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Steve’s breakdown: Pringles has put nothing up on Twitter since November 23rd. What is there problem? Guys, just watch Jon Oliver for all of 5:35 minutes (from this past Sunday) and you’ll be wondering the same thing. The Pringles‘ social media team should all go back to “is this a thing?” school. Holy Crap! And […]
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Steve’s breakdown: Kind North America just got a big investment from Mars and we believe some of that will go into advertising. The present campaign is okay but we think one of you all can do better. BTW: The founder offers a lot of “thoughts” below. NEW YORK, NY: Mars, the company behind M&M’s and […]
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Steve’s breakdown: Tabaholics Unite and Buy this Brand. Maybe just offer Coca-Cola to work the brand for free. I don’t know what the answer is but I don’t like this. ATLANTA, GA: Coca-Cola will stop making its iconic Tab soda, the company said in a statement. Tab, introduced in 1963, was the company’s first diet cola. After […]
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Steve’s breakdown: This might sound like it’s coming from the Department of Obvious but we keep getting calls and emails from our members asking what’s going on, what are people saying and, most importantly, who should we pitch. Local: There are a ton of small businesses out there that have been doing better than ever […]
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Steve’s breakdown: Whatever your politics, you gotta admit, the Trump reelection campaign could use some help. Case in point: this Trump ad says “Support Our Troops” using a photo with Russian soldiers, jets & weapons. Yeah, I know! It would be ironic except there’s nothing amusing about it. So if you care, give them a […]
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Steve’s breakdown: Vistaprint, what are you doing? Two days ago they launched this campaign and then they shipped “All Lives Matter” signs with “Black Lives Matter” posters. Unbelievable! They need a new campaign after only 2 days!!! And this isn’t the first time. A few years ago, Vistaprint sent a gay couple getting married anti-LGBTQ […]
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Steve’s breakdown: From the department of pitching a client in a growing category, we give you Energy Drinks. There’s a tons of them so pick one and Go Fo It! Here’s a list of about 70 potential energy drink clients EVERYWHERE, USA: High-octane sports typically go hand in hand with caffeinated dudes downing energy drinks […]
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Steve’s breakdown: Sometime you just have to introduce the agency with a short note of congratulations to cement yourself with a brewing company when they start looking for an agency. I’ve done this a million times so today we’re sharing some May launches you can start with to get the pump primed-up. Ecliptic Brewing and […]
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Steve’s breakdown: The clients we’re taking about are CVS, Kohl’s, Staples, Office Depot, and Bed Bath & Beyond. They are the clients of the WPP shop Triad but not for long. Sure WPP is going to try to move them to another agency but will they go peacefully. We think not! WOONSOCKET, RI & MENOMONEE […]
Steve’s breakdown: Come on people. We got it. We had to be cool for a while but now it’s time to move beyond this messaging. I hope you all agree. Get smarter, get creativer (I meant that) and get started moving sales. Corporate ads are great but they’ll never move the needle!
Steve’s breakdown: Technology from Persivia examines a patient’s electronic medical record to pinpoint whether that person might have Covid-19. We think that’s pretty impressive but this company has to get the word out. Mansoor Khan is the Chief Executive. MARLBOROUGH, MA: Persivia Inc., a Marlborough, Mass., software company, this week is rolling out an artificial-intelligence […]
Steve’s breakdown: Spindrift just secured $29.8M as the sparkling water category grows and we believe their advertising should grow creatively with it. If you check the creative they are running now, I think you’d agree. NEWTON, MA: Sparkling water brand Spindrift raised $29.8 million in a new funding round, according to a filing with the U.S. Securities […]
Steve’s breakdown: Not that we’re big fans of filling the country with more guns but now that Dick’s is dumping firearms, places like Springfield, MA based Bass Pro Shop are now the best option and they don’t have a campaign for that. Maybe you do . . . HERE’S THE DICK’S STORY: Dick’s Sporting Goods […]
Steve’s breakdown: Campbell Soup Company‘s snack accounts could be up for grabs cause they have a new President in Valerie Oswalt. Brands in this portfolio include Goldfish, Milano, Pepperidge Farm, Snyder’s of Hanover, Lance, Kettle Brand, Cape Cod, Snack Factory Pretzel Crisps and Late July, among others. So pick a snack or two, congratulate their new president, […]
Steve’s breakdown: Afterpay now has more customers In US than In Australia yet you wouldn’t know it by there advertising. Take the featured spot for example. It’s funny but does it tell the story the brand needs to get out. We say “Do Over” in SAN FRANCISCO, CA & SYDNEY, Australia: In its half-yearly financial […]
Steve’s breakdown: Subway is still broken. Ever since their spokesman, Jared Fogle, went down for child pornography, the company just hasn’t gotten their groove back. Now the new CEO is talking about a 2 for 1 deal on footlongs and the franchisees aren’t having it. These guys need to stop thinking about filling bellies and […]
Steve’s breakdown: Bezos says he is committing $10 billion to start a new fund to fight climate change and we think there’s got to be some marketing and/or advertising involved. Ya gotta get the word out about these types of things and it might as well be from you! SEATTLE, WA: Amazon.com Inc. Chief Executive Jeff Bezos […]
Steve’s breakdown: We’re big believers that change creates more change and new North American headquarters in Manhattan is a big change! Of course we’re talking about Diageo and at this link are some of there brands, big & small, that could be making some “changes”. Below is the company’s press release about the move. NEW […]
Steve’s breakdown: Sometimes you can just be standing there and WHAM, your company name is the same as a deadly virus! YIKES! What happened was the W.H.O. has renamed the Corona Virus to COVID-19. Guess who’s not happy about that? Covid, Inc!! Covid has been manufacturing innovative audio visual connectivity solutions for more than 35 […]
Steve’s breakdown: As we mentioned last month, Under Armour is not doing well (See below) and we believe it’s time for an interested agency to start making some inquires about their ad business. “The only way is through” is not the right message and you need to change it. BALTIMORE, MD: Under Armour delivered unexpectedly […]
Steve’s breakdown: Yeah we said it, Crocs. Do they have an agency? Probably not judging by their ads but they do have the cash so pick up a pair and get crazy. NIWOT, CO: Just a decade ago, Time magazine listed Crocs as one of the world’s “50 Worst Inventions” and quoted fashion consultant Tim […]
Steve’s breakdown: Wine consumption drops for the first time in 25 years so we’re saying pitch every wine organization there is. Check these out. National Association of American Wineries Long Island Wine Council Vermont Grape and Wine Council Oregon Wine Board Virginia Wine Board And here’s a giant list of possibilities: EVERYWHERE, USA: U.S. wine […]