News: Market shift

Two Big Vodkas Need Help

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Retailer is making a major pivot

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Travel and Tourism is on Fire

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Retailer is now ready for your pitch X 2

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Reason #43 to Pitch a Cannabis Client

Steve’s breakdown: The headline is: Weed stocks surge as Kamala Harris vows to decriminalize pot in debate. Sooooo, find the cannabis company near you and get cracking! EVERYWHERE, USA: U.S.-listed […]

Pitch what’s growing: Landscaping

Steve’s breakdown: Seems people are going nuts with landscaping. People want a private park now so get on the horn with the biggest Landscaping company in you neck-of-the-woods and giv’em […]

These kinds of ad reviews are peaking right now

Steve’s breakdown: It’s Media Account Reviews we’re talking about so if you have a media department, make sure everyone knows. Make sure your clients know it Make sure your ex-clients […]

A category to pitch: Pools & Hot-tubes

Steve’s breakdown: Pool sales are skyrocketing during the COVID-19 pandemic. ‘Nobody can keep up’ is what they are saying but that also make for a great opportunity to grab market-share. […]

How about a delivery service going global? Interested?

Steve’s breakdown: Amsterdam-based delivery company to merge with Chicago-based platform in all-stock deal is the news but what are the implications? Big bucks and worldwide backup for Grubhub from Just […]

QSR finally gets CMO: Advertising sure to change

Steve’s breakdown: The duties of departing global marketing chief Colin Mitchell have been reassigned to Alistair Macrow at McDonald’s. It’s about time and we’re interested in seeing what the marketing […]

Are psychedelics the next frontier for advertising?

Steve’s breakdown: Once stigmatized across the western world, the likes of MDMA, LSD and magic mushrooms are taking back their place in the world of medicine. Recreational wellness startups have […]

Retail Reopening Report: Updated May 20th

Steve’s breakdown: With a lot of store reopening, though with huge changes, it’s important they get the word out about how they will resume business. So here’s a sampling of […]

Great Potential Fashion Clients in the New World

Steve’s breakdown: The shutdown might make for some big fashion combinations that were only dreamed of before COVID-19. Here are some examples of the possibilities of great new clients in […]

One category you’ll love to be in is booming

Steve’s breakdown: It’s time to get into the Pet Game. Animal shelters are empty and folks need pet stuff so find the closest/biggest pet company near you and make that […]

Here’s a thought: Consumer Packaged Goods

Steve’s breakdown: This just cam in from “Marketing Dive”. Worth a look. Why CPG marketers can’t afford to go dark despite coronavirus risks. Sales for the category remain strong, but […]

Harley Davidson & Why

Steve’s breakdown: I don’t know what’s going on at Harley-Davidson but it doesn’t seem to be stopping now that their COO has bailed. As you can see from our past […]

Retro-Category making a comeback: Get in on it

Steve’s breakdown: “When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us” is the quote […]

We’re a far cry from “You’ve Got Mail”

Steve’s breakdown: Remember “You’ve got Mail“ with Tom Hanks and Meg Ryan where Fox Books (AKA Barnes & Noble) put the little indie book store out of business? Well, now […]

New food category alert!

Steve’s breakdown: We’re talking about plant & cell-based seafood brands like Good Catch. And they are not the only ones. There’s BlueNalu out of San Diego, San Francisco-based Wild Type […]

A Bounty of Beverage Business to Pitch

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