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To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...
To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...
To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...
To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...
To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...
To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...
To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...
To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...
To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...
To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...
To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...
To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...
Steve’s breakdown: Like you didn’t see this one coming and didn’t your troops in line . . . ! GlaxoSmithKline plans to split into two businesses — one for prescription drugs...
Steve’s breakdown: Merck has over 100 brands and now they have new marketing management that just might have an ear available for your pitch. WHITEHOUSE STATION, NJ: Merck has named...
Steve’s breakdown: Amgen’s BiTE candidate AMG 420 shows positive action in early-stage blood cancer study but AMG 330 lags. The company spends over $200 million/year and this one could add a...
Steve’s breakdown: Mount Sinai selects chief marketing and communications officer and we’re wondering what kind of big production TV campaign will be next. Maybe a call is in order. NEW...
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Steve’s breakdown: Canadian Down Syndrome Society & FCB Canada should really check out what’s being said about this campaign or maybe you should just come up with a transition campaign. Check out...
Steve’s breakdown: Companies like Collective Medical have not been very successful marketing themselves and that’s why them hiring this new CMO to possibly hire an agency is so important. PLUS, she’s coming...
Steve’s breakdown: The point iN four words: They are not Luxottica! Americans hate monopolies and that can be a huge selling point. So why now go there? Ask Lori Krauss at...
Steve’s breakdown: We love it when we get a chance to give a hearty “congratulations” to someone who could give us a hearty account. So here’s a list you can...
Steve’s breakdown: We love it when marketing professionals take control of a substantially large ad account. This time it’s Bayer and Sebastian Guth and we believe, giving the present roster of...
Steve’s breakdown: Heartbeat many be small now but most feel this great idea is going to take off. So get in on the ground floor. 646-586-9908 © 2018 Heartbeat Health | Protect your heart....
Hey guys, It’s been a bit hectic On The Road in Morocco but we stayed on top of much of the research. So here’s 15 links that represent what we...
Steve’s breakdown: Weight Watchers is now WW which stands for Wellness that Works. Okay, so far so good. There’s a new APP that rewards good behavior and encourages community. Thumbs Up!...
Steve’s breakdown: Why would Jessica Alba bring on a hard-core agency person if she didn’t want to take a look at advertising. Here’s the contact info: Shannon Pruitt at spruitt@honest.com PLAYA VISTA,...
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Steve’s breakdown: Sutter Health Corporation is the client and they are one of the nation’s largest non-profit health care systems and is a network of physician organizations and non-profit hospitals located...
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Steve’s breakdown: The Vitamin Shoppe has a new CEO and CMO and if that doesn’t scream “send over a box of Godiva” I don’t know what does. (Keep reading and you’ll know...
Steve’s breakdown: Our apologies for the short notice on this one. Maybe you can ask Megan Nathan at megan.nathan@nih.gov for an extension beyond July 20th. BETHESDA, MD: The purpose of this...
Steve’s breakdown: . . . because the leadership at CVS Health is in place. Everything is new and nobody knows which ad agencies were be cut from the race. So...
Steve’s breakdown: I didn’t think they existed but Massage Envy is a franchising company with over 1000 locations. Now they have a new CMO fresh from H&R Block. I don’t really know...
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Steve’s breakdown: Laser Spine Institute has been using same bank of commercials that are so old, the agency that made them is long gone. Now with a new CMO, we think it’s...
Steve’s breakdown: This review for GSK’s Panadol (acetaminophen) includes creative duties, which are handled by Grey, and digital and PR, which are overseen by Havas and Edelman respectively. SINGAPORE: Pharmaceutical powerhouse GlaxoSmithKline has...
Steve’s breakdown: UPDATE May 11th: AT&T’s C.E.O. Regretted Paying Michael Cohen Now you know you have to call AT&T! MAY 10th post: There’s a giant mess at AT&T and Novartis that needs...
Steve’s breakdown: Fred’s just sold certain assets of its EntrustRx unit to a subsidiary of CVS Health for $40 million. Now they have cash to get busy with real advertising, not...
Steve’s breakdown: Not sure why they quote R3’s Principal Greg Paull in this announcement but it’s probably a good call to make to get involved. (They do agency searches) Also, if you’re...
Steve’s breakdown: SilverSneakers is the big brand here and they need to activate some members. Can You Say Direct Marketing? Mr. Arra Yerganian is the new Chief Brand Officer and Donato Tramuto is...
Steve’s breakdown: Proposals are due May 16th and you can get the full RFP by contacting us via: Ask@Ratti-Report.com Here’s the gist of the account: DENVER, CO: The Colorado Department...
Steve’s breakdown: Friday Night Surprise! Weight Watchers International seems to want more out of their ad agency relationships. They are on mission and want an agency that feels the same...
Steve’s breakdown: Just a little “State of Prescription Drug Advertising” update. Our advice, if you’re in it, start pitching the over-the-counter stuff. If you’re thinking of getting into it, treat...
City of Marble Falls Texas, Marketing and Promotion RFP The City of Marble Falls (City) is located in the Highland Lakes region of the Texas Hill Country, approximately 50 miles...
Steve’s breakdown: The new CMO of RealSelf is Tanja Omeze who brings nearly two decades of brand-building experience from Amazon, Verizon Wireless, Weight Watchers and more. This is one of those...
Steve’s breakdown: The American Lung Association has a search for a CMO going on right now. If there was any position most of you could probably help fill, this is the one....
Steve’s breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a put its animal health products in review. It may include brands PetBasics and Co-Ral but check with...
Steve’s breakdown: Take a look at the featured video and tell me they are not going to create an ad campaign from scratch. In fact, that was an in-house agency...
To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...
To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...
To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...
To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...
To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...
To access this content, please login below or become a member. Products & services that come with membership: Our Digital Newspaper: Ratti Report Daily emailed lead alerts: DailyQ Total Access...
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Steve’s breakdown: Creating healthcare that’s “free from profit-making incentives and constraints” I believe is the future of healthcare. So does Amazon, Berkshire Hathaway & JPMorgan Chase. They are creating a...
Steve’s breakdown: Sorry, I had the “P” thing going there and couldn’t stop.Anywho . . . Celgene is buying Juno Therapeutics which could create a new pharma account considering Celgene’s budgets. Prescription for...