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Steve's breakdown: Mary Jane candies is making a comeback with the company who also sells Chick-O-Stick, Slo Poke and Black Cow. Worth looking into if you're in the neighborhood. LUFKIN,...
Steve's breakdown: Firstly, private equity firm VMG Partners owns a lot of brands worth checking into. Secondly, they started a new platform for even more brands and they just bought...
Steve's breakdown: The company that owns Pillsbury, Funfetti, Hungry Jack, White Lily, Jim Dandy and Martha White just bought Arrowhead Mills and SunSpire. Yes, the two new brands are very small accounts but...
Steve's breakdown: Hippeas is on a 5 year path to major expansion and product lunches and we taste an opportunity here. Livio Bisterzo is the founder and Lindsey Valliere is...
Steve's breakdown: Selling diet supplements and energy drinks with endorsements by professional athletes via pyramid scheme might not be the way to go anymore because we bet the athletes are...
Steve's breakdown: "Walmart is in talks with a number of creative agencies outside of its current incumbent, Publicis, to take on a special assignment", a marketing initiative with the theme of...
Steve's breakdown: Some might think Amazon can do no wrong but retail is another animal and takes retail brains to make it happen. Maybe your agency has those brains. For...
Steve's breakdown: Even though Martin just won DoorDash back in August, it looks like the account is not going to be the Happy Happy Joy Joy kind of client because...
Steve's breakdown: TCG buys a majority stake in Food52 for $83 Million and we think grown-up advertising is in their future. More details about Food52 is at this link. NEW...
Steve's breakdown: As we forecasted this summer, Ferrero had to go into review (see below) and today it was announced that they did indeed go into review and Mindshare won...
Steve's breakdown: Is this a Maxwell House thing or a Kraft thing or a Baileys thing? I'm confused. But what they will need to do is clear things up so...
Steve's breakdown: This is a whole new world for Hersey's. A fitness brand. Yeah, it's a bar of food but this is going to take a whole new attitude. Mary...
Steve breakdown: Nounos Creamery aims to disrupt premium yogurt but to do that they are going to have to bring in some extra brain power. How about you? SOUTHAMPTON, NY:...
NEW YORK, NY: Better-for-you cereal brand Magic Spoon, which began selling its boxes direct-to-consumer in April, received $5.5 million in a seed funding round led by Lightspeed Venture Partners. The...
LE MARS, IA: Wells Enterprises, Inc. has signed a purchase agreement with Eden Creamery, LLC to acquire the Halo Top® brand. This purchase expands Wells’ current portfolio to five distinct...
Steve's breakdown: There's just too many egos here not to see a new ad campaign come out of this deal. Ricky Wright s the CEO. LOS ANGELES, CA: The Alkaline...
Steve's breakdown: Earlier this year and again 3 weeks ago, we said this account was destined for an account review (see our posts below) and here we are. The announcement...
Steve's breakdown: The Baby Ruth candy bar turn 100 in 2021 and Ferrero just bought the brand so you know they are going to get crazy. PARSIPPANY, NJ: About Baby...
Steve's breakdown: The big pitching hints from the CEO of Kraft Heinz are: But first, remember, if you're a small shop, ya gotta act like consultants with knowledge and ideas...
Steve's breakdown: No, not Coke you Silly Goose! We're talking about new weed based products like gummies, vape pens and drinks from Arizona Beverages. Like you don't want in on...
Steve's breakdown: Apple Rush is a small enough brand any shop could pitch it PLUS they are a serious enough company to complete an executive search for their new CMO....
Steve's breakdown: Between the acquisition of Caviar and the expanded footprint into all 50 states (see below) we have come to the conclusion, DoorDash will be going into review if...
Steve's breakdown: Here are the brands that will be changing hands and probably ad agencies: Keebler, Mother's, Famous Amos, Murray's, Little Brownie Bakers and Stretch Island. Clearly Keebler is where...
Steve's breakdown: As we mentioned last week in regards to Borden, Dean Foods has been having a bad time of it too in the dairy industry. A big mistake they...
Steve's breakdown: "Blame the agency and fire'm" is what was probably said over at Tyson. And if that's the case, why not be first in line to get this account...
Steve's breakdown: Borden is going through a bit of a renaissance ever since they hired their new CEO, Tony Sarsam. He's finally hired a marketing team but here's what they...
Steve's breakdown: "Farmhouse Culture Refocuses, Rebrands and Restructures" is the headline with not one word about marketing, advertising or promoting. Just sales and distribution seems to be what they think...
Steve's breakdown: Not sure you want to get involved with Kraft Heinz right now with all the complaining about their 120/day payment fiasko mixed into their agency review but this...
Steve's breakdown: As we said last year, the "You can't be serious" Twizzlers campaign had to die and we said "Pitch It" Well, here we are and Drogo5 just launched...
Steve's breakdown: Here's a perfect example when a "Hearty Congratulations" to the client might make you their newest bestest friend. Shaw-Ross International is the importer and who doesn't like sangria...
Steve's breakdown: AAR Partners is handling for Brown-Forman the review so make sure your credentials are over there. Especially if you've ever worked on any of their brands. It might...
