Digital review with search consultant

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Steve's breakdown: Creativebrief is handling the Guinness pitch so make sure your credentials are up to date over there. It looks close to closed but with the right juice, you...

Historic Virginia Tourism in Review

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Steve's breakdown: Deadline to submit proposals to Shenandoah County Tourism & Economic Development is 4 p.m. (EST) on March 29. Proposals should be sent to: Jenna French, Director of Tourism...

Cosmetic Digital Lead!

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Steve's breakdown: With all the changes in the top marketing & digital ranks, we see it hard not smell some doorbell opening opportunities at this 130+ year old company. NEW...

Nike

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Steve's breakdown: Heidi O’Neill has been named president of Nike Direct and she has a boot-load of agencies working for her. Will she keep the status quo? Depends on how good...

Influencer relations review in breakfast aisle

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Steve's breakdown: Kellogg has already issued the RFP but if you have the right stuff to sit down at this breakfast table, make that call! BATTLE CREEK, MI: Kellogg has issued...

Job site company is turning up the heat on digital marketing

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Steve's breakdown: Michelle Marian is now the CMO responsible for digital marketing strategy, demand generation and branding for career sites: Dice, eFinancialCareers and ClearanceJobs. We suspect spending in those areas will grow as...

Two Digital Retail Leads

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Steve's breakdown: Brands such as The North Face, Timberland, Vans, Wrangler and Lee have their 1st digital head and BJ's snags Sears allum for the same position. Celia Carboni at Celia_Carboni@vfc.com and Naveen Sephardi...

3 words: Digital • Watch • Luxury

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https://www.youtube.com/watch?v=keE-EBO-B0I Steve's breakdown: Movado has a new Chief Digital Officer and a VP of Social Media. Who does their digital work? Nobody! So get your fashion portfolio out and charge!...

Time to repitch every Lux brand you’ve met

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Steve's breakdown: Seems Ralph Lauren's move into digital has sparked a fire in the Luxury marketing marketplace. It's time to go back to every Lux brand you've pitched in the...

Digital Lead Alert at Apparel Giant

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Steve's breakdown: Ralph Lauren hires its 1st digital officer & names new online leaders. If that doesn't scream digital lead, I'll eat my red, white & blue yet still earth-toned wool...

Monster Digital Restaurant Lead

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Steve's breakdown: Brinker has a new chief digital officer. When you couple that with the comeback of the Baby Back jingle campaign, I think we see a major opportunity in the...

We Have a Nike Lead

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Steve's breakdown: Nike has appointed Lauren Sherman as its senior director of digital, based in New York. This would be a switch of coasts for Nike and they may want to...

CRM Review at Mid-West Food Company

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Steve's breakdown: Smucker's has opened up a CRM review after the the Sapient Razorfish merger. Try  Ms. Tamara J. Fynan at tamara.fynan@jmsmucker.com. She's the Vice President of Marketing Services and Corporate...

Water company’s new CMO is going digital

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Steve's breakdown: Boxed Water is Better's new CMO is charged with "deepening consumer connections, especially with the millennial consumers." That screams of digital/social media campaigns so if that's your bag, get...

Digital Agency Review In Retail?

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Steve's breakdown: The Gap seems to be involved in a digital agency review via a search consultant. We're not sure which one but they have used Pile & Company in...

Digital account review prediction in Retail

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Steve's breakdown: Dick’s Sporting Goods just brought on the ex-chief digital officer of Dunkin’ Brands as CMO. Need I say more except the new guy's email will probably be Scott.Hudler@dcsg.com CORAOPOLIS, PA: Dick’s...

Major brand delivery launch lacks spark

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Steve's breakdown: Wegmans has big fans but they are not really doing anything to allure non-wegmans customers with this launch. Time to bring in your e-commerce marketing A-Team. ROCHESTER, NY:...

“TechnoWear” for men has CMO

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Steve's breakdown: We're talking about SAXX and they are big into to sports underwear. Braden Hoeppner is the new CMO and he's big into digital so concentrate there. VANCOUVER, Canada: SAXX...

Where is the new biz lead against Amazon?

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Steve's breakdown: Some might think it's Best Buy but we believe it's the company handling all the short term rentals for Best Buy: Lupoid They're small but clearly ready to take...

Retail digital lead

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Steve's breakdown: A new CIO from Belk and a new CDO from Dick's Sporting Goods = get on the phone with your digital ass and introduce yourself. WESTBOROUGH, MA: BJ's Wholesale...

Social Media Lead in Pizza

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Steve's breakdown: The new global CMO at Papa John's is a social media "mastermind" so we expect to see a lot more for that happening. Grey is the AOR but...

Western Supermarket beefs-up Digital

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Steve's breakdown: Albertans has a new Group VP of IT digital & marketing/merchandising and a Group VP of digital product management. These guys have a ton of e-commerce experience so we suspect they will...

Digital RFP for Mid-West University

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Steve's breakdown: The University of North Dakota Office of Marketing & Creative Services is requesting proposals from qualified Contractors to conduct a comprehensive multi- channel digital marketing campaign. Responses are...

Times are changing at Citizen Watch

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Steve's breakdown: There's a brandy-new Chief Digital Officer in addition to their president being named president of Bulova Corporation too. Looks like movement at the top so what's next? NEW YORK, NY: Furthering...

