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Steve’s breakdown: A client I worked on while at J. Walter Thompson in the ’80s could be leaving WPP. In fact, Ford has been with JWT For-Freaking-Ever!! (plus before “forever”...
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When I first saw this spot it grabbed me with both hands. I was trying to guess which auto maker had the guts to air this campaign. I thought about...
Steve’s breakdown: Here we go again. The advertising confusion created by the former Cadillac CMO and his vision will be hard to replace and keep everyone happy. Frankly, brand loyalists don’t know...
Steve’s breakdown: R3 is handling Shell’s agency pitch so make sure your credentials are up to date over there. 646 416 8088 HOUSTON, TX: Oil and gas giant Shell has launched...
Steve’s breakdown: CarAdvise markets its mobile care service to Auto Shops, Car Dealerships, Insurance companies and many more. Then those companies offer CarAdvise to their customers. It would be a great...
Steve’s breakdown: The new owners of Formula 1 thought after 23 years it was time to change the logo (why?) so they just hired W&K cause, you know, Just Do...
Steve’s breakdown: AN ex-Apple exec is coming into this up-and-coming motorcycle racing client. Might as well hop on and take this account for a ride. Alec Marshall is the contact and new...
Steve’s breakdown: We love it when there’s real positive change at an advertiser. Take Bridgestone’s move into their new headquarters and extending local sports sponsorships for instance. We believe changes like...
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Steve’s breakdown: Congrats to Accenture Interactive on the Maserati win but all should keep an eye on this situation. Accenture is historically an accounting firm and we just don’t have a...
Steve’s breakdown: Jaguar Land Rover just parked a Porsche exec in the CMO chair. There hasn’t been a lot of movement of these account lately so this might be the time to get...
Steve’s breakdown: That’s the promise of Elon Musk regarding their new truck. Sounds like a challenge for any agency to deliver on. Start your engines!! PALO ALTO, CA: Tesla CEO...
Steve’s breakdown: TriHonda dealers is the client and the RFP process is in the early stages but you’ll have to move fast to get in on this media review. BTW:...
Steve’s breakdown: NASA is working with Uber on its flying taxi project but who’s handling communications? If I were you, I’d say “me”. Uber partnered with NASA on it its...
Steve’s breakdown: The changes keep coming over at Ford. This time it’s about Lincoln and their model names. And who knows, they may even come up with something new. Even...
Steve’s breakdown: On August 28th, our headline was “Start revving up your engines for this expected ad review“. We hope you were listening because then you’d already be in this...
Steve’s breakdown: Sometime when advertising reviews happen away from home, it a preview of things to come. Check out these stories, particularly Hyundai • Ikea has held meetings with agencies...
Steve’s breakdown: kirshenbaum bond has been slowly losing this account for months and BMW is not even sure the agency will defend the account. Anyway, if you’ve a contact at BMW,...
Steve’s breakdown: Four senior Ford executives are departing Ford as new CEO Jim Hackett continues to revamp the company’s top ranks including the hiring of Kumar Galhotra as CMO. Maybe you...
Steve’s breakdown: Bentley and Bugatti are to get new CEOs this winter. They both have US headquarters based in Virginia so you might want to start with those folks to get...
Steve’s breakdown: Kia is launching The Stinger” next year and there’s no word on who’s do the advertising. So if you have a contact over there, time to get on the...
Steve’s breakdown: Aston Martin is working on a new 66-story residential tower in Miami. G&G is the developer. Marek Reichman, Aston Martin’s chief creative officer, might be a good place to start, contact...
Steve’s breakdown: If you haven’t called Camping World yet, we have another reason to. They just purchased another company, Cooper’s RV Center. This is the 5th purchase by Camping World and...
Steve’s breakdown: We love it when CMOs become CEOs and that’s what just happened at JEGS Automotive. JEGS marketing is modest now but that will probably change with this ex-GNC CMO coming...
Steve’s breakdown: Confederate Motorcycles & Zero Motorcycles are going to create Curtiss Motorcycles and they’re are abandoning the internal combustion engine for a battery-electric powertrain. No word on an agency pick as of yet....
Steve’s breakdown: We’ve got a P&Ger coming to Hertz as the CMO. Hard to say what she will do but I bet it’ll be different! Check into it. ESTRO, FL:...
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Steve’s breakdown: We’re thinking the “Earning & Chilling” campaign that’s running for Uber is going to be “reviewed” as soon as the new CEO settles in. Keep an eye on them....
Steve’s breakdown: Ultra-Luxury brand are pairing up to offer one-time deals and we are sure these companies would love to hear your ideas for the next grand coupling. Make this...
Steve’s breakdown: Genesis is set to have its own dealerships and that, my friends, is the birth of a new auto ad account. Not sure who will be doing the work but...
Steve’s breakdown: Seems there’s 8 million people out there with motorcycle licenses who don’t have a motorcycle. Harley is going to try to wake these people up but any motorcycle company...
Steve’s breakdown: Turtle Wax & Scrub Daddy are partnering on a “versatile new sponge that delivers three levels of cleaning power in single scrubber”. Daren Herbert, the Chief Marketing Officer at Turtle Wax is...
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Steve’s breakdown: Mitsubishi is in talks with TBWA\Chiat\Day and other agencies after dropping 180LA. Is there still time to participate? You’re going to have to call and find if your agency...
Steve’s breakdown: We love first CMOs because that means the company is getting serious about marketing. So give the guy a ring at 313-271-9300. ALLEN PARK, MI: Belle Tire Distributors Inc....
Steve’s breakdown: Payless Car Rental has the BBB on their backs and the damage could be far worse than they deserve. If you know how that goes, you might want...
Steve’s breakdown: Looks like Ducati is going to have a new owner but before the sale VW might want to polish up brand. It’s worth a call to Laurence Kuykendall, the marketing...
Steve’s breakdown: Ford Motor Company is in the beginning stages of a “shake-up aimed at speeding up decision-making and improving operations.” There’s no doubt this will affect advertising agency relationships....
Steve’s breakdown: GM is on the road to sustainable natural rubber tires and you “green” agencies out there should give them a hearty “Hear, hear!” with some concept ideas. You know...
Steve’s breakdown: It’s alway a good idea to check in on new agency/client relationships after 1 year. We all know that’s when a lot of accounts cut the cord and...