Shutting the lights on or off: Both leads!

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Steve's breakdown: AT&T to roll out a new, super-charged streaming service with HBO shows, ‘Friends’...

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Fermented flavor fixin’ to focus on S&D: Agency required

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Steve's breakdown: "Farmhouse Culture Refocuses, Rebrands and Restructures" is the headline with not one word...

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Oprah Winfrey brand launch

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Steve's breakdown: Not sure you want to get involved with Kraft Heinz right now with...

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Sangria lunch could open door to treasure trove of brands

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Steve's breakdown: Here's a perfect example when a "Hearty Congratulations" to the client might make...

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Four Casino Lead

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Steve's breakdown: This is a great time to introduce the agency to Rivers Casinos because...

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Plant-based nuggets need an agency mouthpiece

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Steve's breakdown: Tyson Foods is unveiling plant-based nuggets as it moves into meat alternatives but...

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They say they have the perfect marketing: Maybe you should be the judge

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Steve's breakdown: Wynn has an opening casino in Boston and they're acting pretty cocky about...

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Clean slate for retailer should include new ad agency

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Steve's breakdown: Charlotte Russe was a 500 store retailer that it went down to zero...

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Co-works retail brand about to explode: Wanna a name?

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Steve's breakdown: This time were takin' bout Staples Studio and what's amazing about there spaces...

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Wellness retail brand about to explode: Wanna a name?

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Steve's breakdown: We're talk'in bout HealthHub. Not a great name but I'm sure it tested...

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Space Jet?

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Steve's breakdown: They are rebranding Mitsubishi Aircraft Corporation Space Jet. Yeah, sink your teeth into...

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Ruby chocolate is coming to America

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Steve's breakdown: Bas Smit, Barry Callebaut’s global vice president of marketing, explained: the only chocolate...

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RTD coffee brand is coming to America

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Steve's breakdown: Here's a huge company introducing coffee to the US. They gotta be thinking...

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Italian yacht account anyone?

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Steve's breakdown: The headline is: Mondomarine reveals new Classic line inspired by Ferrari and Lamborghini...

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Guess who’s starting to Rent Clothes w/ no agency?

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Steve's breakdown: The new business, called Nuuly, will be run as a separate entity by...

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Launching brick-and-mortar is an entirely new business AKA potential client

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Steve's breakdown: A digitally native retailer owned by Walmart is expanding in brick-and-mortar but we...

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New competition may require relaunched network to hire agency

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Steve's breakdown: Last time Court TV was on the air, there was no competition. This...

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A DotCom comeback worth taking another look at

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Steve's breakdown: Here's an inside Kozmo.com's online grocery comeback. They say this time is different....

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Are frozen foods the next meal kit and why don’t they have an agency?

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Steve's breakdown: These guys launched yesterday so give them a hearty "congratulations" with you first...

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FDA just opened the floodgates if you’re so inclined

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Steve's breakdown: Here's a smokeless cigarette product very similar to RJ Reynolds' Eclipse. A brand Mezzina/Brown worked on...

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Look who’s going after AirBnB

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Steve's breakdown: Marriott is poised to be the first major hotel company to create a...

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Look who’s making a comeback: Pitch Expected

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Steve's breakdown: Tru Kids Brands will bring back Toys ‘R’ Us for the holidays with...

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African American News Channel to Launch

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Steve's breakdown: Black News Channel will launch this fall with former Congressman J.C. Watts Jr....

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Triple preeminent brand whammy coming to a pitch room near you

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Steve's breakdown: Martha Stewart-brand products and Emeril Lagasse’s brands are being sold to Marquee Brands...

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Launching online lingerie brand needs ad agency

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Steve's breakdown: Chico's is launching an online lingerie brand targeting millennials and we don't see...

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“MouseSchwitz” to launch new brand but no word on ad agencies yet

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Steve's breakdown: "MouseSchwitz" is what the Jewish owners of an ad agency I worked at...

