Region: Canada

Big Deal in Weed could spark Ad Review

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Federal health policy awareness RFP

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Destination marketing RFP

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Canadian technical school seek advertising AOR

Steve’s breakdown: The great thing about higher education accounts is you can have many without a client conflict. That’s very true with Saskatchewan Polytechnic and they’re seeking an advertising agency of record. Proposals are due May 8th. SASKATOON, Canada: Saskatchewan Polytechnic is conducting a RFP to obtain submissions for the services as outlined in this […]

Bakery with really deep pockets after funding

Steve’s breakdown: Give & Go now has lots of cash for advertising because their the newest best friend of Mondelez Greg Petrie is in charge of marketing. ONTARIO, Canada: Mondelez completed its acquisition of a majority stake in Give & Go, according to a company statement. Terms of the deal remained undisclosed. Mondelez International announced an […]

Largest Liquor Chain in Review

Steve’s breakdown: This doesn’t happen too often so if you want to enter the Canadian market, this is probably the funnest client to do it with! Proposals are due March 5th and it would probably help to have a Canadian on staff. Just sayin’ . . . HALIFAX, NOVA SCOTIA, Canada: This Request for Standing […]

CMO is out and company is changing gears: Sounds like a review

Steve’s breakdown: Ya don’t just dump the CMO position and say “The rapid pace of change in commerce necessitated adjustments to the marketing function” and have all of us thinking it’s open season on the account. Can they? OTTAWA, Canada: Shopify CMO Jeff Weiser has left the Canadian e-commerce giant, a company spokesperson confirmed today. […]

Doing business in Canada is great way to grow without competition

Steve’s breakdown: That’s why we report of leads like Kruger. Nancy Marcus is to retire as CMO effective March 1, 2020; Susan Irving, formerly of PepsiCo, is to become new CMO for Kruger Products is the headline and I bet a call from you would be incredibly surprising. So why not do it? BTW: Aren’t […]

Want to do “Good” around the world? Here’s your lead

Steve’s breakdown: Sometimes you need a client that helps you sleep at night and you can tell the kids about. We think Rainmaker is that kind of client. They just got a new CEO in Michael Skinner at a time that momentum is on their side. Might as well help push that along! Their number […]

Nike Running Exec sprints to new Sport Client

Steve’s breakdown: The new CBO is from UberEats and before that, Nike & Nike Running. As you can see, we’ve partnered with iSpot so not only can you see the spot, but the creating agency, are time and all the fun stuff they bring. VANCOUVER, Canada: lululemon athletica inc. announced that it has appointed Nikki Neuburger as Chief […]

Canadian Town Issues RFP

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Marijuana in Manhattan

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Magic!! A New Account Appears on Stage

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JOB: Biz/Dev Account Coordinator Position

HALIFAX, Canada: Agency Name: WeUsThem Inc. Contact Email: [email protected] Position Title: Account Coordinator Experience Level: Entry Level Job description: The role is split evenly between coordinating the account related activities as well as business development. – Preparing account service-related documents such as meeting agendas, meeting reports, proposals and other client communications and correspondence. – Participating in and documenting discussions during […]

Old brand gets a fresh start with possibly reborn advertising

Steve’s breakdown: Remember Florence Henderson from the Brady Bunch? Yeah, that was the kind of cash spent on this brand. Now with a new owner with fresh eyes, they just might go for a marketing share grab. WINNIPEG, Canada Brief: Conagra Brands signed an agreement to sell its Wesson oil brand to Richardson International, a Canadian agribusiness […]

As if beer guys aren’t clueless enough, this happened

Steve’s breakdown: We’re not super sure Anheuser Busch is going to know how to deal with advertising weed. Do You? It’s another tall order but get that research team together and figure this one out. SAINT LOUIS, MO: Anheuser Busch InBev, which has stayed on the sidelines of the cannabis trend as other alcohol marketers made […]

State Tourism Releases RFPs for Canada & Australia

Steve’s breakdown: We got a 2fer here from the State of Utah. Both are due January 18th Travel Trade, and PR Representation in Australia – Utah Office of Tourism: View RFP as PDF Travel Trade and PR Representation in Canada – Utah Office of Tourism: View RFP as PDF Below is the summary of the Canada pitch […]

Hollywood account via Canada

Steve’s breakdown: As if you’re not already shooting up in Canada, you might as well check out Bron Studios to say hello to their new CMO straight out of Fox Searchlight. BRITISH COLUMBIA, Canada: Fox Searchlight veteran Cassandra Butcher has joined Bron Studios as chief marketing officer. In her new role, Butcher will oversee all […]

We Love Marketing Brained CEOs!

