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Steve’s breakdown: Canadian Down Syndrome Society & FCB Canada should really check out what’s being said about this campaign or maybe you should just come up with a transition campaign. Check out...
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Steve’s breakdown: We love it when we get a chance to give a hearty “congratulations” to someone who could give us a hearty account. So here’s a list you can...
Steve’s breakdown: We love it when marketing professionals take control of a substantially large ad account. This time it’s Bayer and Sebastian Guth and we believe, giving the present roster of...
Steve’s breakdown: Heartbeat many be small now but most feel this great idea is going to take off. So get in on the ground floor. 646-586-9908 © 2018 Heartbeat Health | Protect your heart....
Hey guys, It’s been a bit hectic On The Road in Morocco but we stayed on top of much of the research. So here’s 15 links that represent what we...
Steve’s breakdown: Weight Watchers is now WW which stands for Wellness that Works. Okay, so far so good. There’s a new APP that rewards good behavior and encourages community. Thumbs Up!...
Steve’s breakdown: Why would Jessica Alba bring on a hard-core agency person if she didn’t want to take a look at advertising. Here’s the contact info: Shannon Pruitt at spruitt@honest.com PLAYA VISTA,...
Steve’s breakdown: It’s called CannaMojo and this isn’t your grandpa’s sexual enhancement pill because it gets you high, like, three different ways. I mean they’re talking about Dopamine. Where’s the lead?...
Steve’s breakdown: Sutter Health Corporation is the client and they are one of the nation’s largest non-profit health care systems and is a network of physician organizations and non-profit hospitals located...
Steve’s breakdown: We got another Marketing Executive report for ya. Please let us know if this “list format” is working for ya. More bang but maybe more work for you...
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Steve’s breakdown: The Vitamin Shoppe has a new CEO and CMO and if that doesn’t scream “send over a box of Godiva” I don’t know what does. (Keep reading and you’ll know...
Steve’s breakdown: Our apologies for the short notice on this one. Maybe you can ask Megan Nathan at megan.nathan@nih.gov for an extension beyond July 20th. BETHESDA, MD: The purpose of this...
Steve’s breakdown: . . . because the leadership at CVS Health is in place. Everything is new and nobody knows which ad agencies were be cut from the race. So...
Steve’s breakdown: I didn’t think they existed but Massage Envy is a franchising company with over 1000 locations. Now they have a new CMO fresh from H&R Block. I don’t really know...
Steve’s breakdown: If you haven’t moved on a cannabis client yet, check out Empower Clinics. They operate a network of physician-staffed medical cannabis clinics and their new director is no stranger...
Steve’s breakdown: Laser Spine Institute has been using same bank of commercials that are so old, the agency that made them is long gone. Now with a new CMO, we think it’s...
Steve’s breakdown: This review for GSK’s Panadol (acetaminophen) includes creative duties, which are handled by Grey, and digital and PR, which are overseen by Havas and Edelman respectively. SINGAPORE: Pharmaceutical powerhouse GlaxoSmithKline has...
Steve’s breakdown: UPDATE May 11th: AT&T’s C.E.O. Regretted Paying Michael Cohen Now you know you have to call AT&T! MAY 10th post: There’s a giant mess at AT&T and Novartis that needs...
Steve’s breakdown: Fred’s just sold certain assets of its EntrustRx unit to a subsidiary of CVS Health for $40 million. Now they have cash to get busy with real advertising, not...
Steve’s breakdown: Not sure why they quote R3’s Principal Greg Paull in this announcement but it’s probably a good call to make to get involved. (They do agency searches) Also, if you’re...
Steve’s breakdown: SilverSneakers is the big brand here and they need to activate some members. Can You Say Direct Marketing? Mr. Arra Yerganian is the new Chief Brand Officer and Donato Tramuto is...
Steve’s breakdown: Proposals are due May 16th and you can get the full RFP by contacting us via: Ask@Ratti-Report.com Here’s the gist of the account: DENVER, CO: The Colorado Department...
Steve’s breakdown: Friday Night Surprise! Weight Watchers International seems to want more out of their ad agency relationships. They are on mission and want an agency that feels the same...
Steve’s breakdown: Just a little “State of Prescription Drug Advertising” update. Our advice, if you’re in it, start pitching the over-the-counter stuff. If you’re thinking of getting into it, treat...
City of Marble Falls Texas, Marketing and Promotion RFP The City of Marble Falls (City) is located in the Highland Lakes region of the Texas Hill Country, approximately 50 miles...
Steve’s breakdown: The new CMO of RealSelf is Tanja Omeze who brings nearly two decades of brand-building experience from Amazon, Verizon Wireless, Weight Watchers and more. This is one of those...
Steve’s breakdown: The American Lung Association has a search for a CMO going on right now. If there was any position most of you could probably help fill, this is the one....
Steve’s breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a put its animal health products in review. It may include brands PetBasics and Co-Ral but check with...
Steve’s breakdown: Take a look at the featured video and tell me they are not going to create an ad campaign from scratch. In fact, that was an in-house agency...
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Steves breakdown: Child-onset epilepsy has no treatment, the healthcare universe knows it and that’s why they are giving the fast-lane to a drug called Epidiolex. This is not the only example...
Steve’s breakdown: Creating healthcare that’s “free from profit-making incentives and constraints” I believe is the future of healthcare. So does Amazon, Berkshire Hathaway & JPMorgan Chase. They are creating a...
Steve’s breakdown: Sorry, I had the “P” thing going there and couldn’t stop.Anywho . . . Celgene is buying Juno Therapeutics which could create a new pharma account considering Celgene’s budgets. Prescription for...
Steve’s breakdown: Step-by-step Indoor Harvest Corp is putting their ducks in-a-row for the BIG launch. And as Billy Joel once told us: “gotta get it right the first time. That’s the main...
Steve’s breakdown: Here’s the headline from CBS News: “Small study links ibuprofen with male infertility”. They just had to throw the “small” word in there . . . Anyway, luckily,...
Steve’s breakdown: Not using a pun in that headline was really difficult. Writing this entire breakdown is really difficult. Do you see how many traps there are? But I have...
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Steve’s breakdown: Drugs, smoking, drinking, gambling and now . . . drumroll . . . Phone Addiction. Plans are being put together by manufactures, government agencies and non-profits to combat...
Steve’s breakdown: Americore Health has four hospitals in Ellwood City, PA, Pineville, KY, Calico Rock, AR and Leesburg, GA. They are now looking for a CMO and we don’t mean “Medical”. Considering the salary they...
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