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Steve’s breakdown: Proposals are due to Virgin Island by 4:00 p.m. (ATZ) on Monday, April 2 Here’s the RFP: Virgin Island Marketing Comm & PRVirgin Island Marketing Comm & PR Good Luck! ST. THOMAS, VI: The Virgin Islands Housing Finance Authority is soliciting proposals from agencies that can provide public relations and marketing communications services […]
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Steve’s breakdown: Bacardi has appointed Kathy Parker as chief marketing officer for its premium Patron tequila and Grey Goose vodka and we think, if you have special skills that others don’t, Kathy would be a great start to get in the Bacardi family. HAMILTON, Bermuda & MIAMI, FL: Parker arrives at the drinks brand following a spell at rivals […]
Steve’s breakdown: Princess Cruises has got a big problem with their Diamond Princess. It is now the most contaminated place on earth with COVIT-19. Folks, this is not going to end soon. Whether it’s this virus or the gastrointestinal illnesses Princess Cruises’ passengers got from being on their Caribbean Princess ship. This whole category has […]
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
Steve’s breakdown: Interested agencies may submit questions to Discover Puerto Rico no later than Dec 19 via email, to [email protected] Proposals are due by Jan. 3. Here the RFP Hey ad agencies, look into these PR RFPs cause there’s nuggets of challenges you’d love to work on big-time. SAN JUAN, Puerto Rico’s destination marketing organization (DMO), Discover Puerto Rico […]
Steve’s breakdown: As far as we can see, Aruba has a new TV campaign, their social media is on the go and now we have this PR review going on. What we don’t see is if their digital marketing is being taken off properly. WEEHAWKEN, NJ: The Aruba Tourism Authority is reviewing its North American […]
Steve’s breakdown: With Bacardi buying Patron Spirits, we knew there would be some high level changes on the way. This concerns Grey Goose vodka and we think an agency review will be imminent. BERMUDA & DALLAS, TX: Bacardi Limited has appointed Lee Applebaum as chief marketing officer for Grey Goose vodka. He will be based in […]
Steve’s breakdown: It’s time to poach the St. George’s University account. Reason’s: 1) Their line is “Think Beyond” 2) The agency they’ve had since 1994 was bought out by people who don’t have a clue what they are doing. Didit 3) It’s a luxury university for rich people whose kids can’t get into a “real” medical […]
Steve’s breakdown: And we think they’ll be making a change to a proper advertising agency. Considering what’s happened with other destinations in the area, this is a good time to grab market share! Phone: 297 582-2607 ORANJESTADL, ARUBA: The Aruba Hotel and Tourism Association has announced the appointment of its new CEO and president. AHATA has named […]
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Steve’s breakdown: The brands include Angel’s Envy, St. Germain, Banks Rum, Santa Teresa, Fecundo Rum Collection, and Lebon. All of which are with Bacardi and now have a new President based in London. HAMILTON, Bermuda & LONDON, England: Bacardi announces industry veteran Maurice Doyle, 51, rejoins the largest privately held spirits company in the world as President […]
Steve’s breakdown: The moves at Bacardi are John Burke, 51, becomes global chief marketing officer of Bacardi and president of Bacardi Global Brands Ltd and Mahesh Madhavan has taken over as CEO. John Burke will be based in Bermuda. His bio is at this link. CORAL GABLES, FL & PEMBROOK, Bermuda: Mahesh Madhavan has taken over from Michael […]
Steve’s breakdown: Bacardi has shaken things up over at the family business. If you’re in the biz of booze you might want to look into the situation. HAMILTON, Bermuda: Bacardi Limited, the largest privately held spirits company in the world, announces 20-year Bacardi veteran Mahesh Madhavan takes over the chief executive leadership role effective immediately. As announced […]
Steve’s breakdown: Bermuda is now touting the 90-minute plane trip as shorter than a drive to the Hamptons on the Long Island Expressway. Talk about desperate. But the good news is they opened a new hotel on the island, the first one in 45 years, and the powers that be are itching to get back the […]
Steve’s breakdown: Remember Atlantis, Paradise Island? I don’t know why they have to relaunch but they’re bringing in a new CMO to do just that. BTW, as far as I can see, Zimmerman is no longer the AOR so jump! PARADISE ISLAND, Bahamas: Howard C. Karawan, President and Managing Director of Atlantis, Paradise Island, the leading […]
Steve’s breakdown: Here’s one we couldn’t keep to ourselves. Could be a sticky! RFP responses are due May 1st and you can get the RFP by contacting me directly. GEORGE TOWN, Cayman Islands: Cayman National Bank has issued a request for proposal for qualifying firms that can assist the Cayman Islands-based banking institution in developing […]
Steve’s breakdown: Just in case you didn’t have anything to do this weekend, this will keep you busy. Of course, I’d check if you can postpone the Monday due date. Sorry about the late report – It just came out today. BASSETERRE, St. Kitts: St. Kitts Tourism Authority has issued an RFP for a Public […]
