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This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
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Steve’s breakdown: Friday Night Surprise! Weight Watchers International seems to want more out of their ad agency relationships. They are on mission and want an agency that feels the same...
Steve’s breakdown: Just a little “State of Prescription Drug Advertising” update. Our advice, if you’re in it, start pitching the over-the-counter stuff. If you’re thinking of getting into it, treat...
City of Marble Falls Texas, Marketing and Promotion RFP The City of Marble Falls (City) is located in the Highland Lakes region of the Texas Hill Country, approximately 50 miles...
Steve’s breakdown: The new CMO of RealSelf is Tanja Omeze who brings nearly two decades of brand-building experience from Amazon, Verizon Wireless, Weight Watchers and more. This is one of those...
Steve’s breakdown: The American Lung Association has a search for a CMO going on right now. If there was any position most of you could probably help fill, this is the one....
Steve’s breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a put its animal health products in review. It may include brands PetBasics and Co-Ral but check with...
Steve’s breakdown: Take a look at the featured video and tell me they are not going to create an ad campaign from scratch. In fact, that was an in-house agency...
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This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
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Steves breakdown: Child-onset epilepsy has no treatment, the healthcare universe knows it and that’s why they are giving the fast-lane to a drug called Epidiolex. This is not the only example...
Steve’s breakdown: Creating healthcare that’s “free from profit-making incentives and constraints” I believe is the future of healthcare. So does Amazon, Berkshire Hathaway & JPMorgan Chase. They are creating a...
Steve’s breakdown: Sorry, I had the “P” thing going there and couldn’t stop.Anywho . . . Celgene is buying Juno Therapeutics which could create a new pharma account considering Celgene’s budgets. Prescription for...
Steve’s breakdown: Step-by-step Indoor Harvest Corp is putting their ducks in-a-row for the BIG launch. And as Billy Joel once told us: “gotta get it right the first time. That’s the main...
Steve’s breakdown: Here’s the headline from CBS News: “Small study links ibuprofen with male infertility”. They just had to throw the “small” word in there . . . Anyway, luckily,...
Steve’s breakdown: Not using a pun in that headline was really difficult. Writing this entire breakdown is really difficult. Do you see how many traps there are? But I have...
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Steve’s breakdown: Drugs, smoking, drinking, gambling and now . . . drumroll . . . Phone Addiction. Plans are being put together by manufactures, government agencies and non-profits to combat...
Steve’s breakdown: Americore Health has four hospitals in Ellwood City, PA, Pineville, KY, Calico Rock, AR and Leesburg, GA. They are now looking for a CMO and we don’t mean “Medical”. Considering the salary they...
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Steve’s breakdown: All of these companies are worth looking into because, you know, retail has to advertise. Plus new CEOs tend to shake things up and they can do it...
Steve’s breakdown: DIRECTV exec gets CMO job at GoHealth. Think, literally, direct marketing on this one. Hard core direct marketing. CHICAGO, IL: GoHealth, the leading health insurance technology and services platform, today announced...
Steve’s breakdown: Nestle is buying Garden of Life owner Atrium Innovations which does 80% of its sales in the United States. That makes us believe they will be pumping up advertising for...
Steve’s breakdown: Aetna has a new owner and a new agency could be next. Expect to see a lot more marketing on-premise. (That’s should be your pitch) WOONSOCKET, RI & HARTFORD, CT: CVS...
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Steve’s breakdown: There are real grown-up cannabis client in Washington and Colorado states and New Jersey & Virginia are next. So call your “connection” and get in line STATEWIDE, NJ: New...
Steve’s breakdown: Not for nothin’, this drug, Trodusquemine, will probably surpass all others and will come with a huge ad budget. Here’s the thing, we don’t know who the client is...
Steve’s breakdown: We love it when a CMO take the top job because that’s when marketing take top billing. 4Life doesn’t have an agency of record so this could be...
Steve’s breakdown: People are raving about Blink Health and now they have the CMO, formally of Kayak, to crow loader about the news. Expect the company to shift marketing into...
Steve’s breakdown: Whether you agree with this decision or not, we have to report on the fact the President announced he was going to combat the opioid crisis with a giant...
Steve’s breakdown: Talk about taking your time. Amgen has officially put its $450 million global media account into review after sending out an RFI last December. These guys are moving...
Steve’s breakdown: Deadline for the signed NDA is Nov. 1. Deadline for proposals is Nov. 24. A modified version of the RFP — with all references to the company name and contact...
Steve’s breakdown: BluePearl Veterinary Partners just got famous giving an Instagram star bad medicine. Now the word is out nationwide and you know people will be avoiding their 60 pet...
Steve’s breakdown: Find Help Now KY is the cause. Proposals are due November 7th and you can see the documentation here. LEXINGTON, KY: The Kentucky Injury Prevention and Research Center (KIPRC)...
Steve’s breakdown: The RFP can be viewed at this link– and proposals are due November 10th. NEWARK, NJ: Purpose: This Request for Proposal (RFP) is being issued by the University...
Steve’s breakdown: YogaWorks just bought Pure Om’s so now is a perfect time to congratulate them and steal the account. The company used to use an agency called CleanAgency. (Makes you want to gag...
Steve’s breakdown: STYR Labs is the company and John Siefertas is the new Chief Marketing Officer. They have some nice art direction but don’t see any real advertising yet. SCOTTSDALE, AZ: STYR Labs, an...
Steve’s breakdown: Philips is the company and Blake Cahill is the contact. @bcahill. “Philips has reacted to the brand safety scandal by taking areas of media buying in-house, but has also placed its media...
Steve’s breakdown: This category is still exploding and getting in to get some experience will be great down the rode when the accounts get much bigger. SAN DIEGO, CA: Medical Marijuana,...
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Steve’s breakdown: Kinney Drugs just made a little acquisition but we think now is a great time to jump. They have 110 locations with over $800 million in revenue and we don’t...
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Steve’s breakdown: They are talking about making billions soon and they are going to need a smart agency to help make it happen. Try Ms. Shawn Tomasello at stomasello@kitepharma.com. She’s the...
Steve’s breakdown: Virginia Department of Health is the client. Contact Michelle Stoll at michelle.stoll@vdh.virginia.gov or (804) 864-7963 for more information. Due date: August 15th RICHMOND, VA: Virginia has issued an RFP...
Steve’s breakdown: MusclePharm is an up-and-comer that just got a new CMO. They do a lot of video but not real advertising. We think it’s time for them to step it up....