News: Brand launch

E-Bike Launch You Might Be Interested In

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Brand name change = New Advertising

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New Beverage Category to Pitch

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1,400 new locations will need an ad push

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A Retail Fav Going Digital

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Bars, strip clubs & breweries discover how to survive the pandemic

Steve’s breakdown: There are probably a lot of new small clients right outside your door. EVERYWHERE, USA: After the state of Florida shut down bars and nightclubs for the second time in June, Warren Colazzo didn’t sit around complaining about government overreach, even as one of his competitors remained open for business in Tampa. Instead, […]

Low-calorie, low-alcohol wine launch

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Hey Look! Two New Retail Brands to Pitch

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Ford is about to do something really stupid: Someone please save them

Steve’s breakdown: You tell me what’s wrong with here. “Ford plans to unveil new Bronco — on O.J. Simpson’s birthday” That would be July 9th. I know that’s not a lot of time but come on Ford. All of the press is not going to be about the truck, it’s going to be about OJ […]

To the victor belong the spoils

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Huge Merger = New Client

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Relaunching a Beer from the 1800s

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Opening/Relaunching Month is upon us for Retail: Ready to pounce?

Steve’s breakdown: It’s coming folks, the opening, or should we say, the relaunching of retail nationwide. The story below is about Simon Malls opening in 10 states. Now is not the time to be timid or you’ll get your lunch eaten, so it’s time to pounce. Get on the horn of every retailer you have, […]

Launching a Hard Tea

Steve’s breakdown: AriZona Is Making a Hard Tea Spiked with Vodka via Molson. When it comes to America, who’s doing the advertising? @DrinkAriZona are these real? pic.twitter.com/6q2W5wQrOM — nowah (@moistmcbroom) March 18, 2020 WOODBURY, NY: AriZona Beverages has long been recognized for its signature 23-ounce “Big Can” teas and juices. For over 20 years, the family-owned […]

Website & Mobile APP Client Pitches are Up!

Steve’s breakdown: According to some, Mobile & Website pitches are up because that’s how clients are connecting with their clients at the right price now-a-days. Go 6 minutes and 32 seconds into this video and hear what R/GA CEO Sean Lyons says about the pitch process. And speaking of a mobile APP clients, check out […]

Mobile App Game is Back but what about advertising

Steve’s breakdown: “HQ Trivia Returns Thanks to Anonymous Investor” is the headline and I’m sure you know why. Cause what else are we going to do at home? And now this this investor, theu have got to get the word out. We’d say it worth a call to Rus Yusupov, co-founder & still alive guy […]

Launching a bank will require an ad agency

Steve’s breakdown: Square got “OK” from FDIC to open a bank and they’re going to need a lot of help to do it. Just checkout their “Careers” page. That’s proof enough for us. So give theiur CEO, Lewis Goodwin, a ring and get the ball rolling SAN FRANCISCO, CA: Square, which revolutionized the processing of digital […]

Airbnb for marijuana tourism? Yeah, that’s a new market

Steve’s breakdown: Bud & Breakfast lists about 20 different Illinois apartments and houses where guests can light up during their stay. And that’s just the beginning. Check it out! DENVER, CO: Book ‘em if you got ‘em? A Colorado-based firm that’s like a quasi Airbnb for marijuana tourism has begun to do business in Illinois. […]

Cognac Coming to America

Steve’s breakdown: Camus Cognac is coming to America and someone has to be the mouth piece. Might as well be you! COGNAC, France: Cognac producer Camus has announced the departure of its chief marketing officer. Jean-Dominque Andreu is leaving his post as Camus CMO The company said yesterday that Jean-Dominque Andreu will step down from […]

CBD alcohol-free spirit launch: Talk about a complicated pitch

Steve’s breakdown: Maria & Craig’s CBD Botanical Spirit is hitting shelves in the UK next month and will probably drop in Colorado first as far as the US in concerned. The big question is, is it good for you or something you play with? Both are pretty bad ways to go. And especially after the […]

Being Green & Iconically Luxury are 2 reasons to pitch this fashion launch

Steve’s breakdown: Hermès is leaping into makeup for the first time in its 183-year history with lipstick colors drawn from an archive of 75,000 silk swatches and packaging made from the same metals it uses for handbag hardware. Heard enough? I have. PARIS, France & NEW YORK, NY: I’m trying to be calm,” says Pierre-Alexis Dumas, […]

$300 million entertainment launch could have room for your agency

Steve’s breakdown: Launching Peacock is going to take more then lining up a few sponsors like Unilever, State Farm and Target. And the creative has got to be better than what’s seen on the Peacock home page at peacocktv.com. With an expected budget of about $300 million, there’s got to be some room for awesome ideas […]

This hybrid of a beverage will NEED great adverting

Steve’s breakdown: I know cranberry coffeecake is great but a cranberry/coffee beverage? I don’t know about you but this sounds terrible so if it’s going to work, they are going to have to find their market and that’s going to take great advertising. Up for the challenge? LAKEVILLE, MA: Ocean Spray has launched a “hybrid” […]

Going after Google with Brand Launch but what about advertising?

Steve’s  breakdown: Verizon launched OneSearch.com because of all the privacy issues humans have all over the world. I’m 100% for it but they have got to get the word out. hmmmmm . . . Michael Albers, head of consumer product at Verizon Media is your contact. NEW YORK, NY: With the acknowledgement that privacy is […]

Biggest brand launch ever? Are you up to it?

Steve’s breakdown: Are Meghan Markle and Prince Harry Poised to Build A Billion-Dollar Brand?” is the headline from WWD. Speaking engagements, book deals, film deals and clothing collaborations could easily rack up millions for the royal exiters so why not get in on the act! And BTW: The Duchess of Sussex has already signed a […]

We are loving the comeback of this brand

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