Super Bowl RFP

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Steve's breakdown: "Miami Gardens Issues RFP For Branding and Advertising of Super Bowl 2020." It's...

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New technology CMO could make you a starter

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Steve's breakdown: Kinda threw ya with the football pic but we gotta keep the non-members...

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Fitness company sure to take a hard look at their digital marketing

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Steve's breakdown: Nautilus' new CEO, Jim Barr IV, has a background at Microsoft, Sears Holdings,...

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Alaska Client brings in Sports Marketing Exec as CEO: Let the pitching begin

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Steve's breakdown: Iditarod Trail Committee announces Rob Urbach as new CEO. He's an ex-EVP of...

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Like you don’t want a surfing account . . .

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Steve's breakdown: So what! The account in on the other side of the globe. Go...

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We found the angle to get you this boat account

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Steve's breakdown: In an interview with Boating Industry, Mercury Marine's CMO said the company’s efforts...

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Water sporting client with a new agency opening

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Steve's breakdown: West Marine is the largest specialty retailer of boating supplies and accessories, with...

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Nationwide expansion of dining hybrid will require new agency

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Steve's breakdown: GameWorks is going for it and considering the hugeness of each location, they...

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Golf Destination Tees Up RFP For Creative & Brand Awareness

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Steve's breakdown: To get an RFP from a consumer client like this doesn't happen often...

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Ever want a sports account?

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Steve's breakdown: Here's your chance to introduce your agency and make the impression that can...

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The Peloton review was one we told you would happen

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Steve's breakdown: We know everyone has a "cult affair" with Peloton but the fact is...

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Digital Fishing Lead

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Steve's breakdown: Great Outdoors Group has a new CMO and is tasked to "lead the...

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Agencyless fitness club needs new location ads

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Steve's breakdown: VASA Fitness appoints Mindi Bridges CMO to "help usher in the next stage...

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Ad Guy Takes Over Marketing at NFL Team

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Steve's breakdown: We love it when ad folks take over client like the 49ers because...

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Eight new CMOs you might want to contact

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Steve's breakdown: Here's a fresh crop of CMOs. There's got be be one in your...

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Sporting Goods Chain w/out CEO or CFO: Time for the agency mice to play

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Steve's breakdown: Ya gotta love a client with no grown-ups around. It also brings up...

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$50 million client has to change all marketing

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Steve's breakdown: Peloton was slapped with $150 million lawsuit for using songs by Drake, Lady...

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NFL team name T-Mobile VP as team’s first CMO

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Steve's breakdown: We love 1st CMOs cause they have to pounce on great opportunities. Are...

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If there’s a Sports Marketing Oops Hall of Fame . . .

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Steve's breakdown: Let's finish that sentence: If there's a Sports Marketing Oops Hall of Fame,...

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Ultimate #MeToo Account w/ new CEO: Can you handle the fight?

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Steve's breakdown: USA Gymnastics is fighting to retain its status as the national governing body for...

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3 CBD Sports Beverages Emerge as New Category to Pitch

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Steve's breakdown: There's a lot going on with CBD but this one category could be...

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Retailer’s Disgraced CEO Departure may Spark Ad Review

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https://www.youtube.com/watch?v=lMsxrJeJ8lU Steve's breakdown: REI and Venables, Bell & Partners won a boatload of awards in 2016...

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NFL team’s clean slate: Will it include new ad agency?

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https://www.youtube.com/watch?v=CuP_xc3_BnA Steve's breakdown: Beyond getting a new coach, the Miami Dolphins have announce staff additions to...

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Cricket Anyone? AAR Review

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Steve's breakdown: England and Wales Cricket Board is changing the format of the sport and wants...

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Global Sports Brand worth a look if you’re into that sort of thing

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Steve's breakdown: K2 Sports announced that Tim Swart has joined the company as global vice president...

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$80 million global sports account in review

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https://www.youtube.com/watch?v=jaKIwSDLH28 Steve's breakdown: Looks like the "Be More Human" campaign is done for Reebok. Melanie...

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Major Sports Company with new CMO

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Steve's breakdown: The new CMO at Madison Square Garden spent 16 years with Hilton but was most previously...

