$150 Million Tech BtoB Account w/ New CMO

https://www.youtube.com/watch?v=PaN7zUzSMm4 Steve's breakdown: Symantec spends a ton on online advertising with CableTV and Radio rounding out the top three. As...

Do you fancy a phone client?

Steve's breakdown: First off, Nokia use a "Studio" called Happy Finish for some of their work so that's , ummm,...

Review: Mixed reality client

Steve's breakdown: The multi-billion dollar mixed reality startup has suffered from a failure to deliver on its promise. Now they want...

BtoB Lead in Virginia without agency

Steve's breakdown: Software AG has a new CMO and CTO but what about an ad agency? BTW: Software AG helps organizations achieve their...

Financial North American RFI is Out

Steve's breakdown: The Experian RFI looks to be for PR but there's always room for spreading out those services when they...

The Douchebag Factor is not enough

Steve's breakdown: Considering every latenight show makes fun of every guy who vapes, you'd think the trend would slowdown. That...

So Much in Review in Seattle

Steve's breakdown: Amazon Devices Launches Competitive PR Agency Review The wide-ranging remit covers the full range of Amazon's personal technology, from...

Zombies and Undead and Cash, Oh My!

https://www.youtube.com/watch?v=_JMJFyXuGUw Steve's breakdown: Yah, I did that! Ya ganna eat my brain over it Scarecrow? Here's what you should do....

Facebooks’ CMO Job Description

Steve's breakdown: Talk about getting an inside look at this struggling giant. If you can't find hints of any new...

Client with generic advertising gets new CMO

https://www.youtube.com/watch?time_continue=2&v=nwSXFfpqCt4 Steve's breakdown: When ever you see a generic advertising campaign like ATDs and then see them getting a new...

3 Regional RFPs

Steve's breakdown: The RFPs hail from Okaloosa County, Florida - Coquitlam, British Columbia, Canada and Haldimand County, City in Ontario, Canada. It's a...

$12 Million BtoB Lead Alert

Steve's breakdown: When a company pays this much, you'll be sure they will be changes-a-comin'. Either Darling Advertising or Y&R...

Big Blue in Global Pitch

Steve's breakdown: No, not that one. The real one. I.B.M. The RFP went out March 9th but they are looking...

Another eSports account to pitch

https://www.youtube.com/watch?time_continue=15&v=hcW5i3-OO0A Steve's breakdown: As we mentioned last week, there is no limit to the number of advertising accounts this category...

$7 Million Home Appliance RFP

Steve's breakdown: GE Appliances has issued an RFP last week.Check with Tim Matis at timothy.matis@ge.com. He's the General Manager, Brand and...

New CMO BtoB Report

Steve's breakdown: Just in case you like to keep a toe in the BtoB waters, we occasionally offer this report....

Type and press Enter to search