Can advertising save a stock?

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Two brands start over after bad bet

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$5 million network account is born

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Going public = Opportunity

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Giant retailer gets set free

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Polishing up an iconic brand

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Taking music public

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94 year old big banana has to IPO

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Trouble on the range at midwestern restaurant

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Yahoo + AOL = Oath

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Free at last: Stonyfield Farms

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Intel buys Mobileye

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Dropping like a rock: Valiant Pharmaceuticals

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Reviving retailer Wet Seal?

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It could start raining Unilever brand ad reviews

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Popeyes meets the Burger King

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Exhaling at Aetna & Humana marketing departments

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Three Words: Corporate Advertising & 20,000

Steve’s breakdown: I remember when the Dow hit 2,000 in 1987. I also remember what happened 9 months later. (Can you say “CRASH”?) Anyway, we believe it would be a smart...

Waymo is hitting the road solo

Steve’s breakdown: What we mean is Waymo is now an independent company and John Krafcik is the CEO. They are clearly having some communications issues because they are very adamant about...

The Ferrara Candy Co is in play for purchase

Steve’s breakdown: Sometimes companies like Ferrara, to increase their perceived value, punch up marketing. And even if they don’t do that, the new owners will, “bigly”! Read on for more details....

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