Pet account alert!

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Steve's breakdown: We find this hard to believe but Chewy, after getting all that cash, is looking for a CMO. FORT LAUDERDALE, FL: Chewy is on a mission to be...

Got another pet account lead

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Steve's breakdown: An Ocean Spray exec is coming in to WellPet as CMO. Might as well go make nice with your phone filled with your pet pictures. TEWKSBURY, MA: WellPet...

As if you don’t want a pet account

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Steve's breakdown: Sometimes it's just the category that a prospective client lives that makes it worth hunt. This is one of those clients. SEATTLE, WA: Rover.com, the world’s largest network...

Pet lead alert!

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Steve's breakdown: The brand is RestoraPet and they're looking for a CMO. The Co-Founders are Brian Larsen and Kenny Kramm. Job post is below. GAITHERSBURG, MD: Reporting directly to the...

Like you don’t want a Dog account

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Steve's breakdown: Just Food For Dogs LLC is seeking a new CMO and the very telling job description below gives you plenty of hints to wha tot pitch the company....

Your favorite burger should be your next pitch

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https://www.youtube.com/watch?v=HbDQ7n6xIPM Steve's breakdown: "Dog-Friendly Shake Shack Fetches New CMO From Dog-Centric Bark." is the headline but we think this new CMO has big plans and thought you all should be...

Move Over Rover and Let Jimmy Take Over

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Steve's breakdown: I think PetCo just hired a guy with a resume that hasn't done anything. All more the reason to pitch the guy. Make him look smart and win...

It’s a Dog-Eat-Dog World at Pet Food Co.

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Steve's breakdown: The new CMO of Tuffy's seems to be a job hopper. That kind of guy sounds like a good target for a quick account win. PERHEM, MN: Tuffy’s...

Double Dealing Deed = Double Retail Lead

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Steve's breakdown: So the Academy Sports + Outdoors CEO just bailed to take the CEO position at PetSmart and from what I can discern, it was ugly! Both companies are retooling. FCB...

3 Words: American Kennel Club

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Steve's breakdown: That's who's trying to corner the market in doggie day care. Manhattan is their main market now but we see this spreading to every city so if you're...

Pet food bonanza in the jelly aisle

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Steve's breakdown: [Account review prediction] Rachael Ray Nutrish in one of the brands being bought by Smucker's and with and name like Nutrish, it has to has good. HA!! Ainsworth Pet Nutrition is the...

Global animal health products review

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Steve's breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a put its animal health products in review. It may include brands PetBasics and Co-Ral but check with...

Pets eCommerce biz just got some deep pockets

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https://www.youtube.com/watch?v=f4UvMYBo1as Steve's breakdown: PetSmart just chowed down on Chewy.com and they are going to be pumping up the brand. Will they be depositing the ad account to a new agency? Right now...

Jets.com is now “a” Walmart

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Steve's breakdown: Walmart's CEO wrote the blog post below and basically told us what the main change will be with communications. Jet.com will join Walmart with the “saving people money so that...

Rebranded Pet Store needs to get the word out

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Steve's breakdown: Bentley's Pet Stuff is on the move. First there was an acquisition, now the name change and they are going to be opening more stores. Perfect time to give'm...

New CEO & CMO at Pet Food Company

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Steve's breakdown: I can't see how these 2 new guys aren't going to take a close look at advertising. Anyway, Stella & Chewy’s is the company and Gregg Coccari is...

Pet insurance company has new CMO & COO

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Steve's breakdown: Why isn't this category bigger? I'll tell ya - bad advertising. Call these two new folks and them on the right track. SEATTLE, WA: Trupanion, Inc. (NYSE: TRUP)...

Pet Stuff retail chain gets celebretiy investor

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Steve's breakdown: Marcus Lemonis, host of CNBC's reality series, The Profit, is part of the deal so we suspect he'll pull all the stops this store chain. LINCOLNSHIRE, IL: Bentley's Corner...

Jet.com does a complete about-face: No annual fee

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https://www.youtube.com/watch?v=OSt87M_fT2c Steve's breakdown: Jet.com's is pulling a Crazy Ivan! That should include marketing especially because the campaign R/GA is was funny but the brand can't deliver. See featured video. MONTCLAIR, NJ: Jet.com...

Pounce on the Pet Category Confusion

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Steve's breakdown: When leaders of a category start talking about a merger, that's when the category starts freaks out. Check in on Pet Food Express Pet Supermarket Pet Supplies "Plus"...

