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Steve's breakdown: Ashley Leduc, Zipcar’s corporate communications manager is handling the review The Boston-based company does not have an incumbent agency so it's open season BOSTON, MA: Car-sharing company Zipcar...
Steve's breakdown: "Uber Hires Google Exec As VP Of Global Marketing Just Weeks After Massive Layoffs" is the headline but what's up with the total reorg. Worth looking into. Especially...
Steve's breakdown: Sometimes it's just the category that a prospective client lives that makes it worth hunt. This is one of those clients. SEATTLE, WA: Rover.com, the world’s largest network...
Steve's breakdown: "Two Top Uber Executives Are Out as C.E.O. Consolidates Power" is the headline and it makes us wonder if their agency roster can hold on to the account...
Steve's breakdown: As we mentioned last month, Lyft is dumping the CMO position and is splitting it up in two. Heather Freeland, a former Facebook global marketing executive, will take...
Steve's breakdown: When it rains it pours. Take a double look at Anthony's! Sun Basket Appoints New Chief Marketing Officer (CMO) and Chief Financial Officer (CFO) Top Silicon Valley Executives...
Steve's breakdown: So there no more CMO job at Lyft which means the winds of change could still be blowing. Check it out with these two. Heather Freeland, formerly Facebook’s...
Steve's breakdown: Purple Carrot has been purchased but they with get an additional $17 million if the company hits unspecified financial goals, or earn-outs, by 2021. That's a lot of...
Steve's breakdown: The new business, called Nuuly, will be run as a separate entity by David Hayne, chief digital officer at Urban Outfitters and son of the company’s co-founder and...
Steve's breakdown: Here's an inside Kozmo.com's online grocery comeback. They say this time is different. We wonder if that includes advertising plan. Barnaby Montgomery is the man to ask. LOS...
Steve's breakdown: These guys launched yesterday so give them a hearty "congratulations" with you first call and they'll never forget you. BROOKLYN, NY: Mosaic Foods, a meal subscription startup offering...
Steve's breakdown: "Blue Apron Inches Toward Profitability under New CEO" is the headline but they had to lose a bunch of customer to do it. Why? Because advertising was one...
Steve's breakdown: The headline is: Ancestry.com pulls tone-deaf ad that romanticizes why black Americans have white lineage while not taking rape into account. The agency that made the spot is...
Steve's breakdown: We keep an eye on new campaigns by new ad agencies and this one looks to have missed the mark. Like, why is that sushi being served in...
Steve's breakdown: The Music & Arts unit of Guitar Center has a new President and it looks as if they will be leaning on him to lift the entire company. Those...
Steve's breakdown: Sometimes we like to look across the pond for clues to what could be coming this way. Here are the reviews of Virgin Experience Day & Mattel. LONDON,...
Steve's breakdown: Kraft Heinz' $100 million venture capital fund, Evolv Ventures, is backing San Francisco-based GrubMarket as its initial investment. GrubMarket is a farm-to-table food delivery service that sources organic and local...
https://www.youtube.com/watch?v=P3S2tWy0d5Q Steve's breakdown: You're going to have to jump on this one if you want in. Sherrill Kaplan is leading the review and she's at skaplan@zipcar.com BOSTON, MA: Auto-sharing company Zipcar is seeking...
https://www.youtube.com/watch?v=RePoVI440lc Steve's breakdown: This sounds like it's going to explode. (in a good way) Delivered freshly made, nutritious, ready-to-eat baby, toddler and kid meals. WHAT-WHAT? How many Moms do you know want...
Steve's breakdown: Electric Scooter Company Lime hires first CMO, Duke Stump, veteran of Lululemon and Nike and the company will never be the same. Jump on and roll with the brand! SAN...
Steve's breakdown: McDonald's delivery is blowing up but they are not there yet from a national advertising campaign standpoint. Here's the direct quote from the CEO. "McDonald’s hasn’t invested in...
https://www.youtube.com/watch?v=t-2x2bEVQW0 Steve's breakdown: From 10 to over 1200 stores. That's what happened when Kristy Ferguson was at Edible Arrangements. Clearly that's what Junkluggers is looking for and you know an ad agency has to...
Steve's breakdown: DoorDash's expanded footprint into all 50 states has to spark an ad agency review. How else will they get the word out. Jen Rapp at jen@doordash.com is the VP...
Steve's breakdown: Small accounts are people too! Kum & Go Picks CMO (Only in Iowa can you get away with a name like this . . .) WEST DES MOINES,...
Steve's breakdown: We're calling this one for sure. There's no way they keep an expensive agency like Droga5 now that Blue Apron is a Penny Stock!! Jared Cluff at jared@blueapron.com and...
Steve's breakdown: Here's a quick list of marketing positions you might want to check into. Maybe you know someone for a spot or maybe you're looking for an excuse to...
Steve's breakdown: So it seems people have not taken to the idea of a sex doll brothels. One opened up in Houston and it got raided. The article below about...
https://www.youtube.com/watch?v=hh3n40QeMcU Steve's breakdown: Sometimes we just wonder what happened to an account. That's the deal with Maaco and their almost perfect hashtag #Maacover. Maybe it way so perfect when they...
https://www.youtube.com/watch?v=0Bm2ooPWrcE Steve's breakdown: Fair is the company and The Burnett Collective is handling the pitch so make sure your creds are up to date over there. Good Luck! SANTA MONICA, CA:...
