Pitching in-house agencies: What a concept!

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Steve's breakdown: Well, even after all the fanfare of building their in-house agency, Lego still hired an ad agency. Go Figure. So go with confidence with what ever specialty you...

No Gun Memo = New Biz Opportunity

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Steve's breakdown: Walmart's new stance on guns could be an opportunity to snag some project work for all kinds of clients. Think about it - especially with instore signage and...

Agency closes & the vultures swoop in

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Steve's breakdown: As you guys know, we hate stories like this but the survivors must survive. Northlich has closed it's doors. Clients they had and you might want to look...

Pitch Idea to Reach Millennials

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Steve's breakdown: Sometimes we just want to share some usable news with our members so they can leverage it with their clients and pitches. This one? Looks like the British...

How to Pitch a Shark

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Steve's breakdown: One of our fans sent this report over and thought it would be interesting to all the "Pitchers" out there. Enjoy. EVERYWHERE, USA: Shark Tank is one of...

Going Face-to-BotFace with the Competition

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The questions was all summer: Why is this Steve Ratti Guy hiding? Actually, it's the other way around. Steve decided the automatization of his craft needed to be met Face-to-BotFace!...

3/4 of everyone is going into review

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Steve's breakdown: Just an FYI Y'all! 1) Nearly three-quarters (74%) of major multinational brands are reviewing their current agency arrangements, according to newly-published research by the World Federation of Advertisers (WFA) and...

New Business, GDPR & European Clients

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Steve's breakdown: The GDPR is now so trending on Google it's beating out Beyoncé. Our point is Americas are freaking out which makes us think pitching European clients who do business...

Grapevine: Agency CEO & CFO Resigning in Boston

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UPDATED: There is now confirmation on this news we got 2 days ago from our private industry network. FROM WEDNESDAY: There's been no confirmation but it seems Arnold's CEO & CFO...

Steal This Idea from Harley-Davidson

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Steve's breakdown: We do not condone stealing ideas but sometimes doing so is truly the purest form of flattery. Pitch this to everyone everytime everywhere! We just hope Harley-Davidson doesn't turn...

We Hope You Saw This

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Steve's breakdown: Here's the headline "Amazon Launches Search Services For Small Agencies Through Alexa.com" We are not talking about agency searches - we're talking about a service to help with...

Why we don’t aggregate our content

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Because it's bad business Aggregating pushes out lots of information that's not usable like when another agency wins an account. That's not a lead. It's actually an anti-lead! Aggregation also...

190 New CMOs: Which ones are you pitching?

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Steve's breakdown: Yeah, that's right! We're listing 190 CMO changes here along with a great study about where they come from and where they go, who's hiring and from what...

Trouble in client/agency paradise?

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Steve’s breakdown: As many of you know, some client/agency relationships can start breaking up within the first year. So with that, here’s a list of clients who awarded accounts in the...

The Elephant in the Room just left Miami

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Steve's breakdown: If you have ever decided not to pitch an account because Crispin Porter was in the neighborhood, that stops in March. Of course we're mostly talking mostly about the...

It’s a good time to call a British brand

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Steve's breakdown: The elections in Britain have everyone on edge and keeping cooler heads is a big deal today. So if you have any English clients in your pipeline, call today....

Unsearchable headlines keep our leads confidential

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That's right folks. Because of our new Anti-Googlification strategy of our headlines & images, we can now offer you our leads via Twitter, LinkedIn and DailyQ without fear of non-members figuring out what...

Richard Branson & a dyslexic-only sperm bank

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Steve's breakdown: Did you know tomorrow is April Fools Day. Richard Branson did and he'll probably be adding thousands upon thousands to his list of "Registered Users". Brilliant! What did...

Douchebaggery on the internet & new business

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Steve's breakdown: "Fighting Online Counterfeiters" was the original headline but I came to my senses. This could be an opportunity for a present client or a business you know is...

Winning New Business & The Super Bowl: VII

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Steve's breakdown: One question: Who's in charge of  balls this year? (Said the New York fan) Anyway . . . For the past seven years I've been reminding you to always have...

Three Words: Corporate Advertising & 20,000

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Steve's breakdown: I remember when the Dow hit 2,000 in 1987. I also remember what happened 9 months later. (Can you say "CRASH"?) Anyway, we believe it would be a smart...

Six years of The Ratti Report

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Six years ago our first article went up on the original Ratti Report. Since then that we've a lot like: People like to buy a Ratti Report membership online - not by phone Account...

Pitching season starts Thursday!!

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Steve's breakdown: We hope y'all have been fine-tuning the agency pitch over the past few weeks/months as we all waited to see whether the country was going down-the-rabbit-hole or not....

Trouble in client/agency paradise?

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Steve's breakdown: As many of you know, some client/agency relationships can start breaking up within the first year. So with that, here's a list of clients who awarded accounts October 2015....

Crowdsourced Creative: In or Out

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Steve's breakdown: With Mattel's announcement of their multi-year partnership with Tongal we think it's time to make the decision whether or not to participate. We've been encouraging agencies to try it...

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