Sometimes the weather can create a lead

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Steve's breakdown: Bahamas Could Face Tourism Declines Due To Hurricane: is the headline but it shouldn't be true because most of the Bahamas is fine. They just have to get...

2 “caribbean” destinations float RFPs

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Steve's breakdown: Let's start the week with two PR agency review. The Cayman Islands is floating an RFP to promote its proposed George Town cruise berthing facility and enhanced cargo...

Barbados Tourism launched UK PR Agency Review

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Steve's breakdown: To get the RFP, contact Cheryl Carter at cherylc@visitbarbados.org. BRIDGETOWN, Barbados & NEW YORK, NY: Essence Communications has been the PR agency partner of BTM since April 2017. In...

Caribbean RFP

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https://www.youtube.com/watch?v=exX6BazU2TI Steve's breakdown: Interested agencies may submit questions to Discover Puerto Rico no later than Dec 19 via email, to Jeniffer.rosa@discoverpuertorico.com. Proposals are due by Jan. 3. Here the RFP Hey ad agencies, look...

Grey Goose review is imminent

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https://www.youtube.com/watch?v=UhLaj4FFNMY Steve's breakdown: With Bacardi buying Patron Spirits, we knew there would be some high level changes on the way. This concerns Grey Goose vodka and we think an agency review...

Two Amazing Weed Products hanker for Marketing

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Steve's breakdown: IASO is coming out with a box that offers growers the quickest harvest cycles & a processing machine that takes fresh weed and turns it into extracts. Well, that's...

Six Spirit Brands to get Marketing Makeover

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Steve's breakdown: The brands include Angel's Envy, St. Germain, Banks Rum, Santa Teresa, Fecundo Rum Collection, and Lebon. All of which are with Bacardi and now have a new President based...

Big Booze get new CEO & CMO

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Steve's breakdown: The moves at Bacardi are John Burke, 51, becomes global chief marketing officer of Bacardi and president of Bacardi Global Brands Ltd and Mahesh Madhavan has taken over as CEO....

A Bit of a Shake-Up in the Rum Biz

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Steve's breakdown: Bacardi has shaken things up over at the family business. If you're in the biz of booze you might want to look into the situation. HAMILTON, Bermuda: Bacardi Limited, the...

Relaunching an Island

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Steve's breakdown: Remember Atlantis, Paradise Island? I don't know why they have to relaunch but they're bringing in a new CMO to do just that. BTW, as far as I can...

Cayman National Bank seek Social Media agency

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Steve's breakdown: Here's one we couldn't keep to ourselves. Could be a sticky! RFP responses are due May 1st and you can get the RFP by contacting me directly. GEORGE...

PR RFP: St. Kitts Tourism Authority

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Steve's breakdown: Just in case you didn't have anything to do this weekend, this will keep you busy. Of course, I'd check if you can postpone the Monday due date....

CCO news: One Out – One In at Bacardi

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Steve's breakdown: When does a press release just says an executive "decided to step down"? Maybe that's a lazy release or he was pushed out. Either way, this spells change is-a-coming....

Tropicana Entertainment bets on finding a new CMO

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Steve's breakdown: Tropicana Entertainment has 8 properties in the US and Aruba. Checkout the the job description below to craft your pitch to this client without a AOR or CMO. ATLANTIC CITY,...

Havana Club rum is coming to America

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Steve's breakdown: There are many new business opportunities that have already and will continue to pop-up as the blockade on Cuba comes to an end. Here's another one that you...

Passing Heineken a Red Stripe

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Steve's breakdown: That's right, Red Stripe has been bought by Heineken and we suspect them to take a second look at advertising in the coming months. Clearly they need a...

Hispanic Market Lead: Sprint

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Steve's breakdown: Sprint has hired Roger Solé to lead its new Hispanic business unit. His last position was CMO at a major wireless carrier in Brazil so expect him to...

AirBnB just kicked every hotel’s ass

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Steve's breakdown: This past Sunday morning I was reading The New York Times newspaper. (Not having to look at a screen on the weekend is bliss) And there it was,...

Antigua & Barbuda Names New Tourism Marketing Team

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Steve's breakdown: Say hello to the new team. Their number is 268-468-4049 ST. JOHN'S, Antigua: Antigua and Barbuda has named a new marketing team for the country’s Tourism Authority. The...

