5,500 family-farm owners issue RFP

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Be the first to call Unilever today: 50 brands!

Steve’s breakdown: The CMO is giving a speech against breeding division in society and fail to protect children in regards to social media. Be the first to agree before he gives...

5 convenience store brands w/out ad agency

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Krasdale Foods Looks for PR Boost

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2 RFPs in Washington & 1 in Oregon

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General Mills puts Multiple Brands in Review

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California Walnut Board RFP: Move Fast

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Good time to check into the dairy biz

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Canada water is Coming to America

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Sandwich company sure to review advertising

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Campbell Soup Review

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Midwest – Pizza – New CMO

Steve’s breakdown: Domino’s Pizza Inc. has had Crispin as AOR for 10 years. Smells like time to go shopping for an agency with the new CMO. ANN ARBOR, MI: Domino’s Pizza Inc....

Tea acquisition feels like opportunity

Steve’s breakdown: Fireman Capital Partners just bought Sweet Leaf Tea and Tradewinds RTD tea and we suspect they are going to go one of two ways. Invest in marketing the grow the biz...

$15 million Snack Client Alert

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Philanthropic Snack Company’s New Plan: Think Review

Steve’s breakdown: Like accounts that make you feel good and make chocolate? Well, here you go. Endangered Species Chocolate “recruited Dalberg to develop and implement its new brand and marketing strategy to...

Organic food company to be “Blown-Out”

Steve’s breakdown: Here’s what will happen to Pacific Foods of Oregon once Campbell takes complete ownership. “Campbell expects to expand distribution; boost marketing support for brand building; and invest in R&D...

We Have A Coke Lead

Steve’s breakdown: Coke has never been great with launching new products because they tend to overthink everything. Maybe you have a better way. Read On . . . ATLANTA, GA:...

Retailer gets Fresh Start with New CMO

Steve’s breakdown: The Fresh Market is the client and they operate over 160 stores in 27 states across the United States. The new CMO just came off a stint as CMO...

Reason #2 to get into veggie burgers

Steve’s breakdown: This is the second time Tyson has thrown money at Beyond Meat and to get their money’s worth, we think advertising is key. Beyond Meat does not has...

Soup delivery with deep pockets launches

Steve’s breakdown: Campbell’s is just starting an online soup delivery and we believe they are going to be very careful about this launch. In another words, they are not just...

$200 Million North American Media Review: Snacks

Steve’s breakdown: Mondelēz International has issued an RFP already so you’re going to have to move fast to participate.  Ms. Dana Anderson at dana@medialink.com is the Chief Marketing Officer. DEERFIELD, IL: Snack...

This delivery service needs an ad overhaul

Steve’s breakdown: Check out how Family Guy feels about Edible Arrangements in the featured video – and they’re right. They need a new strategy and hopefully the new CMO will be the...

Coffee Account Creative Crash

Steve’s breakdown: A quintessential New York coffee brand got a makeover that hit a sour note with some locals. The Chock Full O’ Nuts can has people in an uproar PLUS it has...

Coffee company get really deep pocket for advertising

Steve’s breakdown: Chameleon Cold-Brew is the company and Nestlé USA just bought them. Expect marketing for the coffee brand to take on a whole new strategy which could include hiring of a grown-up...

Powdered veggie brand seeks marketing agency

Steve’s breakdown: Here’s the quote you need to see from this article: “We are seeking a marketing agency to focus-group test EasyPeasie to gather a larger amount of feedback on the...

Time to talk turkey with this juice joint

Steve’s breakdown: Jamba Juice, with 800 locations, just brought on an ex-advertising exec as CMO. Jamba has not had an AOR since Zimmerman so we think this is the perfect...

It’s finally time to pitch this Chip company

Steve’s breakdown: Utz Snacks just bought Inventure Foods and now all these specialty food brands could be in play: Boulder Canyon Foods™, TGI Fridays™, Nathan’s Famous®, Vidalia Brands®, Poore Brothers®, and Tato Skins®, Bob’s Texas Style®....

Launch: Protein bar disguised as Hostess cake snacks

Steve’s breakdown: This brilliant idea from thinkThin needs an agency. Their AOR is an ex-Ratti Report member and though I loves those guys, they are completely wrong for this segment. Michele...

Chocolate brands likely to be reviewed

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The Original Energy Drink will need a Global Campaign

Steve‘s breakdown: Jolt Cola relaunched last month in Dollar General stores but now they are on Amazon to be distributed worldwide. If I know Amazon, they’ll be requiring Jolt to be making real...

CRM Review at Mid-West Food Company

Steve’s breakdown: Smucker’s has opened up a CRM review after the the Sapient Razorfish merger. Try  Ms. Tamara J. Fynan at tamara.fynan@jmsmucker.com. She’s the Vice President of Marketing Services and Corporate...

Franchisee Lawsuit may require Corporate Campaign

Steve’s breakdown: It’s hitting the fan at 7-Eleven. Franchisees representing 7,000 locations are up-in-arms about unfair practices. And if you think about it, corporate might want to lower the price of...

Baking giant is ready for your call

Steve’s breakdown: The makers of Wonder bread (check out the spot from the ’50) just brought on a CMO (a newly created position) and a Chief Operations Information Officer. Smells like...

Too much exec moment not to look at juice company

Steve’s breakdown: Ocean Spray Cranberries has a new Chief Growth Offier in Bobby Chacko (bchacko@oceanspray.com) and a new Chief Customer Officer in Daniel Crocker for starters. LAKEVILLE-MIDDLEBORO, MA: Bobby Chacko has been named senior...

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