Region: Africa

Global Internet Awareness Campaign Review

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Ad reviews across the globe give clues to USA

Steve’s breakdown: Sometime when advertising reviews happen away from home, it a preview of things to come. Check out these stories, particularly Hyundai  • Ikea has held meetings with agencies […]

Egypt Tourism Authority has a problem

Steve’s breakdown: I know this is early but . . . As if the Egypt Tourism Authority had enough problems, todays EgyptAir plane crash on route to Cairo didn’t help. They could […]

African country to split with PR firm

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Disney puts 9 figure media account in review

Steve’s breakdown: When an American client does a review that will include American ad agencies, even if the account is halfway around the globe, new biz folks should take notice. […]

Digital/Social Media in Review at South African Tourism

Steve’s breakdown: Some of you have asked why we spend time reporting on international account reviews. Two reasons: 1) Because we mainly cover international reviews in English speaking counties, we’ve […]

Kenya Tourism Board issues RFP

Steve’s breakdown: This account includes promoting Kenya in 17 of the richest  countries with every communications service any shop could offer. The RFP is here and is 57 pages. It’s […]

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