Meat Guy Takes Over Cakes Company

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They want everybody watching their weight

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Two Family Meats = New Client

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Four new CMOs at one client

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Agricultural Marketing Agency RFP

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Farm with advertising roots has no agency

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Two Digital Retail Leads

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5,500 family-farm owners issue RFP

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Be the first to call Unilever today: 50 brands!

Steve’s breakdown: The CMO is giving a speech against breeding division in society and fail to protect children in regards to social media. Be the first to agree before he gives...

5 convenience store brands w/out ad agency

Steve’s breakdown: Have you ever been to a Turkey Hill, Loaf ‘N Jug, Kwik Shop, Tom Thumb or Quik Stop? Well, all those brands have a new owner in UK based...

Sasquatch gets fired? Jack Link’s in Review

Steve’s breakdown: Pile + Co is handling the review so make sure your credentials are up to date over there. MINONG, WI: Jack Link’s has launched a review of its...

Krasdale Foods Looks for PR Boost

Steve’s breakdown: I actually know the son who heads-up the marketing division of Krasdale. He’s a bit of a pompous-ass but what-are-ya-going-to-do? Contact Bridget Maloney at BridgetM@alphamarketing.com for details. WHITE PAINS,...

There’s another pitch to drink-in at PepsiCo

Steve’s breakdown: Gatorade just hired Work & Co to help the brand with digital innovation, specifically focused around increasing engagement with consumers but we don’t think it’s going to stop there. Beware...

2 RFPs in Washington & 1 in Oregon

Steve’s breakdown: These RFPs are due within 6 to 10 days so if you want in, ya-gotta-move! Marketing RFP Issued By Spokane, Washington The City of Spokane in the state...

Food biz loves agency folks but has no agency

Steve’s breakdown: Frozen food is back big time with the logic and service of Daily Harvest. Now they hired an agency guy from Laird + Partners to take on the CMO position....

General Mills puts Multiple Brands in Review

Steve’s breakdown: We’re scooping the entire American press on this one folks. You’re Welcome! “General Mills has kicked off a review of its creative agency arrangements for its array of brands,...

California Walnut Board RFP: Move Fast

Steve’s breakdown: There’s like no time left on this one so contact them right now at rfp@walnuts.org for the RFP and request an extension because you just found out about this review....

Good time to check into the dairy biz

Steve’s breakdown: Lactates, owners of Galbani, Parmalat and Stonyfield Farm, just bought siege’s yogurts. A hearty congrats is in order and we suspect you’ll have a long conversation. These folks are just like...

Canada water is Coming to America

Steve’s breakdown: CANADA water is actually the launching brand and Salacious Drinks will make it available online immediately. The other good news is the company has a whole line of luxury waters including Svalbarði...

Sandwich company sure to review advertising

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Campbell Soup Review

Steve’s breakdown: Considering how much we’ve been reporting on Campbell’s, there’s no wonder they have gone into review. CAMDEN, NJ: The longtime marriage between BBDO and Campbell Soup Co. is...

Midwest – Pizza – New CMO

Steve’s breakdown: Domino’s Pizza Inc. has had Crispin as AOR for 10 years. Smells like time to go shopping for an agency with the new CMO. ANN ARBOR, MI: Domino’s Pizza Inc....

Tea acquisition feels like opportunity

Steve’s breakdown: Fireman Capital Partners just bought Sweet Leaf Tea and Tradewinds RTD tea and we suspect they are going to go one of two ways. Invest in marketing the grow the biz...

$15 million Snack Client Alert

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Philanthropic Snack Company’s New Plan: Think Review

Steve’s breakdown: Like accounts that make you feel good and make chocolate? Well, here you go. Endangered Species Chocolate “recruited Dalberg to develop and implement its new brand and marketing strategy to...

Organic food company to be “Blown-Out”

Steve’s breakdown: Here’s what will happen to Pacific Foods of Oregon once Campbell takes complete ownership. “Campbell expects to expand distribution; boost marketing support for brand building; and invest in R&D...

We Have A Coke Lead

Steve’s breakdown: Coke has never been great with launching new products because they tend to overthink everything. Maybe you have a better way. Read On . . . ATLANTA, GA:...

Retailer gets Fresh Start with New CMO

Steve’s breakdown: The Fresh Market is the client and they operate over 160 stores in 27 states across the United States. The new CMO just came off a stint as CMO...

Reason #2 to get into veggie burgers

Steve’s breakdown: This is the second time Tyson has thrown money at Beyond Meat and to get their money’s worth, we think advertising is key. Beyond Meat does not has...

Soup delivery with deep pockets launches

Steve’s breakdown: Campbell’s is just starting an online soup delivery and we believe they are going to be very careful about this launch. In another words, they are not just...

$200 Million North American Media Review: Snacks

Steve’s breakdown: Mondelēz International has issued an RFP already so you’re going to have to move fast to participate.  Ms. Dana Anderson at dana@medialink.com is the Chief Marketing Officer. DEERFIELD, IL: Snack...

This delivery service needs an ad overhaul

Steve’s breakdown: Check out how Family Guy feels about Edible Arrangements in the featured video – and they’re right. They need a new strategy and hopefully the new CMO will be the...

Coffee Account Creative Crash

Steve’s breakdown: A quintessential New York coffee brand got a makeover that hit a sour note with some locals. The Chock Full O’ Nuts can has people in an uproar PLUS it has...

Coffee company get really deep pocket for advertising

Steve’s breakdown: Chameleon Cold-Brew is the company and Nestlé USA just bought them. Expect marketing for the coffee brand to take on a whole new strategy which could include hiring of a grown-up...

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