News: Digital Lead

Digital Lead in New England #2

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Digital Lead in New England #1

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BtoB Report: New CMOs Updated May 21st

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Digital Auto Account Review

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Steal every client this digital company has

Steve’s breakdown: Time to steal every client Shadow has, the company that created the app that trashed the Iowa caucuses. They mostly handle democratic clients so if you can deal with that, it’s open season for their clients. NEW YORK, NY / DENVER, CO: The problems aren’t over for the app that caused so many […]

CEOs Predict Next Big Ideas for the New Decade

Steve’s breakdown: It’s the beginning of a decade so maybe it’s time to take a look at a few people whipping out their crystal ball. Here’s the first of a series I’ve collected. EVERYWHERE, USA: Advances in technology, world health, personalized medicine, and income equality are some of the ideas and hopes for the next […]

Digital Lead in Clean Food

Steve’s breakdown: Seeking to grow its ecommerce business and accelerate digital marketing capabilities across its platforms, Panera Bread hired a seasoned leader from Under Armour who had managed ecommerce and retail stores and had responsibility for the end-to-end customer experience. Do you know an end-to-end experience model for restaurants? You do? Well then jump on […]

Big Digital Lead in Retail

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Art, digital marketing & e-commerce

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Digital review with search consultant

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Historic Virginia Tourism in Review

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Cosmetic Digital Lead!

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Nike

Steve’s breakdown: Heidi O’Neill has been named president of Nike Direct and she has a boot-load of agencies working for her. Will she keep the status quo? Depends on how good your pitch is . . . BEAVERTON, OR: Nike has promoted a company veteran to oversee all of the brand’s digital initiatives. Heidi O’Neill has […]

Influencer relations review in breakfast aisle

Steve’s breakdown: Kellogg has already issued the RFP but if you have the right stuff to sit down at this breakfast table, make that call! BATTLE CREEK, MI: Kellogg has issued a review for its influencer relations work, which is held by DJE Holdings shop Krispr. A Kellogg spokesperson confirmed via email that it is reviewing […]

Job site company is turning up the heat on digital marketing

Steve’s breakdown: Michelle Marian is now the CMO responsible for digital marketing strategy, demand generation and branding for career sites: Dice, eFinancialCareers and ClearanceJobs. We suspect spending in those areas will grow as well as the company taking a second look at their present agency roster. NEW YORK, NY & DENVER, CO: DHI Group, Inc. (NYSE: DHX) announced today it […]

Digital Lead in Retail

Steve’s breakdown: Joann Fabrics is now just Joann and they have done a complete make-over. What’s next? Ask Steve Miller the senior vice president, marketing and commerce about his plan is to invest in social media, like Instagram Stories and Pinterest HUDSON, OH: Allow us to introduce you to Joann—yes, just Joann. The craft and fabrics store, an […]

Make advertising the saviour of this 170+ year old company

Steve’s breakdown: See those hearts? Those and many other “Penny Candies” you know are made by Necco. The company is in some trouble and an ex-CEO is try to save the place with a GoFundMe page. But here’s the thing, I don’t think he knows how GoFundMe pages work!! Help this guy create a viral campaign […]

Two Digital Retail Leads

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3 words: Digital • Watch • Luxury

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Time to repitch every Lux brand you’ve met

Steve’s breakdown: Seems Ralph Lauren’s move into digital has sparked a fire in the Luxury marketing marketplace. It’s time to go back to every Lux brand you’ve pitched in the past 2 years and re-pitch the client with a digital perspective. Or maybe you already did but now they might actually hear you. EVERYWHERE, USE: […]

Digital Lead Alert at Apparel Giant

Steve’s breakdown: Ralph Lauren hires its 1st digital officer & names new online leaders. If that doesn’t scream digital lead, I’ll eat my red, white & blue yet still earth-toned wool scarf with golden highlights. NEW YORK, NY: Ralph Lauren Corp. is strengthening its digital capabilities. The company has named Alice Delahunt to the chief digital […]

2 e-commerce grocery services combine to create ad account

Steve’s breakdown: Digital marketing is what’s needed at Instacart and Unata now that they are joining forces and it looks as if they are doing thing in-house. There’s another reason to say “HI!” SANFRANCISCO, CA & TONOTO, Canada: Dive Brief: Instacart is acquiring Unata, the fellow e-commerce and digital grocery services provider, according to a press release. The […]

Monster Digital Restaurant Lead

Steve’s breakdown: Brinker has a new chief digital officer. When you couple that with the comeback of the Baby Back jingle campaign, I think we see a major opportunity in the digital marketing space. Here’s his email address [email protected] DALLAS, TX: Wade Allen replaces David Doyle and will lead creation of a “seamless” digital experience Brinker International […]

We Have a Nike Lead

Steve’s breakdown: Nike has appointed Lauren Sherman as its senior director of digital, based in New York. This would be a switch of coasts for Nike and they may want to switch to an East Coast Digital Agency as well. Worth looking into . . . NEW YORK, NY: The former head of marketing for brand […]

