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Steve’s breakdown: Hey guys, we just received this invitation Friday and needed to get it out ASAP “due to time constraints attached to this type of EU funded campaign.” The...
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Steve’s breakdown: Back in April we said, with the purchase of Ainsworth Pet Nutrition, Smucker’s was in the position to put the entire company up for review. And here we...
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Steve’s breakdown: We love it when we get a chance to give a hearty “congratulations” to someone who could give us a hearty account. So here’s a list you can...
Steve’s breakdown: So this one can be complicated if you pay too much attention to all the cooks in the kitchen of this brand so let’s take from the USA...
Steve’s breakdown: Bantam Bagels is the brand and Lancaster Colony is the new owner who has been know to throw a little cash to jump start brands. WESTERFIELD, OH & NEW YORK, NY:...
Steve’s breakdown: Szmell the Flavor: Scent-Based Water SZENT Launches Online is the headline. Maddie Grandbois, the chief creative officer, spent 3 years on this project so we suspect she’s your contact for the...
Steve’s breakdown: We’re not sure but agency Barton F. Graf and Welch’s might have a hard time selling what they are selling with their new ad campaign. I get the strategy...
Steve’s breakdown: Beyond Meat is the client and they are ripe for an agency pitch. Here’s some background: According to Beyond Meat, the company’s products are sold in more than 30,000 locations,...
Steve’s breakdown: Well here’s your chance. Dole is changing everything up and why shouldn’t it mean ad agencies too. Take a look. Xavier Roussel, vice president of marketing and sustainability,...
Steve’s breakdown: LaCroix faces lawsuit for allegedly mislabeling its water as natural but it’s much bigger than that. The entire company is in hot water which includes 14 other beverage brands....
Steve’s breakdown:Candytopia account is in the Art & Entertainment, Retail, Attractions, Events, and Live Entertainment categories. Not to mention CANDY! So help them find a new CMO and get this...
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Steve’s breakdown: Hostess plans new products in breakfast and snacking categories and we’re not sure they are ready to fully tackle the task at hand without some agency help. What do...
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