A Bunch of Dog Food Brands May be Ready to Talk Turkey about Advertising

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Steve's breakdown: The headline is: 16 Dog Food Brands May Be Linked To Canine Heart...

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Why breweries are so stupid about marketing non-alcoholic beer

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Steve's breakdown: Check out this headline: Brewery Boss Resigns After Branding Non-Alcoholic Beer 'Gay Lemonade'...

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Time to plunder every advertising client Accenture has!

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Steve's breakdown: The headline is "Hertz Hits Back at Accenture, Accusing Firm of ‘Extortionate Conduct’...

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RTD coffee brand is coming to America

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Steve's breakdown: Here's a huge company introducing coffee to the US. They gotta be thinking...

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Time to get into OTC drugs & supplements

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Steve's breakdown: The headline is: Teva, Pfizer, Sandoz among 20 companies accused of illegally hiking...

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QSR dirt on the top 26 chains

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Steve's breakdown: The Zion & Zion research team sought to gain a deep understanding of...

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It’s about to hit the fan at every pharma client

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Steve's breakdown: Game changer or conversation starter? We say the latter because it gives you...

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Are Unions Back Bigtime? Pick a side and pitch away

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Steve's breakdown: Sometimes it's useful to be a champion of a side of an issue....

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Getting in non-search consultant pitches: Another reason to hook into Ratti Report

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Steve's breakdown: The headline is: IPG’s Michael Roth: we need to win the ‘pitches we...

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The World Just Witnessed the First Entirely Virtual Presidential Campaign: How?

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Steve's breakdown: Here's the line from Politico. "Ukraine’s new president-elect made no public speeches, held...

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Eight new CMOs you might want to contact

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Steve's breakdown: Here's a fresh crop of CMOs. There's got be be one in your...

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Dozens of ad reviews to launch revolutionary gene therapies

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Steve's breakdown: This is happening so you might as well get on board. The main players...

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From hookers at dinner to ghosting CMOs: When the pitch process goes to #PRHell

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Steve's breakdown: Sometimes the final stages of an agency review go way off the rails and we wanted to share this article. EVERYWHERE, USA: The agency...

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Shaking won’t help: But will this start the sprinkling of cash to other campaigns

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Steve's breakdown: The Salt Institute spent decades questioning government efforts to limit Americans' sodium intake....

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I bet Deutsch & R/GA are livid about this news

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Steve's breakdown: We reckon you heard about Accenture's acquisition of Droga5. There've been all kinds of...

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Are April Fools tricks by brands really new product idea tests?

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Steve's breakdown: We are convinced marketing & new product development departments are trying far-out ideas...

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When clients hire PR firms is the Ad Agency Next?

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Steve's breakdown: Sometimes. The client definitely haas their "change agency" hat on so might as...

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The falling Michelin Star just needs some advertising TLC

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Steve's breakdown: Here's the first line of the article below: "Getting Michelin stars is a...

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Pitch Idea to Reach Millennials

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Steve's breakdown: Sometimes we just want to share some usable news with our members so...

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3 CBD Sports Beverages Emerge as New Category to Pitch

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Steve's breakdown: There's a lot going on with CBD but this one category could be...

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Super Bowl Spot that Made the Most Waves Might Spark the Most Opportunities

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https://www.youtube.com/watch?v=LkHvj_KEHBk Steve's breakdown: Bud Light's Corn Syrup spot was amazing and it pissed-off a lot...

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Science just made vaping cool again: Time to pitch one

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Steve's breakdown: The New England Journal of Medicine just found E-cigarettes twice as effective as nicotine patches,...

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From the “What the Sam Hell is going on here” Department

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https://www.youtube.com/watch?v=Nt-7Fji_G_E Steve's breakdown: Laundry that smells fresh forever gets washed less. Don't ya think? It's the...

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Know a brewery? Show them this study & Boom! Pitch’em your idea

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Steve's breakdown: Americans Drank Less Alcohol Again in 2018 according to a IWSR report and their president, Brandy Rand....

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Airline Accounts + Government Shutdown = Opportunity

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Steve's breakdown: Airlines are keeping a stiff-upper-lip regarding the shut-down but that's all for the...

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An island you want as a client seeks PR firm

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Steve's breakdown: You'll have to open this RFP and call right now because responses are...

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How to Pitch a Shark

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Steve's breakdown: One of our fans sent this report over and thought it would be...

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Monday’s “so many new CMOs to pitch from” Report

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So in no particular order, here are 16 companies with new marketing folks worth your...

