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Steve's breakdown: We love it when CMOs become CEOs. And that's what's happening at Rite Aid. Heyward Donigan is her name. As far as creative, they have been pushing flu...
Steve's breakdown: UnitedHealth Care is looking for the person who would the client. Maybe you have someone in mind. The job description (AKA a pitch blueprint) is below. MINNETONKA, MN:...
Steve's breakdown: A past client of mine, The Vitamin Shoppe, is getting a new owner and you know that means a hard look at advertising is next. Sharon Leite, CEO...
Steve's breakdown: Do ya think the non-members figured it out? Golden Bear & CMO = Golden Bear Physical Therapy? NAH! Anyway, they have about 20 locations in California and seem pretty...
Steve's breakdown: Their line is "Power Up". Let's just start with that but SleepQuest does have a little cash and maybe with the right plan (and campaign) it could be...
Steve's breakdown: Feeling like a Trump client? Well here ya go. The client, Oscar Health, is in the information-gathering stage and the RFP has not been issued so give Joshua...
Steve's breakdown: There is so much to unpack with the GlaxoSmithKline/Pfizer merger, you're just going to have to read this whole post. Sometimes ya gotta eat your peas. PHILADELPHIA, PA:...
Steve's breakdown: With 200 clinics in 25 states, American Family Care is the nation's leading provider of urgent care. I didn't even know about this place and now I have...
Steve's breakdown: The Consumer organization will be taking on the tasks of the exiting CMO who was the first one at J&J. Obviously it's going to take some research to...
Steve's breakdown: We're talk'in bout HealthHub. Not a great name but I'm sure it tested well. (eye roll) CVS to opening 1,500 of them and you know they are going...
Steve's breakdown: Bad marketing might cost Johnson & Johnson millions so perhaps there's an opportunity over there so it doesn't happen again. So, as they say in Jersey, "Do You...
Steve's breakdown: The headline is: Teva, Pfizer, Sandoz among 20 companies accused of illegally hiking generic drug prices. Add that to the report we published 4 days ago about adding...
Steve's breakdown: Not for profit Novant Health has brought in an entertainment marketing leader so we're all pretty sure she's going to punch things up. Check out the featured video to...
Steve's breakdown: Game changer or conversation starter? We say the latter because it gives you a reason to call every pharma account in on your wish list. Oh yeah, what's...
Steve's breakdown: So Anthem Health just landed a new CMO. Will he get the client into VR like he famously did with Whirlpool that made him a Adweek Brand Genius...
Steve's breakdown: The thing about healthcare provider accounts is you can have as many as you want. Here's two jump starting their marketing departments with new CMOs. BTW, they both...
Steve's breakdown: So what's the deal with this AARP UnitedHealthcare spot. Are they liking themselves to Hollywood stars paying off water polo coaches to get people over 50 healthcare? This...
Steve's breakdown: Atrium Health has just named its first chief marketing officer and you know that's good news to healthcare-minded ad agencies. So check yourself in and talk to a...
Steve's breakdown: Johns Hopkins spends about $1 million and their new CMO, formally of Penn Medical & IBM Watson Health, will begin work June 24th. That gives you a little...
Steve's breakdown: With the hiring of their new CMO, Ivan Wicksteed, Oscar has issued an RFP. His email is likely to be Ivan@hioscar.com and he used to be at Old...
Steve's breakdown: This is happening so you might as well get on board. The main players so far are Novartis in East Hanover, NJ: UniQure in Lexington, MA: Spark/Roche in Philadelphia/Indianapolis:...
Steve's breakdown: This one has been brewing for some time and here we are. with the headline: OxyContin Maker Purdue Pharma Seeks New Ad Agency Partner. The company seeks a...
Steve's breakdown: Rite Aid's $20 million account will most likely shrink but also change hands. That would be cool by me, said the new business department head of a competing...
Steve's breakdown: Covered California will hold a bidder’s conference on March 20, when it will take questions about the work. Answers are scheduled to be posted on its website a...
https://www.youtube.com/watch?v=B5yARnawf1U Steve's breakdown: With over 200 SmileDirectClub shops in North America and all these new marketing folks, you gotta think their talking taking advertising out-of-house. Rapidly growing company announces appointments and promotions...
Steve's breakdown: CVS Health has unveiled its new health-focused concept store that's designed to help the pharmacy chain become more of a health-care provider than a place to pick up prescriptions...
https://www.youtube.com/watch?v=3RgfPRYW-_Q Steve's Breakdown: Roswell Park is seeking proposals from companies to partner with to develop results oriented content marketing campaigns and other digital content that will move potential cancer patients...
Steve's breakdown: Marshalls Seeks PR Agency To Help Elevate Brand. The off-price retailer is currently searching for project support, while MSL remains in place as the company's agency of record. Barbara...
https://www.youtube.com/watch?v=mqDw4k1JdQY Steve's breakdown: The place where every Jimmy Kimmel Live fake product can be found, has chosen a CPG for CMO. We think bringing in someone out of the retail...
Steve's breakdown: It's a bit complicated but . . . - Bristol Myers-Squibb is acquiring Celgene in a cash and stock deal valued at $74 billion. - Bristol Myers-Squibb’s immuno-oncology...
Steve's breakdown: Aurobindo Pharma USA recalls 80 lots of valsartan over cancer concerns. That's going to take some messaging strategy. You might want to check in with Teva Pharmaceuticals because it just happened...
