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Steve’s breakdown: The new CMO of RealSelf is Tanja Omeze who brings nearly two decades of brand-building experience from Amazon, Verizon Wireless, Weight Watchers and more. This is one of those...
Steve’s breakdown: Bumble and Tinder are at each others throats but neither are really using advertising to win the fight. Well, they are a little bit. Tinder bought the URL https://tinder.com/bumble which is...
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Steve’s breakdown: MoneySupermarket.com is the client and the review is for the UK so that means it’s time to open a new office over there? We’d also take a look at USA...
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Steve’s breakdown: Yeah! Airbnb just lost its global marketing lead while it’s still looking for the replacement for their CMO. At least now you know who to call: The CEO....
Steve’s breakdown: Sun Basket was just delivered $42 million by investors so who’s going to do their advertising now that they have the cash? Amy Endemann at amy@sunbasket.com is Head of Marketing...
Steve’s breakdown: Shipt is the company and the deep pockets is Target. They are going to have to get the word out and there’s no word on who’s doing the advertising for...
Steve’s breakdown: Seasoned Leaders from Airbnb and Great Place to Work® Inc. have been appointed Chief Brand Officer and Chief People Officer, respectively at Eventbrite. You have only so long to complete...
Steve’s breakdown: Footlocker is who “they” are because they just plunked down a sizable investment into Carbon38 which has a cult like following. Lisa Kraynak at lisa@carbon38.com is the Chief Marketing...
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Steve’s breakdown: It happens all the time. Friday afternoon comes along and BAM, a 9 figure account goes into review. If you’re part of an agency network, I’d be calling...
Steve’s breakdown: All of these companies are worth looking into because, you know, retail has to advertise. Plus new CEOs tend to shake things up and they can do it...
Steve’s breakdown: The client is Lowe’s and they are splitting up their account so more agencies will be working on the business. Try Ms. Jocelyn Wong at jocelyn.wong@lowes.com or (704) 758-5480...
Steve’s breakdown: Campbell’s is just starting an online soup delivery and we believe they are going to be very careful about this launch. In another words, they are not just...
Steve’s breakdown: BARK is going public and this 30-second clip shows you what they are doing with advertising. Clearly, they will step it up a few notches and possibly hire...
Steve’s breakdown: Aibnb is the company and the their CMO is leaving in days. People close to the matter say the company’s CEO was heavily involved in choosing W+K as...
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Steve’s breakdown: KeyMe is the company and it’s brilliant. There’s a new CMO so the door is open for a reason to call. NEW YORK, NY: KeyMe, a New York City-based tech startup...
Steve’s breakdown: Blue Nile has a new CMO, CPO (P for Product) & CSO (S for Strategy). There seems to be too many chiefs in this world but anyway, it sounds like...
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Steve’s breakdown: We’re thinking the “Earning & Chilling” campaign that’s running for Uber is going to be “reviewed” as soon as the new CEO settles in. Keep an eye on them....
Steve’s breakdown: Sur La Table‘s new CEO probably feels like he was saved from a floating raft in the sea having been at Abercrombie. Look for him to stretch his legs in the...
Steve’s breakdown: Moral Code launched its online store yesterday and judging by their website and social media, they could use some help with a long term communications strategy. In fact, they are...
Steve’s breakdown: American Apparel is “Back to Basics” with their relaunch. We suspect they’ll be looking into all kinds of strategies to make sure it sticks. Check into it. LOS ANGELES, CA: American...
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Steve’s breakdown: Late breaking! There’s an RFP out and we suspect you’ll need to get a hold of Mr. Ariel Kelman, the Vice President of Worldwide Marketing at Kelman@amazon.com or (206)...
Steve’s breakdown: Curacao is the retailer that has stores in California, Arizona and Nevada and is a big hit in the Hispanic community. Do they has an agency? Kinda but not a...
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Steve’s breakdown: So are FanDuel and DraftKings going to go for each others throat now that the marriage if off. We think so and new advertising is in order! NEW YORK, NY...
Steve’s breakdown: It’s QVC & HSN joining together to go after giants like Amazon. They’ll need some help with that! WEST CHESTER, PA & SAINT PETERSBURG, FL: Under pressure from...
Steve’s breakdown: Walmart just bought Bonobos and is putting its founder in charge of it and ShoeBuy & ModCloth. That’s a big job and your expertise would help. Andy Dunn is the...
Steve’s breakdown: PromGirl is looking for a CMO and we know that you know of someone who can fill the position. I mean, come on! You fill it – you win...
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Steve’s breakdown: Chef’d just got $10 million from Campbell’s in addition to what Fresh Direct invested. You’d think some of that cash will be making its way over to the marketing...
Steve’s breakdown: Luxie Beauty is the company and their number is (408) 898-4485. Target profile: “The Luxie woman owns who she is and what she wants. She is aware that beauty and...
Steve’s breakdown: AirBnB seems not to be too happy with the “Live There” campaign which is surprising. What do they want? It’ll take a phone call to find out. Try Global Marketing...
Steve’s breakdown: PetSmart just chowed down on Chewy.com and they are going to be pumping up the brand. Will they be depositing the ad account to a new agency? Right now it’s...
Steve’s breakdown: Teachers Pay Teachers is the site where teachers sell their lesson plans for big bucks. They are successful but there’s a lot of room for growth and getting the...
Steve’s breakdown: Whether you agree with the idea or not, there’s a huge market out there for this kinda stuff and these folks look to be the ones going for...
Steve’s breakdown: This one was announced in AdWeek so you’ll have to move fast if you want in! NEW YORK, NY: If you’re not yet familiar with Vroom, you almost...
Steve’s breakdown: Kohl’s is talking about driving customer engagement with the new CMO so if that’s your bag, pitch it. MENOMONEE FALLS, WI: Kohl’s Corp. has hired Greg Revelle to serve as...
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Steve’s breakdown: When we mean deep, we mean deep. Like, we’re talking Walmart deep. Other dotcoms Walmart has snagged include Moosejaw.com and Jet.com. In fact, if you’re think of going after...
Steve’s breakdown: We have the job description below. It’ll tell you what they’re thinking and, thus, what you should be pitching! SAN FRANCISCO, CA: Banana Republic is a global apparel...
Steve’s breakdown: They fired their CEO after a 2 year disaster but now they finally have a new boss. Will he let loose and hire an agency? It’s worth checking...
Steve’s breakdown: As you can see by the featured video, ShopStyle has the stomach to do TV advertising. We expect they will again with their new owner Ebates. SAN FRANCISCO, CA: Ebates,...
Steve’s breakdown: As Kohl’s begins to refocus their business, they’ll have to tell their customer what’s happening. That’s your cue. MENOMONEE Falls, WI: After closing 19 stores in 2016, Kohl’s executives said...
Steve’s breakdown: And with that, a chance to boldly go into their “next phase of growth”. Right now, they do their marketing in-house but I think this is a good window...
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Steve’s breakdown: Between the “Invest in Vests, Retired Tire and Benedict/Trader spots that just ran and ran and ran and you still weren’t sure who the ads were for, this...