Jeeps, Jeeps & more Jeeps client

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Art, digital marketing & e-commerce

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Pet account alert!

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Internet domain name registry seeks CMO

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Finding pitch clues in CEO interviews

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Big Digital Lead out of Retail

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Southeast Asia media pitch for Alibaba-backed Lazada

Steve’s breakdown: This e-commerce company review comes with a newly appointed CMO for Singapore. So if you’re itching to look into the Southeast Asia market, get involved. Alibaba is not a bad company to make friends with . . . SINGAPORE: Alibaba-backed Lazada is on the hunt for an agency to manage its media duties, […]

Blood in the Water at Vaping Co.

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Client Needs a Cheaper Agency: Stat!

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Lux Used Shoes Get Deep Pockets

Steve’s breakdown: Stadium Goods gets acquired by Farfetch as the sneaker resale market heats up. Ads Next? Call 646-779 8410 to find out. NEW YORK, NY: There was a time when buying secondhand goods was a slightly shady affair, one that would take you into a dark, ugly consignment shop or deep into the underbelly of […]

10 Consumer Brands with new CMOs

Steve’s breakdown: If I was to pick the hottest lead of the 10 below, look into Blue Nile The Washington Post Promotes For Chief Marketing Officer WASHINGTON, DC: Miki King has been appointed chief marketing officer of The Washington Post, the publication announced Tuesday. King has been with the company for over two years and most […]

Singles’ Day is Tomorrow

Steve’s breakdown: Being proud about being single is what it’s all about and all your clients should be “Doing” it! I could be like getting a whole new account on the side without cheating. EVERYWHERE, USA: From a promotional standpoint, 11.11, or Singles’ Day, China’s biggest consumer holiday, is like rolling the Super Bowl and […]

Wall Street is going to force a review

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Checking-in as CMO

Steve’s breakdown: That didn’t take long after we reported on the empty CMO seat but now Airbnb has Vinayak Hegde on the case. He’s from Groupon and we suspect he’ll want to shake things up a bit. Will Wieden & Kennedy hold on to the account even though their entire agency is probably still freaking out about […]

Relaunching a 100 year old dead brand online

Steve’s breakdown: The buyers of the Bon-Ton brand say that are “a decentralized, multi-brand technology platform that is saving companies from Amazon.” Very nice but they’ll have to do a little advertising to go with that. Don’t ya think? MERRILLVILLE, IN: Bon-Ton, the bankrupt retailer that shut its stores last week after being in business […]

Hooking-up with a new CMO

Steve’s breakdown: An ex-72andSunny & Wieden + Kennedy exec take the marketing helm at Tinder. Is it a most to build continue to build their in-house marketing team, or is it a sign that agency people just might be the answer. You might as well ask her. LOS ANGELES, CA: Tinder, the world’s most popular app […]

Digital Giant Still Looking for CMO

Steve’s breakdown: If you were able to check-in a CMO at Airbnb, things would be differant from then on • W+K or not. Worth checking out your professional network . . . SAN FRANCISCO, CA: The chief marketing officer seat is still vacant at Airbnb as its former top marketers Jonathan Mildenhall and Alexandra Dimiziani ready the […]

Know how to reach college kids?

Steve’s breakdown: Barnes & Noble has got some problems but this acquisition of PaperRater.com might be something they can sink their marketing teeth into. So get you back-to-school shopping done and gives these folks a ring. Lisa R. Malat at lmalat@bncollege.com is the Vice President of Operations and Chief Marketing Officer. BASKING RIDGE, NJ & CINCINNATI, OH: Barnes & […]

This online brand just got some big firm backing

Steve’s breakdown: Tuft & Needle is about to wake-up there advertising in a big way because Serta just bought them. Expect the entire marketing department to be expanded including new agencies jumping into bed with them. (I know – had to do it) PHOENIX, AZ & ATLANTA, GA: There is more disruption in the mattress market — […]

Digital Lead with Major Food Company

Steve’s breakdown: “For the first time, Campbell Soup Company — in the midst of a major push to expand its e-commerce business and digital interaction with consumers — is, at least initially, launching a new product exclusively via e-commerce.” Sounds you’ll have to “Act Now” to get in on this action! Diego Palmieri, chief marketing officer for […]

$240 Investment in Something Brandless

Steve’s breakdown: Brandies is actually the brand name but they sell about 300 items without a brand for $3 each. Sounds interesting, No? Tina Sharkey and Ido Leffler are the founders and it would be even more interesting to hear what they plan on doing with the cash. Advertising has to be in the mix and […]

Needed: design, merchandising, marketing, retail, e-commerce & licensing

Steve’s breakdown: That’s what the new President of Eddie Bauer has on his plate who is really more of just an outdoors kinda guy. Couple that with the fact that this account has been under the radar for years and you got yourself a prime prospect! BELLEVUE, WA: Eddie Bauer has promoted an insider to […]

Client so wrapped up in selling, their brain can’t advertise

Steve’s breakdown: Two reasons to call these folks: 1) They’ll show you how to sell on Amazon . . . and who isn’t selling on Amazon – really? 2) They are so tied up in their own heads, they are not thinking straight in regards to real advertising. Get the new CMO on the right […]

Giant Retailer Coming to America?

Steve’s breakdown: Walmart just bought Flipkart and we are very interested in what could be going on with the brand in our country. Definitely worth looking into because an introduction of this size to the American public is a lot of work. BENTONVILLE, AR: In the largest acquisition in its history, Walmart has agreed to acquire India’s […]

Jumping in the Job Game with 2 Feet & a Marketing Chief

Steve’s breakdown: Between Indeed and LinkedIn, premium services like TheLadders has to step up their efforts and hiring this marketing chief is a positive start. Now they should get rid of that ad agency that’s been hanging around for 8 years (Stein) and really start anew! NEW YORK, NY: Ladders, Inc., today announced the appointment of […]

Cosmetic treatments community to get marketing facelift

Steve’s breakdown: The new CMO of RealSelf is Tanja Omeze who brings nearly two decades of brand-building experience from Amazon, Verizon Wireless, Weight Watchers and more. This is one of those opportunities that it helps if you’re part of the community so if you are, here you go . . . SEATTLE, WA: RealSelf, the largest online […]

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