Region: Mexico

The biggest land port seeks MarComm

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A Jewish way to introduce the agency to Mexico

Steve’s breakdown: Here’s a great way to introduce the agency to Bimbo and Mexico. Plus Lender’s used to be a real account, as you can see by the 1974 featured […]

North & South American Sports Org’s marketing overhaul

Steve’s breakdown: PanAmSports has a new logo but the marketing is not “overhauled” yet. Alexandra Orlando is the marketing director and is your contact person. Tel.: +52 55 57054657 MEXICO CITY, Mexico: A new […]

Visit California seeks representation in Mexico

Steve’s breakdown: You can see the entire RFP at this link: RFP Deadline for agencies to submit Intent to Bid & questions is June 29th. Proposals are due August 5th SACRAMENTO, […]

Shakeup in marketing leadership at Bimbo

Steve’s breakdown: Their brands include Sara Lee, Thomas’, Entenmann’s, BallPark and Bimbo to just name a few so there’s plenty of variety to choose from. MEXICO CITY, Mexico & HORSHAM, PA: […]

Alacrán Tequila launches Cristal

Steve’s breakdown: This looks like a small player but they do spend on production. Checkout the featured video which was produced by Distrito Films and directed by Pablo Davila. There […]

Hispanic Market Lead: Sprint

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Beer brands to keep an eye on

Steve’s breakdown: It’s complicated but brands Corona, Modelo, Pacifico and many more are kinda just hanging out there after the Justice Dept blocked Anheuser-Busch InBev from buying them. It could be a […]

Modelo/Budweiser brouhaha: Aquisition to be announced

Steve’s breakdown: Once this goes through, expect InBev to review all operations including marketing. Brands affected include Modelo and Corona. LEUVEN, Belgium: Anheuser-Busch InBev NV, the world’s biggest brewer, is […]

Unilever Mexico and digital agency split

Pedro‘s breakdown: Unilever Mexico and Grupo W, their digital/interactive agency, announced they are ending their relationship after 7 years. This long partnership created several award winning campaigns but both companies […]

Marketing Pro gets CEO job at PepsiCo Americas Foods

Steve’s breakdown We love seeing marketing people become CEOs. It smells like opportunity! This CEO will be responsible for Frito-Lay North America, Quaker Foods & Snacks North America, PepsiCo Mexico […]

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