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Steve’s breaKdown: Here’s the Harley-Davidson plan: Rolls out expanded lineup of smaller bikes for international push for growth and for smaller urban retail stores and create a new digital strategy. There’s a...
Steve’s breakdown: It’s a good question. Changing your core target could need fresh eyes. Worth looking into. PLANO, TX: J.C. Penney is going back to the future. The department store...
Steve’s breakdown: Coffee Bean & Tea has 1200 locations worldwide, 311 in the US and they are planning 100 more in NYC. Talk about needing a guerilla marketing campaign. NEW...
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Steve’s breakdown: Just an FYI Y’all! 1) Nearly three-quarters (74%) of major multinational brands are reviewing their current agency arrangements, according to newly-published research by the World Federation of Advertisers (WFA) and...
Steve’s breakdown: Goop hires its first Chief Marketing Officer from YNAP as it plots European expansion. Those two statements plus no agency means it’s going to be a mess in there....
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Steve’s breakdown: And we mean that literally. White Castle is moving its headquarters. They will still be in Columbus but now with visions of wonder of a better life so we think...
Steve’s breakdown: There is so much happening at Crystal Cruise that there isn’t not anything to pitch. Take their Crystal AirCruises that was just launched with the purchase of a 777. BTW,...
Steve’s breakdown: So are FanDuel and DraftKings going to go for each others throat now that the marriage if off. We think so and new advertising is in order! NEW YORK, NY...
Steve’s breakdown: Verizon Business Markets has a new CMO and a recent interview gives you a road map of how to pitch the guy. Read on . . . . BASKING...
Steve’s breakdown: Aldi has big growth plans but it’s not going to happen without better advertising. Check out the featured video. Oh Boy! BATAVIA, IL: A German discount grocer has...
Steve’s breakdown: YesWay ! That’s who’s on a buying spree and will eventually find itself in need of grown-up advertising for all those stores. This is s a classic “growth client”...
Steve’s breakdown: McAlister’s Deli just opened its 400th store and I can’t find one agency taking credit for one ad. What? Actually, when you look at their “creative” it’s kinda obvious...
Steve’s breakdown: You get a lot of clues with CMO interviews. (Also with CEO interviews) Sometimes they let down their guard for the sake of _ _ _ _ _...
Steve’s breakdown: And it’s all about growth so we believe many regional beers are going to be getting into high gear. Read on to get the new guy’s plan. LOS...
Steve’s breakdown: Their present advertising is a “feel good” campaign but it barely shows the stores. That will change once these building plans happen. GRAND RAPIDS, MI: Meijer’s ambitious growth...
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Steve’s breakdown: With new headquarters, including a foosball table, and plans for 200 new employees, we think Go Financial is ripe for fresh marketing. BTW: These guys provide financing products...
Steve’s breakdown: Normally this wouldn’t be news for us but it’s come to our attention that these folks do not have an agency of record. Hmmmm . . . JACKSONVILLE,...
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Steve’s breakdown: After almost 30 years on Fifth Avenue, FAO Schwartz is closing. Not to worry, they are planning on opening a new store in Midtown. No matter how it...
Steve’s breakdown: It’s a small lead but an interesting one. Here’s a some info about their CEOs: Stephen J. Gordon serves as CEO of Sundance Holdings. Mr. Gordon Founded Restoration...
Steve’s breakdown: I didn’t hear much turnaround talk. Sure, they’ll cut costs, sell some franchises but what about the food? What about the atmosphere? What about the brand? Check here...
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Steve’s breakdown: I’ve gotten into Pepsi a number of times using a new product development approach. And with this announcement, it seems nothing has changed so go for it. SOMERS,...
Steve’s breakdown: Whether you agree with this idea or not, we think it could shake up one of the advertising accounts. Our bet in on the visitors bureau. The Visit...
Steve’s breakdown: Earlier this month we reported on the shake-up at P&G. Now some folks are speculating on what brands might be cut loose. Top contenders: Duracell & Braun. Stay tunes for further...
Steve’s breakdown: Here we go again with marketer telling us exactly how to pitch their business. They just hired a digital shop but there is no AOR. WINSTON-SALEM, NC: Krispy Kreme‘s...
