Ring Us Today 
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
Steve’s breakdown: Did you know Energizer now owns 9 car-care brands now. And guess what? Nobody has any of the brands as clients. So give the folks at Energizer a...
Steve’s breakdown: Lyft has had a fickle past with ad agencies but maybe this latest round of cash might help them focus on a steady marketing partner relationship. Worth looking...
Steve’s breakdown: So does the Audi logo look like Jail Bars? That’s what I was going for. Don’t know if I got it. Anywho . . . If you don’t...
Steve’s breakdown: It is hitting the fan at Tesla. Elon Musk accused a worker of factory sabotage, there was a factory fire and, speaking of fires, did you see the video...
Steve’s breakdown: Burnett Collective is handling the review so make sure your credentials are up to date over there. WOOD CLIFF LAKE, NJ: Mini USA, a BMW-owned brand, confirmed that it launched...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
Steve’s breakdown: So Fiat Chrysler Automobiles has started just asking for bids for their media. They know what side of their bread gets buttered . . . Anyway, with all...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
Steve’s breakdown: So what are you doing about all this. WPP could be Car-less soon so some car companies might want to take a look over there. Now Daimler has put it’s...
Steve’s breakdown: Moving to a bigger & better place changes a person. We think it’ll also change Subaru. Their present campaign is fine and not worth changing but it’s execution and...
Steve’s breakdown: Shell’s Fitcar is on the lookout for a CMO. If you’ve used FitCar it’s probably through Jiffy Lube or Quaker State. The job description below actually hints at...
Steve’s breakdown: A client I worked on while at J. Walter Thompson in the ’80s could be leaving WPP. In fact, Ford has been with JWT For-Freaking-Ever!! (plus before “forever”...
Steve’s breakdown: What the SamHell is going on at Cadillac? Presidents don’t just up and leave a company leaving the newly hired CMO in a lurch. People are actually wondering if...
Steve’s breakdown: VW has said their global creative business is up for review and that they will be going through holding companies to find their match/matches. If you are part...
Steve’s breakdown: Federal-Mogul just got sold to Tenneco and the very old and tired agency relationship Federal has is ready for freshening. That’s your cue! Laura Soave at laura.soave@federalmogul.com is the SVP...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
When I first saw this spot it grabbed me with both hands. I was trying to guess which auto maker had the guts to air this campaign. I thought about...
Steve’s breakdown: Here we go again. The advertising confusion created by the former Cadillac CMO and his vision will be hard to replace and keep everyone happy. Frankly, brand loyalists don’t know...
Steve’s breakdown: R3 is handling Shell’s agency pitch so make sure your credentials are up to date over there. 646 416 8088 HOUSTON, TX: Oil and gas giant Shell has launched...
Steve’s breakdown: CarAdvise markets its mobile care service to Auto Shops, Car Dealerships, Insurance companies and many more. Then those companies offer CarAdvise to their customers. It would be a great...
Steve’s breakdown: The new owners of Formula 1 thought after 23 years it was time to change the logo (why?) so they just hired W&K cause, you know, Just Do...
Steve’s breakdown: AN ex-Apple exec is coming into this up-and-coming motorcycle racing client. Might as well hop on and take this account for a ride. Alec Marshall is the contact and new...
Steve’s breakdown: We love it when there’s real positive change at an advertiser. Take Bridgestone’s move into their new headquarters and extending local sports sponsorships for instance. We believe changes like...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans. ALL-ACCESS members receive 100% of our intelligence gathered content and advisory...
Steve’s breakdown: Congrats to Accenture Interactive on the Maserati win but all should keep an eye on this situation. Accenture is historically an accounting firm and we just don’t have a...
Steve’s breakdown: Jaguar Land Rover just parked a Porsche exec in the CMO chair. There hasn’t been a lot of movement of these account lately so this might be the time to get...
Steve’s breakdown: That’s the promise of Elon Musk regarding their new truck. Sounds like a challenge for any agency to deliver on. Start your engines!! PALO ALTO, CA: Tesla CEO...
Steve’s breakdown: TriHonda dealers is the client and the RFP process is in the early stages but you’ll have to move fast to get in on this media review. BTW:...
Steve’s breakdown: NASA is working with Uber on its flying taxi project but who’s handling communications? If I were you, I’d say “me”. Uber partnered with NASA on it its...
Steve’s breakdown: The changes keep coming over at Ford. This time it’s about Lincoln and their model names. And who knows, they may even come up with something new. Even...
Steve’s breakdown: On August 28th, our headline was “Start revving up your engines for this expected ad review“. We hope you were listening because then you’d already be in this...
Steve’s breakdown: Sometime when advertising reviews happen away from home, it a preview of things to come. Check out these stories, particularly Hyundai • Ikea has held meetings with agencies...
Steve’s breakdown: kirshenbaum bond has been slowly losing this account for months and BMW is not even sure the agency will defend the account. Anyway, if you’ve a contact at BMW,...
Steve’s breakdown: Four senior Ford executives are departing Ford as new CEO Jim Hackett continues to revamp the company’s top ranks including the hiring of Kumar Galhotra as CMO. Maybe you...
Steve’s breakdown: Bentley and Bugatti are to get new CEOs this winter. They both have US headquarters based in Virginia so you might want to start with those folks to get...
Steve’s breakdown: Kia is launching The Stinger” next year and there’s no word on who’s do the advertising. So if you have a contact over there, time to get on the...
Steve’s breakdown: Aston Martin is working on a new 66-story residential tower in Miami. G&G is the developer. Marek Reichman, Aston Martin’s chief creative officer, might be a good place to start, contact...