Did a diary just say they need to “focus on brand recognition”?

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Steve's breakdown: Here's a great chance to get in on the ground floor of a...

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Marijuana in Manhattan

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Steve's breakdown: Just another reason y'all need to be looking into this category. NEW YORK,...

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Magic!! A New Account Appears on Stage

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Steve's breakdown: The Cirque du Soleil purchased The Works Entertainment as a means of expanding its...

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Weed Lead via munchy restaurant: Advertising Needed

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Steve's breakdown: Helping folks getting into the cannabis retail business is going to take some...

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Old brand gets a fresh start with possibly reborn advertising

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https://www.youtube.com/watch?v=I4d-NpMsrG8 Steve's breakdown: Remember Florence Henderson from the Brady Bunch? Yeah, that was the kind...

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As if beer guys aren’t clueless enough, this happened

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Steve's breakdown: We're not super sure Anheuser Busch is going to know how to deal with...

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State Tourism Releases RFPs for Canada & Australia

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Steve's breakdown: We got a 2fer here from the State of Utah. Both are due...

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Hollywood account via Canada

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Steve's breakdown: As if you're not already shooting up in Canada, you might as well...

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We Love Marketing Brained CEOs!

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Steve's breakdown: We have 3 new CEOs with major marketing in their backgrounds and you...

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Spreading the word about cheese could require a new mouthpiece

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https://www.youtube.com/watch?v=nIX3d0NdMhU Steve's breakdown: Why not have a client in Canada? It's right there and now Parmalat has...

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Look who’s Totally in the Cannabis Cocktail Biz: No Agency Yet

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Steve's breakdown: Obviously, Molson Coors has not picked and agency yet for their cannabis-infused drinks but there's no...

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Eight Regional .ORG Account Reviews

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Steve's breakdown: University of Maryland University College Issues Integrated Marketing RFP LARGO, MD: This RFP...

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Cannabis Cocktail Launch

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Steve's breakdown: This is happening folks and no one should miss out on this wave...

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5 Advertisers with new Marketing Leadership

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Steve's breakdown: We got another Marketing Executive report for ya. Please let us know if...

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Cannabis Client in Canada with Copious Cash

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Steve's breakdown: We're not going to stop pushing y'all into pitching cannabis clients cause there's...

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5 University RFPs from Mississippi to Oregon

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Steve's breakdown: These due dates are a little tight. That's why we called this post...

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3 Regional RFPs

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Steve's breakdown: The RFPs hail from Okaloosa County, Florida - Coquitlam, British Columbia, Canada and Haldimand County, City...

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Canadian Tourism Commission Issues PR RFP

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Steve's breakdown: Due Date for proposals is July 31st and the contact email is procurement@destinationcanada.com Go Get'em!...

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Four RFPs in One

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Steve's breakdown: Four Regional Reviews to choose from . . . Ontario Media Development Corporation...

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Nice & Quiet Lux Lead

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Steve's breakdown: You can't get nicer than a diamond chain in Canada. Spence Diamonds has it all...

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Multiple Cannabis Clients are Rebranding Recreational

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Steve's breakdown: We can learn a lot watching Canada's sizeable shift from medical to recreational...

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“I don’t want to grow up” kids have to move to Canada

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Steve's breakdown: Fairfax Financial Holdings Ltd. is buying 82 Toys-R-Us stores and they are keeping the...

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Digital Retail Opportunity

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https://www.youtube.com/watch?v=CnGMJOVdABU Steve's breakdown: The new CMO at Hudson's Bay is tasked with revving-up data-driven customer...

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Weed Leed

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Steve's breakdown: Getting into the fastest growing category in the country could mean going to...

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BtoB PR review from Great White North

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Steve's breakdown: This $2 billion Canadian paper company seeks PR help in the United States....

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Another Tequila is coming to America without an ad agency

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Steve's breakdown: De Kuyper Royal Dutch Distillers is now the US distributor for Tequila Tromba. Mark de Witte...

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Cannabis Client: Buy the stock or pitch the account?

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Steve's breakdown: "Phivida converts phytocannabinoids into water soluble delivery format, enhancing bioavailability, and timed released...

