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Steve's breakdown: LOS ANGELES, CA: 11 Honoré, an online retailer of luxury plus-size apparel for women, on Wednesday announced $10 million in new funding that the startup said will further...
Steve's breakdown: ThirdLove is one of those brands that seems very under represented. Now they are looking for a new CMO. Sounds like a great time to make the agency...
Steve's breakdown: Dressbarn is going to slowly disappear this year but come back as an online store. Ascena Retail Group Inc. is the new owner so where to start. The...
Steve's breakdown: eShopWorld is the client and the position description is below. NEW YORK, NY & DUBLIN, IRELAND: Founded in 2010, eShopWorld has a mission to build a better online international...
Steve's breakdown: The big story here is Brandless hopes to roll out products in 10,000 stores across the United States. SAN FRANCISCO, CA: Brandless was born online. Launched in 2017...
Steve's breakdown: Their new CMO has been at JetSmarter, GoDaddy.com, MGM Resorts, Caesars and Hard Rock Seminole Gaming so we suspect he'll be making some changes in marketing. They been kinda quite for...
Steve's breakdown: The news: Quadratec Hires Ralph Mondeaux as Chief Marketing Officer. The dos: Call Ralph! WEST CHESTER, PA: Quadratec, Inc., the world's largest independent retailer of Jeep parts and accessories,...
Steve's breakdown: TCG buys a majority stake in Food52 for $83 Million and we think grown-up advertising is in their future. More details about Food52 is at this link. NEW...
Steve's breakdown: eBay Inc. Announces Leadership Transition is the press release headline but there's more going on here. Their battle with Amazon still rages and I'm not sure their advertising...
Steve's breakdown: That's what we're taking about here: Digital marketing & e-commerce. So if you're about art and art collecting, this could be the dream account for you. SOUTHFIELD, MI: Park...
Steve's breakdown: Overstock’s ex-CEO Patrick Byrne sells all of his shares this week and we think between the stock holders freaking out and this dark cloud over the company, there...
Steve's breakdown: "Seth Dallaire was the face of Amazon's ad business, serving as a key link to agencies" is what they are saying and we think that has to change...
Steve's breakdown: We find this hard to believe but Chewy, after getting all that cash, is looking for a CMO. FORT LAUDERDALE, FL: Chewy is on a mission to be...
Steve's breakdown: Modcloth is gearing up for a Walmart-free future and the attitude of management is ‘We have nothing to lose’. I like that kind of thinking and I bet...
Steve's breakdown: The new marketing team and some of the companies Ticketmaster uses to help sell tickets are listed in this article. We've bolded them below. Plus there's lots of quotes...
Steve's breakdown: Rent-A-Center is buying Merchants Preferred and we believe this move is going to transform how Rent-A-Center thinks about marketing. Read the highlighted quotes from the CEO below. PLANO,...
Steve's breakdown: Verishop was created by Snap’s former chief strategy officer, Imran Khan, and his wife, Cate Khan, who used to work at Quidsi and Avon and they are "going...
Steve's breakdown: Barnes & Noble has a new owner and big changes are on the horizon so absolutely look into their advertising activities. This account will be changing hands. Ms....
Steve's breakdown: When it rains it pours. Take a double look at Anthony's! Sun Basket Appoints New Chief Marketing Officer (CMO) and Chief Financial Officer (CFO) Top Silicon Valley Executives...
Steve's breakdown: We love it when retailers go public because they can't help themselves from spend money on advertising! CERRITOS, CA: Online fashion retail giant Revolve Group has announced its plans...
Steve's breakdown: Netflix marketing chief is latest high-profile departure after the CFO and the communication head. Do you think this turnover will spillover into their agency roster? We would hope...
Steve's breakdown: Purple Carrot has been purchased but they with get an additional $17 million if the company hits unspecified financial goals, or earn-outs, by 2021. That's a lot of...
Steve's breakdown: The new business, called Nuuly, will be run as a separate entity by David Hayne, chief digital officer at Urban Outfitters and son of the company’s co-founder and...
Steve's breakdown: A digitally native retailer owned by Walmart is expanding in brick-and-mortar but we don't think they should be using the same marketing strategy for both. Am I Right?...
Steve's breakdown: Chewy is going public but the advertising has been in-house. Could this influx of cash move the account into your hands? Worth looking into. Greg Pearson at gpearson@chewy.com...
Steve's breakdown: Airbnb on the lookout for a media partner. Not sure if an agency search consultant will be handling so to make sure, call all of them.~~~ As for...
Steve's breakdown: Chico's is launching an online lingerie brand targeting millennials and we don't see how this happens without a heavy dose of digital marketing. Kimberly Grabel is the contact...
Steve's breakdown: Brookstone will stay alive online and in airports but they can't take it for granted and that should mean keeping the advertising pump primed. MERRIMACK, NH: A bankruptcy court...
Steve's breakdown: Donuts is the client and we believe their soon-to-be former AOR is UPSHOT. KIRKLAND, WA: Donuts is looking to hire a Chief Marketing Officer, according to a job posting on LinkedIn....
Steve's Breakdown: CEOs often give away marketing plan clues while doing interviews with financial news networks. Here's the latest batch. Chevron CEO Michael Wirth at CERAWeek to discuss the future...
