And the hits keep coming: 5 Regional Reviews

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Green products Co going global & needing marketing

This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...

Philanthropic Snack Company’s New Plan: Think Review

Steve’s breakdown: Like accounts that make you feel good and make chocolate? Well, here you go. Endangered Species Chocolate “recruited Dalberg to develop and implement its new brand and marketing strategy to...

Organic food company to be “Blown-Out”

Steve’s breakdown: Here’s what will happen to Pacific Foods of Oregon once Campbell takes complete ownership. “Campbell expects to expand distribution; boost marketing support for brand building; and invest in R&D...

Vitamin maker to blow out “Green” brand

Steve’s breakdown: Nestle is buying Garden of Life owner Atrium Innovations which does 80% of its sales in the United States. That makes us believe they will be pumping up advertising for...

Green Lead

Steve’s breakdown: I know lots of you folks want to help the world. The Nature Conservancy just hired a Disney exec and this would be the perfect time to make the introductions...

Amazon’s $1 Billion Global Media Pitch

Steve’s breakdown: Late breaking! There’s an RFP out and we suspect you’ll need to get a hold of Mr. Ariel Kelman, the Vice President of Worldwide Marketing at Kelman@amazon.com or (206)...

RFP: State Environmental Education Association

Steve’s breakdown: Rhode Island is the state, June 30th is the deadline and the RFP can be viewed at this link. PROVIDENCE, RI: The Rhode Island Environmental Education Association (RIEEA) is...

VW launches Electrify America

Steve’s breakdown: Electrify America‘s mission is to “Powering electric mobility from coast to coast – and everyday stops in between.” Mark McNabb will be CEO. Imagine, a green auto account that’s not smoke-and-mirrors. HERNDON, VA:...

Three regional RFPs in one post

Steve’s breakdown: This one’s short and to the point • Virginia Museum of Fine Arts: The RFP for media planning & buying plus additional documents are at this link: Virginia There’s...

Highlander Partners goobles-up Hillside Candy

Steve’s breakdown: we think Hillside Candy is on the right path with their GoOrganic and GoLightly brands and believe Highlander will be putting some marketing muscle behind the company. The featured video is a...

Five small local account reviews in one post

Steve’s breakdown: Dig in folks and see what works for you! FYI: Become a member of Ratti Report and receive up to 40 new business leads delivered to your inbox every...

Vivian Solar seeks hero of Marketing

Steve’s breakdown: We know lots of agencies want “green” clients so we make sure to deliver even if they are a bit on the small side. Vivint’s number is (732) 510-5298....

Hawaii Department of Agriculture: RFP

Steve’s breakdown: Hawaii Department of Agriculture account details can be seen at this link. It’s believed they want to get the word out  nationwide. HONOLULU, HI: HDOA announces the availability of up to $40,440...

PetSmart buys pet adoption smart technology platform

Steve’s breakdown: AllPaws is the company and we think PetSmart will be putting some serious marketing money behind it. PHOENIX, AZ & NEW YORK, NY: PetSmart Inc., the largest pet specialty...

Vivian Solar’s CMO Search

Steve’s breakdown: Vivint Solar has 52 offices in 12 states and I bet their marketing is heavy on lead generation. If that’s your bag, you might want give these guys a hand at...

GE’s energy spinout, Current, plugs into first CMO

Steve’s breakdown: Current, powered by GE has brought on Bruce Stewart as CMO. His last position was with Constellation Energy. About: Current integrates GE’s LED, solar, energy storage and electric vehicle businesses with a software that...

Danone chows down WhiteWave Foods

Steve’s breakdown: WhiteWave Foods recently hired Fallon as AOR but I would still keep an eye on this account. Danone has a way of shaking things up after acquisitions. DENVER, CO: France’s...

GE Renewable Energy’s CMO search

Steve’s breakdown: GE Renewable Energy is on the lookout for a new CMO so if you’re in the market for a Green client, help them fill the position. The job description...

Urban Land Institute lands new CMO

Steve’s breakdown: This position is a new one so we expect a lot of movement in their membership marketing. WASHINGTON, DC: The Urban Land Institute (ULI), a global research and education institute dedicated to...

