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Steve's breakdown: The big story here is Brandless hopes to roll out products in 10,000 stores across the United States. SAN FRANCISCO, CA: Brandless was born online. Launched in 2017...
Steve's breakdown: We find this hard to believe but Chewy, after getting all that cash, is looking for a CMO. FORT LAUDERDALE, FL: Chewy is on a mission to be...
Steve's breakdown: An Ocean Spray exec is coming in to WellPet as CMO. Might as well go make nice with your phone filled with your pet pictures. TEWKSBURY, MA: WellPet...
Steve's breakdown: Sometimes it's just the category that a prospective client lives that makes it worth hunt. This is one of those clients. SEATTLE, WA: Rover.com, the world’s largest network...
Steve's breakdown: The headline is: 16 Dog Food Brands May Be Linked To Canine Heart Disease, FDA Says. The majority of dogs studied after suffering from canine dilated cardiomyopathy ate...
Steve's breakdown: The brand is RestoraPet and they're looking for a CMO. The Co-Founders are Brian Larsen and Kenny Kramm. Job post is below. GAITHERSBURG, MD: Reporting directly to the...
Steve's breakdown: Just Food For Dogs LLC is seeking a new CMO and the very telling job description below gives you plenty of hints to wha tot pitch the company....
Steve's breakdown: Chewy is going public but the advertising has been in-house. Could this influx of cash move the account into your hands? Worth looking into. Greg Pearson at gpearson@chewy.com...
Steve's breakdown: It's not what you think cause it's good for dogs but we think they have something that could be ridiculously fun & successful with the right marketing. Up...
https://www.youtube.com/watch?v=HbDQ7n6xIPM Steve's breakdown: "Dog-Friendly Shake Shack Fetches New CMO From Dog-Centric Bark." is the headline but we think this new CMO has big plans and thought you all should be...
Steve's breakdown: Like this pup, we had a suspicion PetCo was going into review and here we are. Check out our original post below.. SAN DIEGO, CA: Petco today announced it...
Steve's breakdown: I think PetCo just hired a guy with a resume that hasn't done anything. All more the reason to pitch the guy. Make him look smart and win...
Steve's breakdown: The new CMO of Tuffy's seems to be a job hopper. That kind of guy sounds like a good target for a quick account win. PERHEM, MN: Tuffy’s...
Steve's breakdown: Elanco Animal Heath is going public and you know what that means: New Everything. Mr. Antoine C. Ezell View at aezell@elanco.com is the Vice President, Customer Value and Chief Marketing Officer...
Steve's breakdown: Petco just picked up a HP exec as CEO. As you may know, HP is all over the map when it comes to ad agencies so we think...
Steve's breakdown: So the Academy Sports + Outdoors CEO just bailed to take the CEO position at PetSmart and from what I can discern, it was ugly! Both companies are retooling. FCB...
Steve's breakdown: That's who's trying to corner the market in doggie day care. Manhattan is their main market now but we see this spreading to every city so if you're...
Steve's breakdown: There's a war on dogs at United Airlines so it's open season to pitch all dog loving companies. Even if they are not in the airline business, this...
Steve's breakdown: [Account review prediction] Rachael Ray Nutrish in one of the brands being bought by Smucker's and with and name like Nutrish, it has to has good. HA!! Ainsworth Pet Nutrition is the...
Steve's breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a put its animal health products in review. It may include brands PetBasics and Co-Ral but check with...
Steve's breakdown: Pet Supplies Plus is on a roll and we don't see how they can continue this growth without more aggressive advertising. Mr. Adam Werder at awerder@petsupplies.com and (734) 793-6594 is the...
Steve's breakdown: The Bullets General Mills plans to buy Blue Buffalo Pet Products for roughly $8 billion in cash. The company expects the deal to close by the end of...
Steve's breakdown: Mars is saying this review could take until the end of the year. That's a lot of time for a lot of people to change a lot of...
Steve's breakdown: BARK is going public and this 30-second clip shows you what they are doing with advertising. Clearly, they will step it up a few notches and possibly hire...
Steve's breakdown: Back when GSD&M broke PetSmart's last agency campaign we told you they were going to get fired. Since then they brought the account in-house, hired a new CMO...
Steve's breakdown: Lots of cash is going to be thrown at PupBox via Petco so you might as well get in line for the account. It seems to be the future of...
Steve's breakdown: BluePearl Veterinary Partners just got famous giving an Instagram star bad medicine. Now the word is out nationwide and you know people will be avoiding their 60 pet...
Steve's breakdown: When about $17 million of advertising is looking for a new CMO, it's time to open up the Rolodex to help fill the position. If you can in...
https://www.youtube.com/watch?v=f4UvMYBo1as Steve's breakdown: PetSmart just chowed down on Chewy.com and they are going to be pumping up the brand. Will they be depositing the ad account to a new agency? Right now...
Steve's breakdown: AllPaws is the company and we think PetSmart will be putting some serious marketing money behind it. PHOENIX, AZ & NEW YORK, NY: PetSmart Inc., the largest pet specialty...
Steve's breakdown: Walmart's CEO wrote the blog post below and basically told us what the main change will be with communications. Jet.com will join Walmart with the “saving people money so that...
Steve's breakdown: Bentley's Pet Stuff is on the move. First there was an acquisition, now the name change and they are going to be opening more stores. Perfect time to give'm...
