New CMO puts agencies on notice

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Financial North American RFI is Out

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Insurance Giant in Review

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2nd lead coming out of Long Island City today

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Guess who’s looking for marketing help

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$3 million Tennessee Financial Lead

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Direct Marketing Lead in Life Insurance in OH

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What’s going on at the Wall Street Giant?

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6 new CMOs you might want to pitch

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Sapphire is not just a stripper’s name

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4 New CMOs you’d probably want to pitch

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Agency hoping insurance company gets new CMO

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Major bank gets first CMO

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$20 million bank account seeks CMO

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Major bank seeks CMO for Commercial Banking

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The worst kind of new CMO if you’re the agency

Steve’s breakdown: With a new CMO who’s been at Publicis and BBDO, we expect Allstate to be taking a very close look at agency relationships. NORTH BROOK, IL: There’s a new...

We Smell an Agency Change in Car Insurance

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Don’t Leave Home Without It

Steve’s breakdown: AMEX is putting it’s media up for review. Elizabeth Rutledge is the contact elizabeth.rutledge@aexp.com NEW YORK, NY: The world’s second-largest credit card company, American Express, will soon launch its first...

Financial Advertising Account is Born

Steve’s breakdown: It’s another mid-sized bank merger and you know what that means. A lot of people are going to have to be told about the news. All new ads...

9 Figure Wild Hair Media Review

Steve’s breakdown: Pantene, Head & Shoulders, Herbal Essences and whatever other haircare they have over at P&G is up for grabs. About $260 Million Worth. There’s probably no way to get into this...

$120 Million Financial Media Account in Review

Steve’s breakdown: We’re talking about Charles Schwab and the RFI is already out BUT if you have the ear of Mr. Walter (Walt) W. Betting II, the President and Chief Executive Officer, give...

And so begins the Blockchain boom

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Sports Marketing Up For Grabs: As Predicted

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Prescription for an Account Review

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Regional Bank hires CMO and but has no agency

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Duck Season! $90 million in review

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16 clients left this school and need a new home

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Bank acquisition = Pitch Possibility

Steve’s breakdown: Regional banks buying regional banks happens all the time and are great new business leads. Here’s another one: OceanFirst Financial just bought Sun National Bank and now is the biggest...

Pitch student load company with legal in the room

Steve’s breakdown: It’s a hiring combo we’ve never seen before. a new CMO and Chief Legal Officer have joined College Ave Student Loans and we think that they are now part of...

$400 Million Friday Afternoon Media Review: RFP

Steve’s breakdown: It happens all the time. Friday afternoon comes along and BAM, a 9 figure account goes into review. If you’re part of an agency network, I’d be calling...

Japanese company needs to start thinking USA PR

Steve’s breakdown: SoftBank has got to get serious with its PR in this country because they seem to be arrogantly ignoring the practice. TORRANCE, CA & TOKYO, Japan: Uber and...

Health insurance technology platform’s new CMO

Steve’s breakdown: DIRECTV exec gets CMO job at GoHealth. Think, literally, direct marketing on this one. Hard core direct marketing. CHICAGO, IL: GoHealth, the leading health insurance technology and services platform, today announced...

Small business financing platform lands CMO

Steve’s breakdown: BFS Capital is the company and Mary Harris is the new CMO. They do not have an AOR so you know what to do. CORAL SPRINGS, FL: BFS Capital, a leading small...

Our 3rd blockchain lead: Join the madness

Steve’s breakdown: Seems marketing is a major factor with blockchain companies because it’s all about “faith”. If no one believes, no one gets rich. Help these guys get rich and...

Cryptocurrency Account Review

Steve’s breakdown: All inquiries should be sent to VVToken CEO Dr. RJ Gosselin, rjg@vvtokens.com. Deadline for quotations is 5 p.m. on Dec. 8. Email me for the RFP that you will probably have to...

Midwestern mortgage company’s new CMO

Steve’s breakdown: Guaranteed Rate has kinda been all over the place regarding their advertising spending so maybe the new guy will settle that down. A good way to do that is with...

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