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CPG Giant Appoints Global Chief Marketing Officer

CPG Giant Appoints Global Chief Marketing Officer

June 1, 2026

The Sweetest Deal in the Business: We expect a change in marketing

The Sweetest Deal in the Business: We expect a change in marketing

June 1, 2026

Luxury Candy Client Names Global CMO

Luxury Candy Client Names Global CMO

May 13, 2026

The 49 new CMOs of April

The 49 new CMOs of April

May 10, 2026

‘Tomato fraud’ shakes family food brand

May 8, 2026

CEO goes from one food giant to another with 20 brands

CEO goes from one food giant to another with 20 brands

April 16, 2026

An ex-Blue Chip of Blue Chip Client is on a Comeback

An ex-Blue Chip of Blue Chip Client is on a Comeback

April 16, 2026

CEO Has a New Marketing Doctrine & It Is Completely Wrong

CEO Has a New Marketing Doctrine & It Is Completely Wrong

February 26, 2026

Top Marketing News of 2025

Top Marketing News of 2025

December 27, 2025

Gum brand brings on Ad Agency Guy as CMO: Fresh meat

December 12, 2025

More than one brand is going into review because of this smash-up

November 3, 2025

“Healthcare” Giant Could Use Some PR Help

“Healthcare” Giant Could Use Some PR Help

October 8, 2025

As we predicted: Tylenol marketer Kenvue launches global creative & media review

As we predicted: Tylenol marketer Kenvue launches global creative & media review

September 30, 2025

Trump’s Latest Target Needs Some Marketing TLC

Trump’s Latest Target Needs Some Marketing TLC

September 24, 2025

CPG/Healthcare client launches global creative agency review

CPG/Healthcare client launches global creative agency review

July 9, 2025

Green CPG client Announces New CMO

Green CPG client Announces New CMO

June 30, 2025

Bev company sells cannabis business for $3M

Bev company sells cannabis business for $3M

June 24, 2025

Are agencies going to start taking on tobacco clients again?

Are agencies going to start taking on tobacco clients again?

June 13, 2025

Client buys its 33rd brand: They’re going to need advertising

May 15, 2025

Pharma giant launches global creative & media review

Pharma giant launches global creative & media review

May 5, 2025

Alternative smoking accessories & consumables lead

Alternative smoking accessories & consumables lead

February 4, 2025

Brand Innovators 2025 Outlook: CPG

December 5, 2024

Beauty & personal care hires 1st CMO

Beauty & personal care hires 1st CMO

November 21, 2024

AN UPDATE: Global accounts recently up for review

AN UPDATE: Global accounts recently up for review

November 7, 2024

Global Creative CPG Review

Global Creative CPG Review

October 31, 2024

Cookie client is just hangin’ out there

Cookie client is just hangin’ out there

October 28, 2024

Beauty giant snags “health” exec as CEO: More changes coming

Beauty giant snags “health” exec as CEO: More changes coming

October 15, 2024

Cosmetics & nutrition company wants to drive customer engagement

Cosmetics & nutrition company wants to drive customer engagement

October 10, 2024

#1 best-selling liquid herbal brand hires 1st marketing exec

September 25, 2024

Dietary Supplements Appoints new CMO

Dietary Supplements Appoints new CMO

September 18, 2024

Multi-brand Client Launches Global Influencer Agency Review

September 12, 2024

A great campaign just got cancer

A great campaign just got cancer

September 10, 2024

Here’s probably the toughest CPG account with a new CMO

Here’s probably the toughest CPG account with a new CMO

September 6, 2024

Start your engines for a blue-chip cosmetics company

Start your engines for a blue-chip cosmetics company

August 22, 2024

Wellness Brand Hires Ex-Kate Spade CMO as First CGO

August 8, 2024

FDA Approves Tobacco Group’s Menthol E-Cigs

FDA Approves Tobacco Group’s Menthol E-Cigs

June 27, 2024

5 Reviews That You Might Have Missed

5 Reviews That You Might Have Missed

June 13, 2024

FDA cracks the door for one hot product

FDA cracks the door for one hot product

June 9, 2024

This ad is all about making trash: Really?

This ad is all about making trash: Really?

May 22, 2024

CPG Giant has new Global CMO: Get your researchers on it

CPG Giant has new Global CMO: Get your researchers on it

May 17, 2024

America’s Tobacco Market Is Up for Grabs

America’s Tobacco Market Is Up for Grabs

April 19, 2024

89 CPG brands went into a global creative review

89 CPG brands went into a global creative review

March 18, 2024

Unilever launches global media review

Unilever launches global media review

January 22, 2024

10 brands will go through a marketing review

10 brands will go through a marketing review

December 19, 2023

The pitch process is happening, as forecasted by RR

The pitch process is happening, as forecasted by RR

November 15, 2023

30 more brands we saw that could be plucked

30 more brands we saw that could be plucked

November 13, 2023

Gorilla Glue & O’Keef’s have moved to new a agency: As we expected

Gorilla Glue & O’Keef’s have moved to new a agency: As we expected

November 2, 2023

A boatload of brands with marketing chief

A boatload of brands with marketing chief

October 26, 2023

We got 4 condiment brands to take a look at

We got 4 condiment brands to take a look at

October 18, 2023

From the FYI Department: Tobacco Review

From the FYI Department: Tobacco Review

October 12, 2023

Two Vaping Brands Need Two New Campaigns

Two Vaping Brands Need Two New Campaigns

September 18, 2023

Kraft Heinz in-house agency needed help: Agency review happened as predicted

Kraft Heinz in-house agency needed help: Agency review happened as predicted

September 13, 2023

52 brand food company has new CMO with digital brain

July 14, 2023

2 Billion Skincare Review

2 Billion Skincare Review

June 30, 2023

Ice cream brand sure to review advertising

June 20, 2023

Ad review expected: Discount store on track to open 200-plus stores; convert 400 stores to new format

Ad review expected: Discount store on track to open 200-plus stores; convert 400 stores to new format

June 12, 2023

$160 million J&J Review

$160 million J&J Review

April 13, 2023

Pharma Brand Problem: Fixer Needed

March 27, 2023

2 ad reviews because of bad account management: 13 other clients at risk

2 ad reviews because of bad account management: 13 other clients at risk

March 16, 2023

Diabetic consumer brand is getting ad funding

January 23, 2023

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