Industry: Auto

Home Industry: Auto
There’s a Green Account for Your Agency in Boosting Fuel Economy

There’s a Green Account for Your Agency in Boosting Fuel Economy

Steve’s breakdown: “The Biden administration wants automakers to raise gas mileage and cut tailpipe pollution between now and model year 2026” is the line but what does it mean new business wise. It means pitching green – green – green to auto and every industry who want to go green. This wave is not going […]
This is about a tire account

This is about a tire account

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In case you were looking for a car account . . .

In case you were looking for a car account . . .

Look what we found. A place you can get the latest news on any make of car. Enjoy!  Acura  Alfa Romeo  Alpina  Aston Martin  Audi  Bentley  Bertone  BMW  Brabus  Brilliance  Bugatti  Buick  BYD  Cadillac  Chevrolet  Chrysler  Citroen  Dacia  Datsun  Daihatsu  DeLorean  Dodge  DS  Ferrari  Fiat  Ford  Gumpert  GM  Holden  Honda  Hummer  Hyundai  Infiniti  Jaguar  Jeep […]
Giant Rebrand Leaked: Now what?

Giant Rebrand Leaked: Now what?

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Nice campaign idea – stupid tagline

Nice campaign idea – stupid tagline

Steve’s breakdown: We’re not buying this campaign. The idea is nice but the line “I’m a Ram” is stupid. No one calls themselves “A Brand”. Maybe just the brand like, I am Ford but A Ford. Just imagine if Jeep Cherokee did this . . . The client must have pushed this through but the […]
Like we said in January: The Fiat Peugeot Merger Spelt Global Review

Like we said in January: The Fiat Peugeot Merger Spelt Global Review

Steve’s breakdown: The headline is “Auto giant Stellantis is seeking a new ad agency to handle its $2 billion global advertising business” and like we said back in January (See Below) it’s time to call headquarters if you are part of a big ol’ network. AUBURN HILL, MI & TURIN, Italy & PARIS, France & […]
We got a consultant run media review

We got a consultant run media review

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Our second Auto Lead of the day

Our second Auto Lead of the day

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Stepping Stone to a Auto Client?

Stepping Stone to a Auto Client?

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A merger like this is made for a global media review

A merger like this is made for a global media review

Steve’s breakdown: It can’t be denied, one of the many benefits to a merger like this is to consolidate costs/investments. And you know advertising is going to be one of them so buckle up and call headquarters cause all the big guys are going to be in this pitch. You don’t want to be left […]
Kia’s transformation and when we knew it was coming

Kia’s transformation and when we knew it was coming

Steve’s breakdown: We had a feeling this was on the horizon. (See post below) Don’t know if you could have been part of this rebrand but know we were On It! Here’s the full Press Release and if you like fireworks & drone shows, watch the video and join them on January 15th “to discover […]
Car account setting up for review

Car account setting up for review

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Double Auto Lead in Marketing Turmoil

Double Auto Lead in Marketing Turmoil

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E-Bike Launch You Might Be Interested In

E-Bike Launch You Might Be Interested In

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Worth a day to checkout Detroit

Worth a day to checkout Detroit

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Global Creative Agency Review

Global Creative Agency Review

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Ford is about to do something really stupid: Someone please save them

Ford is about to do something really stupid: Someone please save them

Steve’s breakdown: You tell me what’s wrong with here. “Ford plans to unveil new Bronco — on O.J. Simpson’s birthday” That would be July 9th. I know that’s not a lot of time but come on Ford. All of the press is not going to be about the truck, it’s going to be about OJ […]
Something is rotten in the state of Volkswagen

Something is rotten in the state of Volkswagen

Steve’s breakdown: I’m not a big fan of the new brand direction VW took with their “Drive Bigger” line. Obviously a nod to the early 60s print ad “Think Small” which was considered one of the best of the 20th century by AdAge. Even the shot of the earth in this commercial is reminiscent of […]
La nostra previsione era corretta sulla recensione della pubblicità Maserati

La nostra previsione era corretta sulla recensione della pubblicità Maserati

Steve’s breakdown: As we predicted when the Nike CMO came over to Maserati we just knew the account was going to change hands. And here we are. Folks, our Account Review Predictions should be a page you look at everyday. Please, if not for you, do it for me. Capisce? AUBURN HILS, MI & MODENA, […]

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