700 Location Gym ready for New Roads

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Fixing ESPN should be on your Pitch List

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Boats, Billiards & Big Bucks

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Data Breach Leaves Client with their Pants Down

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$75 million sports marketing review in the Beer Biz

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Exercise org gets serious with about marketing

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It’s time to target a rifle client

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Relaunching a Golf Brand

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The rebuilding of the marketing might of the NFL

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Another huge eSports Lead

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Sports Marketing Up For Grabs: As Predicted

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Another company aggressively going after Women

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Sneaker Account Review Alert: Incumbent not pitching

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Time to go fishing for a client down south

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BMX: Your first sports client

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16 clients left this school and need a new home

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Digital required at Luxury golf sportswear brand

Steve’s breakdown: G/FORE was just bought by Peter Millar and it seems they need some work done. For one thing, the G/FORE website is “under construction”. Plus they have to figure out what this...

Another eSports account to pitch

Steve’s breakdown: As we mentioned last week, there is no limit to the number of advertising accounts this category can create. Plus, many of these leagues will probably prefer if...

West Coast League’s next move could use your boost

Steve’s breakdown: The World Surf League’s new CMO came from America’s Cup and The Rugby Football Union and we suspect he’ll have some big plans moving forward. They could include a wave of...

Wave Catching Client Could Change Creative Council

Steve’s breakdown: Billabong, which was bought by Quiksilver, actually spends more than Quiksilver, Roxy, and DC Shoes brands combined. And now that they have new American owners, there might be some changes...

Racing Series Account Lead

Steve’s breakdown: AN ex-Apple exec is coming into this up-and-coming motorcycle racing client. Might as well hop on and take this account for a ride. Alec Marshall is the contact and new...

Football Lead

Steve’s breakdown: Here we go again. NFL Media just lost their VP and executive editor to a sex-Tweet scandal. He handled news operations for the NFL Network, NFL.com, NFL Mobile, NFL Now, NFL RedZone,...

Football Account Change

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Sports Lead!

Steve’s breakdown: It’s time to call ESPN! With the addition of 22 regional sports networks from Fox, there’s going to be a lot of work to be done. And you...

We Have a Nike Lead

Steve’s breakdown: Nike has appointed Lauren Sherman as its senior director of digital, based in New York. This would be a switch of coasts for Nike and they may want to...

Pro Teams & Venues company has new CMO

Steve’s breakdown: The Brooklyn Nets and New York Islanders and the venues they play in will now be under a new marketing chief. Talk about a moving target! Things are always...

Health Club going Global

Steve’s breakdown: Equinox just brought on a new CMO for international expansion so if you’d like to hop on a brand going Global, here ya go. Their number is 212-677-0180 NEW YORK, NY: Equinox,...

North & South American Sports Org’s marketing overhaul

Steve’s breakdown: PanAmSports has a new logo but the marketing is not “overhauled” yet. Alexandra Orlando is the marketing director and is your contact person. Tel.: +52 55 57054657 MEXICO CITY, Mexico: A new...

Outdoor Retailer Expected to Review Advertising

Steve’s breakdown: Camping World Holdings just bought Uncle Dan’s Outfitters and you know they will be taking a long hard look at the lack of advertising. CHICAGO, IL & BOWLING GREEN, KY: The largest...

What a surprise: We have an NFL lead

Steve’s breakdown: Though they might be just looking for a communications strategist, we believe it opens the door for other opportunities considering what going on over there. Try Mr. Greg Aiello...

Account review prediction: Bikewear brand

Steve’s breakdown: Steuart and Tom Walton, Grandsons of Wal-mart founder, just bought Rapha and we expect the brand to be reviewing everything on a global scale. Read on . . ....

Filling this arena for the first time

Steve’s breakdown: The Golden Knights of Los Vegas have just named their first CMO and if I were him, I’d be taking meetings with every ad agency out there. Be the first....

Big agency didn’t help at Sports Retailer

Steve’s breakdown: We think it’s time to take another look at Academy Sports + Outdoors. They just moved their account to FCB but it doesn’t seem to have helped. So if you’ve...

Digital account review prediction in Retail

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New Golf CMO

Steve’s breakdown: It’s the PGA Tour and the guy is Joseph Arcuri. Past companies Joseph has worked at include Newell Rubbermaid & P&G. PONTE VEDRA BEACH, FL: The PGA Tour has hired...

Rebranding a sports network

Steve’s breakdown: ROOT SPORTS– will be rebranded as AT&T SportsNet in July 2017 in the Pittsburgh, Rocky Mountain and Southwest regions. We suspect they will be doing more than switching out...

Basketball franchise is recruiting a CMO

Steve’s breakdown: It’s the Utah Jazz and this is the perfect time to be hitting up basketball teams. Start with this one. The CMO job post is below. SALT LAKE...

Backfield in motion over at PA retailer

Steve’s breakdown: The Dick’s Sporting Goods Marketing Chief is now President. And you know what she did the last time she changed jobs? She had an agency review!! CORAOPOLIS, PA: DICK’S Sporting...

Naturally, there’s a new CEO at Sequential Brands

Steve’s breakdown: We’re talking about brands like Caribbean Joe, Ellen Tracy, Emeril’s Homebase, Gaiam, Inc., Heelys, Inc., Joe’s Jeans Inc., Martha Stewart Living Omnimedia, The Franklin Mint, LLC and William Rast Inc. That’s just too much stuff to handle...

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