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Steve’s breakdown: Coty has been a client of mine at three separate agencies and if there’s one thing they love, it’s new product ideas. And with this new CEO, that’s […]
Steve’s breaKdown: Here’s the Harley-Davidson plan: Rolls out expanded lineup of smaller bikes for international push for growth and for smaller urban retail stores and create a new digital strategy. There’s a […]
Steve’s breakdown: It’s a good question. Changing your core target could need fresh eyes. Worth looking into. PLANO, TX: J.C. Penney is going back to the future. The department store […]
Steve’s breakdown: Coffee Bean & Tea has 1200 locations worldwide, 311 in the US and they are planning 100 more in NYC. Talk about needing a guerilla marketing campaign. NEW […]
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Steve’s breakdown: Just an FYI Y’all! 1) Nearly three-quarters (74%) of major multinational brands are reviewing their current agency arrangements, according to newly-published research by the World Federation of Advertisers (WFA) and […]
Steve’s breakdown: Goop hires its first Chief Marketing Officer from YNAP as it plots European expansion. Those two statements plus no agency means it’s going to be a mess in there. […]
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: And we mean that literally. White Castle is moving its headquarters. They will still be in Columbus but now with visions of wonder of a better life so we think […]
Steve’s breakdown: There is so much happening at Crystal Cruise that there isn’t not anything to pitch. Take their Crystal AirCruises that was just launched with the purchase of a 777. BTW, […]
Steve’s breakdown: So are FanDuel and DraftKings going to go for each others throat now that the marriage if off. We think so and new advertising is in order! NEW YORK, NY […]
Steve’s breakdown: Verizon Business Markets has a new CMO and a recent interview gives you a road map of how to pitch the guy. Read on . . . . BASKING […]
Steve’s breakdown: Aldi has big growth plans but it’s not going to happen without better advertising. Check out the featured video. Oh Boy! BATAVIA, IL: A German discount grocer has […]
Steve’s breakdown: YesWay ! That’s who’s on a buying spree and will eventually find itself in need of grown-up advertising for all those stores. This is s a classic “growth client” […]
Steve’s breakdown: McAlister’s Deli just opened its 400th store and I can’t find one agency taking credit for one ad. What? Actually, when you look at their “creative” it’s kinda obvious […]
Steve’s breakdown: You get a lot of clues with CMO interviews. (Also with CEO interviews) Sometimes they let down their guard for the sake of _ _ _ _ _ […]
Steve’s breakdown: And it’s all about growth so we believe many regional beers are going to be getting into high gear. Read on to get the new guy’s plan. LOS […]
Steve’s breakdown: Their present advertising is a “feel good” campaign but it barely shows the stores. That will change once these building plans happen. GRAND RAPIDS, MI: Meijer’s ambitious growth […]
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Steve’s breakdown: With new headquarters, including a foosball table, and plans for 200 new employees, we think Go Financial is ripe for fresh marketing. BTW: These guys provide financing products […]
Steve’s breakdown: Normally this wouldn’t be news for us but it’s come to our attention that these folks do not have an agency of record. Hmmmm . . . JACKSONVILLE, […]
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Steve’s breakdown: After almost 30 years on Fifth Avenue, FAO Schwartz is closing. Not to worry, they are planning on opening a new store in Midtown. No matter how it […]
Steve’s breakdown: It’s a small lead but an interesting one. Here’s a some info about their CEOs: Stephen J. Gordon serves as CEO of Sundance Holdings. Mr. Gordon Founded Restoration […]
Steve’s breakdown: I didn’t hear much turnaround talk. Sure, they’ll cut costs, sell some franchises but what about the food? What about the atmosphere? What about the brand? Check here […]
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Steve’s breakdown: I’ve gotten into Pepsi a number of times using a new product development approach. And with this announcement, it seems nothing has changed so go for it. SOMERS, […]
Steve’s breakdown: Whether you agree with this idea or not, we think it could shake up one of the advertising accounts. Our bet in on the visitors bureau. The Visit […]
