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Steve’s breakdown: Like you didn’t see this one coming and didn’t your troops in line . . . ! GlaxoSmithKline plans to split into two businesses — one for prescription drugs and vaccines, the other for over-the-counter products — after forming a new joint venture with Pfizer’s consumer health division. The revamp is the boldest move yet by […]
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Steve’s breakdown: Chicken chain Bojangles’ is going private for $594M. If you’ve ever witnessed this sort of thing, you know the freedom the management will feel when it’s done. Expect lots of changes including an advertising review! It’s been a while since their last one . . . . CHARLOTTE, NC: Chicken-and-biscuits chain Bojangles’ announced Tuesday […]
Steve’s breakdown: Same-day delivery company Deliv raised $40 million in its latest funding round so now their a big-boy company. “Pitch Please” MENLO, PARK, CA: Deliv Inc, an Uber-like startup that uses a fleet of contract drivers to pick up online orders from stores and malls for a fee, said it has raised $40 million in […]
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Steve’s breakdown: The lead here is Speedway, the convenience-store chain operated by Marathon Petroleum and we don’t think they have an AOR. They are spending good money but as you can see from the featured video, not buying good creative. 2nd reason to pitch: They keep expanding into new markets and they have to introduce the […]
Steve’s breakdown: Droga5 won the gaming division of Tencent last July bit was supposed to launch creative last December but it never happened and they don’t even list Tencent as a client on their website. So clearly they are open to use an American agency, mostly because they have to now, so go make friends as they launch QQ Music […]
Steve’s breakdown: Bankruptcy will be a thing of the past for the legendary guitar company on Nov. 1. That’s right, Gibson will also have a new CEO, CMO, CFO & CPO. So, if you know how to play, it’s time to step up to the mic and call these boys!! NASHVILLE, TN: Gibson Brands has announced […]
Steve’s breakdown: Clos du Bois, Mark West, Arbor Mist and Cooks brand wines will soon be open for business, “pitch wise”, as soon as Constellation Brands unloads them. In fact, they might not be the only brands on the block considering Robert Monday in still in their portfolio. VICTOR, NY: Constellation Brands Inc (STZ.N), the U.S. producer […]
Steve’s breakdown: QVC and Home Shopping Network are combining everything and there’s no way both of their agencies will survive. They might even bring in someone brand new. Be the first to ask! WEST CHESTER, PA & SAINT PETERSBURG, FL: QVC and Home Shopping Network are combining their business units in a move that will result in […]
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Steve’s breakdown: Claire’s used to be a $5 million account so get in there now while they are rebuilding and grab that prize. HOFFMAN ESTATES, IL: Claire’s Stores has completed its financial restructuring nearly seven months after it filed for Chapter 11 bankruptcy protection. The jewelry and accessories retailer said it has eliminated approximately $1.9 billion of […]
Steve’s breakdown: The two brands that will be sold off by Campbell’s are Bolthouse Farms and Garden Fresh Gourmet. In addition to those two brands, there’s a lot of moving parts no at Campbell Soup and we suspect there will be more ad agency maneuvering going on in the near future. It’s very complicated. Read on […]
Steve’s breakdown: Lee and Wranger are going to be spun off of VF Corp and left to fend for themselves and we suspect there will be an account review for each brand. The new company doesn’t even have a name yet but that could be a good conversation starter when you call. You might want to […]
Steve’s breakdown: So candy brands Mary Janes, Clark Bars, Mighty Malt Milk Balls, Haviland Thin Mints, Candy Buttons, Slap Stix, and Banana Splits are all for sale. As far we we see, Clark Bar is the big prize here and we suspect whomever takes on these brands will relaunch Clark Bars because they are just F’ing […]
Steve’s breakdown: After 108 years Chanel has opened its books. Is the company is felling a bit randy and anything could be next. Okay . . . How about getting rid of that tired old agency network as an agency? LONDON, UK & NEW YORK, NY: Synonymous with French high fashion and blockbuster Parisian runway shows, Chanel […]
Steve’s breakdown: Pipedrive, a CRM and sales tool, raises $50M to take on Salesforce and Microsoft. Timo Rein is the CEO and ex-salesman. Here’s something you might want to mention to Timo: The very first line of copy in the very first video on their YouTube channel is incorrect. Holy Crap! (most people are not interested in […]
Steve’s breakdown: Lots going on at Supervalu and all their supermarket brands like Cub Foods, Hornbacher’s, Shoppers and ex-brand Farm Fresh stores. These folks have been reOrging for over two years and there’s plenty to chose from so find your low hanging fruit. EDEN PRAIRIE, MN: Supervalu Inc. wants to separate its retail operations and grocery wholesale divisions. The […]
Steve’s breakdown: Rent-A-Center has failed to find a buyer and the company is left very vulnerable. It also leaves their ad agency in the same position. If you can find ways to save the company money and still keep up with sales, you’re a winner! PLANO, TX: Rent-A-Center ended its strategic review and a potential sale of the […]
Steve’s breakdown: The makers of Clark Bar are now going to be revitalized in the same way Hostess, Utz, Chef Boyardee, Pabst Blue Ribbon, Bumble Bee and Vlasic were. The Metropolis family way. So pitch your craziest, smartest underground stuff and you’ll get the meeting. As I alluded to, I think Clark Bar is were the real […]
Steve’s breakdown: So they are selling off TGI Fridays and we don’t think The Richards Group will be able to hold on to the business. The thing about this story is this will take some time before they’ll be ready for your pitch. That doesn’t mean you can’t start drooling. DALLAS, TX: Brunswick Group will […]