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Steve's breakdown: Everything is perfect about this ad. Growing up as a centrist republican, I wish some republicans were in this ad but otherwise, it's perfect. We should all be...
Steve's breakdown: From the NPR: "145 CEOs Call On Senate To Pass 'Common-sense, Bipartisan' Gun Laws." I know this specific story is about guns but we think it identifies cause...
Steve's breakdown: Walmart's new stance on guns could be an opportunity to snag some project work for all kinds of clients. Think about it - especially with instore signage and...
Steve's breakdown: Not for nothin', there are a lot of projects out there that need to happen because clients have money they need to spend on advertising this calendar year....
Steve's breakdown: Just because a client sells the most luxurious toys and services does not mean their creative follows suit. Take these three beauties for instance. So pick up a...
Steve's breakdown: The brands talked about below include: Blaze Pizza, MOD Pizza, Mountain Mike's Pizza, Newk's Eatery, SIMÒ Pizza, Artichoke Basille's Pizza, Lions & Tigers & Squares, Zume Pizza and Pizzaoki. Start with...
Steve's breakdown:The Consorzio del Vino Nobile di Montepulciano is the client and Max de Zarobe at uscom@consorziovinonobile.it is the contact. Vino-Nobile-di-Montepulciano-RFP Link MONTEPULCIANO, Italy: The Consorzio del Vino Nobile di Montepulciano,...
Steve's breakdown: We just had to share this article because we know you can find at least 2 or 3 opportunities from this research. So dig in! The extra plus...
Hosted by Steve Ratti, digeRatti is a place for new business professionals of the advertising industry to talk career, strategies but most importantly, about their pitching horror stories from the...
Steve's breakdown: We hate these kinds of stories but it's a fact of business. Agencies close. Not to be too morbid, you might want to contact any of the 19...
Steve's breakdown: We're talking "performance beer" here folks and we got the brands that are getting into it. Sufferfest, SeaQuench Ale & Upside Dawn are just the beginning. Check it...
Steve's breakdown: The headline is: 16 Dog Food Brands May Be Linked To Canine Heart Disease, FDA Says. The majority of dogs studied after suffering from canine dilated cardiomyopathy ate...
Steve's breakdown: When agencies merge, there's usually a conflict of interest or two that fall through the cracks so check into the Publicis & Epsilon. EVERYWHERE, USA: Publicis Groupe has...
Steve's breakdown: Check out this headline: Brewery Boss Resigns After Branding Non-Alcoholic Beer 'Gay Lemonade' Yeah, this happened during Pride month! We've been saying for years brewers just don't "get...
Steve's breakdown: The headline is "Hertz Hits Back at Accenture, Accusing Firm of ‘Extortionate Conduct’ in Contract Dispute" and that's enough for us to advise you all to board the...
Steve's breakdown: Here's a huge company introducing coffee to the US. They gotta be thinking big on this one. Keishi Fukata is Boss Coffee's US brand manager Suntory's North American...
Steve's breakdown: The headline is: Teva, Pfizer, Sandoz among 20 companies accused of illegally hiking generic drug prices. Add that to the report we published 4 days ago about adding...
Steve's breakdown: The Zion & Zion research team sought to gain a deep understanding of the brand personalities of the 26 largest QSRs. With this information, you'll be in a...
Steve's breakdown: Game changer or conversation starter? We say the latter because it gives you a reason to call every pharma account in on your wish list. Oh yeah, what's...
Steve's breakdown: Sometimes it's useful to be a champion of a side of an issue. Lots of agencies like to represent "Green" or LGBTQ friendly clients. Here's another one: Unions....
Steve's breakdown: The headline is: IPG’s Michael Roth: we need to win the ‘pitches we don’t see’ from the consultancies. We couldn't agree more and it's actually what we strive...
Steve's breakdown: Here's the line from Politico. "Ukraine’s new president-elect made no public speeches, held no rallies and gave no press conferences. And now he’s about to be in charge...
Steve's breakdown: Here's a fresh crop of CMOs. There's got be be one in your sweetspot! Hearst Autos Hires Chief Marketing Officer Hearst Autos, the publisher of Car and Driver and Road &...
Steve's breakdown: Looking for a fast growing client where you can get in before they start calling the $100 million agencies? Check out these 10 fast-rising restaurant concepts. EVERYWHERE, USA:...
Steve's breakdown: This is happening so you might as well get on board. The main players so far are Novartis in East Hanover, NJ: UniQure in Lexington, MA: Spark/Roche in Philadelphia/Indianapolis:...
Steve's breakdown: Sometimes the final stages of an agency review go way off the rails and we wanted to share this article. EVERYWHERE, USA: The agency pitch process can be one of the most ridiculous aspects of the communications business. Ask...
Steve's breakdown: The Salt Institute spent decades questioning government efforts to limit Americans' sodium intake. Critics say the institute muddied the links between salt and health. Now it has shut...
Steve's breakdown: We reckon you heard about Accenture's acquisition of Droga5. There've been all kinds of stores already written but what we thought before all those were published was: Didn't Accenture...
Steve's breakdown: We are convinced marketing & new product development departments are trying far-out ideas on April 1st just to see if their fan base will bite. It's a perfect...
Steve's breakdown: Sometimes. The client definitely haas their "change agency" hat on so might as well see what's up. Maybe even call the PR firm. Make sure to mention you...
