Tugging on heart strings may need to be updated

https://www.youtube.com/watch?v=uAA02EA1xX0 Steve's breakdown: Chicago transplant Harry Overly, the new CEO and president of Sun-Maid, brings new leadership to the iconic raisin...

Blood in the Water at Vaping Co.

Steve's breakdown: Two Things: Juul is recruiting for a high level marketing position but it has turned into a PR disaster....

This turnaround could open up a review

https://www.youtube.com/watch?v=AFxwZ71M6EU Steve's breakdown: Chipotle is ready to spread the word about their new menu items but do they have the...

3 Words: Non-Alcoholic Beer

Steve's breakdown: We've said for years advertising non-alcoholic beer takes a different mindset and we believe both Heineken and Pabst should...

Will the creators follow the created?

https://www.youtube.com/watch?v=_VXEkzmZPhc Steve's breakdown: Kellogg plans to sell the Keebler bakery brands and cookie business but we wonder if Leo Burnett go...

Is this just one giant Ad for Radio

https://www.youtube.com/watch?time_continue=30&v=GAfiATTQufk Steve's breakdown: If you know a radio station, company or conglomerate, this demonstration of the AI Anchor has done...

Expanding retailer’s agency closed

Steve's breakdown: Ross Stores' expansion plans will require the company to introduce the brand to new markets. They should probably have a...

New study is going to mean new campaigns for multiple booze accounts

https://www.youtube.com/watch?v=kiE71P138rc&feature=youtu.be&UTM_Confid=KX7EK5Ye&utm_source=UNKNOWN_ENGINE_TYPE&utm_campaign=&utm_Campaignid=0&medium=PaidSearch&utm_term=&msclkid=3a1886cdcaee19f1b43edd4dc889951a Steve's breakdown: There might be a lot of opportunity now that the medical community has proven that no amount...

Rebranding a Retail Icon

Steve's breakdown: No wonder Pier I is rebranding. Look at what they're selling in the featured image. Make America Tacky...

3/4 of everyone is going into review

Steve's breakdown: Just an FYI Y'all! 1) Nearly three-quarters (74%) of major multinational brands are reviewing their current agency arrangements,...

Out from under a cloud, time to advertise

Steve's breakdown: Now with the labor lawsuit behind them, Houlihan’s now looks ready to spread it's wings without shame. Arnold Worldwide had the...

Exclusive: 8 Booze Brands in Flux

https://www.youtube.com/watch?time_continue=745&v=Yzx_tSlifIw Steve's breakdown: SKYY Vodka, Wild Turkey Bourbon, Espolòn Tequila, Appleton Estate Jamaican Rums, Glen Grant Scotch Whisky, Aperol, Grand Marnier...

Reason 43 to get a cannabis account

Steves breakdown: Child-onset epilepsy has no treatment, the healthcare universe knows it and that's why they are giving the fast-lane...

Retailer needs to pick a personality

Steve's breakdown: Sephora is throwing everything they can think of at the retail universe. The biggest store ever in Manhattan and...

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