We found the angle to get you this boat account

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Steve's breakdown: In an interview with Boating Industry, Mercury Marine's CMO said the company’s efforts to move away from functional marketing messaging, i.e., features and specs, to storytelling is happening....

Space Jet?

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Steve's breakdown: They are rebranding Mitsubishi Aircraft Corporation Space Jet. Yeah, sink your teeth into that one! Jeff Dronen seems to be a spokes-person over their while Gord Preston is...

Time to sip around Pernod Ricard

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Steve's breakdown: The new work coming out of The Glenlivet team has not been seen and might have some opportunities in there but look beyond that since they're in such...

UAE destination seeks 3 mil visitors annually by 2025: Want In?

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https://www.youtube.com/watch?v=6isTCh6lkto Steve's breakdown: Ras Al Khaimah seeks three million visitors annually by 2025 with launch of new tourism strategy but who's doing the work? Especially advertising to Americans! Ras Al Khaimah...

Can You Change This Perception?

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Steve's breakdown: ‘Please don’t call us anti-gay’ is what Chick-fil-A is saying but how can they actually make that sentiment stick? Maybe you have the answer. ATLANTA, GA: Chick-fil-A has responded...

Disney’s branding problem

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Steve's breakdown: Check out the options they tested for the new name of Disney's Hollywood Studios: Disney Beyond Park, Disney Cinemagic Park, Disney Cinemagine Park, Disney Hyperia Park, Disney Kaleidoscope Park,...

Lux Car Company has to turn it ALL around

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https://www.youtube.com/watch?v=5EuamhdbKzQ Steve's breakdown: The line is: Maserati seeks to reverse sales, profit slide after being treated 'almost like a mass-market brand' If you not the featured video, it is an ad...

$6 million film account with a new partner opens door

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https://www.youtube.com/watch?v=mwgUesU1pz4 Steve's breakdown: Looking for an Apple account but are on the "Right Coast"? Well, we might have that for ya. A24 Films is partnering with Apple and they are...

The Leads in the Wake of Amazon’s Decision

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Steve's breakdown: Well, Amazon will be putting 1/2 of its new Headquarters in Long Island City. For those who don't know, you can't get closer to Mid-Town Manhattan and not...

Have you thought about a fruit account?

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Steve's breakdown: Well here's your chance. Dole is changing everything up and why shouldn't it mean ad agencies too. Take a look. Xavier Roussel, vice president of marketing and sustainability,...

Why are they killing a famous agency brand?

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Steve's breakdown: So now we're killing the Kirshenbaum & Bond brand? What the sam-hell is going on out there. Some creatives worship this brand and we're just going to kill it....

The easiest pitch in the world

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Steve's breakdown: We love it when CEOs start spouting out the big picture like Dirk is below. All you have to do is convince him you can manifest his vision....

Brand revamp without an agency?

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Steve's breakdown: That's right, J. Crew is planning a brand revamp and there's no agency on the case. W-H-A-T? We think a call to the new CEO, James Brett, is in...

Revamping a household name but who’s doing advertising?

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Steve's breakdown: "Butterball is revamping its turkey brand with new product offerings, consumer-friendly labels, packaging and consumer marketing campaigns. The company also has hired Jeff Mundt to fill the newly...

Six Candy Accounts to be Reviewed

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https://www.youtube.com/watch?v=hkS36Vopxeg Steve's breakdown: Brands Butterfinger, Baby Ruth, Crunch, SweeTarts, LaffyTaffy and Nerds are all getting a makeover and the CEO tells you exactly how they're going to do it below. CHICAGO,...

Disney in Play

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Steve's breakdown: The Oceania portion of the media planning & buying account is in play. Why would Disney only review this region? Everyone else is doing this globally. Take a look...

Paleo diet company is positioned for first agency

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Steve's breakdown: Three Things: Caveman Foods just appointed former Starbucks executive Jeff Hansberry as CEO They now have all new packaging Their social media is getting them nowhere Add these...

GIRLS 2019!!

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https://www.youtube.com/watch?v=1n3VCVhly48 Steve's breakdown: Welcome to Scouts BSA! The "new" Boy Scouts have never recruited girls in a full scale manner so they might be needing some guidance. Are You Prepared to...

Going Tacos could mean a complete advertising reboot

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https://www.youtube.com/watch?v=NkwGFv8ldII Steve's breakdown: Check out this quote from the President of Moe’s Southwest Grill . “We have to retrain our guests, and in order to retrain our guests, we have to retrain our...

Alexa could be finding a new ad agency

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Steve's breakdown: Airbnb hires Amazon Prime head Greg Greeley as president of its main home-rental unit. We believe this changes everything including shaking up the very new W+K relationship that just started...

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