Industry: Technology

Two Country PR Review at Software Giant

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Samsung in Digital & Media Review: Call Headquarters!

Steve’s breakdown: Wouldn’t you know it. 4:45pm a day before Juneteenth, Samsung announces it’s going into review. So, if you are part of Interpublic Group of Cos., Dentsu Aegis Network or WPP, it’s time to call headquarters to get you agency’s ass in this pitch! The rest of you, contact consutlancy R3 to make sure […]

BtoB Report: New CMOs Updated May 21st

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9 Potential Clients seek CMOs

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American trucking client: What a concept

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Global shipping client: What a concept

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Growth Client in Healthcare Technology

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Targeting capital markets sector: New CMO

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The Bluest Blue Chip Account Uproar

Steve’s breakdown: IBM’s Ginni Rometty Steps Down As CEO Causing Major Executive Reshuffle is the headline and there will be a line at the account. ARMONK, NY: IBM CEO Ginni Rometty announced that she will resign from her role, and be replaced by the company’s current Senior Vice President for Cloud and Cognitive Software. The […]

CEOs Predict Next Big Ideas for the New Decade

Steve’s breakdown: It’s the beginning of a decade so maybe it’s time to take a look at a few people whipping out their crystal ball. Here’s the first of a series I’ve collected. EVERYWHERE, USA: Advances in technology, world health, personalized medicine, and income equality are some of the ideas and hopes for the next […]

CEO letter to employees is blue print for a pitch

Steve’s breakdown: Boeing has got some problems and the new CEO is on a mission. Those two things equal a great reason to contact the company about their corporate account. Here’s Dave’s letter. CHICAGO, IL: The following email was sent to all Boeing employees on Monday “My promise to you Let’s work together to change […]

BtoB lead that advertises on TV

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New CMO, CPO, CFO & GM: New agency next?

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INTERNATIONAL: Tech Review in Australia

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$150 Million Tech BtoB Account w/ New CMO

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Do you fancy a phone client?

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Review: Mixed reality client

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BtoB Lead in Virginia without agency

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Two new CMOs you Might Want to Call

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Financial North American RFI is Out

Steve’s breakdown: The Experian RFI looks to be for PR but there’s always room for spreading out those services when they haven’t formally pulled the trigger on the review. Gerry Tschopp, SVP, head of global external communications, and chief communications officer at Experian is the contact. [email protected] COSTA MESA, CA & DUBLIN, Ireland: Credit data company Experian […]

Money gets tight for PR account: In Review

Steve’s breakdown: This is a public relations review but methinks looking into Juniper‘s marketing at the same time will do more help than harm. Mr. Eric Andrews at [email protected] is the Vice President, Marketing Operations. SUNNYVALE, CA: Networking giant Juniper is reviewing its PR support, seven years after it hired Edelman to handle its global PR business. Individuals […]

The Douchebag Factor is not enough

Steve’s breakdown: Considering every latenight show makes fun of every guy who vapes, you’d think the trend would slowdown. That said, the FDA is cracking down on the e-cigarette industry and we think this is a great time to reach out to those in the crosshairs. Pick one: the Juul, NJOY, Rejuve, Vap Hub and […]

So Much in Review in Seattle

Steve’s breakdown: Amazon Devices Launches Competitive PR Agency Review The wide-ranging remit covers the full range of Amazon’s personal technology, from streaming devices to smart home security. Ms. Toni Reid [email protected] Vice President of Alexa Experience and Echo Devices Mr. Charlie G. Tritschler [email protected] Vice President, Amazon Devices SEATTLE, WA: Amazon has launched a competitive PR […]

“Coming Soon” to a hand near you: New Phone Who Should Be Calling New Agencies

Steve’s breakdown: Samsung doesn’t even have a name for the foldable phone but we suspect a few calls to their marketing folks are in order. Pretty ad are nice but we think some tech talk might be the ticket to better sales. RICHARDSON, TX: Samsung just announced a smartphone that can fold in half. It’s […]

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