Martha is Bailing

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Steve's breakdown: There are 13 brands that will change hands. I'm sure some will be killed but others will be chosen to get bigger marketing budgets for fast growth. And...

PetSmart fires GSD&M: Predicted 3/31/15

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Steve's breakdown: Okay, we would have liked one of you to have taken this business from them but I can't say we didn't tell you so because we did in...

New CMO & CFO @ PetCo

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https://vimeo.com/85778537 Steve's breakdown: I happen to think the "Co" campaign they have now is much better than PetSmart's snarky "Partners in Pethood" work but all bets are off when a...

PetSmart looks ripe for a change

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Steve's breakdown: This account is going to move. Why? Their creative actually makes fun of their target audience! Go ahead, click that image. A few weeks ago we told you...

PetSmart goes private as $8.7B sale closes

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https://www.youtube.com/watch?v=ItK4csYyTXc Steve's breakdown: Granted, GSD&M just won this account in October but people don't spend over $8 billion and not make changes. There's already a new CEO. What's next? Make...

Smuckers adopts Big Heart Pet Brands

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Steve's breakdown: With a name like Smuckers it has to be Dog Food? Anyway, these acquisition gives Smuckers some of the most widely know brands in the pet space such...

The dogs are out: PetSmart in Review

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Steve's breakdown: Seems like they are a little tight lipped on this review but if you have the stuff, give'm a ring. 623-580-6100 PHOENIX, AZ: Petsmart is launching a review for its...

OurPet’s promotes VP of marketing

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Steve's breakdown: These folks love pumping out new proprietary products and we suspect that will be where she'll need the most help. FAIRPORT HARBOR, OH: The OurPet's Company, a leading...

Mars buys Iams & Natura from P&G

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http://www.youtube.com/watch?v=lhv6tsmQT_8 Steve's breakdown: Deals like this require the acquirer to review the ad accounts of all brands acquired. Now it may be true they assign the business to a roster shop but...

Royal Canin hunts for CMO

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https://www.youtube.com/watch?v=s_isppcKDiU Steve's breakdown: Royal Canin's media budget ain't no thing but their creative looks great. Maybe with the new CMO, they'll take it to the next level. The CMO job description...

DogVacay leashes a VP of M

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Steve's breakdown: Kerry Bennett is an ex-Nordstrom exec so we expect she'll be trying to put her mark on DogVacay like a big dog. SANTA MONICA: CA: DogVacay (www.DogVacay.com), the...

Get in front of P&G via Eukanuba contest

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Steve's breakdown: Eukanuba dog food has a $85,000 video pitch going on. The brand spends $15 million in advertising and is part of P&G which you could make a great...

Half Million PR account review at WellPet

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Steve's breakdown: Camelle Kent, formally of Timberland, is the contact to get a hold of the RFP. TEWKSBURY, MA: WellPet, which claims to market the “healthiest natural products for pets,” has...

MWI Vet Supply swallows IVESCO

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Steve's breakdown: $2 billion in sales. That's what they are selling before counting this acquisition. And they don't have an ad agency. (NISM=Need I Say More) BOISE, ID: MWI Veterinary...

WellPet gets new marketing VP to lead the pack

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http://www.youtube.com/watch?v=jYb53ASvpaM Steve's breakdown: So you don't have to read this whole post, Camelle's responsibilities include brand management, new product innovation, customer marketing, digital marketing, social media, marketing services and consumer affairs....

Technology has created a new pet category

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Steve's breakdown: Once in a while we like to feature a new or expanding category to pitch. Checkout these pet devices that give owners peace of mind: Whistle, Tagg — The Pet Tracker, PASSport...

Video Project for Frosty Paws

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Steve's breakdown: Just as a reminder, we like these small projects because they get your foot in the door of big companies. This time it's Purina giving folks a shot....

The $28 million PetCo advertising account review

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http://youtu.be/excjOhQ2GDc Steve's breakdown: Petco's chief marketing officer is Elisabeth Charles and DraftFCB Irvine was the agency. SAN DIEGO, CA: Major U.S. pet care chain Petco is reviewing its advertising business,...

Puppy video assignment from the ASPCA

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Steve's breakdown: Small shop project alert! I think the main communications problem here is that people don't know what puppy mills are. NEW YORK, NY: Did you know that most...

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