BtoB lead that advertises on TV

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New CMO, CPO, CFO & GM: New agency next?

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INTERNATIONAL: Tech Review in Australia

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$150 Million Tech BtoB Account w/ New CMO

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Do you fancy a phone client?

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Review: Mixed reality client

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BtoB Lead in Virginia without agency

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Two new CMOs you Might Want to Call

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Financial North American RFI is Out

Steve’s breakdown: The Experian RFI looks to be for PR but there’s always room for spreading out those services when they haven’t formally pulled the trigger on the review. Gerry Tschopp, SVP, head of global external communications, and chief communications officer at Experian is the contact. Gerry.Tschopp@experian.com COSTA MESA, CA & DUBLIN, Ireland: Credit data company Experian […]

Money gets tight for PR account: In Review

Steve’s breakdown: This is a public relations review but methinks looking into Juniper‘s marketing at the same time will do more help than harm. Mr. Eric Andrews at eandrews@juniper.net is the Vice President, Marketing Operations. SUNNYVALE, CA: Networking giant Juniper is reviewing its PR support, seven years after it hired Edelman to handle its global PR business. Individuals […]

The Douchebag Factor is not enough

Steve’s breakdown: Considering every latenight show makes fun of every guy who vapes, you’d think the trend would slowdown. That said, the FDA is cracking down on the e-cigarette industry and we think this is a great time to reach out to those in the crosshairs. Pick one: the Juul, NJOY, Rejuve, Vap Hub and […]

So Much in Review in Seattle

Steve’s breakdown: Amazon Devices Launches Competitive PR Agency Review The wide-ranging remit covers the full range of Amazon’s personal technology, from streaming devices to smart home security. Ms. Toni Reid tonir@amazon.com Vice President of Alexa Experience and Echo Devices Mr. Charlie G. Tritschler ctritsch@amazon.com Vice President, Amazon Devices SEATTLE, WA: Amazon has launched a competitive PR […]

“Coming Soon” to a hand near you: New Phone Who Should Be Calling New Agencies

Steve’s breakdown: Samsung doesn’t even have a name for the foldable phone but we suspect a few calls to their marketing folks are in order. Pretty ad are nice but we think some tech talk might be the ticket to better sales. RICHARDSON, TX: Samsung just announced a smartphone that can fold in half. It’s […]

Seems to be a brand at Apple in review

Steve’s breakdown: This review has already started so we hope you have an “in” with the client if you want “in” on the pitch. SANTA MONICA, CA: Beats by Dre, the luxury headphone company launched by Dr. Dre and purchased by Apple for a mere $3 billion in 2014, is looking for a new agency […]

Say Congratulations! to these 12 Top Marketing Executives

Steve’s breakdown: We love it when we get a chance to give a hearty “congratulations” to someone who could give us a hearty account. So here’s a list you can start on today via the ANA. Association of National Advertisers (ANA) Names Board of Directors During its annual conference, ANA revealed a list of top […]

Technology giant in “chemistry” stage of account review

Steve’s breakdown: Consumer electronics business Garmin is seeking ‘a modern approach’ as it launches a PR pitch in the UK and Ireland via CreativeBrief. Even though it’s an international review, it’s always a good idea to make sure your credentials are up to date at the search consultant just in case they want to throw in […]

Zombies and Undead and Cash, Oh My!

Steve’s breakdown: Yah, I did that! Ya ganna eat my brain over it Scarecrow? Here’s what you should do. Get ahold of the team over at Undead Labs ’cause they just killed it in financing with Microsoft! SEATTLE, WA: Microsoft’s deal to acquire Seattle independent gaming studio Undead Labs is expected to close this month. […]

Here’s a good idea: Put a booze hound behind the CMO wheel of a driving client

Steve’s breakdown: Sometimes I just can’t. I just can’t understand what some companies are thinking. Even though Uber has seemed to sober-up from the days before Dara Khosrowshahi, they bring in a Jim Beam marketer. Okay, so here we are. They can’t keep on airing the CEO talking about how they have changed. They’re eventually going […]

$15 million tech client is forced to hire new CMO

Steve’s breakdown: HP is a blue-chip client that just lost its CMO to Facebook. Will the new guy what to make his mark on the company in a very public way? Most do so a call of congratulations is in order to start the conversation. PALO ALTO, CA: HP Inc. announced that Vikrant Batra will succeed […]

New CMOs at Cruise Line, Mobile Game Publisher, Restaurant Group, Software Company and More

Steve’s breakdown: We’re doing stuff in groups today. Here’s six new CMOs worth looking into. Cruise Line Appoints Marketing VP Windstar Cruises announced that Mary Beth Wressell has been hired to serve as the company’s vice president of marketing and public relations. Wressell will be responsible for the company’s brand communications, digital marketing, customer relationship […]

