$50 million client has to change all marketing

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NFL team name T-Mobile VP as team’s first CMO

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Cricket Anyone? AAR Review

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$80 million global sports account in review

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Major Sports Company with new CMO

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New Owner of Sports Retailer = Agency Pitch

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Lux Used Shoes Get Deep Pockets

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Nike

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10 Consumer Brands with new CMOs

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NFL in Review

Steve’s breakdown: It’s a weird time to be putting this account in review but Roth Ryan Hayes is handling the pitch so you might as well make sure your credentials are...

Big Moves & Big Decisions coming at Sports Brand

Steve’s breakdown: Since November, Under Armor has been under the gun and all this leadership movement is supposed to “right the ship”. Check in with Alessandro de Pestel, the CMO, to...

NFL CMO should get the axe

Steve’s breakdown: “Redskins’ 50-year sellout streak ends” is the headline and if you think Steve Ziff, their CMO, is safe from being cut from the team, you’re a nicer guy...

Snowboarding Gear Lead

Steve’s breakdown: The Burton Corp is the client and they do their marketing in a global mindset. If that’s your mindset too, a call to there new CMO might be...

Prestigious Golf Lead

Steve’s breakdown: Do you have contacts in the investment bank category? Love golf? Then PGA of America maybe a great fit for your agency. Ya see, they just hired the former CEO...

Are You Ready for Some Football

Steve’s breakdown: The NFL has got some viewership problems and this new CMO from Activision is going to be taking it head-on. Expect some big changes in strategies which could include...

Diversity strikes again at favorite client

Steve’s breakdown: Nike has brought on Adrienne Lofton from Under Armour but no word on her title. So there’s your first question when you congratulate her on the new position. No...

Teeing-Up a Golf Client

Steve’s breakdown: 1) Bridgestone Golf has brought in a marketing pro as CEO. 2) JWT Atlanta has done work for the client (even won an EFFIE) but we don’t think that relationship...

The NFL pitching season moves south

Steve’s breakdown: Last week we told you about the Redskins. This week it’s the Jaguars but the difference here is the Jags are still looking to fill the CMO position. That’s...

Kicking-off the NFL pitching season is the …

Steve’s breakdown: Washington Redskins with their signing of Steve Ziff as chief marketing officer. Steve was previously with the Jacksonville Jaguars and the San Diego Padres. Will he do something about the name? NO! Will...

Double Dealing Deed = Double Retail Lead

Steve’s breakdown: So the Academy Sports + Outdoors CEO just bailed to take the CEO position at PetSmart and from what I can discern, it was ugly! Both companies are retooling. FCB...

700 Location Gym ready for New Roads

Steve’s breakdown: The new CMO has been around Gold’s Gym for 15 years and now that he has the car keys, new roads will be taken. Hit’m with membership experience programs...

Fixing ESPN should be on your Pitch List

Steve’s breakdown: Most cable stations have moved away from their roots. MTV was truly music on television but then came Real World and now we have Celebrity Copious Cupcake Chowdown:...

Boats, Billiards & Big Bucks

Steve’s breakdown: Below is the job description/posting for the CMO position at Brunswick but it has been taken down from the corporate website. We suspect they filled the job so it’s...

Data Breach Leaves Client with their Pants Down

Steve’s breakdown: Under Armour just had 150 million users affected by a MyFitnessPal data breach and they are not even addressing the matter on their website. These folks need some grownups in the...

Exercise org gets serious with about marketing

Steve’s breakdown: American Council on Exercise has already refreshed the brand, created a new logo and streamlined web experience. Now it’s time for advertising and as far as we can see, there is...

It’s time to target a rifle client

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Relaunching a Golf Brand

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Another huge eSports Lead

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Sports Marketing Up For Grabs: As Predicted

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Another company aggressively going after Women

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Time to go fishing for a client down south

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BMX: Your first sports client

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16 clients left this school and need a new home

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