Chance to go international with an American Icon

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Steve's breaKdown: Here's the Harley-Davidson plan: Rolls out expanded lineup of smaller bikes for international push for...

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Major retailer to pull marketing turn: Will they do the same with agency?

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https://www.youtube.com/watch?time_continue=13&v=qey_KPes6Wk Steve's breakdown: It's a good question. Changing your core target could need fresh eyes....

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Opening 100 locations is going to require advertising

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Steve's breakdown: Coffee Bean & Tea has 1200 locations worldwide, 311 in the US and...

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Look who’s mascot should just die

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Steve's breakdown: Do a page search for the word "marketing" and you'll learn the new...

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3/4 of everyone is going into review

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Steve's breakdown: Just an FYI Y'all! 1) Nearly three-quarters (74%) of major multinational brands are...

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There’s a new CMO & it should have been Stephen Colbert

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https://www.youtube.com/watch?v=q11UD-6XT-8 Steve's breakdown: Goop hires its first Chief Marketing Officer from YNAP as it plots European...

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Last piece is set and they are ready for your close-up

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Steve's breakdown: We've been waiting for the last piece of the Chipotle puzzle to be...

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Burger chain’s big move = Opportunity

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https://www.youtube.com/watch?v=tcLwy4zeFOc Steve's breakdown: And we mean that literally. White Castle is moving its headquarters. They will still...

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Pitching a Luxury Cruise Company’s Airline

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Steve's breakdown: There is so much happening at Crystal Cruise that there isn't not anything to...

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Two brands start over after bad bet

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Steve's breakdown: So are FanDuel and DraftKings going to go for each others throat now that the...

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Interview with New CMO of this telecommunications Co gives you all the clues

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Steve's breakdown: Verizon Business Markets has a new CMO and a recent interview gives you a...

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We love interviews with CMOs: This time it’s IBM

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Steve's breakdown: You get a lot of clues with CMO interviews. (Also with CEO interviews)...

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Pabst has a new CEO

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Steve's breakdown: And it's all about growth so we believe many regional beers are going...

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New CEO quote: Make Bob Evans a national brand

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Steve's breakdown: That bold statement means they will be looking at advertising, if at the very...

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Go Financial is Movin’ on Up

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Steve's breakdown: With new headquarters, including a foosball table, and plans for 200 new employees,...

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Stein Mart on the Move

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Steve's breakdown: Normally this wouldn't be news for us but it's come to our attention...

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Keep an eye on MillerCoors

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Steve's breakdown: The new CMO recently said "I would expect a big move forward in...

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Time to move in on Bai beverages

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Steve's breakdown: Back in April we told you about Dr Pepper Snapple Group investing in...

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Closing/Opening in Manhattan: FAO Schwarz

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Steve's breakdown: After almost 30 years on Fifth Avenue, FAO Schwartz is closing. Not to...

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Expanding Sundance Catalog 1 store at a time

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Steve's breakdown: It's a small lead but an interesting one. Here's a some info about...

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McDonald’s Turnaround Plan

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Steve's breakdown: I didn't hear much turnaround talk. Sure, they'll cut costs, sell some franchises...

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Toy’s R Us spells out The Plan: Media could go into review

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Steve's breakdown: Toys R Us had a investors conference today and they were very plain....

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Lots of new product intros in 2015: PepsiCo

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Steve's breakdown: I've gotten into Pepsi a number of times using a new product development...

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Merging Philadelphia Visitor Bureau and Visit Philly?

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Steve's breakdown: Whether you agree with this idea or not, we think it could shake...

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P&G Update: Duracell & Braun likely to be sold

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Steve's breakdown: Earlier this month we reported on the shake-up at P&G. Now some folks are speculating...

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Chex Digital Boom in 2015

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Steve's breakdown: This article has a lot of information about how General Mills is going...

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Nestlé U.S. Chief Looks for Brands to Fix or Toss

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Steve's breakdown: As we all know, there's been a lot of movement over at Nestle....

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Citizens Bank adds 200 locations

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https://www.youtube.com/watch?v=LExXIYPIjao Steve's breakdown: This story is about Citizens rebranding 200 Charter One locations but the...

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DHL has helicoptered back to the USA

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Steve's breakdown: DHL Express was always the way to send an international package. Well, they...

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Hit list: Red Mango, Smoothie Factory and RedBrick Pizza

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Steve's breakdown: All three of these brands are going to be getting some financial attention...

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Can Manufacturers Institute wants to rename the pantry, cantry

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https://www.youtube.com/watch?v=EuOK9nT8XNo Steve's breakdown: 3 things . . . 1) This is a lobbying organization with...

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City of Boston to hire Chief Digital Officer

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Steve's breakdown: It's getting a little hairy in Boston about this #StartBostonUp campaign. And now this...

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Triple Voodoo brewing casting it’s spell

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Steve's breakdown: Many of our members ask for smaller more fun leads. Here's a perfect...

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Overshores Brewing opens new brewing facility

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Steve's breakdown: They are going to be brewing a lot more beer at Overshores now....

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Eastern Air Lines Is Coming Back

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Steve's breakdown: They got cash for planes so here we go. As far as marketing,...

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Stillmank Brewing will be making 600% more beer

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Steve's breakdown: With 600% more beer, someone's going to have to market that beer. You?...

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Lululemon’s comeback is your opportunity

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Steve's breakdown: We love it when financial analysts talk marketing. It makes it sound dirty. ~...

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American Honda splits marketing & sales by brand

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http://www.youtube.com/watch?v=5g6fW4SgKM0 Steve's breakdown: No word on pending advertising changes but I have to say, the...

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Porch.com is on the move but they’ll need ad help

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Steve's breakdown: Porch.com has big plans for expansion but it's not going to happen without...

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Smoothie King launches New Look: That will mean ads next

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Steve's breakdown: We love it when a restaurant starts the redesign because the account review...

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If you do business in northern Cali . . .

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Steve's breakdown: There are big plans, big business and big money flowing into North San Jose....

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Adding more muscle to marketing @ Wish Farms

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Steve's breakdown: It seems Wish Farms is planning to go straight to the consumer. They'll...

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Bridgestone to Rebrand 64 Stores

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http://www.youtube.com/watch?v=htr17lJDQl0 Steve's breakdown: HAPPY NEW YEAR. Our first lead of 2014 comes from the idea...

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Raptors Rebranding Report

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Steve's breakdown: These guys have everybody musing about a rebrand. Maybe they should just get...

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Selling Red Lobster will lead to Ad Review

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Steve's breakdown: This is going to take some time but you can bet your egg...

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47 Floor Real Estate Lead in Phili

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Steve's breakdown: A hotel, condos, a restaurant and separate bar is the short list of...

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Marco’s Pizza’s CMO gives up The Plan

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http://www.youtube.com/watch?v=xxUKEK28ga8 Steve's breakdown: We've got an update on Marco's Pizza. NRN sat down with the...

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Gluten free brewer from the north is pouring into the USA

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Steve's breakdown: These guys are ambitious and ready to take the US by storm. One thing...

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Electronic Arts’ new Marketing Plan

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http://www.youtube.com/watch?v=9rbeAGdYk_0 Steve's breakdown: As we all hopefully learned during the recent crash, when an advertiser...

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Saab is Back

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Steve's breakdown: So Saab is back from bankruptcy with a new owner and a new...

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