QSR & Agency will not make it to the next turn

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Huge Account Ready for an Agency Switch

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Can You Change This Perception?

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10 Consumer Brands with new CMOs

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$15 million account review prediction

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Can you help sell 100 company owned restaurants?

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Casual Dinning Experience with Frozen Cocktails Needed

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240+ Unit Burger Client is ready to be Flipped

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The Ad Review Drums are Deafening at QSR

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A Starbucks brand you can pitch

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We don’t see how the agency is going to survive this

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Another Restaurant Plays the Name-Gamin’

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Major Leadership Shake-up at $70 million account

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QSR fires agency, puts PR in review and CMO quits

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6 new CMOs you might want to pitch

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Agency Change expected at Juice Joint

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5 Restaurants Brands get new Marketing Chief

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As We Predicted: Papa John’s Now Has No Agency

Steve’s breakdown: On Monday our headline was “There’s a $127 million account that will be just hanging out there“. Of course we were talking about Papa John’s and now we...

Former ad exec takes over restaurant brand

Steve’s breakdown: Normally we wouldn’t report on such a small client but the fact that B.Good brought in an agency guy who’s worked on accounts like Dunkin’ makes us think...

Salad Scare could be an Opening

Steve’s breakdown: Health officials in Illinois and Iowa are investigating an increase in people becoming sick from a parasite that causes intestinal illness. McDonald’s says they will stop selling salads at...

Casual Dinning Account is set for your call

Steve’s breakdown: In April we mentioned that Houlihan’s was ready to “spread its wings” after a lawsuit was behind them. Now they are in search of a CMO and you...

Someone’s rebrand is about to hit an iceberg

Steve’s breakdown: Not only is changing an iconic, consumer created brand nickname a disaster, (You don’t see McDonald’s messing with MickeyDs or Anheuser-Busch fooling around with Bud) but the new...

Another reason to call JAB

Steve’s breakdown: Sometimes you just need to reach out and touch someone. Did I just date myself? Doesn’t matter, JAB, the owner of Dr. Pepper Snapple, Peet’s Coffee & Tea, Caribou Coffee...

Last piece is set and they are ready for your close-up

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#MickeySleezeMunch #MeToo

Steve’s breakdown: MickeySleezeMunch, AKA McDonalds, has lived up to its 40 year old nickname this week with 10 female workers filing sexual harassment complaints. We suspect the best way to help...

Mexican Joint might be Too Hot for Their Agency

Steve’s breakdown: It’s been less than a year since Mistress Creative won the Qdoba Mexican Eats business but now the agency has to deal with a new CEO & CFO. Sounds daunting...

And not for nothin’ . . . Arby’s?

Steve’s breakdown: Now that the CCO of Fallon is off to New York, what is Arby’s to do with their account? Did the “We Have The Meats” really help? It’s...

900 Location Restaurant Going Digital?

Steve’s breakdown: I’m a bit confused by a TV advertiser like Zaxby’s bringing in an almost no advertising CMO from Johnny Rockets. Maybe they know doing TV is easy being...

High end/high visibility restaurant company seeks CMO

Steve’s breakdown: Tao Group has over 20 impressive properties/locations and they all are under this soon-to-be position. Could be a great intro account into the big guys. Locations include: Las...

Going Tacos could mean a complete advertising reboot

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Border Brand Bets On Bringing Back the Bang!

Steve’s breakdown: This ex-client of mine has historically used well established agencies but has recently strayed. But now with this ex-CMO moving into the Executive Chair, we see an opportunity with...

Out from under a cloud, time to advertise

Steve’s breakdown: Now with the labor lawsuit behind them, Houlihan’s now looks ready to spread it’s wings without shame. Arnold Worldwide had the account but I don’t think anything has been done in...

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