Industry: Technology

Samsung in Digital & Media Review: Call Headquarters!

Steve’s breakdown: Wouldn’t you know it. 4:45pm a day before Juneteenth, Samsung announces it’s going into review. So, if you are part of Interpublic Group of Cos., Dentsu Aegis Network or WPP, it’s time to call headquarters to get you agency’s ass in this pitch! The rest of you, contact consutlancy R3 to make sure […]

BtoB Report: New CMOs Updated May 21st

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9 Potential Clients seek CMOs

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American trucking client: What a concept

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Global shipping client: What a concept

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Growth Client in Healthcare Technology

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The Bluest Blue Chip Account Uproar

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BtoB lead that advertises on TV

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New CMO, CPO, CFO & GM: New agency next?

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INTERNATIONAL: Tech Review in Australia

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$150 Million Tech BtoB Account w/ New CMO

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Do you fancy a phone client?

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Review: Mixed reality client

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BtoB Lead in Virginia without agency

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Two new CMOs you Might Want to Call

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Financial North American RFI is Out

Steve’s breakdown: The Experian RFI looks to be for PR but there’s always room for spreading out those services when they haven’t formally pulled the trigger on the review. Gerry Tschopp, SVP, head of global external communications, and chief communications officer at Experian is the contact. Gerry.Tschopp@experian.com COSTA MESA, CA & DUBLIN, Ireland: Credit data company Experian […]

Money gets tight for PR account: In Review

Steve’s breakdown: This is a public relations review but methinks looking into Juniper‘s marketing at the same time will do more help than harm. Mr. Eric Andrews at eandrews@juniper.net is the Vice President, Marketing Operations. SUNNYVALE, CA: Networking giant Juniper is reviewing its PR support, seven years after it hired Edelman to handle its global PR business. Individuals […]

The Douchebag Factor is not enough

Steve’s breakdown: Considering every latenight show makes fun of every guy who vapes, you’d think the trend would slowdown. That said, the FDA is cracking down on the e-cigarette industry and we think this is a great time to reach out to those in the crosshairs. Pick one: the Juul, NJOY, Rejuve, Vap Hub and […]

So Much in Review in Seattle

Steve’s breakdown: Amazon Devices Launches Competitive PR Agency Review The wide-ranging remit covers the full range of Amazon’s personal technology, from streaming devices to smart home security. Ms. Toni Reid tonir@amazon.com Vice President of Alexa Experience and Echo Devices Mr. Charlie G. Tritschler ctritsch@amazon.com Vice President, Amazon Devices SEATTLE, WA: Amazon has launched a competitive PR […]

“Coming Soon” to a hand near you: New Phone Who Should Be Calling New Agencies

Steve’s breakdown: Samsung doesn’t even have a name for the foldable phone but we suspect a few calls to their marketing folks are in order. Pretty ad are nice but we think some tech talk might be the ticket to better sales. RICHARDSON, TX: Samsung just announced a smartphone that can fold in half. It’s […]

Seems to be a brand at Apple in review

Steve’s breakdown: This review has already started so we hope you have an “in” with the client if you want “in” on the pitch. SANTA MONICA, CA: Beats by Dre, the luxury headphone company launched by Dr. Dre and purchased by Apple for a mere $3 billion in 2014, is looking for a new agency […]

Say Congratulations! to these 12 Top Marketing Executives

Steve’s breakdown: We love it when we get a chance to give a hearty “congratulations” to someone who could give us a hearty account. So here’s a list you can start on today via the ANA. Association of National Advertisers (ANA) Names Board of Directors During its annual conference, ANA revealed a list of top […]

Technology giant in “chemistry” stage of account review

Steve’s breakdown: Consumer electronics business Garmin is seeking ‘a modern approach’ as it launches a PR pitch in the UK and Ireland via CreativeBrief. Even though it’s an international review, it’s always a good idea to make sure your credentials are up to date at the search consultant just in case they want to throw in […]

Zombies and Undead and Cash, Oh My!

Steve’s breakdown: Yah, I did that! Ya ganna eat my brain over it Scarecrow? Here’s what you should do. Get ahold of the team over at Undead Labs ’cause they just killed it in financing with Microsoft! SEATTLE, WA: Microsoft’s deal to acquire Seattle independent gaming studio Undead Labs is expected to close this month. […]

Here’s a good idea: Put a booze hound behind the CMO wheel of a driving client

Steve’s breakdown: Sometimes I just can’t. I just can’t understand what some companies are thinking. Even though Uber has seemed to sober-up from the days before Dara Khosrowshahi, they bring in a Jim Beam marketer. Okay, so here we are. They can’t keep on airing the CEO talking about how they have changed. They’re eventually going […]

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