Industry: Consumer Services

Global Media Review Nobody Wants In To

Steve’s breakdown: Just Eat Takeaway.com, which includes GrubHub, is in a global media review and it seems the door is wide open so get in there and get global! Caution: There are a lot of brands and people and locations involved with this whole situation. For instance, take a look at who’s list as employees […]

Old school food delivery company seeks CMO: Very Curious

Steve’s breakdown: One would think Edible Arrangements would have done pretty well over the pandemic but now they are looking for a CMO. (Job description below) The company brought on a new chief marketing officer in November of 2017 and hired digital agency T3 to rebuild its digital presence in 2019. Both are gone. In […]

Online Grocery Lead

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Car Charging Company (AKA Green) Lead

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Outsider becomes CEO: We’re hoping she’ll take care of advertising

Steve’s breakdown: United Parcel Service hasn’t had a good campaign in a while. Remember “What can brown do for you?” YIKES! Now they have spots that are all over the place strategically speaking. Hopefully this spring will bring with it a breathe of fresh air in advertising. SANDY SPRINGS, GA: United Parcel Service Inc. said […]

Bringing back the CMO position by Storm

Steve’s breakdown: Sorry for the pun but it’s almost 5 and I’m at the BrandWeek conference and my writing feels like a slow moving front through my brain. Dammit, I did it again! Anyway, AccuWeather got rid of the CMO position and brought it back. (Just like Coca-Cola did) Anyway, what a perfect time to […]

Has the client considered running some billboard ads?

Steve’s breakdown: Have you ever listened to a end-of-year financial conference call for a client for their investors? They often give away a lot of clues to what the plan to do with advertising. Here a link to the one Blue Apron did this morning. BTW: Here’s the Wall Street Journal’s take on the company […]

Did this CMO get canned for not telling the brands story?

Steve’s breakdown: WeWork-owned Meetup loses chief marketer because maybe she never really told the story of the brand. It came out of the dust of 9/11 for friends to find friends and to make new one through the need to connect after that horrible event. Just sayin’. NEW YORK, NY: The chief marketing officer of […]

PR Review in the Auto Biz

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As if you don’t want a pet account

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Whoops! Gross creative alert!

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Great growth potential client gets CMO

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YUGE Delivery Account In The Making!

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