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Steve’s breakdown: From the Not for Nothin’ file . . . Guys, I know you think TicTok is just soooo cool. I know, I know . . . but please […]
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Steve’s breakdown: Cannabis Media Council has a partnership with Hearst Newspapers will put the campaign in mainstream media outlets. Now your cannabis client or perspective client has a ally so […]
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Steve’s breakdown: Fresh from AdWeek. I don’t agree with all of it (mostly because it’s not a great system for indy agencies) but the article is worth a look. EVERYWHERE, […]
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Steve’s breakdown: The U.S. is banning the sale of communications equipment made by Chinese companies Huawei and ZTE and restricting the use of some China-made video surveillance systems, citing an […]
Steve’s breakdown: We’re not talking about any crypto client’s advertising but everything else is so maybe having a strategic agency around might help them. (AKA not spending on Arena Naming […]
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Steve’s breakdown: From our “Not for Nothin'” file . . . whether you’re pitching a social media account, have a social media client or are just freaked-out by the country […]
Steve’s breakdown: Just a little somethin’-somethin’ to think about to start your week. “When the agency-client relationship is like forcing a square peg into a round hole”. EVERYWHERE, USA: Just […]
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Steve’s breakdown: That’s good news for smaller ad agencies. Take advantage . . . EVERYWHERE, USA: Most small business owners expect a recession, and many are cutting back on expenses […]
Steve’s breakdown: The big agencies and search consultants are peeing their pants because of lame reasons. Time to pick up steam and take what they’re not pitching. SUPPOSEDLY, EVERYWHERE, USA: […]
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Steve’s breakdown: 4A’s and ANA surveyed marketers and agencies on what’s important. Read on . . . EVERYWHERE, USA: Pitching for new business is filled with problems. Pitches are too […]
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Steve’s breakdown: The 2022 annual Loyalty Leaders List gives the loyalty rankings for the top 100 brands, out of the 1,624 brands we assessed in a cross-category analysis of 142 […]
Steve’s breakdown: We call BS on this report. Destination account reviews alone make up for all the clients the stuck their heads in the sand. EVERYWHERE, USA: Landing new business […]
Steve’s breakdown: We shared the worst songs to ever appear in ads. Now, here are some of the most inspired tracks used to sell everything from cars and kicks to California […]
Steve’s breakdown: Time to rethink your priorities if you landed on this list . . . EVERYWHERE, USA: The report, released in partnership with Comms Declare, charts 15 years of […]
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Steve’s breakdown: This is just a little wisdom from the industry. “You want them to say ‘yes’ to an attractive opportunity—not “no” to an ugly process” EVERYWHERE, USA: Top agencies […]
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Steve’s breakdown: The headline is: Planet Fitness appointed Barkley its agency of record after 11 months of working with a bespoke team at Publicis. I have been saying for years […]
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Steve’s breakdown: If I were to pick one of these clients to approach, it would be tinder. Harris Beber, chief marketing officer, Waze Waze As the Google-owned navigation app seeks […]
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Steve’s breakdown: Don’t know if the Supreme Court is doing the republicans any favors voter turn-out wise. They just turned the complacent Democratic base and in one day, turned them […]
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Steve’s breakdown: Remember when the advertising industry had an unwritten law that we wouldn’t do liquor TV or Radio advertising. It lasted for decades. Then there’s the idea of not […]
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Steve’s breakdown: My opinion on this is it depends on the amount of resources it will take to win the business. Plus accounts like this usually come with a lot […]
Steve’s breakdown: Sometimes we just like to pass along research. Here’s some from R3. I personally don’t agree with lots of what’s said in the article but I’ll be happy […]
Steve’s breakdown: Here’s some good news regarding clients counting on ad agencies instead of doing it in-house. EVERYWHERE, USA: A majority (58%) of CMOs are comfortable or very comfortable developing […]