Navy • Real Estate • RFP

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High Profile Attorney Seeks Crisis Firm

Steve’s breakdown: The lawyer representing Jared Kushner is talking agencies to handle his crisis management. I know many of you don’t do this sort of work but I thought you’d still...

500 lawyer firm finds CMO

Steve’s breakdown: Steptoe & Johnson is based in DC and they seem to be refocusing on business development in a big way. Wendy Taylor is the new CMO and their number is 202 429...

Into Law Firm clients, this is the review for you

Steve’s breakdown: This is a PR account review for the Legal Marketing Assn. which has 4,200 members. (Think prospective clients) Proposals are due Dec 4. They go to Stephanie Kusibab at skusibab@legalmarketing.org....

Baby Boomer company hires CMO

Steve’s breakdown: Silvernest is the company and Barbara O’Connor is the new CMO. And if you’re still doing baby boomer advertising, this client is for you. It’s a roommate-matching business just for them!! ...

Vacation ownership company books CMO

Steve’s breakdown: The new CMO at Bluegreen Vacations will lead its digital, marketing, customer experience and branding initiatives. That where to concentrate your pitch. FORT LAUDERDALE, FL & BOCA RATON,...

Making homes out of Boxes: New CMO & COO

Steve’s breakdown: Bookable has a great idea and we think consumers would be a great target that they are totally missing. SEATTLE, WA: With rising home prices breaking records throughout the...

Real Estate Company Acquisition may Launch Maga-Brand

Steve’s breakdown: Invitation Homes & Starwood Waypoint Homes will trade together as one stock after the ink dries. What’s to happen to the brands? Fred Tuomi, the new CEO of the combined company, probably has some...

Barrel full of franchise brands seek CMO

Steve’s breakdown: The brands include Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Coldwell Banker Commercial, ERA, and Sotheby’s International Realty and if you can find them their new...

Sotheby’s International Realty’s new CMO

Steve’s breakdown: Luxury, luxury, luxury! That’s what’s going on at this account. The new guy came from Simon, the mall real estate company. Things aren’t going so well in that...

Retail space companies merge

Steve’s breakdown: The Regency Centers brand will be the one standing after the merger is completed. We expect them to do a brand “refreshening” later and that’s where the opportunity lies. JACKSONVILLE, FL: Regency...

Real Estate Guru’s hire CMO Guru: Sorta

Steve’s breakdown: Okay, first of all here’s their tagline: Work by Referral; Live the Goodlife™ YIKES! Secondly, for profit education accounts spend good cash, especially if they are teach people...

Real estate coaching company recruits CMO

Steve’s breakdown: Buffini & Company is the company and they spend a good amount of time & money selling their training programs. If you can make it through one of these programs, maybe...

Digital Lead @ Trademark Property Co.

Steve’s breakdown: Trademark taps digital ace Keeton as marketing chief and we suspect she’s going to try to make an impact right away. Be in her corner and you might just...

Online legal marketplace snags Expedia exec as CMO

Steve’s breakdown: With Expedia’s global paid search operations experience, we expect the new CMO & Avvo to shift it into high gear. Get in for the ride. SEATTLE, WA: Avvo Inc., the leading online...

Malls collide: Regency Centers & Equity One

Steve’s breakdown: Regency Centers will be the brand that lives on after the merger. These types of account tend to do local TV and outdoor. If that’s your thing, give’m a...

BtoB Leads: Oct 25th

Business To Business symbol on white background Actiance Appoints Cynthia Crossland as Chief Marketing Officer REDWOOD CITY, CA: Actiance, the leader in communications compliance, archiving, and analytics, today announced Cynthia Crossland...

New CMO at Ten-X real estate

Steve’s breakdown: Brands under Ten-X include Ten-X Homes, Ten-X Commercial and Auction.com. Auction.com looks like the best bet to pitch. Truth advertising has the account now. IRVINE, CA & SILICON VALLEY, CA: Ten-X, the...

Ten-X Homes & Auction.com close on a new CMO

Steve’s breakdown: On-line home buying seems like a tough sell but that’s the new CMO has to do. I’d check into her progress in a couple of weeks. IRVINE, TX: Ten-X recently...

Personal Injury Law Firms Seeks Cutthroat CMO

Steve’s breakdown: I love these guys. First off, their URL is uHurt.com. And go ahead and click that URL cause that website is just a little too slick for me. DALLAS,...

New CMO & VP of M at The New Home Company

Steve’s breakdown: They are really laying-it-on thick in the corporate video featured here. But with this new marketing team, they just might be open to changing things up. ALISO VIEJO,...

Tongal projects to Review

Steve’s breakdown: These contest are a great way to train the youngins, maybe win some cash and, mostly, impress some brands you’d might never be able to pitch. Here’s what’s...

