Marijuana Marketing via #mycalvins

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Steve's breakdown: Green Growth Brands is on the move with a new CMO from Victoria’s...

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Cannabis/CBD brand is on a fast track but where’s the agency

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Steve's breakdown: We think we have a hot one here and if you're looking to...

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It hasn’t been 2 weeks & Philip Morris already screwed up

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Steve's breakdown: As we said less than 2 weeks ago, the FDA gave the go...

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World’s Biggest Marijuana Dealer has been created but who’s the agency?

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Steve's breakdown: Here's the headline: A Marijuana Merger Will Create the World’s Biggest Legal Dealer...

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ex-Snack Pres is new CEO of hemp-base company

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Steve's breakdown: Bring in a former President of the Kellogg’s Snack Business and CMO with...

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FDA just opened the floodgates if you’re so inclined

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Steve's breakdown: Here's a smokeless cigarette product very similar to RJ Reynolds' Eclipse. A brand Mezzina/Brown worked on...

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Ad industry not happy with CMO pick making agency competition way smaller

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Steve's breakdown: Juul just hired a guy who used to sell jeans to teenagers as...

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Finding pitch clues in CEO interviews

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Steve's Breakdown: CEOs often give away marketing plan clues while doing interviews with financial news...

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American Cannabis Social Media Lead

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Steve's breakdown: These are few and far between so jump on this one if you're...

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Marijuana in Manhattan

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Steve's breakdown: Just another reason y'all need to be looking into this category. NEW YORK,...

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New Account: CBD-infused beauty & personal-care products

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Steve's breakdown: Who doesn't like a weed account? Peter Horvath is the contact. Check out their...

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Restructuring e-cigarette company is a great target to pitch

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Steve's breakdown: I know what you're thinking but you could be wrong because JUUL is...

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Science just made vaping cool again: Time to pitch one

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Steve's breakdown: The New England Journal of Medicine just found E-cigarettes twice as effective as nicotine patches,...

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Grown-up in the marketing department at Cannabis Company

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Steve's breakdown: Cura Cannabis Solutions is bringing in an ex-Apple/Wieden + Kennedy exec as CMO....

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Cannabis company brings in ex-Unilever/Beam Suntory as CMO

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Steve's breakdown: Kevin George brings decades of Fortune 500 multinational consumer packaged goods marketing experience to...

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Weed Lead via munchy restaurant: Advertising Needed

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Steve's breakdown: Helping folks getting into the cannabis retail business is going to take some...

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The right guy to launch THC brew

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Steve's breakdown: For all those who love to drink but can't, Keith Villa, inventor of Blue...

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An Advertising Mecca has a new Market to Pitch

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Steve's breakdown: You guessed it, it's Michigan/marijuana and you know these folks are under the...

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Look who’s Totally in the Cannabis Cocktail Biz: No Agency Yet

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Steve's breakdown: Obviously, Molson Coors has not picked and agency yet for their cannabis-infused drinks but there's no...

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The Biggest Weed Lead Ever

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https://www.youtube.com/watch?time_continue=7&v=ulEclI2jVuA Steve's breakdown: MedMen and PharmaCann are now one company and neither has advertising representation. This industry is only...

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Bud is selling Bud

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Steve's breakdown: When the Busch family starts sell weed, you're going to have to take notice....

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This cannabis client is ready to roll

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Steve's breakdown: Curaleaf has just brought on a former Nike store executive to head up store expansion....

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Where is this all heading and how can you get some?

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Steve's breakdown: It's called CannaMojo and this isn’t your grandpa’s sexual enhancement pill because it...

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THC Soda Company is on a Silicon Valley investing high

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Steve's breakdown: You can't fight it. It's happening and California Dreaming’ is taking on the entire state...

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5 Advertisers with new Marketing Leadership

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Steve's breakdown: We got another Marketing Executive report for ya. Please let us know if...

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Cannabis Client in Canada with Copious Cash

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Steve's breakdown: We're not going to stop pushing y'all into pitching cannabis clients cause there's...

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Beer/Weed/Lead

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Steve's breakdown: The THC-infused craft beer company, CERIA Beverages, hasn't even finished their website but they have...

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Virginia is for Lovers of . . .

