Launching a luxury car brand

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Gallo account review prediction

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Imported beer group likely to go into review

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Internal competition = Opportunity in retail

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Plus size fashion company to hit the mall

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Giant retailer changing strategy

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GreenWise stores going for broke

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Getting a Twitter Bill: What a Concept

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It’s a good time to give Kohl’s a call

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Rebranding Spike TV to Paramount Network

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UAW considering ‘Buy American’ ad campaign

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Kentucky Owl: The Wise Man’s Bourbon

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Aéropostale is happening right Now

Steve’s breakdown: They are launching a campaign next month to announce the reopening of 500 stores. Who’s doing the work? Not sure but if you love this store, give’m a...

New Holland Brewing is going national

Steve’s breakdown: And it’s Pabst who’s making it happen. Marketing will still be handled by New Holland Brewing so contact them directly to get involved with advertising. Brett VanderKamp is the president and...

Diageo is going-in on programmatic media

Steve’s breakdown: We suspect this move will be jiggering around the media relations at Diageo so if programmatic media is your thing, jump on it. Or jump on them – them...

Vidal-Fleury to energize the wine brand in USA

Steve’s breakdown: And they are using a different importer, Frederick Widman & Son. Their number is 212-355-0700 and Martin Sinkoff at m.sinkoff@frederickwildman.com bis the Director of Marketing for Fine Wines NEW YORK, NY: Frederick...

Simplilearn Solutions is coming to America

Steve’s breakdown: They are trying to make two big moves at one time and we think they’ll need some help. Pick your poison for the pitch. Move from BtoC to...

The Make-Over at Toys-R-Us

Steve’s breakdown: They are talking about smaller stores that are more interactive. I don’t care if Toys-R-Us has not done real TV campaigns in a while, they are going to...

The comeback: Retailer Aéropostale

Steve’s breakdown: It’s almost time to start looking into Aéropostale now that they’ve been saved by mall operator Simon Property Group. While you’re at it, look into Simon as a client too....

Anthropology’s new look & feel: What about advertising?

Steve’s breakdown: Makers one wonder what the next steps are. Check with their CMO, Susy Korb, at 215-564-2313. PHILADELPHIA, PA: Anthropologie’ s experiential retailing concept takes center stage under its new store...

Jets.com is now “a” Walmart

Steve’s breakdown: Walmart’s CEO wrote the blog post below and basically told us what the main change will be with communications. Jet.com will join Walmart with the “saving people money so that...

Flip Flop Shops is on the move . . .

Steve’s breakdown: . . . but they are going to need some help. As for their big expansion plan, think Sunglass Hut. The main contacts are Brian Curin, president of...

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