Ring Us Today 212 658 1796
Steve's breakdown: Zagat is back and in book form. The plan is to see how the public reacts and then turn on the advertising machine but who's the agency doing...
Steve's breakdown: Okay, these Topgolf ads are pretty good so why the new CMO? Someone needs to find out. In related new, Topgolf plans on opening dozens of locations in...
Steve's breakdown: SeaWorld stock scores with an upbeat forecast and new CEO but its unexpectedly expensive marketing campaign in the 3rd quarter did not help cost cutting. That's the take-a-way...
Steve's breakdown: Viacom & CBS are set to merge in early December and we expect a few of their brands to go into review. Time to rev-up the research team...
Steve's breakdown: We find SiriusXM's decision to bring in a TD Ameritrade executive as their CMO a little off. Maybe they have big and very different plans for the brand...
Steve's breakdown: We saw the writing on the wall when Groupon brought in Grand Prix Titanium at Cannes winner, Craig Rowley from REI to be CMO. (See our prediction below)...
Steve's breakdown: One thing about IRONMAN is Women? I mean the new CMO is a woman. Never mind. They could use a lot more spectators, sponsors & TV coverage and...
Steve's breakdown: This one just jumped at us so you'll have to just at it. Maybe ask for extension . . . Responses are due RFP Oct. 11. Selected firms...
Steve's breakdown: Vox Media just acquired New York Magazine, the Chronicler of the Highbrow and Lowbrow but we think the brand could some new life. Got any ideas? We do!...
Steve's breakdown: Mike Linton, formerly CMO at Farmers Insurance, will join Ancestry today so send flowers or something. It's about family - remember? LEHI, UT: Another CMO role is disappearing. Ancestry,...
Steve's breakdown: Sometimes things come in twos and this time it's BET & CBS both getting new CMOs. Like we said in the headline, someone at your agency will probably...
Steve's breakdown: Looks like Hasbro is getting in deeper in the movie biz and will probably start making Peppa Pig toys. Either or are new accounts that'll need advertising. PAWTUCKET,...
Steve's breakdown: Verizon is selling Tumblr to WordPress Parent Company, Automattic Inc. and the world hopes they fix everything Verizon did wrong and if they do, they'll have to tell...
Steve's breakdown: It's pretty hilarious when a dating company can't match itself with leaders - especially marketing. But maybe you can be the cupid in this situation and possibly set...
Steve's breakdown: Twitter Seeks North American Consumer PR Support Amid Scrutiny The online giant's move to strengthen its bond with North American consumers comes in advance of the presidential election,...
Steve's breakdown: With this many brands involved, there will have to be multiple ad agency changes once this merger is complete. Time to get the research team on this because...
Steve's breakdown: U.S. Soccer hired lobbyists to counter women’s team’s fight For Equal Pay is the headline but if you want to help the World Cup Champs, who's the client?...
Steve's breakdown: Playboy Magazine's transformation in the age of #MeToo and who knows how it will do but they really should do a little more than doing PR.What do you...
Steve's breakdown: "AT&TTV Now" is the new name for DirecTV. I know there's a space in there but just go ahead and say it out loud. Sounds ridiculous, doesn't it?...
Steve's breakdown: Ya never thought you'd hear this but Pinterest wants to create a global traditional ad campaign. At least, that's what the new CMO says so get on the...
Steve's breakdown: The new marketing team and some of the companies Ticketmaster uses to help sell tickets are listed in this article. We've bolded them below. Plus there's lots of quotes...
Steve's breakdown: "As iHeartMedia goes public, CMO calls on brands to stop using audio the wrong way" is the quote but how is Gayle Troberman going to pull that of?...
Steve's breakdown: "Drake’s esports team 100 Thieves raises $35 million" is the headline and you know marketing has to be in the mix. But here's the real quote: 100 Thieves...
Steve's breakdown: "Miami Gardens Issues RFP For Branding and Advertising of Super Bowl 2020." It's a great way to show off your juice in front of every Super Bowl advertiser...
Steve's breakdown: Sesame street has a new CMO and NEW YORK, NY: Samantha Maltin has been named Chief Marketing Officer at Sesame Workshop, the nonprofit media and educational organization behind the...
Steve's breakdown: We've been talking about Netflix for months and this is the latest bell to ring to pitch Netflix so jump on it. Netflix Hires Jackie Lee-Joe as New...
Steve's breakdown: Kinda threw ya with the football pic but we gotta keep the non-members guessing. NEW YORK, NY: The National Basketball Association named longtime technology marketing executive Kate Jhaveri...
Steve's breakdown: AT&T to roll out a new, super-charged streaming service with HBO shows, ‘Friends’ and more called HBO Max. On the other hand, Netflix is going to have to...
Steve's breakdown: The headline is: Taylor Swift, Scooter Braun clash: Justin Bieber, Demi Lovato, Braun's wife and more weigh in. What's the lead? Well, Big Machine Label Group was just...
Steve's breakdown: "Disney sends out official RFP documents to global markets" is the headline so jump on this sooner than later. BURBANK, CA: Earlier this week, Disney sent out the...
