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Steve’s breakdown: Earlier this year and again 3 weeks ago, we said this account was destined for an account review (see our posts below) and here we are. The announcement of Martin winning the account. Please folks, keep an eye on our forecasted reviews everyday!!! That’s what you’re paying for ( in addition to all […]
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Steve’s breakdown: Here’s a quick list of marketing positions you might want to check into. Maybe you know someone for a spot or maybe you’re looking for an excuse to call one of these companies. Job Vacancies Executive Director, Chief Marketing Officer Lenovo Chicago, IL Global Head (CMO) of Print Marketing HP Palo Alto, CA […]
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Steve’s breakdown: Sometimes we just wonder what happened to an account. That’s the deal with Maaco and their almost perfect hashtag #Maacover. Maybe it way so perfect when they executed the campaign it got lost. Maybe they just need a #DoOver. Here’s the story the New York Times published when they launched #Maacover with so much […]
Steve’s breakdown: Fair is the company and The Burnett Collective is handling the pitch so make sure your creds are up to date over there. Good Luck! SANTA MONICA, CA: Upstart vehicle subscription brand Fair has launched an agency review as it prepares to go national and boost its marketing spending. The brand, whose investors include BMW, […]
Steve’s breakdown: Same-day delivery company Deliv raised $40 million in its latest funding round so now their a big-boy company. “Pitch Please” MENLO, PARK, CA: Deliv Inc, an Uber-like startup that uses a fleet of contract drivers to pick up online orders from stores and malls for a fee, said it has raised $40 million in […]
Steve’s breakdown: We’ve said for year is you can help a client fill a marketing position, there’s a good chance you’ll get the account. This one is for UberEats The job description is below. SAN FRANCISCO, CA: Company Description Uber Eats is the food delivery brand within Uber and launched as its own app in […]
Steve’s breakdown: Great Clips is the client and Ark Advisors is the search consultancy that’s handling the review so make sure your credentials are up to date over there! MINNEAPOLIS, MN: Great Clips, which describes itself as the world’s largest salon brand, is in the midst of a review of its North America media buying and planning account, […]
Steve’s breakdown: Michelle Marian is now the CMO responsible for digital marketing strategy, demand generation and branding for career sites: Dice, eFinancialCareers and ClearanceJobs. We suspect spending in those areas will grow as well as the company taking a second look at their present agency roster. NEW YORK, NY & DENVER, CO: DHI Group, Inc. (NYSE: DHX) announced today it […]
Steve’s breakdown: CigarClub.com just hired an advertising savvy exec as CMO and we suspect she’ll be taking this 2 year old onto the next level. That’s going to take a savvy agency. TAMPA, FL: Monthly cigar box subscription company CigarClub.com has hired industry veteran Shanda Lee as its new chief marketing officer. Lee has more than 20 […]
Steve’s breakdown: Sometimes I just can’t. I just can’t understand what some companies are thinking. Even though Uber has seemed to sober-up from the days before Dara Khosrowshahi, they bring in a Jim Beam marketer. Okay, so here we are. They can’t keep on airing the CEO talking about how they have changed. They’re eventually going […]
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Steve’s breakdown: DoorDash is making it happen and now with this next $250 million investment, we see an opportunity for them to hit their mark of 2,000 cities with real advertising. Who’s up to the challenge? SAN FRANCISCO, CA: Meal delivery service DoorDash Inc raised $250 million in a new round of funding co-led by […]
Steve’s breakdown: Last week we told you about the funding Lyft received now we have another reason to call a Lyft. They just bought Motivate. The company that runs Citi Bike’s in New York City. SAN FRANCISCO, CA: The Big Apple’s blue bikes are going pink. Ride-share app Lyft announced Monday that it’s buying Citi Bike’s parent […]
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Steve’s breakdown: HelloFresh has big goals and we all know big retail goals require big advertising plans. Say hello and see what’s what. NEW YORK, NY: HelloFresh will start selling meal kits in grocery stores, part of a larger trend in the online meal prep and delivery business. In a statement released Sunday, HelloFresh said […]
Steve’s breakdown: We’re talking about SnackNation here and they just received $12 million in funding and if they were smart, they spend some of that on smart, measurable digital marketing. Wouldn’t you say. CULVER CITY, CA: SnackNation, a US-based healthy snack delivery service, has raised US$12m in Series B funding. The tech-enabled firm said it […]
Steve’s breakdown: UPS just brought in a new CMO which is on top of another CMO they promoted last year. Couple that with the fact they haven’t had an agency review in almost ten years and this account could get interesting real soon. ATLANTA, GA: UPS (NYSE: UPS) today appointed Kevin Warren to the position of Chief […]
Steve’s breakdown: That’s who’s trying to corner the market in doggie day care. Manhattan is their main market now but we see this spreading to every city so if you’re a dog person, AKC Canine Retreat is the client. James Tysseling is the chief operating officer. NEW YORK, NY: The next big real estate deals are […]
Steve’s breakdown: If this Global travel agency heard from you about their account review, they would sh*t-a-brick. Why? Because you’re not supposed to know about it because it’s originating from New Zealand. But the good news is they have an office in California! 866-591-7390 ANAHEIM, CA: Tour operator Contiki is seeking a creative agency to work […]
Steve’s breakdown: SilverSneakers is the big brand here and they need to activate some members. Can You Say Direct Marketing? Mr. Arra Yerganian is the new Chief Brand Officer and Donato Tramuto is the CEO. FRANKLIN, TN: Fitness program marketer Tivity Health has hired the top marketer from a $13 billion hospital system in California to be its […]
Steve’s breakdown: Between Indeed and LinkedIn, premium services like TheLadders has to step up their efforts and hiring this marketing chief is a positive start. Now they should get rid of that ad agency that’s been hanging around for 8 years (Stein) and really start anew! NEW YORK, NY: Ladders, Inc., today announced the appointment of […]
Steve’s breakdown: So Uber is buying the electric bicycle startup JUMP Bikes and they have no agency. And that’s not all, this bike sharing segment is exploding. We even have one operating in our small city of Asbury Park. Zagster. AND THEIR ADVERTISING IS SO LAME!! There’s also Motivate, BCycle and Spin. Pick one and ride. SAN FRANCISCO, CA: Ride-hailing […]
Steve’s breakdown: Bumble and Tinder are at each others throats but neither are really using advertising to win the fight. Well, they are a little bit. Tinder bought the URL https://tinder.com/bumble which is just cheep. Which is the point, these folks are using lawyers and not public opinion which can be swayed by YOU. So get in the […]
Steve’s breakdown: Buzz Franchise Brands is on the move so you might as well ride the wave of growth representing one or all of their businesses. Angela Zelda Paules is the CMO and Bridget Cardillo is the Digital Marketing Manager and they can be reached at marketing@buzzfranchisebrands.com VIRGINIA BEACH, VA: Buzz Franchise Brands, parent company of Mosquito Joe, Pool […]