Super Bowl RFP

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Steve's breakdown: "Miami Gardens Issues RFP For Branding and Advertising of Super Bowl 2020." It's...

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Not for profit lead you wanted since you were a kid

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Steve's breakdown: Sesame street has a new CMO and NEW YORK, NY: Samantha Maltin has been...

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Reason #4 to pitch this account

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Steve's breakdown: We've been talking about Netflix for months and this is the latest bell...

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New technology CMO could make you a starter

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Steve's breakdown: Kinda threw ya with the football pic but we gotta keep the non-members...

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Shutting the lights on or off: Both leads!

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Steve's breakdown: AT&T to roll out a new, super-charged streaming service with HBO shows, ‘Friends’...

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A lead that could make you famous

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Steve's breakdown: The headline is: Taylor Swift, Scooter Braun clash: Justin Bieber, Demi Lovato, Braun's...

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Time to call your holding company to get in this pitch

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Steve's breakdown: "Disney sends out official RFP documents to global markets" is the headline so...

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Like you don’t want a surfing account . . .

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Steve's breakdown: So what! The account in on the other side of the globe. Go...

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Esports $100M news is opportunity to get in the game

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Steve's breakdown: Esports is huge now-a-days so we like to keep our ear to the...

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Former Nike Marketing Exec joins online school

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Steve's breakdown: The brand is Master Class (I taken the class with Steve Martin on...

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We don’t think this spokes person is going to keep her job

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Steve's breakdown: I like the Tiffany Haddish's work but I don't think it's breaking any...

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4 Consumer businesses with new CMOs you might want to take a look at

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Steve's breakdown: When it rains it pours. Take a double look at Anthony's! Sun Basket...

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A boatload of brands seek CMO: Come to their rescue

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Steve's breakdown: Here's an ex-account win of mine seeking a CMO. Like Harpoon, I'd never...

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Iconic Book has new Marketing Owner

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Steve's breakdown: Authentic Brands Group is now the "client" for Sports Illustrated. It's a bit...

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24 roster agencies will probably not make the cuts

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Steve's breakdown: Netflix marketing chief is latest high-profile departure after the CFO and the communication...

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$3 million movie lead from the west

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Steve's breakdown: Keri Putnam is the  CEO and Michael Monroe is the new Chief Marketing...

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If you’ve been on the roster, make that call

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Steve's breakdown: It's time to call Disney if you've ever worked on the business! BURBANK,...

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New competition may require relaunched network to hire agency

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Steve's breakdown: Last time Court TV was on the air, there was no competition. This...

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Financial news network has new owner with pockets

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Steve's breakdown: A lot of folks don't know about Cheddar's financial reporting so there's got...

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“Eatertainment” destination gets CMO

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Steve's breakdown: Tom’s Urban Names Dan Holm CMO is the headline. For those who are...

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Say “Cheese” to this news outlet with new owner

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Steve's breakdown: You might's well get into the streaming content business with this client because...

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McDonald’s exec to take over marketing at social media

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Steve's breakdown: As far as we can tell, Snap does not have an agency of...

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African American News Channel to Launch

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Steve's breakdown: Black News Channel will launch this fall with former Congressman J.C. Watts Jr....

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Another tone-deaf ad could open the pitch doors

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Steve's breakdown: The headline is: Ancestry.com pulls tone-deaf ad that romanticizes why black Americans have...

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Looking at jumping into eSports?

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Steve's breakdown: eSports team Clutch Gaming has been sold to the owners of the Philadelphia...

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“MouseSchwitz” to launch new brand but no word on ad agencies yet

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Steve's breakdown: "MouseSchwitz" is what the Jewish owners of an ad agency I worked at...

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Ad Guy Takes Over Marketing at NFL Team

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Steve's breakdown: We love it when ad folks take over client like the 49ers because...

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Eight new CMOs you might want to contact

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Steve's breakdown: Here's a fresh crop of CMOs. There's got be be one in your...

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World Class CMO Wanted at Publication: Know a Guy?

