Industry: Fashion/Beauty

Retailer with new CEO + CBO = Opportunity

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Century 21

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Victoria’s Secret ad review we forecasted

Steve’s breakdown: Back in December (see below) we made the forecast. Only thing to say is to keep an eye on our review predictions. COLUMBUS, OH: Victoria’s Secret hired ad giant WPP to handle its advertising as it looks to turn around its business, which has been wracked by slumping sales and controversy. The world’s largest holding company […]

Fixing a fishy fashion brand

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Resurrecting a Luxury Legend

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Rainwear Company slips on new CMO

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March 10, 2021 is the day we’ll know

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And so the brand rebuild begins: Agency?

Steve’s breakdown: Victoria’s Secret is finally filling out it’s C-Suite and here’s the CMO. Though resume sited below does not really match-up with her LinkedIn profile, let’s just hope L Brands has got this under control. There’s a lot to unpack in this article so soak it all up if interested. We think it all […]

Retailer is now ready for your pitch X 2

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Charity Campaign Backfires

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Two Fashion/Retail Brand Leaders Sacked

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Retailer’s 3 year comeback plan should include you

Steve’s breakdown: We’ve talking about Bed Bath & Beyond for a while but now that they have a 3 year comeback plan, it looks to be a great time to approach the retailer. Between the 11 brands they plan to launch, the store remodeling and the refocusing on Buybuy Baby, they will absolutely need all […]

3 fashion brands with new CEO

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Luxury Lead We’ve Been Waiting For

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8 majors brands with a clean slate

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This is how Not to revive a revered brand

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Environmentally Woke Brand Gets New CEO

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Another retailer to pitch after its sale

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3 Words: Socks with brains!

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