Region: Global

Online Casino is Launching with a new CMO

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Forecasted review: Lipton, Pukka, PG Tips, Tazo & Brooke Bond

Steve’s breakdown: In late November we posted that Unilever sold off many of its beverage brands and that “Advertising will change hands”. (See bottom) Well, here we go! Aparna Sundaresh is the CMO ROTTERDAM, Netherlands: A global media review has been launched by the owner of tea brands such as Lipton, Pukka, PG Tips, Tazo […]

New CEO/Hirer & Chief at Fashion House

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VW Group To Put $2.6 Billion Global Media Account In Review

Steve’s breakdown: Here’s one to gear up for. We suspect they will be talking to the holding companies so if you’re part of one of those, call headquarters to get your place in the pitch. WORLDWIDE: German auto giant Volkswagen Group has confirmed it will conduct a global media agency review next year. The company […]

Sports + RFP + Social = Make a few calls

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New Biz Gig at Global Agency

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Global Internet Awareness Campaign Review

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Global Rugby Ad Review

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Global Media Review Nobody Wants In To

Steve’s breakdown: Just Eat Takeaway.com, which includes GrubHub, is in a global media review and it seems the door is wide open so get in there and get global! Caution: There are a lot of brands and people and locations involved with this whole situation. For instance, take a look at who’s list as employees […]

Caribbean: Global Ad Review

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Pharma Ad Review

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Like we said in January: The Fiat Peugeot Merger Spelt Global Review

Steve’s breakdown: The headline is “Auto giant Stellantis is seeking a new ad agency to handle its $2 billion global advertising business” and like we said back in January (See Below) it’s time to call headquarters if you are part of a big ol’ network. AUBURN HILL, MI & TURIN, Italy & PARIS, France & […]

Did you hear about that huge CPG company’s new ad plan?

Steve’s breakdown: If you “do” CPG accounts, Unilever should be your next call. And believe me, a ton of people are calling so if you don’t want to be lost in the shuffle, call now. Conny Braams is the Chief Digital & Marketing Officer. Here’s a link to the leadership team. LONDON, UK & ENGLEWOOD […]

Bad Creative Sparks Global Ad Review

Steve’s breakdown: Well, at least they tried for the fences but it was a Swing-and-a-Miss for Nokia & Grey! Stephen Taylor is the CMO and is based in London. And you’re going to have to move FAST! ESPOO, Finland: The Finnish licensee of the Nokia brands wants an agency to create a new global brand […]

Global Cheese Review

Steve’s breakdown: Key line: “The review is intended to boost Kerrygold in overseas markets especially the US” EVANSTON, IL & DUBLIN, Ireland: Kerrygold, Ireland’s biggest food brand and worth over £1bn, is believed to be holding pitches to choose a new global creative agency. Omnicom’s BBDO handles the business in Ireland. Kerrygold, owned by Ornua […]

Pharma to go digital with doctors & pharma execs

Steve’s breakdown: Sanofi has put its Global Media Account in review and the plan to limit the Face-to-face communications and shift over to digital marketing. Could be a great opportunity for smaller shops with very specific capabilities to partner with a global agency. BRIDGEWATER, NJ & PARIS, France: Sanofi, the French pharmaceuticals giant that is […]

World Health Organization RFP

Steve’s breakdown: A World Health Organization account would probably look good on a client roster. Don’t ya think? Bidding agencies are required to email an acknowledgement form stating their intent to bid to [email protected] by June 5. Deadline to submit proposals is 4:00 p.m. (Geneva time) on June 16. World Health Organization RFP GENEVA, Switzerland: The Partnership […]

Global Production Review via Search Consultant

Steve’s breakdown: PlayStation is on the hunt for global production agency to support creative partner adam&eveDDB R3, is the consultancy group leading the review so make sure your creds are up to date over there. SAN MATEO, CA & LONDON, UK: PlayStation is searching for a global production agency partner. The Sony Interactive Entertainment brand […]

Who said a pandemic couldn’t jump start an agency review here or there?

Steve’s breakdown: Walgreens Boots Alliance is seeking global marcomms agency support. The review is part of a broader digital transformation at the company. (whatever that means) I guess the main thing here is if your agency is part of one of the giant networks, give headquarters a call to see how you can participate. And […]

Take Two: Asian County Issues Another PR Bid

Steve’s breakdown: It’s pretty sad in these times of shirking markets that Hong Kong had no takers for their account to promote the country as a secure place to live, work, invest, and visit. The good news is they speak english. That’s somethin’. Tender notice can be accessed at this link. HONG KOHG, China: Following […]

Asian Global Reputation Review post Covid

Steve’s breakdown: “Relaunch Hong Kong” is the project name, not the campaign name. That’s up to you to decide after you win the account. But it might not be easy. You see, they tried this once and it was a “No Go”. (I hate the phrase “non-started” cause it’s stupid like “inflammable” but for different […]

