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Steve’s breakdown: Laundry that smells fresh forever gets washed less. Don’t ya think? It’s the opposite of almost all CPG advertising in the past 50 years. So how is this information...
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Steve’s breakdown: One of our fans sent this report over and thought it would be interesting to all the “Pitchers” out there. Enjoy. EVERYWHERE, USA: Shark Tank is one of...
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Steve’s breakdown: Being proud about being single is what it’s all about and all your clients should be “Doing” it! I could be like getting a whole new account on...
Steve’s breakdown: If you know a radio station, company or conglomerate, this demonstration of the AI Anchor has done all the work for you in regards to coming up with...
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Steve’s breakdown: We love it when we get a chance to give a hearty “congratulations” to someone who could give us a hearty account. So here’s a list you can...
Steve’s breakdown: Some of these have very short timelines so check those out first. Cheers! City of Albuquerque Issues Digital RFP The City of Albuquerque is soliciting proposals from qualified...
Steve’s breakdown: Google Maps has star ratings now with no regulation which means every restaurant now has a new communications battle on their hands. It’s bad for the restaurants but a...
Steve’s breakdown: Irish whiskey is the fastest-growing premium spirit in the world so go find one and make that pitch! The story below states the plan for Jameson. NEW YORK,...
Hey guys, It’s been a bit hectic On The Road in Morocco but we stayed on top of much of the research. So here’s 15 links that represent what we...
The questions was all summer: Why is this Steve Ratti Guy hiding? Actually, it’s the other way around. Steve decided the automatization of his craft needed to be met Face-to-BotFace!...
Steve’s breakdown: There might be a lot of opportunity now that the medical community has proven that no amount of alcohol is safe. The Michelob ULTRA campaign comes to mind. I...
Steve’s breakdown: We don’t do creative reporting unless it’s so terrible we believe the agency is going to get fired. Remember PetSmart? Anyway, BBDO Toronto & Whiskas just knocked it out...
Steve’s breakdown: We’re doing stuff in groups today. Here’s six new CMOs worth looking into. Cruise Line Appoints Marketing VP Windstar Cruises announced that Mary Beth Wressell has been hired...
Steve’s breakdown: So candy brands Mary Janes, Clark Bars, Mighty Malt Milk Balls, Haviland Thin Mints, Candy Buttons, Slap Stix, and Banana Splits are all for sale. As far we we...
Steve’s breakdown: All 435 House seats are being contested in 2018 and that means big money. According to 270 To Win, 100 of those seats are “Competitive 2018 House Races”....
Steve’s breakdown: Just an FYI Y’all! 1) Nearly three-quarters (74%) of major multinational brands are reviewing their current agency arrangements, according to newly-published research by the World Federation of Advertisers (WFA) and...
Steve’s breakdown: We hate to see this sort of thing, let alone report on it but . . . Havas is neck deep in African quicksand and they might not...
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Steve’s breakdown: The GDPR is now so trending on Google it’s beating out Beyoncé. Our point is Americas are freaking out which makes us think pitching European clients who do business...
Steve’s breakdown: There are over 20 states that will probably start sports betting and you need to find the players before the competition does. These guys will be spending real...
Steve’s breakdown: That’s the headline of a recent Forbes article that sighted a survey of 150 marketers about there personal experience with the pitch process. This is terrible for many...
Steve’s breakdown: The Beer Wars are only getting more intense and if you’re not taking sides, Start! That’s where the real cheesecake is. Check out what Pete Coors had to...
Steve’s breakdown: Where are they? The “opportunities” I mean. In Canada and Mexico? That’s not a bad bet whether we bail of NAFTA or not. Maybe shift to American made only...
Steve’s breakdown: There’s a war on dogs at United Airlines so it’s open season to pitch all dog loving companies. Even if they are not in the airline business, this...
Steve’s breakdown: It’s Hard Seltzer. I even did some personal local research on this one. I asked every bartender and booze store in town and these Hard Seltzers are what’s...
Steve’s breakdown: There’s a hundred ways to come at this beer issue but the main driver is ideas and that’s what agencies do best. The big guys always take the...
Steve’s breakdown: Does anybody else feel like Nike is just walking-on-eggshells right now? They certainly have their problems in-house and now with the Converse account just getting slided over to...
Steve’s breakdown: We do not condone stealing ideas but sometimes doing so is truly the purest form of flattery. Pitch this to everyone everytime everywhere! We just hope Harley-Davidson doesn’t turn...
Steve’s breakdown: For you “idea” agencies out there . . . MAC, NARS, Kylie Cosmetics by Kylie Jenner and Urban Decay are the brands that could be using a busted bootlegging ring...
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Steve’s breakdown: Here’s the headline “Amazon Launches Search Services For Small Agencies Through Alexa.com” We are not talking about agency searches – we’re talking about a service to help with...
Steve’s breakdown: Just a little “State of Prescription Drug Advertising” update. Our advice, if you’re in it, start pitching the over-the-counter stuff. If you’re thinking of getting into it, treat...
Steve’s breakdown: The Brewers Association just published their list of the top fastest growing craft brewers. See who’s in your neck of the woods and get to work. EVERYWHERE, USA: The Brewers Association...
Steve’s breakdown: In a report titled “Food Halls of North America,” Cushman & Wakefield projected that there will be 300 or more “major” food halls of 10,000 sq. ft.-50,000 sq. ft....
Steve’s breakdown: So Uber is buying the electric bicycle startup JUMP Bikes and they have no agency. And that’s not all, this bike sharing segment is exploding. We even have one operating in...
Real Simple: If you have a client that publicly advocates for a certain side of a social issue, you should use that to leverage your position to pitch additional clients....
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Because it’s bad business Aggregating pushes out lots of information that’s not usable like when another agency wins an account. That’s not a lead. It’s actually an anti-lead! Aggregation also...
Steve’s breakdown: It’s time to take it to the streets y’all! If you’re pitching a client or wanting to pitch a client, whatever, now is the time to make that...
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Steve’s breakdown: Yeah, that’s right! We’re listing 190 CMO changes here along with a great study about where they come from and where they go, who’s hiring and from what...
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