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Steve's breakdown: Mekanism is the agency who created the Peloton “Grace from Boston” ad which has been pulled. Now what? Someone or thing is getting axed so you might as...
Steve's breakdown: We said it back in September, Wingstop is ready for a account review and this new CMO looks to be in the pilot's seat. ADDISON, TX: Wingstop says...
Steve's breakdown: There is no way Sony is going to use the same marketing services that AT&T did to promote Game Show Network. BTW: Mark Feldman will continue as the...
Steve's breakdown: Just looking at this holiday ad from Subway makes us think they've got producer just shooting stuff then add copy. Then there's this ex-Burger King CEO. Yeah, this...
Steve's breakdown: With the planned expansion of 30 more stores, we don't see how these new executives wouldn't consider reviewing advertising. SAN JOSE, CA: Ike’s Love & Sandwiches is restructuring...
Steve's breakdown: The buried lead in this story is: It’s unclear which agencies will get a piece of the larger marketing pie. In the past, Under Armour has worked with...
Steve's breakdown: Dressbarn is going to slowly disappear this year but come back as an online store. Ascena Retail Group Inc. is the new owner so where to start. The...
Steve's breakdown: Corporations are the dumbest animals and that's why we love it because there's going to be a couple of beer brands going into review after MolsonCoors figures what...
Steve's breakdown: When ever we see big PR review like Saleforce's, we always take a close look at their advertising agency relationships. Especially when they announce the PR review so...
Steve's breakdown: WeWork takeover by SoftBank is going to change whatever ad agency relationships WeWork had so go make friends with SoftBank. NEW YORK, NY: WeWork co-founder Adam Neumann will...
Steve's breakdown: S.C. Johnson is getting serious about the beauty category with its purchase of Sun Bum and Oars + Alps. We expect advertising reviews to start as soon as the...
Steve's breakdown: There's basically a brand new marketing team at Subway and you don't have to have a crystal ball to see an advertising review coming down the pike. MILFORD,...
Steve's breakdown: So VSP Global bought Visionworks (700 stores) and will be reviewing “business integration opportunities” in the coming months. If you can't see that account review coming, you need...
Steve's breakdown: Selling diet supplements and energy drinks with endorsements by professional athletes via pyramid scheme might not be the way to go anymore because we bet the athletes are...
Steve's breakdown: "Walmart is in talks with a number of creative agencies outside of its current incumbent, Publicis, to take on a special assignment", a marketing initiative with the theme of...
Steve's breakdown: Inspire Brands just bought Jimmy John’s and it's hard not to imagine some sort of advertising review. Jimmy John Liautaud is the founder so check with him. ATLANTA,...
Steve's breakdown: This is a whole new world for Hersey's. A fitness brand. Yeah, it's a bar of food but this is going to take a whole new attitude. Mary...
Steve's breakdown: This new Chili's CMO clearly doesn't eat at Chili's but that's besides the point. Their advertising has looked completely generic lately and you know what that means. They...
Steve's breakdown: Perkins Restaurant & Bakery has a new owner and you know what that means. All marketing is going under the microscope. That's your cue. Plus the purchase will...
Steve's breakdown: The headline last week was "Gillette ‘Shifting The Spotlight’ After Losing $8 Billion Amid ‘Toxic Masculinity’ Backlash". Didn't we tell y'all this back in March? (see bottom of...
Steve's breakdown: The new owners Lord & Taylor will most certainly look into to all marketing including agency relationships so get in line at the counter. Le Tote is the...
Steve's breakdown: "The new U.S. CMO will be Walmart’s fourth in four years (or possibly fifth, including interim chief marketer Francis)." That's not the best thing to hear about a...
Steve breakdown: Heaven Hill Brands to acquire Black Velvet Canadian Whisky, the second-largest selling Canadian whisky in the world. We smell a global ad review brewin'. Max L. Shapira, president...
Steve's breakdown: "Uber Hires Google Exec As VP Of Global Marketing Just Weeks After Massive Layoffs" is the headline but what's up with the total reorg. Worth looking into. Especially...
Steve's breakdown: These guys have bigger marketing plans than just changing up the top of the marketing department. Agency roster is clearly next. And not for nothin', their line"Good on...
Steve's breakdown: Between the new CEO at Taco Bell and now their Chief Brand Officer stepping down . . . and don't forget that "Dance Fighting" spot back in April....
Steve's breakdown: Between the acquisition of Caviar and the expanded footprint into all 50 states (see below) we have come to the conclusion, DoorDash will be going into review if...
Steve's breakdown: Here are the brands that will be changing hands and probably ad agencies: Keebler, Mother's, Famous Amos, Murray's, Little Brownie Bakers and Stretch Island. Clearly Keebler is where...
Steve's breakdown: As we mentioned last week in regards to Borden, Dean Foods has been having a bad time of it too in the dairy industry. A big mistake they...
Steve's breakdown: Ya never thought you'd hear this but Pinterest wants to create a global traditional ad campaign. At least, that's what the new CMO says so get on the...
