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Steve's breakdown: We love Cars.com because they love fun creative but this lead if for agencies who know how to squeeze sales out of every part of the communication mix....
Steve's breakdown: As you saw last month, we thought Hyundi's app Super Bowl ad was way too generic (see below) and that the CMO left. Well, now they have a...
Steve's breakdown: Porsche is going through their "every 5 years" review again. Is it real? Your guess is as good as mine. They are talking to "Hot Shops" so if...
Steve's breakdown: The news: Quadratec Hires Ralph Mondeaux as Chief Marketing Officer. The dos: Call Ralph! WEST CHESTER, PA: Quadratec, Inc., the world's largest independent retailer of Jeep parts and accessories,...
Steve's breakdown: Brian Smith will head marketing while the CMO search begins. In the meantime, c heck out the featured video that ran during the Super Bowl. Hilarious but could...
Steve's breakdown: GM. 1st Global CMO sine 2012. If you have a contact there, now's the best time to call for 7 years. The former McDonald’s CMO had been serving...
Steve's breakdown: Ashley Leduc, Zipcar’s corporate communications manager is handling the review The Boston-based company does not have an incumbent agency so it's open season BOSTON, MA: Car-sharing company Zipcar...
Steve's breakdown: The featured commercial came out in June and the idea was was the company was going to get back to its roots. Okay, a new car but what...
Steve's breakdown: "Uber Hires Google Exec As VP Of Global Marketing Just Weeks After Massive Layoffs" is the headline but what's up with the total reorg. Worth looking into. Especially...
Steve's breakdown: Jiffy Lube is going to be turning 50 in 2021 which makes it a perfect time to give them a call, tell them what a fan you are...
Steve's breakdown: The new CMO at Advance Auto Parts used to head up Frito-Lay and Quaker in Canada so he's no stranger to the agency game. Tom Greco is the...
Steve's breakdown: We love it when an ex-agency executive takes over marketing on the client side. They tend to want to do things their way which means picking their own...
Steve's breakdown: With a 20% drop in sales, Maserati's new COO is sure to be taking a very close look at advertising considering his background at Nike. AUBURN HILLS, MI:...
Steve's breakdown: Yesterday we reported on BMW North America's new CMO. The deep-cut lead in that story is that the ex CMO moved to BMW Motorcycles as their CMO. Her...
Steve's breakdown: In an interview with Boating Industry, Mercury Marine's CMO said the company’s efforts to move away from functional marketing messaging, i.e., features and specs, to storytelling is happening....
Steve's breakdown: BMW North America just brought in a home grown CMO from Munich and you know things are going to be put under a magnifying glass. Will the entire...
Steve's breakdown: As we mentioned last month, Lyft is dumping the CMO position and is splitting it up in two. Heather Freeland, a former Facebook global marketing executive, will take...
Steve's breakdown: Not sure who the ultimate contaxt is but you might want to try Ms. Tristan Panasik at Tristan.Panasik@bmwna.com. She's the Digital Communications Manager for MINI USA WOODCLIFF LAKE,...
Steve's breakdown: So there no more CMO job at Lyft which means the winds of change could still be blowing. Check it out with these two. Heather Freeland, formerly Facebook’s...
Steve's breakdown: The headline is: Mondomarine reveals new Classic line inspired by Ferrari and Lamborghini Gran Turismo. Luca Dini: "our target was an evolution, yes, but without distorting the original...
Steve's breakdown: There will be new leadership at Audi and considering the 21% fall in sales lately, there's probably renewed motivation to look into advertising. HENDON, VA: After less than...
Steve's breakdown: Accenture (ex-accounting firm) is never going to fool us because, well, they're not an agency. This fiasco is proof. Here's how this story was headlined by The Register....
Steve's breakdown: Tire manufacturer Michelin is putting its PR AOR account in North America up for review which would make it a good time to ask about their advertising account....
Steve's breakdown: The brief comprises digital strategy and CRM and there is no incumbent of if you're in the car biz or, even better, work on Toyota, gives these guy...
https://www.youtube.com/watch?v=gsRB-o6MFIc Steve's breakdown: When chains merge, there rebranding with to be done. In fact, we believe they will join a complete advertising overhaul. CHARLOTTE, NC: Take 5 Oil Change, one of...
https://www.youtube.com/watch?v=P3S2tWy0d5Q Steve's breakdown: You're going to have to jump on this one if you want in. Sherrill Kaplan is leading the review and she's at skaplan@zipcar.com BOSTON, MA: Auto-sharing company Zipcar is seeking...
Steve's breakdown: Electric Scooter Company Lime hires first CMO, Duke Stump, veteran of Lululemon and Nike and the company will never be the same. Jump on and roll with the brand! SAN...
https://www.youtube.com/watch?v=b-Mtlgxdlv8 Steve's breakdown: Look like this review has already started so if you have a contact over at CarMax, get on that horn. Or just try his guy, Mr. James (Jim)...
Steve's breakdown: The Splash brand didn't have a good time of it in this cold weather as you can see by this picture of their frozen antifreeze in Iowa. It got 1,850,744 views on Reddit...
https://www.youtube.com/watch?v=ti3tHnoLA9s Steve's breakdown: Jiffy Lube is on the lookout for a CMO. There are two reasons we report on this kind of stuff. 1) The job description below makes for...
