In the “Weeds” at new Beverage Company

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Steve's breakdown: A former PepsiCo CMO has launched the first products from her new CBD-infused tea company, Sh'nnong Beverage Co. We didn't think much about it until that FDA report...

Cookie Lead with the Pitch Strategy Included

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Steve's breakdown: Hostess  is buying Voortman Cookies and here's the quote of the article. Marketing director Maureen Pharand said this in a corporate video featured on Voortman's website. “As a...

Ratti Report Exclusive: EU Food Account Review

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Steve's breakdown: The French Dairy Interbranch Organization has sent Ratti Report an invitation to member ad agencies. It is to become the spearhead of French cow & goat's milk cheeses...

A Bounty of Beverage Business to Pitch

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Steve's breakdown: Molson Coors might be cutting jobs and closing one of their headquarters but the move into coffee & tea beverages represents huge opportunities with brands like Bhakti Chai...

Where do you walk to from Coke?

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Walking With Coke GIF GIF from Fabulous GIFs Steve's breakdown: Sanjay Shah from Coke will be moving over to Beyond Meat in January. It looks like a "get more Coke...

Ice Cream Company on the move with 5 brands to pitch

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LE MARS, IA: Wells Enterprises, Inc. has signed a purchase agreement with Eden Creamery, LLC to acquire the Halo Top® brand. This purchase expands Wells’ current portfolio to five distinct...

This acquisition spells account review

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Steve's breakdown: There's just too many egos here not to see a new ad campaign come out of this deal. Ricky Wright s the CEO. LOS ANGELES, CA: The Alkaline...

Another great reason to pitch Ferrero

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Steve's breakdown: The Baby Ruth candy bar turn 100 in 2021 and Ferrero just bought the brand so you know they are going to get crazy. PARSIPPANY, NJ: About Baby...

Bunch of snacks will need new agencies!

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Steve's breakdown: Here are the brands that will be changing hands and probably ad agencies: Keebler, Mother's, Famous Amos, Murray's, Little Brownie Bakers and Stretch Island. Clearly Keebler is where...

Oprah Winfrey brand launch

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Steve's breakdown: Not sure you want to get involved with Kraft Heinz right now with all the complaining about their 120/day payment fiasko mixed into their agency review but this...

Multiple Booze Brands go into Review: RFP

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Steve's breakdown: AAR Partners is handling for Brown-Forman the review so make sure your credentials are over there. Especially if you've ever worked on any of their brands. It might...

What do these two things have in common?

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Steve's breakdown: Hint, a child is not a thing. That's right, Plastic! There's probably plastic traces in that water and plastic pieces in the Ragu pasta sauce. What's Mizkan America...

Plant-based nuggets need an agency mouthpiece

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Steve's breakdown: Tyson Foods is unveiling plant-based nuggets as it moves into meat alternatives but who's doing the advertising? Worth a call! SPRINGDALE, AR: The nation’s biggest meat producer is...

1st CMO at brand you probably bought Memorial Day

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Steve's breakdown: The brand is Tyson and if you know a thing-or-two about the meat business, it's going nuts with organic, free-range, outdoor raised & non-meat products. That's a lot...

$5 million account soon to get $100 million

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Steve's breakdown: When retailers go public, they have to bump-up advertising because, well, they're retailers. They may want to look into an agency with more punch. Oh yeah, the client...

Ruby chocolate is coming to America

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Steve's breakdown: Bas Smit, Barry Callebaut’s global vice president of marketing, explained: the only chocolate that fills the human need for hedonistic indulgence. That's pone hell of a brand promise....

RTD coffee brand is coming to America

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Steve's breakdown: Here's a huge company introducing coffee to the US. They gotta be thinking big on this one.  Keishi Fukata is Boss Coffee's US brand manager Suntory's North American...

One more reason to call this 50 brand company

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Steve's breakdown: Clabber Girl is the new purchase for B&G and it's just one more reason to make friends with thenparent company. A hearty "congrats" is a good start. TERRE...

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