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Steve's breakdown: . . . Weed! If legalization is coming to your home state, there's...

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Cannabis clinic company checks-in Diageo/P&G executive

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Steve's breakdown: If you haven't moved on a cannabis client yet, check out Empower Clinics. They...

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Multiple Cannabis Clients are Rebranding Recreational

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Steve's breakdown: We can learn a lot watching Canada's sizeable shift from medical to recreational...

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Cannabis Client seeks Marketing Sobriety

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Steve's breakdown: Even if you're in a state that's mired in the 1950s, you can still...

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Weed Leed

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Steve's breakdown: Getting into the fastest growing category in the country could mean going to...

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Two Amazing Weed Products hanker for Marketing

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Steve's breakdown: IASO is coming out with a box that offers growers the quickest harvest cycles...

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Cannabis Client: Buy the stock or pitch the account?

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Steve's breakdown: "Phivida converts phytocannabinoids into water soluble delivery format, enhancing bioavailability, and timed released...

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Reason 43 to get a cannabis account

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Steves breakdown: Child-onset epilepsy has no treatment, the healthcare universe knows it and that's why...

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Soon to launch Cannabis Client should get a 2nd marketing opinion

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Steve's breakdown: Step-by-step Indoor Harvest Corp is putting their ducks in-a-row for the BIG launch. And as...

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A New Client Category is born on Election day: WEED

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Steve's breakdown: There are real grown-up cannabis client in Washington and Colorado states and New Jersey...

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Massive Player Enters Marijuana Business

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Steve's breakdown: The company that brings you Corona & Modelo beers just invested $191 Million into Canopy...

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Medical Marijuana company brings on CMO

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Steve's breakdown: This category is still exploding and getting in to get some experience will...

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New pot paradise is going to need some destination advertising

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Steve's breakdown: American Green Inc. just bought the town of Nipton, CA and they plan on making...

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Cannabis lead alert: mCigs just scored CMO

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Steve's breakdown: As you guys know, we're all over this category because there's no stopping its...

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Drinkable Hemp Drink? Woah!

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Steve's breakdown: No matter your position in regards to hemp, weed, ganja, doobies, grass or the wacky...

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Cannabis company looks to rebrand: May require agency

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Steve's breakdown: There's a lot going on at Earth Science Tech which includes a new...

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The 6th largest economy in the world is about to legalize pot

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Steve's breakdown: And there are lot's of companies already lining up to hit the ground...

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Jimi’s Cannabis Collection launches

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Steve's breakdown: And now companies can acquire exclusive rights to represent Jimi Hendrix-related products in every state...

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Marijuana Company of America rolls in new CMO & COO

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Steve's breakdown: They could have picked a more creative name but they are off and...

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Hemp beverage company hires CMO

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Steve's breakdown: So the new guy is consider the "The Wolf of Weeds Street" and...

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Luxury cannabis tourism is now a thing

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Steve's breakdown: And there are going to be more things becoming "things" when talking about...

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The Dot-Bong Industry is only getting bigger – Get In!

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Steve's breakdown:  Two new developments are happening: 1) FBEC Worldwide to Launch of WolfShot™ H.E.M.P.™ branded energy...

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Pot Company Puts Ad Account in Review

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Steve's breakdown: MiNDFUL, a cannabis company, has publicly put its advertising account in review. I'm working...

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Northsight Capital fires-up new CMO

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Steve's breakdown: Northsight Capital, Inc. (OTCBB: NCAP) is comprised of a portfolio of online marijuana...

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Bob Marley pot blend to go Global

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https://www.youtube.com/watch?v=Xv9aieNT6x0 Steve's breakdown: Like we didn't see this one coming. A private equity firm and...

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Smoke up: DC, Oregon & Alaska

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Steve's breakdown: On Tuesday, weed became legal in Oregon, Alaska and DC and someone has...

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Vida Cannabis lights it up with new CMO

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Steve's breakdown: We've been talking about this category for two years now and think its...

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Another Weed Lead

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Steve's breakdown: The Marijuana category continues to grow with Oregon voting on recreational use next....

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American Green inhales Green Universe

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Steve's breakdown: This acquisition is a great fit but their brand voices are very different....

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