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Steve’s breakdown: Here we go again. Another account review prediction gone right. We hope many of you made the call and, I least, got in the pitch. Here’s our prediction...
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Steve’s breakdown: On Monday our headline was “There’s a $127 million account that will be just hanging out there“. Of course we were talking about Papa John’s and now we...
Steve’s breakdown: Papa John’s now has no founder, probably no ad agency and no a brand identity. Sounds like the perfect time for a CEO to CEO phone call. Read...
Steve’s breakdown: Normally we wouldn’t report on such a small client but the fact that B.Good brought in an agency guy who’s worked on accounts like Dunkin’ makes us think...
Steve’s breakdown: Here we go again with Razorfish. How many times can an agency brand be killed? Anyway, SapientRazorfish is going to be folded into Publicis.Sapient and we believe there could...
Steve’s breakdown: Health officials in Illinois and Iowa are investigating an increase in people becoming sick from a parasite that causes intestinal illness. McDonald’s says they will stop selling salads at...
Steve’s breakdown: In April we mentioned that Houlihan’s was ready to “spread its wings” after a lawsuit was behind them. Now they are in search of a CMO and you...
Steve’s breakdown: So did the IHOb name change work? No, no it didn’t. It wasn’t the iceberg we reported it would be (see below) but nothing really got better. Store...
Steve’s breakdown: The new CMO, Maurice Cooper hails from Holiday Inn & Coca-Cola but now has the marketing top job. We’re betting he’ll want to make his mark and you...
Steve’s breakdown: The guy Papa Johns cut from the team is now running the show at Potbelly. We expect a whole new game plan which could include a new ad...
Steve’s breakdown: Not only is changing an iconic, consumer created brand nickname a disaster, (You don’t see McDonald’s messing with MickeyDs or Anheuser-Busch fooling around with Bud) but the new...
Steve’s breakdown: Sometimes you just need to reach out and touch someone. Did I just date myself? Doesn’t matter, JAB, the owner of Dr. Pepper Snapple, Peet’s Coffee & Tea, Caribou Coffee...
Steve’s breakdown: So they are selling off TGI Fridays and we don’t think The Richards Group will be able to hold on to the business. The thing about this story...
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Steve’s breakdown: MickeySleezeMunch, AKA McDonalds, has lived up to its 40 year old nickname this week with 10 female workers filing sexual harassment complaints. We suspect the best way to help...
Steve’s breakdown: It’s been less than a year since Mistress Creative won the Qdoba Mexican Eats business but now the agency has to deal with a new CEO & CFO. Sounds daunting...
Steve’s breakdown: It doesn’t matter that Papa John’s just moved its account to Laundry Service & Olson Engage this winter. The stock is in free-fall and if you have any...
Steve’s breakdown: Now that the CCO of Fallon is off to New York, what is Arby’s to do with their account? Did the “We Have The Meats” really help? It’s...
Steve’s breakdown: We are talking about Golden, Colorado based Boston Market who just hired their CEO from Jack-in-the-Box. She also used to be the CMO at Denny’s and you know...
Steve’s breakdown: I’m a bit confused by a TV advertiser like Zaxby’s bringing in an almost no advertising CMO from Johnny Rockets. Maybe they know doing TV is easy being...
Steve’s breakdown: UPDATE: Pile + Co is handling the pitch so make sure your creds are up to date over there! Early this afternoon, Red Lobster put its creative in...
Steve’s breakdown: Tao Group has over 20 impressive properties/locations and they all are under this soon-to-be position. Could be a great intro account into the big guys. Locations include: Las...
Steve’s breakdown: The ex-CMO of Peter Piper Pizza bailed on them in January and the company has since been feverishly trying to replace the guy with no luck. In fact, they...
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Steve’s breakdown: Bamboo Sushi and QuickFish are part of the Sustainable Restaurant Group and we suspect this new investment could mean boarding their very green footprint. Or fin-print, as it were. Read on,...
Steve’s breakdown: This ex-client of mine has historically used well established agencies but has recently strayed. But now with this ex-CMO moving into the Executive Chair, we see an opportunity with...
Steve’s breakdown: Now with the labor lawsuit behind them, Houlihan’s now looks ready to spread it’s wings without shame. Arnold Worldwide had the account but I don’t think anything has been done in...