Gaming & lottery leader could be your ticket to ride

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Steve's breakdown: The great thing about this "gaming" BtoB client is they could introduce your...

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Memo leaked detailing executive moves & teases upcoming initiative

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Steve's breakdown: T-Mobile always seems to have something going on. Here's the key line from this...

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New CMO, CPO, CFO & GM: New agency next?

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Steve's breakdown: Web.com is restructuring and an ad review is not a far fetched idea,...

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Conglomerate with too many products throws the whole schmear in review

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Steve's breakdown: LG is keeping tight lips about this review but the incumbent (Havas Media)...

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Global media in review: What about digital & creative?

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Steve's breakdown: Airbnb on the lookout for a media partner. Not sure if an agency...

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Software Giant Is Seeking a New Global Creative Agency of Record

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Steve's breakdown: I guess we all should have seen this one coming. Snuck by while...

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Tech Company’s New Global Headquarters & CMO: Agencies Next?

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Steve's breakdown: Way too much going on at Hitachi Vantara not to look into it....

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Landing this GiantTechCompany.Org client could lead to more that “doing good”

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Steve's breakdown: "Salesforce.org is based on a simple idea: leverage Salesforce’s technology, people, and resources...

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Internal investigation of CMO may taint everything he touched, including agencies

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Steve's breakdown: The headline says it all. And remember, we're talking about a Korean company....

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Ex-Super Bowl advertiser has new CMO & COO to get back their strut

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https://www.youtube.com/watch?v=FxTwxkDow9Y Steve's breakdown: The new CMO of GoDaddy had the same title at Amazon Fashion, served...

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Advertising for AI brand needs to be updated to reflect new strategy

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https://www.youtube.com/watch?v=N2So4WfY0xk Steve's breakdown: Watson is now looking for mates to work with. He wants companies like Amazon, Microsoft...

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INTERNATIONAL: Tech Review in Australia

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Steve's breakdown: We going to be doing a little international in the coming months so...

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If there was ever a time to call this $100 million account . . .

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https://www.youtube.com/watch?v=GibfM0FYj_g Steve's breakdown: Yeah, I guess we all this one coming but now it's for...

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$150 Million Tech BtoB Account w/ New CMO

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https://www.youtube.com/watch?v=PaN7zUzSMm4 Steve's breakdown: Symantec spends a ton on online advertising with CableTV and Radio rounding...

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Do you fancy a phone client?

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Steve's breakdown: First off, Nokia use a "Studio" called Happy Finish for some of their...

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Review: Mixed reality client

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Steve's breakdown: The multi-billion dollar mixed reality startup has suffered from a failure to deliver on...

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Do Influencer Relations? We got a tech review for you

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Steve's breakdown: The computer chip giant wants to bolster awareness of its role in supporting cutting-edge...

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BtoB Lead in Virginia without agency

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Steve's breakdown: Software AG has a new CMO and CTO but what about an ad agency? BTW: Software...

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Two new CMOs you Might Want to Call

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Steve's breakdown: Small accounts are people too! Kum & Go Picks CMO (Only in Iowa...

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In-house agency to close • opening the door to $100 million out-house review

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Steve's breakdown: I was going to go to a 8AM conference at Wunderman about creating...

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Financial North American RFI is Out

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Steve's breakdown: The Experian RFI looks to be for PR but there's always room for spreading...

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Money gets tight for PR account: In Review

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Steve's breakdown: This is a public relations review but methinks looking into Juniper's marketing at the...

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The Douchebag Factor is not enough

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Steve's breakdown: Considering every latenight show makes fun of every guy who vapes, you'd think...

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So Much in Review in Seattle

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Steve's breakdown: Amazon Devices Launches Competitive PR Agency Review The wide-ranging remit covers the full range...

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“Coming Soon” to a hand near you: New Phone Who Should Be Calling New Agencies

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Steve's breakdown: Samsung doesn't even have a name for the foldable phone but we suspect...

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Seems to be a brand at Apple in review

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Steve's breakdown: This review has already started so we hope you have an "in" with...

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Say Congratulations! to these 12 Top Marketing Executives

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Steve's breakdown: We love it when we get a chance to give a hearty "congratulations"...

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Technology giant in “chemistry” stage of account review

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Steve's breakdown: Consumer electronics business Garmin is seeking 'a modern approach' as it launches a PR...

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Zombies and Undead and Cash, Oh My!

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https://www.youtube.com/watch?v=_JMJFyXuGUw Steve's breakdown: Yah, I did that! Ya ganna eat my brain over it Scarecrow?...

