Another great reason to pitch Ferrero

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Steve's breakdown: The Baby Ruth candy bar turn 100 in 2021 and Ferrero just bought the brand so you know they are going to get crazy. PARSIPPANY, NJ: About Baby...

Bunch of snacks will need new agencies!

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Steve's breakdown: Here are the brands that will be changing hands and probably ad agencies: Keebler, Mother's, Famous Amos, Murray's, Little Brownie Bakers and Stretch Island. Clearly Keebler is where...

Oprah Winfrey brand launch

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Steve's breakdown: Not sure you want to get involved with Kraft Heinz right now with all the complaining about their 120/day payment fiasko mixed into their agency review but this...

Multiple Booze Brands go into Review: RFP

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Steve's breakdown: AAR Partners is handling for Brown-Forman the review so make sure your credentials are over there. Especially if you've ever worked on any of their brands. It might...

What do these two things have in common?

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Steve's breakdown: Hint, a child is not a thing. That's right, Plastic! There's probably plastic traces in that water and plastic pieces in the Ragu pasta sauce. What's Mizkan America...

Plant-based nuggets need an agency mouthpiece

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Steve's breakdown: Tyson Foods is unveiling plant-based nuggets as it moves into meat alternatives but who's doing the advertising? Worth a call! SPRINGDALE, AR: The nation’s biggest meat producer is...

1st CMO at brand you probably bought Memorial Day

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Steve's breakdown: The brand is Tyson and if you know a thing-or-two about the meat business, it's going nuts with organic, free-range, outdoor raised & non-meat products. That's a lot...

$5 million account soon to get $100 million

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Steve's breakdown: When retailers go public, they have to bump-up advertising because, well, they're retailers. They may want to look into an agency with more punch. Oh yeah, the client...

Ruby chocolate is coming to America

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Steve's breakdown: Bas Smit, Barry Callebaut’s global vice president of marketing, explained: the only chocolate that fills the human need for hedonistic indulgence. That's pone hell of a brand promise....

RTD coffee brand is coming to America

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Steve's breakdown: Here's a huge company introducing coffee to the US. They gotta be thinking big on this one.  Keishi Fukata is Boss Coffee's US brand manager Suntory's North American...

One more reason to call this 50 brand company

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Steve's breakdown: Clabber Girl is the new purchase for B&G and it's just one more reason to make friends with thenparent company. A hearty "congrats" is a good start. TERRE...

A DotCom comeback worth taking another look at

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Steve's breakdown: Here's an inside Kozmo.com's online grocery comeback. They say this time is different. We wonder if that includes advertising plan. Barnaby Montgomery is the man to ask. LOS...

Talk about a conversation starter . . .

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Steve's breakdown: "Put down the Chewy Chips Ahoy — a ‘solidified ingredient,' recall says, might break your sweet tooth" is the headline. Our line is, tell them you chipped a...

New Home & CMO is invitation to pitch

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Steve's breakdown: Hostess Brands, L.L.C. has announced plans to open a new corporate office in Chicago to serve as its new hub for marketing and category management. If that doesn't...

Whoops! Gross creative alert!

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Steve's breakdown: We keep an eye on new campaigns by new ad agencies and this one looks to have missed the mark. Like, why is that sushi being served in...

Farm-to-table gets $25M investment: Ad Review Expected

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Steve's breakdown: Kraft Heinz' $100 million venture capital fund, Evolv Ventures, is backing San Francisco-based GrubMarket as its initial investment. GrubMarket is a farm-to-table food delivery service that sources organic and local...

Is Leo Burnett out after 50+ years?

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Steve's breakdown: The Keebler Elves are moving to TicTac maker, Ferrero, which is probably a good thing because of all that Cookie-Breath. But what's really on everyones lips is whether...

“And the rest” … of the leads you need

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Steve's breakdown: Just like the Professor & MaryAnn, these leads are as important as all the others. These just don't need any introduction. Stryve Biltong Appoints Jaxie Alt as First...

Dairy/Beverage Client Could be Up for Grabs

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Steve's breakdown: The company has a new owner and judging by the featured commercial, they are not scare to toot their own horn. It might also be worth a look...

PepsiCo + new CMO = Great Opportunity

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Steve's breakdown: Sabra Dipping  is the kind of client that has additional benefits. More specifically, PepsiCo will be watching this account very closely because they are part owners and that's...

$3 million grocer account w/ eager new CMO

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Steve's breakdown: We love promoted CMOs cause they have something to prove now that they have the reins. Plus it looks kinda fun with their Kansas City Royals sponsorship. OVERLAND...

Tugging on heart strings may need to be updated

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https://www.youtube.com/watch?v=uAA02EA1xX0 Steve's breakdown: Chicago transplant Harry Overly, the new CEO and president of Sun-Maid, brings new leadership to the iconic raisin brand founded in 1912. As part of transforming the iconic Sun-Maid...

Diet Account’s predicted misstep may require new agency

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https://www.youtube.com/watch?v=mQVtf3SJLpI Steve's breakdown: "Weight Watchers calls on Oprah to help sell wellness after abrupt name change to WW left people confused" is the line but we knew this wasn't going...

$3 million bev account has new owner: Ad review likely

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https://www.youtube.com/watch?v=PhyMOiw702E Steve's breakdown: You can't expect PepsiCo not to put its hands all over Muscle Milk's advertising. So you know that means a review. WALNUT CREEK, CA & PURCHASE, NY: Under...

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