P&G Brand in Review

https://www.youtube.com/watch?v=sWaeIBsXl1M Steve's breakdown: All we know is W+K is out as Secret deodorant's agency and the brand "is in review"....

Ready? I don’t think They Are

Steve's breakdown: "Tobacco giant Altria takes 35% stake in Juul, valuing e-cigarette company at $38 billion" is the headline. Our...

Are there 6 new accounts at P&G?

Steve's breakdown: P&G streamlines operations with 6 industry-focused business units so if you like to dance with the devil, get the...

Into a Cigar Account?

Steve's breakdown: CigarClub.com just hired an advertising savvy exec as CMO and we suspect she'll be taking this 2 year old onto...

5 CPG Products Worth Looking Into

Steve's breakdown: Sometimes just a good review and a hearty "Congrats" from an ad executive will spark the brand folks...

Major Moves in Marketing = Agency Change

https://www.youtube.com/watch?v=DmGC9GcKlqA Steve's breakdown: The fact that Walmart brought in an outsider as their top marketing executive makes us believe an...

Best Buy’s CMO takes Better Job

Steve's breakdown: Kohl's is talking about driving customer engagement with the new CMO so if that's your bag, pitch it. MENOMONEE...

There’s a new brand over at Kraft

Steve's breakdown: Mealtime Stories is the company that Kraft Heinz & Oprah are creating that will be making ready-to-eat refrigerated products and...

Ratti Exclusive: Pam cooking spray

Steve's breakdown: Sometimes leads come to us via personal contacts, financial analysts or company CEOs. There's no way to "google" them or...

Joe Camel’s getting a British Owner

Steve's breakdown: Additional brand involved in the deal include Newport, Paul Mall, Kent and American Spirit. Check it out if you have...

3M Account Review is On: Grey is Out

Steve's breakdown: Post-It notes & Scotch Brite are the two top brands involved in thew pitch. Get those calls in today!!!!!!...

Jimi’s Cannabis Collection launches

Steve's breakdown: And now companies can acquire exclusive rights to represent Jimi Hendrix-related products in every state & country. California Finest just snagged California...

Jets.com is now “a” Walmart

Steve's breakdown: Walmart's CEO wrote the blog post below and basically told us what the main change will be with communications....

Fred’s firers and hires CMO

Steve's breakdown: Looks like the last CMO really F'ed-up at Fred's so this looks like a good time to introduce...

Dollar Shave Club just became a Billionaire

https://www.youtube.com/watch?v=ZUG9qYTJMsI Steve's breakdown: Unilever just bought Dollar Shave Club and we believe they will blow-out the business and that should include changes in...

Kimberly-Clark’s new CMO

Steve's breakdown: The new CMO was president of Kimberly-Clark's family care business in North America and before that, P&G. DALLAS, TX: Kimberly-Clark Corporation today announced...

Save-A-Lot going-it-alone

Steve's breakdown: Save-A-Lot stores will be separating from Supervalu and we expect them to do a make over of their advertising....

Belk gets Bought

Steve's breakdown: The new owner is Sycamore Partners but the 4th generation Belk CEO will stay on board. Their advertising...

Clorox in Review

Steve's breakdown: This review just started so move fast if you want in. Benno O. Dorer is the Chairman and...

LifeVantage hires agency exec as CMO

https://vimeo.com/143221855 Steve's breakdown: Couple of facts: The new CMO is from the agency Struck. The company is in the face...

Brand Sale at A&P

Steve's breakdown: Brands like A&P, Pathmark, Waldbaum's, Super Fresh, Food Basics and Best Cellars as well as private label brands...

Jet.com does a complete about-face: No annual fee

https://www.youtube.com/watch?v=OSt87M_fT2c Steve's breakdown: Jet.com's is pulling a Crazy Ivan! That should include marketing especially because the campaign R/GA is was funny but...

Epic Cigars is on the move

Steve's breakdown: Now that Epic Cigars is going global, it's the perfect time to get acquainted. Dean Parsons is the founder...

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