News: Op-Ed

The State of AdLand by Ratti Report

Hey Y’all, Steve Ratti here with just a few points you might want to take into consideration regarding how we see the industry. During this whole pandemic, we’ve been mining all the “Out of the Office Auto-Replies” we get every time we send out the DailyQ. Some observations. • During the Months of March-May, we’ve […]

Pitch a ‘Staycation’ Campaign to Your City to Help Local Business

Steve’s breakdown: Or pitch the city next door, and the one on the other side of that. Just pick one and do it. It’s a great way to create your own account and cites everywhere need it! LA did and it’s great. Checkout the daily live stuff they do on YouTube LOS ANGELES, CA & […]

Report: 80% Of Americans Want Brands To Take Action On Racism

Steve’s breakdown: As if you didn’t know this already but including a social justice campaign in a new business pitch might just put you over the top. Just a thought . . . EVERYWHERE, USA: A new study from New York-based ad agency Oberland finds 91% of Americans believe their actions and the actions of […]

Stop Junk Mail & Save a Democracy

This is not an advertising lead y’all, just an idea I had to get off my chest. . As Americans, we all want our vote to count but during a pandemic, going to the polls is just not a great idea. So what left? Vote by Mail but the way things are going, that might […]

45% of consumers have changed brand preferences during pandemic, study finds

Steve’s breakdown: Something to think about when planning your pitch list . . . EVERYWHERE, USA: The COVID-19 pandemic and recent racial justice issues have changed the brand preferences of 45% of consumers, according to a new report from communications firm Ketchum. The report identified four pandemic personas: retro reengagers, open-minded explorers, worried withholders and cautious […]

Study: Half of Brand Marketers are Dissatisfied

Steve’s breakdown: A study found that half of brand marketers felt “dissatisfied” with their COVID-19 responses. That’s a lot of unhappy people and therefore opens a lot of doors for pitches to fix the situation. Don’t ya think? So start sending out those “Are You Dissatisfied” letters today!!! EVERYWHERE, USA: Roughly half of brand marketers […]


Steve’s breakdown: Ratti Report is joining @Ford, @UnileverUSA, @BenandJerrys, @TheNorthFace, @REI, @Patagonia, @MagnoliaPics, @EddieBauer & ad agencies @360i and @GSP in support of #StopHateForProfit. We are stopping all activity & advertising on @Facebook& @Instagram until real constructive change is made. EVERYWHERE, USA: Honda’s U.S. division is joining the Facebook ad boycott, making it the first […]

Blackout Tuesday & New Business

Steve’s breakdown: We’ve never observed Blackout Tuesday in our 10 year existence but this year is different in every way so here goes. Ratti Report completely supports the Black Lives Matter movement. Our headquarters home of Asbury Park had its protest yesterday evening with thousands attending including us. Marching completely around the east side of […]

Pitch brands that are hiring: AKA Covid-19 Hiring Surge Companies

Steve’s breakdown: Check this out new biz hunters. You can search companies by region or by category or both who have been identified as Covid-19 Hiring Surge companies on Glassdoor. Spend your at-home hours searching for the perfect client there. Highly recommended!! EVERYWHERE, USA: While a staggering 20.5 million jobs were lost in April with […]

Trying anything is the norm: Check out these 2 opposing headlines

Steve’s breakdown: These two headlines are from yesterday. Go figure! I guess our point here is “Throw the Book Out”, it doesn’t apply today. Maybe later but not now. So keep those brain storming sessions going, on full steam because no one knows what’s going to work. We just have to try! American Airlines returns […]

Advertising is the engine that will drive us out of this

Steve’s breakdown: Say what you want but when this situation starts opening up, the advertisers that put on the gas first and most creatively will be the ones who will win market share from competitors they never would have dreamed of beating last year. So it is our felling the ad agencies serving those advertisers […]

The Good News in Pitching & around the Globe

Steve’s breakdown: Not for nothin’, we wanted to share some agency good news about pitch and the globe Pitching News . . . From Media Post: 79% are creating new messages that respond directly to the impact of the crisis on the people who use their products and services, per the survey. Half of these […]

Time to pitch clients with in-house agencies: Seems they just can’t hack-it!

Steve’s breakdown: You heard me right. Clients who started bringing advertising in-house seem to be having huge problems with “critical areas of marketing like video, digital, social media and analytics” because of working at home. They bit off more than they could chew and now they’re in a pickle! (those 2 metaphors almost worked together) […]

100s of accounts will be bringing their biz online: Find’em & pitch’em

Steve’s breakdown: Cirque du Soleil has taken their shows online and we suspect all other event-based businesses will follow suit. That means 100s of accounts will have to change/update/retarget/re-think their advertising. So go find your favorite event-based companies and pitch’em on this idea. MONTREAL, Canada & EVERYWHERE, USA: Cirque du Soleil, having halted its live […]

Evolve the brand or get left behind

Steve’s breakdown: “Kantar Diagnoses Consumer Response To COVID-19, Offers Prognosis For Brands That Don’t” is the headline and it’s for you to use with new and present clients. Every brand must change and evolve during this crisis or be left behind on the other side. Biggest problem Kantar sees is clients getting clod feet and […]

Rethinking advertising is going to open new business opportunities everywhere!

