Time to sip around Pernod Ricard

Steve's breakdown: The new work coming out of The Glenlivet team has not been seen and might have some opportunities...

Can You Change This Perception?

Steve's breakdown: ‘Please don’t call us anti-gay’ is what Chick-fil-A is saying but how can they actually make that sentiment stick?...

Disney’s branding problem

Steve's breakdown: Check out the options they tested for the new name of Disney's Hollywood Studios: Disney Beyond Park, Disney Cinemagic...

Lux Car Company has to turn it ALL around

https://www.youtube.com/watch?v=5EuamhdbKzQ Steve's breakdown: The line is: Maserati seeks to reverse sales, profit slide after being treated 'almost like a mass-market brand'...

The easiest pitch in the world

Steve's breakdown: We love it when CEOs start spouting out the big picture like Dirk is below. All you have...

Brand revamp without an agency?

https://www.youtube.com/watch?v=j8FgwLBrG0w Steve's breakdown: That's right, J. Crew is planning a brand revamp and there's no agency on the case. W-H-A-T?...

Six Candy Accounts to be Reviewed

https://www.youtube.com/watch?v=hkS36Vopxeg Steve's breakdown: Brands Butterfinger, Baby Ruth, Crunch, SweeTarts, LaffyTaffy and Nerds are all getting a makeover and the CEO tells...

Disney in Play

Steve's breakdown: The Oceania portion of the media planning & buying account is in play. Why would Disney only review this...

GIRLS 2019!!

https://www.youtube.com/watch?v=1n3VCVhly48 Steve's breakdown: Welcome to Scouts BSA! The "new" Boy Scouts have never recruited girls in a full scale manner so...

Alexa could be finding a new ad agency

Steve's breakdown: Airbnb hires Amazon Prime head Greg Greeley as president of its main home-rental unit. We believe this changes everything including...

Launching a luxury car brand

Steve's breakdown: Genesis is set to have its own dealerships and that, my friends, is the birth of a new auto ad...

Gallo account review prediction

Steve's breakdown: Saint Clair Family Estate is the brand, Roger Nabedian is the contact and 209-341-3111 is the number. MODESTO, CA: E. & J....

Giant retailer changing strategy

Steve's breakdown: With all this renovation of CVS going healthy, which I think is great, they have to be thinking...

GreenWise stores going for broke

Steve's breakdown: Get in now with the health wise  GreenWise store. This is new money being spent so get in before/if...

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