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This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
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This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
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Steve’s breakdown: Might as well line-up for this Snapple Iced Tea account to get plucked rom Richards Group folks because I’ve haven’t seen such incredibly bad writing in a million...
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We hate to talk about accidents and airlines but every time they happen, a newly hired ad agency or PR firm follows. Every Time! Malaysia Airlines is a good example....
Steve’s breakdown: Nothing motivates a new CEO more than scared stockholders and Gamestop’s got’em. Look for Gamestop to rethink their agency relationships not only because it can affect a stock...
Steve’s breakdown: The ex-CMO of Peter Piper Pizza bailed on them in January and the company has since been feverishly trying to replace the guy with no luck. In fact, they...
City of Marble Falls Texas, Marketing and Promotion RFP The City of Marble Falls (City) is located in the Highland Lakes region of the Texas Hill Country, approximately 50 miles...
Steve’s breakdown: The Bertolli name has been tarnished and it looks to be Deoleo USA‘s fault because they just paid $7 million to make it go away. Now they probably have to make...
Steve’s breakdown: Okay, so some of the images are cut off, do ya want the lead fast or pretty? HA! Anyway, it seems to be regional RFP season. Here’s your...
Steve’s breakdown: Bumble and Tinder are at each others throats but neither are really using advertising to win the fight. Well, they are a little bit. Tinder bought the URL https://tinder.com/bumble which is...
Steve’s breakdown: This ex-client of mine has historically used well established agencies but has recently strayed. But now with this ex-CMO moving into the Executive Chair, we see an opportunity with...
Steve’s breakdown: We’ve got RFPs from Ohio Wine, Business Finland, Dallas Police, University of Washington & State of Washington. Go get’ed! Ohio Grape Industry Seeks Public Relations Firm Purpose: This...
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Steve’s breakdown: Publishing from Key West – poolside with a muffin . . . had to say that cause it is SH*T in Asbury Park right now. anyway WOW, they...
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Steve’s breakdown: With a new CMO & COO, we suspect Cinemark‘s new team is going to want to make its mark right out of the gate. Look for lots of...
Steve’s breakdown: So Mattress Firm just hired new agencies last year but this new CEO after the question by South African conglomerate Steinhoff International has this account up in the air again. Well,...
Steve’s breakdown: The Avocados from Mexico account seems to be a bit of a hot potato being thrown from agency to agency. Who can blame the client or the agencies considering this...