North & South American Sports Org’s marketing overhaul

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Steve's breakdown: PanAmSports has a new logo but the marketing is not "overhauled" yet. Alexandra Orlando is the marketing director and is your contact person. Tel.: +52 55 57054657 MEXICO CITY, Mexico: A new...

In play: Don Pedro, Presidente & Azteca de Oro brandies

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Steve's breakdown: These brand will be hiring new marketing representation by the summer. Bodega Las Copas will then own the brands and is a 50-50 joint venture between González Byass and Grupo Emperador...

Visit California seeks representation in Mexico

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Steve's breakdown: You can see the entire RFP at this link: RFP Deadline for agencies to submit Intent to Bid & questions is June 29th. Proposals are due August 5th SACRAMENTO,...

Shakeup in marketing leadership at Bimbo

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Steve's breakdown: Their brands include Sara Lee, Thomas', Entenmann's, BallPark and Bimbo to just name a few so there's plenty of variety to choose from. MEXICO CITY, Mexico & HORSHAM, PA:...

Alacrán Tequila launches Cristal

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https://vimeo.com/66206120 Steve's breakdown: This looks like a small player but they do spend on production. Checkout the featured video which was produced by Distrito Films and directed by Pablo Davila....

Hispanic Market Lead: Sprint

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Steve's breakdown: Sprint has hired Roger Solé to lead its new Hispanic business unit. His last position was CMO at a major wireless carrier in Brazil so expect him to...

Beer brands to keep an eye on

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Steve's breakdown: It's complicated but brands Corona, Modelo, Pacifico and many more are kinda just hanging out there after the Justice Dept blocked Anheuser-Busch InBev from buying them. It could be a...

Modelo/Budweiser brouhaha: Aquisition to be announced

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http://www.youtube.com/watch?v=4bfsE-VMqQk Steve's breakdown: Once this goes through, expect InBev to review all operations including marketing. Brands affected include Modelo and Corona. LEUVEN, Belgium: Anheuser-Busch InBev NV, the world’s biggest brewer,...

Unilever Mexico and digital agency split

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Pedro's breakdown: Unilever Mexico and Grupo W, their digital/interactive agency, announced they are ending their relationship after 7 years. This long partnership created several award winning campaigns but both companies...

Marketing Pro gets CEO job at PepsiCo Americas Foods

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Steve's breakdown We love seeing marketing people become CEOs. It smells like opportunity! This CEO will be responsible for Frito-Lay North America, Quaker Foods & Snacks North America, PepsiCo Mexico...

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