Into Law Firm clients, this is the review for you

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Baby Boomer company hires CMO

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Vacation ownership company books CMO

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Making homes out of Boxes: New CMO & COO

Steve’s breakdown: Bookable has a great idea and we think consumers would be a great target that they are totally missing. SEATTLE, WA: With rising home prices breaking records throughout the...

Real Estate Company Acquisition may Launch Maga-Brand

Steve’s breakdown: Invitation Homes & Starwood Waypoint Homes will trade together as one stock after the ink dries. What’s to happen to the brands? Fred Tuomi, the new CEO of the combined company, probably has some...

Barrel full of franchise brands seek CMO

Steve’s breakdown: The brands include Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Coldwell Banker Commercial, ERA, and Sotheby’s International Realty and if you can find them their new...

Sotheby’s International Realty’s new CMO

Steve’s breakdown: Luxury, luxury, luxury! That’s what’s going on at this account. The new guy came from Simon, the mall real estate company. Things aren’t going so well in that...

Retail space companies merge

Steve’s breakdown: The Regency Centers brand will be the one standing after the merger is completed. We expect them to do a brand “refreshening” later and that’s where the opportunity lies. JACKSONVILLE, FL: Regency...

Real Estate Guru’s hire CMO Guru: Sorta

Steve’s breakdown: Okay, first of all here’s their tagline: Work by Referral; Live the Goodlife™ YIKES! Secondly, for profit education accounts spend good cash, especially if they are teach people...

Real estate coaching company recruits CMO

Steve’s breakdown: Buffini & Company is the company and they spend a good amount of time & money selling their training programs. If you can make it through one of these programs, maybe...

Digital Lead @ Trademark Property Co.

Steve’s breakdown: Trademark taps digital ace Keeton as marketing chief and we suspect she’s going to try to make an impact right away. Be in her corner and you might just...

Online legal marketplace snags Expedia exec as CMO

Steve’s breakdown: With Expedia’s global paid search operations experience, we expect the new CMO & Avvo to shift it into high gear. Get in for the ride. SEATTLE, WA: Avvo Inc., the leading online...

Malls collide: Regency Centers & Equity One

Steve’s breakdown: Regency Centers will be the brand that lives on after the merger. These types of account tend to do local TV and outdoor. If that’s your thing, give’m a...

BtoB Leads: Oct 25th

Business To Business symbol on white background Actiance Appoints Cynthia Crossland as Chief Marketing Officer REDWOOD CITY, CA: Actiance, the leader in communications compliance, archiving, and analytics, today announced Cynthia Crossland...

New CMO at Ten-X real estate

Steve’s breakdown: Brands under Ten-X include Ten-X Homes, Ten-X Commercial and Auction.com. Auction.com looks like the best bet to pitch. Truth advertising has the account now. IRVINE, CA & SILICON VALLEY, CA: Ten-X, the...

Ten-X Homes & Auction.com close on a new CMO

Steve’s breakdown: On-line home buying seems like a tough sell but that’s the new CMO has to do. I’d check into her progress in a couple of weeks. IRVINE, TX: Ten-X recently...

Personal Injury Law Firms Seeks Cutthroat CMO

Steve’s breakdown: I love these guys. First off, their URL is uHurt.com. And go ahead and click that URL cause that website is just a little too slick for me. DALLAS,...

New CMO & VP of M at The New Home Company

Steve’s breakdown: They are really laying-it-on thick in the corporate video featured here. But with this new marketing team, they just might be open to changing things up. ALISO VIEJO,...

Auction.com is now Ten-X & there’s a new CMO

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Tongal projects to Review

Steve’s breakdown: These contest are a great way to train the youngins, maybe win some cash and, mostly, impress some brands you’d might never be able to pitch. Here’s what’s...

Trulia seeks CMO

Steve’s breakdown: Trulia, which is part of Zillow, the owner of StreetEasy are all real estate websites. My point is, use this to get in there and pitch the whole schmeer....

Litigation Consulting company seeks CMO

Steve’s breakdown: And boy do they need one. Which also means the new CMO will need a communications company. I mean, they have a YouTube channel with no videos. Come...

Century 21 closes on new CMO

Steve’s breakdown: The new CMO is a Customer Loyalty expert so go heavy on that when you contact her. MADISON, NJ: Century 21 Real Estate LLC, the iconic brand and franchisor with the...

New CMO, CFO & CPO at Move

Steve’s breakdown: With all this movement at Move, coupled with their desire to go after Zillow & Trulia, one has to give these guys a look regarding advertising. CAMPBELL, CA:...

Legal matchmaking service looks to go National

Steve’s breakdown: Court Buddy is adding 6 more states they do business in but if they want a national company, they’ll have to pick up the advertising and social media....

What a surprise: Javits Center seeks PR

Steve’s breakdown: As most of us know, the Javits Center does not have the greatest reputation but they just spent $465M to fix the building. Hence the review. Proposals are...

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