BtoB Leads: October 7th

TigerText Names Two Healthcare Vets To Exec Team Santa Monica-based TigerText has hired on two new healthcare veterans to its executive team, the company said this week. According to TigerText, it has...

Rebranding a Pest Control Company

Steve’s breakdown: The company is Residex and the reason for the rebrand is because they’ve been bought. The new brand will be Target Specialty Products. No word on who’s doing the...

United Rental’s new CMO

Steve’s breakdown: It’s a small account about big equipment that would be a blast to work on. Chris Hummel is the new guy and we suspect his email will be...

Millennium Space Systems’ New CMO

Steve’s breakdown: We are talking about a SPACE client here. They design flight systems and develop mission and system solutions for the Intelligence Community, Department of Defense, NASA and commercial customers. BTW: Read...

Get out your chaw, we talkin’ farm tires

Steve’s breakdown: It not the biggest of accounts but if it’s your thing, go for it. They have a new marketing head and take a look at that line ....

Alcoa to split into two accounts

Steve’s breakdown: Both companies will want to get the word out and we expect at least of them to launch a corporate ad campaign. PITTSBURGH, PA: Alcoa will split into...

Helicopter account taking flight to Lockheed

Steve’s breakdown: It’s not often we report on a helicopter account but Black Hawk helicopter maker Sikorsky Aircraft will be sold to Lockheed before Christmas. So get those cards out...

We Hear: Nationwide to Launch Creative Review

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BASF joins the heard

Steve’s breakdown: An one more makes 3 for today. If fact, that makes it 15 companies with annual business worth $7.23 billion in media in review . . . Like...

Shaking things up over at Ritchie Bros.

Steve breakdown: With all this change going on, you’d think they have to be looking at/reviewing their marketing plans too. Jim Barr seems to be the guy to ask. 778.331.5500FYI:...

Franchisor, Dwyer Group, signs up VP of Marketing

Steve’s breakdown: Their brands include Aire Serv, Glass Doctor, The Grounds Guys, Mr. Appliance, Mr. Electric, Mr. Rooter, and Rainbow International. Most of these are in the residential and commercial restoration and...

Industrial cleaning company looks at fresh start

Steve’s breakdown: When a company updates their website, what happens to advertising? Clearly there’s momentum to improve marketing but many times the company has not thought beyond the new site....

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