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Steve’s breakdown: We love it when we get a chance to give a hearty “congratulations” to someone who could give us a hearty account. So here’s a list you can...
Steve’s breakdown: It’s a weird time to be putting this account in review but Roth Ryan Hayes is handling the pitch so you might as well make sure your credentials are...
Steve’s breakdown: Since November, Under Armor has been under the gun and all this leadership movement is supposed to “right the ship”. Check in with Alessandro de Pestel, the CMO, to...
Steve’s breakdown: “Redskins’ 50-year sellout streak ends” is the headline and if you think Steve Ziff, their CMO, is safe from being cut from the team, you’re a nicer guy...
Steve’s breakdown: The Burton Corp is the client and they do their marketing in a global mindset. If that’s your mindset too, a call to there new CMO might be...
Steve’s breakdown: I swear, sometimes I just give these leads away with my hints in the headline and image. Did that happen just now? I bet if you did guess...
Steve’s breakdown: Do you have contacts in the investment bank category? Love golf? Then PGA of America maybe a great fit for your agency. Ya see, they just hired the former CEO...
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Steve’s breakdown: The NFL has got some viewership problems and this new CMO from Activision is going to be taking it head-on. Expect some big changes in strategies which could include...
Steve’s breakdown: Nike has brought on Adrienne Lofton from Under Armour but no word on her title. So there’s your first question when you congratulate her on the new position. No...
Steve’s breakdown: It’s that time of year again when the NBA starts shifting players. This time it’s the Timberwolves’ new CMO who was most recently the CDO with the Bucks....
Steve’s breakdown: 1) Bridgestone Golf has brought in a marketing pro as CEO. 2) JWT Atlanta has done work for the client (even won an EFFIE) but we don’t think that relationship...
Steve’s breakdown: Last week we told you about the Redskins. This week it’s the Jaguars but the difference here is the Jags are still looking to fill the CMO position. That’s...
Steve’s breakdown: CrossFit gyms got caught up in LGBTQ rights controversy & religious friction incident Wednesday. If you ask us, and we know you haven’t, this should be used as a...
Steve’s breakdown: Washington Redskins with their signing of Steve Ziff as chief marketing officer. Steve was previously with the Jacksonville Jaguars and the San Diego Padres. Will he do something about the name? NO! Will...
Steve’s breakdown: Vail Resorts has acquired 4 resorts recently and all four will be needing to get the word out. They include Okemo Mountain Resort in Vermont, Mount Sunapee Resort in...
Steve’s breakdown: Here we go again. Folks, you have to keep an eye on our account review predictions because we get these right. This time it’s Puma and if you...
Steve’s breakdown: Every once in a while we like to remind our members that when you help find a CMO for a client, you’ve especially won yourself a new client....
Steve’s breakdown: So the Academy Sports + Outdoors CEO just bailed to take the CEO position at PetSmart and from what I can discern, it was ugly! Both companies are retooling. FCB...
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Steve’s breakdown: The new CMO has been around Gold’s Gym for 15 years and now that he has the car keys, new roads will be taken. Hit’m with membership experience programs...
Steve’s breakdown: Most cable stations have moved away from their roots. MTV was truly music on television but then came Real World and now we have Celebrity Copious Cupcake Chowdown:...
Steve’s breakdown: Does anybody else feel like Nike is just walking-on-eggshells right now? They certainly have their problems in-house and now with the Converse account just getting slided over to...
Steve’s breakdown: Diversity problems and misconduct allegations are plaguing Nike and they need to decide what to do about this before the teenagers of this country decide for them. Dealing...
Steve’s breakdown: Champion just opened its first store in LA and you know this isn’t their last. Once they get the hang of retail, they’ll want to blow it out and that...
Steve’s breakdown: Below is the job description/posting for the CMO position at Brunswick but it has been taken down from the corporate website. We suspect they filled the job so it’s...
Steve’s breakdown: Under Armour just had 150 million users affected by a MyFitnessPal data breach and they are not even addressing the matter on their website. These folks need some grownups in the...
Steve’s breakdown: MillerCoors has started an agency review with an RFI. All we know is there are two incumbents in already but it looks like they opened it up a...
Steve’s breakdown: American Council on Exercise has already refreshed the brand, created a new logo and streamlined web experience. Now it’s time for advertising and as far as we can see, there is...
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Steve’s breakdown: Lululemon can’t buy a break. Between the founder saying “Frankly some women’s bodies just actually don’t work for [wearing Lululemon pants]… it’s really about the rubbing through the thighs” back in...