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Steve’s breakdown: Kettler has a new CMO and it seems his dad is more important than he is which makes us think the guy is over his head. That’s where a smart...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
Steve’s breakdown: Guaranteed Rented Properties For Sale. That’s what Rootstock is selling but they haven’t really figured out marketing. They’re in 12 states which makes it tough so if regional marketing...
Steve’s breakdown: The lawyer representing Jared Kushner is talking agencies to handle his crisis management. I know many of you don’t do this sort of work but I thought you’d still...
Steve’s breakdown: Steptoe & Johnson is based in DC and they seem to be refocusing on business development in a big way. Wendy Taylor is the new CMO and their number is 202 429...
Steve’s breakdown: This is a PR account review for the Legal Marketing Assn. which has 4,200 members. (Think prospective clients) Proposals are due Dec 4. They go to Stephanie Kusibab at skusibab@legalmarketing.org....
Steve’s breakdown: Aston Martin is working on a new 66-story residential tower in Miami. G&G is the developer. Marek Reichman, Aston Martin’s chief creative officer, might be a good place to start, contact...
Steve’s breakdown: Silvernest is the company and Barbara O’Connor is the new CMO. And if you’re still doing baby boomer advertising, this client is for you. It’s a roommate-matching business just for them!! ...
Steve’s breakdown: The new CMO at Bluegreen Vacations will lead its digital, marketing, customer experience and branding initiatives. That where to concentrate your pitch. FORT LAUDERDALE, FL & BOCA RATON,...
Steve’s breakdown: Bookable has a great idea and we think consumers would be a great target that they are totally missing. SEATTLE, WA: With rising home prices breaking records throughout the...
Steve’s breakdown: Invitation Homes & Starwood Waypoint Homes will trade together as one stock after the ink dries. What’s to happen to the brands? Fred Tuomi, the new CEO of the combined company, probably has some...
Steve’s breakdown: Douglas Elliman just bought Beverly Hills-based Teles Properties and they will be rebranding those 20 offices with 500 agents. Douglas Ellian does not use an agency-of-record so this might be a good...
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Steve’s breakdown: The brands include Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Coldwell Banker Commercial, ERA, and Sotheby’s International Realty and if you can find them their new...
Steve’s breakdown: Luxury, luxury, luxury! That’s what’s going on at this account. The new guy came from Simon, the mall real estate company. Things aren’t going so well in that...
Steve’s breakdown: The Regency Centers brand will be the one standing after the merger is completed. We expect them to do a brand “refreshening” later and that’s where the opportunity lies. JACKSONVILLE, FL: Regency...
Steve’s breakdown: Okay, first of all here’s their tagline: Work by Referral; Live the Goodlife™ YIKES! Secondly, for profit education accounts spend good cash, especially if they are teach people...
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Steve’s breakdown: Buffini & Company is the company and they spend a good amount of time & money selling their training programs. If you can make it through one of these programs, maybe...
Steve’s breakdown: Trademark taps digital ace Keeton as marketing chief and we suspect she’s going to try to make an impact right away. Be in her corner and you might just...
Steve’s breakdown: With Expedia’s global paid search operations experience, we expect the new CMO & Avvo to shift it into high gear. Get in for the ride. SEATTLE, WA: Avvo Inc., the leading online...
Steve’s breakdown: You don’t just bring in the global head of advertising from Paypal who was also with mcgarrybowen when they won an Effie award for their Droid campaign and don’t shake it...
Steve’s breakdown: Regency Centers will be the brand that lives on after the merger. These types of account tend to do local TV and outdoor. If that’s your thing, give’m a...
Business To Business symbol on white background Actiance Appoints Cynthia Crossland as Chief Marketing Officer REDWOOD CITY, CA: Actiance, the leader in communications compliance, archiving, and analytics, today announced Cynthia Crossland...
Steve’s breakdown: In case you didn’t know, Luxury Retreats is the world’s leading luxury vacation rental company, offering over 3,000 homes in 95 destinations. The new CMO is called a Chief...
Steve’s breakdown: Brands under Ten-X include Ten-X Homes, Ten-X Commercial and Auction.com. Auction.com looks like the best bet to pitch. Truth advertising has the account now. IRVINE, CA & SILICON VALLEY, CA: Ten-X, the...
Steve’s breakdown: Our philosophy is “Change breeds more change” at least to an extent. During an interview on CNBC, the CEO of Zillow said they had just changed auditors from Ernst &...
Steve’s breakdown: Lionhearted Capital gave a lot of clues regarding their new CMO’s background that you can leverage in introductions. Might as well give it a whirl if luxury Real Estate is...
