Industry: CPG

Weed adjacent client’s messaging issues

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

What’s wrong with this picture?

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

3 more reasons to contact P&G

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

CBD, Digital Development & Strategy Lead

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

We knew the baby business had to go into review

Steve’s breakdown: When Johnson & Johnson discontinued their Baby Powder, along with an additional 100 SKUs, we knew an ad review was on the horizon. Too much baggage! Anyway, after all the dust settled on the product side, they did put the baby business in review and now we know the outcome. (see announcement below […]

Retailer suddenly has no leader

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

As Ratti Predicted: Big field of agencies set to line up for Unilever media review

Steve’s breakdown: You guys know the story. We published about Unilever back in January telling all our members to jump in on Unilever because the review was coming. Now here’s the official announcement via Campaign. If you’re part of a holding company, it’s time to call headquarters. LONDON, UK & ENGLEWOOD, NJ: At least five […]

Did you hear about that huge CPG company’s new ad plan?

Steve’s breakdown: If you “do” CPG accounts, Unilever should be your next call. And believe me, a ton of people are calling so if you don’t want to be lost in the shuffle, call now. Conny Braams is the Chief Digital & Marketing Officer. Here’s a link to the leadership team. LONDON, UK & ENGLEWOOD […]

Stock market comeback = New Biz Opportunity in Lifestyle Iconic Brand

Steve’s breakdown: Playboy is making a comeback to the stock market so they better get their marketing ducks in a row. (that’s where you come in) They have a cannabis-centric line of sex gels and sprays called “CBD by Playboy” to sell in addition to their media properties and other branded products. Ben Kohn is […]

New marketing leadership at consumer health company signal big change

Steve’s breakdown: Too many big changes not to warn Bayer’s present advertising agency of record. Might as well introduce your agency while they are on their heels. WHIPPANY, NJ: Bayer Consumer Health announced on Tuesday it has added new responsibilities to two of its top executives. The appointments were made to help strengthen the Whippany-based company’s position […]

Giant CPG company can’t keep its pants on

Steve’s breakdown: I don’t know what that headline means except that Kimberly-Clark has been messing with its marketing department a lot over the past two years. (see past reporting at the bottom) Now they have a new position called Chief Digital & Marketing Officer and Zena Arnold just got the job. As for the agency […]

Another reason to pitch Nestlé

Steve’s breakdown: Nestlé is acquiring a majority stake in Vital Proteins which is the leading collagen brand in America. Food-based collagen nutrition is fundamental to maintaining overall health and longevity and Nestlé intends to leverage the hell out of it come hell or high water! Kurt Seidensticker is the Founder and CEO of Vital Proteins […]

Here’s a thought: Consumer Packaged Goods

Steve’s breakdown: This just cam in from “Marketing Dive”. Worth a look. Why CPG marketers can’t afford to go dark despite coronavirus risks. Sales for the category remain strong, but marketers must rethink their strategies now to sustain momentum through a recession and adjust to altered shopper habits. EVERYWHERE, USA: As the coronavirus upends industries […]

Major CPG Review so Call Headquarters

Steve’s breakdown: Durex, Lysol, Mucinex parent company RB launched a U.S. media review so if you’re part of any giant holding company, give headquarters a call to see where your agency fits in. Also, take a close look at creative for a lot of their brands cause, it’s not great  . . . PARSIPPANY, NJ […]

Health & beauty brands review

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

Ever thought of buying a consumer brand? Try this one

Steve’s breakdown: We think Brandless is the perfect company, attitude, brand and challenge for an agency to show the world how “f”ing smart they are. And the timing is right!! Check out the home page. SAN FRANCISCO, CA: Direct-to-consumer retailer Brandless is shutting down, a company spokesperson confirmed to sister publication Grocery Dive in an […]

Doing business in Canada is great way to grow without competition

Steve’s breakdown: That’s why we report of leads like Kruger. Nancy Marcus is to retire as CMO effective March 1, 2020; Susan Irving, formerly of PepsiCo, is to become new CMO for Kruger Products is the headline and I bet a call from you would be incredibly surprising. So why not do it? BTW: Aren’t […]

P&G Brand in Review

To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.

From the “What the Sam Hell is going on here” Department

Steve’s breakdown: Laundry that smells fresh forever gets washed less. Don’t ya think? It’s the opposite of almost all CPG advertising in the past 50 years. So how is this information a lead? It’s not information. It’s real and you can use it for evil. We’re supposed to be doing it anyway . . . Remember […]

Type and press Enter to search