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New Owner of Sports Retailer = Agency Pitch

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Steve's breakdown: Lids Sports Group operates the Lids headwear stores and the Locker Room by Lids....

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Lux Used Shoes Get Deep Pockets

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Steve's breakdown: Stadium Goods gets acquired by Farfetch as the sneaker resale market heats up. Ads...

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Marketing turmoil at sports fashion = opportunity

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Steve's breakdown: Time to give Under Armour a call because it's hitting the fan over there. Just...

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Nike

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Steve's breakdown: Heidi O’Neill has been named president of Nike Direct and she has a boot-load...

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10 Consumer Brands with new CMOs

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Steve's breakdown: If I was to pick the hottest lead of the 10 below, look...

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Know a Female sensitive ad agency? I have a lead for them

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Steve's breakdown: "No More Strip Clubs on Company Dime" is the headline for Under Armour. Not...

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With World Series over here’s 6 accounts to Swing For

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Steve's breakdown: 6 MLB clubs announce new Triple-A affiliates so who's going to come up with...

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Say Congratulations! to these 12 Top Marketing Executives

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Steve's breakdown: We love it when we get a chance to give a hearty "congratulations"...

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NFL in Review

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Steve's breakdown: It's a weird time to be putting this account in review but Roth Ryan...

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Big Moves & Big Decisions coming at Sports Brand

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Steve's breakdown: Since November, Under Armor has been under the gun and all this leadership...

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NFL CMO should get the axe

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Steve's breakdown: "Redskins' 50-year sellout streak ends" is the headline and if you think Steve...

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Snowboarding Gear Lead

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Steve's breakdown: The Burton Corp is the client and they do their marketing in a...

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New CMO sets sail with .org in search of growth

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Steve's breakdown: I swear, sometimes I just give these leads away with my hints in...

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Prestigious Golf Lead

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Steve's breakdown: Do you have contacts in the investment bank category? Love golf? Then PGA of...

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Sports Betting Restaurant + New CMO = Account Review Coming

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https://vimeo.com/235817922 Steve's breakdown: Okay, Buffalo Wild Wings is "looking to enter the sports betting market" but they...

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Are You Ready for Some Football

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Steve's breakdown: The NFL has got some viewership problems and this new CMO from Activision is...

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Diversity strikes again at favorite client

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Steve's breakdown: Nike has brought on Adrienne Lofton from Under Armour but no word on her...

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Midwestern NBA team in Marketing Recruitment Mode

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Steve's breakdown: It's that time of year again when the NBA starts shifting players. This...

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Teeing-Up a Golf Client

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Steve's breakdown: 1) Bridgestone Golf has brought in a marketing pro as CEO. 2) JWT Atlanta has...

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The NFL pitching season moves south

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Steve's breakdown: Last week we told you about the Redskins. This week it's the Jaguars but...

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Kicking-off the NFL pitching season is the …

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Steve's breakdown: Washington Redskins with their signing of Steve Ziff as chief marketing officer. Steve was previously with...

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Shouting from the mountaintop is the job opening at this resort company

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Steve's breakdown: Vail Resorts has acquired 4 resorts recently and all four will be needing...

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As Ratti Report Predicted: Puma Goes into Review

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Steve's breakdown: Here we go again. Folks, you have to keep an eye on our...

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Workout your recruitment muscles and win a client

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Steve's breakdown: Every once in a while we like to remind our members that when...

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Double Dealing Deed = Double Retail Lead

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Steve's breakdown: So the Academy Sports + Outdoors CEO just bailed to take the CEO position...

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700 Location Gym ready for New Roads

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https://www.youtube.com/watch?time_continue=1&v=aOm-Qw-1_ec Steve's breakdown: The new CMO has been around Gold's Gym for 15 years and now...

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Fixing ESPN should be on your Pitch List

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https://www.youtube.com/watch?v=xeU9o2nF4ho Steve's breakdown: Most cable stations have moved away from their roots. MTV was truly...

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Just Fix It! . . is what I’d say to this iconic brand

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Steve's breakdown: Diversity problems and misconduct allegations are plaguing Nike and they need to decide...

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