Digital review with search consultant

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Steve's breakdown: Creativebrief is handling the Guinness pitch so make sure your credentials are up...

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Fitness company sure to take a hard look at their digital marketing

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Steve's breakdown: Nautilus' new CEO, Jim Barr IV, has a background at Microsoft, Sears Holdings,...

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Historic Virginia Tourism in Review

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Steve's breakdown: Deadline to submit proposals to Shenandoah County Tourism & Economic Development is 4...

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Cosmetic Digital Lead!

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Steve's breakdown: With all the changes in the top marketing & digital ranks, we see...

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For profit business school gets digital savvy CMO

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Steve's breakdown: Dale Carnegie has a new CMO but no Agency-of-Record. I like the way that...

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Nike

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Steve's breakdown: Heidi O’Neill has been named president of Nike Direct and she has a boot-load...

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Influencer relations review in breakfast aisle

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Steve's breakdown: Kellogg has already issued the RFP but if you have the right stuff to...

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Job site company is turning up the heat on digital marketing

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Steve's breakdown: Michelle Marian is now the CMO responsible for digital marketing strategy, demand generation and branding...

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Make advertising the saviour of this 170+ year old company

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Steve's breakdown: See those hearts? Those and many other "Penny Candies" you know are made...

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Two Digital Retail Leads

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Steve's breakdown: Brands such as The North Face, Timberland, Vans, Wrangler and Lee have their 1st...

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3 words: Digital • Watch • Luxury

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https://www.youtube.com/watch?v=keE-EBO-B0I Steve's breakdown: Movado has a new Chief Digital Officer and a VP of Social...

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Time to repitch every Lux brand you’ve met

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Steve's breakdown: Seems Ralph Lauren's move into digital has sparked a fire in the Luxury...

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Digital Lead Alert at Apparel Giant

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Steve's breakdown: Ralph Lauren hires its 1st digital officer & names new online leaders. If that...

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2 e-commerce grocery services combine to create ad account

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Steve's breakdown: Digital marketing is what's needed at Instacart and Unata now that they are joining forces...

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Monster Digital Restaurant Lead

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Steve's breakdown: Brinker has a new chief digital officer. When you couple that with the comeback...

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We Have a Nike Lead

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Steve's breakdown: Nike has appointed Lauren Sherman as its senior director of digital, based in New...

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CRM Review at Mid-West Food Company

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Steve's breakdown: Smucker's has opened up a CRM review after the the Sapient Razorfish merger. Try ...

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Water company’s new CMO is going digital

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Steve's breakdown: Boxed Water is Better's new CMO is charged with "deepening consumer connections, especially with...

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Digital Agency Review In Retail?

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Steve's breakdown: The Gap seems to be involved in a digital agency review via a...

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Digital account review prediction in Retail

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Steve's breakdown: Dick’s Sporting Goods just brought on the ex-chief digital officer of Dunkin’ Brands as CMO. Need...

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Major brand delivery launch lacks spark

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Steve's breakdown: Wegmans has big fans but they are not really doing anything to allure...

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“TechnoWear” for men has CMO

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Steve's breakdown: We're talking about SAXX and they are big into to sports underwear. Braden Hoeppner...

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Where is the new biz lead against Amazon?

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Steve's breakdown: Some might think it's Best Buy but we believe it's the company handling...

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Retail digital lead

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Steve's breakdown: A new CIO from Belk and a new CDO from Dick's Sporting Goods =...

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Social Media Lead in Pizza

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Steve's breakdown: The new global CMO at Papa John's is a social media "mastermind" so...

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Western Supermarket beefs-up Digital

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Steve's breakdown: Albertans has a new Group VP of IT digital & marketing/merchandising and a Group VP of digital...

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Digital RFP for Mid-West University

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Steve's breakdown: The University of North Dakota Office of Marketing & Creative Services is requesting...

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Times are changing at Citizen Watch

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Steve's breakdown: There's a brandy-new Chief Digital Officer in addition to their president being named...

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Chicago Teachers Union Issues Digital Marketing RFP

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Steve's breakdown: RFP responses are due March 8th to NathanGoldbaum@ctulocal1.com. Below is a very good brief about...

