We Have a Nike Lead

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280 Store Fashion Chain taps 2 CMOs

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New marketing leads at outdoor performance brand

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CMO turn to Pres at Salon & Spa

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Who’s launching an apparel brand

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Guess whose daughter is having a brand problem

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Is True Religion a Lead?

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American Retailer launches new Brand

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Sports marketing lead: Luxury jewelry designer/retailer

Steve’s breakdown: David Yurman is all about photography, digital and driving folks to their vacation locations. This new CMO is an obvious choice but her experience in sports partnerships is new. Could...

Outdoor Retailer Expected to Review Advertising

Steve’s breakdown: Camping World Holdings just bought Uncle Dan’s Outfitters and you know they will be taking a long hard look at the lack of advertising. CHICAGO, IL & BOWLING GREEN, KY: The largest...

Luxury brand you love now needs advertising

Steve’s breakdown: The headline is: Coach Changes Name to Tapestry to Reflect All Its Brands. Carbone Smolan Agency advised them on the rebranding but here’s the thing, they don’t do advertising. BAM!...

Will Advertising Disaster Result in a Fired Agency

Steve’s breakdown: What were they thinking over at Dove? The Facebook campaign was clearly racist and someone’s head is going to roll. ENGLEWOOD CLIFFS, NJ: Dove has apologized for a controversial...

Relaunching a iconic fashion brand

Steve’s breakdown: Fiorucci is the brand and Janie Schaffer, an ex- CEO of Victoria’s Secret, is the contact. NEW YORK, NY : Fiorucci is back — and it hasn’t lost its cheeky, irreverent...

Children’s apparel retailer is taking calls

Steve’s breakdown: Gymboree is the company and their looking at a new life with fresh eyes. Jump Now! SAN FRANCISCO, CA: Gymboree has emerged from bankruptcy with a reduced footprint — and...

Diamond account lead

Steve’s breakdown: Blue Nile has a new CMO, CPO (P for Product) & CSO (S for Strategy). There seems to be too many chiefs in this world but anyway, it sounds like...

Save cosmetic company from itself

Steve’s breakdown: My ex-client Coty is at it again with false claims about their products. Maybe they just need a little handholding from an experienced third party. NEW YORK, NY:...

New CMO at Men’s Retailer

Steve’s breakdown: This quote should give you a good idea what the new CMO will be concentrating on. “Mr. Frank Hamlin most recently served as chief marketing officer for Fortune...

$16 million children’s apparel account starts over

Steve’s breakdown: The company is Gymboree and they are coming out of Chapter 11 with about 900 stores. Great time to make the introductions. Dean Silbersack is the contact and he can be...

Turning around a boot brand

Steve’s breakdown: Ugg is the brand and Deckers is the company. A recent interview with the president will give you all the hints needed to pitch the brand. Read on...

Changing hands: $10 clothing company account

Steve’s breakdown: It’s time to give Williamson-Dickie a call cause they have new parents and they are due to review the account. They have used agencies like BBDO and Goodby in the...

Global PR Review: Revlon

Steve’s breakdown: After Revlon consolidated its global ad business with WPP’s Grey and Mediacom, it’s now on the hunt for PR partners. But you have to move Ulta-Fast because the review is...

Timing’s right to contact this popular British brand

Steve’s breakdown: Hunter, best known for its signature rain boots, is expanding its fledgling retail footprint and might be open to advertising discussions. Wendy Svarre is the CEO and can be reached...

Relaunching an American Retail Brand

Steve’s breakdown: American Apparel is “Back to Basics” with their relaunch. We suspect they’ll be looking into all kinds of strategies to make sure it sticks. Check into it. LOS ANGELES, CA: American...

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