New Retail CEO may need some Tween & Teen Help

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Steve's breakdown: Having Party City, Sears & Office Max on a CEO's resume does not...

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New hardcore sales Global Brand President could shake agency roster

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Steve's breakdown: We don't usually see a sales guy taking a brand position so this...

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As we forecasted, retailer went into review: Will there be another?

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Steve's breakdown: Back in May we told y'all that the Gap/Old Navy split up would...

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Agency fires $20 million beauty client: Review expected

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Steve's breakdown: The account is Nivea and the problem was the client doesn't "Do Gay"....

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Retailer with no agency just landed CMO: Agency Seems Next

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Steve's breakdown: The new CMO has extensive experience in brand positioning and development, CRM, and...

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Last gasp of breath at this retailer could your “Hail Mary” pitch

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Steve's breakdown: With the CEO leaving and the entire industry clueless to what to happen...

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Green account wrapped in a $700 million client

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Steve's breakdown: "Unilever Taps Growth From Algae-Based Skin-Care Takeover" is the headline and Tatcha is the...

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As we predicted Wrangler went into review: Another coming?

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Steve's breakdown: That's right, we got another one right but the real question is whether...

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Clean slate for retailer should include new ad agency

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Steve's breakdown: Charlotte Russe was a 500 store retailer that it went down to zero...

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Huge retailer you way have looked past

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Steve's breakdown: Don't laugh but JCPenney could be a thing. The CEO is relatively new,...

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Checking in with the splitting retailers: Reviews Expected

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Steve's breakdown: Analysts see the Gap/Old Navy split as a strategic move but it won't...

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At least 5 of their brands are on your Fashion wish list

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Steve's breakdown: Can you say Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, Bass, ARROW, Speedo...

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$16 million cosmetic company is finally ready for your pitch

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Steve's breakdown: Back in March we told y'all that there were just too many changes...

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Retailer takes 4 months to replace canned CEO: How about agency?

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Steve's breakdown: Express taps former Macy’s exec as CEO and it was about time. Were...

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Guess who’s starting to Rent Clothes w/ no agency?

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Steve's breakdown: The new business, called Nuuly, will be run as a separate entity by...

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Fragrance company that never saw an idea it didn’t like gets new CMO

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Steve's breakdown: Coty has been a client of mine three times. That's because they love...

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Shaving company has huge change but we think it should be advertising

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Steve's breakdown: So Harry's has a new owner but even more importantly, they may need...

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Launching brick-and-mortar is an entirely new business AKA potential client

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Steve's breakdown: A digitally native retailer owned by Walmart is expanding in brick-and-mortar but we...

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New Owners = New Advertising

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Steve's breakdown: We love new owners of retailers because you know they are going to...

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Club Monaco & what makes us think a review could be next

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Steve's breakdown: Club Monaco has got some things going on that is putting off the...

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$25 million retailer abruptly shows the CEO the door

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Steve's breakdown: "Involuntary" is the word they are using to describe the abrupt resignation of...

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8 retailers get C-suite shakeup: Advertising?

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Steve's breakdown: The old guard is out at Ascena Retail Group and the plan is to...

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Triple preeminent brand whammy coming to a pitch room near you

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Steve's breakdown: Martha Stewart-brand products and Emeril Lagasse’s brands are being sold to Marquee Brands...

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Retailer on a hiring tear for turnaround: Ad Agency Next? janto@fredsinc.com

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Steve's breakdown: Fred’s has hired Malfitano Advisors, SB360 Capital Partners and PJ Solomon to make...

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Launching online lingerie brand needs ad agency

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Steve's breakdown: Chico's is launching an online lingerie brand targeting millennials and we don't see...

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Ad guy takes the CMO chair at salon client

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Steve's breakdown: We got ourselves an ex-72andSunny exec at the helm of a salon account....

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Eight new CMOs you might want to contact

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Steve's breakdown: Here's a fresh crop of CMOs. There's got be be one in your...

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Sporting Goods Chain w/out CEO or CFO: Time for the agency mice to play

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Steve's breakdown: Ya gotta love a client with no grown-ups around. It also brings up...

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High Fashion’s new Chief Merchandising Officer or is it Marketing Officer?

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Steve's breakdown: Depending on what article you're reading, Calvin Klein's new hire is a Chief...

