Golf, Beer & Food and a new CMO

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Golf Lead!

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Sports training & event company hires CMO

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Super Bowl RFP

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Ever want a sports account?

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The Peloton review was one we told you would happen (free to see)

Steve’s breakdown: We know everyone has a “cult affair” with Peloton but the fact is they were stealing music and we knew that was the end of their ad campaign. Below is our prediction from last month. $50 million client has to change all marketing NEW YORK, NY: Peloton is looking for a new agency […]

Digital Fishing Lead

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Ad Guy Takes Over Marketing at NFL Team

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Eight new CMOs you might want to contact

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$50 million client has to change all marketing

Steve’s breakdown: Peloton was slapped with $150 million lawsuit for using songs by Drake, Lady Gaga without permission. In fact, it is the music that Peloton uses to sell their products and that is all going to have to change. We see a major shift in marketing and it’s not going to be easy so […]

Cricket Anyone? AAR Review

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Major Sports Company with new CMO

Steve’s breakdown: The new CMO at Madison Square Garden spent 16 years with Hilton but was most previously with WeWork. So it looks like this is her first change at the Big Time so expect either big changes or none at all. FYI: This account includes the Knicks, Rangers & Liberty teams as well as the venue. NEW […]

New Owner of Sports Retailer = Agency Pitch

Steve’s breakdown: Lids Sports Group operates the Lids headwear stores and the Locker Room by Lids. They use Zimmerman Advertising but I don’t think the account is large enough for that shop so it might be open season. ZIONVILLE, IN: Genesco Inc. has finally found a buyer for Lids. The company has entered into a definitive […]

Lux Used Shoes Get Deep Pockets

Steve’s breakdown: Stadium Goods gets acquired by Farfetch as the sneaker resale market heats up. Ads Next? Call 646-779 8410 to find out. NEW YORK, NY: There was a time when buying secondhand goods was a slightly shady affair, one that would take you into a dark, ugly consignment shop or deep into the underbelly of […]

Marketing turmoil at sports fashion = opportunity

Steve’s breakdown: Time to give Under Armour a call because it’s hitting the fan over there. Just be rosy on the phone and see what happens. BALTIMORE, MD: Under Armour has let go of two senior marketing executives, amidst a review of expenses at the sports brand. According to Wall Street Journal, Ryan Kuehl, senior vice president […]

Nike

Steve’s breakdown: Heidi O’Neill has been named president of Nike Direct and she has a boot-load of agencies working for her. Will she keep the status quo? Depends on how good your pitch is . . . BEAVERTON, OR: Nike has promoted a company veteran to oversee all of the brand’s digital initiatives. Heidi O’Neill has […]

10 Consumer Brands with new CMOs

Steve’s breakdown: If I was to pick the hottest lead of the 10 below, look into Blue Nile The Washington Post Promotes For Chief Marketing Officer WASHINGTON, DC: Miki King has been appointed chief marketing officer of The Washington Post, the publication announced Tuesday. King has been with the company for over two years and most […]

With World Series over here’s 6 accounts to Swing For

Steve’s breakdown: 6 MLB clubs announce new Triple-A affiliates so who’s going to come up with all the whacky, fun & wild marketing for those teams? You? EVERYWHERE, USA: Mets, Rangers, A’s, Nats, Brewers and Astros all reach new player-development contracts for 2019 There was some shuffling among the Triple-A ranks Tuesday as six MLB clubs […]

Say Congratulations! to these 12 Top Marketing Executives

Steve’s breakdown: We love it when we get a chance to give a hearty “congratulations” to someone who could give us a hearty account. So here’s a list you can start on today via the ANA. Association of National Advertisers (ANA) Names Board of Directors During its annual conference, ANA revealed a list of top […]

NFL in Review

Steve’s breakdown: It’s a weird time to be putting this account in review but Roth Ryan Hayes is handling the pitch so you might as well make sure your credentials are up to date over there. (at the very least) Sources say Wieden + Kennedy, 72andSunny are reportedly competing for the account. NEW YORK, NY: The National […]

Big Moves & Big Decisions coming at Sports Brand

Steve’s breakdown: Since November, Under Armor has been under the gun and all this leadership movement is supposed to “right the ship”. Check in with Alessandro de Pestel, the CMO, to see what’s next. BALTIMORE, MD: Tommy Hilfiger alum Alessandro de Pestel has moved to Under Armour, where he’s been named chief marketing officer of the athletic […]

NFL CMO should get the axe

Steve’s breakdown: “Redskins’ 50-year sellout streak ends” is the headline and if you think Steve Ziff, their CMO, is safe from being cut from the team, you’re a nicer guy than me. Holy Crap! How do you screw-up this thing up? Time to get the president on the horn. Bruce Allen: allenb@redskins.com & 703-726-7000. ASHBURN, VA: […]

Snowboarding Gear Lead

Steve’s breakdown: The Burton Corp is the client and they do their marketing in a global mindset. If that’s your mindset too, a call to there new CMO might be in order. 802-862-4500 or sarahc@burton.com BURLINGTON, VT: Burton is proud to officially welcome Sarah Crockett as the company’s new Chief Marketing Officer. Formerly the VP of Integrated […]

New CMO sets sail with .org in search of growth

Steve’s breakdown: I swear, sometimes I just give these leads away with my hints in the headline and image. Did that happen just now? I bet if you did guess you thought the American Sailing Association. WRONG! BRISTOL, RI: US Sailing, the National Governing Body of the sport, added a new member to its leadership […]

Prestigious Golf Lead

Steve’s breakdown: Do you have contacts in the investment bank category? Love golf? Then PGA of America maybe a great fit for your agency. Ya see, they just hired the former CEO of Deutsche Bank Americas as their CEO. And by judging all the articles written about the matter, he’s out to have some fun. Go Join Him! […]

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