No Gun Memo = New Biz Opportunity

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Steve's breakdown: Walmart's new stance on guns could be an opportunity to snag some project work for all kinds of clients. Think about it - especially with instore signage and...

Love Italian Wine? Then we gotta PR review for you

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Steve's breakdown:The Consorzio del Vino Nobile di Montepulciano is the client and Max de Zarobe at uscom@consorziovinonobile.it is the contact. Vino-Nobile-di-Montepulciano-RFP Link MONTEPULCIANO, Italy: The Consorzio del Vino Nobile di Montepulciano,...

RTD coffee brand is coming to America

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Steve's breakdown: Here's a huge company introducing coffee to the US. They gotta be thinking big on this one.  Keishi Fukata is Boss Coffee's US brand manager Suntory's North American...

Time to get into OTC drugs & supplements

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Steve's breakdown: The headline is: Teva, Pfizer, Sandoz among 20 companies accused of illegally hiking generic drug prices. Add that to the report we published 4 days ago about adding...

QSR dirt on the top 26 chains

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Steve's breakdown: The Zion & Zion research team sought to gain a deep understanding of the brand personalities of the 26 largest QSRs. With this information, you'll be in a...

Eight new CMOs you might want to contact

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Steve's breakdown: Here's a fresh crop of CMOs. There's got be be one in your sweetspot! Hearst Autos Hires Chief Marketing Officer Hearst Autos, the publisher of Car and Driver and Road &...

I bet Deutsch & R/GA are livid about this news

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Steve's breakdown: We reckon you heard about Accenture's acquisition of Droga5. There've been all kinds of stores already written but what we thought before all those were published was: Didn't Accenture...

Pitch Idea to Reach Millennials

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Steve's breakdown: Sometimes we just want to share some usable news with our members so they can leverage it with their clients and pitches. This one? Looks like the British...

Science just made vaping cool again: Time to pitch one

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Steve's breakdown: The New England Journal of Medicine just found E-cigarettes twice as effective as nicotine patches, gums and similar therapies in helping people stop smoking cigarettes. Well then, time to join...

Airline Accounts + Government Shutdown = Opportunity

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Steve's breakdown: Airlines are keeping a stiff-upper-lip regarding the shut-down but that's all for the shareholders. What's happening in their conference rooms is probably another story. The fact is every...

An island you want as a client seeks PR firm

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Steve's breakdown: You'll have to open this RFP and call right now because responses are due in days. (Sorry about that) Maybe you can get the due date moved. PLUS:...

How to Pitch a Shark

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Steve's breakdown: One of our fans sent this report over and thought it would be interesting to all the "Pitchers" out there. Enjoy. EVERYWHERE, USA: Shark Tank is one of...

Monday’s “so many new CMOs to pitch from” Report

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So in no particular order, here are 16 companies with new marketing folks worth your time: Unilever CMO Announces Retirement Keith Weed, Unilever’s renowned chief marketing and communications officer, will...

UPDATE: We See an Opportunity in Porn

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Steve's breakdown: Last week we said PornHub might be the opporntunity with Tumblr's anti-porn news but maybe it's YouPorn. Chick this link from Forbes to see why. From last week:...

3 Words: Non-Alcoholic Beer

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Steve's breakdown: We've said for years advertising non-alcoholic beer takes a different mindset and we believe both Heineken and Pabst should hire separate agencies for their coming launches. First thing they...

The Douchebag Factor is not enough

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Steve's breakdown: Considering every latenight show makes fun of every guy who vapes, you'd think the trend would slowdown. That said, the FDA is cracking down on the e-cigarette industry...

Jump on this bandwagon & take a free ride on their ad dollars

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https://www.youtube.com/watch?time_continue=5&v=rknclSZIUCU Steve's breakdown: The 'Vote Every Day' campaign from 25 brands urges support for cause-driven companies. Great idea! Now it's your turn to start agreeing with the cause and, by association,...

Singles’ Day is Tomorrow

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Steve's breakdown: Being proud about being single is what it's all about and all your clients should be "Doing" it! I could be like getting a whole new account on...

Is this just one giant Ad for Radio

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https://www.youtube.com/watch?time_continue=30&v=GAfiATTQufk Steve's breakdown: If you know a radio station, company or conglomerate, this demonstration of the AI Anchor has done all the work for you in regards to coming up...

Nine Regional RFPs

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Steve's breakdown: Some of these have very short timelines so check those out first. Cheers! City of Albuquerque Issues Digital RFP The City of Albuquerque is soliciting proposals from qualified...

Time to pitch an Irish whiskey

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Steve's breakdown: Irish whiskey is the fastest-growing premium spirit in the world so go find one and make that pitch! The story below states the plan for Jameson. NEW YORK,...

Going Face-to-BotFace with the Competition

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The questions was all summer: Why is this Steve Ratti Guy hiding? Actually, it's the other way around. Steve decided the automatization of his craft needed to be met Face-to-BotFace!...

New study is going to mean new campaigns for multiple booze accounts

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https://www.youtube.com/watch?v=kiE71P138rc&feature=youtu.be&UTM_Confid=KX7EK5Ye&utm_source=UNKNOWN_ENGINE_TYPE&utm_campaign=&utm_Campaignid=0&medium=PaidSearch&utm_term=&msclkid=3a1886cdcaee19f1b43edd4dc889951a Steve's breakdown: There might be a lot of opportunity now that the medical community has proven that no amount of alcohol is safe. The Michelob ULTRA campaign comes to mind....

The Greatest Idea Ever!

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Steve's breakdown: We don't do creative reporting unless it's so terrible we believe the agency is going to get fired. Remember PetSmart? Anyway, BBDO Toronto & Whiskas just knocked it out...

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