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Steve’s breakdown: In August we wrote “Grubhub’s plunge to the bottom & how to fix them: Ad review” (see bottom of page) and in less than 5 months the company hired and new agency for creative (see link) and now we hear they went into full ad review and have announced the winner. (see article […]
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Steve’s breakdown: Back in the spring we saw Orkin’s new campaign and knew it was account killing creative. Making the Orkin employees look & sound like great experts might have given the company a moral boost but did it do anything for sales? Clearly not because they just hired DDB. The announcement is below – […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: “Grubhub’s plunge to the bottom: Employees reveal how the company dominated food delivery, then nearly lost it all to Uber Eats and DoorDash” is the head line but we think there’s a bunch of clues in here on how to pitch the business. Read on . . . there’s a lot here but […]
Steve’s breakdown: Just Eat Takeaway.com, which includes GrubHub, is in a global media review and it seems the door is wide open so get in there and get global! Caution: There are a lot of brands and people and locations involved with this whole situation. For instance, take a look at who’s list as employees […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: One would think Edible Arrangements would have done pretty well over the pandemic but now they are looking for a CMO. (Job description below) The company brought on a new chief marketing officer in November of 2017 and hired digital agency T3 to rebuild its digital presence in 2019. Both are gone. In […]
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Steve’s breakdown: Postmates just got a huge shot in the advertising arm with Uber completing it’s acquisition of the company. They are keeping the brands separate but we believe there will be some changes at the top of marketing for Postmates. SAN FRANCISCO, CA: Uber completed its acquisition of Postmates Monday and the companies have begun […]
Steve’s breakdown: FreshDirect just got a Dutch sugar daddy! Now it’s time to grow the brand to new markets and using a campaign about the love of food isn’t going to cut it! David McInerney is the CEO and Tammy Berentson is the CMO. NEW YORK, NY: Ahold Delhaize, the Netherlands-based owner of US supermarket […]
Steve’s breakdown: Airbnb has been loosing money but that’s not stopping them from going public. What will they do with the cash? They might do more campaigns like The Country Pub Project. It’s cheap and delivers results. But we really think they’ll do is hire a new ad agency so get on the horn. Some […]
Steve’s breakdown: DoorDash is going public and we’re sure that will help but there are so many sides to this business that a steady hand in marketing should step in. We’re talking about messaging being in lockstep with the DoorDash employees, the restaurants, the management and now shareholders. Not a small task. SAN FRANCISCO, CA: […]
Steve’s breakdown: Sonic Automotive is the client and if digital retail is your game, you might want to contact Steve Wittman. CHARLOTTE, NC: Sonic Automotive ramped up its online retail efforts with three executive moves announced Friday. The retailer has hired its first-ever chief digital retail officer, bringing in former Hertz executive Steve Wittman, as […]
Steve’s breakdown: We say Freshly’s ad buy is $4.3 million because their 2020 sales is projected to be $430 million. You might not agree with that but I’d say it’s close with Nestlé as the new owners. Michael Wystarch is a CEO & co-founder of Freshly’s and he’s now ready to “really hit the gas […]
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Steve’s breakdown: Tinybeans is a family photo sharing app that helps parents capture and organize their children’s life stories using photos, video, and written messages and now they are looking for a CMO. Here’s the job description. Use it as a pitch blueprint. NEW YORK, NY: Tinybeans is a publicly-traded tech company that is in […]
Steve’s breakdown: Last week we published a list of types of companies that are booming during this pandemic and delivery services was near the top. Now GoPuff not only scored $380 million, it has a bunch of new executives. So perfect timing to introduce the agency! They have a TikTok campaign going but we think […]
Steve’s breakdown: It’s a great time to check in with UPS Store. With this store makeover, they are going to have to get the word out. And by judging by their present creative, a whole new campaign & possibly agency will be required. SAN DIEGO, CA: The nation’s largest shipping, postal, print and business services […]
Steve’s breakdown: The new CMO, Julie Cary, comes from the hospitality universe so that’s how she should be approached. Plus, we suspect they are going to go hard on loyalty marketing so if that’s your game, put some slippers on and get crack’en. SCOTTSDALE, AZ: Massage Envy, the nation’s No. 1 provider of massage and skin […]
Steve’s breakdown: ModWash is an up and comer and we think making friends with the new CEO would be a great move. Firstly, he’ll be surprised you knew about his new job. Secondly, he’ll be real talkative able the business. Give it a go! CHATTANOOGA, TN: ModWash, a new express car wash operator, today announced the […]
Steve’s breakdown: Volta has a new CMO and you should introduce the agency whether you want the account or not. You see, Volta changing stations are free because their income comes from advertising. But you really should want another (or 1st) green client on the roster. Plus it’ll look good when you pitch “that” car […]
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Steve’s breakdown: LegalShield‘s CMO will be in charge of global marketing strategy and execution, including brand and performance marketing, community engagement, product marketing, advertising and customer lifecycle management. That’s a pretty detailed case load for you to follow when pitching. ADA, OK: LegalShield, the world’s leading provider of affordable legal and privacy protection plans, announced […]
Steve’s breakdown: Amsterdam-based delivery company to merge with Chicago-based platform in all-stock deal is the news but what are the implications? Big bucks and worldwide backup for Grubhub from Just Eat Takeaway.com to give them confidence to aggressively continue growth and we love that attitude in the ad new biz world. So look for Grubhub […]
Steve’s breakdown: So Slice just landed $43 million in funding and you know some of that heading to the advertising budget. So get in line with your best ideas. These guys aren’t foolin’ around. Capisce? BTW: They’re looking for a SVP of Marketing NEW YORK, NY: Slice, the all-in-one ordering and marketing tech platform for […]
Steve’s breakdown: United Parcel Service hasn’t had a good campaign in a while. Remember “What can brown do for you?” YIKES! Now they have spots that are all over the place strategically speaking. Hopefully this spring will bring with it a breathe of fresh air in advertising. SANDY SPRINGS, GA: United Parcel Service Inc. said […]
Steve’s breakdown: Sorry for the pun but it’s almost 5 and I’m at the BrandWeek conference and my writing feels like a slow moving front through my brain. Dammit, I did it again! Anyway, AccuWeather got rid of the CMO position and brought it back. (Just like Coca-Cola did) Anyway, what a perfect time to […]
Steve’s breakdown: Have you ever listened to a end-of-year financial conference call for a client for their investors? They often give away a lot of clues to what the plan to do with advertising. Here a link to the one Blue Apron did this morning. BTW: Here’s the Wall Street Journal’s take on the company […]
Steve’s breakdown: WeWork-owned Meetup loses chief marketer because maybe she never really told the story of the brand. It came out of the dust of 9/11 for friends to find friends and to make new one through the need to connect after that horrible event. Just sayin’. NEW YORK, NY: The chief marketing officer of […]
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Steve’s breakdown: Earlier this year and again 3 weeks ago, we said this account was destined for an account review (see our posts below) and here we are. The announcement of Martin winning the account. Please folks, keep an eye on our forecasted reviews everyday!!! That’s what you’re paying for ( in addition to all […]
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