How does a brand come back after such tragedy?

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$50 million client has to change all marketing

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Big Digital Lead out of Retail

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INTERNATIONAL: Tech Review in Australia

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Global PR Review could give clues to marketing needs

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Too much change at retailer not to sniff around

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Home security account in review

Steve’s breakdown: The company wants an agency that will push them outside their comfort zone. In case you didn’t know, Resideo is a leading global provider of home comfort and...

Which campaign needs a do-over

Steve’s breakdown: Two New York companies have new campaigns. Tushy’s was banned from the NYC Subway and Casper’s should have been. The blue is the Casper. The article below is...

We got a Luxury BtoB lead in the hospitality/textile biz

Steve’s breakdown: Standard Textile Acquires Luxury Italian-Based Global Hospitality Business Including the Mascioni Hotel Collection Brand. The Acquisition expands Standard Textile’s leadership position in the hospitality market and strengthens growth opportunities. (and we...

Wall Street is going to force a review

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Merger to Create Agency Review in Shopping

Steve’s breakdown: QVC and Home Shopping Network are combining everything and there’s no way both of their agencies will survive. They might even bring in someone brand new. Be the first...

Total Shake-Up at $300 million Retail Client

Steve’s breakdown: Nothing is safe over at Lowe’s. In fact, they have only been using agencies on a project basis so this is a great time to get your turn....

Expanding retailer’s agency closed

Steve’s breakdown: Ross Stores’ expansion plans will require the company to introduce the brand to new markets. They should probably have a new agency to go with those markets since their past...

This online brand just got some big firm backing

Steve’s breakdown: Tuft & Needle is about to wake-up there advertising in a big way because Serta just bought them. Expect the entire marketing department to be expanded including new agencies jumping...

The CEO Chair now has a Digital Champion

Steve’s breakdown: Here’s what you need to know about the new CEO. “Developing new “digital first” growth strategies is one of Owen’s key accomplishments at Gap Inc., along with introducing...

Mattress Brand Launch Needs Help

Steve’s breakdown: After manufacturing for others, Foamcraft rolls out its own custom-made mattress line. Nathan Elliott is the CMO and here’s his thinking: “Where we’ve had the most success is where we’ve...

Client with generic advertising gets new CMO

Steve’s breakdown: When ever you see a generic advertising campaign like ATDs and then see them getting a new CMO, think agency change-up. BOCA RATON, FL: ADT Inc. (NYSE:ADT), a...

Resurrecting this Retail Brand will Require advertising

Steve’s breakdown: General Wireless Operations is bringing back RadioShack via HobbyTown with inshore RadioShack “express”. They will have to get the work out because you know there’s pent-up demand for the...

Former Client Moves Headquarters

Steve’s breakdown: Not too long ago I pitched and won the Liebherr business. They are VERY German but that’s the beauty. They need American guidance in this country and now that...

Major Moves in Marketing = Agency Change

Steve’s breakdown: The fact that Walmart brought in an outsider as their top marketing executive makes us believe an agency change is on the horizon. BENTONVILLE, AR & HOBOKEN, NJ:...

Rebranding a Retail Icon

Steve’s breakdown: No wonder Pier I is rebranding. Look at what they’re selling in the featured image. Make America Tacky Again. Anyway, this is a real thing and if you’re...

Retailer’s new owner will fire the ad agency

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Who Really Has This Account?

Steve’s breakdown: So JC Penny’s CEO, who completely failed at turning the company around, has bailed for Lowe’s. So what about the ad accounts? Badger & Winters Group just won the...

Pitching Three Retail Brands with One CMO

Steve’s breakdown: The brands are Sleep Outfitters, Mattress Warehouse and Mattress King and the new CMO is Kristin Micalizio. She spent 18 years with Office Depot so she’s no stranger to advertising. We don’t have her...

Client’s Feet are Falling Asleep with Agency

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Be part of the kill at this home manufacturer

Steve’s breakdown: When a brand has almost 100% of top-of-mind share like Andersen Windows, you’d think they would go in for the kill. But these guys really haven’t but maybe...

Conglomerate Could Use Some Fresh Eyes

Steve’s breakdown: “The biggest issue” at General Electric “seems to be a lingering preference for an insider perspective.” If that doesn’t say it’s time to call GE, I can’t help...

250 stores saved but now they need a mouthpiece

Steve’s breakdown: Bon-Ton was just scooped-up by Washington Prime Group and Namdar Realty Group, essentially saving 250 stores. Will the new owners get on with the advertising at hand? We hope so...

Boats, Billiards & Big Bucks

Steve’s breakdown: Below is the job description/posting for the CMO position at Brunswick but it has been taken down from the corporate website. We suspect they filled the job so it’s...

The Pet Rock of Cell Phones Needs Fresh Look

Steve’s breakdown: This new CMO sounds like the type that’s going to make some waves with her Lands’ End and Crocs background. Plus the work they are been running is getting...

3 Fast Growing Franchise Brands Get CMO

Steve’s breakdown: Buzz Franchise Brands is on the move so you might as well ride the wave of growth representing one or all of their businesses. Angela Zelda Paules is the CMO and Bridget...

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