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Steve's breakdown: Everything is perfect about this ad. Growing up as a centrist republican, I wish some republicans were in this ad but otherwise, it's perfect. We should all be...
Steve's breakdown: Sometimes things come in twos and this time it's BET & CBS both getting new CMOs. Like we said in the headline, someone at your agency will probably...
Steve's breakdown: To quote a chain who's not to keen on this idea, "I'm lovin' it"! This type of customer communications has probably been pitched by multiple ad agencies to...
Steve's breakdown: The IPO of Madewell Denim could not only create an account but it will fund the whole thing. LONG ISLAND CITY, NY: J. Crew Group Inc. plans to...
Steve's breakdown: It's kind of a broad RFP so if you can do it all, here ya go. Proposals are due by 3 p.m. (EST) Oct. 8 and you can...
Steve's breakdown: Ledo Pizza is the company and here is the leadership: Jamie Beall (President, COO), Aaron Weedy (VP - Finance), Will Robinson (VP - Marketing), Mike Conway (VP - Operations) ANNAPOLIS, MD: The...
NEW YORK, NY: Better-for-you cereal brand Magic Spoon, which began selling its boxes direct-to-consumer in April, received $5.5 million in a seed funding round led by Lightspeed Venture Partners. The...
NEW YORK, NY: It could just be a better job offer, but WeWork’s top communications executive, Jennifer Skyler, has announced to her contacts that she is leaving the co-working giant...
Steve's breakdown: Here's one that could really fun but also a total nightmare. Qatar: Education Above All is the organization and the winning agency must be available on a 24-hour...
Steve's breakdown: This RFP hurts my brain so if you're interested in the account, you're on your own. WTF State of Delaware_rfp Here a bit of the gobbledygook in the...
Steve's breakdown: The great thing about university accounts is that they really don't care about conflicts of interest so you can have as many as you want. So here's one...
Steve's breakdown: Every once in a while a reporter just tells it like it is. This time it's Kaarin Vembar talking smack about Kate Spade & J. Crew. It seems...
Steve's breakdown: Marriott Marketing Chief Karin Timpone is stepping down at year’s end and we think it might be an opportunity for agencies to help fill in the blanks she's...
Steve's breakdown: Coach, Kate Spade and Stuart Weitzman are the brands you should be checking out. Read on . . . NEW YORK: There’s been an abrupt changing of the...
Steve's breakdown: Pardon the featured image but the 12 year old in me couldn't resist. It's from the featured video. Anyway, I know many of you don't do this type...
Steve's breakdown: The new owners Lord & Taylor will most certainly look into to all marketing including agency relationships so get in line at the counter. Le Tote is the...
Steve's breakdown: "Dior Pulls 'Sauvage' Campaign After Facing Appropriation Backlash" is the headline and we wonder if and another agency should look them up. You can still see the ad...
Steve's breakdown: Since it's the slow time of year, why not dig your teeth into an RFP. Here's Three: Appalachian State University Arkansas State University-Jonesboro Orange County Transportation Authority I...
Steve's breakdown: We don't usually "do" recruitment leads but what the heck. Let's send it up the flagpole and see who salutes. Due Date: September 19, 2019 at 2 pm...
Steve's breakdown: The Geico motorcycle insurance campaign has hit a speed-bump because they are starting to make their customers look silly in the TV ads. That's a telltale sign the...
Steve's breakdown: University of Maryland is the school and job description is below. You know the drill as to landing this client. If not, call. COLLEGE, MD: The Chief Marketing...
Steve's breakdown: Gotta keep an eye on our review predictions. (see below) No other new business service can do this so . . . anywho The accounts are the reviews...
Steve's breakdown: Revlon is looking at selling all or parts of its business so get the research team on this one and don't miss an opportunity when it drops. NEW...
Steve's breakdown: High-end bling company, Tiffany, is launching a men's jewelry collection. It's a brand new thing for the client and we're wondering who's handling the advertising cause "men" are...
Steve's breakdown: We love it when CMOs become CEOs. And that's what's happening at Rite Aid. Heyward Donigan is her name. As far as creative, they have been pushing flu...
Steve's breakdown: Verizon is selling Tumblr to WordPress Parent Company, Automattic Inc. and the world hopes they fix everything Verizon did wrong and if they do, they'll have to tell...
Steve's breakdown: AB InBev is introducing Natural Light Seltzer later this month in a bid to attract college-age fans of Natural Light, according to The Wall Street Journal. NEW YORK, NY: The new...
Steve's breakdown: The Baby Ruth candy bar turn 100 in 2021 and Ferrero just bought the brand so you know they are going to get crazy. PARSIPPANY, NJ: About Baby...
Steve's breakdown: With this many brands involved, there will have to be multiple ad agency changes once this merger is complete. Time to get the research team on this because...
Steve's breakdown: A past client of mine, The Vitamin Shoppe, is getting a new owner and you know that means a hard look at advertising is next. Sharon Leite, CEO...
Steve's breakdown: Equinox and SoulCycle are the clients and it's todays' Trump fundraiser that's getting people to boycott the companies and they include a bunch of celebrities. Juicy stuff and...
