Big Booze get new CEO & CMO

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership:...

A Bit of a Shake-Up in the Rum Biz

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership:...

Relaunching an Island

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership:...

Cayman National Bank seek Social Media agency

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership:...

PR RFP: St. Kitts Tourism Authority

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership:...

CCO news: One Out – One In at Bacardi

Steve’s breakdown: When does a press release just says an executive “decided to step down”? Maybe that’s a lazy release or he was pushed out. Either way, this spells change is-a-coming....

Tropicana Entertainment bets on finding a new CMO

Steve’s breakdown: Tropicana Entertainment has 8 properties in the US and Aruba. Checkout the the job description below to craft your pitch to this client without a AOR or CMO. ATLANTIC CITY,...

Havana Club rum is coming to America

Steve’s breakdown: There are many new business opportunities that have already and will continue to pop-up as the blockade on Cuba comes to an end. Here’s another one that you...

Passing Heineken a Red Stripe

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership:...

Hispanic Market Lead: Sprint

Steve’s breakdown: Sprint has hired Roger Solé to lead its new Hispanic business unit. His last position was CMO at a major wireless carrier in Brazil so expect him to...

AirBnB just kicked every hotel’s ass

Steve’s breakdown: This past Sunday morning I was reading The New York Times newspaper. (Not having to look at a screen on the weekend is bliss) And there it was,...

Antigua & Barbuda Names New Tourism Marketing Team

Steve’s breakdown: Say hello to the new team. Their number is 268-468-4049 ST. JOHN’S, Antigua: Antigua and Barbuda has named a new marketing team for the country’s Tourism Authority. The...

New Global Marketing Chief @ Bacardi

Steve’s breakdown: Mr. Ivanov is coming in from Russia where he launched the “Bacardí Untameable Since 1862” campaign. HAMILTON, Bermuda: Bacardi Limited, the world’s largest privately held spirits company, today...

New Business & the Opening of Cuba

Steve’s breakdown: Bottom Line? We believe there will be opportunities in the tourism and financial categories first. Watch the President’s speech here and make your own conclusions. EVERYWHERE USA &...

Ad Review: Cayman Islands

Steve’s breakdown: We pitched these folks while I was at M&C Saatchi. Tip: Have fun with it!! Deadline to complete the survey is Dec. 12. CAYMAN ISLAND: The tourism entity...

Newly-formed Barbados Tourism Marketing hires CEO

Steve’s breakdown: Splitting tourism duties between 2 organizations sounds like they’re practically begging to be pitched. Petra Roach is the director for the USA. BRIDGETOWN, Barbados: The newly-formed Barbados Tourism Marketing...

Seaborne Airlines lands new Marketing Director

Steve’s breakdown: It’s a Caribbean airline. What more do you need to know to get motivated to pitch? Here’s their corporate number:  787-946-8741 SAN JUAN, Puerto Rico: Gary Foss, President and...

Signet Jewelers to buy Zale for $690M

Steve’s breakdown: Zales is in Texas and they tend to use Texas ad agencies but that could change with this purchase. HAMILTON, Bermuda: Signet Jewelers, owners of Kay Jewelers and Jared, made...

Fly Jamaica Airways is agencyless

Steve’s breakdown: This new airline is spreading its wings and, as far as we can tell, does not have an ad agency helping them grow. Their number is 876-632-7300 KINGSTON, Jamaica: Fly...

BVI reviewing PR

Steve’s breakdown: The reviewing process has already started so if you want to get in there, move fast. TORTOLA, British Virgin Islands: The British Virgin Islands Tourist Board is reviewing...

Island Outpost checks-in CMO

Steve’s breakdown: This account includes 5 properties on the island of Jamaica which market globally. Contact: Rachel Harrison – who’s in New York. ORACABESSA, Jamaica: Chris Blackwell’s Jamaica-based Island Outpost resort group has named Rachel...

Make your move when it hits the fan

Steve’s breakdown: When bad but not terrible things happen, new business doors open. Take the Carnival Triumph debacle. The management is questioning the reports from passengers on the boat. Do you...

CMO takes the plunge at Bacardi

Steve’s breakdown: Last November we told you: Bacardi ad review kicker: The CMO quits. And here we are with the new guy. We didn’t except an Australian so maybe there will be more changes...

Jamaica Rums have new Owner

Steve’s breakdown: Appleton is a big brand that should be much bigger in the United States. Maybe you can convince the new owners you’re the agency to do just that?...

Orient-Express Hotels’ new lease on life

Steve’s breakdown: Sometimes we watch a company go through some challegning times and you wonder how they will ever get out of it. You just wish the company could get...

US spirit companies get green light in Panama

Steve’s breakdown: This is good news for all liquor companies and will create new business opportunities nationwide. EVERYWHERE, USA: Panama has removed 15% tariff on US distilled spirits, following the...

Anguilla Tourist Board seeks marketing firm

Steve’s breakdown: Expressions of Interest should be submitted to the Permanent Secretary, Ministry of Economic Development, Investment, Commerce and Tourism (EDICT) at merwyn.rogers@gov.ai and copied to sandra.gumbs@gov.ai no later than 19th...

Costa Rica floats PR account review

Steve’s breakdown: Have 10 years tourism experience and be in a major market – then you can pitch. Burson-Marsteller is the incumbent on the Costa Rica account. View the RFP here. SAN JOSE,...

Account Review Prediction: Dewar’s

Steve’s breakdown: In the past we’ve been the first in the Americas to report about the global ad review of Bacardi and Grey Goose. Now we are going to make...

Jamaica Tourism in global ad review

Steve.s breakdown: We’re scooping the entire American press again with this post! Jamaica Tourist Board has called a review of its global advertising arrangements as the country gears up to...

Type and press Enter to search