Golf, Beer & Food and a new CMO

To access this new business opportunity, please login or become a member

Steve's breakdown: Okay, these Topgolf ads are pretty good so why the new CMO? Someone needs to find out. In related new, Topgolf plans on opening dozens of locations in...

Too cool for school client’s CMO search: Get involved

To access this new business opportunity, please login or become a member

Steve's breakdown: Fox Racing is an American privately owned action sports and clothing brand founded in 1974. Fox designs, develops and distributes clothing and accessories to over fifty countries primarily...

Golf Lead!

To access this new business opportunity, please login or become a member

Steve's breakdown: PGA TOUR Superstore is looking for a CMO so what a perfect time to introduce your 15ish handicap to this client! Below is the CMO job posting. ROSWELL,...

Sports training & event company hires CMO

To access this new business opportunity, please login or become a member

Steve's breakdown: One thing about IRONMAN is Women? I mean the new CMO is a woman. Never mind. They could use a lot more spectators, sponsors & TV coverage and...

Super Bowl RFP

To access this new business opportunity, please login or become a member

Steve's breakdown: "Miami Gardens Issues RFP For Branding and Advertising of Super Bowl 2020." It's a great way to show off your juice in front of every Super Bowl advertiser...

New technology CMO could make you a starter

To access this new business opportunity, please login or become a member

Steve's breakdown: Kinda threw ya with the football pic but we gotta keep the non-members guessing. NEW YORK, NY: The National Basketball Association named longtime technology marketing executive Kate Jhaveri...

Like you don’t want a surfing account . . .

To access this new business opportunity, please login or become a member

Steve's breakdown: So what! The account in on the other side of the globe. Go for it! BURLEIGH HEADS, Australia: The World Surf League (WSL) has hired Nike marketing veteran Pri Shumate...

We found the angle to get you this boat account

To access this new business opportunity, please login or become a member

Steve's breakdown: In an interview with Boating Industry, Mercury Marine's CMO said the company’s efforts to move away from functional marketing messaging, i.e., features and specs, to storytelling is happening....

Water sporting client with a new agency opening

To access this new business opportunity, please login or become a member

Steve's breakdown: West Marine is the largest specialty retailer of boating supplies and accessories, with over 300 stores located in 38 states, Puerto Rico and Canada and no agency is...

Ever want a sports account?

To access this new business opportunity, please login or become a member

Steve's breakdown: Here's your chance to introduce your agency and make the impression that can grow into a new client. CORAOPOLIS, PA: Dick's Sporting Goods announced two new members of...

Digital Fishing Lead

To access this new business opportunity, please login or become a member

Steve's breakdown: Great Outdoors Group has a new CMO and is tasked to "lead the marketing engine overseeing omnichannel customer engagement, digital, paid and social media, promotions, events, sponsorships, partnerships...

Agencyless fitness club needs new location ads

To access this new business opportunity, please login or become a member

Steve's breakdown: VASA Fitness appoints Mindi Bridges CMO to "help usher in the next stage of VASA’s rapid growth" which includes opening 19 clubs this year. That's going to take...

Ad Guy Takes Over Marketing at NFL Team

To access this new business opportunity, please login or become a member

Steve's breakdown: We love it when ad folks take over client like the 49ers because they "Get It". But just to be on the safe side, maybe send this new...

Eight new CMOs you might want to contact

To access this new business opportunity, please login or become a member

Steve's breakdown: Here's a fresh crop of CMOs. There's got be be one in your sweetspot! Hearst Autos Hires Chief Marketing Officer Hearst Autos, the publisher of Car and Driver and Road &...

$50 million client has to change all marketing

To access this new business opportunity, please login or become a member

Steve's breakdown: Peloton was slapped with $150 million lawsuit for using songs by Drake, Lady Gaga without permission. In fact, it is the music that Peloton uses to sell their...

NFL team name T-Mobile VP as team’s first CMO

To access this new business opportunity, please login or become a member

Steve's breakdown: We love 1st CMOs cause they have to pounce on great opportunities. Are you one? CHARLOTTE, NC: The Carolina Panthers are hiring T-Mobile's vice president of sponsorships and...