Steve’s breakdown: When does a press release just says an executive “decided to step down”? Maybe that’s a lazy release or he was pushed out. Either way, this spells change is-a-coming. Check it out PR firms. MIMAI, FL & HAMILTON, Bermuda: Bacardi has appointed KC Kavanagh its chief global communications officer. Kavanagh replaces Jim Gallagher, who has decided […]
Steve’s breakdown: Tropicana Entertainment has 8 properties in the US and Aruba. Checkout the the job description below to craft your pitch to this client without a AOR or CMO. ATLANTIC CITY, NJ: The Chief Marketing Officer has overall responsibility for the design, implementation, communication, cost efficiency and administration of the corporate marketing philosophy, brand standards and […]
Steve’s breakdown: Every now-and-then we like to remind y’all that accounts sometimes change hands after just a year long relationship. Here’s a list of accounts that were awarded between March 22nd & April 14th of last year. Sniff around, you might find a little trouble in paradise. Cayman Islands Department of Tourism: Coyne Public Relations […]
Steve’s breakdown: There are many new business opportunities that have already and will continue to pop-up as the blockade on Cuba comes to an end. Here’s another one that you should keep an eye on. NEW YORK, NY & SAN JOSE DI LAS LAJAS, Cuba: The ruling means Cubaexport and French drinks giant Pernod Ricard […]
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Steve’s breakdown: This is from a personal source and I can confidently tell you RFPs are out and you should try to grab one!! Hopefully it’s not too late. My opinion is FCB Garfinkel will not keep the business! I have some additional details on what they are looking. Call if interested. Mr. Paul Pennicook is […]
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Steve’s breakdown: This past Sunday morning I was reading The New York Times newspaper. (Not having to look at a screen on the weekend is bliss) And there it was, the ad you partially see here. The copy that’s missing is “AirBnB now has 1000 Cuban homes waiting for you to visit”. So before you […]
Steve’s breakdown: Say hello to the new team. Their number is 268-468-4049 ST. JOHN’S, Antigua: Antigua and Barbuda has named a new marketing team for the country’s Tourism Authority. The country’s Minister of Tourism, Economic Development Investment and Energy, Asot Michael, has announced the appointment of Marie Walker and Jean-Marc Flambert as the country’s new […]
Steve’s breakdown: Matt is very big on sponsorships and “media deals.” That’s no surprise considering it’s the Caribbean Hotel & Tourism Association. Anyway, what’s great about a client like this is that they’re associated with hundreds of potential clients! CORAL GABLES, FL: Cooper’s career has spanned 20 years in the Caribbean where he has successfully […]
Steve’s breakdown: Mr. Ivanov is coming in from Russia where he launched the “Bacardí Untameable Since 1862” campaign. HAMILTON, Bermuda: Bacardi Limited, the world’s largest privately held spirits company, today announces the immediate promotion of Dmitry “Dima” Ivanov, 38, to Chief Marketing Officer (CMO) of Bacardi and President of Bacardi Global Brands. In these roles, […]
Steve’s breakdown: Bottom Line? We believe there will be opportunities in the tourism and financial categories first. Watch the President’s speech here and make your own conclusions. EVERYWHERE USA & CUBA: The United States and Cuba will start talks on normalizing full diplomatic relations, marking the most significant shift in U.S. policy toward the communist […]
Steve’s breakdown: We pitched these folks while I was at M&C Saatchi. Tip: Have fun with it!! Deadline to complete the survey is Dec. 12. CAYMAN ISLAND: The tourism entity for the Cayman Islands is planning a review of its tourism PR and creative advertising accounts. The Cayman Islands Tourism Dept. of Tourism wants to […]
Steve’s breakdown: Splitting tourism duties between 2 organizations sounds like they’re practically begging to be pitched. Petra Roach is the director for the USA. BRIDGETOWN, Barbados: The newly-formed Barbados Tourism Marketing Inc has named William Griffith its new chief executive officer. The BTMI is one of two newly-created divisions of tourism, along with the Barbados Tourism […]
Steve’s breakdown: This is going to be the biggest casino in the Caribbean and they’re starting with a clean slate marketing-wise. Here’s their number: (242) 677-9000 NASSAU, The Bahamas: Baha Mar, the $3.5 billion integrated destination gaming resort, today announced that Joe Brunini has been named President of Global Marketing and Customer Development for the Baha Mar […]
Steve’s breakdown: It’s a Caribbean airline. What more do you need to know to get motivated to pitch? Here’s their corporate number: 787-946-8741 SAN JUAN, Puerto Rico: Gary Foss, President and Chief Executive Officer of Seaborne Airlines, announced the appointment of airline industry veteran Hector “Tato” Montanez as the regional carrier’s new Director of Marketing and […]
