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Steve’s breakdown: This e-commerce company review comes with a newly appointed CMO for Singapore. So if you’re itching to look into the Southeast Asia market, get involved. Alibaba is not...
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Steve’s breakdown: Being proud about being single is what it’s all about and all your clients should be “Doing” it! I could be like getting a whole new account on...
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Steve’s breakdown: Really? “Listen for a Change” is the line for a product that shuts down the nature around you, the people around you and maybe even the sound of...
Steve’s breakdown: That didn’t take long after we reported on the empty CMO seat but now Airbnb has Vinayak Hegde on the case. He’s from Groupon and we suspect he’ll want...
Steve’s breakdown: The buyers of the Bon-Ton brand say that are “a decentralized, multi-brand technology platform that is saving companies from Amazon.” Very nice but they’ll have to do a...
Steve’s breakdown: An ex-72andSunny & Wieden + Kennedy exec take the marketing helm at Tinder. Is it a most to build continue to build their in-house marketing team, or is...
Steve’s breakdown: If you were able to check-in a CMO at Airbnb, things would be differant from then on • W+K or not. Worth checking out your professional network . . ....
Steve’s breakdown: Barnes & Noble has got some problems but this acquisition of PaperRater.com might be something they can sink their marketing teeth into. So get you back-to-school shopping done and gives these...
Steve’s breakdown: Tuft & Needle is about to wake-up there advertising in a big way because Serta just bought them. Expect the entire marketing department to be expanded including new agencies jumping...
Steve’s breakdown: “For the first time, Campbell Soup Company — in the midst of a major push to expand its e-commerce business and digital interaction with consumers — is, at...
Steve’s breakdown: Brandies is actually the brand name but they sell about 300 items without a brand for $3 each. Sounds interesting, No? Tina Sharkey and Ido Leffler are the founders...
Steve’s breakdown: That’s what the new President of Eddie Bauer has on his plate who is really more of just an outdoors kinda guy. Couple that with the fact that...
Steve’s breakdown: Two reasons to call these folks: 1) They’ll show you how to sell on Amazon . . . and who isn’t selling on Amazon – really? 2) They...
Steve’s breakdown: Walmart just bought Flipkart and we are very interested in what could be going on with the brand in our country. Definitely worth looking into because an introduction of this...
Steve’s breakdown: Between Indeed and LinkedIn, premium services like TheLadders has to step up their efforts and hiring this marketing chief is a positive start. Now they should get rid...
Steve’s breakdown: The new CMO of RealSelf is Tanja Omeze who brings nearly two decades of brand-building experience from Amazon, Verizon Wireless, Weight Watchers and more. This is one of those...
Steve’s breakdown: Bumble and Tinder are at each others throats but neither are really using advertising to win the fight. Well, they are a little bit. Tinder bought the URL https://tinder.com/bumble which is...
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Steve’s breakdown: MoneySupermarket.com is the client and the review is for the UK so that means it’s time to open a new office over there? We’d also take a look at USA...
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Steve’s breakdown: Yeah! Airbnb just lost its global marketing lead while it’s still looking for the replacement for their CMO. At least now you know who to call: The CEO....
Steve’s breakdown: Sun Basket was just delivered $42 million by investors so who’s going to do their advertising now that they have the cash? Amy Endemann at amy@sunbasket.com is Head of Marketing...
Steve’s breakdown: Shipt is the company and the deep pockets is Target. They are going to have to get the word out and there’s no word on who’s doing the advertising for...
Steve’s breakdown: Seasoned Leaders from Airbnb and Great Place to Work® Inc. have been appointed Chief Brand Officer and Chief People Officer, respectively at Eventbrite. You have only so long to complete...
Steve’s breakdown: Footlocker is who “they” are because they just plunked down a sizable investment into Carbon38 which has a cult like following. Lisa Kraynak at lisa@carbon38.com is the Chief Marketing...
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Steve’s breakdown: It happens all the time. Friday afternoon comes along and BAM, a 9 figure account goes into review. If you’re part of an agency network, I’d be calling...
Steve’s breakdown: All of these companies are worth looking into because, you know, retail has to advertise. Plus new CEOs tend to shake things up and they can do it...
Steve’s breakdown: The client is Lowe’s and they are splitting up their account so more agencies will be working on the business. Try Ms. Jocelyn Wong at jocelyn.wong@lowes.com or (704) 758-5480...
Steve’s breakdown: Campbell’s is just starting an online soup delivery and we believe they are going to be very careful about this launch. In another words, they are not just...
Steve’s breakdown: BARK is going public and this 30-second clip shows you what they are doing with advertising. Clearly, they will step it up a few notches and possibly hire...
Steve’s breakdown: Aibnb is the company and the their CMO is leaving in days. People close to the matter say the company’s CEO was heavily involved in choosing W+K as...
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Steve’s breakdown: KeyMe is the company and it’s brilliant. There’s a new CMO so the door is open for a reason to call. NEW YORK, NY: KeyMe, a New York City-based tech startup...
Steve’s breakdown: Blue Nile has a new CMO, CPO (P for Product) & CSO (S for Strategy). There seems to be too many chiefs in this world but anyway, it sounds like...
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Steve’s breakdown: We’re thinking the “Earning & Chilling” campaign that’s running for Uber is going to be “reviewed” as soon as the new CEO settles in. Keep an eye on them....
Steve’s breakdown: Sur La Table‘s new CEO probably feels like he was saved from a floating raft in the sea having been at Abercrombie. Look for him to stretch his legs in the...
Steve’s breakdown: Moral Code launched its online store yesterday and judging by their website and social media, they could use some help with a long term communications strategy. In fact, they are...
Steve’s breakdown: American Apparel is “Back to Basics” with their relaunch. We suspect they’ll be looking into all kinds of strategies to make sure it sticks. Check into it. LOS ANGELES, CA: American...
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Steve’s breakdown: Late breaking! There’s an RFP out and we suspect you’ll need to get a hold of Mr. Ariel Kelman, the Vice President of Worldwide Marketing at Kelman@amazon.com or (206)...