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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: The brief comprises digital strategy and CRM and there is no incumbent of if you’re in the car biz or, even better, work on Toyota, gives these guy a ring! EPSOM UK: Toyota is reviewing its UK digital agency requirements ahead of a competitive pitch. The Japanese car brand is looking for a shop […]
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Steve’s breakdown: The most hated campaign in the country will be getting a new CMO. Start making your plans now. DETROIT, MI: Tim Mahoney, longtime global chief marketing officer of Chevrolet, plans to retire. His departure, which was announced internally Thursday afternoon, becomes effective March 1. Mahoney, who also leads General Motors’ global marketing operations, has […]
Steve’s breakdown: Here’s a quick list of marketing positions you might want to check into. Maybe you know someone for a spot or maybe you’re looking for an excuse to call one of these companies. Job Vacancies Executive Director, Chief Marketing Officer Lenovo Chicago, IL Global Head (CMO) of Print Marketing HP Palo Alto, CA […]
Steve’s breakdown: Observatory International is handling the review so make sure your credentials are up to date over there. ATLANTA, GA: Porsche, the luxury car brand, has launched a global review of its advertising requirements as it looks to appoint a single agency to take charge of the brand. The Volkswagen Group-owned marque has contacted agencies […]
Steve’s breakdown: We suspect Nissan wants to wash its hands of this whole mess and that could spark some ad account changes. By the way, this “mess” includes Mitsubishi and Renault. (check out what Forbes is talking about) So when you add all the brands under those 3 car companies, there’s plenty to chose from because […]
Steve’s breakdown: The line is: Maserati seeks to reverse sales, profit slide after being treated ‘almost like a mass-market brand’ If you not the featured video, it is an ad from 2013 and that’s where they need to go back to. Automotive News MILAN, Italy & AUBURN HILLS, MI: Fiat Chrysler Automobiles’ slumping Maserati business is […]
Steve’s breakdown: Sometimes we just wonder what happened to an account. That’s the deal with Maaco and their almost perfect hashtag #Maacover. Maybe it way so perfect when they executed the campaign it got lost. Maybe they just need a #DoOver. Here’s the story the New York Times published when they launched #Maacover with so much […]
Steve’s breakdown: Fair is the company and The Burnett Collective is handling the pitch so make sure your creds are up to date over there. Good Luck! SANTA MONICA, CA: Upstart vehicle subscription brand Fair has launched an agency review as it prepares to go national and boost its marketing spending. The brand, whose investors include BMW, […]
Steve’s breakdown: We love it when we get a chance to give a hearty “congratulations” to someone who could give us a hearty account. So here’s a list you can start on today via the ANA. Association of National Advertisers (ANA) Names Board of Directors During its annual conference, ANA revealed a list of top […]
Steve’s breakdown: Bentley Motors is an account I won while at M&C Saatchi. They lost it and won it back in 2016 but the new CEO might want to shake things up. One of the ideas that helped my team win the account was to pool some of the dealership ad dollars to create a bigger […]
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Steve’s breakdown: I know what your thinking. Steve, Ford just did a whole big giant account review and gave the business to W&K. True but were Ford Ranger & Ford Bronco in the mix because they are both coming back! Having worked on Ford Trucks back in the day, I would jump at this possible […]
Steve’s breakdown: Sometimes I just can’t. I just can’t understand what some companies are thinking. Even though Uber has seemed to sober-up from the days before Dara Khosrowshahi, they bring in a Jim Beam marketer. Okay, so here we are. They can’t keep on airing the CEO talking about how they have changed. They’re eventually going […]
Steve’s breakdown: Former Rolls-Royce Motors Cars President is now VP of Marketing at Porsche. And not for nothin’, their AOR is not having a great year and it may be a great time take this client for a test drive. (did ya see what I did there?) ATLANTA, GA: Porsche announced today that Pedro Mota has been appointed […]
Steve’s breakdown: Here we go with this week’s additional exec shifts in marketing Zipcar Picks Up Head Marketer BOSTON, MA: The Zipcar carsharing network announced that Sherrill Kaplan has joined the company as vice president and head of marketing. Kaplan previously served as the vice president of digital marketing and innovation and Dunkin’ Brands, and […]
Steve’s breakdown: This list idea is a new thing we’re doing. Let us know if it’s saving you time or if you’d like these stories done individually as we’ve always done. Here’s today’s batch. • Chief Marketer Joins New York Life Michelle Bottomley has been appointed to the role of chief marketing officer at New […]
Steve’s breakdown: They say submissions are now closed but if you have the right stuff, I think they’ll be an opening. HENDON, VA: Audi of America has put its digital agency of record business out for review along with a separate search for its experiential work. Digital AOR incumbent AKQA has been invited to pitch. […]
Steve’s breaKdown: Here’s the Harley-Davidson plan: Rolls out expanded lineup of smaller bikes for international push for growth and for smaller urban retail stores and create a new digital strategy. There’s a lot in there for you to chose from. MOLWAUKEE, WI: Harley-Davidson CEO Matt Levatich on Monday rolled out an aggressive “more roads to Harley” growth […]
Steve’s breakdown: The Official Tire of the National Football League just hired 3 marketing executives that could shack-up Bridgestone’s ad agency roster. We say this because one of them comes from General Mills and is a Yale graduate??? NASHVILLE, TN: Bridgestone Americas has appointed three employees to leadership positions in the marketing organization supporting its tire business […]
Steve’s breakdown: Did you know Energizer now owns 9 car-care brands now. And guess what? Nobody has any of the brands as clients. So give the folks at Energizer a hardy “Congrats” and mention you actually know about those nine car-care brands and see how fast you’ll get a meeting. (You’ll have to act all sincere […]
Steve’s breakdown: Lyft has had a fickle past with ad agencies but maybe this latest round of cash might help them focus on a steady marketing partner relationship. Worth looking into. Melissa Waters at melissa@lyft.com is the marketing chief. SAN FRANCISCO, CA: Lyft has completed a $600 million funding round, the company said Wednesday. The new […]
Steve’s breakdown: So does the Audi logo look like Jail Bars? That’s what I was going for. Don’t know if I got it. Anywho . . . If you don’t think this shitshow will shake-up agency relationships around the Globe at Audi, you’re dreaming. Is everything the ex-CEO now tainted? Probably! Time to start sniffing […]
Steve’s breakdown: It is hitting the fan at Tesla. Elon Musk accused a worker of factory sabotage, there was a factory fire and, speaking of fires, did you see the video from actor Mary McCormack posted of her husband’s burning Tesla? It just caught fire for no apparent reason. This all makes things very complicated and […]
Steve’s breakdown: Burnett Collective is handling the review so make sure your credentials are up to date over there. WOOD CLIFF LAKE, NJ: Mini USA, a BMW-owned brand, confirmed that it launched a regional media review to be handled by the Burnett Collective. The review focuses on the retail communications of its 127 dealerships in America. A […]
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Steve’s breakdown: So Fiat Chrysler Automobiles has started just asking for bids for their media. They know what side of their bread gets buttered . . . Anyway, with all these car companies in media reviews, we believe there is going to be some smaller digital projects that will need to get done during these […]