Luxury Car Review

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Jeeps, Jeeps & more Jeeps client

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Car maker without CMO = Opportunity

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PR Review in the Auto Biz

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Agency guy takes over as CMO

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Luxury Auto Sure to Review Advertising

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Global Auto in Review

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Italian yacht account anyone?

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Look who’s looking for an Agency

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Toyota hunts for UK digital agency

Steve’s breakdown: The brief comprises digital strategy and CRM and there is no incumbent of if you’re in the car biz or, even better, work on Toyota, gives these guy a ring! EPSOM UK: Toyota is reviewing its UK digital agency requirements ahead of a competitive pitch. The Japanese car brand is looking for a shop […]

Lube Lead in North Carolina

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Used car retailer in Review

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If your team rides Harley-Davidsons . . .

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Will this development finally kill this campaign

Steve’s breakdown: The most hated campaign in the country will be getting a new CMO. Start making your plans now. DETROIT, MI: Tim Mahoney, longtime global chief marketing officer of Chevrolet, plans to retire. His departure, which was announced internally Thursday afternoon, becomes effective March 1. Mahoney, who also leads General Motors’ global marketing operations, has […]

Vacant Marketing Positions to look into

Steve’s breakdown: Here’s a quick list of marketing positions you might want to check into. Maybe you know someone for a spot or maybe you’re looking for an excuse to call one of these companies. Job Vacancies Executive Director, Chief Marketing Officer Lenovo Chicago, IL Global Head (CMO) of Print Marketing HP Palo Alto, CA […]

Lux Auto Global Review

Steve’s breakdown: Observatory International is handling the review so make sure your credentials are up to date over there. ATLANTA, GA: Porsche, the luxury car brand, has launched a global review of its advertising requirements as it looks to appoint a single agency to take charge of the brand. The Volkswagen Group-owned marque has contacted agencies […]

French Financial Misconduct? How many accounts involved?

Steve’s breakdown: We suspect Nissan wants to wash its hands of this whole mess and that could spark some ad account changes. By the way, this “mess” includes Mitsubishi and Renault. (check out what Forbes is talking about) So when you add all the brands under those 3 car companies, there’s plenty to chose from because […]

Lux Car Company has to turn it ALL around

Steve’s breakdown: The line is: Maserati seeks to reverse sales, profit slide after being treated ‘almost like a mass-market brand’ If you not the featured video, it is an ad from 2013 and that’s where they need to go back to. Automotive News MILAN, Italy & AUBURN HILLS, MI: Fiat Chrysler Automobiles’ slumping Maserati business is […]

Car Service in Review

Steve’s breakdown: Fair is the company and The Burnett Collective is handling the pitch so make sure your creds are up to date over there. Good Luck! SANTA MONICA, CA: Upstart vehicle subscription brand Fair has launched an agency review as it prepares to go national and boost its marketing spending. The brand, whose investors include BMW, […]

Say Congratulations! to these 12 Top Marketing Executives

Steve’s breakdown: We love it when we get a chance to give a hearty “congratulations” to someone who could give us a hearty account. So here’s a list you can start on today via the ANA. Association of National Advertisers (ANA) Names Board of Directors During its annual conference, ANA revealed a list of top […]

How I won this Ultra Luxury Account that now has a new CEO

Steve’s breakdown: Bentley Motors is an account I won while at M&C Saatchi. They lost it and won it back in 2016 but the new CEO might want to shake things up. One of the ideas that helped my team win the account was to pool some of the dealership ad dollars to create a bigger […]

Two Auto Brand Favorites Need to be Reintroduced

Steve’s breakdown: I know what your thinking. Steve, Ford just did a whole big giant account review and gave the business to W&K. True but were Ford Ranger & Ford Bronco in the mix because they are both coming back! Having worked on Ford Trucks back in the day, I would jump at this possible […]

Here’s a good idea: Put a booze hound behind the CMO wheel of a driving client

Steve’s breakdown: Sometimes I just can’t. I just can’t understand what some companies are thinking. Even though Uber has seemed to sober-up from the days before Dara Khosrowshahi, they bring in a Jim Beam marketer. Okay, so here we are. They can’t keep on airing the CEO talking about how they have changed. They’re eventually going […]

Luxury Auto Lead

Steve’s breakdown: Former Rolls-Royce Motors Cars President is now VP of Marketing at Porsche. And not for nothin’, their AOR is not having a great year and it may be a great time take this client for a test drive. (did ya see what I did there?) ATLANTA, GA: Porsche announced today that Pedro Mota has been appointed […]

6 new CMOs you might want to pitch

Steve’s breakdown: Here we go with this week’s additional exec shifts in marketing Zipcar Picks Up Head Marketer BOSTON, MA: The Zipcar carsharing network announced that Sherrill Kaplan has joined the company as vice president and head of marketing. Kaplan previously served as the vice president of digital marketing and innovation and Dunkin’ Brands, and […]

4 New CMOs you’d probably want to pitch

Steve’s breakdown: This list idea is a new thing we’re doing. Let us know if it’s saving you time or if you’d like these stories done individually as we’ve always done. Here’s today’s batch. • Chief Marketer Joins New York Life Michelle Bottomley has been appointed to the role of chief marketing officer at New […]

Digital Agency Review at Audi

Steve’s breakdown: They say submissions are now closed but if you have the right stuff, I think they’ll be an opening. HENDON, VA: Audi of America has put its digital agency of record business out for review along with a separate search for its experiential work. Digital AOR incumbent AKQA has been invited to pitch. […]

Chance to go international with an American Icon

Steve’s breaKdown: Here’s the Harley-Davidson plan: Rolls out expanded lineup of smaller bikes for international push for growth and for smaller urban retail stores and create a new digital strategy. There’s a lot in there for you to chose from. MOLWAUKEE, WI: Harley-Davidson CEO Matt Levatich on Monday rolled out an aggressive “more roads to Harley” growth […]

Coming in for a pitstop with 3 new marketing execs

Steve’s breakdown: The Official Tire of the National Football League just hired 3 marketing executives that could shack-up Bridgestone’s ad agency roster. We say this because one of them comes from General Mills and is a Yale graduate??? NASHVILLE, TN: Bridgestone Americas has appointed three employees to leadership positions in the marketing organization supporting its tire business […]

There’s a car care account right under your nose that nobody is pitching

Steve’s breakdown: Did you know Energizer now owns 9 car-care brands now. And guess what? Nobody has any of the brands as clients. So give the folks at Energizer a hardy “Congrats” and mention you actually know about those nine car-care brands and see how fast you’ll get a meeting. (You’ll have to act all sincere […]

Opportunity #2 to get in the Car business

Steve’s breakdown: It is hitting the fan at Tesla. Elon Musk accused a worker of factory sabotage, there was a factory fire and, speaking of fires, did you see the video from actor Mary McCormack posted of her husband’s burning Tesla? It just caught fire for no apparent reason. This all makes things very complicated and […]

BMW’s Mini USA Launches Regional Review

Steve’s breakdown: Burnett Collective is handling the review so make sure your credentials are up to date over there. WOOD CLIFF LAKE, NJ: Mini USA, a BMW-owned brand, confirmed that it launched a regional media review to be handled by the Burnett Collective. The review focuses on the retail communications of its 127 dealerships in America. A […]

How does a small shop get some car action with all these reviews going on?

Steve’s breakdown: So Fiat Chrysler Automobiles has started just asking for bids for their media. They know what side of their bread gets buttered . . . Anyway, with all these car companies in media reviews, we believe there is going to be some smaller digital projects that will need to get done during these […]

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