Industry: Auto

Has this ad agency closed of what?

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A getting into the auto biz lead

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There’s a opening at auto client

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Will Tesla Actually Start Advertising?

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Another reason to pitch this luxury car

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In November we said: Too much leadership movement not to check in with Goodyear

Steve’s breakdown: When you read a headline like that, you’re supposed to get on the horn and snag a meeting with the client. AKRON, OH: Goodyear Tire & Rubber Co has named Colle McVoy as its media and creative agency of record for its company-owned properties. The agency announced the news on social media, but declined […]

Boat Account with no Creative Chops

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VW Group To Put $2.6 Billion Global Media Account In Review

Steve’s breakdown: Here’s one to gear up for. We suspect they will be talking to the holding companies so if you’re part of one of those, call headquarters to get your place in the pitch. WORLDWIDE: German auto giant Volkswagen Group has confirmed it will conduct a global media agency review next year. The company […]

Too much leadership movement not to check in with these guys

Steve’s breakdown: Mike Dwyer ([email protected]) will serve as president of Goodyear’s North America Consumer business and Renee Radabaugh (Renee [email protected]) will take his place as VP of the North America Consumer Channels and Categories teams. AKRON, OH: The Goodyear Tire & Rubber Company named Mike Dwyer president of Goodyear’s North America Consumer business, effective immediately. […]

Luxury Car Creative Review

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BtoB Auto Lead

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There’s a Green Account for Your Agency in Boosting Fuel Economy

Steve’s breakdown: “The Biden administration wants automakers to raise gas mileage and cut tailpipe pollution between now and model year 2026” is the line but what does it mean new business wise. It means pitching green – green – green to auto and every industry who want to go green. This wave is not going […]

This is about a tire account

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In case you were looking for a car account . . .

Look what we found. A place you can get the latest news on any make of car. Enjoy!  Acura  Alfa Romeo  Alpina  Aston Martin  Audi  Bentley  Bertone  BMW  Brabus  Brilliance  Bugatti  Buick  BYD  Cadillac  Chevrolet  Chrysler  Citroen  Dacia  Datsun  Daihatsu  DeLorean  Dodge  DS  Ferrari  Fiat  Ford  Gumpert  GM  Holden  Honda  Hummer  Hyundai  Infiniti  Jaguar  Jeep […]

Giant Rebrand Leaked: Now what?

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Nice campaign idea – stupid tagline

Steve’s breakdown: We’re not buying this campaign. The idea is nice but the line “I’m a Ram” is stupid. No one calls themselves “A Brand”. Maybe just the brand like, I am Ford but A Ford. Just imagine if Jeep Cherokee did this . . . The client must have pushed this through but the […]

Like we said in January: The Fiat Peugeot Merger Spelt Global Review

Steve’s breakdown: The headline is “Auto giant Stellantis is seeking a new ad agency to handle its $2 billion global advertising business” and like we said back in January (See Below) it’s time to call headquarters if you are part of a big ol’ network. AUBURN HILL, MI & TURIN, Italy & PARIS, France & […]

We got a consultant run media review

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Our second Auto Lead of the day

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Stepping Stone to a Auto Client?

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A merger like this is made for a global media review

Steve’s breakdown: It can’t be denied, one of the many benefits to a merger like this is to consolidate costs/investments. And you know advertising is going to be one of them so buckle up and call headquarters cause all the big guys are going to be in this pitch. You don’t want to be left […]

Kia’s transformation and when we knew it was coming

Steve’s breakdown: We had a feeling this was on the horizon. (See post below) Don’t know if you could have been part of this rebrand but know we were On It! Here’s the full Press Release and if you like fireworks & drone shows, watch the video and join them on January 15th “to discover […]

Car account setting up for review

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Statewide electric vehicle education & marketing RFP

Steve’s breakdown: There’s not a lot of time on this one. December 21st but it’s a “Greenish” account and we all love those. The contact is Sherita Gibbs at [email protected] and 334 242 5356. State-of-Alabama-RFP MONTGOMERY, AL: The Alabama Dept. of Economic and Community Affairs is looking to hire a firm to develop a statewide […]

Will car company stick with agency after CMO upgrade?

Steve’s breakdown:“Rivian Names Former Aston Martin President As First Marketing Chief” is the headline but the real question is will they stick with Droga5? PLYMOUTH, MI: Electric vehicle manufacturer Rivian has hired an industry veteran as its first top marketing executive. Laura Schwab, 47, who recently left Aston Martin where she was president of the […]

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