There’s another Alphabet account to pitch

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Steve's breakdown: Fitbit is the brand and Alphabet (Google) is the new owner. Obviously there still a lot of dust to settle but you might want to check into the...

BtoB lead that advertises on TV

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Steve's breakdown: We love BtoB companies who poach CMOs and advertise on TV cause you know marketing is going to be making big changes! So here you go. Headline: Intel...

New CMO, CPO, CFO & GM: New agency next?

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Steve's breakdown: Web.com is restructuring and an ad review is not a far fetched idea, especially because it's been a while since the last one. They also own Register.com &...

INTERNATIONAL: Tech Review in Australia

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Steve's breakdown: We going to be doing a little international in the coming months so if you're not interested, just move along. On the other hand, all reviews are important...

$150 Million Tech BtoB Account w/ New CMO

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https://www.youtube.com/watch?v=PaN7zUzSMm4 Steve's breakdown: Symantec spends a ton on online advertising with CableTV and Radio rounding out the top three. As for the new CMO, Ms. Tomlin is a marketing executive with...

Do you fancy a phone client?

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Steve's breakdown: First off, Nokia use a "Studio" called Happy Finish for some of their work so that's , ummm, that. But the real news is the company announced partnerships with...

Review: Mixed reality client

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Steve's breakdown: The multi-billion dollar mixed reality startup has suffered from a failure to deliver on its promise. Now they want an agency to make it all better. They are looking...

BtoB Lead in Virginia without agency

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Steve's breakdown: Software AG has a new CMO and CTO but what about an ad agency? BTW: Software AG helps organizations achieve their business objectives faster. The company's big data, integration and business...

Two new CMOs you Might Want to Call

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Steve's breakdown: Small accounts are people too! Kum & Go Picks CMO (Only in Iowa can you get away with a name like this . . .) WEST DES MOINES,...

Financial North American RFI is Out

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Steve's breakdown: The Experian RFI looks to be for PR but there's always room for spreading out those services when they haven't formally pulled the trigger on the review. Gerry Tschopp,...

Money gets tight for PR account: In Review

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Steve's breakdown: This is a public relations review but methinks looking into Juniper's marketing at the same time will do more help than harm. Mr. Eric Andrews at eandrews@juniper.net is the...

The Douchebag Factor is not enough

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Steve's breakdown: Considering every latenight show makes fun of every guy who vapes, you'd think the trend would slowdown. That said, the FDA is cracking down on the e-cigarette industry...

So Much in Review in Seattle

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Steve's breakdown: Amazon Devices Launches Competitive PR Agency Review The wide-ranging remit covers the full range of Amazon's personal technology, from streaming devices to smart home security. Ms. Toni Reid tonir@amazon.com...

Seems to be a brand at Apple in review

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Steve's breakdown: This review has already started so we hope you have an "in" with the client if you want "in" on the pitch. SANTA MONICA, CA: Beats by Dre,...

Zombies and Undead and Cash, Oh My!

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https://www.youtube.com/watch?v=_JMJFyXuGUw Steve's breakdown: Yah, I did that! Ya ganna eat my brain over it Scarecrow? Here's what you should do. Get ahold of the team over at Undead Labs 'cause...

Cybersecurity company gets deep pockets

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Steve's breakdown: We don't usually report on BtoB stories but this one sounds promising for a consumer centric agency. Plus now the have big money behind them so ad budgets...

Facebooks’ CMO Job Description

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Steve's breakdown: Talk about getting an inside look at this struggling giant. If you can't find hints of any new business opportunities in this job description, look again. Check this...

Client with generic advertising gets new CMO

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https://www.youtube.com/watch?time_continue=2&v=nwSXFfpqCt4 Steve's breakdown: When ever you see a generic advertising campaign like ATDs and then see them getting a new CMO, think agency change-up. BOCA RATON, FL: ADT Inc. (NYSE:ADT),...

Resurrecting this Retail Brand will Require advertising

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Steve's breakdown: General Wireless Operations is bringing back RadioShack via HobbyTown with inshore RadioShack "express". They will have to get the work out because you know there's pent-up demand for the...

3 Regional RFPs

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Steve's breakdown: The RFPs hail from Okaloosa County, Florida - Coquitlam, British Columbia, Canada and Haldimand County, City in Ontario, Canada. It's a slow Monday :P City of Coquitlam, Canada Issues RFP For...

Hardware company looks to make some moves

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https://www.youtube.com/watch?v=niaacjHYaZM Steve's breakdown: Lenovo is on the look out for a new CMO. Considering how many agencies they now use, one could assume there will be some changes made to...

$12 Million BtoB Lead Alert

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Steve's breakdown: When a company pays this much, you'll be sure they will be changes-a-comin'. Either Darling Advertising or Y&R has the account. Click here for the latest creative. HOUSTON,...

CEOs turn from rivals to kindred spirits

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Steve's breakdown: How about that for some design work? Huh? Not bad for a new business guy! Some questions? What makes me think Sprint's current "Sprintern" campaign is being done...

Six words: Grad Conn CMO Microsoft Raging Waters

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https://www.youtube.com/watch?v=k2dZDdeQgVI Steve's breakdown: That's not a typo, the new CMO at Sprinklr is Grad Conn. I think we should double check him diploma. Anyway, it's not a great time to be in...

General Electric Division You Need to Pitch Right Now

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https://www.youtube.com/watch?time_continue=4&v=GcZHGonRF28 Steve's breakdown: One Word: Digital The priority at GE Digital is now on selling products for specific industrial applications, with less emphasis on all-purpose software for the wider industrial...

Conglomerate Could Use Some Fresh Eyes

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Steve's breakdown: "The biggest issue" at General Electric "seems to be a lingering preference for an insider perspective." If that doesn't say it's time to call GE, I can't help...

Two Amazing Weed Products hanker for Marketing

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Steve's breakdown: IASO is coming out with a box that offers growers the quickest harvest cycles & a processing machine that takes fresh weed and turns it into extracts. Well, that's...

Big Blue in Global Pitch

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Steve's breakdown: No, not that one. The real one. I.B.M. The RFP went out March 9th but they are looking for a lot of different services here. Give this article...

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