Finding pitch clues in CEO interviews

Steve's Breakdown: CEOs often give away marketing plan clues while doing interviews with financial news networks. Here's the latest batch....

Big Digital Lead out of Retail

https://www.youtube.com/watch?v=t5RUh8HB2b8 Steve's breakdown: This is a huge deal so if you ever wanted to sink your teeth into a huge...

Dental care gets 1st CCO + new CMO, CBO = Lead

https://www.youtube.com/watch?v=B5yARnawf1U Steve's breakdown: With over 200 SmileDirectClub shops in North America and all these new marketing folks, you gotta think their talking...

Blood in the Water at Vaping Co.

Steve's breakdown: Two Things: Juul is recruiting for a high level marketing position but it has turned into a PR disaster....

Lux Used Shoes Get Deep Pockets

Steve's breakdown: Stadium Goods gets acquired by Farfetch as the sneaker resale market heats up. Ads Next? Call 646-779 8410 to...

Singles’ Day is Tomorrow

Steve's breakdown: Being proud about being single is what it's all about and all your clients should be "Doing" it!...

Checking-in as CMO

Steve's breakdown: That didn't take long after we reported on the empty CMO seat but now Airbnb has Vinayak Hegde on...

Hooking-up with a new CMO

Steve's breakdown: An ex-72andSunny & Wieden + Kennedy exec take the marketing helm at Tinder. Is it a most to...

Know how to reach college kids?

Steve's breakdown: Barnes & Noble has got some problems but this acquisition of PaperRater.com might be something they can sink their marketing teeth...

Giant Retailer Coming to America?

Steve's breakdown: Walmart just bought Flipkart and we are very interested in what could be going on with the brand in our...

Alexa could be finding a new ad agency

Steve's breakdown: Airbnb hires Amazon Prime head Greg Greeley as president of its main home-rental unit. We believe this changes everything including...

Client ditches Mother and starts review

https://www.youtube.com/watch?time_continue=60&v=kUrsvegCkEc Steve's breakdown: MoneySupermarket.com is the client and the review is for the UK so that means it's time to open a...

$400 million Retail Review

https://www.youtube.com/watch?v=p3i_fbOhZV0 Steve's breakdown: The client is Lowe's and they are splitting up their account so more agencies will be working...

Diamond account lead

Steve's breakdown: Blue Nile has a new CMO, CPO (P for Product) & CSO (S for Strategy). There seems to be too...

Type and press Enter to search