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Steve's breakdown: The headline is: 16 Dog Food Brands May Be Linked To Canine Heart...
Steve's breakdown: The brand is RestoraPet and they're looking for a CMO. The Co-Founders are...
Steve's breakdown: Just Food For Dogs LLC is seeking a new CMO and the very...
Steve's breakdown: Chewy is going public but the advertising has been in-house. Could this influx...
Steve's breakdown: It's not what you think cause it's good for dogs but we think...
https://www.youtube.com/watch?v=HbDQ7n6xIPM Steve's breakdown: "Dog-Friendly Shake Shack Fetches New CMO From Dog-Centric Bark." is the headline...
Steve's breakdown: Like this pup, we had a suspicion PetCo was going into review and...
Steve's breakdown: I think PetCo just hired a guy with a resume that hasn't done...
Steve's breakdown: The new CMO of Tuffy's seems to be a job hopper. That kind...
Steve's breakdown: Elanco Animal Heath is going public and you know what that means: New Everything. Mr. Antoine...
Steve's breakdown: Petco just picked up a HP exec as CEO. As you may know,...
Steve's breakdown: So the Academy Sports + Outdoors CEO just bailed to take the CEO position...
Steve's breakdown: That's who's trying to corner the market in doggie day care. Manhattan is...
Steve's breakdown: There's a war on dogs at United Airlines so it's open season to...
Steve's breakdown: [Account review prediction] Rachael Ray Nutrish in one of the brands being bought by Smucker's and...
Steve's breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a...
Steve's breakdown: Pet Supplies Plus is on a roll and we don't see how they can continue...
Steve's breakdown: The Bullets General Mills plans to buy Blue Buffalo Pet Products for roughly...
Steve's breakdown: Mars is saying this review could take until the end of the year....
Steve's breakdown: BARK is going public and this 30-second clip shows you what they are...
Steve's breakdown: Back when GSD&M broke PetSmart's last agency campaign we told you they were...
Steve's breakdown: Lots of cash is going to be thrown at PupBox via Petco so you might...
Steve's breakdown: BluePearl Veterinary Partners just got famous giving an Instagram star bad medicine. Now...
Steve's breakdown: When about $17 million of advertising is looking for a new CMO, it's...
https://www.youtube.com/watch?v=f4UvMYBo1as Steve's breakdown: PetSmart just chowed down on Chewy.com and they are going to be pumping up...
Steve's breakdown: AllPaws is the company and we think PetSmart will be putting some serious...
Steve's breakdown: Walmart's CEO wrote the blog post below and basically told us what the main...
Steve's breakdown: Bentley's Pet Stuff is on the move. First there was an acquisition, now the...
Steve's breakdown: I can't see how these 2 new guys aren't going to take a...
Steve's breakdown: They're doing it with a new Chief Growth Officer. She's been the president...
Steve's breakdown: Why isn't this category bigger? I'll tell ya - bad advertising. Call these...
Steve's breakdown: Marcus Lemonis, host of CNBC's reality series, The Profit, is part of the deal...
https://www.youtube.com/watch?v=OSt87M_fT2c Steve's breakdown: Jet.com's is pulling a Crazy Ivan! That should include marketing especially because the campaign...
Steve's breakdown: 2 things: 1) We called this one back in February. 2) You'll need...
Steve's breakdown: When leaders of a category start talking about a merger, that's when the...
https://www.youtube.com/watch?v=lWFXwNlVv5o Steve's breakdown: It would be hard not to look at marketing with all that...
Steve's breakdown: There are 13 brands that will change hands. I'm sure some will be...
Steve's breakdown: Okay, we would have liked one of you to have taken this business...
https://vimeo.com/85778537 Steve's breakdown: I happen to think the "Co" campaign they have now is much...
Steve's breakdown: This account is going to move. Why? Their creative actually makes fun of...
https://www.youtube.com/watch?v=ItK4csYyTXc Steve's breakdown: Granted, GSD&M just won this account in October but people don't spend...
Steve's breakdown: With a name like Smuckers it has to be Dog Food? Anyway, these...
Steve's breakdown: Seems like they are a little tight lipped on this review but if...
Steve's breakdown: These folks love pumping out new proprietary products and we suspect that will...
http://www.youtube.com/watch?v=lhv6tsmQT_8 Steve's breakdown: Deals like this require the acquirer to review the ad accounts of all...
https://www.youtube.com/watch?v=s_isppcKDiU Steve's breakdown: Royal Canin's media budget ain't no thing but their creative looks great. Maybe...
Steve's breakdown: This company is so new they don't even have a website. But they...
Steve's breakdown: Kerry Bennett is an ex-Nordstrom exec so we expect she'll be trying to...
Steve's breakdown: Eukanuba dog food has a $85,000 video pitch going on. The brand spends...
Steve's breakdown: Camelle Kent, formally of Timberland, is the contact to get a hold of the...
Steve's breakdown: $2 billion in sales. That's what they are selling before counting this acquisition....
http://www.youtube.com/watch?v=jYb53ASvpaM Steve's breakdown: So you don't have to read this whole post, Camelle's responsibilities include brand...
Steve's breakdown: What? Del Monte is going to-the-dogs and shifting to 100% pet products? And...
Steve's breakdown: Once in a while we like to feature a new or expanding category...
Steve's breakdown: Just as a reminder, we like these small projects because they get your...
http://youtu.be/excjOhQ2GDc Steve's breakdown: Petco's chief marketing officer is Elisabeth Charles and DraftFCB Irvine was the...
Steve's breakdown: Small shop project alert! I think the main communications problem here is that...
Steve's breakdown: Bayer has gone to the dogs on this purchase. It will enable Bayer...
Steve's breakdown: The RSPCA, the animal-welfare charity, has called a review of its estimated $8 million...
Steve's breakdown: Here's something I suspected but didn't know. The brief says "It is also...
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