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Steves breakdown: Child-onset epilepsy has no treatment, the healthcare universe knows it and that’s why they are giving the fast-lane to a drug called Epidiolex. This is not the only example...
Steve’s breakdown: Creating healthcare that’s “free from profit-making incentives and constraints” I believe is the future of healthcare. So does Amazon, Berkshire Hathaway & JPMorgan Chase. They are creating a...
Steve’s breakdown: Sorry, I had the “P” thing going there and couldn’t stop.Anywho . . . Celgene is buying Juno Therapeutics which could create a new pharma account considering Celgene’s budgets. Prescription for...
Steve’s breakdown: Step-by-step Indoor Harvest Corp is putting their ducks in-a-row for the BIG launch. And as Billy Joel once told us: “gotta get it right the first time. That’s the main...
Steve’s breakdown: Here’s the headline from CBS News: “Small study links ibuprofen with male infertility”. They just had to throw the “small” word in there . . . Anyway, luckily,...
Steve’s breakdown: Not using a pun in that headline was really difficult. Writing this entire breakdown is really difficult. Do you see how many traps there are? But I have...
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Steve’s breakdown: Drugs, smoking, drinking, gambling and now . . . drumroll . . . Phone Addiction. Plans are being put together by manufactures, government agencies and non-profits to combat...
Steve’s breakdown: Americore Health has four hospitals in Ellwood City, PA, Pineville, KY, Calico Rock, AR and Leesburg, GA. They are now looking for a CMO and we don’t mean “Medical”. Considering the salary they...
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Steve’s breakdown: All of these companies are worth looking into because, you know, retail has to advertise. Plus new CEOs tend to shake things up and they can do it...
Steve’s breakdown: DIRECTV exec gets CMO job at GoHealth. Think, literally, direct marketing on this one. Hard core direct marketing. CHICAGO, IL: GoHealth, the leading health insurance technology and services platform, today announced...
Steve’s breakdown: Nestle is buying Garden of Life owner Atrium Innovations which does 80% of its sales in the United States. That makes us believe they will be pumping up advertising for...
Steve’s breakdown: Aetna has a new owner and a new agency could be next. Expect to see a lot more marketing on-premise. (That’s should be your pitch) WOONSOCKET, RI & HARTFORD, CT: CVS...
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Steve’s breakdown: There are real grown-up cannabis client in Washington and Colorado states and New Jersey & Virginia are next. So call your “connection” and get in line STATEWIDE, NJ: New...
Steve’s breakdown: Not for nothin’, this drug, Trodusquemine, will probably surpass all others and will come with a huge ad budget. Here’s the thing, we don’t know who the client is...
Steve’s breakdown: We love it when a CMO take the top job because that’s when marketing take top billing. 4Life doesn’t have an agency of record so this could be...
Steve’s breakdown: People are raving about Blink Health and now they have the CMO, formally of Kayak, to crow loader about the news. Expect the company to shift marketing into...
Steve’s breakdown: Whether you agree with this decision or not, we have to report on the fact the President announced he was going to combat the opioid crisis with a giant...
Steve’s breakdown: Talk about taking your time. Amgen has officially put its $450 million global media account into review after sending out an RFI last December. These guys are moving...
Steve’s breakdown: Deadline for the signed NDA is Nov. 1. Deadline for proposals is Nov. 24. A modified version of the RFP — with all references to the company name and contact...
Steve’s breakdown: BluePearl Veterinary Partners just got famous giving an Instagram star bad medicine. Now the word is out nationwide and you know people will be avoiding their 60 pet...
Steve’s breakdown: Find Help Now KY is the cause. Proposals are due November 7th and you can see the documentation here. LEXINGTON, KY: The Kentucky Injury Prevention and Research Center (KIPRC)...
Steve’s breakdown: The RFP can be viewed at this link– and proposals are due November 10th. NEWARK, NJ: Purpose: This Request for Proposal (RFP) is being issued by the University...
Steve’s breakdown: YogaWorks just bought Pure Om’s so now is a perfect time to congratulate them and steal the account. The company used to use an agency called CleanAgency. (Makes you want to gag...
Steve’s breakdown: STYR Labs is the company and John Siefertas is the new Chief Marketing Officer. They have some nice art direction but don’t see any real advertising yet. SCOTTSDALE, AZ: STYR Labs, an...
Steve’s breakdown: Philips is the company and Blake Cahill is the contact. @bcahill. “Philips has reacted to the brand safety scandal by taking areas of media buying in-house, but has also placed its media...
Steve’s breakdown: This category is still exploding and getting in to get some experience will be great down the rode when the accounts get much bigger. SAN DIEGO, CA: Medical Marijuana,...
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Steve’s breakdown: Kinney Drugs just made a little acquisition but we think now is a great time to jump. They have 110 locations with over $800 million in revenue and we don’t...
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Steve’s breakdown: They are talking about making billions soon and they are going to need a smart agency to help make it happen. Try Ms. Shawn Tomasello at stomasello@kitepharma.com. She’s the...
Steve’s breakdown: Virginia Department of Health is the client. Contact Michelle Stoll at michelle.stoll@vdh.virginia.gov or (804) 864-7963 for more information. Due date: August 15th RICHMOND, VA: Virginia has issued an RFP...
Steve’s breakdown: MusclePharm is an up-and-comer that just got a new CMO. They do a lot of video but not real advertising. We think it’s time for them to step it up....
Steve’s breakdown: The new CMO will work to drive the uptake of the company’s industry-leading portfolio of multiple sclerosis (MS) therapies and increase access for SPINRAZA®. The company spends the majority...
Steve’s breakdown: If you’re part of MDC Partners, Publicis Groupe or WPP’s GroupM, it seems you have a chance in this pitch. Time to get on the horn to UnitedHealth Group. MINNETONKA,...