It’s Poaching Clients Season at . . .

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This is the kind of political advertising we all should be pitching (free to see)

Steve’s breakdown: Everything is perfect about this ad. Growing up as a centrist republican, I wish some republicans were in this ad but otherwise, it’s perfect. We should all be pushing to do such advertising and pitching it when ever we have an opportunity. So pick a universal truism and go for it with all […]

No Gun Memo = New Biz Opportunity

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Agency closes & the vultures swoop in

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digeRatti with Steve Ratti: Horror Stories from the Conference Room (free to watch)

Hosted by Steve Ratti, digeRatti is a place for new business professionals of the advertising industry to talk career, strategies but most importantly, about their pitching horror stories from the conference room. Hilarious & heartbreaking! Each episode features a career new business veteran and this month Steve welcomes Brian Martin of Project Worldwide to Ratti […]

Pitch Idea to Reach Millennials

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How to Pitch a Shark

Steve’s breakdown: One of our fans sent this report over and thought it would be interesting to all the “Pitchers” out there. Enjoy. EVERYWHERE, USA: Shark Tank is one of the most popular shows on television right now, and there are several reasons why. Viewers love the idea of normal people chasing the “American Dream” […]

Going Face-to-BotFace with the Competition

The questions was all summer: Why is this Steve Ratti Guy hiding? Actually, it’s the other way around. Steve decided the automatization of his craft needed to be met Face-to-BotFace! So no, he’s not hiding for the armies of automated Bots marching over the advertising industry’s new business services market Nor is he hiding from […]

3/4 of everyone is going into review

Steve’s breakdown: Just an FYI Y’all! 1) Nearly three-quarters (74%) of major multinational brands are reviewing their current agency arrangements, according to newly-published research by the World Federation of Advertisers (WFA) and The Observatory International. Clients rated their current arrangements at a 5.7 on a 10-point scale measuring “fit for purpose.” 2) The report, titled “The Future of […]

New Business, GDPR & European Clients

Steve’s breakdown: The GDPR is now so trending on Google it’s beating out Beyoncé. Our point is Americas are freaking out which makes us think pitching European clients who do business in the US and who have a complete handle on things is the idea to pursue. Let’s say the BBC or The Guardian, Trinity Mirror or Sky […]

84% Of Clients Have Picked A Winner Before An Agency Pitch Begins

Steve’s breakdown: That’s the headline of a recent Forbes article that sighted a survey of 150 marketers about there personal experience with the pitch process. This is terrible for many agencies but great news for folks who read our Account Review Predictions. The few agencies that have this information never need to wait for a […]

Sometimes you just need a reason to pitch a client: This One is Love of Dogs

Steve’s breakdown: There’s a war on dogs at United Airlines so it’s open season to pitch all dog loving companies. Even if they are not in the airline business, this moment is a great time to pull the “I love dogs” card and get busy!! The United story is below. EVERYWHERE, USA: United bans dozens […]

Grapevine: Agency CEO & CFO Resigning in Boston

UPDATED: There is now confirmation on this news we got 2 days ago from our private industry network. FROM WEDNESDAY: There’s been no confirmation but it seems Arnold’s CEO & CFO are resigning. Major clients represented by the agency include: Jack Daniel’s, Ocean Spray, National Geographic, Fidelity Investments and Progressive insurance just to name a few. Pam Hamlin […]

Steal This Idea from Harley-Davidson

Steve’s breakdown: We do not condone stealing ideas but sometimes doing so is truly the purest form of flattery. Pitch this to everyone everytime everywhere! We just hope Harley-Davidson doesn’t turn this idea into a Reality Show. ~fingers crossed~ “Harley-Davidson seeks 8 interns to ride motorcycles for the summer and document experience.” Read more about these internships. […]

We Hope You Saw This

Steve’s breakdown: Here’s the headline “Amazon Launches Search Services For Small Agencies Through Alexa.com” We are not talking about agency searches – we’re talking about a service to help with SEO services. Read on . . . SEATTLE, WA: Alexa.com — a wholly owned Amazon subsidiary since 1999, which focuses on analytics and data — began […]

Leveraging social justice & corporate responsibility for New Business

Real Simple: If you have a client that publicly advocates for a certain side of a social issue, you should use that to leverage your position to pitch additional clients. For instance, if you have a client who is publicly on the side of the “March for Our Lives” movement, you might want to look […]

Why we don’t aggregate our content

Because it’s bad business Aggregating pushes out lots of information that’s not usable like when another agency wins an account. That’s not a lead. It’s actually an anti-lead! Aggregation also pushes out news about accounts we would never pitch ourselves. For us it has to be sexy, closable, worth the time, sticky with cash, fun, […]

The tragic Trump Bump in Billboard Advertising

Steve’s breakdown: It’s time to take it to the streets y’all! If you’re pitching a client or wanting to pitch a client, whatever, now is the time to make that sale with a Billboard Strategy.  (even though these are terrible reasons for it to be happening) EVERYWHERE, USA: Here are just 2 stories that reflect […]

190 New CMOs: Which ones are you pitching?

Steve’s breakdown: Yeah, that’s right! We’re listing 190 CMO changes here along with a great study about where they come from and where they go, who’s hiring and from what industries PLUS graphs and charts and other art work . . . It’s the revolving door of new business leads! EVERYWHERE, USA: “The Best of […]

Possibly the greatest Car Commercial is not for a Car

When I first saw this spot it grabbed me with both hands. I was trying to guess which auto maker had the guts to air this campaign. I thought about safe cars like Volvo, luxury cars like Jaguar our maybe, just maybe, an American brand that finally grew some. Then the payoff came and it […]

Trouble in client/agency paradise?

