ex-Snack Pres is new CEO of hemp-base company

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Steve's breakdown: Bring in a former President of the Kellogg’s Snack Business and CMO with Kraft Foods as CEO says this company is looking for some good old fashion munchie...

Dairy/Beverage Client Could be Up for Grabs

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Steve's breakdown: The company has a new owner and judging by the featured commercial, they are not scare to toot their own horn. It might also be worth a look...

P&G Brand in Review

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Steve's breakdown: All we know is W+K is out as Secret deodorant's agency and the brand "is in review". So our advise is if you ever worked on a P&G...

There might be dozens of opportunities in P&G

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Steve's breakdown: Almost every brand at P&G has been reviewed or is getting reviewed. You probably read all about it in AdWeek but might not actually have seen it as...

Ready? I don’t think They Are

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Steve's breakdown: "Tobacco giant Altria takes 35% stake in Juul, valuing e-cigarette company at $38 billion" is the headline. Our line is Marlboro is going to over think, complicate and...

Are there 6 new accounts at P&G?

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Steve's breakdown: P&G streamlines operations with 6 industry-focused business units so if you like to dance with the devil, get the research team on this and pick your poison. (That's the...

Into a Cigar Account?

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Steve's breakdown: CigarClub.com just hired an advertising savvy exec as CMO and we suspect she'll be taking this 2 year old onto the next level. That's going to take a savvy agency....

5 CPG Products Worth Looking Into

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Steve's breakdown: Sometimes just a good review and a hearty "Congrats" from an ad executive will spark the brand folks to kick marketing into gear and that means new advertising....

$240 Investment in Something Brandless

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Steve's breakdown: Brandies is actually the brand name but they sell about 300 items without a brand for $3 each. Sounds interesting, No? Tina Sharkey and Ido Leffler are the founders...

Major Moves in Marketing = Agency Change

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https://www.youtube.com/watch?v=DmGC9GcKlqA Steve's breakdown: The fact that Walmart brought in an outsider as their top marketing executive makes us believe an agency change is on the horizon. BENTONVILLE, AR & HOBOKEN,...

$10 Million in Baby Advertising Up For Grabs

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Steve's breakdown: Johnson & Johnson is relaunching their baby-care line after its 20% sales decline. BBDO has had the client since 2010 but sales have been falling ever since they took...

Make like a lifeguard to rescue these fabric care brands

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Steve's breakdown: Here's how I tweeted this news yesterday: @ProcterGamble pilots new #advertising agency model in search for creativity. This is a ridiculous idea! @WeAreSaatchi, @InterpublicIPG, @greygroupamea, @WPP, @MMCtweets & @Omnicom...

WPP just wet its pants: Kimberly-Clark in review

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https://www.youtube.com/watch?v=glJ3p5TDKpA Steve's breakdown: Publishing from Key West - poolside with a muffin . . . had to say that cause it is SH*T in Asbury Park right now. anyway WOW,...

Be the first to call Unilever today: 50 brands!

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Steve's breakdown: The CMO is giving a speech against breeding division in society and fail to protect children in regards to social media. Be the first to agree before he gives...

Green products Co going global & needing marketing

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Steve's breakdown: We're taking about healthy household cleaning products and pest solutions people. And Aunt Fannie’s is the company doing it right except for the "not having an ad agency" part. Can you...

Advil & Motrin need a new plan: Yours?

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Steve's breakdown: Here's the headline from CBS News: "Small study links ibuprofen with male infertility". They just had to throw the "small" word in there . . . Anyway, luckily,...

Food giant will be reviewing everything

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Steve's breakdown: There's a new sheriff in town at General Mills and it seems everything is one the table. Not for decades has there been a better time to break...

Best Buy’s CMO takes Better Job

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Steve's breakdown: Kohl's is talking about driving customer engagement with the new CMO so if that's your bag, pitch it. MENOMONEE FALLS, WI: Kohl’s Corp. has hired Greg Revelle to serve as...

There’s a new brand over at Kraft

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Steve's breakdown: Mealtime Stories is the company that Kraft Heinz & Oprah are creating that will be making ready-to-eat refrigerated products and will be donating 10% of its profits to eradicating hunger. We believe...

