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Steve’s breakdown: Rust-Oleum is going to be turning 100 in 2021 which makes it a perfect time to give them a call, tell them what a fan you are of...
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Steve's breakdown: Their line is "Power Up". Let's just start with that but SleepQuest does have a little cash and maybe with the right plan (and campaign) it could be...
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Steve's breakdown: The Container Store Custom Closets is the brand and CEO Melissa Reiff is the contact. You know they want to here what you think . . . COPPELL,...
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Steve's breakdown: Sometimes we tell our members twice they need to look for an agency review. Both of the post we published were in our "Account Review Prediction" category which...
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Steve's breakdown: The new Pres at Pier 1 has got to pull a few rabbits out of his hat and maybe you're just the agency to do the pulling! FORT...
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Steve's breakdown: Now that Bowflex has picked an AOR, keep an eye on there other brands like Modern Movement, Nautilus, Octane Fitness and Schwinn. We feel that one of them...
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Steve's breakdown: Rent-A-Center is buying Merchants Preferred and we believe this move is going to transform how Rent-A-Center thinks about marketing. Read the highlighted quotes from the CEO below. PLANO,...
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Steve's breakdown: The lead story at Bed Bath & Beyond is they're "reviewing their brand portfolio". If that's not enough to get you on this client, I can't help ya....
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Steve's breakdown: It's a good time to check in at Williams-Sonoma. The brand President leaves in August and other brands in the corporation are leading the pack. Ryan Ross will...
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Steve's breakdown: Nautilus' new CEO, Jim Barr IV, has a background at Microsoft, Sears Holdings, Ritchie Bros and OfficeMax where he was the Chief Digital Officer. That should give you...
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Steve's breakdown: Chris X. Moloney is now the Brinks Home Security CMO. In the past, he's been Chief Marketing Officer for Experian, Wells Fargo Advisors, TaxSlayer, and Scottrade so he...
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Steve's breakdown: Barnes & Noble has a new owner who's All In with retail book selling. They've put millions into the idea globally and this is the time to jump...
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Steve's breakdown: The featured video had over 19 million views so are you good enough to make that happen? SANTA MONICA, CA: Beats by Dr. Dre has hired Chris Thorne,...
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Steve's breakdown: Judging how this brand's new creative looks, we'd say the new CMO will be making some changes. No really - look! NEW YORK, NY: S’well, creator of the...
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Steve's breakdown: Verishop was created by Snap’s former chief strategy officer, Imran Khan, and his wife, Cate Khan, who used to work at Quidsi and Avon and they are "going...
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Steve's breakdown: UTC names new Carrier, Otis CEOs in preparation of the 3 way split that's happening next year. Time to make friends. Carrier spends around $6 million. Otis is...
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Steve's breakdown: Barnes & Noble has a new owner and big changes are on the horizon so absolutely look into their advertising activities. This account will be changing hands. Ms....
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Steve's breakdown: Nectar parent rebrands as Resident and unveils a new furniture line. First off, the new name and logo suck. So there's that . . . Secondly, launching into...
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Steve's breakdown: Bed Bath & Beyond announced Monday that CEO Steven Temares is stepping down, “effectively immediately". This could prove to be a great thing new business wise because now...
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Steve's breakdown: Bed Bath & Beyond is damaged but not beyond repair and fixing advertising could be the step in the right direction. They are going to have to do...
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Steve's breakdown: Martha Stewart-brand products and Emeril Lagasse’s brands are being sold to Marquee Brands which already owns BCBGENERATION, BCBGMAXAZRIA, BEN SHERMAN, BODY GLOVE, BRUNO MAGLI, DAKINE. Through this acquisition,...
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Steve's breakdown: LG is keeping tight lips about this review but the incumbent (Havas Media) has already said they are not going to defend. And as always, when the big...
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Steve's breakdown: Sears is the client and DieHard is the brand they plan on launching all kinds of products under. HOFFMAN ESTATES, IL: Sears hoping DieHard can power sales of...
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Steve's breakdown: We know everyone has a "cult affair" with Peloton but the fact is they were stealing music and we knew that was the end of their ad campaign....
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Steve's breakdown: The headline reads: Fisher-Price Recalls Rock ’n Play Sleeper Linked to Infant Deaths Possibly the most difficult situation I can think of for a brand. They didn't do...
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Steve's breakdown: Bayer AG, who recently bought Monsanto which makes Roundup weedkiller, is having a hell of a time with their stock price since California keeps hitting the company with...
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Steve's breakdown: Herman Miller has put out the invitation for a new CMO. What we like about stories like this is that the job description (below) tells us the plan...
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Steve's breakdown: It's flying off the handle at Bed Bath & Frickin' Beyond! No one is safe but they are a retail company so they have to advertise. Feel like...
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Steve's breakdown: The headline says it all. And remember, we're talking about a Korean company. They don't take well to this sort thing and will want to make it go...
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Steve's breakdown: Peloton was slapped with $150 million lawsuit for using songs by Drake, Lady Gaga without permission. In fact, it is the music that Peloton uses to sell their...
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https://www.youtube.com/watch?v=t5RUh8HB2b8 Steve's breakdown: This is a huge deal so if you ever wanted to sink your teeth into a huge e-commerce client. Here ya go!! FRAMINGHAM, MA: Later this year,...
