United Nations issues global call to creatives to help spread the word on the coronavirus

Steve’s breakdown: Just stumbled over this and maybe there are some folks with some time on their hands and wouldn’t mind pitching in on the most important cause of our time. Here’s the very short brief. ON THE INTERWEBS: With the coronavirus spreading to all corners of the world, the United Nations is enlisting the help of creatives […]

Auto Review is On

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Global Airline in Talks with Agencies

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Digital review with search consultant

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Global Auto in Review

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Destination in Global Review

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Global Energy Review w/ roots in Texas

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Sultanate of Oman issues RFP

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Birth of a huge new Healthcare Client

Steve’s breakdown: Like you didn’t see this one coming and didn’t your troops in line . . .  ! GlaxoSmithKline plans to split into two businesses — one for prescription drugs and vaccines, the other for over-the-counter products — after forming a new joint venture with Pfizer’s consumer health division. The revamp is the boldest move yet by […]

UAE destination seeks 3 mil visitors annually by 2025: Want In?

Steve’s breakdown: Ras Al Khaimah seeks three million visitors annually by 2025 with launch of new tourism strategy but who’s doing the work? Especially advertising to Americans! Ras Al Khaimah Tourism Development Authority has today launched its new Destination Strategy 2019-2021. The plan aims to build on the successes of the previous strategy, launched by RAKTDA […]

Vodka Account Review

Steve’s breakdown: Ted getting fired doesn’t feel right but it just might happen. NORWALK, CT: Yesterday we noted that U.K. beverage giant Diageo had launched a global creative review for the Johnnie Walker scotch brand. Now we can confirm that its popular vodka, Smirnoff, is also in review. 72andSunny has been AOR for Smirnoff since the summer of […]

Here’s one we called: Johnnie Walker in Global Review Right Now (free to see)

Steve’s breakdown: When Johnnie Walker launched Jane, we knew the end was near. Here’s our prediction. Below that are the details of this review. Dead on Arrival: Jane Walker Scotch NORWALK, CT: Diageo has launched a review of its Johnnie Walker account globally, including the U.S. “We can confirm we have invited advertising agencies to […]

Lux Auto Global Review

Steve’s breakdown: Observatory International is handling the review so make sure your credentials are up to date over there. ATLANTA, GA: Porsche, the luxury car brand, has launched a global review of its advertising requirements as it looks to appoint a single agency to take charge of the brand. The Volkswagen Group-owned marque has contacted agencies […]

$56 million gaming co in global creative agency: Incumbent is out

Steve’s breakdown: R3 is handling the review and you’ll have to be lighting fast to get in this one because they’ve already started the review. FOSTER CITY, CA: PlayStation’s global creative business is in review after half a decade with BBH. “After six great years partnering with PlayStation, BBH has decided not to participate in the […]

Global Beer Pitch

Steve’s breakdown: You’re going to have to move fast on this one because 10 or more agencies have already been invited to pitch. Try Brian Perkins View at brian.perkins@anheuser-busch.com or (314) 765-2975. He’s the Vice President of Global Marketing, Budweiser SAINT LOUYIS, MO: Budweiser has invited agencies to pitch for its global football platform, according to […]

Global Airline Pitch with RFP

Steve’s breakdown: Singapore Airlines has called an integrated pitch for an agency or agencies to handle its strategy, brand and creative, media, content, website/app, and production duties. Submissions are due September 5th. Here’s the RFP SINGAPORE & EL SEGUNDO, CA: According to a tender document, the winning agency(ies) will primarily support the brand’s HQ in Singapore, but […]

Cryptology Exchange is looking for a few good agencies

Steve’s breakdown: Cryptology Exchange has put its Global PR account in review and they are also looking for creative and media agencies for projects. Herbert Sim is the chief marketing officer. I know it’s overseas but it’s global and it’s a cryptocurrency account. Ya gotta try at least one. Right? SINGAPORE: Singapore-based cryptocurrency exchange platform, Cryptology Exchange is on […]

International bank puts its global PR in review: Is advertising next?

Steve’s breakdown: The bank is HSBC and this is one of a number of reviews the client has undertaken recently. This makes us think taking a look at their USA ad account might be a good idea. NEW YORK, NY & LONDON, UK: An HSBC spokesperson said in a statement: “As part of our commitment […]

Part of Starcom Worldwide or Dentsu Aegis Network?