CRM Review at Mid-West Food Company

Steve’s breakdown: Smucker’s has opened up a CRM review after the the Sapient Razorfish merger. Try  Ms. Tamara J. Fynan at [email protected] She’s the Vice President of Marketing Services and Corporate Officer. ORRVILLE, OH: Almost exactly one year after concluding a 29-brand review by consolidating all digital work with SapientRazorfish, food giant J.M. Smucker has launched […]

Water company’s new CMO is going digital

Steve’s breakdown: Boxed Water is Better‘s new CMO is charged with “deepening consumer connections, especially with the millennial consumers.” That screams of digital/social media campaigns so if that’s your bag, get into the Box! GRAND RAPIDS, MI: As the leader and a pioneer in the sustainable packaged water category, Boxed Water looks toward the future with the […]

Digital Agency Review In Retail?

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Major brand delivery launch lacks spark

Steve’s breakdown: Wegmans has big fans but they are not really doing anything to allure non-wegmans customers with this launch. Time to bring in your e-commerce marketing A-Team. ROCHESTER, NY: In a development hailed as a “milestone” e-commerce partnership, Instacart on Wednesday said it is launching online shopping and delivery at Wegmans Food Markets in […]

“TechnoWear” for men has CMO

Steve’s breakdown: We’re talking about SAXX and they are big into to sports underwear. Braden Hoeppner is the new CMO and he’s big into digital so concentrate there. VANCOUVER, Canada: SAXX Underwear has announced an addition to their leadership team with the appointment of Braden Hoeppner as Chief Marketing Officer. Hoeppner brings over a decade of […]

Where is the new biz lead against Amazon?

Steve’s breakdown: Some might think it’s Best Buy but we believe it’s the company handling all the short term rentals for Best Buy: Lupoid They’re small but clearly ready to take off. Read on . . . SAN FRANCISCO, CA & RICHFIELD, MN: Over the last few years, the idea of short-term rentals has taken off […]

Retail digital lead

Steve’s breakdown: A new CIO from Belk and a new CDO from Dick’s Sporting Goods = get on the phone with your digital ass and introduce yourself. WESTBOROUGH, MA: BJ’s Wholesale Club has tapped two experienced retailers to drive its digital innovation and omnichannel strategy. BJ’s announced that Scott Kessler has been named executive VP, CIO, […]

Social Media Lead in Pizza

Steve’s breakdown: The new global CMO at Papa John’s is a social media “mastermind” so we expect to see a lot more for that happening. Grey is the AOR but if you have some ideas, I bet they’ll listen. LOUISVILLE, KY: Pizza chain Papa John’s has finally appointed a new global chief marketing officer, two years after […]

Western Supermarket beefs-up Digital

Steve’s breakdown: Albertans has a new Group VP of IT digital & marketing/merchandising and a Group VP of digital product management. These guys have a ton of e-commerce experience so we suspect they will be beefing-up their capabilities and that could include a digital agency hire. BOISE, ID: Albertans Companies has added two key hires to help it expand […]

Digital RFP for Mid-West University

Steve’s breakdown: The University of North Dakota Office of Marketing & Creative Services is requesting proposals from qualified Contractors to conduct a comprehensive multi- channel digital marketing campaign. Responses are due May 31st and you can access the RFP by clicking the word “View” at this link.: UND The “Scope of Work” is below. GRAND […]

Times are changing at Citizen Watch

Steve’s breakdown: There’s a brandy-new Chief Digital Officer in addition to their president being named president of Bulova Corporation too. Looks like movement at the top so what’s next? NEW YORK, NY: Furthering its leadership role in the industry, Citizen Watch America announced today that it will continue to invest significantly in digital to transform the customer experience […]

Chicago Teachers Union Issues Digital Marketing RFP

Steve’s breakdown: RFP responses are due March 8th to [email protected] Below is a very good brief about the situation and goals they expect. Read on. CHICAGO, IL: The Chicago Teachers Union is currently accepting proposals to overhaul their branding and digital presence. Proposals will need to account for current digital tools, history and identity while looking forward with […]

Papa brings on Panera’s CDO

Steve’s breakdown: Papa John’s had to jump through a few legal hoops to get this guy on so we suspect that wasn’t done to not make changes. Look into all things digital including marketing. LOUISVILLE, KY: Papa John’s International Inc. has named Mike Nettles as senior vice president and chief information and digital officer, the company said […]

GameStop CMO moves to At Home superstore

Steve’s breakdown: Judging by this press release, it looks like At Home is going heavy on digital marketing. Check into it. PLANO, TX: At Home Group Inc. (NYSE:  HOME), the home décor superstore, today announced Ashley Sheetz has been named Chief Marketing Officer. Ms. Sheetz comes to At Home from Sally Beauty, where she held the position of Chief Marketing […]

