Largest Liquor Chain in Review

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Canadian Town Issues RFP

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Marijuana in Manhattan

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Magic!! A New Account Appears on Stage

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Old brand gets a fresh start with possibly reborn advertising

Steve’s breakdown: Remember Florence Henderson from the Brady Bunch? Yeah, that was the kind of cash spent on this brand. Now with a new owner with fresh eyes, they just might go for a marketing share grab. WINNIPEG, Canada Brief: Conagra Brands signed an agreement to sell its Wesson oil brand to Richardson International, a Canadian agribusiness […]

As if beer guys aren’t clueless enough, this happened

Steve’s breakdown: We’re not super sure Anheuser Busch is going to know how to deal with advertising weed. Do You? It’s another tall order but get that research team together and figure this one out. SAINT LOUIS, MO: Anheuser Busch InBev, which has stayed on the sidelines of the cannabis trend as other alcohol marketers made […]

State Tourism Releases RFPs for Canada & Australia

Steve’s breakdown: We got a 2fer here from the State of Utah. Both are due January 18th Travel Trade, and PR Representation in Australia – Utah Office of Tourism: View RFP as PDF Travel Trade and PR Representation in Canada – Utah Office of Tourism: View RFP as PDF Below is the summary of the Canada pitch […]

Hollywood account via Canada

Steve’s breakdown: As if you’re not already shooting up in Canada, you might as well check out Bron Studios to say hello to their new CMO straight out of Fox Searchlight. BRITISH COLUMBIA, Canada: Fox Searchlight veteran Cassandra Butcher has joined Bron Studios as chief marketing officer. In her new role, Butcher will oversee all […]

We Love Marketing Brained CEOs!

Steve’s breakdown: We have 3 new CEOs with major marketing in their backgrounds and you know how we love that stuff! The bottom story has a guy who was the Global Chief Marketing Officer for Levi´s Brand. Not bad – huh? Coast Spas appoints new CEO Pool & Spa Marketing Coast Spas appoints new CEO […]

Spreading the word about cheese could require a new mouthpiece

Steve’s breakdown: Why not have a client in Canada? It’s right there and now Parmalat has given you an opportunity with their purchase of natural cheeses Cracker Barrel, P’tit Quebec and aMOOza! from Kraft Heinz Company. MILANO, Italy & ONTARIO, Canada: The Kraft Heinz Company announced today that it has entered into a definitive agreement to sell its Canadian natural cheese […]

Eight Regional .ORG Account Reviews

Steve’s breakdown: University of Maryland University College Issues Integrated Marketing RFP LARGO, MD: This RFP reflects the need for a full range of fresh digital, print and broadcast assets that build on the launch materials. The services are expected to cover local, regional and national geographic area. It is highly desired that firms provide samples […]

Cannabis Cocktail Launch

Steve’s breakdown: This is happening folks and no one should miss out on this wave of cash and here’s one company that can show you the way. SANTA MONICA, CA & TORONTO, Canada: The Tinley Beverage Company Inc. is pleased to announce its intention to commence an initial production batch of 2,000 bottles of TinleyTM Cocktails […]

5 University RFPs from Mississippi to Oregon

Steve’s breakdown: These due dates are a little tight. That’s why we called this post an ALERT! Southeastern Missouri State University seeks Advertising & Marketing Services: Due Date: August 14th Services needed include Media buying (including print, TV, radio, outdoor, digital, online, social, display), Strategic planning of marketing campaigns, Consulting, market research (primary/focus groups/secondary), data analysis and adjustment of […]

3 Regional RFPs

Steve’s breakdown: The RFPs hail from Okaloosa County, Florida – Coquitlam, British Columbia, Canada and Haldimand County, City in Ontario, Canada. It’s a slow Monday 😛 City of Coquitlam, Canada Issues RFP For Branding and Marketing The purpose of this RFP is to invite proposals from qualified firms to provide a marketing and brand identity strategy, website design, […]

Canadian Tourism Commission Issues PR RFP

Steve’s breakdown: Due Date for proposals is July 31st and the contact email is procurement@destinationcanada.com Go Get’em! VANCOUVER, Canada: The Canadian Tourism Commission, doing business as Destination Canada (“DC”), is Canada’s national tourism marketing organization. A federal Crown corporation, DC supports the Canadian tourism industry by marketing Canada as a premier four-season tourism destination, and supports the Canadian […]

Four RFPs in One

Steve’s breakdown: Four Regional Reviews to choose from . . . Ontario Media Development Corporation Seeks Marketing Vendor RFB for the provision of promotional and client relation services to foster and deliver film and television production and post-production investment opportunities for Ontario/Toronto in Los Angeles, California, for the Ontario Media Development Corporation. Background: Ontario Media […]

Nice & Quiet Lux Lead

Steve’s breakdown: You can’t get nicer than a diamond chain in Canada. Spence Diamonds has it all for the agency looking to break into new territory – “categorically” & regionally. VANCOUVER, Canada: North American diamond retailer Spence Diamonds names Frank Hamlin as first-ever chief marketing officer. Founded in Vancouver 40 years ago with expansion to the U.S in 2016, Spence has radically reinvented […]

“I don’t want to grow up” kids have to move to Canada

Steve’s breakdown: Fairfax Financial Holdings Ltd. is buying 82 Toys-R-Us stores and they are keeping the brand! (We told you the brand would survive – we just got the how all wrong) Now to hire the right agency . . . TORONTO, Canada: Toys “R” Us stores will remain up and running in Canada, while its […]

