#NeverForget Rule was broken, the culprit could be a lead

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Steve's breakdown: Ledo Pizza is the company and here is the leadership: Jamie Beall (President, COO), Aaron Weedy (VP - Finance), Will Robinson (VP - Marketing), Mike Conway (VP - Operations) ANNAPOLIS, MD: The...

How vague can an RFP get? Check out Delaware

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Steve's breakdown: This RFP hurts my brain so if you're interested in the account, you're on your own. WTF State of Delaware_rfp Here a bit of the gobbledygook in the...

Hotel Chain CMO Bails

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Steve's breakdown: Marriott Marketing Chief Karin Timpone is stepping down at year’s end and we think it might be an opportunity for agencies to help fill in the blanks she's...

Will pulling this ad = pulling the agency?

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Steve's breakdown: "Dior Pulls 'Sauvage' Campaign After Facing Appropriation Backlash" is the headline and we wonder if and another agency should look them up. You can still see the ad...

3 RFPs due on September 4th

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Steve's breakdown: Since it's the slow time of year, why not dig your teeth into an RFP. Here's Three: Appalachian State University Arkansas State University-Jonesboro Orange County Transportation Authority I...

Launching another hard seltzer but this one has cash

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Steve's breakdown: AB InBev is introducing Natural Light Seltzer later this month in a bid to attract college-age fans of Natural Light, according to The Wall Street Journal. NEW YORK, NY: The new...

Another great reason to pitch Ferrero

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Steve's breakdown: The Baby Ruth candy bar turn 100 in 2021 and Ferrero just bought the brand so you know they are going to get crazy. PARSIPPANY, NJ: About Baby...

Joshua Kushner Client Review

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Steve's breakdown: Feeling like a Trump client? Well here ya go. The client, Oscar Health, is in the information-gathering stage and the RFP has not been issued so give Joshua...

Some of your favorite NYC restaurants seeks a CMO

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Steve's breakdown: The restaurants we're talking about include: (sorry, didn't have time to uncapitalize these) BAY ROOM, BLUE SMOKE, CEDRIC'S AT THE SHED, CAFES AT MOMA, CAFFE MARCHIO, DAILY PROVISIONS,...

Bunch of snacks will need new agencies!

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Steve's breakdown: Here are the brands that will be changing hands and probably ad agencies: Keebler, Mother's, Famous Amos, Murray's, Little Brownie Bakers and Stretch Island. Clearly Keebler is where...

New York City issues RFP for Radio Campaign

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Steve's breakdown: Don't get a lot of radio projects so if that's your thing, Jump On It! Proposals are due August 7th. RADIO-ADVERTISING-RFP BTW: I took that photo from our...

Love Luxury Manhattan Fashion?

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Steve's breakdown: "Valérie Hermann Exiting Ralph Lauren" is the headline and everything she built is now up in the air. You have 'til September 30th to figure it out. NEW...

Not for profit lead you wanted since you were a kid

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Steve's breakdown: Sesame street has a new CMO and NEW YORK, NY: Samantha Maltin has been named Chief Marketing Officer at Sesame Workshop, the nonprofit media and educational organization behind the...

Retailer in brand review

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Steve's breakdown: The lead story at Bed Bath & Beyond is they're "reviewing their brand portfolio". If that's not enough to get you on this client, I can't help ya....

New technology CMO could make you a starter

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Steve's breakdown: Kinda threw ya with the football pic but we gotta keep the non-members guessing. NEW YORK, NY: The National Basketball Association named longtime technology marketing executive Kate Jhaveri...

Shutting the lights on or off: Both leads!

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Steve's breakdown: AT&T to roll out a new, super-charged streaming service with HBO shows, ‘Friends’ and more called HBO Max. On the other hand, Netflix is going to have to...

Selling wine like beer = new agency

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Steve's breakdown: If they want to make Fat Jewish's Babe Wine the Bud Light of wine, as Josh Ostrovsky​ told Bloomberg, they are going to have to hire an agency. No...

White Knight Needed

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Steve's breakdown: Barnes & Noble has a new owner who's All In with retail book selling. They've put millions into the idea globally and this is the time to jump...

Account review forecasted for bev co

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Steve's breakdown: Judging how this brand's new creative looks, we'd say the new CMO will be making some changes. No really - look! NEW YORK, NY: S’well, creator of the...

Four Casino Lead

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Steve's breakdown: This is a great time to introduce the agency to Rivers Casinos because they just bought SugarHouse Casino. They'll be rebranding the casino to match with their properties Rivers...

University multi-channel marketing RFP

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Steve's breakdown: Proposals are due July 5th and you can see the RFP here: Albany ALBANY, NY: The University at Albany is seeking A Multi-channel marketing campaign that must include...

Pet lead alert!

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Steve's breakdown: The brand is RestoraPet and they're looking for a CMO. The Co-Founders are Brian Larsen and Kenny Kramm. Job post is below. GAITHERSBURG, MD: Reporting directly to the...

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