QSR dirt on the top 26 chains

Steve's breakdown: The Zion & Zion research team sought to gain a deep understanding of the brand personalities of the...

Pitch Idea to Reach Millennials

Steve's breakdown: Sometimes we just want to share some usable news with our members so they can leverage it with...

Blood in the Water at Vaping Co.

Steve's breakdown: Two Things: Juul is recruiting for a high level marketing position but it has turned into a PR disaster....

How to Pitch a Shark

Steve's breakdown: One of our fans sent this report over and thought it would be interesting to all the "Pitchers"...

Singles’ Day is Tomorrow

Steve's breakdown: Being proud about being single is what it's all about and all your clients should be "Doing" it!...

Is this just one giant Ad for Radio

https://www.youtube.com/watch?time_continue=30&v=GAfiATTQufk Steve's breakdown: If you know a radio station, company or conglomerate, this demonstration of the AI Anchor has done...

Time to pitch an Irish whiskey

Steve's breakdown: Irish whiskey is the fastest-growing premium spirit in the world so go find one and make that pitch!...

The Greatest Idea Ever!

Steve's breakdown: We don't do creative reporting unless it's so terrible we believe the agency is going to get fired....

Fixing ESPN should be on your Pitch List

https://www.youtube.com/watch?v=xeU9o2nF4ho Steve's breakdown: Most cable stations have moved away from their roots. MTV was truly music on television but then...

We Hope You Saw This

Steve's breakdown: Here's the headline "Amazon Launches Search Services For Small Agencies Through Alexa.com" We are not talking about agency...

Hold on to your drug money!

Steve's breakdown: Just a little "State of Prescription Drug Advertising" update. Our advice, if you're in it, start pitching the...

Why we don’t aggregate our content

Because it's bad business Aggregating pushes out lots of information that's not usable like when another agency wins an account....

190 New CMOs: Which ones are you pitching?

https://www.youtube.com/watch?v=vWIopUcHBOg Steve's breakdown: Yeah, that's right! We're listing 190 CMO changes here along with a great study about where they...

Trouble in client/agency paradise?

Steve’s breakdown: As many of you know, some client/agency relationships can start breaking up within the first year. So with...

Type and press Enter to search