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Steve's breakdown: I you ever wanted to get in the Kardashians biz, here's your chance. Coty has just bought Kylie Cosmetics and Kylie Skin and they have big plans for...
Steve's breakdown: Zagat is back and in book form. The plan is to see how the public reacts and then turn on the advertising machine but who's the agency doing...
Steve's breakdown: Proposals are due Dec. 12 and the contract runs for three years with two one-year renewal options. Here the RFP link: City-of-Chesapeake-Virginia-RFP CHESAPEAKE, VA: The Chesapeake Economic Development...
Steve's breakdown: Of course we're talking about Smokey the Bear and a lot of people are thinking in our present wildfire era, his advice is outdated, incomplete and ignores climate...
Steve's breakdown: 38 Lord & Taylor stores are now owned by Le Tote and there are going to be some big changes going on at the stores, in addition to...
Steve's breakdown: TGI's advertising has been in a slump for years so this would be a great time to dust off the brand and really go for it. NEW YORK,...
Steve's breakdown: We think there are a lot of clients like David's Bridal you all should be going after because they need some magic. David just got some cash so...
Steve's breakdown: The buried lead in this story is: It’s unclear which agencies will get a piece of the larger marketing pie. In the past, Under Armour has worked with...
Steve's breakdown: Dressbarn is going to slowly disappear this year but come back as an online store. Ascena Retail Group Inc. is the new owner so where to start. The...
Steve's breakdown: Authentic Brands had bought Barneys and no one's sure what's next but there's no way nothing's going to happen so keep your eyes peeled. BTW: Other brands they...
Steve's breakdown: Questions can be directed to procurement director Patrick Johnson, Patrick.johnson@montgomerycollege.edu, by 3:00 p.m. (EST) Nov. 4. YIKES! Here's the RFP: Montgomery-College-RFP GERMANTOWN, MD: Maryland’s Montgomery College is requesting bids...
The Friends of Governors Island from Merritt Birnbaum on Vimeo. Steve's breakdown: Governors Island's in review and here's the contact. Sarah Krautheim, VP-PA, will take questions until Nov. 8 at skrautheim@govisland.org. She'll...
Steve's breakdown: NEW YORK, NY: Kind Healthy Snacks, the maker of fruit and nut bars, will be laying off 90 of its roughly 600 employees — about 15% of its workforce...
Steve's breakdown: Yeah, Tiffany's will need a bigger pocketbook cause there's a lot more cash involved. Might as well make you're introductions to get in the breakfast. NEW YORK, NY:...
Steve's breakdown: Viacom & CBS are set to merge in early December and we expect a few of their brands to go into review. Time to rev-up the research team...
Steve's breakdown: eShopWorld is the client and the position description is below. NEW YORK, NY & DUBLIN, IRELAND: Founded in 2010, eShopWorld has a mission to build a better online international...
Steve's breakdown: Sometimes a company can have a great business but they're one great idea away from being a great client for an agency. Enter Rebag and the launch of...
Steve's breakdown: Talk about a conversation starter! You got to give it to Dick’s Sporting Goods' CEO, Ed Stack. He's making waves so maybe it's time check in with their...
Steve's breakdown: Walmart, CVS, Rite Aid are pulling J&J baby powder from shelves after FDA finds sub-trace levels of asbestos. As for me, I'm a fan of asbestos. My house...
Steve's breakdown: There's 3 other stories we've done about rue21 below for context. YIKES! Now they have a new chief merchandising officer & SVP of Stores. Sound the agency bugle...
Steve's breakdown: The news: Quadratec Hires Ralph Mondeaux as Chief Marketing Officer. The dos: Call Ralph! WEST CHESTER, PA: Quadratec, Inc., the world's largest independent retailer of Jeep parts and accessories,...
Steve's breakdown: WeWork takeover by SoftBank is going to change whatever ad agency relationships WeWork had so go make friends with SoftBank. NEW YORK, NY: WeWork co-founder Adam Neumann will...
Steve's breakdown: The Children’s Place is going to give Gymboree another go. Jane Elfers, is the President and Chief Executive Officer. SECAUCUS, NJ: The Children’s Place, Inc. (Nasdaq: PLCE), the largest pure-play children’s...
Steve's breakdown: TD Ameritrade is going to be turning 50 in 2021 which makes it a perfect time to give them a call, tell them what a fan you are...
Steve's breakdown: We find SiriusXM's decision to bring in a TD Ameritrade executive as their CMO a little off. Maybe they have big and very different plans for the brand...
Steve's breakdown: Lairds Applejack is about to get its ass kicked by Jack Daniel's Tennessee Apple if they don't do something quick. The company has ties back to the Continental...
Steve's breakdown: Glamsquad has a new CMO, services eight cities nationwide, uses mobile technology and could be a great account to start your cosmetics portfolio. NEW YORK, NY: Glamsquad, the...
Steve's breakdown: Sanofi is being really stupid right now with this whole Zantac thing and should start taking calls from Ratti Report members to fix the stupid. Just say you're...
Steve's breakdown: TCG buys a majority stake in Food52 for $83 Million and we think grown-up advertising is in their future. More details about Food52 is at this link. NEW...
