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Steve’s breakdown: Seems Ralph Lauren’s move into digital has sparked a fire in the Luxury marketing marketplace. It’s time to go back to every Lux brand you’ve pitched in the...
Steve’s breakdown: Ralph Lauren hires its 1st digital officer & names new online leaders. If that doesn’t scream digital lead, I’ll eat my red, white & blue yet still earth-toned wool...
Steve’s breakdown: Digital marketing is what’s needed at Instacart and Unata now that they are joining forces and it looks as if they are doing thing in-house. There’s another reason to say...
Steve’s breakdown: Brinker has a new chief digital officer. When you couple that with the comeback of the Baby Back jingle campaign, I think we see a major opportunity in the...
Steve’s breakdown: Nike has appointed Lauren Sherman as its senior director of digital, based in New York. This would be a switch of coasts for Nike and they may want to...
Steve’s breakdown: Smucker’s has opened up a CRM review after the the Sapient Razorfish merger. Try Ms. Tamara J. Fynan at tamara.fynan@jmsmucker.com. She’s the Vice President of Marketing Services and Corporate...
Steve’s breakdown: Boxed Water is Better‘s new CMO is charged with “deepening consumer connections, especially with the millennial consumers.” That screams of digital/social media campaigns so if that’s your bag, get...
This article is reserved for our members. To access this content, please login or sign up. We have 4 membership plans including our free Collegiate membership. All-Access members receive 100% of...
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Steve’s breakdown: Wegmans has big fans but they are not really doing anything to allure non-wegmans customers with this launch. Time to bring in your e-commerce marketing A-Team. ROCHESTER, NY:...
Steve’s breakdown: We’re talking about SAXX and they are big into to sports underwear. Braden Hoeppner is the new CMO and he’s big into digital so concentrate there. VANCOUVER, Canada: SAXX...
Steve’s breakdown: Some might think it’s Best Buy but we believe it’s the company handling all the short term rentals for Best Buy: Lupoid They’re small but clearly ready to take...
Steve’s breakdown: A new CIO from Belk and a new CDO from Dick’s Sporting Goods = get on the phone with your digital ass and introduce yourself. WESTBOROUGH, MA: BJ’s Wholesale...
Steve’s breakdown: The new global CMO at Papa John’s is a social media “mastermind” so we expect to see a lot more for that happening. Grey is the AOR but...
Steve’s breakdown: Albertans has a new Group VP of IT digital & marketing/merchandising and a Group VP of digital product management. These guys have a ton of e-commerce experience so we suspect they will...
Steve’s breakdown: The University of North Dakota Office of Marketing & Creative Services is requesting proposals from qualified Contractors to conduct a comprehensive multi- channel digital marketing campaign. Responses are...
Steve’s breakdown: There’s a brandy-new Chief Digital Officer in addition to their president being named president of Bulova Corporation too. Looks like movement at the top so what’s next? NEW YORK, NY: Furthering...
Steve’s breakdown: RFP responses are due March 8th to NathanGoldbaum@ctulocal1.com. Below is a very good brief about the situation and goals they expect. Read on. CHICAGO, IL: The Chicago Teachers Union is currently...
Steve’s breakdown: Papa John’s had to jump through a few legal hoops to get this guy on so we suspect that wasn’t done to not make changes. Look into all things digital...
Steve’s breakdown: Digital Cosmetics, Cosmetic Digital? Either way that’s where L’Oréal is going to go even heavier. Lubomira Rochet is the CDO and the main contact for this lead. Related:...
Steve’s breakdown: Judging by this press release, it looks like At Home is going heavy on digital marketing. Check into it. PLANO, TX: At Home Group Inc. (NYSE: HOME), the home décor superstore,...
Steve’s breakdown: You might have heard. It’s hitting the fan over at Macy’s but sales at Macys.com were up double digits so we expect they will be investing heavily in digital. If that’s in...
Steve’s breakdown: So Michaels Stores and bought what’s left of the Hancock Fabrics chain. And by the looks of it, it’s the Hancock e-commerce business they are going to re-launch. Check...
Steve’s breakdown: We say this because they both have new a new owner. ThreeSixty Group. These guys do a ton of licensing and we’re sure they have plans for these...
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Steve’s breakdown: The new guy used to be the Chief Analytics Officer and oversaw a staff of 175 providing analytical support to all areas of operations including Data Logistics/Business Intelligence, Marketing Analytics, Finance/Capital...
Steve’s breakdown: Trademark taps digital ace Keeton as marketing chief and we suspect she’s going to try to make an impact right away. Be in her corner and you might just...
Steve’s breakdown: They may be smaller and some local but they are all In Review! Come-and-get-it! Become a member of Ratti Report and receive up to 40 new business leads...
Steve’s breakdown: Guild Mortgage Company‘s CEO said this about this hire. “Wendy will play a central role in Guild’s social media outreach, new website design and implementation, improving organizational efficiency and transforming Guild’s...
