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Steve’s breakdown: Does anybody else feel like Nike is just walking-on-eggshells right now? They certainly have their problems in-house and now with the Converse account just getting slided over to...
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Steve’s breakdown: Lululemon can’t buy a break. Between the founder saying “Frankly some women’s bodies just actually don’t work for [wearing Lululemon pants]… it’s really about the rubbing through the thighs” back in...
Steve’s breakdown: Footlocker is who “they” are because they just plunked down a sizable investment into Carbon38 which has a cult like following. Lisa Kraynak at lisa@carbon38.com is the Chief Marketing...
Steve’s breakdown: PGA Tour Superstore is moving full-speed ahead with its experiential store concept and we expect their marketing budget to double. But are they just going to hand that to...
Steve’s breakdown: G/FORE was just bought by Peter Millar and it seems they need some work done. For one thing, the G/FORE website is “under construction”. Plus they have to figure out what this...
Steve’s breakdown: Nike doesn’t tend to mess much with there major agency partners but they do do the “project” thing. So this would be a good time to see if...
Steve’s breakdown: Oh, has FanDuel had their problems. Who knew “fake” gambling tools would be so complicated? Any who, there’s a new marketing quarterback on the team so give’m a...
Steve’s breakdown: The new owners of Formula 1 thought after 23 years it was time to change the logo (why?) so they just hired W&K cause, you know, Just Do...
Steve’s breakdown: As we mentioned last week, there is no limit to the number of advertising accounts this category can create. Plus, many of these leagues will probably prefer if...
Steve’s breakdown: The World Surf League’s new CMO came from America’s Cup and The Rugby Football Union and we suspect he’ll have some big plans moving forward. They could include a wave of...
Steve’s breakdown: Billabong, which was bought by Quiksilver, actually spends more than Quiksilver, Roxy, and DC Shoes brands combined. And now that they have new American owners, there might be some changes...
Steve’s breakdown: AN ex-Apple exec is coming into this up-and-coming motorcycle racing client. Might as well hop on and take this account for a ride. Alec Marshall is the contact and new...
Steve’s breakdown: Here we go again. NFL Media just lost their VP and executive editor to a sex-Tweet scandal. He handled news operations for the NFL Network, NFL.com, NFL Mobile, NFL Now, NFL RedZone,...
Steve’s breakdown: Major League Baseball Advanced Media L.P. just lost their CEO to all kinds of bad behavior. So now’s a good time to check out the account. Here’s what they...
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Steve’s breakdown: It’s time to call ESPN! With the addition of 22 regional sports networks from Fox, there’s going to be a lot of work to be done. And you...
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Steve’s breakdown: Nike has appointed Lauren Sherman as its senior director of digital, based in New York. This would be a switch of coasts for Nike and they may want to...
Steve’s breakdown: The Brooklyn Nets and New York Islanders and the venues they play in will now be under a new marketing chief. Talk about a moving target! Things are always...
Steve’s breakdown: Equinox just brought on a new CMO for international expansion so if you’d like to hop on a brand going Global, here ya go. Their number is 212-677-0180 NEW YORK, NY: Equinox,...
Steve’s breakdown: This seems like a pretty huge move not to have the creative half of the account not thinking about an agency move too. Worth taking a look at...
Steve’s breakdown: PanAmSports has a new logo but the marketing is not “overhauled” yet. Alexandra Orlando is the marketing director and is your contact person. Tel.: +52 55 57054657 MEXICO CITY, Mexico: A new...
Steve’s breakdown: It seems to be hitting the fan at Under Armour. CEO is on sabbatical, CMO & GM of women’s & youth are “exiting” and there are there are more...
Steve’s breakdown: YogaWorks just bought Pure Om’s so now is a perfect time to congratulate them and steal the account. The company used to use an agency called CleanAgency. (Makes you want to gag...
Steve’s breakdown: If you haven’t called Camping World yet, we have another reason to. They just purchased another company, Cooper’s RV Center. This is the 5th purchase by Camping World and...
Steve’s breakdown: Camping World Holdings just bought Uncle Dan’s Outfitters and you know they will be taking a long hard look at the lack of advertising. CHICAGO, IL & BOWLING GREEN, KY: The largest...
Steve’s breakdown: STYR Labs is the company and John Siefertas is the new Chief Marketing Officer. They have some nice art direction but don’t see any real advertising yet. SCOTTSDALE, AZ: STYR Labs, an...
Steve’s breakdown: Well, it’s hit the fan in New York, New York. TV station FS1 ad campaign slamming the Knicks has the team owner, Jim Dolan, in an uproar. It’s...
Steve’s breakdown: Though they might be just looking for a communications strategist, we believe it opens the door for other opportunities considering what going on over there. Try Mr. Greg Aiello...
Steve’s breakdown: PGA of America has got a problem with folks under 37. They could give a crap about watching golf and it’s getting to Pete Bevacqua the CEO of PGA of America....
Steve’s breakdown: Steuart and Tom Walton, Grandsons of Wal-mart founder, just bought Rapha and we expect the brand to be reviewing everything on a global scale. Read on . . ....
Steve’s breakdown: The Golden Knights of Los Vegas have just named their first CMO and if I were him, I’d be taking meetings with every ad agency out there. Be the first....
Steve’s breakdown: We think it’s time to take another look at Academy Sports + Outdoors. They just moved their account to FCB but it doesn’t seem to have helped. So if you’ve...
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Steve’s breakdown: It’s the PGA Tour and the guy is Joseph Arcuri. Past companies Joseph has worked at include Newell Rubbermaid & P&G. PONTE VEDRA BEACH, FL: The PGA Tour has hired...
Steve’s breakdown: ROOT SPORTS– will be rebranded as AT&T SportsNet in July 2017 in the Pittsburgh, Rocky Mountain and Southwest regions. We suspect they will be doing more than switching out...
Steve’s breakdown: It’s the Utah Jazz and this is the perfect time to be hitting up basketball teams. Start with this one. The CMO job post is below. SALT LAKE...
Steve’s breakdown: The Dick’s Sporting Goods Marketing Chief is now President. And you know what she did the last time she changed jobs? She had an agency review!! CORAOPOLIS, PA: DICK’S Sporting...
Steve’s breakdown: What Adidas is talking about is an email they sent to Boston Marathon runners after the race. It read “Congrats, you survived the Boston Marathon!”. WOW! Right? After a few billion...
Steve’s breakdown: We’re talking about brands like Caribbean Joe, Ellen Tracy, Emeril’s Homebase, Gaiam, Inc., Heelys, Inc., Joe’s Jeans Inc., Martha Stewart Living Omnimedia, The Franklin Mint, LLC and William Rast Inc. That’s just too much stuff to handle...