RFPs from High Point, NC & Quebec

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership:...

Great white north beer lead

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership:...

Who’s watching advertising at this sideshow

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership:...

“TechnoWear” for men has CMO

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership:...

Brewery moves to Canada

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership:...

New CMO boards Canadian Pacific

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership:...

Relaunching American Apparel Again

Steve’s breakdown: Well, it’s Gildan Activewear’s turn to lead the American Apparel brand and they could probably use some help. Additional brands they have include Gold Toe, Silk, Secret, Anvil, Peds, Comfort Colors,...

Friday’s BtoB Action

Chef Appoints Company’s First Chief Marketing Officer to Drive Continued Growth  Chef Promotes Ken Cheney to Lead Global Go-to-Market Strategy at Key Inflection Point for Company; Chef Bolsters Executive Team...

Someone help Wayne Gretzky

Steve’s breakdown: We’re talking about Wayne Gretzky No. 99 ‘Red Cask’ Canadian Whisky. I’m sure he has “people” on this but you know they’re not ad folks so take your shot. NIAGARA, Canada: Wayne Gretzky...

Check into Diageo brands in Canada

Steve’s breakdown: The the US and Canada operations are being merged and we have a feeling the Canadian ad accounts are more likely to have changes. Here’s one contact we have: Mr....

In Review: University of British Columbia

Steve’s breakdown: An RFP went out last week and proposals are due September 27th. To get the RFP, try Philip Steenkamp, Vice President, External Relations & Communications (604) 822-6330 VANCOUVER, Canada: The...

The John Hancock of Canada brings on CMO

Steve’s breakdown: Manulife is the company and the new CMO has worked for First Data & GE Capital. Their brand image is being executed in the UK & Hong Kong...

Creative & Media in review: TD Bank

Steve’s breakdown: Sounds like Patrick McLean is the point person on this review. In the past he works at Capital One which was a DDB client. TORONTO, Canada: Toronto-based bank financial...

Launching NewLeaf airline – – – again

Steve’s breakdown: The starts and stops of this launch makes marketing this business a bit of a challenge. And as far as we can see, there is no AOR the advertising or...

Spin Master Puts Media Assignment Into Review

Steve’s breakdown: The new CMO, Nancy Zwiers, is the contact and the incumbent is not participating in the review. Clean slate y’all – go get it! TORONTO, Canada: Spin Master,...

Tourism RFP: Travel Alberta

Steve’s breakdown: Simply put, proposals are due Jan. 29. Here’s the link to get the RFP. The featured video was not done by their present agency – FYI. CALGARY, ALBERTA,...

Skinfix launches new product line

Steve’s breakdown: As you can see from the featured video, they don’t really do a serious job on advertising. This launch could be a good moment to get in there....

Canada Goose went into review in Feb: Predicted 11/21/14

Steve’s breakdown: Last November we published a story: Ad Account Review Prediction: Canada Goose. The review was not public but it’s now know it happened in February. The reason we found out about the review is...

Hot potato account: Peeple

Steve’s breakdown: Here’s the headline: “Everyone you know will be able to rate you on ‘Yelp for people’ – whether you want them to or not.” So how are you...

Circle K convenience store is going Global

Steve’s breakdown: The company will replace its current Circle K, Statoil, Mac’s and Kangaroo Express stores under the new global Circle K brand. They have a logo but how are they...

Bring on board Rocky Mountaineer as your next client

Steve’s breakdown: You know you’ve always wanted a train account. Cone-on! Am I right? Well here’s your chance with Rocky Mountaineer celebrating their 25th anniversary & hiring a new CMO....

QuickMobile calls in new CMO

Steve’s breakdown: Here’s another example of a new CEO hiring a new CMO right out of the gate. This usually means a shake up of the entire marketing department. A...

Gildan Splits with AOR

MEMBERS CONTENT AREA: Ratti Report members login below Otherwise join as a member   • One Year All Access Membership: One $2,200 payment or • One Year All Access Membership:...

Tourism Australia PR Review

Steve’s breakdown: Countries in the review include the United States, Brazil and Latin America, Canada, China and Hong Kong, India, Japan, Korea, New Zealand, Malaysia, Singapore, the UK. LOS ANGELES,...

Ad Account Review predicition: Canada Goose

Steve’s breakdown: Couple the fact that they have a new CMO, COO and now CCO with the fact they use an in-house agency and we think this account will be...

Shaking things up over at Ritchie Bros.

Steve breakdown: With all this change going on, you’d think they have to be looking at/reviewing their marketing plans too. Jim Barr seems to be the guy to ask. 778.331.5500FYI:...

Vida Cannabis lights it up with new CMO

Steve’s breakdown: We’ve been talking about this category for two years now and think its growth is unavoidable. These guys are the top dog in Canada so you’ll be starting on...

Sunwing Airlines takes off from America

Steve’s breakdown: Sunwing Airlines is not just for illegal flights to Cuba anymore. They have started flying south from Buffalo. But who’s going to tell the masses? You? TORONTO, Canada: Sunwing...

PR Review: City of Winnipeg

Steve’s breakdown: We tried to find the RFP. We believe it’s somewhere on this page => Bid Opportunities. Or you could try calling 204-986-2423. WINNIPEG, Canada: The City of Winnipeg plans to overhaul...

Global PR review for OANDA

Steve’s breakdown: This foreign exchange company not only put their Global PR account in review, they just hired a new CMO. The RFP is below. TORONTO, Canada: This is a request...

Type and press Enter to search