Industry: Pets

One category you’ll love to be in is booming

Steve’s breakdown: It’s time to get into the Pet Game. Animal shelters are empty and folks need pet stuff so find the closest/biggest pet company near you and make that pitch. EVERYWHERE, USA: While inadequate amounts of toilet paper and frozen pizza plague the nation, one shortage has been a welcome sight throughout the coronavirus pandemic: empty animal […]

Pet account alert!

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

Got another pet account lead

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

As if you don’t want a pet account

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

Pet lead alert!

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

Like you don’t want a Dog account

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

Petco ad review prediction is proof in the pudding (free to see)

Steve’s breakdown: Like this pup, we had a suspicion PetCo was going into review and here we are.  Check out our original post below.. SAN DIEGO, CA: Petco today announced it has selected Anomaly as its creative agency partner to help lead the pet retailer’s marketing and brand transformation strategy. New York-based Anomaly was selected through […]

Move Over Rover and Let Jimmy Take Over

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

It’s a Dog-Eat-Dog World at Pet Food Co.

Steve’s breakdown: The new CMO of Tuffy’s seems to be a job hopper. That kind of guy sounds like a good target for a quick account win. PERHEM, MN: Tuffy’s Pet Foods, which produces NutriSource, Pure Vita and Natural Planet pet foods, recently hired Darren Fujii as the new chief marketing officer. Fujii received his […]

Client could be itchin’ for an agency change

Steve’s breakdown: Petco just picked up a HP exec as CEO. As you may know, HP is all over the map when it comes to ad agencies so we think everyone’s got a chance with this new guy. BTW: I wouldn’t be saying this if the client stuck with the tear jerking “co” you can […]

Double Dealing Deed = Double Retail Lead

Steve’s breakdown: So the Academy Sports + Outdoors CEO just bailed to take the CEO position at PetSmart and from what I can discern, it was ugly! Both companies are retooling. FCB Won Academy in December ’16 under the bailing CEO + PetSmart brought advertising in-house after the GSD&M debacle. Both CEO stories are in full below: […]

3 Words: American Kennel Club

Steve’s breakdown: That’s who’s trying to corner the market in doggie day care. Manhattan is their main market now but we see this spreading to every city so if you’re a dog person, AKC Canine Retreat is the client. James Tysseling is the chief operating officer. NEW YORK, NY: The next big real estate deals are […]

Sometimes you just need a reason to pitch a client: This One is Love of Dogs

Steve’s breakdown: There’s a war on dogs at United Airlines so it’s open season to pitch all dog loving companies. Even if they are not in the airline business, this moment is a great time to pull the “I love dogs” card and get busy!! The United story is below. EVERYWHERE, USA: United bans dozens […]

Pet food bonanza in the jelly aisle

Steve’s breakdown: [Account review prediction] Rachael Ray Nutrish in one of the brands being bought by Smucker’s and with and name like Nutrish, it has to has good. HA!! Ainsworth Pet Nutrition is the parent company for the pet foods and they have only been doing “Influencer Marketing” for Nutrish. We believe Smucker’s will be taking this to a […]

Global animal health products review

Steve’s breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a put its animal health products in review. It may include brands PetBasics and Co-Ral but check with headquarters. Try 862-404-3000 or Ms. Heather Mauriello at [email protected] She’s the Deputy Director, Business Partner Marketing Procurement. WHIPPANY, NJ & LEVERKUSEN, Germany: Bayer is pitching for its […]

Global media review by Mars could open a lot of doors

Steve’s breakdown: Mars is saying this review could take until the end of the year. That’s a lot of time for a lot of people to change a lot of past decisions. You see all those brands in that image? They are all going to be directly or indirectly affected by this review so start […]

Vet Hospital just killed the wrong dog: Brand CPR Needed

Steve’s breakdown: BluePearl Veterinary Partners just got famous giving an Instagram star bad medicine. Now the word is out nationwide and you know people will be avoiding their 60 pet hospitals like the plague. Giv’em a call and tell’em you can fix it. Neil & Darryl Shaw are the co-founders and can be reached at 813-471-0761. TAMPA, […]

