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Steve’s breakdown: When Google bought Zagat we, the diehard fans, all knew they’d screw it up and they totally did by slipping in their own “data” in with real written reviews...
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Steve’s breakdown: At Newsweek, the editor-in-chief is gone and the executive editor is gone. I might only “dabble” in the publishing business but the brand is almost a blank slate...
Steve’s breakdown: With a new CMO & COO, we suspect Cinemark‘s new team is going to want to make its mark right out of the gate. Look for lots of...
Steve’s breakdown: Seasoned Leaders from Airbnb and Great Place to Work® Inc. have been appointed Chief Brand Officer and Chief People Officer, respectively at Eventbrite. You have only so long to complete...
Steve’s breakdown: Facebook is in a bit of a treacherous period but the CMO doesn’t care because he’s off to work the mid-term elections. This will probably be the biggest...
Steve’s breakdown: Avidan Strategies at (646) 595-8606 will be handling the pitch so make sure you credentials are up to date over at their offices. ENGLEWOOD, CO: Dish Network has launched a creative...
Steve’s breakdown: Dan Rather is joining Young Turks with a 30 minute show at 5:30. It’s a giant deal for The Turks and they need to leverage the hell out...
Steve’s breakdown: That’s one of them-there old-timey words. Unionize! That’s what just happened to The Los Angeles Times and it all makes us wonder what is going to happen is...
Steve’s breakdown: A tier two & three market challenge is what we have here with MoviePass. Their new CMO has to figure out how to get folks to sign-up where...
Steve’s breakdown: The new owners of Formula 1 thought after 23 years it was time to change the logo (why?) so they just hired W&K cause, you know, Just Do...
Steve’s breakdown: As we mentioned last week, there is no limit to the number of advertising accounts this category can create. Plus, many of these leagues will probably prefer if...
Steve’s breakdown: Paramount Pictures has some discrimination to wash off itself. One way to do that is hiring a new agency. What do you think? HOLLYWOOD, CA: David Sameth has been named President of...
Steve’s breakdown: The World Surf League’s new CMO came from America’s Cup and The Rugby Football Union and we suspect he’ll have some big plans moving forward. They could include a wave of...
Steve’s breakdown: Warner Brothers Entertainment will be looking for a new marketing head while it continues to restructure. There are so many moving parts here and nobody knows where things...
Steve’s breakdown: We are taking about ESports. The Overwatch League broadcast launch is tomorrow and there will be many, many more to come. If you have gamers, start digging and get involved...
Steve’s breakdown: AN ex-Apple exec is coming into this up-and-coming motorcycle racing client. Might as well hop on and take this account for a ride. Alec Marshall is the contact and new...
Steve’s Breakdown: At least they will once this Spotify IPO happens. So do the research and get ready to pounce on that account. Right now they have a no-name agency with...
Steve’s breakdown: With each company sexual harassment allegation comes a motivation to cleans. This could include ad agencies. So it’s worth taking a look at Vice Media. BROOKLYN, NY: Vice Media...
Steve’s breakdown: Here we go again. NFL Media just lost their VP and executive editor to a sex-Tweet scandal. He handled news operations for the NFL Network, NFL.com, NFL Mobile, NFL Now, NFL RedZone,...
Steve’s breakdown: Major League Baseball Advanced Media L.P. just lost their CEO to all kinds of bad behavior. So now’s a good time to check out the account. Here’s what they...
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Steve’s breakdown: It’s time to call ESPN! With the addition of 22 regional sports networks from Fox, there’s going to be a lot of work to be done. And you...
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