4 very regional RFP

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Reason 43 to get a cannabis account

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Advil & Motrin need a new plan: Yours?

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A better “Viagra” is on the way

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Pharma acquisition = Review on the way

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For all you Hospital account agencies . . .

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Health insurance technology platform’s new CMO

Steve’s breakdown: DIRECTV exec gets CMO job at GoHealth. Think, literally, direct marketing on this one. Hard core direct marketing. CHICAGO, IL: GoHealth, the leading health insurance technology and services platform, today announced...

Vitamin maker to blow out “Green” brand

Steve’s breakdown: Nestle is buying Garden of Life owner Atrium Innovations which does 80% of its sales in the United States. That makes us believe they will be pumping up advertising for...

A New Client Category is born on Election day: WEED

Steve’s breakdown: There are real grown-up cannabis client in Washington and Colorado states and New Jersey & Virginia are next. So call your “connection” and get in line STATEWIDE, NJ: New...

One dose drug to prevent heart attacks and strokes

Steve’s breakdown: Not for nothin’, this drug, Trodusquemine, will probably surpass all others and will come with a huge ad budget. Here’s the thing, we don’t know who the client is...

Trump Announced An Account Review

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Confidential RFP in Healthcare

Steve’s breakdown: Deadline for the signed NDA is Nov. 1. Deadline for proposals is Nov. 24. A modified version of the RFP — with all references to the company name and contact...

University of Kentucky “feel good” account RFP

Steve’s breakdown: Find Help Now KY is the cause. Proposals are due November 7th and you can see the documentation here. LEXINGTON, KY: The Kentucky Injury Prevention and Research Center (KIPRC)...

A University Hospital issues Advertising & PR RFP

Steve’s breakdown: The RFP can be viewed at this link– and proposals are due November 10th. NEWARK, NJ: Purpose: This Request for Proposal (RFP) is being issued by the University...

Global media review in Healthcare Electronics

Steve’s breakdown: Philips is the company and Blake Cahill is the contact. @bcahill. “Philips has reacted to the brand safety scandal by taking areas of media buying in-house, but has also placed its media...

Medical Marijuana company brings on CMO

Steve’s breakdown: This category is still exploding and getting in to get some experience will be great down the rode when the accounts get much bigger. SAN DIEGO, CA: Medical Marijuana,...

Contraceptive brand review prediction

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Social Media account review in Virginia

Steve’s breakdown: Virginia Department of Health is the client. Contact Michelle Stoll at michelle.stoll@vdh.virginia.gov or (804) 864-7963 for more information. Due date: August 15th RICHMOND, VA: Virginia has issued an RFP...

$65 million pharma account gets new CMO

Steve’s breakdown: The new CMO will work to drive the uptake of the company’s industry-leading portfolio of multiple sclerosis (MS) therapies and increase access for SPINRAZA®. The company spends the majority...

$240 Million Media Pitch

Steve’s breakdown: If you’re part of MDC Partners, Publicis Groupe or WPP’s GroupM, it seems you have a chance in this pitch. Time to get on the horn to UnitedHealth Group. MINNETONKA,...

$10 million Dental account review prediction

Steve’s breakdown: Water Pik was just bought by Church & Dwight and they do not have an agency working on the business. Jump on this one fast. Try  Director of Marketing...

Big opportunity in the drug biz

Steve’s breakdown: The $10 billion mega-merger between two of the nation’s largest drug stores is no more and we think opens the door at Rite Aid. Their budget right now is...

Tech company launches Health brand

Steve’s breakdown: Nokia took over the Withings brand last year and also announced that those products will now be rebranded and launched under the Nokia brand. We mention this because,...

Birth of a $10 million drug account

Steve’s breakdown: FDA has approved a drug to treat ADHD that some say will generate $500 million in sales. Time to give them a hearty congrats! LEXINGTON, MA: The FDA...

Search for senior living company CMO

Steve’s breakdown: As we always say, find a CMO – Win a new Client. This time it’s Willow Valley Living and they have used agencies in the past so help’em out with...

Healthcare company bags CEO and CFO

Steve’s breakdown: I woundn’t want to be at the Molina dinner table tonight. The two brothers get fired from the company their father founded. YIKES! Anyway, it’s probably a good time...

Cannabis lead alert: mCigs just scored CMO

Steve’s breakdown: As you guys know, we’re all over this category because there’s no stopping its rise. mCig is the next one to start taking it to the next level. Check out the...

Giant retailer changing strategy

Steve’s breakdown: With all this renovation of CVS going healthy, which I think is great, they have to be thinking about changing up their marketing strategy. Could be an opening...

Giant investment in Alzheimer treatment needs an agency

Steve’s breakdown: Biogen Inc just plunked down $300 million to license a treatment. They’ll probably want that money back but it ain’t coming without a little marketing. CAMBRIDGE, MA: As it moves...

A new .gov account is born

Steve’s breakdown: The Opioid Task Force “launched” today with the appointment of Chris Christie as its leader. Now for funding. New Jersey got $1 million to fight opioid abuse so who...

GreenWise stores going for broke

Steve’s breakdown: Get in now with the health wise  GreenWise store. This is new money being spent so get in before/if it runs out. LAKELAND, FL: Public Super Markets is revving...

€900m Global Drug Review in Bridgwater, NJ

Steve’s breakdown: All the drugs are in Jersey. You knew that. Anyway, we believe this media review is a lot to do with their consumer products so that’s fun! ID Comms, the...

Cancer Group Issues PR RFP

Steve’s breakdown: International Association for the Study of Lung Cancer has issued an RFP for PR. Response are due next Friday. The RFP document can be seen at this link. AURORA, CO:...

Dropping like a rock: Valiant Pharmaceuticals

Steve’s breakdown: Can you say “95% drop in value in 2 years”? Valiant can and now their biggest shareholder has jumped ship. To say they have a communications problem is a...

Health tech merger with new CMO, CFO, CSO +

Steve’s HoooWeee, there’s a lot going on at Change Healthcare. The big thing, as far as you’re concerned, is the new branding and, yet to be determined, messaging. Sounds like...

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