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A shoeless shoe store rebranding needs more than financial guys

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Steve's breakdown: Premier Brands Group is what's left of Nine West minus the shoes. I...

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This is our 3rd warning to call this client

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Steve's breakdown: Before we start, J. Crew needs to rethink their model body-type in advertising. These...

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Cosmetic Digital Lead!

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Steve's breakdown: With all the changes in the top marketing & digital ranks, we see...

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Discount retailer’s evolving growth may need evolving advertising

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Steve's breakdown: They are getting aggressive over at Ross Stores and it makes us wonder...

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Retailer has big growth plans but can they handle the ad pressure in-house?

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Steve's breakdown: Ask Deborah Yeh at deborah.yeh@sephora.com who's the Senior Vice President of Marketing and...

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Looks like a struggling brand turnaround situation: You In?

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Steve's breakdown: We love turnaround stories in New Business cause they have to get it...

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Intimate retailer is in grown mode so they’ll need advertising to keep up

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Steve's breakdown: With American Eagle opening up to 75 Aerie stores and the brand almost...

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Sexy Isn’t Selling Anymore: Can you fix this iconic brand?

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https://www.youtube.com/watch?v=zflEQIU2CaI Steve's breakdown: Even with the launch of their bathing suites, Victoria's Secret just can't...

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3 good reasons to pitch this $17 million retail client

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https://www.youtube.com/watch?v=VUMyaamGxgY Steve's breakdown: 1) Coming out of Chapter 11 2) New CEO 3) New CFO...

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Big Digital Lead out of Retail

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https://www.youtube.com/watch?v=t5RUh8HB2b8 Steve's breakdown: This is a huge deal so if you ever wanted to sink...

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Two Brands You Always Wanted are Now Up for Grabs

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Steve's breakdown: The Gap is changing it's name and spinning off Old Navy. No one...

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If there’s a Sports Marketing Oops Hall of Fame . . .

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Steve's breakdown: Let's finish that sentence: If there's a Sports Marketing Oops Hall of Fame,...

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M&S reviews UK advertising as it shakes up roster to reflect internal restructure

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https://www.youtube.com/watch?v=KfaSxIkLslE Steve's breakdown: These guys always do the best Christmas stuff so you know they...

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Karl Lagerfeld: Paying respects then moving on or continue legacy

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Steve's breakdown: If your agency has ever been in the fashion industry, there are probably...

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There’s way too many Shoe Brands not to checkout this opportunity

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Steve's breakdown: 1The brands at Caleres include Vionic, Vince, Franco Sarto, Dr. Scholl’s Shoes, LifeStride, Via Spiga,...

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Ex-Million Dollar Beauty Account Ready for their Close-Up

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Steve's breakdown: The new CMO will focus on "differentiating the e.l.f. brand while  articulating the...

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Retailer’s Disgraced CEO Departure may Spark Ad Review

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https://www.youtube.com/watch?v=lMsxrJeJ8lU Steve's breakdown: REI and Venables, Bell & Partners won a boatload of awards in 2016...

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Jeweler is Expected to Review Advertising

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https://www.youtube.com/watch?v=ZPEPWJkgmHM Steve's breakdown: 2 things: 1) The headline reads: New Pandora CEO seeks to drive...

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New Account: CBD-infused beauty & personal-care products

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Steve's breakdown: Who doesn't like a weed account? Peter Horvath is the contact. Check out their...

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If you’re into this sort of thing: 2 PR RFPs

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Steve's breakdown: Marshalls Seeks PR Agency To Help Elevate Brand. The off-price retailer is currently searching...

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This *just* happened so be first: Jeans

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Steve's breakdown: The Gap Inc. division is streamlining its fleet and seeking to rekindle connections...

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How did we know Kay, Jared & Zales Jewelers were going into Review??

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Steve's breakdown: Simple. We have contacts throughout the industry who talk to us. And it...

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Global Sports Brand worth a look if you’re into that sort of thing

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Steve's breakdown: K2 Sports announced that Tim Swart has joined the company as global vice president...

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This is the 2nd time we’re saying to call this brand

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Steve's breakdown: First the CEO and now their legendary chairman, Mickey Drexler, is leaving J. Crew. This...

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