Merging banks are always a good lead

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Steve's breakdown: We like to remind y'all that banks merge all the time and they, almost always, rebrand. It's a great opportunity to get in the financial category and, like...

What’s in your wallet? We already Got It!

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Steve breakdown: Capital One is in some hot water and the old campaign is not going to cut it because the hacking resulted in the theft of 140,000 Social Security...

Up for a stable financial client?

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Steve's breakdown: Winning a new client? Great! Winning a client with a smooth-sailing process of getting paid big bucks? Priceless! The new CMO at Principal Financial  had the same title...

Virtual Reality Insurance?

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Steve's breakdown: So Anthem Health just landed a new CMO. Will he get the client into VR like he famously did with Whirlpool that made him a Adweek Brand Genius...

Deutsche Bank, Southwest & Anti-Gun Groups

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Steve's breakdown: I believe the line is "when life gives you lemons, make lemonade". Sometimes headlines make you think, I can help these folks if I only knew a little bit...

Eight new CMOs you might want to contact

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Steve's breakdown: Here's a fresh crop of CMOs. There's got be be one in your sweetspot! Hearst Autos Hires Chief Marketing Officer Hearst Autos, the publisher of Car and Driver and Road &...

Still Looking into Blockchain Clients?

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Steve's breakdown: Everyone is a bit curious about getting into virtual money so here's a chance to jump in. Jon Maron is the new CMO of Coinme and has worked...

Finding pitch clues in CEO interviews

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Steve's Breakdown: CEOs often give away marketing plan clues while doing interviews with financial news networks. Here's the latest batch. Chevron CEO Michael Wirth at CERAWeek to discuss the future...

CEO is Out as Stock Plunges: Roster agencies next?

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Steve's breakdown: There are 8 brands at Zillow so start your research now cause there could a few agencies not surviving this transition. SEATTLE, WA: Zillow CEO Spencer Rascoff is out...

Merging banks have a branding challenge

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https://www.youtube.com/watch?v=GrV7BPgSj54 Steve's breakdown: Chemical Financial and TCF Financial are merging and they should probably create a new campaign to tell the masses. And here's the good news, they don't have...

JPMorgan CMO has a new gig & agencies are on notice

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https://www.youtube.com/watch?v=fUfxxUxlKA4 Steve's breakdown: The nation's leading provider of student loans and administrator of college savings plans has a new CMO and we smell an agency shake-up. We believe her email...

New CMO puts agencies on notice

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Steve's breakdown: Paypal uses over a dozen agencies and we're predicting this new CMO will be shuffling these shops around. How could she not? SAN JOSE, CA: PayPal appointed Allison Johnson,...

Financial North American RFI is Out

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Steve's breakdown: The Experian RFI looks to be for PR but there's always room for spreading out those services when they haven't formally pulled the trigger on the review. Gerry Tschopp,...

Insurance Giant in Review

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https://www.youtube.com/watch?v=RD8xDsn-Euw Steve's breakdown: State Farm has worked with Weber Shandwick for nearly a decade but the winds of change are in the air. BLOOMINGTON, IL: Insurance giant State Farm, which consolidated...

Guess who’s looking for marketing help

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Steve's breakdown: The help Prudential Financial seeks is a Director of Growth Marketing who just might be looking for some agency representation. Look's like digital would be a big plus. The...

$3 million Tennessee Financial Lead

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Steve's breakdown: We have a new Chief Digital Banking and Marketing Officer at First Horizon and we think this could open up an opportunity for the right agency. MEMPHIS, TN: First...

Direct Marketing Lead in Life Insurance in OH

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Steve's breakdown: There will be, most definitely, a new agency at Gerber Life Insurance. Jump on it Baby! CINCINNATI, OH: Western & Southern Financial Group has agreed to a $1.55...

What’s going on at the Wall Street Giant?

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Steve's breakdown: Why would Morgan Stanley hire a CMO and not have them do marketing. Or maybe he is. Our guess is promoting Morgan Stanley Online/Mobile and Digital Banking so there's...

6 new CMOs you might want to pitch

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Steve's breakdown: Here we go with this week's additional exec shifts in marketing Zipcar Picks Up Head Marketer BOSTON, MA: The Zipcar carsharing network announced that Sherrill Kaplan has joined...

Sapphire is not just a stripper’s name

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Steve's breakdown: I mean, come on. Really? Sapphire? Anyway, JPMorgan Chase & Co is launching checking accounts with the brand that includes credit cards. Anyone want to touch this account? NEW YORK, NY:...

4 New CMOs you’d probably want to pitch

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Steve's breakdown: This list idea is a new thing we're doing. Let us know if it's saving you time or if you'd like these stories done individually as we've always...

Agency hoping insurance company gets new CMO

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https://www.youtube.com/watch?v=ohbr0RTBvWs Steve's breakdown: The "Company You Keep" keeps switching agencies so why not try to get in there gain. NEW YORK, NY: New York Life has appointed Michelle Bottomley as chief...

Cryptology Exchange is looking for a few good agencies

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Steve's breakdown: Cryptology Exchange has put its Global PR account in review and they are also looking for creative and media agencies for projects. Herbert Sim is the chief marketing officer. I know...

Major bank gets first CMO

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Steve's breakdown: We love first time CMOs. You can feel change in the air. Anyway, the key sentence in this article is they want a "strong emphasis on expanding our digital...

$20 million bank account seeks CMO

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https://www.youtube.com/watch?v=odrW5OLfSe0 Steve's breakdown: Santander Bank uses local agency Arnold Worldwide who did the "Respect" campaign which included the featured video. It's a wonderful ad but it was the best they did for...

Major bank seeks CMO for Commercial Banking

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Steve's breakdown: As we've always said, help find the new CMO and you'll have found a new client. This time it's JP Morgan Chase who's in search of a CMO. The...

The worst kind of new CMO if you’re the agency

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https://www.youtube.com/watch?v=rm5QSXmIl04 Steve's breakdown: With a new CMO who's been at Publicis and BBDO, we expect Allstate to be taking a very close look at agency relationships. NORTH BROOK, IL: There's a...

We Smell an Agency Change in Car Insurance

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https://www.youtube.com/watch?v=b_5kgxEOUSA Steve's breakdown: Have you seen Liberty Mutual's latest spot? Take a look. They've changed the tagline from "Liberty Stands With You" to, and I'm not kidding, "Liberty, Liberty, Liberty...

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