Steve’s breakdown: Every now-and-then a report comes out telling us how passionate consumers are about brands. Obviously, the ones at the bottom of the list are the ones to call....
Steve’s breakdown: TeamCalifornia is a non-profit membership-based corporation that brings together economic development organizations to market their communities for business investment and job creation. The main contact is Larry Vaupel, Board...
Steve’s breakdown: Tilly’s & Follett Higher Education both brought on CDOs last week. They compete with Pacific Sunwear of California and Barnes & Noble Education respectively. IRVINE, CA: & WESTCHESTER, IL: Tilly’s,...
Steve’s breakdown: The person eventually getting this position will be managing a $7 million marketing budget. Add that to the Blue Chip Clientness of this account and it might be...
Steve’s breakdown: Urban Outfitters is doing more and more to build its online business but their stores need help. Maybe there’s a digital solution to pitch the new guy to do just...
Steve’s breakdown: Their last campaign was their brand’s #FindYourFun initiative. Don’t know if that worked but it’s something you should check out if you’re pitching. NIWOT, CO: Sources tell us that...
Steve’s breakdown: All these new folks in the loyalty department could open up an opportunity in the loyalty department. Suzanne L. Rubin is the President of the AAdvantage Loyalty Program and...
Steve’s breakdown: Brands under Ten-X include Ten-X Homes, Ten-X Commercial and Auction.com. Auction.com looks like the best bet to pitch. Truth advertising has the account now. IRVINE, CA & SILICON VALLEY, CA: Ten-X, the...
Steve’s breakdown: The Mile High City brief is below and is quite thorough so just press print and get to work! Contacts are at the bottom and the due date...
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Steve’s breakdown: Fenders Mod Shop launched last month and it seems to be working well. Now it’s time to promote the business. Maybe you have a few ideas . . ....
Steve’s breakdown: So their global digital officer flew-the-coop and Campbell’s is not replacing him. Talk about a good time to fly. You might want to start with Ms. Yin Woon Rani, VP, Integrated...
Steve’s breakdown: We got a digital BtoB lead for ya this morning. The new CMO, Monique Bonner, is a long time Dell ex-executive and the main number over there is 617-250-3001. CAMBRIDGE,...
Steve’s breakdown: A lot of times when a company hires a new Chief Digital Officer it’s not a new business lead. This time is different. His email address will probably...
Steve’s breakdown: We’s got two PR account reviews and one website development review. Check it out! Addiction Treatment Needs A PR Firm Mountainside Addiction Treatment is seeking a PR agency. ...
Steve’s breakdown: Proposal due on June 29 to: United Nations High Commissioner for Refugees Supply Management Service HQSF00 Chief, Procurement & Contracts Section Ipoly utca 5a/b/c 1133 Budapest Hungary DENCOBID@unhcr.org The...
Steve’s breakdown: Nike has made the following changes in its management to drive innovation and strengthen consumer connections. That’s your cue get in there. Here are the changes: Phil McCartney has been...
Steve’s breakdown: The past CMerchandisingO was a 30 year vet. The new one came from Nordstrom and has worked at Timberland & Nike. Smells like more change is on the way! Look...
Steve’s breakdown: These payday loan companies make me nervous but if they pay their advertising bills, move forward. The new guy is big into data-driven digital marketing leadership. (I think that’s...
Steve’s breakdown: I’d check into Home Depot’s e-commerce, digital communications, marketing and social media. You might be able to pry it from Richards Group. ATLANTA, GA: Trish Mueller has stepped down...
Steve’s breakdown: Kathy Mayor most recently worked at Las Vegas Sands Corp, where she served as global senior vice president of strategy, CRM and e-commerce. That’s your cue digital agencies!! MIAMI, FL:...
Steve’s breakdown: You better get on your horse, like, right now if you want in on this pitch. Seems the RFP has been out but if you can Jam better than the...
Steve’s breakdown: They’re talking about integrating every single communication with customers. We think the opportunity is in the social media area. NEW YORK, NY: Global insurance company MetLife is undergoing...
Steve’s breakdown: We’re bringing this up because they really didn’t handle this situation correctly. Crisis management in their social media is where I see an opportunity. SAN FRANCISCO, CA: Gap says the...
Steve’s breakdown: Here’s the line you need to see: Lisa Steele-MacDonald “will ensure that the product lines, education units and sales channels of the Band & Orchestral division communicate the...
Steve’s breakdown: Judging by the experience of all the new folks with new titles, this looks like it could be a digital opportunity for the right agency. GREENWOOD VILLAGE, CO: eBags, the...
Steve’s breakdown: Paint Nite has 3 targets: People who license the Paint Nite brand and give the parties, venues where the parties happen (night spots) & sponsors. And judging by this CMO job...
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