Industry: Technology

Bad Creative Sparks Global Ad Review

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Another Ratti Forecasted Ad Review comes to Fruition: T-Mobile

Steve’s breakdown: Back in April (see below) we told y’all “New T-Mobile will be shedding & hiring new agencies” and here we are. Make sure to keep an eye on our account review predictions because, believe it or not, they happen! (unlike our competition) BELLEVUE, WA: As 2020 draws to a close, T-Mobile has launched […]

Two Country PR Review at Software Giant

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Samsung in Digital & Media Review: Call Headquarters!

Steve’s breakdown: Wouldn’t you know it. 4:45pm a day before Juneteenth, Samsung announces it’s going into review. So, if you are part of Interpublic Group of Cos., Dentsu Aegis Network or WPP, it’s time to call headquarters to get you agency’s ass in this pitch! The rest of you, contact consutlancy R3 to make sure […]

BtoB Report: New CMOs Updated May 21st

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9 Potential Clients seek CMOs

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American trucking client: What a concept

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Global shipping client: What a concept

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Growth Client in Healthcare Technology

Steve’s breakdown: The company is taking about managing their marketing better as Growth Accelerates. There’s a problem you want a client to be having. Maybe your agency is just what the doctor ordered. NEW YORK, NY: CipherHealth, the leading patient engagement technology company, has named Chris Aulbach Chief Product Officer (CPO) and Jim Somers as their new Chief Marketing Officer […]

Bluest Blue Chip Could Be Shuffling Ad Agency Pie

Steve’s breakdown: “Will IBM’s New CEO Shake Up the Company or Simply Shuffle the Pieces?” is the headline from ClouldWars.co. We think there’s something to that statement. Check out their article in search of an opening. You know there is one . . . ARMONK, NY: As career-lifer Arvind Krishna takes control of 109-year-old IBM, […]

Website & Mobile APP Client Pitches are Up!

Steve’s breakdown: According to some, Mobile & Website pitches are up because that’s how clients are connecting with their clients at the right price now-a-days. Go 6 minutes and 32 seconds into this video and hear what R/GA CEO Sean Lyons says about the pitch process. And speaking of a mobile APP clients, check out […]

New client will be shedding & hiring new agencies

Steve’s breakdown: As we said in February, a lot of agencies are going to be swopped out once the Sprint/T-Mobile merger was completed. (see below) Well, here we are and now it’s time get serious if you haven’t already about the New T-Mobile. BTW: This spot is just another version of Verizon’s old “Can You […]

Bluechip corporate accounts always lift an agency roster

Steve’s breakdown: Lockheed Martin is the kind of corporate account any agency should have and this one has a new CEO. So if anybody has a military or defense background at your agency, leverage that with the Congratulatory email your going to send the new CEO. Then you may want to give Robert S. Rangel […]

Targeting capital markets sector: New CMO

Steve’s breakdown: Kathy Schneider will have global responsibility for First Derivatives’ marketing strategy, including brand, demand generation and communications. In this role, she will drive the company’s global go-to-market approach and brand strategy to support First Derivatives’ growth ambitions. Know what any of this means, cause I don’t, then you’re half way there. Give her […]

The Bluest Blue Chip Account Uproar

Steve’s breakdown: IBM’s Ginni Rometty Steps Down As CEO Causing Major Executive Reshuffle is the headline and there will be a line at the account. ARMONK, NY: IBM CEO Ginni Rometty announced that she will resign from her role, and be replaced by the company’s current Senior Vice President for Cloud and Cognitive Software. The […]

CEOs Predict Next Big Ideas for the New Decade

Steve’s breakdown: It’s the beginning of a decade so maybe it’s time to take a look at a few people whipping out their crystal ball. Here’s the first of a series I’ve collected. EVERYWHERE, USA: Advances in technology, world health, personalized medicine, and income equality are some of the ideas and hopes for the next […]

CEO letter to employees is blue print for a pitch

Steve’s breakdown: Boeing has got some problems and the new CEO is on a mission. Those two things equal a great reason to contact the company about their corporate account. Here’s Dave’s letter. CHICAGO, IL: The following email was sent to all Boeing employees on Monday “My promise to you Let’s work together to change […]

BtoB lead that advertises on TV

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New CMO, CPO, CFO & GM: New agency next?

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INTERNATIONAL: Tech Review in Australia

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$150 Million Tech BtoB Account w/ New CMO

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Do you fancy a phone client?

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Review: Mixed reality client

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BtoB Lead in Virginia without agency

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Two new CMOs you Might Want to Call

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Financial North American RFI is Out

Steve’s breakdown: The Experian RFI looks to be for PR but there’s always room for spreading out those services when they haven’t formally pulled the trigger on the review. Gerry Tschopp, SVP, head of global external communications, and chief communications officer at Experian is the contact. [email protected] COSTA MESA, CA & DUBLIN, Ireland: Credit data company Experian […]

Money gets tight for PR account: In Review

Steve’s breakdown: This is a public relations review but methinks looking into Juniper‘s marketing at the same time will do more help than harm. Mr. Eric Andrews at [email protected] is the Vice President, Marketing Operations. SUNNYVALE, CA: Networking giant Juniper is reviewing its PR support, seven years after it hired Edelman to handle its global PR business. Individuals […]

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