Zombies and Undead and Cash, Oh My!

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$15 million tech client is forced to hire new CMO

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Cybersecurity company gets deep pockets

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Facebooks’ CMO Job Description

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Client with generic advertising gets new CMO

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3 Regional RFPs

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Hardware company looks to make some moves

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$12 Million BtoB Lead Alert

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NYT UPDATE: Two brands with a Trumped-Up PR problem

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CEOs turn from rivals to kindred spirits

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Six words: Grad Conn CMO Microsoft Raging Waters

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Conglomerate Could Use Some Fresh Eyes

Steve’s breakdown: “The biggest issue” at General Electric “seems to be a lingering preference for an insider perspective.” If that doesn’t say it’s time to call GE, I can’t help...

Two Amazing Weed Products hanker for Marketing

Steve’s breakdown: IASO is coming out with a box that offers growers the quickest harvest cycles & a processing machine that takes fresh weed and turns it into extracts. Well, that’s...

Big Blue in Global Pitch

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Ad Reviews Abroad = American Account Opportunities

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Another eSports account to pitch

Steve’s breakdown: As we mentioned last week, there is no limit to the number of advertising accounts this category can create. Plus, many of these leagues will probably prefer if...

$7 Million Home Appliance RFP

Steve’s breakdown: GE Appliances has issued an RFP last week.Check with Tim Matis at timothy.matis@ge.com. He’s the General Manager, Brand and Advertising. LOUISVILLE, KY & WAYNE, NJ: Haier-owned GE Appliances has...

New CMO BtoB Report

Steve’s breakdown: Just in case you like to keep a toe in the BtoB waters, we occasionally offer this report. Enjoy! Artificial Intelligence Leader Beyond Limits to Drive Growth with...

Sprucing-Up advertising for a better Sale

Steve’s breakdown: There might not be a lot of time, legal-wise, because GoPro is looking to sell but in the meantime, some smart and effective advertising that actually make sales...

Iconic home electronics brand will change agencies

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Japanese company needs to start thinking USA PR

Steve’s breakdown: SoftBank has got to get serious with its PR in this country because they seem to be arrogantly ignoring the practice. TORRANCE, CA & TOKYO, Japan: Uber and...

$1.5 Billion Review

Steve’s breakdown: If your part of an agency network, you should probably call headquarters to see if they’re in this MicroSoft review. They might need your help. SEATTLE, WA: Microsoft‘s...

Global Agency Review in the Speaker Biz: RFP

Steve’s breakdown: Pete Pedersed, VP of global communications and sustainability at Sonos has not commented on the review but we suspect he’s the guy with the RFP. You might want to...

$55 million Creative Software account in review

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Active network intelligence activates new CMO

Steve’s breakdown: Enough with the wellness stuff. Now we’re talking about an active network intelligence company with a new CMO that’s ready to kick-it into high-gear. Contact them with alliances@Sandvine.com FREMONT, CA: Sandvine,...

$6 million telecom account hires agency exec as CMO

Steve’s breakdown: Penny Baldwin, the new CMO, has been with Y&R, Arnold Worldwide, McCann-Erickson and O&M. Which makes us think she’ll be going for a smaller shop for the account. She...

World’s largest network-indy video platform lands CMO

Steve’s breakdown: JW Player would be a global client because their platform spans 193 countries and reaches over 1.8 billion unique devices monthly. Miles Williams is the new CMO. Of course they don’t believe...

Unified Comm company gearing up marketing blitz

Steve’s breakdown: 8×8 just brought on 3 marketing execs from HP, IBM and OneOnline and with a $4 million budget we expect them to hit the ground running. Their number...

Drone company just got much bigger wings

Steve’s breakdown: Aurora Flight Sciences is the company and Boeing just bought it. If you want to get into the military client business, this could be the flight in. MANASSAS, VA: Aerospace...

3 new CMOs at BtoB clients

Steve’s breakdown: Here’s this week’s batch of BtoB CMOs. Diebold Nixdorf Names Watson As Chief Marketing Officer NORTH CANTON, OH: Diebold Nixdorf (NYSE: DBD) today announced Devon R. Watson has been...

James Bond has a new CMO

Steve’s breakdown: At least at Scientific Games. If you have gaming/lottery experience, this is a no brainer. LAS VEGAS, NV & ATLANTA, GA: Scientific Games Corporation (NASDAQ: SGMS) today announced the appointment of Shawn Dennis as...

Global media review in Healthcare Electronics

Steve’s breakdown: Philips is the company and Blake Cahill is the contact. @bcahill. “Philips has reacted to the brand safety scandal by taking areas of media buying in-house, but has also placed its media...

BtoB new CMO Report

Steve’s breakdown: Here’s a fresh batch for y’all who delve into the BtoB. Cedexis Names Anshu Agarwal Chief Marketing Officer PORTLAND, OR: Cedexis, the leader in crowd-optimized application and content delivery...

BtoB New CMO Report

Steve’s breakdown: We know most of you don’t “do” BtoB but we don’t think it should be ignored so here’s a batch of 3 companies with new CMOs. Sungard Availability...

Biotech Company Issues Media Engagement RFP

Steve’s breakdown: This RFP is for “Earned Media for Two High Profile Events and Launch of Global Initiative in September” held at the UN General Assembly. Contact us for the...

BtoB new CMO report

Steve’s breakdown: We have Equifax, nClouds and FPX all with new CMOs. Check into it. • Equifax Appoints Laura Wilbanks as Chief Marketing Officer ATLANTA, GA: Equifax Inc. (NYSE:  EFX) today...

Can advertising save a stock?

Steve’s breakdown: It’s kinda hitting the fan over at Snapchat and we think a corporate campaign is in order. What’s your opinion? VENICE, CA: Snapchat has seen much of its...

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