Global Whiskey Lead probably Heading for Ad Review

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Steve breakdown: Heaven Hill Brands to acquire Black Velvet Canadian Whisky, the second-largest selling Canadian whisky in the world. We smell a global ad review brewin'. Max L. Shapira, president...

Bunch of snacks will need new agencies!

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Steve's breakdown: Here are the brands that will be changing hands and probably ad agencies: Keebler, Mother's, Famous Amos, Murray's, Little Brownie Bakers and Stretch Island. Clearly Keebler is where...

Not in the restaurant biz: Check into these guys

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Steve's breakdown: With 35 locations, these guys would make a great first restaurant client. And judging by their YouTube channel, they could use the help. COUNTRYSIDE, IL: Cooper's Hawk Winery...

Selling wine like beer = new agency

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Steve's breakdown: If they want to make Fat Jewish's Babe Wine the Bud Light of wine, as Josh Ostrovsky​ told Bloomberg, they are going to have to hire an agency. No...

Agency reviews are expected in casino market

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Steve's breakdown: Once the Eldorado/Caesars financials have settled, we're expecting either an agency review or consolidation. If not one of those, at least an advertising review. Either way, something is...

A lead that could make you famous

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Steve's breakdown: The headline is: Taylor Swift, Scooter Braun clash: Justin Bieber, Demi Lovato, Braun's wife and more weigh in. What's the lead? Well, Big Machine Label Group was just...

White Knight Needed

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Steve's breakdown: Barnes & Noble has a new owner who's All In with retail book selling. They've put millions into the idea globally and this is the time to jump...

$22 million restaurant has new owner

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Steve's breakdown: The client is Whataburger and the comapny is BDT Capital Partners and they also have majority stakes in Panera, Caribou, Dunkin’, Krispy Kreme & more. Now do ya...

Green account wrapped in a $700 million client

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Steve's breakdown: "Unilever Taps Growth From Algae-Based Skin-Care Takeover" is the headline and Tatcha is the brand. SAN FRANCISCO, CA & ENGLEWOOD CLIFFS, NJ: Unilever agreed to buy skin-care brand Tatcha, which...

High Flying Corporate Account is Born

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Steve's breakdown: United Technologies will acquire Raytheon to become the world's second-largest aerospace-and-defense company by sales behind Boeing Co. And since Boeing has had its fill of problems lately, you...

$5 million account soon to get $100 million

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Steve's breakdown: When retailers go public, they have to bump-up advertising because, well, they're retailers. They may want to look into an agency with more punch. Oh yeah, the client...

Iconic Book has new Marketing Owner

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Steve's breakdown: Authentic Brands Group is now the "client" for Sports Illustrated. It's a bit complicated but that's the take-a-way. Nick Woodhouse is the CMO and he's at nwoodhouse@authenticbrandsgroup.com NEW...

One more reason to call this 50 brand company

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Steve's breakdown: Clabber Girl is the new purchase for B&G and it's just one more reason to make friends with thenparent company. A hearty "congrats" is a good start. TERRE...

Financial news network has new owner with pockets

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Steve's breakdown: A lot of folks don't know about Cheddar's financial reporting so there's got to be some promotional money put aside. Especially after spending $200 million. BETH PAGE, NY:...

Tennessee Whiskey you need to represent!

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Steve's breakdown: Constellation Brands buys majority stake in Nelson’s Green Brier Distillery and we smell a smokey yet nutty advertising review. Andy and Charlie Nelson are the brothers who found...

California + Nevada Breweries = New Account

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Steve's breakdown: Mammoth Brewing & Great Basin Brewing say they will be combining marketing efforts which could spark a serious ad review. As of right now, they are both, how you say,...

We smell a Pizza ad review

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Steve's breakdown: Papa Murphy's is a $28 million account and they will soon have new owners. You know what new owners like to do? Switch stuff up cause they can...

Looking at jumping into eSports?

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Steve's breakdown: eSports team Clutch Gaming has been sold to the owners of the Philadelphia 76ers and we think this could be a great time to sneak in there and...

Is Leo Burnett out after 50+ years?

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Steve's breakdown: The Keebler Elves are moving to TicTac maker, Ferrero, which is probably a good thing because of all that Cookie-Breath. But what's really on everyones lips is whether...

Dairy/Beverage Client Could be Up for Grabs

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Steve's breakdown: The company has a new owner and judging by the featured commercial, they are not scare to toot their own horn. It might also be worth a look...

Two Michigan Breweries Make One Sweet Client

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Steve's breakdown: Saugatuck Brewing & Gonzo’s BiggDogg Brewing are merging and we think they would make a great first beer client for a hard working agency. What do you think?...

Booking App Gets Deep Pockets for New Advertising

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Steve's breakdown: I love HotelTonight and now that they are owned by Airbnb, we see opportunity with these new deep pockets. Ray Elias at ray.elias@hoteltonight.com is the CMO SAN FRANCISCO,...

$3 million bev account has new owner: Ad review likely

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https://www.youtube.com/watch?v=PhyMOiw702E Steve's breakdown: You can't expect PepsiCo not to put its hands all over Muscle Milk's advertising. So you know that means a review. WALNUT CREEK, CA & PURCHASE, NY: Under...

Lube Lead in North Carolina

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https://www.youtube.com/watch?v=gsRB-o6MFIc Steve's breakdown: When chains merge, there rebranding with to be done. In fact, we believe they will join a complete advertising overhaul. CHARLOTTE, NC: Take 5 Oil Change, one of...

The Birth of a Beer Account

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Steve's breakdown: Cannabiniers is on a mission to become a major player in the craft brewing business and you can be on the grand floor of this endeavor with the right pitch....

Magic!! A New Account Appears on Stage

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Steve's breakdown: The Cirque du Soleil purchased The Works Entertainment as a means of expanding its offerings into live magic shows. So what are you waiting for? Make it happen biz/dev pro...

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