Workers’ Compensation Giant Seeks CMO: Know a Candidate?

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Steve's breakdown: We ask because if you do, you're in like Flynn - but in...

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Small banks are a great way to open up a new client category

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Steve's breakdown: Everyone loves to get into a new industry so if you're looking into...

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Up for a stable financial client?

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Steve's breakdown: Winning a new client? Great! Winning a client with a smooth-sailing process of...

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Massive turnaround plan will create multiple opportunities

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Steve's breakdown: As I have mentioned before, Coty is a client that I've won assignments...

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Sleepy Insurance Company get new CMO to Wake-Up

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Steve's breakdown: The new CMO has been at Voya Financial and ING. These are two...

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Marketplace Lending Company’s new CMO to Boost Consumer Brand: No agency in sight

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Steve's breakdown: We think there a real opportunity here considering the lack of creative that...

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This small bank could be a great first bank account

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Steve's breakdown: With 12 locations, Sunwest Bank is a perfect start into the banking business....

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Virtual Reality Insurance?

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Steve's breakdown: So Anthem Health just landed a new CMO. Will he get the client...

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Deutsche Bank, Southwest & Anti-Gun Groups

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Steve's breakdown: I believe the line is "when life gives you lemons, make lemonade". Sometimes headlines...

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Software Giant Is Seeking a New Global Creative Agency of Record

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Steve's breakdown: I guess we all should have seen this one coming. Snuck by while...

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Young health insurance company seeking agency

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Steve's breakdown: With the hiring of their new CMO, Ivan Wicksteed, Oscar has issued an...

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Eight new CMOs you might want to contact

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Steve's breakdown: Here's a fresh crop of CMOs. There's got be be one in your...

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Bank CEO quits but we didn’t buy the new campaign anyway: NEXT!

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Steve's breakdown: First off, the new "This is Wells Forgo" campaign is painfully pandering. One...

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$6 million account has a growing brand problem

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Steve's breakdown: This is the New York Times article about Trump and Deutsche Bank. The...

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Still Looking into Blockchain Clients?

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Steve's breakdown: Everyone is a bit curious about getting into virtual money so here's a...

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Finding pitch clues in CEO interviews

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Steve's Breakdown: CEOs often give away marketing plan clues while doing interviews with financial news...

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State health insurance marketplace puts 7-figure PR up for review

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Steve's breakdown: Covered California will hold a bidder’s conference on March 20, when it will...

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New England Bank + Bank = Brand New Client to Pitch

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Steve's breakdown: Keeping an eye on merging banks is a great way to find viable...

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As predicted: Liberty Mutual’s Finally Letting Loose

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Steve's breakdown: Just a couple of weeks ago we said: It’s like the agency wants to...

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CEO is Out as Stock Plunges: Roster agencies next?

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Steve's breakdown: There are 8 brands at Zillow so start your research now cause there...

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Big 4 Firm is going to need an agency to execute great advertising

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https://www.youtube.com/watch?v=p7ah1tEbhHs Steve's breakdown: PriceWaterhouseCoopers' new CMO let's it fly in this interview. He sounds like he...

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Cramer says merge or die: Sounds like a pitch invite to me!

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Steve's breakdown: There are so many bank mergers every year, you have to get into...

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Merging banks have a branding challenge

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https://www.youtube.com/watch?v=GrV7BPgSj54 Steve's breakdown: Chemical Financial and TCF Financial are merging and they should probably create...

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JPMorgan CMO has a new gig & agencies are on notice

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https://www.youtube.com/watch?v=fUfxxUxlKA4 Steve's breakdown: The nation's leading provider of student loans and administrator of college savings...

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New CMO puts agencies on notice

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Steve's breakdown: Paypal uses over a dozen agencies and we're predicting this new CMO will...

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Car insurance company just jumped the shark: Review Expected

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Steve's breakdown: Liberty Mutual had a guy jump into the river in their last spot....

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Financial North American RFI is Out

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Steve's breakdown: The Experian RFI looks to be for PR but there's always room for spreading...

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Insurance Giant in Review

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https://www.youtube.com/watch?v=RD8xDsn-Euw Steve's breakdown: State Farm has worked with Weber Shandwick for nearly a decade but the...

