Let’s get one thing straight: I’m a bleeding heart capitalist

Steve’s breakdown: Sometimes ya just gotta say your piece. The government could take a dump right on the must trusted brand in America. Who’s that? The United States Postal Service. And how are they going to do this dirty work? By making it a private company. Click here for that story. We all know what […]

PR Review in the Auto Biz

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As if you don’t want a pet account

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Whoops! Gross creative alert!

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Great growth potential client gets CMO

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YUGE Delivery Account In The Making!

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Two new CMOs you Might Want to Call

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Client Needs a Cheaper Agency: Stat!

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Vacant Marketing Positions to look into

Steve’s breakdown: Here’s a quick list of marketing positions you might want to check into. Maybe you know someone for a spot or maybe you’re looking for an excuse to call one of these companies. Job Vacancies Executive Director, Chief Marketing Officer Lenovo Chicago, IL Global Head (CMO) of Print Marketing HP Palo Alto, CA […]

Car Service in Review

Steve’s breakdown: Fair is the company and The Burnett Collective is handling the pitch so make sure your creds are up to date over there. Good Luck! SANTA MONICA, CA: Upstart vehicle subscription brand Fair has launched an agency review as it prepares to go national and boost its marketing spending. The brand, whose investors include BMW, […]

Help fill this Uber position, win a client

Steve’s breakdown: We’ve said for year is you can help a client fill a marketing position, there’s a good chance you’ll get the account. This one is for UberEats The job description is below. SAN FRANCISCO, CA: Company Description Uber Eats is the food delivery brand within Uber and launched as its own app in […]

$12 million Salon Chain in Review

Steve’s breakdown: Great Clips is the client and Ark Advisors is the search consultancy that’s handling the review so make sure your credentials are up to date over there! MINNEAPOLIS, MN: Great Clips, which describes itself as the world’s largest salon brand, is in the midst of a review of its North America media buying and planning account, […]

Job site company is turning up the heat on digital marketing

Steve’s breakdown: Michelle Marian is now the CMO responsible for digital marketing strategy, demand generation and branding for career sites: Dice, eFinancialCareers and ClearanceJobs. We suspect spending in those areas will grow as well as the company taking a second look at their present agency roster. NEW YORK, NY & DENVER, CO: DHI Group, Inc. (NYSE: DHX) announced today it […]

Into a Cigar Account?

Steve’s breakdown: CigarClub.com just hired an advertising savvy exec as CMO and we suspect she’ll be taking this 2 year old onto the next level. That’s going to take a savvy agency. TAMPA, FL: Monthly cigar box subscription company CigarClub.com has hired industry veteran Shanda Lee as its new chief marketing officer. Lee has more than 20 […]

Here’s a good idea: Put a booze hound behind the CMO wheel of a driving client

Steve’s breakdown: Sometimes I just can’t. I just can’t understand what some companies are thinking. Even though Uber has seemed to sober-up from the days before Dara Khosrowshahi, they bring in a Jim Beam marketer. Okay, so here we are. They can’t keep on airing the CEO talking about how they have changed. They’re eventually going […]

Another reason to pitch Lyft

Steve’s breakdown: Last week we told you about the funding Lyft received now we have another reason to call a Lyft. They just bought Motivate. The company that runs Citi Bike’s in New York City. SAN FRANCISCO, CA: The Big Apple’s blue bikes are going pink. Ride-share app Lyft announced Monday that it’s buying Citi Bike’s parent […]

Another potential food client comes to America

Steve’s breakdown: HelloFresh has big goals and we all know big retail goals require big advertising plans. Say hello and see what’s what. NEW YORK, NY: HelloFresh will start selling meal kits in grocery stores, part of a larger trend in the online meal prep and delivery business. In a statement released Sunday, HelloFresh said […]

Iconic logistics company is due for an agency change

Steve’s breakdown: UPS just brought in a new CMO which is on top of another CMO they promoted last year. Couple that with the fact they haven’t had an agency review in almost ten years and this account could get interesting real soon. ATLANTA, GA: UPS (NYSE: UPS) today appointed Kevin Warren to the position of Chief […]

3 Words: American Kennel Club

Steve’s breakdown: That’s who’s trying to corner the market in doggie day care. Manhattan is their main market now but we see this spreading to every city so if you’re a dog person, AKC Canine Retreat is the client. James Tysseling is the chief operating officer. NEW YORK, NY: The next big real estate deals are […]

12 million members and nobody’s buying: DM Lead!

Steve’s breakdown: SilverSneakers is the big brand here and they need to activate some members. Can You Say Direct Marketing? Mr. Arra Yerganian is the new Chief Brand Officer and Donato Tramuto is the CEO. FRANKLIN, TN: Fitness program marketer Tivity Health has hired the top marketer from a $13 billion hospital system in California to be its […]

Jumping in the Job Game with 2 Feet & a Marketing Chief

Steve’s breakdown: Between Indeed and LinkedIn, premium services like TheLadders has to step up their efforts and hiring this marketing chief is a positive start. Now they should get rid of that ad agency that’s been hanging around for 8 years (Stein) and really start anew! NEW YORK, NY: Ladders, Inc., today announced the appointment of […]

Time to get into the match making game!

Steve’s breakdown: Bumble and Tinder are at each others throats but neither are really using advertising to win the fight. Well, they are a little bit. Tinder bought the URL https://tinder.com/bumble which is just cheep. Which is the point, these folks are using lawyers and not public opinion which can be swayed by YOU. So get in the […]

3 Fast Growing Franchise Brands Get CMO

Steve’s breakdown: Buzz Franchise Brands is on the move so you might as well ride the wave of growth representing one or all of their businesses. Angela Zelda Paules is the CMO and Bridget Cardillo is the Digital Marketing Manager and they can be reached at marketing@buzzfranchisebrands.com VIRGINIA BEACH, VA: Buzz Franchise Brands, parent company of Mosquito Joe, Pool […]

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