Region: Caribbean

Caribbean Island Tourism RFP

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Caribbean: Global Ad Review

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Cayman Islands Attraction RFP

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Caribbean Relief RFP

Steve’s breakdown: Proposals are due to Virgin Island by 4:00 p.m. (ATZ) on Monday, April 2 Here’s the RFP: Virgin Island Marketing Comm & PRVirgin Island Marketing Comm & PR Good Luck! ST. THOMAS, VI: The Virgin Islands Housing Finance Authority is soliciting proposals from agencies that can provide public relations and marketing communications services […]

Great spot to start snooping around for a booze project

Steve’s breakdown: Bacardi has appointed Kathy Parker as chief marketing officer for its premium Patron tequila and Grey Goose vodka and we think, if you have special skills that others don’t, Kathy would be a great start to get in the Bacardi family. HAMILTON, Bermuda & MIAMI, FL: Parker arrives at the drinks brand following a spell at rivals […]

We All Saw This Category Catastrophe Coming

Steve’s breakdown: Princess Cruises has got a big problem with their Diamond Princess. It is now the most contaminated place on earth with COVIT-19. Folks, this is not going to end soon. Whether it’s this virus or the gastrointestinal illnesses Princess Cruises’ passengers got from being on their Caribbean Princess ship. This whole category has […]

Caribbean Tourist Board Reviews PR

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Sometimes the weather can create a lead

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2 “caribbean” destinations float RFPs

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Caribbean RFP

Steve’s breakdown: Interested agencies may submit questions to Discover Puerto Rico no later than Dec 19 via email, to [email protected] Proposals are due by Jan. 3. Here the RFP Hey ad agencies, look into these PR RFPs cause there’s nuggets of challenges you’d love to work on big-time. SAN JUAN, Puerto Rico’s destination marketing organization (DMO), Discover Puerto Rico […]

Will digital be next after Caribbean island finishes PR Review?

Steve’s breakdown: As far as we can see, Aruba has a new TV campaign, their social media is on the go and now we have this PR review going on. What we don’t see is if their digital marketing is being taken off properly. WEEHAWKEN, NJ: The Aruba Tourism Authority is reviewing its North American […]

Grey Goose review is imminent

Steve’s breakdown: With Bacardi buying Patron Spirits, we knew there would be some high level changes on the way. This concerns Grey Goose vodka and we think an agency review will be imminent. BERMUDA & DALLAS, TX: Bacardi Limited has appointed Lee Applebaum as chief marketing officer for Grey Goose vodka. He will be based in […]

Caribbean Island doing advertising in-house gets new CEO

Steve’s breakdown: And we think they’ll be making a change to a proper advertising agency. Considering what’s happened with other destinations in the area, this is a good time to grab market share! Phone: 297 582-2607 ORANJESTADL, ARUBA: The Aruba Hotel and Tourism Association has announced the appointment of its new CEO and president. AHATA has named […]

Six Spirit Brands to get Marketing Makeover

Steve’s breakdown: The brands include Angel’s Envy, St. Germain, Banks Rum, Santa Teresa, Fecundo Rum Collection, and Lebon. All of which are with Bacardi and now have a new President based in London. HAMILTON, Bermuda & LONDON, England: Bacardi announces industry veteran Maurice Doyle, 51, rejoins the largest privately held spirits company in the world as President […]

Big Booze get new CEO & CMO

Steve’s breakdown: The moves at Bacardi are John Burke, 51, becomes global chief marketing officer of Bacardi and president of Bacardi Global Brands Ltd and Mahesh Madhavan has taken over as CEO. John Burke will be based in Bermuda. His bio is at this link. CORAL GABLES, FL & PEMBROOK, Bermuda: Mahesh Madhavan has taken over from Michael […]

A Bit of a Shake-Up in the Rum Biz

Steve’s breakdown: Bacardi has shaken things up over at the family business. If you’re in the biz of booze you might want to look into the situation. HAMILTON, Bermuda: Bacardi Limited, the largest privately held spirits company in the world, announces 20-year Bacardi veteran Mahesh Madhavan takes over the chief executive leadership role effective immediately. As announced […]

Relaunching an Island

Steve’s breakdown: Remember Atlantis, Paradise Island? I don’t know why they have to relaunch but they’re bringing in a new CMO to do just that. BTW, as far as I can see, Zimmerman is no longer the AOR so jump! PARADISE ISLAND, Bahamas: Howard C. Karawan, President and Managing Director of Atlantis, Paradise Island, the leading […]

