Great time to be looking into the beer biz . . .

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Steve's breakdown: . . . which is not often. Why? Lagunitas is the third large...

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Brand image of utility is a disaster

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Steve's breakdown: The headline is: PG&E Knew for Years Its Lines Could Spark Wildfires, and...

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Brand president is toast, what about the agency?

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Steve's breakdown: It's a good time to check in at Williams-Sonoma. The brand President leaves...

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Reason #4 to pitch this account

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Steve's breakdown: We've been talking about Netflix for months and this is the latest bell...

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Fermented flavor fixin’ to focus on S&D: Agency required

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Steve's breakdown: "Farmhouse Culture Refocuses, Rebrands and Restructures" is the headline with not one word...

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Fitness company sure to take a hard look at their digital marketing

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Steve's breakdown: Nautilus' new CEO, Jim Barr IV, has a background at Microsoft, Sears Holdings,...

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New hardcore sales Global Brand President could shake agency roster

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Steve's breakdown: We don't usually see a sales guy taking a brand position so this...

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As we forecasted, retailer went into review: Will there be another?

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Steve's breakdown: Back in May we told y'all that the Gap/Old Navy split up would...

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Agency reviews are expected in casino market

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Steve's breakdown: Once the Eldorado/Caesars financials have settled, we're expecting either an agency review or...

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67 location hotel has so many exec changes, it’s time to pounce

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Steve's breakdown: Once all the executive changes have settled over at Rosewood Hotel Group, you...

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Alaska Client brings in Sports Marketing Exec as CEO: Let the pitching begin

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Steve's breakdown: Iditarod Trail Committee announces Rob Urbach as new CEO. He's an ex-EVP of...

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Time to call your holding company to get in this pitch

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Steve's breakdown: "Disney sends out official RFP documents to global markets" is the headline so...

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$25 million In-House Account with new CMO

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Steve's breakdown: The featured video had over 19 million views so are you good enough...

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Toy account with 1st CMO could hire first agency

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Steve's breakdown: Pocket.watch appointed its first chief marketing officer and we're expecting more change to...

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Former Nike Marketing Exec joins online school

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Steve's breakdown: The brand is Master Class (I taken the class with Steve Martin on...

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Five casino client with new CMO

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Steve's breakdown: Maverick Gaming™ currently owns the Wendover Nugget and Red Garter Hotel & Casinos,...

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Green account wrapped in a $700 million client

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Steve's breakdown: "Unilever Taps Growth From Algae-Based Skin-Care Takeover" is the headline and Tatcha is the...

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Seems the turnover at the top could take out an agency or two

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Steve's breakdown: "Two Top Uber Executives Are Out as C.E.O. Consolidates Power" is the headline...

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Marketplace Lending Company’s new CMO to Boost Consumer Brand: No agency in sight

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Steve's breakdown: We think there a real opportunity here considering the lack of creative that...

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4 Consumer businesses with new CMOs you might want to take a look at

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Steve's breakdown: When it rains it pours. Take a double look at Anthony's! Sun Basket...

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$5 million account soon to get $100 million

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Steve's breakdown: When retailers go public, they have to bump-up advertising because, well, they're retailers....

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Filmmaker Seeks PR to Protect Africa’s Elephants

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Steve's breakdown: There's probably no money but a great case study in this. Phyllis Stuart...

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A jettisoned CMO may have left an opening

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Steve's breakdown: So there no more CMO job at Lyft which means the winds of...

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This small bank could be a great first bank account

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Steve's breakdown: With 12 locations, Sunwest Bank is a perfect start into the banking business....

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Like you don’t want a Dog account

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Steve's breakdown: Just Food For Dogs LLC is seeking a new CMO and the very...

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24 roster agencies will probably not make the cuts

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Steve's breakdown: Netflix marketing chief is latest high-profile departure after the CFO and the communication...

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Checking in with the splitting retailers: Reviews Expected

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Steve's breakdown: Analysts see the Gap/Old Navy split as a strategic move but it won't...

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$3 million movie lead from the west

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Steve's breakdown: Keri Putnam is the  CEO and Michael Monroe is the new Chief Marketing...

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Water sporting client with a new agency opening

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Steve's breakdown: West Marine is the largest specialty retailer of boating supplies and accessories, with...

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Rebranding an e-commerce business takes more than consultant lingo

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Steve's breakdown: Nectar parent rebrands as Resident and unveils a new furniture line. First off,...

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Nationwide expansion of dining hybrid will require new agency

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Steve's breakdown: GameWorks is going for it and considering the hugeness of each location, they...

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If you’ve been on the roster, make that call

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Steve's breakdown: It's time to call Disney if you've ever worked on the business! BURBANK,...

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Shaving company has huge change but we think it should be advertising

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Steve's breakdown: So Harry's has a new owner but even more importantly, they may need...

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$7 million toy account maybe open to some new thinking

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Steve's breakdown: American Girl has a new GM with lots of marketing experience beyond toys....

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This could be the nail in the coffin of this campaign

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Steve's breakdown: No, not Bo Jackson. The latest quarter for Sprint saw the steepest decline...

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“Eatertainment” destination gets CMO

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Steve's breakdown: Tom’s Urban Names Dan Holm CMO is the headline. For those who are...

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A DotCom comeback worth taking another look at

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Steve's breakdown: Here's an inside Kozmo.com's online grocery comeback. They say this time is different....

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There will be more US craft beers to pitch very soon

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Steve's breakdown: Kirin Holdings-Owned Lion Group has hires Simon Thorpe to lead their US craft beer...

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Gaming & lottery leader could be your ticket to ride

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Steve's breakdown: The great thing about this "gaming" BtoB client is they could introduce your...

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California + Nevada Breweries = New Account

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Steve's breakdown: Mammoth Brewing & Great Basin Brewing say they will be combining marketing efforts which could...

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World’s Biggest Marijuana Dealer has been created but who’s the agency?

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Steve's breakdown: Here's the headline: A Marijuana Merger Will Create the World’s Biggest Legal Dealer...

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ex-Snack Pres is new CEO of hemp-base company

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Steve's breakdown: Bring in a former President of the Kellogg’s Snack Business and CMO with...

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Memo leaked detailing executive moves & teases upcoming initiative

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Steve's breakdown: T-Mobile always seems to have something going on. Here's the key line from this...

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State Issues $300K Air Quality PR RFP

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Steve's breakdown: Proposals are due May 10 and here's the RFP: Air Quality Public Relation and...

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McDonald’s exec to take over marketing at social media

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Steve's breakdown: As far as we can tell, Snap does not have an agency of...

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Ad industry not happy with CMO pick making agency competition way smaller

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Steve's breakdown: Juul just hired a guy who used to sell jeans to teenagers as...

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One $3 million reason with 12 more in tow to pitch

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Steve's breakdown: Apollo Global Management will be buying Smart & Final in $1.1 billion deal...

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Global media in review: What about digital & creative?

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Steve's breakdown: Airbnb on the lookout for a media partner. Not sure if an agency...

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Another tone-deaf ad could open the pitch doors

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Steve's breakdown: The headline is: Ancestry.com pulls tone-deaf ad that romanticizes why black Americans have...

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