Industry: Pets

Ratti Report forecasts another ad review: Petco

Steve’s breakdown: A few weeks ago we sent our membership to Petco. Why? Because we knew the advertising account was going into review if it wasn’t already. See this prediction below. Here’s the announcement Petco hired Droga5. SAN DEIGO, CA: Petco has sent its creative account to Accenture Interactive-owned Droga5, according to people close to […]

One category you’ll love to be in is booming

Steve’s breakdown: It’s time to get into the Pet Game. Animal shelters are empty and folks need pet stuff so find the closest/biggest pet company near you and make that pitch. EVERYWHERE, USA: While inadequate amounts of toilet paper and frozen pizza plague the nation, one shortage has been a welcome sight throughout the coronavirus pandemic: empty animal […]

Pet account alert!

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Got another pet account lead

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As if you don’t want a pet account

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Pet lead alert!

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Like you don’t want a Dog account

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Petco ad review prediction is proof in the pudding (free to see)

Steve’s breakdown: Like this pup, we had a suspicion PetCo was going into review and here we are.  Check out our original post below.. SAN DIEGO, CA: Petco today announced it has selected Anomaly as its creative agency partner to help lead the pet retailer’s marketing and brand transformation strategy. New York-based Anomaly was selected through […]

Move Over Rover and Let Jimmy Take Over

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It’s a Dog-Eat-Dog World at Pet Food Co.

Steve’s breakdown: The new CMO of Tuffy’s seems to be a job hopper. That kind of guy sounds like a good target for a quick account win. PERHEM, MN: Tuffy’s Pet Foods, which produces NutriSource, Pure Vita and Natural Planet pet foods, recently hired Darren Fujii as the new chief marketing officer. Fujii received his […]

Client could be itchin’ for an agency change

Steve’s breakdown: Petco just picked up a HP exec as CEO. As you may know, HP is all over the map when it comes to ad agencies so we think everyone’s got a chance with this new guy. BTW: I wouldn’t be saying this if the client stuck with the tear jerking “co” you can […]

Double Dealing Deed = Double Retail Lead

Steve’s breakdown: So the Academy Sports + Outdoors CEO just bailed to take the CEO position at PetSmart and from what I can discern, it was ugly! Both companies are retooling. FCB Won Academy in December ’16 under the bailing CEO + PetSmart brought advertising in-house after the GSD&M debacle. Both CEO stories are in full below: […]

3 Words: American Kennel Club

Steve’s breakdown: That’s who’s trying to corner the market in doggie day care. Manhattan is their main market now but we see this spreading to every city so if you’re a dog person, AKC Canine Retreat is the client. James Tysseling is the chief operating officer. NEW YORK, NY: The next big real estate deals are […]

Sometimes you just need a reason to pitch a client: This One is Love of Dogs

Steve’s breakdown: There’s a war on dogs at United Airlines so it’s open season to pitch all dog loving companies. Even if they are not in the airline business, this moment is a great time to pull the “I love dogs” card and get busy!! The United story is below. EVERYWHERE, USA: United bans dozens […]

Pet food bonanza in the jelly aisle

Steve’s breakdown: [Account review prediction] Rachael Ray Nutrish in one of the brands being bought by Smucker’s and with and name like Nutrish, it has to has good. HA!! Ainsworth Pet Nutrition is the parent company for the pet foods and they have only been doing “Influencer Marketing” for Nutrish. We believe Smucker’s will be taking this to a […]

Global animal health products review

Steve’s breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a put its animal health products in review. It may include brands PetBasics and Co-Ral but check with headquarters. Try 862-404-3000 or Ms. Heather Mauriello at [email protected] She’s the Deputy Director, Business Partner Marketing Procurement. WHIPPANY, NJ & LEVERKUSEN, Germany: Bayer is pitching for its […]

Global media review by Mars could open a lot of doors

Steve’s breakdown: Mars is saying this review could take until the end of the year. That’s a lot of time for a lot of people to change a lot of past decisions. You see all those brands in that image? They are all going to be directly or indirectly affected by this review so start […]

Vet Hospital just killed the wrong dog: Brand CPR Needed

Steve’s breakdown: BluePearl Veterinary Partners just got famous giving an Instagram star bad medicine. Now the word is out nationwide and you know people will be avoiding their 60 pet hospitals like the plague. Giv’em a call and tell’em you can fix it. Neil & Darryl Shaw are the co-founders and can be reached at 813-471-0761. TAMPA, […]

Pets eCommerce biz just got some deep pockets

Steve’s breakdown: PetSmart just chowed down on Chewy.com and they are going to be pumping up the brand. Will they be depositing the ad account to a new agency? Right now it’s done in-house so we suspect they will take a look at that possibility. DANIA, FL: PetSmart is beefing up its digital offerings with the acquisition […]

PetSmart buys pet adoption smart technology platform

Steve’s breakdown: AllPaws is the company and we think PetSmart will be putting some serious marketing money behind it. PHOENIX, AZ & NEW YORK, NY: PetSmart Inc., the largest pet specialty retailer and leading resource for pet adoption in North America, today announced it has acquired AllPaws, one of the largest online and mobile platforms that […]

