Destination in Global Review

Steve's breakdown: Here's an account I worked on while at M&C Saatchi. In fact, the creative is still the same....

Sultanate of Oman issues RFP

Steve's breakdown: Yeah, this one's a little different but we have the RFP so you can at least see HOW...

$80 million global sports account in review

https://www.youtube.com/watch?v=jaKIwSDLH28 Steve's breakdown: Looks like the "Be More Human" campaign is done for Reebok. Melanie Boulden the vp of global...

Vodka Account Review

https://www.youtube.com/watch?time_continue=5&v=vVJl3Py8vRA Steve's breakdown: Ted getting fired doesn't feel right but it just might happen. NORWALK, CT: Yesterday we noted that...

Lux Auto Global Review

https://www.youtube.com/watch?v=x4xJ-4piQxI Steve's breakdown: Observatory International is handling the review so make sure your credentials are up to date over there. ATLANTA,...

Global Beer Pitch

Steve's breakdown: You're going to have to move fast on this one because 10 or more agencies have already been...

Global Airline Pitch with RFP

Steve's breakdown: Singapore Airlines has called an integrated pitch for an agency or agencies to handle its strategy, brand and creative,...

Winner-Takes-All Global Pain Relief Review

Steve's breakdown: This review for GSK’s Panadol (acetaminophen) includes creative duties, which are handled by Grey, and digital and PR, which are overseen...

Reviewing Global Lux Brand

Steve's breakdown: Here's an account from my Margoetes|Fertitta days. "Greatest client ever" was the word from the account team so...

GSK Reviews $1.7 Billion

Steve's breakdown: Not sure why they quote R3's Principal Greg Paull in this announcement but it's probably a good call to make...

Global animal health products review

Steve's breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a put its animal health products...

Global Airline in Review

Steve's breakdown: Cathay-Pacific is conducting its first major agency pitch in 25 years after a request for information was sent to...

Global PR review for Global Airline

Steve's breakdown: You're going to have to move fast for this British Airways PR review. The budget is $1.3 million. Try John...

Airline launches Global PR Review

Steve's breakdown: Etihad is the airline and Amina Taher, VP Corporate Affairs for Etihad Aviation Group, is the contact. Try their...

Barclays’ £60m global media review

Steve's breakdown: Of course "global" includes the United States which was $10 million out of that £60 million. Maxus had the business...

Agencies line up for Guinness Web Brief

Steve's breakdown: Guinness is looking for a digital agency to take on the brand's website maintenance and handle community management globally....

HTC mobile in global review

Steve's breakdown: HTC, the Taiwanese tech company, is looking for an ad agency to create a global campaign for the...

Jim Beam’s Global Creative Review

https://www.youtube.com/watch?v=F_Vk5iloGrw Steve's breakdown: It looks like the review is happening in-house. Last year they spent $27 million. The number over...

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