Steve's breakdown: Like you didn't see this one coming and didn't your troops in line . . . ! GlaxoSmithKline plans to split into two businesses — one for prescription drugs...
Steve's breakdown: Merck has over 100 brands and now they have new marketing management that just might have an ear available for your pitch. WHITEHOUSE STATION, NJ: Merck has named...
Steve's breakdown: Amgen's BiTE candidate AMG 420 shows positive action in early-stage blood cancer study but AMG 330 lags. The company spends over $200 million/year and this one could add a...
Steve's breakdown: Mount Sinai selects chief marketing and communications officer and we're wondering what kind of big production TV campaign will be next. Maybe a call is in order. NEW...
Steve's breakdown: This is looking pretty grim for the agency who did these misleading ads for Janssen Pharmaceuticals. Is it their fault? Maybe . . . Having a clean slate after...
https://www.youtube.com/watch?v=qIYPwP5Nec4 Steve's breakdown: Canadian Down Syndrome Society & FCB Canada should really check out what's being said about this campaign or maybe you should just come up with a transition campaign. Check...
Steve's breakdown: Companies like Collective Medical have not been very successful marketing themselves and that's why them hiring this new CMO to possibly hire an agency is so important. PLUS, she's coming...
https://www.youtube.com/watch?v=xCEdE5_D4rc Steve's breakdown: The point iN four words: They are not Luxottica! Americans hate monopolies and that can be a huge selling point. So why now go there? Ask Lori Krauss...
Steve's breakdown: We love it when we get a chance to give a hearty "congratulations" to someone who could give us a hearty account. So here's a list you can...
https://www.youtube.com/watch?v=g63obrrYCIw Steve's breakdown: We love it when marketing professionals take control of a substantially large ad account. This time it's Bayer and Sebastian Guth and we believe, giving the present roster...
Steve's breakdown: Heartbeat many be small now but most feel this great idea is going to take off. So get in on the ground floor. 646-586-9908 © 2018 Heartbeat Health | Protect your heart....
Hey guys, It’s been a bit hectic On The Road in Morocco but we stayed on top of much of the research. So here’s 15 links that represent what we...
https://vimeo.com/290778125 Steve's breakdown: Weight Watchers is now WW which stands for Wellness that Works. Okay, so far so good. There's a new APP that rewards good behavior and encourages community. Thumbs...
Steve's breakdown: Why would Jessica Alba bring on a hard-core agency person if she didn't want to take a look at advertising. Here's the contact info: Shannon Pruitt at spruitt@honest.com PLAYA VISTA,...
Steve's breakdown: It's called CannaMojo and this isn’t your grandpa’s sexual enhancement pill because it gets you high, like, three different ways. I mean they're talking about Dopamine. Where's the lead?...
https://www.youtube.com/watch?v=6gtdzdXO8xE Steve's breakdown: Sutter Health Corporation is the client and they are one of the nation's largest non-profit health care systems and is a network of physician organizations and non-profit hospitals...
Steve's breakdown: We got another Marketing Executive report for ya. Please let us know if this "list format" is working for ya. More bang but maybe more work for you...
Steve's breakdown: Sometimes just a good review and a hearty "Congrats" from an ad executive will spark the brand folks to kick marketing into gear and that means new advertising....
https://www.youtube.com/watch?v=ZXHkycAj4B0 Steve's breakdown: The Vitamin Shoppe has a new CEO and CMO and if that doesn't scream "send over a box of Godiva" I don't know what does. (Keep reading and you'll...
Steve's breakdown: Our apologies for the short notice on this one. Maybe you can ask Megan Nathan at megan.nathan@nih.gov for an extension beyond July 20th. BETHESDA, MD: The purpose of this...
Steve's breakdown: . . . because the leadership at CVS Health is in place. Everything is new and nobody knows which ad agencies were be cut from the race. So...
https://www.youtube.com/watch?v=8tkixsDl9XM Steve's breakdown: I didn't think they existed but Massage Envy is a franchising company with over 1000 locations. Now they have a new CMO fresh from H&R Block. I don't really...
Steve's breakdown: If you haven't moved on a cannabis client yet, check out Empower Clinics. They operate a network of physician-staffed medical cannabis clinics and their new director is no stranger...
https://www.youtube.com/watch?v=i8d7nQtLGWE Steve's breakdown: Laser Spine Institute has been using same bank of commercials that are so old, the agency that made them is long gone. Now with a new CMO, we think...
Steve's breakdown: This review for GSK’s Panadol (acetaminophen) includes creative duties, which are handled by Grey, and digital and PR, which are overseen by Havas and Edelman respectively. SINGAPORE: Pharmaceutical powerhouse GlaxoSmithKline has...
Steve's breakdown: UPDATE May 11th: AT&T’s C.E.O. Regretted Paying Michael Cohen Now you know you have to call AT&T! MAY 10th post: There's a giant mess at AT&T and Novartis that needs...
Steve's breakdown: Fred's just sold certain assets of its EntrustRx unit to a subsidiary of CVS Health for $40 million. Now they have cash to get busy with real advertising, not...
Steve's breakdown: Not sure why they quote R3's Principal Greg Paull in this announcement but it's probably a good call to make to get involved. (They do agency searches) Also, if you're...
https://www.youtube.com/watch?time_continue=63&v=VpjsvwnxnZk Steve's breakdown: SilverSneakers is the big brand here and they need to activate some members. Can You Say Direct Marketing? Mr. Arra Yerganian is the new Chief Brand Officer and Donato Tramuto...
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