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Steve's breakdown: Okay, these Topgolf ads are pretty good so why the new CMO? Someone needs to find out. In related new, Topgolf plans on opening dozens of locations in...
Steve's breakdown: They have done a couple of of funny ads but it's never felt like they've reached their goal. Jeremy Tucker is the CMO. See what he thinks. HAMPTON,...
Steve's breakdown: The buried lead in this story is: It’s unclear which agencies will get a piece of the larger marketing pie. In the past, Under Armour has worked with...
Steve's breakdown: Know what's tragically hilarious? I can never spell "genius" the first time . . . Anyway, ex-Facebook/Apple marketer is now CMO of US Ski & Snowboard appoint McKeon as...
Steve's breakdown: Talk about a conversation starter! You got to give it to Dick’s Sporting Goods' CEO, Ed Stack. He's making waves so maybe it's time check in with their...
Steve's breakdown: Eric Liedtke is leaving Adidas. He was considered to be in line to be the next CEO and was the highest ranking American at the company. He was...
Steve's breakdown: Fox Racing is an American privately owned action sports and clothing brand founded in 1974. Fox designs, develops and distributes clothing and accessories to over fifty countries primarily...
Steve's breakdown: PGA TOUR Superstore is looking for a CMO so what a perfect time to introduce your 15ish handicap to this client! Below is the CMO job posting. ROSWELL,...
Steve's breakdown: One thing about IRONMAN is Women? I mean the new CMO is a woman. Never mind. They could use a lot more spectators, sponsors & TV coverage and...
Steve's breakdown: Equinox and SoulCycle are the clients and it's todays' Trump fundraiser that's getting people to boycott the companies and they include a bunch of celebrities. Juicy stuff and...
Steve's breakdown: U.S. Soccer hired lobbyists to counter women’s team’s fight For Equal Pay is the headline but if you want to help the World Cup Champs, who's the client?...
Steve's breakdown: Now that Bowflex has picked an AOR, keep an eye on there other brands like Modern Movement, Nautilus, Octane Fitness and Schwinn. We feel that one of them...
Steve's breakdown: "Drake’s esports team 100 Thieves raises $35 million" is the headline and you know marketing has to be in the mix. But here's the real quote: 100 Thieves...
Steve's breakdown: "Miami Gardens Issues RFP For Branding and Advertising of Super Bowl 2020." It's a great way to show off your juice in front of every Super Bowl advertiser...
Steve's breakdown: Kinda threw ya with the football pic but we gotta keep the non-members guessing. NEW YORK, NY: The National Basketball Association named longtime technology marketing executive Kate Jhaveri...
Steve's breakdown: Nautilus' new CEO, Jim Barr IV, has a background at Microsoft, Sears Holdings, Ritchie Bros and OfficeMax where he was the Chief Digital Officer. That should give you...
Steve's breakdown: Iditarod Trail Committee announces Rob Urbach as new CEO. He's an ex-EVP of a Sports Marketing firm so you know he knows a good pitch when he sees...
Steve's breakdown: So what! The account in on the other side of the globe. Go for it! BURLEIGH HEADS, Australia: The World Surf League (WSL) has hired Nike marketing veteran Pri Shumate...
Steve's breakdown: In an interview with Boating Industry, Mercury Marine's CMO said the company’s efforts to move away from functional marketing messaging, i.e., features and specs, to storytelling is happening....
Steve's breakdown: West Marine is the largest specialty retailer of boating supplies and accessories, with over 300 stores located in 38 states, Puerto Rico and Canada and no agency is...
Steve's breakdown: GameWorks is going for it and considering the hugeness of each location, they are going to have to get the word - big time. They'll probably be launching...
Steve's breakdown: To get an RFP from a consumer client like this doesn't happen often so don't miss out. Responses are due May 24. Send them in electronic format to...
Steve's breakdown: Here's your chance to introduce your agency and make the impression that can grow into a new client. CORAOPOLIS, PA: Dick's Sporting Goods announced two new members of...
Steve's breakdown: We know everyone has a "cult affair" with Peloton but the fact is they were stealing music and we knew that was the end of their ad campaign....
Steve's breakdown: Great Outdoors Group has a new CMO and is tasked to "lead the marketing engine overseeing omnichannel customer engagement, digital, paid and social media, promotions, events, sponsorships, partnerships...
Steve's breakdown: VASA Fitness appoints Mindi Bridges CMO to "help usher in the next stage of VASA’s rapid growth" which includes opening 19 clubs this year. That's going to take...
Steve's breakdown: We love it when ad folks take over client like the 49ers because they "Get It". But just to be on the safe side, maybe send this new...
Steve's breakdown: Here's a fresh crop of CMOs. There's got be be one in your sweetspot! Hearst Autos Hires Chief Marketing Officer Hearst Autos, the publisher of Car and Driver and Road &...
Steve's breakdown: Ya gotta love a client with no grown-ups around. It also brings up some questions about the client. Why did these guys bail? Is there a marketing problem...
Steve's breakdown: Peloton was slapped with $150 million lawsuit for using songs by Drake, Lady Gaga without permission. In fact, it is the music that Peloton uses to sell their...