Steve’s breakdown: In May we told you about Avaya’s new CMO, Ms. Andy Cunningham. She launched the Apple Macintosh computer with Steve Jobs. Anyway, now she’s outlining how she’s going to...
Steve’s breakdown: This article has a lot of information about how General Mills is going to force cereal sales to go up when they are going down. And as we...
Steve’s breakdown: As we all know, there’s been a lot of movement over at Nestle. But now it’s time to take a second look at their future plans. As far...
Steve’s breakdown: This story is about Citizens rebranding 200 Charter One locations but the real nugget is the news Royal Bank of Scotland will be divesting in the bank. That...
Steve’s breakdown: DHL Express was always the way to send an international package. Well, they are back in force and we’re just wondering how they are going to spread the...
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Steve’s breakdown: 3 things . . . 1) This is a lobbying organization with lots of members that could be potential clients 2) They have ideas, like the one in...
Steve’s breakdown: It’s getting a little hairy in Boston about this #StartBostonUp campaign. And now this announcement a CDO. However this goes, the Mayor is looking for help. Hell, he’s almost...
Steve’s breakdown: Many of our members ask for smaller more fun leads. Here’s a perfect example. Triple Voodoo beers are only sold in California but they are on a tear and...
Steve’s breakdown: Last Friday we told you about the new CEO at North American Brewery and how he is talk big growth. Well now he’s going public with that which...
Steve’s breakdown: We’ve been asking about the Alfa Romeo account since they announced they will be coming back to America. We still don’t know and you’ll be able to buy...
Steve’s breakdown: They are going to be brewing a lot more beer at Overshores now. What else do they have going for them? 1) Their packaging is handsome and begs...
Steve’s breakdown: They got cash for planes so here we go. As far as marketing, there are two things to consider. 1) They are bringing back the 70s-mid-80s tagline “The...
Steve’s breakdown: With 600% more beer, someone’s going to have to market that beer. You? GREEN BAY, WI: Stillmank Brewing Company has purchased the building at 215 North Henry Street in...
Steve’s breakdown: We love it when financial analysts talk marketing. It makes it sound dirty. ~ Anyway . . . it seems they are talking about the comeback of Lululemon now...
Steve’s breakdown: We love watching the birth of a great ad account. Get in there now to help them get to 100 stores and the account is yours forever. SEATTLE,...
Steve’s breakdown: No word on pending advertising changes but I have to say, the Acura ads Jerry Seinfeld has on his web-based show, Comedians in Cars Getting Coffee, is a...
Steve’s breakdown: Porch.com has big plans for expansion but it’s not going to happen without real marketing expertise. That’s where you come in. SEATTLE, WA: Porch.com is facing all sorts of established...
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Steve’s breakdown: There are big plans, big business and big money flowing into North San Jose. Companies like Samsung and Polycom have already gone all-in so look into it because your next...
Steve’s breakdown: It seems Wish Farms is planning to go straight to the consumer. They’ll probably need someone to show the way. PLANT CITY, FL: Wish Farms is increasing its...
Steve’s breakdown: HAPPY NEW YEAR. Our first lead of 2014 comes from the idea that when a company is reevaluating its brands it may also be reevaluating its advertising. That’s what’s...
Steve’s breakdown: These guys have everybody musing about a rebrand. Maybe they should just get some professionals, like you, in there and get it done right. TORONTO, Canada: The Raptors...
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Steve’s breakdown: A hotel, condos, a restaurant and separate bar is the short list of stuff that has to be marketed – especially the condos. SBE Entertainment Group is your first...
Steve’s breakdown: We’ve got an update on Marco’s Pizza. NRN sat down with the new CMO and she lays out all the clues you need to pitch the business! TOLEDO,...
Steve’s breakdown: These guys are ambitious and ready to take the US by storm. One thing they don’t seem to have yet – an advertising plan. MONTREAL, Canada: Glutenberg is proud to...
Steve’s breakdown: As we all hopefully learned during the recent crash, when an advertiser plans to trade down their marketing mix, it’s time to pitch. More spisfically, when the EA...
Steve’s breakdown: So Saab is back from bankruptcy with a new owner and a new sedan. When will the advertising account be back? Not too sure but they’ll have to...