Two Lux Brands get new CMO

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Blow your mind clear out of your skull

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$40 million auto review

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Two Words: Flying Cars

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Car company may move back to proper model names

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Ad reviews across the globe give clues to USA

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BMW Launches Creative Agency Review

Steve’s breakdown: kirshenbaum bond has been slowly losing this account for months and BMW is not even sure the agency will defend the account. Anyway, if you’ve a contact at BMW,...

More shake-up at major auto company

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Two Ultra Luxury Auto Brands to get new CEOs

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This 167-mph lux-car has no AOR

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Automotive client gets marketing vet as CEO

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The birth of a new motorcycle brand with cash

Steve’s breakdown: Confederate Motorcycles & Zero Motorcycles are going to create Curtiss Motorcycles and they’re are abandoning the internal combustion engine for a battery-electric powertrain. No word on an agency pick as of yet....

30 year P&G Exec Joins the Car Biz

Steve’s breakdown: We’ve got a P&Ger coming to Hertz as the CMO. Hard to say what she will do but I bet it’ll be different! Check into it. ESTRO, FL:...

Launching a luxury car brand

Steve’s breakdown: Genesis is set to have its own dealerships and that, my friends, is the birth of a new auto ad account. Not sure who will be doing the work but...

Looks like a “As Seen on TV” lead

Steve’s breakdown: Turtle Wax & Scrub Daddy are partnering on a “versatile new sponge that delivers three levels of cleaning power in single scrubber”. Daren Herbert, the Chief Marketing Officer at Turtle Wax is...

Midwestern auto service company brings in 1st CMO

Steve’s breakdown: We love first CMOs because that means the company is getting serious about marketing. So give the guy a ring at 313-271-9300. ALLEN PARK, MI: Belle Tire Distributors Inc....

National brand runs into legal issues

Steve’s breakdown: Payless Car Rental has the BBB on their backs and the damage could be far worse than they deserve. If you know how that goes, you might want...

Polishing up an iconic brand

Steve’s breakdown: Looks like Ducati is going to have a new owner but before the sale VW might want to polish up brand. It’s worth a call to Laurence Kuykendall, the marketing...

Billion dollar client gets new CEO

Steve’s breakdown: Ford Motor Company is in the beginning stages of a “shake-up aimed at speeding up decision-making and improving operations.” There’s no doubt this will affect advertising agency relationships....

Zooming Upscale with new CMO

Steve’s breakdown: Mazda wants their new CMO to lead the upscale climb of the brand and it’s not going to be easy. I mean, here’s an entire company that hasn’t really...

California Car Company & their new CMO

Steve’s breakdown: Mazda has had one of those WPP cluster-you-know-what agencies running this business since 2010. Maybe the new guy will want to take a break and just have one...

Used Car Site in Review: Vroom

Steve’s breakdown: This one was announced in AdWeek so you’ll have to move fast if you want in! NEW YORK, NY: If you’re not yet familiar with Vroom, you almost...

Driving into review: BMW Mini

Steve’s breakdown: It’s true. They have not launched the review so the time to jump is now. Our friends at BSS&P are not defending so that good news for you...

Intel buys Mobileye

Steve’s breakdown: But what’s going to happen with the Mobileye brand? It might be up to car companies like BMW but we suspect Mobileye will be front-and-almost-center. Their line: Our...

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