Reality TV Account in Cosmetics

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Steve's breakdown: I you ever wanted to get in the Kardashians biz, here's your chance. Coty has just bought Kylie Cosmetics and Kylie Skin and they have big plans for...

Too cool for school client’s CMO search: Get involved

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Steve's breakdown: Fox Racing is an American privately owned action sports and clothing brand founded in 1974. Fox designs, develops and distributes clothing and accessories to over fifty countries primarily...

Relaunching a kids brand will take a new agency

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Steve's breakdown: The Children’s Place is going to give Gymboree another go. Jane Elfers, is the President and Chief Executive Officer. SECAUCUS, NJ: The Children’s Place, Inc. (Nasdaq: PLCE), the largest pure-play children’s...

Skincare brand gets elephant sized global pockets

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Steve's breakdown: Shiseido’s clearly going to put some global marketing muscle behind Drunk Elephant so might as well get in on the cash. Tiffany Masterson is the founder of Drunk...

Free at last and time to pitch

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Steve's breakdown: We all smelled this one coming and it's time to pounce if you already hadn't. And like we said in August "give Silvia Mazzucchelli a ring and let...

Will pulling this ad = pulling the agency?

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Steve's breakdown: "Dior Pulls 'Sauvage' Campaign After Facing Appropriation Backlash" is the headline and we wonder if and another agency should look them up. You can still see the ad...

Two reasons to pitch this fashion retailer

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Steve's breakdown: The have a new Chief Marketing Officer and Chief Merchandising Officer. Plus they were smart enough to get out of the way of Limited Brands back in 2011....

Here’s one reason to contact this retailer

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Steve's breakdown: "Francesca’s swallows a ‘poison pill’" is the headline and we believe opens the door to a marketing discussion. Steven P. Lawrence is the CEO and Erik Lautier is...

Love Luxury Manhattan Fashion?

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Steve's breakdown: "Valérie Hermann Exiting Ralph Lauren" is the headline and everything she built is now up in the air. You have 'til September 30th to figure it out. NEW...

Green account wrapped in a $700 million client

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Steve's breakdown: "Unilever Taps Growth From Algae-Based Skin-Care Takeover" is the headline and Tatcha is the brand. SAN FRANCISCO, CA & ENGLEWOOD CLIFFS, NJ: Unilever agreed to buy skin-care brand Tatcha, which...

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