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Here’s a good idea: Put a booze hound behind the CMO wheel of a driving client

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https://www.youtube.com/watch?v=WMZyw5lPKgE Steve's breakdown: Sometimes I just can't. I just can't understand what some companies are...

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$15 million tech client is forced to hire new CMO

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Steve's breakdown: HP is a blue-chip client that just lost its CMO to Facebook. Will...

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Cybersecurity company gets deep pockets

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Steve's breakdown: We don't usually report on BtoB stories but this one sounds promising for...

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Facebooks’ CMO Job Description

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Steve's breakdown: Talk about getting an inside look at this struggling giant. If you can't...

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Client with generic advertising gets new CMO

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https://www.youtube.com/watch?time_continue=2&v=nwSXFfpqCt4 Steve's breakdown: When ever you see a generic advertising campaign like ATDs and then...

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Resurrecting this Retail Brand will Require advertising

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Steve's breakdown: General Wireless Operations is bringing back RadioShack via HobbyTown with inshore RadioShack "express". They...

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3 Regional RFPs

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Steve's breakdown: The RFPs hail from Okaloosa County, Florida - Coquitlam, British Columbia, Canada and Haldimand County, City...

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Hardware company looks to make some moves

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https://www.youtube.com/watch?v=niaacjHYaZM Steve's breakdown: Lenovo is on the look out for a new CMO. Considering how...

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Agency relationships will break-up at this Bluechip client

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Steve's breakdown: Last month we told you about the firing of Intel's CMO which you...

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$12 Million BtoB Lead Alert

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Steve's breakdown: When a company pays this much, you'll be sure they will be changes-a-comin'....

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Account Review Prediction: mcgarrybowen will lose $100m bluechip client in shuffle

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Steve's breakdown: Intel just fired their CMO who started in 2014. No one knows why they...

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NYT UPDATE: Two brands with a Trumped-Up PR problem

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Steve's breakdown: UPDATE May 11th: AT&T’s C.E.O. Regretted Paying Michael Cohen Now you know you have...

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Ruin the world, change the brand: It’s happening here

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Steve's breakdown: Looks like Cambridge Analytica will rise again as Emerdata. Can they pull off these brand acrobatics?...

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CEOs turn from rivals to kindred spirits

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Steve's breakdown: How about that for some design work? Huh? Not bad for a new...

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Six words: Grad Conn CMO Microsoft Raging Waters

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https://www.youtube.com/watch?v=k2dZDdeQgVI Steve's breakdown: That's not a typo, the new CMO at Sprinklr is Grad Conn. I...

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General Electric Division You Need to Pitch Right Now

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https://www.youtube.com/watch?time_continue=4&v=GcZHGonRF28 Steve's breakdown: One Word: Digital The priority at GE Digital is now on selling...

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Vehicle maintenance APP can’t find CMO with a map anna flashlight

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Steve's breakdown: Shell's Fitcar is on the lookout for a CMO. If you've used FitCar...

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Conglomerate Could Use Some Fresh Eyes

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Steve's breakdown: "The biggest issue" at General Electric "seems to be a lingering preference for...

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Two Amazing Weed Products hanker for Marketing

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Steve's breakdown: IASO is coming out with a box that offers growers the quickest harvest cycles...

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New Ad Campaign Needs to be Created for Music Company

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Steve's breakdown: This is hilarious! Pandora just bought the ad platform used by Spotify! It's...

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Big Blue in Global Pitch

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Steve's breakdown: No, not that one. The real one. I.B.M. The RFP went out March...

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New CMOs in WineTech, AssistedLiving & Noodles: Our Future . . .

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Steve's breakdown: Get it? We're all going to end up drinking wine out of futuristic...

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Ad Reviews Abroad = American Account Opportunities

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Steve's breakdown: As y'all know, despite our occasional southern accent, we are a global newspaper...

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Bringing in Big Toy Talent to will move this ad account

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https://www.youtube.com/watch?time_continue=41&v=1JoIqEGuSlk Steve's breakdown: If you're into artificial intelligence we might have a lead for you. Osmo...

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Cloud Client’s advertising is about to require a grown-up agency

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Steve's breakdown: Twilio just stole Salesforce's major mouthpiece and they are not going to let that...

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Bad time to lose a CMO at massive brand: Fill the leadership gap

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Steve's breakdown: Facebook is in a bit of a treacherous period but the CMO doesn't...

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Another eSports account to pitch

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https://www.youtube.com/watch?time_continue=15&v=hcW5i3-OO0A Steve's breakdown: As we mentioned last week, there is no limit to the number...

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$7 Million Home Appliance RFP

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Steve's breakdown: GE Appliances has issued an RFP last week.Check with Tim Matis at timothy.matis@ge.com. He's...

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