Joshua Kushner Client Review

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Merging banks have a branding challenge

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Birth of a huge new Healthcare Client

Steve’s breakdown: Like you didn’t see this one coming and didn’t your troops in line . . .  ! GlaxoSmithKline plans to split into two businesses — one for prescription drugs and vaccines, the other for over-the-counter products — after forming a new joint venture with Pfizer’s consumer health division. The revamp is the boldest move yet by […]

Client Needs a Cheaper Agency: Stat!

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Wall Street is going to force a review

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Billion Dollar Penguin is coming to America & Needs Branding Love

Steve’s breakdown: Droga5 won the gaming division of Tencent last July bit was supposed to launch creative last December but it never happened and they don’t even list Tencent as a client on their website. So clearly they are open to use an American agency, mostly because they have to now, so go make friends as they launch QQ Music […]

If you know what this is, you know what I’m talking about

Steve’s breakdown: Bankruptcy will be a thing of the past for the legendary guitar company on Nov. 1. That’s right, Gibson will also have a new CEO, CMO, CFO & CPO. So, if you know how to play, it’s time to step up to the mic and call these boys!! NASHVILLE, TN: Gibson Brands has announced […]

A flood of wine accounts will soon be ripe for the pitching

Steve’s breakdown: Clos du Bois, Mark West, Arbor Mist and Cooks brand wines will soon be open for business, “pitch wise”, as soon as Constellation Brands unloads them. In fact, they might not be the only brands on the block considering Robert Monday in still in their portfolio. VICTOR, NY: Constellation Brands Inc (STZ.N), the U.S. producer […]

Merger to Create Agency Review in Shopping

Steve’s breakdown: QVC and Home Shopping Network are combining everything and there’s no way both of their agencies will survive. They might even bring in someone brand new. Be the first to ask! WEST CHESTER, PA & SAINT PETERSBURG, FL: QVC and Home Shopping Network are combining their business units in a move that will result in […]

The Biggest Weed Lead Ever

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Clients coming out of Chapter 11 is go time!

Steve’s breakdown: Claire’s used to be a $5 million account so get in there now while they are rebuilding and grab that prize. HOFFMAN ESTATES, IL: Claire’s Stores has completed its financial restructuring nearly seven months after it filed for Chapter 11 bankruptcy protection. The jewelry and accessories retailer said it has eliminated approximately $1.9 billion of […]

Campbell’s might have a couple of opportunities for ya

Steve’s breakdown: The two brands that will be sold off by Campbell’s are Bolthouse Farms and Garden Fresh Gourmet. In addition to those two brands, there’s a lot of moving parts no at Campbell Soup and we suspect there will be more ad agency maneuvering going on in the near future. It’s very complicated. Read on […]

The birth of a $38 million denim client

Steve’s breakdown: Lee and Wranger are going to be spun off of VF Corp and left to fend for themselves and we suspect there will be an account review for each brand. The new company doesn’t even have a name yet but that could be a good conversation starter when you call. You might want to […]

Candy Brands Up For Sales = Sweet Opportunity

Steve’s breakdown: So candy brands Mary Janes, Clark Bars, Mighty Malt Milk Balls, Haviland Thin Mints, Candy Buttons, Slap Stix, and Banana Splits are all for sale. As far we we see, Clark Bar is the big prize here and we suspect whomever takes on these brands will relaunch Clark Bars because they are just F’ing […]

Another WPP client slips on a whole new look

Steve’s breakdown: After 108 years Chanel has opened its books. Is the company is felling a bit randy and anything could be next. Okay . . . How about getting rid of that tired old agency network as an agency? LONDON, UK & NEW YORK, NY: Synonymous with French high fashion and blockbuster Parisian runway shows, Chanel […]

If you can’t find a supermarket to pitch, you’re not looking

Steve’s breakdown: Lots going on at Supervalu and all their supermarket brands like Cub Foods, Hornbacher’s, Shoppers and ex-brand Farm Fresh stores. These folks have been reOrging for over two years and there’s plenty to chose from so find your low hanging fruit. EDEN PRAIRIE, MN: Supervalu Inc. wants to separate its retail operations and grocery wholesale divisions. The […]

With failure comes firings including their ad agency

Steve’s breakdown: Rent-A-Center has failed to find a buyer and the company is left very vulnerable. It also leaves their ad agency in the same position. If you can find ways to save the company money and still keep up with sales, you’re a winner! PLANO, TX: Rent-A-Center ended its strategic review and a potential sale of the […]

Candy account gets 2nd life a la Hostess: You In?

Steve’s breakdown: The makers of Clark Bar are now going to be revitalized in the same way Hostess, Utz, Chef Boyardee, Pabst Blue Ribbon, Bumble Bee and Vlasic were. The Metropolis family way. So pitch your craziest, smartest underground stuff and you’ll get the meeting. As I alluded to, I think Clark Bar is were the real […]

How new owners will be expressing themselves to old vendors

Steve’s breakdown: So they are selling off TGI Fridays and we don’t think The Richards Group will be able to hold on to the business. The thing about this story is this will take some time before they’ll be ready for your pitch. That doesn’t mean you can’t start drooling. DALLAS, TX: Brunswick Group will […]

Financial Advertising Account is Born

Steve’s breakdown: It’s another mid-sized bank merger and you know what that means. A lot of people are going to have to be told about the news. All new ads will have to be shot. It’s a new ball game and everyone’s got new uniforms. HOUSTON, TX & ATLANTA, GA: Cadence Bancorp said it had agreed […]

CEOs turn from rivals to kindred spirits

Steve’s breakdown: How about that for some design work? Huh? Not bad for a new business guy! Some questions? What makes me think Sprint’s current “Sprintern” campaign is being done in house? Why is Droga5 working with both clients? Is this really just a T-Mobile takeover of Sprint? I’m sure will learn more soon but […]

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