Steve's breakdown: We love 1st CMOs cause they have to pounce on great opportunities. Are you one? CHARLOTTE, NC: The Carolina Panthers are hiring T-Mobile's vice president of sponsorships and...
Steve's breakdown: Let's finish that sentence: If there's a Sports Marketing Oops Hall of Fame, Nike is now among the top contenders. Yeah, it may be old news today but...
Steve's breakdown: USA Gymnastics is fighting to retain its status as the national governing body for the sport after the Larry Nassar sexual abuse scandal. CEO Li Li Leung, a former...
Steve's breakdown: There's a lot going on with CBD but this one category could be the sexiest kind of account to pitch. Brands you might want to checkout include Defy, OKI...
https://www.youtube.com/watch?v=lMsxrJeJ8lU Steve's breakdown: REI and Venables, Bell & Partners won a boatload of awards in 2016 but not much going on since. (See case study in featured video) Will the company...
https://www.youtube.com/watch?v=CuP_xc3_BnA Steve's breakdown: Beyond getting a new coach, the Miami Dolphins have announce staff additions to marketing, partnerships & ticketing teams. This is a full on make-over and it could include agency...
Steve's breakdown: England and Wales Cricket Board is changing the format of the sport and wants to get the word out. Maybe a pitch could include bringing it to America. Worth...
Steve's breakdown: K2 Sports announced that Tim Swart has joined the company as global vice president of marketing, managing global marketing operations for its portfolio of outdoor brands. SEATTLE, WA: Swart brings...
https://www.youtube.com/watch?v=s99xsL0G0Nw Steve's breakdown: When a client like Puma moves headquarters, there's change and growth and a new spirit in the air. And considering this client's past with agencies, there's no...
https://www.youtube.com/watch?v=jaKIwSDLH28 Steve's breakdown: Looks like the "Be More Human" campaign is done for Reebok. Melanie Boulden the vp of global marketing is the contact at melanie.boulden@reebok.com CANTON, MA: Reebok has launched...
Steve's breakdown: The new CMO at Madison Square Garden spent 16 years with Hilton but was most previously with WeWork. So it looks like this is her first change at the Big Time...
Steve's breakdown: Lids Sports Group operates the Lids headwear stores and the Locker Room by Lids. They use Zimmerman Advertising but I don't think the account is large enough for that...
Steve's breakdown: Stadium Goods gets acquired by Farfetch as the sneaker resale market heats up. Ads Next? Call 646-779 8410 to find out. NEW YORK, NY: There was a time when...
Steve's breakdown: Time to give Under Armour a call because it's hitting the fan over there. Just be rosy on the phone and see what happens. BALTIMORE, MD: Under Armour has let...
Steve's breakdown: Heidi O’Neill has been named president of Nike Direct and she has a boot-load of agencies working for her. Will she keep the status quo? Depends on how good...
Steve's breakdown: If I was to pick the hottest lead of the 10 below, look into Blue Nile The Washington Post Promotes For Chief Marketing Officer WASHINGTON, DC: Miki King...
Steve's breakdown: "No More Strip Clubs on Company Dime" is the headline for Under Armour. Not so great for their image which you can fix with the right messaging. Do you...
Steve's breakdown: 6 MLB clubs announce new Triple-A affiliates so who's going to come up with all the whacky, fun & wild marketing for those teams? You? EVERYWHERE, USA: Mets, Rangers,...
Steve's breakdown: We love it when we get a chance to give a hearty "congratulations" to someone who could give us a hearty account. So here's a list you can...
Steve's breakdown: It's a weird time to be putting this account in review but Roth Ryan Hayes is handling the pitch so you might as well make sure your credentials are...
Steve's breakdown: Since November, Under Armor has been under the gun and all this leadership movement is supposed to "right the ship". Check in with Alessandro de Pestel, the CMO, to...
Steve's breakdown: "Redskins' 50-year sellout streak ends" is the headline and if you think Steve Ziff, their CMO, is safe from being cut from the team, you're a nicer guy...
Steve's breakdown: The Burton Corp is the client and they do their marketing in a global mindset. If that's your mindset too, a call to there new CMO might be...
Steve's breakdown: I swear, sometimes I just give these leads away with my hints in the headline and image. Did that happen just now? I bet if you did guess...
Steve's breakdown: Do you have contacts in the investment bank category? Love golf? Then PGA of America maybe a great fit for your agency. Ya see, they just hired the former CEO...
https://vimeo.com/235817922 Steve's breakdown: Okay, Buffalo Wild Wings is "looking to enter the sports betting market" but they do have a new CMO right now. Their advertising has been entertaining but we think...
Steve's breakdown: The NFL has got some viewership problems and this new CMO from Activision is going to be taking it head-on. Expect some big changes in strategies which could include...
Steve's breakdown: Nike has brought on Adrienne Lofton from Under Armour but no word on her title. So there's your first question when you congratulate her on the new position. No...
Steve's breakdown: It's that time of year again when the NBA starts shifting players. This time it's the Timberwolves' new CMO who was most recently the CDO with the Bucks....
Steve's breakdown: 1) Bridgestone Golf has brought in a marketing pro as CEO. 2) JWT Atlanta has done work for the client (even won an EFFIE) but we don't think that relationship...
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