Triple brewery merge = New ad account

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Steve's breakdown: "Ninkasi Parent Company Legacy Breweries Acquires Aspen Brewing, Laurelwood Brewing" is the headline and you know somebody is going to be calling ad agencies. Why not call them...

Skincare brand gets elephant sized global pockets

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Steve's breakdown: Shiseido’s clearly going to put some global marketing muscle behind Drunk Elephant so might as well get in on the cash. Tiffany Masterson is the founder of Drunk...

Free at last and time to pitch

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Steve's breakdown: We all smelled this one coming and it's time to pounce if you already hadn't. And like we said in August "give Silvia Mazzucchelli a ring and let...

A bit of a make-over is needed at this Magazine

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Steve's breakdown: Vox Media just acquired New York Magazine, the Chronicler of the Highbrow and Lowbrow but we think the brand could some new life. Got any ideas? We do!...

Ice Cream Company on the move with 5 brands to pitch

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LE MARS, IA: Wells Enterprises, Inc. has signed a purchase agreement with Eden Creamery, LLC to acquire the Halo Top® brand. This purchase expands Wells’ current portfolio to five distinct...

Merging banks are always a good lead

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Steve's breakdown: We like to remind y'all that banks merge all the time and they, almost always, rebrand. It's a great opportunity to get in the financial category and, like...

This acquisition spells account review

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Steve's breakdown: There's just too many egos here not to see a new ad campaign come out of this deal. Ricky Wright s the CEO. LOS ANGELES, CA: The Alkaline...

Global Whiskey Lead probably Heading for Ad Review

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Steve breakdown: Heaven Hill Brands to acquire Black Velvet Canadian Whisky, the second-largest selling Canadian whisky in the world. We smell a global ad review brewin'. Max L. Shapira, president...

Bunch of snacks will need new agencies!

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Steve's breakdown: Here are the brands that will be changing hands and probably ad agencies: Keebler, Mother's, Famous Amos, Murray's, Little Brownie Bakers and Stretch Island. Clearly Keebler is where...

Not in the restaurant biz: Check into these guys

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Steve's breakdown: With 35 locations, these guys would make a great first restaurant client. And judging by their YouTube channel, they could use the help. COUNTRYSIDE, IL: Cooper's Hawk Winery...

Selling wine like beer = new agency

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Steve's breakdown: If they want to make Fat Jewish's Babe Wine the Bud Light of wine, as Josh Ostrovsky​ told Bloomberg, they are going to have to hire an agency. No...

Agency reviews are expected in casino market

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Steve's breakdown: Once the Eldorado/Caesars financials have settled, we're expecting either an agency review or consolidation. If not one of those, at least an advertising review. Either way, something is...

A lead that could make you famous

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Steve's breakdown: The headline is: Taylor Swift, Scooter Braun clash: Justin Bieber, Demi Lovato, Braun's wife and more weigh in. What's the lead? Well, Big Machine Label Group was just...

White Knight Needed

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Steve's breakdown: Barnes & Noble has a new owner who's All In with retail book selling. They've put millions into the idea globally and this is the time to jump...

$22 million restaurant has new owner

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Steve's breakdown: The client is Whataburger and the comapny is BDT Capital Partners and they also have majority stakes in Panera, Caribou, Dunkin’, Krispy Kreme & more. Now do ya...

Green account wrapped in a $700 million client

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Steve's breakdown: "Unilever Taps Growth From Algae-Based Skin-Care Takeover" is the headline and Tatcha is the brand. SAN FRANCISCO, CA & ENGLEWOOD CLIFFS, NJ: Unilever agreed to buy skin-care brand Tatcha, which...

High Flying Corporate Account is Born

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Steve's breakdown: United Technologies will acquire Raytheon to become the world's second-largest aerospace-and-defense company by sales behind Boeing Co. And since Boeing has had its fill of problems lately, you...

$5 million account soon to get $100 million

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Steve's breakdown: When retailers go public, they have to bump-up advertising because, well, they're retailers. They may want to look into an agency with more punch. Oh yeah, the client...

Iconic Book has new Marketing Owner

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Steve's breakdown: Authentic Brands Group is now the "client" for Sports Illustrated. It's a bit complicated but that's the take-a-way. Nick Woodhouse is the CMO and he's at nwoodhouse@authenticbrandsgroup.com NEW...

One more reason to call this 50 brand company

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Steve's breakdown: Clabber Girl is the new purchase for B&G and it's just one more reason to make friends with thenparent company. A hearty "congrats" is a good start. TERRE...

Financial news network has new owner with pockets

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Steve's breakdown: A lot of folks don't know about Cheddar's financial reporting so there's got to be some promotional money put aside. Especially after spending $200 million. BETH PAGE, NY:...

Tennessee Whiskey you need to represent!

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Steve's breakdown: Constellation Brands buys majority stake in Nelson’s Green Brier Distillery and we smell a smokey yet nutty advertising review. Andy and Charlie Nelson are the brothers who found...

California + Nevada Breweries = New Account

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Steve's breakdown: Mammoth Brewing & Great Basin Brewing say they will be combining marketing efforts which could spark a serious ad review. As of right now, they are both, how you say,...

We smell a Pizza ad review

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Steve's breakdown: Papa Murphy's is a $28 million account and they will soon have new owners. You know what new owners like to do? Switch stuff up cause they can...

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