Going Face-to-BotFace with the Competition

The questions was all summer: Why is this Steve Ratti Guy hiding? Actually, it’s the other way around. Steve decided the automatization of his craft needed to be met Face-to-BotFace!...

The Greatest Idea Ever!

Steve’s breakdown: We don’t do creative reporting unless it’s so terrible we believe the agency is going to get fired. Remember PetSmart? Anyway, BBDO Toronto & Whiskas just knocked it out...

Candy Brands Up For Sales = Sweet Opportunity

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100 Political Accounts in Play

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3/4 of everyone is going into review

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Four Booze Brands to get Bumped: Ad Review Expected

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New Business, GDPR & European Clients

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Bookies Lose, You Win!

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How to ride the new wave in Beer is Clear

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Big Beer Still Hasn’t Figured it Out

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Steal This Idea from Harley-Davidson

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The Fall of Sir Martin & The Rise of Opportunity

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We Hope You Saw This

Steve’s breakdown: Here’s the headline “Amazon Launches Search Services For Small Agencies Through Alexa.com” We are not talking about agency searches – we’re talking about a service to help with...

Hold on to your drug money!

Steve’s breakdown: Just a little “State of Prescription Drug Advertising” update. Our advice, if you’re in it, start pitching the over-the-counter stuff. If you’re thinking of getting into it, treat...

200% growth in 2 years: That’s a wave to catch

Steve’s breakdown: In a report titled “Food Halls of North America,” Cushman & Wakefield projected that there will be 300 or more “major” food halls of 10,000 sq. ft.-50,000 sq. ft....

And so begins the Blockchain boom

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Why we don’t aggregate our content

Because it’s bad business Aggregating pushes out lots of information that’s not usable like when another agency wins an account. That’s not a lead. It’s actually an anti-lead! Aggregation also...

The tragic Trump Bump in Billboard Advertising

Steve’s breakdown: It’s time to take it to the streets y’all! If you’re pitching a client or wanting to pitch a client, whatever, now is the time to make that...

190 New CMOs: Which ones are you pitching?

Steve’s breakdown: Yeah, that’s right! We’re listing 190 CMO changes here along with a great study about where they come from and where they go, who’s hiring and from what...

Time to repitch every Lux brand you’ve met

Steve’s breakdown: Seems Ralph Lauren’s move into digital has sparked a fire in the Luxury marketing marketplace. It’s time to go back to every Lux brand you’ve pitched in the...

Trouble in client/agency paradise?

Steve’s breakdown: As many of you know, some client/agency relationships can start breaking up within the first year. So with that, here’s a list of clients who awarded accounts in the...

Go after every marketing client of this consulting firm

Steve’s breakdown: McKinsey was just fired by Coca-Cola South Africa and we suspect more Coke companies will be following suit. Once that wave starts rolling it’s time to start plucking every marketing...

A better “Viagra” is on the way

Steve’s breakdown: Not using a pun in that headline was really difficult. Writing this entire breakdown is really difficult. Do you see how many traps there are? But I have...

Anti-Harassment Campaign

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Two Words: Strip Clubs

Steve’s breakdown: Just heard this last night walking by my TV on the local news . . . . Did you know Strip Clubs get sued all the time because...

2018 Elections = hundreds of Ad Reviews start now

Steve’s breakdown: Here are just the DC congressional races for New Jersey. Find your candidate and get busy! Here’s the link for races in House of Reps nationwide: 2018 Below is what’s...

Breweries: The Category that scored Election Day

Steve’s breakdown: Whether you agree with Tuesday’s election results or not, it was a good day for Breweries & Brew pubs. So start doing the research in your neck-of-the-woods and...

Confidential RFP in Healthcare

Steve’s breakdown: Deadline for the signed NDA is Nov. 1. Deadline for proposals is Nov. 24. A modified version of the RFP — with all references to the company name and contact...

Introducing MadWallSt.com

Hey Guys, We’re launching a new service for you investors out there. As you all know, sometimes we spot a new advertising campaign that is a complete miss. In fact,...

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