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Steve’s breakdown: We thought you might need a break after all that across-the-pond stuff so we got you this RFP from University of Kentucky (This is where I took my one...
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Steve’s breakdown: Being proud about being single is what it’s all about and all your clients should be “Doing” it! I could be like getting a whole new account on...
Steve’s breakdown: If you know a radio station, company or conglomerate, this demonstration of the AI Anchor has done all the work for you in regards to coming up with...
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Steve’s breakdown: Droga5 won the gaming division of Tencent last July bit was supposed to launch creative last December but it never happened and they don’t even list Tencent as a client on their...
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Steve’s breakdown: Well, we finally know who the top creative at CBS is so now the ball is in your court to pitch the guy. David Nevins is his name...
Steve’s breakdown: It’s a weird time to be putting this account in review but Roth Ryan Hayes is handling the pitch so you might as well make sure your credentials are...
Steve’s breakdown: Square Enix is the target and here’s what they’ve done. FINAL FANTASY has sold over 100 million units worldwide; DRAGON QUEST has sold over 58 million units worldwide; TOMB RAIDER...
Steve’s breakdown: Painting with a Twist welcomes Katherine LeBlanc as company’s first Chief Marketing Officer and you know how much we love first CMOs. They are always ready to hear great...
Steve’s breakdown:Candytopia account is in the Art & Entertainment, Retail, Attractions, Events, and Live Entertainment categories. Not to mention CANDY! So help them find a new CMO and get this...
Steve’s breakdown: Snapchat launches first slate of original shows but does anybody know about it except folks already on Snapchat? That’s our reasoning for letting you guys in on the launch. Kristen...
Steve’s breakdown: With all this movement going on post 21st Century Fox & The Disney Company merger, there’s bound to be a brand or two that will be ripe for picking....
Steve’s breakdown: Now that SiriusXM is buying Pandora in a $3.5 billion all-stock deal, you can bet they are going to take a close look at Pandora’s ad agency relationships. The...
Steve’s breakdown: With Comcast taking 61% of Sky, there could be a new account to be had here so if you have a connection in Phili, it’ time to get...
Steve’s breakdown: “Redskins’ 50-year sellout streak ends” is the headline and if you think Steve Ziff, their CMO, is safe from being cut from the team, you’re a nicer guy...
Steve’s breakdown: Looks like Time Magazine has found a good home and the new owners are going to keep their hands off operations. That means the magazine will have the...
Steve’s breakdown: Oath owns more than 50 brands, including HuffPost, TechCrunch and Tumblr but has failed to make an impact in the space occupied by Facebook & Google. I’d say pick a...
Steve’s breakdown: Good Housekeeping, a brand name that now sounds almost ironically cool, is finally opening a store. Let’s not let them take any wrong steps – so here’s the plan....
Steve’s breakdown: Three things: • Mattel Films is a new division in the toymaker’s company aimed at developing and producing movies based on its iconic brands. • The division will...
Steve’s breakdown: An ex-72andSunny & Wieden + Kennedy exec take the marketing helm at Tinder. Is it a most to build continue to build their in-house marketing team, or is...
Steve’s breakdown: Do you have contacts in the investment bank category? Love golf? Then PGA of America maybe a great fit for your agency. Ya see, they just hired the former CEO...
Steve’s breakdown: The NFL has got some viewership problems and this new CMO from Activision is going to be taking it head-on. Expect some big changes in strategies which could include...
Steve’s breakdown: Here we go with this week’s additional exec shifts in marketing Zipcar Picks Up Head Marketer BOSTON, MA: The Zipcar carsharing network announced that Sherrill Kaplan has joined...
Steve’s breakdown: New York Public Radio names Lisa Baird CMO. It’s a newly created role for Baird, where she’ll lead the marketing and audience development, data, membership, sponsorship, and communications teams. Sounds...
Steve’s breakdown: Barnes & Noble has got some problems but this acquisition of PaperRater.com might be something they can sink their marketing teeth into. So get you back-to-school shopping done and gives these...
Steve’s breakdown: Back on August 1st we gave you the job description for the Global Chief Marketing & Communications Officer and now that they’ve hired one, you have the blue...
Steve’s breakdown: This list idea is a new thing we’re doing. Let us know if it’s saving you time or if you’d like these stories done individually as we’ve always...