Caribbean RFP

https://www.youtube.com/watch?v=exX6BazU2TI Steve's breakdown: Interested agencies may submit questions to Discover Puerto Rico no later than Dec 19 via email, to Jeniffer.rosa@discoverpuertorico.com. Proposals are...

Grey Goose review is imminent

https://www.youtube.com/watch?v=UhLaj4FFNMY Steve's breakdown: With Bacardi buying Patron Spirits, we knew there would be some high level changes on the way. This...

Big Booze get new CEO & CMO

Steve's breakdown: The moves at Bacardi are John Burke, 51, becomes global chief marketing officer of Bacardi and president of Bacardi...

Relaunching an Island

Steve's breakdown: Remember Atlantis, Paradise Island? I don't know why they have to relaunch but they're bringing in a new CMO...

Passing Heineken a Red Stripe

Steve's breakdown: That's right, Red Stripe has been bought by Heineken and we suspect them to take a second look...

Hispanic Market Lead: Sprint

Steve's breakdown: Sprint has hired Roger Solé to lead its new Hispanic business unit. His last position was CMO at...

New Global Marketing Chief @ Bacardi

Steve's breakdown: Mr. Ivanov is coming in from Russia where he launched the "Bacardí Untameable Since 1862" campaign. HAMILTON, Bermuda:...

New Business & the Opening of Cuba

https://www.youtube.com/watch?v=pyw1iKif9Zs Steve's breakdown: Bottom Line? We believe there will be opportunities in the tourism and financial categories first. Watch the...

Ad Review: Cayman Islands

Steve's breakdown: We pitched these folks while I was at M&C Saatchi. Tip: Have fun with it!! Deadline to complete...

Signet Jewelers to buy Zale for $690M

http://www.youtube.com/watch?v=GmGRHkgLnOs Steve's breakdown: Zales is in Texas and they tend to use Texas ad agencies but that could change with...

BVI reviewing PR

http://youtu.be/XJwzAgg4R3c Steve's breakdown: The reviewing process has already started so if you want to get in there, move fast. TORTOLA,...

Island Outpost checks-in CMO

Steve's breakdown: This account includes 5 properties on the island of Jamaica which market globally. Contact: Rachel Harrison - who's in New York....

Make your move when it hits the fan

Steve's breakdown: When bad but not terrible things happen, new business doors open. Take the Carnival Triumph debacle. The management is...

CMO takes the plunge at Bacardi

Steve's breakdown: Last November we told you: Bacardi ad review kicker: The CMO quits. And here we are with the new guy. We...

Jamaica Rums have new Owner

Steve's breakdown: Appleton is a big brand that should be much bigger in the United States. Maybe you can convince...

Orient-Express Hotels’ new lease on life

http://www.youtube.com/watch?v=VpnWQitM22o Steve's breakdown: Sometimes we watch a company go through some challegning times and you wonder how they will ever...

Anguilla Tourist Board seeks marketing firm

Steve's breakdown: Expressions of Interest should be submitted to the Permanent Secretary, Ministry of Economic Development, Investment, Commerce and Tourism (EDICT)...

Costa Rica floats PR account review

Steve's breakdown: Have 10 years tourism experience and be in a major market - then you can pitch. Burson-Marsteller is the incumbent...

Jamaica Tourism in global ad review

http://www.youtube.com/watch?v=aSBNrsYLLLw Steve.s breakdown: We're scooping the entire American press again with this post! Jamaica Tourist Board has called a review...

Type and press Enter to search