Industry: Restaurants

We said it in April & Wednesday, KFC is going into review

Steve’s breakdown: We said it in April and agency yesterday (see below) KFC is going into review and here we go. (excuse our double headline – we’re excited) LOUISVILLE, KY: KFC U.S. is looking for a new ad agency after working with Wieden+Kennedy Portland on creative and media, a move that comes as the agency […]

Prediction: Food shots to a real campaign

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This restaurant will most likely spice up its advertising

Steve’s breakdown: KFC is going to have a new CEO come January 1st. Maybe the new guy will spice things up advertising wise. We think so because the creative has slowly gone from all kinds of actors playing the Colonel to just a voiceover impression of the Colonel and food shots. When restaurant commercials turn […]

Panera Bread: The latest account we forecasted to go into review

Steve’s breakdown: Like we said in May, see post below, Panera Bread had to go into review. Keep an eye on our Account Review Predictions everyday and you too could win an account like this. The announcement of the new agency and new campaign is below our prediction. Once the restaurant looks different, new advertising […]

Dog Food to Junk Food: Could Work

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As we predicted in June: Dunkin’ goes in review

Steve’s breakdown: Joanne Davis Consulting is handling the account review so make sure your credentials are up to date over there. BOSTON, MA: Dunkin’ is adding a jolt to its marketing approach, putting its creative account into review just months after hiring a new U.S. chief marketing officer. The review includes incumbent BBDO Worldwide, according […]

Merging restaurant chains see opportunity

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New CEO, CMO and more = Pitching time

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Restaurant merger could spark ad review

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5 eatery chains need to be looked into

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Potbelly’s ad review did, in fact, happen

Steve’s breakdown: As you can see from our headline below, we saw this review coming months ago. You still might want to sniff around the creative account. CHICAGO, IL: USIM continues its new business roll, announcing this morning that it has been named the media agency of record for Potbelly Corp, the Chicago-based sandwich shop […]

Burger joint brand on the brink

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New CMO smells like a plan is afoot

Steve’s breakdown: Dunkin’ is bringing in a 19 year vet of Coca-Cola and that make us feel there are big plans on the horizon. Maybe even some reorg going on which can = an account review. BOSTON, MA: Dunkin’ today announced the appointment of marketing veteran Rafael Acevedo, 46, to the position of Dunkin’ U.S. Chief Marketing […]

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