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Steve’s breakdown: Not for nothin’ but is this campaign working? They might be getting people visiting just because no one could for so long but this campaign? P.U! (or how it’s actually spelled: Peugh!!) “Jamaica: Heartbeat of the World”? Really? Please, someone get down there and fix this thing! Here are 3 contacts: Donnie Dawson, […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
Steve’s breakdown: Puerto Rico is the island and the pre-pid date is Today! Proposals are due September 8th. The RFP is published on www.cdbg-dr.pr.gov, in the section “Procurement and NOFAS”. SAN JUAN, Puerto Rico: The Housing Department and Discover Puerto Rico (DPR), the island’s destination marketing organization, announced Thursday the issuance of a request for proposal […]
Steve’s breakdown: Fortune magazine called “Bacardi’s ‘by women, for women’ vodka is a pandemic-era branding blunder”. Ouch! Yeah, they already have creative for the brand but we don’t think that matters now because women are pissed. DO OVER! HAMILTON, Bermuda: The low-ABV Plume and Petal ‘vodka’ range is due to launch in the US on […]
Steve’s breakdown: Cayman Turtle Center Wants Firm to Tell Its Story is the headline. The rest you need to know is below. Submission Deadline: Friday May 29th, 2020 12:00:00 PM local time Cayman-Turtle-Centre-RFP The Cayman Turtle Conservation and Education Center has released an RFP for a “Telling Our Story” marketing communications campaign. The Center is […]
Steve’s breakdown: Proposals are due to Virgin Island by 4:00 p.m. (ATZ) on Monday, April 2 Here’s the RFP: Virgin Island Marketing Comm & PRVirgin Island Marketing Comm & PR Good Luck! ST. THOMAS, VI: The Virgin Islands Housing Finance Authority is soliciting proposals from agencies that can provide public relations and marketing communications services […]
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Steve’s breakdown: Bacardi has appointed Kathy Parker as chief marketing officer for its premium Patron tequila and Grey Goose vodka and we think, if you have special skills that others don’t, Kathy would be a great start to get in the Bacardi family. HAMILTON, Bermuda & MIAMI, FL: Parker arrives at the drinks brand following a spell at rivals […]
Steve’s breakdown: Princess Cruises has got a big problem with their Diamond Princess. It is now the most contaminated place on earth with COVIT-19. Folks, this is not going to end soon. Whether it’s this virus or the gastrointestinal illnesses Princess Cruises’ passengers got from being on their Caribbean Princess ship. This whole category has […]
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To access this new business opportunity, please login or become a member. To learn more about Ratti Report's new business leads & services, click here.
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Steve’s breakdown: Interested agencies may submit questions to Discover Puerto Rico no later than Dec 19 via email, to [email protected] Proposals are due by Jan. 3. Here the RFP Hey ad agencies, look into these PR RFPs cause there’s nuggets of challenges you’d love to work on big-time. SAN JUAN, Puerto Rico’s destination marketing organization (DMO), Discover Puerto Rico […]
Steve’s breakdown: As far as we can see, Aruba has a new TV campaign, their social media is on the go and now we have this PR review going on. What we don’t see is if their digital marketing is being taken off properly. WEEHAWKEN, NJ: The Aruba Tourism Authority is reviewing its North American […]
Steve’s breakdown: With Bacardi buying Patron Spirits, we knew there would be some high level changes on the way. This concerns Grey Goose vodka and we think an agency review will be imminent. BERMUDA & DALLAS, TX: Bacardi Limited has appointed Lee Applebaum as chief marketing officer for Grey Goose vodka. He will be based in […]
Steve’s breakdown: It’s time to poach the St. George’s University account. Reason’s: 1) Their line is “Think Beyond” 2) The agency they’ve had since 1994 was bought out by people who don’t have a clue what they are doing. Didit 3) It’s a luxury university for rich people whose kids can’t get into a “real” medical […]
