Internet domain name registry seeks CMO

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Finding pitch clues in CEO interviews

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Big Digital Lead out of Retail

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As we predicted: Travel Brand goes into Review

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Southeast Asia media pitch for Alibaba-backed Lazada

Steve’s breakdown: This e-commerce company review comes with a newly appointed CMO for Singapore. So if you’re itching to look into the Southeast Asia market, get involved. Alibaba is not...

Dental care gets 1st CCO + new CMO, CBO = Lead

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Blood in the Water at Vaping Co.

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Client Needs a Cheaper Agency: Stat!

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Lux Used Shoes Get Deep Pockets

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10 Consumer Brands with new CMOs

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Singles’ Day is Tomorrow

Steve’s breakdown: Being proud about being single is what it’s all about and all your clients should be “Doing” it! I could be like getting a whole new account on...

Wall Street is going to force a review

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Checking-in as CMO

Steve’s breakdown: That didn’t take long after we reported on the empty CMO seat but now Airbnb has Vinayak Hegde on the case. He’s from Groupon and we suspect he’ll want...

Relaunching a 100 year old dead brand online

Steve’s breakdown: The buyers of the Bon-Ton brand say that are “a decentralized, multi-brand technology platform that is saving companies from Amazon.” Very nice but they’ll have to do a...

Hooking-up with a new CMO

Steve’s breakdown: An ex-72andSunny & Wieden + Kennedy exec take the marketing helm at Tinder. Is it a most to build continue to build their in-house marketing team, or is...

Digital Giant Still Looking for CMO

Steve’s breakdown: If you were able to check-in a CMO at Airbnb, things would be differant from then on • W+K or not. Worth checking out your professional network . . ....

Know how to reach college kids?

Steve’s breakdown: Barnes & Noble has got some problems but this acquisition of PaperRater.com might be something they can sink their marketing teeth into. So get you back-to-school shopping done and gives these...

This online brand just got some big firm backing

Steve’s breakdown: Tuft & Needle is about to wake-up there advertising in a big way because Serta just bought them. Expect the entire marketing department to be expanded including new agencies jumping...

Digital Lead with Major Food Company

Steve’s breakdown: “For the first time, Campbell Soup Company — in the midst of a major push to expand its e-commerce business and digital interaction with consumers — is, at...

$240 Investment in Something Brandless

Steve’s breakdown: Brandies is actually the brand name but they sell about 300 items without a brand for $3 each. Sounds interesting, No? Tina Sharkey and Ido Leffler are the founders...

Giant Retailer Coming to America?

Steve’s breakdown: Walmart just bought Flipkart and we are very interested in what could be going on with the brand in our country. Definitely worth looking into because an introduction of this...

Time to get into the match making game!

Steve’s breakdown: Bumble and Tinder are at each others throats but neither are really using advertising to win the fight. Well, they are a little bit. Tinder bought the URL https://tinder.com/bumble which is...

Alexa could be finding a new ad agency

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Client ditches Mother and starts review

Steve’s breakdown: MoneySupermarket.com is the client and the review is for the UK so that means it’s time to open a new office over there? We’d also take a look at USA...

Reviews are Afoot: Are Your Creds Up To Date?

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$400 Million Friday Afternoon Media Review: RFP

Steve’s breakdown: It happens all the time. Friday afternoon comes along and BAM, a 9 figure account goes into review. If you’re part of an agency network, I’d be calling...

$400 million Retail Review

Steve’s breakdown: The client is Lowe’s and they are splitting up their account so more agencies will be working on the business. Try Ms. Jocelyn Wong at jocelyn.wong@lowes.com or (704) 758-5480...

Soup delivery with deep pockets launches

Steve’s breakdown: Campbell’s is just starting an online soup delivery and we believe they are going to be very careful about this launch. In another words, they are not just...

Someone is finally taking care of your keys

Steve’s breakdown: KeyMe is the company and it’s brilliant. There’s a new CMO so the door is open for a reason to call. NEW YORK, NY: KeyMe, a New York City-based tech startup...

Diamond account lead

Steve’s breakdown: Blue Nile has a new CMO, CPO (P for Product) & CSO (S for Strategy). There seems to be too many chiefs in this world but anyway, it sounds like...

A rabbit will soon be sniffing for an agency

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Relaunching an American Retail Brand

Steve’s breakdown: American Apparel is “Back to Basics” with their relaunch. We suspect they’ll be looking into all kinds of strategies to make sure it sticks. Check into it. LOS ANGELES, CA: American...

Amazon’s $1 Billion Global Media Pitch

Steve’s breakdown: Late breaking! There’s an RFP out and we suspect you’ll need to get a hold of Mr. Ariel Kelman, the Vice President of Worldwide Marketing at Kelman@amazon.com or (206)...

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