$35 Million Review

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Steve's breakdown: The client is Re/Max and the account up for review is their $36 Million U.S. media business. Media Sherpas is handling so make sure your credentials are up...

CEO is Out as Stock Plunges: Roster agencies next?

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Steve's breakdown: There are 8 brands at Zillow so start your research now cause there could a few agencies not surviving this transition. SEATTLE, WA: Zillow CEO Spencer Rascoff is out...

Global architectural design firm seeks PR agency

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Steve's breakdown: Submissions are due by Dec. 17. Contact is Populous Americas marketing director Gina Leo Stingley, gina.stingley@populous.com Populous-PR-Agency-RFP KANSAS CITY, MO: Global architectural design firm Populous is looking for a...

The Leads in the Wake of Amazon’s Decision

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Steve's breakdown: Well, Amazon will be putting 1/2 of its new Headquarters in Long Island City. For those who don't know, you can't get closer to Mid-Town Manhattan and not...

1.3 million member org with new marketing commitment

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https://www.youtube.com/watch?v=oh0_DHwui5U Steve's breakdown: Talk about a client that could get you networking with hundreds more . . . The National Association of Realtors has a new CMO and that's reason enough...

A real Real Estate Lead

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Steve's breakdown: Seems Hyatt bit off more that it could chew with Oasis investment but Vecasa snapped it up and we see a vacancy for an ad agency to take...

Lawyer need ad love too

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Steve's breakdown: We don't report law leads often but they make great-paying clients as long as everybody stays in line. And these guys are smart enough to hire a CMO....

Who Selling Apartments? You Are! Good Boy

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Steve's breakdown: Kettler has a new CMO and it seems his dad is more important than he is which makes us think the guy is over his head. That's where a smart...

Navy • Real Estate • RFP

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Steve's breakdown: A copy of the RFP is available at infoPRRFP@bnydc.org. That kinda says it all . . . BROOKLYN, NY: The Brooklyn Navy Yard Development Corp. is looking for a...

Real Estate Company that just needs an agency’s push

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Steve's breakdown: Guaranteed Rented Properties For Sale. That's what Rootstock is selling but they haven't really figured out marketing. They're in 12 states which makes it tough so if regional marketing...

High Profile Attorney Seeks Crisis Firm

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Steve's breakdown: The lawyer representing Jared Kushner is talking agencies to handle his crisis management. I know many of you don't do this sort of work but I thought you'd still...

500 lawyer firm finds CMO

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Steve's breakdown: Steptoe & Johnson is based in DC and they seem to be refocusing on business development in a big way. Wendy Taylor is the new CMO and their number is 202 429...

Into Law Firm clients, this is the review for you

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Steve's breakdown: This is a PR account review for the Legal Marketing Assn. which has 4,200 members. (Think prospective clients) Proposals are due Dec 4. They go to Stephanie Kusibab at skusibab@legalmarketing.org....

Baby Boomer company hires CMO

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Steve's breakdown: Silvernest is the company and Barbara O'Connor is the new CMO. And if you're still doing baby boomer advertising, this client is for you. It's a roommate-matching business just for them!! ...

Vacation ownership company books CMO

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Steve's breakdown: The new CMO at Bluegreen Vacations will lead its digital, marketing, customer experience and branding initiatives. That where to concentrate your pitch. FORT LAUDERDALE, FL & BOCA RATON,...

Making homes out of Boxes: New CMO & COO

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Steve's breakdown: Bookable has a great idea and we think consumers would be a great target that they are totally missing. SEATTLE, WA: With rising home prices breaking records throughout the...

Real Estate Company Acquisition may Launch Maga-Brand

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Steve's breakdown: Invitation Homes & Starwood Waypoint Homes will trade together as one stock after the ink dries. What's to happen to the brands? Fred Tuomi, the new CEO of the combined company, probably has some...

Introducing an iconic Real Estate brand to Beverly Hills and beyond

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https://www.youtube.com/watch?v=vQJVwYlLTEs Steve's breakdown: Douglas Elliman just bought Beverly Hills-based Teles Properties and they will be rebranding those 20 offices with 500 agents. Douglas Ellian does not use an agency-of-record so this might be a...