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2nd lead coming out of Long Island City today

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Steve's breakdown: Can you believe we have 2 stories coming out of Long Island City...

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Guess who’s looking for marketing help

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Steve's breakdown: The help Prudential Financial seeks is a Director of Growth Marketing who just might...

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Say Congratulations! to these 12 Top Marketing Executives

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Steve's breakdown: We love it when we get a chance to give a hearty "congratulations"...

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$3 million Tennessee Financial Lead

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Steve's breakdown: We have a new Chief Digital Banking and Marketing Officer at First Horizon and...

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Direct Marketing Lead in Life Insurance in OH

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Steve's breakdown: There will be, most definitely, a new agency at Gerber Life Insurance. Jump...

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Your kid might have a loan you could make disappear

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Steve's breakdown: As we always say, find an CMO - find a new client ....

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What’s going on at the Wall Street Giant?

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Steve's breakdown: Why would Morgan Stanley hire a CMO and not have them do marketing....

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Lending company hires Ogilvy vet: Is an agency next?

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Steve's breakdown: We love to see agency folks go on the client side because they'll...

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6 new CMOs you might want to pitch

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Steve's breakdown: Here we go with this week's additional exec shifts in marketing Zipcar Picks...

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Sapphire is not just a stripper’s name

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Steve's breakdown: I mean, come on. Really? Sapphire? Anyway, JPMorgan Chase & Co is launching checking accounts with...

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4 New CMOs you’d probably want to pitch

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Steve's breakdown: This list idea is a new thing we're doing. Let us know if...

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Agency hoping insurance company gets new CMO

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https://www.youtube.com/watch?v=ohbr0RTBvWs Steve's breakdown: The "Company You Keep" keeps switching agencies so why not try to...

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Cryptology Exchange is looking for a few good agencies

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Steve's breakdown: Cryptology Exchange has put its Global PR account in review and they are also...

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International bank puts its global PR in review: Is advertising next?

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https://www.youtube.com/watch?v=DhH7Ln79Liw Steve's breakdown: The bank is HSBC and this is one of a number of...

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Major bank gets first CMO

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Steve's breakdown: We love first time CMOs. You can feel change in the air. Anyway,...

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$20 million bank account seeks CMO

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https://www.youtube.com/watch?v=odrW5OLfSe0 Steve's breakdown: Santander Bank uses local agency Arnold Worldwide who did the "Respect" campaign which included...

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Major bank seeks CMO for Commercial Banking

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Steve's breakdown: As we've always said, help find the new CMO and you'll have found...

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The worst kind of new CMO if you’re the agency

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https://www.youtube.com/watch?v=rm5QSXmIl04 Steve's breakdown: With a new CMO who's been at Publicis and BBDO, we expect Allstate...

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We Smell an Agency Change in Car Insurance

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https://www.youtube.com/watch?v=b_5kgxEOUSA Steve's breakdown: Have you seen Liberty Mutual's latest spot? Take a look. They've changed...

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Another Ratti predicted account review: H&R Block

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Steve's breakdown: In late April we reported twice that we smelled an agency review coming...

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185 year old bank is on the lookout for something new in marketing

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Steve's breakdown: Old National Bank has been around for ever and now they could use...

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Please, somebody, help redefine marketing at this insurance company

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https://www.youtube.com/watch?v=6S6C9sJPYA4 Steve's breakdown: CNA just created the position of Chief Marketing Officer and their first...

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The post merger team is finally set so it’s time to start your engines

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Steve's breakdown: . . . because the leadership at CVS Health is in place. Everything...

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Don’t Leave Home Without It

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https://www.youtube.com/watch?v=VB8_S0ZzRCQ Steve's breakdown: AMEX is putting it's media up for review. Elizabeth Rutledge is the contact elizabeth.rutledge@aexp.com...

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Financial Advertising Account is Born

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Steve's breakdown: It's another mid-sized bank merger and you know what that means. A lot...

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Weekend Update: $160 million Financial Account Review Expected

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Updated breakdown: Seems all of 2018's H&R Block ads have disappeared from the digital universe....

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Asset manager client with just awful creative invests in CMO

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https://www.youtube.com/watch?v=bjvkdxOOXo8 Steve's breakdown: Check out this ad for PGIM, a division of Prudential Financial. I hope...

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