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Steve’s breakdown: Not only is changing an iconic, consumer created brand nickname a disaster, (You don’t see McDonald’s messing with MickeyDs or Anheuser-Busch fooling around with Bud) but the new...
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Steve’s breakdown: They are keeping quiet over at Taco Bell and at their media agency, Spark, so there’s not a lot of information out there. You might want to try Ms....
Steve’s breakdown: Pizza Hut will be issuing a RFP soon so if you want in, make that call today! Zipporah Allen is the CMO and she can be reached at zipporah.allen@yum.com. PLANO,...
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Steve’s breakdown: It’s not going well at Applebee’s. There’s the Reddit thread slamming Applebee’s with scathing reviews and then there’s the bad sales thingy. The enters a new CMO from MickyDs...
Steve’s breakdown: We got a California Pizza Kitchen CEO taking over Touchy’s Tacos. There’s a big difference between Texas Tacos and California Pizza so expect a “shift” in the marketing department. Not...
Steve’s breakdown: Zoe’s Kitchen just opened it’s 247 restaurant with new décor and new menu items. Now they are going to roll this newness out system-wide and you know that will include advertising. Kevin...
Steve’s breakdown: With locations in Los Angeles, Las Vegas, Tokyo, Dubai and Doha, 800 Degrees Pizzeria has some challenges that the new CMO is probably going to need some assistance getting...
Steve’s breakdown: Brinker has a new chief digital officer. When you couple that with the comeback of the Baby Back jingle campaign, I think we see a major opportunity in the...
Steve’s breakdown: Ever have a feeling that a small company is about to knock it out of the park? Here’s a Deaf-owned S.F. pizzeria that hopes to go national with a...
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Steve’s breakdown: Chipotle is just getting ridiculous. We told you in October about the queso campaign and how it was going to backfire. Well, now USA-Freaking-Today is calling it “queso-gate”....
Steve’s breakdown: With John of Papa John’s stepping down, it has top affect the advertising account. His face is on everything including the logo. They are saying Laundry Service is taking over...
Steve’s breakdown: Subway has a bit of a revolt going on and nobody is safe. Supposedly, they did an agency consolidation but who’s really in charge since the CMO was basically forced...
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Steve’s breakdown: Here’s one we saw coming months ago and we hope you were on top of the news. Dunkin’ Donuts will start a review this month so there’s still time. JUMP!!...
Steve’s breakdown: Can’t get bigger than McDonald’s. Seems they issued an RFP already. Try Mr. Jano Cabrera at jano.cabrera@us.mcd.com. He is the Corporate Senior Vice President, US Communications, Global Media and Public...
Steve’s breakdown: Between the unappetizing present creative and the fact that there’s going to be new owners, we’re thinking the Buffalo Wing Wings’ account will be changing hands. MINNEAPOLIS, MN: Buffalo Wing...
Steve’s breakdown: The RFP is out so you’ll have to move fast. Ms. Andrea Cherng at andrea.cherng@pandarg.com is the Chief Marketing Officer. ROSEMEAD, CA: Chinese chain Panda Express has issued an...
Steve’s breakdown: Chris Simms is the CEO & John Williams is the new CMO and there’ also a new Chief People Officer. They are a little cagey regarding contact information so try...
Steve’s breakdown: It’s always a good idea to keep an eye on what’s happening across the pond. It can give you clues to future plans in North America. Here’s a...
Steve’s breakdown: The brands are Whiskey Cake Kitchen & Bar, The Ranch, Velvet Taco, Mexican Sugar, Ida Claire, Sixty Vines, The Keeper, Haywire, Twin Peaks, Unlawful Assembly Brewing Company and Legacy...
Steve’s breakdown: KFC is the restaurant and P&G is where their new CMO came from. I just don’t know about the “Everyone Can Play the Colonel” campaign. Does it still...
Steve’s breakdown: Carl’s Jr & Hardee’s have finally decided to grow-up a little bit. We knew it was going to happen – we predicted it on June 29th. We just...
Steve’s breakdown: Jamba Juice, with 800 locations, just brought on an ex-advertising exec as CMO. Jamba has not had an AOR since Zimmerman so we think this is the perfect...