We Have A Coke Lead

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Launching Nonalcoholic Lager with no Agency

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Soup delivery with deep pockets launches

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Hotel Rebranding Continues in Blue States

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Turning water into wine

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Blow your mind clear out of your skull

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Launching Bourbon Brand with Big Backing

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Two Words: Flying Cars

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Two Leads via Starbucks you need to move on now

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Powdered veggie brand seeks marketing agency

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Who’s launching an apparel brand

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Car company may move back to proper model names

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Another Hotel Brand to Launch

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American Retailer launches new Brand

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Launching 3 new Hotel Brands in 2018

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Another Scotch whisky is coming to America: Advertising?

Steve’s breakdown: Stoli is the company and Loch Lomond is the brand. Brian Cox, the chief marketing officer, says the brand will “compete with Bourbon, Irish and Canadian whiskies and thereby recruit...

$17 million online retailer goes brick-and-mortar

Steve’s breakdown: Casper mattresses is going to have 15 stores very soon but do they know anything about real retail? Good question. Maybe you should find out. Michael Behrens at...

Launch: Protein bar disguised as Hostess cake snacks

Steve’s breakdown: This brilliant idea from thinkThin needs an agency. Their AOR is an ex-Ratti Report member and though I loves those guys, they are completely wrong for this segment. Michele...

Developing a new Luxury Hotel Brand

Steve’s breakdown: InterContinental is at it again with developing a new hotel brand. This time in the luxury space so if that’s your bag, now’s the time to get involved. Try Federico L....

The Original Energy Drink will need a Global Campaign

Steve‘s breakdown: Jolt Cola relaunched last month in Dollar General stores but now they are on Amazon to be distributed worldwide. If I know Amazon, they’ll be requiring Jolt to be making real...

This 167-mph lux-car has no AOR

Steve’s breakdown: Kia is launching The Stinger” next year and there’s no word on who’s do the advertising. So if you have a contact over there, time to get on the...

Luxury brand you love now needs advertising

Steve’s breakdown: The headline is: Coach Changes Name to Tapestry to Reflect All Its Brands. Carbone Smolan Agency advised them on the rebranding but here’s the thing, they don’t do advertising. BAM!...

Rebranding a TV Network by 2018

Steve’s breakdown: Spike TV is rebranding as Paramount Network but there’s no word on who’s doing the work. Kevin Kay is the president of the Paramount Network and can be reached...

Big Dog Goes After Symphony

Steve’s breakdown: The dog is Bloomberg and the product he’s launching is Enterprise IB to go head to head with Symphony. Not a great name but he’s got the bucks to make...

A Miller account you might want to look into

Steve’s breakdown: Two Hats is the brand and it’s another fruit based line. The launch hasn’t happened yet so there may be still time. to get in there. David Kroll, MillerCoors’...

Bourbon distillery to launch their own brand

Steve’s breakdown: The most important line of this article is: Bardstown Bourbon . . . noted that it intends to have its own Bourbon, whiskey and rye brands ready for market...

The birth of a new motorcycle brand with cash

Steve’s breakdown: Confederate Motorcycles & Zero Motorcycles are going to create Curtiss Motorcycles and they’re are abandoning the internal combustion engine for a battery-electric powertrain. No word on an agency pick as of yet....

We have a reason to pitch Apple

Steve’s breakdown: They are going to launch a TV and movie company and someone is going to have to sell that programming. Zack Van Amburg and Jamie Erlicht seem to be the...

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