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Steve’s breakdown: Like you didn’t see this one coming and didn’t your troops in line . . . ! GlaxoSmithKline plans to split into two businesses — one for prescription drugs and vaccines, the other for over-the-counter products — after forming a new joint venture with Pfizer’s consumer health division. The revamp is the boldest move yet by […]
Steve’s breakdown: Merck has over 100 brands and now they have new marketing management that just might have an ear available for your pitch. WHITEHOUSE STATION, NJ: Merck has named Frank Clyburn as chief commercial officer and Michael Nally as chief marketing officer. The appointments were made after head of the global human health unit, […]
Steve’s breakdown: Amgen’s BiTE candidate AMG 420 shows positive action in early-stage blood cancer study but AMG 330 lags. The company spends over $200 million/year and this one could add a chunk of change to that budget. THOUSAND OAKS, CA: Initial data from two separate Phase 1 dose-escalation studies evaluating Amgen’s (NASDAQ:AMGN) BiTE immunotherapies AMG 420 and […]
Steve’s breakdown: Mount Sinai selects chief marketing and communications officer and we’re wondering what kind of big production TV campaign will be next. Maybe a call is in order. NEW YORK, NY: Mount Sinai Health System appointed David A. Feinberg senior vice president and chief marketing and communications officer. Here are four things to know: […]
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Steve’s breakdown: Canadian Down Syndrome Society & FCB Canada should really check out what’s being said about this campaign or maybe you should just come up with a transition campaign. Check out twitter for some feedback on this featured advertising. CALGARY, Canada: In some countries, the number of babies born with Down syndrome each year is approaching […]
Steve’s breakdown: Companies like Collective Medical have not been very successful marketing themselves and that’s why them hiring this new CMO to possibly hire an agency is so important. PLUS, she’s coming from her own agency and probably knows her way around the ad folks. AKA Pitchable! SALT LAKE CITY, UT: Collective Medical, delivering the nation’s most effective […]
Steve’s breakdown: The point iN four words: They are not Luxottica! Americans hate monopolies and that can be a huge selling point. So why now go there? Ask Lori Krauss at lori@warbyparker.com. She’s the CMO NEW YORK, NY: About the company Warby Parker was founded with a rebellious spirit and a lofty objective: to offer designer […]
Steve’s breakdown: We love it when we get a chance to give a hearty “congratulations” to someone who could give us a hearty account. So here’s a list you can start on today via the ANA. Association of National Advertisers (ANA) Names Board of Directors During its annual conference, ANA revealed a list of top […]
Steve’s breakdown: We love it when marketing professionals take control of a substantially large ad account. This time it’s Bayer and Sebastian Guth and we believe, giving the present roster of ad agencies on their roster, there are probably going to be some upgrades. WHIPPANY, NJ: Bayer today announced the appointment of Sebastian Guth as President of […]
Steve’s breakdown: Heartbeat many be small now but most feel this great idea is going to take off. So get in on the ground floor. 646-586-9908 © 2018 Heartbeat Health | Protect your heart. (This tag line could use a little help too) NEW YORK, NY: These young cardiologists are opening tech-infused health clinics all over New York • […]
Hey guys, It’s been a bit hectic On The Road in Morocco but we stayed on top of much of the research. So here’s 15 links that represent what we would have fully reported on if at the home office. Tourism Tasmania Gears Up To Pitch Creative Unilever calls out ‘lazy’ brand and agency marketers […]
Steve’s breakdown: Weight Watchers is now WW which stands for Wellness that Works. Okay, so far so good. There’s a new APP that rewards good behavior and encourages community. Thumbs Up! But what about every 35+ heartland members that thought the company was just fine? Maybe even perfect. They don’t talk about that at all and […]
Steve’s breakdown: Why would Jessica Alba bring on a hard-core agency person if she didn’t want to take a look at advertising. Here’s the contact info: Shannon Pruitt at spruitt@honest.com PLAYA VISTA, CA: The Honest Co., the personal care products line co-founded by actress Jessica Alba, has named marketing veteran Shannon Pruitt as the company’s chief marketing officer. Pruitt […]
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