Steve’s breakdown: Heineken Is Conducting a Market-by-Market Review of Its Global Media Business and and it looks like Publicis Groupe’s Starcom Worldwide and Dentsu’s Dentsu Aegis Network are automatically in the pitch. While all this is going on, you might want to sniff around for digital project work that will fall through the cracks. WHITE […]

Winner-Takes-All Global Pain Relief Review

Steve’s breakdown: This review for GSK’s Panadol (acetaminophen) includes creative duties, which are handled by Grey, and digital and PR, which are overseen by Havas and Edelman respectively. SINGAPORE: Pharmaceutical powerhouse GlaxoSmithKline has called a global pitch for one agency to handle the creative, digital and public relations accounts for its Panadol brand, Mumbrella can reveal. The brand, […]

Reviewing Global Lux Brand

Steve’s breakdown: Here’s an account from my Margoetes|Fertitta days. “Greatest client ever” was the word from the account team so put on your Agencys’ Best and pucker-up. “Prospective agencies have been approached directly by Godiva Retail, which is owned by Turkish food company Yildiz.” NEW YORK, NY: Godiva seeks agency to develop unified global brand strategy Godiva, […]

GSK Reviews $1.7 Billion

Steve’s breakdown: Not sure why they quote R3’s Principal Greg Paull in this announcement but it’s probably a good call to make to get involved. (They do agency searches) Also, if you’re part of one of the main agency holding companies, it’s probably not an bad idea to call HQ either. LONDON, UK & PHILADELPHIA, PA: Pharma […]

Revlon in Global Review: Scooping the US Press Again

Steve’s breakdown: This review may be part of the WPP explosion because they just gave Grey the biz last July. But it really doesn’t matter because there’s research to get done into their digital programs. You got to figure your may in there. NEW YORK, NY: Revlon is reviewing its global media planning and buying […]

The Auto Biz is Nuts: Ford, VW and now these guys

Steve’s breakdown: So what are you doing about all this. WPP could be Car-less soon so some car companies might want to take a look over there. Now Daimler has put it’s global media up for review. Then there’s VW and IPG. If there was ever a time to jump into the auto business it’s NOW!!! STUTTART, […]

As Predicted: Major WPP Client Begins Global Creative Review: Ford (free to see)

Steve’s breakdown: A client I worked on while at J. Walter Thompson in the ’80s could be leaving WPP. In fact, Ford has been with JWT For-Freaking-Ever!! (plus before “forever” they had the account in 1911) Talk about flipping the bird at people on the way in (when Sir Martin bought the agency in 1986) […]

Global Creative Review in the Auto Biz: How to fit into this pitch

Steve’s breakdown: VW has said their global creative business is up for review and that they will be going through holding companies to find their match/matches. If you are part of Omnicon or Interpublic, this is easy. Call the headoffice and say you want in! If you’re part of WPP or Dentsu, let headquarters know […]

Global animal health products review

Steve’s breakdown: In addition to dropping the Fox news show “The Ingraham Angle”, Bayer has a put its animal health products in review. It may include brands PetBasics and Co-Ral but check with headquarters. Try 862-404-3000 or Ms. Heather Mauriello at heather.mauriello@bayer.com. She’s the Deputy Director, Business Partner Marketing Procurement. WHIPPANY, NJ & LEVERKUSEN, Germany: Bayer is pitching for its […]

Investment Bank Launches Global Digital Agency Review

Steve’s breakdown: Looks like Avidan Strategies is handling the review so make sure your credentials are up to date over there even if there might be no spaces left in this pitch. LONDON, UK & NEW YORK, NY: Barclays Investment Bank has launched a global review to add a “digital specialist” to its roster of agency partners, […]

Global Airline in Review

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Gasoline Brand’s Global Creative & Media Review

Steve’s breakdown: R3 is handling Shell’s agency pitch so make sure your credentials are up to date over there. 646 416 8088 HOUSTON, TX: Oil and gas giant Shell has launched a global review of its media and creative agencies, placing WPP agencies on notice. In Australia, MediaCom’s Melbourne office handles Shell’s domestic media buying and […]

Global media review by Mars could open a lot of doors

Steve’s breakdown: Mars is saying this review could take until the end of the year. That’s a lot of time for a lot of people to change a lot of past decisions. You see all those brands in that image? They are all going to be directly or indirectly affected by this review so start […]

Global Agency Review in the Speaker Biz: RFP

Steve’s breakdown: Pete Pedersed, VP of global communications and sustainability at Sonos has not commented on the review but we suspect he’s the guy with the RFP. You might want to also try Mr. Ran Feder at ran.feder@sonos.com. He’s the Senior Director, Head of Global Channel Retail Marketing Read on . . . SANTA BARBARA, CA: […]

