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Steve's breakdown: Bahamas Could Face Tourism Declines Due To Hurricane: is the headline but it shouldn't be true because most of the Bahamas is fine. They just have to get...
Steve's breakdown: Let's start the week with two PR agency review. The Cayman Islands is floating an RFP to promote its proposed George Town cruise berthing facility and enhanced cargo...
Steve's breakdown: Seem Bacardi is seeking a new CMO. Know someone great for the job and great for your agency? Patrón and Grey Goose are the brands that are now...
Steve's breakdown: Bitcoin rebranded and YIKES! Remember that deck that got Pepsi to change their logo? I think we're at that level here. A Snow Shoveling Level! So here's the...
Steve's breakdown: To get the RFP, contact Cheryl Carter at cherylc@visitbarbados.org. BRIDGETOWN, Barbados & NEW YORK, NY: Essence Communications has been the PR agency partner of BTM since April 2017. In...
UPDATE: AAR has told Ratti Report that "The review is almost over" but why did they post the review on LinkedIn yesterday . . . . Steve's breakdown: So the...
https://www.youtube.com/watch?v=exX6BazU2TI Steve's breakdown: Interested agencies may submit questions to Discover Puerto Rico no later than Dec 19 via email, to Jeniffer.rosa@discoverpuertorico.com. Proposals are due by Jan. 3. Here the RFP Hey ad agencies, look...
https://www.youtube.com/watch?v=wTTrjdFDRds Steve's breakdown: As far as we can see, Aruba has a new TV campaign, their social media is on the go and now we have this PR review going...
https://www.youtube.com/watch?v=UhLaj4FFNMY Steve's breakdown: With Bacardi buying Patron Spirits, we knew there would be some high level changes on the way. This concerns Grey Goose vodka and we think an agency review...
https://www.youtube.com/watch?v=dDIlXEiuk1c Steve's breakdown: It's time to poach the St. George's University account. Reason's: 1) Their line is "Think Beyond" 2) The agency they've had since 1994 was bought out by...
Steve's breakdown: And we think they'll be making a change to a proper advertising agency. Considering what's happened with other destinations in the area, this is a good time to...
Steve's breakdown: IASO is coming out with a box that offers growers the quickest harvest cycles & a processing machine that takes fresh weed and turns it into extracts. Well, that's...
Steve's breakdown: . . . there's a lot that they have to get through. This article will give you a much better idea what's going on in addition to offering...
Steve's breakdown: The brands include Angel's Envy, St. Germain, Banks Rum, Santa Teresa, Fecundo Rum Collection, and Lebon. All of which are with Bacardi and now have a new President based...
Steve's breakdown: The moves at Bacardi are John Burke, 51, becomes global chief marketing officer of Bacardi and president of Bacardi Global Brands Ltd and Mahesh Madhavan has taken over as CEO....
Steve's breakdown: Bacardi has shaken things up over at the family business. If you're in the biz of booze you might want to look into the situation. HAMILTON, Bermuda: Bacardi Limited, the...
Steve's breakdown: Bermuda is now touting the 90-minute plane trip as shorter than a drive to the Hamptons on the Long Island Expressway. Talk about desperate. But the good news is...
Steve's breakdown: Remember Atlantis, Paradise Island? I don't know why they have to relaunch but they're bringing in a new CMO to do just that. BTW, as far as I can...
Steve's breakdown: Here's one we couldn't keep to ourselves. Could be a sticky! RFP responses are due May 1st and you can get the RFP by contacting me directly. GEORGE...
Steve's breakdown: Just in case you didn't have anything to do this weekend, this will keep you busy. Of course, I'd check if you can postpone the Monday due date....
Steve's breakdown: When does a press release just says an executive "decided to step down"? Maybe that's a lazy release or he was pushed out. Either way, this spells change is-a-coming....
Steve's breakdown: Tropicana Entertainment has 8 properties in the US and Aruba. Checkout the the job description below to craft your pitch to this client without a AOR or CMO. ATLANTIC CITY,...
Steve's breakdown: Every now-and-then we like to remind y'all that accounts sometimes change hands after just a year long relationship. Here's a list of accounts that were awarded between March...
Steve's breakdown: There are many new business opportunities that have already and will continue to pop-up as the blockade on Cuba comes to an end. Here's another one that you...
Steve's breakdown: That's right, Red Stripe has been bought by Heineken and we suspect them to take a second look at advertising in the coming months. Clearly they need a...
Steve's breakdown: This is from a personal source and I can confidently tell you RFPs are out and you should try to grab one!! Hopefully it's not too late. My opinion...
Steve's breakdown: Sprint has hired Roger Solé to lead its new Hispanic business unit. His last position was CMO at a major wireless carrier in Brazil so expect him to...
Steve's breakdown: This past Sunday morning I was reading The New York Times newspaper. (Not having to look at a screen on the weekend is bliss) And there it was,...
Steve's breakdown: Say hello to the new team. Their number is 268-468-4049 ST. JOHN'S, Antigua: Antigua and Barbuda has named a new marketing team for the country’s Tourism Authority. The...
