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Steve’s breakdown: In late November we posted that Unilever sold off many of its beverage brands and that “Advertising will change hands”. (See bottom) Well, here we go! Aparna Sundaresh is the CMO ROTTERDAM, Netherlands: A global media review has been launched by the owner of tea brands such as Lipton, Pukka, PG Tips, Tazo […]
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Ratti’s breakdown: “Heinz Says Sorry for Being 150 Years Late to the Pasta Sauce Party” is one of the lines but our feeling is it’s a fun campaign but the product name is stopping me in my tracks. Think about it. What do you think Heinz pasta sauce is like? One Word: Watery And what’s […]
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Steve’s breakdown: There’s a lot of research that going to go into landing that Lipton account so get your people on it now while the other agencies sleep! UPDATE: Nov. 19, 2021: Unilever sold much of its tea business to CVC Capital Partners for 4.5 billion euros ($5.1 billion), the company said in a statement. The portfolio of 34 brands, including […]
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Steve’s breakdown: Yeah, it’s a British review but why not take a look at it. In fact, they are using the creative but the old agency did right here in the USA so go for it. The review is being handled by Creativebrief and here’s Fever Tree’s US contact: 347.735.5437 Fever-Tree 37 W. 26th St. […]
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