Selling toys to grown-up: Up to the task?

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Space Jet?

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Time to sip around Pernod Ricard

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UAE destination seeks 3 mil visitors annually by 2025: Want In?

Steve’s breakdown: Ras Al Khaimah seeks three million visitors annually by 2025 with launch of new tourism strategy but who’s doing the work? Especially advertising to Americans! Ras Al Khaimah Tourism Development Authority has today launched its new Destination Strategy 2019-2021. The plan aims to build on the successes of the previous strategy, launched by RAKTDA […]

Can You Change This Perception?

Steve’s breakdown: ‘Please don’t call us anti-gay’ is what Chick-fil-A is saying but how can they actually make that sentiment stick? Maybe you have the answer. ATLANTA, GA: Chick-fil-A has responded to officials at Rider University, who nixed the fast-food chain as a potential on-campus dining options because of its anti-gay history. “Rider University’s survey was […]

Disney’s branding problem

Steve’s breakdown: Check out the options they tested for the new name of Disney’s Hollywood Studios: Disney Beyond Park, Disney Cinemagic Park, Disney Cinemagine Park, Disney Hyperia Park, Disney Kaleidoscope Park, Disney Legends Park, Disney Storyverse Park and Disney XL Park. OOF! Clearly they need some help and the name change is only the beginning. Read more […]

Lux Car Company has to turn it ALL around

Steve’s breakdown: The line is: Maserati seeks to reverse sales, profit slide after being treated ‘almost like a mass-market brand’ If you not the featured video, it is an ad from 2013 and that’s where they need to go back to. Automotive News MILAN, Italy & AUBURN HILLS, MI: Fiat Chrysler Automobiles’ slumping Maserati business is […]

$6 million film account with a new partner opens door

Steve’s breakdown: Looking for an Apple account but are on the “Right Coast”? Well, we might have that for ya. A24 Films is partnering with Apple and they are going to have to promote their films some way but they have no AOR. What’s an agency to do . . . . ? Deadline | […]

The Leads in the Wake of Amazon’s Decision

Steve’s breakdown: Well, Amazon will be putting 1/2 of its new Headquarters in Long Island City. For those who don’t know, you can’t get closer to Mid-Town Manhattan and not be in Manhattan than Long Island City. This will change everything and here’s what you might want to be looking at. Real Estate clients! Residential, […]

JUMP On this Restaurant account before They Step in Something

Steve’s breakdown: It’s all new at El Pollo Loco restaurants. We’re not sure if they have picked out an agency to do the new advertising to match the new logo and store design so the fast you get on this, the better. COSTA MESA, CA: El Pollo Loco’s rebrand will focus on Hispanic consumers & […]

Have you thought about a fruit account?

Steve’s breakdown: Well here’s your chance. Dole is changing everything up and why shouldn’t it mean ad agencies too. Take a look. Xavier Roussel, vice president of marketing and sustainability, seems to be the contact. WEST LAKE, VILLAGE, CA: Dole Food Co has unveiled a new logo and brand identity for all company products, including […]

Why are they killing a famous agency brand?

Steve’s breakdown: So now we’re killing the Kirshenbaum & Bond brand? What the sam-hell is going on out there. Some creatives worship this brand and we’re just going to kill it. Check into every client at the agency to see if they also want to bail. In yet another major change at MDC Partners, Forsman & Bodenfors […]

The easiest pitch in the world

Steve’s breakdown: We love it when CEOs start spouting out the big picture like Dirk is below. All you have to do is convince him you can manifest his vision. It’s that easy. Easiest pitch in the world. “Try it, you’ll like it.” DEERFIELD, IL: Mondelez International revealed the company’s new tagline Friday — “Snacking […]

Brand revamp without an agency?

Steve’s breakdown: That’s right, J. Crew is planning a brand revamp and there’s no agency on the case. W-H-A-T? We think a call to the new CEO, James Brett, is in order. Try jbrett@jcrew.com or 212-209-2500. NEW YORK, NY: J. Crew on Tuesday reported that total second quarter revenues rose 3% year over year to $587.6 million as comparable […]

Revamping a household name but who’s doing advertising?

Steve’s breakdown: “Butterball is revamping its turkey brand with new product offerings, consumer-friendly labels, packaging and consumer marketing campaigns. The company also has hired Jeff Mundt to fill the newly created role of vice-president of research and development and innovation.” My question is, are they hiring a revamped ad agency or going with the old […]

New Ad Agency has to be next at “TV Company”

Steve’s breakdown: The heads must be spinning over at Hulu so get in there to pitch the business while they’re still dizzy. Dan Phillips seems to be your man. SANTA MONICA, CA: Hulu has overhauled its top management, with Joel Stillerman, the chief content officer, and Tim Connolly, senior VP of partnerships and distribution, leaving the […]

Six Candy Accounts to be Reviewed

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Disney in Play

Steve’s breakdown: The Oceania portion of the media planning & buying account is in play. Why would Disney only review this region? Everyone else is doing this globally. Take a look at this link. Anyway, this smell fishy and we think y’all need to keep an eye on these folks with their global movie launches and […]

Paleo diet company is positioned for first agency

Steve’s breakdown: Three Things: Caveman Foods just appointed former Starbucks executive Jeff Hansberry as CEO They now have all new packaging Their social media is getting them nowhere Add these 3 up and you have yourself a lead. Start with the new guy! 925-979-9515 SAN FRANCISCO, CA: Caveman Foods, an innovator and leading producer of healthy […]

Going Big with New Zealand Vodka needs Big Advertising

Steve’s breakdown: Broken Shed Vodka has got a new CMO and EVP of Business Development on top of skyrocketing sales. Now the plan is to go National and that’s where you come in. They are based in Connecticut and because they are new-ish, this is what we have for an email: info@brokenshed.com. You’re looking for Jean-Marie Heins the CMO. […]

GIRLS 2019!!

Steve’s breakdown: Welcome to Scouts BSA! The “new” Boy Scouts have never recruited girls in a full scale manner so they might be needing some guidance. Are You Prepared to Lend a Hand? IRVING, TX: For 108 years, the Boy Scouts of America‘s flagship program has been known simply as the Boy Scouts. With girls soon entering […]

Make advertising the saviour of this 170+ year old company

Steve’s breakdown: See those hearts? Those and many other “Penny Candies” you know are made by Necco. The company is in some trouble and an ex-CEO is try to save the place with a GoFundMe page. But here’s the thing, I don’t think he knows how GoFundMe pages work!! Help this guy create a viral campaign […]

This brand is about to morph yet again: You In?

Steve’s breakdown: And speaking of Make-overs, Fresca has had so many Coca-Cola should just let it go but here we go again. They say they are could be sitting on a potential “Goldmine” but they have to get out of the way to make this happen. That’s Your Cue Ratti Nation!! ATLANTA, GA: Brief: Coca-Cola […]

Seems to still be hitting the fan at this car company brand

Steve’s breakdown: What the SamHell is going on at Cadillac? Presidents don’t just up and leave a company leaving the newly hired CMO in a lurch. People are actually wondering if the CMO is going to be okay. Time to hit-up the new president with a hearty “Congrats” and a “what’s going on?”. NEW YORK, NY: […]

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