Industry: Consumer Services

Global Media Review Nobody Wants In To

August 3, 2021

Steve’s breakdown: Just Eat Takeaway.com, which includes GrubHub, is in a global media review and it seems the door is wide open so get in there and get global! Caution: There are a lot of brands and people and locations involved with this whole situation. For instance, take a look at who’s list as employees […]

Unicorn’s $1 billion raise will fund global growth: Ad review expected

August 2, 2021

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Launching in the US is going to require advertising: Delivery company

May 25, 2021

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Will bad blood on Wall Street start an ad review?

May 20, 2021

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Bellhop Has New Headliners: Worth a Congrats

May 7, 2021

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It’s almost a blank brand slate but now with cash

April 7, 2021

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Take an over promising Super Bowl spot + a new CMO = New Creative Needed

March 31, 2021

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Old school food delivery company seeks CMO: Very Curious

March 22, 2021

Steve’s breakdown: One would think Edible Arrangements would have done pretty well over the pandemic but now they are looking for a CMO. (Job description below) The company brought on a new chief marketing officer in November of 2017 and hired digital agency T3 to rebuild its digital presence in 2019. Both are gone. In […]

Dating app makes money makes: Ad review next?

January 19, 2021

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Online Grocery Lead

January 5, 2021

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New owner could = new advertising

December 2, 2020

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Favorite Grocery Brand has room for Bigger Budgets & Better Creative

November 19, 2020

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Bringing back a high flying brand might require a new agency

November 17, 2020

Steve’s breakdown: Airbnb has been loosing money but that’s not stopping them from going public. What will they do with the cash? They might do more campaigns like The Country Pub Project. It’s cheap and delivers results. But we really think they’ll do is hire a new ad agency so get on the horn. Some […]

So many stakeholders need a cohesive message

November 16, 2020

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Car dealer going e-commerce is going to take a major pivot on advertising

November 5, 2020

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Valuing meal delivery’s ad buy at $4.3 Million

November 5, 2020

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Storage company desperately needs creative

October 27, 2020

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Family photo app reveals its marketing strategy

October 27, 2020

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Delivery service just scored BIG funding: Bigger advertising should be next

October 12, 2020

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This leading retailer is giving its stores a makeover: Advertising Next?

October 2, 2020

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1,150 location wellness franchisor looks to be going “loyalty marketing”

September 16, 2020

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Ground-floor Car Wash Chain Opportunity

September 11, 2020

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Car Charging Company (AKA Green) Lead

August 25, 2020

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Most of this delivery service’s funding will go into marketing including TV: Agency?

August 24, 2020

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Legal client’s 1st CMO is ready for your opening statement

July 1, 2020

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How about a delivery service going global? Interested?

June 11, 2020

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Who doesn’t love independent pizzerias? If that’s you, pass on this

May 13, 2020

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Outsider becomes CEO: We’re hoping she’ll take care of advertising

March 13, 2020

Steve’s breakdown: United Parcel Service hasn’t had a good campaign in a while. Remember “What can brown do for you?” YIKES! Now they have spots that are all over the place strategically speaking. Hopefully this spring will bring with it a breathe of fresh air in advertising. SANDY SPRINGS, GA: United Parcel Service Inc. said […]

Bringing back the CMO position by Storm

March 4, 2020

Steve’s breakdown: Sorry for the pun but it’s almost 5 and I’m at the BrandWeek conference and my writing feels like a slow moving front through my brain. Dammit, I did it again! Anyway, AccuWeather got rid of the CMO position and brought it back. (Just like Coca-Cola did) Anyway, what a perfect time to […]

Has the client considered running some billboard ads?

February 19, 2020

Steve’s breakdown: Have you ever listened to a end-of-year financial conference call for a client for their investors? They often give away a lot of clues to what the plan to do with advertising. Here a link to the one Blue Apron did this morning. BTW: Here’s the Wall Street Journal’s take on the company […]

Did this CMO get canned for not telling the brands story?

January 9, 2020

Steve’s breakdown: WeWork-owned Meetup loses chief marketer because maybe she never really told the story of the brand. It came out of the dust of 9/11 for friends to find friends and to make new one through the need to connect after that horrible event. Just sayin’. NEW YORK, NY: The chief marketing officer of […]

$4 billion gots to have an ad review budgeted

November 21, 2019

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Data breach might have their new ad agency wondering whether to stick around

October 2, 2019

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Birth of a storage client

September 26, 2019

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Agencies will either not deal with this or fall through the cracks

September 16, 2019

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$40M can do something special for this Robot Company if you get my drift

August 22, 2019

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Ratti Report hits another HomeRun: DoorDash went into review as predicted (free to see)

August 22, 2019

Steve’s breakdown: Earlier this year and again 3 weeks ago, we said this account was destined for an account review (see our posts below) and here we are. The announcement of Martin winning the account. Please folks, keep an eye on our forecasted reviews everyday!!! That’s what you’re paying for ( in addition to all […]