News: Market shift

Brands are “reviewing” their image all over the country

Steve’s breakdown: We are truly living in a Brave New World! It’s blowing my mind but we can’t take our eye off the ball. Brands all over the country are taking a second look at their brands if there’s even the slightest scent of racism involved. If this is the type of work your agency […]

Talk about a blow to a monster brand

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Great Potential Fashion Clients in the New World

Steve’s breakdown: The shutdown might make for some big fashion combinations that were only dreamed of before COVID-19. Here are some examples of the possibilities of great new clients in the New World. THE WORLD of FASHION: The mind wanders in quarantine, making unlikely connections, taking flights of fancy. So much has changed in fashion. […]

One category you’ll love to be in is booming

Steve’s breakdown: It’s time to get into the Pet Game. Animal shelters are empty and folks need pet stuff so find the closest/biggest pet company near you and make that pitch. EVERYWHERE, USA: While inadequate amounts of toilet paper and frozen pizza plague the nation, one shortage has been a welcome sight throughout the coronavirus pandemic: empty animal […]

Here’s a thought: Consumer Packaged Goods

Steve’s breakdown: This just cam in from “Marketing Dive”. Worth a look. Why CPG marketers can’t afford to go dark despite coronavirus risks. Sales for the category remain strong, but marketers must rethink their strategies now to sustain momentum through a recession and adjust to altered shopper habits. EVERYWHERE, USA: As the coronavirus upends industries […]

Harley Davidson & Why

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100s of accounts will be bringing their biz online: Find’em & pitch’em

Steve’s breakdown: Cirque du Soleil has taken their shows online and we suspect all other event-based businesses will follow suit. That means 100s of accounts will have to change/update/retarget/re-think their advertising. So go find your favorite event-based companies and pitch’em on this idea. MONTREAL, Canada & EVERYWHERE, USA: Cirque du Soleil, having halted its live […]

New food category alert!

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A Bounty of Beverage Business to Pitch

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City’s salt warning rules could save the entire restaurant category (free to see)

Steve’s breakdown: To quote a chain who’s not to keen on this idea, “I’m lovin’ it”! This type of customer communications has probably been pitched by multiple ad agencies to clients but it took a city government to make it happen. Bravo! It will probably save the casual dinning industry while save a few thousand […]

Blood in the Water at Vaping Co.

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100 New Restaurants Have No Agency

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This turnaround could open up a review

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Train Line Lead with a brand You’ve Always Wanted

Steve’s breakdown: Virgin Trains USA is rebranding Brightline railroad in Florida and expanding north and west. Who’s doing the advertising? This story comes to us from Curbed Atlanta ATLANTA, GA: For years, Atlanta’s chances of seeing an interstate commuter rail line have seemed far-fetched. Could that be changing now? Thanks to Virgin Group’s investment in Florida-based […]

3 Words: Non-Alcoholic Beer

Steve’s breakdown: We’ve said for years advertising non-alcoholic beer takes a different mindset and we believe both Heineken and Pabst should hire separate agencies for their coming launches. First thing they should do is not make it look like non-alcoholic beer but they’ll probably mess that up right from the start. EVERYWHERE, USA: In an effort […]

Will the creators follow the created?

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Is this just one giant Ad for Radio

Steve’s breakdown: If you know a radio station, company or conglomerate, this demonstration of the AI Anchor has done all the work for you in regards to coming up with your next campaign idea. YIKES! EVERYWHERE, USA: Xinhua, China’s state-run press agency, has unveiled new “AI anchors” — digital composites created from footage of human […]

The Leads in the Wake of Amazon’s Decision

Steve’s breakdown: Well, Amazon will be putting 1/2 of its new Headquarters in Long Island City. For those who don’t know, you can’t get closer to Mid-Town Manhattan and not be in Manhattan than Long Island City. This will change everything and here’s what you might want to be looking at. Real Estate clients! Residential, […]

If you have a restaurant account or want one, a door just opened

Steve’s breakdown: Google Maps has star ratings now with no regulation which means every restaurant now has a new communications battle on their hands. It’s bad for the restaurants but a big opportunity for ad agencies. Can you help win this battle for clients? Then you have a fighting chance of picking up a few new […]

Reinvesting in brands brings new bounty to ad budgets

Steve breakdown: Getting “behind brands that can get bigger than themselves” is the mantra at Kraft Heinz now-a-days. They plan product extensions everywhere they look in their portfolio and we think that could mean agency opportunities. Maybe you could even present the agency’s ideas for brand extensions . . . CHICAGO, IL & PITTSBURGH, PA: Kraft Heinz […]

Expanding retailer’s agency closed

Steve’s breakdown: Ross Stores’ expansion plans will require the company to introduce the brand to new markets. They should probably have a new agency to go with those markets since their past agency closed in January. DUBLIN, CA: Ross Stores now sees even more potential for expanding its store network. The off-pricer has raised its long-term projected […]

New study is going to mean new campaigns for multiple booze accounts

Steve’s breakdown: There might be a lot of opportunity now that the medical community has proven that no amount of alcohol is safe. The Michelob ULTRA campaign comes to mind. I mean their line is “Live Fit. Live Fun. Live Ultra”. There are probably more examples out there but this one is the obvious choice. EVERYWHERE, […]

Love new product development? Here’s the lead for you

Steve’s breakdown: Back in the day, I used to get my agencies into PepsiCo all the time for new product development projects. Now they have a specific unit for you to contact for all that stuff. The Hive! Mr. Seth A. Kaufman, president of PepsiCo North America nutrition, will be heading up the unit and his email […]

$20 million account review prediction

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