$10 Million in Baby Advertising Up For Grabs

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Casino Opening Alert

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Staying above the table in celebrity booze

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GIRLS 2019!!

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200% growth in 2 years: That’s a wave to catch

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Two Amazing Weed Products hanker for Marketing

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Vegas Lead with a Brand You’ve Always Wanted

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Launching custom cannabis-infused craft beers

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Rebirth of a retail icon in wake of Toy-R-Us demise

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Launching General News Network Requires Marketing

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Relaunching a Golf Brand

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Since when does Coca-Cola just laydown?

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Another company aggressively going after Women

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Introducing a super-premium mezcal

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Sugar Daddys bring Media Brand back from the Dead

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Account Review in Home Security

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Work for the Darkside: They do have cash . . .

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Creating a whole new category to pitch in Healthcare

Steve’s breakdown: Creating healthcare that’s “free from profit-making incentives and constraints” I believe is the future of healthcare. So does Amazon, Berkshire Hathaway & JPMorgan Chase. They are creating a...

Restaurant Make-Over due to Spark Ad Make-Over

Steve’s breakdown: Zoe’s Kitchen just opened it’s 247 restaurant with new décor and new menu items. Now they are going to roll this newness out system-wide and you know that will include advertising. Kevin...

Another eSports account to pitch

Steve’s breakdown: As we mentioned last week, there is no limit to the number of advertising accounts this category can create. Plus, many of these leagues will probably prefer if...

Pitch this Pizza Joint before they Take-Off

Steve’s breakdown: Ever have a feeling that a small company is about to knock it out of the park? Here’s a Deaf-owned S.F. pizzeria that hopes to go national with a...

World’s best vodka doesn’t have an AOR . . .

Steve’s breakdown: . . . and they are finally coming to America. Yes, Purity Vodka was just named “Best Vodka in the World 2017” by The International Wine & Spirit Competition and it’s...

A better “Viagra” is on the way

Steve’s breakdown: Not using a pun in that headline was really difficult. Writing this entire breakdown is really difficult. Do you see how many traps there are? But I have...

Birth of an entire client category will need agencies

Steve’s breakdown: We are taking about ESports. The Overwatch League broadcast launch is tomorrow and there will be many, many more to come. If you have gamers, start digging and get involved...

Canada water is Coming to America

Steve’s breakdown: CANADA water is actually the launching brand and Salacious Drinks will make it available online immediately. The other good news is the company has a whole line of luxury waters including Svalbarði...

Anti-Harassment Campaign

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We Have A Coke Lead

Steve’s breakdown: Coke has never been great with launching new products because they tend to overthink everything. Maybe you have a better way. Read On . . . ATLANTA, GA:...

Launching Nonalcoholic Lager with no Agency

Steve’s breakdown: Molson Coors Brewing is going to launch a yet-unnamed nonalcoholic brand and there’s no word on who’s doing the advertising. In fact, I don’t think Molson has an agency. Call both...

Soup delivery with deep pockets launches

Steve’s breakdown: Campbell’s is just starting an online soup delivery and we believe they are going to be very careful about this launch. In another words, they are not just...

Hotel Rebranding Continues in Blue States

Steve’s breakdown: Trump is losing another hotel and it’s going to continue in cities he got his ass kicked. This one is in my old neighborhood of SoHo, Manhattan and...

Turning water into wine

Steve’s breakdown: SodaStream‘s next trick is turning water into wine but here’s the thing: it’ll only be available on SodaStream’s online shop in Germany. We think this is going to take off...

Blow your mind clear out of your skull

Steve’s breakdown: That’s the promise of Elon Musk regarding their new truck. Sounds like a challenge for any agency to deliver on. Start your engines!! PALO ALTO, CA: Tesla CEO...

Launching Bourbon Brand with Big Backing

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Two Words: Flying Cars

Steve’s breakdown: NASA is working with Uber on its flying taxi project but who’s handling communications? If I were you, I’d say “me”. Uber partnered with NASA on it its...

One dose drug to prevent heart attacks and strokes

Steve’s breakdown: Not for nothin’, this drug, Trodusquemine, will probably surpass all others and will come with a huge ad budget. Here’s the thing, we don’t know who the client is...

Two Leads via Starbucks you need to move on now

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Powdered veggie brand seeks marketing agency

Steve’s breakdown: Here’s the quote you need to see from this article: “We are seeking a marketing agency to focus-group test EasyPeasie to gather a larger amount of feedback on the...

Who’s launching an apparel brand

Steve’s breakdown: It’s Kroger it will first roll out across Fred Meyer and Kroger Marketplace stores, which account for 300 locations nationwide, in late 2018. I might be going out on...

Car company may move back to proper model names

Steve’s breakdown: The changes keep coming over at Ford. This time it’s about Lincoln and their model names. And who knows, they may even come up with something new. Even...

More Hotel Openings & Expansion: Get in on this trend

Steve’s breakdown: EDITION is the brand and with their partnership with Marriott, they are planning on a major expansion. And as you know, major expansions require major marketing. NEW YORK, NY: With seven...

Another Hotel Brand to Launch

Steve’s breakdown: This trend is not stopping anytime soon so jump in if you’re in the market. This time it’s Best Western and their BM Signature Collection. Try David T. Kong...

American Retailer launches new Brand

Steve’s breakdown: AE Studio is the brand and American Eagle Outfitters is the company. They are doubling-down on this concept and everybody is watch. That’s why this is could be a high profile...

Launching 3 new Hotel Brands in 2018

Steve’s breakdown: The company is Hilton and the brands don’t all have names yet. This is the trend with the big hotel corporations so if this is your kind of...

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