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“You’re too fat” company still too stupid: Grown-up Agency Needed

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Steve's breakdown: Lululemon can't buy a break. Between the founder saying “Frankly some women’s bodies just actually don’t...

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2 e-commerce grocery services combine to create ad account

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Steve's breakdown: Digital marketing is what's needed at Instacart and Unata now that they are joining forces...

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North Carolina, California & Canada: 3 RFPs

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Steve's breakdown: We have three very different RFPs for ya today. Here we go: The...

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Canada water is Coming to America

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Steve's breakdown: CANADA water is actually the launching brand and Salacious Drinks will make it available online immediately....

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New North American Airline Account is Born

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Steve's breakdown: Delta and WestJet are creating a new company. Think Molson/Coors back in the...

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Retail brands you would kill to represent have a new CMO

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Steve's breakdown: The owner of Hudson's Bay, Lord & Taylor, Saks Fifth Avenue, Gilt, Saks OFF 5TH...

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Active network intelligence activates new CMO

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https://www.youtube.com/watch?v=TVkxkvJaVx4 Steve's breakdown: Enough with the wellness stuff. Now we're talking about an active network intelligence...

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RFPs from High Point, NC & Quebec

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Steve's breakdown: We have two for ya. See below HIGH POINT, NC: The High Point...

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Great white north beer lead

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Steve's breakdown: We don't usually cover Canada but what the hell. Give the new Molson...

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Who’s watching advertising at this sideshow

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Steve's breakdown: With all these balls in the air, who's watching advertising once Cirque du Soleil...

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“TechnoWear” for men has CMO

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Steve's breakdown: We're talking about SAXX and they are big into to sports underwear. Braden Hoeppner...

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Brewery moves to Canada

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Steve's breakdown: Fort Collins Brewery was bought and they are planning to ease out all their...

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New CMO boards Canadian Pacific

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Steve's breakdown: These guys do "precision" sports sponsoring. The Rolex Central Park Horse Show is a good example....

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Relaunching American Apparel Again

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Steve's breakdown: Well, it's Gildan Activewear's turn to lead the American Apparel brand and they could probably...

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Deadline of intent is today: Wilderness Tourism Association of the Yukon

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Steve's breakdown: I just got off the phone with these folks and they need to...

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Friday’s BtoB Action

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Chef Appoints Company's First Chief Marketing Officer to Drive Continued Growth  Chef Promotes Ken Cheney...

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Molson Coors: Media Review for US, Canada & UK: More reviews expected

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Steve's breakdown: There are so many big changes coming in the coming month, I wouldn't...

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Someone help Wayne Gretzky

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Steve's breakdown: We're talking about Wayne Gretzky No. 99 'Red Cask' Canadian Whisky. I'm sure he has "people"...

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Check into Diageo brands in Canada

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Steve's breakdown: The the US and Canada operations are being merged and we have a...

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In Review: University of British Columbia

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Steve's breakdown: An RFP went out last week and proposals are due September 27th. To get...

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The John Hancock of Canada brings on CMO

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https://www.youtube.com/watch?v=UqpH0LAw6D8 Steve's breakdown: Manulife is the company and the new CMO has worked for First...

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Creative & Media in review: TD Bank

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https://www.youtube.com/watch?v=Dfnhe6-UOrM Steve's breakdown: Sounds like Patrick McLean is the point person on this review. In the...

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Launching NewLeaf airline – – – again

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Steve's breakdown: The starts and stops of this launch makes marketing this business a bit of a...

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Spin Master Puts Media Assignment Into Review

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https://www.youtube.com/watch?v=q8ciwfansiw Steve's breakdown: The new CMO, Nancy Zwiers, is the contact and the incumbent is...

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Tourism RFP: Travel Alberta

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https://www.youtube.com/watch?v=lIWKlLZh4yQ Steve's breakdown: Simply put, proposals are due Jan. 29. Here's the link to get...

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Skinfix launches new product line

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https://www.youtube.com/watch?v=1efFlE7c_sI Steve's breakdown: As you can see from the featured video, they don't really do...

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