Industry: For all marketers

Steve’s breakdown: From the Not for Nothin’ file . . . Guys, I know you think TicTok is just soooo cool. I know, I know . . . but please […]

Steve’s breakdown: Fresh from AdWeek. I don’t agree with all of it (mostly because it’s not a great system for indy agencies) but the article is worth a look. EVERYWHERE, […]

Steve’s breakdown: Just a little somethin’-somethin’ to think about to start your week. “When the agency-client relationship is like forcing a square peg into a round hole”. EVERYWHERE, USA: Just […]

Steve’s breakdown: That’s good news for smaller ad agencies. Take advantage . . . EVERYWHERE, USA: Most small business owners expect a recession, and many are cutting back on expenses […]

Steve’s breakdown: The big agencies and search consultants are peeing their pants because of lame reasons. Time to pick up steam and take what they’re not pitching. SUPPOSEDLY, EVERYWHERE, USA: […]

Steve’s breakdown: 4A’s and ANA surveyed marketers and agencies on what’s important. Read on . . . EVERYWHERE, USA: Pitching for new business is filled with problems. Pitches are too […]

Steve’s breakdown: The 2022 annual Loyalty Leaders List gives the loyalty rankings for the top 100 brands, out of the 1,624 brands we assessed in a cross-category analysis of 142 […]

Steve’s breakdown: We shared the worst songs to ever appear in ads. Now, here are some of the most inspired tracks used to sell everything from cars and kicks to California […]

Steve’s breakdown: This is just a little wisdom from the industry. “You want them to say ‘yes’ to an attractive opportunity—not “no” to an ugly process” EVERYWHERE, USA: Top agencies […]

Steve’s breakdown: The headline is: Planet Fitness appointed Barkley its agency of record after 11 months of working with a bespoke team at Publicis. I have been saying for years […]

Steve’s breakdown: If I were to pick one of these clients to approach, it would be tinder. Harris Beber, chief marketing officer, Waze Waze As the Google-owned navigation app seeks […]

Steve’s breakdown: My opinion on this is it depends on the amount of resources it will take to win the business. Plus accounts like this usually come with a lot […]

Steve’s breakdown: Sometimes we just like to pass along research. Here’s some from R3. I personally don’t agree with lots of what’s said in the article but I’ll be happy […]

Steve’s breakdown: Here’s some good news regarding clients counting on ad agencies instead of doing it in-house. EVERYWHERE, USA: A majority (58%) of CMOs are comfortable or very comfortable developing […]

Agencies Reveal Their Red Flags When Evaluating New Business Opportunities EVERYWHERE, USA: Thanks to a series of tweets from Coinbase CEO Brian Armstrong and the subsequent replies from The Martin Agency […]

Steve’s breakdown: As a new business professional my entire career, I’ve always have been in favor of doing spec work to get into certain clients board rooms. The fact is […]

Steve’s breakdown: 12 top marketers confess their non-negotiables and red flags EVERYWHERE, USA: Before settling down with Chipotle, Chris Brandt had been around the block. The chief marketing officer has made […]

As citizens of the world, we all should take an active role and work with others to make our planet more peaceful. We can’t be like agencies in the Ukraine […]

Steve’s breakdown: Two years of changing consumer priorities has led brands to rethink how they go to market and the outside expertise needed to get there. EVERYWHERE, USA: Last year was full of headline-grabbing […]

Steve’s breakdown: We don’t actually agree with the order of this list (Bozoma will be gone from Netflix in months) but nevertheless, it covers all the important ones. If you […]

Steve’s breakdown: Well the 4As did something great. They released an agency review participation contract to curb ghosting and other bad practices. As if it wasn’t bad enough to wait […]

Steve’s breakdown: We know it’s stupid to say “that’s a great idea – pitch it to your clients”. I mean, we’re not stupid but maybe a little. The thing here […]

Steve’s breakdown: And now for some good news! EVERYWHERE, USA: Ad giants like WPP and Omnicom are hiring again across departments after a crushing 2020. Agencies including VMLY&R, R/GA, and […]

Steve’s breakdown: “Setup’s third annual Marketing Relationship Survey sought insight from major brand and agency leaders and found 1/3 are considering an agency change.” That statement could scare some agencies […]

Steve’s breakdown: There’s a lot here to unpack but it’s worth a look. EVERYWHERE, USA: Millennials still can’t get enough of Apple, Nike, and Amazon. Marketing agency Moosylvania has once […]

Steve’s breakdown: If you are asking how this news is a new business lead, then it’s probably not. On the other hand, we believe there are dozens of possible ways […]

Steve’s breakdown: Agencies ask me about search consultants all the time. The main thing about these folks is you should be aware of them. Maybe even make friends with them. […]

Steve’s breakdown: Just a little something from The Wall Street Journal we thought would be interesting. EVERYWHERE, USA: New research suggests having a model look away from the camera makes […]

Steve’s breakdown: Say what you want but last Wednesday “is a day that will live in infamy”, to quote FDR, and corporate America is just not having it. So where’s […]

Steve’s breakdown: Nobody’s leaving 2020 unscathed — especially marketers. But according to CallRail’s research, many agencies weathered storm after storm surprisingly well. They surveyed 167 global digital marketing agency leaders […]

. . . because we can see the end is sight. Steve’s Just Sayin’: This is no time to muddle through work. Yeah, a lot of us did during the […]

Steve’s breakdown: Just wanted to share this good news to most or our membership. That’s right, most of our members are not part of a holding company and it is […]

Steve’s breakdown: So here’s Forbes list of the World’s Most Influential CMO’s. And we have the full report at this link: The World’s Most Influential CMOs Send them a note […]

Steve’s breakdown: As if you didn’t know this already but including a social justice campaign in a new business pitch might just put you over the top. Just a thought […]

Steve’s breakdown: Something to think about when planning your pitch list . . . EVERYWHERE, USA: The COVID-19 pandemic and recent racial justice issues have changed the brand preferences of 45% […]

Steve’s breakdown: A study found that half of brand marketers felt “dissatisfied” with their COVID-19 responses. That’s a lot of unhappy people and therefore opens a lot of doors for […]