Steve's breakdown: . . . you need to tell the client because they are close to choosing an ad agency! Seriously, if you have more than two people riding Harleys...
Steve's breakdown: I don't see them changing lead agencies but there may very well be opportunity in all the things the new CMO, Kimberley Gardiner, is into. What's that? "delivering...
https://www.youtube.com/watch?v=YOrrbT7xgIc Steve's breakdown: The most hated campaign in the country will be getting a new CMO. Start making your plans now. DETROIT, MI: Tim Mahoney, longtime global chief marketing officer of...
Steve's breakdown: Here's a quick list of marketing positions you might want to check into. Maybe you know someone for a spot or maybe you're looking for an excuse to...
https://www.youtube.com/watch?v=x4xJ-4piQxI Steve's breakdown: Observatory International is handling the review so make sure your credentials are up to date over there. ATLANTA, GA: Porsche, the luxury car brand, has launched a global...
Steve's breakdown: We suspect Nissan wants to wash its hands of this whole mess and that could spark some ad account changes. By the way, this "mess" includes Mitsubishi and Renault....
https://www.youtube.com/watch?v=5EuamhdbKzQ Steve's breakdown: The line is: Maserati seeks to reverse sales, profit slide after being treated 'almost like a mass-market brand' If you not the featured video, it is an ad...
https://www.youtube.com/watch?v=hh3n40QeMcU Steve's breakdown: Sometimes we just wonder what happened to an account. That's the deal with Maaco and their almost perfect hashtag #Maacover. Maybe it way so perfect when they...
https://www.youtube.com/watch?v=0Bm2ooPWrcE Steve's breakdown: Fair is the company and The Burnett Collective is handling the pitch so make sure your creds are up to date over there. Good Luck! SANTA MONICA, CA:...
Steve's breakdown: We love it when we get a chance to give a hearty "congratulations" to someone who could give us a hearty account. So here's a list you can...
https://www.youtube.com/watch?v=S8WLWNVCUSg Steve's breakdown: Bentley Motors is an account I won while at M&C Saatchi. They lost it and won it back in 2016 but the new CEO might want to shake...
Steve's breakdown: Cadillac is coming home to Michigan. The 110 employees, including the marketing department, in New York will be offered jobs in Michigan but how many will take them? And...
https://www.youtube.com/watch?v=gR84m4Dwmiw Steve's breakdown: I know what your thinking. Steve, Ford just did a whole big giant account review and gave the business to W&K. True but were Ford Ranger &...
https://www.youtube.com/watch?v=WMZyw5lPKgE Steve's breakdown: Sometimes I just can't. I just can't understand what some companies are thinking. Even though Uber has seemed to sober-up from the days before Dara Khosrowshahi, they bring...
Steve's breakdown: Former Rolls-Royce Motors Cars President is now VP of Marketing at Porsche. And not for nothin', their AOR is not having a great year and it may be a great...
Steve's breakdown: Here we go with this week's additional exec shifts in marketing Zipcar Picks Up Head Marketer BOSTON, MA: The Zipcar carsharing network announced that Sherrill Kaplan has joined...
Steve's breakdown: This list idea is a new thing we're doing. Let us know if it's saving you time or if you'd like these stories done individually as we've always...
Steve's breakdown: They say submissions are now closed but if you have the right stuff, I think they'll be an opening. HENDON, VA: Audi of America has put its digital...
Steve's breaKdown: Here's the Harley-Davidson plan: Rolls out expanded lineup of smaller bikes for international push for growth and for smaller urban retail stores and create a new digital strategy. There's a...
Steve's breakdown: The Official Tire of the National Football League just hired 3 marketing executives that could shack-up Bridgestone's ad agency roster. We say this because one of them comes from...
Steve's breakdown: Did you know Energizer now owns 9 car-care brands now. And guess what? Nobody has any of the brands as clients. So give the folks at Energizer a...
Steve's breakdown: Lyft has had a fickle past with ad agencies but maybe this latest round of cash might help them focus on a steady marketing partner relationship. Worth looking...
Steve's breakdown: So does the Audi logo look like Jail Bars? That's what I was going for. Don't know if I got it. Anywho . . . If you don't...
Steve's breakdown: It is hitting the fan at Tesla. Elon Musk accused a worker of factory sabotage, there was a factory fire and, speaking of fires, did you see the video...
Steve's breakdown: Burnett Collective is handling the review so make sure your credentials are up to date over there. WOOD CLIFF LAKE, NJ: Mini USA, a BMW-owned brand, confirmed that it launched...
https://www.youtube.com/watch?v=72pzPVutQMI Steve's breakdown: It seems clear that 72andSunny resigned the Infiniti business to pitch any number of car account that are on the prowl for a new agency. So who's going...
Steve's breakdown: So Fiat Chrysler Automobiles has started just asking for bids for their media. They know what side of their bread gets buttered . . . Anyway, with all...
https://www.youtube.com/watch?v=72pzPVutQMI Steve's breakdown: 72andSunny just bailed on Infiniti so they could pursue bigger and better car accounts. Good luck with that but in the meantime, Infiniti needs an agency. FRANKLIN, TN: Just under one year after...
Steve's breakdown: So what are you doing about all this. WPP could be Car-less soon so some car companies might want to take a look over there. Now Daimler has put it's...
Steve's breakdown: Moving to a bigger & better place changes a person. We think it'll also change Subaru. Their present campaign is fine and not worth changing but it's execution and...
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