Industry: Fashion/Beauty

Another retailer to pitch after its sale

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3 Words: Socks with brains!

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Good time to pick up a Gap brand

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New CEOs at 3 West Coast Lifestyle Brands

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1,400 new locations will need an ad push

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Our review prediction came true but we think there’s another coming

Steve’s breakdown: So Gap Inc. has taped DEG as Its Global Email Agency of Record. Not the part of the we thought would be reviewed but close enough. But our point now is what’s next for The Gap? Digital? Social Media? Plain old TV advertising? Your guess is as good as mine at this point […]

Shoe Brand with new Pres.

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Beauty Account Review Prediction

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Great Potential Fashion Clients in the New World

Steve’s breakdown: The shutdown might make for some big fashion combinations that were only dreamed of before COVID-19. Here are some examples of the possibilities of great new clients in the New World. THE WORLD of FASHION: The mind wanders in quarantine, making unlikely connections, taking flights of fancy. So much has changed in fashion. […]

Beloved British Brand swings American

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Stock pandering new fashion CEO could be an opening for an agency

Steve’s breakdown: The new Gap CEO said “I’m committed to fully realizing the potential of our portfolio and the advantage of our scale, with a focus on strengthening the love that our millions of customers have for our brands. To do that, we must better prioritize initiatives and capabilities that will improve execution and drive […]

This company never saw a good idea it didn’t like

Steve’s breakdown: That’s why we alway write about Coty Inc. when they make changes. This time it’s a lot Chess Piece moves at the top but they are always a good conversation starter to weasel some new concepts in front of them. In fact, the featured image is one of the concepts we pitched them […]

700 store client is ready for change: Boots CEO

Steve’s breakdown: Rue21 is ready for change and as we said in the fall “rue21 needs to chill out & wait for the cavalry, which should be coming directly: That’s You“. And now with this news, it apparently also includes a new CEO. So now would be a perfect time to do a little research […]

Urban Retailer may need to think more marketing than trends

Steve’s breakdown: This press release from Citi Trends reads like it came out of the 70s but we believe there’s great potential for the company but you’re going to have to take a close look. Many of their strategies are more about the Trends Than the Marketing. They could probably do a better job. SAVANNA, […]

Old Navy, as forecasted, went into review

Steve’s breakdown: Last month we made sure all our members knew we thought either The Gap or Old Navy would go in review. And now it’s just been announced Martin has won Old Navy. (Our forecast is at the bottom of the page) Gotta keep an eye on our Account review predictions!! OR BECOME A […]

A great agency is the only way this brand will get “Woke”

Steve’s breakdown: Victoria’s Secret has finally figured out the cash figures. Now it needs to change the figures in its advertising. I mean, check out the featured video that just went up 3 weeks ago! Is the storyline she’s all dressed up and no body to play with? Who gave her those pancakes? And she […]

Ad Review Forecast: Fashion Retailer

Steve’s breakdown: Now that Forever 21 has a new owner you can bet they will not be using any former ad agency partners so get shopping and write that pitch. Jamie Salter, founder, chairman, and CEO of ABG looks to be the contact. LOS ANGESE, CA: It’s a new day, hopefully, for Forever 21. The sale of […]

Sports clothes review: US, Europe & China markets

Steve’s breakdown: Stretchline is the client and Creativebrief is the search consultant handling the pitch. At the very least, make sure your credentials are up to date other there and ask about Stretchline’s advertising account as well. NOTTINGHAM, UK: The Nottingham-based business is the world’s biggest manufacturer of elastic fabric products, also known as ‘narrow […]

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