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Steve’s breakdown: Droga5 won the gaming division of Tencent last July bit was supposed to launch creative last December but it never happened and they don’t even list Tencent as a client on their...
Steve’s breakdown: Bankruptcy will be a thing of the past for the legendary guitar company on Nov. 1. That’s right, Gibson will also have a new CEO, CMO, CFO & CPO....
Steve’s breakdown: Clos du Bois, Mark West, Arbor Mist and Cooks brand wines will soon be open for business, “pitch wise”, as soon as Constellation Brands unloads them. In fact, they might...
Steve’s breakdown: QVC and Home Shopping Network are combining everything and there’s no way both of their agencies will survive. They might even bring in someone brand new. Be the first...
Steve’s breakdown: MedMen and PharmaCann are now one company and neither has advertising representation. This industry is only going to get bigger and these guys are the top already. Anna Clarke is the CMO...
Steve’s breakdown: Claire’s used to be a $5 million account so get in there now while they are rebuilding and grab that prize. HOFFMAN ESTATES, IL: Claire’s Stores has completed its financial...
Steve’s breakdown: The two brands that will be sold off by Campbell’s are Bolthouse Farms and Garden Fresh Gourmet. In addition to those two brands, there’s a lot of moving parts...
Steve’s breakdown: Lee and Wranger are going to be spun off of VF Corp and left to fend for themselves. The new company doesn’t even have a name yet but that could...
Steve’s breakdown: So candy brands Mary Janes, Clark Bars, Mighty Malt Milk Balls, Haviland Thin Mints, Candy Buttons, Slap Stix, and Banana Splits are all for sale. As far we we...
Steve’s breakdown: After 108 years Chanel has opened its books. Is the company is felling a bit randy and anything could be next. Okay . . . How about getting rid...
Steve’s breakdown: Pipedrive, a CRM and sales tool, raises $50M to take on Salesforce and Microsoft. Timo Rein is the CEO and ex-salesman. Here’s something you might want to mention to Timo:...
Steve’s breakdown: Lots going on at Supervalu and all their supermarket brands like Cub Foods, Hornbacher’s, Shoppers and ex-brand Farm Fresh stores. These folks have been reOrging for over two years and there’s plenty...
Steve’s breakdown: Rent-A-Center has failed to find a buyer and the company is left very vulnerable. It also leaves their ad agency in the same position. If you can find ways to save...
Steve’s breakdown: The makers of Clark Bar are now going to be revitalized in the same way Hostess, Utz, Chef Boyardee, Pabst Blue Ribbon, Bumble Bee and Vlasic were. The Metropolis family...
Steve’s breakdown: So they are selling off TGI Fridays and we don’t think The Richards Group will be able to hold on to the business. The thing about this story...
Steve’s breakdown: It’s another mid-sized bank merger and you know what that means. A lot of people are going to have to be told about the news. All new ads...
Steve’s breakdown: It doesn’t matter that Papa John’s just moved its account to Laundry Service & Olson Engage this winter. The stock is in free-fall and if you have any...
Steve’s breakdown: How about that for some design work? Huh? Not bad for a new business guy! Some questions? What makes me think Sprint’s current “Sprintern” campaign is being done...
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Steve’s breakdown: Okay, this one is for the “Not for Nothin'” category. If you knew how many times I’ve heard an agency say “If the client just let us do...
Steve’s breakdown: Footlocker is who “they” are because they just plunked down a sizable investment into Carbon38 which has a cult like following. Lisa Kraynak at lisa@carbon38.com is the Chief Marketing...
Steve’s breakdown: There might not be a lot of time, legal-wise, because GoPro is looking to sell but in the meantime, some smart and effective advertising that actually make sales...
Steve’s Breakdown: At least they will once this Spotify IPO happens. So do the research and get ready to pounce on that account. Right now they have a no-name agency with...
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Steve’s breakdown: It’s time to call ESPN! With the addition of 22 regional sports networks from Fox, there’s going to be a lot of work to be done. And you...
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Steve’s breakdown: This is the second time Tyson has thrown money at Beyond Meat and to get their money’s worth, we think advertising is key. Beyond Meat does not has...
Steve’s breakdown: BARK is going public and this 30-second clip shows you what they are doing with advertising. Clearly, they will step it up a few notches and possibly hire...
Steve’s breakdown: After less than four months, True Religion Brand Jeans has emerged from Chapter 11 bankruptcy. Clearly the type of pitch these folks would listen to would have to involve...
Steve’s breakdown: The company that brings you Corona & Modelo beers just invested $191 Million into Canopy Growth Corporation. That, my friends, is the birth of an advertising account. Be first in...
Steve’s breakdown: Have you seen Chipotle‘s new Queso launch commercial? How gross is that? I don’t know what they’re thinking in Denver but someone has to straighten these people out. Sale are...
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Steve’s breakdown: Here’s the headline: Fast-casual chain, Muscle Maker Grill, looks to raise $20 million as auditors warn about company’s health. Ironic – ain’t it? Anyway, they can’t fix the company without...
Steve’s breakdown: HelloFresh is the company and they’re gunning for Blue Apron. As you can see from the featured video, their advertising is completely forgettable and generic for the category. Give’m a...
Steve’s breakdown: Gymboree is the company and their looking at a new life with fresh eyes. Jump Now! SAN FRANCISCO, CA: Gymboree has emerged from bankruptcy with a reduced footprint — and...
Steve’s breakdown: The company is Gymboree and they are coming out of Chapter 11 with about 900 stores. Great time to make the introductions. Dean Silbersack is the contact and he can be...
Steve’s breakdown: DuPont & Dow Chemical are now DowDuPont. Not sure how they are handling it because, frankly, this merger freaks me out and they’ll probably need to manage that situation. WILMINGTON,...
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Steve’s breakdown: Angry Birds creator is going public and we suspect some of that $2 billion is going to go towards keeping the momentum going with new advertising. SANTA MONICA....
Steve’s breakdown: It’s kinda hitting the fan over at Snapchat and we think a corporate campaign is in order. What’s your opinion? VENICE, CA: Snapchat has seen much of its...
Steve’s breakdown: So are FanDuel and DraftKings going to go for each others throat now that the marriage if off. We think so and new advertising is in order! NEW YORK, NY...
Steve’s breakdown: Time to call David’s Bridal or Brides by Demetrios or maybe Impression Bridal because bridal dress company Alfred Angelo, with lots of orders to fill, just closed its doors. It’s a once in...
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Steve’s breakdown: It’s QVC & HSN joining together to go after giants like Amazon. They’ll need some help with that! WEST CHESTER, PA & SAINT PETERSBURG, FL: Under pressure from...
Steve’s breakdown: Blue Apron has gone public and will have lots of cash for more serious advertising. It’s worth looking into. Jared Cluff is the CMO and can be reached at jared@blueapron.com. NEW...
Steve’s breakdown: Now that Staples doesn’t have stockholders, they are free to do what ever they want. Check into agency relations. FRAMINGHAM, MA: Following months of speculation that the No....
Steve’s breakdown: Cablevision and Optimum are two brands this company owns. Obviously they already have agencies but the $1.9 billion they just raised could be put to use for some...