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Steve's breakdown: Looks like Hasbro is getting in deeper in the movie biz and will probably start making Peppa Pig toys. Either or are new accounts that'll need advertising. PAWTUCKET,...
Steve's breakdown: Verizon is selling Tumblr to WordPress Parent Company, Automattic Inc. and the world hopes they fix everything Verizon did wrong and if they do, they'll have to tell...
Steve's breakdown: It's pretty hilarious when a dating company can't match itself with leaders - especially marketing. But maybe you can be the cupid in this situation and possibly set...
Steve's breakdown: Twitter Seeks North American Consumer PR Support Amid Scrutiny The online giant's move to strengthen its bond with North American consumers comes in advance of the presidential election,...
Steve's breakdown: With this many brands involved, there will have to be multiple ad agency changes once this merger is complete. Time to get the research team on this because...
Steve's breakdown: U.S. Soccer hired lobbyists to counter women’s team’s fight For Equal Pay is the headline but if you want to help the World Cup Champs, who's the client?...
Steve's breakdown: Playboy Magazine's transformation in the age of #MeToo and who knows how it will do but they really should do a little more than doing PR.What do you...
Steve's breakdown: "AT&TTV Now" is the new name for DirecTV. I know there's a space in there but just go ahead and say it out loud. Sounds ridiculous, doesn't it?...
Steve's breakdown: Ya never thought you'd hear this but Pinterest wants to create a global traditional ad campaign. At least, that's what the new CMO says so get on the...
Steve's breakdown: The new marketing team and some of the companies Ticketmaster uses to help sell tickets are listed in this article. We've bolded them below. Plus there's lots of quotes...
Steve's breakdown: "As iHeartMedia goes public, CMO calls on brands to stop using audio the wrong way" is the quote but how is Gayle Troberman going to pull that of?...
Steve's breakdown: "Drake’s esports team 100 Thieves raises $35 million" is the headline and you know marketing has to be in the mix. But here's the real quote: 100 Thieves...
Steve's breakdown: "Miami Gardens Issues RFP For Branding and Advertising of Super Bowl 2020." It's a great way to show off your juice in front of every Super Bowl advertiser...
Steve's breakdown: Sesame street has a new CMO and NEW YORK, NY: Samantha Maltin has been named Chief Marketing Officer at Sesame Workshop, the nonprofit media and educational organization behind the...
Steve's breakdown: We've been talking about Netflix for months and this is the latest bell to ring to pitch Netflix so jump on it. Netflix Hires Jackie Lee-Joe as New...
Steve's breakdown: Kinda threw ya with the football pic but we gotta keep the non-members guessing. NEW YORK, NY: The National Basketball Association named longtime technology marketing executive Kate Jhaveri...
Steve's breakdown: AT&T to roll out a new, super-charged streaming service with HBO shows, ‘Friends’ and more called HBO Max. On the other hand, Netflix is going to have to...
Steve's breakdown: The headline is: Taylor Swift, Scooter Braun clash: Justin Bieber, Demi Lovato, Braun's wife and more weigh in. What's the lead? Well, Big Machine Label Group was just...
Steve's breakdown: "Disney sends out official RFP documents to global markets" is the headline so jump on this sooner than later. BURBANK, CA: Earlier this week, Disney sent out the...
Steve's breakdown: So what! The account in on the other side of the globe. Go for it! BURLEIGH HEADS, Australia: The World Surf League (WSL) has hired Nike marketing veteran Pri Shumate...
Steve's breakdown: Esports is huge now-a-days so we like to keep our ear to the ground regarding the category. He's what we have: "Immortals Gaming acquires Infinite Esports in $100M...
Steve's breakdown: The brand is Master Class (I taken the class with Steve Martin on comedy writing - not that you can that here) Anyway, they hired their 1st CMO...
Steve's breakdown: I like the Tiffany Haddish's work but I don't think it's breaking any doors down sales wise. Enter ex-REI marketing chief where he won a Grand Prix Titanium...
Steve's breakdown: When it rains it pours. Take a double look at Anthony's! Sun Basket Appoints New Chief Marketing Officer (CMO) and Chief Financial Officer (CFO) Top Silicon Valley Executives...
Steve's breakdown: Here's an ex-account win of mine seeking a CMO. Like Harpoon, I'd never think there would be an opening for this position. Check it out. Hint, they like...
Steve's breakdown: Authentic Brands Group is now the "client" for Sports Illustrated. It's a bit complicated but that's the take-a-way. Nick Woodhouse is the CMO and he's at nwoodhouse@authenticbrandsgroup.com NEW...
Steve's breakdown: Netflix marketing chief is latest high-profile departure after the CFO and the communication head. Do you think this turnover will spillover into their agency roster? We would hope...
Steve's breakdown: Keri Putnam is the CEO and Michael Monroe is the new Chief Marketing Officer at Sundance Institute. Not that Michael Monroe, the one from The Atlantic. We believe...
Steve's breakdown: Naughty America got a bit clever this week by launching x-rated lenses on Snatchat. Even though Naughty's CEO, Andreas Hronopoulos, said the lenses were compliant, Snap was not...
Steve's breakdown: It's time to call Disney if you've ever worked on the business! BURBANK, CA: Disney is preparing to launch a global media review. The media behemoth will call...
