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Steve's breakdown: Creativebrief is handling the Guinness pitch so make sure your credentials are up to date over there. It looks close to closed but with the right juice, you...
Steve's breakdown: Nautilus' new CEO, Jim Barr IV, has a background at Microsoft, Sears Holdings, Ritchie Bros and OfficeMax where he was the Chief Digital Officer. That should give you...
Steve's breakdown: Deadline to submit proposals to Shenandoah County Tourism & Economic Development is 4 p.m. (EST) on March 29. Proposals should be sent to: Jenna French, Director of Tourism...
Steve's breakdown: With all the changes in the top marketing & digital ranks, we see it hard not smell some doorbell opening opportunities at this 130+ year old company. NEW...
Steve's breakdown: Dale Carnegie has a new CMO but no Agency-of-Record. I like the way that sounds new business wise . . . Christine Buscarino is that CMO and we believe...
Steve's breakdown: Heidi O’Neill has been named president of Nike Direct and she has a boot-load of agencies working for her. Will she keep the status quo? Depends on how good...
Steve's breakdown: Kellogg has already issued the RFP but if you have the right stuff to sit down at this breakfast table, make that call! BATTLE CREEK, MI: Kellogg has issued...
Steve's breakdown: Michelle Marian is now the CMO responsible for digital marketing strategy, demand generation and branding for career sites: Dice, eFinancialCareers and ClearanceJobs. We suspect spending in those areas will grow as...
Steve's breakdown: See those hearts? Those and many other "Penny Candies" you know are made by Necco. The company is in some trouble and an ex-CEO is try to save...
Steve's breakdown: Brands such as The North Face, Timberland, Vans, Wrangler and Lee have their 1st digital head and BJ's snags Sears allum for the same position. Celia Carboni at Celia_Carboni@vfc.com and Naveen Sephardi...
https://www.youtube.com/watch?v=keE-EBO-B0I Steve's breakdown: Movado has a new Chief Digital Officer and a VP of Social Media. Who does their digital work? Nobody! So get your fashion portfolio out and charge!...
Steve's breakdown: Seems Ralph Lauren's move into digital has sparked a fire in the Luxury marketing marketplace. It's time to go back to every Lux brand you've pitched in the...
Steve's breakdown: Ralph Lauren hires its 1st digital officer & names new online leaders. If that doesn't scream digital lead, I'll eat my red, white & blue yet still earth-toned wool...
Steve's breakdown: Digital marketing is what's needed at Instacart and Unata now that they are joining forces and it looks as if they are doing thing in-house. There's another reason to say...
Steve's breakdown: Brinker has a new chief digital officer. When you couple that with the comeback of the Baby Back jingle campaign, I think we see a major opportunity in the...
Steve's breakdown: Nike has appointed Lauren Sherman as its senior director of digital, based in New York. This would be a switch of coasts for Nike and they may want to...
Steve's breakdown: Smucker's has opened up a CRM review after the the Sapient Razorfish merger. Try Ms. Tamara J. Fynan at tamara.fynan@jmsmucker.com. She's the Vice President of Marketing Services and Corporate...
Steve's breakdown: Boxed Water is Better's new CMO is charged with "deepening consumer connections, especially with the millennial consumers." That screams of digital/social media campaigns so if that's your bag, get...
Steve's breakdown: The Gap seems to be involved in a digital agency review via a search consultant. We're not sure which one but they have used Pile & Company in...
Steve's breakdown: Dick’s Sporting Goods just brought on the ex-chief digital officer of Dunkin’ Brands as CMO. Need I say more except the new guy's email will probably be Scott.Hudler@dcsg.com CORAOPOLIS, PA: Dick’s...
Steve's breakdown: Wegmans has big fans but they are not really doing anything to allure non-wegmans customers with this launch. Time to bring in your e-commerce marketing A-Team. ROCHESTER, NY:...
Steve's breakdown: We're talking about SAXX and they are big into to sports underwear. Braden Hoeppner is the new CMO and he's big into digital so concentrate there. VANCOUVER, Canada: SAXX...
Steve's breakdown: Some might think it's Best Buy but we believe it's the company handling all the short term rentals for Best Buy: Lupoid They're small but clearly ready to take...
Steve's breakdown: A new CIO from Belk and a new CDO from Dick's Sporting Goods = get on the phone with your digital ass and introduce yourself. WESTBOROUGH, MA: BJ's Wholesale...
Steve's breakdown: The new global CMO at Papa John's is a social media "mastermind" so we expect to see a lot more for that happening. Grey is the AOR but...
Steve's breakdown: Albertans has a new Group VP of IT digital & marketing/merchandising and a Group VP of digital product management. These guys have a ton of e-commerce experience so we suspect they will...
Steve's breakdown: The University of North Dakota Office of Marketing & Creative Services is requesting proposals from qualified Contractors to conduct a comprehensive multi- channel digital marketing campaign. Responses are...
Steve's breakdown: There's a brandy-new Chief Digital Officer in addition to their president being named president of Bulova Corporation too. Looks like movement at the top so what's next? NEW YORK, NY: Furthering...
Steve's breakdown: RFP responses are due March 8th to NathanGoldbaum@ctulocal1.com. Below is a very good brief about the situation and goals they expect. Read on. CHICAGO, IL: The Chicago Teachers Union is currently...
Steve's breakdown: Papa John's had to jump through a few legal hoops to get this guy on so we suspect that wasn't done to not make changes. Look into all things digital...
