What to Watch in Fashion in 2020

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It’s Poaching Clients Season at . . .

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Let’s get one thing straight: I’m a bleeding heart capitalist

Steve’s breakdown: Sometimes ya just gotta say your piece. The government could take a dump right on the must trusted brand in America. Who’s that? The United States Postal Service. And how are they going to do this dirty work? By making it a private company. Click here for that story. We all know what […]

This is the kind of political advertising we all should be pitching (free to see)

Steve’s breakdown: Everything is perfect about this ad. Growing up as a centrist republican, I wish some republicans were in this ad but otherwise, it’s perfect. We should all be pushing to do such advertising and pitching it when ever we have an opportunity. So pick a universal truism and go for it with all […]

No Gun Memo = New Biz Opportunity

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digeRatti with Steve Ratti: Horror Stories from the Conference Room (free to watch)

Hosted by Steve Ratti, digeRatti is a place for new business professionals of the advertising industry to talk career, strategies but most importantly, about their pitching horror stories from the conference room. Hilarious & heartbreaking! Each episode features a career new business veteran and this month Steve welcomes Brian Martin of Project Worldwide to Ratti […]

RTD coffee brand is coming to America

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Time to get into OTC drugs & supplements

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QSR dirt on the top 26 chains

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Eight new CMOs you might want to contact

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Pitch Idea to Reach Millennials

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From the “What the Sam Hell is going on here” Department

Steve’s breakdown: Laundry that smells fresh forever gets washed less. Don’t ya think? It’s the opposite of almost all CPG advertising in the past 50 years. So how is this information a lead? It’s not information. It’s real and you can use it for evil. We’re supposed to be doing it anyway . . . Remember […]

How to Pitch a Shark

Steve’s breakdown: One of our fans sent this report over and thought it would be interesting to all the “Pitchers” out there. Enjoy. EVERYWHERE, USA: Shark Tank is one of the most popular shows on television right now, and there are several reasons why. Viewers love the idea of normal people chasing the “American Dream” […]

Monday’s “so many new CMOs to pitch from” Report

So in no particular order, here are 16 companies with new marketing folks worth your time: Unilever CMO Announces Retirement Keith Weed, Unilever’s renowned chief marketing and communications officer, will retire in May 2019, he announced via Twitter. He has been with the company for 35 years. Weed has been an outspoken advocate for marketing […]

UPDATE: We See an Opportunity in Porn

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3 Words: Non-Alcoholic Beer

Steve’s breakdown: We’ve said for years advertising non-alcoholic beer takes a different mindset and we believe both Heineken and Pabst should hire separate agencies for their coming launches. First thing they should do is not make it look like non-alcoholic beer but they’ll probably mess that up right from the start. EVERYWHERE, USA: In an effort […]

The Douchebag Factor is not enough

Steve’s breakdown: Considering every latenight show makes fun of every guy who vapes, you’d think the trend would slowdown. That said, the FDA is cracking down on the e-cigarette industry and we think this is a great time to reach out to those in the crosshairs. Pick one: the Juul, NJOY, Rejuve, Vap Hub and […]

Jump on this bandwagon & take a free ride on their ad dollars

Steve’s breakdown: The ‘Vote Every Day’ campaign from 25 brands urges support for cause-driven companies. Great idea! Now it’s your turn to start agreeing with the cause and, by association, reap the benefits. So jump on it kemosabe! YOUR CLIENTS, USE: A group of Certified B Corps brands have launched “Vote Every Day,” a campaign that […]

2020 campaigns “started” last Wednesday: Want In?$

Steve’s breakdown: So who’s already running for President? Who cares – right? I’ll tell ya who, the folks with lots of cash who want Trump out. So start with the BIG money bags and work your way down as they drop out . . . . I think. ALL OVER THE PLACE, USA: Mark Cuban […]

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