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This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
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Steve’s breakdown: Here we go again. Folks, you have to keep an eye on our account review predictions because we get these right. This time it’s Puma and if you...
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This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
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Steve’s breakdown: Does anybody else feel like Nike is just walking-on-eggshells right now? They certainly have their problems in-house and now with the Converse account just getting slided over to...
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Steve’s breakdown: The new CMO at Hudson’s Bay is tasked with revving-up data-driven customer insights, digital marketing, social media and e-commerce so there’s your pitch when calling to congratulate her....
Steve’s breakdown: For you “idea” agencies out there . . . MAC, NARS, Kylie Cosmetics by Kylie Jenner and Urban Decay are the brands that could be using a busted bootlegging ring...
Steve’s breakdown: Joanne Davis Consulting is managing the review so make sure your credentials are up to date even if you’re not pitching the business. It makes them feel important and...
Steve’s breakdown: Bon-Ton was just scooped-up by Washington Prime Group and Namdar Realty Group, essentially saving 250 stores. Will the new owners get on with the advertising at hand? We hope so...
Steve’s breakdown: Champion just opened its first store in LA and you know this isn’t their last. Once they get the hang of retail, they’ll want to blow it out and that...
Steve’s breakdown: Under Armour just had 150 million users affected by a MyFitnessPal data breach and they are not even addressing the matter on their website. These folks need some grownups in the...
Steve’s breakdown: The best performing store at J. Crew is Madewell and they are going all in on the brand. That’s going to include more aggressive advertising and they don’t...
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This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
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Steve’s breakdown: The CMO is giving a speech against breeding division in society and fail to protect children in regards to social media. Be the first to agree before he gives...
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Steve’s breakdown: There was last year’s Lady Gaga Super Bowl spot and now this year’s exit of a 30 year brand vet. These events and the slump in sales makes...
Steve’s breakdown: Lululemon can’t buy a break. Between the founder saying “Frankly some women’s bodies just actually don’t work for [wearing Lululemon pants]… it’s really about the rubbing through the thighs” back in...
Steve’s breakdown: Bon-Ton has used the same agency forever and this turnaround effort could be the last straw to try to hire a new shop. MILWAUKEE, WI: The Bon-Ton Stores...
Steve’s breakdown: Ralph Lauren hires its 1st digital officer & names new online leaders. If that doesn’t scream digital lead, I’ll eat my red, white & blue yet still earth-toned wool...
Steve’s breakdown: Famous Footwear had hired Kirk Palmer Associates to assist in the search for their next President. Help find this President and you might find yourself with a beautiful client, with a...
Steve’s breakdown: Christopher Designs has brought in a CMO from the outside and we suspect he’ll want to make his mark quickly. The work they are doing now seems all over the...
Steve’s breakdown: Footlocker is who “they” are because they just plunked down a sizable investment into Carbon38 which has a cult like following. Lisa Kraynak at lisa@carbon38.com is the Chief Marketing...
Steve’s breakdown: G/FORE was just bought by Peter Millar and it seems they need some work done. For one thing, the G/FORE website is “under construction”. Plus they have to figure out what this...
Steve’s breakdown: Nike doesn’t tend to mess much with there major agency partners but they do do the “project” thing. So this would be a good time to see if...
Steve’s breakdown: They are talking about their “next phase of global growth for Keen” and we believe the new CMO just might be interested in interviewing shops for the AOR...
Steve’s breakdown: Billabong, which was bought by Quiksilver, actually spends more than Quiksilver, Roxy, and DC Shoes brands combined. And now that they have new American owners, there might be some changes...
Steve’s breakdown: Destination Maternity has named a new interim CEO—its second since September. If that’s not a scream for help, we don’t know what is. They do not have an AOR...
Steve’s breakdown: All of these companies are worth looking into because, you know, retail has to advertise. Plus new CEOs tend to shake things up and they can do it...
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