Steve’s breakdown: We have 3 new CEOs with major marketing in their backgrounds and you know how we love that stuff! The bottom story has a guy who was the Global Chief Marketing Officer for Levi´s Brand. Not bad – huh? Coast Spas appoints new CEO Pool & Spa Marketing Coast Spas appoints new CEO […]

Spreading the word about cheese could require a new mouthpiece

Steve’s breakdown: Why not have a client in Canada? It’s right there and now Parmalat has given you an opportunity with their purchase of natural cheeses Cracker Barrel, P’tit Quebec and aMOOza! from Kraft Heinz Company. MILANO, Italy & ONTARIO, Canada: The Kraft Heinz Company announced today that it has entered into a definitive agreement to sell its Canadian natural cheese […]

Eight Regional .ORG Account Reviews

Steve’s breakdown: University of Maryland University College Issues Integrated Marketing RFP LARGO, MD: This RFP reflects the need for a full range of fresh digital, print and broadcast assets that build on the launch materials. The services are expected to cover local, regional and national geographic area. It is highly desired that firms provide samples […]

Cannabis Cocktail Launch

Steve’s breakdown: This is happening folks and no one should miss out on this wave of cash and here’s one company that can show you the way. SANTA MONICA, CA & TORONTO, Canada: The Tinley Beverage Company Inc. is pleased to announce its intention to commence an initial production batch of 2,000 bottles of TinleyTM Cocktails […]

5 University RFPs from Mississippi to Oregon

Steve’s breakdown: These due dates are a little tight. That’s why we called this post an ALERT! Southeastern Missouri State University seeks Advertising & Marketing Services: Due Date: August 14th Services needed include Media buying (including print, TV, radio, outdoor, digital, online, social, display), Strategic planning of marketing campaigns, Consulting, market research (primary/focus groups/secondary), data analysis and adjustment of […]

3 Regional RFPs

Steve’s breakdown: The RFPs hail from Okaloosa County, Florida – Coquitlam, British Columbia, Canada and Haldimand County, City in Ontario, Canada. It’s a slow Monday 😛 City of Coquitlam, Canada Issues RFP For Branding and Marketing The purpose of this RFP is to invite proposals from qualified firms to provide a marketing and brand identity strategy, website design, […]

Canadian Tourism Commission Issues PR RFP

Steve’s breakdown: Due Date for proposals is July 31st and the contact email is [email protected] Go Get’em! VANCOUVER, Canada: The Canadian Tourism Commission, doing business as Destination Canada (“DC”), is Canada’s national tourism marketing organization. A federal Crown corporation, DC supports the Canadian tourism industry by marketing Canada as a premier four-season tourism destination, and supports the Canadian […]

Four RFPs in One

Steve’s breakdown: Four Regional Reviews to choose from . . . Ontario Media Development Corporation Seeks Marketing Vendor RFB for the provision of promotional and client relation services to foster and deliver film and television production and post-production investment opportunities for Ontario/Toronto in Los Angeles, California, for the Ontario Media Development Corporation. Background: Ontario Media […]

Nice & Quiet Lux Lead

Steve’s breakdown: You can’t get nicer than a diamond chain in Canada. Spence Diamonds has it all for the agency looking to break into new territory – “categorically” & regionally. VANCOUVER, Canada: North American diamond retailer Spence Diamonds names Frank Hamlin as first-ever chief marketing officer. Founded in Vancouver 40 years ago with expansion to the U.S in 2016, Spence has radically reinvented […]

“I don’t want to grow up” kids have to move to Canada

Steve’s breakdown: Fairfax Financial Holdings Ltd. is buying 82 Toys-R-Us stores and they are keeping the brand! (We told you the brand would survive – we just got the how all wrong) Now to hire the right agency . . . TORONTO, Canada: Toys “R” Us stores will remain up and running in Canada, while its […]

Digital Retail Opportunity

Steve’s breakdown: The new CMO at Hudson’s Bay is tasked with revving-up data-driven customer insights, digital marketing, social media and e-commerce so there’s your pitch when calling to congratulate her. TORONTO, Canada: Hudson’s Bay Co. is naming Bari Harlam as its new chief marketing officer. Harlam has held senior marketing roles at American companies BJ’s […]

Weed Leed

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BtoB PR review from Great White North

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“You’re too fat” company still too stupid: Grown-up Agency Needed

Steve’s breakdown: Lululemon can’t buy a break. Between the founder saying “Frankly some women’s bodies just actually don’t work for [wearing Lululemon pants]… it’s really about the rubbing through the thighs” back in 2013 and now their CEO getting the boot for “bad behavior”. It’s time for a smart agency to introduce themselves. Try Rachel Acheson at [email protected] VANCOUVER, […]

2 e-commerce grocery services combine to create ad account

Steve’s breakdown: Digital marketing is what’s needed at Instacart and Unata now that they are joining forces and it looks as if they are doing thing in-house. There’s another reason to say “HI!” SANFRANCISCO, CA & TONOTO, Canada: Dive Brief: Instacart is acquiring Unata, the fellow e-commerce and digital grocery services provider, according to a press release. The […]

North Carolina, California & Canada: 3 RFPs

Steve’s breakdown: We have three very different RFPs for ya today. Here we go: The City of Santa Clara, CA is seeking quote/qualifications to provide as-needed public affairs and media relations services for the City of Santa Clara, including the Santa Clara Stadium Authority. The City of Charlotte, NC plans to contract with one or […]

Canada water is Coming to America

Steve’s breakdown: CANADA water is actually the launching brand and Salacious Drinks will make it available online immediately. The other good news is the company has a whole line of luxury waters including Svalbarði Iceberg Water that retails for $75! TORONTO, Canada: Salacious Drinks will soon launch CANADA water in the U.S. The company says its signature glass edition of […]

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