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This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
Steve’s breakdown: The fact that Walmart brought in an outsider as their top marketing executive makes us believe an agency change is on the horizon. BENTONVILLE, AR & HOBOKEN, NJ:...
Steve’s breakdown: Did you know Energizer now owns 9 car-care brands now. And guess what? Nobody has any of the brands as clients. So give the folks at Energizer a...
Steve’s breakdown: As most of you know, Kimberly-Clark is in the middle of a global agency review. Enter Giusy Buonfantino as the new CMO and if anyone doesn’t think this will change the...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
Steve’s breakdown: See those hearts? Those and many other “Penny Candies” you know are made by Necco. The company is in some trouble and an ex-CEO is try to save...
Steve’s breakdown: Here’s how I tweeted this news yesterday: @ProcterGamble pilots new #advertising agency model in search for creativity. This is a ridiculous idea! @WeAreSaatchi, @InterpublicIPG, @greygroupamea, @WPP, @MMCtweets & @Omnicom...
Steve’s breakdown: Publishing from Key West – poolside with a muffin . . . had to say that cause it is SH*T in Asbury Park right now. anyway WOW, they...
Steve’s breakdown: The CMO is giving a speech against breeding division in society and fail to protect children in regards to social media. Be the first to agree before he gives...
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Steve’s breakdown: Here’s the headline from CBS News: “Small study links ibuprofen with male infertility”. They just had to throw the “small” word in there . . . Anyway, luckily,...
Steve’s breakdown: It’s actually the relaunch of Alert Energy Gum as Alert Caffeine Gum from Wrigley’s. The brand is not even on their website yet so get fired-up and pounce. Try Ms....
Steve’s breakdown: Tobacco firms to begin airing court-mandated, self-critical ads. No word on who’s doing the work for each company but tens-of-millions will be spent. Philip Morris, who makes Marlboro, is based...
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Steve’s breakdown: Kohl’s is talking about driving customer engagement with the new CMO so if that’s your bag, pitch it. MENOMONEE FALLS, WI: Kohl’s Corp. has hired Greg Revelle to serve as...
Steve’s breakdown: Mealtime Stories is the company that Kraft Heinz & Oprah are creating that will be making ready-to-eat refrigerated products and will be donating 10% of its profits to eradicating hunger. We believe...
Steve’s breakdown: Sometimes leads come to us via personal contacts, financial analysts or company CEOs. There’s no way to “google” them or find them with any other new business service. That’s why...
Steve’s breakdown: Additional brand involved in the deal include Newport, Paul Mall, Kent and American Spirit. Check it out if you have the stomach. WINSTON-SALEM, NC: British American Tobacco has agreed a $49.4 billion...
Steve’s breakdown: Post-It notes & Scotch Brite are the two top brands involved in thew pitch. Get those calls in today!!!!!! cause soon it will be a feeding frenzy by Monday....
Steve’s breakdown: And now companies can acquire exclusive rights to represent Jimi Hendrix-related products in every state & country. California Finest just snagged California and there will be many more companies getting involved. As for...
Steve’s breakdown: Walmart’s CEO wrote the blog post below and basically told us what the main change will be with communications. Jet.com will join Walmart with the “saving people money so that...
Steve’s breakdown: Looks like the last CMO really F’ed-up at Fred’s so this looks like a good time to introduce the agency. (As long as you didn’t hang out with...
Steve’s breakdown: And we think you should take a look around at their clients and call the ones who don’t take too kindly to chauvinists. P&G comes to mind. Read on...
Steve’s breakdown: Unilever just bought Dollar Shave Club and we believe they will blow-out the business and that should include changes in marketing. Michael Dubin is the CEO and the guy in the...
Steve’s breakdown: A Chicago source just told us about a Henkel review. We’re waiting on more details. If you have contacts over there, give them a ring immediately. If you need a contact, give...
Steve’s breakdown: This headline comes out of Cannes and, I believe, opens up some opportunities for agencies that specialize in targeting women. Read on and make up your mind. I...
Steve’s breakdown: The new CMO was president of Kimberly-Clark’s family care business in North America and before that, P&G. DALLAS, TX: Kimberly-Clark Corporation today announced that Scott Usitalo has been named chief marketing officer, reporting to Tony Palmer,...
Steve’s breakdown: More than 1,000 women are suing J&J for covering up a cancer risk. They better handle this carefully and if you have that kind of experience, they probably wouldn’t mind a...
