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Steve's breakdown: Oystercatchers is handling the pitch so you might as well check if your credentials are up to date over there even if you don't want to be involved...
Steve's breakdown: The headline last week was "Gillette ‘Shifting The Spotlight’ After Losing $8 Billion Amid ‘Toxic Masculinity’ Backlash". Didn't we tell y'all this back in March? (see bottom of...
Steve's breakdown: The big pitching hints from the CEO of Kraft Heinz are: But first, remember, if you're a small shop, ya gotta act like consultants with knowledge and ideas...
Steve's breakdown: So Harry's has a new owner but even more importantly, they may need a new campaign. The "Shave, or Don't" campaign is well produced, funny, quirky and completely...
Steve's breakdown: Bring in a former President of the Kellogg’s Snack Business and CMO with Kraft Foods as CEO says this company is looking for some good old fashion munchie...
Steve's breakdown: I do believe Unilever is going to restructure the marketing department after Keith Weed leaves. I also believe in the following mayhem, smaller shops are well positioned to...
Steve's breakdown: Yup, we're calling this one for 3 reasons. Who know how Church is feeling about its long distance relationship it has with its new-ish agency. Secondly, the brand...
Steve's breakdown: As a NY/NJ football fan, I'm loving this story! As a new business fan, I'm smelling an opportunity. So Patriots owner Robert Kraft, who was caught on video...
Steve's breakdown: The company has a new owner and judging by the featured commercial, they are not scare to toot their own horn. It might also be worth a look...
Steve's breakdown: All we know is W+K is out as Secret deodorant's agency and the brand "is in review". So our advise is if you ever worked on a P&G...
Steve's breakdown: Most of you don't remember when 84 women died because of P&G's Rely brand tampons. I know it's been a long time but look at the ad below. YIKES!!...
https://www.youtube.com/watch?v=Nt-7Fji_G_E Steve's breakdown: Laundry that smells fresh forever gets washed less. Don't ya think? It's the opposite of almost all CPG advertising in the past 50 years. So how is this...
Steve's breakdown: Almost every brand at P&G has been reviewed or is getting reviewed. You probably read all about it in AdWeek but might not actually have seen it as...
https://www.youtube.com/watch?v=I4d-NpMsrG8 Steve's breakdown: Remember Florence Henderson from the Brady Bunch? Yeah, that was the kind of cash spent on this brand. Now with a new owner with fresh eyes, they...
Steve's breakdown: "Tobacco giant Altria takes 35% stake in Juul, valuing e-cigarette company at $38 billion" is the headline. Our line is Marlboro is going to over think, complicate and...
Steve's breakdown: J&J has got a major PR problem, not to mention and legal one too. Can they save their babyface reputation? We think it might require very fresh eye...
Steve's breakdown: Mmmmm, yeah, I went for that one. Anywho, take a look at Clorox. There are too many changes going on over there not to disrupt at least one...
Steve's breakdown: P&G streamlines operations with 6 industry-focused business units so if you like to dance with the devil, get the research team on this and pick your poison. (That's the...
Steve's breakdown: CigarClub.com just hired an advertising savvy exec as CMO and we suspect she'll be taking this 2 year old onto the next level. That's going to take a savvy agency....
Steve's breakdown: Sometimes just a good review and a hearty "Congrats" from an ad executive will spark the brand folks to kick marketing into gear and that means new advertising....
Steve's breakdown: Brandies is actually the brand name but they sell about 300 items without a brand for $3 each. Sounds interesting, No? Tina Sharkey and Ido Leffler are the founders...
https://www.youtube.com/watch?v=DmGC9GcKlqA Steve's breakdown: The fact that Walmart brought in an outsider as their top marketing executive makes us believe an agency change is on the horizon. BENTONVILLE, AR & HOBOKEN,...
Steve's breakdown: Did you know Energizer now owns 9 car-care brands now. And guess what? Nobody has any of the brands as clients. So give the folks at Energizer a...
Steve's breakdown: As most of you know, Kimberly-Clark is in the middle of a global agency review. Enter Giusy Buonfantino as the new CMO and if anyone doesn't think this will change the...
Steve's breakdown: Johnson & Johnson is relaunching their baby-care line after its 20% sales decline. BBDO has had the client since 2010 but sales have been falling ever since they took...
Steve's breakdown: See those hearts? Those and many other "Penny Candies" you know are made by Necco. The company is in some trouble and an ex-CEO is try to save...
Steve's breakdown: Here's how I tweeted this news yesterday: @ProcterGamble pilots new #advertising agency model in search for creativity. This is a ridiculous idea! @WeAreSaatchi, @InterpublicIPG, @greygroupamea, @WPP, @MMCtweets & @Omnicom...
https://www.youtube.com/watch?v=glJ3p5TDKpA Steve's breakdown: Publishing from Key West - poolside with a muffin . . . had to say that cause it is SH*T in Asbury Park right now. anyway WOW,...
Steve's breakdown: The CMO is giving a speech against breeding division in society and fail to protect children in regards to social media. Be the first to agree before he gives...
Steve's breakdown: We're taking about healthy household cleaning products and pest solutions people. And Aunt Fannie’s is the company doing it right except for the "not having an ad agency" part. Can you...
Steve's breakdown: Here's the headline from CBS News: "Small study links ibuprofen with male infertility". They just had to throw the "small" word in there . . . Anyway, luckily,...
