The birth of a new motorcycle brand with cash

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30 year P&G Exec Joins the Car Biz

Steve’s breakdown: We’ve got a P&Ger coming to Hertz as the CMO. Hard to say what she will do but I bet it’ll be different! Check into it. ESTRO, FL:...

Launching a luxury car brand

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Looks like a “As Seen on TV” lead

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National brand runs into legal issues

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Polishing up an iconic brand

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Billion dollar client gets new CEO

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Zooming Upscale with new CMO

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California Car Company & their new CMO

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Used Car Site in Review: Vroom

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Driving into review: BMW Mini

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Intel buys Mobileye

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Hertz decides to turn-this-thing-around

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Uber needs to stop the bleeding

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UAW considering ‘Buy American’ ad campaign

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Universal Technical Institute recruits CMO

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Jaguar Land Rover calls global media review

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VW launches Electrify America

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Ford brings in Chief Brand Officer

Steve’s breakdown: If you look at all the press about this guy it all boils down to this: Global Digital (think Mobility) Communications. If that’s your bag, give Musa a...

Who’s introducing Dodge’s new Demon

Steve’s breakdown: That’s right, the Demon is back but who’s doing the advertising. I hope it’s not the “company” that did the featured video . . . BTW: It’s not...

Getting back on the road: Ford Ranger & Bronco

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Waymo is hitting the road solo

Steve’s breakdown: What we mean is Waymo is now an independent company and John Krafcik is the CEO. They are clearly having some communications issues because they are very adamant about...

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