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Steve's breakdown: Cole Haan, an ex-client of mine, is going public and one would hope they would use some of that investor money for elevated advertising. Worth a look. GREENLAND,...
Steve's breakdown: So three Colorado breweries have merged and they are combining all marketing efforts. The new company is Brewer’s Co-Hop and Sarah Nelson is the marketing manager. Between the...
Steve's breakdown: SmileDirectClub's possible $8.9 billion IPO should put them on the top of your dental care prospecting list. Well, it should! Who else ya got? NASHVILLE, TN: Online dentistry...
Steve's breakdown: The IPO of Madewell Denim could not only create an account but it will fund the whole thing. LONG ISLAND CITY, NY: J. Crew Group Inc. plans to...
NEW YORK, NY: It could just be a better job offer, but WeWork’s top communications executive, Jennifer Skyler, has announced to her contacts that she is leaving the co-working giant...
Steve's breakdown: Modcloth is gearing up for a Walmart-free future and the attitude of management is ‘We have nothing to lose’. I like that kind of thinking and I bet...
Steve's breakdown: Feeling like a Trump client? Well here ya go. The client, Oscar Health, is in the information-gathering stage and the RFP has not been issued so give Joshua...
Steve's breakdown: Chuck E. Cheese merger plans fell through and you know what that means. They gotta make some hard decisions right now and marketing has to be near the...
Steve's breakdown: It's finally going to happen. Sprint + T-Mobile. What are they going to do with the brands? How are they going to merge marketing departments? What we do...
Steve's breakdown: Kura Sushi USA is going public and everyone is loving it. Not just for the revolving sushi bar but for the cash they could make investing. So why...
Steve's breakdown: "As iHeartMedia goes public, CMO calls on brands to stop using audio the wrong way" is the quote but how is Gayle Troberman going to pull that of?...
Steve's breakdown: With 35 locations, these guys would make a great first restaurant client. And judging by their YouTube channel, they could use the help. COUNTRYSIDE, IL: Cooper's Hawk Winery...
Steve's breakdown: "Drake’s esports team 100 Thieves raises $35 million" is the headline and you know marketing has to be in the mix. But here's the real quote: 100 Thieves...
Steve's breakdown: UTC names new Carrier, Otis CEOs in preparation of the 3 way split that's happening next year. Time to make friends. Carrier spends around $6 million. Otis is...
Steve's breakdown: Barnes & Noble has a new owner and big changes are on the horizon so absolutely look into their advertising activities. This account will be changing hands. Ms....
Steve's breakdown: Charlotte Russe was a 500 store retailer that it went down to zero and is now resurrecting up to 100. Our guess is the new owners will not...
Steve's breakdown: The Real Real consignment retailer is going for $100 million in IPO and we all know retailers gotta advertise. Do they have an agency, hard to say but...
Steve's breakdown: We love it when retailers go public because they can't help themselves from spend money on advertising! CERRITOS, CA: Online fashion retail giant Revolve Group has announced its plans...
Steve's breakdown: We've been talking about MOD Pizza since October and with this $160 million in financing, it may be the last chance to get in there and make your...
Steve's breakdown: Impossible Food just raked in $300 million in financing and you'd think they be interested in a big picture strategy going forward. Dr. Patrick Brown at patrick.brown@impossiblefoods.com...
Steve's breakdown: So Harry's has a new owner but even more importantly, they may need a new campaign. The "Shave, or Don't" campaign is well produced, funny, quirky and completely...
Steve's breakdown: We Company, AKA We Work, has been getting tons of money via investors like SoftBank but now it's time to go public. Will all this pressure to make...
Steve's breakdown: Chewy is going public but the advertising has been in-house. Could this influx of cash move the account into your hands? Worth looking into. Greg Pearson at gpearson@chewy.com...
Steve's breakdown: I'm not really buying this "Go Beyond" campaign. I like that it is aspirational but maybe it's the execution that's falling short. Either way, the funding the company...
Steve's breakdown: Once Chuck E. Cheese merges with Leo Holdings Corp., they plan an IPO and that will, no doubt, spark a review of the restaurants advertising. It has to...
Steve's breakdown: Poised to Exit Bankruptcy, iHeartMedia Files for an IPO and with that, we expect a new agency to be brought on. The radio broadcaster is looking to return...
Steve's breakdown: Grocery Outlet is a decent sized client that will soon be starting a new life. Ya know what new lifes like? Knew relationships. Plus they have a lot...
Steve's breakdown: Garden Fresh Gourmet is getting let loose by Campbell's so line up your ducks for all the marketing changes that will take over the brand. Mike Griffin View at mike@gardenfreshsalsa.com...
Steve's breakdown: Victoria’s Secret’s competition keeps growing. ThirdLove, the online women’s bra and underwear brand known for its inclusive sizing and messaging has completed a $55 million fundraising round. SAN FRANCISCO,...
Steve's breakdown: Pinterest could use their IPO to spread to new markets like teenage boys for example. Just sayin' - let's get crazy! And what do you think about traditional...
https://www.youtube.com/watch?v=ZgcgFP9nGqY Steve's breakdown: We always love a juicy IPO but this one is iconic. Levi Strauss! Take a look . . . SAN FRANCISCO, CA: Levi Strauss & Co. began as...
https://www.youtube.com/watch?v=GrV7BPgSj54 Steve's breakdown: Chemical Financial and TCF Financial are merging and they should probably create a new campaign to tell the masses. And here's the good news, they don't have...
https://www.youtube.com/watch?v=oBxoCFGcTRY Steve's breakdown: There was a 20% stock drop at Red Robin so they're bringing in a CFO from corporate to babysit the brand. (Okay, that was a little harsh...