Cybersecurity company gets deep pockets

Steve’s breakdown: We don’t usually report on BtoB stories but this one sounds promising for a consumer centric agency. Plus now the have big money behind them so ad budgets could be desirable. Mr. Neville Letzerich is the CMO and he just joined the company in May. Here’s his email: nLetzerich@duosecurity.com ANN ARBOR, MI & […]

Facebooks’ CMO Job Description

Steve’s breakdown: Talk about getting an inside look at this struggling giant. If you can’t find hints of any new business opportunities in this job description, look again. Check this requirement out “Experience managing marketing budgets of US$500 million” MENLO PARK, CA: Facebook’s mission is to give people the power to build community and bring […]

Client with generic advertising gets new CMO

Steve’s breakdown: When ever you see a generic advertising campaign like ATDs and then see them getting a new CMO, think agency change-up. BOCA RATON, FL: ADT Inc. (NYSE:ADT), a leading provider of security and automation solutions for homes and businesses, today announced that Jochen Koedijk has joined the company as its Chief Marketing Officer. […]

Resurrecting this Retail Brand will Require advertising

Steve’s breakdown: General Wireless Operations is bringing back RadioShack via HobbyTown with inshore RadioShack “express”. They will have to get the work out because you know there’s pent-up demand for the stores. It’s a clean-slate so get in line before all the spots are taken up. FORT WORTH, TX: The twice-bankrupt RadioShack is launching a new […]

3 Regional RFPs

Steve’s breakdown: The RFPs hail from Okaloosa County, Florida – Coquitlam, British Columbia, Canada and Haldimand County, City in Ontario, Canada. It’s a slow Monday 😛 City of Coquitlam, Canada Issues RFP For Branding and Marketing The purpose of this RFP is to invite proposals from qualified firms to provide a marketing and brand identity strategy, website design, […]

Hardware company looks to make some moves

Steve’s breakdown: Lenovo is on the look out for a new CMO. Considering how many agencies they now use, one could assume there will be some changes made to the roster once the new CMO takes over. The job description is below. CHICAGO, IL: As Chief Marketing Officer, you will oversee the planning, development and […]

$12 Million BtoB Lead Alert

Steve’s breakdown: When a company pays this much, you’ll be sure they will be changes-a-comin’. Either Darling Advertising or Y&R has the account. Click here for the latest creative. HOUSTON, TX: KKR & Co.’ will pay $8.3 billion to buy BMC Software, sources said — marking the buyout shop’s biggest acquisition in years. Henry Kravis’ […]

NYT UPDATE: Two brands with a Trumped-Up PR problem

Steve’s breakdown: UPDATE May 11th: AT&T’s C.E.O. Regretted Paying Michael Cohen Now you know you have to call AT&T! MAY 10th post: There’s a giant mess at AT&T and Novartis that needs to be mopped-up. It also needs to be separated from their consumer marketing. This is a way bigger problem for AT&T so start with them. […]

Ruin the world, change the brand: It’s happening here

Steve’s breakdown: Looks like Cambridge Analytica will rise again as Emerdata. Can they pull off these brand acrobatics? Not sure so maybe you should be giving them a call. Here is what we have in contacts (I think it’s hilarious they use .org): Mr. Darren Bolding at darren.bolding@cambridgeanalytica.org is the CTO Mr. Kyle G. Smith at kyle.smith@cambridgeanalytica.org is […]

CEOs turn from rivals to kindred spirits

Steve’s breakdown: How about that for some design work? Huh? Not bad for a new business guy! Some questions? What makes me think Sprint’s current “Sprintern” campaign is being done in house? Why is Droga5 working with both clients? Is this really just a T-Mobile takeover of Sprint? I’m sure will learn more soon but […]

Six words: Grad Conn CMO Microsoft Raging Waters

Steve’s breakdown: That’s not a typo, the new CMO at Sprinklr is Grad Conn. I think we should double check him diploma. Anyway, it’s not a great time to be in the consumer information mining business which could be a great reason this guy could use some help navigating these waters. NEW YORK, NY: Sprinklr, the world’s leading […]

Vehicle maintenance APP can’t find CMO with a map anna flashlight

Steve’s breakdown: Shell’s Fitcar is on the lookout for a CMO. If you’ve used FitCar it’s probably through Jiffy Lube or Quaker State. The job description below actually hints at the fact that they are going to be looking into hiring an advertising agency. There’s a lot of competition so they’ll need to think big! […]

Conglomerate Could Use Some Fresh Eyes

Steve’s breakdown: “The biggest issue” at General Electric “seems to be a lingering preference for an insider perspective.” If that doesn’t say it’s time to call GE, I can’t help ya. There are over 30 agencies working somewhere on this company’s business and it’s clearly time for change! Pick a division and go. http://www.geappliances.com/ http://www.geautomation.com/ […]

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