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Steve's breakdown: We going to be doing a little international in the coming months so if you're not interested, just move along. On the other hand, all reviews are important...
Steve's breakdown: Here's an account I worked on while at M&C Saatchi. In fact, the creative is still the same. This review is for the global media. Checking in with...
Steve's breakdown: We got a 2fer here from the State of Utah. Both are due January 18th Travel Trade, and PR Representation in Australia - Utah Office of Tourism:Â View RFP...
Steve's breakdown: The account is Western Australia’s Tourism Commission and Stephanie Buckland is the CEO. PERTH, Australia: Western Australia’s Tourism Commission, Tourism WA, is preparing to put its creative account out to...
https://www.youtube.com/watch?v=AcT2_dSJQg4 Steve's breakdown: If this Global travel agency heard from you about their account review, they would sh*t-a-brick. Why? Because you're not supposed to know about it because it's originating...
https://www.youtube.com/watch?time_continue=2&v=NNJKWVmK-GM Steve's breakdown: Droga5 was the agency that did the Tourism Australia Crocodile Dundee Super Bowl ad so the organization is open to American agencies. Plus, why would they put the account...
Steve's breakdown: It's Fiji Airlines and nothing makes a small shop international faster than an international airline account. Am I Right? So give Marc a heart hello. BTW: Why the Pan...
Steve's breakdown: An account like this is perfect for a smaller agency looking to go international. Email me for the RFP documents. MONTPELIER, VT: The State of Vermont, Agency of Commerce...
Steve's breakdown: This is a 5 year contract so it seems these folks like "relationships". Start one! LOS ANGELES, CA: Media agency OMD Australia is on alert as its client...
https://www.youtube.com/watch?v=-Ny0alIfxV8 Steve's breakdown: It's a cream that tans and makes you look thinner. People first got introduced to the product on BBC TV's 'Dragons' Den' (think Shark Tank). The new owner of...
Steve's breakdown: Appster is like one of those companies that takes your idea and makes it happen - but just for Apps. I think it will take-off so give the...
Steve's breakdown: The Elle Macpherson lingerie line will be rebranded as Heidi Klum but who's doing the heavy lifting on this project. Some facts: The company name is Bendon Lingerie and...
Steve's breakdown: The incumbent is not defending the business and there are no frontrunners at the moment. Mike Tod is the Chief Marketing & Customer officer and can be reached...
http://www.youtube.com/watch?v=JjNMOzahhB0 Steve's breakdown: This review is for their business in Australia so why would we be covering it? 1) Whenever an account review happens, it could create momentum for additional reviews...
Steve's breakdown: Here's another example where one piece of an account goes into review, a second piece follows. Happens all the time. SYDNEY, Australia: William Hill may have reversed its plan to...
Steve's breakdown:Â SABMiller owns this brewery so this would be a great entry into the corporation. As if $40 million wasn't motivation enough. MELBOURNE, Australia:Â The Carlton United Breweries media account has...
http://www.youtube.com/watch?v=44AQWLclSm0 Steve's breakdown: Even if you're not in the market for a new client in Australia, checking out Enth Degree, the search consultant who's handling the review, is worth a few minutes. SYDNEY,...
Steve's Breakdown: You'll need an office in Sydney for this one but if you do, it's a 3 year contract involving above the line and digital work. SYDNEY, Australia: The...
http://www.youtube.com/watch?v=q9fms5He5bM Steve's breakdown: And so starts the Wednesday international account review fest. This one is for a great cause with a great history of great advertising. GEELONG, Australia: Victoria’s Transport Accident...
http://www.youtube.com/watch?v=k8oxMezdW_8 Steve's breakdown: Whether the media & creative will go into review is still not know but the experiential and events account is in play. MELBOURNE, Australia: Telecommunications giant Telstra has confirmed...
Steve's breakdown: We like to report on international account reviews because it gives our members a global view. Hopefully some shops take the plunge and start pitching globally. SINGAPORE: Sony Mobile Communications...