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https://www.youtube.com/watch?v=KfaSxIkLslE Steve's breakdown: These guys always do the best Christmas stuff so you know they might be talked into doing that more year-round. I wonder if Grey tried that. Hmmmm...
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Steve's breakdown: We going to be doing a little international in the coming months so if you're not interested, just move along. On the other hand, all reviews are important...
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https://www.youtube.com/watch?v=t-2x2bEVQW0 Steve's breakdown: From 10 to over 1200 stores. That's what happened when Kristy Ferguson was at Edible Arrangements. Clearly that's what Junkluggers is looking for and you know an ad agency has to...
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https://www.youtube.com/watch?v=H-pZACMN7cc Steve's breakdown: The man who co-founded The Container Store some 40 years ago is retiring from the company and we think this makes for a great time to introduce the...
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https://www.youtube.com/watch?v=PhiOoinDLl0 Steve's breakdown: The new CMO comes from Kraft Heinz working on brands including Planters, Capri Sun, Kool-Aid and Maxwell House with agencies like mcgarrybowen, TAXI and Catapult. With that kind of background,...
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https://www.youtube.com/watch?v=_I1yGj-l21s Steve's breakdown: We have another retailer with an empty chair in the CMO office and as we always say, that's a new business opportunity! OMAHA, NE: Nebraska Furniture Mart’s...
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Steve's breakdown: Sears has been saved but we suspect if they can find a cheaper way to advertise they would do it. Have any ideas, give'm a ring. Mr. Gerry...
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https://www.youtube.com/watch?v=URJHee3kePs Steve's breakdown: If you're interested in Ikea's Global PR review, you're going to have to move fast because agencies have already been invited. On the other hand, if you...
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Steve's breakdown: Taget had a great last quarter but that doesn't mean we shouldn't check out what's going on with all this top managements changes and look for account openings....
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Steve's breakdown: It's hitting the fan at Pier 1 and they haven't changed agencies in 9 years. We think it's a perfect time to approach the new interim CEO. FORT WORTH,...
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https://www.youtube.com/watch?time_continue=15&v=XFrx9uvcQvs Steve's breakdown: The company wants an agency that will push them outside their comfort zone. In case you didn't know, Resideo is a leading global provider of home comfort...
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Steve's breakdown: Two New York companies have new campaigns. Tushy's was banned from the NYC Subway and Casper's should have been. The blue is the Casper. The article below is...
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https://www.youtube.com/watch?v=eLBt9Mvwxs0 Steve's breakdown: Sometimes you just know new advertising is going to be happening. The merger of the Shark & Ninja marketing teams, that is also creating the new position...
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Steve's breakdown: Standard Textile Acquires Luxury Italian-Based Global Hospitality Business Including the Mascioni Hotel Collection Brand. The Acquisition expands Standard Textile's leadership position in the hospitality market and strengthens growth opportunities. (and we...
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Steve's breakdown: We say that because SodaStream has already started the review and getting in will take some fancy footwork. So check those social media contacts and see if you have an...
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Steve's breakdown: Wayfair spent $196 to win over each new customer it added over the past year. Stock owners are not happy and a new way must be more fair...
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https://www.youtube.com/watch?v=O3d_wv3uiAU Steve's breakdown: The Brookstone brand has a new owner in Bluestar Alliance and they seem like the kind of company that uses everything but media dollars, if you know what I...
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Steve's breakdown: We love it when we get a chance to give a hearty "congratulations" to someone who could give us a hearty account. So here's a list you can...
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Steve's breakdown: QVC and Home Shopping Network are combining everything and there's no way both of their agencies will survive. They might even bring in someone brand new. Be the first...
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Steve's breakdown: What's most surprising is that there are over 45 million shareholders with Rent-A-Center. 41.45 million voted to take the company private and we believe a very long over...
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Steve's breakdown: Yeah, that's right. Jet.com has deep pockets, and deal with Nike and is updating everything. We're going to say that includes advertising. HOBOKEN, NJ: Walmart is updating its...
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https://www.youtube.com/watch?v=NvKNB5nglSY Steve's breakdown: Five Below is such an awesome store for kids & teens. I want to go. And now they are opening 125 stores and expanding their toy selection. But here's the...
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Steve's breakdown: Nothing is safe over at Lowe's. In fact, they have only been using agencies on a project basis so this is a great time to get your turn....
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Steve's breakdown: Ross Stores' expansion plans will require the company to introduce the brand to new markets. They should probably have a new agency to go with those markets since their past...
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Steve's breakdown: HP is a blue-chip client that just lost its CMO to Facebook. Will the new guy what to make his mark on the company in a very public...
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Steve's breakdown: Tuft & Needle is about to wake-up there advertising in a big way because Serta just bought them. Expect the entire marketing department to be expanded including new agencies jumping...
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Steve's breakdown: Here's what you need to know about the new CEO. "Developing new “digital first” growth strategies is one of Owen’s key accomplishments at Gap Inc., along with introducing...
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Steve's breakdown: Casper is going to be opening 200 stores in the next 3 years but we don't think their present agency is up for the challenge. Retail is a...
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Steve's breakdown: After manufacturing for others, Foamcraft rolls out its own custom-made mattress line. Nathan Elliott is the CMO and here's his thinking: “Where we’ve had the most success is where we’ve...