A Bunch of Dog Food Brands May be Ready to Talk Turkey about Advertising

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Steve's breakdown: The headline is: 16 Dog Food Brands May Be Linked To Canine Heart...

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Pet lead alert!

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Steve's breakdown: The brand is RestoraPet and they're looking for a CMO. The Co-Founders are...

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Like you don’t want a Dog account

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Steve's breakdown: Just Food For Dogs LLC is seeking a new CMO and the very...

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This is a Dog, This is Beer: Any Questions? I bet there are . . .

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Steve's breakdown: It's not what you think cause it's good for dogs but we think...

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Your favorite burger should be your next pitch

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https://www.youtube.com/watch?v=HbDQ7n6xIPM Steve's breakdown: "Dog-Friendly Shake Shack Fetches New CMO From Dog-Centric Bark." is the headline...

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Petco ad review prediction is proof in the pudding

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Steve's breakdown: Like this pup, we had a suspicion PetCo was going into review and...

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Move Over Rover and Let Jimmy Take Over

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Steve's breakdown: I think PetCo just hired a guy with a resume that hasn't done...

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It’s a Dog-Eat-Dog World at Pet Food Co.

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Steve's breakdown: The new CMO of Tuffy's seems to be a job hopper. That kind...

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Client could be itchin’ for an agency change

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Steve's breakdown: Petco just picked up a HP exec as CEO. As you may know,...

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Double Dealing Deed = Double Retail Lead

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Steve's breakdown: So the Academy Sports + Outdoors CEO just bailed to take the CEO position...

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3 Words: American Kennel Club

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Steve's breakdown: That's who's trying to corner the market in doggie day care. Manhattan is...

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Sometimes you just need a reason to pitch a client: This One is Love of Dogs

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Steve's breakdown: There's a war on dogs at United Airlines so it's open season to...

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Pet food bonanza in the jelly aisle

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Steve's breakdown: [Account review prediction] Rachael Ray Nutrish in one of the brands being bought by Smucker's and...

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Global animal health products review

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Steve's breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a...

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Ad Review Imminent: Pet Company found its Forever House

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Steve's breakdown: The Bullets General Mills plans to buy Blue Buffalo Pet Products for roughly...

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Global media review by Mars could open a lot of doors

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Steve's breakdown: Mars is saying this review could take until the end of the year....

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This $100 million retail account will hire an agency

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Steve's breakdown: Back when GSD&M broke PetSmart's last agency campaign we told you they were...

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Vet Hospital just killed the wrong dog: Brand CPR Needed

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Steve's breakdown: BluePearl Veterinary Partners just got famous giving an Instagram star bad medicine. Now...

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Pets eCommerce biz just got some deep pockets

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https://www.youtube.com/watch?v=f4UvMYBo1as Steve's breakdown: PetSmart just chowed down on Chewy.com and they are going to be pumping up...

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PetSmart buys pet adoption smart technology platform

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Steve's breakdown: AllPaws is the company and we think PetSmart will be putting some serious...

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Jets.com is now “a” Walmart

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Steve's breakdown: Walmart's CEO wrote the blog post below and basically told us what the main...

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Rebranded Pet Store needs to get the word out

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Steve's breakdown: Bentley's Pet Stuff is on the move. First there was an acquisition, now the...

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New CEO & CMO at Pet Food Company

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Steve's breakdown: I can't see how these 2 new guys aren't going to take a...

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American Kennel Club wants to “further expand its relevance”

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Steve's breakdown: They're doing it with a new Chief Growth Officer. She's been the president...

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Pet insurance company has new CMO & COO

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Steve's breakdown: Why isn't this category bigger? I'll tell ya - bad advertising. Call these...

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Pet Stuff retail chain gets celebretiy investor

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Steve's breakdown: Marcus Lemonis, host of CNBC's reality series, The Profit, is part of the deal...

