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Steve's breakdown: SeaWorld stock scores with an upbeat forecast and new CEO but its unexpectedly expensive marketing campaign in the 3rd quarter did not help cost cutting. That's the take-a-way...
Steve's breakdown: The immediate priorities for the new CMO include elevating Your Pie’s digital marketing efforts and streamlining its technological integration to improve the guest experience and support franchise owners’...
Steve's breakdown: Hippeas is on a 5 year path to major expansion and product lunches and we taste an opportunity here. Livio Bisterzo is the founder and Lindsey Valliere is...
Steve's breakdown: Well, this came out of nowhere but who has the account which will launch late 2020? REDMOND, WA: Key points Microsoft unveils the new Surface Duo, which runs...
Steve's breakdown: Lairds Applejack is about to get its ass kicked by Jack Daniel's Tennessee Apple if they don't do something quick. The company has ties back to the Continental...
Steve's breakdown: So the 1st The Table at Crate location seemed to have done very well but expanding that x15 is going to take a lot more than excitement and...
Steve's breakdown: First Wingstop Announces Departure of Chief Growth & Experience Officer then Wingstop (NASDAQ:WING) gets downgraded by BidaskClub. Both of these makes us think this could be a good...
NEW YORK, NY: Better-for-you cereal brand Magic Spoon, which began selling its boxes direct-to-consumer in April, received $5.5 million in a seed funding round led by Lightspeed Venture Partners. The...
Steve's breakdown: Every once in a while a reporter just tells it like it is. This time it's Kaarin Vembar talking smack about Kate Spade & J. Crew. It seems...
Steve's breakdown: The headline last week was "Gillette ‘Shifting The Spotlight’ After Losing $8 Billion Amid ‘Toxic Masculinity’ Backlash". Didn't we tell y'all this back in March? (see bottom of...
Steve's breakdown: Just because a client sells the most luxurious toys and services does not mean their creative follows suit. Take these three beauties for instance. So pick up a...
Steve's breakdown: The brands talked about below include: Blaze Pizza, MOD Pizza, Mountain Mike's Pizza, Newk's Eatery, SIMÒ Pizza, Artichoke Basille's Pizza, Lions & Tigers & Squares, Zume Pizza and Pizzaoki. Start with...
Steve's breakdown: The Geico motorcycle insurance campaign has hit a speed-bump because they are starting to make their customers look silly in the TV ads. That's a telltale sign the...
Steve's breakdown: We just had to share this article because we know you can find at least 2 or 3 opportunities from this research. So dig in! The extra plus...
Steve's breakdown: The big pitching hints from the CEO of Kraft Heinz are: But first, remember, if you're a small shop, ya gotta act like consultants with knowledge and ideas...
Steve's breakdown: Modcloth is gearing up for a Walmart-free future and the attitude of management is ‘We have nothing to lose’. I like that kind of thinking and I bet...
Steve's breakdown: U.S. Soccer hired lobbyists to counter women’s team’s fight For Equal Pay is the headline but if you want to help the World Cup Champs, who's the client?...
Steve's breakdown: We love CMO-less casinos. They can't function so they have to move quick. Get in there first with your candidate. The job description is below. SAN DIAGO, CA:...
Steve's breakdown: Their line is "Power Up". Let's just start with that but SleepQuest does have a little cash and maybe with the right plan (and campaign) it could be...
Steve's breakdown: Between the new CEO at Taco Bell and now their Chief Brand Officer stepping down . . . and don't forget that "Dance Fighting" spot back in April....
Steve's breakdown: We hate these kinds of stories but it's a fact of business. Agencies close. Not to be too morbid, you might want to contact any of the 19...
Steve's breakdown: "AT&TTV Now" is the new name for DirecTV. I know there's a space in there but just go ahead and say it out loud. Sounds ridiculous, doesn't it?...
Steve's breakdown: "Blame the agency and fire'm" is what was probably said over at Tyson. And if that's the case, why not be first in line to get this account...
Steve's breakdown: Borden is going through a bit of a renaissance ever since they hired their new CEO, Tony Sarsam. He's finally hired a marketing team but here's what they...
Steve's breakdown: Bitcoin rebranded and YIKES! Remember that deck that got Pepsi to change their logo? I think we're at that level here. A Snow Shoveling Level! So here's the...
Steve's breakdown: When agencies merge, there's usually a conflict of interest or two that fall through the cracks so check into the Publicis & Epsilon. EVERYWHERE, USA: Publicis Groupe has...
Steve's breakdown: Celebrating its 10th anniversary this year, District Taco is 13 brick-and-mortar units strong spotlighting the flavors and culinary traditions of the Yucatan. Jump on now! ARLINGTON, VA: When...
Steve's breakdown: E. & J. Gallo Winery is bringing back Bartles & Jaymes wine coolers and it doesn't look like they have an agency to do the work yet. Stephanie...
Steve's breakdown: We don;t know if you want to jump in this hornets nest considering all the stupidness coming out of the General Mills agency review but maybe this is...
Steve's breakdown: "Beer Archaeologists Are Reviving Ancient Ales With Some Strange Results" is the headline and Avery Brewing is the client making it happen. Yeah, how much cash could they...
