Industry: Sports

Another Gun Lead

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Hey Look! Two New Retail Brands to Pitch

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If you’re gonna have a gun . . .

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And Now This

Steve’s breakdown: This article came to us from across the pond (Financial Times) but we think it’s something to take a look at. No brand is safe and all agencies should be taking a look at all the potential opportunities. And not for nothin’, when I was a kid the Jets, Giants & Eagles all […]

Shoe Brand with new Pres.

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Sports Sports Sports with legs

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Women Sports Lead!!

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Golf, Beer & Food and a new CMO

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Golf Lead!

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Sports training & event company hires CMO

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Super Bowl RFP

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Ever want a sports account?

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The Peloton review was one we told you would happen (free to see)

Steve’s breakdown: We know everyone has a “cult affair” with Peloton but the fact is they were stealing music and we knew that was the end of their ad campaign. Below is our prediction from last month. $50 million client has to change all marketing NEW YORK, NY: Peloton is looking for a new agency […]

Digital Fishing Lead

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Ad Guy Takes Over Marketing at NFL Team

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Eight new CMOs you might want to contact

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$50 million client has to change all marketing

Steve’s breakdown: Peloton was slapped with $150 million lawsuit for using songs by Drake, Lady Gaga without permission. In fact, it is the music that Peloton uses to sell their products and that is all going to have to change. We see a major shift in marketing and it’s not going to be easy so […]

Cricket Anyone? AAR Review

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Major Sports Company with new CMO

Steve’s breakdown: The new CMO at Madison Square Garden spent 16 years with Hilton but was most previously with WeWork. So it looks like this is her first change at the Big Time so expect either big changes or none at all. FYI: This account includes the Knicks, Rangers & Liberty teams as well as the venue. NEW […]

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