Some of your favorite NYC restaurants seeks a CMO

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Steve's breakdown: The restaurants we're talking about include: (sorry, didn't have time to uncapitalize these) BAY ROOM, BLUE SMOKE, CEDRIC'S AT THE SHED, CAFES AT MOMA, CAFFE MARCHIO, DAILY PROVISIONS,...

Not in the restaurant biz: Check into these guys

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Steve's breakdown: With 35 locations, these guys would make a great first restaurant client. And judging by their YouTube channel, they could use the help. COUNTRYSIDE, IL: Cooper's Hawk Winery...

Fortnite’s burger joint new CMO

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Steve's breakdown: Keeping Fortnite Fresh won Wendy's the Grand Prix Cannes Lion in the Social & Influencer category this week but now that the lead guy is now CMO, will...

$22 million restaurant has new owner

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Steve's breakdown: The client is Whataburger and the comapny is BDT Capital Partners and they also have majority stakes in Panera, Caribou, Dunkin’, Krispy Kreme & more. Now do ya...

Deli Hires 1st Chief Marketing Officer

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Steve's breakdown: An ex-Coca-Cola, Pillsbury, General Mills and Unilever executive walks into a deli. Boom! I gave you your first line. ATLANTA, GA: McAlister’s Deli, a leading fast-casual restaurant chain...

8 account company with new CMO

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Steve's breakdown: Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 6,300 ice cream shoppes, bakeries, restaurants, and cafés in 54 foreign countries and U.S. territories under the...

QSR dirt on the top 26 chains

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Steve's breakdown: The Zion & Zion research team sought to gain a deep understanding of the brand personalities of the 26 largest QSRs. With this information, you'll be in a...

“Eatertainment” destination gets CMO

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Steve's breakdown: Tom’s Urban Names Dan Holm CMO is the headline. For those who are not familiar, Tom’s Urban is a leading "eatertainment" destination where guests can enjoy a modern American...

We smell a Pizza ad review

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Steve's breakdown: Papa Murphy's is a $28 million account and they will soon have new owners. You know what new owners like to do? Switch stuff up cause they can...

There’s no way an agency survives this

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Steve's breakdown: Here's what they're saying: Tensions between franchisees and the San Diego chain erupt, again! ‘Our competition is passing us by’ We've talked about Jack in the Box several...

QSR takes the last step before account review

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Steve's breakdown: And so it continues. Bojangles’ ever transitioning company but it's got to be time for you to CHARGE! I mean, look at that generic advertising from last week....

2 Reasons to Pitch This Restaurant Group

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Steve's breakdown: The great thing about this True Food Kitchen lead is it has a bunch siblings to pitch after you meet the team! Check out all the restaurant concepts...

What the hell is going on at Red Robin?

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Steve's breakdown: The video above is from the Company Guy youtube channel and is just one more piece of the ever wondering universe of what the hell is going on...

Now we’re really calling it: QSR Review Imminent

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Steve's breakdown: First Bojangles’ got a new owner. (See bottom article) Now they're on a national search for a new CMO. If that doesn't scream "Review-is-a-comin'!" we can't help ya....

Restaurant to which gears to competitive advertising

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Steve's breakdown: Church’s Chicken hires TGI Fridays and Burger King veteran as its new CMO. Brian Gies will be tapped with helping improve market share which probably means totally new competitive-style advertising. ATLANTA,...

Perfect 1st Restaurant Account Gets 1st CMO

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Steve's breakdown: If you're looking to get into the restaurant business, this chain looks perfect. 66 locations in 11 states with their 1st CMO. Finger Lickin' Good! TAMPA, FL: PDQ...

New Menu Means New Marketing

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Steve's breakdown: When a restaurant changes the menu, all the advertising they had is now obsolete. And judging by the fact they are so busy with this change, they'll have...

Your favorite burger should be your next pitch

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https://www.youtube.com/watch?v=HbDQ7n6xIPM Steve's breakdown: "Dog-Friendly Shake Shack Fetches New CMO From Dog-Centric Bark." is the headline but we think this new CMO has big plans and thought you all should be...

YUGE Delivery Account In The Making!

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Steve's breakdown: McDonald's delivery is blowing up but they are not there yet from a national advertising campaign standpoint. Here's the direct quote from the CEO. "McDonald’s hasn’t invested in...

44 location restaurant seats 1st CMO: Charge!

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Steve's breakdown: Primanti Bros. has named its first marketing chief and you know what that means? It's Hammer Time! . . . . especially if you're near a location. Find out now...

Friday Surprise! Carl’s Jr. in Review

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https://www.youtube.com/watch?v=scPAemhdkrk Steve's breakdown: Select Resources International is handling so make sure you have your credentials up to date over there! FRANKLIN, TN: Less than a year after launching its first...

800 Location Client is Finally Ready for a Pitch

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https://www.youtube.com/watch?v=7b_1TKJTGgM Steve's breakdown: Jamba Juice has finally whipped-up their management team and we believe it's the perfect time to test the waters at this client. 510-596-0100 Shivram Vaideeswaran is the Chief Marketing Officer....

Pizza joint now ready to hire agency

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Steve's breakdown: Mod Pizza has just hired a very advertising savvy CMO and at this moment, the client does not have an agency. We believe his email address will be...

$12 million Restaurant Should be Reviewing Advertising

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https://www.youtube.com/watch?v=TFjS4HMjFVM Steve's breakdown: Bojangles' Famous is getting a new owner and you all know that means an ad agency switch. BooneOakley handles . . . Mr. Randy Poindexter at rpoindexter@bojangles.com and (704)...

We smell multiple leads at this fresh bread makin’ chain

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https://www.youtube.com/watch?v=gS9_tRzgfrk Steve's breakdown: So Subway's CMO and Coke’s former top marketer, Joe Tripodi, is retiring and we see all kinds of opportunities with this news. Joe started 3 years ago, tried...

Up for Chinese? Go west for your next order

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Steve's breakdown: Whether or not the acquisition of P.F. Chang's happens, the outcome will fire-up an ad review cause they'll have to do something to survive! SCOTTSDALE, AZ: Some Deets . ....

QSR heading for comeback will be listening to pitches

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https://www.youtube.com/watch?v=mMwxFXSgX5s Steve's breakdown: Here's an account I helped win for Cliff Freeman the second time around. In fact, the featured ad is one of the first they did when the...

We’re calling this review before it happens

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https://www.youtube.com/watch?v=oBxoCFGcTRY Steve's breakdown: There was a 20% stock drop at Red Robin so they're bringing in a CFO from corporate to babysit the brand. (Okay, that was a little harsh...

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