Steve’s breakdown: Volcan de mi Tierra just got a big shot in the arm by Moet so we expect them to pump up marketing.
NEW YORK, NY: Moet Hennessy has entered the upscale Tequila segment through a joint venture with Mexico’s Gallardo family to produce and market Tequila brand Volcan de mi Tierra, Shanken News Daily has learned. Moet Hennessy chief executive officer Christophe Navarre called Volcan de mi Tierra “an ideal and complementary fit
Steve’s breakdown: They are trying to distance Oakheart from its namesake but they are not going far enough. Got any ideas?
MIAMI, FL: Bacardi has repackaged its Oakheart spiced rum in the US, as the company looks to distance the iteration from its namesake brand.
The company said late yesterday that the new bottles will “stand alone from [brand] Bacardi”. Earlier this year, Fabio Di Giammarco, global VP of rums, said the Oakheart brand appeals to a
Steve’s breakdown: You know this is going to happen. Trump TV with his 35% of America’s audience will need some marking help. Of course The Donald would be the client . . . UG!
NEW YORK, NY: Donald Trump’s son-in-law Jared Kushner has informally approached one of the media industry’s top dealmakers about the prospect of setting up a Trump television network after the presidential election in November.
Mr Kushner — an increasingly influential figure
Steve’s breakdown: We think the real client here will be Disney Consumer Products but it looks like they have a lot of work to finish up.
Try Catherine Kahn Director, Consumer Marketing and Synergy at email@example.com
GLENDALE, CA & WEST LAKE VILLAGE, CA & Seeking to lure American children to the healthy delights of fruit and vegetables, Walt Disney Co.’s consumer products unit and Dole Food Company Inc are launching co-branded fresh produce featuring Disney, Pixar,