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Dozens of ad reviews to launch revolutionary gene therapies

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Steve's breakdown: This is happening so you might as well get on board. The main players...

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Wishing on the biggest rebrand on the planet

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Steve's breakdown: We're talking about Anheuser-Busch InBev Globally rebranding as Budweiser Brewing Group like they...

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Chocolate Café comes home to America: Advertising?

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Steve's breakdown: Can you say Godiva Café? I bet you'd rather be standing in one...

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April Fools or Totally Real Rebrand that Totally Makes Sense

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Steve's breakdown: Fatburger is going to be Skinnyburger and we love the idea. Everybody who...

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Land a 5 year plan with hovering client

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Steve's breakdown: Blade Urban Air Mobility has a five year plan with Bell Helicopter so...

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Did a diary just say they need to “focus on brand recognition”?

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Steve's breakdown: Here's a great chance to get in on the ground floor of a...

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This will be real and they need a website & . . .

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Steve's breakdown: More than that, they need to answer why they named an airline after...

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This is a Dog, This is Beer: Any Questions? I bet there are . . .

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Steve's breakdown: It's not what you think cause it's good for dogs but we think...

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Big Digital Lead out of Retail

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https://www.youtube.com/watch?v=t5RUh8HB2b8 Steve's breakdown: This is a huge deal so if you ever wanted to sink...

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Look who’s going to need an agency for their retail launch

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Steve's breakdown: Amazon is taking over so you might as well get in on the...

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Marijuana in Manhattan

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Steve's breakdown: Just another reason y'all need to be looking into this category. NEW YORK,...

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Two Brands You Always Wanted are Now Up for Grabs

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Steve's breakdown: The Gap is changing it's name and spinning off Old Navy. No one...

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3 CBD Sports Beverages Emerge as New Category to Pitch

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Steve's breakdown: There's a lot going on with CBD but this one category could be...

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Toy Company will require Ad Agency

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Steve's breakdown: Toys "R" Us is coming back as Tru Kids and here's the management:...

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Amusement park has 4 new brands to advertise

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Steve's breakdown: That's right, Six Flags has 4 new locations that need to be rebranded...

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New Account: CBD-infused beauty & personal-care products

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Steve's breakdown: Who doesn't like a weed account? Peter Horvath is the contact. Check out their...

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For a start-up, this one’s huge

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Steve's breakdown: CVS Health has unveiled its new health-focused concept store that's designed to help the...

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African Tourism has been doing a lot of rebranding & here’s a bunch more

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https://www.youtube.com/watch?v=VAqOxM8qeOo Steve's breakdown: The African parks included in this rebranding include Shimba Hills, Tsavo East National...

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YUGE Delivery Account In The Making!

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Steve's breakdown: McDonald's delivery is blowing up but they are not there yet from a...

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Do you fancy a phone client?

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Steve's breakdown: First off, Nokia use a "Studio" called Happy Finish for some of their...

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Look who’s trying to convince the industry “They’re Back”

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Steve's breakdown: The only way to sell the new Toys ‘R’ Us to pissed-off manufactures is to...

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Yogurt brand is coming to America: Who’s handling?

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Steve's breakdown: Danone is taking Australia to the US with Wallaby Aussie Crème Yogurts but who's the...

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Candy company trying to pull a Mikey: Make sure they don’t screw it up

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https://www.youtube.com/watch?v=GhdHJ8GMiJc Steve’s breakdown: Confectionery giant Mars is eyeing the health & wellness space with Mars...

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Looking for a Coke account?

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Steve's breakdown: Coca-Cola is introducing a nonalcoholic cocktail-inspired drink line. I'm not sure whether it's a...

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Weed Lead via munchy restaurant: Advertising Needed

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Steve's breakdown: Helping folks getting into the cannabis retail business is going to take some...

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Betting on betting is a good bet at betting business

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https://www.youtube.com/watch?v=N57SxyxUhTQ Steve's breakdown: Newly rebranded MGM GVC joint venture appoints chief marketing officer and there...

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