Steve’s breakdown: Call us optimists but we believe the current environment could have many advertisers rethinking much of their communications. The story below is what Ford Motor Company did and there will be many stories like this one coming. You might as well start your story too! So pick your targets and start the pitching […]

TeleClients should be on your radar: For instance . . .

Steve’s breakdown: . . . telemedicine. Brands like Plushcare, Teladoc, American Well, Doctor on Demand, MDLive & HealthTap are keeping the “worried well” out of the hospital and that’s a good thing for all of us. EVERYWHERE, USA: As the coronavirus continues to spread across the U.S., hospitals and insurance companies are expecting a swell in […]

Something is rotten in the state of this Agency

Steve’s breakdown: Guys, you know I’m not one to talk negative about an ad agency but what’s up with Kantar? I think it’s worth sniffing around their client roster for folks who don’t like drama. There has to be 1 or 2 or more because they say “We work with over half of the Fortune […]

So they kill the Beatle and then steal it’s Clio Award Winning commercial

Steve’s breakdown: This one’s from the Not For Nothin’ file of Ratti Report! Unbelievable! They kill the Beatle with the song “Let It Be” from the Beatles and then steal the Clio Award Winning spot concept for the original Beatle titled “Snow Plow Driver” for a commercial called “Monster Truck Driver” for Arteon. What happened […]

Was this whole ad review & campaign really worth it?

Steve’s breakdown: I’m not buying these new McDonald’s spots. What do you think? Let’s see what happens but keep the phone close to call CMO Morgan Flatley. (or her replacement) CHICAGO, IL: McDonald’s aired six commercials during the Grammys emphasizing ingredients in one of its menu mainstays, the Quarter Pounder with Cheese. The “It’s perfect […]

What to Watch in Fashion in 2020

Steve’s breakdown: Here our third installment of people in an industry telling us what the future holds. So without further ado, here the 44 page report from WWD. BTW: There are about 6 leads in this thing depending what you’re looking for . . . Click WWD-What to Watch 2020

The Crystal Balls of top retail execs on what to expect in 2020

Steve’s breakdown: Here’s our 2nd installment of the crystal balls of the industry leaders. Today’s balls: Retail EVERYWHERE, USA: Every year, thousands of attendees, from CEOs and founders to analysts, gather at the National Retail Federation’s Big Show to provide an update on the industry and trends to watch. Whether it was placing the focus […]

City’s salt warning rules could save the entire restaurant category (free to see)

Steve’s breakdown: To quote a chain who’s not to keen on this idea, “I’m lovin’ it”! This type of customer communications has probably been pitched by multiple ad agencies to clients but it took a city government to make it happen. Bravo! It will probably save the casual dinning industry while save a few thousand […]

This is the kind of political advertising we all should be pitching (free to see)

Steve’s breakdown: Everything is perfect about this ad. Growing up as a centrist republican, I wish some republicans were in this ad but otherwise, it’s perfect. We should all be pushing to do such advertising and pitching it when ever we have an opportunity. So pick a universal truism and go for it with all […]

No Gun Memo = New Biz Opportunity

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digeRatti with Steve Ratti: Horror Stories from the Conference Room (free to watch)

Hosted by Steve Ratti, digeRatti is a place for new business professionals of the advertising industry to talk career, strategies but most importantly, about their pitching horror stories from the conference room. Hilarious & heartbreaking! Each episode features a career new business veteran and this month Steve welcomes Brian Martin of Project Worldwide to Ratti […]

QSR dirt on the top 26 chains

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And Now, A Word About Burning Man (free to see)

Steve’s breakdown: I have attended Burning Man 10 times and have been closely involved with globally know projects that have taken place there. For all who speak about the commercialization of the event and have never attended, you’re right. It’s a cesspool of debauchery no human should endure. Save yourself and do not attend. (Can […]

Pitch Idea to Reach Millennials

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From the “What the Sam Hell is going on here” Department

Steve’s breakdown: Laundry that smells fresh forever gets washed less. Don’t ya think? It’s the opposite of almost all CPG advertising in the past 50 years. So how is this information a lead? It’s not information. It’s real and you can use it for evil. We’re supposed to be doing it anyway . . . Remember […]

Blood in the Water at Vaping Co.

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What To Expect From A New Business Person by Paul Gumbinner

Steve’s breakdown: Paul is The New Business Executive Recruiter. I’ve worked with him on 3 separate occasions and he has always presented better and better paying gigs every time. BTW: I got the job all three time! Anyway, if you are ever going to hire a new business executive, PLEASE READ his advise below. It […]

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