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Steve’s breakdown: This client hasn’t changed agencies in 20 years and now they have a new President & CMO. Time to attack! PHOENIX, AZ : CEC Entertainment Inc., parent the...
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Steve’s breakdown: On Monday our headline was “There’s a $127 million account that will be just hanging out there“. Of course we were talking about Papa John’s and now we...
Steve’s breakdown: Papa John’s now has no founder, probably no ad agency and no a brand identity. Sounds like the perfect time for a CEO to CEO phone call. Read...
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Steve’s breakdown: Not only is changing an iconic, consumer created brand nickname a disaster, (You don’t see McDonald’s messing with MickeyDs or Anheuser-Busch fooling around with Bud) but the new...
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Steve’s breakdown: Tao Group has over 20 impressive properties/locations and they all are under this soon-to-be position. Could be a great intro account into the big guys. Locations include: Las...
Steve’s breakdown: The ex-CMO of Peter Piper Pizza bailed on them in January and the company has since been feverishly trying to replace the guy with no luck. In fact, they...
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Steve’s breakdown: Bamboo Sushi and QuickFish are part of the Sustainable Restaurant Group and we suspect this new investment could mean boarding their very green footprint. Or fin-print, as it were. Read on,...
Steve’s breakdown: This ex-client of mine has historically used well established agencies but has recently strayed. But now with this ex-CMO moving into the Executive Chair, we see an opportunity with...
Steve’s breakdown: Now with the labor lawsuit behind them, Houlihan’s now looks ready to spread it’s wings without shame. Arnold Worldwide had the account but I don’t think anything has been done in...
Steve’s breakdown: To find the RFP try Keith Lusby at keith.lusby@dunkinbrands.com. He is the VP of media and he reports to Dunkin’ Donuts CMO Tony Weisman. CANTON, MA: Dunkin’ Donuts has...
Steve’s breakdown: We love it when ex-CMOs become CEOs because It’s All About The Marketing! Here’s what the new CEO said: “we’re going to make sure we regain share of...
Steve’s breakdown: They are keeping quiet over at Taco Bell and at their media agency, Spark, so there’s not a lot of information out there. You might want to try Ms....
Steve’s breakdown: Pizza Hut will be issuing a RFP soon so if you want in, make that call today! Zipporah Allen is the CMO and she can be reached at zipporah.allen@yum.com. PLANO,...
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Steve’s breakdown: It’s not going well at Applebee’s. There’s the Reddit thread slamming Applebee’s with scathing reviews and then there’s the bad sales thingy. The enters a new CMO from MickyDs...
Steve’s breakdown: We got a California Pizza Kitchen CEO taking over Touchy’s Tacos. There’s a big difference between Texas Tacos and California Pizza so expect a “shift” in the marketing department. Not...
Steve’s breakdown: Zoe’s Kitchen just opened it’s 247 restaurant with new décor and new menu items. Now they are going to roll this newness out system-wide and you know that will include advertising. Kevin...