Sprucing-Up advertising for a better Sale

Steve’s breakdown: There might not be a lot of time, legal-wise, because GoPro is looking to sell but in the meantime, some smart and effective advertising that actually make sales...

Football Account Change

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Sports Lead!

Steve’s breakdown: It’s time to call ESPN! With the addition of 22 regional sports networks from Fox, there’s going to be a lot of work to be done. And you...

Reason #2 to get into veggie burgers

Steve’s breakdown: This is the second time Tyson has thrown money at Beyond Meat and to get their money’s worth, we think advertising is key. Beyond Meat does not has...

Is True Religion a Lead?

Steve’s breakdown: After less than four months, True Religion Brand Jeans has emerged from Chapter 11 bankruptcy. Clearly the type of pitch these folks would listen to would have to involve...

Massive Player Enters Marijuana Business

Steve’s breakdown: The company that brings you Corona & Modelo beers just invested $191 Million into Canopy Growth Corporation. That, my friends, is the birth of an advertising account. Be first in...

Chocolate brands likely to be reviewed

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Children’s apparel retailer is taking calls

Steve’s breakdown: Gymboree is the company and their looking at a new life with fresh eyes. Jump Now! SAN FRANCISCO, CA: Gymboree has emerged from bankruptcy with a reduced footprint — and...

$16 million children’s apparel account starts over

Steve’s breakdown: The company is Gymboree and they are coming out of Chapter 11 with about 900 stores. Great time to make the introductions. Dean Silbersack is the contact and he can be...

Can advertising save a stock?

Steve’s breakdown: It’s kinda hitting the fan over at Snapchat and we think a corporate campaign is in order. What’s your opinion? VENICE, CA: Snapchat has seen much of its...

Two brands start over after bad bet

Steve’s breakdown: So are FanDuel and DraftKings going to go for each others throat now that the marriage if off. We think so and new advertising is in order! NEW YORK, NY...

$5 million network account is born

Steve’s breakdown: It’s QVC & HSN joining together to go after giants like Amazon. They’ll need some help with that! WEST CHESTER, PA & SAINT PETERSBURG, FL: Under pressure from...

Going public = Opportunity

Steve’s breakdown: Blue Apron has gone public and will have lots of cash for more serious advertising. It’s worth looking into. Jared Cluff is the CMO and can be reached at jared@blueapron.com. NEW...

Giant retailer gets set free

Steve’s breakdown: Now that Staples doesn’t have stockholders, they are free to do what ever they want. Check into agency relations. FRAMINGHAM, MA: Following months of speculation that the No....

$25 million retail account decides to go it a lone

Steve’s breakdown: Neiman Marcus has taken itself off the block and now they need to put itself back together again. I’m thinking a corporate campaign pitch would be in order. DALLAS,...

Polishing up an iconic brand

Steve’s breakdown: Looks like Ducati is going to have a new owner but before the sale VW might want to polish up brand. It’s worth a call to Laurence Kuykendall, the marketing...

Taking music public

Steve’s breakdown: Spotify look to be the next darling of Wall Street. The IPO of the company is not for a while so get in their now while they’re thinking big....

94 year old big banana has to IPO

Steve’s breakdown: It’s a long story but Dole Foods is going public again. With that invested cash, we suspect shareholders will want to grow the business. How? How about pitching the idea...

Trouble on the range at midwestern restaurant

Steve’s breakdown: Buffalo Wild Wings has got share holders, takeover operators and financial news commentators talking. Is it hitting the fan? Maybe but we all know great advertising can fix anything 😀...

Yahoo + AOL = Oath

Steve’s breakdown: But that doesn’t mean all things Yahoo & AOL will lose their brand. But they all have new owners and that could mean an as review now that...

Free at last: Stonyfield Farms

Steve’s breakdown: Looks like Danone has to unload Stonyfield Farms to buy WhiteWave foods.  This news actually makes this post a 2fer – lead wise. Anyway, check into Stoneyfield. I...

Intel buys Mobileye

Steve’s breakdown: But what’s going to happen with the Mobileye brand? It might be up to car companies like BMW but we suspect Mobileye will be front-and-almost-center. Their line: Our...

Dropping like a rock: Valiant Pharmaceuticals

Steve’s breakdown: Can you say “95% drop in value in 2 years”? Valiant can and now their biggest shareholder has jumped ship. To say they have a communications problem is a...

Reviving retailer Wet Seal?

Steve’s breakdown: Will it happen? Gordon Brothers spent $3 million to give it a try so so might as well give them a hand. FOOTHILL RANCH, CA & NEW YORK, NY:...

It could start raining Unilever brand ad reviews

Steve’s breakdown: It seems food brands like Hellman’s, Ben & Jerry’s, I Can’t Believe It’s Not Butter & Popsicle would be the part of the company that splits off from the...

Popeyes meets the Burger King

Steve’s breakdown: Whether or not the advertising account will change hands after this acquisition can’t be known but know GSD&M is on notice. ATLANTA, GA: Popeyes Louisiana Kitchen is about to...

Exhaling at Aetna & Humana marketing departments

Steve’s breakdown: With the merger now off, marketing departments at both companies are free once more. I’m sure there were shelved plans at both places so now it’s time to check...

Three Words: Corporate Advertising & 20,000

Steve’s breakdown: I remember when the Dow hit 2,000 in 1987. I also remember what happened 9 months later. (Can you say “CRASH”?) Anyway, we believe it would be a smart...

Waymo is hitting the road solo

Steve’s breakdown: What we mean is Waymo is now an independent company and John Krafcik is the CEO. They are clearly having some communications issues because they are very adamant about...

The Ferrara Candy Co is in play for purchase

Steve’s breakdown: Sometimes companies like Ferrara, to increase their perceived value, punch up marketing. And even if they don’t do that, the new owners will, “bigly”! Read on for more details....

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