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Steve's breakdown: Chewy is going public but the advertising has been in-house. Could this influx of cash move the account...
https://www.youtube.com/watch?time_continue=5&v=2n2fJx27imA Steve's breakdown: It's not what you think cause it's good for dogs but we think they have something that...
https://www.youtube.com/watch?v=HbDQ7n6xIPM Steve's breakdown: "Dog-Friendly Shake Shack Fetches New CMO From Dog-Centric Bark." is the headline but we think this new...
Steve's breakdown: Like this pup, we had a suspicion PetCo was going into review and here we are. Check out...
Steve's breakdown: I think PetCo just hired a guy with a resume that hasn't done anything. All more the reason...
Steve's breakdown: The new CMO of Tuffy's seems to be a job hopper. That kind of guy sounds like a...
Steve's breakdown: Elanco Animal Heath is going public and you know what that means: New Everything. Mr. Antoine C. Ezell View at aezell@elanco.com...
Steve's breakdown: Petco just picked up a HP exec as CEO. As you may know, HP is all over the...
Steve's breakdown: So the Academy Sports + Outdoors CEO just bailed to take the CEO position at PetSmart and from what...
Steve's breakdown: That's who's trying to corner the market in doggie day care. Manhattan is their main market now but...
Steve's breakdown: There's a war on dogs at United Airlines so it's open season to pitch all dog loving companies....
Steve's breakdown: [Account review prediction] Rachael Ray Nutrish in one of the brands being bought by Smucker's and with and name like Nutrish,...
Steve's breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a put its animal health products...
Steve's breakdown: Pet Supplies Plus is on a roll and we don't see how they can continue this growth without more aggressive...
Steve's breakdown: The Bullets General Mills plans to buy Blue Buffalo Pet Products for roughly $8 billion in cash. The...
Steve's breakdown: Mars is saying this review could take until the end of the year. That's a lot of time...
Steve's breakdown: BARK is going public and this 30-second clip shows you what they are doing with advertising. Clearly, they...
Steve's breakdown: Back when GSD&M broke PetSmart's last agency campaign we told you they were going to get fired. Since...
Steve's breakdown: Lots of cash is going to be thrown at PupBox via Petco so you might as well get in line...
Steve's breakdown: BluePearl Veterinary Partners just got famous giving an Instagram star bad medicine. Now the word is out nationwide...
Steve's breakdown: When about $17 million of advertising is looking for a new CMO, it's time to open up the...
https://www.youtube.com/watch?v=f4UvMYBo1as Steve's breakdown: PetSmart just chowed down on Chewy.com and they are going to be pumping up the brand. Will they be...
Steve's breakdown: AllPaws is the company and we think PetSmart will be putting some serious marketing money behind it. PHOENIX,...
Steve's breakdown: Walmart's CEO wrote the blog post below and basically told us what the main change will be with communications....
Steve's breakdown: Bentley's Pet Stuff is on the move. First there was an acquisition, now the name change and they are...
Steve's breakdown: I can't see how these 2 new guys aren't going to take a close look at advertising. Anyway,...
Steve's breakdown: They're doing it with a new Chief Growth Officer. She's been the president of eScholastic, a division of...
Steve's breakdown: Why isn't this category bigger? I'll tell ya - bad advertising. Call these two new folks and them...
Steve's breakdown: Marcus Lemonis, host of CNBC's reality series, The Profit, is part of the deal so we suspect he'll pull...
https://www.youtube.com/watch?v=OSt87M_fT2c Steve's breakdown: Jet.com's is pulling a Crazy Ivan! That should include marketing especially because the campaign R/GA is was funny but...
Steve's breakdown: 2 things: 1) We called this one back in February. 2) You'll need a pen & pad to...
Steve's breakdown: When leaders of a category start talking about a merger, that's when the category starts freaks out. Check...
https://www.youtube.com/watch?v=lWFXwNlVv5o Steve's breakdown: It would be hard not to look at marketing with all that money coming in. Plus the...
Steve's breakdown: There are 13 brands that will change hands. I'm sure some will be killed but others will be...
Steve's breakdown: Okay, we would have liked one of you to have taken this business from them but I can't...
https://vimeo.com/85778537 Steve's breakdown: I happen to think the "Co" campaign they have now is much better than PetSmart's snarky "Partners...
Steve's breakdown: This account is going to move. Why? Their creative actually makes fun of their target audience! Go ahead,...
https://www.youtube.com/watch?v=ItK4csYyTXc Steve's breakdown: Granted, GSD&M just won this account in October but people don't spend over $8 billion and not...
Steve's breakdown: With a name like Smuckers it has to be Dog Food? Anyway, these acquisition gives Smuckers some of...
Steve's breakdown: Seems like they are a little tight lipped on this review but if you have the stuff, give'm...
Steve's breakdown: These folks love pumping out new proprietary products and we suspect that will be where she'll need the...
http://www.youtube.com/watch?v=lhv6tsmQT_8 Steve's breakdown: Deals like this require the acquirer to review the ad accounts of all brands acquired. Now it may be...
https://www.youtube.com/watch?v=s_isppcKDiU Steve's breakdown: Royal Canin's media budget ain't no thing but their creative looks great. Maybe with the new CMO, they'll...
Steve's breakdown: This company is so new they don't even have a website. But they do make Milk-Bone, Meow Mix, Natural...
Steve's breakdown: Kerry Bennett is an ex-Nordstrom exec so we expect she'll be trying to put her mark on DogVacay...
Steve's breakdown: Eukanuba dog food has a $85,000 video pitch going on. The brand spends $15 million in advertising and...
Steve's breakdown: Camelle Kent, formally of Timberland, is the contact to get a hold of the RFP. TEWKSBURY, MA: WellPet, which...
Steve's breakdown: $2 billion in sales. That's what they are selling before counting this acquisition. And they don't have an...
http://www.youtube.com/watch?v=jYb53ASvpaM Steve's breakdown: So you don't have to read this whole post, Camelle's responsibilities include brand management, new product innovation, customer...
Steve's breakdown: What? Del Monte is going to-the-dogs and shifting to 100% pet products? And they will need a new...
Steve's breakdown: Once in a while we like to feature a new or expanding category to pitch. Checkout these pet...
Steve's breakdown: Just as a reminder, we like these small projects because they get your foot in the door of...
http://youtu.be/excjOhQ2GDc Steve's breakdown: Petco's chief marketing officer is Elisabeth Charles and DraftFCB Irvine was the agency. SAN DIEGO, CA: Major...
Steve's breakdown: Small shop project alert! I think the main communications problem here is that people don't know what puppy...
Steve's breakdown: Bayer has gone to the dogs on this purchase. It will enable Bayer HealthCare to expand companion animal...
Steve's breakdown: The RSPCA, the animal-welfare charity, has called a review of its estimated $8 million direct marketing account. In December...
Steve's breakdown: Here's something I suspected but didn't know. The brief says "It is also understood that the UK has...
http://www.youtube.com/watch?v=RgHvt1gMc9E Steve's breakdown: There are a lot of brands over at Del Monte and I suspect the new guy is...
Steve's breakdown: Look, it's a pharma company for animals. Luckily they don't have the regulatory restrictions the people pharma folks...