Industry: E-commerce

This is how Not to revive a revered brand

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Environmentally Woke Brand Gets New CEO

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A Retail Fav Going Digital

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Covid Proof Hunting Lead

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CRM Real Estate Lead

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Supreme Court Opens the Gates

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CEO Gone, COO Gone, Last summer’s ad review? Do over!!

Steve’s breakdown: It’s a whole new ballgame at Groupon. Last summer’s ad review which we predicted probably needs a do over. You can’t be a “go out and get social” in a “stay at home” world. They Have to Create all new Advertising! Just ask Aaron Cooper who has been appointed interim CEO. And not […]

Outsider becomes CEO: We’re hoping she’ll take care of advertising

Steve’s breakdown: United Parcel Service hasn’t had a good campaign in a while. Remember “What can brown do for you?” YIKES! Now they have spots that are all over the place strategically speaking. Hopefully this spring will bring with it a breathe of fresh air in advertising. SANDY SPRINGS, GA: United Parcel Service Inc. said […]

Small business APP could big business client for you

Steve’s breakdown: Ex-Buzzfeed, Nike, Paramount, and Activision marketing leader, Orlando Baeza, joins Kajabi as CMO to continue serving more business owners around the world. Their marketing right now is pretty “ClickFunnelly” and we think they could do better IRVINE, CA: Kajabi, a leading all-in-one online business platform, announced that Orlando Baeza has joined its leadership […]

Serious damage control needed at financial client! Up to the challenge?

Steve’s breakdown: Stocks are tumbling but you can’t sell cause your trading app is down. That’s what happened to Robinhood’s clients and they are bailing in droves. They need help right now so call today! Here’s the leadership team: Baiju Bhatt: Co-Founder, Co-Chief Executive Officer & Board Member Vladimir Tenev Ph.D: Co-Founder, Co-Chief Executive Officer […]

Someone was listening to our account review prediction: Orbitz

Steve’s breakdown: As you can see in the featured image, back on December 5th we told our members 1 or 2 of Expedia’s brands would change agencies. (See entire post at the bottom of the page) Well here we are and Orbitz went into review and has been won. Keep in mind, there might be […]

Ever thought of buying a consumer brand? Try this one

Steve’s breakdown: We think Brandless is the perfect company, attitude, brand and challenge for an agency to show the world how “f”ing smart they are. And the timing is right!! Check out the home page. SAN FRANCISCO, CA: Direct-to-consumer retailer Brandless is shutting down, a company spokesperson confirmed to sister publication Grocery Dive in an […]

CMO is out and company is changing gears: Sounds like a review

Steve’s breakdown: Ya don’t just dump the CMO position and say “The rapid pace of change in commerce necessitated adjustments to the marketing function” and have all of us thinking it’s open season on the account. Can they? OTTAWA, Canada: Shopify CMO Jeff Weiser has left the Canadian e-commerce giant, a company spokesperson confirmed today. […]

$300 million entertainment launch could have room for your agency

Steve’s breakdown: Launching Peacock is going to take more then lining up a few sponsors like Unilever, State Farm and Target. And the creative has got to be better than what’s seen on the Peacock home page at peacocktv.com. With an expected budget of about $300 million, there’s got to be some room for awesome ideas […]

1st CMO at subscription consumer company could agency hunting

Steve’s breakdown: We love first time CMOs because there’s no baggage. Louisa Wee is FabFitFun’s first CMO and she just spent the last 4 1/2 years at Netflix so she knows the subscription business and the value of a great ad agency. Do you know the subscription business? If so, here’s her LinkedIn profile to […]

Jeeps, Jeeps & more Jeeps client

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