertising output to “raise the creative bar” across over 60 of its […]

Casino Opening Alert

Steve’s breakdown: First off, Trump’s Taj Mahal will open as the Hard Rock June 28th. Not sure RedSquare Agency is handling the account so you might want to check into it. You might want to check with Mr. John Galloway at john_galloway@hardrock.com. He’s the Chief Marketing Officer ATLANTIC CITY, NJ: Hard Rock had an easy time […]

Bookies Lose, You Win!

Steve’s breakdown: There are over 20 states that will probably start sports betting and you need to find the players before the competition does. These guys will be spending real money so call your bookie and find out where they’re going. EVERYWHERE, USA: The U.S. Supreme Court ruled Monday that states can legalize sports betting, breaking up Nevada’s monopoly […]

It’s a Hostel World

Steve’s breakdown: HostelWorld just nabbed the head of retail at Expedia as their new CEO. We believe this development will not only bring an office to America but will require real global advertising . . . at hostel prices. (sorry to say) DUBLIN, Ireland: In what seems like an orderly transition, Hostelworld Group‘s long-serving CEO […]

A Vegas Casino Group’s Cry for Help

Steve’s breakdown: Take a look at this ad in Departures magazine. Have you ever seen an advertiser look more desperate? They are actually giving themselves 6 Forbes Travel Guide Stars before they’re rewarded. SAD! As we mentioned back on March 23rd, this brand has to move on, not dig in. The only way to do […]

Vegas Lead with a Brand You’ve Always Wanted

Steve’s breakdown: Richard Branson is about to buy the Hard Rock Hotel & Casino to add to his Virgin Hotels. Virgin Hotels does not have an agency of record and he’s going to need a lot of work done to rebrand and launch this casino. You might want to try Mr. David Kuperberg at david@virginhotels.com. He’s […]

Alexa could be finding a new ad agency

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Major Hotel Portfolio in Review

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4 Regional RFPs in 1 post

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Mid-Western Lottery Account RFP: Move Fast

Steve’s breakdown: Contact Terry Brown over at the Iowa lottery offices at Fax: 515-281-3182 or tdbrown@ialottery.com because there’s a mandatory meeting tomorrow. Hopefully the weather will be bad. In which case the meeting will be the 5th. Here’s the RFP CLIOVE, IA: The Vendor(s) will be responsible for supporting the marketing strategy and plan by providing expert […]

Last Call Friday: 3 for the Road

Steve’s breakdown: Wynn Resorts has got a PR problem, Dixie Classic has an REF in Winston-Salem and the Federal Railroad Administration seeks internal communications support. Wynn shares tumble 10% after reports of ‘decades-long pattern of sexual misconduct’ by CEO Steve Wynn Wynn Resorts stock plunged more than 10 percent Friday after The Wall Street Journal reported […]

It’s always a good idea to approach a client when it’s hitting the fan

Steve’s breakdown: Yeah! Airbnb just lost its global marketing lead while it’s still looking for the replacement for their CMO. At least now you know who to call: The CEO. In fact, make it a very deliberate CEO-to-CEO phone call!! Brian Chesky at brian@airbnb.com or 415-800-5959 SAN FRANCISCO, CA: Airbnb‘s global marketing director, Alexandra Dimiziani, is […]

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