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Steve’s breakdown: Tax companies tend to get a new agency almost every year and that’s what we thought was going to happen here. See bottom of page . . . […]
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Steve’s breakdown: This happens every year at tax companies and H&R Block is no different. So jump on it & check in with TurboTax! [email protected] KANSAS CITY, MO: Tax season […]
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Steve’s breakdown: In August we wrote “Grubhub’s plunge to the bottom & how to fix them: Ad review” (see bottom of page) and in less than 5 months the company […]
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Steve’s breakdown: Back in the spring we saw Orkin’s new campaign and knew it was account killing creative. Making the Orkin employees look & sound like great experts might have […]
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Steve’s breakdown: “Grubhub’s plunge to the bottom: Employees reveal how the company dominated food delivery, then nearly lost it all to Uber Eats and DoorDash” is the head line but […]
Steve’s breakdown: Just Eat Takeaway.com, which includes GrubHub, is in a global media review and it seems the door is wide open so get in there and get global! Caution: […]
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Steve’s breakdown: One would think Edible Arrangements would have done pretty well over the pandemic but now they are looking for a CMO. (Job description below) The company brought on […]
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Steve’s breakdown: Postmates just got a huge shot in the advertising arm with Uber completing it’s acquisition of the company. They are keeping the brands separate but we believe there […]
Steve’s breakdown: FreshDirect just got a Dutch sugar daddy! Now it’s time to grow the brand to new markets and using a campaign about the love of food isn’t going […]
Steve’s breakdown: Airbnb has been loosing money but that’s not stopping them from going public. What will they do with the cash? They might do more campaigns like The Country […]
Steve’s breakdown: DoorDash is going public and we’re sure that will help but there are so many sides to this business that a steady hand in marketing should step in. […]
Steve’s breakdown: Sonic Automotive is the client and if digital retail is your game, you might want to contact Steve Wittman. CHARLOTTE, NC: Sonic Automotive ramped up its online retail […]
Steve’s breakdown: We say Freshly’s ad buy is $4.3 million because their 2020 sales is projected to be $430 million. You might not agree with that but I’d say it’s […]
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Steve’s breakdown: Tinybeans is a family photo sharing app that helps parents capture and organize their children’s life stories using photos, video, and written messages and now they are looking […]
Steve’s breakdown: Last week we published a list of types of companies that are booming during this pandemic and delivery services was near the top. Now GoPuff not only scored […]
Steve’s breakdown: It’s a great time to check in with UPS Store. With this store makeover, they are going to have to get the word out. And by judging by […]
Steve’s breakdown: The new CMO, Julie Cary, comes from the hospitality universe so that’s how she should be approached. Plus, we suspect they are going to go hard on loyalty […]
Steve’s breakdown: ModWash is an up and comer and we think making friends with the new CEO would be a great move. Firstly, he’ll be surprised you knew about his […]
Steve’s breakdown: Volta has a new CMO and you should introduce the agency whether you want the account or not. You see, Volta changing stations are free because their income […]
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Steve’s breakdown: LegalShield‘s CMO will be in charge of global marketing strategy and execution, including brand and performance marketing, community engagement, product marketing, advertising and customer lifecycle management. That’s a […]
Steve’s breakdown: Amsterdam-based delivery company to merge with Chicago-based platform in all-stock deal is the news but what are the implications? Big bucks and worldwide backup for Grubhub from Just […]
Steve’s breakdown: So Slice just landed $43 million in funding and you know some of that heading to the advertising budget. So get in line with your best ideas. These […]
Steve’s breakdown: United Parcel Service hasn’t had a good campaign in a while. Remember “What can brown do for you?” YIKES! Now they have spots that are all over the […]
Steve’s breakdown: Sorry for the pun but it’s almost 5 and I’m at the BrandWeek conference and my writing feels like a slow moving front through my brain. Dammit, I […]
Steve’s breakdown: Have you ever listened to a end-of-year financial conference call for a client for their investors? They often give away a lot of clues to what the plan […]
Steve’s breakdown: WeWork-owned Meetup loses chief marketer because maybe she never really told the story of the brand. It came out of the dust of 9/11 for friends to find […]
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