Steve’s breakdown: Here’s a small brand that’s thinking big but the “big idea” has not hit the universe. Maybe that could be your job along with the new, and 1st, CMO!
NEW YORK, NY: Reusable water bottle as fashion accessory. Who knew? Back in 2010, S’well founder and CEO Sarah Kauss certainly did, and she fought to keep the vision of her brand intact, despite all the financial pressures that come with launching a new