North & South American Sports Org’s marketing overhaul

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Steve's breakdown: PanAmSports has a new logo but the marketing is not "overhauled" yet. Alexandra Orlando is the...

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In play: Don Pedro, Presidente & Azteca de Oro brandies

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Steve's breakdown: These brand will be hiring new marketing representation by the summer. Bodega Las Copas will...

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Visit California seeks representation in Mexico

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Steve's breakdown: You can see the entire RFP at this link: RFP Deadline for agencies to...

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Shakeup in marketing leadership at Bimbo

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Steve's breakdown: Their brands include Sara Lee, Thomas', Entenmann's, BallPark and Bimbo to just name...

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Alacrán Tequila launches Cristal

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https://vimeo.com/66206120 Steve's breakdown: This looks like a small player but they do spend on production....

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Hispanic Market Lead: Sprint

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Steve's breakdown: Sprint has hired Roger Solé to lead its new Hispanic business unit. His...

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Account review prediction: Bushmills Irish Whiskey

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Steve's breakdown: Well it seems Juan Domingo Beckmann, CEO of Jose Cuervo, is now the...

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Beer brands to keep an eye on

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Steve's breakdown: It's complicated but brands Corona, Modelo, Pacifico and many more are kinda just...

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PR review: Bureau of International Narcotics & Law Enforcement Affairs

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Steve's breakdown: Secretary Clinton wants you to help fight drug smuggling and organized crime. Is it time...

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Modelo/Budweiser brouhaha: Aquisition to be announced

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http://www.youtube.com/watch?v=4bfsE-VMqQk Steve's breakdown: Once this goes through, expect InBev to review all operations including marketing....

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Unilever Mexico and digital agency split

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Pedro's breakdown: Unilever Mexico and Grupo W, their digital/interactive agency, announced they are ending their...

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Latin American Expansion Begins for H&M in Mexico

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Steve's breakdown: This could be a major growth client. In 2000, H&M opened their first...

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Marketing Pro gets CEO job at PepsiCo Americas Foods

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Steve's breakdown We love seeing marketing people become CEOs. It smells like opportunity! This CEO...

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Spirits News Latino distiller unveils new premium tequila in US

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Steve's breakdown: They are planning a phased release of this brand so walk lightly when...

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