Conglomerate Could Use Some Fresh Eyes

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Steve's breakdown: "The biggest issue" at General Electric "seems to be a lingering preference for an insider perspective." If that doesn't say it's time to call GE, I can't help...

Iconic home electronics brand will change agencies

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https://www.youtube.com/watch?time_continue=10&v=EpFoEoAGwSY Steve's breakdown: We're talking about the sale of Westinghouse which was the first TV brand in my house. They are more about nuclear technology, fuel and services now but their...

BtoB Leads: October 7th

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TigerText Names Two Healthcare Vets To Exec Team Santa Monica-based TigerText has hired on two new healthcare veterans to its executive team, the company said this week. According to TigerText, it has...

Rebranding a Pest Control Company

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Steve's breakdown: The company is Residex and the reason for the rebrand is because they've been bought. The new brand will be Target Specialty Products. No word on who's doing the...

United Rental’s new CMO

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https://www.youtube.com/watch?v=2OwmXwCWgpE Steve's breakdown: It's a small account about big equipment that would be a blast to work on. Chris Hummel is the new guy and we suspect his email will...

Millennium Space Systems’ New CMO

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Steve's breakdown: We are talking about a SPACE client here. They design flight systems and develop mission and system solutions for the Intelligence Community, Department of Defense, NASA and commercial customers. BTW: Read...

Alcoa to split into two accounts

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Steve's breakdown: Both companies will want to get the word out and we expect at least of them to launch a corporate ad campaign. PITTSBURGH, PA: Alcoa will split into...

Helicopter account taking flight to Lockheed

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Steve's breakdown: It's not often we report on a helicopter account but Black Hawk helicopter maker Sikorsky Aircraft will be sold to Lockheed before Christmas. So get those cards out...

BASF joins the heard

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Steve's breakdown: An one more makes 3 for today. If fact, that makes it 15 companies with annual business worth $7.23 billion in media in review . . . Like...

Shaking things up over at Ritchie Bros.

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Steve breakdown: With all this change going on, you'd think they have to be looking at/reviewing their marketing plans too. Jim Barr seems to be the guy to ask. 778.331.5500FYI:...

Franchisor, Dwyer Group, signs up VP of Marketing

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Steve's breakdown: Their brands include Aire Serv, Glass Doctor, The Grounds Guys, Mr. Appliance, Mr. Electric, Mr. Rooter, and Rainbow International. Most of these are in the residential and commercial restoration and...

Industrial cleaning company looks at fresh start

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Steve's breakdown: When a company updates their website, what happens to advertising? Clearly there's momentum to improve marketing but many times the company has not thought beyond the new site....

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