Global Agency Review in the Speaker Biz: RFP

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$55 million Creative Software account in review

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Active network intelligence activates new CMO

Steve’s breakdown: Enough with the wellness stuff. Now we’re talking about an active network intelligence company with a new CMO that’s ready to kick-it into high-gear. Contact them with alliances@Sandvine.com FREMONT, CA: Sandvine,...

$6 million telecom account hires agency exec as CMO

Steve’s breakdown: Penny Baldwin, the new CMO, has been with Y&R, Arnold Worldwide, McCann-Erickson and O&M. Which makes us think she’ll be going for a smaller shop for the account. She...

World’s largest network-indy video platform lands CMO

Steve’s breakdown: JW Player would be a global client because their platform spans 193 countries and reaches over 1.8 billion unique devices monthly. Miles Williams is the new CMO. Of course they don’t believe...

Unified Comm company gearing up marketing blitz

Steve’s breakdown: 8×8 just brought on 3 marketing execs from HP, IBM and OneOnline and with a $4 million budget we expect them to hit the ground running. Their number...

Drone company just got much bigger wings

Steve’s breakdown: Aurora Flight Sciences is the company and Boeing just bought it. If you want to get into the military client business, this could be the flight in. MANASSAS, VA: Aerospace...

3 new CMOs at BtoB clients

Steve’s breakdown: Here’s this week’s batch of BtoB CMOs. Diebold Nixdorf Names Watson As Chief Marketing Officer NORTH CANTON, OH: Diebold Nixdorf (NYSE: DBD) today announced Devon R. Watson has been...

James Bond has a new CMO

Steve’s breakdown: At least at Scientific Games. If you have gaming/lottery experience, this is a no brainer. LAS VEGAS, NV & ATLANTA, GA: Scientific Games Corporation (NASDAQ: SGMS) today announced the appointment of Shawn Dennis as...

Global media review in Healthcare Electronics

Steve’s breakdown: Philips is the company and Blake Cahill is the contact. @bcahill. “Philips has reacted to the brand safety scandal by taking areas of media buying in-house, but has also placed its media...

BtoB new CMO Report

Steve’s breakdown: Here’s a fresh batch for y’all who delve into the BtoB. Cedexis Names Anshu Agarwal Chief Marketing Officer PORTLAND, OR: Cedexis, the leader in crowd-optimized application and content delivery...

BtoB New CMO Report

Steve’s breakdown: We know most of you don’t “do” BtoB but we don’t think it should be ignored so here’s a batch of 3 companies with new CMOs. Sungard Availability...

Biotech Company Issues Media Engagement RFP

Steve’s breakdown: This RFP is for “Earned Media for Two High Profile Events and Launch of Global Initiative in September” held at the UN General Assembly. Contact us for the...

BtoB new CMO report

Steve’s breakdown: We have Equifax, nClouds and FPX all with new CMOs. Check into it. • Equifax Appoints Laura Wilbanks as Chief Marketing Officer ATLANTA, GA: Equifax Inc. (NYSE:  EFX) today...

Can advertising save a stock?

Steve’s breakdown: It’s kinda hitting the fan over at Snapchat and we think a corporate campaign is in order. What’s your opinion? VENICE, CA: Snapchat has seen much of its...

Back from the dead: Radio Shack

Steve’s breakdown: They are not gone yet but they will have to to tell the nation they are still alive. Who going to do that work? You? General Wireless Operations is...

New CMO & CRO in eSports world

Steve’s breakdown: ESL is the company and it’s totally worth while to give these guys a hearty “congrats” and find out what the plan is. NEW YORK, NY & LOS...

Luxury Watch Account Just hanging Out There

Steve’s breakdown: Louis Vuitton has just launched a smart watch but who’s handling advertising? They do not have an AOR and they have to get the word out! NEW YORK, NY:...

Gaming & entertainment equipment deal = opportunity

Steve’s breakdown: Logitech & Astro Gaming will be one in August but the brands will both live on. If these guys are smart, they’d do a “twofer” campaign once the deal is done. Check...

IBM has a new CMO but not that one

Steve’s breakdown: Watson has a new partner in Micheal Mendenhall as CMO. He has over a decade of marketing experience at Disney. If that doesn’t sounds like a marketing shift...

New CEO lays out the gameplan

Steve’s breakdown: Pandora’s new CEO gave a bunch clues to what’s next with the company. Read on and chose your way in. OAKLAND, CA: Well that didn’t take long. Just...

BtoB New CMO report

Steve’s breakdown: We have a Data Center company, a TV business and a Strategy Execution firm with new CMOs. Park Place Appoints Jennifer Deutsch as Chief Marketing Officer CLEVELAND, OH: Park Place...

Tech company launches Health brand

Steve’s breakdown: Nokia took over the Withings brand last year and also announced that those products will now be rebranded and launched under the Nokia brand. We mention this because,...

Call Uber cause they need a ride

Steve’s breakdown: Right now Uber doesn’t have a CEO, a COO, a CFO, a CMO, a chief diversity officer, general counsel or a senior vice president of engineering. If there was...

Two New CMOs at tech companies

Zscaler Appoints Howard Ting as Chief Marketing Officer SAN JOSE, CA: Zscaler, Inc., the leading cloud security company, today announced the appointment of Howard Ting as its new chief marketing...

BtoB Report of 4 new CMOs

Steve’s breakdown: We got cool/heating, telehealth, cybersecurity & a damage appraiser. Have at it! Phononic Expands Executive Team with Appointment of Mick Wilcox as Chief Marketing Officer DURHAM, NC: Phononic, the company...

Where is the new biz lead against Amazon?

Steve’s breakdown: Some might think it’s Best Buy but we believe it’s the company handling all the short term rentals for Best Buy: Lupoid They’re small but clearly ready to take...

BtoB new CMO report

Steve’s breakdown: We have four for ya today. They tend to come in bunches. ReliaQuest Appoints Kathleen Finato as Chief Marketing Officer TAMPA, Fla., May 23, 2017 /PRNewswire/ — ReliaQuest,...

BtoB new CMO report

Steve’s breakdown: Happy Friday. For our last post of the week we have a ByoB report. See if any of these spark your week end. CallidusCloud Appoints Andres Botero as...

Guess what camera brand just got sold?

Steve’s breakdown: Yeah, you guessed it: Polaroid. It will take a little research but if this brand is in your wheelhouse, it will totally be worth the effort. Read on ....

Taking music public

Steve’s breakdown: Spotify look to be the next darling of Wall Street. The IPO of the company is not for a while so get in their now while they’re thinking big....

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