Steve's breakdown: For those who don't know, RACVÂ offers insurance, roadside assistance, finance, home services and travel. MELBOURNE, Australia: The Royal Automobile Club of Victoria is preparing to review its media...
Steve's breakdown: This organization is know for its hard hitting award winning work. If you don't know, Sea Shepherd Conservation Society (SSCS) is an international non-profit, marine wildlife conservation organization. FITZROY,...
Steve's breakdown: They seem to be pretty hot on digital advertising for this account so be ready to show those chops. SYDNEY, Australia: The New South Wales Government has put...
http://www.youtube.com/watch?v=3DoS-ixUVlw Steve's breakdown: We're not sure why this review is happening. My guess is it's political. Â Either way, it's a huge, high profile and respected account so go for it....
Steve's breakdown: They are going into Europe for a second time so we suspect, this time will be big! METHVEN NZ:Â V, the energy drink, has called a review of its...
Steve's breakdown: This assignment has global reach but the event is being hosted by New Zealand and Australia. The trick is they are still debating which city will lead the event. NEW ZEALAND...
Steve's breakdown: There are 26 resorts/brands including 2 in the United States. And since this is the founder buying back these resorts, we suspect he's going to clean house. And...
https://vimeo.com/25067060 Steve's breakdown: They are spreading their marketing wings after Nestle sold the brand. We're predicting this will be a fun pitch. MELBOURNE, Australia:Â Peters Ice Cream is holding a review...
http://www.youtube.com/watch?v=kx6VjFF9Hu8 Steve's breakdown: A handfull of agencies have been briefed but if you have the stuff, I bet you can slip right in there. It doesn't look like they want...
Steve's breakdown: It's believed that there is an RFP process involved and submissions are due January 21st. BRISBANE, Australia:Â The Queensland government has called a media review. The news may come...
http://www.youtube.com/watch?v=pWB4kKqZfL0 Steve's breakdown: The new arrangements run for three years, with an option to extend the contract for two further periods of 12 months. Interested parties wishing to be considered for the tender...
http://www.youtube.com/watch?v=-aRVTGWNc4k Steve's breakdown: South Australian Tourism Commission puts advertising account out to tender. The featured ad is SATC’s Kangaroo Island ‘Let Yourself Go’ ad by KWP! ADELAIDE, Australia: The South Australian Tourism...
http://www.youtube.com/watch?v=sS0E2I49wBU&feature=autoplay&list=UUm8SjxEXVK2j-nQJNXHHlxA&playnext=1 Steve's breakdown: This review is underway but if you're in the neighborhood and have the right stuff, it's worth a call. BRISBANE, Australia: Brisbane agency Junior will not be...
Steve's breakdown:Â Personalised Plates Queensland is what you'll be selling with this account. BRISBANE, Australia:Â The Queensland Department of Transport and Main Roads has put another piece of its business out to...
http://www.youtube.com/watch?v=B3dhb57vur0 Steve's breakdown: All I can say about this creative is, I love it. Who know what they are looking for. Wait we know who; pitch consultant Enth Degree does. PORT MELBOURNE, Australia:...
http://www.youtube.com/watch?v=d-enL3LIoEQ Steve's breakdown: Here's one of those times we see the difference between American and Australian english. Tyre vs. Tire Anyway, the Vince Martin Winter Wonderland spots are hilarious. (Mostly because...
http://vimeo.com/29202176 Steve's breakdown: The present creative would never fly in America. But in Australia it just gets you fired. Anyway, this review is wide open so get in there now!...
http://www.youtube.com/watch?v=dwyx1aVBJ0E Steve's breakdown:Â Audit Star is handling the review out of their London office so make sure to have your credentials with them. LONDON, UK: Aegis agency Vizeum has been put...
http://www.youtube.com/watch?v=P14k2XhEOtU Steve's breakdown: This $40 million account also includes brands NAB, MLC and UBank. MELBOURNE, Australia: The National Australia Bank’s media contract is being put out to pitch with a “selected...
