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Steve’s breakdown: AllPaws is the company and we think PetSmart will be putting some serious marketing money behind it. PHOENIX, AZ & NEW YORK, NY: PetSmart Inc., the largest pet specialty...
Steve’s breakdown: Walmart’s CEO wrote the blog post below and basically told us what the main change will be with communications. Jet.com will join Walmart with the “saving people money so that...
Steve’s breakdown: Bentley’s Pet Stuff is on the move. First there was an acquisition, now the name change and they are going to be opening more stores. Perfect time to give’m...
Steve’s breakdown: I can’t see how these 2 new guys aren’t going to take a close look at advertising. Anyway, Stella & Chewy’s is the company and Gregg Coccari is...
Steve’s breakdown: They’re doing it with a new Chief Growth Officer. She’s been the president of eScholastic, a division of Scholastic & the general manager of WeightWatchers.com. I’m thinking a...
Steve’s breakdown: Why isn’t this category bigger? I’ll tell ya – bad advertising. Call these two new folks and them on the right track. SEATTLE, WA: Trupanion, Inc. (NYSE: TRUP)...
Steve’s breakdown: Marcus Lemonis, host of CNBC’s reality series, The Profit, is part of the deal so we suspect he’ll pull all the stops this store chain. LINCOLNSHIRE, IL: Bentley’s Corner...
Steve’s breakdown: Jet.com‘s is pulling a Crazy Ivan! That should include marketing especially because the campaign R/GA is was funny but the brand can’t deliver. See featured video. MONTCLAIR, NJ: Jet.com is...
Steve’s breakdown: 2 things: 1) We called this one back in February. 2) You’ll need a pen & pad to get into this one. Why? Because they say there will...
Steve’s breakdown: When leaders of a category start talking about a merger, that’s when the category starts freaks out. Check in on Pet Food Express Pet Supermarket Pet Supplies “Plus”...
Steve’s breakdown: It would be hard not to look at marketing with all that money coming in. Plus the present campaign is cute but not very “retaily”. No call to...
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Steve’s breakdown: Okay, we would have liked one of you to have taken this business from them but I can’t say we didn’t tell you so because we did in...
Steve’s breakdown: I happen to think the “Co” campaign they have now is much better than PetSmart’s snarky “Partners in Pethood” work but all bets are off when a new...
Steve’s breakdown: This account is going to move. Why? Their creative actually makes fun of their target audience! A few weeks ago we told you PetSmart went private and had...
Steve’s breakdown: Granted, GSD&M just won this account in October but people don’t spend over $8 billion and not make changes. There’s already a new CEO. What’s next? Make the...
Steve’s breakdown: With a name like Smuckers it has to be Dog Food? Anyway, these acquisition gives Smuckers some of the most widely know brands in the pet space such...
Steve’s breakdown: Seems like they are a little tight lipped on this review but if you have the stuff, give’m a ring. 623-580-6100 PHOENIX, AZ: Petsmart is launching a review for its...
Steve’s breakdown: These folks love pumping out new proprietary products and we suspect that will be where she’ll need the most help. FAIRPORT HARBOR, OH: The OurPet’s Company, a leading...
Steve’s breakdown: Deals like this require the acquirer to review the ad accounts of all brands acquired. Now it may be true they assign the business to a roster shop but that’s...
Steve’s breakdown: Royal Canin‘s media budget ain’t no thing but their creative looks great. Maybe with the new CMO, they’ll take it to the next level. The CMO job description is...
Steve’s breakdown: This company is so new they don’t even have a website. But they do make Milk-Bone, Meow Mix, Natural Balance, Kibbles ‘n Bits 9, Lives, Milo’s Kitchen and Gravy...
Steve’s breakdown: Kerry Bennett is an ex-Nordstrom exec so we expect she’ll be trying to put her mark on DogVacay like a big dog. SANTA MONICA: CA: DogVacay (www.DogVacay.com), the...
Steve’s breakdown: Eukanuba dog food has a $85,000 video pitch going on. The brand spends $15 million in advertising and is part of P&G which you could make a great...
Steve’s breakdown: Camelle Kent, formally of Timberland, is the contact to get a hold of the RFP. TEWKSBURY, MA: WellPet, which claims to market the “healthiest natural products for pets,” has...
Steve’s breakdown: $2 billion in sales. That’s what they are selling before counting this acquisition. And they don’t have an ad agency. (NISM=Need I Say More) BOISE, ID: MWI Veterinary...
Steve’s breakdown: So you don’t have to read this whole post, Camelle’s responsibilities include brand management, new product innovation, customer marketing, digital marketing, social media, marketing services and consumer affairs. TEWKSBURY,...
Steve’s breakdown: What? Del Monte is going to-the-dogs and shifting to 100% pet products? And they will need a new pet company name? That’s a tall order for such a...
Steve’s breakdown: Once in a while we like to feature a new or expanding category to pitch. Checkout these pet devices that give owners peace of mind: Whistle, Tagg — The Pet Tracker, PASSport...
Steve’s breakdown: Just as a reminder, we like these small projects because they get your foot in the door of big companies. This time it’s Purina giving folks a shot....
Steve’s breakdown: Petco’s chief marketing officer is Elisabeth Charles and DraftFCB Irvine was the agency. SAN DIEGO, CA: Major U.S. pet care chain Petco is reviewing its advertising business, according...
Steve’s breakdown: Small shop project alert! I think the main communications problem here is that people don’t know what puppy mills are. NEW YORK, NY: Did you know that most...
Steve’s breakdown: Bayer has gone to the dogs on this purchase. It will enable Bayer HealthCare to expand companion animal and food animal product lines in the United States. SHAWNEE,...
Steve’s breakdown: The RSPCA, the animal-welfare charity, has called a review of its estimated $8 million direct marketing account. In December RSPCA began a hunt for a creative agency WEST SUSSEX,...
Steve’s breakdown: Here’s something I suspected but didn’t know. The brief says “It is also understood that the UK has been singled out as an important market, given the high...
Steve’s breakdown: There are a lot of brands over at Del Monte and I suspect the new guy is going to extend the portfolio. And that means more brands to...
Steve’s breakdown: Look, it’s a pharma company for animals. Luckily they don’t have the regulatory restrictions the people pharma folks have so if you want to break into the business,...