Workers’ Compensation Giant Seeks CMO: Know a Candidate?

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Steve's breakdown: We ask because if you do, you're in like Flynn - but in...

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Not for profit lead you wanted since you were a kid

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Steve's breakdown: Sesame street has a new CMO and NEW YORK, NY: Samantha Maltin has been...

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Retailer in brand review

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Steve's breakdown: The lead story at Bed Bath & Beyond is they're "reviewing their brand...

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New technology CMO could make you a starter

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Steve's breakdown: Kinda threw ya with the football pic but we gotta keep the non-members...

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Shutting the lights on or off: Both leads!

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Steve's breakdown: AT&T to roll out a new, super-charged streaming service with HBO shows, ‘Friends’...

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Selling wine like beer = new agency

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Steve's breakdown: If they want to make Fat Jewish's Babe Wine the Bud Light of...

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Another one of our forecasted ad reviews comes to light: Twizzlers

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Steve's breakdown: As we said last year, the "You can't be serious" Twizzlers campaign had...

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Massive turnaround plan will create multiple opportunities

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Steve's breakdown: As I have mentioned before, Coty is a client that I've won assignments...

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9 figure client begins advertising overhaul: Agencies on notice

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Steve's breakdown: There is so much to unpack with the GlaxoSmithKline/Pfizer merger, you're just going...

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As we predicted: Org with big budgets goes into review

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Steve's breakdown: Of course we wouldn't recommend pitching the NRA. So far we know Interpublic...

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White Knight Needed

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Steve's breakdown: Barnes & Noble has a new owner who's All In with retail book...

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Account review forecasted for bev co

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Steve's breakdown: Judging how this brand's new creative looks, we'd say the new CMO will...

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Dozens of consumer brands have new marketing leadership

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Steve's breakdown: The Consumer organization will be taking on the tasks of the exiting CMO...

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Luxury brand to get worldly media entrepreneurialized real soon

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Steve's breakdown: "Sotheby’s auction house is being taken private by group controlled by art collector...

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Four Casino Lead

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Steve's breakdown: This is a great time to introduce the agency to Rivers Casinos because...

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University multi-channel marketing RFP

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Steve's breakdown: Proposals are due July 5th and you can see the RFP here: Albany...

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Pet lead alert!

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Steve's breakdown: The brand is RestoraPet and they're looking for a CMO. The Co-Founders are...

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Hidden in yesterday’s posts was a very sexy lead

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Steve's breakdown: Yesterday we reported on BMW North America's new CMO. The deep-cut lead in...

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Will the German keep the American’s ad agency?

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Steve's breakdown: BMW North America just brought in a home grown CMO from Munich and...

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Retailer’s account sure to be reviewed by new owner

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Steve's breakdown: Barnes & Noble has a new owner and big changes are on the...

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Now’s the time to get into law & we have the targets

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Steve's breakdown: Boies Schiller Flexner, Lowenstein Sandler, McGlinchey Stafford are the law firms who just...

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Clean slate for retailer should include new ad agency

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Steve's breakdown: Charlotte Russe was a 500 store retailer that it went down to zero...

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Famous city to issue brand identity RFP

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Steve's breakdown: All inquiries or questions should be directed to purchasing agent Jessica Baraket, 610/437-7624...

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4 Consumer businesses with new CMOs you might want to take a look at

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Steve's breakdown: When it rains it pours. Take a double look at Anthony's! Sun Basket...

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Are you ready to take on the NRA?

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Steve's breakdown: Personally, I'd pitch the business just for the publicity then scuttle the thing....

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A boatload of brands seek CMO: Come to their rescue

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Steve's breakdown: Here's an ex-account win of mine seeking a CMO. Like Harpoon, I'd never...

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Global Auto in Review

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Steve's breakdown: Not sure who the ultimate contaxt is but you might want to try...

