Cookie Lead with the Pitch Strategy Included

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Steve's breakdown: Hostess  is buying Voortman Cookies and here's the quote of the article. Marketing director Maureen Pharand said this in a corporate video featured on Voortman's website. “As a...

Giant financial ad review is imminent

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Steve's breakdown: There is no way there's not going to be an ad review once the Schwab/TD Ameritrade merger is complete. Key people: TD: Tim Hockey, CEO Joe Moglia, Chairman Joe...

$4 billion gots to have an ad review budgeted

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Steve's breakdown: Honey Co-founders George Ruan and Ryan Hudson are staying on after Paypal finishes the acquisition so hit them up now while they are high on honey money. LOS...

TV Network Account up for Grabs

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Steve's breakdown: There is no way Sony is going to use the same marketing services that AT&T did to promote Game Show Network. BTW: Mark Feldman will continue as the...

Reality TV Account in Cosmetics

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Steve's breakdown: I you ever wanted to get in the Kardashians biz, here's your chance. Coty has just bought Kylie Cosmetics and Kylie Skin and they have big plans for...

There’s another Alphabet account to pitch

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Steve's breakdown: Fitbit is the brand and Alphabet (Google) is the new owner. Obviously there still a lot of dust to settle but you might want to check into the...

Triple brewery merge = New ad account

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Steve's breakdown: "Ninkasi Parent Company Legacy Breweries Acquires Aspen Brewing, Laurelwood Brewing" is the headline and you know somebody is going to be calling ad agencies. Why not call them...

Skincare brand gets elephant sized global pockets

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Steve's breakdown: Shiseido’s clearly going to put some global marketing muscle behind Drunk Elephant so might as well get in on the cash. Tiffany Masterson is the founder of Drunk...

Free at last and time to pitch

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Steve's breakdown: We all smelled this one coming and it's time to pounce if you already hadn't. And like we said in August "give Silvia Mazzucchelli a ring and let...

A bit of a make-over is needed at this Magazine

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Steve's breakdown: Vox Media just acquired New York Magazine, the Chronicler of the Highbrow and Lowbrow but we think the brand could some new life. Got any ideas? We do!...

Ice Cream Company on the move with 5 brands to pitch

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LE MARS, IA: Wells Enterprises, Inc. has signed a purchase agreement with Eden Creamery, LLC to acquire the Halo Top® brand. This purchase expands Wells’ current portfolio to five distinct...

Merging banks are always a good lead

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Steve's breakdown: We like to remind y'all that banks merge all the time and they, almost always, rebrand. It's a great opportunity to get in the financial category and, like...

This acquisition spells account review

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Steve's breakdown: There's just too many egos here not to see a new ad campaign come out of this deal. Ricky Wright s the CEO. LOS ANGELES, CA: The Alkaline...

Global Whiskey Lead probably Heading for Ad Review

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Steve breakdown: Heaven Hill Brands to acquire Black Velvet Canadian Whisky, the second-largest selling Canadian whisky in the world. We smell a global ad review brewin'. Max L. Shapira, president...

Bunch of snacks will need new agencies!

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Steve's breakdown: Here are the brands that will be changing hands and probably ad agencies: Keebler, Mother's, Famous Amos, Murray's, Little Brownie Bakers and Stretch Island. Clearly Keebler is where...

Not in the restaurant biz: Check into these guys

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Steve's breakdown: With 35 locations, these guys would make a great first restaurant client. And judging by their YouTube channel, they could use the help. COUNTRYSIDE, IL: Cooper's Hawk Winery...

Selling wine like beer = new agency

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Steve's breakdown: If they want to make Fat Jewish's Babe Wine the Bud Light of wine, as Josh Ostrovsky​ told Bloomberg, they are going to have to hire an agency. No...

Agency reviews are expected in casino market

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Steve's breakdown: Once the Eldorado/Caesars financials have settled, we're expecting either an agency review or consolidation. If not one of those, at least an advertising review. Either way, something is...

A lead that could make you famous

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Steve's breakdown: The headline is: Taylor Swift, Scooter Braun clash: Justin Bieber, Demi Lovato, Braun's wife and more weigh in. What's the lead? Well, Big Machine Label Group was just...

White Knight Needed

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Steve's breakdown: Barnes & Noble has a new owner who's All In with retail book selling. They've put millions into the idea globally and this is the time to jump...

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