Shaving company has huge change but we think it should be advertising

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Steve's breakdown: So Harry's has a new owner but even more importantly, they may need...

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ex-Snack Pres is new CEO of hemp-base company

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Steve's breakdown: Bring in a former President of the Kellogg’s Snack Business and CMO with...

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Pick the brands in your wheelhouse & pitch “in four weeks time”

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Steve's breakdown: I do believe Unilever is going to restructure the marketing department after Keith...

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$475 million CPG purchase = a $4 million ad review forecast

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Steve's breakdown: Yup, we're calling this one for 3 reasons. Who know how Church is...

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Dairy/Beverage Client Could be Up for Grabs

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Steve's breakdown: The company has a new owner and judging by the featured commercial, they...

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P&G Brand in Review

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Steve's breakdown: All we know is W+K is out as Secret deodorant's agency and the...

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Giant CPG is going to give feminine care products another try

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Steve's breakdown: Most of you don't remember when 84 women died because of P&G's Rely brand...

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From the “What the Sam Hell is going on here” Department

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https://www.youtube.com/watch?v=Nt-7Fji_G_E Steve's breakdown: Laundry that smells fresh forever gets washed less. Don't ya think? It's the...

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There might be dozens of opportunities in P&G

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Steve's breakdown: Almost every brand at P&G has been reviewed or is getting reviewed. You...

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Old brand gets a fresh start with possibly reborn advertising

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https://www.youtube.com/watch?v=I4d-NpMsrG8 Steve's breakdown: Remember Florence Henderson from the Brady Bunch? Yeah, that was the kind...

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Ready? I don’t think They Are

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Steve's breakdown: "Tobacco giant Altria takes 35% stake in Juul, valuing e-cigarette company at $38...

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Baby Products Problem Decades in the Making: Can You Help?

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Steve's breakdown: J&J has got a major PR problem, not to mention and legal one...

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Massive Marketing Management Moves Means Many Major Merchandising Moments

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Steve's breakdown: Mmmmm, yeah, I went for that one. Anywho, take a look at Clorox....

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Are there 6 new accounts at P&G?

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Steve's breakdown: P&G streamlines operations with 6 industry-focused business units so if you like to dance...

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Into a Cigar Account?

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Steve's breakdown: CigarClub.com just hired an advertising savvy exec as CMO and we suspect she'll be taking...

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5 CPG Products Worth Looking Into

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Steve's breakdown: Sometimes just a good review and a hearty "Congrats" from an ad executive...

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$240 Investment in Something Brandless

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Steve's breakdown: Brandies is actually the brand name but they sell about 300 items without...

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Major Moves in Marketing = Agency Change

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https://www.youtube.com/watch?v=DmGC9GcKlqA Steve's breakdown: The fact that Walmart brought in an outsider as their top marketing...

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There’s a car care account right under your nose that nobody is pitching

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Steve's breakdown: Did you know Energizer now owns 9 car-care brands now. And guess what?...

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A Monkey Wrench Might Have Opened Up A Global Review

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Steve's breakdown: As most of you know, Kimberly-Clark is in the middle of a global agency review....

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$10 Million in Baby Advertising Up For Grabs

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Steve's breakdown: Johnson & Johnson is relaunching their baby-care line after its 20% sales decline. BBDO...

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Make advertising the saviour of this 170+ year old company

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Steve's breakdown: See those hearts? Those and many other "Penny Candies" you know are made...

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Make like a lifeguard to rescue these fabric care brands

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Steve's breakdown: Here's how I tweeted this news yesterday: @ProcterGamble pilots new #advertising agency model in...

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WPP just wet its pants: Kimberly-Clark in review

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https://www.youtube.com/watch?v=glJ3p5TDKpA Steve's breakdown: Publishing from Key West - poolside with a muffin . . ....

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Be the first to call Unilever today: 50 brands!

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Steve's breakdown: The CMO is giving a speech against breeding division in society and fail to...

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Green products Co going global & needing marketing

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Steve's breakdown: We're taking about healthy household cleaning products and pest solutions people. And Aunt Fannie’s is the...

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Advil & Motrin need a new plan: Yours?

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Steve's breakdown: Here's the headline from CBS News: "Small study links ibuprofen with male infertility"....

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Who’s handling the launch of this giant caffeine product

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Steve's breakdown: It's actually the relaunch of Alert Energy Gum as Alert Caffeine Gum from Wrigley's. The...