Steve’s breakdown: As many of you know, some client/agency relationships can start breaking up within the first year. So with that, here’s a list of clients who awarded accounts in the month of January 2017 There’s got to be a few worth taking the time console because of the bad relationship they got in last year. […]

Go after every marketing client of this consulting firm

Steve’s breakdown: McKinsey was just fired by Coca-Cola South Africa and we suspect more Coke companies will be following suit. Once that wave starts rolling it’s time to start plucking every marketing client they serve. The hard part is finding out who they’re clients are. In fact, they are famous for keeping that secret. From my experience, […]

The Elephant in the Room just left Miami

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AdClub’s video bio for Steve Ratti: If you can stomach it

Steve’s breakdown: The Advertising Hall of Fame induction given by the AdClub of New Jersey is tonight. They required an Introduction Video for the event. Here’s what the team came up for me. Just Hilarious Guys . . . rolling his eyes

15 leads in one: Everyone is searching for a CMO this fall

Steve’s breakdown: You probably noticed that the number of account reviews has dropped significantly that past few weeks but the number of companies looking for CMOs has skyrocketed. Check it out below and see if there are any you can help fill. This is just a handful. EVERYWHERE, USA: Chief Marketing Officer– new Chief Outsiders […]

Palling around with Ex-KGB members & Nazis = Strategy?

Steve’s breakdown: We don’t like to get political but the President is making it real easy. If soviet spies & nazis are on your Bozo-no-no list, you might want to pitch that as a strategy to every client on the planet. Bailing on the Prez is in vogue so you might as well make a […]

It’s brainstorming season in Ultra-Luxury: Get in on it

Steve’s breakdown: Ultra-Luxury brand are pairing up to offer one-time deals and we are sure these companies would love to hear your ideas for the next grand coupling. Make this an agency marketing campaign and just keep pitching idea after idea to company after company! EVERYWHERE, USE: Brand power couples are having a moment. Note […]

Ratti Report celebrates its 6,000th post with: An umbrella-sharing startup

Steve’s breakdown: Yeah that’s right, an umbrella-sharing startup that lost nearly 300,000 umbrellas in a matter of weeks. Like they thought people were going to leave umbrellas at an umbrella station while it’s still raining. (gasp!) So where’s the new business lead here? Everywhere! There are people out there with a stupid amount of money […]

It’s a good time to call a British brand

Steve’s breakdown: The elections in Britain have everyone on edge and keeping cooler heads is a big deal today. So if you have any English clients in your pipeline, call today. They’ll be glad you did. EVERYWHERE, USA: Britain’s pound took a battering on Friday after Prime Minister Theresa May’s Conservative Party lost its parliamentary majority in […]

Unsearchable headlines keep our leads confidential

That’s right folks. Because of our new Anti-Googlification strategy of our headlines & images, we can now offer you our leads via Twitter, LinkedIn and DailyQ without fear of non-members figuring out what any of the leads are. There will always be hints to the category, region and action cues in the headlines/images but never the identification of the lead. […]

It Pays to Write Well: every client should be all over this

Steve’s breakdown: In the “New Reason to hire an Ad Agency” department is the argument regarding good writing. Research shows that a well written Annual Report increases the value of a company’s stock. BOOM! Yeah, that’s right! And I bet this value proposition is true in many other areas beyond annual reports. So go forth with […]

Richard Branson & a dyslexic-only sperm bank

Steve’s breakdown: Did you know tomorrow is April Fools Day. Richard Branson did and he’ll probably be adding thousands upon thousands to his list of “Registered Users”. Brilliant! What did your clients do? Even better, what should every company you pitch from now on do? It’s just one more strategy, like the Super Bowl idea, to […]

Douchebaggery on the internet & new business

Steve’s breakdown: “Fighting Online Counterfeiters” was the original headline but I came to my senses. This could be an opportunity for a present client or a business you know is just losing their fight against counterfeiters. I’ve seen this up close with my brother Jim’s business: Enrico. It’s maddening and all you want to do is […]

Winning New Business & The Super Bowl: VII

Steve’s breakdown: One question: Who’s in charge of  balls this year? (Said the New York fan) Anyway . . . For the past seven years I’ve been reminding you to always have the “Super Bowl campaign” in the pitch bag. Even if the prospective client only has a nickel, make them feel like a million bucks!! It […]

Three Words: Corporate Advertising & 20,000

Steve’s breakdown: I remember when the Dow hit 2,000 in 1987. I also remember what happened 9 months later. (Can you say “CRASH”?) Anyway, we believe it would be a smart move for clients to think about corporate ad campaigns no matter what happens with this run up to Dow Jones 20,000. (personally – I’m a bit bearish […]

Six years of The Ratti Report

Six years ago our first article went up on the original Ratti Report. Since then that we’ve a lot like: People like to buy a Ratti Report membership online – not by phone Account reviews in places like New Zealand are not useful Getting our updates on your phone is useful Account Review Predictions are most useful Reporting on BtoB accounts […]

Pitching season starts Thursday!!

Steve’s breakdown: We hope y’all have been fine-tuning the agency pitch over the past few weeks/months as we all waited to see whether the country was going down-the-rabbit-hole or not. Well, according to the stock exchange, we’re staying above ground and we expect marketers to start the big push of looking for new creative services […]

Trouble in client/agency paradise?

Steve’s breakdown: As many of you know, some client/agency relationships can start breaking up within the first year. So with that, here’s a list of clients who awarded accounts October 2015. There’s got to be a few worth taking to. EVERYWHERE, USA: Six Flags Entertainment Corporation brings on Moroch for Media Planning and Buying Olive Garden […]

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