Your favorite burger should be your next pitch

https://www.youtube.com/watch?v=HbDQ7n6xIPM Steve's breakdown: "Dog-Friendly Shake Shack Fetches New CMO From Dog-Centric Bark." is the headline but we think this new...

3 Words: American Kennel Club

Steve's breakdown: That's who's trying to corner the market in doggie day care. Manhattan is their main market now but...

Pet food bonanza in the jelly aisle

Steve's breakdown: [Account review prediction] Rachael Ray Nutrish in one of the brands being bought by Smucker's and with and name like Nutrish,...

Global animal health products review

Steve's breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a put its animal health products...

Jets.com is now “a” Walmart

Steve's breakdown: Walmart's CEO wrote the blog post below and basically told us what the main change will be with communications....

Jet.com does a complete about-face: No annual fee

https://www.youtube.com/watch?v=OSt87M_fT2c Steve's breakdown: Jet.com's is pulling a Crazy Ivan! That should include marketing especially because the campaign R/GA is was funny but...

Pounce on the Pet Category Confusion

Steve's breakdown: When leaders of a category start talking about a merger, that's when the category starts freaks out. Check...

Martha is Bailing

Steve's breakdown: There are 13 brands that will change hands. I'm sure some will be killed but others will be...

New CMO & CFO @ PetCo

https://vimeo.com/85778537 Steve's breakdown: I happen to think the "Co" campaign they have now is much better than PetSmart's snarky "Partners...

PetSmart looks ripe for a change

Steve's breakdown: This account is going to move. Why? Their creative actually makes fun of their target audience! Go ahead,...

PetSmart goes private as $8.7B sale closes

https://www.youtube.com/watch?v=ItK4csYyTXc Steve's breakdown: Granted, GSD&M just won this account in October but people don't spend over $8 billion and not...

Mars buys Iams & Natura from P&G

http://www.youtube.com/watch?v=lhv6tsmQT_8 Steve's breakdown: Deals like this require the acquirer to review the ad accounts of all brands acquired. Now it may be...

Royal Canin hunts for CMO

https://www.youtube.com/watch?v=s_isppcKDiU Steve's breakdown: Royal Canin's media budget ain't no thing but their creative looks great. Maybe with the new CMO, they'll...

DogVacay leashes a VP of M

Steve's breakdown: Kerry Bennett is an ex-Nordstrom exec so we expect she'll be trying to put her mark on DogVacay...

MWI Vet Supply swallows IVESCO

Steve's breakdown: $2 billion in sales. That's what they are selling before counting this acquisition. And they don't have an...

WellPet gets new marketing VP to lead the pack

http://www.youtube.com/watch?v=jYb53ASvpaM Steve's breakdown: So you don't have to read this whole post, Camelle's responsibilities include brand management, new product innovation, customer...

Video Project for Frosty Paws

Steve's breakdown: Just as a reminder, we like these small projects because they get your foot in the door of...

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