This acquisition spells account review

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Steve's breakdown: There's just too many egos here not to see a new ad campaign come out of this deal. Ricky Wright s the CEO. LOS ANGELES, CA: The Alkaline...

3 RFPs due on September 4th

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Steve's breakdown: Since it's the slow time of year, why not dig your teeth into an RFP. Here's Three: Appalachian State University Arkansas State University-Jonesboro Orange County Transportation Authority I...

And in video gaming news

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Steve's breakdown: Activision Blizzard Taps CAA Vet as New Chief Marketing Officer" is the headline. What it doesn't say is this is Activision's first CMO which should come with a...

$15.9 million recycling up for grabs

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Steve's breakdown: The Californian recycling department has a budget of up to $15.9 million over three years to promote the recycling of packaging and organics. Jump on it! SACRAMENTO, CA:...

Here another way to get in the booze biz

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Steve's breakdown: If you've got retail experience, this 170 location liquor retailer might be the ticket into the spirits category. Here's the deal: BevMo! Names Former Marketing Executive at Amazon...

This guy’s hunting for a CMO

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Steve's breakdown: Do ya think the non-members figured it out? Golden Bear & CMO = Golden Bear Physical Therapy? NAH! Anyway, they have about 20 locations in California and seem pretty...

This will no longer do at this brand

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Steve's breakdown: Playboy Magazine's transformation in the age of #MeToo and who knows how it will do but they really should do a little more than doing PR.What do you...

Midwestern Ag University in Review

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Steve's breakdown: There tagline is presently "More Than Meets The I".     On Boy!! Anyway, proposals are due by August 13th CHAMPAIGN, IL: The Board of Trustees of the University...

Ski Resort Has a First for you to Exploit

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Steve's breakdown: It's their first Chief Brand Officer and you know this guy is going to want to make some waves. (Can't think of a skiing phase to use there)...

As if you don’t want a pet account

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Steve's breakdown: Sometimes it's just the category that a prospective client lives that makes it worth hunt. This is one of those clients. SEATTLE, WA: Rover.com, the world’s largest network...

$35 Million Review

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Steve's breakdown: The client is Re/Max and the account up for review is their $36 Million U.S. media business. Media Sherpas is handling so make sure your credentials are up...

Agency guy takes over as CMO

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Steve's breakdown: We love it when an ex-agency executive takes over marketing on the client side. They tend to want to do things their way which means picking their own...

Brand image of utility is a disaster

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Steve's breakdown: The headline is: PG&E Knew for Years Its Lines Could Spark Wildfires, and Didn’t Fix Them Documents obtained by The Wall Street Journal show that the utility has...

Reason #4 to pitch this account

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Steve's breakdown: We've been talking about Netflix for months and this is the latest bell to ring to pitch Netflix so jump on it. Netflix Hires Jackie Lee-Joe as New...

Agency reviews are expected in casino market

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Steve's breakdown: Once the Eldorado/Caesars financials have settled, we're expecting either an agency review or consolidation. If not one of those, at least an advertising review. Either way, something is...

$25 million In-House Account with new CMO

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Steve's breakdown: The featured video had over 19 million views so are you good enough to make that happen? SANTA MONICA, CA: Beats by Dr. Dre has hired Chris Thorne,...

Five casino client with new CMO

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Steve's breakdown: Maverick Gaming™ currently owns the Wendover Nugget and Red Garter Hotel & Casinos, Red Lion Hotel & Casino, Gold Country Casino and High Desert Inn and the new...

Green account wrapped in a $700 million client

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Steve's breakdown: "Unilever Taps Growth From Algae-Based Skin-Care Takeover" is the headline and Tatcha is the brand. SAN FRANCISCO, CA & ENGLEWOOD CLIFFS, NJ: Unilever agreed to buy skin-care brand Tatcha, which...

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