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https://www.youtube.com/watch?v=pyuX7-3xZzY Steve's breakdown: So Harry's has a new owner but even more importantly, they may need a new campaign. The...
Steve's breakdown: Bring in a former President of the Kellogg’s Snack Business and CMO with Kraft Foods as CEO says...
Steve's breakdown: I do believe Unilever is going to restructure the marketing department after Keith Weed leaves. I also believe...
https://www.youtube.com/watch?v=pFTPj5x_Y40 Steve's breakdown: Yup, we're calling this one for 3 reasons. Who know how Church is feeling about its long...
Steve's breakdown: As a NY/NJ football fan, I'm loving this story! As a new business fan, I'm smelling an opportunity....
https://www.youtube.com/watch?v=pvqdwJPArCM Steve's breakdown: The company has a new owner and judging by the featured commercial, they are not scare to...
https://www.youtube.com/watch?v=sWaeIBsXl1M Steve's breakdown: All we know is W+K is out as Secret deodorant's agency and the brand "is in review"....
Steve's breakdown: Most of you don't remember when 84 women died because of P&G's Rely brand tampons. I know it's been...
https://www.youtube.com/watch?v=Nt-7Fji_G_E Steve's breakdown: Laundry that smells fresh forever gets washed less. Don't ya think? It's the opposite of almost all CPG...
Steve's breakdown: Almost every brand at P&G has been reviewed or is getting reviewed. You probably read all about it...
https://www.youtube.com/watch?v=I4d-NpMsrG8 Steve's breakdown: Remember Florence Henderson from the Brady Bunch? Yeah, that was the kind of cash spent on this...
Steve's breakdown: "Tobacco giant Altria takes 35% stake in Juul, valuing e-cigarette company at $38 billion" is the headline. Our...
Steve's breakdown: J&J has got a major PR problem, not to mention and legal one too. Can they save their...
Steve's breakdown: Mmmmm, yeah, I went for that one. Anywho, take a look at Clorox. There are too many changes...
Steve's breakdown: P&G streamlines operations with 6 industry-focused business units so if you like to dance with the devil, get the...
Steve's breakdown: CigarClub.com just hired an advertising savvy exec as CMO and we suspect she'll be taking this 2 year old onto...
Steve's breakdown: Sometimes just a good review and a hearty "Congrats" from an ad executive will spark the brand folks...
Steve's breakdown: Brandies is actually the brand name but they sell about 300 items without a brand for $3 each....
https://www.youtube.com/watch?v=DmGC9GcKlqA Steve's breakdown: The fact that Walmart brought in an outsider as their top marketing executive makes us believe an...
Steve's breakdown: Did you know Energizer now owns 9 car-care brands now. And guess what? Nobody has any of the...
Steve's breakdown: As most of you know, Kimberly-Clark is in the middle of a global agency review. Enter Giusy Buonfantino as the new...
Steve's breakdown: Johnson & Johnson is relaunching their baby-care line after its 20% sales decline. BBDO has had the client since...
Steve's breakdown: See those hearts? Those and many other "Penny Candies" you know are made by Necco. The company is...
Steve's breakdown: Here's how I tweeted this news yesterday: @ProcterGamble pilots new #advertising agency model in search for creativity. This is...
https://www.youtube.com/watch?v=glJ3p5TDKpA Steve's breakdown: Publishing from Key West - poolside with a muffin . . . had to say that cause...
Steve's breakdown: The CMO is giving a speech against breeding division in society and fail to protect children in regards to...
Steve's breakdown: We're taking about healthy household cleaning products and pest solutions people. And Aunt Fannie’s is the company doing it right except...
Steve's breakdown: Here's the headline from CBS News: "Small study links ibuprofen with male infertility". They just had to throw...
Steve's breakdown: It's actually the relaunch of Alert Energy Gum as Alert Caffeine Gum from Wrigley's. The brand is not even on...