Pets eCommerce biz just got some deep pockets

Steve’s breakdown: PetSmart just chowed down on Chewy.com and they are going to be pumping up the brand. Will they be depositing the ad account to a new agency? Right now it’s done in-house so we suspect they will take a look at that possibility. DANIA, FL: PetSmart is beefing up its digital offerings with the acquisition […]

PetSmart buys pet adoption smart technology platform

Steve’s breakdown: AllPaws is the company and we think PetSmart will be putting some serious marketing money behind it. PHOENIX, AZ & NEW YORK, NY: PetSmart Inc., the largest pet specialty retailer and leading resource for pet adoption in North America, today announced it has acquired AllPaws, one of the largest online and mobile platforms that […]

Jets.com is now “a” Walmart

Steve’s breakdown: Walmart’s CEO wrote the blog post below and basically told us what the main change will be with communications. Jet.com will join Walmart with the “saving people money so that they can live better” strategy. How they execute that could be up to you. HOBOKEN, NJ: Just a few moments ago, the ink dried on […]

Rebranded Pet Store needs to get the word out

Steve’s breakdown: Bentley’s Pet Stuff is on the move. First there was an acquisition, now the name change and they are going to be opening more stores. Perfect time to give’m a ring. LINCOLNSHIRE, IL: Bentley’s Corner Barkery, a family-owned healthy pet foods and wholesome treats retailer founded by Lisa and Giovanni Senafe, announced today that […]

New CEO & CMO at Pet Food Company

Steve’s breakdown: I can’t see how these 2 new guys aren’t going to take a close look at advertising. Anyway, Stella & Chewy’s is the company and Gregg Coccari is the new CEO and Gregg Coccari is the new CMO who was most recently at Merrick Pet Care. OAK CREEK, MI: Stella & Chewy’s LLC, a […]

American Kennel Club wants to “further expand its relevance”

Steve’s breakdown: They’re doing it with a new Chief Growth Officer. She’s been the president of eScholastic, a division of Scholastic & the general manager of WeightWatchers.com. I’m thinking a digital pitch . . . NEW YORK, NY: The American Kennel Club (AKC®) announced it has appointed Alexandra Aleskovsky as Executive Vice President and Chief […]

Pet insurance company has new CMO & COO

Steve’s breakdown: Why isn’t this category bigger? I’ll tell ya – bad advertising. Call these two new folks and them on the right track. SEATTLE, WA: Trupanion, Inc. (NYSE: TRUP) a fast growing direct-to-consumer, monthly subscription business that provides medical plans for cats and dogs, announced today, November 9, 2015, the promotions of Ian Moffat […]

Pet Stuff retail chain gets celebretiy investor

Steve’s breakdown: Marcus Lemonis, host of CNBC’s reality series, The Profit, is part of the deal so we suspect he’ll pull all the stops this store chain. LINCOLNSHIRE, IL: Bentley’s Corner Barkery, a family-owned healthy pet foods and wholesome treats business founded by Lisa and Giovanni Senafe, along with entrepreneur Marcus Lemonis, host of CNBC’s reality […]

Jet.com does a complete about-face: No annual fee

Steve’s breakdown: Jet.com‘s is pulling a Crazy Ivan! That should include marketing especially because the campaign R/GA is was funny but the brand can’t deliver. See featured video. MONTCLAIR, NJ: Jet.com is abandoning its business model just three months after it launched in order to broaden its appeal to shoppers. The startup announced Wednesday that it has […]

Milk Bone & Arnold are Splitsville: Predicted 2/4/15

Steve’s breakdown: 2 things: 1) We called this one back in February. 2) You’ll need a pen & pad to get into this one. Why? Because they say there will be no RFP (I believe that) but they also say a new AOR has already been chosen. (Yeah – No) They’re just trying to keep the […]

Pounce on the Pet Category Confusion

Steve’s breakdown: When leaders of a category start talking about a merger, that’s when the category starts freaks out. Check in on Pet Food Express Pet Supermarket Pet Supplies “Plus” Pet Valu PetFoodDirect.com Pet Club Petland Polka Dog Bakery ALL-OVER, USA: The two biggest specialty pet retailers in the U.S. may merge. According to Reuters, […]

