Pets eCommerce biz just got some deep pockets

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PetSmart buys pet adoption smart technology platform

Steve’s breakdown: AllPaws is the company and we think PetSmart will be putting some serious marketing money behind it. PHOENIX, AZ & NEW YORK, NY: PetSmart Inc., the largest pet specialty...

Jets.com is now “a” Walmart

Steve’s breakdown: Walmart’s CEO wrote the blog post below and basically told us what the main change will be with communications. Jet.com will join Walmart with the “saving people money so that...

Rebranded Pet Store needs to get the word out

Steve’s breakdown: Bentley’s Pet Stuff is on the move. First there was an acquisition, now the name change and they are going to be opening more stores. Perfect time to give’m...

New CEO & CMO at Pet Food Company

Steve’s breakdown: I can’t see how these 2 new guys aren’t going to take a close look at advertising. Anyway, Stella & Chewy’s is the company and Gregg Coccari is...

Pet insurance company has new CMO & COO

Steve’s breakdown: Why isn’t this category bigger? I’ll tell ya – bad advertising. Call these two new folks and them on the right track. SEATTLE, WA: Trupanion, Inc. (NYSE: TRUP)...

Pet Stuff retail chain gets celebretiy investor

Steve’s breakdown: Marcus Lemonis, host of CNBC’s reality series, The Profit, is part of the deal so we suspect he’ll pull all the stops this store chain. LINCOLNSHIRE, IL: Bentley’s Corner...

Jet.com does a complete about-face: No annual fee

Steve’s breakdown: Jet.com‘s is pulling a Crazy Ivan! That should include marketing especially because the campaign R/GA is was funny but the brand can’t deliver. See featured video. MONTCLAIR, NJ: Jet.com is...

Pounce on the Pet Category Confusion

Steve’s breakdown: When leaders of a category start talking about a merger, that’s when the category starts freaks out. Check in on Pet Food Express Pet Supermarket Pet Supplies “Plus”...

Martha is Bailing

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PetSmart fires GSD&M: Predicted 3/31/15

Steve’s breakdown: Okay, we would have liked one of you to have taken this business from them but I can’t say we didn’t tell you so because we did in...

New CMO & CFO @ PetCo

Steve’s breakdown: I happen to think the “Co” campaign they have now is much better than PetSmart’s snarky “Partners in Pethood” work but all bets are off when a new...

PetSmart looks ripe for a change

Steve’s breakdown: This account is going to move. Why? Their creative actually makes fun of their target audience! A few weeks ago we told you PetSmart went private and had...

PetSmart goes private as $8.7B sale closes

Steve’s breakdown: Granted, GSD&M just won this account in October but people don’t spend over $8 billion and not make changes. There’s already a new CEO. What’s next? Make the...

Smuckers adopts Big Heart Pet Brands

Steve’s breakdown: With a name like Smuckers it has to be Dog Food? Anyway, these acquisition gives Smuckers some of the most widely know brands in the pet space such...

The dogs are out: PetSmart in Review

Steve’s breakdown: Seems like they are a little tight lipped on this review but if you have the stuff, give’m a ring. 623-580-6100 PHOENIX, AZ: Petsmart is launching a review for its...

OurPet’s promotes VP of marketing

Steve’s breakdown: These folks love pumping out new proprietary products and we suspect that will be where she’ll need the most help. FAIRPORT HARBOR, OH: The OurPet’s Company, a leading...

Mars buys Iams & Natura from P&G

Steve’s breakdown: Deals like this require the acquirer to review the ad accounts of all brands acquired. Now it may be true they assign the business to a roster shop but that’s...

Royal Canin hunts for CMO

Steve’s breakdown: Royal Canin‘s media budget ain’t no thing but their creative looks great. Maybe with the new CMO, they’ll take it to the next level. The CMO job description is...

Big Heart Pet Brands launches as standalone company

Steve’s breakdown: This company is so new they don’t even have a website. But they do make Milk-Bone, Meow Mix, Natural Balance, Kibbles ‘n Bits 9, Lives, Milo’s Kitchen and Gravy...

DogVacay leashes a VP of M

Steve’s breakdown: Kerry Bennett is an ex-Nordstrom exec so we expect she’ll be trying to put her mark on DogVacay like a big dog. SANTA MONICA: CA: DogVacay (www.DogVacay.com), the...

Get in front of P&G via Eukanuba contest

Steve’s breakdown: Eukanuba dog food has a $85,000 video pitch going on. The brand spends $15 million in advertising and is part of P&G which you could make a great...

Half Million PR account review at WellPet

Steve’s breakdown: Camelle Kent, formally of Timberland, is the contact to get a hold of the RFP. TEWKSBURY, MA: WellPet, which claims to market the “healthiest natural products for pets,” has...

MWI Vet Supply swallows IVESCO

Steve’s breakdown: $2 billion in sales. That’s what they are selling before counting this acquisition. And they don’t have an ad agency. (NISM=Need I Say More) BOISE, ID: MWI Veterinary...

WellPet gets new marketing VP to lead the pack

Steve’s breakdown: So you don’t have to read this whole post, Camelle’s responsibilities include brand management, new product innovation, customer marketing, digital marketing, social media, marketing services and consumer affairs. TEWKSBURY,...

Technology has created a new pet category

Steve’s breakdown: Once in a while we like to feature a new or expanding category to pitch. Checkout these pet devices that give owners peace of mind: Whistle, Tagg — The Pet Tracker, PASSport...

Video Project for Frosty Paws

Steve’s breakdown: Just as a reminder, we like these small projects because they get your foot in the door of big companies. This time it’s Purina giving folks a shot....

The $28 million PetCo advertising account review

Steve’s breakdown: Petco’s chief marketing officer is Elisabeth Charles and DraftFCB Irvine was the agency. SAN DIEGO, CA: Major U.S. pet care chain Petco is reviewing its advertising business, according...

Puppy video assignment from the ASPCA

Steve’s breakdown: Small shop project alert! I think the main communications problem here is that people don’t know what puppy mills are. NEW YORK, NY: Did you know that most...

Bayer HealthCare to acquire animal health business

Steve’s breakdown: Bayer has gone to the dogs on this purchase. It will enable Bayer HealthCare to expand companion animal and food animal product lines in the United States. SHAWNEE,...

Direct marketing account in review at RSPCA

Steve’s breakdown: The RSPCA, the animal-welfare charity, has called a review of its estimated $8 million direct marketing account. In December RSPCA began a hunt for a creative agency WEST SUSSEX,...

Nestle Purina On Hunt For European PR Support

Steve’s breakdown: Here’s something I suspected but didn’t know. The brief says “It is also understood that the UK has been singled out as an important market, given the high...

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