Influencer relations review in breakfast aisle

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Two Digital Retail Leads

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3 words: Digital • Watch • Luxury

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Time to repitch every Lux brand you’ve met

Steve’s breakdown: Seems Ralph Lauren’s move into digital has sparked a fire in the Luxury marketing marketplace. It’s time to go back to every Lux brand you’ve pitched in the...

Digital Lead Alert at Apparel Giant

Steve’s breakdown: Ralph Lauren hires its 1st digital officer & names new online leaders. If that doesn’t scream digital lead, I’ll eat my red, white & blue yet still earth-toned wool...

Monster Digital Restaurant Lead

Steve’s breakdown: Brinker has a new chief digital officer. When you couple that with the comeback of the Baby Back jingle campaign, I think we see a major opportunity in the...

We Have a Nike Lead

Steve’s breakdown: Nike has appointed Lauren Sherman as its senior director of digital, based in New York. This would be a switch of coasts for Nike and they may want to...

CRM Review at Mid-West Food Company

Steve’s breakdown: Smucker’s has opened up a CRM review after the the Sapient Razorfish merger. Try  Ms. Tamara J. Fynan at tamara.fynan@jmsmucker.com. She’s the Vice President of Marketing Services and Corporate...

Water company’s new CMO is going digital

Steve’s breakdown: Boxed Water is Better‘s new CMO is charged with “deepening consumer connections, especially with the millennial consumers.” That screams of digital/social media campaigns so if that’s your bag, get...

Digital Agency Review In Retail?

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Digital account review prediction in Retail

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Major brand delivery launch lacks spark

Steve’s breakdown: Wegmans has big fans but they are not really doing anything to allure non-wegmans customers with this launch. Time to bring in your e-commerce marketing A-Team. ROCHESTER, NY:...

“TechnoWear” for men has CMO

Steve’s breakdown: We’re talking about SAXX and they are big into to sports underwear. Braden Hoeppner is the new CMO and he’s big into digital so concentrate there. VANCOUVER, Canada: SAXX...

Where is the new biz lead against Amazon?

Steve’s breakdown: Some might think it’s Best Buy but we believe it’s the company handling all the short term rentals for Best Buy: Lupoid They’re small but clearly ready to take...

Retail digital lead

Steve’s breakdown: A new CIO from Belk and a new CDO from Dick’s Sporting Goods = get on the phone with your digital ass and introduce yourself. WESTBOROUGH, MA: BJ’s Wholesale...

Social Media Lead in Pizza

Steve’s breakdown: The new global CMO at Papa John’s is a social media “mastermind” so we expect to see a lot more for that happening. Grey is the AOR but...

Western Supermarket beefs-up Digital

Steve’s breakdown: Albertans has a new Group VP of IT digital & marketing/merchandising and a Group VP of digital product management. These guys have a ton of e-commerce experience so we suspect they will...

Digital RFP for Mid-West University

Steve’s breakdown: The University of North Dakota Office of Marketing & Creative Services is requesting proposals from qualified Contractors to conduct a comprehensive multi- channel digital marketing campaign. Responses are...

Times are changing at Citizen Watch

Steve’s breakdown: There’s a brandy-new Chief Digital Officer in addition to their president being named president of Bulova Corporation too. Looks like movement at the top so what’s next? NEW YORK, NY: Furthering...

Chicago Teachers Union Issues Digital Marketing RFP

Steve’s breakdown: RFP responses are due March 8th to NathanGoldbaum@ctulocal1.com. Below is a very good brief about the situation and goals they expect. Read on. CHICAGO, IL: The Chicago Teachers Union is currently...

Papa brings on Panera’s CDO

Steve’s breakdown: Papa John’s had to jump through a few legal hoops to get this guy on so we suspect that wasn’t done to not make changes. Look into all things digital...

GameStop CMO moves to At Home superstore

Steve’s breakdown: Judging by this press release, it looks like At Home is going heavy on digital marketing. Check into it. PLANO, TX: At Home Group Inc. (NYSE:  HOME), the home décor superstore,...

Time to call on Macys.com

Steve’s breakdown: You might have heard. It’s hitting the fan over at Macy’s but sales at Macys.com were up double digits so we expect they will be investing heavily in digital. If that’s in...

Relaunching HancockFabrics.com

Steve’s breakdown: So Michaels Stores and bought what’s left of the Hancock Fabrics chain. And by the looks of it, it’s the Hancock e-commerce business they are going to re-launch. Check...

Take a look at FAO Schwarz & Shaper Image

Steve’s breakdown: We say this because they both have new a new owner. ThreeSixty Group. These guys do a ton of licensing and we’re sure they have plans for these...

New CMO at Caesars Entertainment

Steve’s breakdown: The new guy used to be the Chief Analytics Officer and oversaw a staff of 175 providing analytical support to all areas of operations including Data Logistics/Business Intelligence, Marketing Analytics, Finance/Capital...