Martha is Bailing

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

PetSmart fires GSD&M: Predicted 3/31/15

Steve’s breakdown: Okay, we would have liked one of you to have taken this business from them but I can’t say we didn’t tell you so because we did in March=> PetSmart looks ripe for a change. Will the work that’s now in-house be put in review? I’d pitch some specialty project work. PHOENIX, AZ: […]

New CMO & CFO @ PetCo

Steve’s breakdown: I happen to think the “Co” campaign they have now is much better than PetSmart’s snarky “Partners in Pethood” work but all bets are off when a new CMO is in town. He’s an ex-Aflac guy. SAN DIEGO, CA: Petco today announced that it has filled two key leadership roles, hiring Michael M. […]

PetSmart looks ripe for a change

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

PetSmart goes private as $8.7B sale closes

Steve’s breakdown: Granted, GSD&M just won this account in October but people don’t spend over $8 billion and not make changes. There’s already a new CEO. What’s next? Make the call. NEW YORK, NY & PHOENIX, AZ: PetSmart is going private, as a group of investors led by the buyout firm BC Partners completed their […]

Smuckers adopts Big Heart Pet Brands

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

The dogs are out: PetSmart in Review

Steve’s breakdown: Seems like they are a little tight lipped on this review but if you have the stuff, give’m a ring. 623-580-6100 PHOENIX, AZ: Petsmart is launching a review for its creative account. The pet-products retailer, which has been handling creative in-house for the last few years, began reaching out to agencies last week, according to […]

OurPet’s promotes VP of marketing

Steve’s breakdown: These folks love pumping out new proprietary products and we suspect that will be where she’ll need the most help. FAIRPORT HARBOR, OH: The OurPet’s Company, a leading proprietary pet supply company, announces Gabriella DeSantis has been promoted to vice president of marketing at The OurPet’s Company, effective June 1. DeSantis joined the […]

Mars buys Iams & Natura from P&G

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

Royal Canin hunts for CMO

Steve’s breakdown: Royal Canin‘s media budget ain’t no thing but their creative looks great. Maybe with the new CMO, they’ll take it to the next level. The CMO job description is below. SAINT CHARLES, MO: The domestic RC business in USA is growing by 15%.  The unit operates in three distinct pillars (Vet, Retail, Breeder) that […]

Big Heart Pet Brands launches as standalone company

Steve’s breakdown: This company is so new they don’t even have a website. But they do make Milk-Bone, Meow Mix, Natural Balance, Kibbles ‘n Bits 9, Lives, Milo’s Kitchen and Gravy Train. SAN FRANCISCO, CA: Big Heart Pet Brands on Wednesday announced its launch as the largest standalone pet food-and-snack company in North America. The creation […]

DogVacay leashes a VP of M

Steve’s breakdown: Kerry Bennett is an ex-Nordstrom exec so we expect she’ll be trying to put her mark on DogVacay like a big dog. SANTA MONICA: CA: DogVacay (www.DogVacay.com), the leading online and mobile community that has more than 10,000 vetted and insured dog sitters across the country ready to care for your dog like […]

Get in front of P&G via Eukanuba contest

Steve’s breakdown: Eukanuba dog food has a $85,000 video pitch going on. The brand spends $15 million in advertising and is part of P&G which you could make a great impression with in this competition. MASON, OH: The goal of this project is to create a creative and compelling docu-style 2-3 minute video that shows the […]

Half Million PR account review at WellPet

Steve’s breakdown: Camelle Kent, formally of Timberland, is the contact to get a hold of the RFP. TEWKSBURY, MA: WellPet, which claims to market the “healthiest natural products for pets,” has issued an RFP to build awareness and sales of its line of dog/cat food, supplements and treats. The Tewksbury, Mass.-based company generates sales of more […]

MWI Vet Supply swallows IVESCO

Steve’s breakdown: $2 billion in sales. That’s what they are selling before counting this acquisition. And they don’t have an ad agency. (NISM=Need I Say More) BOISE, ID: MWI Veterinary Supply, Inc. (NASDAQ: MWIV) announced today that it has completed its previously announced acquisition of substantially all of the assets of IVESCO Holdings LLC (“IVESCO”) for […]

Type and press Enter to search