Steve’s breakdown: These types of accounts sometimes require working inside the organization – if you know what I mean. If you don’t – just ask. Anyway – It’s a great “future opportunities” account because it consists of 12 exclusive hotels and 26 Allied Members representing the core product offerings of Grand Bahama Island. FREEPORT, GBI Bahamas: […]
Steve’s breakdown: Zales is in Texas and they tend to use Texas ad agencies but that could change with this purchase. HAMILTON, Bermuda: Signet Jewelers, owners of Kay Jewelers and Jared, made an offer to buy Zale for $690 million Wednesday morning. The deal between the rival jewelry store companies sent both firms’ shares soaring. Signet Jewelers […]
Steve’s breakdown: This new airline is spreading its wings and, as far as we can tell, does not have an ad agency helping them grow. Their number is 876-632-7300 KINGSTON, Jamaica: Fly Jamaica Airways has been cleared by the Guyana government to operate scheduled passenger service from Georgetown, Guyana to both New York (JFK) and Toronto (Pearson). The […]
Steve’s breakdown: The reviewing process has already started so if you want to get in there, move fast. TORTOLA, British Virgin Islands: The British Virgin Islands Tourist Board is reviewing submissions for PR representation in North America to promote the territory as a travel destination. The winning firm will be tasked with developing and executing […]
Steve’s breakdown: This account includes 5 properties on the island of Jamaica which market globally. Contact: Rachel Harrison – who’s in New York. ORACABESSA, Jamaica: Chris Blackwell’s Jamaica-based Island Outpost resort group has named Rachel Harrison its new Chief Marketing Officer, the company announced. Harrison will be responsible for creating and implementing the marketing strategy for all Island Outpost properties, […]
Steve’s breakdown: When bad but not terrible things happen, new business doors open. Take the Carnival Triumph debacle. The management is questioning the reports from passengers on the boat. Do you think the PR folks told them to do that? Not so much! Carnival aside, what a great reason to call every cruise/travel company you’ve ever […]
Steve’s breakdown: Last November we told you: Bacardi ad review kicker: The CMO quits. And here we are with the new guy. We didn’t except an Australian so maybe there will be more changes than excepted. HAMILTON, Bermuda: Bacardi Limited, the largest privately-held spirits company in the world, names Andy J. Gibson, 44, Chief Marketing Officer (CMO) of Bacardi and […]
Steve’s breakdown: Copa Airlines, a small Panamanian air carrier with a North American base in Miami, has been increasing its fleet, adding destinations and hiring employees at a rapid clip. The featured video is for the Latin America market and we suspect they are going to have to get serious about the USA advertising with all […]
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships will break within a year if they are meant to break. EVERYWHERE USA: So here are the accounts won one year ago this week. The chart […]
Steve’s breakdown: Appleton is a big brand that should be much bigger in the United States. Maybe you can convince the new owners you’re the agency to do just that? KINGSTON Jamaica: Italian drinks giant Gruppo Campari has made a tender offer of $414.8m to buy 100% of the issued shares of Lascelles deMercado (LdM), […]
Steve’s breakdown: Sometimes we watch a company go through some challegning times and you wonder how they will ever get out of it. You just wish the company could get a new lease on life. Well, that’s just what happened with Orient-Express. Now with no takeover from Tata and with a new CEO, we suspect […]
Steve’s breakdown: This is good news for all liquor companies and will create new business opportunities nationwide. EVERYWHERE, USA: Panama has removed 15% tariff on US distilled spirits, following the new US-Panama trade promotion agreement that came into effect on 31 October 2012. According to the Distilled Spirits Council of the US (DISCUS), a national […]
Steve’s breakdown: Expressions of Interest should be submitted to the Permanent Secretary, Ministry of Economic Development, Investment, Commerce and Tourism (EDICT) at [email protected] and copied to [email protected] no later than 19th October, 2012 THE VALLEY, Anguilla: The Anguilla Tourist Board is pleased to invite Expressions of Interest from destination marketing companies to provide high quality representative services as […]
Steve’s breakdown: Have 10 years tourism experience and be in a major market – then you can pitch. Burson-Marsteller is the incumbent on the Costa Rica account. View the RFP here. SAN JOSE, Costa Rica: The Costa Rica Tourism Board is looking to hire a PR firm to attract visitors from the U.S. and Canada. The two-year contract […]
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Steve’s breakdown: Not a huge account but a great one to barter! The featured video is a bit of a tour of the resort. FREEPORT, Grand Bahama Island: Grand Lucayan, Bahamas has appointed Thomas M. Anderson as Chief Marketing Officer. Anderson brings more than 30 years of travel/tourism experience to the resort. Since 2008, he […]
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