Why breweries are so stupid about marketing non-alcoholic beer

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Check out this headline: Brewery Boss Resigns After Branding Non-Alcoholic Beer 'Gay Lemonade'...

Read More

QSR dirt on the top 26 chains

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: The Zion & Zion research team sought to gain a deep understanding of...

Read More

Are Unions Back Bigtime? Pick a side and pitch away

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Sometimes it's useful to be a champion of a side of an issue....

Read More

Getting in non-search consultant pitches: Another reason to hook into Ratti Report

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: The headline is: IPG’s Michael Roth: we need to win the ‘pitches we...

Read More

The World Just Witnessed the First Entirely Virtual Presidential Campaign: How?

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Here's the line from Politico. "Ukraine’s new president-elect made no public speeches, held...

Read More

From hookers at dinner to ghosting CMOs: When the pitch process goes to #PRHell

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Sometimes the final stages of an agency review go way off the rails and we wanted to share this article. EVERYWHERE, USA: The agency...

Read More

I bet Deutsch & R/GA are livid about this news

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: We reckon you heard about Accenture's acquisition of Droga5. There've been all kinds of...

Read More

Are April Fools tricks by brands really new product idea tests?

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: We are convinced marketing & new product development departments are trying far-out ideas...

Read More

When clients hire PR firms is the Ad Agency Next?

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Sometimes. The client definitely haas their "change agency" hat on so might as...

Read More

Pitch Idea to Reach Millennials

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Sometimes we just want to share some usable news with our members so...

Read More

From the “What the Sam Hell is going on here” Department

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

https://www.youtube.com/watch?v=Nt-7Fji_G_E Steve's breakdown: Laundry that smells fresh forever gets washed less. Don't ya think? It's the...

Read More

Blood in the Water at Vaping Co.

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Two Things: Juul is recruiting for a high level marketing position but it...

Read More

Know a brewery? Show them this study & Boom! Pitch’em your idea

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Americans Drank Less Alcohol Again in 2018 according to a IWSR report and their president, Brandy Rand....

Read More

Airline Accounts + Government Shutdown = Opportunity

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Airlines are keeping a stiff-upper-lip regarding the shut-down but that's all for the...

Read More

How to Pitch a Shark

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: One of our fans sent this report over and thought it would be...

Read More

Campaign Idea: Trial by Public Opinion in Beer Biz

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Pabst says MillerCoors is trying to put it out of business but maybe a...

Read More

Jump on this bandwagon & take a free ride on their ad dollars

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

https://www.youtube.com/watch?time_continue=5&v=rknclSZIUCU Steve's breakdown: The 'Vote Every Day' campaign from 25 brands urges support for cause-driven companies....

Read More

Singles’ Day is Tomorrow

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Being proud about being single is what it's all about and all your...

Read More

Is this just one giant Ad for Radio

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

https://www.youtube.com/watch?time_continue=30&v=GAfiATTQufk Steve's breakdown: If you know a radio station, company or conglomerate, this demonstration of...

Read More

Snack company thinks it’s a swami: Maybe you should call their bluff

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Here's the line from Mondelez about their new SnackFutures program. "Discovering and unleashing innovative ideas to...

Read More

Another eyeglasses company misses a giant selling point

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

https://www.youtube.com/watch?v=xCEdE5_D4rc Steve's breakdown: The point iN four words: They are not Luxottica! Americans hate monopolies and...

Read More

Say Congratulations! to these 12 Top Marketing Executives

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: We love it when we get a chance to give a hearty "congratulations"...

Read More

Time to pitch an Irish whiskey

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Irish whiskey is the fastest-growing premium spirit in the world so go find...

Read More

This is what we’re trying not to sing outloud right now

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

https://www.youtube.com/watch?v=qfTiAKEIZAc Ratti Report is literally on the Marrakesh Express right now and I'm sure the...

Read More

Going Face-to-BotFace with the Competition

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

The questions was all summer: Why is this Steve Ratti Guy hiding? Actually, it's the...

Read More

The Greatest Idea Ever!

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: We don't do creative reporting unless it's so terrible we believe the agency...

Read More

Agency hanky-panky should be watched cause it’s fun: Plus, you know, LEADS

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: We hate to see this sort of thing, let alone report on it...

Read More

84% Of Clients Have Picked A Winner Before An Agency Pitch Begins

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: That's the headline of a recent Forbes article that sighted a survey of...

Read More

Fixing ESPN should be on your Pitch List

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

https://www.youtube.com/watch?v=xeU9o2nF4ho Steve's breakdown: Most cable stations have moved away from their roots. MTV was truly...

Read More

The more the Beer Wars heat up, the cooler it is to pick up clients

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: The Beer Wars are only getting more intense and if you're not taking...

Read More

A Vegas Casino Group’s Cry for Help

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Take a look at this ad in Departures magazine. Have you ever seen...

Read More

Sometimes you just need a reason to pitch a client: This One is Love of Dogs

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: There's a war on dogs at United Airlines so it's open season to...

Read More

Freer living will bring freer thinking to auto client: Clime Aboard

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Moving to a bigger & better place changes a person. We think it'll...

Read More

Steal This Idea from Harley-Davidson

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: We do not condone stealing ideas but sometimes doing so is truly the...

Read More

Make like a lifeguard to rescue these fabric care brands

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Here's how I tweeted this news yesterday: @ProcterGamble pilots new #advertising agency model in...

Read More

The Fall of Sir Martin & The Rise of Opportunity

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: What's the opposite of a Disturbance in the Force? . . . Expect...

Read More

We Hope You Saw This

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Here's the headline "Amazon Launches Search Services For Small Agencies Through Alexa.com" We...

Read More

Hold on to your drug money!

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Just a little "State of Prescription Drug Advertising" update. Our advice, if you're...

Read More

200% growth in 2 years: That’s a wave to catch

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: In a report titled “Food Halls of North America,” Cushman & Wakefield projected that...

Read More

Leveraging social justice & corporate responsibility for New Business

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Real Simple: If you have a client that publicly advocates for a certain side of...

Read More

How to pick up business with the new Gun conversation

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Between marketing partners bailing on the NRA, box stores stopping the sale of...

Read More

And so begins the Blockchain boom

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: So VeChain has just set the bar and I like where's this is...

Read More

Why we don’t aggregate our content

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Because it's bad business Aggregating pushes out lots of information that's not usable like when...

Read More

The tragic Trump Bump in Billboard Advertising

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: It's time to take it to the streets y'all! If you're pitching a...

Read More

Ad Reviews Abroad = American Account Opportunities

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: As y'all know, despite our occasional southern accent, we are a global newspaper...

Read More

190 New CMOs: Which ones are you pitching?

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Steve's breakdown: Yeah, that's right! We're listing 190 CMO changes here along with a great...

Read More

Possibly the greatest Car Commercial is not for a Car

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

https://www.youtube.com/watch?v=MRbB3jW4dt0 When I first saw this spot it grabbed me with both hands. I was...

Read More

To all participating cities in Amazon’s HQ2 pitch: We Can Get Through This

To access this content, please login below or become a member. 1) All-Access members receive 100% access to our intelligence gathered content and advisory services. Exclusive content All Access members enjoy include Account Review Predictions & Ratti Report's Dark Web...

Before we get to the participating cities, I have to say a few words to my...

Read More

Type and press Enter to search