Pitching in-house agencies: What a concept!

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Steve's breakdown: Well, even after all the fanfare of building their in-house agency, Lego still hired an ad agency. Go Figure. So go with confidence with what ever specialty you...

No Gun Memo = New Biz Opportunity

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Steve's breakdown: Walmart's new stance on guns could be an opportunity to snag some project work for all kinds of clients. Think about it - especially with instore signage and...

QSR dirt on the top 26 chains

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Steve's breakdown: The Zion & Zion research team sought to gain a deep understanding of the brand personalities of the 26 largest QSRs. With this information, you'll be in a...

And Now, A Word About Burning Man (free to see)

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Steve's breakdown: I have attended Burning Man 10 times and have been closely involved with globally know projects that have taken place there. For all who speak about the commercialization...

I bet Deutsch & R/GA are livid about this news

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Steve's breakdown: We reckon you heard about Accenture's acquisition of Droga5. There've been all kinds of stores already written but what we thought before all those were published was: Didn't Accenture...

Pitch Idea to Reach Millennials

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Steve's breakdown: Sometimes we just want to share some usable news with our members so they can leverage it with their clients and pitches. This one? Looks like the British...

Blood in the Water at Vaping Co.

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Steve's breakdown: Two Things: Juul is recruiting for a high level marketing position but it has turned into a PR disaster. (See the first article below) Secondly, the FDA has shut...

Airline Accounts + Government Shutdown = Opportunity

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Steve's breakdown: Airlines are keeping a stiff-upper-lip regarding the shut-down but that's all for the shareholders. What's happening in their conference rooms is probably another story. The fact is every...

How to Pitch a Shark

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Steve's breakdown: One of our fans sent this report over and thought it would be interesting to all the "Pitchers" out there. Enjoy. EVERYWHERE, USA: Shark Tank is one of...

Jump on this bandwagon & take a free ride on their ad dollars

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https://www.youtube.com/watch?time_continue=5&v=rknclSZIUCU Steve's breakdown: The 'Vote Every Day' campaign from 25 brands urges support for cause-driven companies. Great idea! Now it's your turn to start agreeing with the cause and, by association,...

Singles’ Day is Tomorrow

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Steve's breakdown: Being proud about being single is what it's all about and all your clients should be "Doing" it! I could be like getting a whole new account on...

Is this just one giant Ad for Radio

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https://www.youtube.com/watch?time_continue=30&v=GAfiATTQufk Steve's breakdown: If you know a radio station, company or conglomerate, this demonstration of the AI Anchor has done all the work for you in regards to coming up...

Another eyeglasses company misses a giant selling point

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https://www.youtube.com/watch?v=xCEdE5_D4rc Steve's breakdown: The point iN four words: They are not Luxottica! Americans hate monopolies and that can be a huge selling point. So why now go there? Ask Lori Krauss...

Time to pitch an Irish whiskey

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Steve's breakdown: Irish whiskey is the fastest-growing premium spirit in the world so go find one and make that pitch! The story below states the plan for Jameson. NEW YORK,...

Going Face-to-BotFace with the Competition

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The questions was all summer: Why is this Steve Ratti Guy hiding? Actually, it's the other way around. Steve decided the automatization of his craft needed to be met Face-to-BotFace!...

The Greatest Idea Ever!

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Steve's breakdown: We don't do creative reporting unless it's so terrible we believe the agency is going to get fired. Remember PetSmart? Anyway, BBDO Toronto & Whiskas just knocked it out...

Fixing ESPN should be on your Pitch List

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https://www.youtube.com/watch?v=xeU9o2nF4ho Steve's breakdown: Most cable stations have moved away from their roots. MTV was truly music on television but then came Real World and now we have Celebrity Copious Cupcake...

A Vegas Casino Group’s Cry for Help

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Steve's breakdown: Take a look at this ad in Departures magazine. Have you ever seen an advertiser look more desperate? They are actually giving themselves 6 Forbes Travel Guide Stars...

Steal This Idea from Harley-Davidson

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Steve's breakdown: We do not condone stealing ideas but sometimes doing so is truly the purest form of flattery. Pitch this to everyone everytime everywhere! We just hope Harley-Davidson doesn't turn...

Make like a lifeguard to rescue these fabric care brands

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Steve's breakdown: Here's how I tweeted this news yesterday: @ProcterGamble pilots new #advertising agency model in search for creativity. This is a ridiculous idea! @WeAreSaatchi, @InterpublicIPG, @greygroupamea, @WPP, @MMCtweets & @Omnicom...

We Hope You Saw This

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Steve's breakdown: Here's the headline "Amazon Launches Search Services For Small Agencies Through Alexa.com" We are not talking about agency searches - we're talking about a service to help with...

Hold on to your drug money!

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Steve's breakdown: Just a little "State of Prescription Drug Advertising" update. Our advice, if you're in it, start pitching the over-the-counter stuff. If you're thinking of getting into it, treat...

200% growth in 2 years: That’s a wave to catch

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Steve's breakdown: In a report titled “Food Halls of North America,” Cushman & Wakefield projected that there will be 300 or more “major” food halls of 10,000 sq. ft.-50,000 sq. ft....

And so begins the Blockchain boom

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Steve's breakdown: So VeChain has just set the bar and I like where's this is going. Now check out this list of other blockchain companies and let the pitching begin....

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