Alacrán Tequila launches Cristal

https://vimeo.com/66206120 Steve's breakdown: This looks like a small player but they do spend on production. Checkout the featured video which...

Hispanic Market Lead: Sprint

Steve's breakdown: Sprint has hired Roger Solé to lead its new Hispanic business unit. His last position was CMO at...

Beer brands to keep an eye on

Steve's breakdown: It's complicated but brands Corona, Modelo, Pacifico and many more are kinda just hanging out there after the...

Unilever Mexico and digital agency split

Pedro's breakdown: Unilever Mexico and Grupo W, their digital/interactive agency, announced they are ending their relationship after 7 years. This...

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