New Global Marketing Chief @ Bacardi

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Steve's breakdown: Mr. Ivanov is coming in from Russia where he launched the "Bacardí Untameable Since 1862" campaign. HAMILTON, Bermuda: Bacardi Limited, the world’s largest privately held spirits company, today...

New Business & the Opening of Cuba

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https://www.youtube.com/watch?v=pyw1iKif9Zs Steve's breakdown: Bottom Line? We believe there will be opportunities in the tourism and financial categories first. Watch the President's speech here and make your own conclusions. EVERYWHERE USA...

Ad Review: Cayman Islands

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Steve's breakdown: We pitched these folks while I was at M&C Saatchi. Tip: Have fun with it!! Deadline to complete the survey is Dec. 12. CAYMAN ISLAND: The tourism entity...

Newly-formed Barbados Tourism Marketing hires CEO

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Steve's breakdown: Splitting tourism duties between 2 organizations sounds like they're practically begging to be pitched. Petra Roach is the director for the USA. BRIDGETOWN, Barbados: The newly-formed Barbados Tourism Marketing...

Seaborne Airlines lands new Marketing Director

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Steve's breakdown: It's a Caribbean airline. What more do you need to know to get motivated to pitch? Here's their corporate number:  787-946-8741 SAN JUAN, Puerto Rico: Gary Foss, President and...

Signet Jewelers to buy Zale for $690M

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http://www.youtube.com/watch?v=GmGRHkgLnOs Steve's breakdown: Zales is in Texas and they tend to use Texas ad agencies but that could change with this purchase. HAMILTON, Bermuda: Signet Jewelers, owners of Kay Jewelers and Jared,...

Fly Jamaica Airways is agencyless

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Steve's breakdown: This new airline is spreading its wings and, as far as we can tell, does not have an ad agency helping them grow. Their number is 876-632-7300 KINGSTON, Jamaica: Fly...

BVI reviewing PR

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http://youtu.be/XJwzAgg4R3c Steve's breakdown: The reviewing process has already started so if you want to get in there, move fast. TORTOLA, British Virgin Islands: The British Virgin Islands Tourist Board is...

Island Outpost checks-in CMO

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Steve's breakdown: This account includes 5 properties on the island of Jamaica which market globally. Contact: Rachel Harrison - who's in New York. ORACABESSA, Jamaica: Chris Blackwell’s Jamaica-based Island Outpost resort group has named Rachel...

Make your move when it hits the fan

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Steve's breakdown: When bad but not terrible things happen, new business doors open. Take the Carnival Triumph debacle. The management is questioning the reports from passengers on the boat. Do you...

CMO takes the plunge at Bacardi

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Steve's breakdown: Last November we told you: Bacardi ad review kicker: The CMO quits. And here we are with the new guy. We didn't except an Australian so maybe there will be more changes...

Jamaica Rums have new Owner

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Steve's breakdown: Appleton is a big brand that should be much bigger in the United States. Maybe you can convince the new owners you're the agency to do just that?...

Orient-Express Hotels’ new lease on life

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http://www.youtube.com/watch?v=VpnWQitM22o Steve's breakdown: Sometimes we watch a company go through some challegning times and you wonder how they will ever get out of it. You just wish the company could...

US spirit companies get green light in Panama

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Steve's breakdown: This is good news for all liquor companies and will create new business opportunities nationwide. EVERYWHERE, USA: Panama has removed 15% tariff on US distilled spirits, following the...

Anguilla Tourist Board seeks marketing firm

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Steve's breakdown: Expressions of Interest should be submitted to the Permanent Secretary, Ministry of Economic Development, Investment, Commerce and Tourism (EDICT) at merwyn.rogers@gov.ai and copied to sandra.gumbs@gov.ai no later than 19th...

Costa Rica floats PR account review

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Steve's breakdown: Have 10 years tourism experience and be in a major market - then you can pitch. Burson-Marsteller is the incumbent on the Costa Rica account. View the RFP here. SAN JOSE,...

Account Review Prediction: Dewar’s

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Steve's breakdown: In the past we've been the first in the Americas to report about the global ad review of Bacardi and Grey Goose. Now we are going to make...

Jamaica Tourism in global ad review

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http://www.youtube.com/watch?v=aSBNrsYLLLw Steve.s breakdown: We're scooping the entire American press again with this post! Jamaica Tourist Board has called a review of its global advertising arrangements as the country gears up...

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