Industry: Real Estate & Law

It’s hitting the fan at Real Estate company

Steve’s breakdown: First Zillow let go of 1/4 of its staff, closed their house flipping biz and now the CMO is bailing. Maybe that’s an opening for you to take advantage of. Rich Barton is Co-founder & CEO BTW: This spot was posted on youtube 10 days ago but I’m not buying it as their […]

Do Direct TV? Here ya go

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A Storybook Client

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Black Liberation Org RFP

Steve’s breakdown: Clearly, we’re not talking about the Black Liberation Army here. It’s the Law for Black Live organization. “Law For Black Lives is a Black femme-led national network of nearly 4,000 radical lawyers and legal workers committed to building a responsive legal infrastructure for movement organizations and cultivating a community of legal advocates trained […]

Another Former Apple Exec Gets a CMO Job: Check out his deal

Steve’s breakdown: “He will be responsible for building an unparalleled Marketing organization bringing together Brand, Creative, Content, Communications, Product Marketing and Customer Insights.” Yeah, like that won’t need an advertising review to figure it out . . . SAN FRANCISCO, CA: Zumper, the largest privately-held rental marketplace in the U.S, today announced the appointment of Darren Goode […]

CRM Real Estate Lead

Steve’s breakdown: snags eBay marketing executive and we expect bigs things from the new guy particularly in CRM area. Read on . . . SANTA CLARA, CA:® today announced it has named Mickey Neuberger as its chief marketing officer. In his role, Mickey will drive®‘s marketing strategy in its mission to make buying, selling and living […]

Legal client’s 1st CMO is ready for your opening statement

Steve’s breakdown: LegalShield‘s CMO will be in charge of global marketing strategy and execution, including brand and performance marketing, community engagement, product marketing, advertising and customer lifecycle management. That’s a pretty detailed case load for you to follow when pitching. ADA, OK: LegalShield, the world’s leading provider of affordable legal and privacy protection plans, announced […]

Law firms hiring CMOs for post Covid? Here’s another one

Steve’s breakdown: I don’t know about you but we’re seeing an uptic in marketing hires at law firms. What are they getting ready for? As an ad agency, do you care? I wouldn’t except for pitching the new CMOs. Here’s one in Albany, NY ALBANY, NY: Michael Murray has taken the role of chief marketing officer […]

A law firm as a client seems smart: Here’s a lead in Philly

Steve’s breakdown: While many law firms are reevaluating their staffing levels, Weber Gallagher has hired two new C-suite professionals with a new CMO & CFO. With confidence like that you gotta see if there willing to go the extra mile with a new campaign. (assuming they had one) PHILADELPHIA, PA: As some firms across the […]

10 Reasons to pitch Real Estate Now

Steve’s breakdown: Well, there’s really one reason but 10 targets. When the market drops in Real Estate ya gotta buck the system and take market share via advertising. So call your broker or your company’s broker or just all the brokers in your life. Hell, you can’t swing a dead cat and not hit one […]

AD Guy Takes On Biz Trainwreck

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$35 Million Review

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Global architectural design firm seeks PR agency

Steve’s breakdown: Submissions are due by Dec. 17. Contact is Populous Americas marketing director Gina Leo Stingley, [email protected] Populous-PR-Agency-RFP KANSAS CITY, MO: Global architectural design firm Populous is looking for a PR agency that can help raise the company’s pro­file in the U.S. next year. The Kansas City, MO-based design firm, which is known primarily for […]

The Leads in the Wake of Amazon’s Decision

Steve’s breakdown: Well, Amazon will be putting 1/2 of its new Headquarters in Long Island City. For those who don’t know, you can’t get closer to Mid-Town Manhattan and not be in Manhattan than Long Island City. This will change everything and here’s what you might want to be looking at. Real Estate clients! Residential, […]

Real Estate Company Shake-up Could Include Agency review

Steve’s breakdown: There are just too many changes going on at Zillow not to take a look at their 6+ year relationship with Deutsch. Read on . . . SEATTLE, WA: Zillow Group, Inc. (Nasdaq: Z;Nasdaq: ZG), which houses a portfolio of the largest and most vibrant real estate and home-related brands on mobile and web, […]

