A Bounty of Beverage Business to Pitch

To access this new business opportunity, please login or become a member

Steve's breakdown: Molson Coors might be cutting jobs and closing one of their headquarters but the move into coffee & tea beverages represents huge opportunities with brands like Bhakti Chai...

I bet Deutsch & R/GA are livid about this news

To access this new business opportunity, please login or become a member

Steve's breakdown: We reckon you heard about Accenture's acquisition of Droga5. There've been all kinds of stores already written but what we thought before all those were published was: Didn't Accenture...

Tugging on heart strings may need to be updated

To access this new business opportunity, please login or become a member

https://www.youtube.com/watch?v=uAA02EA1xX0 Steve's breakdown: Chicago transplant Harry Overly, the new CEO and president of Sun-Maid, brings new leadership to the iconic raisin brand founded in 1912. As part of transforming the iconic Sun-Maid...

Science just made vaping cool again: Time to pitch one

To access this new business opportunity, please login or become a member

Steve's breakdown: The New England Journal of Medicine just found E-cigarettes twice as effective as nicotine patches, gums and similar therapies in helping people stop smoking cigarettes. Well then, time to join...

He’s at it again: Pitch him before he hurts himself

To access this new business opportunity, please login or become a member

Steve's breakdown: Integrating WhatsApp, Instagram & Facebook Messenger sounds a little "Big Brotherish" if you ask us and pulling this off is not going to take an everyday communication strategy. That's...

Blood in the Water at Vaping Co.

To access this new business opportunity, please login or become a member

Steve's breakdown: Two Things: Juul is recruiting for a high level marketing position but it has turned into a PR disaster. (See the first article below) Secondly, the FDA has shut...

100 New Restaurants Have No Agency

To access this new business opportunity, please login or become a member

Steve's breakdown: The Hummus & Pita Co + Jersey Mike's = a new account to pitch. NEW YORK, NY: The Hummus & Pita Co. dips into West Coast with 100-unit franchise partnership Jersey...

This turnaround could open up a review

To access this new business opportunity, please login or become a member

https://www.youtube.com/watch?v=AFxwZ71M6EU Steve's breakdown: Chipotle is ready to spread the word about their new menu items but do they have the right mix of agency resources. We believe there's opportunity here...

Train Line Lead with a brand You’ve Always Wanted

To access this new business opportunity, please login or become a member

Steve's breakdown: Virgin Trains USA is rebranding Brightline railroad in Florida and expanding north and west. Who's doing the advertising? This story comes to us from Curbed Atlanta ATLANTA, GA: For...

3 Words: Non-Alcoholic Beer

To access this new business opportunity, please login or become a member

Steve's breakdown: We've said for years advertising non-alcoholic beer takes a different mindset and we believe both Heineken and Pabst should hire separate agencies for their coming launches. First thing they...

Will the creators follow the created?

To access this new business opportunity, please login or become a member

https://www.youtube.com/watch?v=_VXEkzmZPhc Steve's breakdown: Kellogg plans to sell the Keebler bakery brands and cookie business but we wonder if Leo Burnett go with the Elves. It's worth watching because if a competitor...

Is this just one giant Ad for Radio

To access this new business opportunity, please login or become a member

https://www.youtube.com/watch?time_continue=30&v=GAfiATTQufk Steve's breakdown: If you know a radio station, company or conglomerate, this demonstration of the AI Anchor has done all the work for you in regards to coming up...

The Leads in the Wake of Amazon’s Decision

To access this new business opportunity, please login or become a member

Steve's breakdown: Well, Amazon will be putting 1/2 of its new Headquarters in Long Island City. For those who don't know, you can't get closer to Mid-Town Manhattan and not...

Reinvesting in brands brings new bounty to ad budgets

To access this new business opportunity, please login or become a member

Steve breakdown: Getting "behind brands that can get bigger than themselves" is the mantra at Kraft Heinz now-a-days. They plan product extensions everywhere they look in their portfolio and we think that...

Expanding retailer’s agency closed

To access this new business opportunity, please login or become a member

Steve's breakdown: Ross Stores' expansion plans will require the company to introduce the brand to new markets. They should probably have a new agency to go with those markets since their past...

