Region: Caribbean

Caribbean Island Posts Travel RFP

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What’s wrong with this picture?

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The Next Caribbean Ad Review?

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We sense an ad review in the Caribbean

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5 Caribbean Account Reviews

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Caribbean Island Marketing Review

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Caribbean Island Tourism RFP

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Caribbean: Global Ad Review

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New vodka gets blasted before it even launches

Steve’s breakdown: Fortune magazine called “Bacardi’s ‘by women, for women’ vodka is a pandemic-era branding blunder”. Ouch! Yeah, they already have creative for the brand but we don’t think that […]

Cayman Islands Attraction RFP

Steve’s breakdown: Cayman Turtle Center Wants Firm to Tell Its Story is the headline. The rest you need to know is below. Submission Deadline: Friday May 29th, 2020 12:00:00 PM […]

Caribbean Relief RFP

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Great spot to start snooping around for a booze project

Steve’s breakdown: Bacardi has appointed Kathy Parker as chief marketing officer for its premium Patron tequila and Grey Goose vodka and we think, if you have special skills that others don’t, Kathy would be […]

Caribbean Tourist Board Reviews PR

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Sometimes the weather can create a lead

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2 “caribbean” destinations float RFPs

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Caribbean RFP

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Grey Goose review is imminent

Steve’s breakdown: With Bacardi buying Patron Spirits, we knew there would be some high level changes on the way. This concerns Grey Goose vodka and we think an agency review will […]

Six Spirit Brands to get Marketing Makeover

Steve’s breakdown: The brands include Angel’s Envy, St. Germain, Banks Rum, Santa Teresa, Fecundo Rum Collection, and Lebon. All of which are with Bacardi and now have a new President based […]

Big Booze get new CEO & CMO

Steve’s breakdown: The moves at Bacardi are John Burke, 51, becomes global chief marketing officer of Bacardi and president of Bacardi Global Brands Ltd and Mahesh Madhavan has taken over as CEO. […]

A Bit of a Shake-Up in the Rum Biz

Steve’s breakdown: Bacardi has shaken things up over at the family business. If you’re in the biz of booze you might want to look into the situation. HAMILTON, Bermuda: Bacardi Limited, the […]

Relaunching an Island

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Cayman National Bank seek Social Media agency

Steve’s breakdown: Here’s one we couldn’t keep to ourselves. Could be a sticky! RFP responses are due May 1st and you can get the RFP by contacting me directly. GEORGE […]

PR RFP: St. Kitts Tourism Authority

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CCO news: One Out – One In at Bacardi

Steve’s breakdown: When does a press release just says an executive “decided to step down”? Maybe that’s a lazy release or he was pushed out. Either way, this spells change is-a-coming. […]

Havana Club rum is coming to America

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Passing Heineken a Red Stripe

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Hot off the street: Jamaica Tourism is in Review

Steve’s breakdown: This is from a personal source and I can confidently tell you RFPs are out and you should try to grab one!! Hopefully it’s not too late. My opinion […]

Hispanic Market Lead: Sprint

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AirBnB just kicked every hotel’s ass

Steve’s breakdown: This past Sunday morning I was reading The New York Times newspaper. (Not having to look at a screen on the weekend is bliss) And there it was, […]

Antigua & Barbuda Names New Tourism Marketing Team

Steve’s breakdown: Say hello to the new team. Their number is 268-468-4049 ST. JOHN’S, Antigua: Antigua and Barbuda has named a new marketing team for the country’s Tourism Authority. The […]

New Global Marketing Chief @ Bacardi

Steve’s breakdown: Mr. Ivanov is coming in from Russia where he launched the “Bacardí Untameable Since 1862” campaign. HAMILTON, Bermuda: Bacardi Limited, the world’s largest privately held spirits company, today […]

New Business & the Opening of Cuba

Steve’s breakdown: Bottom Line? We believe there will be opportunities in the tourism and financial categories first. Watch the President’s speech here and make your own conclusions. EVERYWHERE USA & […]

Ad Review: Cayman Islands

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Newly-formed Barbados Tourism Marketing hires CEO

Steve’s breakdown: Splitting tourism duties between 2 organizations sounds like they’re practically begging to be pitched. Petra Roach is the director for the USA. BRIDGETOWN, Barbados: The newly-formed Barbados Tourism Marketing […]

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