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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: Petco confidentially filed IPO papers and we think one of the ways they are going to use the financing is to grab most marketshare during this very Pet Business Friendly climate. Ron Coughlin is the CEO, Tariq Hassan is the CMO & Darren MacDonald is the CDO. Pick one and pitch a program! […]
Steve’s breakdown: The brands include Pure Life, Poland Spring, Deer Park, Ozarka, Ice Mountain, Zephyrhills and Arrowhead. Nestle is sell them all and as you can see from their websites, they all look like each other. We don’t think that will stand after the sale so there will be lots of work to do. For […]
Steve’s breakdown: The gist of the situation is an animal video company with 90 million followers is taking a stake in a pet insurance business via Petplan. There is media in the mix but we still think a call from a Creative Agency with pet experience would be welcome. BTW: The creative juices don’t seem […]
Steve’s breakdown: Finance of America Equity Capital LLC is the company and Jim Anderson is the CMO. Here’s the Marketing Team from LinkedIn & Leadership Link from their website. HORSHAM, PA: Consumer-lending platform and Blackstone Group Inc. portfolio company Finance of America Equity Capital LLC is set to go public with a valuation of $1.9 billion through a […]
Steve’s breakdown: Centric Brands is a company I’ve never heard of but they design, source, market and sell products under licenses for Calvin Klein, Frye, Jessica Simpson, Nautica, Joe’s Jeans, Timberland, Tommy Hilfiger and Under Armour, among others and now they are coming out of bankruptcy anew. Here’s their team BTW: They are looking for […]
Steve’s breakdown: Leslie’s Pool Supplies, AKA Poolmart, is about to rake in $100 Mil via IPO. BTW: The featured spot was posted July 5th but they might change strategies for next year with this new cash and, hopefully, less pandemic. Mickey Mericle is the CMO. She started in April so this spot is likely hers […]
Steve’s breakdown: So you know, Poshmark is a social commerce marketplace where people in the United States can buy and sell new or used clothing, shoes, and accessories and they are about to go public. (and you know what that means cause it’s in the headline) REDWOOD SHORES, CA: Poshmark has initiated the process of […]
Steve’s breakdown: Here are two recent headlines about Neiman Marcus. 1) Neiman Marcus Emerges From Bankruptcy to Continue Digital Transformation (story at this link) 2) Neiman Marcus CEO shows off mansion while employees get pink slips (story below) WOW! After the new CEO finishes getting his head handed to him, you might want to give […]
Steve’s breakdown: Playboy is making a comeback to the stock market so they better get their marketing ducks in a row. (that’s where you come in) They have a cannabis-centric line of sex gels and sprays called “CBD by Playboy” to sell in addition to their media properties and other branded products. Ben Kohn is […]
Steve’s breakdown: The new brand is Spero Financial and they don’t even have a website yet. Brian McKay will be president and CEO of the newly merged company. Spero Financial’s logo and other branding elements will be unveiled later this year as SC Telco transitions to its new name. AFCU locations will be rebranded in […]
Steve’s breakdown: Dime Community Bank is mergering with BNB Bank with Dime being the brand name. They are going to have to get the world out all over LongIsland and we’re not sure the have an agency for that job. Worth a look! BROOKLYN, NY: Bridgehampton-headquartered BNB Bank and Dime Community Bank, based in Brooklyn, […]
Steve breakdown: Bank mergers are always a great source of ad review potential so in addition to checking this one out, do a little research if the banks in your area. These mergers happen all the time. MEMPHIS, TN & LAFAYETTE, LA: : Tennessee’s biggest bank completed its merger with the largest bank in Louisiana […]
Steve’s breakdown: Shift Technologies Inc. is looking at an IPO just when No Contact car selling is booming. Plus I noticed they are planning a rebrand in a job post at this link. Sounds pretty hot! SAN FRANCISCO, CA: Online used-car seller Shift Technologies Inc. plans to go public in the third quarter, looking to […]
Steve’s breakdown: California’s largest utility, Pacific Gas and Electric, is about to emerge from bankruptcy with a depressed stock price and a very high debt load. If it cannot operate safely and profitably, a state takeover may be the option. Either way, they should be looking at advertising SAN FRANCISCO, CA: Were it not for […]
Steve’s breakdown: Albertsons is going for it and we think their advertising will be getting some of that cash. In addition to Albertsons, here are the brands that could be reviewing advertising: Acme Markets, Haggen, Jewel-Osco, Lucky, Pavilions, Plated, Randalls, Safeway Inc., Shaw’s and Star Market, Tom Thumb, United Supermarkets and Vons BOISA, ID: Albertsons […]
Steve’s breakdown: Warner Music is going public and we suspect, will be moving marketing dollars to streaming. That’s a whole new ballgame advertising wise so give’m a shout. Len Blavatnik’s Access Industries owns the company now so start there. NEW YORK, NY: The Warner Music Group, home of stars like Ed Sheeran, Cardi B and […]
Steve’s breakdown: Victoria’s Secret is getting set free and what will it do? We suspect a lot of things will be done differently and will most likely include advertising. Right now, the management is a moving target but things should settle by the 15th. COLUMBUS, OH: L Brands intends to spin-off its Victoria’s Secret business […]
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Steve’s breakdown: Check out the brands & links to the 20 brands Albertsons has that are worth pitching right now before their IPO. BOISE, ID: Albertsons Companies is looking to return to the public arena. The nation’s second-largest supermarket retailer filed a registration statement with the Securities and Exchange Commission for a proposed initial public […]
Steve’s breakdown: Univison has new owners and who knows if their ad agencies can survive the change. Worth check out! NEW YORK, NY: Spanish-language broadcaster Univison has sold a majority stake to an investment group led by Searchlight Capital Partners and ForgeLight. (Adweek) The deal valued Univision at less than $10 billion, including debt, according to […]
Steve’s breakdown: Ya gotta keep an eye on client IPOs. Cole Haan, an ex-client of mine, is a great client and has been getting more edgy with the advertising, which is nice . . . Jack Boys is the CEO and Megan Lindstrand is Vice President of Global Marketing. GREENLAND, NH: Cole Haan is the […]
Steve’s breakdown: We hate to say things about agencies getting fired but let’s face it, not every agency servicing T-Mobile & Sprint are going to survive the merger. They just won’t so get your research team together and pick you targets and start writing those decks! BELLEVUE, WA & OVERLAND PARK, KS: The federal judge […]
Steve’s breakdown: Everyone loves the in-house subway ads & pet campaign Casper Sleep has done but what’s to say, after their IPO, they won’t shop out the work. We think it’s a possibility so introduce the agency to the CMO, Jeff Brooks. NEW YORK, NY: Casper Sleep, the direct-to-consumer mattress brand known for its clever […]
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