Another Big Move in the Lux Car Biz

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Gasoline Brand’s Global Creative & Media Review

Steve’s breakdown: R3 is handling Shell’s agency pitch so make sure your credentials are up to date over there. 646 416 8088 HOUSTON, TX: Oil and gas giant Shell has launched...

Racing Series Account Lead

Steve’s breakdown: AN ex-Apple exec is coming into this up-and-coming motorcycle racing client. Might as well hop on and take this account for a ride. Alec Marshall is the contact and new...

Tire Lead

Steve’s breakdown: We love it when there’s real positive change at an advertiser. Take Bridgestone’s move into their new headquarters and extending local sports sponsorships for instance. We believe changes like...

Two Lux Brands get new CMO

Steve’s breakdown: Jaguar Land Rover just parked a Porsche exec in the CMO chair. There hasn’t been a lot of movement of these account lately so this might be the time to get...

Blow your mind clear out of your skull

Steve’s breakdown: That’s the promise of Elon Musk regarding their new truck. Sounds like a challenge for any agency to deliver on. Start your engines!! PALO ALTO, CA: Tesla CEO...

$40 million auto review

Steve’s breakdown: TriHonda dealers is the client and the RFP process is in the early stages but you’ll have to move fast to get in on this media review. BTW:...

Two Words: Flying Cars

Steve’s breakdown: NASA is working with Uber on its flying taxi project but who’s handling communications? If I were you, I’d say “me”. Uber partnered with NASA on it its...

Car company may move back to proper model names

Steve’s breakdown: The changes keep coming over at Ford. This time it’s about Lincoln and their model names. And who knows, they may even come up with something new. Even...

Ad reviews across the globe give clues to USA

Steve’s breakdown: Sometime when advertising reviews happen away from home, it a preview of things to come. Check out these stories, particularly Hyundai  • Ikea has held meetings with agencies...

BMW Launches Creative Agency Review

Steve’s breakdown: kirshenbaum bond has been slowly losing this account for months and BMW is not even sure the agency will defend the account. Anyway, if you’ve a contact at BMW,...

More shake-up at major auto company

Steve’s breakdown: Four senior Ford executives are departing Ford as new CEO Jim Hackett continues to revamp the company’s top ranks including the hiring of Kumar Galhotra as CMO. Maybe you...

Two Ultra Luxury Auto Brands to get new CEOs

Steve’s breakdown: Bentley and Bugatti are to get new CEOs this winter. They both have US headquarters based in Virginia so you might want to start with those folks to get...

This 167-mph lux-car has no AOR

Steve’s breakdown: Kia is launching The Stinger” next year and there’s no word on who’s do the advertising. So if you have a contact over there, time to get on the...

Automotive client gets marketing vet as CEO

Steve’s breakdown: We love it when CMOs become CEOs and that’s what just happened at JEGS Automotive. JEGS marketing is modest now but that will probably change with this ex-GNC CMO coming...

The birth of a new motorcycle brand with cash

Steve’s breakdown: Confederate Motorcycles & Zero Motorcycles are going to create Curtiss Motorcycles and they’re are abandoning the internal combustion engine for a battery-electric powertrain. No word on an agency pick as of yet....

30 year P&G Exec Joins the Car Biz

Steve’s breakdown: We’ve got a P&Ger coming to Hertz as the CMO. Hard to say what she will do but I bet it’ll be different! Check into it. ESTRO, FL:...

Launching a luxury car brand

Steve’s breakdown: Genesis is set to have its own dealerships and that, my friends, is the birth of a new auto ad account. Not sure who will be doing the work but...

Looks like a “As Seen on TV” lead

Steve’s breakdown: Turtle Wax & Scrub Daddy are partnering on a “versatile new sponge that delivers three levels of cleaning power in single scrubber”. Daren Herbert, the Chief Marketing Officer at Turtle Wax is...

Midwestern auto service company brings in 1st CMO

Steve’s breakdown: We love first CMOs because that means the company is getting serious about marketing. So give the guy a ring at 313-271-9300. ALLEN PARK, MI: Belle Tire Distributors Inc....

National brand runs into legal issues

Steve’s breakdown: Payless Car Rental has the BBB on their backs and the damage could be far worse than they deserve. If you know how that goes, you might want...

Polishing up an iconic brand

Steve’s breakdown: Looks like Ducati is going to have a new owner but before the sale VW might want to polish up brand. It’s worth a call to Laurence Kuykendall, the marketing...

Billion dollar client gets new CEO

Steve’s breakdown: Ford Motor Company is in the beginning stages of a “shake-up aimed at speeding up decision-making and improving operations.” There’s no doubt this will affect advertising agency relationships....

Zooming Upscale with new CMO

Steve’s breakdown: Mazda wants their new CMO to lead the upscale climb of the brand and it’s not going to be easy. I mean, here’s an entire company that hasn’t really...

California Car Company & their new CMO

Steve’s breakdown: Mazda has had one of those WPP cluster-you-know-what agencies running this business since 2010. Maybe the new guy will want to take a break and just have one...

Used Car Site in Review: Vroom

Steve’s breakdown: This one was announced in AdWeek so you’ll have to move fast if you want in! NEW YORK, NY: If you’re not yet familiar with Vroom, you almost...

Driving into review: BMW Mini

Steve’s breakdown: It’s true. They have not launched the review so the time to jump is now. Our friends at BSS&P are not defending so that good news for you...

Intel buys Mobileye

Steve’s breakdown: But what’s going to happen with the Mobileye brand? It might be up to car companies like BMW but we suspect Mobileye will be front-and-almost-center. Their line: Our...

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