Cayman National Bank seek Social Media agency

Steve’s breakdown: Here’s one we couldn’t keep to ourselves. Could be a sticky! RFP responses are due May 1st and you can get the RFP by contacting me directly. GEORGE TOWN, Cayman Islands: Cayman National Bank has issued a request for proposal for qualifying firms that can assist the Cayman Islands-based banking institution in developing […]

PR RFP: St. Kitts Tourism Authority

Steve’s breakdown: Just in case you didn’t have anything to do this weekend, this will keep you busy. Of course, I’d check if you can postpone the Monday due date. Sorry about the late report – It just came out today. BASSETERRE, St. Kitts: St. Kitts Tourism Authority has issued an RFP for a Public […]

CCO news: One Out – One In at Bacardi

Steve’s breakdown: When does a press release just says an executive “decided to step down”? Maybe that’s a lazy release or he was pushed out. Either way, this spells change is-a-coming. Check it out PR firms. MIMAI, FL & HAMILTON, Bermuda: Bacardi has appointed KC Kavanagh its chief global communications officer. Kavanagh replaces Jim Gallagher, who has decided […]

Tropicana Entertainment bets on finding a new CMO

Steve’s breakdown: Tropicana Entertainment has 8 properties in the US and Aruba. Checkout the the job description below to craft your pitch to this client without a AOR or CMO. ATLANTIC CITY, NJ: The Chief Marketing Officer has overall responsibility for the design, implementation, communication, cost efficiency and administration of the corporate marketing philosophy, brand standards and […]

Havana Club rum is coming to America

Steve’s breakdown: There are many new business opportunities that have already and will continue to pop-up as the blockade on Cuba comes to an end. Here’s another one that you should keep an eye on. NEW YORK, NY & SAN JOSE DI LAS LAJAS, Cuba: The ruling means Cubaexport and French drinks giant Pernod Ricard […]

Passing Heineken a Red Stripe

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Hot off the street: Jamaica Tourism is in Review

Steve’s breakdown: This is from a personal source and I can confidently tell you RFPs are out and you should try to grab one!! Hopefully it’s not too late. My opinion is FCB Garfinkel will not keep the business! I have some additional details on what they are looking. Call if interested. Mr. Paul Pennicook is […]

Hispanic Market Lead: Sprint

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AirBnB just kicked every hotel’s ass

Steve’s breakdown: This past Sunday morning I was reading The New York Times newspaper. (Not having to look at a screen on the weekend is bliss) And there it was, the ad you partially see here. The copy that’s missing is “AirBnB now has 1000 Cuban homes waiting for you to visit”. So before you […]

Antigua & Barbuda Names New Tourism Marketing Team

Steve’s breakdown: Say hello to the new team. Their number is 268-468-4049 ST. JOHN’S, Antigua: Antigua and Barbuda has named a new marketing team for the country’s Tourism Authority. The country’s Minister of Tourism, Economic Development Investment and Energy, Asot Michael, has announced the appointment of Marie Walker and Jean-Marc Flambert as the country’s new […]

Matt Cooper has been appointed CMO at Caribbean Hotel & Tourism Association

Steve’s breakdown: Matt is very big on sponsorships and “media deals.” That’s no surprise considering it’s the Caribbean Hotel & Tourism Association. Anyway, what’s great about a client like this is that they’re associated with hundreds of potential clients! CORAL GABLES, FL: Cooper’s career has spanned 20 years in the Caribbean where he has successfully […]

New Global Marketing Chief @ Bacardi

Steve’s breakdown: Mr. Ivanov is coming in from Russia where he launched the “Bacardí Untameable Since 1862” campaign. HAMILTON, Bermuda: Bacardi Limited, the world’s largest privately held spirits company, today announces the immediate promotion of Dmitry “Dima” Ivanov, 38, to Chief Marketing Officer (CMO) of Bacardi and President of Bacardi Global Brands. In these roles, […]

New Business & the Opening of Cuba

Steve’s breakdown: Bottom Line? We believe there will be opportunities in the tourism and financial categories first. Watch the President’s speech here and make your own conclusions. EVERYWHERE USA & CUBA: The United States and Cuba will start talks on normalizing full diplomatic relations, marking the most significant shift in U.S. policy toward the communist […]

Ad Review: Cayman Islands

Steve’s breakdown: We pitched these folks while I was at M&C Saatchi. Tip: Have fun with it!! Deadline to complete the survey is Dec. 12. CAYMAN ISLAND: The tourism entity for the Cayman Islands is planning a review of its tourism PR and creative advertising accounts. The Cayman Islands Tourism Dept. of Tourism wants to […]

