Will pulling this ad = pulling the agency?

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Steve's breakdown: "Dior Pulls 'Sauvage' Campaign After Facing Appropriation Backlash" is the headline and we wonder if and another agency should look them up. You can still see the ad...

Two reasons to pitch this fashion retailer

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Steve's breakdown: The have a new Chief Marketing Officer and Chief Merchandising Officer. Plus they were smart enough to get out of the way of Limited Brands back in 2011....

Here’s one reason to contact this retailer

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Steve's breakdown: "Francesca’s swallows a ‘poison pill’" is the headline and we believe opens the door to a marketing discussion. Steven P. Lawrence is the CEO and Erik Lautier is...

Love Luxury Manhattan Fashion?

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Steve's breakdown: "Valérie Hermann Exiting Ralph Lauren" is the headline and everything she built is now up in the air. You have 'til September 30th to figure it out. NEW...

Green account wrapped in a $700 million client

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Steve's breakdown: "Unilever Taps Growth From Algae-Based Skin-Care Takeover" is the headline and Tatcha is the brand. SAN FRANCISCO, CA & ENGLEWOOD CLIFFS, NJ: Unilever agreed to buy skin-care brand Tatcha, which...

Huge retailer you way have looked past

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Steve's breakdown: Don't laugh but JCPenney could be a thing. The CEO is relatively new, as is the CFO and now there's a new Chief Customer Officer reporting directly to...

New Owners = New Advertising

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Steve's breakdown: We love new owners of retailers because you know they are going to review everything and judging by their featured video on YouTube, above, one can conclude they...

8 retailers get C-suite shakeup: Advertising?

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Steve's breakdown: The old guard is out at Ascena Retail Group and the plan is to turn the 8 brand retailer around. With 4,500+ stores, that gotta include advertising. MAHWAH, NJ: There...

Launching online lingerie brand needs ad agency

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Steve's breakdown: Chico's is launching an online lingerie brand targeting millennials and we don't see how this happens without a heavy dose of digital marketing. Kimberly Grabel is the contact...

Ad guy takes the CMO chair at salon client

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Steve's breakdown: We got ourselves an ex-72andSunny exec at the helm of a salon account. His job is to "elevate the visibility of our franchise and company-owned salons as we...

Eight new CMOs you might want to contact

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Steve's breakdown: Here's a fresh crop of CMOs. There's got be be one in your sweetspot! Hearst Autos Hires Chief Marketing Officer Hearst Autos, the publisher of Car and Driver and Road &...

This is our 3rd warning to call this client

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Steve's breakdown: Before we start, J. Crew needs to rethink their model body-type in advertising. These models need to eat a sandwich and the photographer needs to stop scalping their heads....

Cosmetic Digital Lead!

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Steve's breakdown: With all the changes in the top marketing & digital ranks, we see it hard not smell some doorbell opening opportunities at this 130+ year old company. NEW...

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