1.3 million member org with new marketing commitment

Steve’s breakdown: Talk about a client that could get you networking with hundreds more . . . The National Association of Realtors has a new CMO and that’s reason enough to make that contact. [email protected] WASHINGTON, DC: The National Association of Realtors® (NAR) has announced changes to its senior management team to more effectively and efficiently serve its […]

A real Real Estate Lead

Steve’s breakdown: Seems Hyatt bit off more that it could chew with Oasis investment but Vecasa snapped it up and we see a vacancy for an ad agency to take advantage of here. PORTLAND, OR: Vacasa, a property management company that uses technology to wring efficiencies out of vacation rental marketing and distribution, is acquiring the […]

Entire town to turn into resort with no marketing plan

Steve’s breakdown: You probably read about how a family put the entire town of Tiller, Oregon up for sale. Well, there is now a new owner and they could probably use some expertise leveraging and continuing their social media viral-ness. There’s a 47 picture gallery at this link. TILLER, OR: It’s not easy to acquire, then […]

Lawyer need ad love too

Steve’s breakdown: We don’t report law leads often but they make great-paying clients as long as everybody stays in line. And these guys are smart enough to hire a CMO. That’s alway a good sign when chasing people chasing ambulances. Seriously, these guys are global and so not as stuffy as the feature image reflects. […]

Who Selling Apartments? You Are! Good Boy

Steve’s breakdown: Kettler has a new CMO and it seems his dad is more important than he is which makes us think the guy is over his head. That’s where a smart agency with real estate experience comes in. WASHINGTON, DC: The son of a former Pritchard mayor has been named an executive with a Washington, D.C. […]

Navy • Real Estate • RFP

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Real Estate Company that just needs an agency’s push

Steve’s breakdown: Guaranteed Rented Properties For Sale. That’s what Rootstock is selling but they haven’t really figured out marketing. They’re in 12 states which makes it tough so if regional marketing is your schicht, give’em a ring. OAKLAND, CA: Roofstock (, the leading online marketplace for buying and selling leased single-family rental homes, today announced the strategic […]

High Profile Attorney Seeks Crisis Firm

Steve’s breakdown: The lawyer representing Jared Kushner is talking agencies to handle his crisis management. I know many of you don’t do this sort of work but I thought you’d still would want to hear about the news. A little about him: Abbe David Lowell is an American defense attorney who has represented numerous high profile political […]

500 lawyer firm finds CMO

Steve’s breakdown: Steptoe & Johnson is based in DC and they seem to be refocusing on business development in a big way. Wendy Taylor is the new CMO and their number is 202 429 3000. WASHINGTON, DC: Steptoe & Johnson LLP has added a legal marketing veteran to take on a redesigned role as chief marketing and business development […]

Into Law Firm clients, this is the review for you

Steve’s breakdown: This is a PR account review for the Legal Marketing Assn. which has 4,200 members. (Think prospective clients) Proposals are due Dec 4. They go to Stephanie Kusibab at [email protected] The willing bidder will be notified by Jan. 10. CHICAGO, IL: The Legal Marketing Assn., which has more than 4,200 members and representatives in 90 […]

Look what Luxury Brand got into Real Estate: They might need a hand

Steve’s breakdown: Aston Martin is working on a new 66-story residential tower in Miami. G&G is the developer. Marek Reichman, Aston Martin’s chief creative officer, might be a good place to start, contact wise. MIAMI, FL & LONDON, England: Aston Martin is getting into the real estate business. The British luxury automaker, which is closely associated with the James […]

Baby Boomer company hires CMO

Steve’s breakdown: Silvernest is the company and Barbara O’Connor is the new CMO. And if you’re still doing baby boomer advertising, this client is for you. It’s a roommate-matching business just for them!!  DENVER, CO & SAN FRANCISCO, CA: Silvernest, a unique online roommate-matching service for boomers and empty nesters, today announced that Barbara O’Connor has joined the company’s executive […]

Vacation ownership company books CMO

Steve’s breakdown: The new CMO at Bluegreen Vacations will lead its digital, marketing, customer experience and branding initiatives. That where to concentrate your pitch. FORT LAUDERDALE, FL & BOCA RATON, FL: Bluegreen Vacations Corporation (“Bluegreen Vacations” or “Bluegreen”), a wholly-owned subsidiary of BBX Capital Corporation (NYSE: BBX) (OTCQX: BBXTB) (“BBX Capital”), today announced that it […]

