News: Digital Lead

Digital Lead in Publishing

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Digital Dimond Lead

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Western State Tourism Seeks Digital AOR

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Stock Photo Company needs a CMO

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Fashion brand going eCommerce = pitch opp

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UPDATED: Fixing Fearless Girl

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Kids .Org looks to be moving to digital

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Southeastern University digital RFP

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Digital Lead in New England #2

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Digital Lead in New England #1

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BtoB Report: New CMOs Updated May 21st

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Digital Auto Account Review

Steve’s breakdown: Here we go Volkswagen Digital! You asked for it. WOLFSBURG, Germany &  HERNDON, VA: German car giant Volkswagen is reviewing its international digital marketing agency requirements. Tribal Worldwide, part of Omnicom’s DDB network, has held the VW digital account since launching in 2000 as a full-service digital shop. Campaign understands that the review […]

Steal every client this digital company has

Steve’s breakdown: Time to steal every client Shadow has, the company that created the app that trashed the Iowa caucuses. They mostly handle democratic clients so if you can deal with that, it’s open season for their clients. NEW YORK, NY / DENVER, CO: The problems aren’t over for the app that caused so many […]

CEOs Predict Next Big Ideas for the New Decade

Steve’s breakdown: It’s the beginning of a decade so maybe it’s time to take a look at a few people whipping out their crystal ball. Here’s the first of a series I’ve collected. EVERYWHERE, USA: Advances in technology, world health, personalized medicine, and income equality are some of the ideas and hopes for the next […]

Digital Lead in Clean Food

Steve’s breakdown: Seeking to grow its ecommerce business and accelerate digital marketing capabilities across its platforms, Panera Bread hired a seasoned leader from Under Armour who had managed ecommerce and retail stores and had responsibility for the end-to-end customer experience. Do you know an end-to-end experience model for restaurants? You do? Well then jump on […]

Digital Noodles: That’s the pitch not the client

Steve breakdown: Noodles & Company has hire an ex-Vail Resorts exec as CMO. As you read on, the pitch that should be brought before this client will appear. (In Bold) Y’all better get in there quick before the agency switch starts happening! BROOMFIELD, CO: Noodles & Company announced that Stacey Pool has been named Chief […]

Big Digital Lead in Retail

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Art, digital marketing & e-commerce

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Digital review with search consultant

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Historic Virginia Tourism in Review

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Cosmetic Digital Lead!

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Nike

Steve’s breakdown: Heidi O’Neill has been named president of Nike Direct and she has a boot-load of agencies working for her. Will she keep the status quo? Depends on how good your pitch is . . . BEAVERTON, OR: Nike has promoted a company veteran to oversee all of the brand’s digital initiatives. Heidi O’Neill has […]

Influencer relations review in breakfast aisle

Steve’s breakdown: Kellogg has already issued the RFP but if you have the right stuff to sit down at this breakfast table, make that call! BATTLE CREEK, MI: Kellogg has issued a review for its influencer relations work, which is held by DJE Holdings shop Krispr. A Kellogg spokesperson confirmed via email that it is reviewing […]

Job site company is turning up the heat on digital marketing

Steve’s breakdown: Michelle Marian is now the CMO responsible for digital marketing strategy, demand generation and branding for career sites: Dice, eFinancialCareers and ClearanceJobs. We suspect spending in those areas will grow as well as the company taking a second look at their present agency roster. NEW YORK, NY & DENVER, CO: DHI Group, Inc. (NYSE: DHX) announced today it […]

Digital Lead in Retail

Steve’s breakdown: Joann Fabrics is now just Joann and they have done a complete make-over. What’s next? Ask Steve Miller the senior vice president, marketing and commerce about his plan is to invest in social media, like Instagram Stories and Pinterest HUDSON, OH: Allow us to introduce you to Joann—yes, just Joann. The craft and fabrics store, an […]

Make advertising the saviour of this 170+ year old company

Steve’s breakdown: See those hearts? Those and many other “Penny Candies” you know are made by Necco. The company is in some trouble and an ex-CEO is try to save the place with a GoFundMe page. But here’s the thing, I don’t think he knows how GoFundMe pages work!! Help this guy create a viral campaign […]

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