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Steve’s breakdown: The brief comprises digital strategy and CRM and there is no incumbent of if you’re in the car biz or, even better, work on Toyota, gives these guy...
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Steve’s breakdown: We love it when we get a chance to give a hearty “congratulations” to someone who could give us a hearty account. So here’s a list you can...
Steve’s breakdown: Bentley Motors is an account I won while at M&C Saatchi. They lost it and won it back in 2016 but the new CEO might want to shake things...
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Steve’s breakdown: I know what your thinking. Steve, Ford just did a whole big giant account review and gave the business to W&K. True but were Ford Ranger & Ford...
Steve’s breakdown: Sometimes I just can’t. I just can’t understand what some companies are thinking. Even though Uber has seemed to sober-up from the days before Dara Khosrowshahi, they bring in...
Steve’s breakdown: Former Rolls-Royce Motors Cars President is now VP of Marketing at Porsche. And not for nothin’, their AOR is not having a great year and it may be a great...
Steve’s breakdown: Here we go with this week’s additional exec shifts in marketing Zipcar Picks Up Head Marketer BOSTON, MA: The Zipcar carsharing network announced that Sherrill Kaplan has joined...
Steve’s breakdown: This list idea is a new thing we’re doing. Let us know if it’s saving you time or if you’d like these stories done individually as we’ve always...
Steve’s breakdown: They say submissions are now closed but if you have the right stuff, I think they’ll be an opening. HENDON, VA: Audi of America has put its digital...
Steve’s breaKdown: Here’s the Harley-Davidson plan: Rolls out expanded lineup of smaller bikes for international push for growth and for smaller urban retail stores and create a new digital strategy. There’s a...
Steve’s breakdown: The Official Tire of the National Football League just hired 3 marketing executives that could shack-up Bridgestone’s ad agency roster. We say this because one of them comes from...
Steve’s breakdown: Did you know Energizer now owns 9 car-care brands now. And guess what? Nobody has any of the brands as clients. So give the folks at Energizer a...
Steve’s breakdown: Lyft has had a fickle past with ad agencies but maybe this latest round of cash might help them focus on a steady marketing partner relationship. Worth looking...
Steve’s breakdown: So does the Audi logo look like Jail Bars? That’s what I was going for. Don’t know if I got it. Anywho . . . If you don’t...
Steve’s breakdown: It is hitting the fan at Tesla. Elon Musk accused a worker of factory sabotage, there was a factory fire and, speaking of fires, did you see the video...
Steve’s breakdown: Burnett Collective is handling the review so make sure your credentials are up to date over there. WOOD CLIFF LAKE, NJ: Mini USA, a BMW-owned brand, confirmed that it launched...
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Steve’s breakdown: So Fiat Chrysler Automobiles has started just asking for bids for their media. They know what side of their bread gets buttered . . . Anyway, with all...
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Steve’s breakdown: So what are you doing about all this. WPP could be Car-less soon so some car companies might want to take a look over there. Now Daimler has put it’s...
Steve’s breakdown: Moving to a bigger & better place changes a person. We think it’ll also change Subaru. Their present campaign is fine and not worth changing but it’s execution and...
Steve’s breakdown: Shell’s Fitcar is on the lookout for a CMO. If you’ve used FitCar it’s probably through Jiffy Lube or Quaker State. The job description below actually hints at...
Steve’s breakdown: A client I worked on while at J. Walter Thompson in the ’80s could be leaving WPP. In fact, Ford has been with JWT For-Freaking-Ever!! (plus before “forever”...
Steve’s breakdown: What the SamHell is going on at Cadillac? Presidents don’t just up and leave a company leaving the newly hired CMO in a lurch. People are actually wondering if...
Steve’s breakdown: VW has said their global creative business is up for review and that they will be going through holding companies to find their match/matches. If you are part...
Steve’s breakdown: Federal-Mogul just got sold to Tenneco and the very old and tired agency relationship Federal has is ready for freshening. That’s your cue! Laura Soave at laura.soave@federalmogul.com is the SVP...
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When I first saw this spot it grabbed me with both hands. I was trying to guess which auto maker had the guts to air this campaign. I thought about...
Steve’s breakdown: Here we go again. The advertising confusion created by the former Cadillac CMO and his vision will be hard to replace and keep everyone happy. Frankly, brand loyalists don’t know...
Steve’s breakdown: R3 is handling Shell’s agency pitch so make sure your credentials are up to date over there. 646 416 8088 HOUSTON, TX: Oil and gas giant Shell has launched...
Steve’s breakdown: CarAdvise markets its mobile care service to Auto Shops, Car Dealerships, Insurance companies and many more. Then those companies offer CarAdvise to their customers. It would be a great...
Steve’s breakdown: The new owners of Formula 1 thought after 23 years it was time to change the logo (why?) so they just hired W&K cause, you know, Just Do...
Steve’s breakdown: AN ex-Apple exec is coming into this up-and-coming motorcycle racing client. Might as well hop on and take this account for a ride. Alec Marshall is the contact and new...
Steve’s breakdown: We love it when there’s real positive change at an advertiser. Take Bridgestone’s move into their new headquarters and extending local sports sponsorships for instance. We believe changes like...
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Steve’s breakdown: Congrats to Accenture Interactive on the Maserati win but all should keep an eye on this situation. Accenture is historically an accounting firm and we just don’t have a...
Steve’s breakdown: Jaguar Land Rover just parked a Porsche exec in the CMO chair. There hasn’t been a lot of movement of these account lately so this might be the time to get...
Steve’s breakdown: That’s the promise of Elon Musk regarding their new truck. Sounds like a challenge for any agency to deliver on. Start your engines!! PALO ALTO, CA: Tesla CEO...