Steve’s breakdown: To answer your questions . . . yes this is real, yes this is unnecessary and yes, that idea your brain just burped up should be submitted to the contest!
This link takes you to the contest and the deadline for submissions is May 8th.
FRANKFURT, Germany: Coinciding with its upcoming group exhibition “PEACE,” which opens on July 1, the Schirn Kunsthalle in Frankfurt has launched an open call for a new peace
Steve’s breakdown: Experian, the global data company, is reviewing its advertising and media accounts, putting Bartle Bogle Hegarty London and PHD on alert. Their US offices are in Costa Mesa, CA.
LONDON, UK: Oystercatchers has been instructed to manage the pitch process and agencies have been sent a request for information.
Experian hired BBH in February last year after a four-way competitive pitch. Red Brick Road previously worked with Experian but did not repitch.
Steve’s breakdown: All the drugs are in Jersey. You knew that. Anyway, we believe this media review is a lot to do with their consumer products so that’s fun! ID Comms, the London-based intermediary, is managing the review.
BRIDGWATER, NJ: The move follows Sanofi’s acquisition of German rival Boehringer Ingelheim’s consumer drugs division last year.
Publicis Media’s Zenith is believed to handle the majority of Sanofi’s media planning and buying, while WPP’s Group M looks
Steve’s breakdown: If you are any where near the Anheuser-Busch InBev media account, Media Link is the search consultant. The main story here is there will be more account reviews as the Bud/Miller merger/hangover sweeps the globe. Get your researchers on the case.
Side note: Miller High Life was one of the first brands I ever worked on and this merger just makes me sick. FYI!
NEW YORK, NY: Anheuser-Busch InBev has begun a global media agency review,
Steve’s breakdown: Of course “global” includes the United States which was $10 million out of that £60 million. Maxus had the business but they are no longer part of M&C Saatchi now and that maybe was the problem.
NEW YORK, NY & LONDON, UK: A bank spokesman said it “periodically” reviews all its marketing suppliers. It is three years since the last review, which was understood to have been a closed process.
ID Comms is advising Barclays on the
Steve’s breakdown: Time to get your tray tables up and ready to pounce. Rafet Fatih Ozgur is the global advertising manager at Turkish Airlines so start with him. I’m here with any help you may need.
CHICAGO, IL: After winning the account in 2013, the agency had informed the client earlier this year that it would not be repitching ahead of a statutory review which is imminent.
The decision is not related to the
Steve’s breakdown: Guinness is looking for a digital agency to take on the brand’s website maintenance and handle community management globally. Does the pitch include the United States? The article says Global so we’re going with “Global”. Contact us for more info.
LONDON, UK & NEW YORK, NY: The review does not affect community
Steve’s breakdown: HTC, the Taiwanese tech company, is looking for an ad agency to create a global campaign for the launch of a new smartphone next year.
SEATTLE, WA: The company is thought to be looking to appoint a shop by the end of the year. There is no retained agency as it
Steve’s breakdown: The firm owns such iconic brands in the luxury space such as Cartier, Montblanc, Baume & Mercier and Piaget. Not sure who’s handling the pitch so stay tuned.
GENEVA, Switzerland & NEW YORK, NY: Richmont, the Geneva, Switzerland-based luxury goods company, has launched a global media agency review according to sources.
The company spends an estimated $400 million on ads annually including approximately $135 million in the U.S.
Publicis Media’s Optimedia has
Steve’s breakdown: It looks like the review is happening in-house. Last year they spent $27 million. The number over there is: 847-948-8888
Ping me if you need more info.
DEERFIELD, IL: Beam Suntory has put its flagship Jim Beam bourbon brand into global creative agency review. The brand is currently handled by consortium of agencies from three countries known as StoryWorks. It includes Mekanism from the U.S.; The Works from Australia; and Jung von Matt
Steve’s breakdown: Proposal due on June 29 to: United Nations High Commissioner for Refugees
Supply Management Service HQSF00
Chief, Procurement & Contracts Section Ipoly utca 5a/b/c
1133 Budapest Hungary
The brief below is very good!