National Geographic discovers new CMO

Steve’s breakdown: Some quick facts: Emma Carrasco is the new CMO and is came from National Public Radio. National Geographic spent almost $14 million in 2014; mostly in print. Who Knew? WASHINGTON, DC: Emma...

California Energy Campaign Seeks Agency

Steve’s breakdown: Check out their pre-screen questionaire which is due April 23. The great thing about this account is they do TV and they represent many potential clients. SAN FRANCISCO, CA: Energy Upgrade California,...

The EPA Ad & PR account is up for grabs.

Steve’s breakdown: An RFP for the $14 million account is anticipated to be issues in March so stay tuned. WASHINGTON, DC: The US Environmental Protection Agency is preparing to review...

Rebranded Pet Store needs to get the word out

Steve’s breakdown: Bentley’s Pet Stuff is on the move. First there was an acquisition, now the name change and they are going to be opening more stores. Perfect time to give’m...

National Primate Research Centers seek PR firm

Steve’s breakdown: I’m going to avoid any jokes about monkeys needing a good PR firm and just give you this: All proposals are due by December 18, 2015, with inquiries...

You need to pitch this: Sustainability Consortium

Steve’s breakdown: Sustainability Consortium does great work saving the planet. And look at the potential clients who are members you could impress. Click here for the list. Email me for the RFP...

Vinium brand vines sold

Steve’s breakdown: I know many of you want green clients and vine clients. With Vinium you get both so say “Hi” to the new owners, Maxima Group. Their CEO is Mirek Gorny. LAGUNA...

There’s a new vegan movement afoot

Steve’s breakdown: The movie Cowspiracy is now playing on Netflix and it’s getting some traction. (The featured video is the trailer) Judging on how people are now responding to this...

California Air Pollution Org Seeks PR Help

Steve’s breakdown: Proposals are due Aug. 12. Email me for the RFP DIAMOND Bar, CA: The air pollution control agency for smoggy Southern California is looking to enlist a firm...

Tesla & SolarCity Team-up

Steve’s breakdown: Solar panels from SolarCity coupled with batteries from Tesla = personal power stations that will need to be advertised. SAN MATEO & PALO ALTO, CA: Tesla CEO Elon...

Water Conservation Campaign RFP

Steve’s breakdown: You guessed it, it’s in California. San Diego to be exact. Proposals are due May 24 and if you’re interested in seeing the RFP, drop me a note....

SolarCity turns up the heat

Steve’s breakdown: The first big move by the new CMO is starting right now. 300 new sales people are being hired. Having been a sales guy in another life, being...

Here’s one for you “Green” agencies

Steve’s breakdown: CleanWell of San Francisco has been bought by Pinstripe Capital which is headed up by Peter Resnick. Now they’ll have cash to expand and that could mean hiring...

Pot Company Puts Ad Account in Review

Steve’s breakdown: MiNDFUL, a cannabis company, has publicly put its advertising account in review. I’m working on getting the RFP from the client. If interested, read on for a lot more...

Importance of Agriculture Campaign RFP

Steve’s breakdown: This RFP is coming out the University of Tennessee but the work is really to back up the Governor’s office. The RFP can be viewed at this link....

SolarCity shines-on Jonathan Beamer as CMO

Steve’s breakdown: Beamer? – Really? Anyway . . . Not too long ago we said you should keep an eye on SolarCity after their IPO. Now there’s a CMO and if...

Sunrun plugs in Michael Grasso as CMO

Steve’s breakdown: Green Lead Alert! Michael began his career with a 15 year run at AT&T. His last gig was at another “power company” TXU Energy. SAN FRANCISCO, CA: Sunrun, a...

New Opportunity at Seventh Generation?

Steve’s breakdown: Seventh Generation’s plan is to take the Impress Coffee Brewer and Teastick products they bought with the purchase of Gamila and fold them into their bobble® business. Who’s handling the...

American Green inhales Green Universe

Steve’s breakdown: This acquisition is a great fit but their brand voices are very different. They could probably use a little help. Stephen Shearin is the President and he can be...

Country Green and SavATree & SavaLawn merge

Steve’s breakdown: These are all great companies and this merger will probably create an account consolidation. Jump in! BEDFORD HILLS, NY: SavATree & SavaLawn, leading providers of quality tree, shrub and...

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