News: Marketing shift

After a full blown PR Review is an Ad Review Next?

Steve’s breakdown: Hyatt not only did a global PR review, it was a consolidation. Will the same fate happen over in the marketing department? It’s alway worth looking into because change begets change. CHICAGO, IL: Hyatt Hotels has named Zeno Group as its new global PR agency of record following a project relationship that started […]

Brands are “reviewing” their image all over the country

Steve’s breakdown: We are truly living in a Brave New World! It’s blowing my mind but we can’t take our eye off the ball. Brands all over the country are taking a second look at their brands if there’s even the slightest scent of racism involved. If this is the type of work your agency […]

Roadmap to a restaurant account

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We’re a far cry from “You’ve Got Mail”

Steve’s breakdown: Remember “You’ve got Mail“ with Tom Hanks and Meg Ryan where Fox Books (AKA Barnes & Noble) put the little indie book store out of business? Well, now B&N wants to be an Indie Book Seller. Ain’t that a kick in the head? Anyway, it’s going take a kick to their advertising (and […]

CMO is out and company is changing gears: Sounds like a review

Steve’s breakdown: Ya don’t just dump the CMO position and say “The rapid pace of change in commerce necessitated adjustments to the marketing function” and have all of us thinking it’s open season on the account. Can they? OTTAWA, Canada: Shopify CMO Jeff Weiser has left the Canadian e-commerce giant, a company spokesperson confirmed today. […]

Selling toys to grown-up: Up to the task?

Steve’s breakdown: Lego sets its sights on a growing market: Stressed-out adults, is the headline but we think it’s also a call to action for agencies to get in there and tell’em how it’s done. Here’s the whole story . . . Susan Lewis, 61, left, and Andrea Joy, 57, both of Connellsville, Pa., build […]

CEO letter to employees is blue print for a pitch

Steve’s breakdown: Boeing has got some problems and the new CEO is on a mission. Those two things equal a great reason to contact the company about their corporate account. Here’s Dave’s letter. CHICAGO, IL: The following email was sent to all Boeing employees on Monday “My promise to you Let’s work together to change […]

CMO is OUT: What’s next for this iconic car company? Steve’s breakdown: There’s quite a story going on over at Jaguar and it may be a good time to introduce the agency. Read on . . . WHITLEY, UK: Jaguar Land Rover is on the hunt for a new marketing boss after Fiona Pargeter announced she was leaving the role less than two years after […]

Space Jet?

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Time to sip around Pernod Ricard

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UAE destination seeks 3 mil visitors annually by 2025: Want In?

Steve’s breakdown: Ras Al Khaimah seeks three million visitors annually by 2025 with launch of new tourism strategy but who’s doing the work? Especially advertising to Americans! Ras Al Khaimah Tourism Development Authority has today launched its new Destination Strategy 2019-2021. The plan aims to build on the successes of the previous strategy, launched by RAKTDA […]

Can You Change This Perception?

Steve’s breakdown: ‘Please don’t call us anti-gay’ is what Chick-fil-A is saying but how can they actually make that sentiment stick? Maybe you have the answer. ATLANTA, GA: Chick-fil-A has responded to officials at Rider University, who nixed the fast-food chain as a potential on-campus dining options because of its anti-gay history. “Rider University’s survey was […]

Disney’s branding problem

Steve’s breakdown: Check out the options they tested for the new name of Disney’s Hollywood Studios: Disney Beyond Park, Disney Cinemagic Park, Disney Cinemagine Park, Disney Hyperia Park, Disney Kaleidoscope Park, Disney Legends Park, Disney Storyverse Park and Disney XL Park. OOF! Clearly they need some help and the name change is only the beginning. Read more […]

Lux Car Company has to turn it ALL around

Steve’s breakdown: The line is: Maserati seeks to reverse sales, profit slide after being treated ‘almost like a mass-market brand’ If you not the featured video, it is an ad from 2013 and that’s where they need to go back to. Automotive News MILAN, Italy & AUBURN HILLS, MI: Fiat Chrysler Automobiles’ slumping Maserati business is […]

$6 million film account with a new partner opens door

Steve’s breakdown: Looking for an Apple account but are on the “Right Coast”? Well, we might have that for ya. A24 Films is partnering with Apple and they are going to have to promote their films some way but they have no AOR. What’s an agency to do . . . . ? Deadline | […]

The Leads in the Wake of Amazon’s Decision

Steve’s breakdown: Well, Amazon will be putting 1/2 of its new Headquarters in Long Island City. For those who don’t know, you can’t get closer to Mid-Town Manhattan and not be in Manhattan than Long Island City. This will change everything and here’s what you might want to be looking at. Real Estate clients! Residential, […]

JUMP On this Restaurant account before They Step in Something

Steve’s breakdown: It’s all new at El Pollo Loco restaurants. We’re not sure if they have picked out an agency to do the new advertising to match the new logo and store design so the fast you get on this, the better. COSTA MESA, CA: El Pollo Loco’s rebrand will focus on Hispanic consumers & […]

Have you thought about a fruit account?

Steve’s breakdown: Well here’s your chance. Dole is changing everything up and why shouldn’t it mean ad agencies too. Take a look. Xavier Roussel, vice president of marketing and sustainability, seems to be the contact. WEST LAKE, VILLAGE, CA: Dole Food Co has unveiled a new logo and brand identity for all company products, including […]

Why are they killing a famous agency brand?

Steve’s breakdown: So now we’re killing the Kirshenbaum & Bond brand? What the sam-hell is going on out there. Some creatives worship this brand and we’re just going to kill it. Check into every client at the agency to see if they also want to bail. In yet another major change at MDC Partners, Forsman & Bodenfors […]

The easiest pitch in the world

Steve’s breakdown: We love it when CEOs start spouting out the big picture like Dirk is below. All you have to do is convince him you can manifest his vision. It’s that easy. Easiest pitch in the world. “Try it, you’ll like it.” DEERFIELD, IL: Mondelez International revealed the company’s new tagline Friday — “Snacking […]

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