$400 million Retail Review

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Soup delivery with deep pockets launches

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Someone is finally taking care of your keys

Steve’s breakdown: KeyMe is the company and it’s brilliant. There’s a new CMO so the door is open for a reason to call. NEW YORK, NY: KeyMe, a New York City-based tech startup...

Diamond account lead

Steve’s breakdown: Blue Nile has a new CMO, CPO (P for Product) & CSO (S for Strategy). There seems to be too many chiefs in this world but anyway, it sounds like...

A rabbit will soon be sniffing for an agency

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Relaunching an American Retail Brand

Steve’s breakdown: American Apparel is “Back to Basics” with their relaunch. We suspect they’ll be looking into all kinds of strategies to make sure it sticks. Check into it. LOS ANGELES, CA: American...

Amazon’s $1 Billion Global Media Pitch

Steve’s breakdown: Late breaking! There’s an RFP out and we suspect you’ll need to get a hold of Mr. Ariel Kelman, the Vice President of Worldwide Marketing at Kelman@amazon.com or (206)...

Two brands start over after bad bet

Steve’s breakdown: So are FanDuel and DraftKings going to go for each others throat now that the marriage if off. We think so and new advertising is in order! NEW YORK, NY...

$5 million network account is born

Steve’s breakdown: It’s QVC & HSN joining together to go after giants like Amazon. They’ll need some help with that! WEST CHESTER, PA & SAINT PETERSBURG, FL: Under pressure from...

3 fashion e-tailers get pitchable

Steve’s breakdown: Walmart just bought Bonobos and is putting its founder in charge of it and ShoeBuy & ModCloth. That’s a big job and your expertise would help. Andy Dunn is the...

What’s this monster merger mean in New Business

Steve’s breakdown: Okay, Whole Foods spends around $7 million using mostly radio & digital and we don’t think they have an AOR. Amazon spends around $83 million using just about...

Vegan cosmetic company seeks Marketing Guru

Steve’s breakdown: Luxie Beauty is the company and their number is (408) 898-4485. Target profile: “The Luxie woman owns who she is and what she wants.  She is aware that beauty and...

Hospitality Global Agency Search via Bay Area

Steve’s breakdown: AirBnB seems not to be too happy with the “Live There” campaign which is surprising. What do they want? It’ll take a phone call to find out. Try Global Marketing...

Pets eCommerce biz just got some deep pockets

Steve’s breakdown: PetSmart just chowed down on Chewy.com and they are going to be pumping up the brand. Will they be depositing the ad account to a new agency? Right now it’s...

Really? Art.com

Steve’s breakdown: Whether you agree with the idea or not, there’s a huge market out there for this kinda stuff and these folks look to be the ones going for...

Used Car Site in Review: Vroom

Steve’s breakdown: This one was announced in AdWeek so you’ll have to move fast if you want in! NEW YORK, NY: If you’re not yet familiar with Vroom, you almost...

Best Buy’s CMO takes Better Job

Steve’s breakdown: Kohl’s is talking about driving customer engagement with the new CMO so if that’s your bag, pitch it. MENOMONEE FALLS, WI: Kohl’s Corp. has hired Greg Revelle to serve as...

Modcloth gets some really deep pockets

Steve’s breakdown: When we mean deep, we mean deep. Like, we’re talking Walmart deep. Other dotcoms Walmart has snagged include Moosejaw.com and Jet.com. In fact, if you’re think of going after...

Banana Republic hunts for marketing head

Steve’s breakdown: We have the job description below. It’ll tell you what they’re thinking and, thus, what you should be pitching! SAN FRANCISCO, CA: Banana Republic is a global apparel...

Lands’ End is finally ready for You

Steve’s breakdown: They fired their CEO after a 2 year disaster but now they finally have a new boss. Will he let loose and hire an agency? It’s worth checking...

Ebates Acquires ShopStyle

Steve’s breakdown: As you can see by the featured video, ShopStyle has the stomach to do TV advertising. We expect they will again with their new owner Ebates. SAN FRANCISCO, CA: Ebates,...

It’s a good time to give Kohl’s a call

Steve’s breakdown: As Kohl’s begins to refocus their business, they’ll have to tell their customer what’s happening. That’s your cue. MENOMONEE Falls, WI: After closing 19 stores in 2016, Kohl’s executives said...

Blue Nile goes Private

Steve’s breakdown: And with that, a chance to boldly go into their “next phase of growth”. Right now, they do their marketing in-house but I think this is a good window...

L.L. Bean in Review?

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E-Trade Puts Creative Account in Review

Steve’s breakdown: Between the “Invest in Vests, Retired Tire and Benedict/Trader spots that just ran and ran and ran and you still weren’t sure who the ads were for, this...

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