Dental care gets 1st CCO + new CMO, CBO = Lead

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For a start-up, this one’s huge

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Cancer Center Floats Content Marketing RFP

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If you’re into this sort of thing: 2 PR RFPs

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Retailer Snags CPG Pro for CMO

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Another blood pressure medication recalled:

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Birth of a huge new Healthcare Client

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New cancer drug will be needing an ad agency

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Like Sunday Newspaper Hospital Advertising?

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Opioids + J&J + NJ = Lead

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Ground-floor medical company could use advertising

Steve’s breakdown: Heartbeat many be small now but most feel this great idea is going to take off. So get in on the ground floor. 646-586-9908 © 2018 Heartbeat Health  |  Protect your heart....

Ex-Agency Exec joins Client Side: Ad Review Suspected

Steve’s breakdown: Why would Jessica Alba bring on a hard-core agency person if she didn’t want to take a look at advertising. Here’s the contact info: Shannon Pruitt at spruitt@honest.com PLAYA VISTA,...

Where is this all heading and how can you get some?

Steve’s breakdown: It’s called CannaMojo and this isn’t your grandpa’s sexual enhancement pill because it gets you high, like, three different ways. I mean they’re talking about Dopamine. Where’s the lead?...

5 Advertisers with new Marketing Leadership

Steve’s breakdown: We got another Marketing Executive report for ya. Please let us know if this “list format” is working for ya. More bang but maybe more work for you...

5 CPG Products Worth Looking Into

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New CEO & CMO = Client Up for Grabs

Steve’s breakdown: The Vitamin Shoppe has a new CEO and CMO and if that doesn’t scream “send over a box of Godiva” I don’t know what does. (Keep reading and you’ll know...

Drug Abuse Org Issues RFP

Steve’s breakdown: Our apologies for the short notice on this one. Maybe you can ask Megan Nathan at megan.nathan@nih.gov for an extension beyond July 20th. BETHESDA, MD: The purpose of this...

$10 million Massage Account Alert

Steve’s breakdown: I didn’t think they existed but Massage Envy is a franchising company with over 1000 locations. Now they have a new CMO fresh from H&R Block. I don’t really know...

Cannabis clinic company checks-in Diageo/P&G executive

Steve’s breakdown: If you haven’t moved on a cannabis client yet, check out Empower Clinics. They operate a network of physician-staffed medical cannabis clinics and their new director is no stranger...

Winner-Takes-All Global Pain Relief Review

Steve’s breakdown: This review for GSK’s Panadol (acetaminophen) includes creative duties, which are handled by Grey, and digital and PR, which are overseen by Havas and Edelman respectively. SINGAPORE: Pharmaceutical powerhouse GlaxoSmithKline has...

NYT UPDATE: Two brands with a Trumped-Up PR problem

Steve’s breakdown: UPDATE May 11th: AT&T’s C.E.O. Regretted Paying Michael Cohen Now you know you have to call AT&T! MAY 10th post: There’s a giant mess at AT&T and Novartis that needs...

GSK Reviews $1.7 Billion

Steve’s breakdown: Not sure why they quote R3’s Principal Greg Paull in this announcement but it’s probably a good call to make to get involved. (They do agency searches) Also, if you’re...

12 million members and nobody’s buying: DM Lead!

Steve’s breakdown: SilverSneakers is the big brand here and they need to activate some members. Can You Say Direct Marketing? Mr. Arra Yerganian is the new Chief Brand Officer and Donato Tramuto is...

They want everybody watching their weight

Steve’s breakdown: Friday Night Surprise! Weight Watchers International seems to want more out of their ad agency relationships. They are on mission and want an agency that feels the same...

Hold on to your drug money!

Steve’s breakdown: Just a little “State of Prescription Drug Advertising” update. Our advice, if you’re in it, start pitching the over-the-counter stuff. If you’re thinking of getting into it, treat...

Association Seeks CMO that You Can Fill

Steve’s breakdown: The American Lung Association has a search for a CMO going on right now. If there was any position most of you could probably help fill, this is the one....

Global animal health products review

Steve’s breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a put its animal health products in review. It may include brands PetBasics and Co-Ral but check with...

J&J just sold a $10 million account

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Prescription for an Account Review

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4 very regional RFP

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Reason 43 to get a cannabis account

Steves breakdown: Child-onset epilepsy has no treatment, the healthcare universe knows it and that’s why they are giving the fast-lane to a drug called Epidiolex. This is not the only example...

Creating a whole new category to pitch in Healthcare

Steve’s breakdown: Creating healthcare that’s “free from profit-making incentives and constraints” I believe is the future of healthcare. So does Amazon, Berkshire Hathaway & JPMorgan Chase. They are creating a...

Advil & Motrin need a new plan: Yours?

Steve’s breakdown: Here’s the headline from CBS News: “Small study links ibuprofen with male infertility”. They just had to throw the “small” word in there . . . Anyway, luckily,...

A better “Viagra” is on the way

Steve’s breakdown: Not using a pun in that headline was really difficult. Writing this entire breakdown is really difficult. Do you see how many traps there are? But I have...

Pharma acquisition = Review on the way

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For all you Hospital account agencies . . .

Steve’s breakdown: Americore Health has four hospitals in Ellwood City, PA, Pineville, KY, Calico Rock, AR and Leesburg, GA. They are now looking for a CMO and we don’t mean “Medical”. Considering the salary they...

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