News: Marketing shift

Preschool Toy Lead

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He should have just renamed it “Q”

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Nudity is back!

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Absolute Toy Ad Review on the Horizon

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Retailer is making a major pivot

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Retailers new store format = Ad Review

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Brand name change = New Advertising

Steve’s breakdown: Edy’s Pie (formally Eskimo Pie) probably needs to rethink their messaging, marketing & advertising.  Elizabell Rivera Marquez is head of marketing over at Dreyer’s Grand Ice Cream and […]

After a full blown PR Review is an Ad Review Next?

Steve’s breakdown: Hyatt not only did a global PR review, it was a consolidation. Will the same fate happen over in the marketing department? It’s alway worth looking into because […]

Uniting 1000 products under one healthy halo

Steve’s breakdown: Ocean Spray Cranberries has a new CEO and below they are talking about how the company has more than a thousand products in more than 100 countries. But […]

Two reasons we’re calling this a Food Lead

Steve’s breakdown: Between the logo change and the new CMO, we’d say this is a great time to contact Land O’Lakes. There’s a lot of work to do including changing […]

Roadmap to a restaurant account

Steve’s breakdown: Popeyes did just hire Gut as their lead creative shop but the CMO did leave the door open to additional agencies. Read on . . . MIAMI, FL: […]

Rail Company’s hires & promotions signal leads

Steve’s breakdown: Amtrak Names New CEO Amidst Largest Fleet Renewal is the headline with subline “As Amtrak appoints its new CEO, others in transportation join with signification executive appointments. The […]

Selling toys to grown-up: Up to the task?

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