Region: Mexico

North & South American Sports Org’s marketing overhaul

Steve’s breakdown: PanAmSports has a new logo but the marketing is not “overhauled” yet. Alexandra Orlando is the marketing director and is your contact person. Tel.: +52 55 57054657 MEXICO CITY, Mexico: A new logo has been launched by PanAmSports as part of a fresh marketing strategy following the arrival of new President, Neven Ilic. Plans for a new logo […]

Visit California seeks representation in Mexico

Steve’s breakdown: You can see the entire RFP at this link: RFP Deadline for agencies to submit Intent to Bid & questions is June 29th. Proposals are due August 5th SACRAMENTO, CA: The purpose of this RFP is to seek and retain a qualified agency to act as the Visit California in-market specialist for marketing and […]

Shakeup in marketing leadership at Bimbo

Steve’s breakdown: Their brands include Sara Lee, Thomas’, Entenmann’s, BallPark and Bimbo to just name a few so there’s plenty of variety to choose from. MEXICO CITY, Mexico & HORSHAM, PA: Grupo Bimbo S.A.B. de C.V. has announced a change at the top of its global marketing executive lineup. Alfonso Argudin has been promoted to vice-president […]

Alacrán Tequila launches Cristal

Steve’s breakdown: This looks like a small player but they do spend on production. Checkout the featured video which was produced by Distrito Films and directed by Pablo Davila. There more videos on the home page too. Here’s their contact info: Phone 011/52- 55-5256-4694 & email contacto@autenticoalacran.com CENTRURO, Mexico & EVERYWHERE, US: Up-and-coming tequila company […]

Hispanic Market Lead: Sprint

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Account review prediction: Bushmills Irish Whiskey

Steve’s breakdown: Well it seems Juan Domingo Beckmann, CEO of Jose Cuervo, is now the proud owner of Bushmills. We suspect once the dust settles, the team will be reviewing the “Since Way Back” campaign that’s pictured here. MEXICO CITY, Mexico: Bushmills whiskey was owned by British drinks company Diageo. The acquisition was announced through […]

Beer brands to keep an eye on

Steve’s breakdown: It’s complicated but brands Corona, Modelo, Pacifico and many more are kinda just hanging out there after the Justice Dept blocked Anheuser-Busch InBev from buying them. It could be a while before things shake out but these brands can’t stand still so check into them. WASHINGTON, DC: The Justice Department filed suit Thursday to block Anheuser-Busch […]

PR review: Bureau of International Narcotics & Law Enforcement Affairs

Steve’s breakdown: Secretary Clinton wants you to help fight drug smuggling and organized crime. Is it time to step up and serve? WASHINGTON, DC & MEXICO CITY, Mexico: The U.S. State Dept. unit focused on the drug war in Mexico is searching for a strategic communications advisor to work with its public affairs operation in Mexico City. […]

Modelo/Budweiser brouhaha: Aquisition to be announced

Steve’s breakdown: Once this goes through, expect InBev to review all operations including marketing. Brands affected include Modelo and Corona. LEUVEN, Belgium: Anheuser-Busch InBev NV, the world’s biggest brewer, is close to buying the remainder of Mexico’s Grupo Modelo SAB for more than $12 billion, according to a person with knowledge of the matter. The purchase […]

Unilever Mexico and digital agency split

Pedro‘s breakdown: Unilever Mexico and Grupo W, their digital/interactive agency, announced they are ending their relationship after 7 years. This long partnership created several award winning campaigns but both companies want to move in different directions. Original article with a statement from Rodrigo Perez, one of Grupo W´s managing partners is below. TULTITLAN, Mexico: “Nuestras […]

Latin American Expansion Begins for H&M in Mexico

Steve’s breakdown: This could be a major growth client. In 2000, H&M opened their first store in the USA. Now the retailer has over 200 stores in over 30 states. By-the-way, we reported H&M Puts Media Account into Review back in February. MEXICO CITY, Mexico: H&M, the national retail-company, is taking its first steps towards […]

Marketing Pro gets CEO job at PepsiCo Americas Foods

Steve’s breakdown We love seeing marketing people become CEOs. It smells like opportunity! This CEO will be responsible for Frito-Lay North America, Quaker Foods & Snacks North America, PepsiCo Mexico and South America Foods. PURCHASE, N.Y., March 12, 2012 /PRNewswire via COMTEX/ — PepsiCo, Inc. PEP +1.03% today announced a new global structure and strengthened […]

Spirits News Latino distiller unveils new premium tequila in US

Steve’s breakdown: They are planning a phased release of this brand so walk lightly when approaching. IRVINE, CA: Tributo Tequila, a Latin distillery located in Mexico, has introduced Tributo a Mi Padre (Tribute to My Father), a premium tequila, at the 6th Annual East LA Meets Napa Premiere Food and Wine Tasting Event in Los […]

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