Region: Canada

Crypto Lead

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Huge Sports Shoe Opportunity

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New Biz Lead with Weed Leader

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Destination Ad Review in Montreal

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2 PR Reviews: Canada & Austin, TX

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Big rebranding project in Canada

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BIG Weed Lead: What will be the Brand?

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Huge player enters the Cannabis Category

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Big Deal in Weed could spark Ad Review

Steve’s breakdown: Aphria & Tilray have joined forces and they are going with the Tilray brand/company name but Tilray kinda sucks at advertising. They are more of a PR client. Aphria is much better so where looking at some changes in the marketing department and probably a hard look at advertising. FYI: “Where innovation and […]

Federal health policy awareness RFP

Steve’s breakdown: The deadline for responses to Health Canada is Jan. 12. They go to [email protected] FYI: Health Canada is the department of the Government of Canada responsible for the country’s federal health policy. It is overseen by the minister of health (currently Patty Hajdu) as part of the minister’s health portfolio. Health-Canada-RFP OTTAWA, Canada: Health Canada has issued an RFP to establish a […]

Destination marketing RFP

Steve’s breakdown: Tourism Vaughan Corp, Ontario’s Family Vacationland Dangles $200K Pact. Go get it! Proposals are due November 6th. City-of-Vaughan-RFP VAUGHAN, Canada: Tourism Vaughan Corp. wants to hire a marketing communications firm to perform work on an “as-and-when-required basis” due to the uncertainty of the travel industry, which is directly impacted by regulation changes and […]

Children’s Hospital’s RFP for “Advertising Campaign Service AOR”

Steve’s breakdown: You can register for the Children’s Hospital of Eastern Ontario RFP at this link. The say the closing date is in 7 days but our sources say that responses are due December 4th. Maybe the “Closing” is the last day to register . . . BTW: The location of the client is just an […]

Creative Services RFP for Canadian University

Steve’s breakdown: The University of Calgary creative services RFP breaks down to the three main services listed below. Questions regarding the pitch are due October 16th and proposals are due October 20th. The bid manager is Ling Li at 403) 220-5748 and [email protected] Creative_Services_RFP link CALGARY, Canada: Design (Print and Digital) -Design and production of […]

Fitness Start-up Gets Some Deep Pockets: Ad Review Expected

Steve’s breakdown: Lululemon is buying the fitness company Mirror which is a home workout system. Perfect for this no gym world we have right now. And because of this timing, we suspect they are going to pump up the advertising ASAP. Looking at their Vimeo channel, it doesn’t look as if they have any advertising […]

Canadian technical school seek advertising AOR

Steve’s breakdown: The great thing about higher education accounts is you can have many without a client conflict. That’s very true with Saskatchewan Polytechnic and they’re seeking an advertising agency of record. Proposals are due May 8th. SASKATOON, Canada: Saskatchewan Polytechnic is conducting a RFP to obtain submissions for the services as outlined in this […]

Bakery with really deep pockets after funding

Steve’s breakdown: Give & Go now has lots of cash for advertising because their the newest best friend of Mondelez Greg Petrie is in charge of marketing. ONTARIO, Canada: Mondelez completed its acquisition of a majority stake in Give & Go, according to a company statement. Terms of the deal remained undisclosed. Mondelez International announced an […]

Largest Liquor Chain in Review

Steve’s breakdown: This doesn’t happen too often so if you want to enter the Canadian market, this is probably the funnest client to do it with! Proposals are due March 5th and it would probably help to have a Canadian on staff. Just sayin’ . . . HALIFAX, NOVA SCOTIA, Canada: This Request for Standing […]

CMO is out and company is changing gears: Sounds like a review

Steve’s breakdown: Ya don’t just dump the CMO position and say “The rapid pace of change in commerce necessitated adjustments to the marketing function” and have all of us thinking it’s open season on the account. Can they? OTTAWA, Canada: Shopify CMO Jeff Weiser has left the Canadian e-commerce giant, a company spokesperson confirmed today. […]

