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Industry: Auto – Ratti Report Industry: Auto
VW Group To Put $2.6 Billion Global Media Account In Review

VW Group To Put $2.6 Billion Global Media Account In Review

Steve’s breakdown: Here’s one to gear up for. We suspect they will be talking to the holding companies so if you’re part of one of those, call headquarters to get your place in the pitch. WORLDWIDE: German auto giant Volkswagen Group has confirmed it will conduct a global media agency review next year. The company […]
Luxury Car Creative Review

Luxury Car Creative Review

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BtoB Auto Lead

BtoB Auto Lead

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There’s a Green Account for Your Agency in Boosting Fuel Economy

There’s a Green Account for Your Agency in Boosting Fuel Economy

Steve’s breakdown: “The Biden administration wants automakers to raise gas mileage and cut tailpipe pollution between now and model year 2026” is the line but what does it mean new business wise. It means pitching green – green – green to auto and every industry who want to go green. This wave is not going […]
This is about a tire account

This is about a tire account

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In case you were looking for a car account . . .

In case you were looking for a car account . . .

Look what we found. A place you can get the latest news on any make of car. Enjoy!  Acura  Alfa Romeo  Alpina  Aston Martin  Audi  Bentley  Bertone  BMW  Brabus  Brilliance  Bugatti  Buick  BYD  Cadillac  Chevrolet  Chrysler  Citroen  Dacia  Datsun  Daihatsu  DeLorean  Dodge  DS  Ferrari  Fiat  Ford  Gumpert  GM  Holden  Honda  Hummer  Hyundai  Infiniti  Jaguar  Jeep […]
Giant Rebrand Leaked: Now what?

Giant Rebrand Leaked: Now what?

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Nice campaign idea – stupid tagline

Nice campaign idea – stupid tagline

Steve’s breakdown: We’re not buying this campaign. The idea is nice but the line “I’m a Ram” is stupid. No one calls themselves “A Brand”. Maybe just the brand like, I am Ford but A Ford. Just imagine if Jeep Cherokee did this . . . The client must have pushed this through but the […]
Like we said in January: The Fiat Peugeot Merger Spelt Global Review

Like we said in January: The Fiat Peugeot Merger Spelt Global Review

Steve’s breakdown: The headline is “Auto giant Stellantis is seeking a new ad agency to handle its $2 billion global advertising business” and like we said back in January (See Below) it’s time to call headquarters if you are part of a big ol’ network. AUBURN HILL, MI & TURIN, Italy & PARIS, France & […]
We got a consultant run media review

We got a consultant run media review

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Our second Auto Lead of the day

Our second Auto Lead of the day

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Stepping Stone to a Auto Client?

Stepping Stone to a Auto Client?

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A merger like this is made for a global media review

A merger like this is made for a global media review

Steve’s breakdown: It can’t be denied, one of the many benefits to a merger like this is to consolidate costs/investments. And you know advertising is going to be one of them so buckle up and call headquarters cause all the big guys are going to be in this pitch. You don’t want to be left […]
Kia’s transformation and when we knew it was coming

Kia’s transformation and when we knew it was coming

Steve’s breakdown: We had a feeling this was on the horizon. (See post below) Don’t know if you could have been part of this rebrand but know we were On It! Here’s the full Press Release and if you like fireworks & drone shows, watch the video and join them on January 15th “to discover […]
Car account setting up for review

Car account setting up for review

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Double Auto Lead in Marketing Turmoil

Double Auto Lead in Marketing Turmoil

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E-Bike Launch You Might Be Interested In

E-Bike Launch You Might Be Interested In

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Worth a day to checkout Detroit

Worth a day to checkout Detroit

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