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UPDATE: We See an Opportunity in Porn

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Steve's breakdown: Last week we said PornHub might be the opporntunity with Tumblr's anti-porn news...

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Coming to a sleazy town near you? A New Category to Pitch

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Steve's breakdown: So it seems people have not taken to the idea of a sex...

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3 Words: Non-Alcoholic Beer

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Steve's breakdown: We've said for years advertising non-alcoholic beer takes a different mindset and we...

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The Douchebag Factor is not enough

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Steve's breakdown: Considering every latenight show makes fun of every guy who vapes, you'd think...

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Jump on this bandwagon & take a free ride on their ad dollars

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https://www.youtube.com/watch?time_continue=5&v=rknclSZIUCU Steve's breakdown: The 'Vote Every Day' campaign from 25 brands urges support for cause-driven companies....

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2020 campaigns “started” last Wednesday: Want In?$

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Steve's breakdown: So who's already running for President? Who cares - right? I'll tell ya...

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Singles’ Day is Tomorrow

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Steve's breakdown: Being proud about being single is what it's all about and all your...

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Is this just one giant Ad for Radio

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https://www.youtube.com/watch?time_continue=30&v=GAfiATTQufk Steve's breakdown: If you know a radio station, company or conglomerate, this demonstration of...

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With World Series over here’s 6 accounts to Swing For

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Steve's breakdown: 6 MLB clubs announce new Triple-A affiliates so who's going to come up with...

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Say Congratulations! to these 12 Top Marketing Executives

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Steve's breakdown: We love it when we get a chance to give a hearty "congratulations"...

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Nine Regional RFPs

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Steve's breakdown: Some of these have very short timelines so check those out first. Cheers!...

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If you have a restaurant account or want one, a door just opened

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Steve's breakdown: Google Maps has star ratings now with no regulation which means every restaurant now...

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Time to pitch an Irish whiskey

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Steve's breakdown: Irish whiskey is the fastest-growing premium spirit in the world so go find...

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Days of Lead-Links in One Post including Tourism Pitch

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Hey guys, It’s been a bit hectic On The Road in Morocco but we stayed...

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Going Face-to-BotFace with the Competition

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The questions was all summer: Why is this Steve Ratti Guy hiding? Actually, it's the...

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New study is going to mean new campaigns for multiple booze accounts

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https://www.youtube.com/watch?v=kiE71P138rc&feature=youtu.be&UTM_Confid=KX7EK5Ye&utm_source=UNKNOWN_ENGINE_TYPE&utm_campaign=&utm_Campaignid=0&medium=PaidSearch&utm_term=&msclkid=3a1886cdcaee19f1b43edd4dc889951a Steve's breakdown: There might be a lot of opportunity now that the medical community...

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The Greatest Idea Ever!

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Steve's breakdown: We don't do creative reporting unless it's so terrible we believe the agency...

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Candy Brands Up For Sales = Sweet Opportunity

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Steve's breakdown: So candy brands Mary Janes, Clark Bars, Mighty Malt Milk Balls, Haviland Thin Mints,...

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100 Political Accounts in Play

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Steve's breakdown: All 435 House seats are being contested in 2018 and that means big...

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3/4 of everyone is going into review

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Steve's breakdown: Just an FYI Y'all! 1) Nearly three-quarters (74%) of major multinational brands are...

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Agency hanky-panky should be watched cause it’s fun: Plus, you know, LEADS

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Steve's breakdown: We hate to see this sort of thing, let alone report on it...

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Four Booze Brands to get Bumped: Ad Review Expected

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Steve's breakdown: The brands are Myers's Rum, Popov vodka, Romana sambucca and Goldschlager. All of these are...

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New Business, GDPR & European Clients

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Steve's breakdown: The GDPR is now so trending on Google it's beating out Beyoncé. Our point...

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Bookies Lose, You Win!

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Steve's breakdown: There are over 20 states that will probably start sports betting and you...

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84% Of Clients Have Picked A Winner Before An Agency Pitch Begins

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Steve's breakdown: That's the headline of a recent Forbes article that sighted a survey of...

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The more the Beer Wars heat up, the cooler it is to pick up clients

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Steve's breakdown: The Beer Wars are only getting more intense and if you're not taking...

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Opportunity? Retailers in for big hit if U.S. exits NAFTA

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Steve's breakdown: Where are they? The "opportunities" I mean. In Canada and Mexico? That's not a...

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Sometimes you just need a reason to pitch a client: This One is Love of Dogs

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Steve's breakdown: There's a war on dogs at United Airlines so it's open season to...

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