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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: When Johnson & Johnson discontinued their Baby Powder, along with an additional 100 SKUs, we knew an ad review was on the horizon. Too much baggage! Anyway, after all the dust settled on the product side, they did put the baby business in review and now we know the outcome. (see announcement below […]
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Steve’s breakdown: You guys know the story. We published about Unilever back in January telling all our members to jump in on Unilever because the review was coming. Now here’s the official announcement via Campaign. If you’re part of a holding company, it’s time to call headquarters. LONDON, UK & ENGLEWOOD, NJ: At least five […]
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Steve’s breakdown: If you “do” CPG accounts, Unilever should be your next call. And believe me, a ton of people are calling so if you don’t want to be lost in the shuffle, call now. Conny Braams is the Chief Digital & Marketing Officer. Here’s a link to the leadership team. LONDON, UK & ENGLEWOOD […]
Steve’s breakdown: This might sound like it’s coming from the Department of Obvious but we keep getting calls and emails from our members asking what’s going on, what are people saying and, most importantly, who should we pitch. Local: There are a ton of small businesses out there that have been doing better than ever […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: This just cam in from “Marketing Dive”. Worth a look. Why CPG marketers can’t afford to go dark despite coronavirus risks. Sales for the category remain strong, but marketers must rethink their strategies now to sustain momentum through a recession and adjust to altered shopper habits. EVERYWHERE, USA: As the coronavirus upends industries […]
Steve’s breakdown: Durex, Lysol, Mucinex parent company RB launched a U.S. media review so if you’re part of any giant holding company, give headquarters a call to see where your agency fits in. Also, take a close look at creative for a lot of their brands cause, it’s not great . . . PARSIPPANY, NJ […]
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Steve’s breakdown: We think Brandless is the perfect company, attitude, brand and challenge for an agency to show the world how “f”ing smart they are. And the timing is right!! Check out the home page. SAN FRANCISCO, CA: Direct-to-consumer retailer Brandless is shutting down, a company spokesperson confirmed to sister publication Grocery Dive in an […]
Steve’s breakdown: That’s why we report of leads like Kruger. Nancy Marcus is to retire as CMO effective March 1, 2020; Susan Irving, formerly of PepsiCo, is to become new CMO for Kruger Products is the headline and I bet a call from you would be incredibly surprising. So why not do it? BTW: Aren’t […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: As a NY/NJ football fan, I’m loving this story! As a new business fan, I’m smelling an opportunity. So Patriots owner Robert Kraft, who was caught on video gettin’ some at a house of ill repute, has gotten so many people in a tizzy they put a petition together asking P&G to pull […]
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Steve’s breakdown: Laundry that smells fresh forever gets washed less. Don’t ya think? It’s the opposite of almost all CPG advertising in the past 50 years. So how is this information a lead? It’s not information. It’s real and you can use it for evil. We’re supposed to be doing it anyway . . . Remember […]
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Steve’s breakdown: Remember Florence Henderson from the Brady Bunch? Yeah, that was the kind of cash spent on this brand. Now with a new owner with fresh eyes, they just might go for a marketing share grab. WINNIPEG, Canada Brief: Conagra Brands signed an agreement to sell its Wesson oil brand to Richardson International, a Canadian agribusiness […]
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Steve’s breakdown: Mmmmm, yeah, I went for that one. Anywho, take a look at Clorox. There are too many changes going on over there not to disrupt at least one or two accounts. OAKLAND, CA: Clorox Co. is getting a new chief marketing officer effective Jan. 7 – Stacey Grier, 55, who joined the company […]
Steve’s breakdown: P&G streamlines operations with 6 industry-focused business units so if you like to dance with the devil, get the research team on this and pick your poison. (That’s the J. Walter Thompson still in me talking) CINCINNATI, OH: Procter & Gamble (P&G) announced at an investor conference this week and in a news release that it […]
Steve’s breakdown: CigarClub.com just hired an advertising savvy exec as CMO and we suspect she’ll be taking this 2 year old onto the next level. That’s going to take a savvy agency. TAMPA, FL: Monthly cigar box subscription company CigarClub.com has hired industry veteran Shanda Lee as its new chief marketing officer. Lee has more than 20 […]