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Steve’s breakdown: Petco just picked up a HP exec as CEO. As you may know, HP is all over the map when it comes to ad agencies so we think...
Steve’s breakdown: So the Academy Sports + Outdoors CEO just bailed to take the CEO position at PetSmart and from what I can discern, it was ugly! Both companies are retooling. FCB...
Steve’s breakdown: That’s who’s trying to corner the market in doggie day care. Manhattan is their main market now but we see this spreading to every city so if you’re...
Steve’s breakdown: There’s a war on dogs at United Airlines so it’s open season to pitch all dog loving companies. Even if they are not in the airline business, this...
Steve’s breakdown: [Account review prediction] Rachael Ray Nutrish in one of the brands being bought by Smucker’s and with and name like Nutrish, it has to has good. HA!! Ainsworth Pet Nutrition is the...
Steve’s breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a put its animal health products in review. It may include brands PetBasics and Co-Ral but check with...
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Steve’s breakdown: Mars is saying this review could take until the end of the year. That’s a lot of time for a lot of people to change a lot of...
Steve’s breakdown: BARK is going public and this 30-second clip shows you what they are doing with advertising. Clearly, they will step it up a few notches and possibly hire...
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Steve’s breakdown: Lots of cash is going to be thrown at PupBox via Petco so you might as well get in line for the account. It seems to be the future of...
Steve’s breakdown: BluePearl Veterinary Partners just got famous giving an Instagram star bad medicine. Now the word is out nationwide and you know people will be avoiding their 60 pet...
Steve’s breakdown: When about $17 million of advertising is looking for a new CMO, it’s time to open up the Rolodex to help fill the position. If you can in...
Steve’s breakdown: PetSmart just chowed down on Chewy.com and they are going to be pumping up the brand. Will they be depositing the ad account to a new agency? Right now it’s...
Steve’s breakdown: AllPaws is the company and we think PetSmart will be putting some serious marketing money behind it. PHOENIX, AZ & NEW YORK, NY: PetSmart Inc., the largest pet specialty...
Steve’s breakdown: Walmart’s CEO wrote the blog post below and basically told us what the main change will be with communications. Jet.com will join Walmart with the “saving people money so that...
Steve’s breakdown: Bentley’s Pet Stuff is on the move. First there was an acquisition, now the name change and they are going to be opening more stores. Perfect time to give’m...
Steve’s breakdown: I can’t see how these 2 new guys aren’t going to take a close look at advertising. Anyway, Stella & Chewy’s is the company and Gregg Coccari is...
Steve’s breakdown: They’re doing it with a new Chief Growth Officer. She’s been the president of eScholastic, a division of Scholastic & the general manager of WeightWatchers.com. I’m thinking a...
Steve’s breakdown: Why isn’t this category bigger? I’ll tell ya – bad advertising. Call these two new folks and them on the right track. SEATTLE, WA: Trupanion, Inc. (NYSE: TRUP)...
Steve’s breakdown: Marcus Lemonis, host of CNBC’s reality series, The Profit, is part of the deal so we suspect he’ll pull all the stops this store chain. LINCOLNSHIRE, IL: Bentley’s Corner...
Steve’s breakdown: Jet.com‘s is pulling a Crazy Ivan! That should include marketing especially because the campaign R/GA is was funny but the brand can’t deliver. See featured video. MONTCLAIR, NJ: Jet.com is...
Steve’s breakdown: 2 things: 1) We called this one back in February. 2) You’ll need a pen & pad to get into this one. Why? Because they say there will...
Steve’s breakdown: When leaders of a category start talking about a merger, that’s when the category starts freaks out. Check in on Pet Food Express Pet Supermarket Pet Supplies “Plus”...
Steve’s breakdown: It would be hard not to look at marketing with all that money coming in. Plus the present campaign is cute but not very “retaily”. No call to...
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Steve’s breakdown: Okay, we would have liked one of you to have taken this business from them but I can’t say we didn’t tell you so because we did in...
Steve’s breakdown: I happen to think the “Co” campaign they have now is much better than PetSmart’s snarky “Partners in Pethood” work but all bets are off when a new...
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Steve’s breakdown: Granted, GSD&M just won this account in October but people don’t spend over $8 billion and not make changes. There’s already a new CEO. What’s next? Make the...
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Steve’s breakdown: Seems like they are a little tight lipped on this review but if you have the stuff, give’m a ring. 623-580-6100 PHOENIX, AZ: Petsmart is launching a review for its...
Steve’s breakdown: These folks love pumping out new proprietary products and we suspect that will be where she’ll need the most help. FAIRPORT HARBOR, OH: The OurPet’s Company, a leading...
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Steve’s breakdown: Royal Canin‘s media budget ain’t no thing but their creative looks great. Maybe with the new CMO, they’ll take it to the next level. The CMO job description is...
Steve’s breakdown: This company is so new they don’t even have a website. But they do make Milk-Bone, Meow Mix, Natural Balance, Kibbles ‘n Bits 9, Lives, Milo’s Kitchen and Gravy...
Steve’s breakdown: Kerry Bennett is an ex-Nordstrom exec so we expect she’ll be trying to put her mark on DogVacay like a big dog. SANTA MONICA: CA: DogVacay (www.DogVacay.com), the...
Steve’s breakdown: Eukanuba dog food has a $85,000 video pitch going on. The brand spends $15 million in advertising and is part of P&G which you could make a great...
Steve’s breakdown: Camelle Kent, formally of Timberland, is the contact to get a hold of the RFP. TEWKSBURY, MA: WellPet, which claims to market the “healthiest natural products for pets,” has...
Steve’s breakdown: $2 billion in sales. That’s what they are selling before counting this acquisition. And they don’t have an ad agency. (NISM=Need I Say More) BOISE, ID: MWI Veterinary...
Steve’s breakdown: So you don’t have to read this whole post, Camelle’s responsibilities include brand management, new product innovation, customer marketing, digital marketing, social media, marketing services and consumer affairs. TEWKSBURY,...
Steve’s breakdown: What? Del Monte is going to-the-dogs and shifting to 100% pet products? And they will need a new pet company name? That’s a tall order for such a...
Steve’s breakdown: Once in a while we like to feature a new or expanding category to pitch. Checkout these pet devices that give owners peace of mind: Whistle, Tagg — The Pet Tracker, PASSport...
Steve’s breakdown: Just as a reminder, we like these small projects because they get your foot in the door of big companies. This time it’s Purina giving folks a shot....
Steve’s breakdown: Petco’s chief marketing officer is Elisabeth Charles and DraftFCB Irvine was the agency. SAN DIEGO, CA: Major U.S. pet care chain Petco is reviewing its advertising business, according...
Steve’s breakdown: Small shop project alert! I think the main communications problem here is that people don’t know what puppy mills are. NEW YORK, NY: Did you know that most...
Steve’s breakdown: Bayer has gone to the dogs on this purchase. It will enable Bayer HealthCare to expand companion animal and food animal product lines in the United States. SHAWNEE,...
Steve’s breakdown: The RSPCA, the animal-welfare charity, has called a review of its estimated $8 million direct marketing account. In December RSPCA began a hunt for a creative agency WEST SUSSEX,...
Steve’s breakdown: Here’s something I suspected but didn’t know. The brief says “It is also understood that the UK has been singled out as an important market, given the high...
Steve’s breakdown: There are a lot of brands over at Del Monte and I suspect the new guy is going to extend the portfolio. And that means more brands to...
Steve’s breakdown: Look, it’s a pharma company for animals. Luckily they don’t have the regulatory restrictions the people pharma folks have so if you want to break into the business,...