Steve’s breakdown: Kuz joins Talking Rain with over 30 years of experience building brands and shaping industry giants in the beverage and consumer packaged goods categories, including Red Bull, The Scotts Company, The Coca-Cola Company, Danone Waters of North America, Information Resources Inc. (IRI), and Safeway.
Steve’s breakdown: Considering the plan that the CEO announced last year, this new CMO will have to pump up marketing across the board. Check it out.
NEWARK, DE: One year after challenging the industry to adopt marketing as an elevated priority, Produce Marketing Association President Cathy Burns and CEO Bryan Silbermann announced the hire of Lauren Scott as chief marketing officer.
“Just yesterday, Lauren Scott has joined PMA as chief marketing officer,” Burns said during
Steve’s breakdown: We think the real client here will be Disney Consumer Products but it looks like they have a lot of work to finish up.
Try Catherine Kahn Director, Consumer Marketing and Synergy at firstname.lastname@example.org
GLENDALE, CA & WEST LAKE VILLAGE, CA & Seeking to lure American children to the healthy delights of fruit and vegetables, Walt Disney Co.’s consumer products unit and Dole Food Company Inc are launching co-branded fresh produce featuring Disney, Pixar,
Steve’s breakdown: Back in May, after Diet Coke killed a campaign after only 11 months with Droga5, we told y’all the agency was toast. Well, they were fired in July and now this. We hope you were getting your ducks in a row to pounce on this blue chip account.
ATLANTA, GA: Coca Cola Co. is looking for a new agency for after recently cutting ties with Droga5.
“Several months ago, Diet Coke and Droga5
Steve’s breakdown: Walmart’s CEO wrote the blog post below and basically told us what the main change will be with communications. Jet.com will join Walmart with the “saving people money so that they can live better” strategy. How they execute that could be up to you.
HOBOKEN, NJ: Just a few moments ago, the ink dried on a deal that officially makes Jet.com a part of the Walmart family.
The close of this deal marks a big
SOMERS, NY: PepsiCo has started a digital agency review for brand Pepsi in North America, according to people familiar with matter. The incumbent shop is Cheil Worldwide-owned Barbarian Group, which is trying to rebuild after a wave of personnel departures.
It is unclear if Barbarian Group is defending the business. A PepsiCo spokeswoman declined to comment on the review. Barbarian Group representatives did not return requests for comment.
Barbarian Group CEO Peter Kim left the
Steve’s breakdown: We’re talking marketing, PR and HR.
BTW: Whole Foods tends to be a little erratic when it comes to advertising. One year they spend $4 million, the next it’s $23 million. That could be good for pitching agencies.
AUSTIN, TX: Whole Foods Market (NASDAQ: WFM) today welcomes three new global vice presidents. Sonya Gafsi Oblisk, Global Vice President of Marketing, Martin Tracey, Global Vice President of Team Member Services, and Brooke Buchanan,
Steve’s breakdown: The cat is out of the grocery bag. Amazon is going straight at Walmart and is launching a pick-up food service of their own. Is there a name, a marketing plan? No one knows so be the first to ask.
SEATTLE, WA: Amazon is planning to open a drive-up grocery store in Seattle, newly discovered planning documents suggest.
Permit filings uncovered by GeekWire show plans to renovate the former Louie’s Cuisine of China site, at 5100 15th
Steve’s breakdown: We love it when marketing executives become CEOs. They just can’t keep their hands off advertising. And judging by their latest campaign, see featured video, I couldn’t my hands off it either. Here’s the line: “Let’s Get Comfortable with our Food”
LIVINGSTON, CA: Foster Farms, the West Coast’s leading poultry producer, today announced that its board of directors has appointed Laura Flanagan president and chief executive officer effective August 29, 2016.