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Steve’s breakdown: So Mattress Firm just hired new agencies last year but this new CEO after the question by South African conglomerate Steinhoff International has this account up in the air again. Well,...
Steve’s breakdown: A 30 year Coca-Cola vet just took over Staples as CEO. Will the heydays off Staples advertising be coming back with this new CEO? Will the days of...
Steve’s breakdown: In fact, Absolut Elyx doesn’t seem to have any representation and now with a new CMO, it’s time to introduce them to the idea. NEW YORK, NY: Pernod Ricard USA today...
Steve’s breakdown: The way Sam’s Club closed those 63 stores did not sit well with a lot of people. Including the 10,000 folks who will be losing their jobs. Why...
Steve’s breakdown: GE Appliances has issued an RFP last week.Check with Tim Matis at timothy.matis@ge.com. He’s the General Manager, Brand and Advertising. LOUISVILLE, KY & WAYNE, NJ: Haier-owned GE Appliances has...
Steve’s breakdown: Without a doubt, CES has more potential account leads than any other trade show and if you get lucky, the right account win can take your agency to...
Steve’s breakdown: There might not be a lot of time, legal-wise, because GoPro is looking to sell but in the meantime, some smart and effective advertising that actually make sales...
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Steve’s breakdown: Rent-A-Center is talking about exploring “strategic alternatives” and they have had the same agencies since 2005 so – – – there you go. PLANO, TX: The chief executive of Rent-A-Center...
Steve’s breakdown: All of these companies are worth looking into because, you know, retail has to advertise. Plus new CEOs tend to shake things up and they can do it...
Steve’s breakdown: If your part of an agency network, you should probably call headquarters to see if they’re in this MicroSoft review. They might need your help. SEATTLE, WA: Microsoft‘s...
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Steve’s breakdown: The client is Lowe’s and they are splitting up their account so more agencies will be working on the business. Try Ms. Jocelyn Wong at jocelyn.wong@lowes.com or (704) 758-5480...
Steve’s breakdown: Check out how Family Guy feels about Edible Arrangements in the featured video – and they’re right. They need a new strategy and hopefully the new CMO will be the...
Steve’s breakdown: It’s always a good idea to keep an eye on what’s happening across the pond. It can give you clues to future plans in North America. Here’s a...
Steve’s breakdown: The owner of Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Gilt, Saks OFF 5TH and Galeria Kaufhof has a new CMO. Pure statistics dictates looking into the new guy...
Steve’s breakdown: The news has yet to broken in the US regarding Ring.com’s totally shut down on Halloween. The one day you need the doorbell more than ever and the...
Steve’s breakdown: Sometime when advertising reviews happen away from home, it a preview of things to come. Check out these stories, particularly Hyundai • Ikea has held meetings with agencies...
Steve’s breakdown: Casper mattresses is going to have 15 stores very soon but do they know anything about real retail? Good question. Maybe you should find out. Michael Behrens at...
Steve’s breakdown: The “C” level executives are still jumping ship at Hudson Bay. They own Saks and Lord & Taylor and we think it might be a good idea to...
Steve’s breakdown: It’s splitsville with Sears and Whirlpool. It’s been a 100 year relationship and, we think, a perfect time to swoop in and steal the account which has not...
Steve’s breakdown: Sometimes just knowing about good news about a company is enough to get a meeting. It happened to me when I was a young-buck with Seagrams. This time...
Steve’s breakdown: It’s hitting the fan at GE and we’re pretty sure a few ad agency relationships will be changing hands. This one is going to take some research but...
Steve’s breakdown: The Grommet is the company and Ace Hardware is the buyer. Check out the featured video to learn more. OAK BROOK, IL: Ace Hardware Corp. has solidified its relationship with...
Steve’s breakdown: Remember the march in Charlottesville with all the wrong people using Tiki touches to demonstrate. Well, we suspect the brand could use a “brand bath” after that incident. The...
Steve’s breakdown: An ex-client of mine when she was at Verizon (I may be able to make the intros) has found herself at Office Depot. This client just hired Zimmerman...
Steve’s breakdown: Williams-Sonoma is hiring 4000 people including open positions at corporate offices and across supply chain management offices. With that kind of change, there’s got to be a feeling in the air...
Steve’s breakdown: Noblemen, an online store that offers high end men’s leather bags without the designer label prices, proudly announces today they will be launching a Kickstarter crowdfunding campaign for their...
Steve’s breakdown: Bookable has a great idea and we think consumers would be a great target that they are totally missing. SEATTLE, WA: With rising home prices breaking records throughout the...
Steve’s breakdown: Sur La Table‘s new CEO probably feels like he was saved from a floating raft in the sea having been at Abercrombie. Look for him to stretch his legs in the...
Steve’s breakdown: Steuart and Tom Walton, Grandsons of Wal-mart founder, just bought Rapha and we expect the brand to be reviewing everything on a global scale. Read on . . ....
Steve’s breakdown: There’s an RFP out there so move fast to get your hands on it. Try Mr. Andrew Gross at agross@serta.com or (847) 747-0844. He’s the Senior Vice President, Marketing...