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Steve's breakdown: There's basically a brand new marketing team at Subway and you don't have to have a crystal ball to see an advertising review coming down the pike. MILFORD,...
Steve's breakdown: So VSP Global bought Visionworks (700 stores) and will be reviewing “business integration opportunities” in the coming months. If you can't see that account review coming, you need...
Steve's breakdown: Selling diet supplements and energy drinks with endorsements by professional athletes via pyramid scheme might not be the way to go anymore because we bet the athletes are...
Steve's breakdown: "Walmart is in talks with a number of creative agencies outside of its current incumbent, Publicis, to take on a special assignment", a marketing initiative with the theme of...
Steve's breakdown: Inspire Brands just bought Jimmy John’s and it's hard not to imagine some sort of advertising review. Jimmy John Liautaud is the founder so check with him. ATLANTA,...
Steve's breakdown: This is a whole new world for Hersey's. A fitness brand. Yeah, it's a bar of food but this is going to take a whole new attitude. Mary...
Steve's breakdown: This new Chili's CMO clearly doesn't eat at Chili's but that's besides the point. Their advertising has looked completely generic lately and you know what that means. They...
Steve's breakdown: Perkins Restaurant & Bakery has a new owner and you know what that means. All marketing is going under the microscope. That's your cue. Plus the purchase will...
Steve's breakdown: The headline last week was "Gillette ‘Shifting The Spotlight’ After Losing $8 Billion Amid ‘Toxic Masculinity’ Backlash". Didn't we tell y'all this back in March? (see bottom of...
Steve's breakdown: The new owners Lord & Taylor will most certainly look into to all marketing including agency relationships so get in line at the counter. Le Tote is the...
Steve's breakdown: "The new U.S. CMO will be Walmart’s fourth in four years (or possibly fifth, including interim chief marketer Francis)." That's not the best thing to hear about a...
Steve breakdown: Heaven Hill Brands to acquire Black Velvet Canadian Whisky, the second-largest selling Canadian whisky in the world. We smell a global ad review brewin'. Max L. Shapira, president...
Steve's breakdown: "Uber Hires Google Exec As VP Of Global Marketing Just Weeks After Massive Layoffs" is the headline but what's up with the total reorg. Worth looking into. Especially...
Steve's breakdown: These guys have bigger marketing plans than just changing up the top of the marketing department. Agency roster is clearly next. And not for nothin', their line"Good on...
Steve's breakdown: Between the new CEO at Taco Bell and now their Chief Brand Officer stepping down . . . and don't forget that "Dance Fighting" spot back in April....
Steve's breakdown: Between the acquisition of Caviar and the expanded footprint into all 50 states (see below) we have come to the conclusion, DoorDash will be going into review if...
Steve's breakdown: Here are the brands that will be changing hands and probably ad agencies: Keebler, Mother's, Famous Amos, Murray's, Little Brownie Bakers and Stretch Island. Clearly Keebler is where...
Steve's breakdown: As we mentioned last week in regards to Borden, Dean Foods has been having a bad time of it too in the dairy industry. A big mistake they...
Steve's breakdown: Ya never thought you'd hear this but Pinterest wants to create a global traditional ad campaign. At least, that's what the new CMO says so get on the...
Steve's breakdown: Tru Kids is bringing back Toys "R" Us but with a different business model. No word of their advertising yet but we do know they are partnering with...
Steve's breakdown: Now that Bowflex has picked an AOR, keep an eye on there other brands like Modern Movement, Nautilus, Octane Fitness and Schwinn. We feel that one of them...
Steve's breakdown: Rent-A-Center is buying Merchants Preferred and we believe this move is going to transform how Rent-A-Center thinks about marketing. Read the highlighted quotes from the CEO below. PLANO,...
Steve's breakdown: With a 20% drop in sales, Maserati's new COO is sure to be taking a very close look at advertising considering his background at Nike. AUBURN HILLS, MI:...
Steve's breakdown: Once all the executive changes have settled over at Rosewood Hotel Group, you might want to give'm a ring if you're into operating in 23 countries. Their email...
Steve's breakdown: The account is Nivea and the problem was the client doesn't "Do Gay". If you have friends at FBC, give them a call to see what really happened...
Steve's breakdown: GameStop has a new chief merchandising officer, CFO & COO. And don't forget their new CEO we reported on back in March. (see below) All this has got...
Steve's breakdown: That's right, we got another one right but the real question is whether Lee will be next to review. We're sayin' "YES". See our prediction at the bottom...
Steve's breakdown: I like the Tiffany Haddish's work but I don't think it's breaking any doors down sales wise. Enter ex-REI marketing chief where he won a Grand Prix Titanium...
Steve's breakdown: Charlotte Russe was a 500 store retailer that it went down to zero and is now resurrecting up to 100. Our guess is the new owners will not...
Steve's breakdown: Analysts see the Gap/Old Navy split as a strategic move but it won't come without challenges as supplier relationships and inventory management shift, not to mention advertising. We're...