Newly-formed Barbados Tourism Marketing hires CEO

Steve’s breakdown: Splitting tourism duties between 2 organizations sounds like they’re practically begging to be pitched. Petra Roach is the director for the USA. BRIDGETOWN, Barbados: The newly-formed Barbados Tourism Marketing Inc has named William Griffith its new chief executive officer. The BTMI is one of two newly-created divisions of tourism, along with the Barbados Tourism […]

Baha Mar Casino & Resort Names Brunini President, Global Marketing

Steve’s breakdown: This is going to be the biggest casino in the Caribbean and they’re starting with a clean slate marketing-wise. Here’s their number: (242) 677-9000 NASSAU, The Bahamas: Baha Mar, the $3.5 billion integrated destination gaming resort, today announced that Joe Brunini has been named President of Global Marketing and Customer Development for the Baha Mar […]

Seaborne Airlines lands new Marketing Director

Steve’s breakdown: It’s a Caribbean airline. What more do you need to know to get motivated to pitch? Here’s their corporate number:  787-946-8741 SAN JUAN, Puerto Rico: Gary Foss, President and Chief Executive Officer of Seaborne Airlines, announced the appointment of airline industry veteran Hector “Tato” Montanez as the regional carrier’s new Director of Marketing and […]

New Marketing Director: Grand Bahama Island Tourism Board

Steve’s breakdown: These types of accounts sometimes require working inside the organization – if you know what I mean. If you don’t – just ask. Anyway – It’s a great “future opportunities” account because it consists of 12 exclusive hotels and 26 Allied Members representing the core product offerings of Grand Bahama Island. FREEPORT, GBI Bahamas: […]

Signet Jewelers to buy Zale for $690M

Steve’s breakdown: Zales is in Texas and they tend to use Texas ad agencies but that could change with this purchase. HAMILTON, Bermuda: Signet Jewelers, owners of Kay Jewelers and Jared, made an offer to buy Zale for $690 million Wednesday morning. The deal between the rival jewelry store companies sent both firms’ shares soaring. Signet Jewelers […]

Fly Jamaica Airways is agencyless

Steve’s breakdown: This new airline is spreading its wings and, as far as we can tell, does not have an ad agency helping them grow. Their number is 876-632-7300 KINGSTON, Jamaica: Fly Jamaica Airways has been cleared by the Guyana government to operate scheduled passenger service from Georgetown, Guyana to both New York (JFK) and Toronto (Pearson). The […]

BVI reviewing PR

Steve’s breakdown: The reviewing process has already started so if you want to get in there, move fast. TORTOLA, British Virgin Islands: The British Virgin Islands Tourist Board is reviewing submissions for PR representation in North America to promote the territory as a travel destination. The winning firm will be tasked with developing and executing […]

Island Outpost checks-in CMO

Steve’s breakdown: This account includes 5 properties on the island of Jamaica which market globally. Contact: Rachel Harrison – who’s in New York. ORACABESSA, Jamaica: Chris Blackwell’s Jamaica-based Island Outpost resort group has named Rachel Harrison its new Chief Marketing Officer, the company announced. Harrison will be responsible for creating and implementing the marketing strategy for all Island Outpost properties, […]

Make your move when it hits the fan

Steve’s breakdown: When bad but not terrible things happen, new business doors open. Take the Carnival Triumph debacle. The management is questioning the reports from passengers on the boat. Do you think the PR folks told them to do that? Not so much! Carnival aside, what a great reason to call every cruise/travel company you’ve ever […]

CMO takes the plunge at Bacardi

Steve’s breakdown: Last November we told you: Bacardi ad review kicker: The CMO quits. And here we are with the new guy. We didn’t except an Australian so maybe there will be more changes than excepted. HAMILTON, Bermuda: Bacardi Limited, the largest privately-held spirits company in the world, names Andy J. Gibson, 44, Chief Marketing Officer (CMO) of Bacardi and […]

Trouble in Paradise? Accounts won one year ago this week

Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart […]

Jamaica Rums have new Owner

Steve’s breakdown: Appleton is a big brand that should be much bigger in the United States. Maybe you can convince the new owners you’re the agency to do just that? KINGSTON Jamaica: Italian drinks giant Gruppo Campari has made a tender offer of $414.8m to buy 100% of the issued shares of Lascelles deMercado (LdM), […]

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