Restaurant Reviews PR Agency Support

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Steve's breakdown: The chain of roughly 4,500 US franchises has worked with incumbent Pierson Grant for at least a decade but the PR account is up for grabs. MINNEAPOLIS, MN:...

#NeverForget Rule was broken, the culprit could be a lead

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Steve's breakdown: Ledo Pizza is the company and here is the leadership: Jamie Beall (President, COO), Aaron Weedy (VP - Finance), Will Robinson (VP - Marketing), Mike Conway (VP - Operations) ANNAPOLIS, MD: The...

Some of your favorite NYC restaurants seeks a CMO

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Steve's breakdown: The restaurants we're talking about include: (sorry, didn't have time to uncapitalize these) BAY ROOM, BLUE SMOKE, CEDRIC'S AT THE SHED, CAFES AT MOMA, CAFFE MARCHIO, DAILY PROVISIONS,...

Not in the restaurant biz: Check into these guys

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Steve's breakdown: With 35 locations, these guys would make a great first restaurant client. And judging by their YouTube channel, they could use the help. COUNTRYSIDE, IL: Cooper's Hawk Winery...

Fortnite’s burger joint new CMO

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Steve's breakdown: Keeping Fortnite Fresh won Wendy's the Grand Prix Cannes Lion in the Social & Influencer category this week but now that the lead guy is now CMO, will...

$22 million restaurant has new owner

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Steve's breakdown: The client is Whataburger and the comapny is BDT Capital Partners and they also have majority stakes in Panera, Caribou, Dunkin’, Krispy Kreme & more. Now do ya...

Deli Hires 1st Chief Marketing Officer

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Steve's breakdown: An ex-Coca-Cola, Pillsbury, General Mills and Unilever executive walks into a deli. Boom! I gave you your first line. ATLANTA, GA: McAlister’s Deli, a leading fast-casual restaurant chain...

8 account company with new CMO

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Steve's breakdown: Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 6,300 ice cream shoppes, bakeries, restaurants, and cafés in 54 foreign countries and U.S. territories under the...

QSR dirt on the top 26 chains

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Steve's breakdown: The Zion & Zion research team sought to gain a deep understanding of the brand personalities of the 26 largest QSRs. With this information, you'll be in a...

“Eatertainment” destination gets CMO

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Steve's breakdown: Tom’s Urban Names Dan Holm CMO is the headline. For those who are not familiar, Tom’s Urban is a leading "eatertainment" destination where guests can enjoy a modern American...

We smell a Pizza ad review

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Steve's breakdown: Papa Murphy's is a $28 million account and they will soon have new owners. You know what new owners like to do? Switch stuff up cause they can...

There’s no way an agency survives this

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Steve's breakdown: Here's what they're saying: Tensions between franchisees and the San Diego chain erupt, again! ‘Our competition is passing us by’ We've talked about Jack in the Box several...

QSR takes the last step before account review

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Steve's breakdown: And so it continues. Bojangles’ ever transitioning company but it's got to be time for you to CHARGE! I mean, look at that generic advertising from last week....

2 Reasons to Pitch This Restaurant Group

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Steve's breakdown: The great thing about this True Food Kitchen lead is it has a bunch siblings to pitch after you meet the team! Check out all the restaurant concepts...

What the hell is going on at Red Robin?

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Steve's breakdown: The video above is from the Company Guy youtube channel and is just one more piece of the ever wondering universe of what the hell is going on...

Now we’re really calling it: QSR Review Imminent

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Steve's breakdown: First Bojangles’ got a new owner. (See bottom article) Now they're on a national search for a new CMO. If that doesn't scream "Review-is-a-comin'!" we can't help ya....

Restaurant to which gears to competitive advertising

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Steve's breakdown: Church’s Chicken hires TGI Fridays and Burger King veteran as its new CMO. Brian Gies will be tapped with helping improve market share which probably means totally new competitive-style advertising. ATLANTA,...

Perfect 1st Restaurant Account Gets 1st CMO

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Steve's breakdown: If you're looking to get into the restaurant business, this chain looks perfect. 66 locations in 11 states with their 1st CMO. Finger Lickin' Good! TAMPA, FL: PDQ...

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