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Steve’s breakdown: Canadian Down Syndrome Society & FCB Canada should really check out what’s being said about this campaign or maybe you should just come up with a transition campaign. Check out...
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Steve’s breakdown: So did the IHOb name change work? No, no it didn’t. It wasn’t the iceberg we reported it would be (see below) but nothing really got better. Store...
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Steve’s breakdown: So does the Audi logo look like Jail Bars? That’s what I was going for. Don’t know if I got it. Anywho . . . If you don’t...
Steve’s breakdown: Does anyone else think it’s ironic that the new creative out of mcgarrybowen stole the line from a O&M’s American Express Travelers Checks campaign “Don’t Leave Home Without Them”?...
Steve’s breakdown: CrossFit gyms got caught up in LGBTQ rights controversy & religious friction incident Wednesday. If you ask us, and we know you haven’t, this should be used as a...
Steve’s breakdown: Hey guys, this lead comes from my personal network and is confidential and not in any of the trades. By the way, you can be part of my...
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Steve’s breakdown: Tyson Foods has started an innovation lab whose seven-member team oversees everything from creating to marketing the products — to get them to consumers faster. This is the perfect...
Steve’s breakdown: A small distillery in the village of Aielo de Malferit claims it created Coca-Cola’s famous recipe. Now the town just wants credit and we think they could get it...
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Steve’s breakdown: The article sighted below is titled “Forgotten and unloved brands get a reboot as Big Food looks for untapped growth”. We read the whole thing and decided Jell-O...
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Steve’s breakdown: Lord & Taylor is the brand Hudson’s Bay is the company holding this bag they can’t sell. So what to do? Save it with whatever it takes and that’s...
Steve’s breakdown: If this Global travel agency heard from you about their account review, they would sh*t-a-brick. Why? Because you’re not supposed to know about it because it’s originating from...
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Steve’s breakdown: Here’s your headline: B&G Foods has 51 brands and is still looking for more AND the CFO is in on it. So take a look at their stable...
Steve’s breakdown: Maybe you’ve heard of the Coco Palms Resort. Think the ultimate Western-Cultured Hawaiian Resort, Elvis and Lu-Wow Weddings. Right now the brand doesn’t exist but it’s on the island...
Steve’s breakdown: It’s time to poach the St. George’s University account. Reason’s: 1) Their line is “Think Beyond” 2) The agency they’ve had since 1994 was bought out by people...
Steve’s breakdown: Does anybody else feel like Nike is just walking-on-eggshells right now? They certainly have their problems in-house and now with the Converse account just getting slided over to...
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Steve’s breakdown: The CEO is stepping down because of health issues and nobody is happy about the situation. The search for a replacement now starts and nobody is happy about...
Steve’s breakdown: Here’s an ex-client of mine looking for a new CMO. It’s a great account, fun people and lots of fun so it’s totally worth looking into VisitBritain. Below...
Steve’s breakdown: For you “idea” agencies out there . . . MAC, NARS, Kylie Cosmetics by Kylie Jenner and Urban Decay are the brands that could be using a busted bootlegging ring...
Steve’s breakdown: The ex-CMO of Peter Piper Pizza bailed on them in January and the company has since been feverishly trying to replace the guy with no luck. In fact, they...
Steve’s breakdown: Allegiant Travel is about to get an audience of 12 million people to watch it crash and burn but it could all work out. Here’s how: No one is...
Steve’s breakdown: The Brewers Association just published their list of the top fastest growing craft brewers. See who’s in your neck of the woods and get to work. EVERYWHERE, USA: The Brewers Association...
Steve’s breakdown: So Uber is buying the electric bicycle startup JUMP Bikes and they have no agency. And that’s not all, this bike sharing segment is exploding. We even have one operating in...
Steve’s breakdown: AggregrateIQ and CubeYou are the latest data analytics firms to get slapped by the Facebook over the elections. The great thing about all this new business wise is...
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