Steve’s breakdown: Save-A-Lot stores will be separating from Supervalu and we expect them to do a make over of their advertising. Just look at their home page and tell me we’re wrong....
Steve’s breakdown: Tom’s of Maine has been way too quiet the past few years and this launch of their whitening tooth paste, particularly, could be the moment to pounce. In fact, I think...
Steve’s breakdown: Tongal is a creative contest site where marketers crowd source marketing/content projects. I think it’s a good way to impress a potential client you would normally never get the...
Steve’s breakdown: It’s always good to check on those “newlyweds” because the first year is the hardest. One might get loose. So here are the accounts won last year – this...
Steve’s breakdown: The new owner is Sycamore Partners but the 4th generation Belk CEO will stay on board. Their advertising looks to be done in-house so this is a good...
Steve’s breakdown: This review just started so move fast if you want in. Benno O. Dorer is the Chairman and Chief Executive Officer and he can be reached at benno.dorer@clorox.com...
Steve’s breakdown: Couple of facts: The new CMO is from the agency Struck. The company is in the face lift lotion business. (Think lots of motivational video work.) Check it...
Steve’s breakdown: Media reviews get people thinking about the power of their creative. Check out brands like Ensure, PediaSure, ZonePerfect and EAS (An ex-client of mine) ABBOTT PARK, IL: Abbott...
Steve’s breakdown: When Energizer split in two, we told you this would be happening. Hopefully you were on it and are now invited to pitch. SAINT LOUIS, MO: Is the...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
Steve’s breakdown: Jet.com‘s is pulling a Crazy Ivan! That should include marketing especially because the campaign R/GA is was funny but the brand can’t deliver. See featured video. MONTCLAIR, NJ: Jet.com is...
Steve’s breakdown: Here’s one for the 2016 file. I have no doubt Elmer’s will sell, it’s just a matter of to whom. Jarden Corp? WD-40 Co? We’ll see. Fact-splotion: The...
Steve’s breakdown: Now that Epic Cigars is going global, it’s the perfect time to get acquainted. Dean Parsons is the founder and his email is dean@epiccigars.com. The phone is 561-459-8082 OAKLAND...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
Steve’s breakdown: I smell another global media review . . . OR . . . Y&R should be holding tight whatever creative they have. You choose. NEW YORK, NY: One...
Steve’s breakdown: It’s a cream that tans and makes you look thinner. People first got introduced to the product on BBC TV’s ‘Dragons’ Den’ (think Shark Tank). The new owner of the...
Steve’s breakdown: Two things about the Mondelez media review. Check out what we said in September about Mondelez shifting agencies on our website at this link. As mentioned last week,...
Steve’s breakdown: Joanne Davis Consulting is supporting the search so make sure you have your credentials over there. 212-935-0320 – joanne@joannedavisconsulting.com MINNEAPOLIS, MN: The packaged food giant, the marketer of...
Steve’s breakdown: More Than Half of Top Eight Global CPG Accounts Now in Play NEW BRUNSWICK, NJ: Add one more to the list of giant marketers launching media reviews: Johnson...
Steve’s breakdown: Spending exceeds $2.6 billion but as you know they’re looking to cut spending. CINCINNATI, OH: America’s biggest ad spender is putting its North American media business into review,...
Steve’s breakdown: Here’s the quote to read: “The current review is focusing on regional capabilities and costs, with London-based consultancy Ebiquity helping to analyze the data.” Why did they say...
Steve’s breakdown: Every now-and-then we like to remind you all about these Tongal projects/contests. We think they are a great way to introduce yourself to a client much bigger than...
Steve’s breakdown: We can’t help think that bringing in such a big talent wouldn’t, at least, spark an internally review of their media buying resources. MINNEAPOLIS, MN: Another top-ranking media...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
Steve’s breakdown: The new Global CMO will probably be set in her ways but she has no idea of the USA market. That’s where you come in. ADA, MI: Amway...
Steve’s breakdown: Global reviews are a great time to sniff around a company that has 33 brands that you wouldn’t mind as clients. LONDON, UK: Unilever is set to review...
Steve’s breakdown: With three new trade marketing executives essentially starting today, it might be a good time to introduce yourselves. BTW: R.J. Reynolds used to be a client at Mezzina...
Steve’s breakdown: Every now-and-then we like to remind you about these Tongal projects/contests. We think they are a great way to introduce yourself to a client much bigger than you would...