Launching a luxury car brand

Steve’s breakdown: Genesis is set to have its own dealerships and that, my friends, is the birth of a new auto ad account. Not sure who will be doing the work but...

Gallo account review prediction

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Imported beer group likely to go into review

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Restaurant Shifts Ad Gears after Going in the Ditch

Steve’s breakdown: Papa Murphy’s went national with their last ad campaign and it “didn’t pay the bills.” It makes sense when they don’t have any stores in the Northeast. So now...

Internal competition = Opportunity in retail

Steve’s breakdown: So the line that matters is “Whichever model — Macy’s Bluemercury or its Backstage brand — performs best this year will be rolled out “aggressively” in 2018″. So...

Plus size fashion company to hit the mall

Steve’s breakdown: This could be a tough one to make happen and some experienced hands on the job will help. Here’s the deal. Juno Active has been a catalog company turned eCommerce retailer...

Giant retailer changing strategy

Steve’s breakdown: With all this renovation of CVS going healthy, which I think is great, they have to be thinking about changing up their marketing strategy. Could be an opening...

GreenWise stores going for broke

Steve’s breakdown: Get in now with the health wise  GreenWise store. This is new money being spent so get in before/if it runs out. LAKELAND, FL: Public Super Markets is revving...

Getting a Twitter Bill: What a Concept

Steve’s breakdown: Didn’t see that one coming did ya? To be honest, it hasn’t happened yet but judging by the attitude investors have about Twitter, they better start sending out Twitter...

It’s a good time to give Kohl’s a call

Steve’s breakdown: As Kohl’s begins to refocus their business, they’ll have to tell their customer what’s happening. That’s your cue. MENOMONEE Falls, WI: After closing 19 stores in 2016, Kohl’s executives said...

Rebranding Spike TV to Paramount Network

Steve’s breakdown: Not sure who’s going to do the work but this seems to be a big deal that they can’t screw-up. Better make sure they do it right. NEW...

UAW considering ‘Buy American’ ad campaign

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Kentucky Owl: The Wise Man’s Bourbon

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Aéropostale is happening right Now

Steve’s breakdown: They are launching a campaign next month to announce the reopening of 500 stores. Who’s doing the work? Not sure but if you love this store, give’m a...

New Holland Brewing is going national

Steve’s breakdown: And it’s Pabst who’s making it happen. Marketing will still be handled by New Holland Brewing so contact them directly to get involved with advertising. Brett VanderKamp is the president and...

Diageo is going-in on programmatic media

Steve’s breakdown: We suspect this move will be jiggering around the media relations at Diageo so if programmatic media is your thing, jump on it. Or jump on them – them...

Vidal-Fleury to energize the wine brand in USA

Steve’s breakdown: And they are using a different importer, Frederick Widman & Son. Their number is 212-355-0700 and Martin Sinkoff at m.sinkoff@frederickwildman.com bis the Director of Marketing for Fine Wines NEW YORK, NY: Frederick...

Simplilearn Solutions is coming to America

Steve’s breakdown: They are trying to make two big moves at one time and we think they’ll need some help. Pick your poison for the pitch. Move from BtoC to...

The Make-Over at Toys-R-Us

Steve’s breakdown: They are talking about smaller stores that are more interactive. I don’t care if Toys-R-Us has not done real TV campaigns in a while, they are going to...

The comeback: Retailer Aéropostale

Steve’s breakdown: It’s almost time to start looking into Aéropostale now that they’ve been saved by mall operator Simon Property Group. While you’re at it, look into Simon as a client too....

Anthropology’s new look & feel: What about advertising?

Steve’s breakdown: Makers one wonder what the next steps are. Check with their CMO, Susy Korb, at 215-564-2313. PHILADELPHIA, PA: Anthropologie’ s experiential retailing concept takes center stage under its new store...

Jets.com is now “a” Walmart

Steve’s breakdown: Walmart’s CEO wrote the blog post below and basically told us what the main change will be with communications. Jet.com will join Walmart with the “saving people money so that...

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