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Food giant will be reviewing everything

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Steve's breakdown: There's a new sheriff in town at General Mills and it seems everything...

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Best Buy’s CMO takes Better Job

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Steve's breakdown: Kohl's is talking about driving customer engagement with the new CMO so if that's...

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There’s a new brand over at Kraft

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Steve's breakdown: Mealtime Stories is the company that Kraft Heinz & Oprah are creating that will...

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Ratti Exclusive: Pam cooking spray

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Steve's breakdown: Sometimes leads come to us via personal contacts, financial analysts or company CEOs. There's...

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Joe Camel’s getting a British Owner

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Steve's breakdown: Additional brand involved in the deal include Newport, Paul Mall, Kent and American Spirit. Check...

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3M Account Review is On: Grey is Out

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Steve's breakdown: Post-It notes & Scotch Brite are the two top brands involved in thew pitch....

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Jimi’s Cannabis Collection launches

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Steve's breakdown: And now companies can acquire exclusive rights to represent Jimi Hendrix-related products in every state...

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Jets.com is now “a” Walmart

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Steve's breakdown: Walmart's CEO wrote the blog post below and basically told us what the main...

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Fred’s firers and hires CMO

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Steve's breakdown: Looks like the last CMO really F'ed-up at Fred's so this looks like...

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It was a bad weekend at Saatchi & Saatchi

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Steve's breakdown: And we think you should take a look around at their clients and...

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Dollar Shave Club just became a Billionaire

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https://www.youtube.com/watch?v=ZUG9qYTJMsI Steve's breakdown: Unilever just bought Dollar Shave Club and we believe they will blow-out the business and...

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EXCLUSIVE: Henkel Consumer Goods in Review

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Steve's breakdown: A Chicago source just told us about a Henkel review. We're waiting on more details. If you...

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Unilever vows to stamp out female stereotyping in its adverts

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Steve's breakdown: This headline comes out of Cannes and, I believe, opens up some opportunities...

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Kimberly-Clark’s new CMO

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Steve's breakdown: The new CMO was president of Kimberly-Clark's family care business in North America and before...

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Johnson & Johnson Has a Baby Powder Problem

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Steve's breakdown: More than 1,000 women are suing J&J for covering up a cancer risk. They better handle...

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Save-A-Lot going-it-alone

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Steve's breakdown: Save-A-Lot stores will be separating from Supervalu and we expect them to do a...

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Crowdsourced creative projects: Gerber, Jafra, Oxy Clean, Logo, Lenovo, Listerine & Nick-Toons

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Steve's breakdown: Tongal is a creative contest site where marketers crowd source marketing/content projects. I think...

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Belk gets Bought

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Steve's breakdown: The new owner is Sycamore Partners but the 4th generation Belk CEO will...

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Clorox in Review

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Steve's breakdown: This review just started so move fast if you want in. Benno O....

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LifeVantage hires agency exec as CMO

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https://vimeo.com/143221855 Steve's breakdown: Couple of facts: The new CMO is from the agency Struck. The...

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What the Abbott Media Review could mean to you

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Steve's breakdown: Media reviews get people thinking about the power of their creative. Check out...

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Firing the Energizer Bunny: An account review predicted 7/16/15

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https://www.youtube.com/watch?v=lm-wQivSZjg Steve's breakdown: When Energizer split in two, we told you this would be happening....

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Brand Sale at A&P

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Steve's breakdown: Brands like A&P, Pathmark, Waldbaum's, Super Fresh, Food Basics and Best Cellars as...

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Church & Dwight’s media review could = creative pitch

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Steve's breakdown: Church & Dwight's creative has not been anything special for years and we...

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Jet.com does a complete about-face: No annual fee

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https://www.youtube.com/watch?v=OSt87M_fT2c Steve's breakdown: Jet.com's is pulling a Crazy Ivan! That should include marketing especially because the campaign...

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Elmer’s looking for new pastures

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Steve's breakdown: Here's one for the 2016 file. I have no doubt Elmer's will sell,...

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Epic Cigars is on the move

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Steve's breakdown: Now that Epic Cigars is going global, it's the perfect time to get...

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Account Review’s will be happening at Edgewell/Energizer

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Steve's breakdown: Edgewell Personal Care is the other company that came out of the split...

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