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Steve’s breakdown: And now they’ve announced the new agency. Gotta keep an eye on our Account Review Prediction page. That’s where “the real cheesecake is!” Under Armour has named Zambezi as its creative agency globally to lead creative development for 2023 brand campaigns. The independent agency won the business following a pitch process that ended […]
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Steve’s breakdown: With Under Armour‘s CEO leaving, supply change issues and a stock value down about 50% year to date, the new CEO has got a lot on their hands. You might want to check in with a few peoples on staff before the new boss arrives. Say . . . Colin Brownethe interim CEO, […]
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Steve’s breakdown: Sometime we just have to point at an opportunity. Here’s one: Start pitching Soccer in new business pitches because billions of marketing dollars are expected to flow into the US soccer ecosystem over the next decade EVERYWHERE, USA: If you are in your 20s or older and were raised in the United States, […]
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Steve’s breakdown: Not long ago we wrote “New CEO, CMO and more = Pitching time at Topgolf Entertainment Group” and here’s the announcement of them hiring an ad agency. Nuff Said. See below . . . DALLAS, TX: Topgolf Entertainment Group, which creates local hubs complete with restaurants, driving ranges and other activities, has named […]
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Steve’s breakdown: And here we are with the announcement of Reebok’s new brand direction & creative campaign. Folks, ya gotta be watching our account review predictions page everyday! BOSTON, MA: As it tries to build a new brand direction, Reebok on Tuesday released a film surrounding its new women’s collection called “Radicalm” that “continues its evolving brand […]
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Steve’s breakdown: We’ve been talking about Topgolf for a while now and it finally seems they are now ready for your pitch. Emails are [email protected] DALLAS, TX: Topgolf Entertainment Group has promoted Genifer Gray into the role of chief operating officer for U.S. venues and named executives to head marketing and human resources, the company […]
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Steve’s breakdown: When it was announced Mirror was going to be bought by Lululemon, we told you guys the brand was destine for an ad review as soon as the ink dried. It’s in the post at the bottom of the page. That makes 150 correct predictions. (and that’s not all of them because it’s […]
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