Rebranding a Retail Icon

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3/4 of everyone is going into review

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Another potential food client comes to America

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How to ride the new wave in Beer is Clear

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Big Beer Still Hasn’t Figured it Out

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200% growth in 2 years: That’s a wave to catch

Steve’s breakdown: In a report titled “Food Halls of North America,” Cushman & Wakefield projected that there will be 300 or more “major” food halls of 10,000 sq. ft.-50,000 sq. ft....

Out from under a cloud, time to advertise

Steve’s breakdown: Now with the labor lawsuit behind them, Houlihan’s now looks ready to spread it’s wings without shame. Arnold Worldwide had the account but I don’t think anything has been done in...

Exclusive: 8 Booze Brands in Flux

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Reason 43 to get a cannabis account

Steves breakdown: Child-onset epilepsy has no treatment, the healthcare universe knows it and that’s why they are giving the fast-lane to a drug called Epidiolex. This is not the only example...

The Elephant in the Room just left Miami

Steve’s breakdown: If you have ever decided not to pitch an account because Crispin Porter was in the neighborhood, that stops in March. Of course we’re mostly talking mostly about the...

Pitching a Luxury Cruise Company’s Airline

Steve’s breakdown: There is so much happening at Crystal Cruise that there isn’t not anything to pitch. Take their Crystal AirCruises that was just launched with the purchase of a 777. BTW,...

Imported beer group likely to go into review

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Retailer needs to pick a personality

Steve’s breakdown: Sephora is throwing everything they can think of at the retail universe. The biggest store ever in Manhattan and the smallest store ever in Boston are just two examples....

We just found a GOOD reason to pitch Sears

Steve’s breakdown: It’s because Kenmore branded products are going to sold on Amazon. We believe this development requires Sears to review their advertising strategy. HOFFMAN ESTATES, IL: Amazon is staking a claim...

Internal competition = Opportunity in retail

Steve’s breakdown: So the line that matters is “Whichever model — Macy’s Bluemercury or its Backstage brand — performs best this year will be rolled out “aggressively” in 2018″. So...

Plus size fashion company to hit the mall

Steve’s breakdown: This could be a tough one to make happen and some experienced hands on the job will help. Here’s the deal. Juno Active has been a catalog company turned eCommerce retailer...

Giant retailer changing strategy

Steve’s breakdown: With all this renovation of CVS going healthy, which I think is great, they have to be thinking about changing up their marketing strategy. Could be an opening...

Relaunching an Island

Steve’s breakdown: Remember Atlantis, Paradise Island? I don’t know why they have to relaunch but they’re bringing in a new CMO to do just that. BTW, as far as I can...

Account review prediction: Luxury British Brand

Steve’s breakdown: Coty is going to be licensing Burberry’s fragrances & cosmetics and bringing them to everywhere USA. This is a major opportunity for Burberry and we think they’ll make...

Cutting the Cord & New Business

Steve’s breakdown: Everyone in broadcasting, which is just about Everyone now, is competing for viewers anyway they can. You can’t swing-a-dead-cat and not hit a potential broadcasting Client. Below is a...

Stop GameStop from going the way of Blockbuster

Steve’s breakdown: The numbers are in and it may be a good time for GameStop to do an advertising game-changer campaign. Read on and maybe you’ll have the solution. GRAPEVINE,...

IberiaBank needs a new campaign in Florida

Steve’s breakdown: They just bought Sabadell United Bank and now has to get the world out to their “new” customers. Mr. Mario Trueba is the CEO and can be reached at mario.trueba@sabadellunited.com and (305)...

Nokia rebranding every single Withings device

Steve’s breakdown: Making a brand disappear is not easy work so who’s doing it? You might want to check with Philippe Schwartz, the President of Withings at philippe.schwartz@withings.com. SUNNYVALE, CA: A whole bunch...

It’s a good time to give Kohl’s a call

Steve’s breakdown: As Kohl’s begins to refocus their business, they’ll have to tell their customer what’s happening. That’s your cue. MENOMONEE Falls, WI: After closing 19 stores in 2016, Kohl’s executives said...

Taking Perfect Vodka Global

Steves breakdown: Looks like Perfect Vodka is going for it. Who on advertising? Not sure but we expect the ex-Stoli executive to have a big say. PALM BEACH GARDENS, FL: Perfect...

Aéropostale is happening right Now

Steve’s breakdown: They are launching a campaign next month to announce the reopening of 500 stores. Who’s doing the work? Not sure but if you love this store, give’m a...

New Holland Brewing is going national

Steve’s breakdown: And it’s Pabst who’s making it happen. Marketing will still be handled by New Holland Brewing so contact them directly to get involved with advertising. Brett VanderKamp is the president and...

Cerveza Minerva is coming to America

Steve’s breakdown: Cerveza Minerva will be imported by Pabst and they’re planning a gradual launch across the country. No word on marketing yet so ask before they make decision. LOS ANGELES, CA: Pabst Brewing...

Simplilearn Solutions is coming to America

Steve’s breakdown: They are trying to make two big moves at one time and we think they’ll need some help. Pick your poison for the pitch. Move from BtoC to...

The Make-Over at Toys-R-Us

Steve’s breakdown: They are talking about smaller stores that are more interactive. I don’t care if Toys-R-Us has not done real TV campaigns in a while, they are going to...

Pitching season starts Thursday!!

Steve’s breakdown: We hope y’all have been fine-tuning the agency pitch over the past few weeks/months as we all waited to see whether the country was going down-the-rabbit-hole or not....

Oct 26th BtoB Leads

Cloudera appoints Hollison as CMO PALO ALTO, CA: Cloudier appointed Mick Hollison as chief marketing officer (CMO) to lead global marketing strategy as the company targets additional growth and success...

Check into Diageo brands in Canada

Steve’s breakdown: The the US and Canada operations are being merged and we have a feeling the Canadian ad accounts are more likely to have changes. Here’s one contact we have: Mr....

Better Business Bureau Slaps Xfinity

Steve’s breakdown: The BBB has asked Xfinity to stop saying that it “delivers the fastest internet in America”.  They have complied with the new campaign “Everything is Awesome” which I don’t think has...

CMO Turnover Reaches New High

Steve’s breakdown: Research like this is great to have while researching companies to call on. It’s also good for keeping present clients. The below article is good but if you...

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