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Steve's breakdown: Express taps former Macy’s exec as CEO and it was about time. Were they looking for something completely...
https://www.youtube.com/watch?v=j0HkjdMCJLw Steve's breakdown: The new business, called Nuuly, will be run as a separate entity by David Hayne, chief digital...
Steve's breakdown: Coty has been a client of mine three times. That's because they love new ideas and they don't...
https://www.youtube.com/watch?v=OBU0WJUd2_g Steve's breakdown: This more of a cautionary tale for others thinking about doing the same. The brand is War...
https://www.youtube.com/watch?v=pyuX7-3xZzY Steve's breakdown: So Harry's has a new owner but even more importantly, they may need a new campaign. The...
Steve's breakdown: A digitally native retailer owned by Walmart is expanding in brick-and-mortar but we don't think they should be...
https://www.youtube.com/watch?v=iGVjwyCG0hw Steve's breakdown: We love new owners of retailers because you know they are going to review everything and judging...
Steve's breakdown: Club Monaco has got some things going on that is putting off the scent of a coming ad...
https://www.youtube.com/watch?v=4sYeszPyXhc Steve's breakdown: "Involuntary" is the word they are using to describe the abrupt resignation of Chico's FAS's CEO. Man...
Steve's breakdown: The old guard is out at Ascena Retail Group and the plan is to turn the 8 brand retailer...
Steve's breakdown: Martha Stewart-brand products and Emeril Lagasse’s brands are being sold to Marquee Brands which already owns BCBGENERATION, BCBGMAXAZRIA,...
Steve's breakdown: Fred’s has hired Malfitano Advisors, SB360 Capital Partners and PJ Solomon to make their turnaround happen. Maybe they...
Steve's breakdown: Chico's is launching an online lingerie brand targeting millennials and we don't see how this happens without a...
Steve's breakdown: We got ourselves an ex-72andSunny exec at the helm of a salon account. His job is to "elevate...
Steve's breakdown: Here's a fresh crop of CMOs. There's got be be one in your sweetspot! Hearst Autos Hires Chief...
Steve's breakdown: Ya gotta love a client with no grown-ups around. It also brings up some questions about the client....
Steve's breakdown: Depending on what article you're reading, Calvin Klein's new hire is a Chief Merchandising Officer or Chief Marketing...
Steve's breakdown: Premier Brands Group is what's left of Nine West minus the shoes. I know what your thinking, what...
Steve's breakdown: Before we start, J. Crew needs to rethink their model body-type in advertising. These models need to eat a...
Steve's breakdown: With all the changes in the top marketing & digital ranks, we see it hard not smell some...
Steve's breakdown: They are getting aggressive over at Ross Stores and it makes us wonder how far they can go...
Steve's breakdown: Ask Deborah Yeh at deborah.yeh@sephora.com who's the Senior Vice President of Marketing and Brand at Sephora SAN FRANCISCO,...
https://www.youtube.com/watch?v=WwM5X7fuqBg Steve's breakdown: We love turnaround stories in New Business cause they have to get it right and yet, probably,...
Steve's breakdown: With American Eagle opening up to 75 Aerie stores and the brand almost saving the entire company's stock...
https://www.youtube.com/watch?v=zflEQIU2CaI Steve's breakdown: Even with the launch of their bathing suites, Victoria's Secret just can't stop the sales declines. Now...
https://www.youtube.com/watch?v=VUMyaamGxgY Steve's breakdown: 1) Coming out of Chapter 11 2) New CEO 3) New CFO CONSHOHOCKEN, PA: David’s Bridal is...
https://www.youtube.com/watch?v=t5RUh8HB2b8 Steve's breakdown: This is a huge deal so if you ever wanted to sink your teeth into a huge...
Steve's breakdown: The Gap is changing it's name and spinning off Old Navy. No one thought they'd see the day....
Steve's breakdown: Victoria’s Secret’s competition keeps growing. ThirdLove, the online women’s bra and underwear brand known for its inclusive sizing and...
Steve's breakdown: Let's finish that sentence: If there's a Sports Marketing Oops Hall of Fame, Nike is now among the...
https://www.youtube.com/watch?v=KfaSxIkLslE Steve's breakdown: These guys always do the best Christmas stuff so you know they might be talked into doing...
