News: Market shift

Pitch what’s growing: Landscaping

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A category to pitch: Pools & Hot-tubes

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Brands are “reviewing” their image all over the country

Steve’s breakdown: We are truly living in a Brave New World! It’s blowing my mind but we can’t take our eye off the ball. Brands all over the country are taking a second look at their brands if there’s even the slightest scent of racism involved. If this is the type of work your agency […]

Talk about a blow to a monster brand

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Great Potential Fashion Clients in the New World

Steve’s breakdown: The shutdown might make for some big fashion combinations that were only dreamed of before COVID-19. Here are some examples of the possibilities of great new clients in the New World. THE WORLD of FASHION: The mind wanders in quarantine, making unlikely connections, taking flights of fancy. So much has changed in fashion. […]

One category you’ll love to be in is booming

Steve’s breakdown: It’s time to get into the Pet Game. Animal shelters are empty and folks need pet stuff so find the closest/biggest pet company near you and make that pitch. EVERYWHERE, USA: While inadequate amounts of toilet paper and frozen pizza plague the nation, one shortage has been a welcome sight throughout the coronavirus pandemic: empty animal […]

Here’s a thought: Consumer Packaged Goods

Steve’s breakdown: This just cam in from “Marketing Dive”. Worth a look. Why CPG marketers can’t afford to go dark despite coronavirus risks. Sales for the category remain strong, but marketers must rethink their strategies now to sustain momentum through a recession and adjust to altered shopper habits. EVERYWHERE, USA: As the coronavirus upends industries […]

Harley Davidson & Why

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100s of accounts will be bringing their biz online: Find’em & pitch’em

Steve’s breakdown: Cirque du Soleil has taken their shows online and we suspect all other event-based businesses will follow suit. That means 100s of accounts will have to change/update/retarget/re-think their advertising. So go find your favorite event-based companies and pitch’em on this idea. MONTREAL, Canada & EVERYWHERE, USA: Cirque du Soleil, having halted its live […]

We’re a far cry from “You’ve Got Mail”

Steve’s breakdown: Remember “You’ve got Mail“ with Tom Hanks and Meg Ryan where Fox Books (AKA Barnes & Noble) put the little indie book store out of business? Well, now B&N wants to be an Indie Book Seller. Ain’t that a kick in the head? Anyway, it’s going take a kick to their advertising (and […]

TeleClients should be on your radar: For instance . . .

Steve’s breakdown: . . . telemedicine. Brands like Plushcare, Teladoc, American Well, Doctor on Demand, MDLive & HealthTap are keeping the “worried well” out of the hospital and that’s a good thing for all of us. EVERYWHERE, USA: As the coronavirus continues to spread across the U.S., hospitals and insurance companies are expecting a swell in […]

New food category alert!

Steve’s breakdown: We’re talking about plant & cell-based seafood brands like Good Catch. And they are not the only ones. There’s BlueNalu out of San Diego, San Francisco-based Wild Type & Finless Food, a Berkeley, California-based outfit. There’s more so check them out!! Think Vegan. EVERYWHERE, USA: Plant- and cell-based seafood has a long way […]

Adding 670 locations is going to require fresh adverting

Steve’s breakdown: Tropical Smoothie Café looks to add 670 locations in next five years but can they do it without fresh awesome advertising? I think not so maybe you should talk to the CEO about it. Charles Watson ATLANTA, GA: Tropical Smoothie Café had record growth in 2019 and it’s nowhere near being finished. The […]

A Bounty of Beverage Business to Pitch

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City’s salt warning rules could save the entire restaurant category (free to see)

Steve’s breakdown: To quote a chain who’s not to keen on this idea, “I’m lovin’ it”! This type of customer communications has probably been pitched by multiple ad agencies to clients but it took a city government to make it happen. Bravo! It will probably save the casual dinning industry while save a few thousand […]

Blood in the Water at Vaping Co.

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100 New Restaurants Have No Agency

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This turnaround could open up a review

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Train Line Lead with a brand You’ve Always Wanted

Steve’s breakdown: Virgin Trains USA is rebranding Brightline railroad in Florida and expanding north and west. Who’s doing the advertising? This story comes to us from Curbed Atlanta ATLANTA, GA: For years, Atlanta’s chances of seeing an interstate commuter rail line have seemed far-fetched. Could that be changing now? Thanks to Virgin Group’s investment in Florida-based […]

3 Words: Non-Alcoholic Beer

Steve’s breakdown: We’ve said for years advertising non-alcoholic beer takes a different mindset and we believe both Heineken and Pabst should hire separate agencies for their coming launches. First thing they should do is not make it look like non-alcoholic beer but they’ll probably mess that up right from the start. EVERYWHERE, USA: In an effort […]

Will the creators follow the created?

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Is this just one giant Ad for Radio

Steve’s breakdown: If you know a radio station, company or conglomerate, this demonstration of the AI Anchor has done all the work for you in regards to coming up with your next campaign idea. YIKES! EVERYWHERE, USA: Xinhua, China’s state-run press agency, has unveiled new “AI anchors” — digital composites created from footage of human […]

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