$6 million account has a growing brand problem

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Still Looking into Blockchain Clients?

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Finding pitch clues in CEO interviews

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Merging banks have a branding challenge

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New CMO puts agencies on notice

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Financial North American RFI is Out

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Insurance Giant in Review

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2nd lead coming out of Long Island City today

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Guess who’s looking for marketing help

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$3 million Tennessee Financial Lead

Steve’s breakdown: We have a new Chief Digital Banking and Marketing Officer at First Horizon and we think this could open up an opportunity for the right agency. MEMPHIS, TN: First...

Direct Marketing Lead in Life Insurance in OH

Steve’s breakdown: There will be, most definitely, a new agency at Gerber Life Insurance. Jump on it Baby! CINCINNATI, OH: Western & Southern Financial Group has agreed to a $1.55...

What’s going on at the Wall Street Giant?

Steve’s breakdown: Why would Morgan Stanley hire a CMO and not have them do marketing. Or maybe he is. Our guess is promoting Morgan Stanley Online/Mobile and Digital Banking so there’s...

6 new CMOs you might want to pitch

Steve’s breakdown: Here we go with this week’s additional exec shifts in marketing Zipcar Picks Up Head Marketer BOSTON, MA: The Zipcar carsharing network announced that Sherrill Kaplan has joined...

Sapphire is not just a stripper’s name

Steve’s breakdown: I mean, come on. Really? Sapphire? Anyway, JPMorgan Chase & Co is launching checking accounts with the brand that includes credit cards. Anyone want to touch this account? NEW YORK, NY:...

4 New CMOs you’d probably want to pitch

Steve’s breakdown: This list idea is a new thing we’re doing. Let us know if it’s saving you time or if you’d like these stories done individually as we’ve always...

Agency hoping insurance company gets new CMO

Steve’s breakdown: The “Company You Keep” keeps switching agencies so why not try to get in there gain. NEW YORK, NY: New York Life has appointed Michelle Bottomley as chief marketing...

Cryptology Exchange is looking for a few good agencies

Steve’s breakdown: Cryptology Exchange has put its Global PR account in review and they are also looking for creative and media agencies for projects. Herbert Sim is the chief marketing officer. I know...

Major bank gets first CMO

Steve’s breakdown: We love first time CMOs. You can feel change in the air. Anyway, the key sentence in this article is they want a “strong emphasis on expanding our digital...

$20 million bank account seeks CMO

Steve’s breakdown: Santander Bank uses local agency Arnold Worldwide who did the “Respect” campaign which included the featured video. It’s a wonderful ad but it was the best they did for the...

Major bank seeks CMO for Commercial Banking

Steve’s breakdown: As we’ve always said, help find the new CMO and you’ll have found a new client. This time it’s JP Morgan Chase who’s in search of a CMO. The...

The worst kind of new CMO if you’re the agency

Steve’s breakdown: With a new CMO who’s been at Publicis and BBDO, we expect Allstate to be taking a very close look at agency relationships. NORTH BROOK, IL: There’s a new...

We Smell an Agency Change in Car Insurance

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Don’t Leave Home Without It

Steve’s breakdown: AMEX is putting it’s media up for review. Elizabeth Rutledge is the contact elizabeth.rutledge@aexp.com NEW YORK, NY: The world’s second-largest credit card company, American Express, will soon launch its first...

Financial Advertising Account is Born

Steve’s breakdown: It’s another mid-sized bank merger and you know what that means. A lot of people are going to have to be told about the news. All new ads...

9 Figure Wild Hair Media Review

Steve’s breakdown: Pantene, Head & Shoulders, Herbal Essences and whatever other haircare they have over at P&G is up for grabs. About $260 Million Worth. There’s probably no way to get into this...

$120 Million Financial Media Account in Review

Steve’s breakdown: We’re talking about Charles Schwab and the RFI is already out BUT if you have the ear of Mr. Walter (Walt) W. Betting II, the President and Chief Executive Officer, give...

And so begins the Blockchain boom

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Sports Marketing Up For Grabs: As Predicted

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Prescription for an Account Review

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Regional Bank hires CMO and but has no agency

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Duck Season! $90 million in review

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16 clients left this school and need a new home

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Bank acquisition = Pitch Possibility

Steve’s breakdown: Regional banks buying regional banks happens all the time and are great new business leads. Here’s another one: OceanFirst Financial just bought Sun National Bank and now is the biggest...

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