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Steve's breakdown: The Baby Ruth candy bar turn 100 in 2021 and Ferrero just bought the brand so you know they are going to get crazy. PARSIPPANY, NJ: About Baby...
Steve's breakdown: The big pitching hints from the CEO of Kraft Heinz are: But first, remember, if you're a small shop, ya gotta act like consultants with knowledge and ideas...
Steve's breakdown: No, not Coke you Silly Goose! We're talking about new weed based products like gummies, vape pens and drinks from Arizona Beverages. Like you don't want in on...
Steve's breakdown: Apple Rush is a small enough brand any shop could pitch it PLUS they are a serious enough company to complete an executive search for their new CMO....
Steve's breakdown: Here are the brands that will be changing hands and probably ad agencies: Keebler, Mother's, Famous Amos, Murray's, Little Brownie Bakers and Stretch Island. Clearly Keebler is where...
Steve's breakdown: As we mentioned last week in regards to Borden, Dean Foods has been having a bad time of it too in the dairy industry. A big mistake they...
Steve's breakdown: "Blame the agency and fire'm" is what was probably said over at Tyson. And if that's the case, why not be first in line to get this account...
Steve's breakdown: Borden is going through a bit of a renaissance ever since they hired their new CEO, Tony Sarsam. He's finally hired a marketing team but here's what they...
Steve's breakdown: "Farmhouse Culture Refocuses, Rebrands and Restructures" is the headline with not one word about marketing, advertising or promoting. Just sales and distribution seems to be what they think...
Steve's breakdown: Not sure you want to get involved with Kraft Heinz right now with all the complaining about their 120/day payment fiasko mixed into their agency review but this...
Steve's breakdown: As we said last year, the "You can't be serious" Twizzlers campaign had to die and we said "Pitch It" Well, here we are and Drogo5 just launched...
Steve's breakdown: Here's a perfect example when a "Hearty Congratulations" to the client might make you their newest bestest friend. Shaw-Ross International is the importer and who doesn't like sangria...
Steve's breakdown: AAR Partners is handling for Brown-Forman the review so make sure your credentials are over there. Especially if you've ever worked on any of their brands. It might...
Steve's breakdown: Hint, a child is not a thing. That's right, Plastic! There's probably plastic traces in that water and plastic pieces in the Ragu pasta sauce. What's Mizkan America...
Steve's breakdown: Tyson Foods is unveiling plant-based nuggets as it moves into meat alternatives but who's doing the advertising? Worth a call! SPRINGDALE, AR: The nation’s biggest meat producer is...
Steve's breakdown: The brand is Tyson and if you know a thing-or-two about the meat business, it's going nuts with organic, free-range, outdoor raised & non-meat products. That's a lot...
Steve's breakdown: When it rains it pours. Take a double look at Anthony's! Sun Basket Appoints New Chief Marketing Officer (CMO) and Chief Financial Officer (CFO) Top Silicon Valley Executives...
Steve's breakdown: We don;t know if you want to jump in this hornets nest considering all the stupidness coming out of the General Mills agency review but maybe this is...
Steve's breakdown: When retailers go public, they have to bump-up advertising because, well, they're retailers. They may want to look into an agency with more punch. Oh yeah, the client...
Steve's breakdown: Bas Smit, Barry Callebaut’s global vice president of marketing, explained: the only chocolate that fills the human need for hedonistic indulgence. That's pone hell of a brand promise....
Steve's breakdown: Here's a huge company introducing coffee to the US. They gotta be thinking big on this one. Keishi Fukata is Boss Coffee's US brand manager Suntory's North American...
Steve's breakdown: Purple Carrot has been purchased but they with get an additional $17 million if the company hits unspecified financial goals, or earn-outs, by 2021. That's a lot of...
Steve's breakdown: Clabber Girl is the new purchase for B&G and it's just one more reason to make friends with thenparent company. A hearty "congrats" is a good start. TERRE...
Steve's breakdown: Kevin McGahren is now the President of Hain Celestial North America, just a few months after the hiring of their new CEO. We smell an ad review of some...
Steve's breakdown: It's hitting the fan over at the General Mills review but with that comes opportunity for any agency dumb enough to approach this train wreck. That would include...
Steve's breakdown: Impossible Food just raked in $300 million in financing and you'd think they be interested in a big picture strategy going forward. Dr. Patrick Brown at patrick.brown@impossiblefoods.com...
Steve's breakdown: We know this is oldish news but had to remind y'all we forecasted multiple brand reviews last month. (see below) This exiting CMO news is probably close to...
Steve's breakdown: Here's an inside Kozmo.com's online grocery comeback. They say this time is different. We wonder if that includes advertising plan. Barnaby Montgomery is the man to ask. LOS...
Steve's breakdown: These guys launched yesterday so give them a hearty "congratulations" with you first call and they'll never forget you. BROOKLYN, NY: Mosaic Foods, a meal subscription startup offering...
Steve's breakdown: "Blue Apron Inches Toward Profitability under New CEO" is the headline but they had to lose a bunch of customer to do it. Why? Because advertising was one...