Global destination social media account review

Steve’s breakdown: Tourism Fiji is pitching its social media account just one month after beginning the hunt for a new PR and creative agency. LOS ANGELES, CA: The global pitch follows the company’s appointment of a new global social media manager Rush Pathak. “The organisation is going through a digital transformation by further developing our customer, […]

Global PR review for Global Airline

Steve’s breakdown: You’re going to have to move fast for this British Airways PR review. The budget is $1.3 million. Try John Lampl at (646) 321-7809. He’s the Vice President of Corporate Communications in New York. LONDON, England & NEW YORK, NY: British Airways is contacting a number of large agencies, including incumbents Grayling, Action and Meropa, […]

International airport puts PR account in review

Steve’s breakdown: The Heathrow Airport contacts for this review seem to be Nigel Milton, director of comms and Josephine Roberts, head of media. Phone +44 844 335 1801. LONDON, UK: Heathrow Airport has called a pitch for a wide-ranging PR and public affairs brief held currently by Portland, following the arrival of two senior comms pros. Incumbent agency […]

Airline launches Global PR Review

Steve’s breakdown: Etihad is the airline and Amina Taher, VP Corporate Affairs for Etihad Aviation Group, is the contact. Try their USA number first: 877 690 0767 ABU DHABI, UAE: As a result, Etihad has terminated its relationship with Ketchum, which has been handling PR in the US since 2015. The review also casts doubt on the […]

Hospitality Global Agency Search via Bay Area

Steve’s breakdown: AirBnB seems not to be too happy with the “Live There” campaign which is surprising. What do they want? It’ll take a phone call to find out. Try Global Marketing Director Brian Irving at 415-800-5959. SAN FRANCISCO, CA: Airbnb has instigated a search for a new global creative agency as it embarks on a review of the business […]

Peace sign contest: Winner gets €1,000 & tons of press

Steve’s breakdown: To answer your questions . . . yes this is real, yes this is unnecessary and yes, that idea your brain just burped up should be submitted to the contest! This link takes you to the contest and the deadline for submissions is May 8th. FRANKFURT, Germany: Coinciding with its upcoming group exhibition “PEACE,” […]

Experian in Global Creative & Media Review

Steve’s breakdown: Experian, the global data company, is reviewing its advertising and media accounts, putting Bartle Bogle Hegarty London and PHD on alert. Their US offices are in Costa Mesa, CA. LONDON, UK: Oystercatchers has been instructed to manage the pitch process and agencies have been sent a request for information. Experian hired BBH in February […]

€900m Global Drug Review in Bridgwater, NJ

Steve’s breakdown: All the drugs are in Jersey. You knew that. Anyway, we believe this media review is a lot to do with their consumer products so that’s fun! ID Comms, the London-based intermediary, is managing the review. BRIDGWATER, NJ: The move follows Sanofi’s acquisition of German rival Boehringer Ingelheim’s consumer drugs division last year. Publicis Media’s Zenith […]

Betting on Billions of Busch Buying Business: RIP Breslin

Steve’s breakdown: If you are any where near the Anheuser-Busch InBev media account, Media Link is the search consultant. The main story here is there will be more account reviews as the Bud/Miller merger/hangover sweeps the globe. Get your researchers on the case. Side note: Miller High Life was one of the first brands I ever worked on and […]

Barclays’ £60m global media review

Steve’s breakdown: Of course “global” includes the United States which was $10 million out of that £60 million. Maxus had the business but they are no longer part of M&C Saatchi now and that maybe was the problem. NEW YORK, NY & LONDON, UK: A bank spokesman said it “periodically” reviews all its marketing suppliers. It is […]

Jaguar Land Rover calls global media review

Steve’s breakdown: Jaguar Land Rover, one of several brands caught up in a row about inadvertently funding extremist websites through online advertising, has called a global media planning and buying review. We expect more reviews to come out of this scandal. MAHWAH, NJ: The car brand has contacted media agencies this week, just days after The Times revealed […]

Global Powerade Review: It’s On!

Steve’s breakdown: Looks like you’ll have to do some hoop jumping to find out more on this one. Try Ms. Victoria Badiola at vbadiola@coca-cola.com. She’s the Senior Brand Manager, POWERADE and POWERED ZERO. NEW YORK, NY: The review is being led from the US. Powerade does not have a global agency of record. Wieden & Kennedy Portland currently works […]

Turkish Airlines & Crispin Porter are splitsville ahead of global review

Steve’s breakdown: Time to get your tray tables up and ready to pounce. Rafet Fatih Ozgur is the global advertising manager at Turkish Airlines so start with him. I’m here with any help you may need. CHICAGO, IL: After winning the account in 2013, the agency had informed the client earlier this year that it would not […]

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