Industry: Financial

Fixing Fearless Girl

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$10+ Million Bank creative & media review

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A big repair job: Pick a brand and Go!

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Huge Global Agency Review

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Financial/Latin American Lead

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Start thinking insurance clients

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Agency CEO moves into Healthcare

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New England Bank Gets Ad Loving CMO

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Bank gearing up for ad review

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It happened again on investment platform

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BtoB New CMOs Report: Updated

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Chase Goes into Review: As Predicted

Steve’s breakdown: It took a while but it happened. Chase goes into review after we predicted it would in January. (see below) NEW YORK, NY: With a new chief marketing officer at the helm, JP Morgan Chase is putting its global media business into review, according to people close to the matter. The people say […]

A to be rebranded credit union to pitch

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Bank will require a Global Ad Agency

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$200 million financial account RFP

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Bank merger can create an ad review

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Bank merger = possible ad review

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151 year old brand hires 1st CMO

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2 PR RFPs: Police & Transit

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BtoB Report: New CMOs Updated May 21st

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NYC Health Plans Still Seeks CMO

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9 Potential Clients seek CMOs

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7 potential clients looking for CMOs

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Ex-Match.com & Verizon Exec to jump-start advertising at Lender

Steve’s breakdown: I don’t know about you but is there a disconnect between Match.com/Verizon and a financial account? I guess the point is this guy may need a little help with advertising cause of what I just said. MERIDEN, CT: Planet Home Lending, LLC, a national lender, servicer and private client sub-servicer, has named Jim McDonald […]

Great client to get into the car biz: 160 locations

Steve’s breakdown: Byrider has a new CMO and here’s their narrative: “If you could just afford a car. (think used car) If someone would give you a chance. Owning a reliable car can make a world of difference. That’s why Byrider has been helping people overcome credit challenges and get into a quality vehicle for 30 […]

Find a CMO – Win a Client

Steve’s breakdown: Like we always say, help find a CMO, win a new client. This one one is BOK Financial. Here’s the job posting. TULSA, OK: BOK Financial (BOKF), Headquartered in Tulsa, Oklahoma, BOK Financial Corporation (NASDAQ: BOKF) is a top 25 U.S.-based financial services holding company with operations in ten states – Oklahoma, Texas, Arkansas, […]

Launching a bank will require an ad agency

Steve’s breakdown: Square got “OK” from FDIC to open a bank and they’re going to need a lot of help to do it. Just checkout their “Careers” page. That’s proof enough for us. So give theiur CEO, Lewis Goodwin, a ring and get the ball rolling SAN FRANCISCO, CA: Square, which revolutionized the processing of digital […]

Targeting capital markets sector: New CMO

Steve’s breakdown: Kathy Schneider will have global responsibility for First Derivatives’ marketing strategy, including brand, demand generation and communications. In this role, she will drive the company’s global go-to-market approach and brand strategy to support First Derivatives’ growth ambitions. Know what any of this means, cause I don’t, then you’re half way there. Give her […]

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