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Steve’s breakdown: Last week we told you about the funding Lyft received now we have another reason to call a Lyft. They just bought Motivate. The company that runs Citi Bike’s in...
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Steve’s breakdown: HelloFresh has big goals and we all know big retail goals require big advertising plans. Say hello and see what’s what. NEW YORK, NY: HelloFresh will start selling...
Steve’s breakdown: We’re talking about SnackNation here and they just received $12 million in funding and if they were smart, they spend some of that on smart, measurable digital marketing....
Steve’s breakdown: UPS just brought in a new CMO which is on top of another CMO they promoted last year. Couple that with the fact they haven’t had an agency...
Steve’s breakdown: That’s who’s trying to corner the market in doggie day care. Manhattan is their main market now but we see this spreading to every city so if you’re...
Steve’s breakdown: If this Global travel agency heard from you about their account review, they would sh*t-a-brick. Why? Because you’re not supposed to know about it because it’s originating from...
Steve’s breakdown: SilverSneakers is the big brand here and they need to activate some members. Can You Say Direct Marketing? Mr. Arra Yerganian is the new Chief Brand Officer and Donato Tramuto is...
Steve’s breakdown: Between Indeed and LinkedIn, premium services like TheLadders has to step up their efforts and hiring this marketing chief is a positive start. Now they should get rid...
Steve’s breakdown: So Uber is buying the electric bicycle startup JUMP Bikes and they have no agency. And that’s not all, this bike sharing segment is exploding. We even have one operating in...
Steve’s breakdown: Bumble and Tinder are at each others throats but neither are really using advertising to win the fight. Well, they are a little bit. Tinder bought the URL https://tinder.com/bumble which is...
Steve’s breakdown: Buzz Franchise Brands is on the move so you might as well ride the wave of growth representing one or all of their businesses. Angela Zelda Paules is the CMO and Bridget...
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Steve’s breakdown: Yeah! Airbnb just lost its global marketing lead while it’s still looking for the replacement for their CMO. At least now you know who to call: The CEO....
Steve’s breakdown: Sun Basket was just delivered $42 million by investors so who’s going to do their advertising now that they have the cash? Amy Endemann at amy@sunbasket.com is Head of Marketing...
Steve’s breakdown: Shipt is the company and the deep pockets is Target. They are going to have to get the word out and there’s no word on who’s doing the advertising for...
Steve’s breakdown: CarAdvise markets its mobile care service to Auto Shops, Car Dealerships, Insurance companies and many more. Then those companies offer CarAdvise to their customers. It would be a great...
Steve’s breakdown: Digital marketing is what’s needed at Instacart and Unata now that they are joining forces and it looks as if they are doing thing in-house. There’s another reason to say...
Steve’s breakdown: Frozen food is back big time with the logic and service of Daily Harvest. Now they hired an agency guy from Laird + Partners to take on the CMO position....
Steve’s breakdown: Rent-A-Center is talking about exploring “strategic alternatives” and they have had the same agencies since 2005 so – – – there you go. PLANO, TX: The chief executive of Rent-A-Center...
Steve’s breakdown: DIRECTV exec gets CMO job at GoHealth. Think, literally, direct marketing on this one. Hard core direct marketing. CHICAGO, IL: GoHealth, the leading health insurance technology and services platform, today announced...
Steve’s breakdown: Shipt was just bought by Target but will continue shipping for other retailers. This means the brand stays and the account will was likely grow and probably change hands. BIRMINGHAM,...
Steve’s breakdown: Campbell’s is just starting an online soup delivery and we believe they are going to be very careful about this launch. In another words, they are not just...
Steve’s breakdown: The main line in this article about Blue Apron is “If it cuts back on marketing spend — as it did in its most recent quarter — it loses customers.”...
Steve’s breakdown: Last night was spent at Monmouth University to hear 4 companies pitch their business to a room full of investors and we think there are some possible leads...
Steve’s breakdown: Lots of cash is going to be thrown at PupBox via Petco so you might as well get in line for the account. It seems to be the future of...
Steve’s breakdown: NASA is working with Uber on its flying taxi project but who’s handling communications? If I were you, I’d say “me”. Uber partnered with NASA on it its...
Steve’s breakdown: On August 28th, our headline was “Start revving up your engines for this expected ad review“. We hope you were listening because then you’d already be in this...
Steve’s breakdown: 8×8 just brought on 3 marketing execs from HP, IBM and OneOnline and with a $4 million budget we expect them to hit the ground running. Their number...
Steve’s breakdown: HelloFresh is the company and they’re gunning for Blue Apron. As you can see from the featured video, their advertising is completely forgettable and generic for the category. Give’m a...
Steve’s breakdown: Silvernest is the company and Barbara O’Connor is the new CMO. And if you’re still doing baby boomer advertising, this client is for you. It’s a roommate-matching business just for them!! ...
Steve’s breakdown: Office Depot’s purchase of CompuCom Systems will probably spark a review of how to marketing the company’s services. CompuCom Systems currently does not have an AOR. DALLAS, TX: Office Depot took a first...
Steve’s breakdown: Parcel is the company and Walmart has the pockets to make it a major payer. BROOKLYN, NY: Walmart.com will soon begin offering same-day delivery to some customers in New York City, and it...
Steve’s breakdown: KeyMe is the company and it’s brilliant. There’s a new CMO so the door is open for a reason to call. NEW YORK, NY: KeyMe, a New York City-based tech startup...
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Steve’s breakdown: We’ve got a P&Ger coming to Hertz as the CMO. Hard to say what she will do but I bet it’ll be different! Check into it. ESTRO, FL:...
Steve’s breakdown: The man who bounced from Target to Uber just to get bounced has landed at H&R Block as CEO. We suspect him to want to put his “retail” mark on...
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Steve’s breakdown: Blue Apron has gone public and will have lots of cash for more serious advertising. It’s worth looking into. Jared Cluff is the CMO and can be reached at jared@blueapron.com. NEW...
Steve’s breakdown: Wegmans has big fans but they are not really doing anything to allure non-wegmans customers with this launch. Time to bring in your e-commerce marketing A-Team. ROCHESTER, NY:...
Steve’s breakdown: Some might think it’s Best Buy but we believe it’s the company handling all the short term rentals for Best Buy: Lupoid They’re small but clearly ready to take...
Steve’s breakdown: We love first CMOs because that means the company is getting serious about marketing. So give the guy a ring at 313-271-9300. ALLEN PARK, MI: Belle Tire Distributors Inc....