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Steve's breakdown: We hate to see headlines like this one: TM Advertising Closes Its Doors After 85 Years. It's heartbreaking but business is business so here we go. As far...
Steve's breakdown: Shiseido’s clearly going to put some global marketing muscle behind Drunk Elephant so might as well get in on the cash. Tiffany Masterson is the founder of Drunk...
Steve's breakdown: One Group Hospitality has acquired Kona Grill and we suspect most of the restaurant's marketing will be up for review. Emanuel “Manny” Hilario is the One Group president...
Steve's breakdown: Selling diet supplements and energy drinks with endorsements by professional athletes via pyramid scheme might not be the way to go anymore because we bet the athletes are...
Steve's breakdown: The deadline is October 10th so, you know, like I've said, jump on it. Here's the University_of_Houston_Brand_Identity_and_Image RFP HOUSTON, TX: The University of Houston is in search of...
Steve's breakdown: Time to get nuts and respond to this RFP. Like your creatives don't want to work on this account. At the very least, winning this account will be...
Steve's breakdown: This new Chili's CMO clearly doesn't eat at Chili's but that's besides the point. Their advertising has looked completely generic lately and you know what that means. They...
Steve's breakdown: Didn't they just do this. Check out one of our funniest headlines reporting that below. Anyway, incumbent WPP and MDC Partners said to be in mix for business...
Steve's breakdown: Stage Stores is nixing department stores and going all-in on off-price stores via Gordmans. Drooling yet? Read on for details Get more info at this link HOUSTON, TX:...
Steve's breakdown: First Wingstop Announces Departure of Chief Growth & Experience Officer then Wingstop (NASDAQ:WING) gets downgraded by BidaskClub. Both of these makes us think this could be a good...
GRAPEVINE, TX: GameStop, the Grapevine, Texas-based retail chain that peddles hardcopy video games out of more than 5,700 stores worldwide, says it will shutter 180 to 200 “under-performing” locations globally...
Steve's breakdown: Want to start doing business in Mexico, here's a great chance. Spencer Cummings (spencer.cummings@gov.texas.gov) will handle questions about the RFP until Sept. 6. State-of-Texas-Tourism-PR-RFP AUSTIN, TX: Texas wants...
Steve's breakdown: It's pretty hilarious when a dating company can't match itself with leaders - especially marketing. But maybe you can be the cupid in this situation and possibly set...
Steve's breakdown: Jiffy Lube is going to be turning 50 in 2021 which makes it a perfect time to give them a call, tell them what a fan you are...
Steve's breakdown: This happens time and time again y'all and we can't stress enough that you watch our Account Review Predictions like a hawk! Our prediction is at the bottom...
Steve's breakdown: "Francesca’s swallows a ‘poison pill’" is the headline and we believe opens the door to a marketing discussion. Steven P. Lawrence is the CEO and Erik Lautier is...
Steve's breakdown: The Cheesecake Factory is acquiring Fox Restaurant Concepts and the remaining interest in North Italia. We suspect an ad review will follow. CALABASAS HILLS, CA & PHOENIX, AZ:...
Steve's breakdown: Chuck E. Cheese merger plans fell through and you know what that means. They gotta make some hard decisions right now and marketing has to be near the...
Steve's breakdown: "AT&TTV Now" is the new name for DirecTV. I know there's a space in there but just go ahead and say it out loud. Sounds ridiculous, doesn't it?...
Steve's breakdown: The Container Store Custom Closets is the brand and CEO Melissa Reiff is the contact. You know they want to here what you think . . . COPPELL,...
Steve's breakdown: Texas wants to go beyond the stereotypical, one-dimensional cowboy and western image. YeeHaaa! Work on the account begins on Sept. 4 and runs through Aug. 31, 2020. There...
Steve's breakdown: We both know these new CEOs at Taco Bell and Pizza Hut are not going to just leave both agency rosters alone. Right? So pick your spots and...
Steve's breakdown: As we mentioned last week in regards to Borden, Dean Foods has been having a bad time of it too in the dairy industry. A big mistake they...
Steve's breakdown: Borden is going through a bit of a renaissance ever since they hired their new CEO, Tony Sarsam. He's finally hired a marketing team but here's what they...
Steve's breakdown: The new Pres at Pier 1 has got to pull a few rabbits out of his hat and maybe you're just the agency to do the pulling! FORT...
Steve's breakdown: "As iHeartMedia goes public, CMO calls on brands to stop using audio the wrong way" is the quote but how is Gayle Troberman going to pull that of?...
Steve's breakdown: Proposals are due by 2:00 p.m. (PST) on August 14th and here's the RFP Phoenix-Union-High-School-District-RFP PHOENIX, AZ: The Phoenix Union High School District, a high school-only school district...
Steve's breakdown: Rent-A-Center is buying Merchants Preferred and we believe this move is going to transform how Rent-A-Center thinks about marketing. Read the highlighted quotes from the CEO below. PLANO,...
Steve's breakdown: We don't usually see a sales guy taking a brand position so this could be a rare opportunity for you to showcase your actual sales results with other...
Steve's breakdown: Chris X. Moloney is now the Brinks Home Security CMO. In the past, he's been Chief Marketing Officer for Experian, Wells Fargo Advisors, TaxSlayer, and Scottrade so he...
