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This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
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Steve’s breakdown: The fact that Walmart brought in an outsider as their top marketing executive makes us believe an agency change is on the horizon. BENTONVILLE, AR & HOBOKEN, NJ:...
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This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
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Steve’s breakdown: “The biggest issue” at General Electric “seems to be a lingering preference for an insider perspective.” If that doesn’t say it’s time to call GE, I can’t help...
Steve’s breakdown: Introducing the Brookstone Makers Showcase store in Garden City, NY. It’s the first of 10 that will open this year. Names quoted in this article include Paul Donovan, creative director/copy,...
Steve’s breakdown: Bon-Ton was just scooped-up by Washington Prime Group and Namdar Realty Group, essentially saving 250 stores. Will the new owners get on with the advertising at hand? We hope so...
Steve’s breakdown: Below is the job description/posting for the CMO position at Brunswick but it has been taken down from the corporate website. We suspect they filled the job so it’s...
Steve’s breakdown: This new CMO sounds like the type that’s going to make some waves with her Lands’ End and Crocs background. Plus the work they are been running is getting...
Steve’s breakdown: Buzz Franchise Brands is on the move so you might as well ride the wave of growth representing one or all of their businesses. Angela Zelda Paules is the CMO and Bridget...
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Steve’s breakdown: So Mattress Firm just hired new agencies last year but this new CEO after the question by South African conglomerate Steinhoff International has this account up in the air again. Well,...
Steve’s breakdown: A 30 year Coca-Cola vet just took over Staples as CEO. Will the heydays off Staples advertising be coming back with this new CEO? Will the days of...
Steve’s breakdown: In fact, Absolut Elyx doesn’t seem to have any representation and now with a new CMO, it’s time to introduce them to the idea. NEW YORK, NY: Pernod Ricard USA today...
Steve’s breakdown: The way Sam’s Club closed those 63 stores did not sit well with a lot of people. Including the 10,000 folks who will be losing their jobs. Why...
Steve’s breakdown: GE Appliances has issued an RFP last week.Check with Tim Matis at timothy.matis@ge.com. He’s the General Manager, Brand and Advertising. LOUISVILLE, KY & WAYNE, NJ: Haier-owned GE Appliances has...
Steve’s breakdown: Without a doubt, CES has more potential account leads than any other trade show and if you get lucky, the right account win can take your agency to...
Steve’s breakdown: There might not be a lot of time, legal-wise, because GoPro is looking to sell but in the meantime, some smart and effective advertising that actually make sales...
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Steve’s breakdown: Rent-A-Center is talking about exploring “strategic alternatives” and they have had the same agencies since 2005 so – – – there you go. PLANO, TX: The chief executive of Rent-A-Center...
Steve’s breakdown: All of these companies are worth looking into because, you know, retail has to advertise. Plus new CEOs tend to shake things up and they can do it...
Steve’s breakdown: If your part of an agency network, you should probably call headquarters to see if they’re in this MicroSoft review. They might need your help. SEATTLE, WA: Microsoft‘s...
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Steve’s breakdown: The client is Lowe’s and they are splitting up their account so more agencies will be working on the business. Try Ms. Jocelyn Wong at jocelyn.wong@lowes.com or (704) 758-5480...
Steve’s breakdown: Check out how Family Guy feels about Edible Arrangements in the featured video – and they’re right. They need a new strategy and hopefully the new CMO will be the...
Steve’s breakdown: It’s always a good idea to keep an eye on what’s happening across the pond. It can give you clues to future plans in North America. Here’s a...