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The 49 new CMOs of April

The 49 new CMOs of April

May 10, 2026

American Tire Client Snags CMO From Goodyear & Continental Tires

American Tire Client Snags CMO From Goodyear & Continental Tires

April 28, 2026

Car Giant Reorganizes Marketing Department . . . Again

Car Giant Reorganizes Marketing Department . . . Again

April 28, 2026

Electric motorcycle client names new director to lead global marketing strategy

Electric motorcycle client names new director to lead global marketing strategy

April 24, 2026

Luxury car brand gears up for global creative review

April 20, 2026

Car company lands 1 CMO but needs another

Car company lands 1 CMO but needs another

April 7, 2026

Auto Dealerships Under Fire For Advertising Practices: Charge!!

Auto Dealerships Under Fire For Advertising Practices: Charge!!

March 18, 2026

Sports car brand sells Formula One naming rights creating a new client

February 20, 2026

Super Bowl Ads: The Ratti Opinion

Super Bowl Ads: The Ratti Opinion

February 12, 2026

Luxury Auto/Insurance Client Hires CMO & VP of Marketing

Luxury Auto/Insurance Client Hires CMO & VP of Marketing

February 10, 2026

Auto + Retail gets Chief Brand Officer

January 28, 2026

Hog Lead! Key leadership changes under new CEO

Hog Lead! Key leadership changes under new CEO

December 12, 2025

Escorted out: Lux auto design chief who ditched car firm’s leaping cat logo in woke rebrand

December 4, 2025

With all this leadership juggling, a check-in with their agencies would be in order

With all this leadership juggling, a check-in with their agencies would be in order

October 10, 2025

Auto Importer Snags Competition’s CMO: What’s Next?

Auto Importer Snags Competition’s CMO: What’s Next?

September 29, 2025

Automaker Names New Marketing Chief

Automaker Names New Marketing Chief

September 19, 2025

A few new Marketing Execs to Pitch at Lux Auto Client

A few new Marketing Execs to Pitch at Lux Auto Client

July 21, 2025

Marketing Chief Swaps Lux Auto Jobs

Marketing Chief Swaps Lux Auto Jobs

July 14, 2025

Heavy Machinery Client appoints 1st CMO + Promotes 2 more

Heavy Machinery Client appoints 1st CMO + Promotes 2 more

July 9, 2025

Imported car brand’s US CMO talks turnaround & dealing with burnout

June 25, 2025

Does Cadillac need a new CMO during their push to go all-electric?

Does Cadillac need a new CMO during their push to go all-electric?

June 17, 2025

Golf & Cars in One Lead

Golf & Cars in One Lead

June 11, 2025

Ride-share client needs a CMO: We have the job description

Ride-share client needs a CMO: We have the job description

June 6, 2025

State Puts Motorcycle Safety Push Up for Grabs with RFP

State Puts Motorcycle Safety Push Up for Grabs with RFP

June 3, 2025

It’s hitting the fan in Detroit: They might need a little help

It’s hitting the fan in Detroit: They might need a little help

May 8, 2025

Travel stop chain hires its 1st CMO: Introduce the agency

Travel stop chain hires its 1st CMO: Introduce the agency

May 6, 2025

Lux auto maker launches global creative agency review in wake of car rebrand

Lux auto maker launches global creative agency review in wake of car rebrand

May 6, 2025

Auto Retailer Falters, Despite News of New CMO: See opportunity?

Auto Retailer Falters, Despite News of New CMO: See opportunity?

April 22, 2025

Here we go again with another new CMO: Auto

Here we go again with another new CMO: Auto

March 18, 2025

Rage Against Elon Musk Turns Tesla Into a Target

Rage Against Elon Musk Turns Tesla Into a Target

March 10, 2025

Buy an Auto Group, Hire 1st CMO: Now it Needs an Ad Agency

Buy an Auto Group, Hire 1st CMO: Now it Needs an Ad Agency

March 6, 2025

Motor Club’s New CMO to Expand Brand

March 6, 2025

Here’s a good lead to get into the auto biz

Here’s a good lead to get into the auto biz

March 3, 2025

Marketing shake-up again at giant car company

Marketing shake-up again at giant car company

February 24, 2025

Sports car begins US creative Agency Review

Sports car begins US creative Agency Review

February 3, 2025

Car account looks ripe for a pitch

Car account looks ripe for a pitch

January 21, 2025

Car Client launches media & creative agency review

Car Client launches media & creative agency review

December 5, 2024

Automotive ecommerce navigates challenges & prepares for growth

Automotive ecommerce navigates challenges & prepares for growth

December 5, 2024

European car’s U.S. subsidiary names new CEO who was a CMO

European car’s U.S. subsidiary names new CEO who was a CMO

November 20, 2024

Luxury Sports Car Turnaround = Lead

Luxury Sports Car Turnaround = Lead

November 20, 2024

400 convenience store rebrand: Expand advertising

400 convenience store rebrand: Expand advertising

November 8, 2024

Why You Should Pitch Goodyear

Why You Should Pitch Goodyear

November 7, 2024

Search consultant has a car review you want

Search consultant has a car review you want

October 29, 2024

5th recall of ’24 needs to be combated with smart communications

5th recall of ’24 needs to be combated with smart communications

October 4, 2024

As we forecasted: Dodge, Ram, Chrysler, Alfa Romeo & Fiat go into review

As we forecasted: Dodge, Ram, Chrysler, Alfa Romeo & Fiat go into review

September 25, 2024

Luxury Car Manufacturer Seeks Marketing Leader

Luxury Car Manufacturer Seeks Marketing Leader

September 20, 2024

Dealers Say Their Brands are a ‘Disaster’ & this has to go into review

Dealers Say Their Brands are a ‘Disaster’ & this has to go into review

September 17, 2024

In case you missed them: 4 reviews goin’ on

In case you missed them: 4 reviews goin’ on

August 19, 2024

$448.7M Global Auto Review

$448.7M Global Auto Review

August 8, 2024

Auto client splits marketing in two: are the agencies next

Auto client splits marketing in two: are the agencies next

August 1, 2024

Car hoods flying off is not going to help sales

Car hoods flying off is not going to help sales

August 1, 2024

New CMO + CDO = Auto Lead

New CMO + CDO = Auto Lead

July 30, 2024

Here’s how to get in the car biz

Here’s how to get in the car biz

July 19, 2024

The RR forecasted review of AutoZone is winding down

The RR forecasted review of AutoZone is winding down

July 11, 2024

We got a big CMO move: Think digital

We got a big CMO move: Think digital

June 9, 2024

Marketing dept restructuring will probably call for ad reviews

Marketing dept restructuring will probably call for ad reviews

June 6, 2024

Agra, Wellness, Army, Tourism + EVs: State RFPs

Agra, Wellness, Army, Tourism + EVs: State RFPs

May 31, 2024

Motorcycle Brand Wants More Respect Globally

May 30, 2024

17 ways to get into the car business

17 ways to get into the car business

May 2, 2024

2 more ways to get into the auto business

2 more ways to get into the auto business

May 2, 2024

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