Barrel full of franchise brands seek CMO

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Steve's breakdown: The brands include Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Coldwell Banker Commercial, ERA, and Sotheby's International Realty and if you can find them their new...

Sotheby’s International Realty’s new CMO

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https://www.youtube.com/watch?v=vZRncaI6Lw8 Steve's breakdown: Luxury, luxury, luxury! That's what's going on at this account. The new guy came from Simon, the mall real estate company. Things aren't going so well in...

Retail space companies merge

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Steve's breakdown: The Regency Centers brand will be the one standing after the merger is completed. We expect them to do a brand "refreshening" later and that's where the opportunity lies. JACKSONVILLE, FL: Regency...

Real Estate Guru’s hire CMO Guru: Sorta

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Steve's breakdown: Okay, first of all here's their tagline: Work by Referral; Live the Goodlife™ YIKES! Secondly, for profit education accounts spend good cash, especially if they are teach people...

Real estate coaching company recruits CMO

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Steve's breakdown: Buffini & Company is the company and they spend a good amount of time & money selling their training programs. If you can make it through one of these programs, maybe...

Digital Lead @ Trademark Property Co.

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Steve's breakdown: Trademark taps digital ace Keeton as marketing chief and we suspect she's going to try to make an impact right away. Be in her corner and you might just...

Online legal marketplace snags Expedia exec as CMO

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Steve's breakdown: With Expedia's global paid search operations experience, we expect the new CMO & Avvo to shift it into high gear. Get in for the ride. SEATTLE, WA: Avvo Inc., the leading online...

Malls collide: Regency Centers & Equity One

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Steve's breakdown: Regency Centers will be the brand that lives on after the merger. These types of account tend to do local TV and outdoor. If that's your thing, give'm a...

BtoB Leads: Oct 25th

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Actiance Appoints Cynthia Crossland as Chief Marketing Officer REDWOOD CITY, CA: Actiance, the leader in communications compliance, archiving, and analytics, today announced Cynthia Crossland has joined Actiance as chief marketing officer....

New CMO at Ten-X real estate

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Steve's breakdown: Brands under Ten-X include Ten-X Homes, Ten-X Commercial and Auction.com. Auction.com looks like the best bet to pitch. Truth advertising has the account now. IRVINE, CA & SILICON VALLEY, CA: Ten-X, the...

Ten-X Homes & Auction.com close on a new CMO

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Steve's breakdown: On-line home buying seems like a tough sell but that's the new CMO has to do. I'd check into her progress in a couple of weeks. IRVINE, TX: Ten-X recently...

Personal Injury Law Firms Seeks Cutthroat CMO

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Steve's breakdown: I love these guys. First off, their URL is uHurt.com. And go ahead and click that URL cause that website is just a little too slick for me. DALLAS,...

New CMO & VP of M at The New Home Company

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https://www.youtube.com/watch?v=WZNTzlqthA4 Steve's breakdown: They are really laying-it-on thick in the corporate video featured here. But with this new marketing team, they just might be open to changing things up. ALISO...

Auction.com is now Ten-X & there’s a new CMO

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Steve's breakdown: That kind a change will almost certainly have the marketing team reviewing their advertising. BTW: These guys do a ton of internet advertising. IRVINE, CA: Online real estate...

Tongal projects to Review

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Steve's breakdown: These contest are a great way to train the youngins, maybe win some cash and, mostly, impress some brands you'd might never be able to pitch. Here's what's...

Trulia seeks CMO

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Steve's breakdown: Trulia, which is part of Zillow, the owner of StreetEasy are all real estate websites. My point is, use this to get in there and pitch the whole schmeer....

Litigation Consulting company seeks CMO

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Steve's breakdown: And boy do they need one. Which also means the new CMO will need a communications company. I mean, they have a YouTube channel with no videos. Come...

Century 21 closes on new CMO

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Steve's breakdown: The new CMO is a Customer Loyalty expert so go heavy on that when you contact her. MADISON, NJ: Century 21 Real Estate LLC, the iconic brand and franchisor with the...

New CMO, CFO & CPO at Move

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Steve's breakdown: With all this movement at Move, coupled with their desire to go after Zillow & Trulia, one has to give these guys a look regarding advertising. CAMPBELL, CA:...

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