Ratti Exclusive: Pam cooking spray

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Steve's breakdown: Sometimes leads come to us via personal contacts, financial analysts or company CEOs. There's no way to "google" them or find them with any other new business service. That's why...

Joe Camel’s getting a British Owner

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Steve's breakdown: Additional brand involved in the deal include Newport, Paul Mall, Kent and American Spirit. Check it out if you have the stomach. WINSTON-SALEM, NC: British American Tobacco has agreed a $49.4 billion...

3M Account Review is On: Grey is Out

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Steve's breakdown: Post-It notes & Scotch Brite are the two top brands involved in thew pitch. Get those calls in today!!!!!! cause soon it will be a feeding frenzy by Monday....

Jimi’s Cannabis Collection launches

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Steve's breakdown: And now companies can acquire exclusive rights to represent Jimi Hendrix-related products in every state & country. California Finest just snagged California and there will be many more companies getting involved. As for...

Jets.com is now “a” Walmart

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Steve's breakdown: Walmart's CEO wrote the blog post below and basically told us what the main change will be with communications. Jet.com will join Walmart with the “saving people money so that...

Fred’s firers and hires CMO

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Steve's breakdown: Looks like the last CMO really F'ed-up at Fred's so this looks like a good time to introduce the agency. (As long as you didn't hang out with...

It was a bad weekend at Saatchi & Saatchi

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Steve's breakdown: And we think you should take a look around at their clients and call the ones who don't take too kindly to chauvinists. P&G comes to mind. Read on...

Dollar Shave Club just became a Billionaire

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https://www.youtube.com/watch?v=ZUG9qYTJMsI Steve's breakdown: Unilever just bought Dollar Shave Club and we believe they will blow-out the business and that should include changes in marketing. Michael Dubin is the CEO and the guy in...

EXCLUSIVE: Henkel Consumer Goods in Review

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Steve's breakdown: A Chicago source just told us about a Henkel review. We're waiting on more details. If you have contacts over there, give them a ring immediately. If you need a contact, give...

Kimberly-Clark’s new CMO

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Steve's breakdown: The new CMO was president of Kimberly-Clark's family care business in North America and before that, P&G. DALLAS, TX: Kimberly-Clark Corporation today announced that Scott Usitalo has been named chief marketing officer, reporting to Tony Palmer,...

Johnson & Johnson Has a Baby Powder Problem

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Steve's breakdown: More than 1,000 women are suing J&J for covering up a cancer risk. They better handle this carefully and if you have that kind of experience, they probably wouldn't mind a...

Save-A-Lot going-it-alone

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Steve's breakdown: Save-A-Lot stores will be separating from Supervalu and we expect them to do a make over of their advertising. Just look at their home page and tell me we're wrong....

Belk gets Bought

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Steve's breakdown: The new owner is Sycamore Partners but the 4th generation Belk CEO will stay on board. Their advertising looks to be done in-house so this is a good...

Clorox in Review

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Steve's breakdown: This review just started so move fast if you want in. Benno O. Dorer is the Chairman and Chief Executive Officer and he can be reached at benno.dorer@clorox.com...

LifeVantage hires agency exec as CMO

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https://vimeo.com/143221855 Steve's breakdown: Couple of facts: The new CMO is from the agency Struck. The company is in the face lift lotion business. (Think lots of motivational video work.) Check...

What the Abbott Media Review could mean to you

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Steve's breakdown: Media reviews get people thinking about the power of their creative. Check out brands like Ensure, PediaSure, ZonePerfect and EAS (An ex-client of mine) ABBOTT PARK, IL: Abbott...

Brand Sale at A&P

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Steve's breakdown: Brands like A&P, Pathmark, Waldbaum's, Super Fresh, Food Basics and Best Cellars as well as private label brands like America's Choice, Woodson & James, Green Way, Jane Parker,...

Jet.com does a complete about-face: No annual fee

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https://www.youtube.com/watch?v=OSt87M_fT2c Steve's breakdown: Jet.com's is pulling a Crazy Ivan! That should include marketing especially because the campaign R/GA is was funny but the brand can't deliver. See featured video. MONTCLAIR, NJ: Jet.com...

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