News Site Launch Requires Ad Agency

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TV Division Launch Also Requires Ad Agency

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Opening 50 stores to fill the void left by Geoffrey

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Rebranding a Retail Icon

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Name Switcheroo could use Ad Campaign

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Walmart gives birth to new $4 million retail client

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Thirty-year beauty brand to make store debut

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Someone’s rebrand is about to hit an iceberg

Steve’s breakdown: Not only is changing an iconic, consumer created brand nickname a disaster, (You don’t see McDonald’s messing with MickeyDs or Anheuser-Busch fooling around with Bud) but the new...

I Smell a New Coke moment coming in Kentucky

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$10 Million in Baby Advertising Up For Grabs

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Casino Opening Alert

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Staying above the table in celebrity booze

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GIRLS 2019!!

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200% growth in 2 years: That’s a wave to catch

Steve’s breakdown: In a report titled “Food Halls of North America,” Cushman & Wakefield projected that there will be 300 or more “major” food halls of 10,000 sq. ft.-50,000 sq. ft....

Two Amazing Weed Products hanker for Marketing

Steve’s breakdown: IASO is coming out with a box that offers growers the quickest harvest cycles & a processing machine that takes fresh weed and turns it into extracts. Well, that’s...

Launching custom cannabis-infused craft beers

Steve’s breakdown: Here’s one of those times when just knowing about the news could very well be enough to get you a meeting! So, Ceria Beverages is the company, Keith & Jodi...

Rebirth of a retail icon in wake of Toy-R-Us demise

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Launching General News Network Requires Marketing

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Relaunching a Golf Brand

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Since when does Coca-Cola just laydown?

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Another company aggressively going after Women

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Introducing a super-premium mezcal

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Sugar Daddys bring Media Brand back from the Dead

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Account Review in Home Security

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Work for the Darkside: They do have cash . . .

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Creating a whole new category to pitch in Healthcare

Steve’s breakdown: Creating healthcare that’s “free from profit-making incentives and constraints” I believe is the future of healthcare. So does Amazon, Berkshire Hathaway & JPMorgan Chase. They are creating a...

Restaurant Make-Over due to Spark Ad Make-Over

Steve’s breakdown: Zoe’s Kitchen just opened it’s 247 restaurant with new décor and new menu items. Now they are going to roll this newness out system-wide and you know that will include advertising. Kevin...

Another eSports account to pitch

Steve’s breakdown: As we mentioned last week, there is no limit to the number of advertising accounts this category can create. Plus, many of these leagues will probably prefer if...

Pitch this Pizza Joint before they Take-Off

Steve’s breakdown: Ever have a feeling that a small company is about to knock it out of the park? Here’s a Deaf-owned S.F. pizzeria that hopes to go national with a...

World’s best vodka doesn’t have an AOR . . .

Steve’s breakdown: . . . and they are finally coming to America. Yes, Purity Vodka was just named “Best Vodka in the World 2017” by The International Wine & Spirit Competition and it’s...

A better “Viagra” is on the way

Steve’s breakdown: Not using a pun in that headline was really difficult. Writing this entire breakdown is really difficult. Do you see how many traps there are? But I have...

Birth of an entire client category will need agencies

Steve’s breakdown: We are taking about ESports. The Overwatch League broadcast launch is tomorrow and there will be many, many more to come. If you have gamers, start digging and get involved...

Canada water is Coming to America

Steve’s breakdown: CANADA water is actually the launching brand and Salacious Drinks will make it available online immediately. The other good news is the company has a whole line of luxury waters including Svalbarði...

Anti-Harassment Campaign

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We Have A Coke Lead

Steve’s breakdown: Coke has never been great with launching new products because they tend to overthink everything. Maybe you have a better way. Read On . . . ATLANTA, GA:...

Launching Nonalcoholic Lager with no Agency

Steve’s breakdown: Molson Coors Brewing is going to launch a yet-unnamed nonalcoholic brand and there’s no word on who’s doing the advertising. In fact, I don’t think Molson has an agency. Call both...

Soup delivery with deep pockets launches

Steve’s breakdown: Campbell’s is just starting an online soup delivery and we believe they are going to be very careful about this launch. In another words, they are not just...

Hotel Rebranding Continues in Blue States

Steve’s breakdown: Trump is losing another hotel and it’s going to continue in cities he got his ass kicked. This one is in my old neighborhood of SoHo, Manhattan and...

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