Steve's breakdown: Anheuser-Busch InBev acquires Platform Beer Co. and the owners couldn't be happier. And you know what happy brewers are? Happy pitchees . . . Oh, and the group:...
Steve's breakdown: No, not Coke you Silly Goose! We're talking about new weed based products like gummies, vape pens and drinks from Arizona Beverages. Like you don't want in on...
Steve's breakdown: Lingerie startup Lively snapped up by Wacoal for $85M. Michelle Cordeiro Grant is the Founder and CEO of Lively LYNDHUST, NJ: Japanese lingerie company Wacoal International on Wednesday...
Steve's breakdown: Feeling like a Trump client? Well here ya go. The client, Oscar Health, is in the information-gathering stage and the RFP has not been issued so give Joshua...
Steve's breakdown: The restaurants we're talking about include: (sorry, didn't have time to uncapitalize these) BAY ROOM, BLUE SMOKE, CEDRIC'S AT THE SHED, CAFES AT MOMA, CAFFE MARCHIO, DAILY PROVISIONS,...
Steve's breakdown: Here are the brands that will be changing hands and probably ad agencies: Keebler, Mother's, Famous Amos, Murray's, Little Brownie Bakers and Stretch Island. Clearly Keebler is where...
Steve's breakdown: If this article from WWD doesn't give enough clues as to how to pitch and win Diesel, then you didn't read the article. (Oh Snap!) NEW YORK, NY:...
Steve's breakdown: Sometimes we tell our members twice they need to look for an agency review. Both of the post we published were in our "Account Review Prediction" category which...
Steve's breakdown: Don't get a lot of radio projects so if that's your thing, Jump On It! Proposals are due August 7th. RADIO-ADVERTISING-RFP BTW: I took that photo from our...
Steve's breakdown: "Valérie Hermann Exiting Ralph Lauren" is the headline and everything she built is now up in the air. You have 'til September 30th to figure it out. NEW...
Steve's breakdown: With a new CEO, chief field operations and chief supply chain officer, these folks are only inches away from hiring a new AOR. Check out this ad and...
Steve's breakdown: Tru Kids is bringing back Toys "R" Us but with a different business model. No word of their advertising yet but we do know they are partnering with...
Steve's breakdown: We ask because if you do, you're in like Flynn - but in a business way . . . The job description is below. ALBANY, NY: The New...
Steve's breakdown: Sesame street has a new CMO and NEW YORK, NY: Samantha Maltin has been named Chief Marketing Officer at Sesame Workshop, the nonprofit media and educational organization behind the...
Steve's breakdown: The lead story at Bed Bath & Beyond is they're "reviewing their brand portfolio". If that's not enough to get you on this client, I can't help ya....
Steve's breakdown: Kinda threw ya with the football pic but we gotta keep the non-members guessing. NEW YORK, NY: The National Basketball Association named longtime technology marketing executive Kate Jhaveri...
Steve's breakdown: AT&T to roll out a new, super-charged streaming service with HBO shows, ‘Friends’ and more called HBO Max. On the other hand, Netflix is going to have to...
Steve's breakdown: If they want to make Fat Jewish's Babe Wine the Bud Light of wine, as Josh Ostrovsky told Bloomberg, they are going to have to hire an agency. No...
Steve's breakdown: As we said last year, the "You can't be serious" Twizzlers campaign had to die and we said "Pitch It" Well, here we are and Drogo5 just launched...
Steve's breakdown: As I have mentioned before, Coty is a client that I've won assignments from three times at three separate agencies so take this to heart: They've never seen...
Steve's breakdown: There is so much to unpack with the GlaxoSmithKline/Pfizer merger, you're just going to have to read this whole post. Sometimes ya gotta eat your peas. PHILADELPHIA, PA:...
Steve's breakdown: Of course we wouldn't recommend pitching the NRA. So far we know Interpublic and Publicis Groupe have turned down the opportunity so it's probably a pretty open situation....
Steve's breakdown: Barnes & Noble has a new owner who's All In with retail book selling. They've put millions into the idea globally and this is the time to jump...
Steve's breakdown: Judging how this brand's new creative looks, we'd say the new CMO will be making some changes. No really - look! NEW YORK, NY: S’well, creator of the...
Steve's breakdown: The Consumer organization will be taking on the tasks of the exiting CMO who was the first one at J&J. Obviously it's going to take some research to...
Steve's breakdown: "Sotheby’s auction house is being taken private by group controlled by art collector Patrick Drahi" is the headline. If you think this guy, after 31 years, is going...
Steve's breakdown: This is a great time to introduce the agency to Rivers Casinos because they just bought SugarHouse Casino. They'll be rebranding the casino to match with their properties Rivers...
Steve's breakdown: Proposals are due July 5th and you can see the RFP here: Albany ALBANY, NY: The University at Albany is seeking A Multi-channel marketing campaign that must include...
Steve's breakdown: The brand is RestoraPet and they're looking for a CMO. The Co-Founders are Brian Larsen and Kenny Kramm. Job post is below. GAITHERSBURG, MD: Reporting directly to the...
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