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Consultant on $400 Million Ad Review

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1,400 new locations will need an ad push

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A New Agency is Next at Fitness Company

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Hotel Corp Seeks CMO: Find One/Win One

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A Retail Fav Going Digital

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Pitch what’s growing: Landscaping

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A category to pitch: Pools & Hot-tubes

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Another Gun Lead

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Samsung in Digital & Media Review: Call Headquarters!

Steve’s breakdown: Wouldn’t you know it. 4:45pm a day before Juneteenth, Samsung announces it’s going into review. So, if you are part of Interpublic Group of Cos., Dentsu Aegis Network or WPP, it’s time to call headquarters to get you agency’s ass in this pitch! The rest of you, contact consutlancy R3 to make sure […]

CEO & CMO reunite at furniture client

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All retailers will need new creative work: Start with this one

Steve’s breakdown: Obviously, most retail advertising looks completely weird now that the ads do not address masks and social distancing but Bed Bath & Beyond has a new CMO &  lead communications director so start with BB&B. We’re calling it UNION, NJ: Bed Bath & Beyond Inc. is turning to a lingerie executive to shore up […]

Beloved British Brand swings American

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Retailer CEO is out: Time to get in!

Steve’s breakdown: Something’s going on at True Value Company and it might be a good time to introduce the agency. As you can see by the featured creative, it feels like they are a bit shell-shocked. Go shake them up with a phone call. CHICAGO, IL: True Value Company has announced leadership changes in its […]

Home Goods Lead

Steve’s breakdown: One Kings Lane is now on its own and we suspect they’ll be looking to jump start their business. The trick is we don’t know who bought the brand so head over to Hudson Square and introduce the agency. NEW YORK, NY: During a call with analysts on Wednesday discussing fourth quarter results, […]

Gifts: Think that’s an idea: Here’s a lead

Steve’s breakdown: If we ever needed FTD, the time is now. Now (yeah I just said the word “now” twice) now is the time to check into FTD cause they have a new CEO. DOWNERS GROVE, IL: Floral services company FTD named Charlie Cole its chief executive officer. Cole recently was the first global chief […]

Just looking at their creative hurts!

Steve’s breakdown: Extra Space Storage has a new CMO & COO and someone has to talk to them about creative. Just try to make it through their video. We dare you. COTTONWOOD HEIGHTS, UT: Extra Space Storage has promoted two of its executives following the retirement of Executive Vice President & Chief Marketing Officer James […]

Home service company has no advertising but just hired CMO: You know what’s next

Steve’s breakdown: Frontdoor Inc. seems to not be doing anything about advertising right now but that’s sure to change now that they have a marketing department. Be the first to congratulate them. MEMPHIS, TN: As it continues to grow after spinning off from ServiceMaster in October 2018, Frontdoor Inc. — the home-service plan provider — is […]

CMO bailing on retailer could be opening for pitching agency

Steve’s breakdown: This ex-client of mine while she was at Verizon, seems to be taking a hike from Office Depot. (she bailed back then too) So now we think there’s an opportunity for a retail savvy agency. Read on . . . BOCA RATON, FL: Office Depot Inc is on the hunt for a new marketing […]

We’re a far cry from “You’ve Got Mail”

Steve’s breakdown: Remember “You’ve got Mail“ with Tom Hanks and Meg Ryan where Fox Books (AKA Barnes & Noble) put the little indie book store out of business? Well, now B&N wants to be an Indie Book Seller. Ain’t that a kick in the head? Anyway, it’s going take a kick to their advertising (and […]

Planet-saving client gets CMO to grow to Billion Dollars

Steve’s breakdown: SodaStream‘s USA division has named former Coca-Cola marketer Matt Kahn as its first-ever CMO and it looks like he has a bit of a task in front of him. Turn USA into a Billion Dollar company. Better get over there before he gets fired for not reaching his goal. But seriously folks, one […]

Fired CEO + lawsuit + formaldehyde = Pitching Time

Steve’s breakdown: It’s still hitting the fan over at Lumber Liquidators so you might as well take this opportunity to get into the mix while their pants are down. Maybe you can even help with the CEO search . . . RICHMOND, VA: The chief executive of Lumber Liquidators Holdings Inc. has stepped down. The […]

Ever thought of buying a consumer brand? Try this one

Steve’s breakdown: We think Brandless is the perfect company, attitude, brand and challenge for an agency to show the world how “f”ing smart they are. And the timing is right!! Check out the home page. SAN FRANCISCO, CA: Direct-to-consumer retailer Brandless is shutting down, a company spokesperson confirmed to sister publication Grocery Dive in an […]

Social Media + Pool Fun = next prospect

Steve’s breakdown: Three facts you need to know. They 900 stores, a new CEO from Eddie Bauer and absolutely no social media. GO! PHOENIX, AZ: Leslie’s Poolmart’s has tapped a veteran apparel retailer as its new chief executive. The nation’s largest retailer of pool and spa products and services appointed Michael R. Egeck as CEO, […]

Doing business in Canada is great way to grow without competition

Steve’s breakdown: That’s why we report of leads like Kruger. Nancy Marcus is to retire as CMO effective March 1, 2020; Susan Irving, formerly of PepsiCo, is to become new CMO for Kruger Products is the headline and I bet a call from you would be incredibly surprising. So why not do it? BTW: Aren’t […]

S’well did go into review as we forecasted

Steve’s breakdown: Back in June we said flat out that S’well needed a new agency and we guess sometime between then and now the review happened. Guys, if there are only on type of lead to look at it’s out predictions. We can’t stress this enough. NEW YORK, NY: S’well, the 10-year-old maker of reusable […]

Media Review in the Power Business

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Look who’s turning 100 in 2121

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