Industry: Financial

Agency CEO moves into Healthcare

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New England Bank Gets Ad Loving CMO

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Bank gearing up for ad review

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It happened again on investment platform

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BtoB New CMOs Report: Updated

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Chase Goes into Review: As Predicted

Steve’s breakdown: It took a while but it happened. Chase goes into review after we predicted it would in January. (see below) NEW YORK, NY: With a new chief marketing officer at the helm, JP Morgan Chase is putting its global media business into review, according to people close to the matter. The people say […]

A to be rebranded credit union to pitch

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Bank will require a Global Ad Agency

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$200 million financial account RFP

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Bank merger can create an ad review

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Bank merger = possible ad review

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151 year old brand hires 1st CMO

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2 PR RFPs: Police & Transit

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BtoB Report: New CMOs Updated May 21st

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NYC Health Plans Still Seeks CMO

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9 Potential Clients seek CMOs

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7 potential clients looking for CMOs

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Ex-Match.com & Verizon Exec to jump-start advertising at Lender

Steve’s breakdown: I don’t know about you but is there a disconnect between Match.com/Verizon and a financial account? I guess the point is this guy may need a little help with advertising cause of what I just said. MERIDEN, CT: Planet Home Lending, LLC, a national lender, servicer and private client sub-servicer, has named Jim McDonald […]

Great client to get into the car biz: 160 locations

Steve’s breakdown: Byrider has a new CMO and here’s their narrative: “If you could just afford a car. (think used car) If someone would give you a chance. Owning a reliable car can make a world of difference. That’s why Byrider has been helping people overcome credit challenges and get into a quality vehicle for 30 […]

Find a CMO – Win a Client

Steve’s breakdown: Like we always say, help find a CMO, win a new client. This one one is BOK Financial. Here’s the job posting. TULSA, OK: BOK Financial (BOKF), Headquartered in Tulsa, Oklahoma, BOK Financial Corporation (NASDAQ: BOKF) is a top 25 U.S.-based financial services holding company with operations in ten states – Oklahoma, Texas, Arkansas, […]

Launching a bank will require an ad agency

Steve’s breakdown: Square got “OK” from FDIC to open a bank and they’re going to need a lot of help to do it. Just checkout their “Careers” page. That’s proof enough for us. So give theiur CEO, Lewis Goodwin, a ring and get the ball rolling SAN FRANCISCO, CA: Square, which revolutionized the processing of digital […]

Targeting capital markets sector: New CMO

Steve’s breakdown: Kathy Schneider will have global responsibility for First Derivatives’ marketing strategy, including brand, demand generation and communications. In this role, she will drive the company’s global go-to-market approach and brand strategy to support First Derivatives’ growth ambitions. Know what any of this means, cause I don’t, then you’re half way there. Give her […]

Home service company has no advertising but just hired CMO: You know what’s next

Steve’s breakdown: Frontdoor Inc. seems to not be doing anything about advertising right now but that’s sure to change now that they have a marketing department. Be the first to congratulate them. MEMPHIS, TN: As it continues to grow after spinning off from ServiceMaster in October 2018, Frontdoor Inc. — the home-service plan provider — is […]

Serious damage control needed at financial client! Up to the challenge?

Steve’s breakdown: Stocks are tumbling but you can’t sell cause your trading app is down. That’s what happened to Robinhood’s clients and they are bailing in droves. They need help right now so call today! Here’s the leadership team: Baiju Bhatt: Co-Founder, Co-Chief Executive Officer & Board Member Vladimir Tenev Ph.D: Co-Founder, Co-Chief Executive Officer […]

Stretching the truth in ads could strain agency relationship

Steve’s breakdown: Capital One is in a little hot water via The National Advertising Division regarding their cash back card. The featured ad is one of the culprits. Will this hiccup mess with their agency relationships? Someone had to approve the ads. Worth taking a look. At the very least, it’s worth researching NAD to […]

Account across the pond up for grabs via search consultant

Steve’s breakdown: Lloyd’s of London is the client and Creativebrief is the consultant so as the very least, make sure your credentials are up to date over there! BTW: Lloyd’s does do business in the USA (I’ve used them) so it’s not that much of a stretch. LONDON, UK: Lloyd’s of London is looking to […]

Now we hear this credit card is in review

Steve’s breakdown: So this article about Discover card being in the Super Bowl barres the new business headline. The account is now in review. RIVERWOOD, IL: Credit card brand last ran spots in the Big Game in 2015 Discover is back in the Super Bowl. The credit card provider plans to air two spots in […]

Brand New Big Bank Business Boss “Crushing It” Agencies?

Steve’s breakdown: My favorite line in this article from AdAge is: “I know she will crush this job.” Does that mean she’ll also crush their agencies? Stay tuned for the next episode of “Bank agencies on the Brink”. NEW YORK, NY: Just a few weeks after promoting former Chase Chief Marketing Officer Kristin Lemkau to a […]

Olympic Champion Needs Representation

Steve’s breakdown: We know that’s a screen shot from a Southern Comfort ad but he’s definitely wearing an old school Speedo so . . . Anyway, SpeedoUSA hasn’t done any TV in two years so they are due. Take that on top of having a new owner and this lead could go pretty fast. Speaking […]

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