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Steve’s breakdown: Barnes & Noble has laid off once-powerful managers and overturned relationships with publishers in favor of a more local approach and we think that is something to crow about. […]
Steve’s breakdown: We’ve talking about Bed Bath & Beyond for a while but now that they have a 3 year comeback plan, it looks to be a great time to […]
Steve’s breakdown: Edy’s Pie (formally Eskimo Pie) probably needs to rethink their messaging, marketing & advertising. Elizabell Rivera Marquez is head of marketing over at Dreyer’s Grand Ice Cream and […]
Steve’s breakdown: It’s a great time to check in with UPS Store. With this store makeover, they are going to have to get the word out. And by judging by […]
Steve’s breakdown: Henry Ford Health System‘s new CMO gets interviewed and now you have all the answers for your pitch deck. Go get’em Tiger! DETROIT, MI: Heather Geisler, Henry Ford […]
Steve’s breakdown: The Vitamin Shoppe is talking about reinventing itself as the industry’s premiere health and wellness lifestyle retailer. Then you add in a new fashion/beauty CMO and I think […]
Steve’s breakdown: Hyatt not only did a global PR review, it was a consolidation. Will the same fate happen over in the marketing department? It’s alway worth looking into because […]
Steve’s breakdown: Ocean Spray Cranberries has a new CEO and below they are talking about how the company has more than a thousand products in more than 100 countries. But […]
Steve’s breakdown: Between the logo change and the new CMO, we’d say this is a great time to contact Land O’Lakes. There’s a lot of work to do including changing […]
Steve’s breakdown: To pull off what the new CEO at Diesel SpA wants is going to take new advertising from top to bottom. NEW YORK, NY & BREGANZE, Italy: The […]
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Steve’s breakdown: Popeyes did just hire Gut as their lead creative shop but the CMO did leave the door open to additional agencies. Read on . . . MIAMI, FL: […]
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Steve’s breakdown: Amtrak Names New CEO Amidst Largest Fleet Renewal is the headline with subline “As Amtrak appoints its new CEO, others in transportation join with signification executive appointments. The […]
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Steve’s breakdown: At 85 Giorgio Armani has finally spoke about sex driven marketing and we’re wondering if his words will move a market. At the very least it’s an icebreaker […]
Steve’s breakdown: Ya don’t just dump the CMO position and say “The rapid pace of change in commerce necessitated adjustments to the marketing function” and have all of us thinking […]
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Steve’s breakdown: Boeing has got some problems and the new CEO is on a mission. Those two things equal a great reason to contact the company about their corporate account. […]
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