Retailer in brand review

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Steve's breakdown: The lead story at Bed Bath & Beyond is they're "reviewing their brand portfolio". If that's not enough to get you on this client, I can't help ya....

Home Security Lead

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Steve's breakdown: Chris X. Moloney is now the Brinks Home Security CMO. In the past, he's been Chief Marketing Officer for Experian, Wells Fargo Advisors, TaxSlayer, and Scottrade so he...

White Knight Needed

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Steve's breakdown: Barnes & Noble has a new owner who's All In with retail book selling. They've put millions into the idea globally and this is the time to jump...

$25 million In-House Account with new CMO

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Steve's breakdown: The featured video had over 19 million views so are you good enough to make that happen? SANTA MONICA, CA: Beats by Dr. Dre has hired Chris Thorne,...

Account review forecasted for bev co

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Steve's breakdown: Judging how this brand's new creative looks, we'd say the new CMO will be making some changes. No really - look! NEW YORK, NY: S’well, creator of the...

How does a brand come back after such tragedy?

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Steve's breakdown: The headline reads: Fisher-Price Recalls Rock ’n Play Sleeper Linked to Infant Deaths Possibly the most difficult situation I can think of for a brand. They didn't do...

$50 million client has to change all marketing

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Steve's breakdown: Peloton was slapped with $150 million lawsuit for using songs by Drake, Lady Gaga without permission. In fact, it is the music that Peloton uses to sell their...

Big Digital Lead out of Retail

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https://www.youtube.com/watch?v=t5RUh8HB2b8 Steve's breakdown: This is a huge deal so if you ever wanted to sink your teeth into a huge e-commerce client. Here ya go!! FRAMINGHAM, MA: Later this year,...

INTERNATIONAL: Tech Review in Australia

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Steve's breakdown: We going to be doing a little international in the coming months so if you're not interested, just move along. On the other hand, all reviews are important...

Giant Growth CMO moves into Moving Company: Join the Team

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https://www.youtube.com/watch?v=t-2x2bEVQW0 Steve's breakdown: From 10 to over 1200 stores. That's what happened when Kristy Ferguson was at Edible Arrangements. Clearly that's what Junkluggers is looking for and you know an ad agency has to...

End of an era at retailer could open the doors to a AOR

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https://www.youtube.com/watch?v=H-pZACMN7cc Steve's breakdown: The man who co-founded The Container Store some 40 years ago is retiring from the company and we think this makes for a great time to introduce the...

Bedding company brings in CMO putting agency on notice

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https://www.youtube.com/watch?v=PhiOoinDLl0 Steve's breakdown: The new CMO comes from Kraft Heinz working on brands including Planters, Capri Sun, Kool-Aid and Maxwell House with agencies like mcgarrybowen, TAXI and Catapult. With that kind of background,...

Global PR Review could give clues to marketing needs

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https://www.youtube.com/watch?v=URJHee3kePs Steve's breakdown: If you're interested in Ikea's Global PR review, you're going to have to move fast because agencies have already been invited. On the other hand, if you...

Too much change at retailer not to sniff around

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Steve's breakdown: Taget had a great last quarter but that doesn't mean we shouldn't check out what's going on with all this top managements changes and look for account openings....

Home security account in review

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https://www.youtube.com/watch?time_continue=15&v=XFrx9uvcQvs Steve's breakdown: The company wants an agency that will push them outside their comfort zone. In case you didn't know, Resideo is a leading global provider of home comfort...

Which campaign needs a do-over

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Steve's breakdown: Two New York companies have new campaigns. Tushy's was banned from the NYC Subway and Casper's should have been. The blue is the Casper. The article below is...

We got a Luxury BtoB lead in the hospitality/textile biz

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Steve's breakdown: Standard Textile Acquires Luxury Italian-Based Global Hospitality Business Including the Mascioni Hotel Collection Brand. The Acquisition expands Standard Textile's leadership position in the hospitality market and strengthens growth opportunities. (and we...

Wall Street is going to force a review

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Steve's breakdown: Wayfair spent $196 to win over each new customer it added over the past year. Stock owners are not happy and a new way must be more fair...

Make some noise for this beloved brand & its new owner

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https://www.youtube.com/watch?v=O3d_wv3uiAU Steve's  breakdown: The Brookstone brand has a new owner in Bluestar Alliance and they seem like the kind of company that uses everything but media dollars, if you know what I...

Merger to Create Agency Review in Shopping

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Steve's breakdown: QVC and Home Shopping Network are combining everything and there's no way both of their agencies will survive. They might even bring in someone brand new. Be the first...

Expanding retailer’s agency closed

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Steve's breakdown: Ross Stores' expansion plans will require the company to introduce the brand to new markets. They should probably have a new agency to go with those markets since their past...

This online brand just got some big firm backing

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Steve's breakdown: Tuft & Needle is about to wake-up there advertising in a big way because Serta just bought them. Expect the entire marketing department to be expanded including new agencies jumping...

The CEO Chair now has a Digital Champion

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Steve's breakdown: Here's what you need to know about the new CEO. "Developing new “digital first” growth strategies is one of Owen’s key accomplishments at Gap Inc., along with introducing...

Mattress Brand Launch Needs Help

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Steve's breakdown: After manufacturing for others, Foamcraft rolls out its own custom-made mattress line. Nathan Elliott is the CMO and here's his thinking: “Where we’ve had the most success is where we’ve...

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