Change breeds change & that’s why we’re forecasting a review here

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Steve's breakdown: Rent-A-Center is buying Merchants Preferred and we believe this move is going to...

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Retailer’s account sure to be reviewed by new owner

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Steve's breakdown: Barnes & Noble has a new owner and big changes are on the...

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4 Consumer businesses with new CMOs you might want to take a look at

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Steve's breakdown: When it rains it pours. Take a double look at Anthony's! Sun Basket...

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24 roster agencies will probably not make the cuts

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Steve's breakdown: Netflix marketing chief is latest high-profile departure after the CFO and the communication...

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Meal kit company has to make numbers or lose $17 million: Advertising could be key

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Steve's breakdown: Purple Carrot has been purchased but they with get an additional $17 million...

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Guess who’s starting to Rent Clothes w/ no agency?

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Steve's breakdown: The new business, called Nuuly, will be run as a separate entity by...

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Launching brick-and-mortar is an entirely new business AKA potential client

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Steve's breakdown: A digitally native retailer owned by Walmart is expanding in brick-and-mortar but we...

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Global media in review: What about digital & creative?

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Steve's breakdown: Airbnb on the lookout for a media partner. Not sure if an agency...

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Launching online lingerie brand needs ad agency

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Steve's breakdown: Chico's is launching an online lingerie brand targeting millennials and we don't see...

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Rebirth of the store you love but never bought anything from!

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Steve's breakdown: Brookstone will stay alive online and in airports but they can't take it...

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Internet domain name registry seeks CMO

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Steve's breakdown: Donuts is the client and we believe their soon-to-be former AOR is UPSHOT. KIRKLAND,...

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Finding pitch clues in CEO interviews

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Steve's Breakdown: CEOs often give away marketing plan clues while doing interviews with financial news...

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Looks like an opening at streaming service . . .

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Steve's breakdown: . . . and all the recent agency hires could be up in...

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Big Digital Lead out of Retail

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https://www.youtube.com/watch?v=t5RUh8HB2b8 Steve's breakdown: This is a huge deal so if you ever wanted to sink...

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As we predicted: Travel Brand goes into Review

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https://www.youtube.com/watch?v=3yfKPl8TTHM Steve's breakdown: Just last week we told y'all about this and we hope you...

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Southeast Asia media pitch for Alibaba-backed Lazada

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Steve's breakdown: This e-commerce company review comes with a newly appointed CMO for Singapore. So...

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Dental care gets 1st CCO + new CMO, CBO = Lead

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https://www.youtube.com/watch?v=B5yARnawf1U Steve's breakdown: With over 200 SmileDirectClub shops in North America and all these new marketing folks,...

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Blood in the Water at Vaping Co.

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Steve's breakdown: Two Things: Juul is recruiting for a high level marketing position but it...

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Betting on betting is a good bet at betting business

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https://www.youtube.com/watch?v=N57SxyxUhTQ Steve's breakdown: Newly rebranded MGM GVC joint venture appoints chief marketing officer and there...

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Client Needs a Cheaper Agency: Stat!

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Steve's breakdown: We're calling this one for sure. There's no way they keep an expensive...

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Lux Used Shoes Get Deep Pockets

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Steve's breakdown: Stadium Goods gets acquired by Farfetch as the sneaker resale market heats up. Ads...

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10 Consumer Brands with new CMOs

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Steve's breakdown: If I was to pick the hottest lead of the 10 below, look...

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Singles’ Day is Tomorrow

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Steve's breakdown: Being proud about being single is what it's all about and all your...

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Wall Street is going to force a review

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Steve's breakdown: Wayfair spent $196 to win over each new customer it added over the...

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Checking-in as CMO

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Steve's breakdown: That didn't take long after we reported on the empty CMO seat but...

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Relaunching a 100 year old dead brand online

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Steve's breakdown: The buyers of the Bon-Ton brand say that are "a decentralized, multi-brand technology...

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Hooking-up with a new CMO

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Steve's breakdown: An ex-72andSunny & Wieden + Kennedy exec take the marketing helm at Tinder....

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Digital Giant Still Looking for CMO

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Steve's breakdown: If you were able to check-in a CMO at Airbnb, things would be differant...

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Know how to reach college kids?

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Steve's breakdown: Barnes & Noble has got some problems but this acquisition of PaperRater.com might be something they...

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This online brand just got some big firm backing

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Steve's breakdown: Tuft & Needle is about to wake-up there advertising in a big way because Serta...

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Digital Lead with Major Food Company

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Steve's breakdown: "For the first time, Campbell Soup Company — in the midst of a...

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$240 Investment in Something Brandless

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Steve's breakdown: Brandies is actually the brand name but they sell about 300 items without...

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Needed: design, merchandising, marketing, retail, e-commerce & licensing

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Steve's breakdown: That's what the new President of Eddie Bauer has on his plate who...

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Client so wrapped up in selling, their brain can’t advertise

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Steve's breakdown: Two reasons to call these folks: 1) They'll show you how to sell...

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Giant Retailer Coming to America?

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Steve's breakdown: Walmart just bought Flipkart and we are very interested in what could be going on...

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Jumping in the Job Game with 2 Feet & a Marketing Chief

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Steve's breakdown: Between Indeed and LinkedIn, premium services like TheLadders has to step up their...

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Cosmetic treatments community to get marketing facelift

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Steve's breakdown: The new CMO of RealSelf is Tanja Omeze who brings nearly two decades of...

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Time to get into the match making game!

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Steve's breakdown: Bumble and Tinder are at each others throats but neither are really using advertising to...

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With a new CMO, CSO, CPO & CFO, E-tailer sure to go agency shopping

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Steve's breakdown: With all these new c-level folks at Blue Nile, we don't see how there...

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Alexa could be finding a new ad agency

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Steve's breakdown: Airbnb hires Amazon Prime head Greg Greeley as president of its main home-rental unit. We...

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Client ditches Mother and starts review

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https://www.youtube.com/watch?time_continue=60&v=kUrsvegCkEc Steve's breakdown: MoneySupermarket.com is the client and the review is for the UK so that means...

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Reviews are Afoot: Are Your Creds Up To Date?

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Steve's breakdown: AAR Partners is handling the Ancestry.com ad agency search so make sure your credentials are up...

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It’s always a good idea to approach a client when it’s hitting the fan

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Steve's breakdown: Yeah! Airbnb just lost its global marketing lead while it's still looking for...

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Launching delivery service with big budget backup

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Steve's breakdown: Shipt is the company and the deep pockets is Target. They are going to have...

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Step right up, don’t be shy to Pitch TixBiz with new CMO & CPO

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Steve's breakdown: Seasoned Leaders from Airbnb and Great Place to Work® Inc. have been appointed Chief...

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Liquor e-tailer comes of age and requires grown-up agency

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Steve's breakdown: The brand is Drizly and they claim to be the world’s largest alcohol marketplace....

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$400 Million Friday Afternoon Media Review: RFP

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Steve's breakdown: It happens all the time. Friday afternoon comes along and BAM, a 9...

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Top CEO Appointments of 2017 you know are “reviewing” advertising

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Steve's breakdown: All of these companies are worth looking into because, you know, retail has...

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$400 million Retail Review

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https://www.youtube.com/watch?v=p3i_fbOhZV0 Steve's breakdown: The client is Lowe's and they are splitting up their account so...

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Soup delivery with deep pockets launches

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Steve's breakdown: Campbell's is just starting an online soup delivery and we believe they are...

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