The Douchebag Factor is not enough

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Singles’ Day is Tomorrow

Steve’s breakdown: Being proud about being single is what it’s all about and all your clients should be “Doing” it! I could be like getting a whole new account on...

Is this just one giant Ad for Radio

Steve’s breakdown: If you know a radio station, company or conglomerate, this demonstration of the AI Anchor has done all the work for you in regards to coming up with...

Nine Regional RFPs

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Time to pitch an Irish whiskey

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Going Face-to-BotFace with the Competition

The questions was all summer: Why is this Steve Ratti Guy hiding? Actually, it’s the other way around. Steve decided the automatization of his craft needed to be met Face-to-BotFace!...

The Greatest Idea Ever!

Steve’s breakdown: We don’t do creative reporting unless it’s so terrible we believe the agency is going to get fired. Remember PetSmart? Anyway, BBDO Toronto & Whiskas just knocked it out...

Candy Brands Up For Sales = Sweet Opportunity

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100 Political Accounts in Play

Steve’s breakdown: All 435 House seats are being contested in 2018 and that means big money. According to 270 To Win, 100 of those seats are “Competitive 2018 House Races”....

3/4 of everyone is going into review

Steve’s breakdown: Just an FYI Y’all! 1) Nearly three-quarters (74%) of major multinational brands are reviewing their current agency arrangements, according to newly-published research by the World Federation of Advertisers (WFA) and...

Four Booze Brands to get Bumped: Ad Review Expected

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New Business, GDPR & European Clients

Steve’s breakdown: The GDPR is now so trending on Google it’s beating out Beyoncé. Our point is Americas are freaking out which makes us think pitching European clients who do business...

Bookies Lose, You Win!

Steve’s breakdown: There are over 20 states that will probably start sports betting and you need to find the players before the competition does. These guys will be spending real...

How to ride the new wave in Beer is Clear

Steve’s breakdown: It’s Hard Seltzer. I even did some personal local research on this one. I asked every bartender and booze store in town and these Hard Seltzers are what’s...

Big Beer Still Hasn’t Figured it Out

Steve’s breakdown: There’s a hundred ways to come at this beer issue but the main driver is ideas and that’s what agencies do best. The big guys always take the...

Steal This Idea from Harley-Davidson

Steve’s breakdown: We do not condone stealing ideas but sometimes doing so is truly the purest form of flattery. Pitch this to everyone everytime everywhere! We just hope Harley-Davidson doesn’t turn...

The Fall of Sir Martin & The Rise of Opportunity

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We Hope You Saw This

Steve’s breakdown: Here’s the headline “Amazon Launches Search Services For Small Agencies Through Alexa.com” We are not talking about agency searches – we’re talking about a service to help with...

Hold on to your drug money!

Steve’s breakdown: Just a little “State of Prescription Drug Advertising” update. Our advice, if you’re in it, start pitching the over-the-counter stuff. If you’re thinking of getting into it, treat...

200% growth in 2 years: That’s a wave to catch

Steve’s breakdown: In a report titled “Food Halls of North America,” Cushman & Wakefield projected that there will be 300 or more “major” food halls of 10,000 sq. ft.-50,000 sq. ft....

And so begins the Blockchain boom

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Why we don’t aggregate our content

Because it’s bad business Aggregating pushes out lots of information that’s not usable like when another agency wins an account. That’s not a lead. It’s actually an anti-lead! Aggregation also...

The tragic Trump Bump in Billboard Advertising

Steve’s breakdown: It’s time to take it to the streets y’all! If you’re pitching a client or wanting to pitch a client, whatever, now is the time to make that...

190 New CMOs: Which ones are you pitching?

Steve’s breakdown: Yeah, that’s right! We’re listing 190 CMO changes here along with a great study about where they come from and where they go, who’s hiring and from what...

Time to repitch every Lux brand you’ve met

Steve’s breakdown: Seems Ralph Lauren’s move into digital has sparked a fire in the Luxury marketing marketplace. It’s time to go back to every Lux brand you’ve pitched in the...

Trouble in client/agency paradise?

Steve’s breakdown: As many of you know, some client/agency relationships can start breaking up within the first year. So with that, here’s a list of clients who awarded accounts in the...

Go after every marketing client of this consulting firm

Steve’s breakdown: McKinsey was just fired by Coca-Cola South Africa and we suspect more Coke companies will be following suit. Once that wave starts rolling it’s time to start plucking every marketing...

A better “Viagra” is on the way

Steve’s breakdown: Not using a pun in that headline was really difficult. Writing this entire breakdown is really difficult. Do you see how many traps there are? But I have...

Anti-Harassment Campaign

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Two Words: Strip Clubs

Steve’s breakdown: Just heard this last night walking by my TV on the local news . . . . Did you know Strip Clubs get sued all the time because...

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