Making homes out of Boxes: New CMO & COO

Steve’s breakdown: Bookable has a great idea and we think consumers would be a great target that they are totally missing. SEATTLE, WA: With rising home prices breaking records throughout the Puget Sound area, affordable housing can be hard to come by, and building a new home can be a long and complicated process. Blokable hopes to […]

Real Estate Company Acquisition may Launch Maga-Brand

Steve’s breakdown: Invitation Homes & Starwood Waypoint Homes will trade together as one stock after the ink dries. What’s to happen to the brands? Fred Tuomi, the new CEO of the combined company, probably has some clues. Start with this number: 855.224.5484 DALLAS, TX & SCOTTSDALE, AZ: Invitation Homes Inc said it would buy smaller rival Starwood Waypoint Homes in an all-stock deal that […]

Introducing an iconic Real Estate brand to Beverly Hills and beyond

Steve’s breakdown: Douglas Elliman just bought Beverly Hills-based Teles Properties and they will be rebranding those 20 offices with 500 agents. Douglas Ellian does not use an agency-of-record so this might be a good time to introduce the agency. Cowabunga! BEVERLY HILLS, CA: Douglas Elliman is acquiring Beverly Hills-based Teles Properties, a move that will add over 500 agents […]

Barrel full of franchise brands seek CMO

Steve’s breakdown: The brands include Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Coldwell Banker Commercial, ERA, and Sotheby’s International Realty and if you can find them their new CMO, you may be pitching one of these brands. PARSIPPANY, NJ: Realogy Holdings Corp. (NYSE: RLGY) is a global leader in residential real estate franchising […]

Sotheby’s International Realty’s new CMO

Steve’s breakdown: Luxury, luxury, luxury! That’s what’s going on at this account. The new guy came from Simon, the mall real estate company. Things aren’t going so well in that segment – hence the move to Sotheby’s. MADISON, NJ: Sotheby’s International Realty Affiliates LLC today announced the appointment of Kevin Thompson, a seasoned global luxury brand marketing professional, […]

Retail space companies merge

Steve’s breakdown: The Regency Centers brand will be the one standing after the merger is completed. We expect them to do a brand “refreshening” later and that’s where the opportunity lies. JACKSONVILLE, FL: Regency Centers Corporation (NYSE:REG) (“Regency”) today announced that its stockholders approved its merger with Equity One, Inc. (“Equity One”) (NYSE: EQY) at a special meeting of […]

Real Estate Guru’s hire CMO Guru: Sorta

Steve’s breakdown: Okay, first of all here’s their tagline: Work by Referral; Live the Goodlife™ YIKES! Secondly, for profit education accounts spend good cash, especially if they are teach people how to make money. Number 3: This is Buffini & Company’s first CMO and we expect him to come out swinging. Why not be his coach? […]

Real estate coaching company recruits CMO

Steve’s breakdown: Buffini & Company is the company and they spend a good amount of time & money selling their training programs. If you can make it through one of these programs, maybe you can help sell them. BTW: The new CMO  has worked with industry giants such as Disney, Nickelodeon, Guinness and Easter Seals. CARLSBAD, CA: Buffini […]

Digital Lead @ Trademark Property Co.

Steve’s breakdown: Trademark taps digital ace Keeton as marketing chief and we suspect she’s going to try to make an impact right away. Be in her corner and you might just stay there. FORT WORTH, TX: Trademark Property Co. is making a move to more data-driven marketing efforts with the hiring of Jency Keeton as director […]

Online legal marketplace snags Expedia exec as CMO

Steve’s breakdown: With Expedia’s global paid search operations experience, we expect the new CMO & Avvo to shift it into high gear. Get in for the ride. SEATTLE, WA: Avvo Inc., the leading online legal marketplace connecting lawyers and consumers, today announced it has hired Expedia executive Jason Moss as Chief Marketing Officer. He will report to Mark Britton, founder and CEO. […]

Account Change Prediction: Real Estate platform,

Steve’s breakdown: You don’t just bring in the global head of advertising from Paypal who was also with mcgarrybowen when they won an Effie award for their Droid campaign and don’t shake it ALL up. Expect an account review in the coming months. LOS ANGELES, CA: Proffer, a new real estate platform poised to reinvent the industry, announced […]

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