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Steve’s breakdown: It’s Fiji Airlines and nothing makes a small shop international faster than an international airline account. Am I Right? So give Marc a heart hello. BTW: Why the Pan...
Steve’s breakdown: An account like this is perfect for a smaller agency looking to go international. Email me for the RFP documents. MONTPELIER, VT: The State of Vermont, Agency of Commerce...
Steve’s breakdown: This is a 5 year contract so it seems these folks like “relationships”. Start one! LOS ANGELES, CA: Media agency OMD Australia is on alert as its client...
Steve’s breakdown: It’s a cream that tans and makes you look thinner. People first got introduced to the product on BBC TV’s ‘Dragons’ Den’ (think Shark Tank). The new owner of the...
Steve’s breakdown: Appster is like one of those companies that takes your idea and makes it happen – but just for Apps. I think it will take-off so give the...
Steve’s breakdown: The Elle Macpherson lingerie line will be rebranded as Heidi Klum but who’s doing the heavy lifting on this project. Some facts: The company name is Bendon Lingerie and...
Steve’s breakdown: The incumbent is not defending the business and there are no frontrunners at the moment. Mike Tod is the Chief Marketing & Customer officer and can be reached...
Steve’s breakdown: This review is for their business in Australia so why would we be covering it? 1) Whenever an account review happens, it could create momentum for additional reviews so...
Steve’s breakdown: Here’s another example where one piece of an account goes into review, a second piece follows. Happens all the time. SYDNEY, Australia: William Hill may have reversed its plan to...
Steve’s breakdown: SABMiller owns this brewery so this would be a great entry into the corporation. As if $40 million wasn’t motivation enough. MELBOURNE, Australia: The Carlton United Breweries media account has...
Steve’s breakdown: Even if you’re not in the market for a new client in Australia, checking out Enth Degree, the search consultant who’s handling the review, is worth a few minutes. SYDNEY, Australia: Origin...
Steve’s Breakdown: You’ll need an office in Sydney for this one but if you do, it’s a 3 year contract involving above the line and digital work. SYDNEY, Australia: The...
Steve’s breakdown: And so starts the Wednesday international account review fest. This one is for a great cause with a great history of great advertising. GEELONG, Australia: Victoria’s Transport Accident Commission...
Steve’s breakdown: Whether the media & creative will go into review is still not know but the experiential and events account is in play. MELBOURNE, Australia: Telecommunications giant Telstra has confirmed its...
Steve’s breakdown: We like to report on international account reviews because it gives our members a global view. Hopefully some shops take the plunge and start pitching globally. SINGAPORE: Sony Mobile Communications...
Steve’s breakdown: For those who don’t know, RACV offers insurance, roadside assistance, finance, home services and travel. MELBOURNE, Australia: The Royal Automobile Club of Victoria is preparing to review its media...
Steve’s breakdown: This organization is know for its hard hitting award winning work. If you don’t know, Sea Shepherd Conservation Society (SSCS) is an international non-profit, marine wildlife conservation organization. FITZROY,...
Steve’s breakdown: They seem to be pretty hot on digital advertising for this account so be ready to show those chops. SYDNEY, Australia: The New South Wales Government has put...
Steve’s breakdown: We’re not sure why this review is happening. My guess is it’s political. Either way, it’s a huge, high profile and respected account so go for it. The...
Steve’s breakdown: They are going into Europe for a second time so we suspect, this time will be big! METHVEN NZ: V, the energy drink, has called a review of its...
Steve’s breakdown: This assignment has global reach but the event is being hosted by New Zealand and Australia. The trick is they are still debating which city will lead the event. NEW ZEALAND...
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Steve’s breakdown: They are spreading their marketing wings after Nestle sold the brand. We’re predicting this will be a fun pitch. MELBOURNE, Australia: Peters Ice Cream is holding a review of...
Steve’s breakdown: A handfull of agencies have been briefed but if you have the stuff, I bet you can slip right in there. It doesn’t look like they want to...
Steve’s breakdown: It’s believed that there is an RFP process involved and submissions are due January 21st. BRISBANE, Australia: The Queensland government has called a media review. The news may come...
Steve’s breakdown: The new arrangements run for three years, with an option to extend the contract for two further periods of 12 months. Interested parties wishing to be considered for the tender process...
Steve’s breakdown: South Australian Tourism Commission puts advertising account out to tender. The featured ad is SATC’s Kangaroo Island ‘Let Yourself Go’ ad by KWP! ADELAIDE, Australia: The South Australian Tourism Commission...
Steve’s breakdown: This review is underway but if you’re in the neighborhood and have the right stuff, it’s worth a call. BRISBANE, Australia: Brisbane agency Junior will not be re-pitching...
Steve’s breakdown: Personalised Plates Queensland is what you’ll be selling with this account. BRISBANE, Australia: The Queensland Department of Transport and Main Roads has put another piece of its business out to...
