Fermented flavor fixin’ to focus on S&D: Agency required

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Steve's breakdown: "Farmhouse Culture Refocuses, Rebrands and Restructures" is the headline with not one word...

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New hardcore sales Global Brand President could shake agency roster

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Steve's breakdown: We don't usually see a sales guy taking a brand position so this...

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Dozens of consumer brands have new marketing leadership

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Steve's breakdown: The Consumer organization will be taking on the tasks of the exiting CMO...

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Next year there’ll be two more corporate clients to pitch

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Steve's breakdown: UTC names new Carrier, Otis CEOs in preparation of the 3 way split...

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Seems the turnover at the top could take out an agency or two

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Steve's breakdown: "Two Top Uber Executives Are Out as C.E.O. Consolidates Power" is the headline...

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We found the angle to get you this boat account

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Steve's breakdown: In an interview with Boating Industry, Mercury Marine's CMO said the company’s efforts...

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Space Jet?

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Steve's breakdown: They are rebranding Mitsubishi Aircraft Corporation Space Jet. Yeah, sink your teeth into...

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Time to sip around Pernod Ricard

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Steve's breakdown: The new work coming out of The Glenlivet team has not been seen...

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Pick the brands in your wheelhouse & pitch “in four weeks time”

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Steve's breakdown: I do believe Unilever is going to restructure the marketing department after Keith...

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April Fools or Totally Real Rebrand that Totally Makes Sense

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Steve's breakdown: Fatburger is going to be Skinnyburger and we love the idea. Everybody who...

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County’s latest tourism campaign has raised a few eyebrows: Do Over?

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Steve's breakdown: Albania Tourism is getting a lot of PR for its "Be Taken by...

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Two Brands You Always Wanted are Now Up for Grabs

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Steve's breakdown: The Gap is changing it's name and spinning off Old Navy. No one...

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UAE destination seeks 3 mil visitors annually by 2025: Want In?

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https://www.youtube.com/watch?v=6isTCh6lkto Steve's breakdown: Ras Al Khaimah seeks three million visitors annually by 2025 with launch of...

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Can You Change This Perception?

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Steve's breakdown: ‘Please don’t call us anti-gay’ is what Chick-fil-A is saying but how can they...

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Disney’s branding problem

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Steve's breakdown: Check out the options they tested for the new name of Disney's Hollywood...

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Lux Car Company has to turn it ALL around

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https://www.youtube.com/watch?v=5EuamhdbKzQ Steve's breakdown: The line is: Maserati seeks to reverse sales, profit slide after being treated...

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$6 million film account with a new partner opens door

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https://www.youtube.com/watch?v=mwgUesU1pz4 Steve's breakdown: Looking for an Apple account but are on the "Right Coast"? Well,...

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The Leads in the Wake of Amazon’s Decision

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Steve's breakdown: Well, Amazon will be putting 1/2 of its new Headquarters in Long Island...

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JUMP On this Restaurant account before They Step in Something

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https://www.youtube.com/watch?v=AlU-bFjQXY8 Steve's breakdown: It's all new at El Pollo Loco restaurants. We're not sure if...

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Have you thought about a fruit account?

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Steve's breakdown: Well here's your chance. Dole is changing everything up and why shouldn't it...

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Why are they killing a famous agency brand?

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Steve's breakdown: So now we're killing the Kirshenbaum & Bond brand? What the sam-hell is going...

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The easiest pitch in the world

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Steve's breakdown: We love it when CEOs start spouting out the big picture like Dirk...

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Brand revamp without an agency?

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https://www.youtube.com/watch?v=j8FgwLBrG0w Steve's breakdown: That's right, J. Crew is planning a brand revamp and there's no...

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Revamping a household name but who’s doing advertising?

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Steve's breakdown: "Butterball is revamping its turkey brand with new product offerings, consumer-friendly labels, packaging...

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New Ad Agency has to be next at “TV Company”

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Steve's breakdown: The heads must be spinning over at Hulu so get in there to...

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Six Candy Accounts to be Reviewed

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https://www.youtube.com/watch?v=hkS36Vopxeg Steve's breakdown: Brands Butterfinger, Baby Ruth, Crunch, SweeTarts, LaffyTaffy and Nerds are all getting a...

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Disney in Play

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Steve's breakdown: The Oceania portion of the media planning & buying account is in play. Why...

