Account review predictions

There will be a brand review at Lowe’s

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Think Donuts Ad Review

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Irish whiskey sure to change advertising

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Interested in a Midwestern NFL Client?

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Grillin’ Time Lead

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Did you hear about that huge CPG company’s new ad plan?

Steve’s breakdown: If you “do” CPG accounts, Unilever should be your next call. And believe me, a ton of people are calling so if you don’t want to be lost in the shuffle, call now. Conny Braams is the Chief Digital & Marketing Officer. Here’s a link to the leadership team. LONDON, UK & ENGLEWOOD […]

A merger like this is made for a global media review

Steve’s breakdown: It can’t be denied, one of the many benefits to a merger like this is to consolidate costs/investments. And you know advertising is going to be one of them so buckle up and call headquarters cause all the big guys are going to be in this pitch. You don’t want to be left […]

So many new people = Agencies on Notice

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Start thinking insurance clients

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Car account setting up for review

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And so the brand rebuild begins: Agency?

Steve’s breakdown: Victoria’s Secret is finally filling out it’s C-Suite and here’s the CMO. Though resume sited below does not really match-up with her LinkedIn profile, let’s just hope L Brands has got this under control. There’s a lot to unpack in this article so soak it all up if interested. We think it all […]

Retailer is now ready for your pitch X 2

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Looking at a few more Candy Brands to Review Advertising

Steve’s breakdown: Its took Ferrero longer than we expected to pump up the advertising for the brands they bought from Nestlé (as we forecasted) but here’s their first installment for Crunch. They launched a Butterfinger campaign in September. (See below). Both were done by agency Piro. Does the agency have the assignments to all the […]

Retailer’s 3 year comeback plan should include you

Steve’s breakdown: We’ve talking about Bed Bath & Beyond for a while but now that they have a 3 year comeback plan, it looks to be a great time to approach the retailer. Between the 11 brands they plan to launch, the store remodeling and the refocusing on Buybuy Baby, they will absolutely need all […]

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