Football Account Change

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Iconic Brand Assignment?

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Sports Lead!

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Shazam! Account gets the deepest pockets around

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Pro Teams & Venues company has new CMO

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Where’s the real lead with Ergen leaving

Steve’s breakdown: Charlie Ergen is leaving Dish Network again but where’s the real lead? We believe SlingTV is going to be the one to jump.  Mr. Glenn S. Eisen is the...

Two Words: Strip Clubs

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Global Agency Review in the Speaker Biz: RFP

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Pulling the thorn from the Lion

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$55 million Creative Software account in review

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World’s largest network-indy video platform lands CMO

Steve’s breakdown: JW Player would be a global client because their platform spans 193 countries and reaches over 1.8 billion unique devices monthly. Miles Williams is the new CMO. Of course they don’t believe...

Rebranding a TV Network by 2018

Steve’s breakdown: Spike TV is rebranding as Paramount Network but there’s no word on who’s doing the work. Kevin Kay is the president of the Paramount Network and can be reached...

Big Dog Goes After Symphony

Steve’s breakdown: The dog is Bloomberg and the product he’s launching is Enterprise IB to go head to head with Symphony. Not a great name but he’s got the bucks to make...

What a surprise: We have an NFL lead

Steve’s breakdown: Though they might be just looking for a communications strategist, we believe it opens the door for other opportunities considering what going on over there. Try Mr. Greg Aiello...

We have a reason to pitch Apple

Steve’s breakdown: They are going to launch a TV and movie company and someone is going to have to sell that programming. Zack Van Amburg and Jamie Erlicht seem to be the...

Digital identity network finds CMO

Steve’s breakdown: ID.me is the company and they put your digital identity under one roof. Sounds a little scary so hiring this CMO was a good idea. Here’s another good...

Giant show get by non-TV network

Steve’s breakdown: David Letterman is coming back and I’m sure there will be lots of news covering the story but what about advertising? Netflix, we believe, will be the client....

Can advertising save a stock?

Steve’s breakdown: It’s kinda hitting the fan over at Snapchat and we think a corporate campaign is in order. What’s your opinion? VENICE, CA: Snapchat has seen much of its...

Filling this arena for the first time

Steve’s breakdown: The Golden Knights of Los Vegas have just named their first CMO and if I were him, I’d be taking meetings with every ad agency out there. Be the first....

Theatre company debuts CMO: Review is next

Steve’s breakdown: We smell an account review! IMAX is the company and JL Pomeroy is the new CMO. This is a global brand with offices worldwide so be ready for...

$70 million film account gets marketing president

Steve’s breakdown: Open Roads Films is the company and Loren Schwartz is the new marketing Pres. Schwartz was previously executive VP of marketing at Screen Gems where he oversaw films such as “Evil...

Video service brings on Google Exec for big ad push

Steve’s breakdown: Hulu is the company and Kelly Campbell is the new CMO. She will oversee brand marketing, performance marketing, media, content marketing, creative, entertainment publicity and consumer research teams. Hulu spends over...

Gaming & entertainment equipment deal = opportunity

Steve’s breakdown: Logitech & Astro Gaming will be one in August but the brands will both live on. If these guys are smart, they’d do a “twofer” campaign once the deal is done. Check...

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