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Papa brings on Panera’s CDO

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Steve's breakdown: Papa John's had to jump through a few legal hoops to get this...

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GameStop CMO moves to At Home superstore

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Steve's breakdown: Judging by this press release, it looks like At Home is going heavy...

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Time to call on Macys.com

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Steve's breakdown: You might have heard. It's hitting the fan over at Macy's but sales...

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Relaunching HancockFabrics.com

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Steve's breakdown: So Michaels Stores and bought what's left of the Hancock Fabrics chain. And by...

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Take a look at FAO Schwarz & Shaper Image

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Steve's breakdown: We say this because they both have new a new owner. ThreeSixty Group....

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New CMO at Caesars Entertainment

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Steve's breakdown: The new guy used to be the Chief Analytics Officer and oversaw a staff of 175...

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Digital Lead @ Trademark Property Co.

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Steve's breakdown: Trademark taps digital ace Keeton as marketing chief and we suspect she's going to...

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5 RFPs in One Post

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Steve's breakdown: They may be smaller and some local but they are all In Review!...

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Guild Mortgage Company’s 1st CMO is taking them digital

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Steve's breakdown: Guild Mortgage Company's CEO said this about this hire. “Wendy will play a central role in...

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Website RFP for TeamCalifornia

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Steve's breakdown: TeamCalifornia is a non-profit membership-based corporation that brings together economic development organizations to...

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Two Retailers bring on Chief Digital Officers

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Steve's breakdown: Tilly's & Follett Higher Education both brought on CDOs last week. They compete with...

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GE Energy Connections needs to plug into new CMO Digital Grid Solutions

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Steve's breakdown: The person eventually getting this position will be managing a $7 million marketing...

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Urban Outfitters ops-in to 1st Chief Digital Officer

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Steve's breakdown: Urban Outfitters is doing more and more to build its online business but their stores...

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Crocs step into Digital Review

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Steve's breakdown: Their last campaign was their brand’s #FindYourFun initiative. Don't know if that worked but...

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American Airlines moves new folks into Loyalty

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Steve's breakdown: All these new folks in the loyalty department could open up an opportunity in...

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New CMO at Ten-X real estate

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Steve's breakdown: Brands under Ten-X include Ten-X Homes, Ten-X Commercial and Auction.com. Auction.com looks like the best...

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Marketing & PR review: City & County of Denver

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Steve's breakdown: The Mile High City brief is below and is quite thorough so just...

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Time to check-in on Time Inc

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Steve's breakdown: Soooo0 many changes over at Time Inc. but the flood gates of possible...

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Fender lets you create your own custom guitar

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https://www.youtube.com/watch?v=e1QOpl2s4aQ Steve's breakdown: Fenders Mod Shop launched last month and it seems to be working...

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Campbell Soup shakes up its digital can

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Steve's breakdown: So their global digital officer flew-the-coop and Campbell's is not replacing him. Talk about a...

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Akamai Technologies Names New Marketing Chief

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Steve's breakdown: We got a digital BtoB lead for ya this morning. The new CMO, Monique...

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AIG’s new Chief Digital Officer

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Steve's breakdown: A lot of times when a company hires a new Chief Digital Officer...

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Three RFPs in One Post

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Steve's breakdown: We's got two PR account reviews and one website development review. Check it...

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United Nations In Seek Of A Digital Marketing Agency

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Steve's breakdown: Proposal due on June 29 to: United Nations High Commissioner for Refugees Supply Management...

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Nike looks to strengthen consumer connections

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https://www.youtube.com/watch?v=OWyNPi3sRSo Steve's breakdown: Nike has made the following changes in its management to drive innovation and strengthen...

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New chief merchandising officer & 1st chief digital officer @ Target

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https://www.youtube.com/watch?v=X93qfzk90Q4 Steve's breakdown: The past CMerchandisingO was a 30 year vet. The new one came from Nordstrom...

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Online Lender OppLoans Announces CMO

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Steve's breakdown: These payday loan companies make me nervous but if they pay their advertising...

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