Jets.com is now “a” Walmart

Steve’s breakdown: Walmart’s CEO wrote the blog post below and basically told us what the main change will be with communications. Jet.com will join Walmart with the “saving people money so that they can live better” strategy. How they execute that could be up to you. HOBOKEN, NJ: Just a few moments ago, the ink dried on […]

Rebranded Pet Store needs to get the word out

Steve’s breakdown: Bentley’s Pet Stuff is on the move. First there was an acquisition, now the name change and they are going to be opening more stores. Perfect time to give’m a ring. LINCOLNSHIRE, IL: Bentley’s Corner Barkery, a family-owned healthy pet foods and wholesome treats retailer founded by Lisa and Giovanni Senafe, announced today that […]

New CEO & CMO at Pet Food Company

Steve’s breakdown: I can’t see how these 2 new guys aren’t going to take a close look at advertising. Anyway, Stella & Chewy’s is the company and Gregg Coccari is the new CEO and Gregg Coccari is the new CMO who was most recently at Merrick Pet Care. OAK CREEK, MI: Stella & Chewy’s LLC, a […]

American Kennel Club wants to “further expand its relevance”

Steve’s breakdown: They’re doing it with a new Chief Growth Officer. She’s been the president of eScholastic, a division of Scholastic & the general manager of WeightWatchers.com. I’m thinking a digital pitch . . . NEW YORK, NY: The American Kennel Club (AKC®) announced it has appointed Alexandra Aleskovsky as Executive Vice President and Chief […]

Pet insurance company has new CMO & COO

Steve’s breakdown: Why isn’t this category bigger? I’ll tell ya – bad advertising. Call these two new folks and them on the right track. SEATTLE, WA: Trupanion, Inc. (NYSE: TRUP) a fast growing direct-to-consumer, monthly subscription business that provides medical plans for cats and dogs, announced today, November 9, 2015, the promotions of Ian Moffat […]

Pet Stuff retail chain gets celebretiy investor

Steve’s breakdown: Marcus Lemonis, host of CNBC’s reality series, The Profit, is part of the deal so we suspect he’ll pull all the stops this store chain. LINCOLNSHIRE, IL: Bentley’s Corner Barkery, a family-owned healthy pet foods and wholesome treats business founded by Lisa and Giovanni Senafe, along with entrepreneur Marcus Lemonis, host of CNBC’s reality […]

Jet.com does a complete about-face: No annual fee

Steve’s breakdown: Jet.com‘s is pulling a Crazy Ivan! That should include marketing especially because the campaign R/GA is was funny but the brand can’t deliver. See featured video. MONTCLAIR, NJ: Jet.com is abandoning its business model just three months after it launched in order to broaden its appeal to shoppers. The startup announced Wednesday that it has […]

Milk Bone & Arnold are Splitsville: Predicted 2/4/15

Steve’s breakdown: 2 things: 1) We called this one back in February. 2) You’ll need a pen & pad to get into this one. Why? Because they say there will be no RFP (I believe that) but they also say a new AOR has already been chosen. (Yeah – No) They’re just trying to keep the […]

Pounce on the Pet Category Confusion

Steve’s breakdown: When leaders of a category start talking about a merger, that’s when the category starts freaks out. Check in on Pet Food Express Pet Supermarket Pet Supplies “Plus” Pet Valu PetFoodDirect.com Pet Club Petland Polka Dog Bakery ALL-OVER, USA: The two biggest specialty pet retailers in the U.S. may merge. According to Reuters, […]

Martha is Bailing

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PetSmart fires GSD&M: Predicted 3/31/15

Steve’s breakdown: Okay, we would have liked one of you to have taken this business from them but I can’t say we didn’t tell you so because we did in March=> PetSmart looks ripe for a change. Will the work that’s now in-house be put in review? I’d pitch some specialty project work. PHOENIX, AZ: […]

New CMO & CFO @ PetCo

Steve’s breakdown: I happen to think the “Co” campaign they have now is much better than PetSmart’s snarky “Partners in Pethood” work but all bets are off when a new CMO is in town. He’s an ex-Aflac guy. SAN DIEGO, CA: Petco today announced that it has filled two key leadership roles, hiring Michael M. […]

PetSmart looks ripe for a change

Steve’s breakdown: This account is going to move. Why? Their creative actually makes fun of their target audience! Go ahead, click that image. A few weeks ago we told you PetSmart went private and had a new CEO Now the CEO just announced he fired 3, promoted 1 and hired 5 top executives We think […]

PetSmart goes private as $8.7B sale closes

Steve’s breakdown: Granted, GSD&M just won this account in October but people don’t spend over $8 billion and not make changes. There’s already a new CEO. What’s next? Make the call. NEW YORK, NY & PHOENIX, AZ: PetSmart is going private, as a group of investors led by the buyout firm BC Partners completed their […]

Smuckers adopts Big Heart Pet Brands

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