Doing business in Canada is great way to grow without competition

Steve’s breakdown: That’s why we report of leads like Kruger. Nancy Marcus is to retire as CMO effective March 1, 2020; Susan Irving, formerly of PepsiCo, is to become new CMO for Kruger Products is the headline and I bet a call from you would be incredibly surprising. So why not do it? BTW: Aren’t […]

Want to do “Good” around the world? Here’s your lead

Steve’s breakdown: Sometimes you need a client that helps you sleep at night and you can tell the kids about. We think Rainmaker is that kind of client. They just got a new CEO in Michael Skinner at a time that momentum is on their side. Might as well help push that along! Their number […]

Nike Running Exec sprints to new Sport Client

Steve’s breakdown: The new CBO is from UberEats and before that, Nike & Nike Running. As you can see, we’ve partnered with iSpot so not only can you see the spot, but the creating agency, are time and all the fun stuff they bring. VANCOUVER, Canada: lululemon athletica inc. announced that it has appointed Nikki Neuburger as Chief […]

Canadian Town Issues RFP

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Marijuana in Manhattan

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Magic!! A New Account Appears on Stage

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JOB: Biz/Dev Account Coordinator Position

HALIFAX, Canada: Agency Name: WeUsThem Inc. Contact Email: [email protected] Position Title: Account Coordinator Experience Level: Entry Level Job description: The role is split evenly between coordinating the account related activities as well as business development. – Preparing account service-related documents such as meeting agendas, meeting reports, proposals and other client communications and correspondence. – Participating in and documenting discussions during […]

Old brand gets a fresh start with possibly reborn advertising

Steve’s breakdown: Remember Florence Henderson from the Brady Bunch? Yeah, that was the kind of cash spent on this brand. Now with a new owner with fresh eyes, they just might go for a marketing share grab. WINNIPEG, Canada Brief: Conagra Brands signed an agreement to sell its Wesson oil brand to Richardson International, a Canadian agribusiness […]

As if beer guys aren’t clueless enough, this happened

Steve’s breakdown: We’re not super sure Anheuser Busch is going to know how to deal with advertising weed. Do You? It’s another tall order but get that research team together and figure this one out. SAINT LOUIS, MO: Anheuser Busch InBev, which has stayed on the sidelines of the cannabis trend as other alcohol marketers made […]

State Tourism Releases RFPs for Canada & Australia

Steve’s breakdown: We got a 2fer here from the State of Utah. Both are due January 18th Travel Trade, and PR Representation in Australia – Utah Office of Tourism: View RFP as PDF Travel Trade and PR Representation in Canada – Utah Office of Tourism: View RFP as PDF Below is the summary of the Canada pitch […]

Hollywood account via Canada

Steve’s breakdown: As if you’re not already shooting up in Canada, you might as well check out Bron Studios to say hello to their new CMO straight out of Fox Searchlight. BRITISH COLUMBIA, Canada: Fox Searchlight veteran Cassandra Butcher has joined Bron Studios as chief marketing officer. In her new role, Butcher will oversee all […]

We Love Marketing Brained CEOs!

Steve’s breakdown: We have 3 new CEOs with major marketing in their backgrounds and you know how we love that stuff! The bottom story has a guy who was the Global Chief Marketing Officer for Levi´s Brand. Not bad – huh? Coast Spas appoints new CEO Pool & Spa Marketing Coast Spas appoints new CEO […]

Spreading the word about cheese could require a new mouthpiece

Steve’s breakdown: Why not have a client in Canada? It’s right there and now Parmalat has given you an opportunity with their purchase of natural cheeses Cracker Barrel, P’tit Quebec and aMOOza! from Kraft Heinz Company. MILANO, Italy & ONTARIO, Canada: The Kraft Heinz Company announced today that it has entered into a definitive agreement to sell its Canadian natural cheese […]

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