Region: Everywhere USA

Steve’s breakdown: Well the 4As did something great. They released an agency review participation contract to curb ghosting and other bad practices. As if it wasn’t bad enough to wait weeks for a decision, never hearing anything has got to stop and here’s how! EVERYWHERE, USA: The 4A’s is releasing an agency review participation agreement […]

Steve’s breakdown: We know it’s stupid to say “that’s a great idea – pitch it to your clients”. I mean, we’re not stupid but maybe a little. The thing here is, if “Joey no Brainy” can get a concept & execute it in no time flat, that’s a thing!  Just sayin’. This one: Betting on […]

Steve’s breakdown: And now for some good news! EVERYWHERE, USA: Ad giants like WPP and Omnicom are hiring again across departments after a crushing 2020. Agencies including VMLY&R, R/GA, and The Martin Agency have open roles at a variety of levels. But some recruiters say finding candidates to fill the roles has been difficult. After […]

Steve’s breakdown: “Setup’s third annual Marketing Relationship Survey sought insight from major brand and agency leaders and found 1/3 are considering an agency change.” That statement could scare some agencies but make the hungry ones drool. EVERYWHERE, USA: Nearly one-third of U.S. brands may be contemplating switching up their ad agency in the next six […]

Steve’s breakdown: There’s a lot here to unpack but it’s worth a look. EVERYWHERE, USA: Millennials still can’t get enough of Apple, Nike, and Amazon. Marketing agency Moosylvania has once again compiled its “Millennials’ Top 100 Brands” based on a survey of 1,000 millennial consumers. While some of the top brands stick around year after […]

Steve’s breakdown: If you are asking how this news is a new business lead, then it’s probably not. On the other hand, we believe there are dozens of possible ways to turn this into an agency opportunity. Let me know what you think . . . Here’s the headline that came out yesterday: If You […]

Steve’s breakdown: Agencies ask me about search consultants all the time. The main thing about these folks is you should be aware of them. Maybe even make friends with them. This is especially important if you are an Independent Agency because they always call the giant holding companies like WPP, IPG etc first. On the […]

Steve’s breakdown: Just a little something from The Wall Street Journal we thought would be interesting. EVERYWHERE, USA: New research suggests having a model look away from the camera makes an emotional ad more effective; the opposite is true of an ad designed to be informative To make an ad more effective, sometimes it pays […]

Steve’s breakdown: Say what you want but last Wednesday “is a day that will live in infamy”, to quote FDR, and corporate America is just not having it. So where’s the new business lead? It’s a moving target but there will be a lot of cash that’s not going where it was planned to go […]

Steve’s breakdown: Nobody’s leaving 2020 unscathed — especially marketers. But according to CallRail’s research, many agencies weathered storm after storm surprisingly well. They surveyed 167 global digital marketing agency leaders and found that many actually expect increased revenue from 2019. Those who profited most reassessed and reevaluated their businesses. This report reveals the steps they […]

. . . because we can see the end is sight. Steve’s Just Sayin’: This is no time to muddle through work. Yeah, a lot of us did during the summer but now it’s time to power through! So here’s the plan: Be the first to contact that perfect client for your agency we write […]

Steve’s breakdown: Just wanted to share this good news to most or our membership. That’s right, most of our members are not part of a holding company and it is our hope more will split away from the lumbering behemoths. BTW: The image is from a presentation given by an executive of the indie agency […]