Which campaign needs a do-over

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Wall Street is going to force a review

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Make some noise for this beloved brand & its new owner

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Merger to Create Agency Review in Shopping

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Total Shake-Up at $300 million Retail Client

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Expanding retailer’s agency closed

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$15 million tech client is forced to hire new CMO

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This online brand just got some big firm backing

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The CEO Chair now has a Digital Champion

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Going retail takes a different kind of agency

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Mattress Brand Launch Needs Help

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Client with generic advertising gets new CMO

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Former Client Moves Headquarters

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Major Moves in Marketing = Agency Change

Steve’s breakdown: The fact that Walmart brought in an outsider as their top marketing executive makes us believe an agency change is on the horizon. BENTONVILLE, AR & HOBOKEN, NJ:...

Rebranding a Retail Icon

Steve’s breakdown: No wonder Pier I is rebranding. Look at what they’re selling in the featured image. Make America Tacky Again. Anyway, this is a real thing and if you’re...

Retailer’s new owner will fire the ad agency

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Who Really Has This Account?

Steve’s breakdown: So JC Penny’s CEO, who completely failed at turning the company around, has bailed for Lowe’s. So what about the ad accounts? Badger & Winters Group just won the...

Pitching Three Retail Brands with One CMO

Steve’s breakdown: The brands are Sleep Outfitters, Mattress Warehouse and Mattress King and the new CMO is Kristin Micalizio. She spent 18 years with Office Depot so she’s no stranger to advertising. We don’t have her...

Client’s Feet are Falling Asleep with Agency

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General Electric Division You Need to Pitch Right Now

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Be part of the kill at this home manufacturer

Steve’s breakdown: When a brand has almost 100% of top-of-mind share like Andersen Windows, you’d think they would go in for the kill. But these guys really haven’t but maybe...

Conglomerate Could Use Some Fresh Eyes

Steve’s breakdown: “The biggest issue” at General Electric “seems to be a lingering preference for an insider perspective.” If that doesn’t say it’s time to call GE, I can’t help...

250 stores saved but now they need a mouthpiece

Steve’s breakdown: Bon-Ton was just scooped-up by Washington Prime Group and Namdar Realty Group, essentially saving 250 stores. Will the new owners get on with the advertising at hand? We hope so...

Boats, Billiards & Big Bucks

Steve’s breakdown: Below is the job description/posting for the CMO position at Brunswick but it has been taken down from the corporate website. We suspect they filled the job so it’s...

The Pet Rock of Cell Phones Needs Fresh Look

Steve’s breakdown: This new CMO sounds like the type that’s going to make some waves with her Lands’ End and Crocs background. Plus the work they are been running is getting...

3 Fast Growing Franchise Brands Get CMO

Steve’s breakdown: Buzz Franchise Brands is on the move so you might as well ride the wave of growth representing one or all of their businesses. Angela Zelda Paules is the CMO and Bridget...

It’s time to target a rifle client

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Not a fan of plastic bottles? We have a lead for you

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Account Review in Home Security

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Discount retailer has a million dollars

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UK Furniture Company Reviewing USA Account

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16 clients left this school and need a new home

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Green products Co going global & needing marketing

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Who’s the next agency getting into this bed?

Steve’s breakdown: So Mattress Firm just hired new agencies last year but this new CEO after the question by South African conglomerate Steinhoff International  has this account up in the air again. Well,...

Sam has a fixable PR Problem

Steve’s breakdown: The way Sam’s Club closed those 63 stores did not sit well with a lot of people. Including the 10,000 folks who will be losing their jobs. Why...

$7 Million Home Appliance RFP

Steve’s breakdown: GE Appliances has issued an RFP last week.Check with Tim Matis at timothy.matis@ge.com. He’s the General Manager, Brand and Advertising. LOUISVILLE, KY & WAYNE, NJ: Haier-owned GE Appliances has...

Sprucing-Up advertising for a better Sale

Steve’s breakdown: There might not be a lot of time, legal-wise, because GoPro is looking to sell but in the meantime, some smart and effective advertising that actually make sales...

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