Industry: Technology

Big Blue’s Marketing Shake-Up

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Another reason to pitch Nike

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It’s time to call Best Buy

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It’s time to get a piece of Google

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Mergers & Acquisitions Report

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A chat app just got really deep pockets

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BtoB client just got deep pockets

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9 Mergers & Acquisitions To Take A Look At

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Fastly outage explained: But what about the brand

Steve’s breakdown: The internet was brought to its knees Tuesday, with 503 errors showing up across the news outlets and websites. Now we know exactly what happened. But what about the brand Fastly? Their line “More confidence. More speed. More power at the edge.” doesn’t really work anymore. Check into it. Emily Friedberg, Cofounder: [email protected] […]

Sports betting lead

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Social media review via search consultant

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Look who’s issued an RFI for PR

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Today’s Update: BtoB New CMO Report

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Gaming Lead

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Financially messing with your employees at Christmas: Here’s an opening

Steve’s breakdown: “GoDaddy sends employees fake Christmas bonus email as ‘phishing test’” is the headline and I know what you’re probably thinking. Employees are the companies biggest ambassadors or the internal communications director was either not on the conference call when this decision was made or that head has already rolled. Either way, it’s an […]

Bad Creative Sparks Global Ad Review

Steve’s breakdown: Well, at least they tried for the fences but it was a Swing-and-a-Miss for Nokia & Grey! Stephen Taylor is the CMO and is based in London. And you’re going to have to move FAST! ESPOO, Finland: The Finnish licensee of the Nokia brands wants an agency to create a new global brand […]

Small GE Account Could be Yours with the right Connection

Steve’s breakdown: Getting to be a GE roster agency is a big deal and here’s one way to do just that. Read the CMO job description below – find someone in your network that fits the bill – they get the job – you get the account. Easy peasy lemon squeezy! WAUKESHA, WI: The Chief […]

Another Ratti Forecasted Ad Review comes to Fruition: T-Mobile

Steve’s breakdown: Back in April (see below) we told y’all “New T-Mobile will be shedding & hiring new agencies” and here we are. Make sure to keep an eye on our account review predictions because, believe it or not, they happen! (unlike our competition) BELLEVUE, WA: As 2020 draws to a close, T-Mobile has launched […]

Major Marketing Shake-up at Fitness Company: New Agency Next

Steve’s breakdown: With all the new marketing folks at Echelon Fitness, one could only conclude an ad agency review is next. I mean, look at their “Sizzle Reel”. YIKES, they need help! CHATTANOOGA, TN: Echelon Fitness, the brand dedicated to changing the fitness category through smart innovation at affordable prices, is growing its leadership team as […]

Two Country PR Review at Software Giant

Steve’s breakdown: SAP‘s PR review, which is currently ongoing, includes several lines of business so if you want in, move fast! SAN JOSE, CA: Software giant SAP is reviewing PR support across the US and Germany. The review, which is currently ongoing, includes several lines of business, as well as a consolidation of some business […]

HealthCare Tech Company is cranking up Marketing efforts with Ad Vet

Steve’s breakdown: BlueStar SeniorTech is one of those “As Seen On TV” kinds of company so there will ber TV work if you win this account. The new CMO is Douglas Foster and he’s their first which makes us think they might be gearing up to hire an agency too. BTW: Doug is also an […]

Cloud communications company needs to simplify their communications

Steve’s breakdown: As you can tell by the featured video, Vonage has a lot to say but they really haven’t figured it out. They even say “it’s a mouthful” but that wouldn’t stop you from breaking it all down to a beautiful simple message – now would you? No! So call Joy and tell her […]

Samsung in Digital & Media Review: Call Headquarters!

Steve’s breakdown: Wouldn’t you know it. 4:45pm a day before Juneteenth, Samsung announces it’s going into review. So, if you are part of Interpublic Group of Cos., Dentsu Aegis Network or WPP, it’s time to call headquarters to get you agency’s ass in this pitch! The rest of you, contact consutlancy R3 to make sure […]

Smartphone’s digital-first marketing lead

Steve’s breakdown: First of all, they have to change the name of the company to Home of Nokia or something. I know the original Nokia is out there but Come On! Anyway, according to LinkedIn, the new CMO is based in London so this would be an across-the-pond situation but who cares now that we […]

BtoB Report: New CMOs Updated May 21st

Steve’s breakdown: And noooow . . . . . here are the new CMO announcements in the BtoB arena! Thornburg Appoints New Chief Marketing Officer SANTA FE, N.M., May 20, 2020 /PRNewswire/ — Thornburg Investment Management (“Thornburg”), a global investment firm that oversees $38 billion in assets1, today announced that John V. Hackett, CFA, has joined Thornburg as chief marketing officer. […]

9 Potential Clients seek CMOs

Steve’s breakdown: Fresh from our friends at Indeed, these 9 companies are searching for CMOs. You know the drill, help a company find a CMO = win a new client. OR Use these CMO job descriptions as Blue-Prints to pitch the company. Either/both work. Chief Marketing Officer Nusenda Credit Union    32 reviews  – Albuquerque, NM We are […]

Education software co knows it’s well positioned for future: making a move

Steve’s breakdown: We believe the target market for Ellucian just got a whole lot bigger than they ever imagined and this new CMO is evidence they probably believe this too. Here’s a link to her LinkedIn profile. We bet most of you have one contact with her in common! RESTON, VA: Ellucian names chief marketing […]

American trucking client: What a concept

Steve’s breakdown: The thing about this trucking company is that it’s all about technology with no trucks. Meaning they own no tricks so if you wanted to take that cross-county trip with a container with a trucker, you’re out of lock. So if handling an American logistics company is your bag, we got one that […]

Global shipping client: What a concept

Steve’s breakdown: The thing about this shipping company is that it’s all about technology with no ships. Meaning they own no ships so if you wanted to take that trans-Atlantic trip on a container ship with its 32 hand crew, you’re out of lock. So if handling a global logistics company is your bag, we […]

Growth Client in Healthcare Technology

Steve’s breakdown: The company is taking about managing their marketing better as Growth Accelerates. There’s a problem you want a client to be having. Maybe your agency is just what the doctor ordered. NEW YORK, NY: CipherHealth, the leading patient engagement technology company, has named Chris Aulbach Chief Product Officer (CPO) and Jim Somers as their new Chief Marketing Officer […]

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