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Steve’s breakdown: Okay, first of all here’s their tagline: Work by Referral; Live the Goodlife™ YIKES! Secondly, for profit education accounts spend good cash, especially if they are teach people...
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Steve’s breakdown: Buffini & Company is the company and they spend a good amount of time & money selling their training programs. If you can make it through one of these programs, maybe...
Steve’s breakdown: Trademark taps digital ace Keeton as marketing chief and we suspect she’s going to try to make an impact right away. Be in her corner and you might just...
Steve’s breakdown: With Expedia’s global paid search operations experience, we expect the new CMO & Avvo to shift it into high gear. Get in for the ride. SEATTLE, WA: Avvo Inc., the leading online...
Steve’s breakdown: You don’t just bring in the global head of advertising from Paypal who was also with mcgarrybowen when they won an Effie award for their Droid campaign and don’t shake it...
Steve’s breakdown: Regency Centers will be the brand that lives on after the merger. These types of account tend to do local TV and outdoor. If that’s your thing, give’m a...
Business To Business symbol on white background Actiance Appoints Cynthia Crossland as Chief Marketing Officer REDWOOD CITY, CA: Actiance, the leader in communications compliance, archiving, and analytics, today announced Cynthia Crossland...
Steve’s breakdown: In case you didn’t know, Luxury Retreats is the world’s leading luxury vacation rental company, offering over 3,000 homes in 95 destinations. The new CMO is called a Chief...
Steve’s breakdown: Brands under Ten-X include Ten-X Homes, Ten-X Commercial and Auction.com. Auction.com looks like the best bet to pitch. Truth advertising has the account now. IRVINE, CA & SILICON VALLEY, CA: Ten-X, the...
Steve’s breakdown: Our philosophy is “Change breeds more change” at least to an extent. During an interview on CNBC, the CEO of Zillow said they had just changed auditors from Ernst &...
Steve’s breakdown: Lionhearted Capital gave a lot of clues regarding their new CMO’s background that you can leverage in introductions. Might as well give it a whirl if luxury Real Estate is...
Steve’s breakdown: On-line home buying seems like a tough sell but that’s the new CMO has to do. I’d check into her progress in a couple of weeks. IRVINE, TX: Ten-X recently...
Steve’s breakdown: I love these guys. First off, their URL is uHurt.com. And go ahead and click that URL cause that website is just a little too slick for me. DALLAS,...
Steve’s breakdown: They are really laying-it-on thick in the corporate video featured here. But with this new marketing team, they just might be open to changing things up. ALISO VIEJO,...
Steve’s breakdown: Here’s a category that throws a lot of cash around. Might as well check out what the plan is at ProPhase. DOYLESTOWN, PA: Don’t bother trying to tease...
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Steve’s breakdown: The last CMO made it only 8 months so we suspect the job is not a “bunny”. All more the reason to call and offer a hand. PHILADELPHIA,...
Steve’s breakdown: Donald Trump’s populist campaign may be ascending but his luxury brands are descending in the eye’s of the wealthy. And with Trump busy campaigning, this might be a...
Steve’s breakdown: These contest are a great way to train the youngins, maybe win some cash and, mostly, impress some brands you’d might never be able to pitch. Here’s what’s...
Steve’s breakdown: Trulia, which is part of Zillow, the owner of StreetEasy are all real estate websites. My point is, use this to get in there and pitch the whole schmeer....
Steve’s breakdown: And boy do they need one. Which also means the new CMO will need a communications company. I mean, they have a YouTube channel with no videos. Come...
Steve’s breakdown: iStar is the main beach front developer in Asbury Park and will be a substantial ad account starting today. They just won approval for a 16 story condo/hotel...
Steve’s breakdown: The new CMO is a Customer Loyalty expert so go heavy on that when you contact her. MADISON, NJ: Century 21 Real Estate LLC, the iconic brand and franchisor with the...
Steve’s breakdown: With all this movement at Move, coupled with their desire to go after Zillow & Trulia, one has to give these guys a look regarding advertising. CAMPBELL, CA:...
Steve’s breakdown: Now that Goodby’s NY office is closed, what’s going to happen to The New York Post and StreetEasy accounts. Is it smart to run those accounts from SanFran?...
Steve’s breakdown: I’ve always wanted a client with a Nantucket office. Now you can go pitch one! And there will be rebranding going on. NANTUCKET, MA: William Raveis Real Estate,...
Steve’s breakdown: Court Buddy is adding 6 more states they do business in but if they want a national company, they’ll have to pick up the advertising and social media....
Steve’s breakdown: As most of us know, the Javits Center does not have the greatest reputation but they just spent $465M to fix the building. Hence the review. Proposals are...
Steve’s breakdown: Judging by what he did at his last gig at The Helmsley Charitable Trust, this guy is going to take these guys digital! NEW YORK, NY: King &...
Steve’s breakdown: These folks have more than 502 offices in 67 countries and the new CMO, Christine Schultz, could probably use some help managing all their communications. SEATTLE, WA: Colliers International, a global...
Steve’s breakdown: This is an $18 million account and there giving away their marketing plans right in the CMO job description below. Like taking candy from a baby! MADISON, NJ:...
Steve’s breakdown: Seems there’s an RFP out there so there’s little time if you’re interested & qualified. Their number is 973-407-2000. PARSIPPANY, NJ: Real estate giant Realogy is conducting a...
Steve’s breakdown: Ms. Faccone, the new CMO, is a frequent writer and speaker on topics related to business development, marketing, social media and digital information, including e-Discovery. WOODBRIDGE, NJ: Wilentz,...
Steve’s breakdown: The Motley Crue “Home Sweet Home” campaign looks like it’s going to stay but Sean might need more ad tactics to expand the message globally. Do you have...
Steve’s breakdown: This wasn’t an easy purchase so a hearty congratulations will be well received. And they probably want to tell the world has huge they are now with some...