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Steve’s breakdown: Guys, ya gotta keep an eye on our Account Review Predictions. What else do we need to say? We are happy our friends at Code and Theory won the project! WASHINGTON, DC: The Washington Football Team—catchy as the name may be—is getting a rebranding, and Stagwell Group’s Code and Theory is getting the assignment. […]
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Steve’s breakdown: Here we go again. Back in June we told you all straight away that Lululemon was going into review. Did you take advantage? Make sure you do next time! Go here to make sure you do. Fitness Start-up Gets Some Deep Pockets: Ad Review Expected Here the review winner announcement. VANCOUVER, Canada: Athletic […]
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Steve’s breakdown: This might sound like it’s coming from the Department of Obvious but we keep getting calls and emails from our members asking what’s going on, what are people saying and, most importantly, who should we pitch. Local: There are a ton of small businesses out there that have been doing better than ever […]
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Steve’s breakdown: Between the name change and the new CMO, we’d say this is a great time to contact NFL’s Washington franchise. There’s a lot of work to do including changing their Wikipedia page and website URL. Talk about starting at zero . . . ASHBURN, VA: Ron Rivera now has some help with Washington’s […]
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Steve’s breakdown: This article came to us from across the pond (Financial Times) but we think it’s something to take a look at. No brand is safe and all agencies should be taking a look at all the potential opportunities. And not for nothin’, when I was a kid the Jets, Giants & Eagles all […]
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Steve’s breakdown: We talked about this last week but now it’s really hot. U.S. Soccer Federation is in a staff shakeup under new CEO Will Wilson. Wilson was hired after Cindy Parlow Cone took over as president from Carlos Cordeiro, who quit following USSF legal filings that demeaned players on the U.S. women’s team who […]
Steve’s breakdown: Will Wilson, Andrew Luck’s uncle, is new CEO of U.S. Soccer Federation. I’m not sure what that means except the it means something. Anyway, pitch sports is a moving target so be on your toes is you are going to engage. CHICAGO, IL: Will Wilson, co-head of the NFL division of a sports […]
Steve’s breakdown:Sounds like a new leader at the National Women’s Soccer League was a long time coming and judging by their social media, they could now use a boost in that department. See the plan in bold below. CHICAGO, IL: It’s hard to overstate how much the National Women’s Soccer League has needed a new […]
Steve’s breakdown: Stretchline is the client and Creativebrief is the search consultant handling the pitch. At the very least, make sure your credentials are up to date other there and ask about Stretchline’s advertising account as well. NOTTINGHAM, UK: The Nottingham-based business is the world’s biggest manufacturer of elastic fabric products, also known as ‘narrow […]
Steve’s breakdown: That’s right gym rats, Gold’s Gym is on the lookout for a new CMO and we have the job description below. Gyms are great clients because they HAVE to advertising. They’er not great with money so go into this with that in mind. McKinney is the agency now but this spot is Gym […]
Steve’s breakdown: The good new is Under Armour is investing more in marketing this year than in 2019. The other “could be” news is, is this campaign good enough? I mean, what’s the difference between the “Just do it” and “The Only Way Is Through” campaigns? Under Armour’s got some big names but was it worth […]
Steve’s breakdown: The new CBO is from UberEats and before that, Nike & Nike Running. As you can see, we’ve partnered with iSpot so not only can you see the spot, but the creating agency, are time and all the fun stuff they bring. VANCOUVER, Canada: lululemon athletica inc. announced that it has appointed Nikki Neuburger as Chief […]
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