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Steve's breakdown: The headline is: WeWork Names Former Publicis CEO Maurice Lévy as Interim CMO. You take it from there. NEW YORK, NY: In an all-staff meeting today, WeWork announced...
Steve's breakdown: Their new CMO has been at JetSmarter, GoDaddy.com, MGM Resorts, Caesars and Hard Rock Seminole Gaming so we suspect he'll be making some changes in marketing. They been kinda quite for...
Steve's breakdown: WeWork takeover by SoftBank is going to change whatever ad agency relationships WeWork had so go make friends with SoftBank. NEW YORK, NY: WeWork co-founder Adam Neumann will...
Steve's breakdown: Two law firms merge and now they hire a CMO. She says she'll be living out of a suitcase so you'll have to be ready to be on...
NEW YORK, NY: It could just be a better job offer, but WeWork’s top communications executive, Jennifer Skyler, has announced to her contacts that she is leaving the co-working giant...
Steve's breakdown: The client is Re/Max and the account up for review is their $36 Million U.S. media business. Media Sherpas is handling so make sure your credentials are up...
Steve's breakdown: The American Bar Association. Need we say more. If ya love'em, pitch'em. If not, just walk away whistling. The CMO job post is below. CHICAGO, IL: The ABA...
Steve's breakdown: Boies Schiller Flexner, Lowenstein Sandler, McGlinchey Stafford are the law firms who just brought on new Marketing Leaders and worth looking into. And it seems to be a...
Steve's breakdown: This time were takin' bout Staples Studio and what's amazing about there spaces is there's access to a podcasting studio, unlimited black and white printing for starters. We...
Steve's breakdown: "Data for nearly 12 million Quest Diagnostics patients may have been exposed" is the headline. Now, how do they get the confidence back from the entire universe. Oooo-ooo,...
Steve's breakdown: We Company, AKA We Work, has been getting tons of money via investors like SoftBank but now it's time to go public. Will all this pressure to make...
Steve's breakdown: There are 8 brands at Zillow so start your research now cause there could a few agencies not surviving this transition. SEATTLE, WA: Zillow CEO Spencer Rascoff is out...
Steve's breakdown: Submissions are due by Dec. 17. Contact is Populous Americas marketing director Gina Leo Stingley, gina.stingley@populous.com Populous-PR-Agency-RFP KANSAS CITY, MO: Global architectural design firm Populous is looking for a...
Steve's breakdown: Well, Amazon will be putting 1/2 of its new Headquarters in Long Island City. For those who don't know, you can't get closer to Mid-Town Manhattan and not...
Steve's breakdown: There are just too many changes going on at Zillow not to take a look at their 6+ year relationship with Deutsch. Read on . . . SEATTLE,...
https://www.youtube.com/watch?v=oh0_DHwui5U Steve's breakdown: Talk about a client that could get you networking with hundreds more . . . The National Association of Realtors has a new CMO and that's reason enough...
Steve's breakdown: Seems Hyatt bit off more that it could chew with Oasis investment but Vecasa snapped it up and we see a vacancy for an ad agency to take...
Steve's breakdown: You probably read about how a family put the entire town of Tiller, Oregon up for sale. Well, there is now a new owner and they could probably...
Steve's breakdown: We don't report law leads often but they make great-paying clients as long as everybody stays in line. And these guys are smart enough to hire a CMO....
Steve's breakdown: Kettler has a new CMO and it seems his dad is more important than he is which makes us think the guy is over his head. That's where a smart...
Steve's breakdown: Mueller just subpoenaed The Trump Organization, demanding documents about Russia. How is this a lead? Literally every word out of the Org has to be perfect and we don't...
Steve's breakdown: Every now-and-then we think it's a good idea to check in with clients who hired an agency 1 year ago. Lots of times they aren't very happy with...
Steve's breakdown: A copy of the RFP is available at infoPRRFP@bnydc.org. That kinda says it all . . . BROOKLYN, NY: The Brooklyn Navy Yard Development Corp. is looking for a...
Steve's breakdown: Guaranteed Rented Properties For Sale. That's what Rootstock is selling but they haven't really figured out marketing. They're in 12 states which makes it tough so if regional marketing...
Steve's breakdown: The lawyer representing Jared Kushner is talking agencies to handle his crisis management. I know many of you don't do this sort of work but I thought you'd still...
Steve's breakdown: Steptoe & Johnson is based in DC and they seem to be refocusing on business development in a big way. Wendy Taylor is the new CMO and their number is 202 429...
Steve's breakdown: This is a PR account review for the Legal Marketing Assn. which has 4,200 members. (Think prospective clients) Proposals are due Dec 4. They go to Stephanie Kusibab at skusibab@legalmarketing.org....
Steve's breakdown: Aston Martin is working on a new 66-story residential tower in Miami. G&G is the developer. Marek Reichman, Aston Martin's chief creative officer, might be a good place to start, contact...
Steve's breakdown: Silvernest is the company and Barbara O'Connor is the new CMO. And if you're still doing baby boomer advertising, this client is for you. It's a roommate-matching business just for them!! ...
Steve's breakdown: The new CMO at Bluegreen Vacations will lead its digital, marketing, customer experience and branding initiatives. That where to concentrate your pitch. FORT LAUDERDALE, FL & BOCA RATON,...
