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Steve’s breakdown: There’s a seasoned MMA marketing veteran taking the CMO position at Alliance MMA which is a NASDAQ traded mixed martial arts promotion company offering premier promotional opportunities for aspiring mixed...
Steve’s breakdown: We hate to see this but it happens all the time. Here are the accounts listed as their clients on Access Confidential: HEAD USA from Mar 2016 –...
Steve’s breakdown: This company just hired FCB as their agency but I have to tell you, the client is not used to paying for an agency as expensive as FCB....
Steve’s breakdown: The company that markets brands like London Fog, Starter (a former client of mine), Sharper Image, Joe Boxer, Danskin, Ocean Pacific and many more has slipped on a...
Steve’s breakdown: I’m sitting here minding my own business and this ShipSticks ad comes on and WOW. Did they get Chris Griffin from Family Guy to art direct this ad?...
CAPE CANAVERAL, FL – FEBRUARY 21: Space Shuttle Endeavour prepares to touchdown at the shuttle landing facility at Kennedy Space Center in Cape Canaveral, Florida, February 21, 2010. Endeavour successfully...
Steve’s breakdown: Sounds like you’ll have to move fast on this one. Ms. Roeya Vaughan is the VP of Marketing at roeya.vaughan@asics.com. IRVINE, CA: The ASICS account is in review. This...
Steve’s breakdown: Here’s an idea that came from our members. Many shops pick-up an assignments right after an agency wins as AOR. It’s all about filling in the capability gaps the...
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Steve’s breakdown: Dig in folks and see what works for you! FYI: Become a member of Ratti Report and receive up to 40 new business leads delivered to your inbox every...
Steve’s breakdown: This technology sounds awesome and it’s not just for athletes. At least that’s how I feel. There creative is terrible, they do have some endorsements but it’s schlock. CHARGE!! NEW...
Steve’s breakdown: And they expect to bring in a boatload of cash. Putting a little of that behind Titleist will probably make their shareholders happy. Might as well check into...
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Steve’s breakdown: One of the ways this article from Fortune sights is making “advertising more efficient”. Of course one way to do that is with better creative. We think our friends...
Steve’s breakdown: The NHL has now joined 3 other sports worlds who hired female CMOs. Do ya think their trying to pull the women in? If yes, you know what to...
Steve’s breakdown: Here’s the thing. This guy was hired by Sports Authority just before they closed-up shop. Guess he didn’t do so well. He might need a little marketing help...
Steve’s breakdown: I know what you’re thinking. Droga5 killed the awards with this client. But I ask you, couldn’t you if your client sponsored Micheal Phelps and the USA women’s...
Steve’s breakdown: Lots of changes in the marketing arm of NASCAR so if you’re a big fan (and you kinda have to be to work on this business), now’s the time...
Steve’s breakdown: We’re calling it right now. An agency review is not far away. Here’s why: Their creative has been gorgeous for the past few years but not very “retaily”....
Steve’s breakdown: Barstool Sports has their first CEO, a new headquarters in NYC and a new owner in The Chernin Group. Sounds like a great time to find your inner sports fan...
Steve’s breakdown: You know you want it. Snowmobiles, ATVs, 3 wheeled race cars & motorcycles . . . Well, here’s your chance. Polaris just hired a new CMO and, as...
Steve’s breakdown: Let’s call it a shotgun wedding. Goldman Sach & Bass Pro Shops are the buyers. As for Cabela’s, I can’t find a AOR for them so it’s open season. SIDNEY,...
Steve’s breakdown: Ratti Report gets another prediction right but enough about us. Not sure who’s running the search but we’re pretty sure it’s in house. 617-783-4000 BOSTON, MA: Back in March, the...
Steve’s breakdown: The U.F.C. just sold for $4 billion to the talent agency WME-IMG. Remember William Morris? Not sure if they will run the business out of their Beverly Hills offices but that’s...
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Steve’s breakdown: Nike has made the following changes in its management to drive innovation and strengthen consumer connections. That’s your cue get in there. Here are the changes: Phil McCartney has been...
Steve’s breakdown: This 4 season resort company gets two million skier/snowboarder visits every year. Not bad. But I think they could handle more off season visits and that could be a...