Steve's breakdown: Hint, a child is not a thing. That's right, Plastic! There's probably plastic traces in that water and plastic pieces in the Ragu pasta sauce. What's Mizkan America...
Steve's breakdown: Tyson Foods is unveiling plant-based nuggets as it moves into meat alternatives but who's doing the advertising? Worth a call! SPRINGDALE, AR: The nation’s biggest meat producer is...
Steve's breakdown: The brand is Tyson and if you know a thing-or-two about the meat business, it's going nuts with organic, free-range, outdoor raised & non-meat products. That's a lot...
Steve's breakdown: When it rains it pours. Take a double look at Anthony's! Sun Basket Appoints New Chief Marketing Officer (CMO) and Chief Financial Officer (CFO) Top Silicon Valley Executives...
Steve's breakdown: We don;t know if you want to jump in this hornets nest considering all the stupidness coming out of the General Mills agency review but maybe this is...
Steve's breakdown: When retailers go public, they have to bump-up advertising because, well, they're retailers. They may want to look into an agency with more punch. Oh yeah, the client...
Steve's breakdown: Bas Smit, Barry Callebaut’s global vice president of marketing, explained: the only chocolate that fills the human need for hedonistic indulgence. That's pone hell of a brand promise....
Steve's breakdown: Here's a huge company introducing coffee to the US. They gotta be thinking big on this one. Keishi Fukata is Boss Coffee's US brand manager Suntory's North American...
Steve's breakdown: Purple Carrot has been purchased but they with get an additional $17 million if the company hits unspecified financial goals, or earn-outs, by 2021. That's a lot of...
Steve's breakdown: Clabber Girl is the new purchase for B&G and it's just one more reason to make friends with thenparent company. A hearty "congrats" is a good start. TERRE...
Steve's breakdown: Kevin McGahren is now the President of Hain Celestial North America, just a few months after the hiring of their new CEO. We smell an ad review of some...
Steve's breakdown: It's hitting the fan over at the General Mills review but with that comes opportunity for any agency dumb enough to approach this train wreck. That would include...
Steve's breakdown: Impossible Food just raked in $300 million in financing and you'd think they be interested in a big picture strategy going forward. Dr. Patrick Brown at patrick.brown@impossiblefoods.com...
Steve's breakdown: We know this is oldish news but had to remind y'all we forecasted multiple brand reviews last month. (see below) This exiting CMO news is probably close to...
Steve's breakdown: Here's an inside Kozmo.com's online grocery comeback. They say this time is different. We wonder if that includes advertising plan. Barnaby Montgomery is the man to ask. LOS...
Steve's breakdown: These guys launched yesterday so give them a hearty "congratulations" with you first call and they'll never forget you. BROOKLYN, NY: Mosaic Foods, a meal subscription startup offering...
Steve's breakdown: "Blue Apron Inches Toward Profitability under New CEO" is the headline but they had to lose a bunch of customer to do it. Why? Because advertising was one...
Steve's breakdown: Martha Stewart-brand products and Emeril Lagasse’s brands are being sold to Marquee Brands which already owns BCBGENERATION, BCBGMAXAZRIA, BEN SHERMAN, BODY GLOVE, BRUNO MAGLI, DAKINE. Through this acquisition,...
Steve's breakdown: Apollo Global Management will be buying Smart & Final in $1.1 billion deal and believe me, an agency review will happen one way or another. It always does...
Steve's breakdown: I'm not really buying this "Go Beyond" campaign. I like that it is aspirational but maybe it's the execution that's falling short. Either way, the funding the company...
Steve's breakdown: We love it when a CMO becomes a CEO because they tend to be tasked to do something like: "it appears that Kraft Heinz is doubling down on...
Steve's breakdown: "Put down the Chewy Chips Ahoy — a ‘solidified ingredient,' recall says, might break your sweet tooth" is the headline. Our line is, tell them you chipped a...
Steve's breakdown: Here's a perfect example of a "hopefully" truly great product that can save the world using borrowed creative to do its bidding. It's not right. I mean, come...
Steve's breakdown: Hostess Brands, L.L.C. has announced plans to open a new corporate office in Chicago to serve as its new hub for marketing and category management. If that doesn't...
Steve's breakdown: Spam can now call itself "Natural". Think that's going to change the advertising? I'd say completely so "Straighten up and Fry Light" towards Hormel. (if you support this...
Steve's breakdown: Believe it or not, that image came from the front page of the Häagen-Dazs website. Lots of new Spirits Flavors! Anyway, Jennifer Jorgensen is the marketing director out...
Steve's breakdown: We keep an eye on new campaigns by new ad agencies and this one looks to have missed the mark. Like, why is that sushi being served in...
Steve's breakdown: Kraft Heinz' $100 million venture capital fund, Evolv Ventures, is backing San Francisco-based GrubMarket as its initial investment. GrubMarket is a farm-to-table food delivery service that sources organic and local...
Steve's breakdown: Something is spooking people over at Lidl. Is it the pressure of all the promises they've made? Is it the Germanness of invading the US market? (kidding) What...
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