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Steve’s breakdown: Canadian Down Syndrome Society & FCB Canada should really check out what’s being said about this campaign or maybe you should just come up with a transition campaign. Check out...
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Steve’s breakdown: Our apologies for the short notice on this one. Maybe you can ask Megan Nathan at megan.nathan@nih.gov for an extension beyond July 20th. BETHESDA, MD: The purpose of this...
Steve’s breakdown: . . . because the leadership at CVS Health is in place. Everything is new and nobody knows which ad agencies were be cut from the race. So...
Steve’s breakdown: I didn’t think they existed but Massage Envy is a franchising company with over 1000 locations. Now they have a new CMO fresh from H&R Block. I don’t really know...
Steve’s breakdown: If you haven’t moved on a cannabis client yet, check out Empower Clinics. They operate a network of physician-staffed medical cannabis clinics and their new director is no stranger...
Steve’s breakdown: Laser Spine Institute has been using same bank of commercials that are so old, the agency that made them is long gone. Now with a new CMO, we think it’s...
Steve’s breakdown: This review for GSK’s Panadol (acetaminophen) includes creative duties, which are handled by Grey, and digital and PR, which are overseen by Havas and Edelman respectively. SINGAPORE: Pharmaceutical powerhouse GlaxoSmithKline has...
Steve’s breakdown: UPDATE May 11th: AT&T’s C.E.O. Regretted Paying Michael Cohen Now you know you have to call AT&T! MAY 10th post: There’s a giant mess at AT&T and Novartis that needs...
Steve’s breakdown: Fred’s just sold certain assets of its EntrustRx unit to a subsidiary of CVS Health for $40 million. Now they have cash to get busy with real advertising, not...
Steve’s breakdown: Not sure why they quote R3’s Principal Greg Paull in this announcement but it’s probably a good call to make to get involved. (They do agency searches) Also, if you’re...
Steve’s breakdown: SilverSneakers is the big brand here and they need to activate some members. Can You Say Direct Marketing? Mr. Arra Yerganian is the new Chief Brand Officer and Donato Tramuto is...
Steve’s breakdown: Proposals are due May 16th and you can get the full RFP by contacting us via: Ask@Ratti-Report.com Here’s the gist of the account: DENVER, CO: The Colorado Department...
Steve’s breakdown: Friday Night Surprise! Weight Watchers International seems to want more out of their ad agency relationships. They are on mission and want an agency that feels the same...
Steve’s breakdown: Just a little “State of Prescription Drug Advertising” update. Our advice, if you’re in it, start pitching the over-the-counter stuff. If you’re thinking of getting into it, treat...
City of Marble Falls Texas, Marketing and Promotion RFP The City of Marble Falls (City) is located in the Highland Lakes region of the Texas Hill Country, approximately 50 miles...
Steve’s breakdown: The new CMO of RealSelf is Tanja Omeze who brings nearly two decades of brand-building experience from Amazon, Verizon Wireless, Weight Watchers and more. This is one of those...
Steve’s breakdown: The American Lung Association has a search for a CMO going on right now. If there was any position most of you could probably help fill, this is the one....
Steve’s breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a put its animal health products in review. It may include brands PetBasics and Co-Ral but check with...
Steve’s breakdown: Take a look at the featured video and tell me they are not going to create an ad campaign from scratch. In fact, that was an in-house agency...
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Steves breakdown: Child-onset epilepsy has no treatment, the healthcare universe knows it and that’s why they are giving the fast-lane to a drug called Epidiolex. This is not the only example...
Steve’s breakdown: Creating healthcare that’s “free from profit-making incentives and constraints” I believe is the future of healthcare. So does Amazon, Berkshire Hathaway & JPMorgan Chase. They are creating a...
Steve’s breakdown: Sorry, I had the “P” thing going there and couldn’t stop.Anywho . . . Celgene is buying Juno Therapeutics which could create a new pharma account considering Celgene’s budgets. Prescription for...
Steve’s breakdown: Step-by-step Indoor Harvest Corp is putting their ducks in-a-row for the BIG launch. And as Billy Joel once told us: “gotta get it right the first time. That’s the main...
Steve’s breakdown: Here’s the headline from CBS News: “Small study links ibuprofen with male infertility”. They just had to throw the “small” word in there . . . Anyway, luckily,...
Steve’s breakdown: Not using a pun in that headline was really difficult. Writing this entire breakdown is really difficult. Do you see how many traps there are? But I have...
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Steve’s breakdown: Drugs, smoking, drinking, gambling and now . . . drumroll . . . Phone Addiction. Plans are being put together by manufactures, government agencies and non-profits to combat...
Steve’s breakdown: Americore Health has four hospitals in Ellwood City, PA, Pineville, KY, Calico Rock, AR and Leesburg, GA. They are now looking for a CMO and we don’t mean “Medical”. Considering the salary they...
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Steve’s breakdown: All of these companies are worth looking into because, you know, retail has to advertise. Plus new CEOs tend to shake things up and they can do it...
Steve’s breakdown: DIRECTV exec gets CMO job at GoHealth. Think, literally, direct marketing on this one. Hard core direct marketing. CHICAGO, IL: GoHealth, the leading health insurance technology and services platform, today announced...
Steve’s breakdown: Nestle is buying Garden of Life owner Atrium Innovations which does 80% of its sales in the United States. That makes us believe they will be pumping up advertising for...
Steve’s breakdown: Aetna has a new owner and a new agency could be next. Expect to see a lot more marketing on-premise. (That’s should be your pitch) WOONSOCKET, RI & HARTFORD, CT: CVS...
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Steve’s breakdown: There are real grown-up cannabis client in Washington and Colorado states and New Jersey & Virginia are next. So call your “connection” and get in line STATEWIDE, NJ: New...
Steve’s breakdown: Not for nothin’, this drug, Trodusquemine, will probably surpass all others and will come with a huge ad budget. Here’s the thing, we don’t know who the client is...
Steve’s breakdown: We love it when a CMO take the top job because that’s when marketing take top billing. 4Life doesn’t have an agency of record so this could be...