Dairy/Beverage Client Could be Up for Grabs

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P&G Brand in Review

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There might be dozens of opportunities in P&G

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Ready? I don’t think They Are

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Are there 6 new accounts at P&G?

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Into a Cigar Account?

Steve’s breakdown: CigarClub.com just hired an advertising savvy exec as CMO and we suspect she’ll be taking this 2 year old onto the next level. That’s going to take a savvy agency....

5 CPG Products Worth Looking Into

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$240 Investment in Something Brandless

Steve’s breakdown: Brandies is actually the brand name but they sell about 300 items without a brand for $3 each. Sounds interesting, No? Tina Sharkey and Ido Leffler are the founders...

Major Moves in Marketing = Agency Change

Steve’s breakdown: The fact that Walmart brought in an outsider as their top marketing executive makes us believe an agency change is on the horizon. BENTONVILLE, AR & HOBOKEN, NJ:...

$10 Million in Baby Advertising Up For Grabs

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Make like a lifeguard to rescue these fabric care brands

Steve’s breakdown: Here’s how I tweeted this news yesterday: @ProcterGamble pilots new #advertising agency model in search for creativity. This is a ridiculous idea! @WeAreSaatchi, @InterpublicIPG, @greygroupamea, @WPP, @MMCtweets & @Omnicom...

Be the first to call Unilever today: 50 brands!

Steve’s breakdown: The CMO is giving a speech against breeding division in society and fail to protect children in regards to social media. Be the first to agree before he gives...

Advil & Motrin need a new plan: Yours?

Steve’s breakdown: Here’s the headline from CBS News: “Small study links ibuprofen with male infertility”. They just had to throw the “small” word in there . . . Anyway, luckily,...

Food giant will be reviewing everything

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Best Buy’s CMO takes Better Job

Steve’s breakdown: Kohl’s is talking about driving customer engagement with the new CMO so if that’s your bag, pitch it. MENOMONEE FALLS, WI: Kohl’s Corp. has hired Greg Revelle to serve as...

There’s a new brand over at Kraft

Steve’s breakdown: Mealtime Stories is the company that Kraft Heinz & Oprah are creating that will be making ready-to-eat refrigerated products and will be donating 10% of its profits to eradicating hunger. We believe...

Ratti Exclusive: Pam cooking spray

Steve’s breakdown: Sometimes leads come to us via personal contacts, financial analysts or company CEOs. There’s no way to “google” them or find them with any other new business service. That’s why...

Joe Camel’s getting a British Owner

Steve’s breakdown: Additional brand involved in the deal include Newport, Paul Mall, Kent and American Spirit. Check it out if you have the stomach. WINSTON-SALEM, NC: British American Tobacco has agreed a $49.4 billion...

3M Account Review is On: Grey is Out

Steve’s breakdown: Post-It notes & Scotch Brite are the two top brands involved in thew pitch. Get those calls in today!!!!!! cause soon it will be a feeding frenzy by Monday....

Jimi’s Cannabis Collection launches

Steve’s breakdown: And now companies can acquire exclusive rights to represent Jimi Hendrix-related products in every state & country. California Finest just snagged California and there will be many more companies getting involved. As for...

Jets.com is now “a” Walmart

Steve’s breakdown: Walmart’s CEO wrote the blog post below and basically told us what the main change will be with communications. Jet.com will join Walmart with the “saving people money so that...

Fred’s firers and hires CMO

Steve’s breakdown: Looks like the last CMO really F’ed-up at Fred’s so this looks like a good time to introduce the agency. (As long as you didn’t hang out with...

It was a bad weekend at Saatchi & Saatchi

Steve’s breakdown: And we think you should take a look around at their clients and call the ones who don’t take too kindly to chauvinists. P&G comes to mind. Read on...

Dollar Shave Club just became a Billionaire

Steve’s breakdown: Unilever just bought Dollar Shave Club and we believe they will blow-out the business and that should include changes in marketing. Michael Dubin is the CEO and the guy in the...

EXCLUSIVE: Henkel Consumer Goods in Review

Steve’s breakdown: A Chicago source just told us about a Henkel review. We’re waiting on more details. If you have contacts over there, give them a ring immediately. If you need a contact, give...

Kimberly-Clark’s new CMO

Steve’s breakdown: The new CMO was president of Kimberly-Clark’s family care business in North America and before that, P&G. DALLAS, TX: Kimberly-Clark Corporation today announced that Scott Usitalo has been named chief marketing officer, reporting to Tony Palmer,...

Johnson & Johnson Has a Baby Powder Problem

Steve’s breakdown: More than 1,000 women are suing J&J for covering up a cancer risk. They better handle this carefully and if you have that kind of experience, they probably wouldn’t mind a...

Save-A-Lot going-it-alone

Steve’s breakdown: Save-A-Lot stores will be separating from Supervalu and we expect them to do a make over of their advertising. Just look at their home page and tell me we’re wrong....

Belk gets Bought

Steve’s breakdown: The new owner is Sycamore Partners but the 4th generation Belk CEO will stay on board. Their advertising looks to be done in-house so this is a good...

Clorox in Review

Steve’s breakdown: This review just started so move fast if you want in. Benno O. Dorer is the Chairman and Chief Executive Officer and he can be reached at benno.dorer@clorox.com...

LifeVantage hires agency exec as CMO

Steve’s breakdown: Couple of facts: The new CMO is from the agency Struck. The company is in the face lift lotion business. (Think lots of motivational video work.) Check it...

What the Abbott Media Review could mean to you

Steve’s breakdown: Media reviews get people thinking about the power of their creative. Check out brands like Ensure, PediaSure, ZonePerfect and EAS (An ex-client of mine) ABBOTT PARK, IL: Abbott...

Brand Sale at A&P

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Jet.com does a complete about-face: No annual fee

Steve’s breakdown: Jet.com‘s is pulling a Crazy Ivan! That should include marketing especially because the campaign R/GA is was funny but the brand can’t deliver. See featured video. MONTCLAIR, NJ: Jet.com is...

Elmer’s looking for new pastures

Steve’s breakdown: Here’s one for the 2016 file. I have no doubt Elmer’s will sell, it’s just a matter of to whom. Jarden Corp? WD-40 Co? We’ll see. Fact-splotion: The...

Epic Cigars is on the move

Steve’s breakdown: Now that Epic Cigars is going global, it’s the perfect time to get acquainted. Dean Parsons is the founder and his email is dean@epiccigars.com. The phone is 561-459-8082 OAKLAND...

New Global CMO at Colgate-Palmolive

Steve’s breakdown: I smell another global media review . . . OR . . . Y&R should be holding tight whatever creative they have. You choose. NEW YORK, NY: One...

Skinny Tan is coming to America

Steve’s breakdown: It’s a cream that tans and makes you look thinner. People first got introduced to the product on BBC TV’s ‘Dragons’ Den’ (think Shark Tank). The new owner of the...

General Mills Joins the Pack, Reviews Media Agency

Steve’s breakdown: Joanne Davis Consulting is supporting the search so make sure you have your credentials over there. 212-935-0320 – joanne@joannedavisconsulting.com MINNEAPOLIS, MN: The packaged food giant, the marketer of...

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