GENEVA, Switzerland: The United Nations High Commissioner for Refugees (UNHCR) requires a digital marketing agency to help deliver national digital advertising campaigns with a specific focus on performance marketing, including paid search, display, social advertising and retargeting. The digital marketing agency will
Steve’s breakdown: We Are Social is the current social media agency in the United States but no word on if they are in the pitch.
MORRISVILLE, NC: Multinational technology company Lenovo is currently in the midst of a social media pitch. Lenovo confirmed the pitch but was unable to give more details at the time of writing.
According to sources, around four agencies are currently vying for the account including incumbents social media agency We
Steve’s breakdown: We’ve been talking about keeping an eye on Coty for months and here comes the Big One. Roth Observatory is handling the process. so make sure your creeds are up to date.
NEW YORK, NY & PARIS, FranceCoty, the beauty company, is reviewing the global creative and digital accounts for its cosmetics arm.
Agencies have received RFIs and the review covers Coty’s cosmetic brands, including Bourjois, Rimmel London and Sally Hansen.
In 2011, Laird &
Steve’s breakdown: WPP’s LG-One multi-agency team is incumbent. I have a little experience working in one of those and I think LG probably wants something completely different.
Multi-agencies might be good to win new business but if they are not running the account well, they REALLY don’t work.
ENGLEWOOD CLIFFS, NJ: LG Electronics is undergoing a review for its global corporate communications work. WPP’s LG-One multi-agency unit is the incumbent on the account.
The communications review,
Steve’s breakdown: Oystercatchers is handling the pitch so make sure the agency credentials are up to date.
NEW YORK, NY & PARIS, France: Axa, the French financial services giant, has kicked off a global integrated review for its investment division.
The review is in its early stages and covers all marketing services apart from media – including advertising, CRM and digital. Oystercatchers is working with Axa on the process.
Axa Investment Managers currently works with a number of
Steve’s breakdown: Glenmorangie is distributed by Moet Hennessy which we predicted would put an account or two in review last month. Oystercatchers is handling the pitch so make sure your creds are up to date over there.
NEW YORK, NY & LONDON, UK: The Scottish whisky brand is looking for an agency to help with a global repositioning. The review is being run through Oystercatchers.
The Amsterdam-based BSUR is Glenmorangie’s retained creative agency.
Steve’s breakdown: We don’t get a lot of foreign ministry reviews and who knew how little time they gave for this one. Proposals are due March 3rd.
BUCHAREST, Romania: In 2007, following its accession to the European Union (EU), Romania became a donor of Official Development Assistance (ODA), offering financial support to developing countries and contributing to the global efforts to eradicate extreme poverty world-wide. Since then, Romania has strived to position itself on the
Steve’s breakdown: The incumbent, MSLGroup, will keep working with PayPal in Latin America and Canada and has been invited to the pitch underway.
SAN JOSE, CA: PayPal is looking for a PR agency to lead global product, as well as US communications as it looks to position itself as the leader in “transformation of the financial system.”
The incumbent, MSLGroup, will keep working with PayPal in Latin America and Canada and has been invited to the
Steve’s breakdown: This review started one month after we predicted it was going to go in review. This news best demonstrates why one should be a member of The Ratti Report.
A company representative told the publication that officials issued requests for proposals “at a holding company level,” adding that the company is focused
Steve’s breakdown: Diageo is putting its global corporate comms account ahead of what the drinks giant calls a “new corporate brand strategy”. This could be a signal for many advertising pitches to come!
LONDON, UK & NORWALK, CT: This most recent pitch is on a global scale. Diageo has confirmed that Edelman is to repitch.
Dominic Redfearn, global brand and comms director at Diageo, said: “Edelman has been our corporate agency for more than