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Steve's breakdown: I you ever wanted to get in the Kardashians biz, here's your chance. Coty has just bought Kylie Cosmetics and Kylie Skin and they have big plans for...
Steve's breakdown: LOS ANGELES, CA: 11 Honoré, an online retailer of luxury plus-size apparel for women, on Wednesday announced $10 million in new funding that the startup said will further...
Steve's breakdown: ThirdLove is one of those brands that seems very under represented. Now they are looking for a new CMO. Sounds like a great time to make the agency...
Steve's breakdown: 38 Lord & Taylor stores are now owned by Le Tote and there are going to be some big changes going on at the stores, in addition to...
Steve's breakdown: What do Perry Ellis & Trump have in common? One: Doral, FL & two, they both need to hire some good people. "The best people" It's true, Perry...
Steve's breakdown: The featured ad for The Gap was hailed in AdWeek and it might sell some hoodies but with their CEO just up and leaving, we're not sure their...
Steve's breakdown: You know this is going to be great and eventually global. Ferrari and Giorgio Armani making clothes together. You'll probably have to speak a little Italian but who doesn't. Ferrari...
Steve's breakdown: We think there are a lot of clients like David's Bridal you all should be going after because they need some magic. David just got some cash so...
Steve's breakdown: The buried lead in this story is: It’s unclear which agencies will get a piece of the larger marketing pie. In the past, Under Armour has worked with...
Steve's breakdown: Dressbarn is going to slowly disappear this year but come back as an online store. Ascena Retail Group Inc. is the new owner so where to start. The...
Steve's breakdown: Authentic Brands had bought Barneys and no one's sure what's next but there's no way nothing's going to happen so keep your eyes peeled. BTW: Other brands they...
Steve's breakdown: Yeah, Tiffany's will need a bigger pocketbook cause there's a lot more cash involved. Might as well make you're introductions to get in the breakfast. NEW YORK, NY:...
Steve's breakdown: I'm just sayin'. Here's a guy who's sold medicine and Barbies. Giving him a ring would be a favor for the brand. FREMONT, CA: Jos. A. Bank has...
Steve's breakdown: The big story here is Brandless hopes to roll out products in 10,000 stores across the United States. SAN FRANCISCO, CA: Brandless was born online. Launched in 2017...
Steve's breakdown: Sometimes a company can have a great business but they're one great idea away from being a great client for an agency. Enter Rebag and the launch of...
Steve's breakdown: There's 3 other stories we've done about rue21 below for context. YIKES! Now they have a new chief merchandising officer & SVP of Stores. Sound the agency bugle...
Steve's breakdown: Cole Haan, an ex-client of mine, is going public and one would hope they would use some of that investor money for elevated advertising. Worth a look. GREENLAND,...
Steve's breakdown: Eric Liedtke is leaving Adidas. He was considered to be in line to be the next CEO and was the highest ranking American at the company. He was...
Steve's breakdown: Fox Racing is an American privately owned action sports and clothing brand founded in 1974. Fox designs, develops and distributes clothing and accessories to over fifty countries primarily...
Steve's breakdown: The Children’s Place is going to give Gymboree another go. Jane Elfers, is the President and Chief Executive Officer. SECAUCUS, NJ: The Children’s Place, Inc. (Nasdaq: PLCE), the largest pure-play children’s...
Steve's breakdown: S.C. Johnson is getting serious about the beauty category with its purchase of Sun Bum and Oars + Alps. We expect advertising reviews to start as soon as the...
Steve's breakdown: Sephora US is promoting six of its executives into newly created roles with the goal of engaging its customers. All the changes will be effective October 14 so...
Steve's breakdown: You guys know we love it when advertisers post CMO job descriptions. As the headline says, they are like pitch blue prints. Really! Try it sometime - maybe...
Steve's breakdown: Shiseido’s clearly going to put some global marketing muscle behind Drunk Elephant so might as well get in on the cash. Tiffany Masterson is the founder of Drunk...
Steve's breakdown: We all smelled this one coming and it's time to pounce if you already hadn't. And like we said in August "give Silvia Mazzucchelli a ring and let...
Steve's breakdown: Glamsquad has a new CMO, services eight cities nationwide, uses mobile technology and could be a great account to start your cosmetics portfolio. NEW YORK, NY: Glamsquad, the...
Steve's breakdown: "Walmart is in talks with a number of creative agencies outside of its current incumbent, Publicis, to take on a special assignment", a marketing initiative with the theme of...
Steve's breakdown: This looks like a great product but I don't think guys should go anywhere near it. "Underwear and swimwear with leak-proof protection" FARMINGDALE, NY: Ruby Love Inc is...
Steve's breakdown: Stage Stores is nixing department stores and going all-in on off-price stores via Gordmans. Drooling yet? Read on for details Get more info at this link HOUSTON, TX:...
Steve's breakdown: "Old Navy to almost double the size of store fleet" is the headline. You gonna just let that go buy without getting some ideas in there? The deal...
