News: Digital Lead

Tactical sports gear seeks CMO

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Burger King Lead

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What’s up with Crate & Barrel

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Fashion Brand is Going Digital-First DtC

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Getting out the generic mortgage

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3 University & 2 College Account Reviews

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30,000+ student university enrollment gig

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Digital Lead in Publishing

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Digital Dimond Lead

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Western State Tourism Seeks Digital AOR

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Stock Photo Company needs a CMO

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Fashion brand going eCommerce = pitch opp

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UPDATED: Fixing Fearless Girl

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Kids .Org looks to be moving to digital

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Southeastern University digital RFP

Steve’s breakdown: Questions regarding the Lander University digital review are due by 10/12/2020, 12:00 Noon. Responses are due 10/20/2020 by 3pm and the main contact is Scott Pi;grim at [email protected] Digital_Marketing_strategy_for_online_programs RFP link GREENWOOD, SC: Lander University is seeking to partner with a marketing firm to design, build, and execute a scalable, easy to manage, […]

City Arena Seeks Digital & Social Media Marketing Services

Steve’s breakdown: This could be tough tough assignment. Marketing Family Arena during a pandemic. On the other hand, what you’ll learn could be very sellable to a lot more arena like clients. Just sayin’. Questions about this RFP should be sent to purchasing manager Kurt Mandernach, [email protected], by Sept. 7. Here’s the RFP: Family Arena […]

Digital Lead in New England #2

Steve’s breakdown: Home Depot exec joins BJ’s Wholesale Club leadership team as chief digital officer and you might want to introduce the agency. Monica Schwartz is the contact effective August 3rd. WESTBOROUGH, MA: BJ’s Wholesale Club has named a former Home Depot executive to head up its digital efforts. The membership warehouse club appointed Monica […]

Digital Lead in New England #1

Steve’s breakdown: Dunkin’ Brands is doubling down on digital with a new strategy team and you might to introduce the agency. Philip Auerbach will be the contact effective August 10th. CANTON, MA: Dunkin’ is beefing up its digital capabilities with a new position and promotions. Dunkin’ Brands Group, the parent company of Dunkin’ and Baskin-Robbins, […]

Smartphone’s digital-first marketing lead

Steve’s breakdown: First of all, they have to change the name of the company to Home of Nokia or something. I know the original Nokia is out there but Come On! Anyway, according to LinkedIn, the new CMO is based in London so this would be an across-the-pond situation but who cares now that we […]

BtoB Report: New CMOs Updated May 21st

Steve’s breakdown: And noooow . . . . . here are the new CMO announcements in the BtoB arena! Thornburg Appoints New Chief Marketing Officer SANTA FE, N.M., May 20, 2020 /PRNewswire/ — Thornburg Investment Management (“Thornburg”), a global investment firm that oversees $38 billion in assets1, today announced that John V. Hackett, CFA, has joined Thornburg as chief marketing officer. […]

Digital Auto Account Review

Steve’s breakdown: Here we go Volkswagen Digital! You asked for it. WOLFSBURG, Germany &  HERNDON, VA: German car giant Volkswagen is reviewing its international digital marketing agency requirements. Tribal Worldwide, part of Omnicom’s DDB network, has held the VW digital account since launching in 2000 as a full-service digital shop. Campaign understands that the review […]

Steal every client this digital company has

Steve’s breakdown: Time to steal every client Shadow has, the company that created the app that trashed the Iowa caucuses. They mostly handle democratic clients so if you can deal with that, it’s open season for their clients. NEW YORK, NY / DENVER, CO: The problems aren’t over for the app that caused so many […]

CEOs Predict Next Big Ideas for the New Decade

Steve’s breakdown: It’s the beginning of a decade so maybe it’s time to take a look at a few people whipping out their crystal ball. Here’s the first of a series I’ve collected. EVERYWHERE, USA: Advances in technology, world health, personalized medicine, and income equality are some of the ideas and hopes for the next […]

Digital Lead in Clean Food

Steve’s breakdown: Seeking to grow its ecommerce business and accelerate digital marketing capabilities across its platforms, Panera Bread hired a seasoned leader from Under Armour who had managed ecommerce and retail stores and had responsibility for the end-to-end customer experience. Do you know an end-to-end experience model for restaurants? You do? Well then jump on […]

Digital Noodles: That’s the pitch not the client

Steve breakdown: Noodles & Company has hire an ex-Vail Resorts exec as CMO. As you read on, the pitch that should be brought before this client will appear. (In Bold) Y’all better get in there quick before the agency switch starts happening! BROOMFIELD, CO: Noodles & Company announced that Stacey Pool has been named Chief […]

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