Region: Everywhere USA

Top 25 cigars to pitch

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Great Time to Pitch a College

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Why agency account reviews are set to continue their rapid pace in 2022

Steve’s breakdown: Two years of changing consumer priorities has led brands to rethink how they go to market and the outside expertise needed to get there. EVERYWHERE, USA: Last year was full of headline-grabbing account reviews and consolidations, as blue-chip brands such as Coca-Cola, Facebook/Meta and Unilever shifted billions of dollars in business to new agencies or consolidated accounts at existing roster agencies. […]

Report: Beer & Bev Releases

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Beer/Bev Launch Report

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Start-Ups: What are they good for?

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Brew/Bev Launch Report

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Beverage Releases Report

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Beer/Drinks Launches & purchases

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10 Beer/Bev Launches

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Beer/Bev Launch Report

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Mergers & Acquisitions Report

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Just a quick list of new CMOs

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Beer Launch Report

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Beer Launch Report

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As if you didn’t know: supply chain issues are messing with advertising

Steve’s breakdown: They are talking about some clients cutting ad budgets by 50%. Sounds terrible but keep in mind that’s mostly media spending. If you’re a creative shop, keep pitching more ideas to place on cheap/free media! Advertisers can let their brands “go black”. BTW: There are a lot of links in this article to […]

Beer launches report

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Our weekly beer launches report

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Here’s our weekly Beer Launches report

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5 Brew Launches For Ya

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9 Mergers & Acquisitions To Take A Look At

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Five acquisitions to look into

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16 brew staoies to look into

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Great News In The World Of Pitching

Steve’s breakdown: Well the 4As did something great. They released an agency review participation contract to curb ghosting and other bad practices. As if it wasn’t bad enough to wait weeks for a decision, never hearing anything has got to stop and here’s how! EVERYWHERE, USA: The 4A’s is releasing an agency review participation agreement […]

A 6 Pack of Brewing Story Leads

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7 Craft Brew News Leads

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There’s a Green Account for Your Agency in Boosting Fuel Economy

Steve’s breakdown: “The Biden administration wants automakers to raise gas mileage and cut tailpipe pollution between now and model year 2026” is the line but what does it mean new business wise. It means pitching green – green – green to auto and every industry who want to go green. This wave is not going […]

Sale of Marlboro Ranch Snuffs Out Smokers’ Vacation Dreams

Steve’s breakdown: Cigarette maker Philip Morris USA sold the Montana property and some are disappointed; ‘I decided now’s a good time to try to quit’ Is this the last nail? Depends on your perspective . . . MONTANA: Christine Dorgan has a box full of swag and gear she ordered with points from the back […]

3 Booze Biz Happenings Worth Looking Into

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Maybe it’s time for your merger

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The CMOs to watch in 2021

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We knew beer branded hard seltzer would not fly: Pitch all the others

Steve’s breakdown: When Bud Light Hard Seltzer came out, we weren’t buying it and called it lazy. (see our post below) Now Coors Seltzer is throwing in the towel and the company has concluded beer branded seltzers is a none starter. DUH!!! So what’s the lead here? Go after all the rest; especially the new […]

Greatest Idea: Pitch this to your clients

Steve’s breakdown: We know it’s stupid to say “that’s a great idea – pitch it to your clients”. I mean, we’re not stupid but maybe a little. The thing here is, if “Joey no Brainy” can get a concept & execute it in no time flat, that’s a thing!  Just sayin’. This one: Betting on […]

Brand reputation declines = Opportunity

Steve’s breakdown: This is the 2021 Axios Harris Poll 100 link but what we’re looking at are the companies who need help. We’ve written about some of them in the past weeks/months but here are numbers regarding reputation declines. Biggest year-over-year declines: Fox (-6.14%), TikTok (-5.21%), Google (-5.03%), Adidas (-4.63%), Delta Air Lines (-3.98%), Sears (-3.95%), […]

What to do with fossil fuel clients?

Steve’s breakdown: “Can young creatives convince Big Advertising to ditch Big Oil?” Good question! If you go to the Clean Creatives website, you can find this list of companies they want all ad agencies to drop as clients. There’s 14,105 of them. True, many don’t use ad agencies but many do. So what are you […]

Travel and Tourism is on Fire

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Farsi da parte pantalone indossare commedia dell’arte: It’s time to Charge!

Steve’s breakdown: “Setup’s third annual Marketing Relationship Survey sought insight from major brand and agency leaders and found 1/3 are considering an agency change.” That statement could scare some agencies but make the hungry ones drool. EVERYWHERE, USA: Nearly one-third of U.S. brands may be contemplating switching up their ad agency in the next six […]

Millennials reveal their favorite brands

Steve’s breakdown: There’s a lot here to unpack but it’s worth a look. EVERYWHERE, USA: Millennials still can’t get enough of Apple, Nike, and Amazon. Marketing agency Moosylvania has once again compiled its “Millennials’ Top 100 Brands” based on a survey of 1,000 millennial consumers. While some of the top brands stick around year after […]

Coming to a boil: Black-owned media companies

Steve’s breakdown: If you are asking how this news is a new business lead, then it’s probably not. On the other hand, we believe there are dozens of possible ways to turn this into an agency opportunity. Let me know what you think . . . Here’s the headline that came out yesterday: If You […]

Time to hit up the Chicken Littles

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