I bet Deutsch & R/GA are livid about this news

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Steve's breakdown: We reckon you heard about Accenture's acquisition of Droga5. There've been all kinds of...

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Moving to Manhattan May Mark a Move in Marketing Agencies

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Steve's breakdown: Campari Group has opened its new North America base in New York. What's...

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Tugging on heart strings may need to be updated

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https://www.youtube.com/watch?v=uAA02EA1xX0 Steve's breakdown: Chicago transplant Harry Overly, the new CEO and president of Sun-Maid, brings new...

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Italian spirits brands will be reviewing advertising

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Steve's breakdown: E&J Gallo will now handle Gruppo Montenegro spirits portfolio in the US and you...

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Big 4 Firm is going to need an agency to execute great advertising

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https://www.youtube.com/watch?v=p7ah1tEbhHs Steve's breakdown: PriceWaterhouseCoopers' new CMO let's it fly in this interview. He sounds like he...

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3 CBD Sports Beverages Emerge as New Category to Pitch

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Steve's breakdown: There's a lot going on with CBD but this one category could be...

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Advertising for AI brand needs to be updated to reflect new strategy

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https://www.youtube.com/watch?v=N2So4WfY0xk Steve's breakdown: Watson is now looking for mates to work with. He wants companies like Amazon, Microsoft...

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Science just made vaping cool again: Time to pitch one

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Steve's breakdown: The New England Journal of Medicine just found E-cigarettes twice as effective as nicotine patches,...

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He’s at it again: Pitch him before he hurts himself

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Steve's breakdown: Integrating WhatsApp, Instagram & Facebook Messenger sounds a little "Big Brotherish" if you ask...

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Blood in the Water at Vaping Co.

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Steve's breakdown: Two Things: Juul is recruiting for a high level marketing position but it...

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Know a brewery? Show them this study & Boom! Pitch’em your idea

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Steve's breakdown: Americans Drank Less Alcohol Again in 2018 according to a IWSR report and their president, Brandy Rand....

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Candy company trying to pull a Mikey: Make sure they don’t screw it up

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https://www.youtube.com/watch?v=GhdHJ8GMiJc Steve’s breakdown: Confectionery giant Mars is eyeing the health & wellness space with Mars...

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100 New Restaurants Have No Agency

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Steve's breakdown: The Hummus & Pita Co + Jersey Mike's = a new account to pitch. NEW YORK,...

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This turnaround could open up a review

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https://www.youtube.com/watch?v=AFxwZ71M6EU Steve's breakdown: Chipotle is ready to spread the word about their new menu items...

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Coming to a sleazy town near you? A New Category to Pitch

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Steve's breakdown: So it seems people have not taken to the idea of a sex...

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Train Line Lead with a brand You’ve Always Wanted

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Steve's breakdown: Virgin Trains USA is rebranding Brightline railroad in Florida and expanding north and west....

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3 Words: Non-Alcoholic Beer

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Steve's breakdown: We've said for years advertising non-alcoholic beer takes a different mindset and we...

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Will the creators follow the created?

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https://www.youtube.com/watch?v=_VXEkzmZPhc Steve's breakdown: Kellogg plans to sell the Keebler bakery brands and cookie business but we...

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Is this just one giant Ad for Radio

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https://www.youtube.com/watch?time_continue=30&v=GAfiATTQufk Steve's breakdown: If you know a radio station, company or conglomerate, this demonstration of...

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The Leads in the Wake of Amazon’s Decision

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Steve's breakdown: Well, Amazon will be putting 1/2 of its new Headquarters in Long Island...

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If you have a restaurant account or want one, a door just opened

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Steve's breakdown: Google Maps has star ratings now with no regulation which means every restaurant now...

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Reinvesting in brands brings new bounty to ad budgets

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Steve breakdown: Getting "behind brands that can get bigger than themselves" is the mantra at Kraft Heinz...

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Expanding retailer’s agency closed

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Steve's breakdown: Ross Stores' expansion plans will require the company to introduce the brand to new markets....

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New study is going to mean new campaigns for multiple booze accounts

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https://www.youtube.com/watch?v=kiE71P138rc&feature=youtu.be&UTM_Confid=KX7EK5Ye&utm_source=UNKNOWN_ENGINE_TYPE&utm_campaign=&utm_Campaignid=0&medium=PaidSearch&utm_term=&msclkid=3a1886cdcaee19f1b43edd4dc889951a Steve's breakdown: There might be a lot of opportunity now that the medical community...