Steve's breakdown: It's actually the relaunch of Alert Energy Gum as Alert Caffeine Gum from Wrigley's. The brand is not even on their website yet so get fired-up and pounce. Try Ms....
Steve's breakdown: Tobacco firms to begin airing court-mandated, self-critical ads. No word on who's doing the work for each company but tens-of-millions will be spent. Philip Morris, who makes Marlboro, is based...
Steve's breakdown: There's a new sheriff in town at General Mills and it seems everything is one the table. Not for decades has there been a better time to break...
Steve's breakdown: Kohl's is talking about driving customer engagement with the new CMO so if that's your bag, pitch it. MENOMONEE FALLS, WI: Kohl’s Corp. has hired Greg Revelle to serve as...
Steve's breakdown: Mealtime Stories is the company that Kraft Heinz & Oprah are creating that will be making ready-to-eat refrigerated products and will be donating 10% of its profits to eradicating hunger. We believe...
Steve's breakdown: Sometimes leads come to us via personal contacts, financial analysts or company CEOs. There's no way to "google" them or find them with any other new business service. That's why...
Steve's breakdown: Additional brand involved in the deal include Newport, Paul Mall, Kent and American Spirit. Check it out if you have the stomach. WINSTON-SALEM, NC: British American Tobacco has agreed a $49.4 billion...
Steve's breakdown: Post-It notes & Scotch Brite are the two top brands involved in thew pitch. Get those calls in today!!!!!! cause soon it will be a feeding frenzy by Monday....
Steve's breakdown: And now companies can acquire exclusive rights to represent Jimi Hendrix-related products in every state & country. California Finest just snagged California and there will be many more companies getting involved. As for...
Steve's breakdown: Walmart's CEO wrote the blog post below and basically told us what the main change will be with communications. Jet.com will join Walmart with the “saving people money so that...
Steve's breakdown: Looks like the last CMO really F'ed-up at Fred's so this looks like a good time to introduce the agency. (As long as you didn't hang out with...
Steve's breakdown: And we think you should take a look around at their clients and call the ones who don't take too kindly to chauvinists. P&G comes to mind. Read on...
https://www.youtube.com/watch?v=ZUG9qYTJMsI Steve's breakdown: Unilever just bought Dollar Shave Club and we believe they will blow-out the business and that should include changes in marketing. Michael Dubin is the CEO and the guy in...
Steve's breakdown: A Chicago source just told us about a Henkel review. We're waiting on more details. If you have contacts over there, give them a ring immediately. If you need a contact, give...
Steve's breakdown: This headline comes out of Cannes and, I believe, opens up some opportunities for agencies that specialize in targeting women. Read on and make up your mind. I...
Steve's breakdown: The new CMO was president of Kimberly-Clark's family care business in North America and before that, P&G. DALLAS, TX: Kimberly-Clark Corporation today announced that Scott Usitalo has been named chief marketing officer, reporting to Tony Palmer,...
Steve's breakdown: More than 1,000 women are suing J&J for covering up a cancer risk. They better handle this carefully and if you have that kind of experience, they probably wouldn't mind a...
Steve's breakdown: Save-A-Lot stores will be separating from Supervalu and we expect them to do a make over of their advertising. Just look at their home page and tell me we're wrong....
Steve's breakdown: Tom's of Maine has been way too quiet the past few years and this launch of their whitening tooth paste, particularly, could be the moment to pounce. In fact, I think...
Steve's breakdown: Tongal is a creative contest site where marketers crowd source marketing/content projects. I think it's a good way to impress a potential client you would normally never get the...
Steve's breakdown: It's always good to check on those "newlyweds" because the first year is the hardest. One might get loose. So here are the accounts won last year - this...
Steve's breakdown: The new owner is Sycamore Partners but the 4th generation Belk CEO will stay on board. Their advertising looks to be done in-house so this is a good...
Steve's breakdown: This review just started so move fast if you want in. Benno O. Dorer is the Chairman and Chief Executive Officer and he can be reached at benno.dorer@clorox.com...
https://vimeo.com/143221855 Steve's breakdown: Couple of facts: The new CMO is from the agency Struck. The company is in the face lift lotion business. (Think lots of motivational video work.) Check...
Steve's breakdown: Media reviews get people thinking about the power of their creative. Check out brands like Ensure, PediaSure, ZonePerfect and EAS (An ex-client of mine) ABBOTT PARK, IL: Abbott...
https://www.youtube.com/watch?v=lm-wQivSZjg Steve's breakdown: When Energizer split in two, we told you this would be happening. Hopefully you were on it and are now invited to pitch. SAINT LOUIS, MO: Is...
Steve's breakdown: Brands like A&P, Pathmark, Waldbaum's, Super Fresh, Food Basics and Best Cellars as well as private label brands like America's Choice, Woodson & James, Green Way, Jane Parker,...
Steve's breakdown: Church & Dwight's creative has not been anything special for years and we think this media review will open their eyes to that fact. We're figuring a review...
https://www.youtube.com/watch?v=OSt87M_fT2c Steve's breakdown: Jet.com's is pulling a Crazy Ivan! That should include marketing especially because the campaign R/GA is was funny but the brand can't deliver. See featured video. MONTCLAIR, NJ: Jet.com...
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