Steve's breakdown: . . . and all the recent agency hires could be up in the air over at Netflix with their CMO leaving. Or maybe you can help find...
https://www.youtube.com/watch?v=t5RUh8HB2b8 Steve's breakdown: This is a huge deal so if you ever wanted to sink your teeth into a huge e-commerce client. Here ya go!! FRAMINGHAM, MA: Later this year,...
https://www.youtube.com/watch?v=3yfKPl8TTHM Steve's breakdown: Just last week we told y'all about this and we hope you made the right moves swiftly! NEWTON, MA: TripAdvisor is reviewing its global media planning and...
Steve's breakdown: This e-commerce company review comes with a newly appointed CMO for Singapore. So if you're itching to look into the Southeast Asia market, get involved. Alibaba is not...
https://www.youtube.com/watch?v=B5yARnawf1U Steve's breakdown: With over 200 SmileDirectClub shops in North America and all these new marketing folks, you gotta think their talking taking advertising out-of-house. Rapidly growing company announces appointments and promotions...
Steve's breakdown: Two Things: Juul is recruiting for a high level marketing position but it has turned into a PR disaster. (See the first article below) Secondly, the FDA has shut...
https://www.youtube.com/watch?v=N57SxyxUhTQ Steve's breakdown: Newly rebranded MGM GVC joint venture appoints chief marketing officer and there probably won't be a better time to approach them than now. Adam Greenblatt is the...
Steve's breakdown: We're calling this one for sure. There's no way they keep an expensive agency like Droga5 now that Blue Apron is a Penny Stock!! Jared Cluff at jared@blueapron.com and...
Steve's breakdown: Stadium Goods gets acquired by Farfetch as the sneaker resale market heats up. Ads Next? Call 646-779 8410 to find out. NEW YORK, NY: There was a time when...
Steve's breakdown: If I was to pick the hottest lead of the 10 below, look into Blue Nile The Washington Post Promotes For Chief Marketing Officer WASHINGTON, DC: Miki King...
Steve's breakdown: Being proud about being single is what it's all about and all your clients should be "Doing" it! I could be like getting a whole new account on...
Steve's breakdown: Same-day delivery company Deliv raised $40 million in its latest funding round so now their a big-boy company. "Pitch Please" MENLO, PARK, CA: Deliv Inc, an Uber-like startup that...
Steve's breakdown: Wayfair spent $196 to win over each new customer it added over the past year. Stock owners are not happy and a new way must be more fair...
https://www.youtube.com/watch?v=mPL4ynO9OME Steve's breakdown: Really? "Listen for a Change" is the line for a product that shuts down the nature around you, the people around you and maybe even the sound...
Steve's breakdown: That didn't take long after we reported on the empty CMO seat but now Airbnb has Vinayak Hegde on the case. He's from Groupon and we suspect he'll want...
Steve's breakdown: The buyers of the Bon-Ton brand say that are "a decentralized, multi-brand technology platform that is saving companies from Amazon." Very nice but they'll have to do a...
Steve's breakdown: An ex-72andSunny & Wieden + Kennedy exec take the marketing helm at Tinder. Is it a most to build continue to build their in-house marketing team, or is...
Steve's breakdown: If you were able to check-in a CMO at Airbnb, things would be differant from then on • W+K or not. Worth checking out your professional network . . ....
Steve's breakdown: Barnes & Noble has got some problems but this acquisition of PaperRater.com might be something they can sink their marketing teeth into. So get you back-to-school shopping done and gives these...
Steve's breakdown: Tuft & Needle is about to wake-up there advertising in a big way because Serta just bought them. Expect the entire marketing department to be expanded including new agencies jumping...
Steve's breakdown: "For the first time, Campbell Soup Company — in the midst of a major push to expand its e-commerce business and digital interaction with consumers — is, at...
Steve's breakdown: Brandies is actually the brand name but they sell about 300 items without a brand for $3 each. Sounds interesting, No? Tina Sharkey and Ido Leffler are the founders...
Steve's breakdown: That's what the new President of Eddie Bauer has on his plate who is really more of just an outdoors kinda guy. Couple that with the fact that...
Steve's breakdown: Two reasons to call these folks: 1) They'll show you how to sell on Amazon . . . and who isn't selling on Amazon - really? 2) They...
Steve's breakdown: Walmart just bought Flipkart and we are very interested in what could be going on with the brand in our country. Definitely worth looking into because an introduction of this...
Steve's breakdown: Between Indeed and LinkedIn, premium services like TheLadders has to step up their efforts and hiring this marketing chief is a positive start. Now they should get rid...
Steve's breakdown: The new CMO of RealSelf is Tanja Omeze who brings nearly two decades of brand-building experience from Amazon, Verizon Wireless, Weight Watchers and more. This is one of those...
Steve's breakdown: Bumble and Tinder are at each others throats but neither are really using advertising to win the fight. Well, they are a little bit. Tinder bought the URL https://tinder.com/bumble which is...
Steve's breakdown: With all these new c-level folks at Blue Nile, we don't see how there isn't an account review around the corner at the jewelry company. And not for nothin',...
Steve's breakdown: Airbnb hires Amazon Prime head Greg Greeley as president of its main home-rental unit. We believe this changes everything including shaking up the very new W+K relationship that just started...
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