Steve's breakdown: Digital Cosmetics, Cosmetic Digital? Either way that's where L'Oréal is going to go even heavier. Lubomira Rochet is the CDO and the main contact for this lead. Related:...
Steve's breakdown: Judging by this press release, it looks like At Home is going heavy on digital marketing. Check into it. PLANO, TX: At Home Group Inc. (NYSE: HOME), the home décor superstore,...
Steve's breakdown: You might have heard. It's hitting the fan over at Macy's but sales at Macys.com were up double digits so we expect they will be investing heavily in digital. If that's in...
Steve's breakdown: So Michaels Stores and bought what's left of the Hancock Fabrics chain. And by the looks of it, it's the Hancock e-commerce business they are going to re-launch. Check...
Steve's breakdown: We say this because they both have new a new owner. ThreeSixty Group. These guys do a ton of licensing and we're sure they have plans for these...
Steve's breakdown: Here are the top 9 companies that will be going public next year. We believe at least 25% of them will put their advertising in review. 9. Spotify >...
Steve's breakdown: Here are 9 of the top companies that will be going public next year. We believe at least 25% of them will put their advertising in review. 18. MapR...
Steve's breakdown: The new guy used to be the Chief Analytics Officer and oversaw a staff of 175 providing analytical support to all areas of operations including Data Logistics/Business Intelligence, Marketing Analytics, Finance/Capital...
Steve's breakdown: Trademark taps digital ace Keeton as marketing chief and we suspect she's going to try to make an impact right away. Be in her corner and you might just...
Steve's breakdown: They may be smaller and some local but they are all In Review! Come-and-get-it! Become a member of Ratti Report and receive up to 40 new business leads...
Steve's breakdown: Guild Mortgage Company's CEO said this about this hire. “Wendy will play a central role in Guild’s social media outreach, new website design and implementation, improving organizational efficiency and transforming Guild’s...
Steve's breakdown: Every now-and-then a report comes out telling us how passionate consumers are about brands. Obviously, the ones at the bottom of the list are the ones to call....
Steve's breakdown: TeamCalifornia is a non-profit membership-based corporation that brings together economic development organizations to market their communities for business investment and job creation. The main contact is Larry Vaupel, Board...
Steve's breakdown: Tilly's & Follett Higher Education both brought on CDOs last week. They compete with Pacific Sunwear of California and Barnes & Noble Education respectively. IRVINE, CA: & WESTCHESTER, IL: Tilly’s,...
Steve's breakdown: The person eventually getting this position will be managing a $7 million marketing budget. Add that to the Blue Chip Clientness of this account and it might be...
Steve's breakdown: Urban Outfitters is doing more and more to build its online business but their stores need help. Maybe there's a digital solution to pitch the new guy to do just...
Steve's breakdown: Their last campaign was their brand’s #FindYourFun initiative. Don't know if that worked but it's something you should check out if you're pitching. NIWOT, CO: Sources tell us that...
Steve's breakdown: All these new folks in the loyalty department could open up an opportunity in the loyalty department. Suzanne L. Rubin is the President of the AAdvantage Loyalty Program and...
Steve's breakdown: Brands under Ten-X include Ten-X Homes, Ten-X Commercial and Auction.com. Auction.com looks like the best bet to pitch. Truth advertising has the account now. IRVINE, CA & SILICON VALLEY, CA: Ten-X, the...
Steve's breakdown: The Mile High City brief is below and is quite thorough so just press print and get to work! Contacts are at the bottom and the due date...
Steve's breakdown: Soooo0 many changes over at Time Inc. but the flood gates of possible new business opportunities won't open until the end of August. That's when the EVP overseeing 20...
https://www.youtube.com/watch?v=e1QOpl2s4aQ Steve's breakdown: Fenders Mod Shop launched last month and it seems to be working well. Now it's time to promote the business. Maybe you have a few ideas . ....
Steve's breakdown: So their global digital officer flew-the-coop and Campbell's is not replacing him. Talk about a good time to fly. You might want to start with Ms. Yin Woon Rani, VP, Integrated...
Steve's breakdown: We got a digital BtoB lead for ya this morning. The new CMO, Monique Bonner, is a long time Dell ex-executive and the main number over there is 617-250-3001. CAMBRIDGE,...
Steve's breakdown: A lot of times when a company hires a new Chief Digital Officer it's not a new business lead. This time is different. His email address will probably...
Steve's breakdown: We's got two PR account reviews and one website development review. Check it out! Addiction Treatment Needs A PR Firm Mountainside Addiction Treatment is seeking a PR agency. ...
Steve's breakdown: Proposal due on June 29 to: United Nations High Commissioner for Refugees Supply Management Service HQSF00 Chief, Procurement & Contracts Section Ipoly utca 5a/b/c 1133 Budapest Hungary DENCOBID@unhcr.org The...
https://www.youtube.com/watch?v=OWyNPi3sRSo Steve's breakdown: Nike has made the following changes in its management to drive innovation and strengthen consumer connections. That's your cue get in there. Here are the changes: Phil McCartney has...
https://www.youtube.com/watch?v=X93qfzk90Q4 Steve's breakdown: The past CMerchandisingO was a 30 year vet. The new one came from Nordstrom and has worked at Timberland & Nike. Smells like more change is on the way!...
Steve's breakdown: These payday loan companies make me nervous but if they pay their advertising bills, move forward. The new guy is big into data-driven digital marketing leadership. (I think that's...
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