Industry: Food & Bev

New Beverage Category to Pitch

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Global Cheese Review

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Nut Commission has 2 accounts in review

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Another Food Review

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Another reason to pitch Nestlé

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Snack brand review forecasted

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World Food Safety Day: Pro Bono RFP

Steve’s breakdown: I know none of you are chomping-at-the-bit for a pro bono account but this one is a good cause and they are saying it’s 30 hours of work. (fingers crossed) Here’s the RFP: Pro Bono Creative Services_World Food Safety Day 2020 The timeline is tight but they are for anyone throwing their hat […]

In an agency network? You gotta call headquarters about this review

Steve’s breakdown: Kraft Heinz‘s media is in review and most of the big dogs are in the fight. So if you’re part of WPP, Omnicom, Publicis or Dentsu, you might want to give headquarters a call to see where your agency fits into the review. BTW: This is another review we predicted CHICAGO, IL & […]

Pie company will be changing all marketing + a bonus

Steve’s breakdown: Cyrus O’Leary’s Pies is the company that will be changing up all marketing because Sara Lee will be reviewing parts of the company. The bonus is being part of the SaraLee family of roster shops. Barclay Klingel is the CEO of Cyrus SPOKANE, WA & OAKBROOK TERRACE, IL: Sara Lee Frozen Bakery has […]

A good company reorg is always great for biz/dev: Food Client: Food Client

Steve’s breakdown: TreeHouse Foods is the client and now they just can’t use the advertising they were using before cause all the ad budgets are all mixed up. One of the few times the accounting department is good for new business opportunities. OAK BROOK, Il: TreeHouse Foods, Inc. today announced a series of organizational changes […]

Planet-saving client gets CMO to grow to Billion Dollars

Steve’s breakdown: SodaStream‘s USA division has named former Coca-Cola marketer Matt Kahn as its first-ever CMO and it looks like he has a bit of a task in front of him. Turn USA into a Billion Dollar company. Better get over there before he gets fired for not reaching his goal. But seriously folks, one […]

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