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Steve’s breakdown: Back in the spring we saw Orkin’s new campaign and knew it was account killing creative. Making the Orkin employees look & sound like great experts might have given the company a moral boost but did it do anything for sales? Clearly not because they just hired DDB. The announcement is below – […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: Just Eat Takeaway.com, which includes GrubHub, is in a global media review and it seems the door is wide open so get in there and get global! Caution: There are a lot of brands and people and locations involved with this whole situation. For instance, take a look at who’s list as employees […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: One would think Edible Arrangements would have done pretty well over the pandemic but now they are looking for a CMO. (Job description below) The company brought on a new chief marketing officer in November of 2017 and hired digital agency T3 to rebuild its digital presence in 2019. Both are gone. In […]
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Steve’s breakdown: Airbnb has been loosing money but that’s not stopping them from going public. What will they do with the cash? They might do more campaigns like The Country Pub Project. It’s cheap and delivers results. But we really think they’ll do is hire a new ad agency so get on the horn. Some […]
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Steve’s breakdown: United Parcel Service hasn’t had a good campaign in a while. Remember “What can brown do for you?” YIKES! Now they have spots that are all over the place strategically speaking. Hopefully this spring will bring with it a breathe of fresh air in advertising. SANDY SPRINGS, GA: United Parcel Service Inc. said […]
Steve’s breakdown: Sorry for the pun but it’s almost 5 and I’m at the BrandWeek conference and my writing feels like a slow moving front through my brain. Dammit, I did it again! Anyway, AccuWeather got rid of the CMO position and brought it back. (Just like Coca-Cola did) Anyway, what a perfect time to […]
Steve’s breakdown: Have you ever listened to a end-of-year financial conference call for a client for their investors? They often give away a lot of clues to what the plan to do with advertising. Here a link to the one Blue Apron did this morning. BTW: Here’s the Wall Street Journal’s take on the company […]
Steve’s breakdown: WeWork-owned Meetup loses chief marketer because maybe she never really told the story of the brand. It came out of the dust of 9/11 for friends to find friends and to make new one through the need to connect after that horrible event. Just sayin’. NEW YORK, NY: The chief marketing officer of […]
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Steve’s breakdown: Earlier this year and again 3 weeks ago, we said this account was destined for an account review (see our posts below) and here we are. The announcement of Martin winning the account. Please folks, keep an eye on our forecasted reviews everyday!!! That’s what you’re paying for ( in addition to all […]
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