Steve's breakdown: Matt is very big on sponsorships and "media deals." That's no surprise considering it's the Caribbean Hotel & Tourism Association. Anyway, what's great about a client like this...
Steve's breakdown: Mr. Ivanov is coming in from Russia where he launched the "Bacardí Untameable Since 1862" campaign. HAMILTON, Bermuda: Bacardi Limited, the world’s largest privately held spirits company, today...
https://www.youtube.com/watch?v=pyw1iKif9Zs Steve's breakdown: Bottom Line? We believe there will be opportunities in the tourism and financial categories first. Watch the President's speech here and make your own conclusions. EVERYWHERE USA...
Steve's breakdown: We pitched these folks while I was at M&C Saatchi. Tip: Have fun with it!! Deadline to complete the survey is Dec. 12. CAYMAN ISLAND: The tourism entity...
Steve's breakdown: Splitting tourism duties between 2 organizations sounds like they're practically begging to be pitched. Petra Roach is the director for the USA. BRIDGETOWN, Barbados: The newly-formed Barbados Tourism Marketing...
Steve's breakdown: This is going to be the biggest casino in the Caribbean and they're starting with a clean slate marketing-wise. Here's their number: (242) 677-9000 NASSAU, The Bahamas: Baha Mar, the...
Steve's breakdown: It's a Caribbean airline. What more do you need to know to get motivated to pitch? Here's their corporate number: 787-946-8741 SAN JUAN, Puerto Rico: Gary Foss, President and...
Steve's breakdown: These types of accounts sometimes require working inside the organization - if you know what I mean. If you don't - just ask. Anyway - It's a great...
http://www.youtube.com/watch?v=GmGRHkgLnOs Steve's breakdown: Zales is in Texas and they tend to use Texas ad agencies but that could change with this purchase. HAMILTON, Bermuda: Signet Jewelers, owners of Kay Jewelers and Jared,...
Steve's breakdown: This new airline is spreading its wings and, as far as we can tell, does not have an ad agency helping them grow. Their number is 876-632-7300 KINGSTON, Jamaica: Fly...
http://youtu.be/XJwzAgg4R3c Steve's breakdown: The reviewing process has already started so if you want to get in there, move fast. TORTOLA, British Virgin Islands: The British Virgin Islands Tourist Board is...
Steve's breakdown: This account includes 5 properties on the island of Jamaica which market globally. Contact: Rachel Harrison - who's in New York. ORACABESSA, Jamaica: Chris Blackwell’s Jamaica-based Island Outpost resort group has named Rachel...
Steve's breakdown: When bad but not terrible things happen, new business doors open. Take the Carnival Triumph debacle. The management is questioning the reports from passengers on the boat. Do you...
Steve's breakdown: Last November we told you: Bacardi ad review kicker: The CMO quits. And here we are with the new guy. We didn't except an Australian so maybe there will be more changes...
http://www.youtube.com/watch?v=R3uuWT5FK6s Steve's breakdown: Copa Airlines, a small Panamanian air carrier with a North American base in Miami, has been increasing its fleet, adding destinations and hiring employees at a rapid clip....
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships...
Steve's breakdown: Appleton is a big brand that should be much bigger in the United States. Maybe you can convince the new owners you're the agency to do just that?...
http://www.youtube.com/watch?v=VpnWQitM22o Steve's breakdown: Sometimes we watch a company go through some challegning times and you wonder how they will ever get out of it. You just wish the company could...
Steve's breakdown: This is good news for all liquor companies and will create new business opportunities nationwide. EVERYWHERE, USA: Panama has removed 15% tariff on US distilled spirits, following the...
Steve's breakdown: Expressions of Interest should be submitted to the Permanent Secretary, Ministry of Economic Development, Investment, Commerce and Tourism (EDICT) at merwyn.rogers@gov.ai and copied to sandra.gumbs@gov.ai no later than 19th...
Steve's breakdown: Have 10 years tourism experience and be in a major market - then you can pitch. Burson-Marsteller is the incumbent on the Costa Rica account. View the RFP here. SAN JOSE,...
Steve's breakdown: In the past we've been the first in the Americas to report about the global ad review of Bacardi and Grey Goose. Now we are going to make...
http://www.youtube.com/watch?v=MFeJujZUeps Steve's breakdown: Not a huge account but a great one to barter! The featured video is a bit of a tour of the resort. FREEPORT, Grand Bahama Island: Grand...
http://www.youtube.com/watch?v=vDxC-YMwlXA Steve's breakdown: They put the word out about this review via the Bermuda Sun yesterday. I can't find it online but there is an email address: BermudaAdvFRP@bermudatourism.com HAMILTON HM...
http://www.youtube.com/watch?v=aSBNrsYLLLw Steve.s breakdown: We're scooping the entire American press again with this post! Jamaica Tourist Board has called a review of its global advertising arrangements as the country gears up...
Steve's breakdown: This relaunch is the perfect event to get your foot in the door of the Caribbean. Here's their number: 212-635-9530 NEW YORK, NY: The Caribbean Tourism Organization (CTO)...
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