Steve's breakdown: So what! The account in on the other side of the globe. Go for it! BURLEIGH HEADS, Australia: The World Surf League (WSL) has hired Nike marketing veteran Pri Shumate...
Steve's breakdown: Esports is huge now-a-days so we like to keep our ear to the ground regarding the category. He's what we have: "Immortals Gaming acquires Infinite Esports in $100M...
Steve's breakdown: The brand is Master Class (I taken the class with Steve Martin on comedy writing - not that you can that here) Anyway, they hired their 1st CMO...
Steve's breakdown: I like the Tiffany Haddish's work but I don't think it's breaking any doors down sales wise. Enter ex-REI marketing chief where he won a Grand Prix Titanium...
Steve's breakdown: When it rains it pours. Take a double look at Anthony's! Sun Basket Appoints New Chief Marketing Officer (CMO) and Chief Financial Officer (CFO) Top Silicon Valley Executives...
Steve's breakdown: Here's an ex-account win of mine seeking a CMO. Like Harpoon, I'd never think there would be an opening for this position. Check it out. Hint, they like...
Steve's breakdown: Authentic Brands Group is now the "client" for Sports Illustrated. It's a bit complicated but that's the take-a-way. Nick Woodhouse is the CMO and he's at nwoodhouse@authenticbrandsgroup.com NEW...
Steve's breakdown: Netflix marketing chief is latest high-profile departure after the CFO and the communication head. Do you think this turnover will spillover into their agency roster? We would hope...
Steve's breakdown: Keri Putnam is the CEO and Michael Monroe is the new Chief Marketing Officer at Sundance Institute. Not that Michael Monroe, the one from The Atlantic. We believe...
Steve's breakdown: Naughty America got a bit clever this week by launching x-rated lenses on Snatchat. Even though Naughty's CEO, Andreas Hronopoulos, said the lenses were compliant, Snap was not...
Steve's breakdown: It's time to call Disney if you've ever worked on the business! BURBANK, CA: Disney is preparing to launch a global media review. The media behemoth will call...
Steve's breakdown: Last time Court TV was on the air, there was no competition. This time there's Law&Crime Network and that may force Court TV to outsource advertising. It's worth...
Steve's breakdown: A lot of folks don't know about Cheddar's financial reporting so there's got to be some promotional money put aside. Especially after spending $200 million. BETH PAGE, NY:...
Steve's breakdown: Tom’s Urban Names Dan Holm CMO is the headline. For those who are not familiar, Tom’s Urban is a leading "eatertainment" destination where guests can enjoy a modern American...
Steve's breakdown: You might's well get into the streaming content business with this client because the agency will have to jump into it eventually. BETH PAGE, NY: Alice USA announced...
Steve's breakdown: As far as we can tell, Snap does not have an agency of record so this could be a great opening for your shop. VENICE, CA: Snap Inc....
Steve's breakdown: Black News Channel will launch this fall with former Congressman J.C. Watts Jr. as it's leader. Read more at this link. TALLAHASSEE, FL: A new news channel is...
Steve's breakdown: The headline is: Ancestry.com pulls tone-deaf ad that romanticizes why black Americans have white lineage while not taking rape into account. The agency that made the spot is...
Steve's breakdown: eSports team Clutch Gaming has been sold to the owners of the Philadelphia 76ers and we think this could be a great time to sneak in there and...
Steve's breakdown: "MouseSchwitz" is what the Jewish owners of an ad agency I worked at called Disney. One too many Winnie the Pooh toy campaigns I guess. Hilarious! Anyway, Disney+...
Steve's breakdown: We love it when ad folks take over client like the 49ers because they "Get It". But just to be on the safe side, maybe send this new...
Steve's breakdown: Here's a fresh crop of CMOs. There's got be be one in your sweetspot! Hearst Autos Hires Chief Marketing Officer Hearst Autos, the publisher of Car and Driver and Road &...
Steve's breakdown: Poised to Exit Bankruptcy, iHeartMedia Files for an IPO and with that, we expect a new agency to be brought on. The radio broadcaster is looking to return...
Steve's breakdown: Pssst!! You know a guy who can take care of "dis thing"? I'm asking cause whether it's a he or a she, Consumer Reports needs a World Class...
Steve's breakdown: Remember Seinfeld launched his show on Crackle because of his relationship with Sony? Yeah, even Sony thought it should be running on Netflix and here's the proof. Sony...
Steve's breakdown: We hate when this happens because we are an Ad Agency driven kind of organization but there's no way around it so here it is. With no fanfare,...
Steve's breakdown: The "mispronunciations" campaign for MailChimp almost seemed like a dare. We kept waiting to see if it was going to move to something but who knows what happened....
Steve's breakdown: If you didn't get that one, go to your room. Metro Goldwyn Mayer is the client and they have a patchy past with regards to ad agencies so...
Steve's breakdown: Here's the first line of the article below: "Getting Michelin stars is a goal for many chefs, but for some, it’s also a sign it’s time to move...
Steve's breakdown: You all know about the Pinterest IPO but have you thought about what is will do to their marketing? People can get a little more susceptible to new...
© 2019 New Business Bureau LLC. All Rights Reserved