Someone’s rebrand is about to hit an iceberg

Steve’s breakdown: Not only is changing an iconic, consumer created brand nickname a disaster, (You don’t see McDonald’s messing with MickeyDs or Anheuser-Busch fooling around with Bud) but the new...

Another reason to call JAB

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Mexican Joint might be Too Hot for Their Agency

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And not for nothin’ . . . Arby’s?

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900 Location Restaurant Going Digital?

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Going Tacos could mean a complete advertising reboot

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Border Brand Bets On Bringing Back the Bang!

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Out from under a cloud, time to advertise

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RFP is out for breakfast chain’s media

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$6 million Burger Account Gets Marketing Minded CEO

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Giant SEO Agency Review at Taco Bell

Steve’s breakdown: They are keeping quiet over at Taco Bell and at their media agency, Spark, so there’s not a lot of information out there. You might want to try Ms....

Find the CMO: Win a Client

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Redesigned Logo & Old Menu Means = New Advertising

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8 figure account review prediction

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16 clients left this school and need a new home

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Why pitch DineOutWith.Us?

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Restaurant Make-Over due to Spark Ad Make-Over

Steve’s breakdown: Zoe’s Kitchen just opened it’s 247 restaurant with new décor and new menu items. Now they are going to roll this newness out system-wide and you know that will include advertising. Kevin...

Fast & Fine Dinning Pizzeria has a Challenge

Steve’s breakdown: With locations in Los Angeles, Las Vegas, Tokyo, Dubai and Doha, 800 Degrees Pizzeria has some challenges that the new CMO is probably going to need some assistance getting...

Monster Digital Restaurant Lead

Steve’s breakdown: Brinker has a new chief digital officer. When you couple that with the comeback of the Baby Back jingle campaign, I think we see a major opportunity in the...

Pitch this Pizza Joint before they Take-Off

Steve’s breakdown: Ever have a feeling that a small company is about to knock it out of the park? Here’s a Deaf-owned S.F. pizzeria that hopes to go national with a...

$140 million account in flux

Steve’s breakdown: With John of Papa John’s stepping down, it has top affect the advertising account. His face is on everything including the logo. They are saying Laundry Service is taking over...

Franchises have won their first scalp

Steve’s breakdown: Subway has a bit of a revolt going on and nobody is safe. Supposedly, they did an agency consolidation but who’s really in charge since the CMO was basically forced...

What happens in UK could happen in US

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Respected Ad Agency Likely to Lose Significant Client

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Why we think Red Robin is changing agencies right now

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Huge Restaurant PR Review

Steve’s breakdown: Can’t get bigger than McDonald’s. Seems they issued an RFP already. Try Mr. Jano Cabrera at jano.cabrera@us.mcd.com. He is the Corporate Senior Vice President, US Communications, Global Media and Public...

$70 million restaurant likely to change hands.

Steve’s breakdown: Between the unappetizing present creative and the fact that there’s going to be new owners, we’re thinking the Buffalo Wing Wings’  account will be changing hands. MINNEAPOLIS, MN: Buffalo Wing...

Panda Express in Review

Steve’s breakdown: The RFP is out so you’ll have to move fast.  Ms. Andrea Cherng at andrea.cherng@pandarg.com is the Chief Marketing Officer. ROSEMEAD, CA: Chinese chain Panda Express has issued an...

Cali Restaurant Co Looks Ready to Pounce

Steve’s breakdown: Chris Simms is the CEO & John Williams is the new CMO and there’ also a new Chief People Officer. They are a little cagey regarding contact information so try...

Pitch news from Europe

Steve’s breakdown: It’s always a good idea to keep an eye on what’s happening across the pond. It can give you clues to future plans in North America. Here’s a...

A Bunch of Restaurant Brands just got new CMO

Steve’s breakdown: The brands are Whiskey Cake Kitchen & Bar, The Ranch, Velvet Taco, Mexican Sugar, Ida Claire, Sixty Vines, The Keeper, Haywire, Twin Peaks, Unlawful Assembly Brewing Company and Legacy...

QSR snags CPG exec as CMO

Steve’s breakdown: KFC is the restaurant and P&G is where their new CMO came from. I just don’t know about the “Everyone Can Play the Colonel” campaign. Does it still...

Time to talk turkey with this juice joint

Steve’s breakdown: Jamba Juice, with 800 locations, just brought on an ex-advertising exec as CMO. Jamba has not had an AOR since Zimmerman so we think this is the perfect...

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