Steve's breakdown: Same-day delivery company Deliv raised $40 million in its latest funding round so now their a big-boy company. "Pitch Please" MENLO, PARK, CA: Deliv Inc, an Uber-like startup that...
Steve's breakdown: We've said for year is you can help a client fill a marketing position, there's a good chance you'll get the account. This one is for UberEats The...
https://www.youtube.com/watch?time_continue=1&v=ro02H565Czk Steve's breakdown: Great Clips is the client and Ark Advisors is the search consultancy that's handling the review so make sure your credentials are up to date over there! MINNEAPOLIS, MN: Great...
Steve's breakdown: Michelle Marian is now the CMO responsible for digital marketing strategy, demand generation and branding for career sites: Dice, eFinancialCareers and ClearanceJobs. We suspect spending in those areas will grow as...
Steve's breakdown: CigarClub.com just hired an advertising savvy exec as CMO and we suspect she'll be taking this 2 year old onto the next level. That's going to take a savvy agency....
https://www.youtube.com/watch?v=WMZyw5lPKgE Steve's breakdown: Sometimes I just can't. I just can't understand what some companies are thinking. Even though Uber has seemed to sober-up from the days before Dara Khosrowshahi, they bring...
Steve's breakdown: We got another Marketing Executive report for ya. Please let us know if this "list format" is working for ya. More bang but maybe more work for you...
Steve's breakdown: DoorDash is making it happen and now with this next $250 million investment, we see an opportunity for them to hit their mark of 2,000 cities with real...
Steve's breakdown: Last week we told you about the funding Lyft received now we have another reason to call a Lyft. They just bought Motivate. The company that runs Citi Bike's in...
Steve's breakdown: The ex-Googler is also an ex-Digitas exec who knows the ways of the agency side. Which means she speaks your language so the conversation will be that much...
Steve's breakdown: HelloFresh has big goals and we all know big retail goals require big advertising plans. Say hello and see what's what. NEW YORK, NY: HelloFresh will start selling...
Steve's breakdown: We're talking about SnackNation here and they just received $12 million in funding and if they were smart, they spend some of that on smart, measurable digital marketing....
https://www.youtube.com/watch?v=JTzYNXWZHCU Steve's breakdown: UPS just brought in a new CMO which is on top of another CMO they promoted last year. Couple that with the fact they haven't had an...
Steve's breakdown: That's who's trying to corner the market in doggie day care. Manhattan is their main market now but we see this spreading to every city so if you're...
https://www.youtube.com/watch?v=AcT2_dSJQg4 Steve's breakdown: If this Global travel agency heard from you about their account review, they would sh*t-a-brick. Why? Because you're not supposed to know about it because it's originating...
https://www.youtube.com/watch?time_continue=63&v=VpjsvwnxnZk Steve's breakdown: SilverSneakers is the big brand here and they need to activate some members. Can You Say Direct Marketing? Mr. Arra Yerganian is the new Chief Brand Officer and Donato Tramuto...
Steve's breakdown: Between Indeed and LinkedIn, premium services like TheLadders has to step up their efforts and hiring this marketing chief is a positive start. Now they should get rid...
Steve's breakdown: So Uber is buying the electric bicycle startup JUMP Bikes and they have no agency. And that's not all, this bike sharing segment is exploding. We even have one operating in...
Steve's breakdown: Bumble and Tinder are at each others throats but neither are really using advertising to win the fight. Well, they are a little bit. Tinder bought the URL https://tinder.com/bumble which is...
Steve's breakdown: Buzz Franchise Brands is on the move so you might as well ride the wave of growth representing one or all of their businesses. Angela Zelda Paules is the CMO and Bridget...
Steve's breakdown: JDog welcomes Suzanne Harris as Chief Marketing Officer. The seasoned marketer is to drive awareness of American-owned, brand pursuing aggressive nationwide expansion. As far as we can see, these guys...
Steve's breakdown: AAR Partners is handling the Ancestry.com ad agency search so make sure your credentials are up to date over there . . . and everywhere else. Some of the most sought-after accounts go...
Steve's breakdown: MONI Smart Security just licensed the name BRINKS, you know - the guys with the armored trucks, and now they have to launch the brand. This will be the biggest marketing push...
Steve's breakdown: Two words: Stage Two. That's when they are going to be hiring an ad agency but they have to fill the CMO position first. Help them find the...
https://vimeo.com/99183702 Steve's breakdown: Avis is reviewing their Euro ad account but WAIT, there's more. They are "also looking at consolidating the business globally". So which is it? Doesn't matter because...
Steve's breakdown: Yeah! Airbnb just lost its global marketing lead while it's still looking for the replacement for their CMO. At least now you know who to call: The CEO....
Steve's breakdown: Sun Basket was just delivered $42 million by investors so who's going to do their advertising now that they have the cash? Amy Endemann at amy@sunbasket.com is Head of Marketing...
Steve's breakdown: Shipt is the company and the deep pockets is Target. They are going to have to get the word out and there's no word on who's doing the advertising for...
Steve's breakdown: CarAdvise markets its mobile care service to Auto Shops, Car Dealerships, Insurance companies and many more. Then those companies offer CarAdvise to their customers. It would be a great...
Steve's breakdown: Digital marketing is what's needed at Instacart and Unata now that they are joining forces and it looks as if they are doing thing in-house. There's another reason to say...
Steve's breakdown: Frozen food is back big time with the logic and service of Daily Harvest. Now they hired an agency guy from Laird + Partners to take on the CMO position....
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