Can You Change This Perception?

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Disney’s branding problem

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Lux Car Company has to turn it ALL around

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The Leads in the Wake of Amazon’s Decision

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Have you thought about a fruit account?

Steve’s breakdown: Well here’s your chance. Dole is changing everything up and why shouldn’t it mean ad agencies too. Take a look. Xavier Roussel, vice president of marketing and sustainability,...

Why are they killing a famous agency brand?

Steve’s breakdown: So now we’re killing the Kirshenbaum & Bond brand? What the sam-hell is going on out there. Some creatives worship this brand and we’re just going to kill it....

The easiest pitch in the world

Steve’s breakdown: We love it when CEOs start spouting out the big picture like Dirk is below. All you have to do is convince him you can manifest his vision....

Brand revamp without an agency?

Steve’s breakdown: That’s right, J. Crew is planning a brand revamp and there’s no agency on the case. W-H-A-T? We think a call to the new CEO, James Brett, is in...

Revamping a household name but who’s doing advertising?

Steve’s breakdown: “Butterball is revamping its turkey brand with new product offerings, consumer-friendly labels, packaging and consumer marketing campaigns. The company also has hired Jeff Mundt to fill the newly...

Six Candy Accounts to be Reviewed

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Disney in Play

Steve’s breakdown: The Oceania portion of the media planning & buying account is in play. Why would Disney only review this region? Everyone else is doing this globally. Take a look...

Paleo diet company is positioned for first agency

Steve’s breakdown: Three Things: Caveman Foods just appointed former Starbucks executive Jeff Hansberry as CEO They now have all new packaging Their social media is getting them nowhere Add these...

GIRLS 2019!!

Steve’s breakdown: Welcome to Scouts BSA! The “new” Boy Scouts have never recruited girls in a full scale manner so they might be needing some guidance. Are You Prepared to Lend...

Alexa could be finding a new ad agency

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The tragic Trump Bump in Billboard Advertising

Steve’s breakdown: It’s time to take it to the streets y’all! If you’re pitching a client or wanting to pitch a client, whatever, now is the time to make that...

There’s another pitch to drink-in at PepsiCo

Steve’s breakdown: Gatorade just hired Work & Co to help the brand with digital innovation, specifically focused around increasing engagement with consumers but we don’t think it’s going to stop there. Beware...

North & South American Sports Org’s marketing overhaul

Steve’s breakdown: PanAmSports has a new logo but the marketing is not “overhauled” yet. Alexandra Orlando is the marketing director and is your contact person. Tel.: +52 55 57054657 MEXICO CITY, Mexico: A new...

Launching a luxury car brand

Steve’s breakdown: Genesis is set to have its own dealerships and that, my friends, is the birth of a new auto ad account. Not sure who will be doing the work but...

Gallo account review prediction

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Imported beer group likely to go into review

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Restaurant Shifts Ad Gears after Going in the Ditch

Steve’s breakdown: Papa Murphy’s went national with their last ad campaign and it “didn’t pay the bills.” It makes sense when they don’t have any stores in the Northeast. So now...

Internal competition = Opportunity in retail

Steve’s breakdown: So the line that matters is “Whichever model — Macy’s Bluemercury or its Backstage brand — performs best this year will be rolled out “aggressively” in 2018″. So...

Plus size fashion company to hit the mall

Steve’s breakdown: This could be a tough one to make happen and some experienced hands on the job will help. Here’s the deal. Juno Active has been a catalog company turned eCommerce retailer...

Giant retailer changing strategy

Steve’s breakdown: With all this renovation of CVS going healthy, which I think is great, they have to be thinking about changing up their marketing strategy. Could be an opening...

GreenWise stores going for broke

Steve’s breakdown: Get in now with the health wise  GreenWise store. This is new money being spent so get in before/if it runs out. LAKELAND, FL: Public Super Markets is revving...

Getting a Twitter Bill: What a Concept

Steve’s breakdown: Didn’t see that one coming did ya? To be honest, it hasn’t happened yet but judging by the attitude investors have about Twitter, they better start sending out Twitter...

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