Pet food bonanza in the jelly aisle

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Two Family Meats = New Client

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4 brands will be needing representation

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This guy has a $7 million account to pitch

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J&J just sold a $10 million account

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The seal beer has a new advertising trainer

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Relaunching a unlimited magazine brand

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Prescription for an Account Review

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A Big Blank Female Slate in Hollywood

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Are You a Fan of Ryan Reynolds?

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5 convenience store brands w/out ad agency

Steve’s breakdown: Have you ever been to a Turkey Hill, Loaf ‘N Jug, Kwik Shop, Tom Thumb or Quik Stop? Well, all those brands have a new owner in UK based...

Bank acquisition = Pitch Possibility

Steve’s breakdown: Regional banks buying regional banks happens all the time and are great new business leads. Here’s another one: OceanFirst Financial just bought Sun National Bank and now is the biggest...

Ad Review Watch: Iconic Brand with new Owner

Steve’s breakdown: Xerox is being taken over by Fuji and we believe there could be an advertising opportunity to go with this union. Xerox, “So Easy A Chimp Can Do It” is...

Founder gets back his airline

Steve’s breakdown: A guy with an ego like his will love to hear from ad agencies from the States. Are you kidding? I guarantee you’ll get at least a conference...

Digital required at Luxury golf sportswear brand

Steve’s breakdown: G/FORE was just bought by Peter Millar and it seems they need some work done. For one thing, the G/FORE website is “under construction”. Plus they have to figure out what this...

Pharma acquisition = Review on the way

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Wave Catching Client Could Change Creative Council

Steve’s breakdown: Billabong, which was bought by Quiksilver, actually spends more than Quiksilver, Roxy, and DC Shoes brands combined. And now that they have new American owners, there might be some changes...

Good time to check into the dairy biz

Steve’s breakdown: Lactates, owners of Galbani, Parmalat and Stonyfield Farm, just bought siege’s yogurts. A hearty congrats is in order and we suspect you’ll have a long conversation. These folks are just like...

Sandwich company sure to review advertising

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Japanese company needs to start thinking USA PR

Steve’s breakdown: SoftBank has got to get serious with its PR in this country because they seem to be arrogantly ignoring the practice. TORRANCE, CA & TOKYO, Japan: Uber and...

Tea acquisition feels like opportunity

Steve’s breakdown: Fireman Capital Partners just bought Sweet Leaf Tea and Tradewinds RTD tea and we suspect they are going to go one of two ways. Invest in marketing the grow the biz...

$15 million Snack Client Alert

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Sports Lead!

Steve’s breakdown: It’s time to call ESPN! With the addition of 22 regional sports networks from Fox, there’s going to be a lot of work to be done. And you...

Delivery service just got an ad shot in the arm

Steve’s breakdown: Shipt was just bought by Target but will continue shipping for other retailers. This means the brand stays and the account will was likely grow and probably change hands. BIRMINGHAM,...

Organic food company to be “Blown-Out”

Steve’s breakdown: Here’s what will happen to Pacific Foods of Oregon once Campbell takes complete ownership. “Campbell expects to expand distribution; boost marketing support for brand building; and invest in R&D...

Shazam! Account gets the deepest pockets around

Steve’s breakdown: We expect Apple to throw a good amount of marketing dollars behind Shazam so keep an eye on these folks. Ms. Alexis Rodriguez is the Head of Global Marketing...

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