Qatar Nonprofit Seeks International PR Partner

Steve’s breakdown: Proposals are due by Mon., May 18 and here’s the RFP: PR_Agency_International DOHA, Qatar: Qatar-based non-profit Education Above All is seeking a PR agency that can develop and implement an international communications strategy that will help the foundation meet its goals. The global foundation provides educational opportunities to improve the lives of marginalized […]

United Nations issues global call to creatives to help spread the word on the coronavirus

Steve’s breakdown: Just stumbled over this and maybe there are some folks with some time on their hands and wouldn’t mind pitching in on the most important cause of our time. Here’s the very short brief. ON THE INTERWEBS: With the coronavirus spreading to all corners of the world, the United Nations is enlisting the help of creatives […]

Auto Review is On

Steve’s breakdown: MINI has called a global creative review which will be carried out over videoconferencing meeting during April. BMW procurement will be handling so get your stuff over there pronto! As for a contact, since Jung von Matt doesn’t have offices in the USA and that this review is a new project, I think […]

Global Airline in Talks with Agencies

Steve’s breakdown: As per usual, account review alerts come on Fridays in the afternoon. Ya gotta love that sort of thing so close to cocktail hour. Anyway . . . There’s not much to go on except that if you want in, contact the client TODAY! Qatar Airways CEO is Akbar Al Baker at: [email protected] […]

Sports clothes review: US, Europe & China markets

Steve’s breakdown: Stretchline is the client and Creativebrief is the search consultant handling the pitch. At the very least, make sure your credentials are up to date other there and ask about Stretchline’s advertising account as well. NOTTINGHAM, UK: The Nottingham-based business is the world’s biggest manufacturer of elastic fabric products, also known as ‘narrow […]

Digital review with search consultant

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Global Auto in Review

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Destination in Global Review

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Global Energy Review w/ roots in Texas

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Sultanate of Oman issues RFP

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Birth of a huge new Healthcare Client

Steve’s breakdown: Like you didn’t see this one coming and didn’t your troops in line . . .  ! GlaxoSmithKline plans to split into two businesses — one for prescription drugs and vaccines, the other for over-the-counter products — after forming a new joint venture with Pfizer’s consumer health division. The revamp is the boldest move yet by […]

UAE destination seeks 3 mil visitors annually by 2025: Want In?

Steve’s breakdown: Ras Al Khaimah seeks three million visitors annually by 2025 with launch of new tourism strategy but who’s doing the work? Especially advertising to Americans! Ras Al Khaimah Tourism Development Authority has today launched its new Destination Strategy 2019-2021. The plan aims to build on the successes of the previous strategy, launched by RAKTDA […]

Vodka Account Review

Steve’s breakdown: Ted getting fired doesn’t feel right but it just might happen. NORWALK, CT: Yesterday we noted that U.K. beverage giant Diageo had launched a global creative review for the Johnnie Walker scotch brand. Now we can confirm that its popular vodka, Smirnoff, is also in review. 72andSunny has been AOR for Smirnoff since the summer of […]

Here’s one we called: Johnnie Walker in Global Review Right Now (free to see)

Steve’s breakdown: When Johnnie Walker launched Jane, we knew the end was near. Here’s our prediction. Below that are the details of this review. Dead on Arrival: Jane Walker Scotch NORWALK, CT: Diageo has launched a review of its Johnnie Walker account globally, including the U.S. “We can confirm we have invited advertising agencies to […]

Lux Auto Global Review

Steve’s breakdown: Observatory International is handling the review so make sure your credentials are up to date over there. ATLANTA, GA: Porsche, the luxury car brand, has launched a global review of its advertising requirements as it looks to appoint a single agency to take charge of the brand. The Volkswagen Group-owned marque has contacted agencies […]

$56 million gaming co in global creative agency: Incumbent is out

Steve’s breakdown: R3 is handling the review and you’ll have to be lighting fast to get in this one because they’ve already started the review. FOSTER CITY, CA: PlayStation’s global creative business is in review after half a decade with BBH. “After six great years partnering with PlayStation, BBH has decided not to participate in the […]

Global Beer Pitch

Steve’s breakdown: You’re going to have to move fast on this one because 10 or more agencies have already been invited to pitch. Try Brian Perkins View at [email protected] or (314) 765-2975. He’s the Vice President of Global Marketing, Budweiser SAINT LOUYIS, MO: Budweiser has invited agencies to pitch for its global football platform, according to […]

Global Airline Pitch with RFP

Steve’s breakdown: Singapore Airlines has called an integrated pitch for an agency or agencies to handle its strategy, brand and creative, media, content, website/app, and production duties. Submissions are due September 5th. Here’s the RFP SINGAPORE & EL SEGUNDO, CA: According to a tender document, the winning agency(ies) will primarily support the brand’s HQ in Singapore, but […]

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