Promoting Citrus in Canada: RFP

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UPDATE: The 30 brand wine deal

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In the “Weeds” at new Beverage Company

Steve’s breakdown: A former PepsiCo CMO has launched the first products from her new CBD-infused tea company, Sh’nnong Beverage Co. We didn’t think much about it until that FDA report came out about CBD infused food & beverages. Now Jill Beraud is in a different boat. You know how to navigate these types of waters? […]

Ratti Report Exclusive: EU Food Account Review

Steve’s breakdown: The French Dairy Interbranch Organization has sent Ratti Report an invitation to member ad agencies. It is to become the spearhead of French cow & goat’s milk cheeses within the context of EU imported cheeses. The Brief and the Official Tender Rules are available for upload at http://www.filiere- laitiere.fr/en/appels-doffres. Requests for these documents […]

A Bounty of Beverage Business to Pitch

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Where do you walk to from Coke?

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As forecasted, Ferrero put it’s account in review: What about creative?

Steve’s breakdown: As we forecasted this summer, Ferrero had to go into review (see below) and today it was announced that they did indeed go into review and Mindshare won the pitch. Keep an eye on our Account Review Predictions every day because that’s where the real cheese cake is. PARSIPPANY, NJ: Italian confectionery and […]

This acquisition spells account review

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Another great reason to pitch Ferrero

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Bunch of snacks will need new agencies!

Steve’s breakdown: Here are the brands that will be changing hands and probably ad agencies: Keebler, Mother’s, Famous Amos, Murray’s, Little Brownie Bakers and Stretch Island. Clearly Keebler is where the “real cheese cake” is but take a look at the rest just in case. PARSIPPANY, NJ & BATTLE CREEK, MI: The Ferrero Group and […]

Oprah Winfrey brand launch

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Another one of our forecasted ad reviews comes to light: Twizzlers (free to see)

Steve’s breakdown: As we said last year, the “You can’t be serious” Twizzlers campaign had to die and we said “Pitch It” Well, here we are and Drogo5 just launched the new campaign. Please folks, keep a close eye on our “Account review predictions” cause it pays for this service 100 times over. Our forecasted […]

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