NFL in Review

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Big Moves & Big Decisions coming at Sports Brand

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NFL CMO should get the axe

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Snowboarding Gear Lead

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New CMO sets sail with .org in search of growth

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Prestigious Golf Lead

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Sports Betting Restaurant + New CMO

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Are You Ready for Some Football

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Diversity strikes again at favorite client

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Teeing-Up a Golf Client

Steve’s breakdown: 1) Bridgestone Golf has brought in a marketing pro as CEO. 2) JWT Atlanta has done work for the client (even won an EFFIE) but we don’t think that relationship...

The NFL pitching season moves south

Steve’s breakdown: Last week we told you about the Redskins. This week it’s the Jaguars but the difference here is the Jags are still looking to fill the CMO position. That’s...

Kicking-off the NFL pitching season is the …

Steve’s breakdown: Washington Redskins with their signing of Steve Ziff as chief marketing officer. Steve was previously with the Jacksonville Jaguars and the San Diego Padres. Will he do something about the name? NO! Will...

Double Dealing Deed = Double Retail Lead

Steve’s breakdown: So the Academy Sports + Outdoors CEO just bailed to take the CEO position at PetSmart and from what I can discern, it was ugly! Both companies are retooling. FCB...

700 Location Gym ready for New Roads

Steve’s breakdown: The new CMO has been around Gold’s Gym for 15 years and now that he has the car keys, new roads will be taken. Hit’m with membership experience programs...

Fixing ESPN should be on your Pitch List

Steve’s breakdown: Most cable stations have moved away from their roots. MTV was truly music on television but then came Real World and now we have Celebrity Copious Cupcake Chowdown:...

Boats, Billiards & Big Bucks

Steve’s breakdown: Below is the job description/posting for the CMO position at Brunswick but it has been taken down from the corporate website. We suspect they filled the job so it’s...

Data Breach Leaves Client with their Pants Down

Steve’s breakdown: Under Armour just had 150 million users affected by a MyFitnessPal data breach and they are not even addressing the matter on their website. These folks need some grownups in the...

Exercise org gets serious with about marketing

Steve’s breakdown: American Council on Exercise has already refreshed the brand, created a new logo and streamlined web experience. Now it’s time for advertising and as far as we can see, there is...

It’s time to target a rifle client

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Relaunching a Golf Brand

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The rebuilding of the marketing might of the NFL

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Another huge eSports Lead

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Sports Marketing Up For Grabs: As Predicted

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Another company aggressively going after Women

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Sneaker Account Review Alert: Incumbent not pitching

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Time to go fishing for a client down south

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BMX: Your first sports client

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16 clients left this school and need a new home

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Digital required at Luxury golf sportswear brand

Steve’s breakdown: G/FORE was just bought by Peter Millar and it seems they need some work done. For one thing, the G/FORE website is “under construction”. Plus they have to figure out what this...

Another eSports account to pitch

Steve’s breakdown: As we mentioned last week, there is no limit to the number of advertising accounts this category can create. Plus, many of these leagues will probably prefer if...

West Coast League’s next move could use your boost

Steve’s breakdown: The World Surf League’s new CMO came from America’s Cup and The Rugby Football Union and we suspect he’ll have some big plans moving forward. They could include a wave of...

Wave Catching Client Could Change Creative Council

Steve’s breakdown: Billabong, which was bought by Quiksilver, actually spends more than Quiksilver, Roxy, and DC Shoes brands combined. And now that they have new American owners, there might be some changes...

Racing Series Account Lead

Steve’s breakdown: AN ex-Apple exec is coming into this up-and-coming motorcycle racing client. Might as well hop on and take this account for a ride. Alec Marshall is the contact and new...

Football Lead

Steve’s breakdown: Here we go again. NFL Media just lost their VP and executive editor to a sex-Tweet scandal. He handled news operations for the NFL Network, NFL.com, NFL Mobile, NFL Now, NFL RedZone,...

Football Account Change

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Sports Lead!

Steve’s breakdown: It’s time to call ESPN! With the addition of 22 regional sports networks from Fox, there’s going to be a lot of work to be done. And you...

We Have a Nike Lead

Steve’s breakdown: Nike has appointed Lauren Sherman as its senior director of digital, based in New York. This would be a switch of coasts for Nike and they may want to...

Pro Teams & Venues company has new CMO

Steve’s breakdown: The Brooklyn Nets and New York Islanders and the venues they play in will now be under a new marketing chief. Talk about a moving target! Things are always...

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