Steve's breakdown: Like you didn't see this one coming and didn't your troops in line . . . ! GlaxoSmithKline plans to split into two businesses — one for prescription drugs...
Steve's breakdown: We're calling this one for sure. There's no way they keep an expensive agency like Droga5 now that Blue Apron is a Penny Stock!! Jared Cluff at jared@blueapron.com and...
https://www.youtube.com/watch?v=4ywfq3RZxCs Steve's breakdown: Chicken chain Bojangles' is going private for $594M. If you've ever witnessed this sort of thing, you know the freedom the management will feel when it's done. Expect...
Steve's breakdown: Same-day delivery company Deliv raised $40 million in its latest funding round so now their a big-boy company. "Pitch Please" MENLO, PARK, CA: Deliv Inc, an Uber-like startup that...
Steve's breakdown: Wayfair spent $196 to win over each new customer it added over the past year. Stock owners are not happy and a new way must be more fair...
https://www.youtube.com/watch?v=9vEcyeqfi9A Steve's breakdown: The lead here is Speedway, the convenience-store chain operated by Marathon Petroleum and we don't think they have an AOR. They are spending good money but as you...
Steve's breakdown: Droga5 won the gaming division of Tencent last July bit was supposed to launch creative last December but it never happened and they don't even list Tencent as a client on their...
Steve's breakdown: Bankruptcy will be a thing of the past for the legendary guitar company on Nov. 1. That's right, Gibson will also have a new CEO, CMO, CFO & CPO....
Steve's breakdown: Clos du Bois, Mark West, Arbor Mist and Cooks brand wines will soon be open for business, "pitch wise", as soon as Constellation Brands unloads them. In fact, they might...
Steve's breakdown: QVC and Home Shopping Network are combining everything and there's no way both of their agencies will survive. They might even bring in someone brand new. Be the first...
https://www.youtube.com/watch?time_continue=7&v=ulEclI2jVuA Steve's breakdown: MedMen and PharmaCann are now one company and neither has advertising representation. This industry is only going to get bigger and these guys are the top already. Anna Clarke is the...
Steve's breakdown: Claire’s used to be a $5 million account so get in there now while they are rebuilding and grab that prize. HOFFMAN ESTATES, IL: Claire’s Stores has completed its financial...
Steve's breakdown: The two brands that will be sold off by Campbell's are Bolthouse Farms and Garden Fresh Gourmet. In addition to those two brands, there's a lot of moving parts...
Steve's breakdown: Lee and Wranger are going to be spun off of VF Corp and left to fend for themselves and we suspect there will be an account review for each...
Steve's breakdown: So candy brands Mary Janes, Clark Bars, Mighty Malt Milk Balls, Haviland Thin Mints, Candy Buttons, Slap Stix, and Banana Splits are all for sale. As far we we...
Steve's breakdown: After 108 years Chanel has opened its books. Is the company is felling a bit randy and anything could be next. Okay . . . How about getting rid...
https://www.youtube.com/watch?v=Df_LG5LsGeE Steve's breakdown: Pipedrive, a CRM and sales tool, raises $50M to take on Salesforce and Microsoft. Timo Rein is the CEO and ex-salesman. Here's something you might want to mention to...
Steve's breakdown: Lots going on at Supervalu and all their supermarket brands like Cub Foods, Hornbacher’s, Shoppers and ex-brand Farm Fresh stores. These folks have been reOrging for over two years and there's plenty...
https://www.youtube.com/watch?v=Gp__cM2QiLw Steve's breakdown: Rent-A-Center has failed to find a buyer and the company is left very vulnerable. It also leaves their ad agency in the same position. If you can find ways to...
Steve's breakdown: The makers of Clark Bar are now going to be revitalized in the same way Hostess, Utz, Chef Boyardee, Pabst Blue Ribbon, Bumble Bee and Vlasic were. The Metropolis family...
https://www.youtube.com/watch?v=F7SNEdjftno Steve's breakdown: So they are selling off TGI Fridays and we don't think The Richards Group will be able to hold on to the business. The thing about this...
Steve's breakdown: It's another mid-sized bank merger and you know what that means. A lot of people are going to have to be told about the news. All new ads...
Steve's breakdown: It doesn't matter that Papa John's just moved its account to Laundry Service & Olson Engage this winter. The stock is in free-fall and if you have any...
Steve's breakdown: How about that for some design work? Huh? Not bad for a new business guy! Some questions? What makes me think Sprint's current "Sprintern" campaign is being done...
Steve's breakdown: Lowe's CEO Robert Niblick announced he was going to retire and shares jumped 6 percent. Hilarious! Anyway, Lowe's does not have a AOR, just two "Project" shops hired...
Steve's breakdown: It's tough when the guy's name is on the buildings but everyone is in better spirits now that Wynn Resorts can move on. Now to rebrand the whole...
Steve's breakdown: So Spotify is going public (without a IPO) and they expect $1 billion in investments. We expect a very small portion of some of that cash to go...
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