Industry: CPG

Home Industry: CPG
We knew the baby business had to go into review

We knew the baby business had to go into review

Steve’s breakdown: When Johnson & Johnson discontinued their Baby Powder, along with an additional 100 SKUs, we knew an ad review was on the horizon. Too much baggage! Anyway, after all the dust settled on the product side, they did put the baby business in review and now we know the outcome. (see announcement below […]
Retailer suddenly has no leader

Retailer suddenly has no leader

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As Ratti Predicted: Big field of agencies set to line up for Unilever media review

As Ratti Predicted: Big field of agencies set to line up for Unilever media review

Steve’s breakdown: You guys know the story. We published about Unilever back in January telling all our members to jump in on Unilever because the review was coming. Now here’s the official announcement via Campaign. If you’re part of a holding company, it’s time to call headquarters. LONDON, UK & ENGLEWOOD, NJ: At least five […]
Did you hear about that huge CPG company’s new ad plan?

Did you hear about that huge CPG company’s new ad plan?

Steve’s breakdown: If you “do” CPG accounts, Unilever should be your next call. And believe me, a ton of people are calling so if you don’t want to be lost in the shuffle, call now. Conny Braams is the Chief Digital & Marketing Officer. Here’s a link to the leadership team. LONDON, UK & ENGLEWOOD […]
Another reason to pitch Nestlé

Another reason to pitch Nestlé

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Here’s a thought: Consumer Packaged Goods

Here’s a thought: Consumer Packaged Goods

Steve’s breakdown: This just cam in from “Marketing Dive”. Worth a look. Why CPG marketers can’t afford to go dark despite coronavirus risks. Sales for the category remain strong, but marketers must rethink their strategies now to sustain momentum through a recession and adjust to altered shopper habits. EVERYWHERE, USA: As the coronavirus upends industries […]
Major CPG Review so Call Headquarters

Major CPG Review so Call Headquarters

Steve’s breakdown: Durex, Lysol, Mucinex parent company RB launched a U.S. media review so if you’re part of any giant holding company, give headquarters a call to see where your agency fits in. Also, take a close look at creative for a lot of their brands cause, it’s not great  . . . PARSIPPANY, NJ […]
Health & beauty brands review

Health & beauty brands review

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Ever thought of buying a consumer brand? Try this one

Ever thought of buying a consumer brand? Try this one

Steve’s breakdown: We think Brandless is the perfect company, attitude, brand and challenge for an agency to show the world how “f”ing smart they are. And the timing is right!! Check out the home page. SAN FRANCISCO, CA: Direct-to-consumer retailer Brandless is shutting down, a company spokesperson confirmed to sister publication Grocery Dive in an […]
Doing business in Canada is great way to grow without competition

Doing business in Canada is great way to grow without competition

Steve’s breakdown: That’s why we report of leads like Kruger. Nancy Marcus is to retire as CMO effective March 1, 2020; Susan Irving, formerly of PepsiCo, is to become new CMO for Kruger Products is the headline and I bet a call from you would be incredibly surprising. So why not do it? BTW: Aren’t […]
P&G Brand in Review

P&G Brand in Review

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From the “What the Sam Hell is going on here” Department

From the “What the Sam Hell is going on here” Department

Steve’s breakdown: Laundry that smells fresh forever gets washed less. Don’t ya think? It’s the opposite of almost all CPG advertising in the past 50 years. So how is this information a lead? It’s not information. It’s real and you can use it for evil. We’re supposed to be doing it anyway . . . Remember […]
Old brand gets a fresh start with possibly reborn advertising

Old brand gets a fresh start with possibly reborn advertising

Steve’s breakdown: Remember Florence Henderson from the Brady Bunch? Yeah, that was the kind of cash spent on this brand. Now with a new owner with fresh eyes, they just might go for a marketing share grab. WINNIPEG, Canada Brief: Conagra Brands signed an agreement to sell its Wesson oil brand to Richardson International, a Canadian agribusiness […]
Ready? I don’t think They Are

Ready? I don’t think They Are

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Massive Marketing Management Moves Means Many Major Merchandising Moments

Massive Marketing Management Moves Means Many Major Merchandising Moments

Steve’s breakdown: Mmmmm, yeah, I went for that one. Anywho, take a look at Clorox. There are too many changes going on over there not to disrupt at least one or two accounts. OAKLAND, CA: Clorox Co. is getting a new chief marketing officer effective Jan. 7 – Stacey Grier, 55, who joined the company […]
Are there 6 new accounts at P&G?

Are there 6 new accounts at P&G?

Steve’s breakdown: P&G streamlines operations with 6 industry-focused business units so if you like to dance with the devil, get the research team on this and pick your poison. (That’s the J. Walter Thompson still in me talking) CINCINNATI, OH: Procter & Gamble (P&G) announced at an investor conference this week and in a news release that it […]
Into a Cigar Account?

Into a Cigar Account?

Steve’s breakdown: CigarClub.com just hired an advertising savvy exec as CMO and we suspect she’ll be taking this 2 year old onto the next level. That’s going to take a savvy agency. TAMPA, FL: Monthly cigar box subscription company CigarClub.com has hired industry veteran Shanda Lee as its new chief marketing officer. Lee has more than 20 […]
5 CPG Products Worth Looking Into

5 CPG Products Worth Looking Into

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$240 Investment in Something Brandless

$240 Investment in Something Brandless

Steve’s breakdown: Brandies is actually the brand name but they sell about 300 items without a brand for $3 each. Sounds interesting, No? Tina Sharkey and Ido Leffler are the founders and it would be even more interesting to hear what they plan on doing with the cash. Advertising has to be in the mix and […]
Major Moves in Marketing = Agency Change

Major Moves in Marketing = Agency Change

Steve’s breakdown: The fact that Walmart brought in an outsider as their top marketing executive makes us believe an agency change is on the horizon. BENTONVILLE, AR & HOBOKEN, NJ: Walmart has named a new U.S. chief customer officer and a new chief marketing officer, both women recruited from the outside, in a major departure […]
There’s a car care account right under your nose that nobody is pitching

There’s a car care account right under your nose that nobody is pitching

Steve’s breakdown: Did you know Energizer now owns 9 car-care brands now. And guess what? Nobody has any of the brands as clients. So give the folks at Energizer a hardy “Congrats” and mention you actually know about those nine car-care brands and see how fast you’ll get a meeting. (You’ll have to act all sincere […]
A Monkey Wrench Might Have Opened Up A Global Review

A Monkey Wrench Might Have Opened Up A Global Review

Steve’s breakdown: As most of you know, Kimberly-Clark is in the middle of a global agency review. Enter Giusy Buonfantino as the new CMO and if anyone doesn’t think this will change the selection of their next agency, you’re living in LaLaLand! IRVINE, TX: Kimberly-Clark has appointed a new chief marketing officer amid the company’s global agency review. […]
Make advertising the saviour of this 170+ year old company

Make advertising the saviour of this 170+ year old company

Steve’s breakdown: See those hearts? Those and many other “Penny Candies” you know are made by Necco. The company is in some trouble and an ex-CEO is try to save the place with a GoFundMe page. But here’s the thing, I don’t think he knows how GoFundMe pages work!! Help this guy create a viral campaign […]

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