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The questions was all summer: Why is this Steve Ratti Guy hiding? Actually, it’s the other way around. Steve decided the automatization of his craft needed to be met Face-to-BotFace!...
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Steve’s breakdown: We don’t do creative reporting unless it’s so terrible we believe the agency is going to get fired. Remember PetSmart? Anyway, BBDO Toronto & Whiskas just knocked it out...
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Steve’s breakdown: That’s the headline of a recent Forbes article that sighted a survey of 150 marketers about there personal experience with the pitch process. This is terrible for many...
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Steve’s breakdown: There’s a war on dogs at United Airlines so it’s open season to pitch all dog loving companies. Even if they are not in the airline business, this...
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Steve’s breakdown: Does anybody else feel like Nike is just walking-on-eggshells right now? They certainly have their problems in-house and now with the Converse account just getting slided over to...
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Steve’s breakdown: For you “idea” agencies out there . . . MAC, NARS, Kylie Cosmetics by Kylie Jenner and Urban Decay are the brands that could be using a busted bootlegging ring...
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Steve’s breakdown: Here’s the headline “Amazon Launches Search Services For Small Agencies Through Alexa.com” We are not talking about agency searches – we’re talking about a service to help with...
Steve’s breakdown: Just a little “State of Prescription Drug Advertising” update. Our advice, if you’re in it, start pitching the over-the-counter stuff. If you’re thinking of getting into it, treat...
Steve’s breakdown: The Brewers Association just published their list of the top fastest growing craft brewers. See who’s in your neck of the woods and get to work. EVERYWHERE, USA: The Brewers Association...
Steve’s breakdown: In a report titled “Food Halls of North America,” Cushman & Wakefield projected that there will be 300 or more “major” food halls of 10,000 sq. ft.-50,000 sq. ft....
Steve’s breakdown: So Uber is buying the electric bicycle startup JUMP Bikes and they have no agency. And that’s not all, this bike sharing segment is exploding. We even have one operating in...
Real Simple: If you have a client that publicly advocates for a certain side of a social issue, you should use that to leverage your position to pitch additional clients....
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Because it’s bad business Aggregating pushes out lots of information that’s not usable like when another agency wins an account. That’s not a lead. It’s actually an anti-lead! Aggregation also...
Steve’s breakdown: It’s time to take it to the streets y’all! If you’re pitching a client or wanting to pitch a client, whatever, now is the time to make that...
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Steve’s breakdown: Yeah, that’s right! We’re listing 190 CMO changes here along with a great study about where they come from and where they go, who’s hiring and from what...
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Steve’s breakdown: Seems Ralph Lauren’s move into digital has sparked a fire in the Luxury marketing marketplace. It’s time to go back to every Lux brand you’ve pitched in the...
When I first saw this spot it grabbed me with both hands. I was trying to guess which auto maker had the guts to air this campaign. I thought about...
Steve’s breakdown: As many of you know, some client/agency relationships can start breaking up within the first year. So with that, here’s a list of clients who awarded accounts in the...
Steve’s breakdown: McKinsey was just fired by Coca-Cola South Africa and we suspect more Coke companies will be following suit. Once that wave starts rolling it’s time to start plucking every marketing...
Steve’s breakdown: Without a doubt, CES has more potential account leads than any other trade show and if you get lucky, the right account win can take your agency to...
Steve’s breakdown: Not using a pun in that headline was really difficult. Writing this entire breakdown is really difficult. Do you see how many traps there are? But I have...
Steve’s breakdown: Drugs, smoking, drinking, gambling and now . . . drumroll . . . Phone Addiction. Plans are being put together by manufactures, government agencies and non-profits to combat...
Steve’s breakdown: All of these companies are worth looking into because, you know, retail has to advertise. Plus new CEOs tend to shake things up and they can do it...
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Steve’s breakdown: Just heard this last night walking by my TV on the local news . . . . Did you know Strip Clubs get sued all the time because...
Steve’s breakdown: So the $1000 Mate 10 Pro phone is in talks with AT&T to launch in the USA. They have a few other continents to hit first but we suspect...
Steve’s breakdown: The Advertising Hall of Fame induction given by the AdClub of New Jersey is tonight. They required an Introduction Video for the event. Here’s what the team came...
Steve’s breakdown: Here are just the DC congressional races for New Jersey. Find your candidate and get busy! Here’s the link for races in House of Reps nationwide: 2018 Below is what’s...
Steve’s breakdown: Whether you agree with Tuesday’s election results or not, it was a good day for Breweries & Brew pubs. So start doing the research in your neck-of-the-woods and...
Steve’s breakdown: Deadline for the signed NDA is Nov. 1. Deadline for proposals is Nov. 24. A modified version of the RFP — with all references to the company name and contact...
Steve’s breakdown: You probably noticed that the number of account reviews has dropped significantly that past few weeks but the number of companies looking for CMOs has skyrocketed. Check it...
Steve’s breakdown: Tobacco firms to begin airing court-mandated, self-critical ads. No word on who’s doing the work for each company but tens-of-millions will be spent. Philip Morris, who makes Marlboro, is based...
Hey Guys, We’re launching a new service for you investors out there. As you all know, sometimes we spot a new advertising campaign that is a complete miss. In fact,...
Steve’s breakdown: We don’t like to get political but the President is making it real easy. If soviet spies & nazis are on your Bozo-no-no list, you might want to...
Steve’s breakdown: Ultra-Luxury brand are pairing up to offer one-time deals and we are sure these companies would love to hear your ideas for the next grand coupling. Make this...
Steve’s breakdown: Seems there’s 8 million people out there with motorcycle licenses who don’t have a motorcycle. Harley is going to try to wake these people up but any motorcycle company...
Steve’s breakdown: Time to call David’s Bridal or Brides by Demetrios or maybe Impression Bridal because bridal dress company Alfred Angelo, with lots of orders to fill, just closed its doors. It’s a once in...
Steve’s breakdown: Yeah that’s right, an umbrella-sharing startup that lost nearly 300,000 umbrellas in a matter of weeks. Like they thought people were going to leave umbrellas at an umbrella...