New North American Airline Account is Born

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Active network intelligence activates new CMO

Steve’s breakdown: Enough with the wellness stuff. Now we’re talking about an active network intelligence company with a new CMO that’s ready to kick-it into high-gear. Contact them with alliances@Sandvine.com FREMONT, CA: Sandvine,...

RFPs from High Point, NC & Quebec

Steve’s breakdown: We have two for ya. See below HIGH POINT, NC: The High Point Police Department is seeking a marketing firm to work with us in developing a marketing...

Great white north beer lead

Steve’s breakdown: We don’t usually cover Canada but what the hell. Give the new Molson Coors CMO a ring and call him a hoser. It’ll work – trust me. ETOBICOKE,...

Who’s watching advertising at this sideshow

Steve’s breakdown: With all these balls in the air, who’s watching advertising once Cirque du Soleil buys Blue Man Group. You might want to ask Mr. Florent Bayle-Laboure the Senior Director of Brand...

“TechnoWear” for men has CMO

Steve’s breakdown: We’re talking about SAXX and they are big into to sports underwear. Braden Hoeppner is the new CMO and he’s big into digital so concentrate there. VANCOUVER, Canada: SAXX...

Brewery moves to Canada

Steve’s breakdown: Fort Collins Brewery was bought and they are planning to ease out all their brands. The Red Truck Beer brand will be blown out and markets expanding. VANCOUVER, Canada: Canadian-headquartered Red...

New CMO boards Canadian Pacific

Steve’s breakdown: These guys do “precision” sports sponsoring. The Rolex Central Park Horse Show is a good example. Maybe this is a good time to see what their next project is going to...

Relaunching American Apparel Again

Steve’s breakdown: Well, it’s Gildan Activewear’s turn to lead the American Apparel brand and they could probably use some help. Additional brands they have include Gold Toe, Silk, Secret, Anvil, Peds, Comfort Colors,...

Friday’s BtoB Action

Chef Appoints Company’s First Chief Marketing Officer to Drive Continued Growth  Chef Promotes Ken Cheney to Lead Global Go-to-Market Strategy at Key Inflection Point for Company; Chef Bolsters Executive Team...

Someone help Wayne Gretzky

Steve’s breakdown: We’re talking about Wayne Gretzky No. 99 ‘Red Cask’ Canadian Whisky. I’m sure he has “people” on this but you know they’re not ad folks so take your shot. NIAGARA, Canada: Wayne Gretzky...

Check into Diageo brands in Canada

Steve’s breakdown: The the US and Canada operations are being merged and we have a feeling the Canadian ad accounts are more likely to have changes. Here’s one contact we have: Mr....

In Review: University of British Columbia

Steve’s breakdown: An RFP went out last week and proposals are due September 27th. To get the RFP, try Philip Steenkamp, Vice President, External Relations & Communications (604) 822-6330 VANCOUVER, Canada: The...

The John Hancock of Canada brings on CMO

Steve’s breakdown: Manulife is the company and the new CMO has worked for First Data & GE Capital. Their brand image is being executed in the UK & Hong Kong...

Creative & Media in review: TD Bank

Steve’s breakdown: Sounds like Patrick McLean is the point person on this review. In the past he works at Capital One which was a DDB client. TORONTO, Canada: Toronto-based bank financial...

Launching NewLeaf airline – – – again

Steve’s breakdown: The starts and stops of this launch makes marketing this business a bit of a challenge. And as far as we can see, there is no AOR the advertising or...

Spin Master Puts Media Assignment Into Review

Steve’s breakdown: The new CMO, Nancy Zwiers, is the contact and the incumbent is not participating in the review. Clean slate y’all – go get it! TORONTO, Canada: Spin Master,...

Tourism RFP: Travel Alberta

Steve’s breakdown: Simply put, proposals are due Jan. 29. Here’s the link to get the RFP. The featured video was not done by their present agency – FYI. CALGARY, ALBERTA,...

Skinfix launches new product line

Steve’s breakdown: As you can see from the featured video, they don’t really do a serious job on advertising. This launch could be a good moment to get in there....

Canada Goose went into review in Feb: Predicted 11/21/14

Steve’s breakdown: Last November we published a story: Ad Account Review Prediction: Canada Goose. The review was not public but it’s now know it happened in February. The reason we found out about the review is...

Hot potato account: Peeple

Steve’s breakdown: Here’s the headline: “Everyone you know will be able to rate you on ‘Yelp for people’ – whether you want them to or not.” So how are you...

Circle K convenience store is going Global

Steve’s breakdown: The company will replace its current Circle K, Statoil, Mac’s and Kangaroo Express stores under the new global Circle K brand. They have a logo but how are they...

Bring on board Rocky Mountaineer as your next client

Steve’s breakdown: You know you’ve always wanted a train account. Cone-on! Am I right? Well here’s your chance with Rocky Mountaineer celebrating their 25th anniversary & hiring a new CMO....

QuickMobile calls in new CMO

Steve’s breakdown: Here’s another example of a new CEO hiring a new CMO right out of the gate. This usually means a shake up of the entire marketing department. A...

Gildan Splits with AOR

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Tourism Australia PR Review

Steve’s breakdown: Countries in the review include the United States, Brazil and Latin America, Canada, China and Hong Kong, India, Japan, Korea, New Zealand, Malaysia, Singapore, the UK. LOS ANGELES,...

Ad Account Review predicition: Canada Goose

Steve’s breakdown: Couple the fact that they have a new CMO, COO and now CCO with the fact they use an in-house agency and we think this account will be...

Shaking things up over at Ritchie Bros.

Steve breakdown: With all this change going on, you’d think they have to be looking at/reviewing their marketing plans too. Jim Barr seems to be the guy to ask. 778.331.5500FYI:...

Vida Cannabis lights it up with new CMO

Steve’s breakdown: We’ve been talking about this category for two years now and think its growth is unavoidable. These guys are the top dog in Canada so you’ll be starting on...

Sunwing Airlines takes off from America

Steve’s breakdown: Sunwing Airlines is not just for illegal flights to Cuba anymore. They have started flying south from Buffalo. But who’s going to tell the masses? You? TORONTO, Canada: Sunwing...

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