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Steve’s breakdown: Does anybody else feel like Nike is just walking-on-eggshells right now? They certainly have their problems in-house and now with the Converse account just getting slided over to...
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Steve’s breakdown: The quote by Johnnie Walker vice president Stephanie Jacoby tells you everything: “Scotch as a category is seen as particularly intimidating by women. … It’s a really exciting opportunity to...
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Steve’s breakdown: Okay, this one is for the “Not for Nothin'” category. If you knew how many times I’ve heard an agency say “If the client just let us do...
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Steve’s breakdown: When Dole Foods canceled their IPO, I suspect it felt like they fell out of the nest. A big giant Baby Huey sized nest! They were totally winging...
Steve’s breakdown: You guys have probably seen the NeedToImpeach campaign featured in this post’s video. Well, Tom Steyer is at it again with another $30 million “to boost millennial voter...
Steve’s breakdown: Yeah, I know the SEALS are Navy but this whole Army/McCann debacle makes for a perfect time to slip through enemy lines and capture a project here or...
Steve’s breakdown: So somebody screwed-up at Eataly Chicago and we think if you move fast and contact Sara.Massarotto@eataly.com or Cristina.Villa@eataly.com and show some compassion, you just might get lucky. The one thing...
Steve’s breakdown: With each company sexual harassment allegation comes a motivation to cleans. This could include ad agencies. So it’s worth taking a look at Vice Media. BROOKLYN, NY: Vice Media...
Steve’s breakdown: Chipotle is just getting ridiculous. We told you in October about the queso campaign and how it was going to backfire. Well, now USA-Freaking-Today is calling it “queso-gate”....
Steve’s breakdown: Speakeasy Ales & Lagers is on the move and advertising can’t be far behind. Sam Caption, the GM, is probably the contact. I believe his email is Sam@GoodBeer.com SAN FRANCISCO, CA:...
Steve’s breakdown: Major League Baseball Advanced Media L.P. just lost their CEO to all kinds of bad behavior. So now’s a good time to check out the account. Here’s what they...
Steve’s breakdown: Just wanted to remind y’all that Tequila is exploding and that you should be in the game so here’s a few brands to check into. CHICAGO, IL & WHITE...
Steve’s breakdown: The main line in this article about Blue Apron is “If it cuts back on marketing spend — as it did in its most recent quarter — it loses customers.”...
Steve’s breakdown: Last night was spent at Monmouth University to hear 4 companies pitch their business to a room full of investors and we think there are some possible leads...
Steve’s breakdown: Congrats to Accenture Interactive on the Maserati win but all should keep an eye on this situation. Accenture is historically an accounting firm and we just don’t have a...
Steve’s breakdown: Remember that “White Is Purity” Facebook campaign the brand did this spring? Well, it seems Nivea has yet to get a new agency after that disaster. Totally worth checking...
Steve’s breakdown: Adams Publishing Group now owns over 100 newspapers & shoppers and they’re not stopping. Someone’s got to get in there and make sure they take care of all those local...
Steve’s breakdown: We all know about the Kellogg’s racist Pops box story but who’s getting fired for this total and completely cruel mistake. Either way, there’s going to be an...
Steve’s breakdown: It’s splitsville with Sears and Whirlpool. It’s been a 100 year relationship and, we think, a perfect time to swoop in and steal the account which has not...
Steve’s breakdown: YogaWorks just bought Pure Om’s so now is a perfect time to congratulate them and steal the account. The company used to use an agency called CleanAgency. (Makes you want to gag...
Steve’s breakdown: You won’t find any news about Victoria’s Secret’s hiring of Jann Parish as CMO. We think fact this may be used to your advantage since now you know....
Steve’s breakdown: Heineken is the company and Lagunitas is the beer brand with the cannabis. It’s been tough sailing but maybe you can help calm the seas. Read on . ....
Steve’s breakdown: Kinney Drugs just made a little acquisition but we think now is a great time to jump. They have 110 locations with over $800 million in revenue and we don’t...
Steve’s breakdown: Noblemen, an online store that offers high end men’s leather bags without the designer label prices, proudly announces today they will be launching a Kickstarter crowdfunding campaign for their...
Steve’s breakdown: Bermuda is now touting the 90-minute plane trip as shorter than a drive to the Hamptons on the Long Island Expressway. Talk about desperate. But the good news is...
Steve’s breakdown: PGA of America has got a problem with folks under 37. They could give a crap about watching golf and it’s getting to Pete Bevacqua the CEO of PGA of America....
Steve’s breakdown: Seems there’s 8 million people out there with motorcycle licenses who don’t have a motorcycle. Harley is going to try to wake these people up but any motorcycle company...
Steve’s breakdown: Peak Rock Capital is the company and they just picked up Gold Coast Bakeries. Other companies they have acquired include Sweet Harvest Foods and Berner Food & Beverage AUSTIN, TX: An affiliate of...
Steve’s breakdown: HiBall Energy is the company the pockets are brought to you by Anheuser-Busch InBev. No doubt A-B will be taking a close look at marketing and advertising because now...
Steve’s breakdown: The investor is Nelson Peltz and he’s pissed and we expect Gillette to be rethinking their marketing because of it. Read On. BOSTON, MA: Activist investor Nelson Peltz blames...