Pitch Idea to Reach Millennials

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Blood in the Water at Vaping Co.

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How to Pitch a Shark

Steve’s breakdown: One of our fans sent this report over and thought it would be interesting to all the “Pitchers” out there. Enjoy. EVERYWHERE, USA: Shark Tank is one of...

Singles’ Day is Tomorrow

Steve’s breakdown: Being proud about being single is what it’s all about and all your clients should be “Doing” it! I could be like getting a whole new account on...

Is this just one giant Ad for Radio

Steve’s breakdown: If you know a radio station, company or conglomerate, this demonstration of the AI Anchor has done all the work for you in regards to coming up with...

Time to pitch an Irish whiskey

Steve’s breakdown: Irish whiskey is the fastest-growing premium spirit in the world so go find one and make that pitch! The story below states the plan for Jameson. NEW YORK,...

Going Face-to-BotFace with the Competition

The questions was all summer: Why is this Steve Ratti Guy hiding? Actually, it’s the other way around. Steve decided the automatization of his craft needed to be met Face-to-BotFace!...

The Greatest Idea Ever!

Steve’s breakdown: We don’t do creative reporting unless it’s so terrible we believe the agency is going to get fired. Remember PetSmart? Anyway, BBDO Toronto & Whiskas just knocked it out...

Fixing ESPN should be on your Pitch List

Steve’s breakdown: Most cable stations have moved away from their roots. MTV was truly music on television but then came Real World and now we have Celebrity Copious Cupcake Chowdown:...

A Vegas Casino Group’s Cry for Help

Steve’s breakdown: Take a look at this ad in Departures magazine. Have you ever seen an advertiser look more desperate? They are actually giving themselves 6 Forbes Travel Guide Stars...

Steal This Idea from Harley-Davidson

Steve’s breakdown: We do not condone stealing ideas but sometimes doing so is truly the purest form of flattery. Pitch this to everyone everytime everywhere! We just hope Harley-Davidson doesn’t turn...

Make like a lifeguard to rescue these fabric care brands

Steve’s breakdown: Here’s how I tweeted this news yesterday: @ProcterGamble pilots new #advertising agency model in search for creativity. This is a ridiculous idea! @WeAreSaatchi, @InterpublicIPG, @greygroupamea, @WPP, @MMCtweets & @Omnicom...

We Hope You Saw This

Steve’s breakdown: Here’s the headline “Amazon Launches Search Services For Small Agencies Through Alexa.com” We are not talking about agency searches – we’re talking about a service to help with...

Hold on to your drug money!

Steve’s breakdown: Just a little “State of Prescription Drug Advertising” update. Our advice, if you’re in it, start pitching the over-the-counter stuff. If you’re thinking of getting into it, treat...

200% growth in 2 years: That’s a wave to catch

Steve’s breakdown: In a report titled “Food Halls of North America,” Cushman & Wakefield projected that there will be 300 or more “major” food halls of 10,000 sq. ft.-50,000 sq. ft....

And so begins the Blockchain boom

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Why we don’t aggregate our content

Because it’s bad business Aggregating pushes out lots of information that’s not usable like when another agency wins an account. That’s not a lead. It’s actually an anti-lead! Aggregation also...

The tragic Trump Bump in Billboard Advertising

Steve’s breakdown: It’s time to take it to the streets y’all! If you’re pitching a client or wanting to pitch a client, whatever, now is the time to make that...

190 New CMOs: Which ones are you pitching?

Steve’s breakdown: Yeah, that’s right! We’re listing 190 CMO changes here along with a great study about where they come from and where they go, who’s hiring and from what...

Trouble in client/agency paradise?

Steve’s breakdown: As many of you know, some client/agency relationships can start breaking up within the first year. So with that, here’s a list of clients who awarded accounts in the...

Birth of an entire client category will need agencies

Steve’s breakdown: We are taking about ESports. The Overwatch League broadcast launch is tomorrow and there will be many, many more to come. If you have gamers, start digging and get involved...

Introducing MadWallSt.com

Hey Guys, We’re launching a new service for you investors out there. As you all know, sometimes we spot a new advertising campaign that is a complete miss. In fact,...

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