Industry: Auto

In case you were looking for a car account . . .

Look what we found. A place you can get the latest news on any make of car. Enjoy!  Acura  Alfa Romeo  Alpina  Aston Martin  Audi  Bentley  Bertone  BMW  Brabus  Brilliance  Bugatti  Buick  BYD  Cadillac  Chevrolet  Chrysler  Citroen  Dacia  Datsun  Daihatsu  DeLorean  Dodge  DS  Ferrari  Fiat  Ford  Gumpert  GM  Holden  Honda  Hummer  Hyundai  Infiniti  Jaguar  Jeep […]

Giant Rebrand Leaked: Now what?

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Nice campaign idea – stupid tagline

Steve’s breakdown: We’re not buying this campaign. The idea is nice but the line “I’m a Ram” is stupid. No one calls themselves “A Brand”. Maybe just the brand like, I am Ford but A Ford. Just imagine if Jeep Cherokee did this . . . The client must have pushed this through but the […]

Like we said in January: The Fiat Peugeot Merger Spelt Global Review

Steve’s breakdown: The headline is “Auto giant Stellantis is seeking a new ad agency to handle its $2 billion global advertising business” and like we said back in January (See Below) it’s time to call headquarters if you are part of a big ol’ network. AUBURN HILL, MI & TURIN, Italy & PARIS, France & […]

We got a consultant run media review

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Our second Auto Lead of the day

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Stepping Stone to a Auto Client?

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A merger like this is made for a global media review

Steve’s breakdown: It can’t be denied, one of the many benefits to a merger like this is to consolidate costs/investments. And you know advertising is going to be one of them so buckle up and call headquarters cause all the big guys are going to be in this pitch. You don’t want to be left […]

Kia’s transformation and when we knew it was coming

Steve’s breakdown: We had a feeling this was on the horizon. (See post below) Don’t know if you could have been part of this rebrand but know we were On It! Here’s the full Press Release and if you like fireworks & drone shows, watch the video and join them on January 15th “to discover […]

Car account setting up for review

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Double Auto Lead in Marketing Turmoil

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E-Bike Launch You Might Be Interested In

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Worth a day to checkout Detroit

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Global Creative Agency Review

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Ford is about to do something really stupid: Someone please save them

Steve’s breakdown: You tell me what’s wrong with here. “Ford plans to unveil new Bronco — on O.J. Simpson’s birthday” That would be July 9th. I know that’s not a lot of time but come on Ford. All of the press is not going to be about the truck, it’s going to be about OJ […]

Something is rotten in the state of Volkswagen

Steve’s breakdown: I’m not a big fan of the new brand direction VW took with their “Drive Bigger” line. Obviously a nod to the early 60s print ad “Think Small” which was considered one of the best of the 20th century by AdAge. Even the shot of the earth in this commercial is reminiscent of […]

La nostra previsione era corretta sulla recensione della pubblicità Maserati

Steve’s breakdown: As we predicted when the Nike CMO came over to Maserati we just knew the account was going to change hands. And here we are. Folks, our Account Review Predictions should be a page you look at everyday. Please, if not for you, do it for me. Capisce? AUBURN HILS, MI & MODENA, […]

Social distancing sports should totally be on your hit list

Steve’s breakdown: With boating probably being one of the few sports that we’ll be able to enjoy this spring, adding Siren Marine to the hit list is a great idea. They have a new CMO and a new reality to take advantage of this season. NEWPORT, RI: Newport, Rhode Island-based Siren Marine has announced the […]

What’s Up at this Car Importer?

Steve’s breakdown: Jaguar Land Rover North America is the client and the CMO just up and left. Something doesn’t smell right here and we think it would be good timing to check in with the account. MAHWAH, NJ: Kim McCullough, Jaguar Land Rover’s vice president of marketing in North America since 2014, reportedly has left […]

Great client to get into the car biz: 160 locations

Steve’s breakdown: Byrider has a new CMO and here’s their narrative: “If you could just afford a car. (think used car) If someone would give you a chance. Owning a reliable car can make a world of difference. That’s why Byrider has been helping people overcome credit challenges and get into a quality vehicle for 30 […]

Harley Davidson & Why

Steve’s breakdown: I don’t know what’s going on at Harley-Davidson but it doesn’t seem to be stopping now that their COO has bailed. As you can see from our past reporting at the bottom of this page, their CEO is already gone and the stock has been down for some time. And not for nothin’, […]

Auto Review is On

Steve’s breakdown: MINI has called a global creative review which will be carried out over videoconferencing meeting during April. BMW procurement will be handling so get your stuff over there pronto! As for a contact, since Jung von Matt doesn’t have offices in the USA and that this review is a new project, I think […]

Digital Auto Account Review

Steve’s breakdown: Here we go Volkswagen Digital! You asked for it. WOLFSBURG, Germany &  HERNDON, VA: German car giant Volkswagen is reviewing its international digital marketing agency requirements. Tribal Worldwide, part of Omnicom’s DDB network, has held the VW digital account since launching in 2000 as a full-service digital shop. Campaign understands that the review […]

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