Wall Street is going to force a review

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Merger to Create Agency Review in Shopping

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The Biggest Weed Lead Ever

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Clients coming out of Chapter 11 is go time!

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The birth of a $38 million denim client

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Candy Brands Up For Sales = Sweet Opportunity

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Another WPP client slips on a whole new look

Steve’s breakdown: After 108 years Chanel has opened its books. Is the company is felling a bit randy and anything could be next. Okay . . . How about getting rid...

Candy account gets 2nd life a la Hostess: You In?

Steve’s breakdown: The makers of Clark Bar are now going to be revitalized in the same way Hostess, Utz, Chef Boyardee, Pabst Blue Ribbon, Bumble Bee and Vlasic were. The Metropolis family...

Financial Advertising Account is Born

Steve’s breakdown: It’s another mid-sized bank merger and you know what that means. A lot of people are going to have to be told about the news. All new ads...

CEOs turn from rivals to kindred spirits

Steve’s breakdown: How about that for some design work? Huh? Not bad for a new business guy! Some questions? What makes me think Sprint’s current “Sprintern” campaign is being done...

USA Exclusive: Rental Company Looking at Global Review

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Sprucing-Up advertising for a better Sale

Steve’s breakdown: There might not be a lot of time, legal-wise, because GoPro is looking to sell but in the meantime, some smart and effective advertising that actually make sales...

Football Account Change

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Sports Lead!

Steve’s breakdown: It’s time to call ESPN! With the addition of 22 regional sports networks from Fox, there’s going to be a lot of work to be done. And you...

Reason #2 to get into veggie burgers

Steve’s breakdown: This is the second time Tyson has thrown money at Beyond Meat and to get their money’s worth, we think advertising is key. Beyond Meat does not has...

Is True Religion a Lead?

Steve’s breakdown: After less than four months, True Religion Brand Jeans has emerged from Chapter 11 bankruptcy. Clearly the type of pitch these folks would listen to would have to involve...

Massive Player Enters Marijuana Business

Steve’s breakdown: The company that brings you Corona & Modelo beers just invested $191 Million into Canopy Growth Corporation. That, my friends, is the birth of an advertising account. Be first in...

Chocolate brands likely to be reviewed

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Children’s apparel retailer is taking calls

Steve’s breakdown: Gymboree is the company and their looking at a new life with fresh eyes. Jump Now! SAN FRANCISCO, CA: Gymboree has emerged from bankruptcy with a reduced footprint — and...

$16 million children’s apparel account starts over

Steve’s breakdown: The company is Gymboree and they are coming out of Chapter 11 with about 900 stores. Great time to make the introductions. Dean Silbersack is the contact and he can be...

Can advertising save a stock?

Steve’s breakdown: It’s kinda hitting the fan over at Snapchat and we think a corporate campaign is in order. What’s your opinion? VENICE, CA: Snapchat has seen much of its...

Two brands start over after bad bet

Steve’s breakdown: So are FanDuel and DraftKings going to go for each others throat now that the marriage if off. We think so and new advertising is in order! NEW YORK, NY...

$5 million network account is born

Steve’s breakdown: It’s QVC & HSN joining together to go after giants like Amazon. They’ll need some help with that! WEST CHESTER, PA & SAINT PETERSBURG, FL: Under pressure from...

Going public = Opportunity

Steve’s breakdown: Blue Apron has gone public and will have lots of cash for more serious advertising. It’s worth looking into. Jared Cluff is the CMO and can be reached at jared@blueapron.com. NEW...

Giant retailer gets set free

Steve’s breakdown: Now that Staples doesn’t have stockholders, they are free to do what ever they want. Check into agency relations. FRAMINGHAM, MA: Following months of speculation that the No....

$25 million retail account decides to go it a lone

Steve’s breakdown: Neiman Marcus has taken itself off the block and now they need to put itself back together again. I’m thinking a corporate campaign pitch would be in order. DALLAS,...

Polishing up an iconic brand

Steve’s breakdown: Looks like Ducati is going to have a new owner but before the sale VW might want to polish up brand. It’s worth a call to Laurence Kuykendall, the marketing...

Taking music public

Steve’s breakdown: Spotify look to be the next darling of Wall Street. The IPO of the company is not for a while so get in their now while they’re thinking big....

94 year old big banana has to IPO

Steve’s breakdown: It’s a long story but Dole Foods is going public again. With that invested cash, we suspect shareholders will want to grow the business. How? How about pitching the idea...

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