News: Financial news leak

7 Beverage brands will go into review

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8 majors brands with a clean slate

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This is how Not to revive a revered brand

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A to be rebranded credit union to pitch

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Bank merger can create an ad review

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Bank merger = possible ad review

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Power Account is Ready for your Pitch

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Spanish Language Lead

Steve’s breakdown: Univison has new owners and who knows if their ad agencies can survive the change. Worth check out! NEW YORK, NY: Spanish-language broadcaster Univison has sold a majority stake to an investment group led by Searchlight Capital Partners and ForgeLight. (Adweek) The deal valued Univision at less than $10 billion, including debt, according to […]

IPOs mean advertising funding is on the way: Fashion Retail

Steve’s breakdown: Ya gotta keep an eye on client IPOs. Cole Haan, an ex-client of mine, is a great client and has been getting more edgy with the advertising, which is nice . . . Jack Boys is the CEO and Megan Lindstrand is Vice President of Global Marketing. GREENLAND, NH: Cole Haan is the […]

Lots of agencies are getting fired very soon so start your engines

Steve’s breakdown: We hate to say things about agencies getting fired but let’s face it, not every agency servicing T-Mobile & Sprint are going to survive the merger. They just won’t so get your research team together and pick you targets and start writing those decks! BELLEVUE, WA & OVERLAND PARK, KS: The federal judge […]

Joshua Kushner Client Review

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Merging banks have a branding challenge

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Birth of a huge new Healthcare Client

Steve’s breakdown: Like you didn’t see this one coming and didn’t your troops in line . . .  ! GlaxoSmithKline plans to split into two businesses — one for prescription drugs and vaccines, the other for over-the-counter products — after forming a new joint venture with Pfizer’s consumer health division. The revamp is the boldest move yet by […]

Client Needs a Cheaper Agency: Stat!

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