Chicago Teachers Union Issues Digital Marketing RFP

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Steve's breakdown: RFP responses are due March 8th to NathanGoldbaum@ctulocal1.com. Below is a very good brief about the situation and goals they expect. Read on. CHICAGO, IL: The Chicago Teachers Union is currently...

Papa brings on Panera’s CDO

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Steve's breakdown: Papa John's had to jump through a few legal hoops to get this guy on so we suspect that wasn't done to not make changes. Look into all things digital...

GameStop CMO moves to At Home superstore

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Steve's breakdown: Judging by this press release, it looks like At Home is going heavy on digital marketing. Check into it. PLANO, TX: At Home Group Inc. (NYSE:  HOME), the home décor superstore,...

Time to call on Macys.com

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Steve's breakdown: You might have heard. It's hitting the fan over at Macy's but sales at Macys.com were up double digits so we expect they will be investing heavily in digital. If that's in...

Relaunching HancockFabrics.com

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Steve's breakdown: So Michaels Stores and bought what's left of the Hancock Fabrics chain. And by the looks of it, it's the Hancock e-commerce business they are going to re-launch. Check...

Take a look at FAO Schwarz & Shaper Image

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Steve's breakdown: We say this because they both have new a new owner. ThreeSixty Group. These guys do a ton of licensing and we're sure they have plans for these...

New CMO at Caesars Entertainment

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Steve's breakdown: The new guy used to be the Chief Analytics Officer and oversaw a staff of 175 providing analytical support to all areas of operations including Data Logistics/Business Intelligence, Marketing Analytics, Finance/Capital...

Digital Lead @ Trademark Property Co.

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Steve's breakdown: Trademark taps digital ace Keeton as marketing chief and we suspect she's going to try to make an impact right away. Be in her corner and you might just...

5 RFPs in One Post

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Steve's breakdown: They may be smaller and some local but they are all In Review! Come-and-get-it! Become a member of Ratti Report and receive up to 40 new business leads...

Guild Mortgage Company’s 1st CMO is taking them digital

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Steve's breakdown: Guild Mortgage Company's CEO said this about this hire. “Wendy will play a central role in Guild’s social media outreach, new website design and implementation, improving organizational efficiency and transforming Guild’s...

Website RFP for TeamCalifornia

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Steve's breakdown: TeamCalifornia is a non-profit membership-based corporation that brings together economic development organizations to market their communities for business investment and job creation. The main contact is Larry Vaupel, Board...

Two Retailers bring on Chief Digital Officers

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Steve's breakdown: Tilly's & Follett Higher Education both brought on CDOs last week. They compete with Pacific Sunwear of California and Barnes & Noble Education respectively.  IRVINE, CA: & WESTCHESTER, IL: Tilly’s,...

Crocs step into Digital Review

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Steve's breakdown: Their last campaign was their brand’s #FindYourFun initiative. Don't know if that worked but it's something you should check out if you're pitching. NIWOT, CO: Sources tell us that...

American Airlines moves new folks into Loyalty

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Steve's breakdown: All these new folks in the loyalty department could open up an opportunity in the loyalty department. Suzanne L. Rubin is the President of the AAdvantage Loyalty Program and...

New CMO at Ten-X real estate

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Steve's breakdown: Brands under Ten-X include Ten-X Homes, Ten-X Commercial and Auction.com. Auction.com looks like the best bet to pitch. Truth advertising has the account now. IRVINE, CA & SILICON VALLEY, CA: Ten-X, the...

Time to check-in on Time Inc

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Steve's breakdown: Soooo0 many changes over at Time Inc. but the flood gates of possible new business opportunities won't open until the end of August. That's when the EVP overseeing 20...

Fender lets you create your own custom guitar

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https://www.youtube.com/watch?v=e1QOpl2s4aQ Steve's breakdown: Fenders Mod Shop launched last month and it seems to be working well. Now it's time to promote the business. Maybe you have a few ideas . ....

Campbell Soup shakes up its digital can

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Steve's breakdown: So their global digital officer flew-the-coop and Campbell's is not replacing him. Talk about a good time to fly. You might want to start with Ms. Yin Woon Rani, VP, Integrated...

Akamai Technologies Names New Marketing Chief

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Steve's breakdown: We got a digital BtoB lead for ya this morning. The new CMO, Monique Bonner, is a long time Dell ex-executive and the main number over there is 617-250-3001. CAMBRIDGE,...

AIG’s new Chief Digital Officer

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Steve's breakdown: A lot of times when a company hires a new Chief Digital Officer it's not a new business lead. This time is different. His email address will probably...

Three RFPs in One Post

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Steve's breakdown: We's got two PR account reviews and one website development review. Check it out! Addiction Treatment Needs A PR Firm Mountainside Addiction Treatment is seeking a PR agency. ...

United Nations In Seek Of A Digital Marketing Agency

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Steve's breakdown: Proposal due on June 29 to: United Nations High Commissioner for Refugees Supply Management Service HQSF00 Chief, Procurement & Contracts Section Ipoly utca 5a/b/c 1133 Budapest Hungary DENCOBID@unhcr.org The...

Nike looks to strengthen consumer connections

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https://www.youtube.com/watch?v=OWyNPi3sRSo Steve's breakdown: Nike has made the following changes in its management to drive innovation and strengthen consumer connections. That's your cue get in there. Here are the changes: Phil McCartney has...

Online Lender OppLoans Announces CMO

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Steve's breakdown: These payday loan companies make me nervous but if they pay their advertising bills, move forward. The new guy is big into data-driven digital marketing leadership. (I think that's...

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