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Steve’s breakdown: You tell me what’s wrong with here. “Ford plans to unveil new Bronco — on O.J. Simpson’s birthday” That would be July 9th. I know that’s not a lot of time but come on Ford. All of the press is not going to be about the truck, it’s going to be about OJ […]
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Steve’s breakdown: I’m not a big fan of the new brand direction VW took with their “Drive Bigger” line. Obviously a nod to the early 60s print ad “Think Small” which was considered one of the best of the 20th century by AdAge. Even the shot of the earth in this commercial is reminiscent of […]
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Steve’s breakdown: As we predicted when the Nike CMO came over to Maserati we just knew the account was going to change hands. And here we are. Folks, our Account Review Predictions should be a page you look at everyday. Please, if not for you, do it for me. Capisce? AUBURN HILS, MI & MODENA, […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: This one’s from the Not For Nothin’ file of Ratti Report! Unbelievable! They kill the Beatle with the song “Let It Be” from the Beatles and then steal the Clio Award Winning spot concept for the original Beatle titled “Snow Plow Driver” for a commercial called “Monster Truck Driver” for Arteon. What happened […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: The brief comprises digital strategy and CRM and there is no incumbent of if you’re in the car biz or, even better, work on Toyota, gives these guy a ring! EPSOM UK: Toyota is reviewing its UK digital agency requirements ahead of a competitive pitch. The Japanese car brand is looking for a shop […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: The most hated campaign in the country will be getting a new CMO. Start making your plans now. DETROIT, MI: Tim Mahoney, longtime global chief marketing officer of Chevrolet, plans to retire. His departure, which was announced internally Thursday afternoon, becomes effective March 1. Mahoney, who also leads General Motors’ global marketing operations, has […]
Steve’s breakdown: Here’s a quick list of marketing positions you might want to check into. Maybe you know someone for a spot or maybe you’re looking for an excuse to call one of these companies. Job Vacancies Executive Director, Chief Marketing Officer Lenovo Chicago, IL Global Head (CMO) of Print Marketing HP Palo Alto, CA […]
Steve’s breakdown: Observatory International is handling the review so make sure your credentials are up to date over there. ATLANTA, GA: Porsche, the luxury car brand, has launched a global review of its advertising requirements as it looks to appoint a single agency to take charge of the brand. The Volkswagen Group-owned marque has contacted agencies […]