Steve's breakdown: I can't see how these 2 new guys aren't going to take a close look at advertising. Anyway, Stella & Chewy’s is the company and Gregg Coccari is...
Steve's breakdown: They're doing it with a new Chief Growth Officer. She's been the president of eScholastic, a division of Scholastic & the general manager of WeightWatchers.com. I'm thinking a...
Steve's breakdown: Why isn't this category bigger? I'll tell ya - bad advertising. Call these two new folks and them on the right track. SEATTLE, WA: Trupanion, Inc. (NYSE: TRUP)...
Steve's breakdown: Marcus Lemonis, host of CNBC's reality series, The Profit, is part of the deal so we suspect he'll pull all the stops this store chain. LINCOLNSHIRE, IL: Bentley's Corner...
https://www.youtube.com/watch?v=OSt87M_fT2c Steve's breakdown: Jet.com's is pulling a Crazy Ivan! That should include marketing especially because the campaign R/GA is was funny but the brand can't deliver. See featured video. MONTCLAIR, NJ: Jet.com...
Steve's breakdown: 2 things: 1) We called this one back in February. 2) You'll need a pen & pad to get into this one. Why? Because they say there will...
Steve's breakdown: When leaders of a category start talking about a merger, that's when the category starts freaks out. Check in on Pet Food Express Pet Supermarket Pet Supplies "Plus"...
https://www.youtube.com/watch?v=lWFXwNlVv5o Steve's breakdown: It would be hard not to look at marketing with all that money coming in. Plus the present campaign is cute but not very "retaily". No call...
Steve's breakdown: There are 13 brands that will change hands. I'm sure some will be killed but others will be chosen to get bigger marketing budgets for fast growth. And...
Steve's breakdown: Okay, we would have liked one of you to have taken this business from them but I can't say we didn't tell you so because we did in...
https://vimeo.com/85778537 Steve's breakdown: I happen to think the "Co" campaign they have now is much better than PetSmart's snarky "Partners in Pethood" work but all bets are off when a...
Steve's breakdown: This account is going to move. Why? Their creative actually makes fun of their target audience! Go ahead, click that image. A few weeks ago we told you...
https://www.youtube.com/watch?v=ItK4csYyTXc Steve's breakdown: Granted, GSD&M just won this account in October but people don't spend over $8 billion and not make changes. There's already a new CEO. What's next? Make...
Steve's breakdown: With a name like Smuckers it has to be Dog Food? Anyway, these acquisition gives Smuckers some of the most widely know brands in the pet space such...
Steve's breakdown: Seems like they are a little tight lipped on this review but if you have the stuff, give'm a ring. 623-580-6100 PHOENIX, AZ: Petsmart is launching a review for its...
Steve's breakdown: These folks love pumping out new proprietary products and we suspect that will be where she'll need the most help. FAIRPORT HARBOR, OH: The OurPet's Company, a leading...
http://www.youtube.com/watch?v=lhv6tsmQT_8 Steve's breakdown: Deals like this require the acquirer to review the ad accounts of all brands acquired. Now it may be true they assign the business to a roster shop but...
https://www.youtube.com/watch?v=s_isppcKDiU Steve's breakdown: Royal Canin's media budget ain't no thing but their creative looks great. Maybe with the new CMO, they'll take it to the next level. The CMO job description...
Steve's breakdown: This company is so new they don't even have a website. But they do make Milk-Bone, Meow Mix, Natural Balance, Kibbles 'n Bits 9, Lives, Milo's Kitchen and Gravy...
Steve's breakdown: Kerry Bennett is an ex-Nordstrom exec so we expect she'll be trying to put her mark on DogVacay like a big dog. SANTA MONICA: CA: DogVacay (www.DogVacay.com), the...
Steve's breakdown: Eukanuba dog food has a $85,000 video pitch going on. The brand spends $15 million in advertising and is part of P&G which you could make a great...
Steve's breakdown: Camelle Kent, formally of Timberland, is the contact to get a hold of the RFP. TEWKSBURY, MA: WellPet, which claims to market the “healthiest natural products for pets,” has...
Steve's breakdown: $2 billion in sales. That's what they are selling before counting this acquisition. And they don't have an ad agency. (NISM=Need I Say More) BOISE, ID: MWI Veterinary...
http://www.youtube.com/watch?v=jYb53ASvpaM Steve's breakdown: So you don't have to read this whole post, Camelle's responsibilities include brand management, new product innovation, customer marketing, digital marketing, social media, marketing services and consumer affairs....
Steve's breakdown: What? Del Monte is going to-the-dogs and shifting to 100% pet products? And they will need a new pet company name? That's a tall order for such a...
Steve's breakdown: Once in a while we like to feature a new or expanding category to pitch. Checkout these pet devices that give owners peace of mind: Whistle, Tagg — The Pet Tracker, PASSport...
Steve's breakdown: Just as a reminder, we like these small projects because they get your foot in the door of big companies. This time it's Purina giving folks a shot....
http://youtu.be/excjOhQ2GDc Steve's breakdown: Petco's chief marketing officer is Elisabeth Charles and DraftFCB Irvine was the agency. SAN DIEGO, CA: Major U.S. pet care chain Petco is reviewing its advertising business,...
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