Steve's breakdown: Forever 21 denies it is filing for bankruptcy but that doesn't mean they ain't going down so it's time for that Hail Mary pitch. Go get'em ladies!! LOS...
Steve's breakdown: The IPO of Madewell Denim could not only create an account but it will fund the whole thing. LONG ISLAND CITY, NY: J. Crew Group Inc. plans to...
Steve's breakdown: Every once in a while a reporter just tells it like it is. This time it's Kaarin Vembar talking smack about Kate Spade & J. Crew. It seems...
Steve's breakdown: Coach, Kate Spade and Stuart Weitzman are the brands you should be checking out. Read on . . . NEW YORK: There’s been an abrupt changing of the...
Steve's breakdown: The new owners Lord & Taylor will most certainly look into to all marketing including agency relationships so get in line at the counter. Le Tote is the...
Steve's breakdown: "Dior Pulls 'Sauvage' Campaign After Facing Appropriation Backlash" is the headline and we wonder if and another agency should look them up. You can still see the ad...
Steve's breakdown: Gotta keep an eye on our review predictions. (see below) No other new business service can do this so . . . anywho The accounts are the reviews...
Steve's breakdown: Revlon is looking at selling all or parts of its business so get the research team on this one and don't miss an opportunity when it drops. NEW...
Steve's breakdown: There still may be tome to launch this brand so make a move today. SAN FRANCISCO, CA: Banana Republic announced the launch of Style Passport, an online subscription...
Steve's breakdown: High-end bling company, Tiffany, is launching a men's jewelry collection. It's a brand new thing for the client and we're wondering who's handling the advertising cause "men" are...
Steve's breakdown: The have a new Chief Marketing Officer and Chief Merchandising Officer. Plus they were smart enough to get out of the way of Limited Brands back in 2011....
Steve's breakdown: These guys have bigger marketing plans than just changing up the top of the marketing department. Agency roster is clearly next. And not for nothin', their line"Good on...
Steve's breakdown: Modcloth is gearing up for a Walmart-free future and the attitude of management is ‘We have nothing to lose’. I like that kind of thinking and I bet...
Steve's breakdown: The guy on the right is O.U.T. Or the way Fox Business put it: Victoria’s Secret parent company CMO resigns amid image issues, declines in sales, Epstein scandal....
Steve's breakdown: Well, Barneys New York has taken the dive but not without a little help from their friends. This gives us hope that the company could be a client....
Steve's breakdown: "Francesca’s swallows a ‘poison pill’" is the headline and we believe opens the door to a marketing discussion. Steven P. Lawrence is the CEO and Erik Lautier is...
Steve's breakdown: Lingerie startup Lively snapped up by Wacoal for $85M. Michelle Cordeiro Grant is the Founder and CEO of Lively LYNDHUST, NJ: Japanese lingerie company Wacoal International on Wednesday...
Steve's breakdown: If this article from WWD doesn't give enough clues as to how to pitch and win Diesel, then you didn't read the article. (Oh Snap!) NEW YORK, NY:...
Steve's breakdown: "Valérie Hermann Exiting Ralph Lauren" is the headline and everything she built is now up in the air. You have 'til September 30th to figure it out. NEW...
Steve's breakdown: With a new CEO, chief field operations and chief supply chain officer, these folks are only inches away from hiring a new AOR. Check out this ad and...
Steve's breakdown: Now that Chico’s FAS has its CEO, it might be the right time to help turn this company around. BTW: Chico’s and White House Black Market brands have...
Steve's breakdown: Having Party City, Sears & Office Max on a CEO's resume does not sound like they have a clue about what girls want. So if you know teen...
Steve's breakdown: We don't usually see a sales guy taking a brand position so this could be a rare opportunity for you to showcase your actual sales results with other...
Steve's breakdown: Back in May we told y'all that the Gap/Old Navy split up would create an account review. (See post at the bottom) Well, here we are and The...
Steve's breakdown: The account is Nivea and the problem was the client doesn't "Do Gay". If you have friends at FBC, give them a call to see what really happened...
Steve's breakdown: Verishop was created by Snap’s former chief strategy officer, Imran Khan, and his wife, Cate Khan, who used to work at Quidsi and Avon and they are "going...
Steve's breakdown: The new CMO has extensive experience in brand positioning and development, CRM, and loyalty as well as mobile and digital marketing. I guess that's what you'll be pitching...
Steve's breakdown: With the CEO leaving and the entire industry clueless to what to happen at Lord & Taylor, this could bve a great time to pitch that "Hail Mary"...
Steve's breakdown: "Unilever Taps Growth From Algae-Based Skin-Care Takeover" is the headline and Tatcha is the brand. SAN FRANCISCO, CA & ENGLEWOOD CLIFFS, NJ: Unilever agreed to buy skin-care brand Tatcha, which...
Steve's breakdown: That's right, we got another one right but the real question is whether Lee will be next to review. We're sayin' "YES". See our prediction at the bottom...
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