Industry: Auto

Global Creative Agency Review

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Ford is about to do something really stupid: Someone please save them

Steve’s breakdown: You tell me what’s wrong with here. “Ford plans to unveil new Bronco — on O.J. Simpson’s birthday” That would be July 9th. I know that’s not a lot of time but come on Ford. All of the press is not going to be about the truck, it’s going to be about OJ […]

Something is rotten in the state of Volkswagen

Steve’s breakdown: I’m not a big fan of the new brand direction VW took with their “Drive Bigger” line. Obviously a nod to the early 60s print ad “Think Small” which was considered one of the best of the 20th century by AdAge. Even the shot of the earth in this commercial is reminiscent of […]

La nostra previsione era corretta sulla recensione della pubblicità Maserati

Steve’s breakdown: As we predicted when the Nike CMO came over to Maserati we just knew the account was going to change hands. And here we are. Folks, our Account Review Predictions should be a page you look at everyday. Please, if not for you, do it for me. Capisce? AUBURN HILS, MI & MODENA, […]

What’s Up at this Car Importer?

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Harley Davidson & Why

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Auto Review is On

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Digital Auto Account Review

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A client like this couldn’t not be fun!

Steve’s breakdown: We’re talking about Lazydays RV, the RV authority. Okay, the tagline could use some help but come on, an RV client? Tom Peterson is the new contact. TAMPA, FL: Lazydays, The RV Authority, announces that Tom Peterson has joined the Company as its Chief Marketing Officer (CMO). Mr. Peterson joins Lazydays from Youfit Health Clubs, where […]

Luxury auto maker is taking a new direction & the 2nd piece is in place: You the 3rd?

Steve’s breakdown: The first piece was the new CEO & now Genesis Motors has a new CMO and she says “I have created a project repertoire heavily grounded in the creative community, speaking out through music, film, art and social media/digital media. Social media marketing is often confused with social media posting. I create large […]

So they kill the Beatle and then steal it’s Clio Award Winning commercial

Steve’s breakdown: This one’s from the Not For Nothin’ file of Ratti Report! Unbelievable! They kill the Beatle with the song “Let It Be” from the Beatles and then steal the Clio Award Winning spot concept for the original Beatle titled “Snow Plow Driver” for a commercial called “Monster Truck Driver” for Arteon. What happened […]

Sales guy takes over marketing: Maybe a call is in order

Steve’s breakdown:As we all know the difference between sale & marketing are mile apart so maybe, just maybe, the new guy would be open to some ideas. Give them away for free, it’s one way to get in the car biz. HERNDON, VA: Volkswagen of America is elevating Duncan Movassaghi to executive vice president, sales […]

CMO is OUT: What’s next for this iconic car company?

https://www.jaguarlandrover.com/ Steve’s breakdown: There’s quite a story going on over at Jaguar and it may be a good time to introduce the agency. Read on . . . WHITLEY, UK: Jaguar Land Rover is on the hunt for a new marketing boss after Fiona Pargeter announced she was leaving the role less than two years after […]

Luxury Car Review

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Jeeps, Jeeps & more Jeeps client

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Car maker without CMO = Opportunity

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PR Review in the Auto Biz

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Agency guy takes over as CMO

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Luxury Auto Sure to Review Advertising

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Global Auto in Review

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Italian yacht account anyone?

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Look who’s looking for an Agency

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Toyota hunts for UK digital agency

Steve’s breakdown: The brief comprises digital strategy and CRM and there is no incumbent of if you’re in the car biz or, even better, work on Toyota, gives these guy a ring! EPSOM UK: Toyota is reviewing its UK digital agency requirements ahead of a competitive pitch. The Japanese car brand is looking for a shop […]

Lube Lead in North Carolina

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