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Steve’s breakdown: That’s the headline of a recent Forbes article that sighted a survey of 150 marketers about there personal experience with the pitch process. This is terrible for many...
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Steve’s breakdown: There’s a war on dogs at United Airlines so it’s open season to pitch all dog loving companies. Even if they are not in the airline business, this...
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Steve’s breakdown: Does anybody else feel like Nike is just walking-on-eggshells right now? They certainly have their problems in-house and now with the Converse account just getting slided over to...
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Steve’s breakdown: What’s the opposite of a Disturbance in the Force? . . . Expect a huge flood, nay, Giant Wave of Change to Hit WPP and its Companies. The...
Steve’s breakdown: Here’s the headline “Amazon Launches Search Services For Small Agencies Through Alexa.com” We are not talking about agency searches – we’re talking about a service to help with...
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Real Simple: If you have a client that publicly advocates for a certain side of a social issue, you should use that to leverage your position to pitch additional clients....
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Because it’s bad business Aggregating pushes out lots of information that’s not usable like when another agency wins an account. That’s not a lead. It’s actually an anti-lead! Aggregation also...
Steve’s breakdown: It’s time to take it to the streets y’all! If you’re pitching a client or wanting to pitch a client, whatever, now is the time to make that...
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Steve’s breakdown: Yeah, that’s right! We’re listing 190 CMO changes here along with a great study about where they come from and where they go, who’s hiring and from what...
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Steve’s breakdown: Seems Ralph Lauren’s move into digital has sparked a fire in the Luxury marketing marketplace. It’s time to go back to every Lux brand you’ve pitched in the...
When I first saw this spot it grabbed me with both hands. I was trying to guess which auto maker had the guts to air this campaign. I thought about...
Steve’s breakdown: As many of you know, some client/agency relationships can start breaking up within the first year. So with that, here’s a list of clients who awarded accounts in the...
Steve’s breakdown: McKinsey was just fired by Coca-Cola South Africa and we suspect more Coke companies will be following suit. Once that wave starts rolling it’s time to start plucking every marketing...
Steve’s breakdown: Without a doubt, CES has more potential account leads than any other trade show and if you get lucky, the right account win can take your agency to...
Steve’s breakdown: Not using a pun in that headline was really difficult. Writing this entire breakdown is really difficult. Do you see how many traps there are? But I have...
Steve’s breakdown: Drugs, smoking, drinking, gambling and now . . . drumroll . . . Phone Addiction. Plans are being put together by manufactures, government agencies and non-profits to combat...
Steve’s breakdown: All of these companies are worth looking into because, you know, retail has to advertise. Plus new CEOs tend to shake things up and they can do it...
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Steve’s breakdown: Just heard this last night walking by my TV on the local news . . . . Did you know Strip Clubs get sued all the time because...
Steve’s breakdown: So the $1000 Mate 10 Pro phone is in talks with AT&T to launch in the USA. They have a few other continents to hit first but we suspect...
Steve’s breakdown: The Advertising Hall of Fame induction given by the AdClub of New Jersey is tonight. They required an Introduction Video for the event. Here’s what the team came...
Steve’s breakdown: Here are just the DC congressional races for New Jersey. Find your candidate and get busy! Here’s the link for races in House of Reps nationwide: 2018 Below is what’s...
Steve’s breakdown: Whether you agree with Tuesday’s election results or not, it was a good day for Breweries & Brew pubs. So start doing the research in your neck-of-the-woods and...
Steve’s breakdown: Deadline for the signed NDA is Nov. 1. Deadline for proposals is Nov. 24. A modified version of the RFP — with all references to the company name and contact...
Steve’s breakdown: You probably noticed that the number of account reviews has dropped significantly that past few weeks but the number of companies looking for CMOs has skyrocketed. Check it...
Steve’s breakdown: Tobacco firms to begin airing court-mandated, self-critical ads. No word on who’s doing the work for each company but tens-of-millions will be spent. Philip Morris, who makes Marlboro, is based...
Hey Guys, We’re launching a new service for you investors out there. As you all know, sometimes we spot a new advertising campaign that is a complete miss. In fact,...
Steve’s breakdown: We don’t like to get political but the President is making it real easy. If soviet spies & nazis are on your Bozo-no-no list, you might want to...
Steve’s breakdown: Ultra-Luxury brand are pairing up to offer one-time deals and we are sure these companies would love to hear your ideas for the next grand coupling. Make this...
Steve’s breakdown: Seems there’s 8 million people out there with motorcycle licenses who don’t have a motorcycle. Harley is going to try to wake these people up but any motorcycle company...
Steve’s breakdown: Time to call David’s Bridal or Brides by Demetrios or maybe Impression Bridal because bridal dress company Alfred Angelo, with lots of orders to fill, just closed its doors. It’s a once in...
Steve’s breakdown: Yeah that’s right, an umbrella-sharing startup that lost nearly 300,000 umbrellas in a matter of weeks. Like they thought people were going to leave umbrellas at an umbrella...
Steve’s breakdown: Remember when TBWA/Chiat/Day decided to go paperless and office-less? Yeah, that batch of Koolaid now has an equal and it’s from Publicis with their “client predicting” plan called...
Steve’s breakdown: The elections in Britain have everyone on edge and keeping cooler heads is a big deal today. So if you have any English clients in your pipeline, call today....
That’s right folks. Because of our new Anti-Googlification strategy of our headlines & images, we can now offer you our leads via Twitter, LinkedIn and DailyQ without fear of non-members figuring out what...
Steve’s breakdown: In the “New Reason to hire an Ad Agency” department is the argument regarding good writing. Research shows that a well written Annual Report increases the value of a...
Steve’s breakdown: The 28 brands are presented on this link. They are all partners with AccelFoods which helps companies share resources. Is advertising one? Good question because Danone is in...
Steve’s breakdown: Here’s one for the “Yeah – Duh” department. Budweiser and their giveaways have been muscling out the competition at stores & bars for years. Now they’re in legal hot...
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