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Jet.com does a complete about-face: No annual fee

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https://www.youtube.com/watch?v=OSt87M_fT2c Steve's breakdown: Jet.com's is pulling a Crazy Ivan! That should include marketing especially because the campaign...

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Milk Bone & Arnold are Splitsville: Predicted 2/4/15

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Steve's breakdown: 2 things: 1) We called this one back in February. 2) You'll need...

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Pounce on the Pet Category Confusion

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Steve's breakdown: When leaders of a category start talking about a merger, that's when the...

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Martha is Bailing

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Steve's breakdown: There are 13 brands that will change hands. I'm sure some will be...

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PetSmart fires GSD&M: Predicted 3/31/15

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Steve's breakdown: Okay, we would have liked one of you to have taken this business...

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New CMO & CFO @ PetCo

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https://vimeo.com/85778537 Steve's breakdown: I happen to think the "Co" campaign they have now is much...

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PetSmart looks ripe for a change

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Steve's breakdown: This account is going to move. Why? Their creative actually makes fun of...

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PetSmart goes private as $8.7B sale closes

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https://www.youtube.com/watch?v=ItK4csYyTXc Steve's breakdown: Granted, GSD&M just won this account in October but people don't spend...

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Smuckers adopts Big Heart Pet Brands

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Steve's breakdown: With a name like Smuckers it has to be Dog Food? Anyway, these...

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The dogs are out: PetSmart in Review

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Steve's breakdown: Seems like they are a little tight lipped on this review but if...

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OurPet’s promotes VP of marketing

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Steve's breakdown: These folks love pumping out new proprietary products and we suspect that will...

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Mars buys Iams & Natura from P&G

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http://www.youtube.com/watch?v=lhv6tsmQT_8 Steve's breakdown: Deals like this require the acquirer to review the ad accounts of all...

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Royal Canin hunts for CMO

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https://www.youtube.com/watch?v=s_isppcKDiU Steve's breakdown: Royal Canin's media budget ain't no thing but their creative looks great. Maybe...

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Big Heart Pet Brands launches as standalone company

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Steve's breakdown: This company is so new they don't even have a website. But they...

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DogVacay leashes a VP of M

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Steve's breakdown: Kerry Bennett is an ex-Nordstrom exec so we expect she'll be trying to...

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Get in front of P&G via Eukanuba contest

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Steve's breakdown: Eukanuba dog food has a $85,000 video pitch going on. The brand spends...

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Half Million PR account review at WellPet

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Steve's breakdown: Camelle Kent, formally of Timberland, is the contact to get a hold of the...

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MWI Vet Supply swallows IVESCO

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Steve's breakdown: $2 billion in sales. That's what they are selling before counting this acquisition....

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WellPet gets new marketing VP to lead the pack

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http://www.youtube.com/watch?v=jYb53ASvpaM Steve's breakdown: So you don't have to read this whole post, Camelle's responsibilities include brand...

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Del Monte Foods to sell off the “Foods” and change name

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Steve's breakdown: What? Del Monte is going to-the-dogs and shifting to 100% pet products? And...

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Technology has created a new pet category

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Steve's breakdown: Once in a while we like to feature a new or expanding category...

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Video Project for Frosty Paws

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Steve's breakdown: Just as a reminder, we like these small projects because they get your...

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The $28 million PetCo advertising account review

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http://youtu.be/excjOhQ2GDc Steve's breakdown: Petco's chief marketing officer is Elisabeth Charles and DraftFCB Irvine was the...

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Puppy video assignment from the ASPCA

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Steve's breakdown: Small shop project alert! I think the main communications problem here is that...

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Bayer HealthCare to acquire animal health business

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Steve's breakdown: Bayer has gone to the dogs on this purchase. It will enable Bayer...

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Direct marketing account in review at RSPCA

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Steve's breakdown: The RSPCA, the animal-welfare charity, has called a review of its estimated $8 million...

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Nestle Purina On Hunt For European PR Support

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Steve's breakdown: Here's something I suspected but didn't know. The brief says "It is also...

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