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Steve’s breakdown: If you look at all the press about this guy it all boils down to this: Global Digital (think Mobility) Communications. If that’s your bag, give Musa a...
Steve’s breakdown: To help wrap your head around this brand and what they will be doing, think ACDelco which is a $3 million account. Frederick Toney is the president of Global Ford...
Steve’s breakdown: It’s at CarSaver. Here are the players: Sean Wolfington and Chad Collier are co-founders/co-CEOs. J. Michael Wynns is the CMO & CPO and Hal Logan is the COO. (800) 217-4800 990 Biscayne...
Steve’s breakdown: That’s right, the Demon is back but who’s doing the advertising. I hope it’s not the “company” that did the featured video . . . BTW: It’s not...
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Steve’s breakdown: What we mean is Waymo is now an independent company and John Krafcik is the CEO. They are clearly having some communications issues because they are very adamant about...
Steve’s breakdown: After 2 years of falling stocks, you can bet there will be big changes at Hertz. That could include a new agency relationship. ESTERO, FL: Hertz Global Holdings Inc.,...
Steve’s breakdown: Over two years ago, Cars.com was bought and now they are just getting their marketing ducks in-a-row. Sounds like a good time to strike!! CHICAGO, IL: Cars.com announced today...
Steve’s breakdown: That’s Elon Musk’s plan with the Tesla/SolarCity merger. Since he owns about 20% of both, we think the merger will happen as well as his sales plan. Worth...
Steve’s breakdown: Quick hint, the Avenir strategy is likely to mirror the highly successful Denali nameplate of the automaker’s GMC truck brand which has enabled its pickups and SUVs to...
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Steve’s breakdown: This is a big score for Uber and we suspect the new guy is going make his mark very quickly. Jump on aboard now! BTW: They do not...
Steve’s breakdown: Back in April we told y’all we thought either GMC or Buick would go into review. We hope you jumped on it cause here’re go! From the client...
Steve’s breakdown: Lots of changes in the marketing arm of NASCAR so if you’re a big fan (and you kinda have to be to work on this business), now’s the time...