Region: Caribbean

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The Next Caribbean Ad Review?

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We sense an ad review in the Caribbean

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5 Caribbean Account Reviews

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Caribbean Island Marketing Review

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Caribbean Island Tourism RFP

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Caribbean: Global Ad Review

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New vodka gets blasted before it even launches

Steve’s breakdown: Fortune magazine called “Bacardi’s ‘by women, for women’ vodka is a pandemic-era branding blunder”. Ouch! Yeah, they already have creative for the brand but we don’t think that […]

Cayman Islands Attraction RFP

Steve’s breakdown: Cayman Turtle Center Wants Firm to Tell Its Story is the headline. The rest you need to know is below. Submission Deadline: Friday May 29th, 2020 12:00:00 PM […]

Caribbean Relief RFP

Steve’s breakdown: Proposals are due to Virgin Island by 4:00 p.m. (ATZ) on Monday, April 2 Here’s the RFP: Virgin Island Marketing Comm & PRVirgin Island Marketing Comm & PR […]

Great spot to start snooping around for a booze project

Steve’s breakdown: Bacardi has appointed Kathy Parker as chief marketing officer for its premium Patron tequila and Grey Goose vodka and we think, if you have special skills that others don’t, Kathy would be […]

We All Saw This Category Catastrophe Coming

Steve’s breakdown: Princess Cruises has got a big problem with their Diamond Princess. It is now the most contaminated place on earth with COVIT-19. Folks, this is not going to […]

Caribbean Tourist Board Reviews PR

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Sometimes the weather can create a lead

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2 “caribbean” destinations float RFPs

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Caribbean RFP

Steve’s breakdown: Interested agencies may submit questions to Discover Puerto Rico no later than Dec 19 via email, to [email protected] Proposals are due by Jan. 3. Here the RFP Hey ad agencies, look into […]

Grey Goose review is imminent

Steve’s breakdown: With Bacardi buying Patron Spirits, we knew there would be some high level changes on the way. This concerns Grey Goose vodka and we think an agency review will […]

Six Spirit Brands to get Marketing Makeover

Steve’s breakdown: The brands include Angel’s Envy, St. Germain, Banks Rum, Santa Teresa, Fecundo Rum Collection, and Lebon. All of which are with Bacardi and now have a new President based […]

Big Booze get new CEO & CMO

Steve’s breakdown: The moves at Bacardi are John Burke, 51, becomes global chief marketing officer of Bacardi and president of Bacardi Global Brands Ltd and Mahesh Madhavan has taken over as CEO. […]

A Bit of a Shake-Up in the Rum Biz

Steve’s breakdown: Bacardi has shaken things up over at the family business. If you’re in the biz of booze you might want to look into the situation. HAMILTON, Bermuda: Bacardi Limited, the […]

Relaunching an Island

Steve’s breakdown: Remember Atlantis, Paradise Island? I don’t know why they have to relaunch but they’re bringing in a new CMO to do just that. BTW, as far as I can […]

Cayman National Bank seek Social Media agency

Steve’s breakdown: Here’s one we couldn’t keep to ourselves. Could be a sticky! RFP responses are due May 1st and you can get the RFP by contacting me directly. GEORGE […]

PR RFP: St. Kitts Tourism Authority

Steve’s breakdown: Just in case you didn’t have anything to do this weekend, this will keep you busy. Of course, I’d check if you can postpone the Monday due date. […]

CCO news: One Out – One In at Bacardi

Steve’s breakdown: When does a press release just says an executive “decided to step down”? Maybe that’s a lazy release or he was pushed out. Either way, this spells change is-a-coming. […]

Tropicana Entertainment bets on finding a new CMO

Steve’s breakdown: Tropicana Entertainment has 8 properties in the US and Aruba. Checkout the the job description below to craft your pitch to this client without a AOR or CMO. ATLANTIC CITY, […]

Havana Club rum is coming to America

Steve’s breakdown: There are many new business opportunities that have already and will continue to pop-up as the blockade on Cuba comes to an end. Here’s another one that you […]

Passing Heineken a Red Stripe

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Hot off the street: Jamaica Tourism is in Review

Steve’s breakdown: This is from a personal source and I can confidently tell you RFPs are out and you should try to grab one!! Hopefully it’s not too late. My opinion […]

Hispanic Market Lead: Sprint

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AirBnB just kicked every hotel’s ass

Steve’s breakdown: This past Sunday morning I was reading The New York Times newspaper. (Not having to look at a screen on the weekend is bliss) And there it was, […]

Antigua & Barbuda Names New Tourism Marketing Team

Steve’s breakdown: Say hello to the new team. Their number is 268-468-4049 ST. JOHN’S, Antigua: Antigua and Barbuda has named a new marketing team for the country’s Tourism Authority. The […]

New Global Marketing Chief @ Bacardi

Steve’s breakdown: Mr. Ivanov is coming in from Russia where he launched the “Bacardí Untameable Since 1862” campaign. HAMILTON, Bermuda: Bacardi Limited, the world’s largest privately held spirits company, today […]

New Business & the Opening of Cuba

Steve’s breakdown: Bottom Line? We believe there will be opportunities in the tourism and financial categories first. Watch the President’s speech here and make your own conclusions. EVERYWHERE USA & […]

Ad Review: Cayman Islands

Steve’s breakdown: We pitched these folks while I was at M&C Saatchi. Tip: Have fun with it!! Deadline to complete the survey is Dec. 12. CAYMAN ISLAND: The tourism entity […]

Newly-formed Barbados Tourism Marketing hires CEO

Steve’s breakdown: Splitting tourism duties between 2 organizations sounds like they’re practically begging to be pitched. Petra Roach is the director for the USA. BRIDGETOWN, Barbados: The newly-formed Barbados Tourism Marketing […]

Seaborne Airlines lands new Marketing Director

Steve’s breakdown: It’s a Caribbean airline. What more do you need to know to get motivated to pitch? Here’s their corporate number:  787-946-8741 SAN JUAN, Puerto Rico: Gary Foss, President and […]

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