PR Review in the Auto Biz

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Steve's breakdown: Ashley Leduc, Zipcar’s corporate communications manager is handling the review The Boston-based company does not have an incumbent agency so it's open season BOSTON, MA: Car-sharing company Zipcar...

As if you don’t want a pet account

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Steve's breakdown: Sometimes it's just the category that a prospective client lives that makes it worth hunt. This is one of those clients. SEATTLE, WA: Rover.com, the world’s largest network...

A jettisoned CMO may have left an opening

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Steve's breakdown: So there no more CMO job at Lyft which means the winds of change could still be blowing. Check it out with these two. Heather Freeland, formerly Facebook’s...

A DotCom comeback worth taking another look at

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Steve's breakdown: Here's an inside Kozmo.com's online grocery comeback. They say this time is different. We wonder if that includes advertising plan. Barnaby Montgomery is the man to ask. LOS...

Another tone-deaf ad could open the pitch doors

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Steve's breakdown: The headline is: Ancestry.com pulls tone-deaf ad that romanticizes why black Americans have white lineage while not taking rape into account. The agency that made the spot is...

Whoops! Gross creative alert!

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Steve's breakdown: We keep an eye on new campaigns by new ad agencies and this one looks to have missed the mark. Like, why is that sushi being served in...

Two Reviews in Europe can trigger same in USA

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Steve's breakdown: Sometimes we like to look across the pond for clues to what could be coming this way. Here are the reviews of Virgin Experience Day & Mattel. LONDON,...

Farm-to-table gets $25M investment: Ad Review Expected

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Steve's breakdown: Kraft Heinz' $100 million venture capital fund, Evolv Ventures, is backing San Francisco-based GrubMarket as its initial investment. GrubMarket is a farm-to-table food delivery service that sources organic and local...

$3 million car service client is in review

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https://www.youtube.com/watch?v=P3S2tWy0d5Q Steve's breakdown: You're going to have to jump on this one if you want in. Sherrill Kaplan is leading the review and she's at skaplan@zipcar.com BOSTON, MA: Auto-sharing company Zipcar is seeking...

Great growth potential client gets CMO

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https://www.youtube.com/watch?v=RePoVI440lc Steve's breakdown: This sounds like it's going to explode. (in a good way) Delivered freshly made, nutritious, ready-to-eat baby, toddler and kid meals. WHAT-WHAT? How many Moms do you know want...

YUGE Delivery Account In The Making!

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Steve's breakdown: McDonald's delivery is blowing up but they are not there yet from a national advertising campaign standpoint. Here's the direct quote from the CEO. "McDonald’s hasn’t invested in...

Giant Growth CMO moves into Moving Company: Join the Team

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https://www.youtube.com/watch?v=t-2x2bEVQW0 Steve's breakdown: From 10 to over 1200 stores. That's what happened when Kristy Ferguson was at Edible Arrangements. Clearly that's what Junkluggers is looking for and you know an ad agency has to...

Two new CMOs you Might Want to Call

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Steve's breakdown: Small accounts are people too! Kum & Go Picks CMO (Only in Iowa can you get away with a name like this . . .) WEST DES MOINES,...

Client Needs a Cheaper Agency: Stat!

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Steve's breakdown: We're calling this one for sure. There's no way they keep an expensive agency like Droga5 now that Blue Apron is a Penny Stock!! Jared Cluff at jared@blueapron.com and...

Vacant Marketing Positions to look into

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Steve's breakdown: Here's a quick list of marketing positions you might want to check into. Maybe you know someone for a spot or maybe you're looking for an excuse to...

Car Service in Review

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https://www.youtube.com/watch?v=0Bm2ooPWrcE Steve's breakdown: Fair is the company and The Burnett Collective is handling the pitch so make sure your creds are up to date over there. Good Luck! SANTA MONICA, CA:...

Help fill this Uber position, win a client

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Steve's breakdown: We've said for year is you can help a client fill a marketing position, there's a good chance you'll get the account. This one is for UberEats The...

$12 million Salon Chain in Review

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https://www.youtube.com/watch?time_continue=1&v=ro02H565Czk Steve's breakdown: Great Clips is the client and Ark Advisors is the search consultancy that's handling the review so make sure your credentials are up to date over there! MINNEAPOLIS, MN: Great...

Job site company is turning up the heat on digital marketing

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Steve's breakdown: Michelle Marian is now the CMO responsible for digital marketing strategy, demand generation and branding for career sites: Dice, eFinancialCareers and ClearanceJobs. We suspect spending in those areas will grow as...

Into a Cigar Account?

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Steve's breakdown: CigarClub.com just hired an advertising savvy exec as CMO and we suspect she'll be taking this 2 year old onto the next level. That's going to take a savvy agency....

5 Advertisers with new Marketing Leadership

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Steve's breakdown: We got another Marketing Executive report for ya. Please let us know if this "list format" is working for ya. More bang but maybe more work for you...

Another reason to pitch Lyft

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Steve's breakdown: Last week we told you about the funding Lyft received now we have another reason to call a Lyft. They just bought Motivate. The company that runs Citi Bike's in...

Another potential food client comes to America

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Steve's breakdown: HelloFresh has big goals and we all know big retail goals require big advertising plans. Say hello and see what's what. NEW YORK, NY: HelloFresh will start selling...

3 Words: American Kennel Club

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Steve's breakdown: That's who's trying to corner the market in doggie day care. Manhattan is their main market now but we see this spreading to every city so if you're...

12 million members and nobody’s buying: DM Lead!

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https://www.youtube.com/watch?time_continue=63&v=VpjsvwnxnZk Steve's breakdown: SilverSneakers is the big brand here and they need to activate some members. Can You Say Direct Marketing? Mr. Arra Yerganian is the new Chief Brand Officer and Donato Tramuto...

Time to get into the match making game!

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Steve's breakdown: Bumble and Tinder are at each others throats but neither are really using advertising to win the fight. Well, they are a little bit. Tinder bought the URL https://tinder.com/bumble which is...

3 Fast Growing Franchise Brands Get CMO

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Steve's breakdown: Buzz Franchise Brands is on the move so you might as well ride the wave of growth representing one or all of their businesses. Angela Zelda Paules is the CMO and Bridget...

Reviews are Afoot: Are Your Creds Up To Date?

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Steve's breakdown: AAR Partners is handling the Ancestry.com ad agency search so make sure your credentials are up to date over there . . . and everywhere else. Some of the most sought-after accounts go...

Account Review in Home Security

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Steve's breakdown: MONI Smart Security just licensed the name BRINKS, you know - the guys with the armored trucks, and now they have to launch the brand. This will be the biggest marketing push...

Why pitch DineOutWith.Us?

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Steve's breakdown: Two words: Stage Two. That's when they are going to be hiring an ad agency but they have to fill the CMO position first. Help them find the...

USA Exclusive: Rental Company Looking at Global Review

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https://vimeo.com/99183702 Steve's breakdown: Avis is reviewing their Euro ad account but WAIT, there's more. They are "also looking at consolidating the business globally". So which is it? Doesn't matter because...

Food biz loves agency folks but has no agency

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Steve's breakdown: Frozen food is back big time with the logic and service of Daily Harvest. Now they hired an agency guy from Laird + Partners to take on the CMO position....

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