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This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
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Steve’s breakdown: The brands include Angel’s Envy, St. Germain, Banks Rum, Santa Teresa, Fecundo Rum Collection, and Lebon. All of which are with Bacardi and now have a new President based...
Steve’s breakdown: The moves at Bacardi are John Burke, 51, becomes global chief marketing officer of Bacardi and president of Bacardi Global Brands Ltd and Mahesh Madhavan has taken over as CEO....
Steve’s breakdown: Bacardi has shaken things up over at the family business. If you’re in the biz of booze you might want to look into the situation. HAMILTON, Bermuda: Bacardi Limited, the...
Steve’s breakdown: Bermuda is now touting the 90-minute plane trip as shorter than a drive to the Hamptons on the Long Island Expressway. Talk about desperate. But the good news is...
Steve’s breakdown: Remember Atlantis, Paradise Island? I don’t know why they have to relaunch but they’re bringing in a new CMO to do just that. BTW, as far as I can...
Steve’s breakdown: Here’s one we couldn’t keep to ourselves. Could be a sticky! RFP responses are due May 1st and you can get the RFP by contacting me directly. GEORGE...
Steve’s breakdown: Just in case you didn’t have anything to do this weekend, this will keep you busy. Of course, I’d check if you can postpone the Monday due date....
Steve’s breakdown: When does a press release just says an executive “decided to step down”? Maybe that’s a lazy release or he was pushed out. Either way, this spells change is-a-coming....
Steve’s breakdown: Tropicana Entertainment has 8 properties in the US and Aruba. Checkout the the job description below to craft your pitch to this client without a AOR or CMO. ATLANTIC CITY,...
Steve’s breakdown: Every now-and-then we like to remind y’all that accounts sometimes change hands after just a year long relationship. Here’s a list of accounts that were awarded between March...
Steve’s breakdown: There are many new business opportunities that have already and will continue to pop-up as the blockade on Cuba comes to an end. Here’s another one that you...
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Steve’s breakdown: This is from a personal source and I can confidently tell you RFPs are out and you should try to grab one!! Hopefully it’s not too late. My opinion...
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Steve’s breakdown: This past Sunday morning I was reading The New York Times newspaper. (Not having to look at a screen on the weekend is bliss) And there it was,...
Steve’s breakdown: Say hello to the new team. Their number is 268-468-4049 ST. JOHN’S, Antigua: Antigua and Barbuda has named a new marketing team for the country’s Tourism Authority. The...
Steve’s breakdown: Matt is very big on sponsorships and “media deals.” That’s no surprise considering it’s the Caribbean Hotel & Tourism Association. Anyway, what’s great about a client like this...
Steve’s breakdown: Mr. Ivanov is coming in from Russia where he launched the “Bacardí Untameable Since 1862” campaign. HAMILTON, Bermuda: Bacardi Limited, the world’s largest privately held spirits company, today...
Steve’s breakdown: Bottom Line? We believe there will be opportunities in the tourism and financial categories first. Watch the President’s speech here and make your own conclusions. EVERYWHERE USA &...
Steve’s breakdown: We pitched these folks while I was at M&C Saatchi. Tip: Have fun with it!! Deadline to complete the survey is Dec. 12. CAYMAN ISLAND: The tourism entity...
Steve’s breakdown: Splitting tourism duties between 2 organizations sounds like they’re practically begging to be pitched. Petra Roach is the director for the USA. BRIDGETOWN, Barbados: The newly-formed Barbados Tourism Marketing...
Steve’s breakdown: This is going to be the biggest casino in the Caribbean and they’re starting with a clean slate marketing-wise. Here’s their number: (242) 677-9000 NASSAU, The Bahamas: Baha Mar, the...
Steve’s breakdown: It’s a Caribbean airline. What more do you need to know to get motivated to pitch? Here’s their corporate number: 787-946-8741 SAN JUAN, Puerto Rico: Gary Foss, President and...
Steve’s breakdown: These types of accounts sometimes require working inside the organization – if you know what I mean. If you don’t – just ask. Anyway – It’s a great...
Steve’s breakdown: Zales is in Texas and they tend to use Texas ad agencies but that could change with this purchase. HAMILTON, Bermuda: Signet Jewelers, owners of Kay Jewelers and Jared, made...
Steve’s breakdown: This new airline is spreading its wings and, as far as we can tell, does not have an ad agency helping them grow. Their number is 876-632-7300 KINGSTON, Jamaica: Fly...
Steve’s breakdown: The reviewing process has already started so if you want to get in there, move fast. TORTOLA, British Virgin Islands: The British Virgin Islands Tourist Board is reviewing...
Steve’s breakdown: This account includes 5 properties on the island of Jamaica which market globally. Contact: Rachel Harrison – who’s in New York. ORACABESSA, Jamaica: Chris Blackwell’s Jamaica-based Island Outpost resort group has named Rachel...
Steve’s breakdown: When bad but not terrible things happen, new business doors open. Take the Carnival Triumph debacle. The management is questioning the reports from passengers on the boat. Do you...
Steve’s breakdown: Last November we told you: Bacardi ad review kicker: The CMO quits. And here we are with the new guy. We didn’t except an Australian so maybe there will be more changes...
Steve’s breakdown: Copa Airlines, a small Panamanian air carrier with a North American base in Miami, has been increasing its fleet, adding destinations and hiring employees at a rapid clip. The...
Steve’s breakdown: It’s Wednesday and that means our weekly instalment of Trouble in Paradise where we list the accounts won this week last year. The idea being most agency-client relationships...
Steve’s breakdown: Appleton is a big brand that should be much bigger in the United States. Maybe you can convince the new owners you’re the agency to do just that?...
Steve’s breakdown: Sometimes we watch a company go through some challegning times and you wonder how they will ever get out of it. You just wish the company could get...
Steve’s breakdown: This is good news for all liquor companies and will create new business opportunities nationwide. EVERYWHERE, USA: Panama has removed 15% tariff on US distilled spirits, following the...
Steve’s breakdown: Expressions of Interest should be submitted to the Permanent Secretary, Ministry of Economic Development, Investment, Commerce and Tourism (EDICT) at merwyn.rogers@gov.ai and copied to sandra.gumbs@gov.ai no later than 19th...
Steve’s breakdown: Have 10 years tourism experience and be in a major market – then you can pitch. Burson-Marsteller is the incumbent on the Costa Rica account. View the RFP here. SAN JOSE,...
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Steve’s breakdown: Not a huge account but a great one to barter! The featured video is a bit of a tour of the resort. FREEPORT, Grand Bahama Island: Grand Lucayan,...
Steve’s breakdown: They put the word out about this review via the Bermuda Sun yesterday. I can’t find it online but there is an email address: BermudaAdvFRP@bermudatourism.com HAMILTON HM 11,...
Steve.s breakdown: We’re scooping the entire American press again with this post! Jamaica Tourist Board has called a review of its global advertising arrangements as the country gears up to...
Steve’s breakdown: This relaunch is the perfect event to get your foot in the door of the Caribbean. Here’s their number: 212-635-9530 NEW YORK, NY: The Caribbean Tourism Organization (CTO)...