Steve's breakdown: Update? Well, the TV ads War Paint got in trouble for are all gone. We did find one copy on New York Post. All the more reason to...
Steve's breakdown: Naughty America got a bit clever this week by launching x-rated lenses on Snatchat. Even though Naughty's CEO, Andreas Hronopoulos, said the lenses were compliant, Snap was not...
Steve's breakdown: With Boston Beer Company and Dogfish Head merging, do you think Dogfish Head will finally hire an agency? (Watch the two owner getting interview) I mean, Boston Beer...
Steve's breakdown: It seems Hilton has ditched the AOR and is always on the lookout for highly specialized agencies to handle their work. Yes, they have a big in-house team...
Steve's breakdown: Atlantic City's Ocean Casino is finally making money and the new owner, Luxor Capital, is ready to go "all in" on continuing the success - and that's got to...
Steve's breakdown: Miami Air had a bit of a situation the other day and we believe there will issues keeping some of their clients. That's where you come in. In...
Steve's breakdown: "Blue Apron Inches Toward Profitability under New CEO" is the headline but they had to lose a bunch of customer to do it. Why? Because advertising was one...
Steve's breakdown: Bed Bath & Beyond is damaged but not beyond repair and fixing advertising could be the step in the right direction. They are going to have to do...
Steve's breakdown: So what's the deal with this AARP UnitedHealthcare spot. Are they liking themselves to Hollywood stars paying off water polo coaches to get people over 50 healthcare? This...
Steve's breakdown: Sears is the client and DieHard is the brand they plan on launching all kinds of products under. HOFFMAN ESTATES, IL: Sears hoping DieHard can power sales of...
Steve's breakdown: Sometimes you see a spot and wonder if it should be the reason to call a prospective client. Just sayin' It's up to you. IRVINE, CA: Taco Tuesdays...
Steve's breakdown: Let's be honest here. Cigar advertising could be 100 times better but the egos in the business don't let it happen. Now because the FDA is getting involved,...
Steve's breakdown: Here's a perfect example of a "hopefully" truly great product that can save the world using borrowed creative to do its bidding. It's not right. I mean, come...
Steve's breakdown: Spam can now call itself "Natural". Think that's going to change the advertising? I'd say completely so "Straighten up and Fry Light" towards Hormel. (if you support this...
Steve's breakdown: Looking for a fast growing client where you can get in before they start calling the $100 million agencies? Check out these 10 fast-rising restaurant concepts. EVERYWHERE, USA:...
Steve's breakdown: Three weeks ago we asked "What the hell is going on at Red Robin" Now we have an up date and a possible target to go after. An...
Steve's breakdown: As a NY/NJ football fan, I'm loving this story! As a new business fan, I'm smelling an opportunity. So Patriots owner Robert Kraft, who was caught on video...
Steve's breakdown: Sometimes it's just good to get the lay on the land. Your Welcome! Top 50 Craft Brewing Companies: View these on the map below Rank Brewery Name City...
Steve's breakdown: So Drinkworks just got a bit of a cash infusion to help folks buy their products online. We think they should take a little of that money and...
Steve's breakdown: They've got it goin' on over at Stillhouse Spirits but how far can G-Easy and their events take them? It's great that they're in select Duty Free Americas...
Steve's breakdown: Do ya see the Goya commercial above using the tagline "When it's Goya ... it has to be good"? Now do ya see the image below which was...
Steve's breakdown: NJM Insurance just added Connecticut, Delaware, and Maryland to the list of states they operate which includes New Jersey, New York and Pennsylvania. To get the word out they launched...
https://www.youtube.com/watch?v=s99xsL0G0Nw Steve's breakdown: When a client like Puma moves headquarters, there's change and growth and a new spirit in the air. And considering this client's past with agencies, there's no...
Steve's breakdown: DoorDash's expanded footprint into all 50 states has to spark an ad agency review. How else will they get the word out. Jen Rapp at jen@doordash.com is the VP...
Steve's breakdown: That is the question for Impossible Foods and just like that Beef Council tag line, it's going to take brilliant advertising to make it happen. And as it happens, they...
Steve's breakdown: The new CMO at Walmart has her own take on what needs to happen with Walmart and she's absolutely looking very close at what women want so if...
Steve's breakdown: Surprise surprise surprise! Look who's the most on-time carrier in the country: Spirit Airlines! And have you seem them crow about this? What's their agency doing? Nothing, that's what....
Steve's breakdown: There's something about Verve Coffee Roasters. They have cafes in California & Tokyo, they sell coffees, roasters, all kinds of coffee "gear", t-shirts, hats, mug - you name...
https://www.youtube.com/watch?v=52S_5rEeaxc Steve's breakdown: Famous Dave's is planning on a whole new ear and new ears require a new ad agency. I mean, they are asking some real basic questions like they...
https://www.youtube.com/watch?v=qQnbL_5ZgbY Steve's breakdown: Goodby has been getting a little cute with the Liberty Mutual campaign. It's like they want to have fun like everyone else in the category but the...
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