Steve's breakdown: As we forecasted this summer, Ferrero had to go into review (see below) and today it was announced that they did indeed go into review and Mindshare won...
Steve's breakdown: "Clutter Acquires Storage Fox for $152 Million" is the headline but we see is the birth of an advertising account. Coast-to-coast! (and judging by their only video on...
Steve's breakdown: Joanne Davis Consulting is handling the AIG pitch so make sure your credentials are up to date over there. And BTW, her RFPs have historically been ridiculous but...
Steve's breakdown: Vox Media just acquired New York Magazine, the Chronicler of the Highbrow and Lowbrow but we think the brand could some new life. Got any ideas? We do!...
Steve's breakdown: This is all about SUNY Online and as you know, this represents the biggest higher education system in the country. Those are some good credentials for your next...
Steve's breakdown: This is a whole new world for Hersey's. A fitness brand. Yeah, it's a bar of food but this is going to take a whole new attitude. Mary...
Steve's breakdown: This looks like a great product but I don't think guys should go anywhere near it. "Underwear and swimwear with leak-proof protection" FARMINGDALE, NY: Ruby Love Inc is...
Steve breakdown: Nounos Creamery aims to disrupt premium yogurt but to do that they are going to have to bring in some extra brain power. How about you? SOUTHAMPTON, NY:...
Steve's breakdown: We love when exCMOs become new CEOs at major advertisers. That's what we have her. Donigan served as EVP and chief marketing officer at Premera Blue Cross back...
Steve's breakdown: Sorry for the short notice but we get'em when we get'em. Due the 26th. That's why we're publishing right now instead of waiting for tomorrow's DailyQ. Details below....
Steve's breakdown: Sometimes things come in twos and this time it's BET & CBS both getting new CMOs. Like we said in the headline, someone at your agency will probably...
Steve's breakdown: To quote a chain who's not to keen on this idea, "I'm lovin' it"! This type of customer communications has probably been pitched by multiple ad agencies to...
Steve's breakdown: The IPO of Madewell Denim could not only create an account but it will fund the whole thing. LONG ISLAND CITY, NY: J. Crew Group Inc. plans to...
Steve's breakdown: It's kind of a broad RFP so if you can do it all, here ya go. Proposals are due by 3 p.m. (EST) Oct. 8 and you can...
Steve's breakdown: Ledo Pizza is the company and here is the leadership: Jamie Beall (President, COO), Aaron Weedy (VP - Finance), Will Robinson (VP - Marketing), Mike Conway (VP - Operations) ANNAPOLIS, MD: The...
NEW YORK, NY: Better-for-you cereal brand Magic Spoon, which began selling its boxes direct-to-consumer in April, received $5.5 million in a seed funding round led by Lightspeed Venture Partners. The...
NEW YORK, NY: It could just be a better job offer, but WeWork’s top communications executive, Jennifer Skyler, has announced to her contacts that she is leaving the co-working giant...
Steve's breakdown: Here's one that could really fun but also a total nightmare. Qatar: Education Above All is the organization and the winning agency must be available on a 24-hour...
Steve's breakdown: This RFP hurts my brain so if you're interested in the account, you're on your own. WTF State of Delaware_rfp Here a bit of the gobbledygook in the...
Steve's breakdown: The great thing about university accounts is that they really don't care about conflicts of interest so you can have as many as you want. So here's one...
Steve's breakdown: Everything is perfect about this ad. Growing up as a centrist republican, I wish some republicans were in this ad but otherwise, it's perfect. We should all be...
Steve's breakdown: Every once in a while a reporter just tells it like it is. This time it's Kaarin Vembar talking smack about Kate Spade & J. Crew. It seems...
Steve's breakdown: Marriott Marketing Chief Karin Timpone is stepping down at year’s end and we think it might be an opportunity for agencies to help fill in the blanks she's...
Steve's breakdown: Coach, Kate Spade and Stuart Weitzman are the brands you should be checking out. Read on . . . NEW YORK: There’s been an abrupt changing of the...
Steve's breakdown: Pardon the featured image but the 12 year old in me couldn't resist. It's from the featured video. Anyway, I know many of you don't do this type...
Steve's breakdown: The new owners Lord & Taylor will most certainly look into to all marketing including agency relationships so get in line at the counter. Le Tote is the...
Steve's breakdown: "Dior Pulls 'Sauvage' Campaign After Facing Appropriation Backlash" is the headline and we wonder if and another agency should look them up. You can still see the ad...
Steve's breakdown: Since it's the slow time of year, why not dig your teeth into an RFP. Here's Three: Appalachian State University Arkansas State University-Jonesboro Orange County Transportation Authority I...
Steve's breakdown: We don't usually "do" recruitment leads but what the heck. Let's send it up the flagpole and see who salutes. Due Date: September 19, 2019 at 2 pm...
Steve's breakdown: The Geico motorcycle insurance campaign has hit a speed-bump because they are starting to make their customers look silly in the TV ads. That's a telltale sign the...
Steve's breakdown: University of Maryland is the school and job description is below. You know the drill as to landing this client. If not, call. COLLEGE, MD: The Chief Marketing...
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