100s of accounts will be bringing their biz online: Find’em & pitch’em

Steve’s breakdown: Cirque du Soleil has taken their shows online and we suspect all other event-based businesses will follow suit. That means 100s of accounts will have to change/update/retarget/re-think their advertising. So go find your favorite event-based companies and pitch’em on this idea. MONTREAL, Canada & EVERYWHERE, USA: Cirque du Soleil, having halted its live […]

New food category alert!

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

A Bounty of Beverage Business to Pitch

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

City’s salt warning rules could save the entire restaurant category (free to see)

Steve’s breakdown: To quote a chain who’s not to keen on this idea, “I’m lovin’ it”! This type of customer communications has probably been pitched by multiple ad agencies to clients but it took a city government to make it happen. Bravo! It will probably save the casual dinning industry while save a few thousand […]

Blood in the Water at Vaping Co.

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

100 New Restaurants Have No Agency

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

This turnaround could open up a review

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

Train Line Lead with a brand You’ve Always Wanted

Steve’s breakdown: Virgin Trains USA is rebranding Brightline railroad in Florida and expanding north and west. Who’s doing the advertising? This story comes to us from Curbed Atlanta ATLANTA, GA: For years, Atlanta’s chances of seeing an interstate commuter rail line have seemed far-fetched. Could that be changing now? Thanks to Virgin Group’s investment in Florida-based […]

3 Words: Non-Alcoholic Beer

Steve’s breakdown: We’ve said for years advertising non-alcoholic beer takes a different mindset and we believe both Heineken and Pabst should hire separate agencies for their coming launches. First thing they should do is not make it look like non-alcoholic beer but they’ll probably mess that up right from the start. EVERYWHERE, USA: In an effort […]

Will the creators follow the created?

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

Is this just one giant Ad for Radio

Steve’s breakdown: If you know a radio station, company or conglomerate, this demonstration of the AI Anchor has done all the work for you in regards to coming up with your next campaign idea. YIKES! EVERYWHERE, USA: Xinhua, China’s state-run press agency, has unveiled new “AI anchors” — digital composites created from footage of human […]

The Leads in the Wake of Amazon’s Decision

Steve’s breakdown: Well, Amazon will be putting 1/2 of its new Headquarters in Long Island City. For those who don’t know, you can’t get closer to Mid-Town Manhattan and not be in Manhattan than Long Island City. This will change everything and here’s what you might want to be looking at. Real Estate clients! Residential, […]

If you have a restaurant account or want one, a door just opened

Steve’s breakdown: Google Maps has star ratings now with no regulation which means every restaurant now has a new communications battle on their hands. It’s bad for the restaurants but a big opportunity for ad agencies. Can you help win this battle for clients? Then you have a fighting chance of picking up a few new […]

Reinvesting in brands brings new bounty to ad budgets

Steve breakdown: Getting “behind brands that can get bigger than themselves” is the mantra at Kraft Heinz now-a-days. They plan product extensions everywhere they look in their portfolio and we think that could mean agency opportunities. Maybe you could even present the agency’s ideas for brand extensions . . . CHICAGO, IL & PITTSBURGH, PA: Kraft Heinz […]

Expanding retailer’s agency closed

Steve’s breakdown: Ross Stores’ expansion plans will require the company to introduce the brand to new markets. They should probably have a new agency to go with those markets since their past agency closed in January. DUBLIN, CA: Ross Stores now sees even more potential for expanding its store network. The off-pricer has raised its long-term projected […]

New study is going to mean new campaigns for multiple booze accounts

Steve’s breakdown: There might be a lot of opportunity now that the medical community has proven that no amount of alcohol is safe. The Michelob ULTRA campaign comes to mind. I mean their line is “Live Fit. Live Fun. Live Ultra”. There are probably more examples out there but this one is the obvious choice. EVERYWHERE, […]

Love new product development? Here’s the lead for you

Steve’s breakdown: Back in the day, I used to get my agencies into PepsiCo all the time for new product development projects. Now they have a specific unit for you to contact for all that stuff. The Hive! Mr. Seth A. Kaufman, president of PepsiCo North America nutrition, will be heading up the unit and his email […]

$20 million account review prediction

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

Rebranding a Retail Icon

Steve’s breakdown: No wonder Pier I is rebranding. Look at what they’re selling in the featured image. Make America Tacky Again. Anyway, this is a real thing and if you’re a fan of the brand, jump in FORT WORTH, TX: Pier I Imports’ strategy for relaunching its faltering brand can’t come soon enough. The retailer […]

3/4 of everyone is going into review

Steve’s breakdown: Just an FYI Y’all! 1) Nearly three-quarters (74%) of major multinational brands are reviewing their current agency arrangements, according to newly-published research by the World Federation of Advertisers (WFA) and The Observatory International. Clients rated their current arrangements at a 5.7 on a 10-point scale measuring “fit for purpose.” 2) The report, titled “The Future of […]

Another potential food client comes to America

Steve’s breakdown: HelloFresh has big goals and we all know big retail goals require big advertising plans. Say hello and see what’s what. NEW YORK, NY: HelloFresh will start selling meal kits in grocery stores, part of a larger trend in the online meal prep and delivery business. In a statement released Sunday, HelloFresh said […]

The more the Beer Wars heat up, the cooler it is to pick up clients

Steve’s breakdown: The Beer Wars are only getting more intense and if you’re not taking sides, Start! That’s where the real cheesecake is. Check out what Pete Coors had to say on the subject below. If there was ever a time to sip-up and beer account based on pure adrenaline, it’s now. EVERYWHERE, USA: Pete […]

Opportunity? Retailers in for big hit if U.S. exits NAFTA

Steve’s breakdown: Where are they? The “opportunities” I mean. In Canada and Mexico? That’s not a bad bet whether we bail of NAFTA or not. Maybe shift to American made only retailers? That couldn’t hurt either. The most important thing to remember is Retail is the most important category for consumer driven marketing firms. Advertising is […]

How to ride the new wave in Beer is Clear

Steve’s breakdown: It’s Hard Seltzer. I even did some personal local research on this one. I asked every bartender and booze store in town and these Hard Seltzers are what’s happening so jump on it. Constellations’ Svedka brand is launching next month but don’t stop there. Ask everyone in the business you know if they […]

Big Beer Still Hasn’t Figured it Out

Steve’s breakdown: There’s a hundred ways to come at this beer issue but the main driver is ideas and that’s what agencies do best. The big guys always take the road of least resistances which is why it’s easy to out smart them. Me? I think they have no idea what to do with the […]

200% growth in 2 years: That’s a wave to catch

Steve’s breakdown: In a report titled “Food Halls of North America,” Cushman & Wakefield projected that there will be 300 or more “major” food halls of 10,000 sq. ft.-50,000 sq. ft. on the continent, compared to just over a hundred at the end of 2017. And they are going to be everywhere. In fact one opened […]

Out from under a cloud, time to advertise

Steve’s breakdown: Now with the labor lawsuit behind them, Houlihan’s now looks ready to spread it’s wings without shame. Arnold Worldwide had the account but I don’t think anything has been done in years. LEAWOOD, KS: The owner of Saddle Brook-based A.C.E. Restaurant Group Inc. and A.C.E. Restaurant Group of New York LLC, doing business as Houlihan’s, agreed […]

Exclusive: 8 Booze Brands in Flux

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

Type and press Enter to search