Conglomerate Could Use Some Fresh Eyes

Steve’s breakdown: “The biggest issue” at General Electric “seems to be a lingering preference for an insider perspective.” If that doesn’t say it’s time to call GE, I can’t help ya. There are over 30 agencies working somewhere on this company’s business and it’s clearly time for change! Pick a division and go. http://www.geappliances.com/ http://www.geautomation.com/ […]

P&G/Alberto Culver exec goes BtoB: Big changes expected

Steve’s breakdown: What’s the deal with bringing in a consumer marketing guy into a BtoB position. Methinks we smell change in the air. (At least in marketing) Unify is the company and they make and sell yarn . . . . The good news it’s global GREENSBORO, NC: With an eye on global expansion, Unifi, Inc. has […]

Department of Defense contractor seeks Marketing General

Steve’s breakdown: The agency might need to have top clearance to pitch General Dynamics but what fun it could be. The job description below is interesting enough for pleasure reading but also works as a plan of attach for pitching. FAIRFAX, VA: General Dynamics Mission Systems CMO job description/requirements.  BA and MBA degree in business administration, […]

BtoB Leads: October 7th

TigerText Names Two Healthcare Vets To Exec Team Santa Monica-based TigerText has hired on two new healthcare veterans to its executive team, the company said this week. According to TigerText, it has named Kirk Kirman as President of Client Organization, heading up sales and customer support; and Kelli Castellano as Chief Marketing Officer, leading the company’s marketing […]

Rebranding a Pest Control Company

Steve’s breakdown: The company is Residex and the reason for the rebrand is because they’ve been bought. The new brand will be Target Specialty Products. No word on who’s doing the work. READING, PA & NOVI, MI: Rentokil Initial plc announces its continued expansion in North America with the acquisition of pest control and turf products distribution business […]

United Rental’s new CMO

Steve’s breakdown: It’s a small account about big equipment that would be a blast to work on. Chris Hummel is the new guy and we suspect his email will be CHummel@ur.com. STAMFORD, CT: As part of its strategy to deliver the best customer experience, United Rentals, Inc. today announced that it has appointed Chris Hummel as […]

Millennium Space Systems’ New CMO

Steve’s breakdown: We are talking about a SPACE client here. They design flight systems and develop mission and system solutions for the Intelligence Community, Department of Defense, NASA and commercial customers. BTW: Read the CEO’s quote 3 paragraphs down. Hilarious! EL SEGUNDO, CA: Millennium Space Systems announces the appointment of Robert (Bob) Newberry (USAF-Ret) as Executive Vice President and […]

Get out your chaw, we talkin’ farm tires

Steve’s breakdown: It not the biggest of accounts but if it’s your thing, go for it. They have a new marketing head and take a look at that line . . . NASHVILLE, TN: Bridgestone Americas has hired Kimberly Lang, a marketing expert with VF Corp., to be director of marketing for Firestone Farm Tires, […]

Alcoa to split into two accounts

Steve’s breakdown: Both companies will want to get the word out and we expect at least of them to launch a corporate ad campaign. PITTSBURGH, PA: Alcoa will split into two independent companies, separating its bauxite, aluminum and casting operations from its engineering, transportation and global rolled products businesses. The century-plus-old metals maker has been […]

Helicopter account taking flight to Lockheed

Steve’s breakdown: It’s not often we report on a helicopter account but Black Hawk helicopter maker Sikorsky Aircraft will be sold to Lockheed before Christmas. So get those cards out and get ready for a big budget to launch the new ownership. STRATFORD, CT & BETHESDA, MD: Lockheed Martin Corp said on Thursday that U.S. […]

BASF joins the heard

Steve’s breakdown: An one more makes 3 for today. If fact, that makes it 15 companies with annual business worth $7.23 billion in media in review . . . Like we said before, start sniffing around those small accounts. FLORHAM PARK, NJ: Chemical company BASF became the latest marketer to launch a media review, as […]

Shaking things up over at Ritchie Bros.

Steve breakdown: With all this change going on, you’d think they have to be looking at/reviewing their marketing plans too. Jim Barr seems to be the guy to ask. 778.331.5500FYI: Ritchie Bros. is the world’s largest seller of used equipment for the construction, transportation, agriculture and other industries.VANCOUVER, Canada: Ritchie Bros. Auctioneers Incorporated (NYSE & […]

Philips is splitting off its Lighting business: Ad review probable

Steve’s breakdown: Though we don’t think this will affect the health care and technology ad accounts, we do think the new lighting company will put its account in review next summer. US lighting is now run out of Somerset NJ. LONDON, UK & SOMERSET, NJ: Philips, the Dutch electronics giant, said on Tuesday that it planned […]

Willard Marine changes course towards consumers

Steve’s breakdown: We got ourselves a military contractor with a new marketing lead but it looks as if this new hire is to expand their consumer market. Good time jump aboard. ANAHEIM, CA: Willard Marine, Inc., a leading manufacturer of composite and aluminum boats for more than 50 years, announced the appointment of Karen Jacquelin […]

Franchisor, Dwyer Group, signs up VP of Marketing

Steve’s breakdown: Their brands include Aire Serv, Glass Doctor, The Grounds Guys, Mr. Appliance, Mr. Electric, Mr. Rooter, and Rainbow International. Most of these are in the residential and commercial restoration and cleaning service business. WACO, TX: The Dwyer Group, a franchisor of seven service-based franchise brands, announced the appointment of Pamela D. Harper to the position […]

Industrial cleaning company looks at fresh start

Steve’s breakdown: When a company updates their website, what happens to advertising? Clearly there’s momentum to improve marketing but many times the company has not thought beyond the new site. That’s what we believe is the case at Kaivac. HAMILTON, OH: Kaivac, developers of the No-Touch Cleaning® system and the OmniFlex® Crossover cleaning system, has […]

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