INTERNATIONAL: Tech Review in Australia

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$150 Million Tech BtoB Account w/ New CMO

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Do you fancy a phone client?

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Review: Mixed reality client

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BtoB Lead in Virginia without agency

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Two new CMOs you Might Want to Call

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Financial North American RFI is Out

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Money gets tight for PR account: In Review

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The Douchebag Factor is not enough

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So Much in Review in Seattle

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Seems to be a brand at Apple in review

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Zombies and Undead and Cash, Oh My!

Steve’s breakdown: Yah, I did that! Ya ganna eat my brain over it Scarecrow? Here’s what you should do. Get ahold of the team over at Undead Labs ’cause they...

Cybersecurity company gets deep pockets

Steve’s breakdown: We don’t usually report on BtoB stories but this one sounds promising for a consumer centric agency. Plus now the have big money behind them so ad budgets...

Facebooks’ CMO Job Description

Steve’s breakdown: Talk about getting an inside look at this struggling giant. If you can’t find hints of any new business opportunities in this job description, look again. Check this...

Client with generic advertising gets new CMO

Steve’s breakdown: When ever you see a generic advertising campaign like ATDs and then see them getting a new CMO, think agency change-up. BOCA RATON, FL: ADT Inc. (NYSE:ADT), a...

Resurrecting this Retail Brand will Require advertising

Steve’s breakdown: General Wireless Operations is bringing back RadioShack via HobbyTown with inshore RadioShack “express”. They will have to get the work out because you know there’s pent-up demand for the...

3 Regional RFPs

Steve’s breakdown: The RFPs hail from Okaloosa County, Florida – Coquitlam, British Columbia, Canada and Haldimand County, City in Ontario, Canada. It’s a slow Monday 😛 City of Coquitlam, Canada Issues RFP For...

Hardware company looks to make some moves

Steve’s breakdown: Lenovo is on the look out for a new CMO. Considering how many agencies they now use, one could assume there will be some changes made to the...

$12 Million BtoB Lead Alert

Steve’s breakdown: When a company pays this much, you’ll be sure they will be changes-a-comin’. Either Darling Advertising or Y&R has the account. Click here for the latest creative. HOUSTON,...

NYT UPDATE: Two brands with a Trumped-Up PR problem

Steve’s breakdown: UPDATE May 11th: AT&T’s C.E.O. Regretted Paying Michael Cohen Now you know you have to call AT&T! MAY 10th post: There’s a giant mess at AT&T and Novartis that needs...

CEOs turn from rivals to kindred spirits

Steve’s breakdown: How about that for some design work? Huh? Not bad for a new business guy! Some questions? What makes me think Sprint’s current “Sprintern” campaign is being done...

Conglomerate Could Use Some Fresh Eyes

Steve’s breakdown: “The biggest issue” at General Electric “seems to be a lingering preference for an insider perspective.” If that doesn’t say it’s time to call GE, I can’t help...

Two Amazing Weed Products hanker for Marketing

Steve’s breakdown: IASO is coming out with a box that offers growers the quickest harvest cycles & a processing machine that takes fresh weed and turns it into extracts. Well, that’s...

Big Blue in Global Pitch

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Another eSports account to pitch

Steve’s breakdown: As we mentioned last week, there is no limit to the number of advertising accounts this category can create. Plus, many of these leagues will probably prefer if...

$7 Million Home Appliance RFP

Steve’s breakdown: GE Appliances has issued an RFP last week.Check with Tim Matis at timothy.matis@ge.com. He’s the General Manager, Brand and Advertising. LOUISVILLE, KY & WAYNE, NJ: Haier-owned GE Appliances has...

New CMO BtoB Report

Steve’s breakdown: Just in case you like to keep a toe in the BtoB waters, we occasionally offer this report. Enjoy! Artificial Intelligence Leader Beyond Limits to Drive Growth with...

Sprucing-Up advertising for a better Sale

Steve’s breakdown: There might not be a lot of time, legal-wise, because GoPro is looking to sell but in the meantime, some smart and effective advertising that actually make sales...

Japanese company needs to start thinking USA PR

Steve’s breakdown: SoftBank has got to get serious with its PR in this country because they seem to be arrogantly ignoring the practice. TORRANCE, CA & TOKYO, Japan: Uber and...

$1.5 Billion Review

Steve’s breakdown: If your part of an agency network, you should probably call headquarters to see if they’re in this MicroSoft review. They might need your help. SEATTLE, WA: Microsoft‘s...

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