Industry: Pets

Pet care + 1st CMO = Pitching time

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Dog Lead

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Pet Pharmacy seeks CMO: Know One?

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Kraft Heinz Exec goes to the dogs as CMO

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Ratti Report forecasts another ad review: Petco

Steve’s breakdown: A few weeks ago we sent our membership to Petco. Why? Because we knew the advertising account was going into review if it wasn’t already. See this prediction […]

New retailer has to open with advertising or sink

Steve’s breakdown: Popshelf from Dollar General is for more wealthy consumer so one would suspect they’d do some advertising to reach those folks. (Women from households making as much as […]

One category you’ll love to be in is booming

Steve’s breakdown: It’s time to get into the Pet Game. Animal shelters are empty and folks need pet stuff so find the closest/biggest pet company near you and make that […]

Pet account alert!

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Got another pet account lead

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As if you don’t want a pet account

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Pet lead alert!

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Like you don’t want a Dog account

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Petco ad review prediction is proof in the pudding

Steve’s breakdown: Like most pups, we had a suspicion PetCo was going into review and here we are.  Check out our original post below.. SAN DIEGO, CA: Petco today announced it […]

Move Over Rover and Let Jimmy Take Over

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It’s a Dog-Eat-Dog World at Pet Food Co.

Steve’s breakdown: The new CMO of Tuffy’s seems to be a job hopper. That kind of guy sounds like a good target for a quick account win. PERHEM, MN: Tuffy’s […]

Double Dealing Deed = Double Retail Lead

Steve’s breakdown: So the Academy Sports + Outdoors CEO just bailed to take the CEO position at PetSmart and from what I can discern, it was ugly! Both companies are retooling. FCB […]

3 Words: American Kennel Club

Steve’s breakdown: That’s who’s trying to corner the market in doggie day care. Manhattan is their main market now but we see this spreading to every city so if you’re […]

Pet food bonanza in the jelly aisle

Steve’s breakdown: [Account review prediction] Rachael Ray Nutrish in one of the brands being bought by Smucker’s and with and name like Nutrish, it has to has good. HA!! Ainsworth Pet Nutrition is the […]

Global animal health products review

Steve’s breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a put its animal health products in review. It may include brands PetBasics and Co-Ral but check with […]

Pets eCommerce biz just got some deep pockets

Steve’s breakdown: PetSmart just chowed down on Chewy.com and they are going to be pumping up the brand. Will they be depositing the ad account to a new agency? Right now it’s […]

PetSmart buys pet adoption smart technology platform

Steve’s breakdown: AllPaws is the company and we think PetSmart will be putting some serious marketing money behind it. PHOENIX, AZ & NEW YORK, NY: PetSmart Inc., the largest pet specialty […]

Jets.com is now “a” Walmart

Steve’s breakdown: Walmart’s CEO wrote the blog post below and basically told us what the main change will be with communications. Jet.com will join Walmart with the “saving people money so that […]

Rebranded Pet Store needs to get the word out

Steve’s breakdown: Bentley’s Pet Stuff is on the move. First there was an acquisition, now the name change and they are going to be opening more stores. Perfect time to give’m […]

New CEO & CMO at Pet Food Company

Steve’s breakdown: I can’t see how these 2 new guys aren’t going to take a close look at advertising. Anyway, Stella & Chewy’s is the company and Gregg Coccari is […]

Pet insurance company has new CMO & COO

Steve’s breakdown: Why isn’t this category bigger? I’ll tell ya – bad advertising. Call these two new folks and them on the right track. SEATTLE, WA: Trupanion, Inc. (NYSE: TRUP) […]

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