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Steve's breakdown: "Uber Hires Google Exec As VP Of Global Marketing Just Weeks After Massive Layoffs" is the headline but what's up with the total reorg. Worth looking into. Especially...
Steve's breakdown: These guys have bigger marketing plans than just changing up the top of the marketing department. Agency roster is clearly next. And not for nothin', their line"Good on...
Steve's breakdown: Between the new CEO at Taco Bell and now their Chief Brand Officer stepping down . . . and don't forget that "Dance Fighting" spot back in April....
Steve's breakdown: Here are the brands that will be changing hands and probably ad agencies: Keebler, Mother's, Famous Amos, Murray's, Little Brownie Bakers and Stretch Island. Clearly Keebler is where...
Steve's breakdown: As we mentioned last week in regards to Borden, Dean Foods has been having a bad time of it too in the dairy industry. A big mistake they...
Steve's breakdown: Ya never thought you'd hear this but Pinterest wants to create a global traditional ad campaign. At least, that's what the new CMO says so get on the...
Steve's breakdown: Tru Kids is bringing back Toys "R" Us but with a different business model. No word of their advertising yet but we do know they are partnering with...
Steve's breakdown: Now that Bowflex has picked an AOR, keep an eye on there other brands like Modern Movement, Nautilus, Octane Fitness and Schwinn. We feel that one of them...
Steve's breakdown: Rent-A-Center is buying Merchants Preferred and we believe this move is going to transform how Rent-A-Center thinks about marketing. Read the highlighted quotes from the CEO below. PLANO,...
Steve's breakdown: With a 20% drop in sales, Maserati's new COO is sure to be taking a very close look at advertising considering his background at Nike. AUBURN HILLS, MI:...
Steve's breakdown: Once all the executive changes have settled over at Rosewood Hotel Group, you might want to give'm a ring if you're into operating in 23 countries. Their email...
Steve's breakdown: The account is Nivea and the problem was the client doesn't "Do Gay". If you have friends at FBC, give them a call to see what really happened...
Steve's breakdown: GameStop has a new chief merchandising officer, CFO & COO. And don't forget their new CEO we reported on back in March. (see below) All this has got...
Steve's breakdown: That's right, we got another one right but the real question is whether Lee will be next to review. We're sayin' "YES". See our prediction at the bottom...
Steve's breakdown: I like the Tiffany Haddish's work but I don't think it's breaking any doors down sales wise. Enter ex-REI marketing chief where he won a Grand Prix Titanium...
Steve's breakdown: Charlotte Russe was a 500 store retailer that it went down to zero and is now resurrecting up to 100. Our guess is the new owners will not...
Steve's breakdown: Analysts see the Gap/Old Navy split as a strategic move but it won't come without challenges as supplier relationships and inventory management shift, not to mention advertising. We're...
Steve's breakdown: Can you say Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, Bass, ARROW, Speedo or Eagle? I knew you could and now they all have their own president who's...
Steve's breakdown: Bed Bath & Beyond announced Monday that CEO Steven Temares is stepping down, “effectively immediately". This could prove to be a great thing new business wise because now...
Steve's breakdown: The new work coming out of The Glenlivet team has not been seen and might have some opportunities in there but look beyond that since they're in such...
Steve's breakdown: No, not Bo Jackson. The latest quarter for Sprint saw the steepest decline in subscribers in more than three years. That's what we think will be the end...
Steve's breakdown: We know this is oldish news but had to remind y'all we forecasted multiple brand reviews last month. (see below) This exiting CMO news is probably close to...
Steve's breakdown: Bed Bath & Beyond is damaged but not beyond repair and fixing advertising could be the step in the right direction. They are going to have to do...
Steve's breakdown: Martha Stewart-brand products and Emeril Lagasse’s brands are being sold to Marquee Brands which already owns BCBGENERATION, BCBGMAXAZRIA, BEN SHERMAN, BODY GLOVE, BRUNO MAGLI, DAKINE. Through this acquisition,...
Steve's breakdown: Accenture (ex-accounting firm) is never going to fool us because, well, they're not an agency. This fiasco is proof. Here's how this story was headlined by The Register....
Steve's breakdown: Sears is the client and DieHard is the brand they plan on launching all kinds of products under. HOFFMAN ESTATES, IL: Sears hoping DieHard can power sales of...
Steve's breakdown: We love it when a CMO becomes a CEO because they tend to be tasked to do something like: "it appears that Kraft Heinz is doubling down on...
Steve's breakdown: Papa Murphy's is a $28 million account and they will soon have new owners. You know what new owners like to do? Switch stuff up cause they can...
Steve's breakdown: National Rifle Association has filled a lawsuit against Ackerman McQueen for refusing to comply with requests to justify its billings. They have been together since the '80s and...
Steve's breakdown: Once Chuck E. Cheese merges with Leo Holdings Corp., they plan an IPO and that will, no doubt, spark a review of the restaurants advertising. It has to...
Steve's breakdown: Here's what they're saying: Tensions between franchisees and the San Diego chain erupt, again! ‘Our competition is passing us by’ We've talked about Jack in the Box several...
Steve's breakdown: Kraft Heinz' $100 million venture capital fund, Evolv Ventures, is backing San Francisco-based GrubMarket as its initial investment. GrubMarket is a farm-to-table food delivery service that sources organic and local...