Steve’s breakdown: Earlier this month we reported on the shake-up at P&G. Now some folks are speculating on what brands might be cut loose. Top contenders: Duracell & Braun. Stay tunes for further […]
Steve’s breakdown: Here we go again with marketer telling us exactly how to pitch their business. They just hired a digital shop but there is no AOR. WINSTON-SALEM, NC: Krispy Kreme‘s […]
Steve’s breakdown: In May we told you about Avaya’s new CMO, Ms. Andy Cunningham. She launched the Apple Macintosh computer with Steve Jobs. Anyway, now she’s outlining how she’s going to […]
Steve’s breakdown: This article has a lot of information about how General Mills is going to force cereal sales to go up when they are going down. And as we […]
Steve’s breakdown: As we all know, there’s been a lot of movement over at Nestle. But now it’s time to take a second look at their future plans. As far […]
Steve’s breakdown: This story is about Citizens rebranding 200 Charter One locations but the real nugget is the news Royal Bank of Scotland will be divesting in the bank. That […]
Steve’s breakdown: DHL Express was always the way to send an international package. Well, they are back in force and we’re just wondering how they are going to spread the […]
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Steve’s breakdown: 3 things . . . 1) This is a lobbying organization with lots of members that could be potential clients 2) They have ideas, like the one in […]
Steve’s breakdown: It’s getting a little hairy in Boston about this #StartBostonUp campaign. And now this announcement a CDO. However this goes, the Mayor is looking for help. Hell, he’s almost […]
Steve’s breakdown: Many of our members ask for smaller more fun leads. Here’s a perfect example. Triple Voodoo beers are only sold in California but they are on a tear and […]
Steve’s breakdown: Last Friday we told you about the new CEO at North American Brewery and how he is talk big growth. Well now he’s going public with that which […]
Steve’s breakdown: We’ve been asking about the Alfa Romeo account since they announced they will be coming back to America. We still don’t know and you’ll be able to buy […]
Steve’s breakdown: They are going to be brewing a lot more beer at Overshores now. What else do they have going for them? 1) Their packaging is handsome and begs […]
Steve’s breakdown: They got cash for planes so here we go. As far as marketing, there are two things to consider. 1) They are bringing back the 70s-mid-80s tagline “The […]
Steve’s breakdown: With 600% more beer, someone’s going to have to market that beer. You? GREEN BAY, WI: Stillmank Brewing Company has purchased the building at 215 North Henry Street in […]
Steve’s breakdown: We love it when financial analysts talk marketing. It makes it sound dirty. ~ Anyway . . . it seems they are talking about the comeback of Lululemon now […]
Steve’s breakdown: We love watching the birth of a great ad account. Get in there now to help them get to 100 stores and the account is yours forever. SEATTLE, […]
Steve’s breakdown: No word on pending advertising changes but I have to say, the Acura ads Jerry Seinfeld has on his web-based show, Comedians in Cars Getting Coffee, is a […]
Steve’s breakdown: Porch.com has big plans for expansion but it’s not going to happen without real marketing expertise. That’s where you come in. SEATTLE, WA: Porch.com is facing all sorts of established […]
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Steve’s breakdown: There are big plans, big business and big money flowing into North San Jose. Companies like Samsung and Polycom have already gone all-in so look into it because your next […]
Steve’s breakdown: It seems Wish Farms is planning to go straight to the consumer. They’ll probably need someone to show the way. PLANT CITY, FL: Wish Farms is increasing its […]
Steve’s breakdown: HAPPY NEW YEAR. Our first lead of 2014 comes from the idea that when a company is reevaluating its brands it may also be reevaluating its advertising. That’s what’s […]
Steve’s breakdown: These guys have everybody musing about a rebrand. Maybe they should just get some professionals, like you, in there and get it done right. TORONTO, Canada: The Raptors […]
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Steve’s breakdown: A hotel, condos, a restaurant and separate bar is the short list of stuff that has to be marketed – especially the condos. SBE Entertainment Group is your first […]
Steve’s breakdown: We’ve got an update on Marco’s Pizza. NRN sat down with the new CMO and she lays out all the clues you need to pitch the business! TOLEDO, […]