Sam has a fixable PR Problem

Steve’s breakdown: The way Sam’s Club closed those 63 stores did not sit well with a lot of people. Including the 10,000 folks who will be losing their jobs. Why...

$7 Million Home Appliance RFP

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Sprucing-Up advertising for a better Sale

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Iconic home electronics brand will change agencies

Steve’s breakdown: We’re talking about the sale of Westinghouse which was the first TV brand in my house. They are more about nuclear technology, fuel and services now but their consumer...

If there was a time to pounce . . .

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$1.5 Billion Review

Steve’s breakdown: If your part of an agency network, you should probably call headquarters to see if they’re in this MicroSoft review. They might need your help. SEATTLE, WA: Microsoft‘s...

$400 million Retail Review

Steve’s breakdown: The client is Lowe’s and they are splitting up their account so more agencies will be working on the business. Try Ms. Jocelyn Wong at jocelyn.wong@lowes.com or (704) 758-5480...

This delivery service needs an ad overhaul

Steve’s breakdown: Check out how Family Guy feels about Edible Arrangements in the featured video – and they’re right. They need a new strategy and hopefully the new CMO will be the...

Pitch news from Europe

Steve’s breakdown: It’s always a good idea to keep an eye on what’s happening across the pond. It can give you clues to future plans in North America. Here’s a...

Ad reviews across the globe give clues to USA

Steve’s breakdown: Sometime when advertising reviews happen away from home, it a preview of things to come. Check out these stories, particularly Hyundai  • Ikea has held meetings with agencies...

$17 million online retailer goes brick-and-mortar

Steve’s breakdown: Casper mattresses is going to have 15 stores very soon but do they know anything about real retail? Good question. Maybe you should find out. Michael Behrens at...

Want to look into the window business?

Steve’s breakdown: Sometimes just knowing about good news about a company is enough to get a meeting. It happened to me when I was a young-buck with Seagrams. This time...

Brand gets hit by Nazis may need an ad push

Steve’s breakdown: Remember the march in Charlottesville with all the wrong people using Tiki touches to demonstrate. Well, we suspect the brand could use a “brand bath” after that incident. The...

Time to take a look at this aggressive retailer

Steve’s breakdown: Williams-Sonoma is hiring 4000 people including open positions at corporate offices and across supply chain management offices. With that kind of change, there’s got to be a feeling in the air...

Making homes out of Boxes: New CMO & COO

Steve’s breakdown: Bookable has a great idea and we think consumers would be a great target that they are totally missing. SEATTLE, WA: With rising home prices breaking records throughout the...

Account review prediction: Bikewear brand

Steve’s breakdown: Steuart and Tom Walton, Grandsons of Wal-mart founder, just bought Rapha and we expect the brand to be reviewing everything on a global scale. Read on . . ....

Sleep company sets creative review

Steve’s breakdown: There’s an RFP out there so move fast to get your hands on it. Try Mr. Andrew Gross at agross@serta.com or (847) 747-0844. He’s the Senior Vice President, Marketing...

Looks like a “As Seen on TV” lead

Steve’s breakdown: Turtle Wax & Scrub Daddy are partnering on a “versatile new sponge that delivers three levels of cleaning power in single scrubber”. Daren Herbert, the Chief Marketing Officer at Turtle Wax is...

Back from the dead: Radio Shack

Steve’s breakdown: They are not gone yet but they will have to to tell the nation they are still alive. Who going to do that work? You? General Wireless Operations is...

We just found a GOOD reason to pitch Sears

Steve’s breakdown: It’s because Kenmore branded products are going to sold on Amazon. We believe this development requires Sears to review their advertising strategy. HOFFMAN ESTATES, IL: Amazon is staking a claim...

Home store comes to America without an ad agency

Steve’s breakdown: HomeSense is the brand. It already exists in Europe and Canada but the U.S. concept will be different from those stores, with a greater depth of merchandise in certain categories....

$5 million network account is born

Steve’s breakdown: It’s QVC & HSN joining together to go after giants like Amazon. They’ll need some help with that! WEST CHESTER, PA & SAINT PETERSBURG, FL: Under pressure from...

A favorite store is launching 4 brands

Steve’s breakdown: It’s Target and there’s three apparel brands: A New Day, Joy Lab and Goodfellow & Co. The forth is a home goods brand called Project 62. That’s a lot of work...

Furniture lead in High Point

Steve’s breakdown: Theodore Alexander is the company and they have hired their 1st CMO. That’s always good news “lead wise”. HIGH POINT, NC: High end case goods and upholstery manufacturer Theodore Alexander...

Where is the new biz lead against Amazon?

Steve’s breakdown: Some might think it’s Best Buy but we believe it’s the company handling all the short term rentals for Best Buy: Lupoid They’re small but clearly ready to take...

Major retailer unveils marketing strategy

Steve’s breakdown: We’ve been talking about Macy’s for a while but now their CMO is giving real hints to how to pitch the business. So listen up and make it...

Retail digital lead

Steve’s breakdown: A new CIO from Belk and a new CDO from Dick’s Sporting Goods = get on the phone with your digital ass and introduce yourself. WESTBOROUGH, MA: BJ’s Wholesale...

A Sears brand seeks CMO

Steve’s breakdown: The brand is Sears Home & Business Franchises and they include Carpet & Tile Cleaning, Air Duct Cleaning, Garage Solutions, Maid Services and Handyman Services. It’s kind of a small business...

Retailer looks to be heading towards BtoB with new CMO

Steve’s breakdown: Staples‘ new CMO was “global chief marketing and sales officer at the human capital firm Mercer where she helped grow revenue through branding, demand generation and data-driven digital experiences that...

Launching a home store chain

Steve’s breakdown: HomeSense is the brand and TJX Cos. is the company. The store has 110 locations in Canada but introducing it to Americans will take a new campaign. Karen Coppola is the CMO...

Say What? says the late RH Macy

Steve’s breakdown: So Restoration Hardware is now RH. Can they do that? Has Macy’s been alerted? Will there be fisticuffs on 34th Street? Anyway, they now have a 23 year vet...

Guess what camera brand just got sold?

Steve’s breakdown: Yeah, you guessed it: Polaroid. It will take a little research but if this brand is in your wheelhouse, it will totally be worth the effort. Read on ....

Internal competition = Opportunity in retail

Steve’s breakdown: So the line that matters is “Whichever model — Macy’s Bluemercury or its Backstage brand — performs best this year will be rolled out “aggressively” in 2018″. So...

Sleep monitor company found a bigger bed

Steve’s breakdown: Beddit is an app that Apple just bought. Whether they keep the brand or not is the question. But the technology sounds great and we’re sure millions will...

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