Steve's breakdown: It sounds like they have a short list for the pitch but they didn't say the word "finalists" so don't be shy. TULLAMARINE, Australia: Japanese car giant Honda...
http://youtu.be/OJA1johcdM4 Steve's breakdown: Judging by the recent creative featured above, it's probably a good move to put this into review. Especially because of the last line of the spot: "We...
Source: Down under there's an ad account to pitch. Vacation? BRISBANE, Austrialia: Tourism Queensland has put its advertising business out to pitch with successful agencies due to start at the...
Steve's breakdown: The RFI is set to hit the market shortly, but one source said: "You can't be entirely sure when it will hit the market. They've been pushing this...
Steve's breakdown: Back in December we reported Ad account gets naked: Air New Zealand pitches creative. Now the media portion goes in review for Europe. AUCKLAND, New Zealand: The review...
Steve's breakdown: This is a heartbreaking story that they are looking to advertising to mend. A noble cause for the right agency! CHRISTCHURCH, New Zealand: Just over a year after...
Steve's breakdown: Spending is around the $500,000 mark for this shopping center. The agency will be charged with the center’s re-launch campaign and its ongoing creative work including in-centre, above...
http://www.youtube.com/watch?v=kEsZColk23g Steve's breakdown: They are being tight-lipped on this one but I suspect if you have the credentials to pitch, they'll take the call. By the way: Yes, those are...
http://www.youtube.com/watch?v=Ulm6mhaTmic Steve's breakdown: This is the second Woolworths-owned advertising review that has happened in the past two months. I suspect there may be more. And not for nothin' - look...
http://www.youtube.com/watch?v=75b4W1NVOrc Steve's breakdown: I smell a fickle client. The only reason they would change agencies again has to be integrating digital with traditional. DARWIN NT, Australia: Tourism Northern Territory government...
http://www.youtube.com/watch?v=OP3e0R_cMsM Steve's breakdown: There was a lot of chatter about this account review so if you are interested, get in there sooner than later. MELBOURNE, Australia: Medibank Private Health Insurance...
http://www.youtube.com/watch?feature=player_embedded&v=rAf-xTdi-jU Steve's breakdown: Charles the Orangutan is going to be hard to beat but that's what they want. SYDNEY, Australia: ING Direct has announced a review of its agency partnerships...
Steve's breakdown: The question with review is Who Is It? Launch Engineering consulting has the answer. SOMEPLACE, Australia: The marketing battle in the feminine sanitary protection category is set to...
http://www.youtube.com/watch?v=HiJovnAOp5M Steve's breakdown: I have never seen such a press storm about an account review in Australia in my life. Do you think it's because the client hired an American...
http://www.youtube.com/watch?v=c2nvAFOk7x0 Steve's breakdown: I'm not sure of the budgets on this but it could be an easy win is you have the right background. The featured RTA ad is from...
http://www.youtube.com/watch?v=SpKY_Ao3GRQ Steve's breakdown: The account is worth over $100 Australian and M&C Saatchi is defending. SYDNEY, Australia: Woolworths has launched a review of its creative advertising account, marking the fourth...
http://www.youtube.com/watch?v=EKVZCgkR8b0&feature=related Steve's breakdown: Allianz Australia Limited operates throughout Australia and New Zealand and through its subsidiaries offers a range of insurance and risk management products and services. SYDNEY, Australia, Insurance...
http://www.youtube.com/watch?NR=1&v=zmX19Y5Ibhc Steve's breakdown: They say 8 agencies have already been invited but it still sounds like there might be time to sqeak in there. MELBOURNE, Australia: Wesfarmers has placed its...
http://www.youtube.com/watch?v=q5cfA_H8knI& Steve's breakdown: Qantas has an identity crisis and it shouldn't. In 2008, they were using Men At Work's "Land down under" song and Pan Am's tagline "The worlds most...
http://www.youtube.com/watch?v=ZpLfAoU3Ma8 Steve's breakdown: We had this account while I was at M&C Saatchi and I have to say, they don't mind taking risks. We even had Bill Clinton do a...
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