Trulia seeks CMO

Steve’s breakdown: Trulia, which is part of Zillow, the owner of StreetEasy are all real estate websites. My point is, use this to get in there and pitch the whole schmeer....

Litigation Consulting company seeks CMO

Steve’s breakdown: And boy do they need one. Which also means the new CMO will need a communications company. I mean, they have a YouTube channel with no videos. Come...

Century 21 closes on new CMO

Steve’s breakdown: The new CMO is a Customer Loyalty expert so go heavy on that when you contact her. MADISON, NJ: Century 21 Real Estate LLC, the iconic brand and franchisor with the...

New CMO, CFO & CPO at Move

Steve’s breakdown: With all this movement at Move, coupled with their desire to go after Zillow & Trulia, one has to give these guys a look regarding advertising. CAMPBELL, CA:...

Legal matchmaking service looks to go National

Steve’s breakdown: Court Buddy is adding 6 more states they do business in but if they want a national company, they’ll have to pick up the advertising and social media....

What a surprise: Javits Center seeks PR

Steve’s breakdown: As most of us know, the Javits Center does not have the greatest reputation but they just spent $465M to fix the building. Hence the review. Proposals are...

International law firms hires CMO

Steve’s breakdown: Judging by what he did at his last gig at The Helmsley Charitable Trust, this guy is going to take these guys digital! NEW YORK, NY: King &...

Colliers International’s new CMO

Steve’s breakdown: These folks have more than 502 offices in 67 countries and the new CMO, Christine Schultz, could probably use some help managing all their communications. SEATTLE, WA: Colliers International, a global...

Century 21 seeking CMO = Opportunity

Steve’s breakdown: This is an $18 million account and there giving away their marketing plans right in the CMO job description below. Like taking candy from a baby! MADISON, NJ:...

Realogy Puts $115 Million Media Assignment In Play

Steve’s breakdown: Seems there’s an RFP out there so there’s little time if you’re interested & qualified. Their number is 973-407-2000. PARSIPPANY, NJ: Real estate giant Realogy is conducting a...

95 Year Old Law Firm Brings on CMO

Steve’s breakdown: Ms. Faccone, the new CMO, is a frequent writer and speaker on topics related to business development, marketing, social media and digital information, including e-Discovery. WOODBRIDGE, NJ: Wilentz,...

Coldwell Banker going global with new CMO

Steve’s breakdown: The Motley Crue “Home Sweet Home” campaign looks like it’s going to stay but Sean might need more ad tactics to expand the message globally. Do you have...

Law firm Ballard Spahr gets serious with a CMO hire

Steve’s breakdown: With 14 offices, this firm could be a nice-and-busy account. Right now they do videos, social media & web marketing. CHERRY HILL, NJ: Ballard Spahr L.L.P. said Monday...

New CMO: Better Homes & Gardens Real Estate

Steve’s breakdown: Jennifer, the CMO, has been handling marketing for a while. But with this promotion, she’ll have more leeway to hire ad agencies. MADISON, NJ: Better Homes and Gardens...

Owner of Realtor.com loses CMO

Steve’s breakdown: O’Connor, the current and soon to be ex-CMO, has done a nice job with advertising as you can see in the featured video. Our guess is Move Inc. will...

Real Estate developer PulteGroup signs new CMO

Steve’s breakdown: These guys build and sell a lot of homes. I’m talking “a lot” with brands like Pulte Homes, Centex, Del Webb and DiVosta Homes. And Manish, the new...

Legal marketing lead in Phoenix

Steve’s breakdown: There’s a new CMO at Lewis Roca Rothgerber LLP and he loves to test everything. If you do legal and don’t mind a data driven client, this might be worth...

JLL is Coming to America

Steve’s breakdown: JLL, AKA Jones Lang LaSalle, has hired a new CMO for the Americas with big plans for expansion. Her name is Jill Kouri and their number is 312 782...

Laura Goldberg takes the stand as CMO at LegalZoom

Steve’s breakdown: A couple of FYIs: Laura’s past experience includes running NFL.com. 2012 media budget for LeagalZoom was $24 million. GLENDALE, CA: LegalZoom announced today that Laura Goldberg joined the Company...

Legal Lead: OmniVere’s CMO

Steve’s breakdown: Legal leads are great because the pay well. They’re not so great if you screw around with the contract. SKOKIE, IL: OmniVere today announced that the former publisher of The National...

4th largest mall lands new CMO

Steve’s breakdown: You’d be surprised how much a client like this spends between shoppers and retailers. Their phone number is (713) 622-0663. HOUSTON, TX: Simon, a leading global retail real estate company,...

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