Industry: Real Estate & Law

It’s hitting the fan at Real Estate company

Steve’s breakdown: First Zillow let go of 1/4 of its staff, closed their house flipping biz and now the CMO is bailing. Maybe that’s an opening for you to take […]

Do Direct TV? Here ya go

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A Storybook Client

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Black Liberation Org RFP

Steve’s breakdown: Clearly, we’re not talking about the Black Liberation Army here. It’s the Law for Black Live organization. “Law For Black Lives is a Black femme-led national network of […]

Another Former Apple Exec Gets a CMO Job: Check out his deal

Steve’s breakdown: “He will be responsible for building an unparalleled Marketing organization bringing together Brand, Creative, Content, Communications, Product Marketing and Customer Insights.” Yeah, like that won’t need an advertising […]

CRM Real Estate Lead

Steve’s breakdown: Realtor.com snags eBay marketing executive and we expect bigs things from the new guy particularly in CRM area. Read on . . . SANTA CLARA, CA: Realtor.com® today announced it […]

Legal client’s 1st CMO is ready for your opening statement

Steve’s breakdown: LegalShield‘s CMO will be in charge of global marketing strategy and execution, including brand and performance marketing, community engagement, product marketing, advertising and customer lifecycle management. That’s a […]

10 Reasons to pitch Real Estate Now

Steve’s breakdown: Well, there’s really one reason but 10 targets. When the market drops in Real Estate ya gotta buck the system and take market share via advertising. So call […]

AD Guy Takes On Biz Trainwreck

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$35 Million Review

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The Leads in the Wake of Amazon’s Decision

Steve’s breakdown: Well, Amazon will be putting 1/2 of its new Headquarters in Long Island City. For those who don’t know, you can’t get closer to Mid-Town Manhattan and not […]

A real Real Estate Lead

Steve’s breakdown: Seems Hyatt bit off more that it could chew with Oasis investment but Vecasa snapped it up and we see a vacancy for an ad agency to take […]

Lawyer need ad love too

Steve’s breakdown: We don’t report law leads often but they make great-paying clients as long as everybody stays in line. And these guys are smart enough to hire a CMO. […]

Who Selling Apartments? You Are! Good Boy

Steve’s breakdown: Kettler has a new CMO and it seems his dad is more important than he is which makes us think the guy is over his head. That’s where a smart […]

Navy • Real Estate • RFP

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Real Estate Company that just needs an agency’s push

Steve’s breakdown: Guaranteed Rented Properties For Sale. That’s what Rootstock is selling but they haven’t really figured out marketing. They’re in 12 states which makes it tough so if regional marketing […]

High Profile Attorney Seeks Crisis Firm

Steve’s breakdown: The lawyer representing Jared Kushner is talking agencies to handle his crisis management. I know many of you don’t do this sort of work but I thought you’d still […]

500 lawyer firm finds CMO

Steve’s breakdown: Steptoe & Johnson is based in DC and they seem to be refocusing on business development in a big way. Wendy Taylor is the new CMO and their number is 202 429 […]

Baby Boomer company hires CMO

Steve’s breakdown: Silvernest is the company and Barbara O’Connor is the new CMO. And if you’re still doing baby boomer advertising, this client is for you. It’s a roommate-matching business just for them!!  […]

Vacation ownership company books CMO

Steve’s breakdown: The new CMO at Bluegreen Vacations will lead its digital, marketing, customer experience and branding initiatives. That where to concentrate your pitch. FORT LAUDERDALE, FL & BOCA RATON, […]

Making homes out of Boxes: New CMO & COO

Steve’s breakdown: Bookable has a great idea and we think consumers would be a great target that they are totally missing. SEATTLE, WA: With rising home prices breaking records throughout the […]

Real Estate Company Acquisition may Launch Maga-Brand

Steve’s breakdown: Invitation Homes & Starwood Waypoint Homes will trade together as one stock after the ink dries. What’s to happen to the brands? Fred Tuomi, the new CEO of the combined company, probably has some […]

Barrel full of franchise brands seek CMO

Steve’s breakdown: The brands include Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Coldwell Banker Commercial, ERA, and Sotheby’s International Realty and if you can find them their new […]

Sotheby’s International Realty’s new CMO

Steve’s breakdown: Luxury, luxury, luxury! That’s what’s going on at this account. The new guy came from Simon, the mall real estate company. Things aren’t going so well in that […]

Retail space companies merge

Steve’s breakdown: The Regency Centers brand will be the one standing after the merger is completed. We expect them to do a brand “refreshening” later and that’s where the opportunity lies. JACKSONVILLE, FL: Regency […]

Real Estate Guru’s hire CMO Guru: Sorta

Steve’s breakdown: Okay, first of all here’s their tagline: Work by Referral; Live the Goodlife™ YIKES! Secondly, for profit education accounts spend good cash, especially if they are teach people […]

Real estate coaching company recruits CMO

Steve’s breakdown: Buffini & Company is the company and they spend a good amount of time & money selling their training programs. If you can make it through one of these programs, maybe […]

Digital Lead @ Trademark Property Co.

Steve’s breakdown: Trademark taps digital ace Keeton as marketing chief and we suspect she’s going to try to make an impact right away. Be in her corner and you might just […]

Online legal marketplace snags Expedia exec as CMO

Steve’s breakdown: With Expedia’s global paid search operations experience, we expect the new CMO & Avvo to shift it into high gear. Get in for the ride. SEATTLE, WA: Avvo Inc., the leading online […]

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