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Steve’s breakdown: Okay, this one is for the “Not for Nothin'” category. If you knew how many times I’ve heard an agency say “If the client just let us do...
Steve’s breakdown: Footlocker is who “they” are because they just plunked down a sizable investment into Carbon38 which has a cult like following. Lisa Kraynak at lisa@carbon38.com is the Chief Marketing...
Steve’s breakdown: There might not be a lot of time, legal-wise, because GoPro is looking to sell but in the meantime, some smart and effective advertising that actually make sales...
Steve’s Breakdown: At least they will once this Spotify IPO happens. So do the research and get ready to pounce on that account. Right now they have a no-name agency with...
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Steve’s breakdown: It’s time to call ESPN! With the addition of 22 regional sports networks from Fox, there’s going to be a lot of work to be done. And you...
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Steve’s breakdown: This is the second time Tyson has thrown money at Beyond Meat and to get their money’s worth, we think advertising is key. Beyond Meat does not has...
Steve’s breakdown: BARK is going public and this 30-second clip shows you what they are doing with advertising. Clearly, they will step it up a few notches and possibly hire...
Steve’s breakdown: After less than four months, True Religion Brand Jeans has emerged from Chapter 11 bankruptcy. Clearly the type of pitch these folks would listen to would have to involve...
Steve’s breakdown: The company that brings you Corona & Modelo beers just invested $191 Million into Canopy Growth Corporation. That, my friends, is the birth of an advertising account. Be first in...
Steve’s breakdown: Have you seen Chipotle‘s new Queso launch commercial? How gross is that? I don’t know what they’re thinking in Denver but someone has to straighten these people out. Sale are...
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Steve’s breakdown: Here’s the headline: Fast-casual chain, Muscle Maker Grill, looks to raise $20 million as auditors warn about company’s health. Ironic – ain’t it? Anyway, they can’t fix the company without...
Steve’s breakdown: HelloFresh is the company and they’re gunning for Blue Apron. As you can see from the featured video, their advertising is completely forgettable and generic for the category. Give’m a...
Steve’s breakdown: Gymboree is the company and their looking at a new life with fresh eyes. Jump Now! SAN FRANCISCO, CA: Gymboree has emerged from bankruptcy with a reduced footprint — and...
Steve’s breakdown: The company is Gymboree and they are coming out of Chapter 11 with about 900 stores. Great time to make the introductions. Dean Silbersack is the contact and he can be...
Steve’s breakdown: DuPont & Dow Chemical are now DowDuPont. Not sure how they are handling it because, frankly, this merger freaks me out and they’ll probably need to manage that situation. WILMINGTON,...
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Steve’s breakdown: Angry Birds creator is going public and we suspect some of that $2 billion is going to go towards keeping the momentum going with new advertising. SANTA MONICA....
Steve’s breakdown: It’s kinda hitting the fan over at Snapchat and we think a corporate campaign is in order. What’s your opinion? VENICE, CA: Snapchat has seen much of its...
Steve’s breakdown: So are FanDuel and DraftKings going to go for each others throat now that the marriage if off. We think so and new advertising is in order! NEW YORK, NY...
Steve’s breakdown: Time to call David’s Bridal or Brides by Demetrios or maybe Impression Bridal because bridal dress company Alfred Angelo, with lots of orders to fill, just closed its doors. It’s a once in...
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Steve’s breakdown: It’s QVC & HSN joining together to go after giants like Amazon. They’ll need some help with that! WEST CHESTER, PA & SAINT PETERSBURG, FL: Under pressure from...
Steve’s breakdown: Blue Apron has gone public and will have lots of cash for more serious advertising. It’s worth looking into. Jared Cluff is the CMO and can be reached at jared@blueapron.com. NEW...
Steve’s breakdown: Now that Staples doesn’t have stockholders, they are free to do what ever they want. Check into agency relations. FRAMINGHAM, MA: Following months of speculation that the No....
Steve’s breakdown: Cablevision and Optimum are two brands this company owns. Obviously they already have agencies but the $1.9 billion they just raised could be put to use for some...
Steve’s breakdown: Neiman Marcus has taken itself off the block and now they need to put itself back together again. I’m thinking a corporate campaign pitch would be in order. DALLAS,...
Steve’s breakdown: What is Tiffany to do with Lady Gaga? Sales are down, the stock is down and shareholders are making noise. Maybe they didn’t utilize her correctly. Maybe they shouldn’t have used her...
Steve’s breakdown: Looks like Ducati is going to have a new owner but before the sale VW might want to polish up brand. It’s worth a call to Laurence Kuykendall, the marketing...
Steve’s breakdown: Spotify look to be the next darling of Wall Street. The IPO of the company is not for a while so get in their now while they’re thinking big....
Steve’s breakdown: It’s a long story but Dole Foods is going public again. With that invested cash, we suspect shareholders will want to grow the business. How? How about pitching the idea...
Steve’s breakdown: Buffalo Wild Wings has got share holders, takeover operators and financial news commentators talking. Is it hitting the fan? Maybe but we all know great advertising can fix anything 😀...
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Steve’s breakdown: But that doesn’t mean all things Yahoo & AOL will lose their brand. But they all have new owners and that could mean an as review now that...
Steve’s breakdown: Looks like Danone has to unload Stonyfield Farms to buy WhiteWave foods. This news actually makes this post a 2fer – lead wise. Anyway, check into Stoneyfield. I...
Steve’s breakdown: Like chickens without heads the shareholders are acting with Darden’s purchase of Cheddar’s Scratch Kitchen. ~See, I told ya~ The point is Cheddar’s will now have deep pocket for advertising....
Steve’s breakdown: But what’s going to happen with the Mobileye brand? It might be up to car companies like BMW but we suspect Mobileye will be front-and-almost-center. Their line: Our...
Steve’s breakdown: Can you say “95% drop in value in 2 years”? Valiant can and now their biggest shareholder has jumped ship. To say they have a communications problem is a...
Steve’s breakdown: Will it happen? Gordon Brothers spent $3 million to give it a try so so might as well give them a hand. FOOTHILL RANCH, CA & NEW YORK, NY:...
Steve’s breakdown: It seems food brands like Hellman’s, Ben & Jerry’s, I Can’t Believe It’s Not Butter & Popsicle would be the part of the company that splits off from the...
Steve’s breakdown: Whether or not the advertising account will change hands after this acquisition can’t be known but know GSD&M is on notice. ATLANTA, GA: Popeyes Louisiana Kitchen is about to...
Steve’s breakdown: With the merger now off, marketing departments at both companies are free once more. I’m sure there were shelved plans at both places so now it’s time to check...
Steve’s breakdown: Judging by their social media, it’s clear J.Jill does not use an ad agency. Couple that with this IPO and it’s time to charge! QUINCY, MA: J.Jill Group is...
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