Chance to go international with an American Icon

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Look who’s mascot should just die

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3/4 of everyone is going into review

Steve’s breakdown: Just an FYI Y’all! 1) Nearly three-quarters (74%) of major multinational brands are reviewing their current agency arrangements, according to newly-published research by the World Federation of Advertisers (WFA) and...

Burger chain’s big move = Opportunity

Steve’s breakdown: And we mean that literally. White Castle is moving its headquarters. They will still be in Columbus but now with visions of wonder of a better life so we think...

Pitching a Luxury Cruise Company’s Airline

Steve’s breakdown: There is so much happening at Crystal Cruise that there isn’t not anything to pitch. Take their Crystal AirCruises that was just launched with the purchase of a 777. BTW,...

Two brands start over after bad bet

Steve’s breakdown: So are FanDuel and DraftKings going to go for each others throat now that the marriage if off. We think so and new advertising is in order! NEW YORK, NY...

Pabst has a new CEO

Steve’s breakdown: And it’s all about growth so we believe many regional beers are going to be getting into high gear. Read on to get the new guy’s plan. LOS...

New CEO quote: Make Bob Evans a national brand

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Go Financial is Movin’ on Up

Steve’s breakdown: With new headquarters, including a foosball table, and plans for 200 new employees, we think Go Financial is ripe for fresh marketing. BTW: These guys provide financing products...

Stein Mart on the Move

Steve’s breakdown: Normally this wouldn’t be news for us but it’s come to our attention that these folks do not have an agency of record. Hmmmm . . . JACKSONVILLE,...

Keep an eye on MillerCoors

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Time to move in on Bai beverages

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Closing/Opening in Manhattan: FAO Schwarz

Steve’s breakdown: After almost 30 years on Fifth Avenue, FAO Schwartz is closing. Not to worry, they are planning on opening a new store in Midtown. No matter how it...

Expanding Sundance Catalog 1 store at a time

Steve’s breakdown: It’s a small lead but an interesting one. Here’s a some info about their CEOs: Stephen J. Gordon serves as CEO of Sundance Holdings. Mr. Gordon Founded Restoration...

McDonald’s Turnaround Plan

Steve’s breakdown: I didn’t hear much turnaround talk. Sure, they’ll cut costs, sell some franchises but what about the food? What about the atmosphere? What about the brand? Check here...

Lots of new product intros in 2015: PepsiCo

Steve’s breakdown: I’ve gotten into Pepsi a number of times using a new product development approach. And with this announcement, it seems nothing has changed so go for it. SOMERS,...

P&G Update: Duracell & Braun likely to be sold

Steve’s breakdown: Earlier this month we reported on the shake-up at P&G. Now some folks are speculating on what brands might be cut loose. Top contenders: Duracell & Braun. Stay tunes for further...

Chex Digital Boom in 2015

Steve’s breakdown: This article has a lot of information about how General Mills is going to force cereal sales to go up when they are going down. And as we...

Citizens Bank adds 200 locations

Steve’s breakdown: This story is about Citizens rebranding 200 Charter One locations but the real nugget is the news Royal Bank of Scotland will be divesting in the bank. That...

DHL has helicoptered back to the USA

Steve’s breakdown: DHL Express was always the way to send an international package. Well, they are back in force and we’re just wondering how they are going to spread the...

City of Boston to hire Chief Digital Officer

Steve’s breakdown: It’s getting a little hairy in Boston about this #StartBostonUp campaign. And now this announcement a CDO. However this goes, the Mayor is looking for help. Hell, he’s almost...

Triple Voodoo brewing casting it’s spell

Steve’s breakdown: Many of our members ask for smaller more fun leads. Here’s a perfect example. Triple Voodoo beers are only sold in California but they are on a tear and...

Eastern Air Lines Is Coming Back

Steve’s breakdown: They got cash for planes so here we go. As far as marketing, there are two things to consider. 1) They are bringing back the 70s-mid-80s tagline “The...

Stillmank Brewing will be making 600% more beer

Steve’s breakdown: With 600% more beer, someone’s going to have to market that beer. You? GREEN BAY, WI: Stillmank Brewing Company has purchased the building at 215 North Henry Street in...

Lululemon’s comeback is your opportunity

Steve’s breakdown: We love it when financial analysts talk marketing. It makes it sound dirty. ~ Anyway . . . it seems they are talking about the comeback of Lululemon now...

Porch.com is on the move but they’ll need ad help

Steve’s breakdown: Porch.com has big plans for expansion but it’s not going to happen without real marketing expertise. That’s where you come in. SEATTLE, WA: Porch.com is facing all sorts of established...

If you do business in northern Cali . . .

New Samsung Building Steve’s breakdown: There are big plans, big business and big money flowing into North San Jose. Companies like Samsung and Polycom have already gone all-in so look into it...

Adding more muscle to marketing @ Wish Farms

Steve’s breakdown: It seems Wish Farms is planning to go straight to the consumer. They’ll probably need someone to show the way. PLANT CITY, FL: Wish Farms is increasing its...

Bridgestone to Rebrand 64 Stores

Steve’s breakdown: HAPPY NEW YEAR. Our first lead of 2014 comes from the idea that when a company is reevaluating its brands it may also be reevaluating its advertising. That’s what’s...

Raptors Rebranding Report

Steve’s breakdown: These guys have everybody musing about a rebrand. Maybe they should just get some professionals, like you, in there and get it done right. TORONTO, Canada: The Raptors...

Selling Red Lobster will lead to Ad Review

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47 Floor Real Estate Lead in Phili

Steve’s breakdown: A hotel, condos, a restaurant and separate bar is the short list of stuff that has to be marketed – especially the condos. SBE Entertainment Group is your first...

Marco’s Pizza’s CMO gives up The Plan

Steve’s breakdown: We’ve got an update on Marco’s Pizza. NRN sat down with the new CMO and she lays out all the clues you need to pitch the business! TOLEDO,...

Electronic Arts’ new Marketing Plan

Steve’s breakdown: As we all hopefully learned during the recent crash, when an advertiser plans to trade down their marketing mix, it’s time to pitch. More spisfically, when the EA...

Saab is Back

Steve’s breakdown: So Saab is back from bankruptcy with a new owner and a new sedan. When will the advertising account be back? Not too sure but they’ll have to...

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