Steve’s breakdown: And we think they’ll be making a change to a proper advertising agency. Considering what’s happened with other destinations in the area, this is a good time to grab market share! Phone: 297 582-2607 ORANJESTADL, ARUBA: The Aruba Hotel and Tourism Association has announced the appointment of its new CEO and president. AHATA has named […]
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Steve’s breakdown: The brands include Angel’s Envy, St. Germain, Banks Rum, Santa Teresa, Fecundo Rum Collection, and Lebon. All of which are with Bacardi and now have a new President based in London. HAMILTON, Bermuda & LONDON, England: Bacardi announces industry veteran Maurice Doyle, 51, rejoins the largest privately held spirits company in the world as President […]
Steve’s breakdown: The moves at Bacardi are John Burke, 51, becomes global chief marketing officer of Bacardi and president of Bacardi Global Brands Ltd and Mahesh Madhavan has taken over as CEO. John Burke will be based in Bermuda. His bio is at this link. CORAL GABLES, FL & PEMBROOK, Bermuda: Mahesh Madhavan has taken over from Michael […]
Steve’s breakdown: Bacardi has shaken things up over at the family business. If you’re in the biz of booze you might want to look into the situation. HAMILTON, Bermuda: Bacardi Limited, the largest privately held spirits company in the world, announces 20-year Bacardi veteran Mahesh Madhavan takes over the chief executive leadership role effective immediately. As announced […]
Steve’s breakdown: Bermuda is now touting the 90-minute plane trip as shorter than a drive to the Hamptons on the Long Island Expressway. Talk about desperate. But the good news is they opened a new hotel on the island, the first one in 45 years, and the powers that be are itching to get back the […]
Steve’s breakdown: Remember Atlantis, Paradise Island? I don’t know why they have to relaunch but they’re bringing in a new CMO to do just that. BTW, as far as I can see, Zimmerman is no longer the AOR so jump! PARADISE ISLAND, Bahamas: Howard C. Karawan, President and Managing Director of Atlantis, Paradise Island, the leading […]
Steve’s breakdown: Here’s one we couldn’t keep to ourselves. Could be a sticky! RFP responses are due May 1st and you can get the RFP by contacting me directly. GEORGE TOWN, Cayman Islands: Cayman National Bank has issued a request for proposal for qualifying firms that can assist the Cayman Islands-based banking institution in developing […]
Steve’s breakdown: Just in case you didn’t have anything to do this weekend, this will keep you busy. Of course, I’d check if you can postpone the Monday due date. Sorry about the late report – It just came out today. BASSETERRE, St. Kitts: St. Kitts Tourism Authority has issued an RFP for a Public […]
Steve’s breakdown: When does a press release just says an executive “decided to step down”? Maybe that’s a lazy release or he was pushed out. Either way, this spells change is-a-coming. Check it out PR firms. MIMAI, FL & HAMILTON, Bermuda: Bacardi has appointed KC Kavanagh its chief global communications officer. Kavanagh replaces Jim Gallagher, who has decided […]
Steve’s breakdown: Tropicana Entertainment has 8 properties in the US and Aruba. Checkout the the job description below to craft your pitch to this client without a AOR or CMO. ATLANTIC CITY, NJ: The Chief Marketing Officer has overall responsibility for the design, implementation, communication, cost efficiency and administration of the corporate marketing philosophy, brand standards and […]
Steve’s breakdown: Every now-and-then we like to remind y’all that accounts sometimes change hands after just a year long relationship. Here’s a list of accounts that were awarded between March 22nd & April 14th of last year. Sniff around, you might find a little trouble in paradise. Cayman Islands Department of Tourism: Coyne Public Relations […]
Steve’s breakdown: There are many new business opportunities that have already and will continue to pop-up as the blockade on Cuba comes to an end. Here’s another one that you should keep an eye on. NEW YORK, NY & SAN JOSE DI LAS LAJAS, Cuba: The ruling means Cubaexport and French drinks giant Pernod Ricard […]