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Pharma under the gun = possible client under the radar

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Steve's breakdown: Bad marketing might cost Johnson & Johnson millions so perhaps there's an opportunity...

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BtoB New CMO Report

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Steve's breakdown: Every once in a while we like to report on the new CMO...

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Iconic Book has new Marketing Owner

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Steve's breakdown: Authentic Brands Group is now the "client" for Sports Illustrated. It's a bit...

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A Very Rare Tequila RFP

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Steve's breakdown: You don't see RFPs handed out for a tequila brand but here ya...

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At least 5 of their brands are on your Fashion wish list

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Steve's breakdown: Can you say Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, Bass, ARROW, Speedo...

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$16 million cosmetic company is finally ready for your pitch

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Steve's breakdown: Back in March we told y'all that there were just too many changes...

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One more reason to call this 50 brand company

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Steve's breakdown: Clabber Girl is the new purchase for B&G and it's just one more...

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Turning around food company is likely to include an ad review

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Steve's breakdown: Kevin McGahren is now the President of Hain Celestial North America, just a few...

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Guess who’s starting to Rent Clothes w/ no agency?

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Steve's breakdown: The new business, called Nuuly, will be run as a separate entity by...

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Fragrance company that never saw an idea it didn’t like gets new CMO

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Steve's breakdown: Coty has been a client of mine three times. That's because they love...

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Time to sip around Pernod Ricard

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Steve's breakdown: The new work coming out of The Glenlivet team has not been seen...

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It hasn’t been 2 weeks & Philip Morris already screwed up

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Steve's breakdown: As we said less than 2 weeks ago, the FDA gave the go...

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Department of Transportation Issues Marketing RFP

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Steve's breakdown: The NYC DoT RFP is due May 22, 2019, 2:00 PM to dmaco@dot.nyc.gov The...

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Launching brick-and-mortar is an entirely new business AKA potential client

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Steve's breakdown: A digitally native retailer owned by Walmart is expanding in brick-and-mortar but we...

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Brewed Alcohol Tea: Really?

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Steve's breakdown: If you think it's a good idea, then maybe you should check out...

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Club Monaco & what makes us think a review could be next

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Steve's breakdown: Club Monaco has got some things going on that is putting off the...

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One more reason we’re forecasting multiple brand reviews

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Steve's breakdown: We know this is oldish news but had to remind y'all we forecasted...

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Financial news network has new owner with pockets

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Steve's breakdown: A lot of folks don't know about Cheddar's financial reporting so there's got...

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8 retailers get C-suite shakeup: Advertising?

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Steve's breakdown: The old guard is out at Ascena Retail Group and the plan is to...

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Ever want a sports account?

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Steve's breakdown: Here's your chance to introduce your agency and make the impression that can...

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Are frozen foods the next meal kit and why don’t they have an agency?

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Steve's breakdown: These guys launched yesterday so give them a hearty "congratulations" with you first...

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Say “Cheese” to this news outlet with new owner

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Steve's breakdown: You might's well get into the streaming content business with this client because...

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Tennessee Whiskey you need to represent!

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Steve's breakdown: Constellation Brands buys majority stake in Nelson’s Green Brier Distillery and we smell...

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Deutsche Bank, Southwest & Anti-Gun Groups

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Steve's breakdown: I believe the line is "when life gives you lemons, make lemonade". Sometimes headlines...

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Two health care providers get new CMOs

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Steve's breakdown: The thing about healthcare provider accounts is you can have as many as...

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FDA just opened the floodgates if you’re so inclined

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Steve's breakdown: Here's a smokeless cigarette product very similar to RJ Reynolds' Eclipse. A brand Mezzina/Brown worked on...

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Look who’s going after AirBnB

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Steve's breakdown: Marriott is poised to be the first major hotel company to create a...

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Look who’s making a comeback: Pitch Expected

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Steve's breakdown: Tru Kids Brands will bring back Toys ‘R’ Us for the holidays with...

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