Time to call on Macys.com

Steve’s breakdown: You might have heard. It’s hitting the fan over at Macy’s but sales at Macys.com were up double digits so we expect they will be investing heavily in digital. If that’s in your wheelhouse, give’m a call and see how you can help. Try Mr. R.B. Harrison their Chief Omnichannel Officer at [email protected] SAN FRANCISCO, CA: So much for […]

Relaunching HancockFabrics.com

Steve’s breakdown: So Michaels Stores and bought what’s left of the Hancock Fabrics chain. And by the looks of it, it’s the Hancock e-commerce business they are going to re-launch. Check it out! IRVINE, TX: Michaels purchased the rights to Hancock Fabrics’ brand and intellectual property for $1.3 million from U.S. Bankruptcy Court in Delaware. The […]

Take a look at FAO Schwarz & Shaper Image

Steve’s breakdown: We say this because they both have new a new owner. ThreeSixty Group. These guys do a ton of licensing and we’re sure they have plans for these two brands. We don’t have a name yet but they’re in Irvine California and their general contact info is (800) 374-2744 & [email protected] The story regarding Shaper […]

New CMO at Caesars Entertainment

Steve’s breakdown: The new guy used to be the Chief Analytics Officer and oversaw a staff of 175 providing analytical support to all areas of operations including Data Logistics/Business Intelligence, Marketing Analytics, Finance/Capital Planning Analysis, Revenue Management, Hospitality/Ops/Labor, Gaming Analytics and On Property Analytics. That should give you a good perspective of what kind of CMO he’ll be. […]

Digital Lead @ Trademark Property Co.

Steve’s breakdown: Trademark taps digital ace Keeton as marketing chief and we suspect she’s going to try to make an impact right away. Be in her corner and you might just stay there. FORT WORTH, TX: Trademark Property Co. is making a move to more data-driven marketing efforts with the hiring of Jency Keeton as director […]

5 RFPs in One Post

Steve’s breakdown: They may be smaller and some local but they are all In Review! Come-and-get-it! Become a member of Ratti Report and receive up to 40 new business leads delivered to your inbox every week at this link. Brooklyn Navy Yard Issues Website RFP With the rollout of its new brand, Brooklyn Navy Yard […]

Guild Mortgage Company’s 1st CMO is taking them digital

Steve’s breakdown: Guild Mortgage Company‘s CEO said this about this hire. “Wendy will play a central role in Guild’s social media outreach, new website design and implementation, improving organizational efficiency and transforming Guild’s digital presence.” Well, there’s your pitch. SAN DIEGO, CA: Guild Mortgage Company, one of the largest independent mortgage lenders in the U.S., has selected Wendy […]

Website RFP for TeamCalifornia

Steve’s breakdown: TeamCalifornia is a non-profit membership-based corporation that brings together economic development organizations to market their communities for business investment and job creation. The main contact is Larry Vaupel, Board Member, at 530-225-4028 and [email protected] REDDING, CA: TeamCalifornia has issued an RFP for a digital media agency to create a website.  The intent of the website redesign is to […]

Two Retailers bring on Chief Digital Officers

Steve’s breakdown: Tilly’s & Follett Higher Education both brought on CDOs last week. They compete with Pacific Sunwear of California and Barnes & Noble Education respectively.  IRVINE, CA: & WESTCHESTER, IL: Tilly’s, No. 368 in the Internet Retailer 2016 Top 500 Guide, hired Jon Kubo from western-wear retail chain Boot Barn Inc., No. 565 in the 2016 Second 500, to fill […]

GE Energy Connections needs to plug into new CMO Digital Grid Solutions

Steve’s breakdown: The person eventually getting this position will be managing a $7 million marketing budget. Add that to the Blue Chip Clientness of this account and it might be worth helping them fill this position. The job description is below. REDMOND, WA: GE Energy Connections The Chief Marketing Officer, Digital Grid Solutions, will be […]

Urban Outfitters ops-in to 1st Chief Digital Officer

Steve’s breakdown: Urban Outfitters is doing more and more to build its online business but their stores need help. Maybe there’s a digital solution to pitch the new guy to do just that. PHILADELPHIA, PA: Urban Outfitters, a popular brand that also owns Anthropologie and Free People, announced during its second quarter results call that it has appointed […]

Crocs step into Digital Review

Steve’s breakdown: Their last campaign was their brand’s #FindYourFun initiative. Don’t know if that worked but it’s something you should check out if you’re pitching. NIWOT, CO: Sources tell us that low-key footwear brand and Mario Batali favorite Crocs is looking for a new agency to handle its digital creative work. McKinney won a review in November 2014 […]

American Airlines moves new folks into Loyalty

Steve’s breakdown: All these new folks in the loyalty department could open up an opportunity in the loyalty department. Suzanne L. Rubin is the President of the AAdvantage Loyalty Program and she can be reached at [email protected] FORT WORTH, TX: American Airlines today announced several appointments within its marketing team to better align the airline’s marketing […]

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