Steve's breakdown: Tru Kids is bringing back Toys "R" Us but with a different business model. No word of their advertising yet but we do know they are partnering with...
Steve's breakdown: Now that Bowflex has picked an AOR, keep an eye on there other brands like Modern Movement, Nautilus, Octane Fitness and Schwinn. We feel that one of them...
Steve's breakdown: Rent-A-Center is buying Merchants Preferred and we believe this move is going to transform how Rent-A-Center thinks about marketing. Read the highlighted quotes from the CEO below. PLANO,...
Steve's breakdown: With a 20% drop in sales, Maserati's new COO is sure to be taking a very close look at advertising considering his background at Nike. AUBURN HILLS, MI:...
Steve's breakdown: Once all the executive changes have settled over at Rosewood Hotel Group, you might want to give'm a ring if you're into operating in 23 countries. Their email...
Steve's breakdown: The account is Nivea and the problem was the client doesn't "Do Gay". If you have friends at FBC, give them a call to see what really happened...
Steve's breakdown: GameStop has a new chief merchandising officer, CFO & COO. And don't forget their new CEO we reported on back in March. (see below) All this has got...
Steve's breakdown: That's right, we got another one right but the real question is whether Lee will be next to review. We're sayin' "YES". See our prediction at the bottom...
Steve's breakdown: I like the Tiffany Haddish's work but I don't think it's breaking any doors down sales wise. Enter ex-REI marketing chief where he won a Grand Prix Titanium...
Steve's breakdown: Charlotte Russe was a 500 store retailer that it went down to zero and is now resurrecting up to 100. Our guess is the new owners will not...
Steve's breakdown: Analysts see the Gap/Old Navy split as a strategic move but it won't come without challenges as supplier relationships and inventory management shift, not to mention advertising. We're...
Steve's breakdown: Can you say Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, Bass, ARROW, Speedo or Eagle? I knew you could and now they all have their own president who's...
Steve's breakdown: Bed Bath & Beyond announced Monday that CEO Steven Temares is stepping down, “effectively immediately". This could prove to be a great thing new business wise because now...
Steve's breakdown: The new work coming out of The Glenlivet team has not been seen and might have some opportunities in there but look beyond that since they're in such...
Steve's breakdown: No, not Bo Jackson. The latest quarter for Sprint saw the steepest decline in subscribers in more than three years. That's what we think will be the end...
Steve's breakdown: We know this is oldish news but had to remind y'all we forecasted multiple brand reviews last month. (see below) This exiting CMO news is probably close to...
Steve's breakdown: Bed Bath & Beyond is damaged but not beyond repair and fixing advertising could be the step in the right direction. They are going to have to do...
Steve's breakdown: Martha Stewart-brand products and Emeril Lagasse’s brands are being sold to Marquee Brands which already owns BCBGENERATION, BCBGMAXAZRIA, BEN SHERMAN, BODY GLOVE, BRUNO MAGLI, DAKINE. Through this acquisition,...
Steve's breakdown: Accenture (ex-accounting firm) is never going to fool us because, well, they're not an agency. This fiasco is proof. Here's how this story was headlined by The Register....
Steve's breakdown: Sears is the client and DieHard is the brand they plan on launching all kinds of products under. HOFFMAN ESTATES, IL: Sears hoping DieHard can power sales of...
Steve's breakdown: We love it when a CMO becomes a CEO because they tend to be tasked to do something like: "it appears that Kraft Heinz is doubling down on...
Steve's breakdown: Papa Murphy's is a $28 million account and they will soon have new owners. You know what new owners like to do? Switch stuff up cause they can...
Steve's breakdown: National Rifle Association has filled a lawsuit against Ackerman McQueen for refusing to comply with requests to justify its billings. They have been together since the '80s and...
Steve's breakdown: Once Chuck E. Cheese merges with Leo Holdings Corp., they plan an IPO and that will, no doubt, spark a review of the restaurants advertising. It has to...
Steve's breakdown: Here's what they're saying: Tensions between franchisees and the San Diego chain erupt, again! ‘Our competition is passing us by’ We've talked about Jack in the Box several...
Steve's breakdown: Kraft Heinz' $100 million venture capital fund, Evolv Ventures, is backing San Francisco-based GrubMarket as its initial investment. GrubMarket is a farm-to-table food delivery service that sources organic and local...
Steve's breakdown: Wine brands like Clos du Bois, Mark West, Arbor Mist, Cooks, Black Box, Wild Horse and Ravenswood will soon be looking for new representation because they're moving to...
Steve's breakdown: It's about freaking time a company like Diageo came to their senses and figure this one out. So get with the program with your indy-self and make some...
Steve's breakdown: And so it continues. Bojangles’ ever transitioning company but it's got to be time for you to CHARGE! I mean, look at that generic advertising from last week....
Steve's breakdown: The headline says it all. And remember, we're talking about a Korean company. They don't take well to this sort thing and will want to make it go...
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