Google Failed so now It’s Back!

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Steve's breakdown: Zagat is back and in book form. The plan is to see how the public reacts and then turn on the advertising machine but who's the agency doing...

Golf, Beer & Food and a new CMO

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Steve's breakdown: Okay, these Topgolf ads are pretty good so why the new CMO? Someone needs to find out. In related new, Topgolf plans on opening dozens of locations in...

Sports training & event company hires CMO

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Steve's breakdown: One thing about IRONMAN is Women? I mean the new CMO is a woman. Never mind. They could use a lot more spectators, sponsors & TV coverage and...

Film Commission PR RFP

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Steve's breakdown: This one just jumped at us so you'll have to just at it. Maybe ask for extension . . . Responses are due RFP Oct. 11. Selected firms...

A bit of a make-over is needed at this Magazine

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Steve's breakdown: Vox Media just acquired New York Magazine, the Chronicler of the Highbrow and Lowbrow but we think the brand could some new life. Got any ideas? We do!...

Big insurance CMO walks into media client today

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Steve's breakdown: Mike Linton, formerly CMO at Farmers Insurance, will join Ancestry today so send flowers or something. It's about family - remember? LEHI, UT: Another CMO role is disappearing. Ancestry,...

This will no longer do at this brand

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Steve's breakdown: Playboy Magazine's transformation in the age of #MeToo and who knows how it will do but they really should do a little more than doing PR.What do you...

Super Bowl RFP

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Steve's breakdown: "Miami Gardens Issues RFP For Branding and Advertising of Super Bowl 2020." It's a great way to show off your juice in front of every Super Bowl advertiser...

Not for profit lead you wanted since you were a kid

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Steve's breakdown: Sesame street has a new CMO and NEW YORK, NY: Samantha Maltin has been named Chief Marketing Officer at Sesame Workshop, the nonprofit media and educational organization behind the...

Reason #4 to pitch this account

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Steve's breakdown: We've been talking about Netflix for months and this is the latest bell to ring to pitch Netflix so jump on it. Netflix Hires Jackie Lee-Joe as New...

New technology CMO could make you a starter

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Steve's breakdown: Kinda threw ya with the football pic but we gotta keep the non-members guessing. NEW YORK, NY: The National Basketball Association named longtime technology marketing executive Kate Jhaveri...

Shutting the lights on or off: Both leads!

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Steve's breakdown: AT&T to roll out a new, super-charged streaming service with HBO shows, ‘Friends’ and more called HBO Max. On the other hand, Netflix is going to have to...

A lead that could make you famous

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Steve's breakdown: The headline is: Taylor Swift, Scooter Braun clash: Justin Bieber, Demi Lovato, Braun's wife and more weigh in. What's the lead? Well, Big Machine Label Group was just...

Like you don’t want a surfing account . . .

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Steve's breakdown: So what! The account in on the other side of the globe. Go for it! BURLEIGH HEADS, Australia: The World Surf League (WSL) has hired Nike marketing veteran Pri Shumate...

Iconic Book has new Marketing Owner

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Steve's breakdown: Authentic Brands Group is now the "client" for Sports Illustrated. It's a bit complicated but that's the take-a-way. Nick Woodhouse is the CMO and he's at nwoodhouse@authenticbrandsgroup.com NEW...

24 roster agencies will probably not make the cuts

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Steve's breakdown: Netflix marketing chief is latest high-profile departure after the CFO and the communication head. Do you think this turnover will spillover into their agency roster? We would hope...

$3 million movie lead from the west

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Steve's breakdown: Keri Putnam is the  CEO and Michael Monroe is the new Chief Marketing Officer at Sundance Institute. Not that Michael Monroe, the one from The Atlantic. We believe...

If you’ve been on the roster, make that call

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Steve's breakdown: It's time to call Disney if you've ever worked on the business! BURBANK, CA: Disney is preparing to launch a global media review. The media behemoth will call...

Financial news network has new owner with pockets

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Steve's breakdown: A lot of folks don't know about Cheddar's financial reporting so there's got to be some promotional money put aside. Especially after spending $200 million. BETH PAGE, NY:...

“Eatertainment” destination gets CMO

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Steve's breakdown: Tom’s Urban Names Dan Holm CMO is the headline. For those who are not familiar, Tom’s Urban is a leading "eatertainment" destination where guests can enjoy a modern American...

African American News Channel to Launch

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Steve's breakdown: Black News Channel will launch this fall with former Congressman J.C. Watts Jr. as it's leader. Read more at this link. TALLAHASSEE, FL: A new news channel is...

Another tone-deaf ad could open the pitch doors

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Steve's breakdown: The headline is: Ancestry.com pulls tone-deaf ad that romanticizes why black Americans have white lineage while not taking rape into account. The agency that made the spot is...

Looking at jumping into eSports?

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Steve's breakdown: eSports team Clutch Gaming has been sold to the owners of the Philadelphia 76ers and we think this could be a great time to sneak in there and...

Ad Guy Takes Over Marketing at NFL Team

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Steve's breakdown: We love it when ad folks take over client like the 49ers because they "Get It". But just to be on the safe side, maybe send this new...

Eight new CMOs you might want to contact

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Steve's breakdown: Here's a fresh crop of CMOs. There's got be be one in your sweetspot! Hearst Autos Hires Chief Marketing Officer Hearst Autos, the publisher of Car and Driver and Road &...

Guess the lead: Lion + Hollywood

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Steve's breakdown: If you didn't get that one, go to your room. Metro Goldwyn Mayer is the client and they have a patchy past with regards to ad agencies so...

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