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Industry: Pets

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Human-Grade Pet Food Gets Marketing Powerhouse as CMO

Human-Grade Pet Food Gets Marketing Powerhouse as CMO

July 29, 2025

Cat machine maker seeks CMO: We have their marketing goals

Cat machine maker seeks CMO: We have their marketing goals

June 27, 2025

When a client hires a PR AOR, Advertising might be next: Pets

When a client hires a PR AOR, Advertising might be next: Pets

June 18, 2025

Want to get into the pet biz? We have a new CMO to meet

Want to get into the pet biz? We have a new CMO to meet

November 21, 2024

Global review: media, commerce, social media, brand PR & influencer marketing

November 12, 2024

Pet Lead with a Proper Budget: New CEO

Pet Lead with a Proper Budget: New CEO

October 25, 2024

Chewy teaching viewers how to steal & keep a cat: Watch

Chewy teaching viewers how to steal & keep a cat: Watch

September 19, 2024

Pet lead that probably means a big ecommerce client

Pet lead that probably means a big ecommerce client

July 19, 2024

Pets, wellness and a whole lot of marketing

Pets, wellness and a whole lot of marketing

June 3, 2024

Pet wellness client has new CMO

Pet wellness client has new CMO

May 30, 2024

Pet food & toy company has new CMO & CRO: What’s next?

Pet food & toy company has new CMO & CRO: What’s next?

April 4, 2024

Dog Treat Lead

Dog Treat Lead

March 25, 2024

Snoop Dogg seemed obvious but sales fell as did the CEO

Snoop Dogg seemed obvious but sales fell as did the CEO

March 15, 2024

Future Pet Food Ad Reviews

Future Pet Food Ad Reviews

January 3, 2024

Food giant moves deeper into pet food: Ad review expected

Food giant moves deeper into pet food: Ad review expected

October 13, 2023

Mobile Veterinary Care Adds CMO

Mobile Veterinary Care Adds CMO

August 8, 2023

Dogs (and Cats) on a Plane: Airline launch

Dogs (and Cats) on a Plane: Airline launch

May 8, 2023

Food Giant Enters Pet Foods: Ad reviews expected

Food Giant Enters Pet Foods: Ad reviews expected

February 12, 2023

Pet retailer’s aggressive expansion plan will need advertising

Pet retailer’s aggressive expansion plan will need advertising

January 11, 2023

Everything retailer sets opening date for new store concept: That’ll need advertising

Everything retailer sets opening date for new store concept: That’ll need advertising

December 8, 2022

Diamonds + New CMO + Pooches = Worth a call

Diamonds + New CMO + Pooches = Worth a call

August 17, 2022

Pet care + 1st CMO = Pitching time

Pet care + 1st CMO = Pitching time

August 2, 2022

Dog Lead

Dog Lead

May 12, 2022

Pet Pharmacy seeks CMO: Know One?

Pet Pharmacy seeks CMO: Know One?

February 25, 2022

Pet Grooming Company gets backing for Expansion

Pet Grooming Company gets backing for Expansion

February 25, 2022

Kraft Heinz Exec goes to the dogs as CMO

Kraft Heinz Exec goes to the dogs as CMO

February 3, 2022

New CEO, CMO & CTO means they’re ready for pitching

New CEO, CMO & CTO means they’re ready for pitching

January 14, 2022

Seasoned Leader to Spearhead Continued Expansion of Marketing & Customer Engagement Capabilities

Seasoned Leader to Spearhead Continued Expansion of Marketing & Customer Engagement Capabilities

October 1, 2021

Pet company’s CEO gets booted but we have a pitch plan

Pet company’s CEO gets booted but we have a pitch plan

June 17, 2021

New CMO + VP of Global Sales = Opportunity

New CMO + VP of Global Sales = Opportunity

May 20, 2021

Calling Cat & Dog Lovers: We smell an agency change

Calling Cat & Dog Lovers: We smell an agency change

April 29, 2021

Wellness company for dogs has a new team to pitch

Wellness company for dogs has a new team to pitch

March 17, 2021

How new business can help this very injured category

How new business can help this very injured category

March 4, 2021

Two Companies Went Public: Both have cash to take brands to the next level

Two Companies Went Public: Both have cash to take brands to the next level

January 15, 2021

New Stores in New marketing = New Advertising

New Stores in New marketing = New Advertising

January 4, 2021

Blank-check company’s investment will be going to advertising

Blank-check company’s investment will be going to advertising

December 18, 2020

Ratti Report forecasts another ad review: Petco

Ratti Report forecasts another ad review: Petco

November 24, 2020

Great time to get in the pet business!

Great time to get in the pet business!

November 9, 2020

Pet Lead for Creative Agency

Pet Lead for Creative Agency

October 20, 2020

Pitchable Categories & Businesses Despite Downturn

Pitchable Categories & Businesses Despite Downturn

October 9, 2020

New retailer has to open with advertising or sink

New retailer has to open with advertising or sink

October 8, 2020

Two More PR reviews are done: Ad Reviews Next?

Two More PR reviews are done: Ad Reviews Next?

May 15, 2020

One category you’ll love to be in is booming

One category you’ll love to be in is booming

April 21, 2020

eTailer goes Retailer: Who’s getting the word out

eTailer goes Retailer: Who’s getting the word out

October 28, 2019

Pet account alert!

Pet account alert!

September 13, 2019

Got another pet account lead

Got another pet account lead

August 6, 2019

As if you don’t want a pet account

As if you don’t want a pet account

July 22, 2019

A Bunch of Dog Food Brands May be Ready to Talk Turkey about Advertising

A Bunch of Dog Food Brands May be Ready to Talk Turkey about Advertising

July 10, 2019

Pet lead alert!

Pet lead alert!

June 13, 2019

Like you don’t want a Dog account

Like you don’t want a Dog account

May 28, 2019

Client’s IPO could shake $18 million account into an agency’s hands

Client’s IPO could shake $18 million account into an agency’s hands

April 30, 2019

This is a Dog, This is Beer: Any Questions? I bet there are . . .

This is a Dog, This is Beer: Any Questions? I bet there are . . .

March 14, 2019

Your favorite burger should be your next pitch

Your favorite burger should be your next pitch

February 13, 2019

Petco ad review prediction is proof in the pudding

Petco ad review prediction is proof in the pudding

December 19, 2018

Move Over Rover and Let Jimmy Take Over

Move Over Rover and Let Jimmy Take Over

September 26, 2018

It’s a Dog-Eat-Dog World at Pet Food Co.

It’s a Dog-Eat-Dog World at Pet Food Co.

September 18, 2018

$30 million animal health account you didn’t know about

$30 million animal health account you didn’t know about

July 24, 2018

Client could be itchin’ for an agency change

Client could be itchin’ for an agency change

June 15, 2018

Double Dealing Deed = Double Retail Lead

Double Dealing Deed = Double Retail Lead

May 29, 2018

3 Words: American Kennel Club

3 Words: American Kennel Club

May 24, 2018

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