Someone was listening to our account review prediction: Orbitz

Steve’s breakdown: As you can see in the featured image, back on December 5th we told our members 1 or 2 of Expedia’s brands would change agencies. (See entire post at the bottom of the page) Well here we are and Orbitz went into review and has been won. Keep in mind, there might be […]

Jeeps, Jeeps & more Jeeps client

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Art, digital marketing & e-commerce

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Pet account alert!

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Internet domain name registry seeks CMO

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Finding pitch clues in CEO interviews

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Big Digital Lead out of Retail

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Southeast Asia media pitch for Alibaba-backed Lazada

Steve’s breakdown: This e-commerce company review comes with a newly appointed CMO for Singapore. So if you’re itching to look into the Southeast Asia market, get involved. Alibaba is not a bad company to make friends with . . . SINGAPORE: Alibaba-backed Lazada is on the hunt for an agency to manage its media duties, […]

Blood in the Water at Vaping Co.

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Client Needs a Cheaper Agency: Stat!

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Lux Used Shoes Get Deep Pockets

Steve’s breakdown: Stadium Goods gets acquired by Farfetch as the sneaker resale market heats up. Ads Next? Call 646-779 8410 to find out. NEW YORK, NY: There was a time when buying secondhand goods was a slightly shady affair, one that would take you into a dark, ugly consignment shop or deep into the underbelly of […]

10 Consumer Brands with new CMOs

Steve’s breakdown: If I was to pick the hottest lead of the 10 below, look into Blue Nile The Washington Post Promotes For Chief Marketing Officer WASHINGTON, DC: Miki King has been appointed chief marketing officer of The Washington Post, the publication announced Tuesday. King has been with the company for over two years and most […]

Singles’ Day is Tomorrow

Steve’s breakdown: Being proud about being single is what it’s all about and all your clients should be “Doing” it! I could be like getting a whole new account on the side without cheating. EVERYWHERE, USA: From a promotional standpoint, 11.11, or Singles’ Day, China’s biggest consumer holiday, is like rolling the Super Bowl and […]

Wall Street is going to force a review

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Checking-in as CMO

Steve’s breakdown: That didn’t take long after we reported on the empty CMO seat but now Airbnb has Vinayak Hegde on the case. He’s from Groupon and we suspect he’ll want to shake things up a bit. Will Wieden & Kennedy hold on to the account even though their entire agency is probably still freaking out about […]

Relaunching a 100 year old dead brand online

Steve’s breakdown: The buyers of the Bon-Ton brand say that are “a decentralized, multi-brand technology platform that is saving companies from Amazon.” Very nice but they’ll have to do a little advertising to go with that. Don’t ya think? MERRILLVILLE, IN: Bon-Ton, the bankrupt retailer that shut its stores last week after being in business […]

Hooking-up with a new CMO

Steve’s breakdown: An ex-72andSunny & Wieden + Kennedy exec take the marketing helm at Tinder. Is it a most to build continue to build their in-house marketing team, or is it a sign that agency people just might be the answer. You might as well ask her. LOS ANGELES, CA: Tinder, the world’s most popular app […]

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