Industry: CPG

One Word: Pablum

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Weed adjacent client’s messaging issues

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What’s wrong with this picture?

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3 more reasons to contact P&G

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CBD, Digital Development & Strategy Lead

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We knew the baby business had to go into review

Steve’s breakdown: When Johnson & Johnson discontinued their Baby Powder, along with an additional 100 SKUs, we knew an ad review was on the horizon. Too much baggage! Anyway, after […]

Retailer suddenly has no leader

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Giant CPG company can’t keep its pants on

Steve’s breakdown: I don’t know what that headline means except that Kimberly-Clark has been messing with its marketing department a lot over the past two years. (see past reporting at […]

Another reason to pitch Nestlé

Steve’s breakdown: Nestlé is acquiring a majority stake in Vital Proteins which is the leading collagen brand in America. Food-based collagen nutrition is fundamental to maintaining overall health and longevity […]

Here’s a thought: Consumer Packaged Goods

Steve’s breakdown: This just cam in from “Marketing Dive”. Worth a look. Why CPG marketers can’t afford to go dark despite coronavirus risks. Sales for the category remain strong, but […]

Major CPG Review so Call Headquarters

Steve’s breakdown: Durex, Lysol, Mucinex parent company RB launched a U.S. media review so if you’re part of any giant holding company, give headquarters a call to see where your […]

Health & beauty brands review

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