Steve's breakdown: Proposals are due July 8th so can the July 4th vacation and get to work because if you win this account, you're on vacation! SANTE FE, NM: The...
Steve's breakdown: We missed this prediction by 3 days but that's cool because this is the best restaurant campaign I've seen in years!!!!!! IRVING, TX: Chuck E. Cheese is pretty...
Steve's breakdown: The new CMO has been at Voya Financial and ING. These are two not very sleepy companies who actually advertise. do ya see a possible trend here ....
Steve's breakdown: The client is Whataburger and the comapny is BDT Capital Partners and they also have majority stakes in Panera, Caribou, Dunkin’, Krispy Kreme & more. Now do ya...
Steve's breakdown: Esports is huge now-a-days so we like to keep our ear to the ground regarding the category. He's what we have: "Immortals Gaming acquires Infinite Esports in $100M...
Steve's breakdown: Houston-Galveston (TX) Council of Governments has issued an RFP for Marketing & Advertising Services. Proposals are due July 31st and the RFP is viewable here: Houston HOUSTON, TX:...
Steve's breakdown: The University of Oklahoma's RFP proposals are due June 27th and you can access the RFP at this link: Brand_Strategy_Initiative NORMAN, OK: The Board of Regents of The...
Steve's breakdown: Proposals are due July 8th and you can read the RFP here: New Mexico Tourism SANTA FE, NM: The state is looking for an advertising firm to take...
Steve's breakdown: GameStop has a new chief merchandising officer, CFO & COO. And don't forget their new CEO we reported on back in March. (see below) All this has got...
Steve's breakdown: They are rebranding Mitsubishi Aircraft Corporation Space Jet. Yeah, sink your teeth into that one! Jeff Dronen seems to be a spokes-person over their while Gord Preston is...
Steve's breakdown: We don;t know if you want to jump in this hornets nest considering all the stupidness coming out of the General Mills agency review but maybe this is...
Steve's breakdown: Deadline for proposals is 4:00 (MST) on June 21. Here's the RFP: City-of-Sunland-Park-RFP SUNLAND PARK, NM: Sunland Park, New Mexico is requesting proposals from agencies that can develop...
Steve's breakdown: Every once in a while we like to report on the new CMO landscape in the Business to Business universe. Here's 5. Braze Hires Former Bazaarvoice Executive as...
Steve's breakdown: We're talking about Muscle Maker Grill which has had a few thing not "workout". Get it? HA! Anyway, they're taking another run at it with this leadership promotion...
Steve's breakdown: Deadline for proposals is 2 p.m. (CT) on May 23 and questions are due by 2 p.m. (CT) on May 13 and should be directed to the purchaser...
Steve's breakdown: I believe the line is "when life gives you lemons, make lemonade". Sometimes headlines make you think, I can help these folks if I only knew a little bit...
Steve's breakdown: Yeah, Anadarko Petroleum Corporation is one of those and they're getting bought by Chevron. No doubt they will have to create a whole new campaign telling whole world...
Steve's breakdown: Once Chuck E. Cheese merges with Leo Holdings Corp., they plan an IPO and that will, no doubt, spark a review of the restaurants advertising. It has to...
Steve's breakdown: Talk about a self inflicted injury. It won't matter how folksy Tom Bodell's voiceover is for quiet some time for lots of people. What's the brand to do?...
Steve's breakdown: Poised to Exit Bankruptcy, iHeartMedia Files for an IPO and with that, we expect a new agency to be brought on. The radio broadcaster is looking to return...
Steve's breakdown: We have to admit this Christmas spot is pretty good but they'll have to get serious to make this turnaround with a new CEO happen. Might as well...
Steve's breakdown: The great thing about this True Food Kitchen lead is it has a bunch siblings to pitch after you meet the team! Check out all the restaurant concepts...
Steve's breakdown: Everyone is a bit curious about getting into virtual money so here's a chance to jump in. Jon Maron is the new CMO of Coinme and has worked...
Steve's breakdown: It's not what you think cause it's good for dogs but we think they have something that could be ridiculously fun & successful with the right marketing. Up...
https://www.youtube.com/watch?v=tAhyTOh0KQk Steve's breakdown: "Rebrand" means redoing advertising to us so get on line with Rebecca Miller for this project. DALLAS, TX: Smoothie King, the world's leading smoothie brand, has named restaurant industry...
Steve's breakdown: The client is Complexity Gaming and the new Chief Marketing Officer is Cameron Kelly who was at United Entertainment Group. Clients he worked on included Toyota, Doritos, Kellogg’s, YUM!, Red Bull...
The State of Nevada Purchasing Division on behalf of the Nevada Department of Motor Vehicles (NDMV) is soliciting proposals for an integrated marketing and media buying contract. This contract will...
https://www.youtube.com/watch?v=FxTwxkDow9Y Steve's breakdown: The new CMO of GoDaddy had the same title at Amazon Fashion, served as Vice President of Global Marketing at Vans and held senior marketing roles at Dell....
https://www.youtube.com/watch?v=B5yARnawf1U Steve's breakdown: With over 200 SmileDirectClub shops in North America and all these new marketing folks, you gotta think their talking taking advertising out-of-house. Rapidly growing company announces appointments and promotions...
Steve's breakdown: That's right, Six Flags has 4 new locations that need to be rebranded and there's no word on who's doing the work. Senior Vice President of US Park...
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