New study is going to mean new campaigns for multiple booze accounts

To access this new business opportunity, please login or become a member

https://www.youtube.com/watch?v=kiE71P138rc&feature=youtu.be&UTM_Confid=KX7EK5Ye&utm_source=UNKNOWN_ENGINE_TYPE&utm_campaign=&utm_Campaignid=0&medium=PaidSearch&utm_term=&msclkid=3a1886cdcaee19f1b43edd4dc889951a Steve's breakdown: There might be a lot of opportunity now that the medical community has proven that no amount of alcohol is safe. The Michelob ULTRA campaign comes to mind....

$20 million account review prediction

To access this new business opportunity, please login or become a member

Steve's breakdown: It's hard not to look at DraftKings and not think they will be doing some kind of advertising review. New marketing team, sports betting in NJ and now...

Rebranding a Retail Icon

To access this new business opportunity, please login or become a member

Steve's breakdown: No wonder Pier I is rebranding. Look at what they're selling in the featured image. Make America Tacky Again. Anyway, this is a real thing and if you're...

3/4 of everyone is going into review

To access this new business opportunity, please login or become a member

Steve's breakdown: Just an FYI Y'all! 1) Nearly three-quarters (74%) of major multinational brands are reviewing their current agency arrangements, according to newly-published research by the World Federation of Advertisers (WFA) and...

Another potential food client comes to America

To access this new business opportunity, please login or become a member

Steve's breakdown: HelloFresh has big goals and we all know big retail goals require big advertising plans. Say hello and see what's what. NEW YORK, NY: HelloFresh will start selling...

How to ride the new wave in Beer is Clear

To access this new business opportunity, please login or become a member

Steve's breakdown: It's Hard Seltzer. I even did some personal local research on this one. I asked every bartender and booze store in town and these Hard Seltzers are what's...

Big Beer Still Hasn’t Figured it Out

To access this new business opportunity, please login or become a member

Steve's breakdown: There's a hundred ways to come at this beer issue but the main driver is ideas and that's what agencies do best. The big guys always take the...

200% growth in 2 years: That’s a wave to catch

To access this new business opportunity, please login or become a member

Steve's breakdown: In a report titled “Food Halls of North America,” Cushman & Wakefield projected that there will be 300 or more “major” food halls of 10,000 sq. ft.-50,000 sq. ft....

Out from under a cloud, time to advertise

To access this new business opportunity, please login or become a member

Steve's breakdown: Now with the labor lawsuit behind them, Houlihan’s now looks ready to spread it's wings without shame. Arnold Worldwide had the account but I don't think anything has been done in...

Exclusive: 8 Booze Brands in Flux

To access this new business opportunity, please login or become a member

https://www.youtube.com/watch?time_continue=745&v=Yzx_tSlifIw Steve's breakdown: SKYY Vodka, Wild Turkey Bourbon, Espolòn Tequila, Appleton Estate Jamaican Rums, Glen Grant Scotch Whisky, Aperol, Grand Marnier and Campari will all have a new headquarters this fall....

Reason 43 to get a cannabis account

To access this new business opportunity, please login or become a member

Steves breakdown: Child-onset epilepsy has no treatment, the healthcare universe knows it and that's why they are giving the fast-lane to a drug called Epidiolex. This is not the only example...

The Elephant in the Room just left Miami

To access this new business opportunity, please login or become a member

Steve's breakdown: If you have ever decided not to pitch an account because Crispin Porter was in the neighborhood, that stops in March. Of course we're mostly talking mostly about the...

Pitching a Luxury Cruise Company’s Airline

To access this new business opportunity, please login or become a member

Steve's breakdown: There is so much happening at Crystal Cruise that there isn't not anything to pitch. Take their Crystal AirCruises that was just launched with the purchase of a 777. BTW,...

Imported beer group likely to go into review

To access this new business opportunity, please login or become a member

Steve's breakdown: Beer brands like Dragon Stout (Jamaica), Krusovice (Czech Republic) and Zagorka (Bulgaria) will now be imported by US Beverage and we're pretty sure they'll be looking for an advertising partner. BTW:...

Retailer needs to pick a personality

To access this new business opportunity, please login or become a member

Steve's breakdown: Sephora is throwing everything they can think of at the retail universe. The biggest store ever in Manhattan and the smallest store ever in Boston are just two examples....

Type and press Enter to search