Visit California seeks representation in Mexico

Steve’s breakdown: You can see the entire RFP at this link: RFP Deadline for agencies to submit Intent to Bid & questions is June 29th. Proposals are due August 5th SACRAMENTO,...

Shakeup in marketing leadership at Bimbo

Steve’s breakdown: Their brands include Sara Lee, Thomas’, Entenmann’s, BallPark and Bimbo to just name a few so there’s plenty of variety to choose from. MEXICO CITY, Mexico & HORSHAM, PA:...

Alacrán Tequila launches Cristal

Steve’s breakdown: This looks like a small player but they do spend on production. Checkout the featured video which was produced by Distrito Films and directed by Pablo Davila. There...

Hispanic Market Lead: Sprint

Steve’s breakdown: Sprint has hired Roger Solé to lead its new Hispanic business unit. His last position was CMO at a major wireless carrier in Brazil so expect him to...

Beer brands to keep an eye on

Steve’s breakdown: It’s complicated but brands Corona, Modelo, Pacifico and many more are kinda just hanging out there after the Justice Dept blocked Anheuser-Busch InBev from buying them. It could be a...

Modelo/Budweiser brouhaha: Aquisition to be announced

Steve’s breakdown: Once this goes through, expect InBev to review all operations including marketing. Brands affected include Modelo and Corona. LEUVEN, Belgium: Anheuser-Busch InBev NV, the world’s biggest brewer, is...

Unilever Mexico and digital agency split

Pedro‘s breakdown: Unilever Mexico and Grupo W, their digital/interactive agency, announced they are ending their relationship after 7 years. This long partnership created several award winning campaigns but both companies...

Marketing Pro gets CEO job at PepsiCo Americas Foods

Steve’s breakdown We love seeing marketing people become CEOs. It smells like opportunity! This CEO will be responsible for Frito-Lay North America, Quaker Foods & Snacks North America, PepsiCo Mexico...

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