Steve's breakdown: Tobacco firms to begin airing court-mandated, self-critical ads. No word on who's doing the work for each company but...
Steve's breakdown: There's a new sheriff in town at General Mills and it seems everything is one the table. Not...
Steve's breakdown: Kohl's is talking about driving customer engagement with the new CMO so if that's your bag, pitch it. MENOMONEE...
Steve's breakdown: Mealtime Stories is the company that Kraft Heinz & Oprah are creating that will be making ready-to-eat refrigerated products and...
Steve's breakdown: Sometimes leads come to us via personal contacts, financial analysts or company CEOs. There's no way to "google" them or...
Steve's breakdown: Additional brand involved in the deal include Newport, Paul Mall, Kent and American Spirit. Check it out if you have...
Steve's breakdown: Post-It notes & Scotch Brite are the two top brands involved in thew pitch. Get those calls in today!!!!!!...
Steve's breakdown: And now companies can acquire exclusive rights to represent Jimi Hendrix-related products in every state & country. California Finest just snagged California...
Steve's breakdown: Walmart's CEO wrote the blog post below and basically told us what the main change will be with communications....
Steve's breakdown: Looks like the last CMO really F'ed-up at Fred's so this looks like a good time to introduce...
Steve's breakdown: And we think you should take a look around at their clients and call the ones who don't...
https://www.youtube.com/watch?v=ZUG9qYTJMsI Steve's breakdown: Unilever just bought Dollar Shave Club and we believe they will blow-out the business and that should include changes in...
Steve's breakdown: A Chicago source just told us about a Henkel review. We're waiting on more details. If you have contacts over there, give...
Steve's breakdown: This headline comes out of Cannes and, I believe, opens up some opportunities for agencies that specialize in...
Steve's breakdown: The new CMO was president of Kimberly-Clark's family care business in North America and before that, P&G. DALLAS, TX: Kimberly-Clark Corporation today announced...
Steve's breakdown: More than 1,000 women are suing J&J for covering up a cancer risk. They better handle this carefully and if you...
Steve's breakdown: Save-A-Lot stores will be separating from Supervalu and we expect them to do a make over of their advertising....
Steve's breakdown: Tom's of Maine has been way too quiet the past few years and this launch of their whitening tooth paste, particularly,...
Steve's breakdown: Tongal is a creative contest site where marketers crowd source marketing/content projects. I think it's a good way to...
Steve's breakdown: It's always good to check on those "newlyweds" because the first year is the hardest. One might get...
Steve's breakdown: The new owner is Sycamore Partners but the 4th generation Belk CEO will stay on board. Their advertising...
Steve's breakdown: This review just started so move fast if you want in. Benno O. Dorer is the Chairman and...
https://vimeo.com/143221855 Steve's breakdown: Couple of facts: The new CMO is from the agency Struck. The company is in the face...
Steve's breakdown: Media reviews get people thinking about the power of their creative. Check out brands like Ensure, PediaSure, ZonePerfect...
https://www.youtube.com/watch?v=lm-wQivSZjg Steve's breakdown: When Energizer split in two, we told you this would be happening. Hopefully you were on it...
Steve's breakdown: Brands like A&P, Pathmark, Waldbaum's, Super Fresh, Food Basics and Best Cellars as well as private label brands...
Steve's breakdown: Church & Dwight's creative has not been anything special for years and we think this media review will...
https://www.youtube.com/watch?v=OSt87M_fT2c Steve's breakdown: Jet.com's is pulling a Crazy Ivan! That should include marketing especially because the campaign R/GA is was funny but...
Steve's breakdown: Here's one for the 2016 file. I have no doubt Elmer's will sell, it's just a matter of...
Steve's breakdown: Now that Epic Cigars is going global, it's the perfect time to get acquainted. Dean Parsons is the founder...
Steve's breakdown: Edgewell Personal Care is the other company that came out of the split of Energizer. And now that...