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Steve's breakdown: The IPO of Madewell Denim could not only create an account but it will fund the whole thing. LONG ISLAND CITY, NY: J. Crew Group Inc. plans to...
Steve's breakdown: Every once in a while a reporter just tells it like it is. This time it's Kaarin Vembar talking smack about Kate Spade & J. Crew. It seems...
Steve's breakdown: Coach, Kate Spade and Stuart Weitzman are the brands you should be checking out. Read on . . . NEW YORK: There’s been an abrupt changing of the...
Steve's breakdown: The new owners Lord & Taylor will most certainly look into to all marketing including agency relationships so get in line at the counter. Le Tote is the...
Steve's breakdown: "Dior Pulls 'Sauvage' Campaign After Facing Appropriation Backlash" is the headline and we wonder if and another agency should look them up. You can still see the ad...
Steve's breakdown: Gotta keep an eye on our review predictions. (see below) No other new business service can do this so . . . anywho The accounts are the reviews...
Steve's breakdown: Revlon is looking at selling all or parts of its business so get the research team on this one and don't miss an opportunity when it drops. NEW...
Steve's breakdown: There still may be tome to launch this brand so make a move today. SAN FRANCISCO, CA: Banana Republic announced the launch of Style Passport, an online subscription...
Steve's breakdown: High-end bling company, Tiffany, is launching a men's jewelry collection. It's a brand new thing for the client and we're wondering who's handling the advertising cause "men" are...
Steve's breakdown: The have a new Chief Marketing Officer and Chief Merchandising Officer. Plus they were smart enough to get out of the way of Limited Brands back in 2011....
Steve's breakdown: These guys have bigger marketing plans than just changing up the top of the marketing department. Agency roster is clearly next. And not for nothin', their line"Good on...
Steve's breakdown: Modcloth is gearing up for a Walmart-free future and the attitude of management is ‘We have nothing to lose’. I like that kind of thinking and I bet...
Steve's breakdown: The guy on the right is O.U.T. Or the way Fox Business put it: Victoria’s Secret parent company CMO resigns amid image issues, declines in sales, Epstein scandal....
Steve's breakdown: Well, Barneys New York has taken the dive but not without a little help from their friends. This gives us hope that the company could be a client....
Steve's breakdown: "Francesca’s swallows a ‘poison pill’" is the headline and we believe opens the door to a marketing discussion. Steven P. Lawrence is the CEO and Erik Lautier is...
Steve's breakdown: Lingerie startup Lively snapped up by Wacoal for $85M. Michelle Cordeiro Grant is the Founder and CEO of Lively LYNDHUST, NJ: Japanese lingerie company Wacoal International on Wednesday...
Steve's breakdown: If this article from WWD doesn't give enough clues as to how to pitch and win Diesel, then you didn't read the article. (Oh Snap!) NEW YORK, NY:...
Steve's breakdown: "Valérie Hermann Exiting Ralph Lauren" is the headline and everything she built is now up in the air. You have 'til September 30th to figure it out. NEW...
Steve's breakdown: With a new CEO, chief field operations and chief supply chain officer, these folks are only inches away from hiring a new AOR. Check out this ad and...
Steve's breakdown: Now that Chico’s FAS has its CEO, it might be the right time to help turn this company around. BTW: Chico’s and White House Black Market brands have...
Steve's breakdown: Having Party City, Sears & Office Max on a CEO's resume does not sound like they have a clue about what girls want. So if you know teen...
Steve's breakdown: We don't usually see a sales guy taking a brand position so this could be a rare opportunity for you to showcase your actual sales results with other...
Steve's breakdown: Back in May we told y'all that the Gap/Old Navy split up would create an account review. (See post at the bottom) Well, here we are and The...
Steve's breakdown: The account is Nivea and the problem was the client doesn't "Do Gay". If you have friends at FBC, give them a call to see what really happened...
Steve's breakdown: Verishop was created by Snap’s former chief strategy officer, Imran Khan, and his wife, Cate Khan, who used to work at Quidsi and Avon and they are "going...
Steve's breakdown: The new CMO has extensive experience in brand positioning and development, CRM, and loyalty as well as mobile and digital marketing. I guess that's what you'll be pitching...
Steve's breakdown: With the CEO leaving and the entire industry clueless to what to happen at Lord & Taylor, this could bve a great time to pitch that "Hail Mary"...
Steve's breakdown: "Unilever Taps Growth From Algae-Based Skin-Care Takeover" is the headline and Tatcha is the brand. SAN FRANCISCO, CA & ENGLEWOOD CLIFFS, NJ: Unilever agreed to buy skin-care brand Tatcha, which...
Steve's breakdown: That's right, we got another one right but the real question is whether Lee will be next to review. We're sayin' "YES". See our prediction at the bottom...
Steve's breakdown: Charlotte Russe was a 500 store retailer that it went down to zero and is now resurrecting up to 100. Our guess is the new owners will not...