Retailer’s Disgraced CEO Departure may Spark Ad Review

To access this new business opportunity, please login or become a member

https://www.youtube.com/watch?v=lMsxrJeJ8lU Steve's breakdown: REI and Venables, Bell & Partners won a boatload of awards in 2016 but not much going on since. (See case study in featured video) Will the company...

NFL team’s clean slate: Will it include new ad agency?

To access this new business opportunity, please login or become a member

https://www.youtube.com/watch?v=CuP_xc3_BnA Steve's breakdown: Beyond getting a new coach, the Miami Dolphins have announce staff additions to marketing, partnerships & ticketing teams. This is a full on make-over and it could include agency...

Cricket Anyone? AAR Review

To access this new business opportunity, please login or become a member

Steve's breakdown: England and Wales Cricket Board is changing the format of the sport and wants to get the word out. Maybe a pitch could include bringing it to America. Worth...

$80 million global sports account in review

To access this new business opportunity, please login or become a member

https://www.youtube.com/watch?v=jaKIwSDLH28 Steve's breakdown: Looks like the "Be More Human" campaign is done for Reebok. Melanie Boulden the vp of global marketing is the contact at melanie.boulden@reebok.com CANTON, MA: Reebok has launched...

Major Sports Company with new CMO

To access this new business opportunity, please login or become a member

Steve's breakdown: The new CMO at Madison Square Garden spent 16 years with Hilton but was most previously with WeWork. So it looks like this is her first change at the Big Time...

New Owner of Sports Retailer = Agency Pitch

To access this new business opportunity, please login or become a member

Steve's breakdown: Lids Sports Group operates the Lids headwear stores and the Locker Room by Lids. They use Zimmerman Advertising but I don't think the account is large enough for that...

Lux Used Shoes Get Deep Pockets

To access this new business opportunity, please login or become a member

Steve's breakdown: Stadium Goods gets acquired by Farfetch as the sneaker resale market heats up. Ads Next? Call 646-779 8410 to find out. NEW YORK, NY: There was a time when...

Nike

To access this new business opportunity, please login or become a member

Steve's breakdown: Heidi O’Neill has been named president of Nike Direct and she has a boot-load of agencies working for her. Will she keep the status quo? Depends on how good...

10 Consumer Brands with new CMOs

To access this new business opportunity, please login or become a member

Steve's breakdown: If I was to pick the hottest lead of the 10 below, look into Blue Nile The Washington Post Promotes For Chief Marketing Officer WASHINGTON, DC: Miki King...

NFL in Review

To access this new business opportunity, please login or become a member

Steve's breakdown: It's a weird time to be putting this account in review but Roth Ryan Hayes is handling the pitch so you might as well make sure your credentials are...

Big Moves & Big Decisions coming at Sports Brand

To access this new business opportunity, please login or become a member

Steve's breakdown: Since November, Under Armor has been under the gun and all this leadership movement is supposed to "right the ship". Check in with Alessandro de Pestel, the CMO, to...

NFL CMO should get the axe

To access this new business opportunity, please login or become a member

Steve's breakdown: "Redskins' 50-year sellout streak ends" is the headline and if you think Steve Ziff, their CMO, is safe from being cut from the team, you're a nicer guy...

Snowboarding Gear Lead

To access this new business opportunity, please login or become a member

Steve's breakdown: The Burton Corp is the client and they do their marketing in a global mindset. If that's your mindset too, a call to there new CMO might be...

Prestigious Golf Lead

To access this new business opportunity, please login or become a member

Steve's breakdown: Do you have contacts in the investment bank category? Love golf? Then PGA of America maybe a great fit for your agency. Ya see, they just hired the former CEO...

Are You Ready for Some Football

To access this new business opportunity, please login or become a member

Steve's breakdown: The NFL has got some viewership problems and this new CMO from Activision is going to be taking it head-on. Expect some big changes in strategies which could include...

Diversity strikes again at favorite client

To access this new business opportunity, please login or become a member

Steve's breakdown: Nike has brought on Adrienne Lofton from Under Armour but no word on her title. So there's your first question when you congratulate her on the new position. No...

Teeing-Up a Golf Client

To access this new business opportunity, please login or become a member

Steve's breakdown: 1) Bridgestone Golf has brought in a marketing pro as CEO. 2) JWT Atlanta has done work for the client (even won an EFFIE) but we don't think that relationship...

Type and press Enter to search