3/4 of everyone is going into review

Steve's breakdown: Just an FYI Y'all! 1) Nearly three-quarters (74%) of major multinational brands are reviewing their current agency arrangements,...

Burger chain’s big move = Opportunity

https://www.youtube.com/watch?v=tcLwy4zeFOc Steve's breakdown: And we mean that literally. White Castle is moving its headquarters. They will still be in Columbus but now...

Pabst has a new CEO

Steve's breakdown: And it's all about growth so we believe many regional beers are going to be getting into high...

Go Financial is Movin’ on Up

Steve's breakdown: With new headquarters, including a foosball table, and plans for 200 new employees, we think Go Financial is...

Stein Mart on the Move

Steve's breakdown: Normally this wouldn't be news for us but it's come to our attention that these folks do not...

Keep an eye on MillerCoors

Steve's breakdown: The new CMO recently said "I would expect a big move forward in 2016" in regards to advertising....

McDonald’s Turnaround Plan

Steve's breakdown: I didn't hear much turnaround talk. Sure, they'll cut costs, sell some franchises but what about the food?...

Chex Digital Boom in 2015

Steve's breakdown: This article has a lot of information about how General Mills is going to force cereal sales to...

Citizens Bank adds 200 locations

https://www.youtube.com/watch?v=LExXIYPIjao Steve's breakdown: This story is about Citizens rebranding 200 Charter One locations but the real nugget is the news...

Bridgestone to Rebrand 64 Stores

http://www.youtube.com/watch?v=htr17lJDQl0 Steve's breakdown: HAPPY NEW YEAR. Our first lead of 2014 comes from the idea that when a company is...

Raptors Rebranding Report

Steve's breakdown: These guys have everybody musing about a rebrand. Maybe they should just get some professionals, like you, in...

Electronic Arts’ new Marketing Plan

http://www.youtube.com/watch?v=9rbeAGdYk_0 Steve's breakdown: As we all hopefully learned during the recent crash, when an advertiser plans to trade down their...

Saab is Back

Steve's breakdown: So Saab is back from bankruptcy with a new owner and a new sedan. When will the advertising...

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