This guy’s hunting for a CMO

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Steve's breakdown: Do ya think the non-members figured it out? Golden Bear & CMO = Golden Bear Physical Therapy? NAH! Anyway, they have about 20 locations in California and seem pretty...

Joshua Kushner Client Review

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Steve's breakdown: Feeling like a Trump client? Well here ya go. The client, Oscar Health, is in the information-gathering stage and the RFP has not been issued so give Joshua...

$1 million Family Care Account

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Steve's breakdown: With 200 clinics in 25 states, American Family Care is the nation's leading provider of urgent care. I didn't even know about this place and now I have...

Time to get into OTC drugs & supplements

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Steve's breakdown: The headline is: Teva, Pfizer, Sandoz among 20 companies accused of illegally hiking generic drug prices. Add that to the report we published 4 days ago about adding...

Virtual Reality Insurance?

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Steve's breakdown: So Anthem Health just landed a new CMO. Will he get the client into VR like he famously did with Whirlpool that made him a Adweek Brand Genius...

Two health care providers get new CMOs

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Steve's breakdown: The thing about healthcare provider accounts is you can have as many as you want. Here's two jump starting their marketing departments with new CMOs. BTW, they both...

Medical School Lead

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Steve's breakdown: Johns Hopkins spends about $1 million and their new CMO, formally of Penn Medical & IBM Watson Health, will begin work June 24th. That gives you a little...

Dental care gets 1st CCO + new CMO, CBO = Lead

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https://www.youtube.com/watch?v=B5yARnawf1U Steve's breakdown: With over 200 SmileDirectClub shops in North America and all these new marketing folks, you gotta think their talking taking advertising out-of-house. Rapidly growing company announces appointments and promotions...

For a start-up, this one’s huge

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Steve's breakdown: CVS Health has unveiled its new health-focused concept store that's designed to help the pharmacy chain become more of a health-care provider than a place to pick up prescriptions...

Cancer Center Floats Content Marketing RFP

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https://www.youtube.com/watch?v=3RgfPRYW-_Q Steve's Breakdown: Roswell Park is seeking proposals from companies to partner with to develop results oriented content marketing campaigns and other digital content that will move potential cancer patients...

If you’re into this sort of thing: 2 PR RFPs

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Steve's breakdown: Marshalls Seeks PR Agency To Help Elevate Brand. The off-price retailer is currently searching for project support, while MSL remains in place as the company's agency of record. Barbara...

Retailer Snags CPG Pro for CMO

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https://www.youtube.com/watch?v=mqDw4k1JdQY Steve's breakdown: The place where every Jimmy Kimmel Live fake product can be found, has chosen a CPG for CMO. We think bringing in someone out of the retail...

Another blood pressure medication recalled:

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Steve's breakdown: Aurobindo Pharma USA recalls 80 lots of valsartan over cancer concerns. That's going to take some messaging strategy. You might want to check in with Teva Pharmaceuticals because it just happened...

Birth of a huge new Healthcare Client

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Steve's breakdown: Like you didn't see this one coming and didn't your troops in line . . .  ! GlaxoSmithKline plans to split into two businesses — one for prescription drugs...

New cancer drug will be needing an ad agency

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Steve's breakdown: Amgen's BiTE candidate AMG 420 shows positive action in early-stage blood cancer study but AMG 330 lags. The company spends over $200 million/year and this one could add a...

Like Sunday Newspaper Hospital Advertising?

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Steve's breakdown: Mount Sinai selects chief marketing and communications officer and we're wondering what kind of big production TV campaign will be next. Maybe a call is in order. NEW...

Opioids + J&J + NJ = Lead

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Steve's breakdown: This is looking pretty grim for the agency who did these misleading ads for Janssen Pharmaceuticals. Is it their fault? Maybe . . . Having a clean slate after...

Another eyeglasses company misses a giant selling point

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https://www.youtube.com/watch?v=xCEdE5_D4rc Steve's breakdown: The point iN four words: They are not Luxottica! Americans hate monopolies and that can be a huge selling point. So why now go there? Ask Lori Krauss...

Ground-floor medical company could use advertising

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Steve's breakdown: Heartbeat many be small now but most feel this great idea is going to take off. So get in on the ground floor. 646-586-9908 © 2018 Heartbeat Health  |  Protect your heart....

Ex-Agency Exec joins Client Side: Ad Review Suspected

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Steve's breakdown: Why would Jessica Alba bring on a hard-core agency person if she didn't want to take a look at advertising. Here's the contact info: Shannon Pruitt at spruitt@honest.com PLAYA VISTA,...

Where is this all heading and how can you get some?

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Steve's breakdown: It's called CannaMojo and this isn’t your grandpa’s sexual enhancement pill because it gets you high, like, three different ways. I mean they're talking about Dopamine. Where's the lead?...

5 Advertisers with new Marketing Leadership

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Steve's breakdown: We got another Marketing Executive report for ya. Please let us know if this "list format" is working for ya. More bang but maybe more work for you...

5 CPG Products Worth Looking Into

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Steve's breakdown: Sometimes just a good review and a hearty "Congrats" from an ad executive will spark the brand folks to kick marketing into gear and that means new advertising....

New CEO & CMO = Client Up for Grabs

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https://www.youtube.com/watch?v=ZXHkycAj4B0 Steve's breakdown: The Vitamin Shoppe has a new CEO and CMO and if that doesn't scream "send over a box of Godiva" I don't know what does. (Keep reading and you'll...

Drug Abuse Org Issues RFP

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Steve's breakdown: Our apologies for the short notice on this one. Maybe you can ask Megan Nathan at megan.nathan@nih.gov for an extension beyond July 20th. BETHESDA, MD: The purpose of this...

$10 million Massage Account Alert

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https://www.youtube.com/watch?v=8tkixsDl9XM Steve's breakdown: I didn't think they existed but Massage Envy is a franchising company with over 1000 locations. Now they have a new CMO fresh from H&R Block. I don't really...

$30 Million Healthcare Campaign needs Freshening

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https://www.youtube.com/watch?v=i8d7nQtLGWE Steve's breakdown: Laser Spine Institute has been using same bank of commercials that are so old, the agency that made them is long gone. Now with a new CMO, we think...

Winner-Takes-All Global Pain Relief Review

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Steve's breakdown: This review for GSK’s Panadol (acetaminophen) includes creative duties, which are handled by Grey, and digital and PR, which are overseen by Havas and Edelman respectively. SINGAPORE: Pharmaceutical powerhouse GlaxoSmithKline has...

GSK Reviews $1.7 Billion

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Steve's breakdown: Not sure why they quote R3's Principal Greg Paull in this announcement but it's probably a good call to make to get involved. (They do agency searches) Also, if you're...

12 million members and nobody’s buying: DM Lead!

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https://www.youtube.com/watch?time_continue=63&v=VpjsvwnxnZk Steve's breakdown: SilverSneakers is the big brand here and they need to activate some members. Can You Say Direct Marketing? Mr. Arra Yerganian is the new Chief Brand Officer and Donato Tramuto...

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