Steve’s breakdown: On-line home buying seems like a tough sell but that’s the new CMO has to do. I’d check into her progress in a couple of weeks. IRVINE, TX: Ten-X recently...
Steve’s breakdown: I love these guys. First off, their URL is uHurt.com. And go ahead and click that URL cause that website is just a little too slick for me. DALLAS,...
Steve’s breakdown: They are really laying-it-on thick in the corporate video featured here. But with this new marketing team, they just might be open to changing things up. ALISO VIEJO,...
Steve’s breakdown: Here’s a category that throws a lot of cash around. Might as well check out what the plan is at ProPhase. DOYLESTOWN, PA: Don’t bother trying to tease...
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Steve’s breakdown: The last CMO made it only 8 months so we suspect the job is not a “bunny”. All more the reason to call and offer a hand. PHILADELPHIA,...
Steve’s breakdown: Donald Trump’s populist campaign may be ascending but his luxury brands are descending in the eye’s of the wealthy. And with Trump busy campaigning, this might be a...
Steve’s breakdown: These contest are a great way to train the youngins, maybe win some cash and, mostly, impress some brands you’d might never be able to pitch. Here’s what’s...
Steve’s breakdown: Trulia, which is part of Zillow, the owner of StreetEasy are all real estate websites. My point is, use this to get in there and pitch the whole schmeer....
Steve’s breakdown: And boy do they need one. Which also means the new CMO will need a communications company. I mean, they have a YouTube channel with no videos. Come...
Steve’s breakdown: iStar is the main beach front developer in Asbury Park and will be a substantial ad account starting today. They just won approval for a 16 story condo/hotel...
Steve’s breakdown: The new CMO is a Customer Loyalty expert so go heavy on that when you contact her. MADISON, NJ: Century 21 Real Estate LLC, the iconic brand and franchisor with the...
Steve’s breakdown: With all this movement at Move, coupled with their desire to go after Zillow & Trulia, one has to give these guys a look regarding advertising. CAMPBELL, CA:...
Steve’s breakdown: Now that Goodby’s NY office is closed, what’s going to happen to The New York Post and StreetEasy accounts. Is it smart to run those accounts from SanFran?...
Steve’s breakdown: I’ve always wanted a client with a Nantucket office. Now you can go pitch one! And there will be rebranding going on. NANTUCKET, MA: William Raveis Real Estate,...
Steve’s breakdown: Court Buddy is adding 6 more states they do business in but if they want a national company, they’ll have to pick up the advertising and social media....
Steve’s breakdown: As most of us know, the Javits Center does not have the greatest reputation but they just spent $465M to fix the building. Hence the review. Proposals are...
Steve’s breakdown: Judging by what he did at his last gig at The Helmsley Charitable Trust, this guy is going to take these guys digital! NEW YORK, NY: King &...
Steve’s breakdown: These folks have more than 502 offices in 67 countries and the new CMO, Christine Schultz, could probably use some help managing all their communications. SEATTLE, WA: Colliers International, a global...
Steve’s breakdown: This is an $18 million account and there giving away their marketing plans right in the CMO job description below. Like taking candy from a baby! MADISON, NJ:...
Steve’s breakdown: Seems there’s an RFP out there so there’s little time if you’re interested & qualified. Their number is 973-407-2000. PARSIPPANY, NJ: Real estate giant Realogy is conducting a...
Steve’s breakdown: Ms. Faccone, the new CMO, is a frequent writer and speaker on topics related to business development, marketing, social media and digital information, including e-Discovery. WOODBRIDGE, NJ: Wilentz,...
Steve’s breakdown: The Motley Crue “Home Sweet Home” campaign looks like it’s going to stay but Sean might need more ad tactics to expand the message globally. Do you have...
Steve’s breakdown: This wasn’t an easy purchase so a hearty congratulations will be well received. And they probably want to tell the world has huge they are now with some...
Steve’s breakdown: With 14 offices, this firm could be a nice-and-busy account. Right now they do videos, social media & web marketing. CHERRY HILL, NJ: Ballard Spahr L.L.P. said Monday...
Steve’s breakdown: Jennifer, the CMO, has been handling marketing for a while. But with this promotion, she’ll have more leeway to hire ad agencies. MADISON, NJ: Better Homes and Gardens...
Steve’s breakdown: O’Connor, the current and soon to be ex-CMO, has done a nice job with advertising as you can see in the featured video. Our guess is Move Inc. will...
Steve’s breakdown: These guys build and sell a lot of homes. I’m talking “a lot” with brands like Pulte Homes, Centex, Del Webb and DiVosta Homes. And Manish, the new...
Steve’s breakdown: There’s a new CMO at Lewis Roca Rothgerber LLP and he loves to test everything. If you do legal and don’t mind a data driven client, this might be worth...
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