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Love new product development? Here’s the lead for you

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Steve's breakdown: Back in the day, I used to get my agencies into PepsiCo all...

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$20 million account review prediction

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Steve's breakdown: It's hard not to look at DraftKings and not think they will be...

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Rebranding a Retail Icon

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Steve's breakdown: No wonder Pier I is rebranding. Look at what they're selling in the...

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3/4 of everyone is going into review

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Steve's breakdown: Just an FYI Y'all! 1) Nearly three-quarters (74%) of major multinational brands are...

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Another potential food client comes to America

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Steve's breakdown: HelloFresh has big goals and we all know big retail goals require big...

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Last piece is set and they are ready for your close-up

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Steve's breakdown: We've been waiting for the last piece of the Chipotle puzzle to be...

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The more the Beer Wars heat up, the cooler it is to pick up clients

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Steve's breakdown: The Beer Wars are only getting more intense and if you're not taking...

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Opportunity? Retailers in for big hit if U.S. exits NAFTA

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Steve's breakdown: Where are they? The "opportunities" I mean. In Canada and Mexico? That's not a...

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Multiple Cannabis Clients are Rebranding Recreational

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Steve's breakdown: We can learn a lot watching Canada's sizeable shift from medical to recreational...

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How to ride the new wave in Beer is Clear

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Steve's breakdown: It's Hard Seltzer. I even did some personal local research on this one....

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Big Beer Still Hasn’t Figured it Out

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Steve's breakdown: There's a hundred ways to come at this beer issue but the main...

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200% growth in 2 years: That’s a wave to catch

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Steve's breakdown: In a report titled “Food Halls of North America,” Cushman & Wakefield projected that...

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Out from under a cloud, time to advertise

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Steve's breakdown: Now with the labor lawsuit behind them, Houlihan’s now looks ready to spread it's wings...

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How to pick up business with the new Gun conversation

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Steve's breakdown: Between marketing partners bailing on the NRA, box stores stopping the sale of...

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Exclusive: 8 Booze Brands in Flux

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https://www.youtube.com/watch?time_continue=745&v=Yzx_tSlifIw Steve's breakdown: SKYY Vodka, Wild Turkey Bourbon, Espolòn Tequila, Appleton Estate Jamaican Rums, Glen Grant...

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Reason 43 to get a cannabis account

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Steves breakdown: Child-onset epilepsy has no treatment, the healthcare universe knows it and that's why...

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The Elephant in the Room just left Miami

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Steve's breakdown: If you have ever decided not to pitch an account because Crispin Porter was...

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It’s brainstorming season in Ultra-Luxury: Get in on it

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Steve's breakdown: Ultra-Luxury brand are pairing up to offer one-time deals and we are sure...

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Pitching a Luxury Cruise Company’s Airline

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Steve's breakdown: There is so much happening at Crystal Cruise that there isn't not anything to...

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Bill Marriott doesn’t get it: Review is imminent

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Steve's breakdown: Since Marriott bought Starwood, the W Hotel brand has been losing its cool....

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Imported beer group likely to go into review

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Steve's breakdown: Beer brands like Dragon Stout (Jamaica), Krusovice (Czech Republic) and Zagorka (Bulgaria) will now be imported...

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Retailer needs to pick a personality

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Steve's breakdown: Sephora is throwing everything they can think of at the retail universe. The biggest...

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We just found a GOOD reason to pitch Sears

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Steve's breakdown: It's because Kenmore branded products are going to sold on Amazon. We believe this development...

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SABMiller/Anheuser-Busch merger is spilling Account Reviews

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Steve's breakdown: Today it's Perone, the Italian brew brand, but tomorrow it could be Grolsch...

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There’s an American invasion coming to Retail

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Steve's breakdown: The invader is Lidl, one of the largest European grocers, and they say they...

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Committing to sustainable natural rubber tires yearns for a campaign

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Steve's breakdown: GM is on the road to sustainable natural rubber tires and you "green" agencies...

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Internal competition = Opportunity in retail

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Steve's breakdown: So the line that matters is "Whichever model — Macy's Bluemercury or its...

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Plus size fashion company to hit the mall

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Steve's breakdown: This could be a tough one to make happen and some experienced hands...

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