Steve's breakdown: Wine brands like Clos du Bois, Mark West, Arbor Mist, Cooks, Black Box, Wild Horse and Ravenswood will soon be looking for new representation because they're moving to...
Steve's breakdown: It's about freaking time a company like Diageo came to their senses and figure this one out. So get with the program with your indy-self and make some...
Steve's breakdown: And so it continues. Bojangles’ ever transitioning company but it's got to be time for you to CHARGE! I mean, look at that generic advertising from last week....
Steve's breakdown: The headline says it all. And remember, we're talking about a Korean company. They don't take well to this sort thing and will want to make it go...
Steve's breakdown: There's probably no one who would argue that Boeing's brand is in some trouble. They even sent out a video message from the company's Chairman to the world....
Steve's breakdown: Peloton was slapped with $150 million lawsuit for using songs by Drake, Lady Gaga without permission. In fact, it is the music that Peloton uses to sell their...
Steve's breakdown: The video above is from the Company Guy youtube channel and is just one more piece of the ever wondering universe of what the hell is going on...
Steve's breakdown: Rite Aid's $20 million account will most likely shrink but also change hands. That would be cool by me, said the new business department head of a competing...
Steve's breakdown: First Bojangles’ got a new owner. (See bottom article) Now they're on a national search for a new CMO. If that doesn't scream "Review-is-a-comin'!" we can't help ya....
Steve's breakdown: Looks like the Bastianich family might have a few restaurant accounts to look into. I mean, all the branding has to be redone!! They don't even have a...
Steve's breakdown: E&J Gallo will now handle Gruppo Montenegro spirits portfolio in the US and you know they will be reviewing all advertising for the American audience so jump on it....
Steve's breakdown: There are 8 brands at Zillow so start your research now cause there could a few agencies not surviving this transition. SEATTLE, WA: Zillow CEO Spencer Rascoff is out...
https://www.youtube.com/watch?v=PhyMOiw702E Steve's breakdown: You can't expect PepsiCo not to put its hands all over Muscle Milk's advertising. So you know that means a review. WALNUT CREEK, CA & PURCHASE, NY: Under...
https://www.youtube.com/watch?v=ZPEPWJkgmHM Steve's breakdown: 2 things: 1) The headline reads: New Pandora CEO seeks to drive turnaround through new marketing 2) Judging by the generic jewelry advertising Pandora just ran for...
Steve's breakdown: Toys "R" Us is coming back as Tru Kids and here's the management: Richard Barry is CEO, Matthew Finigan, who previously served as VP and treasurer of Toys “R”...
https://www.youtube.com/watch?v=gsRB-o6MFIc Steve's breakdown: When chains merge, there rebranding with to be done. In fact, we believe they will join a complete advertising overhaul. CHARLOTTE, NC: Take 5 Oil Change, one of...
Steve's breakdown: McDonald's delivery is blowing up but they are not there yet from a national advertising campaign standpoint. Here's the direct quote from the CEO. "McDonald’s hasn’t invested in...
https://www.youtube.com/watch?v=yqvkc7KwlRk Steve's breakdown: Hopefully the new boss is going to settle down a few brands. Take Three Olives vodka. Ten years ago it was about Show us your "O" face...
https://www.youtube.com/watch?v=m-KkAk1u3rg Steve's breakdown: There's a bunch of PR problems at Huawei and losing their PR firm is the latest. Makes one wonder how all their other agency relationships are doing. Is there...
Steve's breakdown: First the CEO and now their legendary chairman, Mickey Drexler, is leaving J. Crew. This much change at the top requires the company to get fresh eyes on everything, including...
Steve's breakdown: DoorDash's expanded footprint into all 50 states has to spark an ad agency review. How else will they get the word out. Jen Rapp at jen@doordash.com is the VP...
Steve's breakdown: Mod Pizza has just hired a very advertising savvy CMO and at this moment, the client does not have an agency. We believe his email address will be...
Steve's breakdown: "Target Restructures Communications & Marketing Amid PR Agency Review" is the headline. On January 11th we predicted an account would be reviewed. (See that post below) Now we're...
https://www.youtube.com/watch?v=FL5dmrUFQSU Steve's breakdown: The headline is: JC Penny cycles through another CMO.Current chief marketer Marci Grebstein will depart Feb. 3. Add that to the fact their ad agency was brought on...
Steve's breakdown: Taget had a great last quarter but that doesn't mean we shouldn't check out what's going on with all this top managements changes and look for account openings....
Steve's breakdown: Whether or not the acquisition of P.F. Chang's happens, the outcome will fire-up an ad review cause they'll have to do something to survive! SCOTTSDALE, AZ: Some Deets . ....
https://www.youtube.com/watch?v=mMwxFXSgX5s Steve's breakdown: Here's an account I helped win for Cliff Freeman the second time around. In fact, the featured ad is one of the first they did when the...
Steve's breakdown: Sazerac now owns Georgi, Majorska, Llord’s, Alexis, Alexi, Black Prince, Blansac, Caribaya, Carnaby’s, Clyde’s, Devil Springs, Donegal, Dorado, Duncan’s, Little John, McColl’s, R.J. Hodges, Sir Francis and Wild Flame....
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