Barbados Tourism launched UK PR Agency Review

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Steve's breakdown: To get the RFP, contact Cheryl Carter at cherylc@visitbarbados.org. BRIDGETOWN, Barbados & NEW YORK,...

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Caribbean Tourism Account in review with Search Consultant

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UPDATE: AAR has told Ratti Report that "The review is almost over" but why did...

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Caribbean RFP

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https://www.youtube.com/watch?v=exX6BazU2TI Steve's breakdown: Interested agencies may submit questions to Discover Puerto Rico no later than Dec...

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Will digital be next after Caribbean island finishes PR Review?

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https://www.youtube.com/watch?v=wTTrjdFDRds Steve's breakdown: As far as we can see, Aruba has a new TV campaign,...

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Grey Goose review is imminent

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https://www.youtube.com/watch?v=UhLaj4FFNMY Steve's breakdown: With Bacardi buying Patron Spirits, we knew there would be some high level...

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Caribbean Island doing advertising in-house gets new CEO

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Steve's breakdown: And we think they'll be making a change to a proper advertising agency....

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Two Amazing Weed Products hanker for Marketing

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Steve's breakdown: IASO is coming out with a box that offers growers the quickest harvest cycles...

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Planning on pitching the Puerto Rico account . . .

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Steve's breakdown: . . . there's a lot that they have to get through. This...

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Six Spirit Brands to get Marketing Makeover

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Steve's breakdown: The brands include Angel's Envy, St. Germain, Banks Rum, Santa Teresa, Fecundo Rum Collection,...

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Big Booze get new CEO & CMO

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Steve's breakdown: The moves at Bacardi are John Burke, 51, becomes global chief marketing officer of...

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A Bit of a Shake-Up in the Rum Biz

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Steve's breakdown: Bacardi has shaken things up over at the family business. If you're in the...

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Relaunching an Island

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Steve's breakdown: Remember Atlantis, Paradise Island? I don't know why they have to relaunch but they're...

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Cayman National Bank seek Social Media agency

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Steve's breakdown: Here's one we couldn't keep to ourselves. Could be a sticky! RFP responses...

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PR RFP: St. Kitts Tourism Authority

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Steve's breakdown: Just in case you didn't have anything to do this weekend, this will...

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CCO news: One Out – One In at Bacardi

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Steve's breakdown: When does a press release just says an executive "decided to step down"? Maybe...

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Tropicana Entertainment bets on finding a new CMO

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Steve's breakdown: Tropicana Entertainment has 8 properties in the US and Aruba. Checkout the the job description...

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Havana Club rum is coming to America

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Steve's breakdown: There are many new business opportunities that have already and will continue to...

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Passing Heineken a Red Stripe

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Steve's breakdown: That's right, Red Stripe has been bought by Heineken and we suspect them...

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Hot off the street: Jamaica Tourism is in Review

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Steve's breakdown: This is from a personal source and I can confidently tell you RFPs are...

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Hispanic Market Lead: Sprint

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Steve's breakdown: Sprint has hired Roger Solé to lead its new Hispanic business unit. His...

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AirBnB just kicked every hotel’s ass

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Steve's breakdown: This past Sunday morning I was reading The New York Times newspaper. (Not...

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Antigua & Barbuda Names New Tourism Marketing Team

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Steve's breakdown: Say hello to the new team. Their number is 268-468-4049 ST. JOHN'S, Antigua:...

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Matt Cooper has been appointed CMO at Caribbean Hotel & Tourism Association

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Steve's breakdown: Matt is very big on sponsorships and "media deals." That's no surprise considering...

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New Global Marketing Chief @ Bacardi

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Steve's breakdown: Mr. Ivanov is coming in from Russia where he launched the "Bacardí Untameable...

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New Business & the Opening of Cuba

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https://www.youtube.com/watch?v=pyw1iKif9Zs Steve's breakdown: Bottom Line? We believe there will be opportunities in the tourism and...

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Ad Review: Cayman Islands

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Steve's breakdown: We pitched these folks while I was at M&C Saatchi. Tip: Have fun...

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Newly-formed Barbados Tourism Marketing hires CEO

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Steve's breakdown: Splitting tourism duties between 2 organizations sounds like they're practically begging to be pitched....

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Baha Mar Casino & Resort Names Brunini President, Global Marketing

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Steve's breakdown: This is going to be the biggest casino in the Caribbean and they're...

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Seaborne Airlines lands new Marketing Director

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Steve's breakdown: It's a Caribbean airline. What more do you need to know to get...

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New Marketing Director: Grand Bahama Island Tourism Board

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Steve's breakdown: These types of accounts sometimes require working inside the organization - if you...

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Signet Jewelers to buy Zale for $690M

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http://www.youtube.com/watch?v=GmGRHkgLnOs Steve's breakdown: Zales is in Texas and they tend to use Texas ad agencies...

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Fly Jamaica Airways is agencyless

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Steve's breakdown: This new airline is spreading its wings and, as far as we can...

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BVI reviewing PR

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http://youtu.be/XJwzAgg4R3c Steve's breakdown: The reviewing process has already started so if you want to get...

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Island Outpost checks-in CMO

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Steve's breakdown: This account includes 5 properties on the island of Jamaica which market globally....

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Make your move when it hits the fan

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Steve's breakdown: When bad but not terrible things happen, new business doors open. Take the...

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CMO takes the plunge at Bacardi

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Steve's breakdown: Last November we told you: Bacardi ad review kicker: The CMO quits. And here we are...

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Trouble in Paradise? Accounts won one year ago this week

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Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where...

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Jamaica Rums have new Owner

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Steve's breakdown: Appleton is a big brand that should be much bigger in the United...

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Orient-Express Hotels’ new lease on life

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http://www.youtube.com/watch?v=VpnWQitM22o Steve's breakdown: Sometimes we watch a company go through some challegning times and you...

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US spirit companies get green light in Panama

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Steve's breakdown: This is good news for all liquor companies and will create new business...

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Anguilla Tourist Board seeks marketing firm

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Steve's breakdown: Expressions of Interest should be submitted to the Permanent Secretary, Ministry of Economic Development,...

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Costa Rica floats PR account review

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Steve's breakdown: Have 10 years tourism experience and be in a major market - then...

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Account Review Prediction: Dewar’s

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Steve's breakdown: In the past we've been the first in the Americas to report about...

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Grand Lucayan Bahamas Appoints New Chief Marketing Officer

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http://www.youtube.com/watch?v=MFeJujZUeps Steve's breakdown: Not a huge account but a great one to barter! The featured...

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Bermuda goes old school: puts media account in review via newspaper

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http://www.youtube.com/watch?v=vDxC-YMwlXA Steve's breakdown: They put the word out about this review via the Bermuda Sun...

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Jamaica Tourism in global ad review

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http://www.youtube.com/watch?v=aSBNrsYLLLw Steve.s breakdown: We're scooping the entire American press again with this post! Jamaica Tourist...

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Caribbean Tourism to re-launch regional marketing campaign

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Steve's breakdown: This relaunch is the perfect event to get your foot in the door...

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