5 convenience store brands w/out ad agency

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Bank acquisition = Pitch Possibility

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Ad Review Watch: Iconic Brand with new Owner

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Founder gets back his airline

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Pharma acquisition = Review on the way

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Iconic home electronics brand will change agencies

Steve’s breakdown: We’re talking about the sale of Westinghouse which was the first TV brand in my house. They are more about nuclear technology, fuel and services now but their consumer...

Good time to check into the dairy biz

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Sandwich company sure to review advertising

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Japanese company needs to start thinking USA PR

Steve’s breakdown: SoftBank has got to get serious with its PR in this country because they seem to be arrogantly ignoring the practice. TORRANCE, CA & TOKYO, Japan: Uber and...

Tea acquisition feels like opportunity

Steve’s breakdown: Fireman Capital Partners just bought Sweet Leaf Tea and Tradewinds RTD tea and we suspect they are going to go one of two ways. Invest in marketing the grow the biz...

$15 million Snack Client Alert

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Sports Lead!

Steve’s breakdown: It’s time to call ESPN! With the addition of 22 regional sports networks from Fox, there’s going to be a lot of work to be done. And you...

Delivery service just got an ad shot in the arm

Steve’s breakdown: Shipt was just bought by Target but will continue shipping for other retailers. This means the brand stays and the account will was likely grow and probably change hands. BIRMINGHAM,...

Organic food company to be “Blown-Out”

Steve’s breakdown: Here’s what will happen to Pacific Foods of Oregon once Campbell takes complete ownership. “Campbell expects to expand distribution; boost marketing support for brand building; and invest in R&D...

Shazam! Account gets the deepest pockets around

Steve’s breakdown: We expect Apple to throw a good amount of marketing dollars behind Shazam so keep an eye on these folks. Ms. Alexis Rodriguez is the Head of Global Marketing...

Brewery Acquisition = Brand Expansion

Steve’s breakdown: And brand expansion means more advertising. Epic Brewing bought Telegraph Brewing Company and the plan is to blow Telegraph out. Obviously they are talking about output but they’re going to need smart...

Vitamin maker to blow out “Green” brand

Steve’s breakdown: Nestle is buying Garden of Life owner Atrium Innovations which does 80% of its sales in the United States. That makes us believe they will be pumping up advertising for...

New North American Airline Account is Born

Steve’s breakdown: Delta and WestJet are creating a new company. Think Molson/Coors back in the days. New account needs a new agency! ATLANTA, GA & CALGARY, Canada: Delta Air Lines...

$70 million restaurant likely to change hands.

Steve’s breakdown: Between the unappetizing present creative and the fact that there’s going to be new owners, we’re thinking the Buffalo Wing Wings’  account will be changing hands. MINNEAPOLIS, MN: Buffalo Wing...

Sicilian Wine Brand Gets Big Ad Pockets

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Mexican liqueur brand to revamp advertising

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Coffee company get really deep pocket for advertising

Steve’s breakdown: Chameleon Cold-Brew is the company and Nestlé USA just bought them. Expect marketing for the coffee brand to take on a whole new strategy which could include hiring of a grown-up...

Massive Player Enters Marijuana Business

Steve’s breakdown: The company that brings you Corona & Modelo beers just invested $191 Million into Canopy Growth Corporation. That, my friends, is the birth of an advertising account. Be first in...

It’s finally time to pitch this Chip company

Steve’s breakdown: Utz Snacks just bought Inventure Foods and now all these specialty food brands could be in play: Boulder Canyon Foods™, TGI Fridays™, Nathan’s Famous®, Vidalia Brands®, Poore Brothers®, and Tato Skins®, Bob’s Texas Style®....

$20 million restaurant account review prediction

Steve’s breakdown: It doesn’t take a Rocket Surgeon to figure out that Ruby Tuesday’s going to change up ad agencies once NRD Capital buys the company. Put it in your calendar to...

Want to look into the window business?

Steve’s breakdown: Sometimes just knowing about good news about a company is enough to get a meeting. It happened to me when I was a young-buck with Seagrams. This time...

Two small beer brands are ready for your call

Steve’s breakdown: Good People Brewing & Avondale Brewing are now joined-at-the-hip but both will continue as separate brands. Michael Sellers is a co-owner of Good People (205) 286-2337) and Taylor Lander is...

Outdoor Retailer Expected to Review Advertising

Steve’s breakdown: Camping World Holdings just bought Uncle Dan’s Outfitters and you know they will be taking a long hard look at the lack of advertising. CHICAGO, IL & BOWLING GREEN, KY: The largest...

Drone company just got much bigger wings

Steve’s breakdown: Aurora Flight Sciences is the company and Boeing just bought it. If you want to get into the military client business, this could be the flight in. MANASSAS, VA: Aerospace...

$1 billion acquisitions = new biz lead without an AOR

Steve’s breakdown: Office Depot’s purchase of CompuCom Systems will probably spark a review of how to marketing the company’s services. CompuCom Systems currently does not have an AOR. DALLAS, TX:  Office Depot took a first...

Logistics startup gets giant partner for growth

Steve’s breakdown: Parcel is the company and Walmart has the pockets to make it a major payer. BROOKLYN, NY: Walmart.com will soon begin offering same-day delivery to some customers in New York City, and it...

A rabbit will soon be sniffing for an agency

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