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Steve’s breakdown: Pirch, The high-end appliance retailer, is on the move and this new CEO could be the perfect reason to look into the account. Read on . . . SAN...
Steve’s breakdown: HA! Here’s the catch on this one about Barnes & Noble. They don’t have an agency of record and maybe, just maybe, it’s time to get one. NEW...
Steve’s breakdown: The fact that Walmart brought in an outsider as their top marketing executive makes us believe an agency change is on the horizon. BENTONVILLE, AR & HOBOKEN, NJ:...
Steve’s breakdown: No wonder Pier I is rebranding. Look at what they’re selling in the featured image. Make America Tacky Again. Anyway, this is a real thing and if you’re...
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Steve’s breakdown: Rent-A-Center has failed to find a buyer and the company is left very vulnerable. It also leaves their ad agency in the same position. If you can find ways to save...
Steve’s breakdown: Goop hires its first Chief Marketing Officer from YNAP as it plots European expansion. Those two statements plus no agency means it’s going to be a mess in there....
Steve’s breakdown: So JC Penny’s CEO, who completely failed at turning the company around, has bailed for Lowe’s. So what about the ad accounts? Badger & Winters Group just won the...
Steve’s breakdown: The brands are Sleep Outfitters, Mattress Warehouse and Mattress King and the new CMO is Kristin Micalizio. She spent 18 years with Office Depot so she’s no stranger to advertising. We don’t have her...
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Steve’s breakdown: Sorry ’bout that headline. It’s hard to hold back. Anyway, ACON Investments is the new majority owner of True Value and their agency should be on notice. BTW, this...
Steve’s breakdown: The CEO is stepping down because of health issues and nobody is happy about the situation. The search for a replacement now starts and nobody is happy about...
Steve’s breakdown: When a brand has almost 100% of top-of-mind share like Andersen Windows, you’d think they would go in for the kill. But these guys really haven’t but maybe...
Steve’s breakdown: “The biggest issue” at General Electric “seems to be a lingering preference for an insider perspective.” If that doesn’t say it’s time to call GE, I can’t help...
Steve’s breakdown: Introducing the Brookstone Makers Showcase store in Garden City, NY. It’s the first of 10 that will open this year. Names quoted in this article include Paul Donovan, creative director/copy,...
Steve’s breakdown: Bon-Ton was just scooped-up by Washington Prime Group and Namdar Realty Group, essentially saving 250 stores. Will the new owners get on with the advertising at hand? We hope so...
Steve’s breakdown: Below is the job description/posting for the CMO position at Brunswick but it has been taken down from the corporate website. We suspect they filled the job so it’s...
Steve’s breakdown: This new CMO sounds like the type that’s going to make some waves with her Lands’ End and Crocs background. Plus the work they are been running is getting...
Steve’s breakdown: Buzz Franchise Brands is on the move so you might as well ride the wave of growth representing one or all of their businesses. Angela Zelda Paules is the CMO and Bridget...
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Steve’s breakdown: So Mattress Firm just hired new agencies last year but this new CEO after the question by South African conglomerate Steinhoff International has this account up in the air again. Well,...
Steve’s breakdown: A 30 year Coca-Cola vet just took over Staples as CEO. Will the heydays off Staples advertising be coming back with this new CEO? Will the days of...
Steve’s breakdown: In fact, Absolut Elyx doesn’t seem to have any representation and now with a new CMO, it’s time to introduce them to the idea. NEW YORK, NY: Pernod Ricard USA today...
Steve’s breakdown: The way Sam’s Club closed those 63 stores did not sit well with a lot of people. Including the 10,000 folks who will be losing their jobs. Why...
Steve’s breakdown: GE Appliances has issued an RFP last week.Check with Tim Matis at timothy.matis@ge.com. He’s the General Manager, Brand and Advertising. LOUISVILLE, KY & WAYNE, NJ: Haier-owned GE Appliances has...
Steve’s breakdown: Without a doubt, CES has more potential account leads than any other trade show and if you get lucky, the right account win can take your agency to...
Steve’s breakdown: There might not be a lot of time, legal-wise, because GoPro is looking to sell but in the meantime, some smart and effective advertising that actually make sales...