Steve's breakdown: Martha Stewart-brand products and Emeril Lagasse’s brands are being sold to Marquee Brands which already owns BCBGENERATION, BCBGMAXAZRIA, BEN SHERMAN, BODY GLOVE, BRUNO MAGLI, DAKINE. Through this acquisition,...
Steve's breakdown: Apollo Global Management will be buying Smart & Final in $1.1 billion deal and believe me, an agency review will happen one way or another. It always does...
Steve's breakdown: I'm not really buying this "Go Beyond" campaign. I like that it is aspirational but maybe it's the execution that's falling short. Either way, the funding the company...
Steve's breakdown: We love it when a CMO becomes a CEO because they tend to be tasked to do something like: "it appears that Kraft Heinz is doubling down on...
Steve's breakdown: "Put down the Chewy Chips Ahoy — a ‘solidified ingredient,' recall says, might break your sweet tooth" is the headline. Our line is, tell them you chipped a...
Steve's breakdown: Here's a perfect example of a "hopefully" truly great product that can save the world using borrowed creative to do its bidding. It's not right. I mean, come...
Steve's breakdown: Hostess Brands, L.L.C. has announced plans to open a new corporate office in Chicago to serve as its new hub for marketing and category management. If that doesn't...
Steve's breakdown: Spam can now call itself "Natural". Think that's going to change the advertising? I'd say completely so "Straighten up and Fry Light" towards Hormel. (if you support this...
Steve's breakdown: Believe it or not, that image came from the front page of the Häagen-Dazs website. Lots of new Spirits Flavors! Anyway, Jennifer Jorgensen is the marketing director out...
Steve's breakdown: We keep an eye on new campaigns by new ad agencies and this one looks to have missed the mark. Like, why is that sushi being served in...
Steve's breakdown: Kraft Heinz' $100 million venture capital fund, Evolv Ventures, is backing San Francisco-based GrubMarket as its initial investment. GrubMarket is a farm-to-table food delivery service that sources organic and local...
Steve's breakdown: Something is spooking people over at Lidl. Is it the pressure of all the promises they've made? Is it the Germanness of invading the US market? (kidding) What...
Steve's breakdown: The Salt Institute spent decades questioning government efforts to limit Americans' sodium intake. Critics say the institute muddied the links between salt and health. Now it has shut...
Steve's breakdown: The Keebler Elves are moving to TicTac maker, Ferrero, which is probably a good thing because of all that Cookie-Breath. But what's really on everyones lips is whether...
Steve's breakdown: Grocery Outlet is a decent sized client that will soon be starting a new life. Ya know what new lifes like? Knew relationships. Plus they have a lot...
Steve's breakdown: Just like the Professor & MaryAnn, these leads are as important as all the others. These just don't need any introduction. Stryve Biltong Appoints Jaxie Alt as First...
Steve's breakdown: Here's a great chance to get in on the ground floor of a new 'kinda" category that could help save the dairy business. Clearly they are going to...
Steve's breakdown: The company has a new owner and judging by the featured commercial, they are not scare to toot their own horn. It might also be worth a look...
Steve's breakdown: So Drinkworks just got a bit of a cash infusion to help folks buy their products online. We think they should take a little of that money and...
Steve's breakdown: Sabra Dipping is the kind of client that has additional benefits. More specifically, PepsiCo will be watching this account very closely because they are part owners and that's...
Steve's breakdown: Do ya see the Goya commercial above using the tagline "When it's Goya ... it has to be good"? Now do ya see the image below which was...
Steve's breakdown: We love promoted CMOs cause they have something to prove now that they have the reins. Plus it looks kinda fun with their Kansas City Royals sponsorship. OVERLAND...
Steve's breakdown: Mars is going to be investing in 6 companies in the United States via their Seeds of Change accelerator. So this is more of a "keep your eyes...
Call your holding company for Mondelez’s huge review
Steve's breakdown: Amazon is taking over so you might as well get in on the action with the retail launch. SEATTLE, WA: Amazon plans to open dozens of grocery stores across...
https://www.youtube.com/watch?v=uAA02EA1xX0 Steve's breakdown: Chicago transplant Harry Overly, the new CEO and president of Sun-Maid, brings new leadership to the iconic raisin brand founded in 1912. As part of transforming the iconic Sun-Maid...
Steve's breakdown: Garden Fresh Gourmet is getting let loose by Campbell's so line up your ducks for all the marketing changes that will take over the brand. Mike Griffin View at mike@gardenfreshsalsa.com...
https://www.youtube.com/watch?v=mQVtf3SJLpI Steve's breakdown: "Weight Watchers calls on Oprah to help sell wellness after abrupt name change to WW left people confused" is the line but we knew this wasn't going...
Steve's breakdown: No matter how you slice it, Kraft Heinz blew it with all the cost cutting which included marketing. Time for your folks to get in there and right one of...
https://www.youtube.com/watch?v=PhyMOiw702E Steve's breakdown: You can't expect PepsiCo not to put its hands all over Muscle Milk's advertising. So you know that means a review. WALNUT CREEK, CA & PURCHASE, NY: Under...
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