Industry: Weed

Cannabis News Briefs

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New Biz Lead with Weed Leader

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A 6 Pack of Brewing Story Leads

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Weed Lead

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Cannabis Trade Group RFP

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BIG Weed Lead: What will be the Brand?

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Huge player enters the Cannabis Category

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Big Deal in Weed could spark Ad Review

Steve’s breakdown: Aphria & Tilray have joined forces and they are going with the Tilray brand/company name but Tilray kinda sucks at advertising. They are more of a PR client. Aphria is much better so where looking at some changes in the marketing department and probably a hard look at advertising. FYI: “Where innovation and […]

Marketing & Recruitment RFP for Institute

Steve’s breakdown: The client is Institute for Advanced Learning and Research. It “serves as a regional catalyst for economic transformation. The mission will be accomplished through applied research, advanced learning, economic development, advanced manufacturing, and conference services.” Judging by their YouTube content, they’re into weed. Just sayin’. The main contact is Crystal Jensen at [email protected] […]

Election Results

Steve’s breakdown: Say what you want but Cannabis Clients are a real thing every agency should be looking into getting in the game of this ever growing industry. BTW: I be Idaho, Nebraska & Kansas could grow some nice cannabis. What are they waiting for? NJ, SD, MO & AZ: The once widely controversial issue […]

Reason #43 to Pitch a Cannabis Client

Steve’s breakdown: The headline is: Weed stocks surge as Kamala Harris vows to decriminalize pot in debate. Sooooo, find the cannabis company near you and get cracking! EVERYWHERE, USA: U.S.-listed shares of major cannabis producers surged on Thursday after Democratic vice president nominee Kamala Harris said marijuana would be decriminalized at a federal level in […]

9 brand cannabis company has new CMO: New Creative seems imminent

Steve’s breakdown: The nine brands can be seen at this link and they include extracts, remedies, beverages & confections. The new CMO worked at Young & Rubicam so she’s no stranger to the new business pitch scene. SANTA ROSA, CA: Manufacturing company CannaCraft appointed two new executives to its team: Chief Marketing Officer Angela Pih and Vice President […]

New CEOs at 3 West Coast Lifestyle Brands

Steve’s breakdown: We thought we’d save you a little time bunching these 3 together. Leafly Names Yoko Miyashita as New CEO SEATTLE, WA: Cannabis information resource and commerce platform Leafly, today announced General Counsel Yoko Miyashita will lead the company as its new Chief Executive Officer. As Leafly CEO, Miyashita will drive the company’s vision and […]

These guys continue to fly high but who’s the AOR?

Steve’s breakdown: Hightimes Holding Corp just bought two more dispensaries but we have yet to hear or see who is representing the company. It’s an iconic brand founded in 1974 and just kept churning out what needed to be done. Worth the trip! WOODMERE, NY: High Times Magazine owner, Hightimes Holding Corp., confirmed Tuesday the acquisition of […]

Pitch where the growth is: Hemp

Steve’s breakdown: We keep seeing the hemp business growing so if you haven’t tried to pitch in the category, here’s a perfect opportunity. FT. LAUDERDALE, FL: While many companies are downsizing, Green Point Research is experiencing rapid growth and has been adding to its already robust executive team. Their most recent hire is Robin P. […]

Are psychedelics the next frontier for advertising?

Steve’s breakdown: Once stigmatized across the western world, the likes of MDMA, LSD and magic mushrooms are taking back their place in the world of medicine. Recreational wellness startups have begun to pop up, too. But the industry is crying out for a repositioning. Are you up to the task? GROOVYVILLE, USA: In February, Decca […]

Why couldn’t Mad Magazine go retail like these guys?

Steve’s breakdown: HighTimes is going retail just at the perfect time – just when the category is inventing itself and awakening. They will become one of the largest branded cannabis retailers in California overnight but what do they know about advertising? Well, they have a month to figure it out. Maybe you can show them […]

Weed Lead

Steve’s breakdown: hempSMART™, Subsidiary of Marijuana Company of America, appoints Gloria A. Lynch as Chief Marketing Officer. If there was ever a time to pitch one of these clients, it’s right now. So go have some fun. ESCONDIDO, CA: Marijuana Company of America, Inc., an innovative hemp corporation, is pleased to announce the appointment of […]

Cannabis Sales Sail but Ad Agencies haven’t Gotten on Board

Steve’s breakdown: Who would have thunk weed would be popular during a quarantine? If you haven’t looked into this category, it’s time you did cause it’s on the rise unlike most industries. To get you moving . . . Marijuana Business Daily, which is good read & resource for finding potential cannabis leads! Check out these […]

There’s blood in the water at Cannabis company

Steve’s breakdown: When a CEO just up and goes just before the company is about to sell a majority stake, most would call FOUL. Which is the perfect time to introduce your agency. Why not? The more chaos the better. At the very least, there will be something to start a conversation with . . […]

Edibles Lead: I sure could use some

BOULDER, CO: Wana Brands, a Boulder-based cannabis edibles company, announced Wednesday the hiring of Joe Hodas to serve in the firm’s newly created chief marketing officer role. Hodas previously worked for cannabis firm Dixie Elixirs and was most recently CEO of Gofire Inc., a Denver-based plant-based medicine technology company. “As the cannabis industry collectively enters […]

New CMO: Hemp & CBD-infused nutritional, sports, body care & spirits products

Steve’s breakdown: Cures & Botanical Distribution has a new CMO who was at HeyGoToMarketing.com where they say, and I quote: Not Hitting Your Local SEO/PPC Marketing Goals? We are Marketing Experts at Driving & Turning Traffic into Conversions with a Focus on Building Customer Loyalty & Retention! YIKES! Maybe he can use some real marketing […]

Airbnb for marijuana tourism? Yeah, that’s a new market

Steve’s breakdown: Bud & Breakfast lists about 20 different Illinois apartments and houses where guests can light up during their stay. And that’s just the beginning. Check it out! DENVER, CO: Book ‘em if you got ‘em? A Colorado-based firm that’s like a quasi Airbnb for marijuana tourism has begun to do business in Illinois. […]

The folks born to sell weed got a CEO who so totally knows selling: Agency?

Steve’s breakdown: The “We’re Overstocked.com, Man!” guy is now the CEO of High Times. There’s no more iconic brand in the weed business and, if we had to, choose this company as the obvious choice to pursue. LOS ANGELES, CA: Hightimes Holding Corp., the owner of the most well-known brand in Cannabis, today announced the […]

Four State Cannabis Company’s new CMO: Talk about a conversation starter

Steve’s breakdown: “C-Suite Appointment Marks the First African American Female CMO of a Multi-State Cannabis Operator” is the headline. We think the line should be: Hey Ad Agencies, Congratulate this Executive with an Awesome Gift so Great She’ll have to Light Up! LOS ANGELES, CA: Viola, a nationwide leader in the production and sale of […]

Cannabis RFP with California County

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Marijuana Marketing via #mycalvins

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Finding pitch clues in CEO interviews

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American Cannabis Social Media Lead

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