Steve's breakdown: The Real Real consignment retailer is going for $100 million in IPO and we all know retailers gotta advertise. Do they have an agency, hard to say but...
Steve's breakdown: Don't laugh but JCPenney could be a thing. The CEO is relatively new, as is the CFO and now there's a new Chief Customer Officer reporting directly to...
Steve's breakdown: We love it when retailers go public because they can't help themselves from spend money on advertising! CERRITOS, CA: Online fashion retail giant Revolve Group has announced its plans...
Steve's breakdown: Analysts see the Gap/Old Navy split as a strategic move but it won't come without challenges as supplier relationships and inventory management shift, not to mention advertising. We're...
Steve's breakdown: Update? Well, the TV ads War Paint got in trouble for are all gone. We did find one copy on New York Post. All the more reason to...
Steve's breakdown: Can you say Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, Bass, ARROW, Speedo or Eagle? I knew you could and now they all have their own president who's...
Steve's breakdown: Back in March we told y'all that there were just too many changes at the top of Avon not to go into review. Now we know why. They...
Steve's breakdown: Express taps former Macy’s exec as CEO and it was about time. Were they looking for something completely different? Probably. Were they sick and tired of the old...
Steve's breakdown: The new business, called Nuuly, will be run as a separate entity by David Hayne, chief digital officer at Urban Outfitters and son of the company’s co-founder and...
Steve's breakdown: Coty has been a client of mine three times. That's because they love new ideas and they don't care where they come from. That's all the reason you...
Steve's breakdown: So Harry's has a new owner but even more importantly, they may need a new campaign. The "Shave, or Don't" campaign is well produced, funny, quirky and completely...
Steve's breakdown: A digitally native retailer owned by Walmart is expanding in brick-and-mortar but we don't think they should be using the same marketing strategy for both. Am I Right?...
Steve's breakdown: We love new owners of retailers because you know they are going to review everything and judging by their featured video on YouTube, above, one can conclude they...
Steve's breakdown: Club Monaco has got some things going on that is putting off the scent of a coming ad review. 1) They are seeking a VP of Marketing (job...
Steve's breakdown: "Involuntary" is the word they are using to describe the abrupt resignation of Chico's FAS's CEO. Man this company has been going Though It! We've been writing about...
Steve's breakdown: The old guard is out at Ascena Retail Group and the plan is to turn the 8 brand retailer around. With 4,500+ stores, that gotta include advertising. MAHWAH, NJ: There...
Steve's breakdown: Martha Stewart-brand products and Emeril Lagasse’s brands are being sold to Marquee Brands which already owns BCBGENERATION, BCBGMAXAZRIA, BEN SHERMAN, BODY GLOVE, BRUNO MAGLI, DAKINE. Through this acquisition,...
Steve's breakdown: Fred’s has hired Malfitano Advisors, SB360 Capital Partners and PJ Solomon to make their turnaround happen. Maybe they should add an ad agency to that list. Joseph Anto...
Steve's breakdown: Chico's is launching an online lingerie brand targeting millennials and we don't see how this happens without a heavy dose of digital marketing. Kimberly Grabel is the contact...
Steve's breakdown: We got ourselves an ex-72andSunny exec at the helm of a salon account. His job is to "elevate the visibility of our franchise and company-owned salons as we...
Steve's breakdown: Here's a fresh crop of CMOs. There's got be be one in your sweetspot! Hearst Autos Hires Chief Marketing Officer Hearst Autos, the publisher of Car and Driver and Road &...
Steve's breakdown: Ya gotta love a client with no grown-ups around. It also brings up some questions about the client. Why did these guys bail? Is there a marketing problem...
Steve's breakdown: Depending on what article you're reading, Calvin Klein's new hire is a Chief Merchandising Officer or Chief Marketing Officer. NEW YORK, NY: Calvin Klein has appointed Marcella Wartenbergh...
Steve's breakdown: Premier Brands Group is what's left of Nine West minus the shoes. I know what your thinking, what could possibly be left? Ask Ralph Schipani, the CEO. You...
Steve's breakdown: Before we start, J. Crew needs to rethink their model body-type in advertising. These models need to eat a sandwich and the photographer needs to stop scalping their heads....
Steve's breakdown: With all the changes in the top marketing & digital ranks, we see it hard not smell some doorbell opening opportunities at this 130+ year old company. NEW...
Steve's breakdown: They are getting aggressive over at Ross Stores and it makes us wonder how far they can go with the present advertising mix. Worth looking into. DUBLIN, CA:...
Steve's breakdown: Ask Deborah Yeh at deborah.yeh@sephora.com who's the Senior Vice President of Marketing and Brand at Sephora SAN FRANCISCO, CA: Three thing you should know first . . ....
Steve's breakdown: We love turnaround stories in New Business cause they have to get it right and yet, probably, also have to take some risks. Karen McKibbin is the new...
Steve's breakdown: With American Eagle opening up to 75 Aerie stores and the brand almost saving the entire company's stock price, we think some grown-up advertising should be in the...
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