Steve's breakdown: Can you say Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, Bass, ARROW, Speedo or Eagle? I knew you could and now they all have their own president who's...
Steve's breakdown: Bed Bath & Beyond announced Monday that CEO Steven Temares is stepping down, “effectively immediately". This could prove to be a great thing new business wise because now...
Steve's breakdown: The new work coming out of The Glenlivet team has not been seen and might have some opportunities in there but look beyond that since they're in such...
Steve's breakdown: No, not Bo Jackson. The latest quarter for Sprint saw the steepest decline in subscribers in more than three years. That's what we think will be the end...
Steve's breakdown: We know this is oldish news but had to remind y'all we forecasted multiple brand reviews last month. (see below) This exiting CMO news is probably close to...
Steve's breakdown: Bed Bath & Beyond is damaged but not beyond repair and fixing advertising could be the step in the right direction. They are going to have to do...
Steve's breakdown: Martha Stewart-brand products and Emeril Lagasse’s brands are being sold to Marquee Brands which already owns BCBGENERATION, BCBGMAXAZRIA, BEN SHERMAN, BODY GLOVE, BRUNO MAGLI, DAKINE. Through this acquisition,...
Steve's breakdown: Accenture (ex-accounting firm) is never going to fool us because, well, they're not an agency. This fiasco is proof. Here's how this story was headlined by The Register....
Steve's breakdown: Sears is the client and DieHard is the brand they plan on launching all kinds of products under. HOFFMAN ESTATES, IL: Sears hoping DieHard can power sales of...
Steve's breakdown: We love it when a CMO becomes a CEO because they tend to be tasked to do something like: "it appears that Kraft Heinz is doubling down on...
Steve's breakdown: Papa Murphy's is a $28 million account and they will soon have new owners. You know what new owners like to do? Switch stuff up cause they can...
Steve's breakdown: National Rifle Association has filled a lawsuit against Ackerman McQueen for refusing to comply with requests to justify its billings. They have been together since the '80s and...
Steve's breakdown: Once Chuck E. Cheese merges with Leo Holdings Corp., they plan an IPO and that will, no doubt, spark a review of the restaurants advertising. It has to...
Steve's breakdown: Here's what they're saying: Tensions between franchisees and the San Diego chain erupt, again! ‘Our competition is passing us by’ We've talked about Jack in the Box several...
Steve's breakdown: Kraft Heinz' $100 million venture capital fund, Evolv Ventures, is backing San Francisco-based GrubMarket as its initial investment. GrubMarket is a farm-to-table food delivery service that sources organic and local...
Steve's breakdown: Wine brands like Clos du Bois, Mark West, Arbor Mist, Cooks, Black Box, Wild Horse and Ravenswood will soon be looking for new representation because they're moving to...
Steve's breakdown: It's about freaking time a company like Diageo came to their senses and figure this one out. So get with the program with your indy-self and make some...
Steve's breakdown: And so it continues. Bojangles’ ever transitioning company but it's got to be time for you to CHARGE! I mean, look at that generic advertising from last week....
Steve's breakdown: The headline says it all. And remember, we're talking about a Korean company. They don't take well to this sort thing and will want to make it go...
Steve's breakdown: There's probably no one who would argue that Boeing's brand is in some trouble. They even sent out a video message from the company's Chairman to the world....
Steve's breakdown: Peloton was slapped with $150 million lawsuit for using songs by Drake, Lady Gaga without permission. In fact, it is the music that Peloton uses to sell their...
Steve's breakdown: The video above is from the Company Guy youtube channel and is just one more piece of the ever wondering universe of what the hell is going on...
Steve's breakdown: Rite Aid's $20 million account will most likely shrink but also change hands. That would be cool by me, said the new business department head of a competing...
Steve's breakdown: First Bojangles’ got a new owner. (See bottom article) Now they're on a national search for a new CMO. If that doesn't scream "Review-is-a-comin'!" we can't help ya....
Steve's breakdown: Looks like the Bastianich family might have a few restaurant accounts to look into. I mean, all the branding has to be redone!! They don't even have a...
Steve's breakdown: E&J Gallo will now handle Gruppo Montenegro spirits portfolio in the US and you know they will be reviewing all advertising for the American audience so jump on it....
Steve's breakdown: There are 8 brands at Zillow so start your research now cause there could a few agencies not surviving this transition. SEATTLE, WA: Zillow CEO Spencer Rascoff is out...
https://www.youtube.com/watch?v=PhyMOiw702E Steve's breakdown: You can't expect PepsiCo not to put its hands all over Muscle Milk's advertising. So you know that means a review. WALNUT CREEK, CA & PURCHASE, NY: Under...
https://www.youtube.com/watch?v=ZPEPWJkgmHM Steve's breakdown: 2 things: 1) The headline reads: New Pandora CEO seeks to drive turnaround through new marketing 2) Judging by the generic jewelry advertising Pandora just ran for...
Steve's breakdown: Toys "R" Us is coming back as Tru Kids and here's the management: Richard Barry is CEO, Matthew Finigan, who previously served as VP and treasurer of Toys “R”...
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