Time to plunder every advertising client Accenture has!

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: The headline is "Hertz Hits Back at Accenture, Accusing Firm of ‘Extortionate Conduct’...

Read More

Are Unions Back Bigtime? Pick a side and pitch away

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Sometimes it's useful to be a champion of a side of an issue....

Read More

Getting in non-search consultant pitches: Another reason to hook into Ratti Report

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: The headline is: IPG’s Michael Roth: we need to win the ‘pitches we...

Read More

The World Just Witnessed the First Entirely Virtual Presidential Campaign: How?

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Here's the line from Politico. "Ukraine’s new president-elect made no public speeches, held...

Read More

From hookers at dinner to ghosting CMOs: When the pitch process goes to #PRHell

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Sometimes the final stages of an agency review go way off the rails and we wanted to share this article. EVERYWHERE, USA: The agency...

Read More

Are April Fools tricks by brands really new product idea tests?

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: We are convinced marketing & new product development departments are trying far-out ideas...

Read More

When clients hire PR firms is the Ad Agency Next?

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Sometimes. The client definitely haas their "change agency" hat on so might as...

Read More

Pitch Idea to Reach Millennials

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Sometimes we just want to share some usable news with our members so...

Read More

How to Pitch a Shark

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: One of our fans sent this report over and thought it would be...

Read More

Going Face-to-BotFace with the Competition

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

The questions was all summer: Why is this Steve Ratti Guy hiding? Actually, it's the...

Read More

3/4 of everyone is going into review

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Just an FYI Y'all! 1) Nearly three-quarters (74%) of major multinational brands are...

Read More

Agency hanky-panky should be watched cause it’s fun: Plus, you know, LEADS

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: We hate to see this sort of thing, let alone report on it...

Read More

New Business, GDPR & European Clients

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: The GDPR is now so trending on Google it's beating out Beyoncé. Our point...

Read More

84% Of Clients Have Picked A Winner Before An Agency Pitch Begins

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: That's the headline of a recent Forbes article that sighted a survey of...

Read More

Sometimes you just need a reason to pitch a client: This One is Love of Dogs

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: There's a war on dogs at United Airlines so it's open season to...

Read More

Grapevine: Agency CEO & CFO Resigning in Boston

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

UPDATED: There is now confirmation on this news we got 2 days ago from our...

Read More

Steal This Idea from Harley-Davidson

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: We do not condone stealing ideas but sometimes doing so is truly the...

Read More

The Fall of Sir Martin & The Rise of Opportunity

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: What's the opposite of a Disturbance in the Force? . . . Expect...

Read More

We Hope You Saw This

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Here's the headline "Amazon Launches Search Services For Small Agencies Through Alexa.com" We...

Read More

Leveraging social justice & corporate responsibility for New Business

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Real Simple: If you have a client that publicly advocates for a certain side of...

Read More

Why we don’t aggregate our content

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Because it's bad business Aggregating pushes out lots of information that's not usable like when...

Read More

The tragic Trump Bump in Billboard Advertising

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: It's time to take it to the streets y'all! If you're pitching a...

Read More

Opening the Vault: 58 account review predictions from 2017

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: We've just opened up the vault of account review predictions we made from...

Read More

190 New CMOs: Which ones are you pitching?

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Yeah, that's right! We're listing 190 CMO changes here along with a great...

Read More

Possibly the greatest Car Commercial is not for a Car

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

https://www.youtube.com/watch?v=MRbB3jW4dt0 When I first saw this spot it grabbed me with both hands. I was...

Read More

Trouble in client/agency paradise?

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve’s breakdown: As many of you know, some client/agency relationships can start breaking up within...

Read More

Go after every marketing client of this consulting firm

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: McKinsey was just fired by Coca-Cola South Africa and we suspect more Coke companies will...

Read More

The Elephant in the Room just left Miami

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: If you have ever decided not to pitch an account because Crispin Porter was...

Read More

AdClub’s video bio for Steve Ratti: If you can stomach it

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

https://www.youtube.com/watch?v=lW0qq3Z-eXI Steve's breakdown: The Advertising Hall of Fame induction given by the AdClub of New...

Read More

15 leads in one: Everyone is searching for a CMO this fall

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: You probably noticed that the number of account reviews has dropped significantly that...

Read More

Palling around with Ex-KGB members & Nazis = Strategy?

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: We don't like to get political but the President is making it real...

Read More

It’s brainstorming season in Ultra-Luxury: Get in on it

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Ultra-Luxury brand are pairing up to offer one-time deals and we are sure...

Read More

Two Agencies in the West go down: What’s happened to those clients?

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: We hate to see this sort of thing but it's our job to...

Read More

Ratti Report celebrates its 6,000th post with: An umbrella-sharing startup

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Yeah that's right, an umbrella-sharing startup that lost nearly 300,000 umbrellas in a...

Read More

It’s a good time to call a British brand

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: The elections in Britain have everyone on edge and keeping cooler heads is a...

Read More

Unsearchable headlines keep our leads confidential

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

That's right folks. Because of our new Anti-Googlification strategy of our headlines & images, we can...

Read More

It Pays to Write Well: every client should be all over this

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: In the "New Reason to hire an Ad Agency" department is the argument...

Read More

Richard Branson & a dyslexic-only sperm bank

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Did you know tomorrow is April Fools Day. Richard Branson did and he'll...

Read More

Douchebaggery on the internet & new business

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: "Fighting Online Counterfeiters" was the original headline but I came to my senses....

Read More

Winning New Business & The Super Bowl: VII

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: One question: Who's in charge of  balls this year? (Said the New York fan) Anyway...

Read More

Three Words: Corporate Advertising & 20,000

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: I remember when the Dow hit 2,000 in 1987. I also remember what happened...

Read More

Six years of The Ratti Report

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Six years ago our first article went up on the original Ratti Report. Since then that we've...

Read More

Pitching season starts Thursday!!

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: We hope y'all have been fine-tuning the agency pitch over the past few...

Read More

Trouble in client/agency paradise?

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: As many of you know, some client/agency relationships can start breaking up within...

Read More

Crowdsourced Creative: In or Out

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: With Mattel's announcement of their multi-year partnership with Tongal we think it's time to...

Read More

Survey Finds 2/3 of Clients are Likely Prepping for Reviews in 2017

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Get those credential presentations up to speed now because it looks like the next...

Read More

CMO Turnover Reaches New High

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Research like this is great to have while researching companies to call on....

Read More

It was a bad weekend at Saatchi & Saatchi

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: And we think you should take a look around at their clients and...

Read More

More Agency Reviews Expected This Year, Study Finds

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Advertiser Perceptions study finds 58% of marketers polled plan to review their agency in...

Read More

Time to start sniffing around GlobalHue clients!

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: We hate to hear this sort of news but GlobalHue is in trouble and...

Read More

Brexit = Better chances for American agencies to land Global accounts

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: For almost all ad agencies in the UK, the Brexit was bad news....

Read More

What A ‘Brexit’ Could Mean For New Business

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Your guess is as good as mine but you'll need to keep an eye...

Read More

This might piss you off but just join in . . .

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: . . . and make sure your agency info is correct. What am I...

Read More

Type and press Enter to search