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Steve’s breakdown: These guys always do the best Christmas stuff so you know they might be talked into doing that more year-round. I wonder if Grey tried that. Hmmmm LONDON,...
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Steve’s breakdown: We love it when we get a chance to give a hearty “congratulations” to someone who could give us a hearty account. So here’s a list you can...
Steve’s breakdown: QVC and Home Shopping Network are combining everything and there’s no way both of their agencies will survive. They might even bring in someone brand new. Be the first...
Steve’s breakdown: What’s most surprising is that there are over 45 million shareholders with Rent-A-Center. 41.45 million voted to take the company private and we believe a very long over...
Steve’s breakdown: Yeah, that’s right. Jet.com has deep pockets, and deal with Nike and is updating everything. We’re going to say that includes advertising. HOBOKEN, NJ: Walmart is updating its...
Steve’s breakdown: Five Below is such an awesome store for kids & teens. I want to go. And now they are opening 125 stores and expanding their toy selection. But here’s the secret,...
Steve’s breakdown: Nothing is safe over at Lowe’s. In fact, they have only been using agencies on a project basis so this is a great time to get your turn....
Steve’s breakdown: Ross Stores’ expansion plans will require the company to introduce the brand to new markets. They should probably have a new agency to go with those markets since their past...
Steve’s breakdown: HP is a blue-chip client that just lost its CMO to Facebook. Will the new guy what to make his mark on the company in a very public...
Steve’s breakdown: Tuft & Needle is about to wake-up there advertising in a big way because Serta just bought them. Expect the entire marketing department to be expanded including new agencies jumping...
Steve’s breakdown: Here’s what you need to know about the new CEO. “Developing new “digital first” growth strategies is one of Owen’s key accomplishments at Gap Inc., along with introducing...
Steve’s breakdown: Casper is going to be opening 200 stores in the next 3 years but we don’t think their present agency is up for the challenge. Retail is a...
Steve’s breakdown: After manufacturing for others, Foamcraft rolls out its own custom-made mattress line. Nathan Elliott is the CMO and here’s his thinking: “Where we’ve had the most success is where we’ve...
Steve’s breakdown: When ever you see a generic advertising campaign like ATDs and then see them getting a new CMO, think agency change-up. BOCA RATON, FL: ADT Inc. (NYSE:ADT), a...
Steve’s breakdown: General Wireless Operations is bringing back RadioShack via HobbyTown with inshore RadioShack “express”. They will have to get the work out because you know there’s pent-up demand for the...
Steve’s breakdown: Not too long ago I pitched and won the Liebherr business. They are VERY German but that’s the beauty. They need American guidance in this country and now that...
Steve’s breakdown: Pirch, The high-end appliance retailer, is on the move and this new CEO could be the perfect reason to look into the account. Read on . . . SAN...
Steve’s breakdown: HA! Here’s the catch on this one about Barnes & Noble. They don’t have an agency of record and maybe, just maybe, it’s time to get one. NEW...
Steve’s breakdown: The fact that Walmart brought in an outsider as their top marketing executive makes us believe an agency change is on the horizon. BENTONVILLE, AR & HOBOKEN, NJ:...
Steve’s breakdown: No wonder Pier I is rebranding. Look at what they’re selling in the featured image. Make America Tacky Again. Anyway, this is a real thing and if you’re...
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Steve’s breakdown: Rent-A-Center has failed to find a buyer and the company is left very vulnerable. It also leaves their ad agency in the same position. If you can find ways to save...
Steve’s breakdown: Goop hires its first Chief Marketing Officer from YNAP as it plots European expansion. Those two statements plus no agency means it’s going to be a mess in there....
Steve’s breakdown: So JC Penny’s CEO, who completely failed at turning the company around, has bailed for Lowe’s. So what about the ad accounts? Badger & Winters Group just won the...
Steve’s breakdown: The brands are Sleep Outfitters, Mattress Warehouse and Mattress King and the new CMO is Kristin Micalizio. She spent 18 years with Office Depot so she’s no stranger to advertising. We don’t have her...
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Steve’s breakdown: Sorry ’bout that headline. It’s hard to hold back. Anyway, ACON Investments is the new majority owner of True Value and their agency should be on notice. BTW, this...
Steve’s breakdown: The CEO is stepping down because of health issues and nobody is happy about the situation. The search for a replacement now starts and nobody is happy about...
Steve’s breakdown: When a brand has almost 100% of top-of-mind share like Andersen Windows, you’d think they would go in for the kill. But these guys really haven’t but maybe...
Steve’s breakdown: “The biggest issue” at General Electric “seems to be a lingering preference for an insider perspective.” If that doesn’t say it’s time to call GE, I can’t help...
Steve’s breakdown: Introducing the Brookstone Makers Showcase store in Garden City, NY. It’s the first of 10 that will open this year. Names quoted in this article include Paul Donovan, creative director/copy,...
Steve’s breakdown: Bon-Ton was just scooped-up by Washington Prime Group and Namdar Realty Group, essentially saving 250 stores. Will the new owners get on with the advertising at hand? We hope so...
Steve’s breakdown: Below is the job description/posting for the CMO position at Brunswick but it has been taken down from the corporate website. We suspect they filled the job so it’s...
Steve’s breakdown: This new CMO sounds like the type that’s going to make some waves with her Lands’ End and Crocs background. Plus the work they are been running is getting...
Steve’s breakdown: Buzz Franchise Brands is on the move so you might as well ride the wave of growth representing one or all of their businesses. Angela Zelda Paules is the CMO and Bridget...
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