Medical School Lead

To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...

Young health insurance company seeking agency

To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...

Dental care gets 1st CCO + new CMO, CBO = Lead

To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...

For a start-up, this one’s huge

To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...

Cancer Center Floats Content Marketing RFP

To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...

If you’re into this sort of thing: 2 PR RFPs

To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...

Retailer Snags CPG Pro for CMO

To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...

Another blood pressure medication recalled:

To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...

Birth of a huge new Healthcare Client

Steve’s breakdown: Like you didn’t see this one coming and didn’t your troops in line . . .  ! GlaxoSmithKline plans to split into two businesses — one for prescription drugs...

New cancer drug will be needing an ad agency

Steve’s breakdown: Amgen’s BiTE candidate AMG 420 shows positive action in early-stage blood cancer study but AMG 330 lags. The company spends over $200 million/year and this one could add a...

Like Sunday Newspaper Hospital Advertising?

Steve’s breakdown: Mount Sinai selects chief marketing and communications officer and we’re wondering what kind of big production TV campaign will be next. Maybe a call is in order. NEW...

Opioids + J&J + NJ = Lead

To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...

Care collaboration company gets serious about advertising

Steve’s breakdown: Companies like Collective Medical have not been very successful marketing themselves and that’s why them hiring this new CMO to possibly hire an agency is so important. PLUS, she’s coming...

Ground-floor medical company could use advertising

Steve’s breakdown: Heartbeat many be small now but most feel this great idea is going to take off. So get in on the ground floor. 646-586-9908 © 2018 Heartbeat Health  |  Protect your heart....

Ex-Agency Exec joins Client Side: Ad Review Suspected

Steve’s breakdown: Why would Jessica Alba bring on a hard-core agency person if she didn’t want to take a look at advertising. Here’s the contact info: Shannon Pruitt at spruitt@honest.com PLAYA VISTA,...

Where is this all heading and how can you get some?

To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...

5 Advertisers with new Marketing Leadership

To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...

5 CPG Products Worth Looking Into

To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...

New CEO & CMO = Client Up for Grabs

Steve’s breakdown: The Vitamin Shoppe has a new CEO and CMO and if that doesn’t scream “send over a box of Godiva” I don’t know what does. (Keep reading and you’ll know...

Drug Abuse Org Issues RFP

Steve’s breakdown: Our apologies for the short notice on this one. Maybe you can ask Megan Nathan at megan.nathan@nih.gov for an extension beyond July 20th. BETHESDA, MD: The purpose of this...

$10 million Massage Account Alert

Steve’s breakdown: I didn’t think they existed but Massage Envy is a franchising company with over 1000 locations. Now they have a new CMO fresh from H&R Block. I don’t really know...

Winner-Takes-All Global Pain Relief Review

Steve’s breakdown: This review for GSK’s Panadol (acetaminophen) includes creative duties, which are handled by Grey, and digital and PR, which are overseen by Havas and Edelman respectively. SINGAPORE: Pharmaceutical powerhouse GlaxoSmithKline has...

NYT UPDATE: Two brands with a Trumped-Up PR problem

Steve’s breakdown: UPDATE May 11th: AT&T’s C.E.O. Regretted Paying Michael Cohen Now you know you have to call AT&T! MAY 10th post: There’s a giant mess at AT&T and Novartis that needs...

GSK Reviews $1.7 Billion

Steve’s breakdown: Not sure why they quote R3’s Principal Greg Paull in this announcement but it’s probably a good call to make to get involved. (They do agency searches) Also, if you’re...

12 million members and nobody’s buying: DM Lead!

Steve’s breakdown: SilverSneakers is the big brand here and they need to activate some members. Can You Say Direct Marketing? Mr. Arra Yerganian is the new Chief Brand Officer and Donato Tramuto is...

They want everybody watching their weight

Steve’s breakdown: Friday Night Surprise! Weight Watchers International seems to want more out of their ad agency relationships. They are on mission and want an agency that feels the same...

Hold on to your drug money!

Steve’s breakdown: Just a little “State of Prescription Drug Advertising” update. Our advice, if you’re in it, start pitching the over-the-counter stuff. If you’re thinking of getting into it, treat...

Association Seeks CMO that You Can Fill

Steve’s breakdown: The American Lung Association has a search for a CMO going on right now. If there was any position most of you could probably help fill, this is the one....

Global animal health products review

Steve’s breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a put its animal health products in review. It may include brands PetBasics and Co-Ral but check with...

J&J just sold a $10 million account

To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...

Prescription for an Account Review

To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...

Tricky rebranding has to happen at massive retailer

To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...

4 very regional RFP

To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...

Cannabis Client: Buy the stock or pitch the account?

To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...

Reason 43 to get a cannabis account

To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...

Creating a whole new category to pitch in Healthcare

Steve’s breakdown: Creating healthcare that’s “free from profit-making incentives and constraints” I believe is the future of healthcare. So does Amazon, Berkshire Hathaway & JPMorgan Chase. They are creating a...

Type and press Enter to search