Digital Retail Opportunity

Steve’s breakdown: The new CMO at Hudson’s Bay is tasked with revving-up data-driven customer insights, digital marketing, social media and e-commerce so there’s your pitch when calling to congratulate her. TORONTO, Canada: Hudson’s Bay Co. is naming Bari Harlam as its new chief marketing officer. Harlam has held senior marketing roles at American companies BJ’s […]

Weed Leed

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BtoB PR review from Great White North

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“You’re too fat” company still too stupid: Grown-up Agency Needed

Steve’s breakdown: Lululemon can’t buy a break. Between the founder saying “Frankly some women’s bodies just actually don’t work for [wearing Lululemon pants]… it’s really about the rubbing through the thighs” back in 2013 and now their CEO getting the boot for “bad behavior”. It’s time for a smart agency to introduce themselves. Try Rachel Acheson at racheson@lululemon.com. VANCOUVER, […]

2 e-commerce grocery services combine to create ad account

Steve’s breakdown: Digital marketing is what’s needed at Instacart and Unata now that they are joining forces and it looks as if they are doing thing in-house. There’s another reason to say “HI!” SANFRANCISCO, CA & TONOTO, Canada: Dive Brief: Instacart is acquiring Unata, the fellow e-commerce and digital grocery services provider, according to a press release. The […]

North Carolina, California & Canada: 3 RFPs

Steve’s breakdown: We have three very different RFPs for ya today. Here we go: The City of Santa Clara, CA is seeking quote/qualifications to provide as-needed public affairs and media relations services for the City of Santa Clara, including the Santa Clara Stadium Authority. The City of Charlotte, NC plans to contract with one or […]

Canada water is Coming to America

Steve’s breakdown: CANADA water is actually the launching brand and Salacious Drinks will make it available online immediately. The other good news is the company has a whole line of luxury waters including Svalbarði Iceberg Water that retails for $75! TORONTO, Canada: Salacious Drinks will soon launch CANADA water in the U.S. The company says its signature glass edition of […]

New North American Airline Account is Born

Steve’s breakdown: Delta and WestJet are creating a new company. Think Molson/Coors back in the days. New account needs a new agency! ATLANTA, GA & CALGARY, Canada: Delta Air Lines has quietly expanded its global footprint over the past few years, buying minority stakes or forming joint ventures on four continents. Now, it’s turning to […]

Retail brands you would kill to represent have a new CMO

Steve’s breakdown: The owner of Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Gilt, Saks OFF 5TH and Galeria Kaufhof has a new CMO. Pure statistics dictates looking into the new guy and his plans. TORONTO, Canada & NEW YORK-, NY: HBC announced the appointment of Milton Pappas to Chief Marketing Officer, effective immediately. In this role, Mr. Pappas […]

Active network intelligence activates new CMO

Steve’s breakdown: Enough with the wellness stuff. Now we’re talking about an active network intelligence company with a new CMO that’s ready to kick-it into high-gear. Contact them with alliances@Sandvine.com FREMONT, CA: Sandvine, a global leader in active network intelligence, announced that Samir Marwaha has joined as the Chief Marketing Officer. Bringing almost 30 years of experience from […]

RFPs from High Point, NC & Quebec

Steve’s breakdown: We have two for ya. See below HIGH POINT, NC: The High Point Police Department is seeking a marketing firm to work with us in developing a marketing strategy that will facilitate an increase in the number of qualified applicants we obtain responding to job postings for open police employment. We take pride […]

Great white north beer lead

Steve’s breakdown: We don’t usually cover Canada but what the hell. Give the new Molson Coors CMO a ring and call him a hoser. It’ll work – trust me. ETOBICOKE, Canada: Molson Coors has a new marketing leader, bringing in Martin Coyle as the company’s new chief marketing and customer excellence officer in Canada. Coyle […]

Who’s watching advertising at this sideshow

Steve’s breakdown: With all these balls in the air, who’s watching advertising once Cirque du Soleil buys Blue Man Group. You might want to ask Mr. Florent Bayle-Laboure the Senior Director of Brand Management. He can be reached at florent.bayle-laboure@cirquedusoleil.com NEW YORK, NY & MONTREAL, Canada: A Blue Man cameo in Cirque du Soleil coming soon? Cirque du Soleil […]

“TechnoWear” for men has CMO

Steve’s breakdown: We’re talking about SAXX and they are big into to sports underwear. Braden Hoeppner is the new CMO and he’s big into digital so concentrate there. VANCOUVER, Canada: SAXX Underwear has announced an addition to their leadership team with the appointment of Braden Hoeppner as Chief Marketing Officer. Hoeppner brings over a decade of […]

Brewery moves to Canada

Steve’s breakdown: Fort Collins Brewery was bought and they are planning to ease out all their brands. The Red Truck Beer brand will be blown out and markets expanding. VANCOUVER, Canada: Canadian-headquartered Red Truck Beer Company has reached an agreement to acquire Fort Collins Brewery’s (FCB) building and assets from owners Tom, Jan and Tina Peters. Terms of […]

New CMO boards Canadian Pacific

Steve’s breakdown: These guys do “precision” sports sponsoring. The Rolex Central Park Horse Show is a good example. Maybe this is a good time to see what their next project is going to be. CALGARY, Canada: Canadian Pacific has promoted John Brooks to senior vice-president and chief marketing officer, responsible for business units and sales and marketing staff […]

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