Mexican liqueur brand to revamp advertising

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A Bunch of Restaurant Brands just got new CMO

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$26 million Lotto Account review

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Time to talk turkey with this juice joint

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Another Hotel Brand to Launch

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It’s finally time to pitch this Chip company

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Texas Historical Destination RFP

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Franchisee Lawsuit may require Corporate Campaign

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$50 million Hotel Account Review

Steve’s breakdown: Ark Advisors is handling the review so make sure your credentials are up to date with them. DALLAS, TX: Travel booking site Hotels.com has launched a full review of...

200 location fast-casual with no AOR gets CMO

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65 location light fare chain gets first CMO

Steve’s breakdown: We love first time CMOs and this one seems to have a lot of field marketing experience so that’s where the pitch should be directed. HOUSTON, TX: Salata...

Sandwich joint just got some deep pockets for advertising

Steve’s breakdown: Bruegger’s Bagels is the brand and JAB Holdings are the pockets. They also own Peet’s Coffee, Caribou Coffee, Krispy Creme, Stumptown Coffee Roasters, Intelligentsia Coffee and the Keurig Green Mountain...

State Department of Commerce: Advertising RFP

Steve’s breakdown: The state is Oklahoma and proposals are due August 30th. All the infomation you need is at this link. OKLAHOMA CITY, OK: The Oklahoma Department of Commerce (ODOC)...

Real Estate Company Acquisition may Launch Maga-Brand

Steve’s breakdown: Invitation Homes & Starwood Waypoint Homes will trade together as one stock after the ink dries. What’s to happen to the brands? Fred Tuomi, the new CEO of the combined company, probably has some...

BtoB new CMO report

Steve’s breakdown: We have Equifax, nClouds and FPX all with new CMOs. Check into it. • Equifax Appoints Laura Wilbanks as Chief Marketing Officer ATLANTA, GA: Equifax Inc. (NYSE:  EFX) today...

New CMO at Big Bev

Steve’s breakdown: Andrew Springate is the new SVP and CMO. Additionally, Dr. Pepper Snapple Group is getting a new EVP of human resources and a new SVP and GM of the Coca-Cola Affiliated Sales Organization. Brands...

Big agency didn’t help at Sports Retailer

Steve’s breakdown: We think it’s time to take another look at Academy Sports + Outdoors. They just moved their account to FCB but it doesn’t seem to have helped. So if you’ve...

Who’s flying a $200 million media account review?

Steve’s breakdown: Select Resources International is handling the review so make sure your credentials are up to date over there. (310) 824-8999 DALLAS, TX: Southwest Airlines is conducting a media agency review...

University Issues Advertising & Marketing RFP in Texas

Steve’s breakdown: The RFP is from University of Houston-Clear Lake and responses are due August 2nd. Debra Carpenter, Executive Director Procurement & Payables is the contact and she can be reached at 281-283-7600....

2 University RFPs and 1 from Oklahoma

Steve’s breakdown: We’re ending the week with a 3-fer. The three links below go directly to their RFPs. Saint Mary’s College of Maryland College seeks an experienced contractor with integrated...

What’s this monster merger mean in New Business

Steve’s breakdown: Okay, Whole Foods spends around $7 million using mostly radio & digital and we don’t think they have an AOR. Amazon spends around $83 million using just about...

BtoB Report of 4 new CMOs

Steve’s breakdown: We got cool/heating, telehealth, cybersecurity & a damage appraiser. Have at it! Phononic Expands Executive Team with Appointment of Mick Wilcox as Chief Marketing Officer DURHAM, NC: Phononic, the company...

$25 million retail account decides to go it a lone

Steve’s breakdown: Neiman Marcus has taken itself off the block and now they need to put itself back together again. I’m thinking a corporate campaign pitch would be in order. DALLAS,...

Texas-based Restaurant snags taco CMO

Steve’s breakdown: CiCi’s is the place with a new CMO. Taco John’s is where she came from. You might want to checkout Del Frisco’s Grille too because that’s where CiCi’s CMO...

Asian restaurant chain snags pizza CMO

Steve’s breakdown: The new guy most recently served as CMO for Papa Murphy’s Pizza, and held senior leadership positions with Wendy’s and Domino’s Pizza. SCOTTSDALE, AZ: Pei Wei, the leader in...

New COO & CMO reaching for younger customers

Steve’s breakdown: A new COO & CMO might be the spark they need to get out of their dead-end relationship they have with their agency. Their task is to increase “brand passion...

Mall anchor store to get into home improvement

Steve’s breakdown: The new CMO, fresh from 20 years at Lowe’s, says that J. C. Penny should get into the home improvement business. That’s going to take a brand new brand...

New Mexico city issues RFP

Steve’s breakdown: Responses are due May 31st and a short brief is below. SANTA FE, NM: City of Santa Fe is seeking a PR firm and ad agency. Scope of...

BtoB new CMO report

Steve’s breakdown: Happy Friday. For our last post of the week we have a ByoB report. See if any of these spark your week end. CallidusCloud Appoints Andres Botero as...

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