Steve’s breakdown: All I can say about this creative is, I love it. Who know what they are looking for. Wait we know who; pitch consultant Enth Degree does. PORT MELBOURNE, Australia: Car...
Steve’s breakdown: Here’s one of those times we see the difference between American and Australian english. Tyre vs. Tire Anyway, the Vince Martin Winter Wonderland spots are hilarious. (Mostly because Christmas...
Steve’s breakdown: The present creative would never fly in America. But in Australia it just gets you fired. Anyway, this review is wide open so get in there now! FANNIE...
Steve’s breakdown: Audit Star is handling the review out of their London office so make sure to have your credentials with them. LONDON, UK: Aegis agency Vizeum has been put on...
Steve’s breakdown: This $40 million account also includes brands NAB, MLC and UBank. MELBOURNE, Australia: The National Australia Bank’s media contract is being put out to pitch with a “selected group...
Steve’s breakdown: It sounds like they have a short list for the pitch but they didn’t say the word “finalists” so don’t be shy. TULLAMARINE, Australia: Japanese car giant Honda...
Steve’s breakdown: Judging by the recent creative featured above, it’s probably a good move to put this into review. Especially because of the last line of the spot: “We know...
Source: Down under there’s an ad account to pitch. Vacation? BRISBANE, Austrialia: Tourism Queensland has put its advertising business out to pitch with successful agencies due to start at the...
Steve’s breakdown: The RFI is set to hit the market shortly, but one source said: “You can’t be entirely sure when it will hit the market. They’ve been pushing this...
Steve’s breakdown: Back in December we reported Ad account gets naked: Air New Zealand pitches creative. Now the media portion goes in review for Europe. AUCKLAND, New Zealand: The review...
Steve’s breakdown: This is a heartbreaking story that they are looking to advertising to mend. A noble cause for the right agency! CHRISTCHURCH, New Zealand: Just over a year after...
Steve’s breakdown: Spending is around the $500,000 mark for this shopping center. The agency will be charged with the center’s re-launch campaign and its ongoing creative work including in-centre, above...
Steve’s breakdown: They are being tight-lipped on this one but I suspect if you have the credentials to pitch, they’ll take the call. By the way: Yes, those are painted...
Steve’s breakdown: This is the second Woolworths-owned advertising review that has happened in the past two months. I suspect there may be more. And not for nothin’ – look at...
Steve’s breakdown: I smell a fickle client. The only reason they would change agencies again has to be integrating digital with traditional. DARWIN NT, Australia: Tourism Northern Territory government has...
Steve’s breakdown: There was a lot of chatter about this account review so if you are interested, get in there sooner than later. MELBOURNE, Australia: Medibank Private Health Insurance has...
Steve’s breakdown: Charles the Orangutan is going to be hard to beat but that’s what they want. SYDNEY, Australia: ING Direct has announced a review of its agency partnerships across...
Steve’s breakdown: The question with review is Who Is It? Launch Engineering consulting has the answer. SOMEPLACE, Australia: The marketing battle in the feminine sanitary protection category is set to...
Steve’s breakdown: I have never seen such a press storm about an account review in Australia in my life. Do you think it’s because the client hired an American agency...
Steve’s breakdown: I’m not sure of the budgets on this but it could be an easy win is you have the right background. The featured RTA ad is from a...
Steve’s breakdown: The account is worth over $100 Australian and M&C Saatchi is defending. SYDNEY, Australia: Woolworths has launched a review of its creative advertising account, marking the fourth major...
Steve’s breakdown: Allianz Australia Limited operates throughout Australia and New Zealand and through its subsidiaries offers a range of insurance and risk management products and services. SYDNEY, Australia, Insurance brand...
Steve’s breakdown: They say 8 agencies have already been invited but it still sounds like there might be time to sqeak in there. MELBOURNE, Australia: Wesfarmers has placed its mammoth...
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Steve’s breakdown: We had this account while I was at M&C Saatchi and I have to say, they don’t mind taking risks. We even had Bill Clinton do a voice...
Steve’s breakdown: There an RFP and the account includes above-the-line and below-the-line elements. The budget is $1.1 Australian. BRISBANE, Australia: The University of Queensland has launched a pitch for its...
Steve’s breakdown: This pitch is not formalized yet so there’s time to get in – for sure. But that also is indicative to how this account behaves. MELBOURNE, Australia: Telstra...
Steve’s breakdown: I worked on this account while at M&C Saatchi and the one thing I remember is they love creative thinking – even with media. If can’t can’t place...
Steve’s breakdown: Here’s an Asian US territory tourism RFP. That doesn’t happen often so if you’re thing of breaking to the east, here’s a good opportunity. The RFP can be...
Steve’s breakdown: Keep in mind these numbers are in Australian dollars. And also keep in mind the incumbent has been reeling since it took over Mitchell Communication Group. Thirdly, the...
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