Reality TV Account in Cosmetics

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Steve's breakdown: I you ever wanted to get in the Kardashians biz, here's your chance. Coty has just bought Kylie Cosmetics and Kylie Skin and they have big plans for...

23 Campus RFP

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Steve's breakdown: Proposals are due Nov. 23rd and it's for PR so if that's not your bag, it's still a good time to check in with advertising. They do go...

New CEO + CMO = Ad Review

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Steve's breakdown: With the planned expansion of 30 more stores, we don't see how these new executives wouldn't consider reviewing advertising. SAN JOSE, CA: Ike’s Love & Sandwiches is restructuring...

There’s another Alphabet account to pitch

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Steve's breakdown: Fitbit is the brand and Alphabet (Google) is the new owner. Obviously there still a lot of dust to settle but you might want to check into the...

Alaskan Brewing Account: Naugh, you don’t want that

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Steve's breakdown: "Alaskan Brewing to Release Hard Seltzer" is the headline. Now call Dave Wilson and make it happen. JUNEAU, AK: Alaskan Brewing Co. has produced award-winning craft beer since their...

Huge PR review could spark ad review as well

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Steve's breakdown: When ever we see big PR review like Saleforce's, we always take a close look at their advertising agency relationships. Especially when they announce the PR review so...

Where do you walk to from Coke?

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Walking With Coke GIF GIF from Fabulous GIFs Steve's breakdown: Sanjay Shah from Coke will be moving over to Beyond Meat in January. It looks like a "get more Coke...

Cannabis RFP with California County

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Steve's breakdown: The Due Date is November 30, 2019 The client is HUMBOLDT COUNTY ECONOMIC DEVELOPMENT DIVISION at 520 E Street, Eureka, CA 95501 EUREKA, CA: The purpose of this...

Too cool for school client’s CMO search: Get involved

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Steve's breakdown: Fox Racing is an American privately owned action sports and clothing brand founded in 1974. Fox designs, develops and distributes clothing and accessories to over fifty countries primarily...

Live streaming client finally gets new CMO

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Steve's breakdown: Three month without a marketing chief would make most clients itchy to get the advertising game back on track quickly. All the more reason tho jump on Twitch!...

Car maker without CMO = Opportunity

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Steve's breakdown: Brian Smith will head marketing while the CMO search begins. In the meantime, c heck out the featured video that ran during the Super Bowl. Hilarious but could...

Green Energy Marketing RFP

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Steve's breakdown: Deadline for written questions: October 31, 2019, deadline for proposal submission: November 15, 2019 and Award Announcement: December 31, 2019. See RFP link below. RFP_Marketing_Plan_and_Website DAVID, CA: The...

Triple brewery merge = New ad account

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Steve's breakdown: "Ninkasi Parent Company Legacy Breweries Acquires Aspen Brewing, Laurelwood Brewing" is the headline and you know somebody is going to be calling ad agencies. Why not call them...

Free at last and time to pitch

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Steve's breakdown: We all smelled this one coming and it's time to pounce if you already hadn't. And like we said in August "give Silvia Mazzucchelli a ring and let...

Film Commission PR RFP

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Steve's breakdown: This one just jumped at us so you'll have to just at it. Maybe ask for extension . . . Responses are due RFP Oct. 11. Selected firms...

BtoB lead that advertises on TV

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Steve's breakdown: We love BtoB companies who poach CMOs and advertise on TV cause you know marketing is going to be making big changes! So here you go. Headline: Intel...

Casino issues advertising RFP

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Steve’s breakdown: I’m writing this by phone and it’s a first after almost 9 years so bare with me. SHELTON, WA: Little Creek Casino Resort Seeks Advertising Agency Proposals through...

Is Gender-Neutral sellable?

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Steve's breakdown: Well, Barbie has reinvented itself again and this time it's a Gender-Neutral line called Creatable World. We don't know who's handling advertising but as you can see from...

The mouse has got a few accounts to pitch

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Steve's breakdown: Here's what we got. Disneyland Resort will be overseen by Rebecca Campbell Walt Disney World Resort will be led by Josh D’Amaro Disneyland Paris duties will be handed...

Big insurance CMO walks into media client today

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Steve's breakdown: Mike Linton, formerly CMO at Farmers Insurance, will join Ancestry today so send flowers or something. It's about family - remember? LEHI, UT: Another CMO role is disappearing. Ancestry,...

Russian spies, dumping stock but where the lead?

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Steve's breakdown: Overstock’s ex-CEO Patrick Byrne sells all of his shares this week and we think between the stock holders freaking out and this dark cloud over the company, there...

This acquisition spells account review

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Steve's breakdown: There's just too many egos here not to see a new ad campaign come out of this deal. Ricky Wright s the CEO. LOS ANGELES, CA: The Alkaline...

3 RFPs due on September 4th

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Steve's breakdown: Since it's the slow time of year, why not dig your teeth into an RFP. Here's Three: Appalachian State University Arkansas State University-Jonesboro Orange County Transportation Authority I...

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