New Owners = New Advertising

https://www.youtube.com/watch?v=iGVjwyCG0hw Steve's breakdown: We love new owners of retailers because you know they are going to review everything and judging...

Cosmetic Digital Lead!

Steve's breakdown: With all the changes in the top marketing & digital ranks, we see it hard not smell some...

Big Digital Lead out of Retail

https://www.youtube.com/watch?v=t5RUh8HB2b8 Steve's breakdown: This is a huge deal so if you ever wanted to sink your teeth into a huge...

Jeweler is Expected to Review Advertising

https://www.youtube.com/watch?v=ZPEPWJkgmHM Steve's breakdown: 2 things: 1) The headline reads: New Pandora CEO seeks to drive turnaround through new marketing 2)...

Trouble in paradise with retailer & agency?

https://www.youtube.com/watch?v=FL5dmrUFQSU Steve's breakdown: The headline is: JC Penny cycles through another CMO.Current chief marketer Marci Grebstein will depart Feb. 3. Add...

$80 million global sports account in review

https://www.youtube.com/watch?v=jaKIwSDLH28 Steve's breakdown: Looks like the "Be More Human" campaign is done for Reebok. Melanie Boulden the vp of global...

Lux Used Shoes Get Deep Pockets

Steve's breakdown: Stadium Goods gets acquired by Farfetch as the sneaker resale market heats up. Ads Next? Call 646-779 8410 to...

Nike

Steve's breakdown: Heidi O’Neill has been named president of Nike Direct and she has a boot-load of agencies working for her....

Two Words: Victoria’s Secret

Steve's breakdown: Considering the low ratings The Victoria’s Secret Fashion Show got, the CMO meltdown and their launch back into swimwear,...

Retailer dumps Pres and probably ad agency

https://www.youtube.com/watch?v=A49Q9z__1Sk Steve's breakdown: Chico’s president out as sales plunge and we don't see any future for anything she did so we...

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