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Steve’s breakdown: On Monday our headline was “There’s a $127 million account that will be just hanging out there“. Of course we were talking about Papa John’s and now we...
Steve’s breakdown: Papa John’s now has no founder, probably no ad agency and no a brand identity. Sounds like the perfect time for a CEO to CEO phone call. Read...
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Steve’s breakdown: Not only is changing an iconic, consumer created brand nickname a disaster, (You don’t see McDonald’s messing with MickeyDs or Anheuser-Busch fooling around with Bud) but the new...
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Steve’s breakdown: Tao Group has over 20 impressive properties/locations and they all are under this soon-to-be position. Could be a great intro account into the big guys. Locations include: Las...
Steve’s breakdown: The ex-CMO of Peter Piper Pizza bailed on them in January and the company has since been feverishly trying to replace the guy with no luck. In fact, they...
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Steve’s breakdown: Bamboo Sushi and QuickFish are part of the Sustainable Restaurant Group and we suspect this new investment could mean boarding their very green footprint. Or fin-print, as it were. Read on,...
Steve’s breakdown: This ex-client of mine has historically used well established agencies but has recently strayed. But now with this ex-CMO moving into the Executive Chair, we see an opportunity with...
Steve’s breakdown: Now with the labor lawsuit behind them, Houlihan’s now looks ready to spread it’s wings without shame. Arnold Worldwide had the account but I don’t think anything has been done in...
Steve’s breakdown: To find the RFP try Keith Lusby at keith.lusby@dunkinbrands.com. He is the VP of media and he reports to Dunkin’ Donuts CMO Tony Weisman. CANTON, MA: Dunkin’ Donuts has...
Steve’s breakdown: We love it when ex-CMOs become CEOs because It’s All About The Marketing! Here’s what the new CEO said: “we’re going to make sure we regain share of...
Steve’s breakdown: They are keeping quiet over at Taco Bell and at their media agency, Spark, so there’s not a lot of information out there. You might want to try Ms....
Steve’s breakdown: Pizza Hut will be issuing a RFP soon so if you want in, make that call today! Zipporah Allen is the CMO and she can be reached at zipporah.allen@yum.com. PLANO,...
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Steve’s breakdown: It’s not going well at Applebee’s. There’s the Reddit thread slamming Applebee’s with scathing reviews and then there’s the bad sales thingy. The enters a new CMO from MickyDs...
Steve’s breakdown: We got a California Pizza Kitchen CEO taking over Touchy’s Tacos. There’s a big difference between Texas Tacos and California Pizza so expect a “shift” in the marketing department. Not...
Steve’s breakdown: Zoe’s Kitchen just opened it’s 247 restaurant with new décor and new menu items. Now they are going to roll this newness out system-wide and you know that will include advertising. Kevin...
Steve’s breakdown: With locations in Los Angeles, Las Vegas, Tokyo, Dubai and Doha, 800 Degrees Pizzeria has some challenges that the new CMO is probably going to need some assistance getting...
Steve’s breakdown: Brinker has a new chief digital officer. When you couple that with the comeback of the Baby Back jingle campaign, I think we see a major opportunity in the...
Steve’s breakdown: Ever have a feeling that a small company is about to knock it out of the park? Here’s a Deaf-owned S.F. pizzeria that hopes to go national with a...
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Steve’s breakdown: Chipotle is just getting ridiculous. We told you in October about the queso campaign and how it was going to backfire. Well, now USA-Freaking-Today is calling it “queso-gate”....
Steve’s breakdown: With John of Papa John’s stepping down, it has top affect the advertising account. His face is on everything including the logo. They are saying Laundry Service is taking over...
Steve’s breakdown: Subway has a bit of a revolt going on and nobody is safe. Supposedly, they did an agency consolidation but who’s really in charge since the CMO was basically forced...
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Steve’s breakdown: Here’s one we saw coming months ago and we hope you were on top of the news. Dunkin’ Donuts will start a review this month so there’s still time. JUMP!!...