Conglomerate Could Use Some Fresh Eyes

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Boats, Billiards & Big Bucks

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3 Fast Growing Franchise Brands Get CMO

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It’s time to target a rifle client

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Account Review in Home Security

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Discount retailer has a million dollars

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UK Furniture Company Reviewing USA Account

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Who’s the next agency getting into this bed?

Steve’s breakdown: So Mattress Firm just hired new agencies last year but this new CEO after the question by South African conglomerate Steinhoff International  has this account up in the air again. Well,...

Sam has a fixable PR Problem

Steve’s breakdown: The way Sam’s Club closed those 63 stores did not sit well with a lot of people. Including the 10,000 folks who will be losing their jobs. Why...

$7 Million Home Appliance RFP

Steve’s breakdown: GE Appliances has issued an RFP last week.Check with Tim Matis at timothy.matis@ge.com. He’s the General Manager, Brand and Advertising. LOUISVILLE, KY & WAYNE, NJ: Haier-owned GE Appliances has...

Sprucing-Up advertising for a better Sale

Steve’s breakdown: There might not be a lot of time, legal-wise, because GoPro is looking to sell but in the meantime, some smart and effective advertising that actually make sales...

If there was a time to pounce . . .

Steve’s breakdown: Rent-A-Center is talking about exploring “strategic alternatives” and they have had the same agencies since 2005 so – – – there you go. PLANO, TX: The chief executive of Rent-A-Center...

$1.5 Billion Review

Steve’s breakdown: If your part of an agency network, you should probably call headquarters to see if they’re in this MicroSoft review. They might need your help. SEATTLE, WA: Microsoft‘s...

$400 million Retail Review

Steve’s breakdown: The client is Lowe’s and they are splitting up their account so more agencies will be working on the business. Try Ms. Jocelyn Wong at jocelyn.wong@lowes.com or (704) 758-5480...

This delivery service needs an ad overhaul

Steve’s breakdown: Check out how Family Guy feels about Edible Arrangements in the featured video – and they’re right. They need a new strategy and hopefully the new CMO will be the...

Pitch news from Europe

Steve’s breakdown: It’s always a good idea to keep an eye on what’s happening across the pond. It can give you clues to future plans in North America. Here’s a...

Ad reviews across the globe give clues to USA

Steve’s breakdown: Sometime when advertising reviews happen away from home, it a preview of things to come. Check out these stories, particularly Hyundai  • Ikea has held meetings with agencies...

$17 million online retailer goes brick-and-mortar

Steve’s breakdown: Casper mattresses is going to have 15 stores very soon but do they know anything about real retail? Good question. Maybe you should find out. Michael Behrens at...

Want to look into the window business?

Steve’s breakdown: Sometimes just knowing about good news about a company is enough to get a meeting. It happened to me when I was a young-buck with Seagrams. This time...

Brand gets hit by Nazis may need an ad push

Steve’s breakdown: Remember the march in Charlottesville with all the wrong people using Tiki touches to demonstrate. Well, we suspect the brand could use a “brand bath” after that incident. The...

Time to take a look at this aggressive retailer

Steve’s breakdown: Williams-Sonoma is hiring 4000 people including open positions at corporate offices and across supply chain management offices. With that kind of change, there’s got to be a feeling in the air...

Making homes out of Boxes: New CMO & COO

Steve’s breakdown: Bookable has a great idea and we think consumers would be a great target that they are totally missing. SEATTLE, WA: With rising home prices breaking records throughout the...

Account review prediction: Bikewear brand

Steve’s breakdown: Steuart and Tom Walton, Grandsons of Wal-mart founder, just bought Rapha and we expect the brand to be reviewing everything on a global scale. Read on . . ....

Sleep company sets creative review

Steve’s breakdown: There’s an RFP out there so move fast to get your hands on it. Try Mr. Andrew Gross at agross@serta.com or (847) 747-0844. He’s the Senior Vice President, Marketing...

Looks like a “As Seen on TV” lead

Steve’s breakdown: Turtle Wax & Scrub Daddy are partnering on a “versatile new sponge that delivers three levels of cleaning power in single scrubber”. Daren Herbert, the Chief Marketing Officer at Turtle Wax is...

Back from the dead: Radio Shack

Steve’s breakdown: They are not gone yet but they will have to to tell the nation they are still alive. Who going to do that work? You? General Wireless Operations is...

We just found a GOOD reason to pitch Sears

Steve’s breakdown: It’s because Kenmore branded products are going to sold on Amazon. We believe this development requires Sears to review their advertising strategy. HOFFMAN ESTATES, IL: Amazon is staking a claim...

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