New CEO & CMO = Client Up for Grabs

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Drug Abuse Org Issues RFP

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$10 million Massage Account Alert

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$30 Million Healthcare Campaign needs Freshening

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Winner-Takes-All Global Pain Relief Review

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NYT UPDATE: Two brands with a Trumped-Up PR problem

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GSK Reviews $1.7 Billion

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12 million members and nobody’s buying: DM Lead!

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They want everybody watching their weight

Steve’s breakdown: Friday Night Surprise! Weight Watchers International seems to want more out of their ad agency relationships. They are on mission and want an agency that feels the same...

Hold on to your drug money!

Steve’s breakdown: Just a little “State of Prescription Drug Advertising” update. Our advice, if you’re in it, start pitching the over-the-counter stuff. If you’re thinking of getting into it, treat...

Association Seeks CMO that You Can Fill

Steve’s breakdown: The American Lung Association has a search for a CMO going on right now. If there was any position most of you could probably help fill, this is the one....

Global animal health products review

Steve’s breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a put its animal health products in review. It may include brands PetBasics and Co-Ral but check with...

J&J just sold a $10 million account

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Prescription for an Account Review

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Tricky rebranding has to happen at massive retailer

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4 very regional RFP

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Cannabis Client: Buy the stock or pitch the account?

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Reason 43 to get a cannabis account

Steves breakdown: Child-onset epilepsy has no treatment, the healthcare universe knows it and that’s why they are giving the fast-lane to a drug called Epidiolex. This is not the only example...

Creating a whole new category to pitch in Healthcare

Steve’s breakdown: Creating healthcare that’s “free from profit-making incentives and constraints” I believe is the future of healthcare. So does Amazon, Berkshire Hathaway & JPMorgan Chase. They are creating a...

Advil & Motrin need a new plan: Yours?

Steve’s breakdown: Here’s the headline from CBS News: “Small study links ibuprofen with male infertility”. They just had to throw the “small” word in there . . . Anyway, luckily,...

A better “Viagra” is on the way

Steve’s breakdown: Not using a pun in that headline was really difficult. Writing this entire breakdown is really difficult. Do you see how many traps there are? But I have...

Pharma acquisition = Review on the way

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For all you Hospital account agencies . . .

Steve’s breakdown: Americore Health has four hospitals in Ellwood City, PA, Pineville, KY, Calico Rock, AR and Leesburg, GA. They are now looking for a CMO and we don’t mean “Medical”. Considering the salary they...

Health insurance technology platform’s new CMO

Steve’s breakdown: DIRECTV exec gets CMO job at GoHealth. Think, literally, direct marketing on this one. Hard core direct marketing. CHICAGO, IL: GoHealth, the leading health insurance technology and services platform, today announced...

Vitamin maker to blow out “Green” brand

Steve’s breakdown: Nestle is buying Garden of Life owner Atrium Innovations which does 80% of its sales in the United States. That makes us believe they will be pumping up advertising for...

A New Client Category is born on Election day: WEED

Steve’s breakdown: There are real grown-up cannabis client in Washington and Colorado states and New Jersey & Virginia are next. So call your “connection” and get in line STATEWIDE, NJ: New...

One dose drug to prevent heart attacks and strokes

Steve’s breakdown: Not for nothin’, this drug, Trodusquemine, will probably surpass all others and will come with a huge ad budget. Here’s the thing, we don’t know who the client is...

Trump Announced An Account Review

Steve’s breakdown: Whether you agree with this decision or not, we have to report on the fact the President announced he was going to combat the opioid crisis with a giant...

Confidential RFP in Healthcare

Steve’s breakdown: Deadline for the signed NDA is Nov. 1. Deadline for proposals is Nov. 24. A modified version of the RFP — with all references to the company name and contact...

University of Kentucky “feel good” account RFP

Steve’s breakdown: Find Help Now KY is the cause. Proposals are due November 7th and you can see the documentation here. LEXINGTON, KY: The Kentucky Injury Prevention and Research Center (KIPRC)...

A University Hospital issues Advertising & PR RFP

Steve’s breakdown: The RFP can be viewed at this link– and proposals are due November 10th. NEWARK, NJ: Purpose: This Request for Proposal (RFP) is being issued by the University...

Global media review in Healthcare Electronics

Steve’s breakdown: Philips is the company and Blake Cahill is the contact. @bcahill. “Philips has reacted to the brand safety scandal by taking areas of media buying in-house, but has also placed its media...

Medical Marijuana company brings on CMO

Steve’s breakdown: This category is still exploding and getting in to get some experience will be great down the rode when the accounts get much bigger. SAN DIEGO, CA: Medical Marijuana,...

Contraceptive brand review prediction

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We got a social media account prediction in pharma

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Social Media account review in Virginia

Steve’s breakdown: Virginia Department of Health is the client. Contact Michelle Stoll at michelle.stoll@vdh.virginia.gov or (804) 864-7963 for more information. Due date: August 15th RICHMOND, VA: Virginia has issued an RFP...

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