Cannabis RFP with California County

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Steve's breakdown: The Due Date is November 30, 2019 The client is HUMBOLDT COUNTY ECONOMIC DEVELOPMENT DIVISION at 520 E Street, Eureka, CA 95501 EUREKA, CA: The purpose of this...

Boozer exec becomes a stoner exec: How about you?

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Steve's breakdown: Former Patrón Spirits and Grey Goose Global Chief Marketing Officer (CMO) Lee Applbaum will be joining Surterra Wellness as their new CMO. Why not congratulate him on the new...

Marijuana Marketing via #mycalvins

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Steve's breakdown: Green Growth Brands is on the move with a new CMO from Victoria’s Secret and the purchase of Spring Oak Greenhouses. So if you're in the market for...

ex-Snack Pres is new CEO of hemp-base company

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Steve's breakdown: Bring in a former President of the Kellogg’s Snack Business and CMO with Kraft Foods as CEO says this company is looking for some good old fashion munchie...

Finding pitch clues in CEO interviews

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Steve's Breakdown: CEOs often give away marketing plan clues while doing interviews with financial news networks. Here's the latest batch. Chevron CEO Michael Wirth at CERAWeek to discuss the future...

American Cannabis Social Media Lead

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Steve's breakdown: These are few and far between so jump on this one if you're keen on getting into the category. SAN FRANCISCO, CA: We have learned Joel Lunenfeld, vice president...

Marijuana in Manhattan

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Steve's breakdown: Just another reason y'all need to be looking into this category. NEW YORK, NY: Hemp and CBD: It's a good thing. Just ask Martha Stewart. Stewart is joining...

Science just made vaping cool again: Time to pitch one

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Steve's breakdown: The New England Journal of Medicine just found E-cigarettes twice as effective as nicotine patches, gums and similar therapies in helping people stop smoking cigarettes. Well then, time to join...

Cannabis company brings in ex-Unilever/Beam Suntory as CMO

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Steve's breakdown: Kevin George brings decades of Fortune 500 multinational consumer packaged goods marketing experience to Harvest Health & Recreation and we don't see how he can ignore reviewing advertising. PHOENIX,...

Weed Lead via munchy restaurant: Advertising Needed

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Steve's breakdown: Helping folks getting into the cannabis retail business is going to take some compelling advertising which they have not thought about yet. "They" is Pioneer Cannabis Corp, a partnership...

The right guy to launch THC brew

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Steve's breakdown: For all those who love to drink but can't, Keith Villa, inventor of Blue Moon Belgian Wheat is here to the rescue with the launch of CERIA Brewing Co. Say no...

The Biggest Weed Lead Ever

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https://www.youtube.com/watch?time_continue=7&v=ulEclI2jVuA Steve's breakdown: MedMen and PharmaCann are now one company and neither has advertising representation. This industry is only going to get bigger and these guys are the top already. Anna Clarke is the...

Bud is selling Bud

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Steve's breakdown: When the Busch family starts sell weed, you're going to have to take notice. o give little Busch a call and get in on the ground floor. DENVER, CO:...

This cannabis client is ready to roll

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Steve's breakdown: Curaleaf has just brought on a former Nike store executive to head up store expansion. They goal is to hit highly populated states like Florida New York & New Jersey. That's...

Where is this all heading and how can you get some?

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Steve's breakdown: It's called CannaMojo and this isn’t your grandpa’s sexual enhancement pill because it gets you high, like, three different ways. I mean they're talking about Dopamine. Where's the lead?...

THC Soda Company is on a Silicon Valley investing high

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Steve's breakdown: You can't fight it. It's happening and California Dreaming’ is taking on the entire state of California, now the world's fifth-largest economy. It's even bigger than Britain. So one would think they have...

5 Advertisers with new Marketing Leadership

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Steve's breakdown: We got another Marketing Executive report for ya. Please let us know if this "list format" is working for ya. More bang but maybe more work for you...

Cannabis Client in Canada with Copious Cash

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Steve's breakdown: We're not going to stop pushing y'all into pitching cannabis clients cause there's gold in-them-hills! Many of them are in Canada because recreational weed goes mainstream in October...

Beer/Weed/Lead

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Steve's breakdown: The THC-infused craft beer company, CERIA Beverages, hasn't even finished their website but they have a new CMO who's been at Coca-Cola and MillerCoors. Sounds like they are thinking big but...

Virginia is for Lovers of . . .

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Steve's breakdown: . . . Weed! If legalization is coming to your home state, there's absolutely no reason to get into this category. It's new, fun, exciting and people are...

Cannabis Client seeks Marketing Sobriety

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Steve's breakdown: Even if you're in a state that's mired in the 1950s, you can still grab a cannabis client. Take Lazarus Naturals for instance. They have stores all over the west and...

Weed Leed

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Steve's breakdown: Getting into the fastest growing category in the country could mean going to the Great White North. Emblem Corp just hired its VP of Medical Marketing and Creative Director so they...

Two Amazing Weed Products hanker for Marketing

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Steve's breakdown: IASO is coming out with a box that offers growers the quickest harvest cycles & a processing machine that takes fresh weed and turns it into extracts. Well, that's...

Cannabis Client: Buy the stock or pitch the account?

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Steve's breakdown: "Phivida converts phytocannabinoids into water soluble delivery format, enhancing bioavailability, and timed released within the body". Yeah - that stuff . . . in CPG form! If you're...

Reason 43 to get a cannabis account

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Steves breakdown: Child-onset epilepsy has no treatment, the healthcare universe knows it and that's why they are giving the fast-lane to a drug called Epidiolex. This is not the only example...

A New Client Category is born on Election day: WEED

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Steve's breakdown: There are real grown-up cannabis client in Washington and Colorado states and New Jersey & Virginia are next. So call your "connection" and get in line STATEWIDE, NJ: New...

Massive Player Enters Marijuana Business

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Steve's breakdown: The company that brings you Corona & Modelo beers just invested $191 Million into Canopy Growth Corporation. That, my friends, is the birth of an advertising account. Be first in...

Medical Marijuana company brings on CMO

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Steve's breakdown: This category is still exploding and getting in to get some experience will be great down the rode when the accounts get much bigger. SAN DIEGO, CA: Medical Marijuana,...

Cannabis lead alert: mCigs just scored CMO

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Steve's breakdown: As you guys know, we're all over this category because there's no stopping its rise. mCig is the next one to start taking it to the next level. Check out the...

Drinkable Hemp Drink? Woah!

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Steve's breakdown: No matter your position in regards to hemp, weed, ganja, doobies, grass or the wacky tobaccy, the reality is people are making bank in this category. Here's a possible opportunity in...

Jimi’s Cannabis Collection launches

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Steve's breakdown: And now companies can acquire exclusive rights to represent Jimi Hendrix-related products in every state & country. California Finest just snagged California and there will be many more companies getting involved. As for...

Hemp beverage company hires CMO

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Steve's breakdown: So the new guy is consider the "The Wolf of Weeds Street" and the company is the maker of the hemp beverage WolfShot. Not sure what their budgets...

Luxury cannabis tourism is now a thing

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Steve's breakdown: And there are going to be more things becoming "things" when talking about weed. This story is about TravelTHC. Look into it because this movement is not going...

The Dot-Bong Industry is only getting bigger – Get In!

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Steve's breakdown:  Two new developments are happening: 1) FBEC Worldwide to Launch of WolfShot™ H.E.M.P.™ branded energy shots and drinks 2) Oregon legalizes recreational marijuana Wolfshot is a more immediate lead but my point...

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