Steve's breakdown: Last time Court TV was on the air, there was no competition. This time there's Law&Crime Network and that may force Court TV to outsource advertising. It's worth...
Steve's breakdown: A lot of folks don't know about Cheddar's financial reporting so there's got to be some promotional money put aside. Especially after spending $200 million. BETH PAGE, NY:...
Steve's breakdown: Tom’s Urban Names Dan Holm CMO is the headline. For those who are not familiar, Tom’s Urban is a leading "eatertainment" destination where guests can enjoy a modern American...
Steve's breakdown: You might's well get into the streaming content business with this client because the agency will have to jump into it eventually. BETH PAGE, NY: Alice USA announced...
Steve's breakdown: As far as we can tell, Snap does not have an agency of record so this could be a great opening for your shop. VENICE, CA: Snap Inc....
Steve's breakdown: Black News Channel will launch this fall with former Congressman J.C. Watts Jr. as it's leader. Read more at this link. TALLAHASSEE, FL: A new news channel is...
Steve's breakdown: The headline is: Ancestry.com pulls tone-deaf ad that romanticizes why black Americans have white lineage while not taking rape into account. The agency that made the spot is...
Steve's breakdown: eSports team Clutch Gaming has been sold to the owners of the Philadelphia 76ers and we think this could be a great time to sneak in there and...
Steve's breakdown: "MouseSchwitz" is what the Jewish owners of an ad agency I worked at called Disney. One too many Winnie the Pooh toy campaigns I guess. Hilarious! Anyway, Disney+...
Steve's breakdown: We love it when ad folks take over client like the 49ers because they "Get It". But just to be on the safe side, maybe send this new...
Steve's breakdown: Here's a fresh crop of CMOs. There's got be be one in your sweetspot! Hearst Autos Hires Chief Marketing Officer Hearst Autos, the publisher of Car and Driver and Road &...
Steve's breakdown: Poised to Exit Bankruptcy, iHeartMedia Files for an IPO and with that, we expect a new agency to be brought on. The radio broadcaster is looking to return...
Steve's breakdown: Pssst!! You know a guy who can take care of "dis thing"? I'm asking cause whether it's a he or a she, Consumer Reports needs a World Class...
Steve's breakdown: Remember Seinfeld launched his show on Crackle because of his relationship with Sony? Yeah, even Sony thought it should be running on Netflix and here's the proof. Sony...
Steve's breakdown: We hate when this happens because we are an Ad Agency driven kind of organization but there's no way around it so here it is. With no fanfare,...
Steve's breakdown: The "mispronunciations" campaign for MailChimp almost seemed like a dare. We kept waiting to see if it was going to move to something but who knows what happened....
Steve's breakdown: If you didn't get that one, go to your room. Metro Goldwyn Mayer is the client and they have a patchy past with regards to ad agencies so...
Steve's breakdown: Here's the first line of the article below: "Getting Michelin stars is a goal for many chefs, but for some, it’s also a sign it’s time to move...
Steve's breakdown: You all know about the Pinterest IPO but have you thought about what is will do to their marketing? People can get a little more susceptible to new...
Steve's breakdown: Donuts is the client and we believe their soon-to-be former AOR is UPSHOT. KIRKLAND, WA: Donuts is looking to hire a Chief Marketing Officer, according to a job posting on LinkedIn....
Steve's breakdown: . . . and all the recent agency hires could be up in the air over at Netflix with their CMO leaving. Or maybe you can help find...
Steve's breakdown: The client is Complexity Gaming and the new Chief Marketing Officer is Cameron Kelly who was at United Entertainment Group. Clients he worked on included Toyota, Doritos, Kellogg’s, YUM!, Red Bull...
Steve's breakdown: The start power comes from Barack & Michelle Obama and the new company heads are Priya Swaminathan and Tonia Davis. HOLLYWOOD, CA: The Obamas have started putting together the...
Steve's breakdown: We love 1st CMOs cause they have to pounce on great opportunities. Are you one? CHARLOTTE, NC: The Carolina Panthers are hiring T-Mobile's vice president of sponsorships and...
Steve's breakdown: Pinterest could use their IPO to spread to new markets like teenage boys for example. Just sayin' - let's get crazy! And what do you think about traditional...
Steve's breakdown: We thought you might need a break after all that across-the-pond stuff so we got you this RFP from University of Kentucky (This is where I took my one...
Steve's breakdown: NBC Entertainment is on the lookout for a new media agency. There's been no formal comment for the company so be delicate. They might run like bunnies. UNIVERSAL...
https://www.youtube.com/watch?v=7wt1ehbyF8s Steve's breakdown: American Greetings is an account I helped win when I was at J. Walter Thompson. That was a million years ago and it was a $10 million account! Will...
https://www.youtube.com/watch?v=FxTwxkDow9Y Steve's breakdown: The new CMO of GoDaddy had the same title at Amazon Fashion, served as Vice President of Global Marketing at Vans and held senior marketing roles at Dell....
https://www.youtube.com/watch?v=CuP_xc3_BnA Steve's breakdown: Beyond getting a new coach, the Miami Dolphins have announce staff additions to marketing, partnerships & ticketing teams. This is a full on make-over and it could include agency...
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