Steve's breakdown: Bookable has a great idea and we think consumers would be a great target that they are totally missing. SEATTLE, WA: With rising home prices breaking records throughout the...
Steve's breakdown: Invitation Homes & Starwood Waypoint Homes will trade together as one stock after the ink dries. What's to happen to the brands? Fred Tuomi, the new CEO of the combined company, probably has some...
https://www.youtube.com/watch?v=vQJVwYlLTEs Steve's breakdown: Douglas Elliman just bought Beverly Hills-based Teles Properties and they will be rebranding those 20 offices with 500 agents. Douglas Ellian does not use an agency-of-record so this might be a...
https://www.youtube.com/watch?v=vJ4NH3UvLYs Steve's breakdown: Launching a casino TV campaign is hard enough but these guys are also launching a town with David Hasselhoff as its Mayor. The spot is pretty funny but it doesn't match...
Steve's breakdown: The brands include Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Coldwell Banker Commercial, ERA, and Sotheby's International Realty and if you can find them their new...
https://www.youtube.com/watch?v=vZRncaI6Lw8 Steve's breakdown: Luxury, luxury, luxury! That's what's going on at this account. The new guy came from Simon, the mall real estate company. Things aren't going so well in...
Steve's breakdown: The Regency Centers brand will be the one standing after the merger is completed. We expect them to do a brand "refreshening" later and that's where the opportunity lies. JACKSONVILLE, FL: Regency...
Steve's breakdown: Okay, first of all here's their tagline: Work by Referral; Live the Goodlife™ YIKES! Secondly, for profit education accounts spend good cash, especially if they are teach people...
Steve's breakdown: Here are the top 9 companies that will be going public next year. We believe at least 25% of them will put their advertising in review. 9. Spotify >...
Steve's breakdown: Buffini & Company is the company and they spend a good amount of time & money selling their training programs. If you can make it through one of these programs, maybe...
Steve's breakdown: Trademark taps digital ace Keeton as marketing chief and we suspect she's going to try to make an impact right away. Be in her corner and you might just...
Steve's breakdown: With Expedia's global paid search operations experience, we expect the new CMO & Avvo to shift it into high gear. Get in for the ride. SEATTLE, WA: Avvo Inc., the leading online...
Steve's breakdown: You don't just bring in the global head of advertising from Paypal who was also with mcgarrybowen when they won an Effie award for their Droid campaign and don't shake it...
Steve's breakdown: Regency Centers will be the brand that lives on after the merger. These types of account tend to do local TV and outdoor. If that's your thing, give'm a...
Actiance Appoints Cynthia Crossland as Chief Marketing Officer REDWOOD CITY, CA: Actiance, the leader in communications compliance, archiving, and analytics, today announced Cynthia Crossland has joined Actiance as chief marketing officer....
Steve's breakdown: In case you didn't know, Luxury Retreats is the world's leading luxury vacation rental company, offering over 3,000 homes in 95 destinations. The new CMO is called a Chief...
Steve's breakdown: Brands under Ten-X include Ten-X Homes, Ten-X Commercial and Auction.com. Auction.com looks like the best bet to pitch. Truth advertising has the account now. IRVINE, CA & SILICON VALLEY, CA: Ten-X, the...
https://www.youtube.com/watch?v=POJooq3C8sM Steve's breakdown: Our philosophy is "Change breeds more change" at least to an extent. During an interview on CNBC, the CEO of Zillow said they had just changed auditors from Ernst...
Steve's breakdown: Lionhearted Capital gave a lot of clues regarding their new CMO's background that you can leverage in introductions. Might as well give it a whirl if luxury Real Estate is...
Steve's breakdown: On-line home buying seems like a tough sell but that's the new CMO has to do. I'd check into her progress in a couple of weeks. IRVINE, TX: Ten-X recently...
Steve's breakdown: I love these guys. First off, their URL is uHurt.com. And go ahead and click that URL cause that website is just a little too slick for me. DALLAS,...
https://www.youtube.com/watch?v=WZNTzlqthA4 Steve's breakdown: They are really laying-it-on thick in the corporate video featured here. But with this new marketing team, they just might be open to changing things up. ALISO...
Steve's breakdown: Here's a category that throws a lot of cash around. Might as well check out what the plan is at ProPhase. DOYLESTOWN, PA: Don't bother trying to tease...
Steve's breakdown: That kind a change will almost certainly have the marketing team reviewing their advertising. BTW: These guys do a ton of internet advertising. IRVINE, CA: Online real estate...
Steve's breakdown: The last CMO made it only 8 months so we suspect the job is not a "bunny". All more the reason to call and offer a hand. PHILADELPHIA,...
Steve's breakdown: Donald Trump's populist campaign may be ascending but his luxury brands are descending in the eye's of the wealthy. And with Trump busy campaigning, this might be a...
Steve's breakdown: These contest are a great way to train the youngins, maybe win some cash and, mostly, impress some brands you'd might never be able to pitch. Here's what's...
Steve's breakdown: Trulia, which is part of Zillow, the owner of StreetEasy are all real estate websites. My point is, use this to get in there and pitch the whole schmeer....
Steve's breakdown: And boy do they need one. Which also means the new CMO will need a communications company. I mean, they have a YouTube channel with no videos. Come...
Steve's breakdown: iStar is the main beach front developer in Asbury Park and will be a substantial ad account starting today. They just won approval for a 16 story condo/hotel...
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