A Bounty of Beverage Business to Pitch

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Steve's breakdown: Molson Coors might be cutting jobs and closing one of their headquarters but the move into coffee & tea beverages represents huge opportunities with brands like Bhakti Chai...

Alaskan Brewing Account: Naugh, you don’t want that

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Steve's breakdown: "Alaskan Brewing to Release Hard Seltzer" is the headline. Now call Dave Wilson and make it happen. JUNEAU, AK: Alaskan Brewing Co. has produced award-winning craft beer since their...

Relaunching a kids brand will take a new agency

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Steve's breakdown: The Children’s Place is going to give Gymboree another go. Jane Elfers, is the President and Chief Executive Officer. SECAUCUS, NJ: The Children’s Place, Inc. (Nasdaq: PLCE), the largest pure-play children’s...

Is Gender-Neutral sellable?

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Steve's breakdown: Well, Barbie has reinvented itself again and this time it's a Gender-Neutral line called Creatable World. We don't know who's handling advertising but as you can see from...

Launching another hard seltzer but this one has cash

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Steve's breakdown: AB InBev is introducing Natural Light Seltzer later this month in a bid to attract college-age fans of Natural Light, according to The Wall Street Journal. NEW YORK, NY: The new...

This will no longer do at this brand

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Steve's breakdown: Playboy Magazine's transformation in the age of #MeToo and who knows how it will do but they really should do a little more than doing PR.What do you...

Shutting the lights on or off: Both leads!

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Steve's breakdown: AT&T to roll out a new, super-charged streaming service with HBO shows, ‘Friends’ and more called HBO Max. On the other hand, Netflix is going to have to...

Oprah Winfrey brand launch

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Steve's breakdown: Not sure you want to get involved with Kraft Heinz right now with all the complaining about their 120/day payment fiasko mixed into their agency review but this...

Four Casino Lead

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Steve's breakdown: This is a great time to introduce the agency to Rivers Casinos because they just bought SugarHouse Casino. They'll be rebranding the casino to match with their properties Rivers...

Plant-based nuggets need an agency mouthpiece

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Steve's breakdown: Tyson Foods is unveiling plant-based nuggets as it moves into meat alternatives but who's doing the advertising? Worth a call! SPRINGDALE, AR: The nation’s biggest meat producer is...

Space Jet?

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Steve's breakdown: They are rebranding Mitsubishi Aircraft Corporation Space Jet. Yeah, sink your teeth into that one! Jeff Dronen seems to be a spokes-person over their while Gord Preston is...

Ruby chocolate is coming to America

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Steve's breakdown: Bas Smit, Barry Callebaut’s global vice president of marketing, explained: the only chocolate that fills the human need for hedonistic indulgence. That's pone hell of a brand promise....

RTD coffee brand is coming to America

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Steve's breakdown: Here's a huge company introducing coffee to the US. They gotta be thinking big on this one.  Keishi Fukata is Boss Coffee's US brand manager Suntory's North American...

Italian yacht account anyone?

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Steve's breakdown: The headline is: Mondomarine reveals new Classic line inspired by Ferrari and Lamborghini Gran Turismo. Luca Dini: "our target was an evolution, yes, but without distorting the original...

A DotCom comeback worth taking another look at

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Steve's breakdown: Here's an inside Kozmo.com's online grocery comeback. They say this time is different. We wonder if that includes advertising plan. Barnaby Montgomery is the man to ask. LOS...

Look who’s going after AirBnB

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Steve's breakdown: Marriott is poised to be the first major hotel company to create a U.S. home-rental platform. Do ya think they'll need to get the word out, he asked...

Look who’s making a comeback: Pitch Expected

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Steve's breakdown: Tru Kids Brands will bring back Toys ‘R’ Us for the holidays with downsized stores. There's been no word on who will be handling advertising so you might...

African American News Channel to Launch

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Steve's breakdown: Black News Channel will launch this fall with former Congressman J.C. Watts Jr. as it's leader. Read more at this link. TALLAHASSEE, FL: A new news channel is...

Launching online lingerie brand needs ad agency

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Steve's breakdown: Chico's is launching an online lingerie brand targeting millennials and we don't see how this happens without a heavy dose of digital marketing. Kimberly Grabel is the contact...

Wishing on the biggest rebrand on the planet

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Steve's breakdown: We're talking about Anheuser-Busch InBev Globally rebranding as Budweiser Brewing Group like they did in the UK & Ireland. Our thinking is if you were to get on...

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