Time to pitch clients with in-house agencies: Seems they just can’t hack-it!

Steve’s breakdown: You heard me right. Clients who started bringing advertising in-house seem to be having huge problems with “critical areas of marketing like video, digital, social media and analytics” because of working at home. They bit off more than they could chew and now they’re in a pickle! (those 2 metaphors almost worked together) […]

100s of accounts will be bringing their biz online: Find’em & pitch’em

Steve’s breakdown: Cirque du Soleil has taken their shows online and we suspect all other event-based businesses will follow suit. That means 100s of accounts will have to change/update/retarget/re-think their advertising. So go find your favorite event-based companies and pitch’em on this idea. MONTREAL, Canada & EVERYWHERE, USA: Cirque du Soleil, having halted its live […]

Evolve the brand or get left behind

Steve’s breakdown: “Kantar Diagnoses Consumer Response To COVID-19, Offers Prognosis For Brands That Don’t” is the headline and it’s for you to use with new and present clients. Every brand must change and evolve during this crisis or be left behind on the other side. Biggest problem Kantar sees is clients getting clod feet and […]

Million Mask Campaign Seeks Social Media or PR Firm

Steve’s breakdown: This is not just about masks. It include respirators and you can actually just donate if you want at this link. All interested Social media & PR agencies should reach out to millionmaskcampaign@gmail.com. EVERYWHERE, USA: The Million Mask Campaign, an initiative that’s currently raising funds to purchase N95 medical-grade respirators to support doctors […]

Rethinking advertising is going to open new business opportunities everywhere!

Steve’s breakdown: Call us optimists but we believe the current environment could have many advertisers rethinking much of their communications. The story below is what Ford Motor Company did and there will be many stories like this one coming. You might as well start your story too! So pick your targets and start the pitching […]

New food category alert!

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What to Watch in Fashion in 2020

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It’s Poaching Clients Season at . . .

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This is the kind of political advertising we all should be pitching (free to see)

Steve’s breakdown: Everything is perfect about this ad. Growing up as a centrist republican, I wish some republicans were in this ad but otherwise, it’s perfect. We should all be pushing to do such advertising and pitching it when ever we have an opportunity. So pick a universal truism and go for it with all […]

No Gun Memo = New Biz Opportunity

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digeRatti with Steve Ratti: Horror Stories from the Conference Room (free to watch)

Hosted by Steve Ratti, digeRatti is a place for new business professionals of the advertising industry to talk career, strategies but most importantly, about their pitching horror stories from the conference room. Hilarious & heartbreaking! Each episode features a career new business veteran and this month Steve welcomes Brian Martin of Project Worldwide to Ratti […]

RTD coffee brand is coming to America

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Time to get into OTC drugs & supplements

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QSR dirt on the top 26 chains

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Eight new CMOs you might want to contact

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Pitch Idea to Reach Millennials

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