Pitch Idea to Reach Millennials

Steve's breakdown: Sometimes we just want to share some usable news with our members so they can leverage it with...

How to Pitch a Shark

Steve's breakdown: One of our fans sent this report over and thought it would be interesting to all the "Pitchers"...

3/4 of everyone is going into review

Steve's breakdown: Just an FYI Y'all! 1) Nearly three-quarters (74%) of major multinational brands are reviewing their current agency arrangements,...

We Hope You Saw This

Steve's breakdown: Here's the headline "Amazon Launches Search Services For Small Agencies Through Alexa.com" We are not talking about agency...

Why we don’t aggregate our content

Because it's bad business Aggregating pushes out lots of information that's not usable like when another agency wins an account....

190 New CMOs: Which ones are you pitching?

https://www.youtube.com/watch?v=vWIopUcHBOg Steve's breakdown: Yeah, that's right! We're listing 190 CMO changes here along with a great study about where they...

Trouble in client/agency paradise?

Steve’s breakdown: As many of you know, some client/agency relationships can start breaking up within the first year. So with...

Six years of The Ratti Report

Six years ago our first article went up on the original Ratti Report. Since then that we've a lot like: People like to...

Pitching season starts Thursday!!

Steve's breakdown: We hope y'all have been fine-tuning the agency pitch over the past few weeks/months as we all waited...

Trouble in client/agency paradise?

Steve's breakdown: As many of you know, some client/agency relationships can start breaking up within the first year. So with...

Crowdsourced Creative: In or Out

Steve's breakdown: With Mattel's announcement of their multi-year partnership with Tongal we think it's time to make the decision whether or...

CMO Turnover Reaches New High

Steve's breakdown: Research like this is great to have while researching companies to call on. It's also good for keeping...

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