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Steve’s breakdown: We know everyone has a “cult affair” with Peloton but the fact is they were stealing music and we knew that was the end of their ad campaign. Below is our prediction from last month. $50 million client has to change all marketing NEW YORK, NY: Peloton is looking for a new agency […]
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Steve’s breakdown: Peloton was slapped with $150 million lawsuit for using songs by Drake, Lady Gaga without permission. In fact, it is the music that Peloton uses to sell their products and that is all going to have to change. We see a major shift in marketing and it’s not going to be easy so […]
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Steve’s breakdown: The new CMO at Madison Square Garden spent 16 years with Hilton but was most previously with WeWork. So it looks like this is her first change at the Big Time so expect either big changes or none at all. FYI: This account includes the Knicks, Rangers & Liberty teams as well as the venue. NEW […]
Steve’s breakdown: Lids Sports Group operates the Lids headwear stores and the Locker Room by Lids. They use Zimmerman Advertising but I don’t think the account is large enough for that shop so it might be open season. ZIONVILLE, IN: Genesco Inc. has finally found a buyer for Lids. The company has entered into a definitive […]
Steve’s breakdown: Stadium Goods gets acquired by Farfetch as the sneaker resale market heats up. Ads Next? Call 646-779 8410 to find out. NEW YORK, NY: There was a time when buying secondhand goods was a slightly shady affair, one that would take you into a dark, ugly consignment shop or deep into the underbelly of […]
Steve’s breakdown: Time to give Under Armour a call because it’s hitting the fan over there. Just be rosy on the phone and see what happens. BALTIMORE, MD: Under Armour has let go of two senior marketing executives, amidst a review of expenses at the sports brand. According to Wall Street Journal, Ryan Kuehl, senior vice president […]
Steve’s breakdown: Heidi O’Neill has been named president of Nike Direct and she has a boot-load of agencies working for her. Will she keep the status quo? Depends on how good your pitch is . . . BEAVERTON, OR: Nike has promoted a company veteran to oversee all of the brand’s digital initiatives. Heidi O’Neill has […]
Steve’s breakdown: If I was to pick the hottest lead of the 10 below, look into Blue Nile The Washington Post Promotes For Chief Marketing Officer WASHINGTON, DC: Miki King has been appointed chief marketing officer of The Washington Post, the publication announced Tuesday. King has been with the company for over two years and most […]
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Steve’s breakdown: 6 MLB clubs announce new Triple-A affiliates so who’s going to come up with all the whacky, fun & wild marketing for those teams? You? EVERYWHERE, USA: Mets, Rangers, A’s, Nats, Brewers and Astros all reach new player-development contracts for 2019 There was some shuffling among the Triple-A ranks Tuesday as six MLB clubs […]
Steve’s breakdown: We love it when we get a chance to give a hearty “congratulations” to someone who could give us a hearty account. So here’s a list you can start on today via the ANA. Association of National Advertisers (ANA) Names Board of Directors During its annual conference, ANA revealed a list of top […]
Steve’s breakdown: It’s a weird time to be putting this account in review but Roth Ryan Hayes is handling the pitch so you might as well make sure your credentials are up to date over there. (at the very least) Sources say Wieden + Kennedy, 72andSunny are reportedly competing for the account. NEW YORK, NY: The National […]
Steve’s breakdown: Since November, Under Armor has been under the gun and all this leadership movement is supposed to “right the ship”. Check in with Alessandro de Pestel, the CMO, to see what’s next. BALTIMORE, MD: Tommy Hilfiger alum Alessandro de Pestel has moved to Under Armour, where he’s been named chief marketing officer of the athletic […]
Steve’s breakdown: “Redskins’ 50-year sellout streak ends” is the headline and if you think Steve Ziff, their CMO, is safe from being cut from the team, you’re a nicer guy than me. Holy Crap! How do you screw-up this thing up? Time to get the president on the horn. Bruce Allen: allenb@redskins.com & 703-726-7000. ASHBURN, VA: […]