Virtual Reality Insurance?

Steve's breakdown: So Anthem Health just landed a new CMO. Will he get the client into VR like he famously...

Finding pitch clues in CEO interviews

Steve's Breakdown: CEOs often give away marketing plan clues while doing interviews with financial news networks. Here's the latest batch....

Merging banks have a branding challenge

https://www.youtube.com/watch?v=GrV7BPgSj54 Steve's breakdown: Chemical Financial and TCF Financial are merging and they should probably create a new campaign to tell...

New CMO puts agencies on notice

Steve's breakdown: Paypal uses over a dozen agencies and we're predicting this new CMO will be shuffling these shops around....

Financial North American RFI is Out

Steve's breakdown: The Experian RFI looks to be for PR but there's always room for spreading out those services when they...

Insurance Giant in Review

https://www.youtube.com/watch?v=RD8xDsn-Euw Steve's breakdown: State Farm has worked with Weber Shandwick for nearly a decade but the winds of change are in...

$3 million Tennessee Financial Lead

Steve's breakdown: We have a new Chief Digital Banking and Marketing Officer at First Horizon and we think this could open...

6 new CMOs you might want to pitch

Steve's breakdown: Here we go with this week's additional exec shifts in marketing Zipcar Picks Up Head Marketer BOSTON, MA:...

Sapphire is not just a stripper’s name

Steve's breakdown: I mean, come on. Really? Sapphire? Anyway, JPMorgan Chase & Co is launching checking accounts with the brand that includes credit...

Major bank gets first CMO

Steve's breakdown: We love first time CMOs. You can feel change in the air. Anyway, the key sentence in this...

$20 million bank account seeks CMO

https://www.youtube.com/watch?v=odrW5OLfSe0 Steve's breakdown: Santander Bank uses local agency Arnold Worldwide who did the "Respect" campaign which included the featured video. It's a...

We Smell an Agency Change in Car Insurance

https://www.youtube.com/watch?v=b_5kgxEOUSA Steve's breakdown: Have you seen Liberty Mutual's latest spot? Take a look. They've changed the tagline from "Liberty Stands...

Don’t Leave Home Without It

https://www.youtube.com/watch?v=VB8_S0ZzRCQ Steve's breakdown: AMEX is putting it's media up for review. Elizabeth Rutledge is the contact elizabeth.rutledge@aexp.com NEW YORK, NY: The world’s...

9 Figure Wild Hair Media Review

Steve's breakdown: Pantene, Head & Shoulders, Herbal Essences and whatever other haircare they have over at P&G is up for grabs. About $260...

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