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Steve’s breakdown: It’s that time of year again when the NBA starts shifting players. This time it’s the Timberwolves’ new CMO who was most recently the CDO with the Bucks....
Steve’s breakdown: 1) Bridgestone Golf has brought in a marketing pro as CEO. 2) JWT Atlanta has done work for the client (even won an EFFIE) but we don’t think that relationship...
Steve’s breakdown: Last week we told you about the Redskins. This week it’s the Jaguars but the difference here is the Jags are still looking to fill the CMO position. That’s...
Steve’s breakdown: CrossFit gyms got caught up in LGBTQ rights controversy & religious friction incident Wednesday. If you ask us, and we know you haven’t, this should be used as a...
Steve’s breakdown: Washington Redskins with their signing of Steve Ziff as chief marketing officer. Steve was previously with the Jacksonville Jaguars and the San Diego Padres. Will he do something about the name? NO! Will...
Steve’s breakdown: Vail Resorts has acquired 4 resorts recently and all four will be needing to get the word out. They include Okemo Mountain Resort in Vermont, Mount Sunapee Resort in...
Steve’s breakdown: Here we go again. Folks, you have to keep an eye on our account review predictions because we get these right. This time it’s Puma and if you...
Steve’s breakdown: Every once in a while we like to remind our members that when you help find a CMO for a client, you’ve especially won yourself a new client....
Steve’s breakdown: So the Academy Sports + Outdoors CEO just bailed to take the CEO position at PetSmart and from what I can discern, it was ugly! Both companies are retooling. FCB...
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Steve’s breakdown: The new CMO has been around Gold’s Gym for 15 years and now that he has the car keys, new roads will be taken. Hit’m with membership experience programs...
Steve’s breakdown: Most cable stations have moved away from their roots. MTV was truly music on television but then came Real World and now we have Celebrity Copious Cupcake Chowdown:...
Steve’s breakdown: Does anybody else feel like Nike is just walking-on-eggshells right now? They certainly have their problems in-house and now with the Converse account just getting slided over to...
Steve’s breakdown: Diversity problems and misconduct allegations are plaguing Nike and they need to decide what to do about this before the teenagers of this country decide for them. Dealing...
Steve’s breakdown: Champion just opened its first store in LA and you know this isn’t their last. Once they get the hang of retail, they’ll want to blow it out and that...
Steve’s breakdown: Below is the job description/posting for the CMO position at Brunswick but it has been taken down from the corporate website. We suspect they filled the job so it’s...
Steve’s breakdown: Under Armour just had 150 million users affected by a MyFitnessPal data breach and they are not even addressing the matter on their website. These folks need some grownups in the...
Steve’s breakdown: MillerCoors has started an agency review with an RFI. All we know is there are two incumbents in already but it looks like they opened it up a...
Steve’s breakdown: American Council on Exercise has already refreshed the brand, created a new logo and streamlined web experience. Now it’s time for advertising and as far as we can see, there is...
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Steve’s breakdown: Lululemon can’t buy a break. Between the founder saying “Frankly some women’s bodies just actually don’t work for [wearing Lululemon pants]… it’s really about the rubbing through the thighs” back in...
Steve’s breakdown: Footlocker is who “they” are because they just plunked down a sizable investment into Carbon38 which has a cult like following. Lisa Kraynak at lisa@carbon38.com is the Chief Marketing...
Steve’s breakdown: PGA Tour Superstore is moving full-speed ahead with its experiential store concept and we expect their marketing budget to double. But are they just going to hand that to...
Steve’s breakdown: G/FORE was just bought by Peter Millar and it seems they need some work done. For one thing, the G/FORE website is “under construction”. Plus they have to figure out what this...
Steve’s breakdown: Nike doesn’t tend to mess much with there major agency partners but they do do the “project” thing. So this would be a good time to see if...
Steve’s breakdown: Oh, has FanDuel had their problems. Who knew “fake” gambling tools would be so complicated? Any who, there’s a new marketing quarterback on the team so give’m a...
Steve’s breakdown: The new owners of Formula 1 thought after 23 years it was time to change the logo (why?) so they just hired W&K cause, you know, Just Do...
Steve’s breakdown: As we mentioned last week, there is no limit to the number of advertising accounts this category can create. Plus, many of these leagues will probably prefer if...
Steve’s breakdown: The World Surf League’s new CMO came from America’s Cup and The Rugby Football Union and we suspect he’ll have some big plans moving forward. They could include a wave of...
Steve’s breakdown: Billabong, which was bought by Quiksilver, actually spends more than Quiksilver, Roxy, and DC Shoes brands combined. And now that they have new American owners, there might be some changes...
Steve’s breakdown: AN ex-Apple exec is coming into this up-and-coming motorcycle racing client. Might as well hop on and take this account for a ride. Alec Marshall is the contact and new...