Digital Lead @ Trademark Property Co.

Steve’s breakdown: Trademark taps digital ace Keeton as marketing chief and we suspect she’s going to try to make an impact right away. Be in her corner and you might just...

5 RFPs in One Post

Steve’s breakdown: They may be smaller and some local but they are all In Review! Come-and-get-it! Become a member of Ratti Report and receive up to 40 new business leads...

Guild Mortgage Company’s 1st CMO is taking them digital

Steve’s breakdown: Guild Mortgage Company‘s CEO said this about this hire. “Wendy will play a central role in Guild’s social media outreach, new website design and implementation, improving organizational efficiency and transforming Guild’s...

Website RFP for TeamCalifornia

Steve’s breakdown: TeamCalifornia is a non-profit membership-based corporation that brings together economic development organizations to market their communities for business investment and job creation. The main contact is Larry Vaupel, Board...

Two Retailers bring on Chief Digital Officers

Steve’s breakdown: Tilly’s & Follett Higher Education both brought on CDOs last week. They compete with Pacific Sunwear of California and Barnes & Noble Education respectively.  IRVINE, CA: & WESTCHESTER, IL: Tilly’s,...

Crocs step into Digital Review

Steve’s breakdown: Their last campaign was their brand’s #FindYourFun initiative. Don’t know if that worked but it’s something you should check out if you’re pitching. NIWOT, CO: Sources tell us that...

American Airlines moves new folks into Loyalty

Steve’s breakdown: All these new folks in the loyalty department could open up an opportunity in the loyalty department. Suzanne L. Rubin is the President of the AAdvantage Loyalty Program and...

New CMO at Ten-X real estate

Steve’s breakdown: Brands under Ten-X include Ten-X Homes, Ten-X Commercial and Auction.com. Auction.com looks like the best bet to pitch. Truth advertising has the account now. IRVINE, CA & SILICON VALLEY, CA: Ten-X, the...

Time to check-in on Time Inc

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Fender lets you create your own custom guitar

Steve’s breakdown: Fenders Mod Shop launched last month and it seems to be working well. Now it’s time to promote the business. Maybe you have a few ideas . . ....

Campbell Soup shakes up its digital can

Steve’s breakdown: So their global digital officer flew-the-coop and Campbell’s is not replacing him. Talk about a good time to fly. You might want to start with Ms. Yin Woon Rani, VP, Integrated...

Akamai Technologies Names New Marketing Chief

Steve’s breakdown: We got a digital BtoB lead for ya this morning. The new CMO, Monique Bonner, is a long time Dell ex-executive and the main number over there is 617-250-3001. CAMBRIDGE,...

AIG’s new Chief Digital Officer

Steve’s breakdown: A lot of times when a company hires a new Chief Digital Officer it’s not a new business lead. This time is different. His email address will probably...

Three RFPs in One Post

Steve’s breakdown: We’s got two PR account reviews and one website development review. Check it out! Addiction Treatment Needs A PR Firm Mountainside Addiction Treatment is seeking a PR agency. ...

United Nations In Seek Of A Digital Marketing Agency

Steve’s breakdown: Proposal due on June 29 to: United Nations High Commissioner for Refugees Supply Management Service HQSF00 Chief, Procurement & Contracts Section Ipoly utca 5a/b/c 1133 Budapest Hungary DENCOBID@unhcr.org The...

Nike looks to strengthen consumer connections

Steve’s breakdown: Nike has made the following changes in its management to drive innovation and strengthen consumer connections. That’s your cue get in there. Here are the changes: Phil McCartney has been...

Online Lender OppLoans Announces CMO

Steve’s breakdown: These payday loan companies make me nervous but if they pay their advertising bills, move forward. The new guy is big into data-driven digital marketing leadership. (I think that’s...

President of online operations takes over as CMO too

Steve’s breakdown: I’d check into Home Depot’s e-commerce, digital communications, marketing and social media. You might be able to pry it from Richards Group. ATLANTA, GA: Trish Mueller has stepped down...

New CMO comes aboard Carnival Cruise Line

Steve’s breakdown: Kathy Mayor most recently worked at Las Vegas Sands Corp, where she served as global senior vice president of strategy, CRM and e-commerce. That’s your cue digital agencies!! MIAMI, FL:...

All 29 Smuckers brands in Digital Review

Steve’s breakdown: You better get on your horse, like, right now if you want in on this pitch. Seems the RFP has been out but if you can Jam better than the...

MetLife’s big digital Plan

Steve’s breakdown: They’re talking about integrating every single communication with customers. We think the opportunity is in the social media area. NEW YORK, NY: Global insurance company MetLife is undergoing...

Gap apologizes for Le Petit Cirque “racist” ad

Steve’s breakdown: We’re bringing this up because they really didn’t handle this situation correctly. Crisis management in their social media is where I see an opportunity. SAN FRANCISCO, CA: Gap says the...

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