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Steve's breakdown: Pssst!! You know a guy who can take care of "dis thing"? I'm...

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Comedians in Cars getting Coffee was first, Now This

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Steve's breakdown: Remember Seinfeld launched his show on Crackle because of his relationship with Sony?...

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Agency Closes its Doors: Are there clients to save?

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Steve's breakdown: We hate when this happens because we are an Ad Agency driven kind...

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Agency is Out: apologies for not calling this one

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Steve's breakdown: The "mispronunciations" campaign for MailChimp almost seemed like a dare. We kept waiting...

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Guess the lead: Lion + Hollywood

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Steve's breakdown: If you didn't get that one, go to your room. Metro Goldwyn Mayer...

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The falling Michelin Star just needs some advertising TLC

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Steve's breakdown: Here's the first line of the article below: "Getting Michelin stars is a...

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Internet domain name registry seeks CMO

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Steve's breakdown: Donuts is the client and we believe their soon-to-be former AOR is UPSHOT. KIRKLAND,...

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Looks like an opening at streaming service . . .

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Steve's breakdown: . . . and all the recent agency hires could be up in...

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eSports is on fire so you might as well get in the game here

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Steve's breakdown: The client is Complexity Gaming and the new Chief Marketing Officer is Cameron Kelly who...

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Launching a Production Company w/ Star Power

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Steve's breakdown: The start power comes from Barack & Michelle Obama and the new company...

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NFL team name T-Mobile VP as team’s first CMO

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Steve's breakdown: We love 1st CMOs cause they have to pounce on great opportunities. Are...

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Here’s a review from a different UK: University of Kentucky

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Steve's breakdown: We thought you might need a break after all that across-the-pond stuff so...

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$200 Million Entertainment Pitch

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Steve's breakdown: NBC Entertainment is on the lookout for a new media agency. There's been...

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Growing this “Feel Good” brand back to its former glory

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https://www.youtube.com/watch?v=7wt1ehbyF8s Steve's breakdown: American Greetings is an account I helped win when I was at J. Walter...

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Ex-Super Bowl advertiser has new CMO & COO to get back their strut

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https://www.youtube.com/watch?v=FxTwxkDow9Y Steve's breakdown: The new CMO of GoDaddy had the same title at Amazon Fashion, served...

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NFL team’s clean slate: Will it include new ad agency?

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https://www.youtube.com/watch?v=CuP_xc3_BnA Steve's breakdown: Beyond getting a new coach, the Miami Dolphins have announce staff additions to...

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Amusement park has 4 new brands to advertise

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Steve's breakdown: That's right, Six Flags has 4 new locations that need to be rebranded...

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Magic!! A New Account Appears on Stage

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Steve's breakdown: The Cirque du Soleil purchased The Works Entertainment as a means of expanding its...

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Cricket Anyone? AAR Review

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Steve's breakdown: England and Wales Cricket Board is changing the format of the sport and wants...

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For profit business school gets digital savvy CMO

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Steve's breakdown: Dale Carnegie has a new CMO but no Agency-of-Record. I like the way that...

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Should a NY agency have this account? Fuhgetaboutit!

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https://www.youtube.com/watch?v=iPI0AD3MohE Steve's breakdown: New York Post is getting a new Publisher and CEO in Sean Giancola. Do we...

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New Station to Launch by Canned Men

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Steve's breakdown: Not the guy in the picture. The logos! The ousted NPR News Chief &...

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Symphony has new Marketing Maestro

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https://www.youtube.com/watch?v=GrMuSKr1S6k Steve's breakdown: The best hint I can give on this one is be a...

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Major Sports Company with new CMO

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Steve's breakdown: The new CMO at Madison Square Garden spent 16 years with Hilton but was most previously...

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Extra Extra: Make me shut up and pitch this

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Steve's breakdown: Headline: Nexstar Clinches $4.1 Billion Deal to Acquire Tribune Media. Ad opportunities abound. IRVING,...

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Coming Attrations? Hopefully not another bomb

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Steve's breakdown: MoviePass is doing things in-house but we don't think that's going to be...

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