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Steve’s breakdown: This is from a personal source and I can confidently tell you RFPs are out and you should try to grab one!! Hopefully it’s not too late. My opinion is FCB Garfinkel will not keep the business! I have some additional details on what they are looking. Call if interested. Mr. Paul Pennicook is […]
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Steve’s breakdown: This past Sunday morning I was reading The New York Times newspaper. (Not having to look at a screen on the weekend is bliss) And there it was, the ad you partially see here. The copy that’s missing is “AirBnB now has 1000 Cuban homes waiting for you to visit”. So before you […]
Steve’s breakdown: Say hello to the new team. Their number is 268-468-4049 ST. JOHN’S, Antigua: Antigua and Barbuda has named a new marketing team for the country’s Tourism Authority. The country’s Minister of Tourism, Economic Development Investment and Energy, Asot Michael, has announced the appointment of Marie Walker and Jean-Marc Flambert as the country’s new […]
Steve’s breakdown: Matt is very big on sponsorships and “media deals.” That’s no surprise considering it’s the Caribbean Hotel & Tourism Association. Anyway, what’s great about a client like this is that they’re associated with hundreds of potential clients! CORAL GABLES, FL: Cooper’s career has spanned 20 years in the Caribbean where he has successfully […]
Steve’s breakdown: Mr. Ivanov is coming in from Russia where he launched the “Bacardí Untameable Since 1862” campaign. HAMILTON, Bermuda: Bacardi Limited, the world’s largest privately held spirits company, today announces the immediate promotion of Dmitry “Dima” Ivanov, 38, to Chief Marketing Officer (CMO) of Bacardi and President of Bacardi Global Brands. In these roles, […]
Steve’s breakdown: Bottom Line? We believe there will be opportunities in the tourism and financial categories first. Watch the President’s speech here and make your own conclusions. EVERYWHERE USA & CUBA: The United States and Cuba will start talks on normalizing full diplomatic relations, marking the most significant shift in U.S. policy toward the communist […]
Steve’s breakdown: We pitched these folks while I was at M&C Saatchi. Tip: Have fun with it!! Deadline to complete the survey is Dec. 12. CAYMAN ISLAND: The tourism entity for the Cayman Islands is planning a review of its tourism PR and creative advertising accounts. The Cayman Islands Tourism Dept. of Tourism wants to […]
Steve’s breakdown: Splitting tourism duties between 2 organizations sounds like they’re practically begging to be pitched. Petra Roach is the director for the USA. BRIDGETOWN, Barbados: The newly-formed Barbados Tourism Marketing Inc has named William Griffith its new chief executive officer. The BTMI is one of two newly-created divisions of tourism, along with the Barbados Tourism […]
Steve’s breakdown: This is going to be the biggest casino in the Caribbean and they’re starting with a clean slate marketing-wise. Here’s their number: (242) 677-9000 NASSAU, The Bahamas: Baha Mar, the $3.5 billion integrated destination gaming resort, today announced that Joe Brunini has been named President of Global Marketing and Customer Development for the Baha Mar […]
Steve’s breakdown: It’s a Caribbean airline. What more do you need to know to get motivated to pitch? Here’s their corporate number: 787-946-8741 SAN JUAN, Puerto Rico: Gary Foss, President and Chief Executive Officer of Seaborne Airlines, announced the appointment of airline industry veteran Hector “Tato” Montanez as the regional carrier’s new Director of Marketing and […]
Steve’s breakdown: These types of accounts sometimes require working inside the organization – if you know what I mean. If you don’t – just ask. Anyway – It’s a great “future opportunities” account because it consists of 12 exclusive hotels and 26 Allied Members representing the core product offerings of Grand Bahama Island. FREEPORT, GBI Bahamas: […]
Steve’s breakdown: Zales is in Texas and they tend to use Texas ad agencies but that could change with this purchase. HAMILTON, Bermuda: Signet Jewelers, owners of Kay Jewelers and Jared, made an offer to buy Zale for $690 million Wednesday morning. The deal between the rival jewelry store companies sent both firms’ shares soaring. Signet Jewelers […]
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