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Multiple Cannabis Clients are Rebranding Recreational

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Steve's breakdown: We can learn a lot watching Canada's sizeable shift from medical to recreational...

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Paleo diet company is positioned for first agency

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Steve's breakdown: Three Things: Caveman Foods just appointed former Starbucks executive Jeff Hansberry as CEO...

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Going Big with New Zealand Vodka needs Big Advertising

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Steve's breakdown: Broken Shed Vodka has got a new CMO and EVP of Business Development on top...

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GIRLS 2019!!

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https://www.youtube.com/watch?v=1n3VCVhly48 Steve's breakdown: Welcome to Scouts BSA! The "new" Boy Scouts have never recruited girls in...

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Make advertising the saviour of this 170+ year old company

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Steve's breakdown: See those hearts? Those and many other "Penny Candies" you know are made...

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This brand is about to morph yet again: You In?

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Steve's breakdown: And speaking of Make-overs, Fresca has had so many Coca-Cola should just let...

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Seems to still be hitting the fan at this car company brand

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Steve's breakdown: What the SamHell is going on at Cadillac? Presidents don't just up and leave...

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Going Tacos could mean a complete advertising reboot

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https://www.youtube.com/watch?v=NkwGFv8ldII Steve's breakdown: Check out this quote from the President of Moe’s Southwest Grill . “We have to...

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Blowing out retail brand with marketing investment

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Steve's breakdown: The best performing store at J. Crew is Madewell and they are going...

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Planning on pitching the Puerto Rico account . . .

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Steve's breakdown: . . . there's a lot that they have to get through. This...

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With a new CMO, CSO, CPO & CFO, E-tailer sure to go agency shopping

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Steve's breakdown: With all these new c-level folks at Blue Nile, we don't see how there...

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Massive hotel brand that’s rebranding is ripe for agency upgrade

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Steve's breakdown: Between ownership changes and market movement, Radisson is soooo ready to trade up...

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Alexa could be finding a new ad agency

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Steve's breakdown: Airbnb hires Amazon Prime head Greg Greeley as president of its main home-rental unit. We...

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If there was ever a moment to pitch a Football campaign, it’s now!

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Steve's breakdown: 3 things: 1) Papa John's is out and we bet the NFL can't...

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The tragic Trump Bump in Billboard Advertising

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Steve's breakdown: It's time to take it to the streets y'all! If you're pitching a...

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Projected 2018/19 Beer Project Pitches Just Went Through the Roof

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Steve's breakdown: Budweiser has formally said they are going to a project-based agency relationship situation...

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Craft Brewery just grabbed the tiger by the tale: Join the ride

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https://www.youtube.com/watch?time_continue=74&v=s7zW4Dnb_7g Steve's breakdown: Stone Brewing has a problem with Keystone's new marketing & packaging and we think...

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There’s another pitch to drink-in at PepsiCo

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Steve's breakdown: Gatorade just hired Work & Co to help the brand with digital innovation, specifically focused...

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North & South American Sports Org’s marketing overhaul

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Steve's breakdown: PanAmSports has a new logo but the marketing is not "overhauled" yet. Alexandra Orlando is the...

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Launching a luxury car brand

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Steve's breakdown: Genesis is set to have its own dealerships and that, my friends, is the birth...

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Gallo account review prediction

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Steve's breakdown: Saint Clair Family Estate is the brand, Roger Nabedian is the contact and 209-341-3111 is the...

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Imported beer group likely to go into review

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Steve's breakdown: Beer brands like Dragon Stout (Jamaica), Krusovice (Czech Republic) and Zagorka (Bulgaria) will now be imported...

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3 breweries creating 1 sales force will need ad backing

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Steve's breakdown: Brooklyn Brewery, California’s 21st Amendment and Colorado’s Funkwerks are the companies that are joining...

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Is new advertising to come with their new store design?

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Steve's breakdown: Subway is the store changing its look and we can't help to think they...

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Got a better/cheaper way? This restaurant Co wants to know

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Steve's breakdown: Pollo Tropical & Taco Cabana are two chains owned by Fiesta Restaurant Group which is...

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Restaurant Shifts Ad Gears after Going in the Ditch

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https://www.youtube.com/watch?v=AK0A_IXb98Q Steve's breakdown: Papa Murphy’s went national with their last ad campaign and it "didn't pay...

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Internal competition = Opportunity in retail

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Steve's breakdown: So the line that matters is "Whichever model — Macy's Bluemercury or its...

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