This account review is about to take off

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Steve's breakdown: We said it back in September, Wingstop is ready for a account review and this new CMO looks to be in the pilot's seat. ADDISON, TX: Wingstop says...

Golf, Beer & Food and a new CMO

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Steve's breakdown: Okay, these Topgolf ads are pretty good so why the new CMO? Someone needs to find out. In related new, Topgolf plans on opening dozens of locations in...

New CEO + CMO = Ad Review

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Steve's breakdown: With the planned expansion of 30 more stores, we don't see how these new executives wouldn't consider reviewing advertising. SAN JOSE, CA: Ike’s Love & Sandwiches is restructuring...

New agency may not survive 2nd new CMO

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Steve's breakdown: The writing is on the wall. Yeah, Camp & King might have just won the Papa John's business but that was 2 CMOs ago. Here's what's happened ....

Restaurant Reviews PR Agency Support

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Steve's breakdown: The chain of roughly 4,500 US franchises has worked with incumbent Pierson Grant for at least a decade but the PR account is up for grabs. MINNEAPOLIS, MN:...

#NeverForget Rule was broken, the culprit could be a lead

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Steve's breakdown: Ledo Pizza is the company and here is the leadership: Jamie Beall (President, COO), Aaron Weedy (VP - Finance), Will Robinson (VP - Marketing), Mike Conway (VP - Operations) ANNAPOLIS, MD: The...

Some of your favorite NYC restaurants seeks a CMO

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Steve's breakdown: The restaurants we're talking about include: (sorry, didn't have time to uncapitalize these) BAY ROOM, BLUE SMOKE, CEDRIC'S AT THE SHED, CAFES AT MOMA, CAFFE MARCHIO, DAILY PROVISIONS,...

Not in the restaurant biz: Check into these guys

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Steve's breakdown: With 35 locations, these guys would make a great first restaurant client. And judging by their YouTube channel, they could use the help. COUNTRYSIDE, IL: Cooper's Hawk Winery...

Fortnite’s burger joint new CMO

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Steve's breakdown: Keeping Fortnite Fresh won Wendy's the Grand Prix Cannes Lion in the Social & Influencer category this week but now that the lead guy is now CMO, will...

$22 million restaurant has new owner

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Steve's breakdown: The client is Whataburger and the comapny is BDT Capital Partners and they also have majority stakes in Panera, Caribou, Dunkin’, Krispy Kreme & more. Now do ya...

Deli Hires 1st Chief Marketing Officer

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Steve's breakdown: An ex-Coca-Cola, Pillsbury, General Mills and Unilever executive walks into a deli. Boom! I gave you your first line. ATLANTA, GA: McAlister’s Deli, a leading fast-casual restaurant chain...

8 account company with new CMO

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Steve's breakdown: Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 6,300 ice cream shoppes, bakeries, restaurants, and cafés in 54 foreign countries and U.S. territories under the...

QSR dirt on the top 26 chains

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Steve's breakdown: The Zion & Zion research team sought to gain a deep understanding of the brand personalities of the 26 largest QSRs. With this information, you'll be in a...

“Eatertainment” destination gets CMO

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Steve's breakdown: Tom’s Urban Names Dan Holm CMO is the headline. For those who are not familiar, Tom’s Urban is a leading "eatertainment" destination where guests can enjoy a modern American...

We smell a Pizza ad review

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Steve's breakdown: Papa Murphy's is a $28 million account and they will soon have new owners. You know what new owners like to do? Switch stuff up cause they can...

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