Launching another hard seltzer but this one has cash

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Steve's breakdown: AB InBev is introducing Natural Light Seltzer later this month in a bid to attract college-age fans of Natural Light, according to The Wall Street Journal. NEW YORK, NY: The new...

This will no longer do at this brand

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Steve's breakdown: Playboy Magazine's transformation in the age of #MeToo and who knows how it will do but they really should do a little more than doing PR.What do you...

Shutting the lights on or off: Both leads!

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Steve's breakdown: AT&T to roll out a new, super-charged streaming service with HBO shows, ‘Friends’ and more called HBO Max. On the other hand, Netflix is going to have to...

Oprah Winfrey brand launch

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Steve's breakdown: Not sure you want to get involved with Kraft Heinz right now with all the complaining about their 120/day payment fiasko mixed into their agency review but this...

Four Casino Lead

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Steve's breakdown: This is a great time to introduce the agency to Rivers Casinos because they just bought SugarHouse Casino. They'll be rebranding the casino to match with their properties Rivers...

Plant-based nuggets need an agency mouthpiece

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Steve's breakdown: Tyson Foods is unveiling plant-based nuggets as it moves into meat alternatives but who's doing the advertising? Worth a call! SPRINGDALE, AR: The nation’s biggest meat producer is...

Space Jet?

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Steve's breakdown: They are rebranding Mitsubishi Aircraft Corporation Space Jet. Yeah, sink your teeth into that one! Jeff Dronen seems to be a spokes-person over their while Gord Preston is...

Ruby chocolate is coming to America

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Steve's breakdown: Bas Smit, Barry Callebaut’s global vice president of marketing, explained: the only chocolate that fills the human need for hedonistic indulgence. That's pone hell of a brand promise....

RTD coffee brand is coming to America

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Steve's breakdown: Here's a huge company introducing coffee to the US. They gotta be thinking big on this one.  Keishi Fukata is Boss Coffee's US brand manager Suntory's North American...

Italian yacht account anyone?

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Steve's breakdown: The headline is: Mondomarine reveals new Classic line inspired by Ferrari and Lamborghini Gran Turismo. Luca Dini: "our target was an evolution, yes, but without distorting the original...

A DotCom comeback worth taking another look at

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Steve's breakdown: Here's an inside Kozmo.com's online grocery comeback. They say this time is different. We wonder if that includes advertising plan. Barnaby Montgomery is the man to ask. LOS...

Look who’s going after AirBnB

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Steve's breakdown: Marriott is poised to be the first major hotel company to create a U.S. home-rental platform. Do ya think they'll need to get the word out, he asked...

Look who’s making a comeback: Pitch Expected

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Steve's breakdown: Tru Kids Brands will bring back Toys ‘R’ Us for the holidays with downsized stores. There's been no word on who will be handling advertising so you might...

African American News Channel to Launch

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Steve's breakdown: Black News Channel will launch this fall with former Congressman J.C. Watts Jr. as it's leader. Read more at this link. TALLAHASSEE, FL: A new news channel is...

Launching online lingerie brand needs ad agency

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Steve's breakdown: Chico's is launching an online lingerie brand targeting millennials and we don't see how this happens without a heavy dose of digital marketing. Kimberly Grabel is the contact...

Wishing on the biggest rebrand on the planet

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Steve's breakdown: We're talking about Anheuser-Busch InBev Globally rebranding as Budweiser Brewing Group like they did in the UK & Ireland. Our thinking is if you were to get on...

Land a 5 year plan with hovering client

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Steve's breakdown: Blade Urban Air Mobility has a five year plan with Bell Helicopter so if you play your cards right and get in close with both companies, you might...

Big Digital Lead out of Retail

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https://www.youtube.com/watch?v=t5RUh8HB2b8 Steve's breakdown: This is a huge deal so if you ever wanted to sink your teeth into a huge e-commerce client. Here ya go!! FRAMINGHAM, MA: Later this year,...

Marijuana in Manhattan

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Steve's breakdown: Just another reason y'all need to be looking into this category. NEW YORK, NY: Hemp and CBD: It's a good thing. Just ask Martha Stewart. Stewart is joining...

Toy Company will require Ad Agency

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Steve's breakdown: Toys "R" Us is coming back as Tru Kids and here's the management: Richard Barry is CEO, Matthew Finigan, who previously served as VP and treasurer of Toys “R”...

Amusement park has 4 new brands to advertise

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Steve's breakdown: That's right, Six Flags has 4 new locations that need to be rebranded and there's no word on who's doing the work. Senior Vice President of US Park...

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