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This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
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Steve’s breakdown: PSEB Group, a new operating company composed of Eddie Bauer and PacSun has just brought on a new President for PacSun in addition to a new marketing team. We...
Steve’s breakdown: After 108 years Chanel has opened its books. Is the company is felling a bit randy and anything could be next. Okay . . . How about getting rid...
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Steve’s breakdown: That’s what the new President of Eddie Bauer has on his plate who is really more of just an outdoors kinda guy. Couple that with the fact that...
Steve’s breakdown: It seems more and more companies are experimenting with brick and mortar whether coming from overseas or from over the web. Lug and Harrys of London are perfect examples worth looking...
Steve’s breakdown: ModCloth is starting a new chapter and having an ad agency to lean on maybe just what the company needs right now. Try Ms. Susan Gregg Koger at s.koger@modcloth.com....
Steve’s breakdown: Authentic Brands just bought a boatload of brands from Nine West to go with the boatload they already have. They tend to do work in-house but some of these brands may require...
Steve’s breakdown: Goop hires its first Chief Marketing Officer from YNAP as it plots European expansion. Those two statements plus no agency means it’s going to be a mess in there....
Steve’s breakdown: Glad Lash needs to talk to a steady hand in the retail business. (did ya see what I did there? steady hand? eyelash extensions? nevermind) Brian Greene is...
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Steve’s breakdown: Here we go again. Folks, you have to keep an eye on our account review predictions because we get these right. This time it’s Puma and if you...
Steve’s breakdown: Famous Footware spends $9 million let alone what they spend on Sam Edelman, Allen Edmonds, Franco Sarto, Vince, Via Spiga, George Brown Bilt, Diane von Furstenberg, Fergie Footwear...
Steve’s breakdown: So the Academy Sports + Outdoors CEO just bailed to take the CEO position at PetSmart and from what I can discern, it was ugly! Both companies are retooling. FCB...
Steve’s breakdown: Jeans & Bridal Gowns go hand-in-hand at David’s Bridal. This will be their 2nd Gap-Alum to take the CEO office. The difference this time is the new guy has...
Steve’s breakdown: So JC Penny’s CEO, who completely failed at turning the company around, has bailed for Lowe’s. So what about the ad accounts? Badger & Winters Group just won the...
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