Another reason to pitch Lyft

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Another potential food client comes to America

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Iconic logistics company is due for an agency change

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3 Words: American Kennel Club

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12 million members and nobody’s buying: DM Lead!

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Time to get into the match making game!

Steve’s breakdown: Bumble and Tinder are at each others throats but neither are really using advertising to win the fight. Well, they are a little bit. Tinder bought the URL https://tinder.com/bumble which is...

3 Fast Growing Franchise Brands Get CMO

Steve’s breakdown: Buzz Franchise Brands is on the move so you might as well ride the wave of growth representing one or all of their businesses. Angela Zelda Paules is the CMO and Bridget...

Reviews are Afoot: Are Your Creds Up To Date?

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Account Review in Home Security

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Why pitch DineOutWith.Us?

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Food biz loves agency folks but has no agency

Steve’s breakdown: Frozen food is back big time with the logic and service of Daily Harvest. Now they hired an agency guy from Laird + Partners to take on the CMO position....

If there was a time to pounce . . .

Steve’s breakdown: Rent-A-Center is talking about exploring “strategic alternatives” and they have had the same agencies since 2005 so – – – there you go. PLANO, TX: The chief executive of Rent-A-Center...

Health insurance technology platform’s new CMO

Steve’s breakdown: DIRECTV exec gets CMO job at GoHealth. Think, literally, direct marketing on this one. Hard core direct marketing. CHICAGO, IL: GoHealth, the leading health insurance technology and services platform, today announced...

Delivery service just got an ad shot in the arm

Steve’s breakdown: Shipt was just bought by Target but will continue shipping for other retailers. This means the brand stays and the account will was likely grow and probably change hands. BIRMINGHAM,...

Soup delivery with deep pockets launches

Steve’s breakdown: Campbell’s is just starting an online soup delivery and we believe they are going to be very careful about this launch. In another words, they are not just...

Two Words: Flying Cars

Steve’s breakdown: NASA is working with Uber on its flying taxi project but who’s handling communications? If I were you, I’d say “me”. Uber partnered with NASA on it its...

Unified Comm company gearing up marketing blitz

Steve’s breakdown: 8×8 just brought on 3 marketing execs from HP, IBM and OneOnline and with a $4 million budget we expect them to hit the ground running. Their number...

Baby Boomer company hires CMO

Steve’s breakdown: Silvernest is the company and Barbara O’Connor is the new CMO. And if you’re still doing baby boomer advertising, this client is for you. It’s a roommate-matching business just for them!! ...

$1 billion acquisitions = new biz lead without an AOR

Steve’s breakdown: Office Depot’s purchase of CompuCom Systems will probably spark a review of how to marketing the company’s services. CompuCom Systems currently does not have an AOR. DALLAS, TX:  Office Depot took a first...

Logistics startup gets giant partner for growth

Steve’s breakdown: Parcel is the company and Walmart has the pockets to make it a major payer. BROOKLYN, NY: Walmart.com will soon begin offering same-day delivery to some customers in New York City, and it...

Someone is finally taking care of your keys

Steve’s breakdown: KeyMe is the company and it’s brilliant. There’s a new CMO so the door is open for a reason to call. NEW YORK, NY: KeyMe, a New York City-based tech startup...

A rabbit will soon be sniffing for an agency

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Cleaning house could include ad agencies

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30 year P&G Exec Joins the Car Biz

Steve’s breakdown: We’ve got a P&Ger coming to Hertz as the CMO. Hard to say what she will do but I bet it’ll be different! Check into it. ESTRO, FL:...

Going public = Opportunity

Steve’s breakdown: Blue Apron has gone public and will have lots of cash for more serious advertising. It’s worth looking into. Jared Cluff is the CMO and can be reached at jared@blueapron.com. NEW...

Major brand delivery launch lacks spark

Steve’s breakdown: Wegmans has big fans but they are not really doing anything to allure non-wegmans customers with this launch. Time to bring in your e-commerce marketing A-Team. ROCHESTER, NY:...

Where is the new biz lead against Amazon?

Steve’s breakdown: Some might think it’s Best Buy but we believe it’s the company handling all the short term rentals for Best Buy: Lupoid They’re small but clearly ready to take...

Midwestern auto service company brings in 1st CMO

Steve’s breakdown: We love first CMOs because that means the company is getting serious about marketing. So give the guy a ring at 313-271-9300. ALLEN PARK, MI: Belle Tire Distributors Inc....

A Sears brand seeks CMO

Steve’s breakdown: The brand is Sears Home & Business Franchises and they include Carpet & Tile Cleaning, Air Duct Cleaning, Garage Solutions, Maid Services and Handyman Services. It’s kind of a small business...

A CMO walks into a Barber Shop . . .

Steve’s breakdown: We know a little about the agencies working on Regis and their brands like Super Cuts. It’s not going well so we see an opening and hopefully, so...

Global Plastic Marketing Chief gets Authorized

Steve’s breakdown: Citi cards is a huge business involving giant deal making in addition to advertising. Lots of projects fall through the cracks which means Jennifer Breithaupt, the Global Consumer Chief Marketing...

Founder sweetly chomps his way back to ownership

Steve’s breakdown: Edible Arrangements founder now has complete power over the company again and we expect there’s going to be some-a-changes coming’ now that he’s free. BTW: Their creative is to yawn for....

Food delivery company brings in pants exec

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Guess who bought University Laundry

Steve’s breakdown: P&G. And they are going to slap a “Tide” logo on that business. Now comes the tough job of selling the service to college campuses & students. Maybe...

Uber needs to stop the bleeding

Steve’s breakdown: Uber took another hit yesterday. Alphabet’s Waymo claims they stole $500M in secrets. Couple this with the #DeleteUber  movement and they need some big, smart and savvy communications. SAN FRANCISCO,...

Verizon and W+K are splitsville

Steve’s breakdown: Killing the “Better Matters” campaign almost seems personal and should be investigated if you’re close to any Verizon management. NEW YORK, NY: Wieden+Kennedy has parted ways with Verizon...

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