Going Face-to-BotFace with the Competition

The questions was all summer: Why is this Steve Ratti Guy hiding? Actually, it’s the other way around. Steve decided the automatization of his craft needed to be met Face-to-BotFace!...

3/4 of everyone is going into review

Steve’s breakdown: Just an FYI Y’all! 1) Nearly three-quarters (74%) of major multinational brands are reviewing their current agency arrangements, according to newly-published research by the World Federation of Advertisers (WFA) and...

New Business, GDPR & European Clients

Steve’s breakdown: The GDPR is now so trending on Google it’s beating out Beyoncé. Our point is Americas are freaking out which makes us think pitching European clients who do business...

Grapevine: Agency CEO & CFO Resigning in Boston

UPDATED: There is now confirmation on this news we got 2 days ago from our private industry network. FROM WEDNESDAY: There’s been no confirmation but it seems Arnold’s CEO & CFO...

Steal This Idea from Harley-Davidson

Steve’s breakdown: We do not condone stealing ideas but sometimes doing so is truly the purest form of flattery. Pitch this to everyone everytime everywhere! We just hope Harley-Davidson doesn’t turn...

The Fall of Sir Martin & The Rise of Opportunity

This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...

We Hope You Saw This

Steve’s breakdown: Here’s the headline “Amazon Launches Search Services For Small Agencies Through Alexa.com” We are not talking about agency searches – we’re talking about a service to help with...

Why we don’t aggregate our content

Because it’s bad business Aggregating pushes out lots of information that’s not usable like when another agency wins an account. That’s not a lead. It’s actually an anti-lead! Aggregation also...

The tragic Trump Bump in Billboard Advertising

Steve’s breakdown: It’s time to take it to the streets y’all! If you’re pitching a client or wanting to pitch a client, whatever, now is the time to make that...

190 New CMOs: Which ones are you pitching?

Steve’s breakdown: Yeah, that’s right! We’re listing 190 CMO changes here along with a great study about where they come from and where they go, who’s hiring and from what...

Trouble in client/agency paradise?

Steve’s breakdown: As many of you know, some client/agency relationships can start breaking up within the first year. So with that, here’s a list of clients who awarded accounts in the...

Go after every marketing client of this consulting firm

Steve’s breakdown: McKinsey was just fired by Coca-Cola South Africa and we suspect more Coke companies will be following suit. Once that wave starts rolling it’s time to start plucking every marketing...

The Elephant in the Room just left Miami

Steve’s breakdown: If you have ever decided not to pitch an account because Crispin Porter was in the neighborhood, that stops in March. Of course we’re mostly talking mostly about the...

It’s a good time to call a British brand

Steve’s breakdown: The elections in Britain have everyone on edge and keeping cooler heads is a big deal today. So if you have any English clients in your pipeline, call today....

Unsearchable headlines keep our leads confidential

That’s right folks. Because of our new Anti-Googlification strategy of our headlines & images, we can now offer you our leads via Twitter, LinkedIn and DailyQ without fear of non-members figuring out what...

Richard Branson & a dyslexic-only sperm bank

Steve’s breakdown: Did you know tomorrow is April Fools Day. Richard Branson did and he’ll probably be adding thousands upon thousands to his list of “Registered Users”. Brilliant! What did...

Douchebaggery on the internet & new business

Steve’s breakdown: “Fighting Online Counterfeiters” was the original headline but I came to my senses. This could be an opportunity for a present client or a business you know is...

Winning New Business & The Super Bowl: VII

Steve’s breakdown: One question: Who’s in charge of  balls this year? (Said the New York fan) Anyway . . . For the past seven years I’ve been reminding you to always have...

Three Words: Corporate Advertising & 20,000

Steve’s breakdown: I remember when the Dow hit 2,000 in 1987. I also remember what happened 9 months later. (Can you say “CRASH”?) Anyway, we believe it would be a smart...

Six years of The Ratti Report

Six years ago our first article went up on the original Ratti Report. Since then that we’ve a lot like: People like to buy a Ratti Report membership online – not by phone Account...

Pitching season starts Thursday!!

Steve’s breakdown: We hope y’all have been fine-tuning the agency pitch over the past few weeks/months as we all waited to see whether the country was going down-the-rabbit-hole or not....

Trouble in client/agency paradise?

Steve’s breakdown: As many of you know, some client/agency relationships can start breaking up within the first year. So with that, here’s a list of clients who awarded accounts October 2015....

Crowdsourced Creative: In or Out

Steve’s breakdown: With Mattel’s announcement of their multi-year partnership with Tongal we think it’s time to make the decision whether or not to participate. We’ve been encouraging agencies to try it...

CMO Turnover Reaches New High

Steve’s breakdown: Research like this is great to have while researching companies to call on. It’s also good for keeping present clients. The below article is good but if you...

It was a bad weekend at Saatchi & Saatchi

Steve’s breakdown: And we think you should take a look around at their clients and call the ones who don’t take too kindly to chauvinists. P&G comes to mind. Read on...

More Agency Reviews Expected This Year, Study Finds

This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...

Time to start sniffing around GlobalHue clients!

Steve’s breakdown: We hate to hear this sort of news but GlobalHue is in trouble and clients are bailing. Here’s their client list via RedBooks Autozone (Hispanic Agency of Record) (2014)...

What A ‘Brexit’ Could Mean For New Business

Steve’s breakdown: Your guess is as good as mine but you’ll need to keep an eye on what happens!! 😀 Have a great weekend & Happy Fathers Day! EVERYWHERE, USA: Imagine...

This might piss you off but just join in . . .

Steve’s breakdown: . . . and make sure your agency info is correct. What am I talking about? AgencySpotter now has an app that helps clients find agencies. UG!!! I know....

Winning New Business & The Super Bowl: VI

Steve’s breakdown: Super Bowl 50! It’s here and could anybody care less? Which teams are in this thing? At least “the deflater” is not coming. Anyway . . . LEVI’S...

Spec Work and the Actions of 2 Companies

Steve’s breakdown: Get this. Today agency Zulu Alpha Kilo shows us how other types of businesses react to doing spec work. See the featured video.  Also today, Adidas said they will offer free...

It’s hitting the fan on Madison Avenue

Steve’s breakdown: The headline is “Advertisers probe agencies over kickbacks, back room deals”. Now we all know some agencies are going to get fired. Stand by and be ready to catch...

Bruce Jenner: The ultimate brand turnaround

Steve’s breakdown: If a prospective client doesn’t think a turnaround is possible, whip out the Bruce . . . I mean Caitlyn Jenner case study. Here’s the story of the...

Two Words: David Letterman

Steve’s breakdown: I can’t tell you what David Letterman meant to my life in this space . . . except in respect . . . The Top Ten Reasons I’ll...

Type and press Enter to search