$10 million Massage Account Alert

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$30 Million Healthcare Campaign needs Freshening

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Winner-Takes-All Global Pain Relief Review

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NYT UPDATE: Two brands with a Trumped-Up PR problem

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GSK Reviews $1.7 Billion

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12 million members and nobody’s buying: DM Lead!

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They want everybody watching their weight

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Hold on to your drug money!

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Association Seeks CMO that You Can Fill

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Global animal health products review

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J&J just sold a $10 million account

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Prescription for an Account Review

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Tricky rebranding has to happen at massive retailer

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4 very regional RFP

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Cannabis Client: Buy the stock or pitch the account?

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Reason 43 to get a cannabis account

Steves breakdown: Child-onset epilepsy has no treatment, the healthcare universe knows it and that’s why they are giving the fast-lane to a drug called Epidiolex. This is not the only example...

Creating a whole new category to pitch in Healthcare

Steve’s breakdown: Creating healthcare that’s “free from profit-making incentives and constraints” I believe is the future of healthcare. So does Amazon, Berkshire Hathaway & JPMorgan Chase. They are creating a...

Advil & Motrin need a new plan: Yours?

Steve’s breakdown: Here’s the headline from CBS News: “Small study links ibuprofen with male infertility”. They just had to throw the “small” word in there . . . Anyway, luckily,...

A better “Viagra” is on the way

Steve’s breakdown: Not using a pun in that headline was really difficult. Writing this entire breakdown is really difficult. Do you see how many traps there are? But I have...

Pharma acquisition = Review on the way

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For all you Hospital account agencies . . .

Steve’s breakdown: Americore Health has four hospitals in Ellwood City, PA, Pineville, KY, Calico Rock, AR and Leesburg, GA. They are now looking for a CMO and we don’t mean “Medical”. Considering the salary they...

Health insurance technology platform’s new CMO

Steve’s breakdown: DIRECTV exec gets CMO job at GoHealth. Think, literally, direct marketing on this one. Hard core direct marketing. CHICAGO, IL: GoHealth, the leading health insurance technology and services platform, today announced...

Vitamin maker to blow out “Green” brand

Steve’s breakdown: Nestle is buying Garden of Life owner Atrium Innovations which does 80% of its sales in the United States. That makes us believe they will be pumping up advertising for...

A New Client Category is born on Election day: WEED

Steve’s breakdown: There are real grown-up cannabis client in Washington and Colorado states and New Jersey & Virginia are next. So call your “connection” and get in line STATEWIDE, NJ: New...

One dose drug to prevent heart attacks and strokes

Steve’s breakdown: Not for nothin’, this drug, Trodusquemine, will probably surpass all others and will come with a huge ad budget. Here’s the thing, we don’t know who the client is...

Trump Announced An Account Review

Steve’s breakdown: Whether you agree with this decision or not, we have to report on the fact the President announced he was going to combat the opioid crisis with a giant...

Confidential RFP in Healthcare

Steve’s breakdown: Deadline for the signed NDA is Nov. 1. Deadline for proposals is Nov. 24. A modified version of the RFP — with all references to the company name and contact...

University of Kentucky “feel good” account RFP

Steve’s breakdown: Find Help Now KY is the cause. Proposals are due November 7th and you can see the documentation here. LEXINGTON, KY: The Kentucky Injury Prevention and Research Center (KIPRC)...

A University Hospital issues Advertising & PR RFP

Steve’s breakdown: The RFP can be viewed at this link– and proposals are due November 10th. NEWARK, NJ: Purpose: This Request for Proposal (RFP) is being issued by the University...

Global media review in Healthcare Electronics

Steve’s breakdown: Philips is the company and Blake Cahill is the contact. @bcahill. “Philips has reacted to the brand safety scandal by taking areas of media buying in-house, but has also placed its media...

Medical Marijuana company brings on CMO

Steve’s breakdown: This category is still exploding and getting in to get some experience will be great down the rode when the accounts get much bigger. SAN DIEGO, CA: Medical Marijuana,...

Contraceptive brand review prediction

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We got a social media account prediction in pharma

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Social Media account review in Virginia

Steve’s breakdown: Virginia Department of Health is the client. Contact Michelle Stoll at michelle.stoll@vdh.virginia.gov or (804) 864-7963 for more information. Due date: August 15th RICHMOND, VA: Virginia has issued an RFP...

$65 million pharma account gets new CMO

Steve’s breakdown: The new CMO will work to drive the uptake of the company’s industry-leading portfolio of multiple sclerosis (MS) therapies and increase access for SPINRAZA®. The company spends the majority...

$240 Million Media Pitch

Steve’s breakdown: If you’re part of MDC Partners, Publicis Groupe or WPP’s GroupM, it seems you have a chance in this pitch. Time to get on the horn to UnitedHealth Group. MINNETONKA,...

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