Steve's breakdown: Here's the first line of the article below: "Getting Michelin stars is a goal for many chefs, but for some, it’s also a sign it’s time to move...
Steve's breakdown: Sometimes it's just good to get the lay on the land. Your Welcome! Top 50 Craft Brewing Companies: View these on the map below Rank Brewery Name City...
Steve's breakdown: Sometimes we just want to share some usable news with our members so they can leverage it with their clients and pitches. This one? Looks like the British...
Steve's breakdown: There's a lot going on with CBD but this one category could be the sexiest kind of account to pitch. Brands you might want to checkout include Defy, OKI...
https://www.youtube.com/watch?v=LkHvj_KEHBk Steve's breakdown: Bud Light's Corn Syrup spot was amazing and it pissed-off a lot of The Corn Lobby but it probably educated the entire nation. I mean, who knew...
Steve's breakdown: The New England Journal of Medicine just found E-cigarettes twice as effective as nicotine patches, gums and similar therapies in helping people stop smoking cigarettes. Well then, time to join...
https://www.youtube.com/watch?v=Nt-7Fji_G_E Steve's breakdown: Laundry that smells fresh forever gets washed less. Don't ya think? It's the opposite of almost all CPG advertising in the past 50 years. So how is this...
Steve's breakdown: Americans Drank Less Alcohol Again in 2018 according to a IWSR report and their president, Brandy Rand. She's the one who has the report or you can buy it at their website....
Steve's breakdown: Airlines are keeping a stiff-upper-lip regarding the shut-down but that's all for the shareholders. What's happening in their conference rooms is probably another story. The fact is every...
Steve's breakdown: You'll have to open this RFP and call right now because responses are due in days. (Sorry about that) Maybe you can get the due date moved. PLUS:...
Steve's breakdown: One of our fans sent this report over and thought it would be interesting to all the "Pitchers" out there. Enjoy. EVERYWHERE, USA: Shark Tank is one of...
So in no particular order, here are 16 companies with new marketing folks worth your time: Unilever CMO Announces Retirement Keith Weed, Unilever’s renowned chief marketing and communications officer, will...
Steve's breakdown: Last week we said PornHub might be the opporntunity with Tumblr's anti-porn news but maybe it's YouPorn. Chick this link from Forbes to see why. From last week:...
Steve's breakdown: So it seems people have not taken to the idea of a sex doll brothels. One opened up in Houston and it got raided. The article below about...
Steve's breakdown: We've said for years advertising non-alcoholic beer takes a different mindset and we believe both Heineken and Pabst should hire separate agencies for their coming launches. First thing they...
Steve's breakdown: Considering every latenight show makes fun of every guy who vapes, you'd think the trend would slowdown. That said, the FDA is cracking down on the e-cigarette industry...
https://www.youtube.com/watch?time_continue=5&v=rknclSZIUCU Steve's breakdown: The 'Vote Every Day' campaign from 25 brands urges support for cause-driven companies. Great idea! Now it's your turn to start agreeing with the cause and, by association,...
Steve's breakdown: So who's already running for President? Who cares - right? I'll tell ya who, the folks with lots of cash who want Trump out. So start with the...
Steve's breakdown: Being proud about being single is what it's all about and all your clients should be "Doing" it! I could be like getting a whole new account on...
https://www.youtube.com/watch?time_continue=30&v=GAfiATTQufk Steve's breakdown: If you know a radio station, company or conglomerate, this demonstration of the AI Anchor has done all the work for you in regards to coming up...
Steve's breakdown: 6 MLB clubs announce new Triple-A affiliates so who's going to come up with all the whacky, fun & wild marketing for those teams? You? EVERYWHERE, USA: Mets, Rangers,...
Steve's breakdown: We love it when we get a chance to give a hearty "congratulations" to someone who could give us a hearty account. So here's a list you can...
Steve's breakdown: Some of these have very short timelines so check those out first. Cheers! City of Albuquerque Issues Digital RFP The City of Albuquerque is soliciting proposals from qualified...
Steve's breakdown: Google Maps has star ratings now with no regulation which means every restaurant now has a new communications battle on their hands. It's bad for the restaurants but a...
Steve's breakdown: Irish whiskey is the fastest-growing premium spirit in the world so go find one and make that pitch! The story below states the plan for Jameson. NEW YORK,...
Hey guys, It’s been a bit hectic On The Road in Morocco but we stayed on top of much of the research. So here’s 15 links that represent what we...
The questions was all summer: Why is this Steve Ratti Guy hiding? Actually, it's the other way around. Steve decided the automatization of his craft needed to be met Face-to-BotFace!...
https://www.youtube.com/watch?v=kiE71P138rc&feature=youtu.be&UTM_Confid=KX7EK5Ye&utm_source=UNKNOWN_ENGINE_TYPE&utm_campaign=&utm_Campaignid=0&medium=PaidSearch&utm_term=&msclkid=3a1886cdcaee19f1b43edd4dc889951a Steve's breakdown: There might be a lot of opportunity now that the medical community has proven that no amount of alcohol is safe. The Michelob ULTRA campaign comes to mind....
Steve's breakdown: We don't do creative reporting unless it's so terrible we believe the agency is going to get fired. Remember PetSmart? Anyway, BBDO Toronto & Whiskas just knocked it out...
Steve's breakdown: We're doing stuff in groups today. Here's six new CMOs worth looking into. Cruise Line Appoints Marketing VP Windstar Cruises announced that Mary Beth Wressell has been hired...
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