All agencies are on call at giant advertiser

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Steve's breakdown: GM. 1st Global CMO sine 2012. If you have a contact there, now's the best time to call for 7 years. The former McDonald’s CMO had been serving...

PR Review in the Auto Biz

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Steve's breakdown: Ashley Leduc, Zipcar’s corporate communications manager is handling the review The Boston-based company does not have an incumbent agency so it's open season BOSTON, MA: Car-sharing company Zipcar...

Agency guy takes over as CMO

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Steve's breakdown: We love it when an ex-agency executive takes over marketing on the client side. They tend to want to do things their way which means picking their own...

Luxury Auto Sure to Review Advertising

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Steve's breakdown: With a 20% drop in sales, Maserati's new COO is sure to be taking a very close look at advertising considering his background at Nike. AUBURN HILLS, MI:...

We found the angle to get you this boat account

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Steve's breakdown: In an interview with Boating Industry, Mercury Marine's CMO said the company’s efforts to move away from functional marketing messaging, i.e., features and specs, to storytelling is happening....

Global Auto in Review

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Steve's breakdown: Not sure who the ultimate contaxt is but you might want to try Ms. Tristan Panasik at Tristan.Panasik@bmwna.com. She's the Digital Communications Manager for MINI USA WOODCLIFF LAKE,...

A jettisoned CMO may have left an opening

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Steve's breakdown: So there no more CMO job at Lyft which means the winds of change could still be blowing. Check it out with these two. Heather Freeland, formerly Facebook’s...

Italian yacht account anyone?

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Steve's breakdown: The headline is: Mondomarine reveals new Classic line inspired by Ferrari and Lamborghini Gran Turismo. Luca Dini: "our target was an evolution, yes, but without distorting the original...

The winds of change are sweeping this auto account

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Steve's breakdown: There will be new leadership at Audi and considering the 21% fall in sales lately, there's probably renewed motivation to look into advertising. HENDON, VA: After less than...

Look who’s looking for an Agency

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Steve's breakdown: Tire manufacturer Michelin is putting its PR AOR account in North America up for review which would make it a good time to ask about their advertising account....

Toyota hunts for UK digital agency

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Steve's breakdown: The brief comprises digital strategy and CRM and there is no incumbent of if you're in the car biz or, even better, work on Toyota, gives these guy...

Lube Lead in North Carolina

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https://www.youtube.com/watch?v=gsRB-o6MFIc Steve's breakdown: When chains merge, there rebranding with to be done. In fact, we believe they will join a complete advertising overhaul. CHARLOTTE, NC: Take 5 Oil Change, one of...

$3 million car service client is in review

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https://www.youtube.com/watch?v=P3S2tWy0d5Q Steve's breakdown: You're going to have to jump on this one if you want in. Sherrill Kaplan is leading the review and she's at skaplan@zipcar.com BOSTON, MA: Auto-sharing company Zipcar is seeking...

Used car retailer in Review

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https://www.youtube.com/watch?v=b-Mtlgxdlv8 Steve's breakdown: Look like this review has already started so if you have a contact over at CarMax, get on that horn. Or just try his guy, Mr. James (Jim)...

One brand didn’t perform in the vortex: Save It

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Steve's breakdown: The Splash brand didn't have a good time of it in this cold weather as you can see by this picture of their frozen antifreeze in Iowa. It got 1,850,744 views on Reddit...

Help find a CMO and win an autoservice client

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https://www.youtube.com/watch?v=ti3tHnoLA9s Steve's breakdown: Jiffy Lube is on the lookout for a CMO. There are two reasons we report on this kind of stuff. 1) The job description below makes for...

If your team rides Harley-Davidsons . . .

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Steve's breakdown: . . . you need to tell the client because they are close to choosing an ad agency! Seriously, if you have more than two people riding Harleys...

Global digital strategy lead in the Auto Biz

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Steve's breakdown: I don't see them changing lead agencies but there may very well be opportunity in all the things the new CMO, Kimberley Gardiner, is into. What's that? "delivering...

Will this development finally kill this campaign

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https://www.youtube.com/watch?v=YOrrbT7xgIc Steve's breakdown: The most hated campaign in the country will be getting a new CMO. Start making your plans now. DETROIT, MI: Tim Mahoney, longtime global chief marketing officer of...

Vacant Marketing Positions to look into

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Steve's breakdown: Here's a quick list of marketing positions you might want to check into. Maybe you know someone for a spot or maybe you're looking for an excuse to...

Lux Auto Global Review

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https://www.youtube.com/watch?v=x4xJ-4piQxI Steve's breakdown: Observatory International is handling the review so make sure your credentials are up to date over there. ATLANTA, GA: Porsche, the luxury car brand, has launched a global...

Lux Car Company has to turn it ALL around

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https://www.youtube.com/watch?v=5EuamhdbKzQ Steve's breakdown: The line is: Maserati seeks to reverse sales, profit slide after being treated 'almost like a mass-market brand' If you not the featured video, it is an ad...

Car Service in Review

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https://www.youtube.com/watch?v=0Bm2ooPWrcE Steve's breakdown: Fair is the company and The Burnett Collective is handling the pitch so make sure your creds are up to date over there. Good Luck! SANTA MONICA, CA:...

Two Auto Brand Favorites Need to be Reintroduced

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https://www.youtube.com/watch?v=gR84m4Dwmiw Steve's breakdown: I know what your thinking. Steve, Ford just did a whole big giant account review and gave the business to W&K. True but were Ford Ranger &...

Luxury Auto Lead

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Steve's breakdown: Former Rolls-Royce Motors Cars President is now VP of Marketing at Porsche. And not for nothin', their AOR is not having a great year and it may be a great...

6 new CMOs you might want to pitch

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Steve's breakdown: Here we go with this week's additional exec shifts in marketing Zipcar Picks Up Head Marketer BOSTON, MA: The Zipcar carsharing network announced that Sherrill Kaplan has joined...

4 New CMOs you’d probably want to pitch

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Steve's breakdown: This list idea is a new thing we're doing. Let us know if it's saving you time or if you'd like these stories done individually as we've always...

Digital Agency Review at Audi

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Steve's breakdown: They say submissions are now closed but if you have the right stuff, I think they'll be an opening. HENDON, VA: Audi of America has put its digital...

Chance to go international with an American Icon

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Steve's breaKdown: Here's the Harley-Davidson plan: Rolls out expanded lineup of smaller bikes for international push for growth and for smaller urban retail stores and create a new digital strategy. There's a...

Coming in for a pitstop with 3 new marketing execs

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Steve's breakdown: The Official Tire of the National Football League just hired 3 marketing executives that could shack-up Bridgestone's ad agency roster. We say this because one of them comes from...

Opportunity #2 to get in the Car business

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Steve's breakdown: It is hitting the fan at Tesla. Elon Musk accused a worker of factory sabotage, there was a factory fire and, speaking of fires, did you see the video...

BMW’s Mini USA Launches Regional Review

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Steve's breakdown: Burnett Collective is handling the review so make sure your credentials are up to date over there. WOOD CLIFF LAKE, NJ: Mini USA, a BMW-owned brand, confirmed that it launched...

9 figure car accout is just driving around

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https://www.youtube.com/watch?v=72pzPVutQMI Steve's breakdown: 72andSunny just bailed on Infiniti so they could pursue bigger and better car accounts. Good luck with that but in the meantime, Infiniti needs an agency. FRANKLIN, TN: Just under one year after...

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