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Steve’s breakdown: Back in December (see below) we made the forecast. Only thing to say is to keep an eye on our review predictions. COLUMBUS, OH: Victoria’s Secret hired ad giant WPP to handle its advertising as it looks to turn around its business, which has been wracked by slumping sales and controversy. The world’s largest holding company […]
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Steve’s breakdown: Victoria’s Secret is finally filling out it’s C-Suite and here’s the CMO. Though resume sited below does not really match-up with her LinkedIn profile, let’s just hope L Brands has got this under control. There’s a lot to unpack in this article so soak it all up if interested. We think it all […]
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Steve’s breakdown: This might sound like it’s coming from the Department of Obvious but we keep getting calls and emails from our members asking what’s going on, what are people saying and, most importantly, who should we pitch. Local: There are a ton of small businesses out there that have been doing better than ever […]
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Steve’s breakdown: It’s a whole new ballgame at Groupon. Last summer’s ad review which we predicted probably needs a do over. You can’t be a “go out and get social” in a “stay at home” world. They Have to Create all new Advertising! Just ask Aaron Cooper who has been appointed interim CEO. And not […]
Steve’s breakdown: United Parcel Service hasn’t had a good campaign in a while. Remember “What can brown do for you?” YIKES! Now they have spots that are all over the place strategically speaking. Hopefully this spring will bring with it a breathe of fresh air in advertising. SANDY SPRINGS, GA: United Parcel Service Inc. said […]
Steve’s breakdown: Ex-Buzzfeed, Nike, Paramount, and Activision marketing leader, Orlando Baeza, joins Kajabi as CMO to continue serving more business owners around the world. Their marketing right now is pretty “ClickFunnelly” and we think they could do better IRVINE, CA: Kajabi, a leading all-in-one online business platform, announced that Orlando Baeza has joined its leadership […]
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Steve’s breakdown: Stocks are tumbling but you can’t sell cause your trading app is down. That’s what happened to Robinhood’s clients and they are bailing in droves. They need help right now so call today! Here’s the leadership team: Baiju Bhatt: Co-Founder, Co-Chief Executive Officer & Board Member Vladimir Tenev Ph.D: Co-Founder, Co-Chief Executive Officer […]
Steve’s breakdown: Afterpay now has more customers In US than In Australia yet you wouldn’t know it by there advertising. Take the featured spot for example. It’s funny but does it tell the story the brand needs to get out. We say “Do Over” in SAN FRANCISCO, CA & SYDNEY, Australia: In its half-yearly financial […]
Steve’s breakdown: As you can see in the featured image, back on December 5th we told our members 1 or 2 of Expedia’s brands would change agencies. (See entire post at the bottom of the page) Well here we are and Orbitz went into review and has been won. Keep in mind, there might be […]
Steve’s breakdown: We think Brandless is the perfect company, attitude, brand and challenge for an agency to show the world how “f”ing smart they are. And the timing is right!! Check out the home page. SAN FRANCISCO, CA: Direct-to-consumer retailer Brandless is shutting down, a company spokesperson confirmed to sister publication Grocery Dive in an […]