Steve's breakdown: If your agency has ever been in the fashion industry, there are probably people to reconnect with after...
https://www.youtube.com/watch?v=ZgcgFP9nGqY Steve's breakdown: We always love a juicy IPO but this one is iconic. Levi Strauss! Take a look . ....
Steve's breakdown: 1The brands at Caleres include Vionic, Vince, Franco Sarto, Dr. Scholl’s Shoes, LifeStride, Via Spiga, Diane von Furstenberg, Blowfish Malibu,...
Steve's breakdown: The new CMO will focus on "differentiating the e.l.f. brand while articulating the power behind its mission to...
https://www.youtube.com/watch?v=lMsxrJeJ8lU Steve's breakdown: REI and Venables, Bell & Partners won a boatload of awards in 2016 but not much going on...
https://www.youtube.com/watch?v=ZPEPWJkgmHM Steve's breakdown: 2 things: 1) The headline reads: New Pandora CEO seeks to drive turnaround through new marketing 2)...
Steve's breakdown: Who doesn't like a weed account? Peter Horvath is the contact. Check out their website. I gives you a...
Steve's breakdown: Marshalls Seeks PR Agency To Help Elevate Brand. The off-price retailer is currently searching for project support, while MSL...
Steve's breakdown: The Gap Inc. division is streamlining its fleet and seeking to rekindle connections to consumers so it hired Alegra...
Steve's breakdown: Simple. We have contacts throughout the industry who talk to us. And it happens more than you think...
Steve's breakdown: K2 Sports announced that Tim Swart has joined the company as global vice president of marketing, managing global marketing...
https://www.youtube.com/watch?v=s99xsL0G0Nw Steve's breakdown: When a client like Puma moves headquarters, there's change and growth and a new spirit in the...
Steve's breakdown: First the CEO and now their legendary chairman, Mickey Drexler, is leaving J. Crew. This much change at the top...
Steve's breakdown: Sears has been saved but we suspect if they can find a cheaper way to advertise they would...
https://www.youtube.com/watch?v=FL5dmrUFQSU Steve's breakdown: The headline is: JC Penny cycles through another CMO.Current chief marketer Marci Grebstein will depart Feb. 3. Add...
Steve's breakdown: YETI makes great products for the outdoors and bringing in a ex-Calvin Klein Global Chief Marketing Officer sound really...
Steve's breakdown: This could be the smallest account review we've ever reported on but it's so fun!!! Responses are due...
Steve's breakdown: There's no AOR over at Burberry but there is a new CMO. Rod Manley NEW YORK, NY & LONDON,...
Steve's breakdown: La Senza is the brand to check out. They have been set free to private equity firm Regent LP. Lisa Scopelleti...
https://www.youtube.com/watch?v=jaKIwSDLH28 Steve's breakdown: Looks like the "Be More Human" campaign is done for Reebok. Melanie Boulden the vp of global...
Steve's breakdown: Lids Sports Group operates the Lids headwear stores and the Locker Room by Lids. They use Zimmerman Advertising but...
Steve's breakdown: Stadium Goods gets acquired by Farfetch as the sneaker resale market heats up. Ads Next? Call 646-779 8410 to...
Steve's breakdown: Time to give Under Armour a call because it's hitting the fan over there. Just be rosy on the phone...
Steve's breakdown: These bullet points point to an advertising review of some kind at Walker & Company Brands. • Tristan Walker...
Steve's breakdown: Heidi O’Neill has been named president of Nike Direct and she has a boot-load of agencies working for her....
Steve's breakdown: Considering the low ratings The Victoria’s Secret Fashion Show got, the CMO meltdown and their launch back into swimwear,...
Steve's breakdown: Here's a quick list of marketing positions you might want to check into. Maybe you know someone for...
https://www.youtube.com/watch?v=A49Q9z__1Sk Steve's breakdown: Chico’s president out as sales plunge and we don't see any future for anything she did so we...
Steve's breakdown: If I was to pick the hottest lead of the 10 below, look into Blue Nile The Washington...