Client Needs a Cheaper Agency: Stat!

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Lux Used Shoes Get Deep Pockets

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10 Consumer Brands with new CMOs

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Singles’ Day is Tomorrow

Steve’s breakdown: Being proud about being single is what it’s all about and all your clients should be “Doing” it! I could be like getting a whole new account on...

Wall Street is going to force a review

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Checking-in as CMO

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Relaunching a 100 year old dead brand online

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Hooking-up with a new CMO

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Digital Giant Still Looking for CMO

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Know how to reach college kids?

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Digital Lead with Major Food Company

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$240 Investment in Something Brandless

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Giant Retailer Coming to America?

Steve’s breakdown: Walmart just bought Flipkart and we are very interested in what could be going on with the brand in our country. Definitely worth looking into because an introduction of this...

Time to get into the match making game!

Steve’s breakdown: Bumble and Tinder are at each others throats but neither are really using advertising to win the fight. Well, they are a little bit. Tinder bought the URL https://tinder.com/bumble which is...

Alexa could be finding a new ad agency

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Client ditches Mother and starts review

Steve’s breakdown: MoneySupermarket.com is the client and the review is for the UK so that means it’s time to open a new office over there? We’d also take a look at USA...

Reviews are Afoot: Are Your Creds Up To Date?

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$400 Million Friday Afternoon Media Review: RFP

Steve’s breakdown: It happens all the time. Friday afternoon comes along and BAM, a 9 figure account goes into review. If you’re part of an agency network, I’d be calling...

$400 million Retail Review

Steve’s breakdown: The client is Lowe’s and they are splitting up their account so more agencies will be working on the business. Try Ms. Jocelyn Wong at jocelyn.wong@lowes.com or (704) 758-5480...

Soup delivery with deep pockets launches

Steve’s breakdown: Campbell’s is just starting an online soup delivery and we believe they are going to be very careful about this launch. In another words, they are not just...

Someone is finally taking care of your keys

Steve’s breakdown: KeyMe is the company and it’s brilliant. There’s a new CMO so the door is open for a reason to call. NEW YORK, NY: KeyMe, a New York City-based tech startup...

Diamond account lead

Steve’s breakdown: Blue Nile has a new CMO, CPO (P for Product) & CSO (S for Strategy). There seems to be too many chiefs in this world but anyway, it sounds like...

A rabbit will soon be sniffing for an agency

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Relaunching an American Retail Brand

Steve’s breakdown: American Apparel is “Back to Basics” with their relaunch. We suspect they’ll be looking into all kinds of strategies to make sure it sticks. Check into it. LOS ANGELES, CA: American...

Amazon’s $1 Billion Global Media Pitch

Steve’s breakdown: Late breaking! There’s an RFP out and we suspect you’ll need to get a hold of Mr. Ariel Kelman, the Vice President of Worldwide Marketing at Kelman@amazon.com or (206)...

Two brands start over after bad bet

Steve’s breakdown: So are FanDuel and DraftKings going to go for each others throat now that the marriage if off. We think so and new advertising is in order! NEW YORK, NY...

$5 million network account is born

Steve’s breakdown: It’s QVC & HSN joining together to go after giants like Amazon. They’ll need some help with that! WEST CHESTER, PA & SAINT PETERSBURG, FL: Under pressure from...

3 fashion e-tailers get pitchable

Steve’s breakdown: Walmart just bought Bonobos and is putting its founder in charge of it and ShoeBuy & ModCloth. That’s a big job and your expertise would help. Andy Dunn is the...

Vegan cosmetic company seeks Marketing Guru

Steve’s breakdown: Luxie Beauty is the company and their number is (408) 898-4485. Target profile: “The Luxie woman owns who she is and what she wants.  She is aware that beauty and...

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