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Steve’s breakdown: Yeah that’s right, an umbrella-sharing startup that lost nearly 300,000 umbrellas in a matter of weeks. Like they thought people were going to leave umbrellas at an umbrella...
Steve’s breakdown: Remember when TBWA/Chiat/Day decided to go paperless and office-less? Yeah, that batch of Koolaid now has an equal and it’s from Publicis with their “client predicting” plan called...
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That’s right folks. Because of our new Anti-Googlification strategy of our headlines & images, we can now offer you our leads via Twitter, LinkedIn and DailyQ without fear of non-members figuring out what...
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Steve’s breakdown: We don’t do this often but there’s no way this category combo is not going to take off (excuse the pun) and anyone who can get in there...
Steve’s breakdown: We hate to see this but it happens all the time. Here are the accounts listed as their clients on Access Confidential: HEAD USA from Mar 2016 –...
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Steve’s breakdown: I remember when the Dow hit 2,000 in 1987. I also remember what happened 9 months later. (Can you say “CRASH”?) Anyway, we believe it would be a smart...
Steve’s breakdown: Here’s an idea that came from our members. Many shops pick-up an assignments right after an agency wins as AOR. It’s all about filling in the capability gaps the...
Steve’s breakdown: Companies such as New Balance and Yuengling found themselves on the wrong side of public sentiment when they made pro-Trump political statements. Now after the election, folks are even...
Steve’s breakdown: If you can’t offer cheaper TV, maybe the answer is more valuable TV advertising. It’s worth looking into if you have an answer. EVERYWHERE, USA: It’s that time...
Six years ago our first article went up on the original Ratti Report. Since then that we’ve a lot like: People like to buy a Ratti Report membership online – not by phone Account...
Steve’s breakdown: We hope y’all have been fine-tuning the agency pitch over the past few weeks/months as we all waited to see whether the country was going down-the-rabbit-hole or not....
Steve’s breakdown: Well no sh*t! Anyway, they have spent about $115 million on this issue since the turn of the century. Seems the guy to call is Nikolay Nikiforov, minister of communications. This review...
Steve’s breakdown: As many of you know, some client/agency relationships can start breaking up within the first year. So with that, here’s a list of clients who awarded accounts October 2015....
Steve’s breakdown: With Mattel’s announcement of their multi-year partnership with Tongal we think it’s time to make the decision whether or not to participate. We’ve been encouraging agencies to try it...
Steve’s breakdown: And now companies can acquire exclusive rights to represent Jimi Hendrix-related products in every state & country. California Finest just snagged California and there will be many more companies getting involved. As for...
United States presidential election, 2016 Steve’s breakdown: How ever you feel about this election cycle, it just got blown-up. Dozens of elections are now in play and many of those...